Episodes

Did you hear that Walmart is changing its ad strategy by using influencers to make podcast ads that feel more personal? These new ads aim to capture the attention of younger audiences by tapping into their passions and partnering with influencers they admire, making each message feel authentic and genuinely exciting. Could Walmart be changing the game for other major retailers? In this week's midweek news, the crew talks about which shows are topping the charts, and we also learn how The Good, T...

Today, we're rethinking popular podcasting advice, especially the focus on download numbers. We hear it from many experts--big download numbers don't matter. Is that really true or are those experts steering you in the wrong direction? Or could other metrics work even better? Episode Highlights: [3:02] Personal Experiences and Challenges [7:51] Future Plans and Personal Goals [13:17] Observations from Asheville [17:46] Camera Equipment Discussion [21:42] Debating the Importance of Download ...

On September 26th, 2024, Asheville NC and the surrounding areas were devastated by Hurricane Helene. Days before the hurricane hit, I along with my wife Amy retreated from the area for a scheduled trip. Witnessing the devastation from afar, we jumped into action to contribute, ultimately raising over $10,000 and bringing a truckload of essential items to the people of Asheville in need. In this episode, I'll share the challenges, triumphs, and touching moments of this journey, highlighting how t...

Headliner has entered the short form video space. While our fearless leader Marc Ronick is helping with vital resources for Hurricane Helene victims, the rest of the crew takes the wheel to cover podcast headlines and share stories about which major platforms' new features are shaping the future of podcasting! From Headliner’s new video clip integration, to Apple and Spotify podcast charts, we explain why these updates are important for podcasters. We also discuss the latest YouTube Shorts updat...

Are you looking to refine your content strategy and build genuine connections with your audience? We've got just the conversation for you. While our lead host Marc Ronick is on the road delivering essential items to those affected by Hurricane Helene, the community shares a dynamic discussion on how to balance authenticity with content strategy across platforms. In this panel-style conversation, we explore different approaches to content creation, how to effectively use various platforms, and sh...

If you've ever thought, "Social media is too overwhelming for me, " this episode is for you. While our fearless leader Marc Ronick delivers essential items to Hurricane Helene victims in Asheville, North Carolina, Jonathan Howard and the crew take the mic to tackle one of the most prevalent challenges podcasters face: making social media work for you in a way that is less overwhelming. In this episode, we discuss using social media to engage your target audience and methods to repurpose your con...

Adam Carolla's move to Substack has sparked many conversations. Could this platform open the gates for discoverability and opportunities to monetize for an exclusive community? This is just one of the headlines we are covering today. We will also discuss the increasing demand for video podcasts and the various strategies podcasters can use to improve the discoverability of their shows. Additionally, the team will provide advice and support to our community member, Alexandra, as she considers how...

Join us as we cover the most important headlines for independent creators. If you're interested in the latest AI advancements, we're exploring the groundbreaking Rabbit R1 device and its potential to revolutionize content creation. But hold on, because there's a big change on the horizon. Charitable is going away, according to Spotify. What does this mean for those who love creating short links and tracking their analytics? Don't worry; we have some alternatives for you. If you're up for a chall...

Can a podcast offer hope during the darkest of times? After Hurricane Helene caused widespread devastation from Florida and Georgia through East Tennessee and my neck of the woods, Western North Carolina, leaving behind a trail of destruction, entire towns have been destroyed, resulting in numerous fatalities and hundreds of people still missing. In this episode, the community discusses the challenges faced by the locals of Marc's hometown of Asheville, North Carolina, including the lack of adeq...

Today is International Podcast Day, and we are celebrating our most valuable asset - our voices. Voice coach and expert Nic Redman joins us from across the pond and shares insightful tips on vocal health, overcoming self-consciousness, and sounding more natural. No matter where you are in your podcasting journey, this episode will help you discover your vocal potential and embrace the unique qualities that make your voice shine. Episode Highlights: [6:38] Support for Hurricane Helene Victims [...

Your podcast is your voice. But is it reflecting your values? Today, while our fearless leader, Marc Ronick, is participating in his annual fundraising walk for the Charcot Marie Tooth Association, the community takes over the podcasting morning chat. We discuss how our values transcend our podcasts, answer your burning questions about handling negative reviews, and best practices for communicating with your audience during planned and unplanned breaks between your episodes. As we wrap up this w...

Is Your Podcast Ready for the Spotify Purge? Spotify abruptly removed 500 music-centric podcasts, such as study playlists and sound machines. What could this mean for creators who incorporate podsafe music into their shows? We’re also buzzing about the persistent gender imbalance in the industry and YouTube's exciting new 'Hype' feature. Tune in for the details on these developments and learn what this could mean for your podcast. Episode Highlights: [3:27] AI and ChatGPT Advanced Voice Feature...

