Podcasting Strategies Episodes

The tables are turned today, and I opened up about something that’s been weighing on me…securing sponsorships for the Empowered Podcasting Conference this September. We’ve been reaching out all year, but so far, no one’s signed on. It’s been stressful, and honestly, tough to stay optimistic. The team stepped in with ideas, encouragement, and ways to reframe how I’m looking at the situation. We talked strategy, timing, and how to plan ahead for future events. Toward the end of the show, we answer...

Ever had a great podcast idea, only to find out someone beat you to the name? This morning, we jumped into a real-world dilemma when DR discovered her client's perfect podcast title was already taken. We outlined practical steps to handle naming conflicts, including checking trademarks, and we brainstormed some creative alternatives. We also shared personal stories about pivoting when plans change. While none of us at PMC are lawyers, and this isn’t legal advice, this conversation is rich with i...

What are your summer plans? Maybe you’re packing up the car for a family road trip, or whisking your partner away on a romantic getaway to an exotic destination. It all sounds amazing…but what about your podcast? Summer is a season when routines are often put on hold, but should your podcast take a break too? Today, we open up the mailbag to answer a listener’s question about summer podcasting: Should you pause, switch things up, or find new ways to stay connected with your audience? Pull up a ...

What’s the one thing you’ve always wanted to try on your podcast, but never dared to do? Today, we dusted off the mailbag and found some inspiration in a question from a fellow podcaster: “What’s one thing every podcaster should try at least once?” This got us thinking about all the ways we can break out of our routines and breathe new life into our shows. Today we share the experiments and challenges that have made the biggest difference for us. For some, it’s trying a new storytelling style, o...

Podcast charts might not mean what you think they do! Today, we break down how rankings work on various platforms. Five-star reviews might not matter as much as you’ve heard. You may be asking yourself What does matter? Today, in our conversation, we cover aspects such as completion rates and actual listening time. Remember, charts aren’t everything. We also explore what real podcast growth looks like outside the rankings. That means listener loyalty, consistent engagement, and showing up for th...

(Please forgive the first 8-10 minutes. We had to use part of our backup recording today) On today's show, we're diving into another round of your mailbag questions and since it's Friday, celebrating wins from the week! From practical tips on transitioning away from defunct podcasting softwarre to exploring powerful AI tools to streamline your production workflow, this episode has something valuable for every podcaster. We share insights on why investing in the right tools can significantly boos...

Today, we're diving deep into our mailbag to answer your pressing podcasting questions. Whether you're wrestling with co-host dynamics, considering when it's time to pull the plug, or navigating how far ahead to schedule guest interviews, we’ve got you covered. We share candid insights about balancing workload, setting clear expectations, and discovering if your podcast truly resonates with your intended audience. Plus, we explore innovative solutions for podcasters who find themselves with an ...

Today, we’re digging into the mailbag to tackle a guest mix-up scenario and how to handle podcast miscommunications with clarity and professionalism. We explore smart ways to stand out in a saturated niche, like leaning into your unique voice and building collaborations. We also debate the Golden Globes' new Best Podcast category and what it means for independent creators. We also revisit imposter syndrome with honest reflections and empowering insights to help you push past self-doubt. Plus, Ma...

This morning, we asked, “Is there a place for comedy on a business podcast?” With Marc on vacation, stand-up comedian and podcaster Amanda Yoa joins us to share how humor helps podcasters connect, keep things fresh, and stay true to themselves. She talks about her journey from chasing trends to finding her voice, offers tips on developing a character like her signature “Pam from Port Richmond,” and explains why letting loose might be the smartest move you make behind the mic. Episode Highlights...

Can automation, AI, and transparency shape podcasting’s future? While Marc is on vacation, the co-hosts take over to bring you the week’s top headlines. We cover Spotify’s new public play counts, ChatGPT’s Deep Research feature, and tips for automating your podcast workflow using Make.com. We also round up podcasting events and share tools that could save you hours each week. Episode Highlights: [01:57] Icebreaker Question: If AI could instantly handle one podcasting task for you forever, what ...

Would you ever promote your podcast with a sign at a coffee shop? Dan, one of our community regulars and today’s guest co-host, did exactly that—and it sparked a lively conversation on creative ways to grow your show beyond social media. With Marc traveling, DR and Dan lead the discussion as we swap ideas like custom coasters, podcast t-shirts, library partnerships, and NFC keychains. It’s a brainstorm full of fun, doable ways to get your show in front of new listeners. What will you try first? ...

What if your next big growth move isn’t on social media... but good old-fashioned email? While Marc is gallivanting around Spain & Portugal, the crew digs into how email lists can build deeper connections and drive significant growth. We cover smart ways to repurpose your content, how to write subject lines that get clicks, and strategies for growing your list without feeling overwhelmed. You’ll also hear why treating your subscribers like a real community, not solely a marketing chore, can chan...

What makes a podcast feel like you? With Marc traveling, Jonathan leads us in a conversation on signature style, what it is, why it matters, and how to build it. We talk about personal branding, consistency, and ways to stand out without starting from scratch. Plus, we answer a mailbag question about whether your podcast needs its own Instagram or YouTube account. Because at the end of the day, nobody else can bring what you bring to the mic. Episode Highlights: [01:49] Signature Style in Podca...

Today, flight attendants Drew & Rich are launching their brand new podcast called “Two Guys on a Plane.” Join us as we chat with the minds behind the show and dive into their launch strategies, how they engage their 128K Instagram followers, and the behind-the-scenes challenges they face. Our regular crew also offers invaluable advice for making their podcast successful while staying true to their vision. Be sure to show your support and follow Two Guys on A Plane! Episode Highlights: [04:53] M...

Have you ever listened to your old episodes and can barely get through them? Do you cringe when you hear your voice or how you presented yourself? This is a situation even the most experienced podcasters find themselves in, and today we tackle the dilemma of whether or not to delete episodes that make us tense up inside. Inspired by fellow podcaster Meredith from 'Meredith for Real,' who worries about sponsors seeing her early work, we weigh the pros and cons, hear from experienced podcasters, a...

Is audio podcasting still holding its ground, or just hanging on? This episode kicks off with a simple but loaded question: What’s audio’s superpower that video can’t replicate? The answers? Let’s just say… they weren’t all in agreement. Some called audio intimate. Others said it’s limiting. A few argued it’s not about the medium at all—it’s about the story. And then things got really interesting. We dive into whether audio-only content is still essential in today’s podcasting landscape or if...

What would you do if someone repurposed your content without permission? Would you be flattered or offended? This recently happened to me when a video editor on LinkedIn repurposed a recent clip of mine, tagged me and the guest, and didn’t bother to ask my permission. This led me to wonder how the community would react in this situation, which leads to a rich conversation with many perspectives. We also address the question, “Do podcasts have an expiration date?” Many podcasters go through burno...

In this episode, I sit down with the dynamic Heather Parady to explore the realities behind creative success and the truth about going viral. Heather shares her unique insights on content creation, the struggles and rewards of being a creator, and her two MAJOR life pivots to a renowned entrepreneur and mental health advocate. Whether you’re a seasoned creator or just starting out, this conversation is packed with valuable lessons and inspiration. Episode Highlights: [4:11] The importance of bu...