How to Get Found on Apple Podcasts & Spotify

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Marc Ronick: What if the real

reason your podcast isn't

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growing has less to do with your

content and more to do with

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whether people can actually find

it?

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Today's episode is a little
different from our usual


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podcasting morning show format.
We're bringing you a special


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replay from our Empowered
Podcasting Live series featuring

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Julia Levine, also known as
the podcast teacher.

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Julia joined us
for a really
practical conversation about

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podcast SEO,
and she breaks
down why getting found in Apple

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Podcasts,
Spotify, and other
podcast apps works differently

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than ranking
on Google.
We talk about podcast titles,

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episode titles, show
notes,
keywords, and the simple changes

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that can help the right

listeners discover your show.

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So whether you're trying to grow

your audience, clean up your

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podcast strategy, or finally

understand what podcast SEO

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actually means, hi there.
This
conversation is worth

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your time.
Here's our empowered podcasting

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live conversation with Julia
Levine.

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Jason: Welcome back, everybody,
to empowered podcasting live.

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I am one of your three hosts,

Jason Circone.

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As you may have gotten used to,
or maybe not.


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Maybe this is the first time
you've stumbled upon our weekly

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live stream.
We are with you every Wednesday

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at 1o'clock on
LinkedIn, on
YouTube, and on Clubhouse.

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This is our
opportunity to
connect with you each week and

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let you know
what's happening
with the Empowered Podcasting

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Conference
as we gear up for
things happening August 21

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through 23rd
and it gives us a
chance to sit down with some of

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our sponsors,
some of our
creator partners, and some of

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the people that are
helping
bring empowered podcasting

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together.
Today is no
different.

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First off, I'd like to shout out
my two co-hosts,
Mark Ronick.

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Marc Ronick: Hey, Jason, and I'm

sure people are like, "Wait,

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what's going on here?
Because
usually I, I know I

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take the lead.
Mark got Jason: tired.

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He's like, I got Marc Ronick:
tired.

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Yeah, I Jason: need a break.
What do you
guys do this?

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So I took the reins on this one.
But Mark will
be contributing

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just as much as always.
He's just not handling
the

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intro today.
We're also joined by the one and

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only Rich
Perry.
What's up, Rich?

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Rich: What's going on, dude?
Jason: Oh, you know, same old,


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same old.
Are you Rich coming Marc Ronick:

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live from the
air-conditioned
headquarters over there.

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We can hear that
loud and
clear.

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Rich: It's better than me being
a dripping, sweaty mess.

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So I got your power, brother.
Bear
with this, so you don't

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have to bear with this.
Jason: I think we'll get used to

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it.
And as I said, we are joined

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every week by one of our

partners or one of our sponsors

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today.
We've got our creator
partner

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Julia Levine in the house.
What's up, Julia?

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Julia Levine: Hey, everybody!
So
happy to be here with you

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today.
Jason: Glad you could join us.


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We're going to tap into your
expertise, which is podcast SEO.

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We're also going to talk about

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your presentation at the

conference this year.

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We don't want to give away
everything,
but we do want you

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to provide a little bit of an
update for, or
a little bit of

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a sneak preview, I should say,
to our audience,
so they know

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exactly what type of value
you're bringing to the
stage,

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and hopefully you're going to
entice some people to
buy

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their tickets.
Because I will go into broken

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record mode
in a little bit
about tickets, but before we get

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to that, let's
start with you,
Julia.

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You've been podcasting for a
while, and
you've also been

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helping a lot of people in
podcasting.

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And
your expertise is podcast
SEO.

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This is something that I feel

that all podcasters need to be

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paying more attention to.
It was
a tremendous

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opportunity for me to get to
learn more from you
and my

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audience on my show, Podcasting
Strategy Simplified.


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When you joined me, and really
gave us an hour long masterclass

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on podcast SEO.
And for those that don't know,

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I'm not going
to tell the
whole story, but I recently

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rebranded my podcast,
and the
biggest reason why was I tapped

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into podcast SEO and
realized
that I didn't have it.

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I didn't have what I needed, and

SEO is the answer.

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So when I started focusing more
on the
things that are going

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to make my show visible,
everything
changed.

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So Julia, on your front, tell us
what brought you
into the

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world of podcasting and what
made you go all in on
podcast

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SEO.
Julia Levine: Yeah, well, I have

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a background as an elementary
school teacher.

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That was my
first life career,
and when I decided to leave

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teaching for
various reasons,
I was like, "What on earth am I

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going to do
with myself?
And so I found podcasting as a

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career because I
loved being a
podcast listener.

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I had a period of health in my

life where I couldn't have any

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visual stimulation, and so I was

listening to podcasts and

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audio books exclusively for
about six
months, and so I

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just got really into the medium.
And when I
decided to leave

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teaching, I was like, "Huh, I
wonder if I could
do something

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with this."
And I first started out in the


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production side of it, just kind
of doing something that I could

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have do from home, flexible
hours, whatnot.

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And I very
quickly discovered
that I really missed the

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teaching piece.
I
missed that, you know,

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holding someone's hand, walking
them
through the process,

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guiding them towards success,
that type
of thing, and my

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editing clients were constantly
asking me a lot
of questions,

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and so my brand evolved, and I
rebranded as the
podcast

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teacher, and brought back that
that passion of mine.


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So combining my passion for
podcasting and my passion for


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teaching as well, and then I
love SEO because it's behind the

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scenes.
It does a lot of work for me.

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So some of you know I am
a
really big introvert, and I

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don't love marketing because it
sucks my energy.

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Even though maybe recording a
reel or
something isn't

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necessarily interacting with
another human,
I still have to

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be quote unquote on.
Like I have to put the
energy

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into it, and I am just
constantly exhausted by


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marketing.
And I think of marketing kind of

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as chasing
listeners.
You know, come listen to my

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show, come listen to my
show.
Here's this new episode, and I

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was just constantly
exhausted,
and so therefore I didn't do a

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lot of it.
And I was
like, you know,

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there's got to be a better way
to get listeners
and have

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people come to me when they're
searching for
information,

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rather than me going out and
trying to recruit
them, and so

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that's how I got into podcast
SEO.

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Marc Ronick: Very cool.
And so
then let's break this

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down a little bit here when we
talk
about podcast SEO,

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because quite frankly, for the
longest time,
just I'm going

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to admit it that my
narrow-minded ways, I was


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thinking it's really all the
same, right?

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Like it's SEO is
SEO is SEO,
and you know, like my thought

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was, if it's going to
work on
Google, it's going to work on

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Apple Podcasts, right?

So tell us what podcast SEO is,

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and why do all podcasters need

to understand it?

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Julia Levine: Yes, and that's a
super common misconception, and

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a lot of people-I mean, not a

lot-some of the people out there

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who claim to teach podcast SEO

are actually teaching Google SEO

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for your podcast content.
So,
putting your podcast

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content on your website and
getting your
website to rank

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on Google, or these days in the
AI search
engines, but podcast

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SEO is really focused on the
podcast
players themselves.

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So Apple, Spotify, Overcast,
Pocket Casts,
all the

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different players that we have
options for people to
listen

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to our shows, and the algorithm
works very differently
than

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Google, and so as a podcaster,
especially as an
introverted

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podcaster who doesn't want to do
that chasing
of listeners, we

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want to stop chasing them and
have them come
to us.

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If we optimize our podcast for
the podcast player
algorithm

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specifically, then when a user
types something into
their

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Apple search bar, their Spotify
search bar, then we can
pop up

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near the top of the results for
that search query,
and then

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they're clicking on our show to
get the information that
they

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were directly searching for, and
we are meeting their


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information or entertainment
need in that moment, which of


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course leads to a much better
fit.

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So there's the discovery

aspect, but it's also about

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attracting the right listener.

So if someone is searching for

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an information need and your

podcast pops up and it meets

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that information need, then it's

a really good fit, and you

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probably have gained a long-term

listener, not just a one-time

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listener.
So that's why every
podcaster

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needs to be using podcast SEO.
Rich: Love that.

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Okay, Rich, you
have any
questions?

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I do.
I am enjoying wearing my

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students'
hat right now
because I worked for about two

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years at a digital
marketing
agency that focused on SEO and

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SEM.
So for the longest
time,

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admittedly, when people kept
saying podcast SEO, podcast


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SEO, that's where my mind went,
which is what you were just


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talking about, is using SEO to
rank on Google, but not


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necessarily in the podcast
platforms themselves.

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So right
now, when you said
that, I was like, "Oh, I get it

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now.
Okay,
so.

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Julia Levine: Like for someone

like me who came from that

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digital marketing experience

where we had to worry about like

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header, you know, headers and

like title tags and meta, all

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that you know, metadata and

stuff like that.

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Like, what are the major
differences between
podcast

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SEO and like a Google SEO?
Because I don't know, and
I'm

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sure there's a couple of people
out there that are like
me

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that just like, oh, I didn't
realize it was two different


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things.
So yeah, so that's a great

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question, and there are
some
similarities in the sense that

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there are certain fields
that
you want to optimize on your

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podcast, just like there
are
certain fields of a web page

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that you want to optimize.
The
biggest difference is that

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for Google SEO, you want to
target
one keyword or key

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phrase only once, and so you're
putting all
of your best

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effort onto that page, making it
the best page it
can possibly

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be, and you're trying to get
that specific page
to rank for

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that specific term.
In podcast SEO, it is different

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because you are trying to rank
for one thing constantly.

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So if
someone searches for
podcasting, I want to be at the

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top of that
list every time,
no matter what episode.

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I want my show there at
the
top, and so it is a repetition,

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a reinforcement of
this is my
topic.

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This is what I am an expert at.
This is what
all of my

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episodes are about.
This is what I should be at the

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top of the list for, and so
Google, we want to target


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different terms.
Podcast SEO, we want to target

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the same term.

That's the biggest difference.

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Rich: Can I ask a quick follow

up?

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I don't want to like hop on you
guys.

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No, go for it.
So
okay, in the event that

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let's say it's an
interview-based
podcast, okay?

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And you are talking to different
people, and
you're writing the

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show notes, and you know, with
this guest,
you talked about

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this thing.
Yeah, it fits under.

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It might
fit under that
umbrella, but this guest, we

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talked about this
thing.
This guest, we talked about this

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thing.
So, if you're
going to use

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those show notes to describe
what was discussed in
that

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particular show.
How do you find that through

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line so that
you are ranking
for that keyword, or am I just

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really
overcomplicating it and
just confusing myself because

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that's
a possibility too?
Julia Levine: Well, I think you

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said something important there
of finding the through line


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because you don't want to have a
random guest on your podcast


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come and talk about a random
topic.

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So if I'm bringing
someone
onto my show, we are talking

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about podcasting in some
way.
Maybe we're talking about how

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podcasters can grow an email

list.

