551. Jay Shetty’s $100M deal: What Can Podcasters Learn?

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Marc Ronick: Good morning,

podcasters.

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Today is Wednesday, july 15,
2020-six and today $100


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00:00:13,256 --> 00:00:16,423
million podcast deal changes
everything.

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New data exposes
video
podcasting's biggest challenge,

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and we'll explain why
one bad
sponsor can cost creators their

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audiences trust.

So, if you're listening live on

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Clubhouse, hit the share button
top right hand side of the

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screen and share it however

Clubhouse lets you.

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And if you're catching us via
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YouTube, LinkedIn,

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00:00:36,089 --> 00:00:38,847
etc. please share this with a
fellow
podcaster.

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And now, give us about 30
seconds, and we'll get
things

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00:00:42,641 --> 00:00:45,227
rolling.
Thanks for being here.

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The podcasting morning
show is
powered by Ironick Media,

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helping podcasters
launch,
polish, and grow great shows,

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00:00:59,063 --> 00:01:02,580
and by Content creators'

accountant helping creators

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build real business behind their

content.

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Good morning again, podcasting
morning show.

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Thank
you so much for being
here.

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I am your host, Marc Ronick.

Currently on stage with me, my

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co-hosts Ralphie Step, D.R.
Fay,
Phil Better, Sid Meadows,

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and we also have Dan Schultz and
Dave
Campbell from the

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audience joining us.
Thank you all for
being here

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00:01:40,580 --> 00:01:43,528
today, and a shout out to those
who have joined us
already

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this morning on Clubhouse.
Tim, Jessica, Rez,
thank you

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for being here.
So today, I know when we dive

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into
news, one of the first
things we do, I share with you

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some
podcast stats, and I will
still do that this morning.

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But I want
to do something.
I'll call this breaking news,

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even though I
wouldn't really
probably call it breaking news.

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But it is a fresh
story from
Pod News this morning.

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It just came through.

So, and I wanted to play a

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little game with you today.
So,
the story AI narration may

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have just crossed a line that
many
listeners swore it never

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would.
A company called Spoken, which


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creates AI-generated audiobook
narration using multiple


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character voices, commissioned
Edison Research at SSRS to blind

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test its technology against
professional human narration.


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Before hearing the samples, only
30-1% of the listeners said that

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they'd likely listened to an
AI narrated audio book, and then

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after listening, that number
jumped to 60-5% and 60-1% of the

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people who heard the AI
version believed that they were

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listening to a human.
So we're going to run our very

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unofficial
experiment here.
Edison has posted the AI and

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human versions
that were used
in this study, and I'm going to

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play both
samples for the
team, and really everybody-not

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just the team,
right?
Everyone who wants to play

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along, and as you listen,
pay
attention to the emotion, the

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pacing, the authenticity-if

you think there is any-and the

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overall experience.
And then I
was trying to

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decide if I should tell you
which one's the human?


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DR. Shaking her head no.
Okay, then I won't.

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I will play.
So
this comes.

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There are two experiments that
we have to work
with.

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I will play version A, and then
I will play version B.

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Audio Clip: As I lay there with
clods of earth thumping all

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around me, I thought of my son

and of a sparrow, thinking of

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the bird was unavoidable.
The
poor thing was on its

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side, staring at me from only a
few
inches away, clearly as

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confused as I was by the strange
turn of
events.

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Marc Ronick: All right, I'll

stop there because it's actually

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a pretty long clip.
So that was
clip A.

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Here is clip B, the same passage
from the book.

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Audio Clip: As I lay there with
clods of earth thumping all

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around me, I thought of my son,
and of a sparrow.

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Thinking of the bird was
unavoidable.

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The
poor thing was on its
side, staring at me from only a

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few
inches away.
Clearly, as confused as I was by

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the strange
turn of events,
sparrows often bathe themselves

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in dirt.
Okay,
so there you go.

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Marc Ronick: So those were the

two.

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Does anyone want to take a guess
first?

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Which one is the AI
voice?
I know you.

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Dan: Holy crap!
I know that guy
number B.

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He was something else.
Holy cow!

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Marc Ronick: Was he human?
Dan,
was he human or AI?

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Dan: I think he was turning the
human.

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No, Marc Ronick: so so honestly,

what's your thought?

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Which one, A or B, was the
human?

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Dan: A.
Marc Ronick: Okay, A was the


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human.
DR. Your guess.

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DR: I think I thought B was the
human.

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Marc Ronick: Okay, it looks like

Ralph and BC are nodding their

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heads in agreement with you, Dr.

Yes, DR. and the team are

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correct.
The second voice was
the

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human.
I'm going to play one more for

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you guys because then I
want
to talk to you guys about, and I

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want you to really think
about
this.

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Which one do you prefer?
And I know that now you
might

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be a little biased.
You might be swayed because you

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may
have an opinion one way or
another about AI.

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But I really
want you to try
to be objective here.

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Which voice do you prefer?

Here we go.

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Here's Exhibit B.
Audio Clip: You had a discovery

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you plan to reveal tomorrow.
I said with an unblinking stare.

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What was it?

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I do not see how this will help
to solve this
terrible

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tragedy.
Antonio Campiglio said, and it

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would not
be possible to
discuss such sensitive topics

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with everyone
here.
Olivia leaned forward and raised

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a hand.
Marc Ronick: Okay, I'm going to

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stop it right there.
Okay, and yes, these-they're

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doing multi
voices, different
character voices here.

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So here is the
human version.
Audio Clip: You had a discovery

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you plan to reveal tomorrow.
I said with an unblinking stare.

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What was it?

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I do not see how this will help
to solve this
terrible

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tragedy.
Antonio Campilio said, and it

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would not
be possible to
discuss such sensitive subjects

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with everyone
here.
Olivia leaned forward and raised

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a hand, fingers pursed
like an
Italian nun about to bring the

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rapture.
Marc Ronick: All right, there


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you go.
So, what say you, BC?

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What which one do you prefer,

the human or the AI?

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And again, AI was choice A,
human choice B.

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BC Babbles: I personally like

the second one, also, but biasly

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because he sounds a little bit

like Steve Bloom, who is one of

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my favorite voice actors.
So
that kind of caters my

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decision a little bit.
But the first one
was good.

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But I do like B better.
DR: I think the timing on the


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human was better.
The pause was longer with the

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human.
It gave
you a chance to let

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what he was saying sink in a
little bit.

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You
know, I used to listen to
an enormous amount of audio

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books
before I got into
podcasting, and every now and

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then I will do
one now, and
there is some AI voices, and

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it's fine up until
there might
be just one word where the

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syllable is on the
wrong
impasses, you know.

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Yeah.
Just and when there's just one,

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it sticks out like a sore
thumb, man.

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Marc Ronick: Yeah, and I see

here in the chat we've got from

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Tim.
The AI had a little less of
an

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accent.
Okay, I don't know if that's a

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good or a bad thing,
Tim.
I guess that's just a personal

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preference.
And Matthew
Matt Bliss is here

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with us.
He says the human one is much


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better.
Unexpected spacing and breaths

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is good for audio books
and
speaking parts.

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Yes, and just gonna call out
that he's in
the audience.

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And just to call it out, Matt,
since you're a
little late,

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this comes from a study that was
done, and what
happened was 30

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around 30% of the people went
into the study
saying that

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they're cool.
They like AI generated voices

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for
audio books.
After they went through this

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study and had to
pick their
preferences, they heard heard

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these samples like
we did.
They ended up it ended up being

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over 60% of the people
liked
and preferred the AI voices.

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That's why we're
covering this
story today.

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And Ralph Estep Jr.: I think I
have
a take on this, Marc.

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Marc Ronick: Yeah, Ralph Estep
Jr.: and I think
it's because

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so many people are hearing these
AI voices on
TikTok and Reels

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that they're becoming well known
with these
voices, and they're

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having that relationship with
the voices.

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So
that's why it didn't
surprise you.

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I saw that this morning as

well, and I think it's why I

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think we've already been led

into an experience of this.

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Marc Ronick: Yeah, and even if

it's a unique AI voice, not one

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that maybe we typically hear on
TikTok, you may be onto

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something, Ralph.
Like I can't
argue with you.

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Maybe people are just starting
to get more used
to AI voices,

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but I do think that this
particular voice that
they

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used, this AI-generated voice, I
thought it sounded
overall

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pretty natural.
There were certainly some signs

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of AI,
but overall, I felt
like it was pretty natural, and

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I liked how
they did the
different accents as well.

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I thought that worked
really
well.

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So there you go.
That's just something to keep an

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eye on as podcasters, I know
we're not audio book narrators.

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However, it's in our

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neighborhood.
DR: I would have liked to have


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heard a passage of AI when the
male narrator has to become a


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female in the story.
Marc Ronick: Well, yeah.

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So I
would just guess.
When they need the female voice,

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they just
quote unquote go
into character, right?

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They'll have that female
voice
playing that role.

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DR: But I mean, are they going

to soften it?

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Are they?
How are they going to handle it?

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Yeah,
was my question.
Marc Ronick: Yeah, very


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interesting.
Cool experiment for sure, and

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maybe to some a little

unsettling.

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All right, let's dive in to
today's usual news.


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So we'll start with some podcast
data, and this comes from


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00:10:29,378 --> 00:10:32,550
Podcast Business Journal, and
they track something that they


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call active podcasts.
And this is worth slowing down

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00:10:35,646 --> 00:10:39,915
for a
moment because I always
have a hard time explaining it.

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So an
active podcast means
that the show itself has been

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00:10:44,493 --> 00:10:48,160
updated
recently, either in
the last week or the last 30

187
00:10:48,160 --> 00:10:49,990
days.
These
are podcasts that still

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00:10:49,990 --> 00:10:54,225
are being updated and therefore
actively marketing themselves.

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00:10:54,225 --> 00:10:57,195
So, if you're creating shows,

which I would imagine you are

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00:10:57,195 --> 00:11:00,150
listening to this show or at

least thinking about it, you

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00:11:00,150 --> 00:11:03,849
might consider this number to be

your competition, quote

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00:11:03,849 --> 00:11:08,482
unquote, rather than that 4.7
million
podcast number that we

193
00:11:08,482 --> 00:11:12,775
have out there, just as far as
every
podcast that's ever been

194
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created in existence.
So, with that, the
total

195
00:11:15,700 --> 00:11:21,036
podcasts that were in fact
updated over the last week were

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00:11:21,036 --> 00:11:26,235
180-2318 182,318 a way smaller
number than that 4.7 million


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00:11:26,243 --> 00:11:30,915
podcast number.
And if we want to zoom out a

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00:11:30,915 --> 00:11:35,825
little bit over
the last 30
days, 343,472 podcasts updated.

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00:11:35,825 --> 00:11:41,388
By the way,
the first number
over the last week that's up

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00:11:41,388 --> 00:11:46,777
just point 2% The
last 30 days
is up 4.4% Did you have

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00:11:46,777 --> 00:11:48,510
something, DR. Did you want
to
say something?

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DR: No, no.
Oh, I'm sorry.

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No, Marc Ronick: no problem.
You're
just gearing up for

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00:11:51,814 --> 00:11:54,150
your top five.
I'm looking DR: at all the top

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00:11:54,150 --> 00:11:54,852
five.
All
right.

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00:11:54,852 --> 00:11:56,825
Well, then Marc Ronick: let's go
right to
it.

