515. Why Podcasters Need a Publicity Plan

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Marc Ronick: Good morning

podcasters.

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Today is Tuesday May the 12th,
2026 and today we're
talking

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publicity and reputation with
publicist Cyndee Harrison
and

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why podcasters need a plan
before their growing visibility

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brings public exposure,
responsibility and new


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challenges.
So if you're listening live on

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the share
button top right hand side of

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00:00:32,203 --> 00:00:35,893
the screen and share it

however clubhouse lets you.

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And if you're catching us via

podcast, YouTube, LinkedIn, etc,

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00:00:40,991 --> 00:00:43,910
please share this with a fellow
podcaster.

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And now give us about 30 seconds
and we'll get things
rolling.

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Thanks for being here.
The podcasting morning chat is


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powered by ironic media, helping
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grow great shows, and by content
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Good
morning again, podcasting
morning show.

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Thank you for
being here.
I am your host, Mark ronick, and

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currently on stage
with me.
We have Ralph Estep, DR Fay, Sid

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Meadows, Alex Baellish,
BC
babbles, and we also have our

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guest here, Cyndee Harrison, who

we will get to momentarily.

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So yes, like I said, joining us
today, Cyndee Harrison and she

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is going to help us dig into

this whole concept of publicity

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and how to handle that.
So we'll
dig in to that in

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just a second.
First, I want to dig into some


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housekeeping items for you.
First, empowered podcasting,


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live, our live stream every
other Wednesday returns


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tomorrow, Wednesday at 1pm
Eastern.

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That's Wednesday the
13th,
with one of our events creator

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00:02:02,200 --> 00:02:07,359
partners, and somebody I
think
may be familiar to many of you,

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00:02:07,359 --> 00:02:11,620
Sid Meadows is joining us.

We'll dig into Sid's success

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monetizing his podcast in 2026

which is some of what he'll

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share at the conference, as well

as a speaker, his experiences

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in podcasting, and, of course,
his
experience at empowered

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podcasting.
So join us.

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All you
got to do is go to
podcasting morning show.com/epc,

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live and
get all the info
there, and that just reminded

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me, I think I need
to update
that page for tomorrow's show,

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so I will make
sure to do that
first thing after this show.

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So we got
Cyndee here today
because Ralph actually just

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hired her recently
as his own
publicist.

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So I think the best way to do
this is to go
hand it to Ralph

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to introduce our guest, and then
we'll get
things going.

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Go ahead, Ralph, good morning.
Ralph Estep Jr: Good morning.


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Mark, good morning, Cyndee.
And today, joining us is Cyndee

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Harrison.
Cyndee is a publicist who works

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with individuals and
brands on
publicity, reputation, messaging

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and public exposure.

We're going to talk about what

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podcasters should know before

they step further into the

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spotlight.
Now today's
conversation is

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especially important for podcast
hosts, for
creators, business

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owners and anyone using media to
grow their
voice.

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We're going to talk about how
publicity works, what can go


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wrong, how to prepare, and why
having the right support


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matters.
So that's exactly so Cyndee, so

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glad that you could
be here
today.

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Cyndee Harrison: Thank you for

having me.

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I'm really excited for the
conversation.

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Marc Ronick: And what a great

guest.

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Like if you're not watching the
video right now,
she's got her

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microphone like she knows how to
be a good
podcast guest.

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We have no audio problems.
The video looks great.


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This is a great example of a
good guest right out of the


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gate.
Well, Cyndee Harrison: it's

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early yet.

It's early.

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Marc Ronick: Great to be here.

So Ralph, do you want to to kick

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things off with your first

question?

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Ralph Estep Jr: Sure,

absolutely.

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And Mark You and I had talked a
little bit before
the show.

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We talked about why I hired
Cyndee, and I think we can


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start there.
Marc Ronick: Yeah, let's see.

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Ralph Estep Jr: So the reason

that I hired Cyndee is my shows

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are starting to grow.
My
influence is starting to

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grow.
And I said, you know, I need to

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take it to the next level.
And I met Cyndee through the

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podcast
Professionals
Association, and I had just

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reached out to her, and
I
said, Cyndee, is this something

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you do?
Is this
something you could

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help someone grow their
influence, get me in
front of

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new audience?
And she said, Oh yeah, Ralph.

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She said,
that's exactly what
I do.

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So we struck up a conversation,
and we
become fast friends.

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I would say, you know, we
bounced a lot
of ideas off

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each other.
She just got finished her team


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building, I guess you call it a
press kit, and super impressive

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press kit, she makes me look
better than I could ever have


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been.
So I'm super excited about how

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having her help me really
take
it to the next level.

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I've shared with her, sort of my

hopes and dreams of what I

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want to accomplish.
Much in
podcasting, in the

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greater, you know, sphere of
influence.

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So
that's really the reason
that I hired Cyndee.

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But Cyndee, I want
to jump
into our first question, because

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a lot of people don't
know
what a publicist does.

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Can you explain your role, the
types
of clients and

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situations you typically help
people with?

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Cyndee Harrison: Sure, well, and

thank you again for I am

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really excited, Ralph, you are
such a
great use case, because

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there are so many business
owners,
creators and leaders

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who work so hard to build a
brand and to
build in the case

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of podcast hosts, to build an
audience, and
so for podcast

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hosts specifically, it's always
interesting to see what a bank,

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if you will, of content is

available.

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But so many times that Bank of
content, those
videos, those

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show notes, those blog posts,
tend to live within
four

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walls, and at one time, that
wasn't such a problem,
because

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the audience would come and step
into those four walls
with

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that podcast host and enjoy that
content, and then business


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could transact or, you know, it
just sort of played out really


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naturally.
You know, we all build these

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silos around
ourselves
unintentionally, so a publicist

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can help you stretch
out of
that, and is typically known for

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connecting you with
mainstream
media.

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So, and I use that word very,
very carefully,
and I would

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love to hear how you guys agree
or disagree with
this, I feel

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like podcasting is now
mainstream, and so I am open


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to calling mainstream media
something else, but when I am


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using that word, I am thinking
of what we have traditionally


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called mainstream media, like
newspapers, magazines, places


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and media that have broader and
different audiences who are


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interested in what you're doing.
Marc Ronick: Yeah, I think that

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a lot of us, or a lot of
people, are now accepting

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podcasting
more as mainstream
media.

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I don't think it's quite there,
just in this just in the sense

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of the perspective of the public

eye.

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I don't know that everybody yet
considers it mainstream
media,

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but for all intensive purposes,
I think, I do think it
is, now

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these days, lot of people
referring to that as
their

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source for information, etc.
So we'll see.

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But I think
before we know it,
everybody's gonna just lump that

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in with the
rest of the media
out there.

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Cyndee Harrison: I agree.
Yeah,
when I first started my

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first foray into podcasting, I
was an
internal publicist for

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someone who had a really big
audience,
and CBS actually

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came to him and said, you know,
we're dipping a
toe.

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This was in the play.it days.
Does anyone remember play
dot?

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Marc Ronick: I don't.
Cyndee Harrison: At the time,


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they were calling it syndicated,
which I think would now be


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essentially a network anyway.
I'm just interested to see if


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anyone remembers that.
But it was C It was a CBS

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product, and
we were so
fortunate because we would show

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up at the local radio
station.
They would provide all of the

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infrastructure.
We just
lined up guests, spoke

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to them.
It was a great show.

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And what
they kept saying
repeatedly was we have to, in

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order to find
that podcast
audience, we've got to get you

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on other podcasts,
and we have
to figure out.