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Maybe we're talking about how to
make sales from your
podcast.

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Maybe we're talking about SEO or
you know whatever
it is.

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It's always related to
podcasting in some way.


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Otherwise, I wouldn't be having
them on my show.

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And so you need
to tie those
things together.

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You need to make it clear for

the algorithm.

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Hey, this is about this, and we
sprinkle in
some of this, and

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then also, honestly, I encourage
people to
have kind of a three

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to one content ratio of solo
episodes
to interview

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episodes.
And I should caveat that and say

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that's primarily for the
population that I work with,


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which is small business owners
who are trying to use a podcast

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to get clients.
So for that specific audience, I

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recommend a
three to one
content ratio.

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And so guests are, you know, on
average once a month or so.

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I do even less than that on my
own
show.

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I can't even remember the last
time I had a guest on my
show,

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and that is because I want to
position myself as the expert


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on this topic, and I want to
have people getting to know,


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like, and trust me, and then
purchase my programs, do


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coaching with me, that type of
thing.

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That's the purpose of my

podcast, Jason: I think that's


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incredible.
That's one of my favorite things

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about solo
content is when you
bring guests on your show.

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Yes, there's
always going to
be that opportunity for a great

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conversation, but by default,
you're splitting the audience in

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their belief of who is the
expert I should be paying the


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most attention to.
So, with my show, I do every

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five episodes,
then I'll have
a guest come on.

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So for me, I've gotten so

comfortable in the solo

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environment that I prefer it.

Now, that's not to say that I

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don't prefer this type of

environment too.

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I guess you can say I'm just
taken in all of the
worlds of

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podcasting and made them my own.
But I am 100% on
board with

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what you're saying, Julie.
I think there is so much
value

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in the solo.
Podcasting, but what I want to

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throw back at
you for those
that aren't comfortable in that

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particular
zone-they're more
comfortable having a person come

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on the show
that can carry a
little bit of the load.

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They have somebody to
talk to.
What pointers can you give them

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00:15:17,208 --> 00:15:20,960
that would help them
overcome
that obstacle and become a

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better solo podcaster.
Julia Levine: Yeah, so solo


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podcasts are absolutely tricky,
and depending on the purpose of

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your podcast, again, I kind of
caveat that with you know my


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audience that I'm talking to are
it's a very specific group that

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I'm talking to, and so everyone
listening to this may not fall


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into that group.
So, I'm not necessarily saying

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that you know
you shouldn't
have guests on your podcast at

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all.
And my
favorite podcaster to

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work with is the Beginning
Podcaster.

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I
love helping people from day
one start their show, and I tell

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people that if you are more
comfortable with interviews?


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Start with interviews.
If that is what's going to get

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your
airplane in the air, so
to speak-that's the metaphor I

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00:16:08,560 --> 00:16:11,255
use
in my program-then go for
it.

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Do that.
Kind of use that as like


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training wheels and get
comfortable.

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Get down the
equipment, the
editing process, all of that,

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and then you can
transition
into doing solo episodes,

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interspersing them in.

You know, doing them as you feel

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ready.
It's not something that
has to

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be.
You know, oh, you can only do 10

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interviews and then
you have
to switch type of thing.

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It's very much up to the

individual.

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For solo content, I'm a
scripter, and so I write
out a

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script for all of my solo
episodes.

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I don't necessarily
recommend
that as a technique because it

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00:16:52,326 --> 00:16:57,092
is a whole lot of
work, yeah,
and it takes a lot of practice

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00:16:57,092 --> 00:17:01,546
and energy,
performance
energy, to make it sound like

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it's not scripted,
but that is
just the method that works best

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00:17:05,723 --> 00:17:10,070
for me for solo
content.
Let me just Marc Ronick: jump in

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00:17:10,070 --> 00:17:12,992
and say,
like, I think that
there is a place for that,

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right?
Like,
because, and I'm saying

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this because I know on my show
in the
mornings I often try to

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discourage people from using

scripts, but people like you,

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Julia, you've learned, and it

does take time and effort and a

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00:17:25,519 --> 00:17:28,519
lot of energy.
But you've
learned how to

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deliver those scripts in a way
that doesn't
feel scripted,

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00:17:32,218 --> 00:17:34,459
right?
So there is a time and a place,

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and I
just wanted to call that
out.

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Like, if you're going to do

that, great, more power to you.

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But understand, it does require
some time, effort, and a little

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00:17:42,879 --> 00:17:45,544
bit of talent.
Julia Levine: Absolutely, and I

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00:17:45,544 --> 00:17:48,410
credit my ability to, for the
most part, not sound scripted.

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00:17:48,410 --> 00:17:52,185
I
mean, of course, I am my own
worst critic, and I'm like, oh,

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00:17:52,185 --> 00:17:55,541
I can tell, you know, I can
pick up on the scriptedness

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00:17:55,541 --> 00:17:57,652
there.

But most people tell me they

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can't tell that I'm scripted,

and I credit that to the fact

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00:18:01,143 --> 00:18:04,577
that I spent 12 years reading

books to elementary schoolers,

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00:18:04,577 --> 00:18:07,515
which books are essentially
scripts,
and I essentially had

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00:18:07,515 --> 00:18:12,069
to put on a performance, you
know, five
six times a day,

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00:18:12,069 --> 00:18:16,503
every day for 12 years, and you
know, trying
to keep a group

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00:18:16,503 --> 00:18:21,002
of five year olds entertained
and like do the
voices and you

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00:18:21,002 --> 00:18:26,139
know all the different things,
making it
interesting and not

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00:18:26,139 --> 00:18:29,465
sound robotic.
Just reading a book to
them,

314
00:18:29,465 --> 00:18:33,745
so I have that background which
I bring to the table,
which I

315
00:18:33,745 --> 00:18:37,172
think really is an asset for me
in that aspect.

316
00:18:37,172 --> 00:18:39,636
But not
obviously, not
everyone has that.

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00:18:39,636 --> 00:18:44,536
Yeah, and I will also say
that
it is a goal of mine to become

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00:18:44,536 --> 00:18:48,874
unscripted, working from
an
outline or just kind of riffing

319
00:18:48,874 --> 00:18:53,110
at some point in time.

My biggest problem is I just get

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00:18:53,200 --> 00:18:57,720
in my head too much.
I don't
love you know being

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00:18:57,720 --> 00:19:01,858
the center of attention.
I'm an introvert,
and I have

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00:19:01,858 --> 00:19:06,753
some social anxiety, and so
like, I just get into my
head

323
00:19:06,753 --> 00:19:09,285
too much.
And obviously, talking here to

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00:19:09,285 --> 00:19:11,780
you, I'm not
scripted.
I'm able to have a conversation,

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00:19:11,780 --> 00:19:16,930
but it's kind of
the crutch
that I have needed up until this

326
00:19:16,930 --> 00:19:19,054
point.
And again, I'm
actively

327
00:19:19,054 --> 00:19:23,342
working on doing more of these
opportunities to
practice this

328
00:19:23,342 --> 00:19:27,960
skill, flex this muscle to
become unscripted, but
I'm not

329
00:19:27,960 --> 00:19:30,783
beating myself up in the
process.

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00:19:30,783 --> 00:19:33,890
This is what's working
for me
right now, and able to

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00:19:34,610 --> 00:19:38,510
successfully get content out.

And so that's just the

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00:19:38,660 --> 00:19:42,197
accommodation that I need right
now, and that's what I'm

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00:19:42,197 --> 00:19:44,595
working with.
Marc Ronick: Very cool.

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00:19:44,595 --> 00:19:47,205
And
sorry to have interrupted
you there, but all right.

335
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So listen,
we have even on
this very show shared one

336
00:19:51,759 --> 00:19:56,379
particular podcast
SEO
strategy that's worked well.

337
00:19:56,499 --> 00:19:58,479
It's worked particularly well

for Jason.

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00:19:58,479 --> 00:20:01,969
We know it's worked well.
For others, and that


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00:20:01,977 --> 00:20:07,667
particular strategy is adding to
in your author field, adding in

340
00:20:07,667 --> 00:20:13,241
your podcast title field, extra
words that speak to your search

341
00:20:13,241 --> 00:20:16,424
engine optimization.
So, for example, in Jason's

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00:20:16,424 --> 00:20:20,809
podcast
author field, he has
his name, and then it says

343
00:20:20,809 --> 00:20:23,503
podcast
strategist and maybe
something else along the lines,

344
00:20:23,503 --> 00:20:26,512
and I have
something similar,
and that tends to help.

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00:20:26,512 --> 00:20:29,485
We've seen that
work really
well for Jason, literally within

346
00:20:29,485 --> 00:20:32,342
a day.
Sid
Meadows, who is a part of

347
00:20:32,342 --> 00:20:36,993
the EPC community, he had a lot
of
success with it within a

348
00:20:36,993 --> 00:20:40,209
day as well.
So my question to you is:
Do

349
00:20:40,209 --> 00:20:44,679
you have any insider tips that
we could apply today that


350
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could help us with our SEO?
Julia Levine: Yes, absolutely.


351
00:20:49,544 --> 00:20:55,060
So the process that I am going
to teach in my presentation at


352
00:20:55,068 --> 00:20:59,658
EPC is a three-step process, and
so while I can't give away the


353
00:20:59,666 --> 00:21:03,965
whole thing here, I will tell
you that the three steps are to

354
00:21:03,965 --> 00:21:07,600
first pick your keywords,
second put them in strategic

355
00:21:07,600 --> 00:21:11,718
places,
and then three put
them in those places again and

356
00:21:11,718 --> 00:21:13,855
again.
The
fields that are you know

357
00:21:13,855 --> 00:21:18,358
that you do every week, and so
that's
the three step process.

358
00:21:18,358 --> 00:21:23,176
And so, in terms of where to put
those
words.

359
00:21:23,176 --> 00:21:26,441
Step two, that is absolutely the
author field.


360
00:21:26,449 --> 00:21:30,128
Jason and I talked about this on
his podcast, and he was saying


361
00:21:30,136 --> 00:21:33,464
maybe it was a coincidence.
I put my title in there with the

362
00:21:33,464 --> 00:21:36,668

keyword, and then all of a
sudden I was ranking higher, and

363
00:21:36,668 --> 00:21:40,334

we had the conversation of, oh
no, that was absolutely not a


364
00:21:40,342 --> 00:21:43,378
coincidence.
That was the algorithm at work,

365
00:21:43,378 --> 00:21:48,712
and so every
podcast player
has their own algorithm, and so

366
00:21:48,712 --> 00:21:52,640
you know they
have different
preferences and different

367
00:21:52,640 --> 00:21:54,640
things.
But for Apple
specifically,

368
00:21:54,640 --> 00:21:58,666
they have said that the three
fields that they
most heavily

369
00:21:58,666 --> 00:22:03,332
weight in the search results are
the show
title, the author

370
00:22:03,332 --> 00:22:07,886
field, the creator field, and
the episode
titles, and so

371
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those are the three places that
you want to
put your keywords.

