300 - Creating a Signature Style for Your Podcast

1
00:00:03,200 --> 00:00:05,480
Good morning podcasting morning
chat.

2
00:00:05,480 --> 00:00:09,680
Today is Thursday, May 8th,
2025, and today we're talking

3
00:00:09,680 --> 00:00:12,040
about what each of us do
differently in our podcast.

4
00:00:12,320 --> 00:00:14,640
We'll also be answering a
question from one of our viewers

5
00:00:14,920 --> 00:00:17,440
and discussing your podcast
having a signature style.

6
00:00:17,880 --> 00:00:20,360
So if you're listening live on
Clubhouse, hit the share button

7
00:00:20,360 --> 00:00:22,640
in the bottom left hand side of
your screen and share it.

8
00:00:22,640 --> 00:00:24,120
However, Clubhouse allows you
to.

9
00:00:24,400 --> 00:00:27,000
And if you're listening via
podcast, please share with a

10
00:00:27,000 --> 00:00:29,360
fellow podcaster.
Now give us 30 seconds to get

11
00:00:29,360 --> 00:01:25,820
things rolling.
Good morning, everybody.

12
00:01:25,820 --> 00:01:27,580
How's everybody doing this
morning?

13
00:01:28,060 --> 00:01:31,460
My name is Jonathan Howard and
I'm filling in for Mark because

14
00:01:31,460 --> 00:01:34,620
he's out gallivanting in Spain
this week, so hopefully he's

15
00:01:34,620 --> 00:01:38,220
having a good time.
And on stage with me is producer

16
00:01:38,220 --> 00:01:40,560
Ashley Feller.
Dan, I know I'm not going to say

17
00:01:40,560 --> 00:01:45,240
your last name correctly, so I'm
not going to try DDR. Faye, Sid

18
00:01:45,240 --> 00:01:48,400
Meadows and Nick Nalbeck.
Thank you guys for being here

19
00:01:48,400 --> 00:01:51,920
this morning.
So this morning we're going to

20
00:01:51,920 --> 00:01:54,160
talk a little bit about
Signature Silent, what we each

21
00:01:54,160 --> 00:01:56,920
have differently, what we each
do differently on our podcast.

22
00:01:57,240 --> 00:02:00,080
But I want to have actually Mark
kick it off.

23
00:02:00,600 --> 00:02:02,440
And since he's not here, we're
going to do that with a clip.

24
00:02:02,880 --> 00:02:07,400
So Dan, if you have that clip.
That's something I know when I

25
00:02:07,400 --> 00:02:10,960
started my business, when I
started Ironic Media, you know,

26
00:02:11,000 --> 00:02:13,880
the the logo was such a thing in
my head, right?

27
00:02:14,200 --> 00:02:18,680
And Fast forward now, almost
five years into it, and I

28
00:02:18,680 --> 00:02:24,240
couldn't tell you how it, if any
people that follow me really

29
00:02:24,240 --> 00:02:27,480
would identify with my logo
these days, right?

30
00:02:27,480 --> 00:02:31,040
Because because social media
these these days, it's more

31
00:02:31,040 --> 00:02:34,200
about your face.
It's about the person behind.

32
00:02:34,200 --> 00:02:37,520
The logo right yeah.
Do you agree with the human?

33
00:02:37,880 --> 00:02:41,280
I absolutely agree with that.
I think that people want and IA

34
00:02:41,520 --> 00:02:43,600
whole other thing.
But I mean, I run a virtual mini

35
00:02:43,600 --> 00:02:46,640
con every year called humanize
your brand because it is it's

36
00:02:46,640 --> 00:02:48,760
about the human connection.
If there's one thing social

37
00:02:48,760 --> 00:02:51,120
media has done really well,
which is, you know, the

38
00:02:51,120 --> 00:02:54,680
importance of the human side of
connecting with people via their

39
00:02:54,680 --> 00:02:56,600
face.
Haven't talked to them all that.

40
00:02:56,960 --> 00:03:00,080
And so when we come, when we
talk about like your brand, the

41
00:03:00,080 --> 00:03:03,400
things that really make up your
brand are what are your values

42
00:03:03,400 --> 00:03:06,920
as a human being?
Really just that, what are your

43
00:03:06,920 --> 00:03:09,400
values as a human?
Yeah, absolutely.

44
00:03:09,400 --> 00:03:12,600
I, I love that clip because it
does talk a lot about the human

45
00:03:12,720 --> 00:03:15,280
and how important the human is
in our brand.

46
00:03:15,640 --> 00:03:19,200
And when we, when we're focusing
on our signature style and what

47
00:03:19,200 --> 00:03:23,400
we do differently, it's all
about who we are and how we show

48
00:03:23,400 --> 00:03:25,640
up.
Because if we show up like

49
00:03:25,640 --> 00:03:28,960
everybody else, and I always say
this, then you're going to look

50
00:03:28,960 --> 00:03:31,760
like everybody else and you're
not going to get seen.

51
00:03:32,040 --> 00:03:34,400
But Dr. you got something you
want to add?

52
00:03:34,920 --> 00:03:37,400
Yeah.
I just want to add very quickly

53
00:03:37,400 --> 00:03:42,120
that that clip was of Mark
actually interviewing Chris.

54
00:03:42,120 --> 00:03:46,480
I'm going to mess up the last
name Baglio I think, and that is

55
00:03:46,480 --> 00:03:51,280
from an interview that will be
out in long form very soon.

56
00:03:51,920 --> 00:03:56,080
Thank you, Dr. Yep, awesome.
Before we get too far into

57
00:03:56,080 --> 00:03:59,880
signature style, I want to talk
a little bit more about what

58
00:03:59,880 --> 00:04:03,280
each of us do differently in our
podcast because that's going to

59
00:04:03,280 --> 00:04:05,280
be some of the basis of your
signature style.

60
00:04:05,280 --> 00:04:09,040
And I see that Amanda Sharp has
joined us on stage, as well as

61
00:04:09,040 --> 00:04:12,360
Alex Baelish.
So great timing for the

62
00:04:12,360 --> 00:04:19,040
icebreaker question, which is
what do you do on your podcast

63
00:04:19,279 --> 00:04:22,160
that you think is unique or even
crazy?

64
00:04:22,800 --> 00:04:24,880
So what's something that you do
on your podcast that you think

65
00:04:24,880 --> 00:04:28,280
is unique or even crazy?
And Ashley's got her hand up, so

66
00:04:28,280 --> 00:04:29,600
I'm going to throw it over to
Ashley.

67
00:04:30,080 --> 00:04:32,400
Start us off.
Thanks Jonathan.

68
00:04:32,880 --> 00:04:36,200
I don't know if this is crazy,
maybe it is, but I record my

69
00:04:36,200 --> 00:04:40,600
interviews outside in the hot
Florida weather in May.

70
00:04:41,240 --> 00:04:44,320
It's like 90°.
OK, that's crazy.

71
00:04:44,880 --> 00:04:47,920
That is absolutely, certifiably
crazy.

72
00:04:48,120 --> 00:04:52,040
I'm going to agree with that.
It's crazy, but it obviously is

73
00:04:52,040 --> 00:04:55,960
a key element of your podcast
and something that people would

74
00:04:55,960 --> 00:04:59,160
probably recognize right away.
So, and that's a good thing.

75
00:04:59,800 --> 00:05:02,320
Amanda's throwing her hand up in
the air.

76
00:05:02,640 --> 00:05:05,480
Good morning, everyone, and
thanks, Jonathan, for leaving

77
00:05:05,480 --> 00:05:07,280
this room.
I don't know that it's crazy,

78
00:05:07,280 --> 00:05:10,680
but it's a little different.
We go live every Monday, and

79
00:05:10,680 --> 00:05:13,240
that live aspect is not
something that everyone's

80
00:05:13,520 --> 00:05:18,400
willing to do, capable of doing
or wants, like just wants to do

81
00:05:18,400 --> 00:05:20,280
it all.
So I feel like that's a little

82
00:05:20,280 --> 00:05:23,880
unique, not necessarily crazy,
but just a little special.

83
00:05:24,080 --> 00:05:30,240
Yes, I think that's crazy.
I'm talking a little bit crazy

84
00:05:30,520 --> 00:05:33,720
and it definitely comes with
challenges, I'll admit that, but

85
00:05:33,960 --> 00:05:36,680
it is a lot of fun.
Yeah.

86
00:05:37,040 --> 00:05:40,760
Have you there ever been any, I
don't know, screw ups, any kind

87
00:05:40,760 --> 00:05:45,960
of mess ups for online, like not
hitting the go live button?

88
00:05:45,960 --> 00:05:51,280
Absolutely, Dr. I.
Was going to say, I think that's

89
00:05:51,280 --> 00:05:53,520
a rhetorical question because
Amanda's involved.

90
00:05:54,240 --> 00:05:55,960
Amen, Amen.
If it can.

91
00:05:56,120 --> 00:05:59,040
That's why Chris is in charge of
the controls every single day.

92
00:05:59,040 --> 00:06:02,240
And the one day that I was and
and Mark incidentally was a

93
00:06:02,240 --> 00:06:06,640
guest just him and I, I did not
hit the go live and boy did we

94
00:06:06,640 --> 00:06:10,640
have an amazing 15 minutes that
only each other heard.

95
00:06:12,400 --> 00:06:15,880
But it was amazing.
I remember that episode.

96
00:06:16,000 --> 00:06:18,680
Those are also the things that
make our podcasts unique in and

97
00:06:18,680 --> 00:06:22,240
of themselves, so I love that.
I saw Nick was throwing his hand

98
00:06:22,240 --> 00:06:23,920
up I think.
Hey, good morning everybody.

99
00:06:24,480 --> 00:06:29,440
So with the 95 podcast, I after
a certain point, I can't

100
00:06:29,440 --> 00:06:33,840
remember what episode I started
doing it, but I had gotten those

101
00:06:33,960 --> 00:06:38,400
pod deck questions that Travis
Brown created the pod deck

102
00:06:38,400 --> 00:06:41,040
brand.
And I started a segment at the

103
00:06:41,040 --> 00:06:44,120
beginning of my show is kind of
like a little ice breaker to the

104
00:06:44,120 --> 00:06:48,800
show where I do some rapid fire
questions with the guests at the

105
00:06:48,800 --> 00:06:52,080
beginning of the show to kind of
like help calm the nerves.

106
00:06:52,080 --> 00:06:55,560
And it that was always a fun
little segment because the cards

107
00:06:55,560 --> 00:06:59,720
were chosen at random.
The questions could be very mild

108
00:06:59,720 --> 00:07:03,720
to slightly absurd.
So it was kind of a a fun way to

109
00:07:03,720 --> 00:07:06,320
break the ice with the guests
and start having fun right out

110
00:07:06,320 --> 00:07:08,440
of the gate before I actually
get into some of the interview

111
00:07:08,440 --> 00:07:10,920
stuff.
So that was I always enjoyed it

112
00:07:10,920 --> 00:07:14,160
and I know the guests seem to
enjoy it for the most part,

113
00:07:14,160 --> 00:07:16,960
unless we had a really awkward
question that came through, but

114
00:07:17,400 --> 00:07:19,160
it was a fun way to kind of kick
off the show.

115
00:07:19,520 --> 00:07:22,640
Of that that definitely free
flowing and get it'll get the

116
00:07:22,640 --> 00:07:24,440
nerves out.
Absolutely.

117
00:07:24,720 --> 00:07:28,640
All right, Dan or Sid or Dr. and
Dr., you're not getting out of

118
00:07:28,640 --> 00:07:30,600
this.
So Alex had his hand.