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00:11:56,825 --> 00:11:59,730
Then, Dr. What are your two top
five lists today?

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00:11:59,730 --> 00:12:04,443
DR: Okay.
So this first one is
Apple's

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00:12:04,443 --> 00:12:09,534
technology top five.
Okay, so number five is probably

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00:12:09,534 --> 00:12:14,313

the worst title ever.
The Room Podcast tells you

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00:12:14,313 --> 00:12:19,215
nothing about
what it is.
Number four, AI Business Daily.

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00:12:19,215 --> 00:12:22,275
Yay, good name.

Number three, Acquired.

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00:12:22,275 --> 00:12:27,621
acquired, number two all in with

Shaymah, Jason, Saxon,

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00:12:27,621 --> 00:12:32,524
Freberg, and the number one
podcast in
technology is

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00:12:32,524 --> 00:12:35,760
Tomorrow Today.
Marc Ronick: Most of these, I


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00:12:35,768 --> 00:12:39,116
would say, the names don't do
the show justice, right?

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00:12:39,116 --> 00:12:41,665
I mean,
not all, right?
AI Business Daily.

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00:12:41,665 --> 00:12:44,502
Okay, I can guess what
that's
about, right?

219
00:12:44,502 --> 00:12:48,598
But the rest of them acquired.
I don't
know necessarily what

220
00:12:48,598 --> 00:12:51,198
that is, although the tagline
helps a
little bit.

221
00:12:51,198 --> 00:12:54,621
It says every company has a
story, but the
Room podcast,

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00:12:54,621 --> 00:12:58,202
like you said, tomorrow today,
yeah, all in
doesn't really

223
00:12:58,202 --> 00:13:01,880
tell me a lot.
But yeah, DR: I'm busting my ass

224
00:13:01,880 --> 00:13:05,295
as a
producer trying to come
up with just the right strategy,

225
00:13:05,295 --> 00:13:08,481
you
know, Marc Ronick: yeah,
DR: it's crazy, Marc Ronick:

226
00:13:08,481 --> 00:13:09,939
yeah.
But that's
you know most

227
00:13:09,939 --> 00:13:12,561
likely without knowing a lot
about all those
podcasts, it's

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00:13:12,561 --> 00:13:16,596
because they either have a big
budget, have a
team, have

229
00:13:16,596 --> 00:13:19,020
both, etc.
They've already had a big

230
00:13:19,020 --> 00:13:20,664
following.

There's DR: lots of their way to

231
00:13:20,664 --> 00:13:22,854
the
top.
Marc Ronick: Their way to the


232
00:13:22,862 --> 00:13:23,481
top.
Sure.

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00:13:23,481 --> 00:13:25,120
Okay.
Ralph's eyes just popped out of

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00:13:25,120 --> 00:13:28,997
his head.
Ralph Estep Jr.: DR. is on a


235
00:13:29,005 --> 00:13:32,174
roll today, and I see her next,
and I see her next list, and I


236
00:13:32,182 --> 00:13:34,071
go, "We are in big trouble.
Marc Ronick: Yes.

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00:13:34,071 --> 00:13:36,654
What is that
next list, DR.
DR: Okay?

238
00:13:36,654 --> 00:13:40,241
Well, we've been
talking.
The word beer has come out of my

239
00:13:40,241 --> 00:13:43,410
mouth today more than
I've
ever spoken about it because the

240
00:13:43,410 --> 00:13:45,580
pre-show we were
talking about
root beer.

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00:13:45,790 --> 00:13:51,988
Marc Ronick: That's right, DR:
and this one is Good Pods
Top

242
00:13:51,988 --> 00:13:56,505
Five Beer Podcasts.
Marc Ronick: Okay, DR: who knew?

243
00:13:56,505 --> 00:14:01,410
Okay, so number
five is Dad's
Man Cave Podcast.

244
00:14:01,410 --> 00:14:06,354
Number four is Buffalo Brews

podcast number three.

245
00:14:06,354 --> 00:14:10,248
Lord, it's not.
Oh, oh, I can't get it to.


246
00:14:10,256 --> 00:14:11,244
Okay.
Oh shoot!

247
00:14:11,244 --> 00:14:12,503
You finish.
Stop the.

248
00:14:12,503 --> 00:14:15,135
Stop the thing.
Marc Ronick: Stop the tympani.


249
00:14:15,143 --> 00:14:16,350
Everything.
Stop everything.

250
00:14:17,205 --> 00:14:19,875
Audio Clip: Did I say that out

loud?

251
00:14:19,875 --> 00:14:23,505
DR: I couldn't get my scroll

wheel to.

252
00:14:23,835 --> 00:14:25,923
Marc Ronick: All right, so here
we go.

253
00:14:25,923 --> 00:14:29,739
Number three.
DR: Number three, drunk with


254
00:14:29,747 --> 00:14:33,447
buds.
Number two, hops news, and the

255
00:14:33,447 --> 00:14:37,863
number one beer podcast is

films and fermentation.

256
00:14:37,863 --> 00:14:42,084
Strong reviews, stronger drinks.
Marc Ronick: Now, see, those are

257
00:14:42,084 --> 00:14:44,190

some titles that we all can
probably say yes.

258
00:14:44,190 --> 00:14:47,556
We have an
idea what these
shows are about, even if you

259
00:14:47,556 --> 00:14:49,320
didn't tell us what
the
category was.

260
00:14:49,410 --> 00:14:52,330
DR: Exactly.
Audio Clip: Yeah, love that.


261
00:14:52,338 --> 00:14:55,184
Thank you, DR. Let's keep things
moving.

262
00:14:55,184 --> 00:14:59,688
I'm looking for my
button, and
actually, of course, that's not

263
00:14:59,688 --> 00:15:03,354
the right button.
So
Ralph, shall we?

264
00:15:03,354 --> 00:15:16,715
He's looking for the button.
Marc Ronick: Let's hit the right

265
00:15:16,715 --> 00:15:19,975

button this time.
Audio Clip: Quick tip, smart


266
00:15:19,983 --> 00:15:22,985
move.
Yeah, content creators business

267
00:15:22,985 --> 00:15:28,655
bite, Marc Ronick: and today's

business bite is brought to you

268
00:15:28,685 --> 00:15:33,185
by Ralph Eastep Jr. of the

Content Creators Accountant.

269
00:15:33,185 --> 00:15:36,980
He's the guy that's going to be
handling this next story, and

270
00:15:36,980 --> 00:15:41,960
he's also the guy that does my

accounting for Ironic Media, and

271
00:15:41,960 --> 00:15:45,500
he does a fantastic job.
Just
had a meeting with him on

272
00:15:45,500 --> 00:15:48,590
Monday, going through the books,

going through everything,

273
00:15:48,590 --> 00:15:52,730
identifying the things that

needed identification, and

274
00:15:52,730 --> 00:15:56,570
really understanding where my

business is after six months of

275
00:15:56,570 --> 00:16:00,182
business this year.
So I can't
encourage you to

276
00:16:00,182 --> 00:16:04,169
reach out to Ralph enough, if
you are in need
of an

277
00:16:04,169 --> 00:16:06,089
accountant, so go to
contentcreatorsaccountant.com


278
00:16:06,097 --> 00:16:10,265
get the information you're
looking for, and reach out to


279
00:16:10,273 --> 00:16:11,705
Ralph today.
Go for it, Ralph.

280
00:16:11,705 --> 00:16:13,360
What do we got?
Ralph Estep Jr.: Well, good


281
00:16:13,368 --> 00:16:15,425
morning, everybody.
There's a study out this week

282
00:16:15,425 --> 00:16:18,395
that says
advertisers love
podcasting more than they ever

283
00:16:18,395 --> 00:16:22,549
have in 12 years,
and I want
to tell you why that headline is

284
00:16:22,549 --> 00:16:27,110
a party that you're
not
invited to, and here's why.

285
00:16:27,110 --> 00:16:30,800
This study was done by Westwood
One and Advertiser Perceptions.

286
00:16:30,800 --> 00:16:33,076
It's an annual study.
They've
been doing it for 12

287
00:16:33,076 --> 00:16:35,216
years, and it was published on
July 13th.


288
00:16:35,224 --> 00:16:38,366
And it's basically looking at
the buy side interest, saying


289
00:16:38,374 --> 00:16:41,940
it's at an all-time high, and
everybody's sharing it, but


290
00:16:41,948 --> 00:16:44,188
almost nobody's reading past the
headline.

291
00:16:44,188 --> 00:16:48,605
Here's the numbers:
nine out
of 10 marketers or agencies have

292
00:16:48,605 --> 00:16:51,125
discussed podcast
ads for
potential investments.

293
00:16:51,125 --> 00:16:55,325
Now that sounds good. 70-5% are
likely to consider that in the

294
00:16:55,325 --> 00:16:59,705
next six months. 70-4% said

they'll definitely spend, and

295
00:16:59,705 --> 00:17:02,783
that's a 12-year record.
Now
compare that with 2015.

296
00:17:02,783 --> 00:17:07,470
That number was 10, so that's a
seven
times jump, and 76

297
00:17:07,470 --> 00:17:09,584
percent currently advertising in

podcasts.

298
00:17:09,584 --> 00:17:13,819
That's a five times since the
first IAB upfront in
2015.

299
00:17:13,819 --> 00:17:16,877
Now those are real numbers.
I'm not going to argue
with

300
00:17:16,877 --> 00:17:18,714
them.
I'm here to ask a different

301
00:17:18,714 --> 00:17:22,573
question: Whose pocket
does
that money actually land in?

302
00:17:22,573 --> 00:17:24,202
You got to consider the
source
here.

303
00:17:24,202 --> 00:17:26,897
Whenever I talk to people, the
number one thing you
got to

304
00:17:26,897 --> 00:17:29,437
look at is who is the author of
the study.

305
00:17:29,437 --> 00:17:33,223
This one
was done by someone
called Westwood One, which is

306
00:17:33,223 --> 00:17:35,648
Cumulus
Media.
Cumulus Media sells podcast

307
00:17:35,648 --> 00:17:38,399
advertising.
So what
this really is a

308
00:17:38,399 --> 00:17:41,186
12-year sales document.
It doesn't mean the
numbers

309
00:17:41,186 --> 00:17:44,651
are wrong, but advertisers went
in is exactly
what a seller

310
00:17:44,651 --> 00:17:48,374
needs the market to believe.
You got to read
every study by

311
00:17:48,374 --> 00:17:50,209
asking who benefits if you
believe it.

312
00:17:50,209 --> 00:17:52,145
I
want to do the math out
loud.

313
00:17:52,145 --> 00:17:54,316
I'm a numbers guy.
I'm a math
guy.

314
00:17:54,316 --> 00:17:57,445
Buried in the report, Magellan's
benchmark data says
that

315
00:17:57,445 --> 00:18:01,058
marketers spent around
360-$4,000 a month on podcast


316
00:18:01,066 --> 00:18:03,920
ads.
Look at what that says.

317
00:18:03,920 --> 00:18:07,238
That's not per show.
That's the
entire 500

318
00:18:07,238 --> 00:18:09,090
combined.
So slow down here.

319
00:18:09,090 --> 00:18:11,835
We're going to do
math online,
divide it live.