372
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And again, that's step one of
the process
is figuring out

373
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what those keywords are, which
I'll talk
more about in my

374
00:22:18,986 --> 00:22:21,461
presentation at EPC.
So you got to be there to


375
00:22:21,469 --> 00:22:24,067
learn that part.
Marc Ronick:

376
00:22:24,067 --> 00:22:27,229
empoweredpodcasting.com Julia
Levine: Yes, shameless plug.

377
00:22:27,229 --> 00:22:29,680
Jason: Tickets go upjuly 15.
Get
them today.

378
00:22:30,710 --> 00:22:32,900
Julia Levine: Yeah, and so

putting them in those three

379
00:22:32,990 --> 00:22:36,470
places, and two of those places,

the show title and the author

380
00:22:36,590 --> 00:22:39,464
field, are completely set it and

forget it.

381
00:22:39,464 --> 00:22:43,492
You put the keywords in those
places, and you don't
have to

382
00:22:43,492 --> 00:22:45,868
touch it again.
The episode title, obviously,

383
00:22:45,868 --> 00:22:49,672
you
have to do that every
week, and there's some nuance

384
00:22:49,672 --> 00:22:53,215
there with
making it clickable
and appealing to the human, but

385
00:22:53,215 --> 00:22:55,510
also
to the algorithm and that
kind of thing.

386
00:22:55,510 --> 00:22:57,190
So that one's a little
bit
trickier.

387
00:22:57,190 --> 00:22:59,674
But those are the three key
places, and author is


388
00:22:59,682 --> 00:23:02,409
definitely one of them.
Jason: It's always important to

389
00:23:02,409 --> 00:23:06,139
point this out, and I know that
Julia and I talked about this on

390
00:23:06,139 --> 00:23:09,456

my show.
It's july 8, 2026 As we come

391
00:23:09,456 --> 00:23:11,879
together today to talk
about
these things, that's what's

392
00:23:11,879 --> 00:23:14,219
working today.
There is
always that

393
00:23:14,219 --> 00:23:17,299
possibility that even by time we
finish this live
stream, they

394
00:23:17,299 --> 00:23:19,547
they change something on us and
move the
goalpost.

395
00:23:19,547 --> 00:23:22,534
So depending on when you hear
this, maybe that's not
still

396
00:23:22,534 --> 00:23:25,084
the case.
Like you find this live stream

397
00:23:25,084 --> 00:23:28,959
in some archive
five years
from now, but I'm enamored by

398
00:23:28,959 --> 00:23:29,836
this.
I love that.


399
00:23:29,844 --> 00:23:33,817
Like again, for me, it was just
seeing it work, and then saying,

400
00:23:33,817 --> 00:23:36,575

"Wow, I was totally missing
the boat.

401
00:23:36,575 --> 00:23:40,654
My biggest focus, and I'm
sure
Julia, you've worked with people

402
00:23:40,654 --> 00:23:43,899
that have had this same

dilemma was trying to make SEO

403
00:23:44,079 --> 00:23:48,609
friendly show notes and making

those be what stood out and

404
00:23:48,729 --> 00:23:51,096
ultimately drove SEO

invisibility.

405
00:23:51,096 --> 00:23:55,473
When in reality, the biggest
podcast engine or
podcast

406
00:23:55,473 --> 00:23:59,288
player on the planet didn't give
a crap, wasn't doing
anything

407
00:23:59,288 --> 00:24:01,403
with that.
So that to me, I immediately

408
00:24:01,403 --> 00:24:05,059
dialed it back
from there.
And I know I I had told you the

409
00:24:05,059 --> 00:24:07,319
story about how I
had
connected with someone a few

410
00:24:07,409 --> 00:24:12,029
years ago who told me to max out

the characters in that space,

411
00:24:12,269 --> 00:24:15,749
and that would help with SEO.

And I could just never buy into

412
00:24:15,809 --> 00:24:19,019
that because I just envisioned

someone opening their podcast

413
00:24:19,169 --> 00:24:21,679
app and scrolling, and then

eventually getting so bored,

414
00:24:21,679 --> 00:24:23,479
they didn't listen to the

podcast.

415
00:24:23,479 --> 00:24:26,529
So much to focus on this, but
really, when you think
about

416
00:24:26,529 --> 00:24:29,294
it, even though there's a lot to
focus on, there's just
these

417
00:24:29,294 --> 00:24:31,429
few subtle points that, if you
pay attention to them,
you're

418
00:24:31,429 --> 00:24:32,869
going to help your show
tremendously.

419
00:24:33,709 --> 00:24:37,069
Julia Levine: Absolutely, and

every algorithm is different.

420
00:24:37,099 --> 00:24:39,199
You know, there are some

distinct differences between

421
00:24:39,379 --> 00:24:44,027
Apple and Spotify.
Spotify tends
to care more

422
00:24:44,027 --> 00:24:47,943
about descriptions and things
like that, but even
they don't

423
00:24:47,943 --> 00:24:51,257
heavily weight the show notes,
the episode-specific


424
00:24:51,265 --> 00:24:55,293
description section, and so I
absolutely totally disagree with

425
00:24:55,293 --> 00:24:59,099

that person who told you to
fill all the characters you and

426
00:24:59,099 --> 00:25:02,051
I
talked to.
This on your show of that just

427
00:25:02,051 --> 00:25:05,056
doesn't make a lot of
sense,
and we want to think about the

428
00:25:05,056 --> 00:25:09,819
human first, and think
about
what do they need in the show

429
00:25:09,819 --> 00:25:13,889
notes, and usually that is

some kind of extra context or

430
00:25:13,949 --> 00:25:17,039
incentive to press play, a

preview of what they're going to

431
00:25:17,189 --> 00:25:20,779
get in the episode, why it's

worth their time, and then also

432
00:25:21,139 --> 00:25:25,369
reference information of what

was mentioned in the episode

433
00:25:25,399 --> 00:25:28,189
that maybe they missed because

they were multitasking or

434
00:25:28,279 --> 00:25:31,060
something to follow up on that

kind of thing.

435
00:25:31,060 --> 00:25:33,440
I Jason: want to throw this out
to
all of you, and then we'll

436
00:25:33,590 --> 00:25:35,800
switch gears and talk a little

bit about the conference.

437
00:25:35,800 --> 00:25:38,026
But this is just something that
I've
been thinking about, and

438
00:25:38,026 --> 00:25:41,143
I don't know if this would have
any
impact on SEO.

439
00:25:41,143 --> 00:25:45,270
But my thinking was this: If you
notice, when
you pull up a

440
00:25:45,270 --> 00:25:48,580
podcast in your podcast player,
I'm thinking of
Apple Podcasts

441
00:25:48,580 --> 00:25:51,028
specifically because that's the
one I use.


442
00:25:51,036 --> 00:25:54,118
You get the first sentence of
the show notes.

443
00:25:54,118 --> 00:25:58,468
Do you feel that
is a good
space or a good spot that to

444
00:25:58,468 --> 00:26:02,245
throw in maybe your best
hook?
Maybe your title might be your

445
00:26:02,245 --> 00:26:04,590
better hook, but like the

secondary hook would be that

446
00:26:04,710 --> 00:26:07,138
first line.
This is just
something I'm

447
00:26:07,138 --> 00:26:09,545
spitballing with.
I'm wondering if this would play

448
00:26:09,545 --> 00:26:12,318

a role in helping people
understand very quickly what


449
00:26:12,326 --> 00:26:15,360
they're going to experience when
they press play, and ultimately,

450
00:26:15,360 --> 00:26:18,475

do you feel something like
that would drive more people to

451
00:26:18,475 --> 00:26:20,610
press
that play button,
opening that to the floor?

452
00:26:22,169 --> 00:26:25,339
Marc Ronick: So you're actually
asking more from a human

453
00:26:25,429 --> 00:26:28,939
perspective versus how it's

going to work with SEO.

454
00:26:28,939 --> 00:26:31,965
Yeah, I mean, look, I would
agree with
that, and it's

455
00:26:31,965 --> 00:26:34,381
actually making me rethink a
little bit about
what I'm

456
00:26:34,381 --> 00:26:36,304
doing right now with our show
notes.

457
00:26:36,304 --> 00:26:40,344
But yeah, I
would say that is
your next hook, like you put it,

458
00:26:40,344 --> 00:26:43,119
secondary
hook, and I think
that's really valuable space.

459
00:26:43,119 --> 00:26:46,572
And going back
to another
point you made earlier, I don't

460
00:26:46,572 --> 00:26:49,593
think people
are scrolling
through pages and pages of show

461
00:26:49,593 --> 00:26:51,572
notes.
So you
might as well get the

462
00:26:51,572 --> 00:26:54,109
most valuable piece of
information
you can at the

463
00:26:54,109 --> 00:26:58,107
very top for them to really get
them to get hooked
in, if you

464
00:26:58,107 --> 00:26:59,409
will.
That's my thought.

465
00:26:59,409 --> 00:27:01,940
My thinking Jason: is if they're
not going
to look at show

466
00:27:01,940 --> 00:27:04,200
notes at all, or maybe they
don't reference the
show notes

467
00:27:04,200 --> 00:27:06,238
until they're prompted to while
listening to
the show.

468
00:27:06,238 --> 00:27:08,270
Like, hey, there's a link in the
show notes.

469
00:27:08,270 --> 00:27:11,295
Please
click that, and you're
going to get 20% off your ticket

470
00:27:11,295 --> 00:27:13,410
for EPC.

You know, something like that.

471
00:27:13,950 --> 00:27:17,010
But in the whole process of

this, okay, the show or the

472
00:27:17,220 --> 00:27:19,011
cover grabbed my attention when
I was scrolling.

473
00:27:19,011 --> 00:27:22,010
I liked the name of the show.
The title
jumped out at me.

474
00:27:22,010 --> 00:27:25,433
Now I've got this secondary line
that says,
"Okay, this is just

475
00:27:25,433 --> 00:27:28,834
another piece of information.
This is
enough for me to press

476
00:27:28,834 --> 00:27:30,677
play.
Something I want to play with.