119
00:07:30,680 --> 00:07:32,520
Alex had his hand up first.
He had his hand up.

120
00:07:32,840 --> 00:07:34,480
Yeah.
All right, Alex, go ahead and

121
00:07:34,960 --> 00:07:38,000
throw it to Sid.
All right, so we did 2

122
00:07:38,000 --> 00:07:42,920
back-to-back episodes live and
we were on the air for like 4

123
00:07:42,920 --> 00:07:45,200
hours.
It was a season finale.

124
00:07:45,600 --> 00:07:49,800
And what we had was we had a
couple of guests before the the

125
00:07:49,800 --> 00:07:55,720
episode dropped and then we had
a wrap up and yeah, that that

126
00:07:55,720 --> 00:07:57,200
wasn't crazy.
It was just stupid.

127
00:07:57,360 --> 00:07:59,440
It was a lot of fun.
I enjoyed doing it.

128
00:07:59,440 --> 00:08:03,600
It didn't even seem like it was
that long, but it was yeah, I

129
00:08:03,600 --> 00:08:06,760
was done after that.
I slept well that night and it

130
00:08:06,760 --> 00:08:11,400
was at it.
We started at like 8:00 at night

131
00:08:11,680 --> 00:08:15,400
and then we ended at whatever
that four hours was, so.

132
00:08:15,920 --> 00:08:19,440
Holy midnight hour.
Wow, that is definitely.

133
00:08:19,680 --> 00:08:21,360
I'm.
I'm sure you were glad it was

134
00:08:21,360 --> 00:08:22,800
live so it didn't need to be
edited.

135
00:08:23,000 --> 00:08:26,720
Yeah, because man.
Yeah, we don't edit now I say I,

136
00:08:26,760 --> 00:08:29,920
I, I learned that unless
something major happens when I

137
00:08:29,920 --> 00:08:33,559
put it on the audio podcast,
yeah, it's so much better going

138
00:08:33,559 --> 00:08:37,480
live because anything goes.
Anything goes, just roll with

139
00:08:37,480 --> 00:08:39,200
it.
All right, Sid.

140
00:08:39,600 --> 00:08:42,640
So some of you will think this a
good morning everybody.

141
00:08:42,640 --> 00:08:45,320
By the way, some of you may
think this is crazy.

142
00:08:45,760 --> 00:08:51,160
It's not necessarily like in the
show that I do it, but I do not

143
00:08:51,160 --> 00:08:54,800
with rare exceptions, I mean
like really rare exceptions.

144
00:08:55,280 --> 00:08:58,560
I do not give the guest a list
of questions that I'm going to

145
00:08:58,560 --> 00:09:02,680
ask them because I want I want
it to be a true conversation.

146
00:09:02,680 --> 00:09:05,840
And when you're meeting somebody
for coffee, you don't give them

147
00:09:05,840 --> 00:09:08,360
questions beforehand that you're
going to ask them to have

148
00:09:08,360 --> 00:09:10,880
coffee.
So I don't hand out questions

149
00:09:10,880 --> 00:09:13,320
beforehand because I just want
us to have a real conversation.

150
00:09:13,320 --> 00:09:16,000
And I know some podcasters will
think that's absolutely crazy.

151
00:09:16,440 --> 00:09:19,640
I don't do it either though,
Sid, I actually prefer it that

152
00:09:19,640 --> 00:09:21,640
way.
It makes it more natural and a

153
00:09:21,960 --> 00:09:24,360
little bit more fun for me at
the very least.

154
00:09:25,040 --> 00:09:27,320
I think it's crazy.
I know you think it's crazy.

155
00:09:28,040 --> 00:09:31,240
I'll tell you right now, Sid.
That is, that's the best thing

156
00:09:31,240 --> 00:09:34,520
because I had to do something
where I had to give the

157
00:09:34,520 --> 00:09:37,600
questions and it you don't know
where the conversation is going

158
00:09:37,600 --> 00:09:39,840
to go and you know what the
follow-ups are going to be.

159
00:09:40,040 --> 00:09:42,920
I've only done it once and the
only reason we had to do it was

160
00:09:42,920 --> 00:09:46,720
because it was a kid actor and
the parents were being create me

161
00:09:46,720 --> 00:09:49,000
actually twice.
It was almost unreasonable.

162
00:09:49,720 --> 00:09:52,920
That's the only way to do it.
Well, to me it doesn't feel

163
00:09:52,920 --> 00:09:55,120
natural, right?
It just doesn't feel natural.

164
00:09:55,120 --> 00:09:57,600
Like the conversation can't just
blow.

165
00:09:57,600 --> 00:10:01,920
And the one time that I did do
it and give the guest is in

166
00:10:01,920 --> 00:10:06,200
plural the questions, the very
first question, one of the

167
00:10:06,200 --> 00:10:08,520
guests sitting next to me
couldn't answer it.

168
00:10:09,080 --> 00:10:12,080
And I mean, sitting next to me
on this stage couldn't answer

169
00:10:12,080 --> 00:10:14,520
the question.
He got all stumbled up right,

170
00:10:14,520 --> 00:10:15,960
Nick?
OK.

171
00:10:19,000 --> 00:10:20,920
That was a tough question to
start the show.

172
00:10:20,920 --> 00:10:23,520
I was not perfect to that.
Maybe you need to vet.

173
00:10:23,520 --> 00:10:24,920
Your guests a little bit.
Better.

174
00:10:25,920 --> 00:10:29,040
Yes, that's on you it.
Was a tough question, Nick.

175
00:10:29,080 --> 00:10:33,720
I mean, the question was what is
AI and Nick like totally dropped

176
00:10:33,720 --> 00:10:36,120
the ball so.
That's like saying what is the

177
00:10:36,120 --> 00:10:38,840
cloud?
No one really has a legit answer

178
00:10:38,840 --> 00:10:42,160
for it, it's just there.
Got to love that, Nick.

179
00:10:42,160 --> 00:10:44,640
I didn't stumble on the first
questions you'd asked me, so I

180
00:10:44,640 --> 00:10:48,000
don't know what your problem is.
Dr. What?

181
00:10:49,320 --> 00:10:51,520
What is it going to be?
What is it going to be?

182
00:10:52,120 --> 00:10:55,520
It's not weird.
Well, it might be a little bit.

183
00:10:55,520 --> 00:11:02,760
My episodes will open with an
old fashioned telephone ring and

184
00:11:02,880 --> 00:11:07,880
then the sound of me picking up
the telephone and like an old

185
00:11:07,880 --> 00:11:12,040
fashioned message machine where
you get, you know, all the

186
00:11:12,280 --> 00:11:15,480
gnarly kind of EQ sound that
goes with it.

187
00:11:15,840 --> 00:11:18,800
And it's someone asking a
question about their podcast.

188
00:11:19,120 --> 00:11:21,480
So that's what it will open
with.

189
00:11:22,240 --> 00:11:24,800
Wait, wait, is that what the
podcast is?

190
00:11:26,600 --> 00:11:31,120
Yeah, Oh, oh, Ashley, you're
going to have fun editing the

191
00:11:31,120 --> 00:11:34,200
show today.
Wait, VRVRI, have a question?

192
00:11:35,160 --> 00:11:37,240
What?
Is that your podcast?

193
00:11:37,840 --> 00:11:40,040
It will.
Be oh, it will be.

194
00:11:40,040 --> 00:11:41,480
Oh, OK, I thought.
Oh, OK.

195
00:11:41,720 --> 00:11:43,840
I just want to make sure.
It's going to happen.

196
00:11:44,720 --> 00:11:46,720
Ashley Cut, cut, cut.
Snip, snip, snip.

197
00:11:46,800 --> 00:11:50,480
OK.
Ashley, make sure you cut all

198
00:11:50,480 --> 00:11:53,240
that out.
Keep Dr. safe from Alex.

199
00:11:53,240 --> 00:11:55,320
No, thank you guys all for
answering that.

200
00:11:55,320 --> 00:11:59,160
I will say that for me in my new
one, you'll have to wait and

201
00:11:59,160 --> 00:12:00,360
see.
I'm not going to give that out.

202
00:12:00,440 --> 00:12:04,360
But in our current podcast,
myself and Mimi have a little

203
00:12:04,360 --> 00:12:08,080
banter at the beginning where we
kind of go over different

204
00:12:08,080 --> 00:12:10,360
things.
And it's always it, we always,

205
00:12:10,440 --> 00:12:13,480
you know, cheers our coffee and
any guests cheers their coffee.

206
00:12:13,480 --> 00:12:15,720
But and we just talk a little
bit about whatever's going on.

207
00:12:16,160 --> 00:12:19,760
And it's a little bit it's
modeled after morning talk show

208
00:12:20,040 --> 00:12:21,960
really, and we have a little bit
of fun with it.

209
00:12:21,960 --> 00:12:25,600
So that's what we do a little
bit differently than others and

210
00:12:25,760 --> 00:12:29,200
enjoy doing.
So what why I wanted to ask this

211
00:12:29,200 --> 00:12:32,960
question today was because when
you're creating a podcast, you

212
00:12:32,960 --> 00:12:35,840
want to have certain things that
you're going to do differently

213
00:12:35,840 --> 00:12:39,760
that are going to make you stand
out and that you can really use

214
00:12:39,920 --> 00:12:43,760
in your podcast to market your
podcast as something different

215
00:12:43,760 --> 00:12:46,320
from everybody else.
Because if you're just following

216
00:12:46,320 --> 00:12:48,600
what everybody else is doing,
you're going to blend in.

217
00:12:49,000 --> 00:12:51,560
And I don't want any of you
blending in because you've got

218
00:12:51,560 --> 00:12:53,840
too much really useful
information to get out into the

219
00:12:53,840 --> 00:12:57,040
world.
So I'm going to talk in a little

220
00:12:57,040 --> 00:13:00,240
bit about the five components of
your signature style.

221
00:13:00,760 --> 00:13:06,880
But I first want to go because I
believe, yes, she is in the in

222
00:13:06,880 --> 00:13:09,880
the building.
Kate had asked a question on

223
00:13:10,160 --> 00:13:13,320
Monday, I believe, and we made
her wait all the way till

224
00:13:13,320 --> 00:13:15,760
Thursday to answer it.
We thought we were going to

225
00:13:15,760 --> 00:13:17,680
answer it the next day.
Our mistake.

226
00:13:17,920 --> 00:13:20,800
But you can clarify that,
Jonathan, and say this kid

227
00:13:20,800 --> 00:13:22,760
thought that you were going to
answer the next day, but I

228
00:13:22,760 --> 00:13:25,840
didn't look at the schedule
appropriately to realize that

229
00:13:26,160 --> 00:13:29,520
you were five days later.
And I agreed at that time, I'm

230
00:13:29,520 --> 00:13:31,160
like, sure, I'm doing a Tuesday,
whatever.

231
00:13:31,320 --> 00:13:35,440
So I want to answer Kate's
question and she had a question

232
00:13:35,440 --> 00:13:38,800
about and everybody can kind of
pitch in on this one.

233
00:13:39,040 --> 00:13:42,440
Do you have have to have a
separate Instagram and YouTube

234
00:13:42,440 --> 00:13:46,560
account for your podcast?
So the answer I center was it

235
00:13:46,560 --> 00:13:49,560
depends.
I'll go last because I have

236
00:13:49,560 --> 00:13:52,280
strong feelings on this one way
or the other.