320
00:18:11,835 --> 00:18:17,529
So if there's 360-4000 of the
top
500 podcast, that's

321
00:18:17,529 --> 00:18:21,665
roughly 720- a month per show,
and that's
assuming you're in

322
00:18:21,665 --> 00:18:24,602
the top 500.
If you're not in the top 500,


323
00:18:24,610 --> 00:18:26,645
guess what your share of the
money is?

324
00:18:26,645 --> 00:18:29,585
Zero.
Now the good
news is new

325
00:18:29,585 --> 00:18:32,747
advertisers are entering the
space are averaging
$32,000.

326
00:18:32,747 --> 00:18:36,310
But the report also uses the
words "spray and pray.


327
00:18:36,318 --> 00:18:39,560
So maybe there's sky high
interest, but there's


328
00:18:39,568 --> 00:18:43,010
microscopic dollars.
And here's the issue for

329
00:18:43,010 --> 00:18:45,359
independent
creators,
do-it-yourself creators who are

330
00:18:45,359 --> 00:18:48,359
in the audience
today.
The 5% solution doesn't trickle

331
00:18:48,359 --> 00:18:50,732
down.
Reports Big Ask
says the brand

332
00:18:50,732 --> 00:18:54,146
should be spending 5% of their
digital
budgets in the

333
00:18:54,146 --> 00:18:56,780
podcasting.
Now that 5% rule actually comes

334
00:18:56,780 --> 00:19:01,154
from
BBDO's Arnie Semsky back
at the dawn of cable, and it

335
00:19:01,154 --> 00:19:03,230
sounds
great, but follow the
plumbing.

336
00:19:03,275 --> 00:19:07,295
Brands, agencies, networks,

inventory with minimum

337
00:19:07,295 --> 00:19:09,920
impressions.
Minimums are on an
indie show

338
00:19:09,920 --> 00:19:12,713
that none of us are going to
hit.

339
00:19:12,713 --> 00:19:15,691
The mechanism to
deliver those
dollars to you doesn't exist.

340
00:19:15,691 --> 00:19:17,564
So think about
this for a
second.

341
00:19:17,564 --> 00:19:20,907
More money at the top of the
funnel doesn't
widen the

342
00:19:20,907 --> 00:19:22,691
funnel.
It just makes it deeper.

343
00:19:22,691 --> 00:19:24,497
So here's my
accountant's take
on this.

344
00:19:24,497 --> 00:19:26,564
This is one of the reasons we do
this
section.

345
00:19:26,564 --> 00:19:28,928
I've spent 30 years looking at
how creators actually
make

346
00:19:28,928 --> 00:19:31,130
money.
Here's what I see in the report:

347
00:19:31,130 --> 00:19:34,905
Ad revenue is the
only
business model where you do all

348
00:19:34,905 --> 00:19:38,155
the work, and somebody else

decides if you get paid.

349
00:19:38,155 --> 00:19:41,186
That's not a revenue plan.
That's a
revenue hope.

350
00:19:41,186 --> 00:19:44,584
The 12-year trend line is a
decision, and it's
been made

351
00:19:44,584 --> 00:19:47,136
by the top 500 people.
You don't need a brand to write

352
00:19:47,136 --> 00:19:48,714
you a check.
You need to know what the

353
00:19:48,714 --> 00:19:51,019
problem your audience
has and
make them an offer.

354
00:19:51,019 --> 00:19:54,059
As I've said on the show
yesterday,
audience times

355
00:19:54,059 --> 00:19:57,275
problem times offer equals
value, and that's
why a 400

356
00:19:57,275 --> 00:20:02,324
download show with a $200 offer.
Beats of top 500 ad
slot, and

357
00:20:02,324 --> 00:20:04,628
nobody's media buyer has to
approve it.

358
00:20:04,628 --> 00:20:06,995
Nobody's
agency has to add you
to a list.

359
00:20:07,025 --> 00:20:09,559
You're not waiting on a

quarterly budget cycle.

360
00:20:09,559 --> 00:20:11,864
There's the whole difference.
So in the
end, take this

361
00:20:11,864 --> 00:20:14,300
series, this study seriously.
Podcasting is
winning.

362
00:20:14,300 --> 00:20:18,191
That's a good thing, but just be
clear out about
which

363
00:20:18,191 --> 00:20:21,416
podcasters are winning.
This report is good news for


364
00:20:21,424 --> 00:20:23,581
podcasting.
It's not good news for

365
00:20:23,581 --> 00:20:26,690
podcasters, and you got to

know the difference and stop

366
00:20:26,690 --> 00:20:28,172
waiting for permission to get

paid.

367
00:20:28,172 --> 00:20:30,230
And that's today's business
plan.

368
00:20:30,230 --> 00:20:32,660
Marc Ronick: Thank you, Ralph.

Just want to pause for a moment.

369
00:20:32,660 --> 00:20:36,380
If anyone has any thoughts or

questions, now is your time to

370
00:20:36,425 --> 00:20:40,415
chime in, at least on this part
of the news and comment edition

371
00:20:40,415 --> 00:20:42,040
of the podcasting morning show.


372
00:20:42,048 --> 00:20:49,110
Okay, so with that, thank you
again, Ralph, and again, that's

373
00:20:49,110 --> 00:20:52,265
contentcreatorsaccountant.com
Let me quickly share some events

374
00:20:52,265 --> 00:20:55,805

around the world of podcasting
that you may be interested in.


375
00:20:55,813 --> 00:21:00,164
If you didn't know it, Empowered
Podcasting Three is coming up in

376
00:21:00,164 --> 00:21:04,675

august 21 to the 23rd in
Charlotte, and this year's event

377
00:21:04,675 --> 00:21:08,334

is genuinely shaping up to be
our biggest one yet.

378
00:21:08,334 --> 00:21:11,766
As I've
shared, it's built for
indie podcasters, DIY

379
00:21:11,766 --> 00:21:15,934
podcasters,
content creators
who want that real connection,

380
00:21:15,934 --> 00:21:19,809
that practical
growth, and a
community that actually

381
00:21:19,809 --> 00:21:24,309
understands the ups and
downs
of creating consistently, and if

382
00:21:24,309 --> 00:21:28,383
you want to see the
tentative
schedule, we've just posted it

383
00:21:28,383 --> 00:21:30,785
online this week.
You
can go to

384
00:21:30,785 --> 00:21:35,045
empoweredpodcasting.com/schedule

or check our show notes, and

385
00:21:35,045 --> 00:21:38,565
you'll find that link there.
And
you can see exactly how

386
00:21:38,565 --> 00:21:41,485
it's going to run down.
I will say
it's always subject

387
00:21:41,485 --> 00:21:44,816
to change because lots of things
can
happen over the next

388
00:21:44,816 --> 00:21:47,490
month.
But overall, that should be the

389
00:21:47,490 --> 00:21:50,766
schedule, and we're actually
continuing to update it as well.

390
00:21:50,766 --> 00:21:52,670


So, like at the time that I'm

391
00:21:52,670 --> 00:21:55,640
talking about it right now, it

might look different by the time

392
00:21:55,640 --> 00:21:59,042
you're listening to this.
So it
is fluid, but it'll give

393
00:21:59,042 --> 00:22:02,384
you a great idea of how this
event's
going to look and

394
00:22:02,384 --> 00:22:05,608
feel, and who the speakers are,
what they're
talking about,

395
00:22:05,608 --> 00:22:07,865
etc.
Also, by the way, if that

396
00:22:07,865 --> 00:22:11,813
entices you and you
want to
get your your tickets, you can

397
00:22:11,813 --> 00:22:16,849
use coupon code EPC Mark
20 to
get 20% off.

398
00:22:16,849 --> 00:22:20,747
That's EPC Mark M A R C 20 for
20% off.

399
00:22:20,747 --> 00:22:24,962
And
also, by the way, we are
still looking for volunteers.

400
00:22:24,962 --> 00:22:28,805
We have
opened up six
volunteer slots.

401
00:22:28,805 --> 00:22:32,942
Some of them have been filled,

but we do have a couple left.

402
00:22:32,942 --> 00:22:36,863
So volunteers will receive a
free
ticket and full access to

403
00:22:36,863 --> 00:22:40,124
the entire event.
If you're
reliable, community

404
00:22:40,124 --> 00:22:44,590
minded, and would love to be a
part of EPC
three's experience

405
00:22:44,590 --> 00:22:46,910
from the inside.
Head to


406
00:22:46,918 --> 00:22:49,241
empoweredpodcasting.com or reach
out to me direct.

407
00:22:49,241 --> 00:22:51,262
As a matter of
fact, go to
empoweredpodcasting.com/contact-us

408
00:22:51,262 --> 00:22:57,614

and fill out the form.
Let us know that you're

409
00:22:57,614 --> 00:23:01,280
interested, and
that link will
also be in the show notes as

410
00:23:01,280 --> 00:23:04,385
well, and for some
other
events going on tomorrow,

411
00:23:04,385 --> 00:23:07,514
Thursday, july 16, podcasting

made simple live.

412
00:23:07,514 --> 00:23:12,285
That is a Podmatch production
hosted by
Alex Sanfilippo, a

413
00:23:12,285 --> 00:23:15,510
friend of mine and a friend of
this
community's.

414
00:23:15,510 --> 00:23:19,468
You can get more information
about that live
online event

415
00:23:19,468 --> 00:23:23,288
over at Podmatch.com/events, and
I would
be silly.

416
00:23:23,288 --> 00:23:28,010
It would be silly if I didn't
mention Podcast Movement
New

417
00:23:28,010 --> 00:23:31,742
York City, one of the biggest
podcast convention
events as

418
00:23:31,742 --> 00:23:34,598
far as attendance goes.
That happens here in the


419
00:23:34,606 --> 00:23:36,896
United States and in the world,
for that matter.

420
00:23:36,896 --> 00:23:39,920
Not the
biggest, I don't
think, but one of, and that

421
00:23:39,920 --> 00:23:45,565
happens Thursday,
september 19
to september 18, and that is a

422
00:23:45,565 --> 00:23:48,025
paid event.
Just
search for podcast

423
00:23:48,025 --> 00:23:51,455
movement on your favorite search
engine, and
we will put a link

424
00:23:51,455 --> 00:23:53,684
to that in the show notes as
well.

425
00:23:53,684 --> 00:23:58,481
And
also, by the way, I should
say I know that several of our

426
00:23:58,481 --> 00:24:02,795
team
and community members
have want to speak at the event

427
00:24:02,795 --> 00:24:05,743
and to
speak, they have to get
your vote.

428
00:24:05,743 --> 00:24:07,844
Ralph, I know you're one
of
those people.

429
00:24:07,844 --> 00:24:10,790
If you would remind me by
sending me your
link, I'll put

430
00:24:10,790 --> 00:24:14,150
that in the show notes.
And anybody listening
right

431
00:24:14,150 --> 00:24:18,620
now live, if you are looking to
get a vote because
you want to

432
00:24:18,620 --> 00:24:21,200
speak at Podcast Movement, send
me that link, and
I will make

433
00:24:21,200 --> 00:24:23,030
sure we put that in the show
notes.

434
00:24:23,030 --> 00:24:24,590
We want to
support our
community.

435
00:24:24,590 --> 00:24:25,472
Ralph Estep Jr.: Thank you,

Marc.

436
00:24:25,472 --> 00:24:26,510
I really appreciate that.
You're welcome.