477
00:27:30,685 --> 00:27:32,892
I'm not again.
I don't even know if I'd be able

478
00:27:32,892 --> 00:27:34,136
to tell.
It's
probably hard to say

479
00:27:34,136 --> 00:27:36,230
that.
Oh yeah, that's what drove more

480
00:27:36,230 --> 00:27:38,418
listenership.
But it seems like it's something

481
00:27:38,418 --> 00:27:40,880
we could all
capitalize on.
That's pretty enough real

482
00:27:40,880 --> 00:27:42,839
estate.
Marc Ronick: Longworth in the


483
00:27:42,847 --> 00:27:46,044
chat said, "Please don't start
your show notes with in this


484
00:27:46,052 --> 00:27:47,962
episode.
Yeah, and and that actually

485
00:27:47,962 --> 00:27:50,463
reminded me.
Okay, I do
actually lead with

486
00:27:50,463 --> 00:27:53,754
some kind of secondary hook
first, and then I
follow that

487
00:27:53,754 --> 00:27:56,010
up.
I do follow it up usually with

488
00:27:56,010 --> 00:27:58,849
something like
in this
episode, but I don't like to

489
00:27:58,849 --> 00:28:00,921
start it that way
either.
That makes sense.

490
00:28:00,921 --> 00:28:04,153
And by the way, I'm supposed to
pass
along a note to you,

491
00:28:04,153 --> 00:28:06,789
Julia.
BC Babbles in the YouTube chat

492
00:28:06,789 --> 00:28:09,809
says
he loves your background.
Wanted you to know that.

493
00:28:10,200 --> 00:28:12,244
Julia Levine: Oh, thanks so

much, BC.

494
00:28:12,244 --> 00:28:14,550
I appreciate that.
Got to keep it fun around here.

495
00:28:15,000 --> 00:28:17,250
Marc Ronick: Yeah.
So, what are
your thoughts as

496
00:28:17,250 --> 00:28:19,170
far as Jason's question goes,
Julia?

497
00:28:19,829 --> 00:28:22,922
Julia Levine: I agree with what
you said, Mark, and I think

498
00:28:22,922 --> 00:28:24,451
that it would really be
interesting.


499
00:28:24,459 --> 00:28:28,033
I don't know if there's people
in the chat that want to chime


500
00:28:28,041 --> 00:28:32,529
in, but I'm curious how many
podcast listeners, when they are

501
00:28:32,529 --> 00:28:36,859

searching their podcast
player, so not for a show that

502
00:28:36,859 --> 00:28:41,069
is like
their regular routine,
but a show finding a new show,

503
00:28:41,069 --> 00:28:43,874
they
have an information need.
They're searching, looking


504
00:28:43,882 --> 00:28:46,534
through.
I'm wondering how many people

505
00:28:46,534 --> 00:28:51,289
look at that first
sentence or
click into the show notes to

506
00:28:51,289 --> 00:28:53,949
read more before they
press
press play.

507
00:28:53,949 --> 00:28:58,361
I'd be really curious to know
how many people
do that.

508
00:28:58,361 --> 00:29:02,430
I typically go by mostly the
title, Marc Ronick: yeah.

509
00:29:02,760 --> 00:29:05,370
Julia Levine: And if they have a

good title, that's all they

510
00:29:05,520 --> 00:29:07,017
need.
Sometimes, if it's not so


511
00:29:07,025 --> 00:29:10,755
great of a title, I will click
into the episode description for

512
00:29:10,755 --> 00:29:14,245

more context and like, what
really are they talking about


513
00:29:14,253 --> 00:29:16,108
here?
Is this what I'm looking for?

514
00:29:16,108 --> 00:29:19,470
Is this going to meet my
need?
And I absolutely agree with

515
00:29:19,470 --> 00:29:21,773
Jennifer.
The cardinal sin
is to start

516
00:29:21,773 --> 00:29:25,914
your show notes within this
episode, and so that
is

517
00:29:25,914 --> 00:29:30,050
completely banned in my world.
You can start the second


518
00:29:30,058 --> 00:29:31,770
sentence just for Jason:
clarification.

519
00:29:31,770 --> 00:29:32,900
Why Julia Levine: not the first
one?

520
00:29:32,960 --> 00:29:34,178
Jason: Well, let's put that out
there.

521
00:29:34,178 --> 00:29:36,376
Why is that?
Julia Levine: Absolutely.

522
00:29:36,376 --> 00:29:42,759
So
it's because a it doesn't
really give any value; it takes

523
00:29:42,759 --> 00:29:48,075
valuable space away from a hook
that you could put there that


524
00:29:48,083 --> 00:29:50,205
would influence someone to press
play.

525
00:29:50,205 --> 00:29:53,298
And then also, if you're
in
your podcast player and you're

526
00:29:53,298 --> 00:29:56,379
looking at the list of

episodes, the first line under

527
00:29:56,649 --> 00:29:59,813
each episode is going to look

identical.

528
00:29:59,813 --> 00:30:04,967
The beginning, so episode 20 in
this episode,
episode 19 in

529
00:30:04,967 --> 00:30:08,507
this episode, and so especially
if you're on a
phone where you

530
00:30:08,507 --> 00:30:12,710
have very little, very few
characters
displayed, that

531
00:30:12,710 --> 00:30:17,339
phrase in this episode eats up
so much valuable
space.

532
00:30:18,300 --> 00:30:20,519
Marc Ronick: Makes sense.
Yeah,
does that makes a lot of

533
00:30:20,519 --> 00:30:22,688
sense.
Okay, so and Julie, Rich: feel

534
00:30:22,688 --> 00:30:26,190
like I just got
scolded.
Marc Ronick: Oh, really?


535
00:30:26,198 --> 00:30:28,094
Totally.
I Jason: could be guilty of this

536
00:30:28,094 --> 00:30:30,013

one.
I think at some point we all

537
00:30:30,013 --> 00:30:31,220
have been.
Oh, Marc Ronick: of course.

538
00:30:31,369 --> 00:30:33,949
Jason: You know, of course.

Yeah, this this is how we learn.

539
00:30:34,099 --> 00:30:36,410
This is how we learn and grow.
Julia Levine: All Marc Ronick:

540
00:30:36,410 --> 00:30:37,730
right.
On the we, I
want to pause,

541
00:30:37,730 --> 00:30:41,173
but on the other side of this, I
do want you to
respond, Julia,

542
00:30:41,173 --> 00:30:45,240
to just show notes in general,
how serious do
we need to be

543
00:30:45,240 --> 00:30:48,130
taking them as podcasters as far
as SEO goes?


544
00:30:48,138 --> 00:30:51,296
And I mean, you've alluded a
little bit to it, but I just


545
00:30:51,304 --> 00:30:53,910
want to get a little more of
your take on that.

546
00:30:53,910 --> 00:30:57,472
And first,
Jason, you alluded
a moment ago when you slipped

547
00:30:57,472 --> 00:31:01,776
that in there
that prices for
EPC are going up soon, so I was

548
00:31:01,776 --> 00:31:03,912
curious if you
would just
share a little bit more about

549
00:31:03,912 --> 00:31:05,280
that.
What are they
going up to, and

550
00:31:05,280 --> 00:31:08,158
when are they going up again?
Jason: Okay, this is an


551
00:31:08,166 --> 00:31:11,196
extremely important message this
week, and I know that at the end

552
00:31:11,196 --> 00:31:14,028

of the show we will announce
that we are preempted next week,

553
00:31:14,028 --> 00:31:16,877

meaning we won't be doing a
show, so we won't be here to


554
00:31:16,885 --> 00:31:18,969
remind you.
So this is the last live

555
00:31:18,969 --> 00:31:23,750
reminder that you get that

ticket prices go up on july 15.

556
00:31:24,320 --> 00:31:27,800
They go from 269 to 299 That

will be the last price increase

557
00:31:27,920 --> 00:31:31,820
that we have on our tickets.
But
why spend the extra $30 Go

558
00:31:31,820 --> 00:31:35,050
get them now.
Jump over to


559
00:31:35,058 --> 00:31:38,552
empoweredpodcasting.com Find one
of the many buttons that says


560
00:31:38,560 --> 00:31:41,085
"Buy your tickets.
And do we want to give a code,

561
00:31:41,085 --> 00:31:42,394
guys?
Marc Ronick: Yeah.

562
00:31:42,394 --> 00:31:45,070
Well, we can
give all three of
our codes and let people decide

563
00:31:45,070 --> 00:31:46,870
which one they
want to
support.

564
00:31:46,870 --> 00:31:50,086
It's going to be all the same
except for our
first name.

565
00:31:50,086 --> 00:31:55,520
So it's either EPC Mark 20, Mark
spelled with a C,
EPC Jason

566
00:31:55,520 --> 00:32:00,508
20, or EPC Rich 20.
Pick your poison and get 20% off

567
00:32:00,508 --> 00:32:02,250

your tickets.
Jason: Yes.

568
00:32:02,250 --> 00:32:04,194
Or I'll tell you
what I'm
gonna I'm gonna one up us.

569
00:32:04,194 --> 00:32:06,840
I'm gonna one up that code

because I know Julia is one of

570
00:32:06,930 --> 00:32:09,010
our new affiliates.
Oh, that's
right.

571
00:32:09,010 --> 00:32:12,810
I would say find Julia and find
her affiliate link.

572
00:32:13,679 --> 00:32:18,884
Julia Levine: You can go to

thepodcastteacher.com/epc Marc

573
00:32:18,884 --> 00:32:20,917
Ronick: Nice, nice.
Made it
nice and easy.

574
00:32:20,917 --> 00:32:22,039
I love that.
Cool.

575
00:32:22,250 --> 00:32:24,230
Jason: Go.
Also 20% right?

576
00:32:24,290 --> 00:32:26,210
Julia Levine: Yes.
Also 20%
There it is.

577
00:32:26,330 --> 00:32:27,852
Marc Ronick: There.
Now they can
really pick their

578
00:32:27,852 --> 00:32:29,975
poison, and we're gonna all the
three of us
are gonna

579
00:32:29,975 --> 00:32:32,320
encourage.
If you're gonna go get it, go

580
00:32:32,320 --> 00:32:35,252
use Julia's
link.
Let's support Julia a little bit

581
00:32:35,252 --> 00:32:37,837
here because that is
what our
creator programs, our affiliate

582
00:32:37,837 --> 00:32:40,370
programs are all
about.
It's really yes, sure.

583
00:32:40,550 --> 00:32:41,560
We're not trying to hide

anything.

584
00:32:41,560 --> 00:32:43,798
Yeah, it does help the
conference itself, but really,


585
00:32:43,806 --> 00:32:46,384
the initiative here is to help
our community.