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And it was so funny because at
that
time, the podcast

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listening audience, the
population that
was engaging

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with podcasts, was such a
specific and tiny slice
of of

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everyone.
And it's been really nice in the

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past few
years.
That was in 2015 and it's been

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really nice to kind of re

enter podcasting and go, Oh,

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these were the days that folks

in the business were looking

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forward to, back when I was

first trying to crack the code

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on, how do we grow this thing?

How do we engage with sponsors?

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How do we get advertisers like,
how is this so it's been really

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an interesting time.
It's like,
I've time hopped

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in.
I Marc Ronick: hear ya.

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So let me
ask you when you
hear the word, well, I should

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say, when people
hear the word
publicity, they often think it

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only means press
or attention,
right?

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How would you define publicity
in a more
complete way.

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Cyndee Harrison: So I tend to

put it all in the bucket of

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reputation, because reputation,
if you think about the good old

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days, reputation used to be a

work product, right?

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So I'm from a small town in East
Tennessee,
and I grew up

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knowing and believing that if
you do the
work, you earn the

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reputation, and the rest will
take care of
itself.

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And that applied to pretty much
everything.

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And
nowadays, like, if you do
a Google search for reputation


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management, which is what I
really call what I do, what is


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it talking about?
It's all talking about AI,

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online
visibility, the ability
to be found.

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Found as the subject
matter
expert that you are Marc Ronick:

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00:10:04,928 --> 00:10:06,694
awesome.
Anyone
else have another

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question along these lines?
We have plenty of
questions

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for her, but I just want to make
sure that everyone
else can

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pop in if they'd like, Oh, all
right.

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Well, Ralph, do
you want to
take the next Ralph Estep Jr:

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one absolutely
and so the next
question is, from podcast is a

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powerful
platform now, and
from your perspective, why

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should
podcasters think about
publicity different than someone

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with
their traditional
business?

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And actually, this goes along
the
lines of what you and I've

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had many conversations about
now,
and that is, how do we

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you know, one of the things you
said to me
when you were

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building my press kit is like,
well, we're not
going to be

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starved for material for you.
But how do we bridge
that, you

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know, how should podcasters
against the audience
we're

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00:10:44,660 --> 00:10:47,478
talking to you today?
How should podcasters think

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about
publicity differently
than someone with a traditional

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business?
I know you've worked with

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traditional businesses.
We
talked a little bit about

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that before the show.
You actually
work with some

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pawn businesses that they
actually had a reality
TV

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show, which is really cool, but
you know, how do you bridge


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that gap between the podcast and
the traditional business?

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00:11:05,879 --> 00:11:08,030
Cyndee?
Cyndee Harrison: So that's a


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00:11:08,038 --> 00:11:10,566
great question.
I think it sort of goes back to

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what I alluded
to a little
earlier.

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How podcasters put so much into
building their show, right?

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They pour everything into
growing and
sort of feeding

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and watering that audience, and
now there are
so many golden

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nuggets that tend to be buried
within that podcast
ecosystem.

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So what I think my job as a
publicist, specifically
for

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podcasters, is is to help them
take that and mine that
gold

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and share it with journalists
and others who are
are looking

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for that content.
You know, all of us are old


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enough to remember the days when
reporters, you know, I mean,


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television news, was the way we
got our information every single

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day.
You know, folks read the

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newspapers to start their day,

and then we've seen a decline of

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it, but now we're seeing like in

real time.

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AI tools are looking for
verifiable sources, so media


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is scrambling to make this huge
comeback, and as a result, there

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are journalists who have been
starved.

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They've been starved of

budget.

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They've been starved of all the
luxuries of their
timeline.

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They're hungry to connect with
people who can lend
expertise

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and lend a unique kind of AI,
which is authentic
insight to

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the stories that they are now
charged with producing.


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So that's the media side of it.
And what's really nice is that


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that findability, that that look
that is coming from the


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perspective of media, is really
beneficial for an entirely


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different audience.
And I want to talk a little bit

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about what
podcasters goals
are.

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And I don't know if any of your
audience, ever you know, states

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this as a goal, but nowadays

there are monetization

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opportunities, whether that's a
brand partnership or an

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advertising partnership.
And the
reality is that a lot

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of those network executives or
sponsors
or brand partners,

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they may never have the time to
take a
deep dive into all that

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gold that's laying there in your

many, many podcast episodes.

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So they you need to make sure
that
you are serving them up

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00:13:41,664 --> 00:13:46,229
little golden nuggets in the
highly
visible media hits.

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It's really, really an important
way to make
sure that you're

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tapping into that second
audience, that non
listening

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audience that has a lot of
influence over your your


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00:13:57,799 --> 00:14:00,090
show's success, and Ralph Estep
Jr: that's kind of
what you're

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00:14:00,090 --> 00:14:01,820
doing for me, right?
I mean, that's the whole point.

241
00:14:01,820 --> 00:14:03,110

I think, I hope I don't offend

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00:14:03,110 --> 00:14:05,750
anybody when I say, you, you

said part of your job is Kissing

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00:14:05,750 --> 00:14:08,095
Frogs.
And I thought that was a


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00:14:08,103 --> 00:14:11,450
really interesting way to put
it, but it is the truth, right?

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Cyndee Harrison: It's 100%

Kissing Frogs.

246
00:14:13,292 --> 00:14:17,024
It's much like taxes.
I could do my own taxes.


247
00:14:17,032 --> 00:14:21,107
I could paint my own car.
I there's a lot of things I

248
00:14:21,107 --> 00:14:23,717
could
do myself.
And so we live in a world where

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darn near anything
is
available to us.

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00:14:26,174 --> 00:14:30,189
And so I do believe that the
work of a
professional

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00:14:30,189 --> 00:14:34,220
publicist is helpful when you
reach a certain
level of and

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00:14:34,220 --> 00:14:38,415
Ralph, I'm not pandering to you,
but I mean,
you have reached a

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00:14:38,415 --> 00:14:41,996
certain level where you have
built a bank of
content, and

254
00:14:41,996 --> 00:14:45,266
you've built an audience that
it's time for you
to take that

255
00:14:45,266 --> 00:14:47,168
step up.
But not every podcast host has

256
00:14:47,168 --> 00:14:49,655
to start
there.
There are a lot of things that

257
00:14:49,655 --> 00:14:55,400
you can do to get that
media
attention entirely on your own.

258
00:14:55,700 --> 00:14:58,631
Marc Ronick: Can you give us an
example Cyndee Harrison: for

259
00:14:58,631 --> 00:14:59,912
sure?
So
there are two.

260
00:14:59,912 --> 00:15:02,250
Tools.
Have you heard of HERO Help a

261
00:15:02,250 --> 00:15:04,800
Reporter
Out?
Yes, that's one of my favorite

262
00:15:04,800 --> 00:15:06,929
tools, for a number of

reasons.

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00:15:06,929 --> 00:15:11,015
That's one of many.
There's muck rack and quoted and

264
00:15:11,015 --> 00:15:14,449

I'll think of others.
I'll think of others.

265
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But there are all
sorts of
tools where journalists go to

266
00:15:18,675 --> 00:15:23,759
try to connect with people
who
can serve as a source, and so

267
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that's a great place to
start.
You can subscribe to heyro.

268
00:15:27,830 --> 00:15:30,530
Heyro Originally, they've

changed the acronym now, but it

269
00:15:30,530 --> 00:15:33,410
originally stood for Help a

Reporter Out, and it meant

270
00:15:33,410 --> 00:15:37,290
exactly that.
So imagine the job
of a

271
00:15:37,290 --> 00:15:41,960
journalist and you have been
assigned a story and you
have

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fleshed it out.
Now, if you're a journalist, you

273
00:15:45,538 --> 00:15:48,581

obviously can't just give your
opinion on everything.