437
00:24:26,510 --> 00:24:30,095
DR: Which is the big podcast

fest that's in New York?

438
00:24:30,455 --> 00:24:31,877
Marc Ronick: Well, that's this

year.

439
00:24:31,877 --> 00:24:33,711
That's Podcast Movement.
DR: Movement.

440
00:24:33,711 --> 00:24:35,182
Okay.
Yeah, Marc Ronick: yeah, and

441
00:24:35,182 --> 00:24:38,255
that's
their first time ever
in New York City, I believe.

442
00:24:38,255 --> 00:24:41,465
After
however, impression DR:
that it's going to always be


443
00:24:41,473 --> 00:24:44,133
in New York now.
That's the impression that Marc

444
00:24:44,133 --> 00:24:46,633
Ronick: that it might be
the
impression ever since the buyout

445
00:24:46,633 --> 00:24:49,199
once they merged with
Sounds
Profitable.

446
00:24:49,199 --> 00:24:53,352
I think that became their plan
is to make New
York their hub,

447
00:24:53,352 --> 00:24:55,742
much like so far anyway.
Empowered podcasting,


448
00:24:55,750 --> 00:24:59,240
Charlotte is our hub.
So I can't, and also like

449
00:24:59,240 --> 00:25:01,280
Podfest or.

Orlando is where they do it

450
00:25:01,280 --> 00:25:04,222
every year, so makes sense.
I
get that.

451
00:25:04,222 --> 00:25:06,614
Okay, let's get into some news
bites.

452
00:25:06,614 --> 00:25:09,380
These are some
stories that
may or may not.

453
00:25:09,440 --> 00:25:12,601
What do I want to say?
May not
bring out the

454
00:25:12,601 --> 00:25:14,015
conversations, but important
nonetheless.

455
00:25:14,015 --> 00:25:16,955
DR. Will
you take that first
one?

456
00:25:16,955 --> 00:25:19,160
DR: Yeah.
So there's a new
ranking

457
00:25:19,160 --> 00:25:22,851
system for business podcasts,
and this one is
basically

458
00:25:22,851 --> 00:25:27,241
saying, "Well, downloads are
cute, but did you
actually

459
00:25:27,241 --> 00:25:30,887
learn anything?
So it's called the B 2b Podcast

460
00:25:30,887 --> 00:25:35,855
Index,
and it was built by the
B 2b Podcast Agency, and that

461
00:25:35,855 --> 00:25:40,060
agency
is called Fame.
God, I miss David Bowie.

462
00:25:40,060 --> 00:25:44,120
Whenever I see the
word fame,
I have to say fame.

463
00:25:44,120 --> 00:25:47,802
And instead of ranking shows by
popularity, audience size, or

464
00:25:47,802 --> 00:25:51,332
ad muscle, it scores them on

substance.

465
00:25:51,332 --> 00:25:54,936
The index samples recent
episodes, transcribes
them,

466
00:25:54,936 --> 00:26:00,983
and uses an AI-assisted Rubik
for to rate each show
across

467
00:26:00,983 --> 00:26:05,725
five areas: insight, density,
originality, guest
caliber,

468
00:26:05,725 --> 00:26:09,727
specificity and evidence, and
conversational
craft.

469
00:26:09,727 --> 00:26:15,155
In plain English, it's asking:
Are these shows packed
with

470
00:26:15,155 --> 00:26:19,485
useful ideas, real examples,
sharp questions, and
guests

471
00:26:19,485 --> 00:26:23,870
who've actually done the work
for creators, especially


472
00:26:23,878 --> 00:26:27,104
business podcasters.
This is worth watching because

473
00:26:27,104 --> 00:26:31,434
it hints
at a bigger shift.
The next wave of podcast

474
00:26:31,434 --> 00:26:36,500
credibility may be
less about
who has the biggest numbers and

475
00:26:36,500 --> 00:26:41,117
more about who's
creating the
strongest, smartest, most useful

476
00:26:41,117 --> 00:26:43,790

conversations.
I like that.

477
00:26:43,790 --> 00:26:47,075
Marc Ronick: I like the idea.
It
would be even cooler if it

478
00:26:47,075 --> 00:26:50,021
wasn't just limited to business
to business podcasts.

479
00:26:50,021 --> 00:26:53,015
But I do think DR: that's a glue
from
somewhere.

480
00:26:53,015 --> 00:26:54,514
You know.
Marc Ronick: Yeah.

481
00:26:54,514 --> 00:26:58,014
I mean, I
guess where it
really holds its weight is how

482
00:26:58,014 --> 00:27:02,190
much people know
and respect
the source that it's coming from

483
00:27:02,190 --> 00:27:05,320
because they're the
ones that
are quote unquote judging what

484
00:27:05,320 --> 00:27:08,605
yeah what the how
well these
shows are done.

485
00:27:08,605 --> 00:27:10,558
Dan has something.
Let me check in
with Dan.

486
00:27:10,558 --> 00:27:13,452
Go for it.
Dan: Yeah, I just assumed people

487
00:27:13,452 --> 00:27:15,448

did this with their podcast
anyway.

488
00:27:15,448 --> 00:27:18,540
But like at the end when
I'm
ready to upload, I take the

489
00:27:18,660 --> 00:27:22,220
transcript and I run it through
AI, and I'll just say, do we

490
00:27:22,460 --> 00:27:24,140
look stupid?
Do we look smart?


491
00:27:24,148 --> 00:27:26,355
Are we funny?
Does this thing flow?

492
00:27:26,355 --> 00:27:28,955
Where did we mess up?

Like, we should.

493
00:27:28,955 --> 00:27:31,775
Is the audience actually going
to get anything
worthwhile out

494
00:27:31,775 --> 00:27:34,435
of this?
Like, and I don't ever ask it to

495
00:27:34,435 --> 00:27:36,095
like
change anything.
I'm just saying, like, well,

496
00:27:36,095 --> 00:27:39,144
where did we
mess up?
Because that should be our job,

497
00:27:39,144 --> 00:27:42,610
and like, you're right,
it
shouldn't just be business to

498
00:27:42,670 --> 00:27:44,448
business.
You know, we do one
about

499
00:27:44,448 --> 00:27:46,980
banned books.
Like it's the goal should be

500
00:27:46,980 --> 00:27:49,994
like, are we
putting something
out there that people are

501
00:27:49,994 --> 00:27:51,790
actually going to get

something out of?

502
00:27:52,900 --> 00:27:54,048
Marc Ronick: Yeah, a great

point, Dan.

503
00:27:54,048 --> 00:27:57,622
And by the way, because you're a
newer voice
here, would you

504
00:27:57,622 --> 00:28:00,430
share your show with everybody
in case they're
interested?

505
00:28:01,240 --> 00:28:05,160
Dan: We have a show called Band
Camp, like banned as in banned

506
00:28:05,280 --> 00:28:07,191
books.
It's a comedy podcast
where we

507
00:28:07,191 --> 00:28:09,905
read banned books out loud and
then try to figure out
why

508
00:28:09,905 --> 00:28:11,504
they were banned in the first
place.

509
00:28:11,504 --> 00:28:14,810
We've been doing it
11
seasons, still haven't found a

510
00:28:14,810 --> 00:28:18,600
legit reason why people want

these books banned, but it's

511
00:28:18,600 --> 00:28:21,482
just always like even something
that simple, which is just

512
00:28:21,482 --> 00:28:23,840
like, well, I want this to
matter to
people.

513
00:28:24,230 --> 00:28:26,480
Marc Ronick: Do you ever, as

part of the show, because I get

514
00:28:26,540 --> 00:28:28,850
what you're doing here, if I

understand correctly, anyway,

515
00:28:29,060 --> 00:28:32,270
you guys are actually reading

the books and talking about

516
00:28:32,330 --> 00:28:34,283
them, trying to get to the

bottom of why they're banned.

517
00:28:34,283 --> 00:28:38,210
Do you guys go a step further
and
do the research and

518
00:28:38,210 --> 00:28:40,465
actually share?
You know, maybe there's a
news

519
00:28:40,465 --> 00:28:41,780
story.
Maybe there's information out

520
00:28:41,780 --> 00:28:43,930
there on why it
was.
So you do that too.

521
00:28:44,720 --> 00:28:46,336
Dan: Yeah, we.
I mean, yeah.


522
00:28:46,344 --> 00:28:48,812
Usually, though, it's our take.
Like we're college-educated


523
00:28:48,820 --> 00:28:52,695
people who somehow have not read
any of these books, and our


524
00:28:52,703 --> 00:28:55,622
reader, our listeners vote on
the books we do each season.

525
00:28:55,622 --> 00:28:58,687
We
read a book from chapter to
from cover to cover, two

526
00:28:58,687 --> 00:29:01,166
episodes a
week.
So the show itself is literally

527
00:29:01,166 --> 00:29:03,924
Jennifer, my co-host,
reading
because she's a mom.

528
00:29:03,924 --> 00:29:07,138
She used to read to her kids.
She
reads the book out loud.

529
00:29:07,138 --> 00:29:10,472
I make the smart ass comments,
and
then, but we're both

530
00:29:10,472 --> 00:29:13,102
stumbling over words, like
because we've
never read the

531
00:29:13,102 --> 00:29:15,722
book before.
So a lot of people are listening

532
00:29:15,722 --> 00:29:17,731
and
are like, "Why are these
idiots?

533
00:29:17,784 --> 00:29:21,015
They don't understand what Mark
Twain, you know, Huckleberry

534
00:29:21,069 --> 00:29:24,193
Finn is all about, but at the

same time, it's like how you

535
00:29:24,247 --> 00:29:27,119
actually learn and what could be

band worthy in here.

536
00:29:27,119 --> 00:29:30,104
Like we're literally reading it
in front of
you.

537
00:29:30,104 --> 00:29:32,820
Fascinating.
DR: And Dan, what was the most


538
00:29:32,828 --> 00:29:36,758
recent book that you read on the
show Dan: this season?

539
00:29:36,758 --> 00:29:41,479
We are right
in the middle of
The Handmaid's Tale, which is

540
00:29:41,479 --> 00:29:45,256
such a fun
comedic romp.
Oh, that's so depressing.

541
00:29:45,256 --> 00:29:48,580
The last season, Marc Ronick: I
was like, "Where
are you going

542
00:29:48,580 --> 00:29:50,249
with this?
Dan: Oh my god, it is so


543
00:29:50,257 --> 00:29:53,082
incredibly hard to try to be a
comedy show while this stuff is

544
00:29:53,082 --> 00:29:55,120
going on.
But the last one we just

545
00:29:55,120 --> 00:29:58,432
finished, season 10, was
The
Catcher in the Rye, which is so

546
00:29:58,432 --> 00:29:59,790
awesome.
Marc Ronick: Very cool.

547
00:29:59,790 --> 00:30:02,766
Thank
you for.
Dan, appreciate that, and

548
00:30:02,766 --> 00:30:04,446
appreciate your insight as

well.