586
00:32:46,384 --> 00:32:49,532
Whether it's to
make some more
money, whether it's to get more

587
00:32:49,532 --> 00:32:52,037
butts in seats
so that they
can come see their favorite

588
00:32:52,037 --> 00:32:53,878
speaker.
That's why
we're doing all

589
00:32:53,878 --> 00:32:56,645
these things.
So, yeah, please support our


590
00:32:56,653 --> 00:32:58,779
community.
Jason: Yeah, we know how much


591
00:32:58,787 --> 00:33:01,594
value is packed into that room
because we've been there, we've

592
00:33:01,594 --> 00:33:04,968
experienced it, and we want
more people to see that and feel

593
00:33:04,968 --> 00:33:08,126
it
in person.
So this is a tremendous way for

594
00:33:08,126 --> 00:33:11,419
us to
incentivize our
community members to spread the

595
00:33:11,419 --> 00:33:13,159
word.
Like
Mark said, get more

596
00:33:13,159 --> 00:33:15,526
people in the room.
You're coming to see
your

597
00:33:15,526 --> 00:33:18,194
favorite speakers, but I
guarantee you're going to find


598
00:33:18,202 --> 00:33:21,507
somebody else that has something
of interest for you, and on top

599
00:33:21,507 --> 00:33:24,715
of that, all the networking you
get to do-it's a weekend you


600
00:33:24,723 --> 00:33:27,229
don't want to miss.
Hottest weekend of the summer,

601
00:33:27,229 --> 00:33:30,013
boys and
girls, Marc Ronick:
and it could be
literally the

602
00:33:30,013 --> 00:33:31,805
hottest weekend.
That is Jason: probably well.

603
00:33:31,805 --> 00:33:36,184
I don't
know if last week was
a show, but well, I think that

604
00:33:36,184 --> 00:33:40,380
this
program is a great, like
I said, a great way for our

605
00:33:40,380 --> 00:33:43,328
community
members to not only
monetize their efforts, but to

606
00:33:43,328 --> 00:33:45,768
help get
more people's eyes on
empowered podcasting-not just

607
00:33:45,768 --> 00:33:48,055
the
conference itself, but the
brand as a whole.

608
00:33:48,055 --> 00:33:51,550
We want to expand
and do more
things like we do here with our

609
00:33:51,550 --> 00:33:54,207
live stream,
providing that
education, giving our members

610
00:33:54,207 --> 00:33:57,754
inside access, and
this is a
great way for that to all come

611
00:33:57,754 --> 00:33:59,266
together.
So, if
there's anybody out

612
00:33:59,266 --> 00:34:02,310
there that's listening or
watching that
hasn't had an

613
00:34:02,310 --> 00:34:04,710
opportunity to learn about the
affiliate
program, just reach

614
00:34:04,710 --> 00:34:06,885
out to us.
We're happy to share the


615
00:34:06,893 --> 00:34:09,780
information, and if you find it
to your liking, we'll get you


616
00:34:09,788 --> 00:34:12,137
started.
Marc Ronick: Yeah, and you can


617
00:34:12,145 --> 00:34:13,978
go to empoweredpodcasting.com to
do that.

618
00:34:13,978 --> 00:34:17,393
And we've just added a
contact
us section on the website.

619
00:34:17,393 --> 00:34:20,422
Something that I
realized this
morning: why don't we have that

620
00:34:20,422 --> 00:34:22,594
on our website, so
now you can
go do that.

621
00:34:22,594 --> 00:34:25,704
Yes, go do that and inquire if
you'd
like to be a part of any

622
00:34:25,704 --> 00:34:27,589
of these different programs that

we're talking about.

623
00:34:27,589 --> 00:34:31,623
And we have some more show to do
here, so
don't go anywhere

624
00:34:31,623 --> 00:34:33,342
yet.
So let's go back to that

625
00:34:33,342 --> 00:34:35,487
question, Julie,
and then
we're going to ask you a little

626
00:34:35,487 --> 00:34:38,507
bit about your
involvement,
more about your involvement here

627
00:34:38,507 --> 00:34:42,233
with Empowered
Podcasting.
So yeah, how important, how

628
00:34:42,233 --> 00:34:46,621
serious should we
be taking
our show notes section itself as

629
00:34:46,621 --> 00:34:49,880
far as SEO is
concerned?
Julia Levine: Not super


630
00:34:49,888 --> 00:34:52,705
seriously, to be honest.
At least that's my approach, my

631
00:34:52,705 --> 00:34:54,924
philosophy.
So I think your show notes need

632
00:34:54,924 --> 00:34:56,896
to have a couple key
things in
them.

633
00:34:56,896 --> 00:35:00,282
I think you need to have a brief
and.

634
00:35:00,282 --> 00:35:03,126
I'm talking
like two, three
sentences.

635
00:35:03,126 --> 00:35:07,050
Brief description of kind of
what's in
the episode.

636
00:35:07,050 --> 00:35:09,250
Additional context.
Don't give everything away in


637
00:35:09,258 --> 00:35:11,002
there.
I've seen some show notes where

638
00:35:11,002 --> 00:35:13,198
they're like, in this
episode,
we tell you this and this.

639
00:35:13,198 --> 00:35:15,510
So I'm like, why do I need
to
listen to the episode then?

640
00:35:15,540 --> 00:35:16,620
Because you just told me.
Marc Ronick: Yep.

641
00:35:16,890 --> 00:35:18,960
Julia Levine: So give a nice

little preview, create some

642
00:35:18,990 --> 00:35:23,106
curiosity, but let them know why

it's worth their time today,

643
00:35:23,106 --> 00:35:25,518
and so that's your first
component.


644
00:35:25,526 --> 00:35:28,604
Your second component is
anything that you have


645
00:35:28,612 --> 00:35:32,180
referenced in the episode.
So if you mentioned a particular

646
00:35:32,180 --> 00:35:36,710
study
or a link for them to go
to, make sure those are in your

647
00:35:36,710 --> 00:35:38,420
show
notes.
We know podcasters are

648
00:35:38,690 --> 00:35:42,940
multitasking, and so they need a

place to reference that, and

649
00:35:43,000 --> 00:35:47,410
third, have some contact

information for you, some way to

650
00:35:47,530 --> 00:35:51,940
connect with you, take a next

step, whether that is connecting

651
00:35:52,000 --> 00:35:55,164
with you on a social platform,

whether that's your website.

652
00:35:55,164 --> 00:35:58,716
I have gotten a couple emails
from
people who said, you

653
00:35:58,716 --> 00:36:01,635
know, I listened to several
podcasts
about podcasting.

654
00:36:01,635 --> 00:36:05,289
I have a question, and I chose
to contact
you because you're

655
00:36:05,289 --> 00:36:08,564
the only one who had your email
in the show
notes.

656
00:36:08,564 --> 00:36:12,580
And I was like, "Oh, I didn't
even didn't even occur to
me

657
00:36:12,580 --> 00:36:14,826
that other people might not do
that.

658
00:36:14,826 --> 00:36:17,370
So those are the three

components: some information

659
00:36:17,370 --> 00:36:20,460
about the episode, reference

links, and some contact

660
00:36:20,520 --> 00:36:22,850
information.
Marc Ronick: How many would you

661
00:36:22,850 --> 00:36:24,314
know if I asked you this
question?

662
00:36:24,314 --> 00:36:26,254
I'm curious.
How many
characters, on

663
00:36:26,254 --> 00:36:29,669
average, would you say you use?
Because, like
Jason said, he

664
00:36:29,669 --> 00:36:31,766
was once advised use all 4000
characters.

665
00:36:31,766 --> 00:36:35,900
What do
you have an idea?
Like, do you keep it that tight?

666
00:36:36,830 --> 00:36:39,320
Julia Levine: I mean, you can go

check out my show, podcasting

667
00:36:39,440 --> 00:36:41,880
for solopreneurs, and check out
my show notes.

668
00:36:41,880 --> 00:36:44,611
They're pretty short.
I'd say I don't know
character

669
00:36:44,611 --> 00:36:48,198
limits off top my head, but I'd
say maybe 500
characters.

670
00:36:48,198 --> 00:36:53,344
Yeah, like and I spend maybe 510
minutes doing
that section.

671
00:36:53,344 --> 00:36:57,205
Depends on how hard it is to
come up with that
hook

672
00:36:57,205 --> 00:36:58,608
sentence.
Sometimes it writes itself.

673
00:36:58,608 --> 00:37:00,522
Sometimes it
needs a little
thinking.

674
00:37:00,522 --> 00:37:03,621
But that's the part I do, and
then
the rest is just there

675
00:37:03,621 --> 00:37:06,318
each week.
So the whole thing is not
very

676
00:37:06,318 --> 00:37:08,573
much at all.
Can I throw Jason: this out

677
00:37:08,573 --> 00:37:10,049
there, you guys?

And this is probably going to be

678
00:37:10,169 --> 00:37:13,409
more rhetorical than anything,

but yeah, I'm pretty sure

679
00:37:13,529 --> 00:37:15,706
Buzzsprout right now gives you

4000 characters.

680
00:37:15,706 --> 00:37:18,593
I think I can't remember the
exact number, and
as we're

681
00:37:18,593 --> 00:37:21,859
talking about, that's a lot.
Why do they give you so
much?

682
00:37:21,859 --> 00:37:25,213
It feels like a like they're
trying to trick you,
right?

683
00:37:25,213 --> 00:37:29,554
Like here's all this space.
Write a book, and then
we're

684
00:37:29,554 --> 00:37:33,893
just overthinking it in a lot of
in a lot of scenarios.

685
00:37:33,893 --> 00:37:35,908
I
think Marc Ronick: that's a
really
good point.

686
00:37:35,908 --> 00:37:37,950
Yeah, why did they give us so
much space?

687
00:37:37,950 --> 00:37:40,568
There was
probably a time
where a lot of podcasters felt

688
00:37:40,568 --> 00:37:41,971
like they didn't
have enough
space.

689
00:37:41,971 --> 00:37:44,440
I don't know, and so they're
just giving us
more.

690
00:37:44,440 --> 00:37:47,605
Yeah, I don't know.
Jason: I mean, and it's entirely

691
00:37:47,605 --> 00:37:49,939

possible that in the
beginning, this all was

692
00:37:49,939 --> 00:37:53,395
predicated on more
words
versus the audio before the

693
00:37:53,395 --> 00:37:55,435
medium became more nuanced.

Today, I could be.

694
00:37:55,435 --> 00:37:57,285
I mean, I could be completely
wrong too.

695
00:37:57,285 --> 00:37:59,299
I
don't know.
Can I ask Rich: another silly

696
00:37:59,299 --> 00:38:01,115
question,
real quick?
Yeah, Marc Ronick: but I feel

697
00:38:01,115 --> 00:38:02,946
like
Julia was going to chime
in on that one.