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It is
your job to connect with
people who are experts in the

275
00:15:52,315 --> 00:15:55,145
field and
do your research.
You've put it all together, and

276
00:15:55,145 --> 00:15:57,875
then your
editor says, not
enough sources.

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00:15:58,115 --> 00:16:00,515
So what do you do?
It's like,
I'm at deadline.

278
00:16:00,515 --> 00:16:03,275
I'm freaking out.
So someone very smartly


279
00:16:03,283 --> 00:16:09,200
invented this system for just
putting the word out, and if you

280
00:16:09,200 --> 00:16:14,175

subscribe to to lists like
that, then you get insight, and

281
00:16:14,175 --> 00:16:16,913
it
will teach you how
journalists operate.

282
00:16:16,913 --> 00:16:22,096
You'll see in real
time, the
types of angles that they work

283
00:16:22,096 --> 00:16:25,700
on now in your field.

So let's take Ralph as an

284
00:16:25,700 --> 00:16:28,871
example.
In the personal finance
for or

285
00:16:28,871 --> 00:16:33,855
creator economy, you can just
start watching what are


286
00:16:33,863 --> 00:16:39,563
articles that are the angles
that align with his expertise,


287
00:16:39,571 --> 00:16:45,089
and then you're very welcome to
now in those examples, those are

288
00:16:45,089 --> 00:16:48,160

situations where those are
reporters that are under


289
00:16:48,168 --> 00:16:51,455
deadline, so you're that's when
I say it's Kissing Frogs,


290
00:16:51,463 --> 00:16:56,015
because you have people like me
who employ an entire team who do

291
00:16:56,015 --> 00:17:00,667

nothing else but watch these,
just like you would watch like A

292
00:17:00,667 --> 00:17:02,894

stock ticker.
They're watching these all the

293
00:17:02,894 --> 00:17:05,435
time for
opportunities.
This not the only way you can

294
00:17:05,435 --> 00:17:08,950
also just find, oh,
there's a
reporter who just wrote an

295
00:17:08,950 --> 00:17:10,990
article about my area
of
expertise.

296
00:17:10,990 --> 00:17:14,470
I'm going to give them a couple
of days to finish
this, and

297
00:17:14,470 --> 00:17:18,770
I'm going to just reach out and
introduce myself
and say, Hey,

298
00:17:18,770 --> 00:17:21,931
noticed this article.
I saw the finished
piece, I

299
00:17:21,931 --> 00:17:23,573
really align with this
perspective.

300
00:17:23,573 --> 00:17:27,214
And next time you
need a
subject matter expert, I'd love

301
00:17:27,214 --> 00:17:29,735
to collaborate with
you.
Marc Ronick: Very cool.

302
00:17:29,735 --> 00:17:32,025
Thank
you for the examples.
I think that's really helpful

303
00:17:32,025 --> 00:17:34,802
for a lot
of us, because I
think there are plenty of people

304
00:17:34,802 --> 00:17:37,949
in our audience
that may not
be ready yet for a publicist,

305
00:17:37,949 --> 00:17:40,429
but they're intrigued
by this
conversation.

306
00:17:40,429 --> 00:17:43,290
So, yeah, the more we can
provide, I think
the better.

307
00:17:43,290 --> 00:17:45,020
But Dr, I think you had a
question.

308
00:17:45,020 --> 00:17:47,030
D.R.
Fay: Yeah, I have a
question.

309
00:17:47,030 --> 00:17:51,618
As soon as you mentioned HERO, I
perked up
because I have

310
00:17:51,618 --> 00:17:56,256
access to Haro through press.
I forgot the
platform that I

311
00:17:56,256 --> 00:17:59,656
belong to.
I just don't know how to use

312
00:17:59,656 --> 00:18:02,432
Haro.

I'm I think I need, like, a

313
00:18:02,513 --> 00:18:06,725
YouTube video tutorial or

something on how to use it

314
00:18:07,565 --> 00:18:10,459
Cyndee Harrison: well.
And I am
not in it every day.

315
00:18:10,459 --> 00:18:13,057
My team spends a lot more time
in it.

316
00:18:13,057 --> 00:18:16,505
So
just the quick so I'm
certain that someone has

317
00:18:16,505 --> 00:18:21,371
invented a
YouTube tutorial.
The basic premise, though, is

318
00:18:21,371 --> 00:18:28,181
that they
want you to submit
responses, typically in very

319
00:18:28,181 --> 00:18:33,770
specific
answers to questions.
And so they, also, most of the


320
00:18:33,778 --> 00:18:37,190
journalists that we work with,
are very, very deliberate.

321
00:18:37,190 --> 00:18:41,510
They
are trying to figure out,
how does AI play into all of

322
00:18:41,510 --> 00:18:43,910
this.

And so I would encourage you to

323
00:18:43,910 --> 00:18:47,510
separate yourself.
If you are
responding to a hay

324
00:18:47,510 --> 00:18:50,030
row in you say, it hay row?
What do I say?

325
00:18:50,000 --> 00:18:52,488
D.R.
Fay: I say, HARO, but it's,
it

326
00:18:52,488 --> 00:18:54,689
might be HERO.
Cyndee Harrison: I have an


327
00:18:54,697 --> 00:18:57,404
accident, so I D.R.
Fay: I'm in Nashville, so I


328
00:18:57,412 --> 00:19:00,460
know girl, I know Cyndee
Harrison: rep down south.


329
00:19:00,468 --> 00:19:02,918
I have lived in the Midwest 25
years, never know.

330
00:19:02,918 --> 00:19:05,876
Like
anything.
I say I'm like, I don't know

331
00:19:05,876 --> 00:19:10,991
with my and so, you
know, when
I've done it, I think the

332
00:19:10,991 --> 00:19:13,760
biggest benefit is, and I'm

curious, and I won't put you on

333
00:19:13,820 --> 00:19:17,405
the spot, but I'm curious, how

frequently do you check it?

334
00:19:17,465 --> 00:19:18,695
D.R.
Fay: I don't, because I
don't

335
00:19:18,695 --> 00:19:22,369
know how to use it, and it,
every time I go into it, I'm


336
00:19:22,377 --> 00:19:24,965
reminded i i really need help on
this.

337
00:19:25,925 --> 00:19:27,453
Cyndee Harrison: And it's like,
every darn thing.

338
00:19:27,453 --> 00:19:30,525
Every time I learn a new system,
I'm like,
dang it, they either

339
00:19:30,525 --> 00:19:33,615
move the D.R.
Fay: Yeah or update it to


340
00:19:33,623 --> 00:19:36,378
where it's no longer applicable.
Yeah, Cyndee Harrison: yeah.

341
00:19:36,378 --> 00:19:39,350
So I'm
the same, and I'm sure
that those tutorials, you know,

342
00:19:39,350 --> 00:19:42,274
there's probably some
influencer out there who will

343
00:19:42,274 --> 00:19:46,380
explain the
step by step, but
I think it's the best way to

344
00:19:46,380 --> 00:19:48,423
learn it is by
doing it every
single day.

345
00:19:48,423 --> 00:19:51,350
And that's the thing, that's why
I
call it Kissing Frogs, is

346
00:19:51,650 --> 00:19:54,090
there's really no magic to what
we do.

347
00:19:54,090 --> 00:19:57,565
It's like a matchmaker.
There's no great magic to any of

348
00:19:57,565 --> 00:19:59,725

this.
It's just making sure that we're

349
00:19:59,725 --> 00:20:01,399
ready.
Party to be
responsive.

350
00:20:01,399 --> 00:20:05,535
And here's here, I will tell you
this secret sauce,
we don't

351
00:20:05,535 --> 00:20:09,419
waste their time.
So last week, I just did a


352
00:20:09,427 --> 00:20:13,693
presentation from stage with two
it was such an honor, with two


353
00:20:13,701 --> 00:20:16,592
journalists, one of whom has won
30 Emmy Awards.