237
00:13:52,560 --> 00:13:56,840
But Sid, go ahead.
So I have a separate YouTube

238
00:13:56,840 --> 00:14:01,160
account for my podcast.
Now I need to be very clear that

239
00:14:01,160 --> 00:14:04,080
I do not give it any love.
I don't pay any attention to it.

240
00:14:04,080 --> 00:14:06,120
It gets about 20 downloads a
week.

241
00:14:06,120 --> 00:14:10,280
I'm not out there trying to
promote YouTube listening and I

242
00:14:10,280 --> 00:14:11,760
know that can be a whole another
conversation.

243
00:14:11,760 --> 00:14:13,920
Maybe I'm missing the boat, who
knows right?

244
00:14:13,920 --> 00:14:16,000
But it's not my preferred
platform.

245
00:14:16,760 --> 00:14:18,160
So.
But I do have a separate one.

246
00:14:18,520 --> 00:14:22,120
I do not have a separate
Instagram account for my

247
00:14:22,120 --> 00:14:24,080
podcasts.
However.

248
00:14:24,080 --> 00:14:28,280
I wish I did and right now I
just don't have the bandwidth to

249
00:14:28,280 --> 00:14:30,040
actually start it and keep up
with it.

250
00:14:30,040 --> 00:14:33,680
But I wish I did have a separate
Instagram for my podcast all.

251
00:14:34,160 --> 00:14:38,440
Right, Nick, go ahead.
I agree with you, Jonathan, on

252
00:14:38,440 --> 00:14:42,720
the IT depends side of things
because I could see if your

253
00:14:42,720 --> 00:14:49,320
podcast is kind of wrapped up in
a personal brand and it is your

254
00:14:49,320 --> 00:14:50,960
personal brand that's getting
put out there.

255
00:14:50,960 --> 00:14:53,520
It's on the podcast, it's part
of your Instagram, it's part of

256
00:14:53,520 --> 00:14:56,760
all of your socials.
Like you are living your brand.

257
00:14:57,080 --> 00:15:00,760
I think that you wouldn't need a
separate Instagram account.

258
00:15:01,520 --> 00:15:06,680
Now if it was something where
it's a totally different brand

259
00:15:06,680 --> 00:15:13,520
that you had created that's not
necessarily in the same space as

260
00:15:13,520 --> 00:15:15,680
your personal brand.
As I'm thinking about that, I'm

261
00:15:16,320 --> 00:15:19,600
struggling to see how it would
totally make sense.

262
00:15:19,600 --> 00:15:22,560
But basically if your, if your
brand is separate from your

263
00:15:22,560 --> 00:15:26,640
personal brand and your podcast
is kind of more in that brand, I

264
00:15:26,640 --> 00:15:31,040
think having a new Instagram
account that's not connected

265
00:15:31,040 --> 00:15:33,960
would make sense to me because
you can still cross promote.

266
00:15:33,960 --> 00:15:36,760
But at the same time, your
personal brand is going to be

267
00:15:36,760 --> 00:15:39,280
for your personal brand and
stuff.

268
00:15:39,280 --> 00:15:42,800
And your business brand, I'll
call it, is going to be more

269
00:15:42,880 --> 00:15:44,920
business oriented.
I don't know if that's a really

270
00:15:44,920 --> 00:15:47,600
clear answer, but that's the
answer I got.

271
00:15:48,160 --> 00:15:50,360
All right.
And Sid, Sid wants to go out and

272
00:15:50,520 --> 00:15:52,240
talk on say something else as
well.

273
00:15:52,440 --> 00:15:55,240
Go ahead, Sid.
So I have a question not

274
00:15:55,240 --> 00:15:58,280
necessarily common.
I have a question, Is there

275
00:15:58,280 --> 00:16:02,520
really a true separation slash
delineation between your brand

276
00:16:02,520 --> 00:16:06,200
and your podcasts?
If I did, and the part of the

277
00:16:06,200 --> 00:16:10,360
reason why I don't have anything
separated is because it's all

278
00:16:10,360 --> 00:16:12,560
me, right?
And I think it blends personal

279
00:16:12,560 --> 00:16:14,680
and professional, but I also
like I don't have a separate

280
00:16:14,680 --> 00:16:18,760
website for my podcast.
It's at my personal website,

281
00:16:18,760 --> 00:16:23,600
sothatsidmeadows.com/podcast.
So I think if I were going to go

282
00:16:23,600 --> 00:16:27,080
and have the podcast be all
separate, it would need its own

283
00:16:27,080 --> 00:16:30,480
website, its own IG, its own
LinkedIn, right?

284
00:16:30,480 --> 00:16:34,120
It does have its own YouTube.
But so but, but, but my question

285
00:16:34,240 --> 00:16:37,880
about what Nick said was more
about, I think, I think the

286
00:16:37,880 --> 00:16:41,360
lines blur between your brand
and your podcast.

287
00:16:41,360 --> 00:16:44,920
So I wonder if it's really, is
it really need to be separate?

288
00:16:44,920 --> 00:16:47,040
I guess kind of a random
question I think.

289
00:16:47,400 --> 00:16:49,400
As you were saying that,
something kind of came to me

290
00:16:49,480 --> 00:16:53,040
like I feel like the difference
between a personal brand and

291
00:16:53,040 --> 00:16:55,080
we'll just call it like a a
general brand.

292
00:16:55,480 --> 00:16:59,480
To me, the personal brand is
going to be something that is

293
00:16:59,520 --> 00:17:03,240
probably going to be hard to
sell down the road because

294
00:17:03,240 --> 00:17:07,079
people that are buying into the
personal brand, they're buying

295
00:17:07,079 --> 00:17:10,839
into it because of the person.
A more general business or a

296
00:17:10,839 --> 00:17:13,880
more general brand might be
something that you have an exit

297
00:17:13,880 --> 00:17:17,119
strategy or there is the
potential that it's not

298
00:17:17,119 --> 00:17:21,640
necessarily tied to Sid Meadows,
but it is a brand that exists

299
00:17:21,640 --> 00:17:25,760
out there that you own, that
down the road someone might buy

300
00:17:25,760 --> 00:17:29,280
that brand and they don't have
to worry about, Oh well, Sid's

301
00:17:29,280 --> 00:17:31,680
face and name and everything is
tied to this brand.

302
00:17:32,320 --> 00:17:34,960
It's like looking at any other
big brand.

303
00:17:34,960 --> 00:17:38,600
Look at Nike, you don't
associate Nike with the CEO of

304
00:17:38,600 --> 00:17:42,480
Nike, but if Nike came out with
a podcast, they're going to put

305
00:17:42,480 --> 00:17:46,040
it under the Nike umbrella.
Now, the CEO of Nike could have

306
00:17:46,720 --> 00:17:49,000
his own personal brand, he could
have his own things that he's

307
00:17:49,000 --> 00:17:52,040
doing on the side, and maybe he
has his own podcast where he

308
00:17:52,040 --> 00:17:55,360
talks about starting the brand
and all this kind of stuff.

309
00:17:55,920 --> 00:17:59,680
But to me, there they are two
separate things.

310
00:18:00,000 --> 00:18:02,400
People are either paying
attention to who the person is

311
00:18:02,600 --> 00:18:04,480
or they're paying attention to
who the brand is.

312
00:18:04,800 --> 00:18:06,400
I think that's where the
difference lies.

313
00:18:07,320 --> 00:18:10,240
Nick, have you ever looked up
who the owner of Nike, CEO of

314
00:18:10,240 --> 00:18:13,080
Nike is and see who if he has
more followers than his brand?

315
00:18:13,560 --> 00:18:15,600
I have not.
That was a brand I just kind of

316
00:18:15,600 --> 00:18:17,560
pulled out of the top of my
head.

317
00:18:17,560 --> 00:18:20,880
So that's where it gets a little
tricky though, because in most

318
00:18:20,880 --> 00:18:23,640
cases the person has a lot more
followers than the brand.

319
00:18:24,160 --> 00:18:29,320
So do you want to do a separate
podcast that isn't directly

320
00:18:29,320 --> 00:18:33,120
connected to the person?
Because the personal might get

321
00:18:33,120 --> 00:18:35,920
you more reach.
So that's why I play around with

322
00:18:35,920 --> 00:18:38,720
it and it depends.
So what I would say, unless

323
00:18:38,720 --> 00:18:40,760
anybody else wants to go good,
OK.

324
00:18:41,080 --> 00:18:44,320
So what I would say to Kate is
it honestly depends on if she

325
00:18:44,320 --> 00:18:49,560
can pair the content that she's
talking about in with her

326
00:18:49,680 --> 00:18:52,280
regular post.
So if her business and her

327
00:18:52,280 --> 00:18:57,080
podcast both talk about
creativity, then she would be

328
00:18:57,080 --> 00:19:01,120
able to find at least one pillar
that she can dedicated to what

329
00:19:01,120 --> 00:19:04,600
she's doing on her podcast.
So that every whatever the

330
00:19:04,600 --> 00:19:08,080
rotation is, maybe three to four
days or five to seven days,

331
00:19:08,080 --> 00:19:11,480
whatever she wants to do.
One of the pillars is her

332
00:19:11,480 --> 00:19:14,920
podcast and she talks about her
podcast once a week or so.

333
00:19:15,760 --> 00:19:19,080
And that will she'd mix that in
with a regular content and that

334
00:19:19,080 --> 00:19:22,520
would work.
Now our podcast coffee social,

335
00:19:22,520 --> 00:19:24,880
because it's the two of us has
its own separate page.

336
00:19:25,040 --> 00:19:27,800
That's OK, except for the fact
that it's a lot of work.

337
00:19:27,800 --> 00:19:29,880
It's a whole other Instagram to
manage.

338
00:19:30,120 --> 00:19:32,000
It's a whole other YouTube to
manage.

339
00:19:32,280 --> 00:19:35,560
So if you can pair it in with
your personal brand in a way

340
00:19:35,560 --> 00:19:39,240
that flows smoothly, I think it
makes sense to do that.

341
00:19:39,720 --> 00:19:42,920
Personal brand is always going
to get more than a brand brand

342
00:19:43,400 --> 00:19:45,560
or a, you know, product in and
of itself.

343
00:19:45,560 --> 00:19:49,440
So it's people like and connect
with people.

344
00:19:50,040 --> 00:19:54,720
So that's an option for for you.
Kate, Hopefully that gives you

345
00:19:54,720 --> 00:19:57,360
some insight.
And I see Dr. has her hand up.

346
00:19:57,360 --> 00:20:00,800
So let's go over to DRI.
Have a question for you,

347
00:20:00,800 --> 00:20:04,920
Jonathan?
So my business name is Matthew

348
00:20:04,920 --> 00:20:08,640
Broad Media.
As a producer, as a podcast

349
00:20:08,720 --> 00:20:14,480
consultant, my podcast name will
be I have two, I have two

350
00:20:14,480 --> 00:20:18,240
episodes out.
So is podcast help desk.

351
00:20:18,480 --> 00:20:23,480
I had planned to put a tab on
mouthy broad media.com.

352
00:20:24,200 --> 00:20:25,920
Sorry, it sounds like I'm
plugging everything.

353
00:20:25,920 --> 00:20:30,840
I don't need to do that.
As for a podcast tab, because,

354
00:20:31,320 --> 00:20:34,320
you know, one of the reasons why
I'm doing my podcast is to get

355
00:20:34,320 --> 00:20:38,640
clients.
So are you saying that perhaps I

356
00:20:38,640 --> 00:20:44,440
should have a separate web page
for my podcast or a website for

357
00:20:44,440 --> 00:20:46,960
my podcast?
Sid, you're throwing your hand

358
00:20:46,960 --> 00:20:51,200
up on that one, and so is Nick.
I'm going to say yes, DRI know

359
00:20:51,200 --> 00:20:53,160
you didn't ask me the question.
Yes, Jonathan, he may have a

360
00:20:53,160 --> 00:20:55,720
different opinion, but I'm going
to say yes.