698
00:38:02,946 --> 00:38:05,773
Oh, I was Julia Levine: just
going to say
that you know

699
00:38:05,773 --> 00:38:09,440
things are changing on a day by
day basis,
as we pointed out a

700
00:38:09,440 --> 00:38:11,751
few minutes ago.
What we're saying is
accurate

701
00:38:11,751 --> 00:38:15,626
as of today, but it might not be
accurate in an hour
or a week

702
00:38:15,626 --> 00:38:18,067
or a month.
And so maybe they just decided

703
00:38:18,067 --> 00:38:21,697
to go
bigger and say we'd
rather have more space if that

704
00:38:21,697 --> 00:38:24,619
becomes a
best practice, and
then leave it at that.

705
00:38:24,619 --> 00:38:27,518
But I don't know.
We
got to get Tom Rossi in and

706
00:38:27,518 --> 00:38:29,280
ask him.
Marc Ronick: That's right.

707
00:38:29,280 --> 00:38:32,012
By
the way, stick around if
you're still here and listening.

708
00:38:32,012 --> 00:38:34,649
We're
gonna also.
I know we just told you how you

709
00:38:34,649 --> 00:38:36,470
can get 20% off.

We're gonna share in a little

710
00:38:36,530 --> 00:38:40,100
while how you can get free

tickets to Empowered Podcasting.

711
00:38:40,310 --> 00:38:43,750
So stick around for that.
And
Rich, you had something.

712
00:38:44,560 --> 00:38:48,700
Rich: I did a quick question

about the difference between

713
00:38:49,090 --> 00:38:53,781
Google SEO and podcast SEO.
When
you're doing like Google

714
00:38:53,781 --> 00:38:56,118
SEO, you're supposed to keep

everything original.

715
00:38:56,118 --> 00:38:59,332
You're like you're not supposed
to repeat,
you know, the same

716
00:38:59,332 --> 00:39:02,781
content in one article to
another article,
but when it

717
00:39:02,781 --> 00:39:06,486
comes to podcast SEO, like you
had mentioned,
Julia, that

718
00:39:06,486 --> 00:39:10,773
some of the information at the
bottom could
be, you know,

719
00:39:10,773 --> 00:39:14,450
your email address and links and
things of that
nature.

720
00:39:14,450 --> 00:39:19,184
So my question is, do you get
dinged for having that
same

721
00:39:19,184 --> 00:39:23,525
content at the bottom, repeated
between episodes, or do
you

722
00:39:23,525 --> 00:39:27,428
not get dinged for having like,
you know what I'm saying?


723
00:39:27,436 --> 00:39:30,146
Like every episode has the same
footer information.

724
00:39:30,146 --> 00:39:33,100
We'll call
it where it's like
your contact information, your

725
00:39:33,100 --> 00:39:35,690
links for
socials and stuff
like that.

726
00:39:36,080 --> 00:39:38,530
Does that make sense?
Julia Levine: Yeah, I understand

727
00:39:38,530 --> 00:39:41,655

what you're asking, and I
don't think that it has any

728
00:39:41,655 --> 00:39:45,634
negative
impact, at least not
to the extent of my knowledge.

729
00:39:45,634 --> 00:39:49,375
And I
think that because
podcast player SEO works

730
00:39:49,375 --> 00:39:53,701
differently
than Google SEO,
that it would make sense that it

731
00:39:53,701 --> 00:39:57,184
doesn't ding
you because the
podcast player algorithm is

732
00:39:57,184 --> 00:40:00,266
looking for
repetition.
It's looking for consent.

733
00:40:00,266 --> 00:40:03,960
Consistency.
It's
looking for emphasis and

734
00:40:04,080 --> 00:40:07,408
expertise, and so I mean I don't

know that my contact

735
00:40:07,408 --> 00:40:11,598
information is making any
difference in
there, but the

736
00:40:11,598 --> 00:40:14,230
player algorithm is looking for
wow.

737
00:40:14,230 --> 00:40:17,894
This person
talks about
podcasting in every single one

738
00:40:17,894 --> 00:40:20,250
of their episodes.

When someone searches for

739
00:40:20,340 --> 00:40:23,780
podcasting, we should probably

serve up this podcast because

740
00:40:23,900 --> 00:40:28,610
it's highly relevant, and so

it's based on it's like

741
00:40:28,820 --> 00:40:34,310
cumulative, and so the more

content you have, the happier

742
00:40:34,460 --> 00:40:37,094
the algorithm is.
I should say,
the more content

743
00:40:37,094 --> 00:40:39,993
you have about the same topic,
Marc Ronick: yeah, the Julia

744
00:40:39,993 --> 00:40:42,922
Levine: happier the
algorithm
is, and obviously this probably

745
00:40:42,922 --> 00:40:46,588
goes without saying,
but we
want to have different facets

746
00:40:46,588 --> 00:40:49,446
within our topic.
But we
always want to be

747
00:40:49,446 --> 00:40:53,626
talking about our core topic so
that the
algorithm learns.

748
00:40:53,626 --> 00:40:56,830
Like that is what this show is
about.

749
00:40:58,000 --> 00:41:00,250
Jason: One other thing I wanted
to ask too, because it's

750
00:41:00,250 --> 00:41:03,468
something I've noticed more.
My
big keywords, podcasting

751
00:41:03,468 --> 00:41:06,042
and podcasting strategy,
obviously
baked right into the

752
00:41:06,042 --> 00:41:08,642
title of my show.
Something I've noticed


753
00:41:08,650 --> 00:41:12,084
happening more frequently now,
and it's a very good thing when

754
00:41:12,084 --> 00:41:15,220
I search those keyword terms to
see where I'm appearing.

755
00:41:15,220 --> 00:41:19,068
It's
not just in the show.
Like if someone's searching for

756
00:41:19,068 --> 00:41:22,955
shows,
my podcast has moved up
significantly since I did my


757
00:41:22,963 --> 00:41:26,945
rebrand, but I've got multiple
episodes that are appearing in


758
00:41:26,953 --> 00:41:30,395
the episode tab, and that's
something I feel might get


759
00:41:30,403 --> 00:41:33,830
overlooked by some people that
you're only trying to rank and


760
00:41:33,838 --> 00:41:36,359
get visible for your actual show
as a whole.

761
00:41:36,359 --> 00:41:39,846
But getting relevant
terms,
and I think what's really added

762
00:41:39,846 --> 00:41:42,190
to that is I started doing
a
weekly show where it's a

763
00:41:42,340 --> 00:41:46,870
five-minute answer a specific

question that I've seen asked in

764
00:41:46,900 --> 00:41:50,362
the podcasting space.
So I know
people are looking

765
00:41:50,362 --> 00:41:53,230
for answers to that question.
Those ones are
starting to

766
00:41:53,230 --> 00:41:55,462
show up more, but I could give
in search.

767
00:41:55,462 --> 00:41:58,786
I could
see five or six of my
episodes for those keyword

768
00:41:58,786 --> 00:42:00,446
terms.
Is
there anything specific

769
00:42:00,446 --> 00:42:03,642
that we haven't talked about
that would
drive that, or have

770
00:42:03,642 --> 00:42:05,850
we already covered the basics
that would
help someone rank

771
00:42:05,850 --> 00:42:08,790
in that respect as well?
Julia Levine: So we've already


772
00:42:08,798 --> 00:42:11,718
covered the basics that would
help someone rank in that area.

773
00:42:11,718 --> 00:42:13,590

That, and I have to remember

774
00:42:13,770 --> 00:42:16,860
that's a good thing to point out

is that I typically work with

775
00:42:17,070 --> 00:42:20,220
beginners, and so we are

crafting their show from day

776
00:42:20,670 --> 00:42:24,123
one, and so we're talking about
what their core topic is and

777
00:42:24,123 --> 00:42:26,400
how to get their show in the

results.

778
00:42:26,400 --> 00:42:29,775
They're just the show as a
whole, but the search
results

779
00:42:29,775 --> 00:42:32,576
do break it into shows and
episodes.

780
00:42:32,576 --> 00:42:38,488
And so, yes, we
absolutely are
going to be showing up in that

781
00:42:38,488 --> 00:42:41,830
area as well,
as long as we
are following those best

782
00:42:41,830 --> 00:42:45,802
practices that we
talked about
of putting the keyword in the

783
00:42:45,802 --> 00:42:49,358
strategic places,
episode
titles specifically is important

784
00:42:49,358 --> 00:42:51,442
to show up in the
episodes
area.

785
00:42:51,442 --> 00:42:55,520
And I also have to say, Jason,
did you steal my
idea?

786
00:42:55,520 --> 00:42:57,970
I do the Friday five minute
episode.

787
00:42:58,450 --> 00:43:01,638
Jason: Oh, did I?
No, I honestly
the idea was

788
00:43:01,638 --> 00:43:04,848
this funny you say that because
I had thought of
the of doing

789
00:43:04,848 --> 00:43:08,146
that as an idea, and then we
were on one of the
morning

790
00:43:08,146 --> 00:43:10,844
shows, and Ralph brought it up,
and I was like, "Ralph,
did

791
00:43:10,844 --> 00:43:13,578
you steal my idea?
I was just about to roll this

792
00:43:13,578 --> 00:43:14,646
out.

Apparently, we're not.

793
00:43:14,646 --> 00:43:16,866
It's not just one person
thinking of this
really good

794
00:43:16,866 --> 00:43:19,155
idea here.
Julia Levine: Yes, apparently we

795
00:43:19,155 --> 00:43:20,840

are all just independently
brilliant.

796
00:43:20,840 --> 00:43:22,956
Yes, yes, absolutely Jason:
right.

797
00:43:22,956 --> 00:43:25,313
I think Marc Ronick: so.
Or the universe
is demanding

798
00:43:25,313 --> 00:43:28,100
that somebody put this damn show
on already.

799
00:43:28,100 --> 00:43:32,270
Who's
going to heed the call?
Jason: I'll have to start doing

800
00:43:32,270 --> 00:43:34,158
two a week.
Pull on Andy Dufresne.

801
00:43:34,158 --> 00:43:36,290
I want things done.

I'm going to have to do two a

802
00:43:36,350 --> 00:43:38,065
week.
Marc Ronick: Julia, I want to


803
00:43:38,073 --> 00:43:41,100
ask you a little bit about the
conference itself from your


804
00:43:41,108 --> 00:43:43,796
perspective, because we share
ours all the time.

805
00:43:43,796 --> 00:43:46,944
Which, by the
way, all three
of us will be on the podcasting

806
00:43:46,944 --> 00:43:50,162
morning show
tomorrow morning,
Thursday, talking all about our

807
00:43:50,162 --> 00:43:52,742
experience
and how we got to
where we are today.

808
00:43:52,742 --> 00:43:56,536
But with you, I want to
know
more about you and how you got

809
00:43:56,536 --> 00:43:58,740
to where you are with this

conference today.

810
00:43:58,740 --> 00:44:01,933
What first attracted you to
empowered
podcasting, and what

811
00:44:01,933 --> 00:44:05,310
are you most looking forward to
this
year coming up?