354
00:20:16,592 --> 00:20:19,175
I'm like, What
the heck?
And this guy was an

355
00:20:19,175 --> 00:20:22,715
investigative journalist, and

the other presenter, Steve

356
00:20:22,715 --> 00:20:24,703
Kelso.
It was Brad Edwards and
Steve

357
00:20:24,703 --> 00:20:26,972
Kelso.
And Steve used to manage the

358
00:20:26,972 --> 00:20:31,520
newsroom, and he was
there to
lend perspective into what

359
00:20:31,520 --> 00:20:35,720
actually makes its way to a

reporter from the assignment

360
00:20:35,720 --> 00:20:38,016
desk.
And I think that is the


361
00:20:38,024 --> 00:20:40,257
secret.
What he shared would be the

362
00:20:40,257 --> 00:20:43,580
secret sauce that I would

share with you is to avoid the

363
00:20:43,820 --> 00:20:47,645
what we call spray and pray and
so so many times, when you've

364
00:20:47,645 --> 00:20:51,185
worked so hard on something and
you've built, you know, whether

365
00:20:51,185 --> 00:20:54,545
it's a podcast or the local

bakery, you've just worked so

366
00:20:54,545 --> 00:21:00,425
hard on this thing, and this

story feels so real and so

367
00:21:00,605 --> 00:21:04,785
newsworthy to you that you want
to tell every reporter, and

368
00:21:04,785 --> 00:21:07,796
here you go.
You're Googling, you
know,

369
00:21:07,796 --> 00:21:10,976
what's Anderson Cooper's email?
And you're just really
trying

370
00:21:10,976 --> 00:21:15,345
to tell that story.
I think that the secret sauce is

371
00:21:15,345 --> 00:21:20,370

to be really, really
deliberate, and not like I say,

372
00:21:20,370 --> 00:21:25,538
not over
reach and to really
preserve that, that inquiry to

373
00:21:25,538 --> 00:21:29,135
times
where you really have
something that is newsworthy.

374
00:21:29,135 --> 00:21:33,761
Now the
question is, what is
newsworthy, and that, believe it

375
00:21:33,761 --> 00:21:38,045
or not, is
more, is more
subjective than it sounds, but

376
00:21:38,045 --> 00:21:40,250
newsworthy?
Well,
let me ask you guys,

377
00:21:40,250 --> 00:21:42,815
what do you think the word
newsworthy?

378
00:21:42,875 --> 00:21:47,135
Marc Ronick: Well, I mean, I

would say it's anything that

379
00:21:47,915 --> 00:21:50,785
that is in the mass public

interest.

380
00:21:50,785 --> 00:21:53,435
Would that be a fair way to put
it?

381
00:21:53,735 --> 00:21:56,340
Cyndee Harrison: Yeah, yeah.
I
think that's exactly it is

382
00:21:56,340 --> 00:21:58,440
that it's broad.
We live in a world
where

383
00:21:58,440 --> 00:22:00,050
everything is based on audience
numbers.

384
00:22:00,050 --> 00:22:02,600
So but D.R.
Fay: could you create


385
00:22:02,608 --> 00:22:05,000
something and make it
newsworthy?

386
00:22:05,540 --> 00:22:08,213
Cyndee Harrison: Absolutely, so
I'll give you a good example.

387
00:22:08,213 --> 00:22:11,942
So we told a story.
Brad told a
story from the

388
00:22:11,942 --> 00:22:16,720
stage of a Lebanese restaurant.
And this
was, it was a

389
00:22:16,720 --> 00:22:21,065
beautiful immigrant story.
It was a
beautiful living the

390
00:22:21,065 --> 00:22:24,795
American dream story, and but it
was a
local restaurant on a

391
00:22:24,795 --> 00:22:29,129
corner in Chicago, and there was
just
nothing that was

392
00:22:29,129 --> 00:22:32,825
newsworthy.
And then there was a violence,

393
00:22:32,825 --> 00:22:37,883
an
eruption in Beirut.
Well, this restaurant owner was

394
00:22:37,883 --> 00:22:43,181
from
Beirut, and so he
connected the local news station

395
00:22:43,181 --> 00:22:48,190
that was
looking for local
relevance stories to the fact

396
00:22:48,190 --> 00:22:54,198
that there
was this, you know,
story from very, very far away.

397
00:22:54,198 --> 00:22:58,289
And they
came to the
restaurant, they asked for his

398
00:22:58,289 --> 00:23:00,286
perspective.
He
still had family over

399
00:23:00,286 --> 00:23:04,286
there, and so you can, I don't
know if it's
so much about

400
00:23:04,286 --> 00:23:08,479
creating the news, although we
do hear a lot of
that of

401
00:23:08,479 --> 00:23:11,860
people create news every single
day, typically with their


402
00:23:11,868 --> 00:23:15,689
phone in their face.
But yes, so that's all about

403
00:23:15,689 --> 00:23:18,875
crafting an
angle.
Yeah, that's a great question.

404
00:23:19,415 --> 00:23:20,555
Marc Ronick: All right.
Cool.


405
00:23:20,563 --> 00:23:23,705
Well, then my next question,
when we think about a podcast,


406
00:23:23,713 --> 00:23:27,487
it's something that gives us a
really public voice, right?

407
00:23:27,487 --> 00:23:30,972
So
what kind of opportunities
does that create?

408
00:23:30,972 --> 00:23:34,620
And I also want to
find out,
what are some of the risks that

409
00:23:34,620 --> 00:23:38,280
come with that
visibility.
Cyndee Harrison: So that's a


410
00:23:38,288 --> 00:23:42,280
great question, and I want to
make sure that we get to both of

411
00:23:42,280 --> 00:23:44,699

them.
So first, I think one of the

412
00:23:44,699 --> 00:23:49,653
missed opportunities I see
so
many podcast hosts maybe skip is

413
00:23:49,653 --> 00:23:54,125
they invest so much into the

growth of their show that they

414
00:23:54,305 --> 00:23:56,255
sort of neglect their personal

brand.

415
00:23:56,255 --> 00:24:01,553
Do you guys ever see that where
everything is about the
show

416
00:24:01,553 --> 00:24:06,371
and what's happening again,
going back to when there is a


417
00:24:06,379 --> 00:24:11,700
journalist or a network exec or
a future brand partner, they're

418
00:24:11,700 --> 00:24:16,250
probably Googling your name.
So that would be one missed


419
00:24:16,258 --> 00:24:19,610
opportunity that I would see
with podcast hosts, and then you

420
00:24:19,610 --> 00:24:22,610

had a great second question,
and I knew the Marc Ronick:

421
00:24:22,610 --> 00:24:26,450
risks.
Cyndee Harrison: So the thing we

422
00:24:26,450 --> 00:24:29,920

were talking so much about,
when you connect with media and

423
00:24:29,920 --> 00:24:34,910
you
get placed and you are
growing this, then there are


424
00:24:34,918 --> 00:24:39,105
vulnerabilities, and I think
that it's important to always


425
00:24:39,113 --> 00:24:42,147
anticipate them.
And I would love to hear you

426
00:24:42,147 --> 00:24:45,833
guys probably
have a ton of
stories, but one of the biggest

427
00:24:45,833 --> 00:24:49,235
vulnerabilities I
see with
podcast shows are the

428
00:24:49,235 --> 00:24:52,223
vulnerabilities that come along
with guests.

429
00:24:52,223 --> 00:24:58,535
And I'm curious if you guys have
any stories of
guests who they

430
00:24:58,535 --> 00:25:00,710
come particularly with a.
Live show.