361
00:20:55,840 --> 00:21:00,440
Yet your podcast help desk needs
everything about it to be

362
00:21:00,440 --> 00:21:04,560
separate and the reason be and
you can say a production of

363
00:21:04,560 --> 00:21:08,320
mouth abroad media or brought to
you by mouth abroad Media,

364
00:21:08,320 --> 00:21:10,880
right.
But people when they're

365
00:21:10,880 --> 00:21:14,000
searching about podcasting,
they're not searching mouth

366
00:21:14,000 --> 00:21:17,040
Abroad media.
They're searching how do I start

367
00:21:17,040 --> 00:21:19,600
a podcast?
How can I get help for my

368
00:21:19,600 --> 00:21:24,040
podcast right?
And if you do what if you do it

369
00:21:24,040 --> 00:21:28,480
the right way, then your
website, your podcast will start

370
00:21:28,480 --> 00:21:31,040
to come up in SEO searches and
you're going to start to get

371
00:21:31,040 --> 00:21:34,640
discovered for your podcast and
providing help.

372
00:21:35,000 --> 00:21:38,880
And then it's inside your
podcast, you say something about

373
00:21:38,880 --> 00:21:40,920
mouthy broad media.
And what we do is help

374
00:21:40,920 --> 00:21:44,800
podcasters while you, you, you
advertise on your own show, then

375
00:21:44,800 --> 00:21:48,560
you'll be able to, I think drive
customers to your business.

376
00:21:48,560 --> 00:21:51,200
So I think it should be separate
just for the SEO aspect.

377
00:21:51,200 --> 00:21:55,520
So, Nick.
I am going to agree and disagree

378
00:21:55,520 --> 00:21:57,960
with Sid.
I think from the SEO side point,

379
00:21:57,960 --> 00:22:02,960
he's 100% right.
Like you want to show up as the

380
00:22:02,960 --> 00:22:05,760
podcast, you want to be showing
up as the podcast help desk.

381
00:22:06,320 --> 00:22:11,040
But that can still happen within
mouthy broad media.

382
00:22:11,640 --> 00:22:15,520
One of the things I did excited
a very similar thing VR is I

383
00:22:15,920 --> 00:22:18,720
bought the domain for 95
podcast.

384
00:22:19,560 --> 00:22:22,960
The brand itself that it was
under was 95 freedom, So it it

385
00:22:22,960 --> 00:22:25,680
was in alignment, but still it
was it was different.

386
00:22:26,320 --> 00:22:29,600
And what I did with every single
one of my episodes one because

387
00:22:29,680 --> 00:22:34,520
95 to freedom is a very lengthy
domain to spit out on a show.

388
00:22:34,840 --> 00:22:40,440
I redirected 95 podcasts to 95
to Freedom for every single one

389
00:22:40,440 --> 00:22:42,800
of my episodes.
I had an episode to redirect for

390
00:22:42,800 --> 00:22:44,640
every single one.
So when I ended the show, I

391
00:22:44,640 --> 00:22:46,560
could say, do you want to check
out show notes?

392
00:22:46,840 --> 00:22:51,520
Go to 95podcast.com/episode 3,
whatever.

393
00:22:51,880 --> 00:22:56,120
It's a lot less mouthful.
Now where you kind of have an

394
00:22:56,120 --> 00:23:00,600
advantage SEO wise is you can
control what is showing up in

395
00:23:00,600 --> 00:23:04,520
the search engines.
So you might think, OK, if it's

396
00:23:04,520 --> 00:23:06,680
on mouthy broad media and
someone's going to land on

397
00:23:06,720 --> 00:23:11,120
podcast help desk episode #3 you
can change the title of what

398
00:23:11,120 --> 00:23:15,160
shows up in Google search to
where it says podcast help desk

399
00:23:15,800 --> 00:23:18,560
forward slash episode 3 or
whatever the episode title is.

400
00:23:18,960 --> 00:23:21,120
So you still have control over
that.

401
00:23:21,120 --> 00:23:27,120
And you can still rank for
keywords and get relevant search

402
00:23:27,520 --> 00:23:30,800
results or show up in relevant
search results with it under

403
00:23:30,800 --> 00:23:33,280
that brand.
I feel like it's a you'd be a

404
00:23:33,280 --> 00:23:35,440
lot to manage unless you did
like a pod page thing.

405
00:23:35,440 --> 00:23:41,280
But I, I don't know I I feel
like the podpage.com/whatever

406
00:23:41,360 --> 00:23:45,440
can hurt you a little bit SEO
wise compared to just having it

407
00:23:45,600 --> 00:23:49,880
as a stand alone URL.
But I I think you can do it

408
00:23:49,880 --> 00:23:51,520
either way.
You might get a little bit more

409
00:23:51,520 --> 00:23:54,960
SEO boost knowing the routes it
went just because it is straight

410
00:23:54,960 --> 00:23:58,840
across the board podcast help
desk, but you can still pull it

411
00:23:58,840 --> 00:24:01,920
off and you can still make it
effective for people searching.

412
00:24:03,520 --> 00:24:07,600
Thank you and I saw that.
Alex and Alex and Dan both had

413
00:24:07,600 --> 00:24:09,240
their hands up, so we'll go Alex
and Dan.

414
00:24:09,640 --> 00:24:13,760
Yeah, I'm in next camp in terms
of buy the domain and just

415
00:24:13,760 --> 00:24:19,720
redirect it and then kind of
hybrid have a page within your

416
00:24:19,920 --> 00:24:25,280
site that's your podcast just to
make it easier to manage.

417
00:24:25,520 --> 00:24:28,120
I'm just thinking of the
managing part of it.

418
00:24:28,520 --> 00:24:30,320
I just think that's the easiest
way to go.

419
00:24:30,320 --> 00:24:32,960
But if you want to do a whole
separate website and everything,

420
00:24:32,960 --> 00:24:35,680
that's the perfect way to go.
It's just a lot more work.

421
00:24:36,000 --> 00:24:39,360
Like Nick said, the bottom line
is how bulky do you want to have

422
00:24:39,360 --> 00:24:42,440
your endings or how to get in
touch with you, you know?

423
00:24:42,520 --> 00:24:44,280
So that's what really comes down
to.

424
00:24:44,640 --> 00:24:47,720
And Dan, pretty you?
Hey, yes, thank you.

425
00:24:48,000 --> 00:24:50,120
Hopefully you can hear me OK
driving to school.

426
00:24:50,240 --> 00:24:53,960
I, I love this conversation and
I want to draw some parallels

427
00:24:53,960 --> 00:24:56,960
really quickly.
We started with talking about

428
00:24:56,960 --> 00:24:59,440
the CEO of Nike.
And no, I haven't looked him up

429
00:24:59,440 --> 00:25:04,400
to clarify upfront, but my guess
is not only is he the CEO of

430
00:25:04,400 --> 00:25:07,960
Nike, but he probably is a board
member to several other things.

431
00:25:08,280 --> 00:25:11,320
He probably has some other
things going on in his life as

432
00:25:11,320 --> 00:25:16,720
well aside from Nike.
And, you know, he's drawing a

433
00:25:16,720 --> 00:25:19,840
line to the things that he's
involved in through his own

434
00:25:19,840 --> 00:25:22,000
account.
I don't think there's anything

435
00:25:22,000 --> 00:25:24,480
wrong with that.
If you look at Cliff Ravens

436
00:25:24,480 --> 00:25:28,160
Craft as another example, if you
go look up most of the work that

437
00:25:28,160 --> 00:25:32,520
he's done, it will draw you back
to cliffravenscraft.com.

438
00:25:32,920 --> 00:25:35,760
He's the face of all of the
things that he's doing.

439
00:25:36,200 --> 00:25:38,440
He does not have.
He might have some separate

440
00:25:38,440 --> 00:25:42,120
websites that have been built
over time, but most of those

441
00:25:42,120 --> 00:25:45,920
lead back to Chris Ravens Craft,
Cliff Ravens craft.com.

442
00:25:46,320 --> 00:25:51,320
And in fact, you've just this
conversation has just led me to,

443
00:25:51,520 --> 00:25:54,600
I have a separate Instagram page
and I have no idea why.

444
00:25:54,680 --> 00:25:56,720
It's way more than I want to
deal with.

445
00:25:57,120 --> 00:26:00,840
And I'm going to bring those
back full circle to these are

446
00:26:00,840 --> 00:26:03,720
the things that I'm working on.
I'm a board member for the Cocoa

447
00:26:03,720 --> 00:26:07,520
Beach Main Street.
I'm a partner in a surf company

448
00:26:07,920 --> 00:26:11,400
and I have this podcast and
these are the things that I'm

449
00:26:11,400 --> 00:26:13,600
doing.
And by the way, to your point

450
00:26:13,600 --> 00:26:18,200
earlier, Jonathan, thank you.
It is in alignment with me.

451
00:26:18,200 --> 00:26:22,480
My mission that I'm on is the
the podcast that I'm, you know,

452
00:26:22,520 --> 00:26:26,120
producing and it aligns with all
the other things that I'm doing.

453
00:26:26,120 --> 00:26:29,520
So I love that.
And Dr. for you, I think the

454
00:26:29,520 --> 00:26:32,800
simple advice would be draw it
all back to you.

455
00:26:32,800 --> 00:26:37,440
You are the face of those brands
and you can separate them at any

456
00:26:37,440 --> 00:26:39,200
point.
It might be difficult if it

457
00:26:39,200 --> 00:26:42,680
grows to a point where somebody
wants to purchase one of those

458
00:26:42,680 --> 00:26:45,280
brands from you, but you are the
face of it.

459
00:26:45,600 --> 00:26:47,760
I appreciate that.
I'll tell you what one of my

460
00:26:47,760 --> 00:26:51,680
clients does.
She has her great big old

461
00:26:51,680 --> 00:26:56,320
splashy website and it's
gorgeous, but she has a banner

462
00:26:56,320 --> 00:27:02,280
on top on the very top that has
her podcast that you can just

463
00:27:02,280 --> 00:27:05,640
click on and hear her podcast
right from her website.

464
00:27:06,000 --> 00:27:11,000
But also that's on her website
right in front of you is do you

465
00:27:11,000 --> 00:27:14,840
want to work with me?
I have a, you know, a launch lab

466
00:27:14,840 --> 00:27:16,400
coming up.
I have a community.

467
00:27:16,560 --> 00:27:20,760
So all of these things that she
has, you know, work wise that

468
00:27:20,760 --> 00:27:24,840
bring in a paycheck for her are
all right there and then this

469
00:27:24,960 --> 00:27:28,360
banner right up on top that's
playing her podcast as well.

470
00:27:28,680 --> 00:27:31,480
So Dr. Now that everybody else
gave you their advice, I'm going

471
00:27:31,480 --> 00:27:36,960
to give you mine, which would be
to do your website separate, but

472
00:27:36,960 --> 00:27:42,320
to do your social media as on
one profile and do it under your

473
00:27:42,320 --> 00:27:44,480
name because you're in the face
of the brand.

474
00:27:45,440 --> 00:27:49,920
So Dr. Not mouthy, Broad not.
I would, yeah.