812
00:44:06,000 --> 00:44:09,198
Julia Levine: Yeah, so here's

the part where I should probably

813
00:44:09,264 --> 00:44:13,329
like have some type of filter.

But to be brutally honest with

814
00:44:13,396 --> 00:44:16,635
you, I applied to speak at

empowered podcasting too.

815
00:44:16,635 --> 00:44:19,352
I didn't know anything about the

conference.

816
00:44:19,352 --> 00:44:23,725
I was just trying to get more
visibility, and I'm
like,

817
00:44:23,725 --> 00:44:25,789
"Hey, here's a podcasting
conference.

818
00:44:25,789 --> 00:44:29,754
I would love to
speak at a
podcasting conference because

819
00:44:29,754 --> 00:44:33,811
this is what I do: get
myself
in front of some podcasters and

820
00:44:33,811 --> 00:44:37,403
apply to speak
and so, I
applied to speak, wasn't

821
00:44:37,403 --> 00:44:41,854
selected, totally cool,
but as
like a consolation prize, I got

822
00:44:41,854 --> 00:44:44,273
50% off my ticket or
something
like that.

823
00:44:44,273 --> 00:44:48,322
So I bought my ticket and was
like, "Well,
you know, I'll go

824
00:44:48,322 --> 00:44:51,346
and and see what this conference
is all
about.

825
00:44:51,346 --> 00:44:56,107
And then when it came time to go
to the conference, I
was like,

826
00:44:56,107 --> 00:44:58,917
"Introvert mode.
I don't want to go to this.

827
00:44:58,917 --> 00:45:02,829
And it
was literally like a 24
hour before decision of am I

828
00:45:02,829 --> 00:45:04,656
actually
going to.
Go to this?

829
00:45:04,656 --> 00:45:07,874
Am I not?
And I had maybe listened to


830
00:45:07,882 --> 00:45:11,433
podcasting morning show chat
back then, you know, once or


831
00:45:11,441 --> 00:45:15,275
twice, but I really didn't know
anything about what empowered


832
00:45:15,283 --> 00:45:19,410
podcasting was all about, what
your mission was, any of that


833
00:45:19,418 --> 00:45:21,560
stuff.
So it was a last minute

834
00:45:21,626 --> 00:45:23,999
decision.
I was like, you know
what?

835
00:45:23,999 --> 00:45:26,092
This isn't going to hurt
anything.

836
00:45:26,092 --> 00:45:28,756
It could be a good
opportunity
for me.

837
00:45:28,756 --> 00:45:32,663
Let me just go get out of my
comfort zone
and just do this.

838
00:45:32,663 --> 00:45:37,250
And I am so so glad that I did
because it's one
of the best

839
00:45:37,250 --> 00:45:40,640
conferences I have ever attended
in the podcasting
realm.

840
00:45:40,640 --> 00:45:44,655
But I attended conferences all
the time as a
teacher, you

841
00:45:44,655 --> 00:45:48,212
know tech conferences, library

conferences, teaching

842
00:45:48,279 --> 00:45:52,010
conferences, and it's just one

of the most well-rounded,

843
00:45:52,077 --> 00:45:54,986
intimate conferences that I have

ever been to.

844
00:45:54,986 --> 00:45:58,942
And that that 20-four hour
window was like me
not being

845
00:45:58,942 --> 00:46:02,440
selected as a speaker and
getting the 50% off, like


846
00:46:02,448 --> 00:46:04,833
that, is what spurred the whole
thing.

847
00:46:04,833 --> 00:46:08,373
And it was just, it was
meant
to work out that way.

848
00:46:08,373 --> 00:46:11,108
And I'm so so thankful that it
did.


849
00:46:11,116 --> 00:46:14,655
It was an amazing experience.
Jason: Who was the son of a that

850
00:46:14,655 --> 00:46:17,400

didn't you didn't select?
I know, I Marc Ronick: know.

851
00:46:17,400 --> 00:46:18,510
So
embarrassing with that
Jason: guy.

852
00:46:18,990 --> 00:46:20,784
Marc Ronick: We got Julia
Levine: a lot more
credibility

853
00:46:20,784 --> 00:46:23,630
over the last year, so I'm
sorry, Julia.

854
00:46:23,690 --> 00:46:27,410
Jason: If you saw the list of

amazing submissions that we have

855
00:46:27,560 --> 00:46:30,215
to submit, oh, I believe it's

not the easy.

856
00:46:30,215 --> 00:46:32,588
Again, like I've always told
everybody, we want
that

857
00:46:32,588 --> 00:46:35,616
process to be hard.
We want as many great people

858
00:46:35,616 --> 00:46:38,831
submitting,
and it gives us
even if we can't choose you for

859
00:46:38,831 --> 00:46:41,826
that specific
year.
I know for my, I'm putting a lot

860
00:46:41,826 --> 00:46:44,380
of people on file in my
head.
Like, okay, if they're coming

861
00:46:44,380 --> 00:46:45,850
back next year, they're

submitting next year.

862
00:46:45,850 --> 00:46:47,930
We want them.
We want to make sure we're


863
00:46:47,938 --> 00:46:50,212
continuing to put great people
on in the spotlight.

864
00:46:50,212 --> 00:46:53,188
So, yeah,
you're on this year.
Julia Levine: I don't envy your

865
00:46:53,188 --> 00:46:56,938
job, and I am so thankful to be
a presenter this year because of

866
00:46:56,938 --> 00:46:58,600

the experience I had last
year.

867
00:46:58,750 --> 00:47:02,790
I think I wouldn't have

appreciated it as much if that

868
00:47:02,850 --> 00:47:05,710
were my first time attending and

I was speaking as well.

869
00:47:05,710 --> 00:47:08,756
I wouldn't have kind of known
the
vibe and all of that

870
00:47:08,756 --> 00:47:10,212
stuff.
So I'm really glad that it

871
00:47:10,212 --> 00:47:13,485
worked
out this way and that I
was able to be an attendee first

872
00:47:13,485 --> 00:47:16,896
and now
return as a speaker.
So Marc Ronick: relatable too,


873
00:47:16,904 --> 00:47:19,822
because and Jason, I know you
could speak to this too, but I


874
00:47:19,830 --> 00:47:23,525
think a lot of us, when we apply
to speak at these different


875
00:47:23,533 --> 00:47:27,576
conferences for the first time,
and then we get denied, we a lot

876
00:47:27,576 --> 00:47:30,740

of us get bitter about it.
Like, let's just be real, right?

877
00:47:30,740 --> 00:47:33,464
Like,
I was very rational.
Jason: No, I felt I handled it


878
00:47:33,472 --> 00:47:36,248
very well.
Marc Ronick: Oh yeah, sure you


879
00:47:36,256 --> 00:47:38,842
did.
But yeah, so that's the thing is

880
00:47:38,842 --> 00:47:42,070
that, like, I
appreciate you
sharing this, Julia, because you

881
00:47:42,070 --> 00:47:47,535
could have
just given up on it
altogether, and I think both you

882
00:47:47,535 --> 00:47:51,556
and the
community would have
lost out on a lot of different

883
00:47:51,556 --> 00:47:53,138
things.
Both
being a part of the

884
00:47:53,138 --> 00:47:55,562
having you as a part of the
community and
all this

885
00:47:55,562 --> 00:47:58,830
knowledge that you can share
with us now, and sometimes
it

886
00:47:58,830 --> 00:48:02,905
is a little bit of a courtship
between the speaker
and the

887
00:48:02,905 --> 00:48:06,290
event, right?
We got to get to know you, and

888
00:48:06,290 --> 00:48:08,775
sometimes
it's hard to select
people that we've never met,

889
00:48:08,775 --> 00:48:10,650
we've never
talked to for the
first time.

890
00:48:10,710 --> 00:48:13,154
And I think a lot of conferences

can say the same thing.

891
00:48:13,154 --> 00:48:17,110
I think that's why podcast
movement this
year has decided

892
00:48:17,110 --> 00:48:21,170
to open up some of the speaker
selection to the
podcast

893
00:48:21,170 --> 00:48:23,822
community, and they're letting
people vote on it,
right?

894
00:48:23,822 --> 00:48:27,041
For that very reason, because
they, I'm sure they know
they

895
00:48:27,041 --> 00:48:29,490
don't know everybody, so it's
hard to do that.

896
00:48:29,490 --> 00:48:33,029
So I just,
I really, and I
thank you too for sharing that

897
00:48:33,029 --> 00:48:36,368
and being so
honest about it.
And yeah, I'm grateful that

898
00:48:36,368 --> 00:48:39,725
you're coming back
this year.
Julia Levine: Yeah, I'm really


899
00:48:39,733 --> 00:48:42,795
looking forward to it.
Seeing the people again that are

900
00:48:42,795 --> 00:48:46,630

returning that I connected
with last year, but also meeting

901
00:48:46,630 --> 00:48:51,520
new
people because the
community that you all carefully

902
00:48:51,520 --> 00:48:55,480
curate is
just the best group
of people.

903
00:48:56,440 --> 00:48:58,435
Marc Ronick: Oh, thank you,

that's awesome.

904
00:48:58,435 --> 00:49:00,178
All right, any other questions
for Julia?

905
00:49:00,178 --> 00:49:02,717
I
know we have a couple other
things, including some giveaways

906
00:49:02,717 --> 00:49:06,226

and how you can get some free
tickets to Empowered Podcasting.

907
00:49:06,226 --> 00:49:07,104


Any questions?

908
00:49:07,104 --> 00:49:09,120
Other questions for Julia?
You guys good?

909
00:49:09,630 --> 00:49:12,003
Jason: I'm good, Julia.
Again,
thank you for all that.

910
00:49:12,003 --> 00:49:13,536
I'm sorry, Richard.
If you got
something, I know

911
00:49:13,536 --> 00:49:15,060
I'm good.
I just want to thank you for


912
00:49:15,068 --> 00:49:17,100
joining us.
This is always informative.

913
00:49:17,910 --> 00:49:19,350
Marc Ronick: Yeah, pleasure.
Julia Levine: Thank you.

914
00:49:19,620 --> 00:49:21,132
Marc Ronick: So let me, since

I've teased it.

915
00:49:21,132 --> 00:49:23,556
No, we have a giveaway we have
to share too.


916
00:49:23,564 --> 00:49:27,362
But since I teased it, I'll just
lead off and then I'll let you


917
00:49:27,370 --> 00:49:30,518
gentlemen chime in too.
But we had some volunteers for

918
00:49:30,518 --> 00:49:33,848
the
conference have to pull
out unexpectedly, unforeseen


919
00:49:33,856 --> 00:49:37,236
circumstances.
They couldn't make it work, so

920
00:49:37,236 --> 00:49:39,904
we have now a
total of around
six.