549
00:30:04,446 --> 00:30:09,255
I'll keep things moving.
Video podcasting has a 1%


550
00:30:09,263 --> 00:30:12,401
problem.
Video podcasting may be growing

551
00:30:12,401 --> 00:30:16,774
fast, but most of the
audience
is gathering around a very small

552
00:30:16,774 --> 00:30:20,024
group of shows.
A new
analysis of roughly

553
00:30:20,024 --> 00:30:24,770
30-4000 active English language
video
podcasts found that the

554
00:30:24,770 --> 00:30:30,770
top 1% captures about 40-2% of
all
listening, meaning the

555
00:30:30,770 --> 00:30:35,078
typical show reaches an
estimated
audience of around

556
00:30:35,078 --> 00:30:38,795
2000 monthly listeners.
The numbers suggest
video

557
00:30:38,795 --> 00:30:41,780
podcasting now operates more
like an established media


558
00:30:41,788 --> 00:30:45,310
business, and we talk about that
here all the time.

559
00:30:45,310 --> 00:30:49,596
That an open
than an open
playing field, long-running

560
00:30:49,596 --> 00:30:53,372
shows with large
content
libraries, consistent schedules,

561
00:30:53,372 --> 00:30:56,380
recognizable hosts,
guest
interviews, and strong

562
00:30:56,500 --> 00:30:59,308
distribution have a major

advantage.

563
00:30:59,308 --> 00:31:02,654
Apparently, buying three cameras
and hanging neon
lights behind

564
00:31:02,654 --> 00:31:05,465
the host was not the entire
strategy.

565
00:31:05,465 --> 00:31:09,114
Adding
video may create more
opportunities for visibility,


566
00:31:09,122 --> 00:31:12,128
but video alone does not
guarantee growth.

567
00:31:12,128 --> 00:31:15,949
Podcasters
still need that
consistency, the clear

568
00:31:15,949 --> 00:31:20,513
positioning, audience
loyalty,
and enough patience to build

569
00:31:20,513 --> 00:31:24,448
substantial catalog.
The
findings also show why

570
00:31:24,448 --> 00:31:27,770
comparing a newer independent
podcast with
industry's

571
00:31:27,770 --> 00:31:30,785
biggest shows can create
unrealistic expectations.


572
00:31:30,793 --> 00:31:35,480
The audience is growing, but
attention remains concentrated.

573
00:31:35,480 --> 00:31:36,800

So, yeah.

574
00:31:36,800 --> 00:31:41,540
So basically, sure, video
podcasting is all the
rage,

575
00:31:41,540 --> 00:31:46,178
but is it really helping those
of us, especially those of
us

576
00:31:46,178 --> 00:31:48,698
that are indie podcasters, DIY
podcasters, etc.

577
00:31:48,698 --> 00:31:52,939
That's the
thing to really pay
attention to for our audience,

578
00:31:52,939 --> 00:31:57,097
for our
community, for sure.
All right, let's see here.

579
00:31:57,097 --> 00:32:02,394
Let's go to our
next story.
Oh, this is actually going to be

580
00:32:02,394 --> 00:32:07,140
some tech news.

We'll lead off with BC Babbles

581
00:32:07,290 --> 00:32:09,666
sharing some interesting news

from PodPage.

582
00:32:09,666 --> 00:32:12,312
Go for it, BC.
Yes.

583
00:32:12,312 --> 00:32:15,528
Good morning.
So PodPage is
now offering to

584
00:32:15,528 --> 00:32:18,370
automatically enhance your
episode for SEO.

585
00:32:18,370 --> 00:32:22,400
So
the article released this
morning mentions the main


586
00:32:22,408 --> 00:32:26,278
problem with posting your next
podcast episode as podcast feeds

587
00:32:26,278 --> 00:32:30,140

are designed to notify
subscribers not to be discovered

588
00:32:30,290 --> 00:32:33,800
BC Babbles: by search engines.

It further says Google ranks

589
00:32:33,950 --> 00:32:36,530
written content, titles,

descriptions, summaries, but

590
00:32:36,560 --> 00:32:40,430
your RSS feed often contains

just titles and bare bones

591
00:32:40,820 --> 00:32:43,473
descriptions.
So now it's
offering a new

592
00:32:43,473 --> 00:32:47,466
automatic tool that steps in to
turn every
episode into a

593
00:32:47,466 --> 00:32:51,955
search engine friendly moment.
So this SEO
boost tool is now

594
00:32:51,955 --> 00:32:56,628
going to offer a focus key
phrase, optimized
titles and

595
00:32:56,628 --> 00:32:59,740
descriptions, a listener
friendly summary, key


596
00:32:59,748 --> 00:33:02,657
takeaways, FAQ pairs and smart
categorization.

597
00:33:02,657 --> 00:33:06,260
Now, Mark tried
to find this
morning on Pod Page since we

598
00:33:06,260 --> 00:33:08,796
have the show on Pod
Page, and
he mentioned he couldn't find

599
00:33:08,796 --> 00:33:10,704
it.
I'm guessing
this is something

600
00:33:10,704 --> 00:33:13,190
that's not part of the manual
interface.

601
00:33:13,190 --> 00:33:15,808
It
happens once your episode
is out.

602
00:33:15,808 --> 00:33:20,280
But further offers from
SEO,
this SEO boost include more

603
00:33:20,280 --> 00:33:24,380
organic traffic, better episode
page performance, time you no

604
00:33:24,470 --> 00:33:27,740
longer have to spend on

optimizing yourself, and more

605
00:33:27,770 --> 00:33:30,260
ultimately the perfect compound
effect for getting more

606
00:33:30,320 --> 00:33:32,570
listeners potentially to your

show.

607
00:33:32,570 --> 00:33:35,670
So, new automatic tool.
Hopefully, it helps boost your


608
00:33:35,678 --> 00:33:39,150
show every single time a new
episode is pushed out there.


609
00:33:39,158 --> 00:33:42,800
Fingers crossed, since we can't
actually see it happening.

610
00:33:42,800 --> 00:33:45,205
Yeah,
yeah.
Ralph Estep Jr.: I was going to

611
00:33:45,205 --> 00:33:47,830
say I can speak to that because
my team picked that up this


612
00:33:47,838 --> 00:33:50,347
morning, and it's movement in
the right direction.

613
00:33:50,347 --> 00:33:53,886
We actually
been using the
Elite product with PodPage for a

614
00:33:53,886 --> 00:33:56,860
long time,
and there's
actually a scoring system within

615
00:33:56,860 --> 00:34:00,640
PodPage, and
basically it's a
18 of 18 score.

616
00:34:01,240 --> 00:34:04,470
So my VA this morning Abby

turned that on yesterday and

617
00:34:04,470 --> 00:34:07,380
what we found is that and this

isn't a criticism of Pod Page I

618
00:34:07,500 --> 00:34:11,429
love Dave and I love Brendan it
scored 11 out of 18 with the AI

619
00:34:12,060 --> 00:34:15,420
so there's still some room to

make some adjustments there but

620
00:34:15,630 --> 00:34:18,900
actually this is a very very

valuable thing this scoring

621
00:34:18,960 --> 00:34:22,070
model that it's doing because a
lot of people just use the word

622
00:34:22,159 --> 00:34:23,315
"spray" and "pray" for

advertising.

623
00:34:23,315 --> 00:34:26,534
A lot of people do that with
their RSS feed to
their

624
00:34:26,534 --> 00:34:28,786
website.
This will actually help you get

625
00:34:28,786 --> 00:34:32,040
those key
phrases in.
So it is a wonderful plan, a

626
00:34:32,040 --> 00:34:34,120
wonderful product.
They
got some tweaking to do

627
00:34:34,120 --> 00:34:36,860
to make it work correctly, but
it's very
simple to use once

628
00:34:36,860 --> 00:34:39,199
you get the feel of it, and it
really is
impactful.

629
00:34:39,860 --> 00:34:40,929
BC Babbles: Now, one thing I

would kind of like to know,

630
00:34:41,050 --> 00:34:44,199
though, is like once it applies
these changes to your episode,

631
00:34:44,620 --> 00:34:46,492
does it give you a kind of like
report?

632
00:34:46,492 --> 00:34:49,570
It doesn't mention here, but
does give you a kind of a


633
00:34:49,578 --> 00:34:52,670
report on what it did change.
Ralph Estep Jr.: And it and


634
00:34:52,679 --> 00:34:54,139
Beast doesn't actually apply
them.

635
00:34:54,139 --> 00:34:57,219
It tells you what it would

like to do, and then you can say

636
00:34:57,459 --> 00:35:00,219
yes, I would like to do this.
So
there is.

637
00:35:00,219 --> 00:35:02,789
Still a human element to this
because sometimes you
know as

638
00:35:02,789 --> 00:35:05,279
well as I do, AI goes off the
rails sometimes.

639
00:35:05,280 --> 00:35:07,708
BC Babbles: Very much, Ralph
Estep Jr.: but it gives
you

640
00:35:07,708 --> 00:35:09,734
some very good ideas, and then
you just have to go in
there

641
00:35:09,734 --> 00:35:10,819
and say, "Oh yeah, that's
brilliant.

642
00:35:10,819 --> 00:35:12,488
Oh yeah, that'd be
great.
That'd be great.

643
00:35:12,488 --> 00:35:14,309
So yeah, I mean, it gives you
all the
tools.

644
00:35:14,309 --> 00:35:15,679
You just have to approve them.
Gotcha.

645
00:35:15,679 --> 00:35:19,170
Marc Ronick: And if anybody is

interested in trying out PodPage

646
00:35:19,240 --> 00:35:22,237
or switching to PodPage, start

using Pod Page.

647
00:35:22,237 --> 00:35:26,364
I'm going to share my affiliate
link in the
show notes.

648
00:35:26,364 --> 00:35:30,503
That will not change any pricing
for you, but what it
does is

649
00:35:30,503 --> 00:35:33,541
it gives me a 20% commission for
referring you.

650
00:35:33,541 --> 00:35:37,342
So
just want to be upfront and
honest about that.

651
00:35:37,342 --> 00:35:42,054
And I would
really appreciate
it if you go ahead and use that

652
00:35:42,054 --> 00:35:44,586
link if
you're interested in
Pod Page?

653
00:35:44,656 --> 00:35:47,091
So check that out in the show

notes.

654
00:35:47,091 --> 00:35:51,545
I'll put that at the top of the
list of links so you
can't

655
00:35:51,545 --> 00:35:54,223
miss it.
I'm actually making a note right

656
00:35:54,223 --> 00:35:57,364
now to do
that.
And let's keep things moving.

657
00:35:57,364 --> 00:36:00,715
Let's see here.

Actually, some other tech news

658
00:36:00,785 --> 00:36:02,105
for you.
Riverside.

659
00:36:02,105 --> 00:36:06,198
We've talked
about this.
They've teased it, and it's

660
00:36:06,198 --> 00:36:08,553
finally here.
They're
expanding beyond

661
00:36:08,553 --> 00:36:12,354
remote recording with a new
in-person
multicam setup

662
00:36:12,354 --> 00:36:14,960
inside.
Sorry, DR. Inside its Mac app.

663
00:36:15,090 --> 00:36:19,512
DR: Mac Marc Ronick: creators
can
connect multiple cameras

664
00:36:19,512 --> 00:36:24,020
and microphones in the same
room,
assign each input to a

665
00:36:24,080 --> 00:36:28,310
participant, and record every

angle and voice as a separate,

666
00:36:28,880 --> 00:36:33,110
automatically synced track.