475
00:27:49,920 --> 00:27:52,920
I would go under Dr. And that's
another problem.

476
00:27:53,560 --> 00:27:55,320
Let's talk about that problem
for a second.

477
00:27:56,000 --> 00:28:02,800
Because Facebook does not allow
initials, I have tried for years

478
00:28:03,160 --> 00:28:08,480
to try to get them to change my
name from Diane Rommel, which I

479
00:28:08,480 --> 00:28:12,520
established many, many, many
years before I came up with

480
00:28:12,520 --> 00:28:19,000
Mouthy Broad or, you know, they
just wouldn't give me any kind

481
00:28:19,000 --> 00:28:22,200
of Dr. You know, that's what
I've been going for the for the

482
00:28:22,200 --> 00:28:27,160
past 50 years, for God's sake.
So I don't when people see Diane

483
00:28:27,160 --> 00:28:29,080
Rommel, they're not going to
know.

484
00:28:29,280 --> 00:28:32,400
Have to do it as a personal
page, you should do it as a

485
00:28:32,400 --> 00:28:35,360
business page and you can use
initials there because I know I

486
00:28:35,360 --> 00:28:39,200
did JRH Graphics when I was
operating under my graphics

487
00:28:39,400 --> 00:28:43,080
business.
God, I I hardly my business

488
00:28:43,080 --> 00:28:46,400
Facebook pages, so I have to
blow the desktop of it.

489
00:28:47,000 --> 00:28:50,440
It's just a placeholder, so I
don't know, yeah.

490
00:28:50,960 --> 00:28:55,800
So I would, but I would do, I
really honestly think that under

491
00:28:55,800 --> 00:28:59,600
your name is and you can talk
about it being, you know, mouthy

492
00:28:59,600 --> 00:29:03,920
broad as your brand, you can do,
but you're the face of it.

493
00:29:04,520 --> 00:29:07,680
So I would do it as you and and
that's kind of the same advice I

494
00:29:07,680 --> 00:29:10,960
would give to Kate if she can
make it happen, because then you

495
00:29:10,960 --> 00:29:13,560
can not have to have three
different pages.

496
00:29:14,320 --> 00:29:16,720
And that's all because three
different pages is a lot of

497
00:29:16,720 --> 00:29:21,520
work, like a lot of work.
Think about how much you do for

498
00:29:21,520 --> 00:29:26,160
one, say Instagram page a week
if you've got three.

499
00:29:27,160 --> 00:29:30,840
Yeah, it's a lot so, but that's
what I that's kind of what I

500
00:29:30,840 --> 00:29:33,280
would say to both you and Kate
is if you can get it under the

501
00:29:33,280 --> 00:29:35,720
brand, personal brand, I would
do that.

502
00:29:36,160 --> 00:29:37,080
OK.
Thank you.

503
00:29:37,480 --> 00:29:39,960
I have a question to that.
I'm going to challenge it a

504
00:29:39,960 --> 00:29:41,920
little bit, but more of a
question.

505
00:29:41,920 --> 00:29:46,080
So when Dr. was talking about
her client, I really liked the

506
00:29:46,080 --> 00:29:49,800
idea that if her clients are on
her website listening to the

507
00:29:49,800 --> 00:29:53,640
podcast, they don't have to
click or go anywhere else to

508
00:29:53,640 --> 00:29:57,080
say, I want to work with Dr.
Where if they if you had a link

509
00:29:57,080 --> 00:30:00,360
pointing to a new page that says
mouthy broad media and someone

510
00:30:00,360 --> 00:30:02,240
lands on it, they might be like,
wait a minute, what?

511
00:30:02,440 --> 00:30:04,400
How am I here now?
Right.

512
00:30:04,440 --> 00:30:08,760
And that's why she did it.
And she's getting, I mean, I

513
00:30:08,760 --> 00:30:11,720
can't, but I at first I was
like, you know, no one sees

514
00:30:11,720 --> 00:30:13,920
that.
I don't understand why it's this

515
00:30:14,400 --> 00:30:18,360
little strip up there, but
analytics are telling us that

516
00:30:18,360 --> 00:30:21,600
people are playing her podcast
on her website.

517
00:30:22,080 --> 00:30:27,360
To me, seeing that the brand is
so like you're using the podcast

518
00:30:27,360 --> 00:30:31,960
as a means to promote the brand,
it makes even more sense to me

519
00:30:32,160 --> 00:30:35,520
that it would be one play just
because you're not having to

520
00:30:35,520 --> 00:30:38,320
take anybody anywhere else.
They're already where you get

521
00:30:38,480 --> 00:30:43,040
them to be.
Exactly, that's that was my I

522
00:30:43,040 --> 00:30:46,760
was leaning towards putting the
the banner up just like my

523
00:30:46,760 --> 00:30:49,960
client does, but make making it
a bigger banner.

524
00:30:50,080 --> 00:30:53,400
It's hers is kind of thin, but
that's what I was going to do.

525
00:30:53,600 --> 00:30:56,560
This may be a question for
somebody who does web design,

526
00:30:56,560 --> 00:31:00,920
but wouldn't she be able to have
it actually have its own sub

527
00:31:00,920 --> 00:31:06,240
domain underneath her domain and
have it be an individual stand

528
00:31:06,240 --> 00:31:09,360
alone under on that sub domain
that just clicks writing?

529
00:31:09,680 --> 00:31:10,640
Yeah.
OK.

530
00:31:10,840 --> 00:31:14,360
That might be a little, yeah.
That's a little aside for me, so

531
00:31:14,360 --> 00:31:19,240
I don't know what that means.
We are going to ChatGPT and ask

532
00:31:19,320 --> 00:31:21,040
yeah how do I set up a sub
domain?

533
00:31:21,040 --> 00:31:24,560
OK, thank.
You it'll help you out with can.

534
00:31:24,600 --> 00:31:28,120
I can I chime in really quickly
before I run in to take this

535
00:31:28,120 --> 00:31:30,400
final?
Absolutely, and good luck on

536
00:31:30,400 --> 00:31:32,280
your final.
Well, thanks.

537
00:31:32,400 --> 00:31:35,840
I just wanted to say that Dr.
For your personal Facebook,

538
00:31:36,080 --> 00:31:41,160
couldn't you just add
parentheses, Dr. in there, as a

539
00:31:41,160 --> 00:31:46,840
lot of people do, their married,
married and or whatever you call

540
00:31:46,840 --> 00:31:49,800
it, maiden names?
Oh, I'll try that.

541
00:31:50,080 --> 00:31:52,040
I will try that.
Yeah.

542
00:31:52,400 --> 00:31:54,240
Thank you all.
Right.

543
00:31:54,240 --> 00:31:57,640
Well, Kate is still down there.
She's listening to this, all of

544
00:31:57,640 --> 00:31:59,360
this.
So Kate, did we answer your

545
00:31:59,360 --> 00:32:01,960
question?
Hopefully we did.

546
00:32:02,280 --> 00:32:04,880
Feel free to come up or give us
a thumbs up if you're listening.

547
00:32:05,320 --> 00:32:08,480
I'll look for that.
All right, so I want to talk

548
00:32:08,800 --> 00:32:10,840
since I said I was going to talk
about signature style.

549
00:32:11,000 --> 00:32:13,920
And these are the things that
you do differently than

550
00:32:13,920 --> 00:32:16,480
everybody else.
It's the stuff that makes you

551
00:32:16,520 --> 00:32:19,920
you.
It gives your podcast the vibe

552
00:32:19,920 --> 00:32:23,160
that it has, and it's more than
just, you know, the fancy cover

553
00:32:23,160 --> 00:32:27,440
auditor, the fun theme music,
although they help, it's more

554
00:32:27,440 --> 00:32:30,080
than just that.
It's the whole package.

555
00:32:30,360 --> 00:32:36,520
It's everything that you do in
your podcast, what people feel

556
00:32:36,960 --> 00:32:38,240
when they listen to your
podcast.

557
00:32:38,240 --> 00:32:41,160
That's what signature Style is
and it contains a bunch of

558
00:32:41,160 --> 00:32:44,280
components and I can get all
technical with you and you'll

559
00:32:44,280 --> 00:32:46,280
get bored.
So I'm not going to do that, but

560
00:32:46,280 --> 00:32:48,760
I want to talk a little bit
about, you know, what they are,

561
00:32:48,760 --> 00:32:51,720
so you understand them and then
a couple different aspects of

562
00:32:51,720 --> 00:32:54,760
each.
So first one is your content.

563
00:32:54,760 --> 00:32:58,000
Your content obviously sets your
signature style because it's

564
00:32:58,000 --> 00:33:01,040
what you talk about, how you
talk about it and how you're

565
00:33:01,040 --> 00:33:03,200
showing up with that particular
content.

566
00:33:03,480 --> 00:33:07,360
It's pretty easy.
Next one, and yes, this even

567
00:33:07,360 --> 00:33:11,520
matters for audio podcasts only
are your visuals because your

568
00:33:11,520 --> 00:33:16,000
visuals say a lot about you and
what you're doing.

569
00:33:16,680 --> 00:33:21,160
So if it's just your podcast art
or your episode art or your

570
00:33:21,440 --> 00:33:25,480
covers on YouTube, if you're
doing YouTube, those all matter.

571
00:33:26,160 --> 00:33:29,680
Those will inform people what
your podcast is about and

572
00:33:29,680 --> 00:33:33,920
whether it's going to be an
upbeat podcast or a serious and

573
00:33:33,920 --> 00:33:36,640
somewhat boring podcast or
whatever it is you want to do.

574
00:33:37,200 --> 00:33:41,560
Your personality needs to be in
all of these pieces because the

575
00:33:41,560 --> 00:33:44,200
personality is the overarching
thing in in your signature

576
00:33:44,200 --> 00:33:48,760
style, the most important.
So you should see your podcast

577
00:33:48,760 --> 00:33:52,320
cover art and go, Oh, that's,
that's totally me.

578
00:33:52,640 --> 00:33:54,720
And people should see your
podcast cover art and go, Oh my

579
00:33:54,720 --> 00:33:57,600
God, that's Dr. Oh my God, I
totally want to listen to that.

580
00:33:57,600 --> 00:33:59,360
That's Sid.
It's got his yellow.

581
00:33:59,360 --> 00:34:00,600
I know it's Sid.
We're good.

582
00:34:01,600 --> 00:34:07,440
So those little things matter
and they seem tiny and not

583
00:34:07,440 --> 00:34:10,600
important.
But what I want to say is your

584
00:34:10,600 --> 00:34:12,159
personality.
So what is it?

585
00:34:12,600 --> 00:34:14,639
What's the most important part
of your personality that you

586
00:34:14,639 --> 00:34:18,360
want people to see?
How can you make that visually

587
00:34:18,840 --> 00:34:24,280
there as well as obviously in
your podcast, you're going to do

588
00:34:24,280 --> 00:34:25,960
things, say things that you only
do.

589
00:34:26,760 --> 00:34:29,000
So those are going to be part of
your personality in that.

590
00:34:29,639 --> 00:34:32,080
I think I said visuals, content,
visuals.

591
00:34:32,760 --> 00:34:35,400
I said personality stories.
The stories you tell, they

592
00:34:35,400 --> 00:34:38,840
really wrap into that
personality, but the thing with

593
00:34:38,840 --> 00:34:41,760
that is you need your stories
that you tell your personality.

594
00:34:41,760 --> 00:34:43,880
That also encompasses your
values.

595
00:34:44,159 --> 00:34:45,960
Your values are really
important.

596
00:34:45,960 --> 00:34:49,280
How you show up is based on
those values.