431
00:25:00,718 --> 00:25:04,790
They come on your show and they
maybe unintentionally, perhaps


432
00:25:04,798 --> 00:25:08,030
intentionally, they say
something that's really


433
00:25:08,038 --> 00:25:12,664
controversial that ends up being
a sound bite that goes viral.

434
00:25:12,664 --> 00:25:16,087
I
think that's a very real
risk in your space.

435
00:25:16,087 --> 00:25:20,240
Have any of you ever
heard of
that sort of thing happening?

436
00:25:20,600 --> 00:25:22,805
Marc Ronick: BC I see your hand
is up to an example.

437
00:25:23,285 --> 00:25:25,625
BC Babbles: So I shared the

story a little while ago on this

438
00:25:25,625 --> 00:25:30,305
show, but I actually, few years
ago, got myself in quite a bit

439
00:25:30,305 --> 00:25:33,785
of trouble and actually lost a

job because I was not careful as

440
00:25:33,785 --> 00:25:38,285
a host in the kind of

conversation I was facilitating

441
00:25:38,285 --> 00:25:41,585
with a couple of co workers I

had, I was in a brand new space,

442
00:25:41,585 --> 00:25:45,785
a lot of similar aged,

entrepreneurial people that I

443
00:25:45,830 --> 00:25:51,230
worked with, and so I found a

great kind of source of guests

444
00:25:51,230 --> 00:25:54,770
who could talk about growing in
a space that ships and you know

445
00:25:54,770 --> 00:25:58,970
how to adjust to new workflows

in the office and whatnot, But

446
00:25:58,970 --> 00:26:03,410
there was a particular toxic

underground to the workspace.

447
00:26:03,470 --> 00:26:08,039
And I had two people on who were

pretty hip deep in that

448
00:26:08,039 --> 00:26:11,566
element of the atmosphere.
And while
typically, I had

449
00:26:11,566 --> 00:26:14,771
known better to curve away from
that make sure
the

450
00:26:14,771 --> 00:26:18,435
conversation was productive and
whatnot, I let it go a


451
00:26:18,443 --> 00:26:21,610
different direction, and I did
the dumber thing, which was


452
00:26:21,618 --> 00:26:25,505
produce it and put it out there.
And the morning it went out, I


453
00:26:25,513 --> 00:26:28,986
got a call from my trainer from
the job, and said, Hey, I don't

454
00:26:28,986 --> 00:26:30,791
know if you made the best move
here.

455
00:26:30,791 --> 00:26:33,713
You might want to bring
this
down a little when you get to

456
00:26:33,713 --> 00:26:37,466
the office, which I did,
spent
my entire morning and taking it

457
00:26:37,466 --> 00:26:38,952
down every place that
I found
it.

458
00:26:38,952 --> 00:26:42,288
And that's when I That's the day
that I learned
about the

459
00:26:42,288 --> 00:26:45,212
dangers of secondary
distributors for podcasts, but I

460
00:26:45,212 --> 00:26:48,860

ended up losing my job because
of it, because I allowed the


461
00:26:48,868 --> 00:26:52,310
conversation to get too toxic.
I was not smart in how I


462
00:26:52,318 --> 00:26:55,295
facilitated it.
I did not curb it the right way.

463
00:26:55,295 --> 00:26:58,985
And yeah, that
was a big
learning moment for me as a

464
00:26:58,985 --> 00:27:02,285
podcaster, which is why I'm

much more methodical about pre

465
00:27:02,285 --> 00:27:07,145
interviews, planning ahead and

if and when I see a conversation

466
00:27:07,565 --> 00:27:11,105
go a place I don't want it to

go, I curve it immediately or

467
00:27:11,105 --> 00:27:15,245
put a pause on it, redirect and
make sure the conversation

468
00:27:15,245 --> 00:27:20,090
ultimately is productive and is
actually providing Something to

469
00:27:20,090 --> 00:27:23,810
the public, as opposed to really

spicy gossip content.

470
00:27:24,410 --> 00:27:27,230
Cyndee Harrison: Wow, I'm sorry
that happened to you.

471
00:27:28,430 --> 00:27:30,890
BC Babbles: I needed to learn

that I take that fully now as

472
00:27:30,890 --> 00:27:32,995
like, you know what?
I fully
owned it.

473
00:27:32,995 --> 00:27:35,810
I was like, You know what?
I gave them the mic.

474
00:27:35,810 --> 00:27:37,610
Don't
fire them.
They still fired them.

475
00:27:37,610 --> 00:27:39,829
All three of us got.
But D.R.

476
00:27:39,829 --> 00:27:43,597
Fay: you know what?
It
really speaks to the

477
00:27:43,597 --> 00:27:49,906
knowledge of the host, because
there are
some things that you

478
00:27:49,906 --> 00:27:54,410
wouldn't mind it going in a
different
direction, and you

479
00:27:54,410 --> 00:27:58,661
have to make that split second
decision as
to, is this going

480
00:27:58,661 --> 00:28:02,195
to be detrimental to my job, or
is
this just going to be, like

481
00:28:02,195 --> 00:28:06,465
a really big thing that might be

great for, you know, to get

482
00:28:06,465 --> 00:28:08,480
the name of the business out
there.


483
00:28:08,488 --> 00:28:13,262
So it's really a split second
thing that you have to, as a


484
00:28:13,270 --> 00:28:17,895
host be able to to manipulate.
BC Babbles: Oh, and boy, howdy,

485
00:28:17,895 --> 00:28:20,560
did those numbers go start
rising quickly, because once


486
00:28:20,568 --> 00:28:24,401
people within the in the
workspace learned who was on the

487
00:28:24,401 --> 00:28:26,590

episode, everyone started
clocking into the episode really

488
00:28:26,590 --> 00:28:28,085

quick.
That one got the highest

489
00:28:28,085 --> 00:28:32,405
numbers, I think, in the history

of my show, because of who was

490
00:28:32,405 --> 00:28:36,200
on it and what they presumed we
were likely talking about.

491
00:28:36,200 --> 00:28:39,905
So lesson learned that was like
back in 2022 but I have

492
00:28:39,905 --> 00:28:41,705
definitely grown pretty well

since then.

493
00:28:42,245 --> 00:28:44,748
Cyndee Harrison: Well, I'm glad
to hear it, and that's the

494
00:28:44,810 --> 00:28:47,066
thing.
In fact, the first the
way I

495
00:28:47,066 --> 00:28:50,230
got into I learned about crisis
communications was, as
Ralph

496
00:28:50,230 --> 00:28:54,451
sort of alluded to, I had a job
that was in a high risk


497
00:28:54,459 --> 00:28:58,440
industry, and I was working for
people who were at the height of

498
00:28:58,440 --> 00:29:00,751

visibility.
And so whenever anyone in that

499
00:29:00,751 --> 00:29:04,457
field had a
problem, they're
like, oh my gosh, I'll just call

500
00:29:04,457 --> 00:29:06,262
Cyndee.
She
knows what's going on.

501
00:29:06,262 --> 00:29:10,343
And so I would always think if I
had only
talked to you before,

502
00:29:10,343 --> 00:29:13,057
if I could turn back time,
because we do.


503
00:29:13,065 --> 00:29:15,510
We learn so many lessons the
hard way.

504
00:29:15,510 --> 00:29:19,106
So the good news for
you is
that you experienced what I

505
00:29:19,106 --> 00:29:22,735
always say, whenever I talk to

someone who is in the middle of

506
00:29:22,796 --> 00:29:25,190
a crisis, which is, everything

is temporary.

