Social Media Episodes

Great podcast marketing goes beyond publishing new episodes. The morning show cast and crew explore smarter podcast marketing, sharing practical strategies for using AI, creating content between episodes, and improving podcast discovery without sounding robotic. From social media workflows to sustainable growth tactics, the conversation is packed with actionable ideas to help you market your podcast more effectively. Learn how better prompts, smarter workflows, and authentic content can help you...

Is Substack the next best place to grow your podcast, or just one more platform to juggle? Today, we talk about how to get real value from it. Co-host BC Babbles has been on Substack for a while and even hosts one of his podcasts there, so we ask what’s working, what he’s learned, and what best practices matter most. We also dig into how Substack helps you connect with listeners in a more personal way than traditional social media. Then we talk monetization, what people actually pay for, and how...

What would you do if you were suddenly banned from Facebook? Would you fight to get your account back or start fresh? Today’s topic was inspired by cohost Rich Perry, whose 16-year account vanished overnight, and by Dopey Podcast, which was just kicked off Facebook again after recently regaining access. We dig into what creators can do when platforms pull the plug, how to recover, rebuild, and protect your work before it happens. At the end of the show, we open the mailbag to answer a listener's...

What would you do if your podcast’s Instagram account were banned for no good reason? That’s what happened to the host of Dopey, a podcast about addiction and recovery. Today, we discuss what led to the ban, how he’s responding, and what creators can do when platforms get it wrong. Later, community member Paula shares the emotional toll and what it feels like to be recognized for your work but still feel like a fraud. We explore imposter syndrome, accepting success, and figuring out what paths a...

What if the host of Blue’s Clues was about to launch the most emotionally supportive podcast of the year? Steve Burns just announced Alive, a new show for grown-ups coming this fall, and we’re unpacking what it could be. Steve shares that his podcast will be “a podcast that listens back,” and we explore what that might look like, who it’s for, and why it's likely to be a success. We also share some more news headlines, Apple now requires new hero art to be considered for features, and CapCut’s n...

What makes a podcast feel like you? With Marc traveling, Jonathan leads us in a conversation on signature style, what it is, why it matters, and how to build it. We talk about personal branding, consistency, and ways to stand out without starting from scratch. Plus, we answer a mailbag question about whether your podcast needs its own Instagram or YouTube account. Because at the end of the day, nobody else can bring what you bring to the mic. Episode Highlights: [01:49] Signature Style in Podca...

Today, flight attendants Drew & Rich are launching their brand new podcast called “Two Guys on a Plane.” Join us as we chat with the minds behind the show and dive into their launch strategies, how they engage their 128K Instagram followers, and the behind-the-scenes challenges they face. Our regular crew also offers invaluable advice for making their podcast successful while staying true to their vision. Be sure to show your support and follow Two Guys on A Plane! Episode Highlights: [04:53] M...

You’re putting your heart into your content, but the algorithm isn’t showing it any love! Ever find yourself asking, "What is even happening?"Today, we trade notes and swap theories about what might actually be working on social media right now. We share why some of us believe view duration beats out likes and comments, as well as repurposing old content to give it a second life. We also talk about how different content formats may boost visibility depending on the platform and audience. Episod...

Want to amplify your LinkedIn presence? You’re in for a treat! Today, we’re delighted to welcome our special guest, Coach Rich Perry, who teaches people the intricacies of LinkedIn through a program at John Hopkins University. During our discussion, Coach Rich gives accessible advice on optimizing your LinkedIn profile and effectively utilizing its features, and strategies for crafting effective newsletters and gaining consistent engagement. Episode Highlights: [2:49] Overcoming Personal Challe...

What if an AI model could help you stay on top of your podcasting tasks? Maybe it can! Today, we're discussing the new ChatGPT "Tasks" feature and how it might fit into your workflow. Google is also making waves with "The Daily Listen," an AI-generated podcast tailored to your interests—but would you actually listen to a podcast generated by AI? We're also looking at the top charting podcasts on Apple and Spotify. And let's not forget the recent TikTok ban—was Meta involved, or is this pure spec...

In this episode, I sit down with the dynamic Heather Parady to explore the realities behind creative success and the truth about going viral. Heather shares her unique insights on content creation, the struggles and rewards of being a creator, and her two MAJOR life pivots to a renowned entrepreneur and mental health advocate. Whether you’re a seasoned creator or just starting out, this conversation is packed with valuable lessons and inspiration. Episode Highlights: [4:11] The importance of bu...