597
00:34:49,280 --> 00:34:52,159
And then finally, the strategies
that you use to get your podcast

598
00:34:52,159 --> 00:34:55,120
out to engage your audience, all
of that is part of your

599
00:34:55,120 --> 00:34:56,560
signature style.
You could do something

600
00:34:56,560 --> 00:35:01,000
completely off the wall to
engage your audience, and that's

601
00:35:01,000 --> 00:35:03,120
part of your signature style and
part of who you are and how

602
00:35:03,120 --> 00:35:05,920
you're showing up.
So that's really an important

603
00:35:05,920 --> 00:35:08,640
aspect.
But what is it that's going to

604
00:35:08,640 --> 00:35:11,400
make people remember you no
matter what?

605
00:35:11,480 --> 00:35:14,040
What is the unmistakable you
thing?

606
00:35:14,040 --> 00:35:17,520
That's part of your podcast.
And when you figure that out,

607
00:35:17,760 --> 00:35:21,880
that gives your your podcast a
whole vibe, a whole feeling.

608
00:35:22,120 --> 00:35:27,000
So for Ashley, it's that Ashley
records those outside in the

609
00:35:27,000 --> 00:35:29,480
heat of Florida.
She's recording her podcast

610
00:35:29,760 --> 00:35:32,040
outside with her guest.
She's interviewing people

611
00:35:32,360 --> 00:35:35,200
probably in a semi crowded
public space, so there's

612
00:35:35,200 --> 00:35:38,000
probably going to be some of the
noise in the background that the

613
00:35:38,000 --> 00:35:41,240
ambient noise that people are
going to find interesting and

614
00:35:41,240 --> 00:35:43,040
engaging and wondering what's
going on.

615
00:35:43,720 --> 00:35:46,680
Go ahead, Ashley.
I was just going to say that it

616
00:35:46,680 --> 00:35:49,720
is somewhat crowded, but a lot
of the background noise is

617
00:35:49,720 --> 00:35:52,880
actually people playing music.
A lot of the times I interview

618
00:35:52,880 --> 00:35:56,120
folks in my campsite and right
next door there'll be some

619
00:35:56,120 --> 00:35:58,880
people playing music
acoustically next door.

620
00:35:58,880 --> 00:36:02,640
So when you listen to my show,
you can hear real live music

621
00:36:02,640 --> 00:36:05,240
behind us.
Which is awesome because that's

622
00:36:05,240 --> 00:36:07,720
not something that everybody
hears on their on a podcast.

623
00:36:07,720 --> 00:36:11,280
So, and it also creates another
layer of interest, which is

624
00:36:11,280 --> 00:36:14,760
really something that's
important when you're wanting to

625
00:36:14,760 --> 00:36:17,160
keep people listening for a long
time.

626
00:36:17,640 --> 00:36:20,760
We know we do short form video,
We all do short form video.

627
00:36:21,080 --> 00:36:23,800
And we know we got to do like we
got every 4 seconds.

628
00:36:23,800 --> 00:36:26,080
We got to do something quick.
We got to do something that

629
00:36:26,080 --> 00:36:28,640
engages people.
The live music and background

630
00:36:28,640 --> 00:36:30,400
actually is doing the job for
Ashley.

631
00:36:30,400 --> 00:36:31,920
It keeps people listening
longer.

632
00:36:32,120 --> 00:36:35,920
I can almost 100% guarantee that
because it's something else to

633
00:36:35,920 --> 00:36:39,280
listen to, just like in our
backgrounds, in our podcast

634
00:36:39,280 --> 00:36:43,400
studios, if we're doing visual
podcast, we should have some

635
00:36:43,400 --> 00:36:46,440
interesting things for them to
look at in our background, some

636
00:36:46,440 --> 00:36:49,640
things that are going to draw
their attention because that's

637
00:36:49,640 --> 00:36:51,680
the stuff that keeps them
watching longer.

638
00:36:51,760 --> 00:36:53,760
And we want them to watch as
long as possible.

639
00:36:54,320 --> 00:36:58,120
So it shouldn't be distracting,
but it should be representative

640
00:36:58,120 --> 00:37:00,800
of who you are and there should
be some interesting things for

641
00:37:00,800 --> 00:37:03,640
them to see.
So again, it's all about

642
00:37:03,640 --> 00:37:07,480
becoming instantly recognizable.
So people are like, Oh my God, I

643
00:37:07,480 --> 00:37:10,240
love that.
That's that's Ashley and she's

644
00:37:10,240 --> 00:37:13,520
amazing as soon as they hear the
start of a podcast.

645
00:37:13,800 --> 00:37:15,680
So I'm going to throw it out
there.

646
00:37:15,680 --> 00:37:18,320
What are some things I know I
asked you, what are some things

647
00:37:18,320 --> 00:37:20,960
you are currently doing
differently, but maybe what is

648
00:37:20,960 --> 00:37:25,280
something that you think you
could adapt in your podcast to

649
00:37:25,280 --> 00:37:28,440
make it even more of a signature
element?

650
00:37:28,440 --> 00:37:32,040
Is there anybody have anything
Nick has to run?

651
00:37:32,320 --> 00:37:34,480
All right.
That's not something you can do

652
00:37:34,480 --> 00:37:37,640
in your podcast though, but I'll
see you later, Ashley.

653
00:37:38,320 --> 00:37:40,560
So I'm thinking of adding this
other element.

654
00:37:40,560 --> 00:37:43,440
You know, I play music myself
and almost everyone that I

655
00:37:43,440 --> 00:37:46,960
interview on my podcast, I
already have a report with them

656
00:37:47,280 --> 00:37:50,760
playing music or just being
friends in the Florida folk

657
00:37:50,760 --> 00:37:54,080
scene.
We tried this recently where we

658
00:37:54,080 --> 00:37:58,280
recorded a separate video of me
and the guests performing one of

659
00:37:58,280 --> 00:38:01,360
her original songs together
right there on the Swanee River.

660
00:38:01,880 --> 00:38:05,040
And I'm thinking about trying
that again, but instead this

661
00:38:05,040 --> 00:38:10,600
time because I'm trying to float
more to a video style podcast in

662
00:38:10,600 --> 00:38:14,280
addition to audio, instead of
making that song that I

663
00:38:14,280 --> 00:38:17,520
performed with them separate
actually like making it a

664
00:38:17,520 --> 00:38:20,400
segment of the podcast.
I was thinking about doing that.

665
00:38:20,960 --> 00:38:23,600
I love that idea.
I think that's a great idea.

666
00:38:24,240 --> 00:38:28,560
Could be very a very unique
aspect that you you do anybody

667
00:38:28,560 --> 00:38:32,560
else Sid or Alex.
So I've been thinking about this

668
00:38:32,560 --> 00:38:37,640
as you're talking something and
I'm struggling to figure out

669
00:38:37,640 --> 00:38:39,680
that one component I can add to
it.

670
00:38:39,960 --> 00:38:43,320
I do an ending that, you know,
I've seen the most people know,

671
00:38:43,320 --> 00:38:46,400
which is very similar to Marks.
And my ending is go out there

672
00:38:46,400 --> 00:38:48,520
and make today great and we'll
see you again in a couple of

673
00:38:48,520 --> 00:38:50,040
weeks.
That's my ending, right?

674
00:38:50,040 --> 00:38:55,760
I say that every episode, but
from a, you know, a beginning

675
00:38:55,760 --> 00:38:58,040
aspect.
Yeah, I don't know yet.

676
00:38:58,040 --> 00:39:00,000
I'm it's something I got to
ponder.

677
00:39:00,280 --> 00:39:03,040
I love music in the background
of shows.

678
00:39:03,040 --> 00:39:06,640
If it's soft enough where it's
not distracting, right?

679
00:39:06,640 --> 00:39:10,720
That might be something that to
be kind of cool and if different

680
00:39:10,720 --> 00:39:13,960
and unique, right, for my show.
But it's something I certainly

681
00:39:13,960 --> 00:39:16,400
need to ponder more about.
Yeah, absolutely.

682
00:39:16,400 --> 00:39:19,000
And it doesn't have to be a
specific, you know, it can be an

683
00:39:19,000 --> 00:39:21,560
audio element, it can be a
visual element, it can be any

684
00:39:21,560 --> 00:39:23,200
element that you want to include
in it.

685
00:39:23,520 --> 00:39:27,680
Just something that is like, oh,
that's it something that you can

686
00:39:27,680 --> 00:39:29,640
use in your social media as
well.

687
00:39:30,080 --> 00:39:33,560
Would you be even more awesome?
So if you've got that thing that

688
00:39:33,560 --> 00:39:36,600
you can crossover between your
social media and your, you know,

689
00:39:36,680 --> 00:39:41,200
my blue hat is honestly one of
the thing that connects all of

690
00:39:41,200 --> 00:39:44,520
my brands because I always have
it on when I'm, you know, public

691
00:39:44,520 --> 00:39:47,560
facing.
So it's a quick, easy thing that

692
00:39:47,560 --> 00:39:50,520
identifies me.
I just want to talk quickly

693
00:39:50,520 --> 00:39:54,000
about podcasting morning chat.
So one thing that Mark does an

694
00:39:54,000 --> 00:39:56,920
incredible job of is the
beginning of the show and of

695
00:39:56,920 --> 00:39:59,680
course his sign off.
And those are two signature

696
00:39:59,680 --> 00:40:03,120
elements of the show.
Like I did my best this morning

697
00:40:03,120 --> 00:40:07,440
to make sure I did it right.
So because it's it keeps

698
00:40:07,640 --> 00:40:11,400
consistency, which builds trust
and loyalty.

699
00:40:11,920 --> 00:40:14,720
And those are two important
things when you're podcasting.

700
00:40:15,280 --> 00:40:20,120
So really kind of diving in and.
Understanding how you can do

701
00:40:20,120 --> 00:40:22,200
some of those things.
And let me invite Kate up.

702
00:40:22,840 --> 00:40:24,720
She's going to tell us.
We didn't answer a question.

703
00:40:25,360 --> 00:40:27,920
Hello, Kate, how are you?
Thank you.

704
00:40:28,120 --> 00:40:31,480
Yeah, you guys did well.
You answered the question, but I

705
00:40:31,480 --> 00:40:38,280
still was like, OK, so it still
feels like it depends, but I so

706
00:40:38,320 --> 00:40:42,440
I don't really know which way I
want to go, but I'm I'm I'm

707
00:40:42,440 --> 00:40:45,440
going to figure it out.
So thank you for everyone's

708
00:40:45,440 --> 00:40:49,600
insights.
You talk of your podcast is

709
00:40:50,000 --> 00:40:54,600
about creating and one of the
things that you do a lot of in

710
00:40:54,600 --> 00:40:57,760
your coaching is kind of focus
on the process of creating,

711
00:40:57,760 --> 00:41:00,840
right?
Yeah, the podcast is all about

712
00:41:00,840 --> 00:41:03,560
the creative process and
everyone's different creative

713
00:41:03,560 --> 00:41:07,200
process, whether it's
podcasting, writing, music,

714
00:41:07,200 --> 00:41:09,120
videography, whatever.
Yeah.

715
00:41:09,240 --> 00:41:11,720
So I would say, I mean,
obviously do what's going to

716
00:41:11,720 --> 00:41:15,600
feel right for you, but I would
say I would start with just

717
00:41:15,600 --> 00:41:19,680
making your podcast a pillar in
your content and seeing how that

718
00:41:19,680 --> 00:41:22,920
goes because it easily connects
with what you're doing in your

719
00:41:22,920 --> 00:41:26,040
business, does it not?
No, my pocket is just what I do

720
00:41:26,040 --> 00:41:27,560
for fun.
It's not the business that I

721
00:41:27,560 --> 00:41:28,880
run.
They're different.