Remote guests can join the same

667
00:36:33,260 --> 00:36:37,670
session, giving producers one

workflow for in-person, hybrid,

668
00:36:38,090 --> 00:36:41,388
or fully remote shows.
The
feature also brings

669
00:36:41,388 --> 00:36:44,794
Riverside's editing tools into
the studio,
including

670
00:36:44,794 --> 00:36:49,586
automatic camera switching
between or based on
who's

671
00:36:49,586 --> 00:36:53,098
speaking, text-based editing
that we a lot of us
already

672
00:36:53,098 --> 00:36:56,227
know about, social clips.
We a lot of us know that
has

673
00:36:56,227 --> 00:36:58,684
that magic clips feature and
direct publishing.

674
00:36:58,684 --> 00:37:03,317
It could
simplify multi-camera
production for creators who find

675
00:37:03,317 --> 00:37:06,814
tools like
OBS or hardware
switchers too complicated.

676
00:37:06,814 --> 00:37:11,694
Although it's
currently
required by to use on a Mac in

677
00:37:11,694 --> 00:37:13,932
Riverside's Pro plan or

higher.

678
00:37:13,932 --> 00:37:18,870
I'm very curious about it, and I
don't do currently a
lot of

679
00:37:18,870 --> 00:37:21,400
in-person recording for the
podcast, other than yours


680
00:37:21,408 --> 00:37:23,794
truly sitting here, and then
everyone else is remote.

681
00:37:23,794 --> 00:37:25,680
But I
would love to try it
out.

682
00:37:25,680 --> 00:37:29,108
I have a new client that Janaid
and I
are going to work with

683
00:37:29,108 --> 00:37:33,270
to set up the studio, and we're
going to
probably hook it up

684
00:37:33,270 --> 00:37:36,432
to Riverside to try it out.
So more to come
on that one

685
00:37:36,432 --> 00:37:38,270
for sure.
Dan: Quick question, Marc.

686
00:37:38,330 --> 00:37:39,296
Marc Ronick: Oh yeah, go ahead.


687
00:37:39,304 --> 00:37:40,100
No, that's okay.
Go ahead.

688
00:37:40,880 --> 00:37:44,530
Dan: Okay, so your work case

actually might be exactly what

689
00:37:44,560 --> 00:37:46,342
that's for.
Could you're all
alone?

690
00:37:46,342 --> 00:37:49,210
You're sitting there, but could
you record through
Riverside?

691
00:37:49,210 --> 00:37:52,144
But you have camera A on you,
like your front-end
camera,

692
00:37:52,144 --> 00:37:55,386
but then you have another camera
on you, just
right there next

693
00:37:55,386 --> 00:37:59,106
to you.
Yep, the only person in the you

694
00:37:59,106 --> 00:38:02,266
know
Riverside studio.
Is that what that's actually

695
00:38:02,266 --> 00:38:03,842
doing?
Yeah, Marc Ronick: I could

696
00:38:03,842 --> 00:38:05,613
absolutely
do that.
I could set up three cameras.

697
00:38:05,613 --> 00:38:08,610
I assign those cameras.

Yeah, I can give them names and

698
00:38:08,640 --> 00:38:10,995
what have you.
And yeah, I could
set it up

699
00:38:10,995 --> 00:38:13,410
for multi angles, right?
Which is a common
practice

700
00:38:13,410 --> 00:38:17,022
that a lot of people do in the
industry and other


701
00:38:17,030 --> 00:38:19,659
entertainment industries, which
is for cover-ups.

702
00:38:19,659 --> 00:38:23,489
So let's say I
flubbed a line,
and I'm looking right now at

703
00:38:23,489 --> 00:38:25,666
camera.
If I flub
that line in post

704
00:38:25,666 --> 00:38:28,562
production, I could just switch
to a different
camera angle

705
00:38:28,562 --> 00:38:31,196
and avoid the flub altogether,
and just keep things
moving,

706
00:38:31,196 --> 00:38:34,562
and nobody would know the why.
So Dan: that's literally so key

707
00:38:34,562 --> 00:38:38,273
because if every show does that
type of thing, all of a sudden


708
00:38:38,281 --> 00:38:41,252
the old issue of like, well, I
should be on YouTube, but I


709
00:38:41,260 --> 00:38:43,170
don't want to spend any effort
on it.

710
00:38:43,170 --> 00:38:45,880
That all of a sudden
makes it
real easy because you don't just

711
00:38:45,880 --> 00:38:47,967
want to have just
like you
don't want to have your cover

712
00:38:47,967 --> 00:38:52,201
art as the main video for
a
three-hour podcast episode, but

713
00:38:52,201 --> 00:38:54,448
you also don't just want two

standard.

714
00:38:54,448 --> 00:38:57,655
You know, you and your co-host,
you and your co-host.


715
00:38:57,663 --> 00:39:00,750
Like that's pretty amazing.
Like that will change how you

716
00:39:00,750 --> 00:39:04,377
know
how easy it is to go on
YouTube and actually make

717
00:39:04,377 --> 00:39:05,820
compelling
content?
That's pretty cool.

718
00:39:06,120 --> 00:39:08,270
Marc Ronick: Very cool.
Very
cool, and a great idea.

719
00:39:08,270 --> 00:39:10,135
I wasn't even thinking that
through,
obviously.

720
00:39:10,135 --> 00:39:14,470
And yes, that does change the
typical Zoom style
podcast and

721
00:39:14,470 --> 00:39:18,780
makes it a lot more dynamic if
you have the ability
to do

722
00:39:18,780 --> 00:39:22,360
that, the means to do that, and
yeah, setting up those
multi

723
00:39:22,360 --> 00:39:25,710
cameras and just changing angles
every so often will help
make

724
00:39:25,710 --> 00:39:29,366
it feel a little different than
just like watching a Zoom


725
00:39:29,374 --> 00:39:31,590
conference call.
Yeah, BC, did you have

726
00:39:31,590 --> 00:39:32,780
something?
I see your
hand is up.

727
00:39:33,349 --> 00:39:35,989
BC Babbles: Yeah, real quick.
So
this would not work through

728
00:39:36,139 --> 00:39:39,947
browser specifically.
This is a
specific on your

729
00:39:39,947 --> 00:39:44,606
computer app versioned feature.
Marc Ronick: That is what it


730
00:39:44,614 --> 00:39:46,740
says.
Yes, it says you have to have a

731
00:39:46,740 --> 00:39:49,955
Mac and you have to use
the
app and you have to have the Pro

732
00:39:49,955 --> 00:39:52,440
plan or higher to do that.

Yep.

733
00:39:52,440 --> 00:39:55,540
All right.
So the DR: Android gets the

734
00:39:55,540 --> 00:39:58,498
shaft again
for now.
Marc Ronick: For now, I'm sure


735
00:39:58,506 --> 00:40:00,065
it'll change over time, and I'm
sure.

736
00:40:00,065 --> 00:40:02,310
A lot of Android users
will
let them know about that.

737
00:40:02,400 --> 00:40:05,910
Although it's really this isn't
really an an iPhone Android

738
00:40:05,970 --> 00:40:07,971
thing.
This is an Apple Windows,


739
00:40:07,979 --> 00:40:10,614
yeah, yeah, yeah, DR: Apple.
Ralph Estep Jr.: And it comes


740
00:40:10,622 --> 00:40:11,940
down to working on Dan: that
typewriter.

741
00:40:12,269 --> 00:40:15,130
Marc Ronick: Yes, and Ralph
Estep Jr.: and this comes
down

742
00:40:15,130 --> 00:40:18,348
to the fact that the onboard
tools that the Mac has
allow

743
00:40:18,348 --> 00:40:21,358
this to happen.
I use this with eCam already, so

744
00:40:21,358 --> 00:40:24,136
yeah, it's
a great tool
because all your onboard tools

745
00:40:24,136 --> 00:40:25,274
are.
I don't know
that it's going

746
00:40:25,274 --> 00:40:26,668
to cross over into the PC
landscape.

747
00:40:26,668 --> 00:40:28,250
Actually,
I don't think the
tools exist.

748
00:40:29,089 --> 00:40:29,957
Marc Ronick: That's interesting.



749
00:40:29,965 --> 00:40:31,529
Yeah, good take there, Ralph.
Thank you.

750
00:40:31,529 --> 00:40:33,679
All right, so you
heard the
music a moment ago.

751
00:40:33,919 --> 00:40:36,538
That means we're now moving into

our headlines category.

752
00:40:36,538 --> 00:40:40,085
These are some of the what we
feel are
the headlines that

753
00:40:40,085 --> 00:40:43,188
will probably invoke that was
the word I was
looking for

754
00:40:43,188 --> 00:40:46,803
earlier some conversation.
So let's dive into
it.

755
00:40:46,803 --> 00:40:50,577
Jay Shetty's $100 million
YouTube exit.

756
00:40:50,577 --> 00:40:54,464
That's the name of
the first
and main headline today.

757
00:40:54,464 --> 00:40:59,139
Jay Shetty has pulled a
new
pulled new full length on

758
00:40:59,289 --> 00:41:03,989
purpose videos from YouTube

under a multi-year Netflix and

759
00:41:04,109 --> 00:41:09,929
Spotify agreement, reportedly

worth $100 million the deal

760
00:41:10,049 --> 00:41:14,339
transforms years of audience

building into a huge licensing

761
00:41:14,579 --> 00:41:18,329
payday and raises a question:

How much control and

762
00:41:18,329 --> 00:41:21,829
distribution would you exchange
once your content becomes

763
00:41:21,889 --> 00:41:25,219
valuable enough for major

platforms to compete over it, so

764
00:41:25,309 --> 00:41:27,829
some of the key points of this

article: this just happened,

765
00:41:28,459 --> 00:41:31,321
july 13.
The audio podcast
remains

766
00:41:31,321 --> 00:41:35,059
available on Spotify
specifically and other podcast


767
00:41:35,067 --> 00:41:37,831
apps.
New full-length episodes will no

768
00:41:37,831 --> 00:41:41,895
longer be uploaded to
YouTube,
removing the show from one of

769
00:41:41,895 --> 00:41:45,879
its biggest discovery and

video viewing channels, Spotify

770
00:41:46,089 --> 00:41:49,209
will serve as the show's global
advertising sales

771
00:41:49,329 --> 00:41:52,209
representative, giving it

responsibility for monetizing

772
00:41:52,239 --> 00:41:54,854
the audience across the

partnership.

773
00:41:54,854 --> 00:41:58,117
Reports describe the agreement
as a multi-year
deal for

774
00:41:58,117 --> 00:42:01,029
exclusive rights to the show's
video version.

775
00:42:01,029 --> 00:42:03,947
The
publicly available
information doesn't establish

776
00:42:03,947 --> 00:42:08,381
that Shetty
sold the podcast
itself or gave up ownership on

777
00:42:08,381 --> 00:42:12,695
the on purpose
brand.
Shetty entered negotiations with

778
00:42:12,695 --> 00:42:17,639
a lot of
leverage on purpose.
The show reportedly has more

779
00:42:17,639 --> 00:42:22,069
than 1
billion listens
overall, a large established

780
00:42:22,069 --> 00:42:25,309
video audience and a
track
record of attracting major

781
00:42:25,549 --> 00:42:30,357
celebrity guests.
So, we
actually shared this

782
00:42:30,357 --> 00:42:35,645
story among the team when it
first happened,
and we had a

783
00:42:35,645 --> 00:42:37,624
good, healthy conversation
around that.