921
00:49:39,904 --> 00:49:41,882
You know, more the merrier,
really.

922
00:49:41,882 --> 00:49:45,220
But we
want to try to fill
another six spots for

923
00:49:45,220 --> 00:49:48,586
volunteers, and in
return, we
will give you a free ticket.

924
00:49:48,586 --> 00:49:51,510
You will have full
access to
the event.

925
00:49:51,510 --> 00:49:54,604
You'll all we'll ask is
occasionally we may
have to

926
00:49:54,604 --> 00:49:57,550
pull you away to help us with
certain things,


927
00:49:57,558 --> 00:50:00,276
responsibilities going on, but
we want to.

928
00:50:00,276 --> 00:50:03,432
Give you that
ticket, let you
enjoy the conference, get to

929
00:50:03,432 --> 00:50:06,420
know this
awesome community,
as Julia had put it.

930
00:50:06,420 --> 00:50:10,299
And all you got to do is
say,
"Yeah, I want in on this, and

931
00:50:10,299 --> 00:50:12,360
we'll sit down and talk to

you, make sure it's a good fit,

932
00:50:12,750 --> 00:50:15,840
and then hand you your free

ticket, and you will you'll join

933
00:50:15,870 --> 00:50:18,700
us in August.
Any other, any
else,

934
00:50:18,700 --> 00:50:21,634
anything's?
Let me try to get my words in

935
00:50:21,634 --> 00:50:23,275
order here.
Any
other things you guys want

936
00:50:23,275 --> 00:50:25,320
to add?
Yeah, and you're not
kidding

937
00:50:25,320 --> 00:50:29,054
with the type of people.
I mean, we have everything from

938
00:50:29,054 --> 00:50:31,799
the new podcaster to podcast
Hall of Famers.

939
00:50:31,799 --> 00:50:35,300
So you are
literally going to
get the full gamut of different

940
00:50:35,300 --> 00:50:39,022
types of
content creators and
be able to learn from them, have

941
00:50:39,022 --> 00:50:41,447

conversations from them, and
potentially start collaborations

942
00:50:41,447 --> 00:50:45,755

with them down the road.
So, yeah, I'm with you there,

943
00:50:45,755 --> 00:50:47,620
Rich.

It's a really powerful weekend

944
00:50:47,650 --> 00:50:50,300
with some really impressive

people.

945
00:50:50,300 --> 00:50:52,836
Absolutely, Jason: 100.
Marc Ronick: Yeah, absolutely.


946
00:50:52,844 --> 00:50:55,087
And just to do that again, it's
empoweredpodcasting.com Just do

947
00:50:55,087 --> 00:50:58,962
the contact us form and let us
know you're interested in


948
00:50:58,970 --> 00:51:00,190
volunteering.
Go ahead, Rich.

949
00:51:01,090 --> 00:51:04,882
Rich is looking right now.
Oh,
you're looking in the

950
00:51:04,882 --> 00:51:07,815
chat.
Yes, yeah, I've had that

951
00:51:07,815 --> 00:51:09,987
multiple
times happen at
different conferences.

952
00:51:09,987 --> 00:51:12,600
Yep, beautiful.

Let's shout out some of our

953
00:51:12,750 --> 00:51:17,220
sponsors that are helping us

make this a success before the

954
00:51:17,490 --> 00:51:21,116
event even happens.
So our title
sponsor is the

955
00:51:21,116 --> 00:51:24,026
content creators accountant?
Big shout out to
Ralph.

956
00:51:24,026 --> 00:51:25,850
We got Bourbon Barrel
Podcasting.

957
00:51:25,850 --> 00:51:29,630
Jennifer's been in
the chat
the entire afternoon or the the

958
00:51:29,630 --> 00:51:31,904
entire Rich: show.
Jennifer, thank you
for

959
00:51:31,904 --> 00:51:33,725
helping us be a successful
event.

960
00:51:33,725 --> 00:51:36,245
Maker's Machine.
We
talked to Shay and Adam

961
00:51:36,245 --> 00:51:39,272
last week.
Also, MoPod will be
sponsoring

962
00:51:39,272 --> 00:51:43,520
one of our pre-party events.
Moving on to our creator


963
00:51:43,528 --> 00:51:47,655
partners, we got the Trend
Report podcast, Mozan Wellness,

964
00:51:47,655 --> 00:51:51,325
the podcast teacher.
There she is right now.

965
00:51:51,325 --> 00:51:53,525
We've been talking
to Julia
the entire time.

966
00:51:53,525 --> 00:51:56,888
Glad to have you as one of our

content creator partners.

967
00:51:56,888 --> 00:52:01,830
Also, success on social Volt

Productions, your brand

968
00:52:02,130 --> 00:52:03,598
amplified, and Cassiano

Creative.

969
00:52:03,598 --> 00:52:06,995
I know BC's been in the chat the
entire time.


970
00:52:07,003 --> 00:52:11,334
Grateful to have you both as our
creator partners, and then some

971
00:52:11,334 --> 00:52:13,770
of our in-kind partners as
well.

972
00:52:13,920 --> 00:52:18,810
Want to shout out Podfest, also
Home Mastery Studio, and Pod

973
00:52:18,900 --> 00:52:20,238
Glue.
Our friend Janaid, who's
going

974
00:52:20,238 --> 00:52:25,645
to be running the AV?
Shouts out to Pod News and Pod


975
00:52:25,653 --> 00:52:30,170
Page, Webby AI, Military Creator
Con, and Earbuds Podcast


976
00:52:30,178 --> 00:52:34,410
Collective, and then also the
Podcast Professionals


977
00:52:34,418 --> 00:52:39,020
Association.
We truly appreciate every single

978
00:52:39,020 --> 00:52:42,521
one of you.
Thank
you for making EPC three

979
00:52:42,521 --> 00:52:47,830
a success before we even get to
the venue, and if you are

980
00:52:47,920 --> 00:52:52,240
watching right now, you want a

shout out from me next week or

981
00:52:52,540 --> 00:52:55,900
every week after that, and you

know be a part of this success,

982
00:52:56,020 --> 00:52:59,227
be a part of the community in a
real official way.

983
00:52:59,227 --> 00:53:01,346
Reach out to me.
We'd love to have you as a


984
00:53:01,354 --> 00:53:02,435
sponsor.
We'll have that conversation.

985
00:53:02,435 --> 00:53:05,946
So that's my
piece.
I appreciate Marc Ronick:

986
00:53:05,946 --> 00:53:07,218
awesome.
Thank you,
Rich.

987
00:53:07,218 --> 00:53:11,970
And no show next week.
We are back july 22 Jessica


988
00:53:11,978 --> 00:53:15,594
Schiller is joining us for
awesome conversation.

989
00:53:15,594 --> 00:53:19,248
Looking
forward to that.
And before we go, Jason, do you

990
00:53:19,248 --> 00:53:22,400
want to share
a little bit
about the giveaway we're doing.

991
00:53:22,670 --> 00:53:24,880
Jason: Yeah, as I said, I should

have put it next to me.

992
00:53:24,880 --> 00:53:28,856
So last week I had the visual,
but as
you know or may not

993
00:53:28,856 --> 00:53:31,354
know, when you purchase your
ticket to
Empowered Podcasting

994
00:53:31,354 --> 00:53:33,800
to the Empowered Podcasting
Conference,
you are

995
00:53:33,800 --> 00:53:38,534
automatically entered to win a
brand new Shure MV Seven
Plus

996
00:53:38,534 --> 00:53:40,680
microphone.
So get your ticket.

997
00:53:40,680 --> 00:53:43,711
You're getting access to
all
of this incredible information

998
00:53:43,711 --> 00:53:47,090
and networking, and
just like
we said, the hottest weekend of

999
00:53:47,090 --> 00:53:49,398
the summer is
happening August
21st through 23rd.

1000
00:53:49,398 --> 00:53:53,190
Just for showing up,
you're
going to get a chance to win a

1001
00:53:53,190 --> 00:53:55,138
brand new Shure MV7 Plus

microphone.

1002
00:53:55,138 --> 00:53:57,550
So one last
time@poweredpodcasting.com get


1003
00:53:57,558 --> 00:54:01,266
your ticket.
Actually, well, Julia, share

1004
00:54:01,266 --> 00:54:05,590
your link.
Julia Levine: Yeah, it's


1005
00:54:05,598 --> 00:54:09,162
thepodcastteacher.com/epc and
then you'll just put in the


1006
00:54:09,170 --> 00:54:12,510
generic code of EPC 20 to get
your 20% off.

1007
00:54:13,230 --> 00:54:15,642
Jason: There you go.
So if you
do that before july

1008
00:54:15,642 --> 00:54:17,585
15, you'll take advantage of the
savings.


1009
00:54:17,593 --> 00:54:21,621
Ticket prices will go up to 299
on july 15.

1010
00:54:21,621 --> 00:54:25,205
That will be the
last price
increase, but we'd like you to

1011
00:54:25,205 --> 00:54:27,645
take advantage of
this now.
Get your tickets.

1012
00:54:27,645 --> 00:54:31,250
If the last hour hasn't
convinced
you to join us in

1013
00:54:31,250 --> 00:54:34,385
Charlotte, go back and listen to
some of the
past episodes

1014
00:54:34,385 --> 00:54:37,709
because one of them is damn sure
going to make
you want to join

1015
00:54:37,709 --> 00:54:39,308
us.
But we're looking forward to

1016
00:54:39,308 --> 00:54:42,148
having a
great weekend.
And again, empowered podcasting.

1017
00:54:42,148 --> 00:54:43,693
I'm sorry.

Use Julia's link.

1018
00:54:43,693 --> 00:54:47,410
Forget I said anything.
Get your ticket from
Julia's

1019
00:54:47,410 --> 00:54:48,310
link.
Awesome.

1020
00:54:48,550 --> 00:54:50,641
Marc Ronick: Thank you.
Well,
Julia, thank you again,

1021
00:54:50,641 --> 00:54:54,000
Rich, Jason,
Jason.
Thank you for taking the lead

1022
00:54:54,000 --> 00:54:54,960
today.
Appreciate you.

1023
00:54:54,960 --> 00:54:57,952
We
are, like I said, not back
next week.

1024
00:54:57,952 --> 00:55:02,040
We are back july 22 With
an
all new empowered podcasting

1025
00:55:02,370 --> 00:55:05,970
live, come join us, and of

course, come join us in August,

1026
00:55:06,240 --> 00:55:09,166
as Jason said, for that hottest
weekend of the summer.

1027
00:55:09,166 --> 00:55:12,600
So until then, make it a great
day,
everybody.

1028
00:55:12,600 --> 00:55:13,320
Take care.