722
00:41:29,000 --> 00:41:30,560
Yeah.
But yeah, technically, yeah.

723
00:41:30,560 --> 00:41:34,080
But my, but my quote UN quote
brand is like very personal.

724
00:41:34,080 --> 00:41:35,960
Like the company I run is a
coaching company.

725
00:41:35,960 --> 00:41:37,880
So it's very personal
development driven.

726
00:41:38,240 --> 00:41:42,400
So I feel like, I feel like all
my stuff goes together.

727
00:41:43,520 --> 00:41:45,600
I mean, I was on your Instagram.
It does go together.

728
00:41:46,080 --> 00:41:47,200
I was on your.
Instagram Well, you're the

729
00:41:47,200 --> 00:41:49,760
expert, yeah.
So it does go together.

730
00:41:49,760 --> 00:41:53,200
So I would honestly, that's what
I would do is make your podcast

731
00:41:53,200 --> 00:41:57,800
a pillar in your on your pay, on
your Instagram and just you do

732
00:41:57,800 --> 00:42:00,200
that regularly.
That's where I would start.

733
00:42:00,240 --> 00:42:04,080
If it grows and you know one or
the other starts growing and and

734
00:42:04,080 --> 00:42:08,640
it kind of overpowers that, then
maybe you do a second page.

735
00:42:08,640 --> 00:42:12,240
But I would stick, I would stick
on your current, your current

736
00:42:12,240 --> 00:42:15,120
page.
OK, I don't even do as much as I

737
00:42:15,120 --> 00:42:18,440
should on there, but I'm kind of
re not revamping.

738
00:42:18,520 --> 00:42:21,080
Well, I guess kind of revamping
like I'm tightening up the

739
00:42:21,080 --> 00:42:24,800
podcast and like figuring out
it's different, like different

740
00:42:24,800 --> 00:42:26,400
segments.
So it's interesting how we're

741
00:42:26,400 --> 00:42:28,560
talking about like the sign offs
and different visuals.

742
00:42:28,560 --> 00:42:32,680
And, and so I, I'm definitely
excited about kind of tightening

743
00:42:32,680 --> 00:42:35,560
everything up and like really
making it more clearly defined

744
00:42:35,560 --> 00:42:40,280
on like who this podcast is for.
And then regarding the visuals

745
00:42:40,280 --> 00:42:42,480
that everyone's talking about,
like, I don't know, like to meet

746
00:42:42,520 --> 00:42:45,160
for mine.
I talk a lot about creativity

747
00:42:45,160 --> 00:42:48,280
and I talk a lot about books and
I share some of my episodes are

748
00:42:48,280 --> 00:42:50,160
like quotes from different
books.

749
00:42:50,160 --> 00:42:52,800
So I have my pot, I have my
bookshelf behind me.

750
00:42:52,920 --> 00:42:55,520
And I do get quite a few people
that will reach out and be like,

751
00:42:55,680 --> 00:42:57,560
I'm trying to read the books
that are behind you.

752
00:42:57,560 --> 00:43:00,800
What are they and have you read
them all and which ones are your

753
00:43:00,800 --> 00:43:04,000
favorite?
So it does spark conversations.

754
00:43:04,200 --> 00:43:08,040
And then I end all of my
podcasts with go create

755
00:43:08,040 --> 00:43:11,360
something.
I say until next time, go create

756
00:43:11,360 --> 00:43:13,000
something.
There you go.

757
00:43:13,200 --> 00:43:16,560
I love that.
And the bookshelf in the back is

758
00:43:16,640 --> 00:43:19,880
perfect for you because you are
creating, you do reference books

759
00:43:19,880 --> 00:43:22,600
a ton, so people are going to be
interested in what books you

760
00:43:22,600 --> 00:43:26,560
have back there.
So that that to me makes a lot

761
00:43:26,560 --> 00:43:29,520
of sense.
Does anybody else want to give

762
00:43:29,520 --> 00:43:31,760
Kate any advice on her Instagram
or otherwise?

763
00:43:32,320 --> 00:43:34,520
OK, you and Dr. might want to
have a conversation.

764
00:43:34,520 --> 00:43:37,520
Just figure out what you guys
want to do and then do it.

765
00:43:38,600 --> 00:43:42,000
I'm sorry, what?
I was just saying, Dr. and Kate,

766
00:43:42,000 --> 00:43:44,120
because you're both kind of in
that same place with what do you

767
00:43:44,120 --> 00:43:48,000
do with your create whether you
have Yeah, that's that was.

768
00:43:48,000 --> 00:43:50,080
Yeah, yeah, yeah.
Kate, you and I will get

769
00:43:50,080 --> 00:43:52,360
together.
We love it.

770
00:43:52,360 --> 00:43:53,920
We'll figure it out.
We will figure it out.

771
00:43:53,920 --> 00:43:58,320
Dr. Figure it out and let me
know I'm doing my new podcast is

772
00:43:58,320 --> 00:43:59,680
just going to be part of my
social media.

773
00:43:59,680 --> 00:44:01,680
Because here's the thing, I
don't want to have to create

774
00:44:01,680 --> 00:44:06,440
three separate podcast post a
week to post on my podcast

775
00:44:06,440 --> 00:44:10,440
Instagram page, plus my joint
podcast Instagram page and then

776
00:44:10,680 --> 00:44:14,520
my own Instagram page.
Like that doesn't sound fun to

777
00:44:14,520 --> 00:44:16,440
me.
So mine is staying right in with

778
00:44:16,440 --> 00:44:19,360
my my content.
I'm just doing one page.

779
00:44:20,000 --> 00:44:23,760
So we'll see how it goes.
All right, so why?

780
00:44:23,760 --> 00:44:25,680
And this will be the kind of
last thing I'm going to talk

781
00:44:25,680 --> 00:44:28,200
about today.
Why does podcasting signature

782
00:44:28,200 --> 00:44:31,400
style even matter?
And there's a few reasons. 1,

783
00:44:32,160 --> 00:44:34,560
you want your listeners to
recognize you before you even

784
00:44:34,560 --> 00:44:39,120
say welcome to the podcast.
You want them to know that it's

785
00:44:39,120 --> 00:44:43,320
you and you want them to even in
their podcast because believe it

786
00:44:43,320 --> 00:44:46,280
or not, lots of people have lots
of podcasts in their podcast

787
00:44:46,280 --> 00:44:49,040
apps.
You want them to know and see

788
00:44:49,040 --> 00:44:53,240
your new episode when it comes
out and go, oh good, they have a

789
00:44:53,240 --> 00:44:56,680
new episode out.
So you know it's keeping

790
00:44:56,680 --> 00:44:59,560
everything consistent across the
board, making sure that your

791
00:44:59,560 --> 00:45:02,520
tone is consistent.
How you're showing up is

792
00:45:02,520 --> 00:45:05,080
consistent because consistency
is how you stick to people's

793
00:45:05,080 --> 00:45:07,960
brains.
We want people to remember us.

794
00:45:08,200 --> 00:45:11,280
Having a signature style also
builds trust because having

795
00:45:11,280 --> 00:45:14,720
predictable style is that, you
know, the, I know that it's

796
00:45:14,720 --> 00:45:16,040
theirs.
I can trust them.

797
00:45:16,040 --> 00:45:18,200
They're going to give me value.
They're going to help me out

798
00:45:18,200 --> 00:45:21,560
with my problems.
So building that trust is helped

799
00:45:21,560 --> 00:45:24,400
out by that signature style and
of course, loyalty.

800
00:45:24,760 --> 00:45:27,680
People aren't subscribing to
your topics, they're subscribing

801
00:45:27,680 --> 00:45:30,520
to you.
So how are you showing up?

802
00:45:30,520 --> 00:45:33,680
They don't care about your logo
or your podcast artwork.

803
00:45:33,680 --> 00:45:36,960
They care about you.
So you know, having that

804
00:45:36,960 --> 00:45:40,280
cohesive brand that's built
around you and shows up in a way

805
00:45:40,280 --> 00:45:45,400
that feels like you, that whole
vibe is super important.

806
00:45:45,600 --> 00:45:48,880
So making sure that you've got
those things kind of figured out

807
00:45:49,440 --> 00:45:51,960
and remember, there's no right
or wrong.

808
00:45:52,640 --> 00:45:57,640
There's you.
It's how you show up, not what

809
00:45:57,640 --> 00:46:00,040
the specifics are.
And I will tell you this on

810
00:46:00,040 --> 00:46:02,840
social media, I'll tell you
wherever there's no right or

811
00:46:02,840 --> 00:46:06,760
wrong, there's making sure that
you're helping your audience,

812
00:46:07,240 --> 00:46:11,800
delivering value, and doing what
works for you because there's

813
00:46:11,800 --> 00:46:14,880
nine million ways to do
something and you're going to

814
00:46:14,880 --> 00:46:18,720
just go with what works for you.
And of course, don't forget

815
00:46:18,720 --> 00:46:22,240
about your video podcasting.
It should also represent in the

816
00:46:22,240 --> 00:46:25,280
same way and your backgrounds.
And all of that is important as

817
00:46:25,280 --> 00:46:27,000
well.
Sid Meadows, yes.

818
00:46:27,680 --> 00:46:31,480
So I have a question because I'm
thinking about my show and one

819
00:46:31,480 --> 00:46:35,560
of the things that I think it
might be signature style of my

820
00:46:35,560 --> 00:46:38,880
show is that I interview people
that are doing things

821
00:46:38,880 --> 00:46:44,200
differently, not following the
the standard norms or what the

822
00:46:44,200 --> 00:46:47,360
unwritten rules are.
They're bucking the system and

823
00:46:47,360 --> 00:46:49,360
they're just being creative in
the ways they grow their

824
00:46:49,360 --> 00:46:51,640
business.
Is that part of my signature

825
00:46:51,640 --> 00:46:53,920
style that that's what I'm
doing?

826
00:46:53,920 --> 00:46:56,560
It is part of your signature
style if you call it out.

827
00:46:56,920 --> 00:46:59,960
So if it's just happening and
people aren't really aware of

828
00:46:59,960 --> 00:47:03,120
it, then it's not.
But if you call it out and you

829
00:47:03,120 --> 00:47:07,120
say, you know, whatever line you
want to use or if you want to do

830
00:47:07,120 --> 00:47:10,360
it a part of the segment that
where they talk about what they

831
00:47:10,360 --> 00:47:13,240
do differently, then it's part
of your signature style.

832
00:47:13,400 --> 00:47:15,440
But if it's just kind of
floating there and nobody knows

833
00:47:15,440 --> 00:47:18,640
about it, then it's not.
And that's why it's important to

834
00:47:18,640 --> 00:47:21,920
identify what the things are
that we do differently, that we

835
00:47:21,920 --> 00:47:25,080
show up differently doing.
Because when you identify those

836
00:47:25,080 --> 00:47:29,040
things, you can pull them
forward and it makes them much

837
00:47:29,040 --> 00:47:33,240
more obvious to your audience
and they'll stop when they see

838
00:47:33,240 --> 00:47:36,840
those things.
So I'm going to use quickly the

839
00:47:36,840 --> 00:47:39,560
when it's on, when on social
media, I talked to people about

840
00:47:39,560 --> 00:47:43,840
having a visual element, which
is 1 item that you always have

841
00:47:43,840 --> 00:47:45,520
in your post in some way or
another.