Are you craving honest conversations and not just talking heads from the major media companies? According to Vox Topica, podcasting is now the leading trusted media source! We look at this headline and share more exciting podcasting news. Today, we explore Rode's new Rodecaster video device, discuss BetterHelp's investment in podcast advertising, and highlight important upcoming Podcast events! We also chatted with Jonah Berger about living with Charcot-Marie-Tooth disease and the inspiring rese...

Is podcasting really dead? According to Sirius XM, 84% of Gen Z podcast listeners discover podcasts through YouTube. This statistic might make independent audio-first podcasters wonder if there's still a place for them in the podcasting world. Today, the community shares insights about the impact of AI, the role of video, and whether leveling the playing field between celebrity and indie podcasters is beneficial for independent creators. The podcasting industry is changing – is your show prepare...

Is your podcast trailer stuck in perfection limbo? We're here to help you break free and hit publish! Today in the Podcasting Morning Chat, we share insights about the importance of podcast trailers, the challenges in creating them, and strategies for the right time to release your trailer. If you've been overthinking your approach, join us and discover the best practices for creating a trailer that will reach your target audience. Keep listening to find the confidence to take the leap and get y...

Have you ever lost a precious podcast episode to the digital abyss? After hours of recording and preparation, your precious podcast episode has vanished. Perhaps it's time to consider a method of file organization. While our fearless leader, Marc Ronick, is traveling, the community takes over and shares their insights on how to keep your files accessible. They discuss different ways to approach an organized file system and raise questions about whether we should become digital hoarders or toss t...

6,000 People in an Arena...for a PODCAST?! This story caught our attention in today's morning podcasting chat! Join us to learn about the podcast that has attracted influential figures such as Mark Zuckerberg. We'll also discuss effective strategies for a successful live launch of an upcoming podcasting season. What could go wrong? The community weighs in on engaging your audience and ensuring a successful live broadcast for your season launch. If you've been looking for ways to put a creative s...

Have you ever wondered how some podcasts mysteriously reach the top of the charts? Have you questioned why your show isn't as successful? The truth is that some of the top-charting podcasts may have gained an advantage by paying for it. But is this always the case? In today's podcasting news, a headline about the rapid growth podcast called Clooless struck a chord and sparked an especially engaging discussion. We share our perspectives on the ethical implications of buying followers and achievin...

Here is your reminder that the power of community is boundless. Whether finding common ground through podcasting or belonging to a community in other ways, it can help you overcome challenges that may have seemed insurmountable. Today, the Empowered Podcasting Community dissects how various communities, including podcasting communities, have contributed to our personal and professional growth. We also explore what makes online communities practical and appealing and actions that might discourage...

Should you outsource podcast tasks or handle them yourself? Is your podcasting workflow taking over your life? Are you looking at your computer monitor with sleepy eyes, wondering where your time and energy went? Perhaps it's time to consider outsourcing some of your podcasting tasks. Today, Co-host D.R. Fay shares her inner conflict about delegating tasks such as video editing and graphic design to another person to attract more clients to her podcast production business. The team discusses the...

Have you ever experienced a dream opportunity slipping through your fingers? On today's Podcasting Morning Chat, I share a personal story about a major business deal that seemed destined for success until the last minute, leaving me feeling frustrated. The Empowered Podcasting community came together to offer support and advice and share their experiences to help me navigate his professional disappointment. We also take the opportunity to celebrate our wins for the week, reminding ourselves that...

Can you protect your podcast from legal trouble when a guest shares a story without naming names? Today, we discuss this tricky situation where a podcaster faces potential legal action after a guest's story about an unnamed former partner. Join us as we explore the complexities of defamation, free speech, and the ethical dilemmas podcasters face. We discuss the importance of clear communication with guests and proactive measures to safeguard your show. We also focus on the internet's latest obs...

Podcasters, do you trust influencers more than traditional ads? We're tackling this hot topic, sharing surprising stats on which social platforms are actually the most effective for podcasters. Plus, the FTC's crackdown on fake reviews, the hottest new podcast analytics tools, and the rise of AI in podcasting. We also discuss some of the new features in Apple's iOS 18 update that will change how listeners experience your podcast. Episode Highlights: [5:04] Icebreaker: Do you trust influencers m...

Today, we're investigating strategies to skyrocket your podcast's discoverability and visibility. We'll uncover the power of email marketing, craft irresistible lead magnets, and share the value of SEO. Learn techniques to boost your search engine rankings, expand your audience reach, and make a more lasting impact. Episode Highlights: [3:01] Feedback from the Empowered Podcasting Community [8:37] Icebreaker: What's one thing that one project you would love to work on in the future, something ...