784
00:42:37,624 --> 00:42:41,647
So,
I'll just start with a
question: What does owning your

785
00:42:41,647 --> 00:42:44,945
content
mean once you license
part of it exclusively to

786
00:42:44,945 --> 00:42:47,802
another company?

What does that mean to you?

787
00:42:47,802 --> 00:42:51,664
To yeah, what does that mean?

Anyone want to jump in?

788
00:42:51,664 --> 00:42:52,975
Let's see, Alex, you want to
chime in?


789
00:42:52,983 --> 00:42:54,039
Go for it.
Good morning to you.

790
00:42:54,820 --> 00:42:56,155
Alex: Hey, good morning,

everybody.

791
00:42:56,155 --> 00:43:00,840
This just reminds me of a really
unique story between
Michael

792
00:43:00,840 --> 00:43:03,810
Jackson and the Beatles.
Okay.

793
00:43:04,080 --> 00:43:05,910
Marc Ronick: Oh yeah.
When he
bought the rights.

794
00:43:06,180 --> 00:43:08,100
Alex: Well, well.
One thing that
Paul McCartney

795
00:43:08,100 --> 00:43:11,332
said to Michael Jackson is you
should always own
your games.

796
00:43:11,332 --> 00:43:15,724
And it turns out Michael Jackson
ends up owning
the Beatles.

797
00:43:15,724 --> 00:43:20,770
And short term or long term play
is you get a lot
of money.

798
00:43:20,770 --> 00:43:24,230
Long term is, you know, you
might not own your
stuff down

799
00:43:24,230 --> 00:43:27,230
the road.
Now this isn't the case, but you

800
00:43:27,230 --> 00:43:30,930
know,
just know that there's
an advantage and disadvantage to

801
00:43:30,930 --> 00:43:33,426

everything.
And you know, going to Netflix

802
00:43:33,426 --> 00:43:36,350
for most people isn't
a big
deal because people have

803
00:43:36,440 --> 00:43:38,575
Netflix.
But you know, we said
that

804
00:43:38,575 --> 00:43:42,960
about a lot of different things.
You know, and if Netflix
ends

805
00:43:42,960 --> 00:43:47,150
up not becoming or not staying
on top, it could be a
problem

806
00:43:47,150 --> 00:43:49,196
down the road.
But you know, we'll see what

807
00:43:49,196 --> 00:43:49,930
happens.

It'll be interesting.

808
00:43:50,020 --> 00:43:52,210
Marc Ronick: I mean, a problem

for his show, not a problem for

809
00:43:52,240 --> 00:43:54,445
his wallet, though.
If Netflix,
oh, absolutely,

810
00:43:54,445 --> 00:43:56,512
he's Alex: going to be-he's
laughing
all the way at the

811
00:43:56,512 --> 00:43:59,474
bank, and you know.
But then again, you know,
this

812
00:43:59,474 --> 00:44:03,876
is the question: Is relevancy?
relevancy important
to him?

813
00:44:03,876 --> 00:44:07,025
You know more than a bag full of
dollars.

814
00:44:07,025 --> 00:44:09,079
You know that's
the question.
Marc Ronick: Yeah, and I don't


815
00:44:09,087 --> 00:44:11,900
know if I'm in his shoes.
I'm thinking maybe it's not as


816
00:44:11,908 --> 00:44:15,075
important to me anymore, and not
just because I've just walked


817
00:44:15,083 --> 00:44:18,805
away with $100 million but
because he's he has spent years

818
00:44:18,805 --> 00:44:21,896
building up this show, building
up his community.

819
00:44:21,896 --> 00:44:26,862
I think he's
at a point way
beyond where a lot of us are.

820
00:44:26,862 --> 00:44:30,957
Obviously, being
able to close
$100 million deal, right?

821
00:44:30,957 --> 00:44:34,280
But let me go to Phil
Better,
who wanted to chime in.

822
00:44:34,490 --> 00:44:35,808
Good morning to you, Phil.

Welcome back.

823
00:44:35,808 --> 00:44:37,100
What did you want to add to all
this?

824
00:44:37,840 --> 00:44:40,581
Phil: Good morning, Marc, and

good morning, everybody.

825
00:44:40,581 --> 00:44:44,347
I just see this as another
similar to
the Joe Rogan in

826
00:44:44,347 --> 00:44:46,233
2020.
I believe it was 2020.

827
00:44:46,233 --> 00:44:48,375
He got his 100
million from
Spotify.

828
00:44:48,375 --> 00:44:51,948
It's just going to bring one.
It's good
because it's going

829
00:44:51,948 --> 00:44:55,180
to bring more people into
podcasting because
people are

830
00:44:55,180 --> 00:44:59,012
going to be like, "Oh, we can
get the 100 million
from

831
00:44:59,012 --> 00:45:01,631
Netflix or any of these other
streaming platforms.

832
00:45:01,631 --> 00:45:04,632
So
you're gonna we're gonna
see a big.

833
00:45:04,632 --> 00:45:07,223
Force on that, but it's
just
the reinvention.

834
00:45:07,223 --> 00:45:10,764
I mentioned this in our talk:

public access interviews.

835
00:45:10,764 --> 00:45:14,079
All these shows are pretty much
independently grown.

836
00:45:14,079 --> 00:45:17,846
There's no big production houses
behind
them, and platforms

837
00:45:17,846 --> 00:45:21,410
like Netflix, Amazon.
In Canada, we
have Crave, but

838
00:45:21,410 --> 00:45:24,782
other streaming platforms are
looking for their
talk show

839
00:45:24,782 --> 00:45:28,920
episodes that cable TV used to
have, and with Jay going
to

840
00:45:28,920 --> 00:45:31,667
Netflix, he's actually shooting
himself in the foot.

841
00:45:31,667 --> 00:45:35,325
I
perceive it as that because,
like you said, Mark, he's


842
00:45:35,333 --> 00:45:37,820
getting he took away his Marc
Ronick: Discovery Channel.

843
00:45:37,920 --> 00:45:41,146
Phil: Thank you, because words

are hard in the morning with

844
00:45:41,207 --> 00:45:43,338
YouTube.
YouTube is the biggest


845
00:45:43,346 --> 00:45:46,753
discovery channel for podcasts,
whether it's video or audio.

846
00:45:46,753 --> 00:45:50,036
And
with him moving to
Netflix, he's in my view

847
00:45:50,036 --> 00:45:53,478
shooting himself in
the foot.
The same thing happened with Joe

848
00:45:53,478 --> 00:45:55,685
Rogan.
He
didn't grow as much after

849
00:45:55,685 --> 00:45:58,509
the exclusivity happened.
Marc Ronick: Yeah, and he ended

850
00:45:58,509 --> 00:45:59,479
up eventually switching it
back.

851
00:45:59,521 --> 00:46:02,833
Like now, I think they're back

on Japan, Phil: so this is a

852
00:46:02,833 --> 00:46:04,789
short-term
gain, which great
for him.

853
00:46:04,789 --> 00:46:07,680
Get that, get the dollars he

deserves it.

854
00:46:07,680 --> 00:46:12,288
But I believe in the long term,
it's actually
going to hurt

855
00:46:12,288 --> 00:46:17,029
him more because people are less
likely to find
out about him,

856
00:46:17,029 --> 00:46:20,802
regardless if he's on Netflix.
Marc Ronick: Yeah, I would say


857
00:46:20,810 --> 00:46:23,218
that again.
Like he has spent years building

858
00:46:23,218 --> 00:46:26,084
this to.
I am
going to guess what he

859
00:46:26,084 --> 00:46:29,878
wanted it to become, right?
I'm sure he
had this as a goal

860
00:46:29,878 --> 00:46:31,235
in mind.
Maybe not specifically.

861
00:46:31,235 --> 00:46:35,855
I'm
going to sell the show for
$100 million to Netflix, but I'm

862
00:46:35,855 --> 00:46:41,712
sure
he probably had a goal to
to do something like that, and I

863
00:46:41,712 --> 00:46:45,283
think
that you know maybe
there does come a point.

864
00:46:45,283 --> 00:46:49,378
Actually, I
believe there does
come a point where okay, you've

865
00:46:49,378 --> 00:46:52,810
accomplished
all those goals
that you set out to accomplish.

866
00:46:52,810 --> 00:46:55,120
Now there's this
offer on the
table.

867
00:46:55,120 --> 00:46:58,618
Is this a good fit now for me?
Is this my
next step?

868
00:46:58,618 --> 00:47:00,316
And clearly, Jay Shetty said
yes.

869
00:47:00,316 --> 00:47:03,414
I can't fault
him for that.
I mean, if somebody came to me

870
00:47:03,414 --> 00:47:06,426
right now
and said, "I'm going
to buy the morning show for $100

871
00:47:06,426 --> 00:47:09,237
million,
I'm going to
seriously consider that, even if

872
00:47:09,237 --> 00:47:12,000
it means we're no
longer going
to be on YouTube, as an example.

873
00:47:12,120 --> 00:47:13,496
Phil: I would tell you to take

the deal too.

874
00:47:13,496 --> 00:47:15,210
By the Marc Ronick: thank you,
Phil.


875
00:47:15,218 --> 00:47:18,460
Yes, DR. BC and Ralph.
I'm sure you wanted to chime in

876
00:47:18,460 --> 00:47:20,935
as well,
so I'll go to you
after that.

877
00:47:20,935 --> 00:47:24,690
Go ahead, DR. DR: Okay.
So Phil mentioned
about

878
00:47:24,690 --> 00:47:29,786
taking-I think it was Phil
taking away the biggest


879
00:47:29,794 --> 00:47:34,508
Discovery Channel, basically.
But you know, Netflix is not


880
00:47:34,516 --> 00:47:39,640
really doing a tremendous job of
marketing the podcasts that they

881
00:47:39,640 --> 00:47:44,636

are dealing with now.
I mean, I really have to search,

882
00:47:44,636 --> 00:47:48,534
and I'm a
foodie, so I do a
lot of food podcasts.

883
00:47:48,534 --> 00:47:53,588
Yeah, let's see if the
100
million means that they're going

884
00:47:53,588 --> 00:47:57,190
to pay a little bit more

attention to the marketing of

885
00:47:57,550 --> 00:48:00,370
this particular show.
Yeah,
that's all.

886
00:48:00,610 --> 00:48:02,022
Marc Ronick: Yeah, that makes

some sense too.

887
00:48:02,022 --> 00:48:03,810
Let's keep it moving, just for
sake of time.


888
00:48:03,818 --> 00:48:05,340
BC, did you want to add
something?

889
00:48:05,910 --> 00:48:08,358
BC Babbles: Yeah, double down.
I
think the timing is not

890
00:48:08,358 --> 00:48:12,080
great because right now Netflix
is
actually pivoting now

891
00:48:12,080 --> 00:48:16,749
towards trying to look into live
video,
live TV avenues now,

892
00:48:16,749 --> 00:48:21,376
and I think that's another sign
that the
podcasting move was

893
00:48:21,376 --> 00:48:24,978
not the best, and what really
there's
been no innovation on

894
00:48:24,978 --> 00:48:27,790
their end because, as we
mentioned in a
previous

895
00:48:27,790 --> 00:48:30,980
episode, there's nothing new
with their
podcasting lineup.