507
00:29:25,190 --> 00:29:28,899
So that was temporary, but at
that moment, I
want to talk

508
00:29:28,899 --> 00:29:31,328
more.
Now I feel like I'm digging into

509
00:29:31,328 --> 00:29:35,247
your
psyche, but just want to
hear it from you, instead of me

510
00:29:35,247 --> 00:29:38,948
telling
you, but tell me about
how did that feel for you?

511
00:29:38,948 --> 00:29:40,913
Like, what
was were you
emotional?

512
00:29:40,913 --> 00:29:43,868
Like?
BC Babbles: I felt very


513
00:29:43,876 --> 00:29:47,170
disappointed in myself because
this had been, I mean, this is


514
00:29:47,178 --> 00:29:50,494
my the show's my thought, baby.
This is my, like, my creative


515
00:29:50,502 --> 00:29:55,205
passion, and I had done so well
up to that moment, to bring in


516
00:29:55,213 --> 00:29:58,396
people from the space that
really added to the conversation

517
00:29:58,396 --> 00:30:01,872

in a way that I.
Just wanted the conversation to

518
00:30:01,872 --> 00:30:06,114
provide.
And so
when I realized how

519
00:30:06,114 --> 00:30:09,808
unexpectedly I slipped up in
such a way that
I hadn't

520
00:30:09,808 --> 00:30:12,450
before, and we're not just
talking about a force,
we're

521
00:30:12,450 --> 00:30:14,850
not just talking about me having
a full blown conversation


522
00:30:14,858 --> 00:30:16,828
station for an hour and not
hitting record.

523
00:30:16,828 --> 00:30:19,017
This is me
hosting a very
toxic conversation.

524
00:30:19,017 --> 00:30:24,011
I'm just like,
wow, I This
sucks in the moment, as I am,

525
00:30:24,011 --> 00:30:26,772
like pleading to the
hiring
managers, like I understand what

526
00:30:26,772 --> 00:30:29,615
I did.
This is
my fault, you know,

527
00:30:29,615 --> 00:30:32,072
give me all the onus and
whatnot.

528
00:30:32,072 --> 00:30:37,472
I think
emotionally, I was
just surprised to simply worded

529
00:30:37,472 --> 00:30:42,715
is
just surprising myself,
surprised in my capacity to


530
00:30:42,723 --> 00:30:48,340
falter in that way as a host and
as a producer, and to let that


531
00:30:48,348 --> 00:30:54,100
kind of thing go out there into
the ether, as I call it, a lot


532
00:30:54,108 --> 00:30:58,105
of times, the digital ether, and
let it get any kind of attention

533
00:30:58,105 --> 00:31:00,613

whatsoever.
So for me, it's like, you know,

534
00:31:00,613 --> 00:31:03,410
I don't often
learn the lesson
the easy way.

535
00:31:03,410 --> 00:31:06,060
I had to learn it the hard way,
and this time was the hard way.

536
00:31:06,060 --> 00:31:10,097
So just take, Marc Ronick: you
know, Cyndee Harrison: and so

537
00:31:10,097 --> 00:31:12,444
you're
not alone in that.
Let's use your example.

538
00:31:12,444 --> 00:31:15,770
So thank you for
sharing that
very vulnerable moment.

539
00:31:15,770 --> 00:31:19,270
And let me tell you
something.
It is so common.

540
00:31:19,270 --> 00:31:23,720
In those moments we get so

emotional, and we feel all the

541
00:31:23,720 --> 00:31:26,280
things that you're feeling.
We
feel disappointed in

542
00:31:26,280 --> 00:31:29,480
ourselves, we feel betrayed.
We feel like
we betrayed

543
00:31:29,480 --> 00:31:30,968
ourselves.
We feel stupid.

544
00:31:30,968 --> 00:31:34,940
And then when those
outside
forces, either it's in your

545
00:31:34,940 --> 00:31:38,840
case, you lost a job, in a

podcast hosts case, it could be

546
00:31:38,840 --> 00:31:42,760
we lost a partnership, we lost a

collaboration, we lost an

547
00:31:42,760 --> 00:31:46,078
advertiser.
So I think I'm
really glad

548
00:31:46,078 --> 00:31:49,670
that you articulated those so
that's why the very,
very

549
00:31:49,670 --> 00:31:53,458
first thing that I always teach
people is to anticipate.


550
00:31:53,466 --> 00:31:56,996
And it sounds so simple, you'd
be shocked.

551
00:31:56,996 --> 00:32:00,873
How many people just
fail to
anticipate whatever their

552
00:32:00,873 --> 00:32:05,400
endeavor is, whether it is
a
business or they're building

553
00:32:05,400 --> 00:32:10,860
influence, influencers tend to

be so focused on audience

554
00:32:10,860 --> 00:32:13,860
growth, and I'm talking about

like, specifically social media

555
00:32:13,860 --> 00:32:17,580
influencers, who I'm hearing

from an increasing number of and

556
00:32:17,580 --> 00:32:22,100
Some podcasters also consider

themselves influencers, you

557
00:32:22,100 --> 00:32:28,460
would be shocked at how little

anticipatory they just really

558
00:32:28,460 --> 00:32:35,060
fail to do that anticipatory

work beforehand and and so I

559
00:32:35,060 --> 00:32:39,200
think just spending a little

time fleshing that out

560
00:32:39,200 --> 00:32:42,817
beforehand, you were having to

do it in real time.

561
00:32:42,817 --> 00:32:47,607
And none of us are as good on
our feet, no
matter how much

562
00:32:47,607 --> 00:32:50,520
we believe ourselves to be,
we're never as
fast on our

563
00:32:50,520 --> 00:32:53,635
feet as we are with a little bit
of forethought.

564
00:32:53,635 --> 00:32:57,386
And
so that's why I always
recommend just anticipate.

565
00:32:57,386 --> 00:33:02,152
And that
includes for you,
particularly you were, am I

566
00:33:02,152 --> 00:33:04,586
right?
You had a
podcast that you

567
00:33:04,586 --> 00:33:06,412
weren't like, Buck didn't stop
there.

568
00:33:06,412 --> 00:33:09,933
It was
on behalf of a brand
that you didn't necessarily own.

569
00:33:09,933 --> 00:33:12,900
Right?

Sounds like it was part of your

570
00:33:13,140 --> 00:33:15,659
your job?
BC Babbles: No, it was my show.

571
00:33:16,320 --> 00:33:18,773
Cyndee Harrison: Oh, BC Babbles:
so I had a show that
started

572
00:33:18,773 --> 00:33:21,745
way before the job and but when
I found myself amongst
all

573
00:33:21,745 --> 00:33:25,139
these similarly minded folks, I
thought, Ooh, a nice
pool of

574
00:33:25,139 --> 00:33:26,587
guests.
Cyndee Harrison: God, BC

575
00:33:26,587 --> 00:33:28,700
Babbles: that's what
happened.
Cyndee Harrison: Okay?

576
00:33:28,700 --> 00:33:31,876
I
understand.
Oh, well, then, ah, then that

577
00:33:31,876 --> 00:33:36,660
leads me to that whole
thing I
was talking about before of the

578
00:33:36,660 --> 00:33:40,620
second audience.
So I am
willing to guess, and

579
00:33:40,620 --> 00:33:45,350
we will never know, but, and, or
perhaps
they told you, but so

580
00:33:45,350 --> 00:33:50,937
many people have influence over,
in
this case, your job, your

581
00:33:50,937 --> 00:33:55,210
life, quite literally, who will
never
take the deep dive and

582
00:33:55,210 --> 00:33:59,014
hear your full show in all
context, Right?


583
00:33:59,022 --> 00:34:04,380
So maybe if they had gone back
and listened to all the prior


584
00:34:04,388 --> 00:34:07,670
episodes, they would get a feel
for and they would understand


585
00:34:07,678 --> 00:34:11,911
like, oh, okay, I get it.
This is sort of how, if we just

586
00:34:11,911 --> 00:34:14,516
trust
we're going to follow BC
down this path.