842
00:47:45,960 --> 00:47:48,000
And it doesn't have to be in
every post, but a majority of

843
00:47:48,000 --> 00:47:50,360
your posts.
And it's an item that will get

844
00:47:50,360 --> 00:47:54,840
them to stop the scroll.
So I had a client and she had

845
00:47:54,920 --> 00:47:57,520
all the stuff in her background.
It was something that was

846
00:47:57,520 --> 00:48:02,240
normally there, but she hadn't
pulled a single item forward to

847
00:48:02,240 --> 00:48:06,080
get them to stop the scroll.
So I trained, I walked, worked

848
00:48:06,080 --> 00:48:08,120
with her.
We decided on an item, we pulled

849
00:48:08,120 --> 00:48:11,280
it forward and within a month
people were stopping and

850
00:48:11,280 --> 00:48:14,360
recognizing that and saying, Oh
my God, I saw this because of

851
00:48:14,360 --> 00:48:17,440
your lake reset.
It was she's makes bread and she

852
00:48:17,440 --> 00:48:20,360
has lake reset pot that was
front and forward in all of her

853
00:48:20,360 --> 00:48:23,040
content.
We're building the habits with

854
00:48:23,040 --> 00:48:25,640
our audience that get them to
stop on our content.

855
00:48:26,400 --> 00:48:30,320
So building something out Sid
that talks about that one

856
00:48:30,320 --> 00:48:35,320
specific, you know, signature
style element of your brand will

857
00:48:35,320 --> 00:48:39,680
help people see it and stop more
often and listen that answer

858
00:48:39,680 --> 00:48:41,000
your question.
Did that make sense?

859
00:48:41,560 --> 00:48:44,320
It does make sense, but now I'm
scratching my head like, what

860
00:48:44,320 --> 00:48:46,440
the heck, Sid, what do you need
to do here?

861
00:48:48,120 --> 00:48:50,760
It's kind of bringing up more
questions, but that's OK.

862
00:48:50,760 --> 00:48:52,520
I mean, that's the purpose of
this call, right?

863
00:48:52,520 --> 00:48:56,040
I just room is to have this
discussion to think about how do

864
00:48:56,040 --> 00:48:58,760
you distinguish, you know what
it is.

865
00:48:58,760 --> 00:49:01,440
There's one, there is one.
I don't use it all the time.

866
00:49:01,440 --> 00:49:05,120
There is one branding element in
my print stuffer in a lot of

867
00:49:05,160 --> 00:49:09,640
it's kind of a hexagon, a light
blue hexagon pattern that is in

868
00:49:09,640 --> 00:49:11,640
the background of a lot of
things that I do.

869
00:49:11,640 --> 00:49:14,360
It's on my website, it's in the
header of my website.

870
00:49:14,360 --> 00:49:17,240
It's on the show cards that are
on the website.

871
00:49:17,240 --> 00:49:20,560
It's on the player cards that we
just started doing this year.

872
00:49:20,560 --> 00:49:24,560
So that is one element, little
hexagons that are kind of light

873
00:49:24,560 --> 00:49:26,440
blue.
But I need to think more about

874
00:49:26,440 --> 00:49:29,240
like the Lakers say that you
talked about, like what is it

875
00:49:29,240 --> 00:49:33,360
that I could bring forward that
would get people to stop and

876
00:49:33,360 --> 00:49:35,440
remember?
So definitely some work I need

877
00:49:35,440 --> 00:49:37,720
to do here.
And think, you know, because you

878
00:49:37,720 --> 00:49:41,840
can just maybe ask a signature
question about, you know, how

879
00:49:41,840 --> 00:49:44,360
they do things differently that
will help you stand out.

880
00:49:44,800 --> 00:49:48,280
You could have a segment about
that that will help you stand

881
00:49:48,280 --> 00:49:50,040
out and it gives you something
different.

882
00:49:50,520 --> 00:49:53,080
It also gives you something
different for your content to

883
00:49:53,080 --> 00:49:56,920
really focus in on those things
because you then you don't have

884
00:49:56,920 --> 00:50:00,000
9 million different topics in
your content.

885
00:50:00,320 --> 00:50:03,960
You focus on specific things
that you talk about with every

886
00:50:03,960 --> 00:50:07,200
guest, just their version of
what you're talking about.

887
00:50:08,400 --> 00:50:11,200
Well, this, this all this
conversation is really

888
00:50:11,200 --> 00:50:14,240
appropriate because I am, you
know, in the midst of thinking

889
00:50:14,240 --> 00:50:17,640
about season 7.
What is even says season 7 going

890
00:50:17,640 --> 00:50:19,560
to be like what I want to do
differently.

891
00:50:19,560 --> 00:50:23,320
And part of my research to that
is I'm interviewing my listeners

892
00:50:23,560 --> 00:50:26,280
have a form that my listeners
can fill out this link to my

893
00:50:26,280 --> 00:50:28,000
website.
I talked about it in the episode

894
00:50:28,440 --> 00:50:30,280
and I've been having some
one-on-one calls.

895
00:50:30,280 --> 00:50:33,640
I have three one-on-one calls
today with listeners and have a

896
00:50:33,640 --> 00:50:37,240
list of five questions.
And one of the questions is what

897
00:50:37,240 --> 00:50:41,360
element of the OR what component
of the show or segment of the

898
00:50:41,360 --> 00:50:43,680
show do you like the best?
So I'm getting some really good

899
00:50:43,680 --> 00:50:46,960
feedback from that.
And then I'm also asking them

900
00:50:46,960 --> 00:50:49,200
what's the biggest challenge you
have right now?

901
00:50:49,200 --> 00:50:53,120
And that is a content question
to inform the type of content

902
00:50:53,120 --> 00:50:57,400
that I want to do in Season 7.
So and if it's going to change

903
00:50:57,400 --> 00:51:01,080
or stay the same, right?
So this is appropriate as I'm

904
00:51:01,080 --> 00:51:06,160
thinking about What does 2026
look like for my show?

905
00:51:07,440 --> 00:51:11,120
Yeah, it's awesome, Sid.
I love that you sit down and do

906
00:51:11,120 --> 00:51:14,680
that again, have your whole,
your audience you're talking to.

907
00:51:15,240 --> 00:51:17,160
Awesome.
Alex, I saw you were waving your

908
00:51:17,160 --> 00:51:20,040
hand.
Sid, you know, one of the things

909
00:51:20,040 --> 00:51:25,080
that you may want to consider
and you know, listening to what

910
00:51:25,080 --> 00:51:29,120
you're saying, you have you you
want to do those like 10 minute

911
00:51:30,160 --> 00:51:32,360
little mini episodes that we
talked about.

912
00:51:32,680 --> 00:51:36,800
But what I would love you, you
have a lot of wisdom and I don't

913
00:51:36,800 --> 00:51:40,440
know how you can do this, but at
the end of the podcast, you

914
00:51:40,440 --> 00:51:45,800
know, if you had like 5 minutes
or whatever thoughts either

915
00:51:45,800 --> 00:51:48,560
about the the episode or
whatever else.

916
00:51:49,120 --> 00:51:52,600
I mean, this sounds like off the
wall, but like how Jerry

917
00:51:52,600 --> 00:51:56,520
Springer used to have the, you
know, the talk when you're

918
00:51:56,520 --> 00:51:58,160
looking at the camera kind of
thing.

919
00:51:58,440 --> 00:52:02,800
I think there's a lot of value
to what you have to bring and

920
00:52:03,240 --> 00:52:04,480
you know, you have a great
perspective.

921
00:52:04,640 --> 00:52:07,680
I mean, that could be a good
signature moment for you,

922
00:52:07,840 --> 00:52:10,880
whether it's in the beginning or
probably at the end.

923
00:52:11,120 --> 00:52:15,360
That would be, I think, a lot of
value to your listeners if

924
00:52:15,360 --> 00:52:19,000
that's something that you want
to do or have considered.

925
00:52:19,800 --> 00:52:22,520
I do like that Alex, and I don't
know if Sid likes it, but I'd

926
00:52:22,520 --> 00:52:24,560
like it.
You know, I think it's great.

927
00:52:25,000 --> 00:52:28,560
It's a great thought.
I'll add it to my list of things

928
00:52:28,560 --> 00:52:30,520
to consider for now.
I'm not going to change anything

929
00:52:30,520 --> 00:52:33,800
now because I've got I'm done
really well in getting things

930
00:52:33,800 --> 00:52:35,600
pre recorded for the rest of the
season.

931
00:52:35,600 --> 00:52:38,720
So I'm not doing anything with
this season, but it's definitely

932
00:52:38,720 --> 00:52:41,200
things to think about for next
year.

933
00:52:43,160 --> 00:52:46,440
Awesome, awesome.
All right, well, we are reaching

934
00:52:46,440 --> 00:52:48,880
the top of the hour.
Does anybody else have any

935
00:52:48,880 --> 00:52:52,800
questions or anything they want
to go over before we close out

936
00:52:52,800 --> 00:52:54,040
today?
Yeah.

937
00:52:54,040 --> 00:52:56,480
One other thing, I mean, I don't
know if it's really a signature

938
00:52:56,480 --> 00:53:00,280
moment, but one of the things
that we try to do and we don't,

939
00:53:00,280 --> 00:53:03,400
I don't do a great job of it
being, you know, when you do an

940
00:53:03,400 --> 00:53:08,960
interview with somebody, I like
to have them do like a almost

941
00:53:08,960 --> 00:53:12,440
like a commercial you're
listening to in the beginning.

942
00:53:12,840 --> 00:53:16,600
And the people that we have do
it are the stars of the show.

943
00:53:17,040 --> 00:53:20,440
But I think it might be, it
might be interesting if you do

944
00:53:20,440 --> 00:53:24,440
have some of your guests,
whether they're famous or not.

945
00:53:24,720 --> 00:53:30,280
I think that might be something
that might be unique to your

946
00:53:30,560 --> 00:53:32,920
podcast.
And also they might get a kick

947
00:53:32,920 --> 00:53:34,480
out of it as well.
I don't know.

948
00:53:35,080 --> 00:53:37,200
I like that idea.
And Alex, again, another good

949
00:53:37,200 --> 00:53:40,760
idea that if you know, however
you want to work that into your

950
00:53:40,760 --> 00:53:44,760
own podcast and do it in in a
unique way that's special for

951
00:53:44,760 --> 00:53:48,840
you, you can absolutely do that.
And before I forget, because

952
00:53:48,840 --> 00:53:51,160
there was one thing I was going
to tell both Kate and Dr.

953
00:53:51,560 --> 00:53:54,600
remember that inside your
podcast, you can promote your

954
00:53:54,600 --> 00:53:58,600
business and vice versa.
So that you can do that as

955
00:53:58,600 --> 00:54:02,600
you're kind of working them
together if you want to, so you

956
00:54:02,600 --> 00:54:04,400
don't have to worry about them
being 2 separate.

957
00:54:05,280 --> 00:54:08,960
All right, with all of that
said, thank you everybody for

958
00:54:08,960 --> 00:54:12,440
being here.
Thank you Ashley and Dr. and Sid

959
00:54:12,440 --> 00:54:14,480
and Alex, Amanda and Kate for
coming up.

960
00:54:14,720 --> 00:54:16,960
I appreciate everybody being
here.

961
00:54:16,960 --> 00:54:19,920
I hope you learned a little bit
of something and until next

962
00:54:19,920 --> 00:54:21,880
time, make it a great day.