896
00:48:30,980 --> 00:48:33,838
It's all the same stuff that's
already been
established and

897
00:48:33,838 --> 00:48:37,724
has won everywhere else, and now
they're
looking for a

898
00:48:37,724 --> 00:48:41,491
potential new avenue of live
video live
channels as the

899
00:48:41,491 --> 00:48:44,698
next pivot, and so I think that
kind of
indicates this could

900
00:48:44,698 --> 00:48:46,798
not.
This may not be the the best

901
00:48:46,798 --> 00:48:50,155
timing
for this decision.
Marc Ronick: Okay, that's yeah


902
00:48:50,163 --> 00:48:51,900
another fair point, Ralph.
How about you?

903
00:48:51,900 --> 00:48:54,053
What do you got?
Ralph Estep Jr.: Yeah, I just


904
00:48:54,061 --> 00:48:56,746
want to make it very simple from
an accounting perspective. $100

905
00:48:56,746 --> 00:49:00,599
million is a ton of money, and
it gives you a ton of


906
00:49:00,607 --> 00:49:03,540
flexibility to do things that
you might not be able to do.

907
00:49:03,540 --> 00:49:05,460
Marc Ronick: That's a real hot

take, by the way, Ralph.

908
00:49:05,460 --> 00:49:08,847
No, I'm just saying I'm just
$100 million is a lot
of

909
00:49:08,847 --> 00:49:10,120
money.
Ralph Estep Jr.: Well, no,


910
00:49:10,128 --> 00:49:11,769
because I think people are
getting fixed on.

911
00:49:11,769 --> 00:49:14,222
Well, he's not
going to do
this, and he's going.

912
00:49:14,222 --> 00:49:16,176
Who cares?
At $100
million you can set

913
00:49:16,176 --> 00:49:18,960
the table for what you want to
do the rest
of your life.

914
00:49:18,960 --> 00:49:21,418
Marc Ronick: That's a fair.
Ralph Estep Jr.: That is that is

915
00:49:21,418 --> 00:49:22,693

life changing, life altering
money.

916
00:49:22,693 --> 00:49:26,316
He can decide to do
whatever
he wants to do, and that's the

917
00:49:26,316 --> 00:49:29,356
most beautiful part
of that.
So I say, hey, congratulations!

918
00:49:29,356 --> 00:49:31,564
I'm I'm love.
I
love capitalism.

919
00:49:31,564 --> 00:49:35,560
It's a beautiful thing, and you
know,
and all of us can sit

920
00:49:35,560 --> 00:49:38,749
Monday morning quarterback and
say,
well, yeah, but this,

921
00:49:38,749 --> 00:49:42,239
it's $100 million He can now
decide what
he wants to do.

922
00:49:42,239 --> 00:49:44,102
Marc Ronick: Yeah, I mean, look,

that could be.

923
00:49:44,102 --> 00:49:46,976
We didn't even talk about that
part when we
talk about his

924
00:49:46,976 --> 00:49:49,822
goals and what he's trying to
accomplish, and
what does this

925
00:49:49,822 --> 00:49:52,532
do to all those goals?
Maybe his goals now
require

926
00:49:52,532 --> 00:49:55,875
some money for some next steps,
and he's got the money
now to

927
00:49:55,875 --> 00:49:57,719
invest.
Now, look, he was already a

928
00:49:57,719 --> 00:49:59,925
pretty wealthy guy.
DR: I was about to say he wasn't

929
00:49:59,925 --> 00:50:01,354

hurting.
Marc Ronick: He wasn't hurt


930
00:50:01,362 --> 00:50:03,250
before, but even still, like
he's again.

931
00:50:03,250 --> 00:50:05,562
I'll go back to what
I said
earlier.

932
00:50:05,562 --> 00:50:08,006
He's been doing this for several
years now.

933
00:50:08,006 --> 00:50:12,160
He's
probably checked a lot of
the boxes off all the goals and

934
00:50:12,160 --> 00:50:15,266
accomplishments he wanted to
achieve, and maybe he didn't hit

935
00:50:15,266 --> 00:50:17,647

all of them.
But maybe that 100 million

936
00:50:17,647 --> 00:50:20,042
dollar goal made him
say, "You
know what?

937
00:50:20,042 --> 00:50:22,548
I accomplished enough, and I'm

okay now.

938
00:50:22,548 --> 00:50:25,999
Walking away with this large
payday, and now let me
explore

939
00:50:25,999 --> 00:50:28,399
some new things I can do.
Ralph Estep Jr.: And that's the

940
00:50:28,399 --> 00:50:29,872
thing.
I deal with a lot of high net

941
00:50:29,872 --> 00:50:33,439
worth people, and the thing
I
will tell you is, the people who

942
00:50:33,439 --> 00:50:36,319
have the most high net worth

are the most empty people I've

943
00:50:36,469 --> 00:50:39,524
ever met, and that's because the

money doesn't fuel them

944
00:50:39,524 --> 00:50:41,863
anymore.
So it could very well be that


945
00:50:41,871 --> 00:50:43,518
he's looking for passion.
He's looking for something

946
00:50:43,518 --> 00:50:45,027
that's
going to get him up in
the morning.

947
00:50:45,027 --> 00:50:47,799
Money probably doesn't
mean a
whole lot to him at that point.

948
00:50:47,799 --> 00:50:49,959
And I'm just telling you,
I
work with people that are very

949
00:50:50,259 --> 00:50:53,799
similar-not at 100 million, but
big money people-and a lot of

950
00:50:53,799 --> 00:50:56,079
them are just looking for

something that is going to do

951
00:50:56,169 --> 00:50:57,447
something different than money

for them.

952
00:50:57,447 --> 00:50:59,409
And that could very well be what
this is for him.

953
00:51:00,190 --> 00:51:02,070
Marc Ronick: That makes sense.

Anyone else want to chime in?

954
00:51:02,160 --> 00:51:04,530
Anyone else have any thoughts?
DR: I saw that Sid.

955
00:51:04,530 --> 00:51:06,880
Sid does.
Go ahead, Sid Pepper.

956
00:51:07,020 --> 00:51:08,682
Sid Meadows: Yes.
Good morning,
everybody.

957
00:51:08,682 --> 00:51:11,490
There was something that Rob
just said that I think
is

958
00:51:11,490 --> 00:51:14,158
really interesting.
I mean, yeah, he doesn't need

959
00:51:14,158 --> 00:51:18,948
the money,
but if you look at
his career as kind of what he's

960
00:51:18,948 --> 00:51:22,261
done, he
started out as a
monk, Marc Ronick: yeah, Sid

961
00:51:22,261 --> 00:51:24,263
Meadows: which basically
means
he had nothing, right?

962
00:51:24,263 --> 00:51:27,591
And then he came out of that and

went into doing other things.

963
00:51:27,643 --> 00:51:30,356
But you know, is the money

something actually really

964
00:51:30,408 --> 00:51:32,000
important to him?
I doubt it.


965
00:51:32,008 --> 00:51:35,090
It's not that important to him.
Yeah, it's life altering and


966
00:51:35,098 --> 00:51:38,479
pretty much do whatever you want
to for the rest of your life


967
00:51:38,487 --> 00:51:41,422
with $100 million But is the
money what's really important to

968
00:51:41,422 --> 00:51:43,577

him?
And then DR said something that

969
00:51:43,577 --> 00:51:46,422
I find really interesting
too,
because Netflix is not a

970
00:51:46,474 --> 00:51:48,811
discovery platform.
That why
does he need to

971
00:51:48,811 --> 00:51:51,471
promote his show?
Why does he need to drive
to

972
00:51:51,471 --> 00:51:54,206
drive listeners to his show?
Right, that's Netflix's issue

973
00:51:54,206 --> 00:51:55,636
now.
Dan: Yeah, Sid Meadows: that's

974
00:51:55,636 --> 00:51:57,774
not his
issue.
His issue certainly when it's on

975
00:51:57,774 --> 00:52:01,090
YouTube to try to get as
many
people listening to it, but

976
00:52:01,690 --> 00:52:03,930
that's Netflix's issue to drive
people and discover.

977
00:52:03,930 --> 00:52:06,488
And I don't know that his show
needs
discoverability.

978
00:52:06,488 --> 00:52:10,634
Maybe my younger audiences in
the Gen Z,
but his show's not

979
00:52:10,634 --> 00:52:12,038
suffering.
However many millions of


980
00:52:12,046 --> 00:52:15,620
listeners you said it was
earlier, Marky, his show's not


981
00:52:15,628 --> 00:52:18,940
suffering from discoverability.
So, but it becomes to me the


982
00:52:18,948 --> 00:52:22,022
ownership of discovering that
podcast went from him to


983
00:52:22,030 --> 00:52:24,894
Netflix.
That's I don't know the deal or

984
00:52:24,894 --> 00:52:27,454
any of that, right?
But
to me, that's on the

985
00:52:27,454 --> 00:52:28,520
surface, that's what it looks
like.

986
00:52:29,450 --> 00:52:30,758
Marc Ronick: Yeah, great points,

Sid.

987
00:52:30,758 --> 00:52:33,672
I'm glad, and I saw Ralph.
You were nodding emphatically


988
00:52:33,680 --> 00:52:35,980
there as well.
Ralph Estep Jr.: Oh, absolutely.

989
00:52:35,980 --> 00:52:37,190


I mean, he's in the driver's

990
00:52:37,250 --> 00:52:39,578
seat now because now he's like,
"Hey, great!

991
00:52:39,578 --> 00:52:42,842
I've licensed my stuff to you.
You go make a win
of it.

992
00:52:42,842 --> 00:52:45,259
I've already cashed in.
Marc Ronick: Agreed.

993
00:52:45,259 --> 00:52:47,038
Okay.
So
listen, I we did have one

994
00:52:47,038 --> 00:52:50,938
more story to cover, and we are
short
on time, so we are going

995
00:52:50,938 --> 00:52:54,957
to hold that because I think it
can
probably hold until next

996
00:52:54,957 --> 00:52:57,688
week when we do the news all
over
again tomorrow.

997
00:52:57,688 --> 00:53:01,555
We are back with our an all new
episode at eight
a.m.

998
00:53:01,555 --> 00:53:03,210
Eastern.
Join us over at

999
00:53:03,270 --> 00:53:07,530
podcastingmorningshow.com/join

us, and you can find all the

1000
00:53:07,650 --> 00:53:11,340
different ways you can be a part

of this show live or after the

1001
00:53:11,370 --> 00:53:13,686
fact when we put it out as a

podcast a little later.

1002
00:53:13,686 --> 00:53:16,436
And by the way, I know we had
some
people on YouTube today,

1003
00:53:16,436 --> 00:53:21,080
but for whatever reason here on
Riverside, it showed me zero as

1004
00:53:21,320 --> 00:53:24,920
far as live participants on the
video stream, but I did go

1005
00:53:24,920 --> 00:53:27,122
check and I see you people are

watching over there.

1006
00:53:27,122 --> 00:53:29,890
So if you've been in the chat,
we may
have missed it.

1007
00:53:29,890 --> 00:53:32,927
So please forgive us for that.
We will fix
that and see

1008
00:53:32,927 --> 00:53:35,648
what's going on with that, and
hopefully have
that resolved

1009
00:53:35,648 --> 00:53:39,200
by tomorrow morning.
And until then, make it
a

1010
00:53:39,200 --> 00:53:41,060
great day, everybody.
Take care.