587
00:34:14,516 --> 00:34:17,495
And these are the
types of
conversations that he has.

588
00:34:17,495 --> 00:34:22,092
But they never did.
They
judged your entire

589
00:34:22,092 --> 00:34:24,440
persona based on sound BC
Babbles: wise.

590
00:34:24,440 --> 00:34:28,339
So, Cyndee Harrison: yeah, yeah.
So
anticipating that and

591
00:34:28,339 --> 00:34:31,687
recognizing that this is the

life of the podcaster.

592
00:34:31,687 --> 00:34:36,601
You can't, you know, like I say
a
tax accountant has to sit

593
00:34:36,601 --> 00:34:39,393
back and go this.
I can't be afraid
of the IRS.

594
00:34:39,393 --> 00:34:43,315
This is the work I do.
And so a podcaster, you have


595
00:34:43,322 --> 00:34:46,359
to anticipate that sort of thing
going sideways.

596
00:34:46,359 --> 00:34:50,339
Now, what would
you have done
differently when it comes to as

597
00:34:50,339 --> 00:34:54,527
we said, we're
talking about
the topic of guests and the

598
00:34:54,527 --> 00:34:57,849
vulnerability
that guests
bring alongside them.

599
00:34:57,849 --> 00:34:59,523
If you had it to do over

again?

600
00:34:59,523 --> 00:35:00,684
Would you.
Have hit publish.

601
00:35:00,684 --> 00:35:02,309
Or would you retool?

What?

602
00:35:02,309 --> 00:35:05,219
What would you do if you could
go back in time?

603
00:35:05,700 --> 00:35:08,280
BC Babbles: Basically, I would

have held off and reflected on

604
00:35:08,280 --> 00:35:10,960
the episode.
Do I have anything
here that

605
00:35:10,960 --> 00:35:14,020
caters to what I'm supposed to
be using this
platform for?

606
00:35:14,020 --> 00:35:17,262
In that case, I would have said,
No, hey guys,
can we come back

607
00:35:17,262 --> 00:35:19,692
at some point?
Re record, redirect the


608
00:35:19,700 --> 00:35:22,208
conversation.
This thing cannot go out as it

609
00:35:22,208 --> 00:35:23,876
is, Cyndee Harrison: yeah, yeah.



610
00:35:23,884 --> 00:35:26,210
I've seen that happen.
And, you know, larger media

611
00:35:26,210 --> 00:35:28,070
shows will do
that quite
frequently.

612
00:35:28,070 --> 00:35:32,142
A lot of things end up on, you
know, the
proverbial cutting

613
00:35:32,142 --> 00:35:36,080
room floor that we never end up
seeing for
exactly that

614
00:35:36,080 --> 00:35:40,244
reason, and it's because what
they do, they
anticipate.

615
00:35:40,244 --> 00:35:45,710
They also have the they not
always, because we see
a lot

616
00:35:45,710 --> 00:35:51,175
of missteps in the media too,
but they have an idea of
the

617
00:35:51,175 --> 00:35:54,030
values and the purpose of their
show.

618
00:35:54,030 --> 00:35:58,300
And so when things
go a little
sideways, they're able to ask

619
00:35:58,300 --> 00:36:01,506
themselves, okay,
does this
align with what I'm building,

620
00:36:01,506 --> 00:36:06,734
and if not, then we
either
need to redirect, which it

621
00:36:06,734 --> 00:36:09,060
sounds like that's what you

would have done if you had a

622
00:36:09,060 --> 00:36:12,240
chance to do it over again.

They'll either redirect, they'll

623
00:36:12,240 --> 00:36:14,964
cut it all together.
They make a
decision on the

624
00:36:14,964 --> 00:36:18,432
fly.
And so sticking with that whole

625
00:36:18,432 --> 00:36:21,544
anticipate theme.
It's important that when you are

626
00:36:21,544 --> 00:36:25,004
setting up
your show, and
you're deciding on the focus of

627
00:36:25,004 --> 00:36:28,995
your show, and
you are
deciding on, will your show

628
00:36:28,995 --> 00:36:32,240
include guests, if so, is
it
live, you know, and you're

629
00:36:32,240 --> 00:36:34,580
walking through all this

decision making of what this

630
00:36:34,580 --> 00:36:38,540
show is going to be, you really
should anticipate and consider

631
00:36:38,600 --> 00:36:40,928
all of those things.
If you talk
about

632
00:36:40,928 --> 00:36:43,210
controversial topics you can
there's only one mouth that


633
00:36:43,218 --> 00:36:46,395
you can control, so maybe you
reconsider how you invite guests

634
00:36:46,395 --> 00:36:49,336

into the space.
But that's a great I'm sorry I

635
00:36:49,336 --> 00:36:51,436
spent a lot of
time on Marc
Ronick: that's okay.

636
00:36:51,436 --> 00:36:53,675
I
think real life examples are
important here for this


637
00:36:53,683 --> 00:36:56,683
conversation, so I think that
works well, and I know that Sid

638
00:36:56,683 --> 00:36:58,860
has a question for you as well.
Go ahead.

639
00:36:58,860 --> 00:37:01,132
Sid, Sid Meadows: good morning,
everybody.

640
00:37:01,132 --> 00:37:03,915
Thanks, Mark.
So the situation that BC

641
00:37:03,915 --> 00:37:09,140
described the
to the extreme
is kind of the fear that I get

642
00:37:09,140 --> 00:37:12,615
when reaching
out to podcast
guests, because I My show is

643
00:37:12,615 --> 00:37:14,934
basically energy
show, and I
hear all the time, oh, I can't

644
00:37:14,934 --> 00:37:16,509
do that.
My boss is
going to get mad or

645
00:37:16,509 --> 00:37:20,098
what if I say something wrong.
So it's a
real thing that I

646
00:37:20,098 --> 00:37:23,970
think guests go through on a
regular basis,
and as hosts, I

647
00:37:23,970 --> 00:37:26,200
think especially if they are,
you know, have a
full time

648
00:37:26,200 --> 00:37:29,265
job, it's something we have to
be very cognizant of how
we

649
00:37:29,265 --> 00:37:31,830
approach that and how we handle
it.

650
00:37:31,830 --> 00:37:36,190
But my question is
really more
about outreach.

651
00:37:36,190 --> 00:37:44,280
So I probably get five to 10
emails a
day from publicist

652
00:37:44,280 --> 00:37:48,010
pitching someone on my show Marc
Ronick: you can't see, and


653
00:37:48,018 --> 00:37:52,170
Cyndee is giggling right now.
Sid Meadows: And like, I


654
00:37:52,178 --> 00:37:57,190
published a show about, like, I
published a show about AI.

655
00:37:57,190 --> 00:38:01,260
And
goodness gracious, my
email fills up with publicists,

656
00:38:01,260 --> 00:38:06,995
and
the problem is, out of all
these, I get less than 0.005% of

657
00:38:06,995 --> 00:38:11,200

them actually will fit my
show, because my whole show is

658
00:38:11,200 --> 00:38:14,800
very
niche in a very niche
community, and I'm not really, I

659
00:38:14,800 --> 00:38:17,673
mean, I
just ignore them,
honestly, is what I do with

660
00:38:17,673 --> 00:38:19,514
them.
And so I
get a few

661
00:38:19,514 --> 00:38:21,736
occasionally, probably I've had
two people on my show
that

662
00:38:21,736 --> 00:38:24,740
actually came from a publicist,
and those people were
actually

663
00:38:24,740 --> 00:38:28,430
in my industry, are related to
it, so I could have
them on

664
00:38:28,430 --> 00:38:31,210
board, but it's extremely
frustrating, and I'm
not sure

665
00:38:31,210 --> 00:38:35,900
as a podcaster what I could do
differently to help
these

666
00:38:35,900 --> 00:38:38,960
people understand that, hey,
this is not my Show.

667
00:38:38,960 --> 00:38:43,088
This
guest is not for my show.
Cyndee Harrison: Deep sigh.

668
00:38:43,088 --> 00:38:46,260
I
don't know what.
I don't know how to make it

669
00:38:46,260 --> 00:38:48,598
stop.
They're
giving us all a bad

670
00:38:48,598 --> 00:38:51,540
name.
It is a really common problem,

671
00:38:51,540 --> 00:38:57,324
and at
least Sid have a show
that does have guests, you'd be

672
00:38:57,324 --> 00:38:59,500
shocked.

Maybe you wouldn't be shocked at

673
00:38:59,500 --> 00:39:04,225
all at how frequently I hear

from podcasters who never have

674
00:39:04,225 --> 00:39:08,305
guests, and they are alone on

the mic, and they get pitched

675
00:39:08,305 --> 00:39:12,880
every single day to to bring a

guest onto a show.

676
00:39:12,880 --> 00:39:17,213
It's a real problem, and I wish
I had the
solution.

677
00:39:17,213 --> 00:39:21,125
I don't.
All I can do is, as I said

678
00:39:21,125 --> 00:39:24,653
earlier, it's
really important
that we not replicate that and

679
00:39:24,653 --> 00:39:28,030
kind of stop
the madness.
When you engage with a

680
00:39:28,030 --> 00:39:30,594
professional publicist,
that's
the very last thing they want to

681
00:39:30,594 --> 00:39:32,005
do.
Because if you think
about it,

682
00:39:32,005 --> 00:39:34,844
and if there are any publicists
out there, I wish
they would

683
00:39:34,844 --> 00:39:37,894
hear me say this.
I've been at this game a long,


684
00:39:37,902 --> 00:39:42,610
long time, and here's the truth.
When that podcaster receives


685
00:39:42,618 --> 00:39:48,735
that email, they are not only
going to kind of mentally cross

686
00:39:48,735 --> 00:39:54,355
you off of their list, but that
impacts every client that you


687
00:39:54,363 --> 00:39:57,570
have.
And so that impacts everyone

688
00:39:57,570 --> 00:40:00,245
that you work with.
And
so it goes.

689
00:40:00,245 --> 00:40:05,146
Back to Ralph, I do say, and I
have a little statue
of a frog

690
00:40:05,146 --> 00:40:10,179
prince, because a publicist job
is to know which
frogs to

691
00:40:10,179 --> 00:40:14,890
kiss, so that one will
eventually turn into, in this


692
00:40:14,898 --> 00:40:18,856
case, your show about AI.
So it's disappointing to hear

693
00:40:18,856 --> 00:40:23,050
that
I wish I had the I really
wish I had the solution.

694
00:40:23,050 --> 00:40:27,886
You know, what
I do in those
situations is I just have like a

695
00:40:27,886 --> 00:40:31,558
canned response
of try, trying
to live into like a BE THE

696
00:40:31,558 --> 00:40:34,480
CHANGE moment, like
letting
them know, stop this.

697
00:40:34,480 --> 00:40:36,805
This is not a solid practice for

our industry.

698
00:40:36,805 --> 00:40:41,065
Marc Ronick: The best is when I
get emails asking me if I want

699
00:40:41,065 --> 00:40:43,405
to, how I want to grow my

podcast, you know, hey, do you

700
00:40:43,405 --> 00:40:45,555
want to grow your podcast?
I got
all the solutions.

701
00:40:45,555 --> 00:40:48,350
It's like, Hey, I help people do
that too,
buddy.

702
00:40:48,350 --> 00:40:50,809
You know, they just don't pay
any attention.

703
00:40:50,809 --> 00:40:53,425
And, yeah,
it's usually AI
that's doing it.

704
00:40:53,665 --> 00:40:55,770
Yeah, Ralph, take it.
Ralph Estep Jr: Cyndee, I wanted

705
00:40:55,770 --> 00:40:58,464

to pivot here a little bit,
and I want to get to some


706
00:40:58,472 --> 00:41:00,010
practicality.
So what should podcast hosts

707
00:41:00,010 --> 00:41:02,483
have in place
before they
start seeking more exposure.

708
00:41:02,483 --> 00:41:05,516
Because a lot of
people say,
Well, I want to go get more

709
00:41:05,516 --> 00:41:08,529
exposure, but Cyndee,
what are
the things that you need to have

710
00:41:08,529 --> 00:41:11,269
lined up before you
do that?
Because I think it's real easy

711
00:41:11,269 --> 00:41:14,141
to say, Well, yeah,
I'm going
to go out there and get that

712
00:41:14,141 --> 00:41:16,209
viral moment.
I'm going
to do this and this

713
00:41:16,209 --> 00:41:18,458
to broaden this exposure.
But there's some
things you

714
00:41:18,458 --> 00:41:21,492
got to have in place correct
before you go and make
that

715
00:41:21,492 --> 00:41:23,060
reach, Cyndee Harrison: you're
right.


716
00:41:23,068 --> 00:41:24,658
So that's a great pivot.
Look at you.

717
00:41:24,658 --> 00:41:27,140
You should have a show or
two,
Ralph Estep Jr: you know, I


718
00:41:27,148 --> 00:41:28,260
think I might know what I'm
doing here.

719
00:41:28,260 --> 00:41:31,310
Man, I'm not sure.
Cyndee Harrison: So that's a


720
00:41:31,318 --> 00:41:34,820
great question, and I think it's
a really important takeaway for

721
00:41:34,820 --> 00:41:38,408
any podcaster that's listening.
So it's really important that


722
00:41:38,416 --> 00:41:41,672
you anticipate, that's my
favorite word of the day, that


723
00:41:41,680 --> 00:41:45,828
you anticipate that when you
reach out to media, they have a

724
00:41:45,828 --> 00:41:50,165
responsibility to vet you, and
so you can very easily do


725
00:41:50,173 --> 00:41:52,835
exactly what you know they're
going to do.

726
00:41:52,835 --> 00:41:55,295
You can anticipate
that they
are going to search for you, and

727
00:41:55,295 --> 00:41:57,045
they're going to
hear me very
well.

728
00:41:57,045 --> 00:42:00,945
They're going to typically
search for you by
your name,

729
00:42:00,945 --> 00:42:04,733
your human name, not necessarily
your show name.

730
00:42:04,733 --> 00:42:10,485
So
it's really important that
you have a personal brand that

731
00:42:10,485 --> 00:42:14,582
is
findable.
Because it used to be that

732
00:42:14,582 --> 00:42:17,930
whatever we stuck on our

website, the interwebs would

733
00:42:17,930 --> 00:42:22,490
just take our word for it and

oh, we say that we are an expert

734
00:42:22,490 --> 00:42:25,130
in these keywords.
And so the
interwebs were

735
00:42:25,130 --> 00:42:28,218
like, Okay, here's your expert
in these
keywords, like,

736
00:42:28,218 --> 00:42:30,635
whatever.
Now, of course, we know the


737
00:42:30,643 --> 00:42:33,790
algorithms are highly
sophisticated, and so search is

738
00:42:33,790 --> 00:42:37,209
all and Sid is an expert in
these things.

739
00:42:37,209 --> 00:42:40,253
He's probably
forgotten more
than I'll ever know about AI.

740
00:42:40,253 --> 00:42:45,359
But these AI
tools are now
generating answers based on 360

741
00:42:45,359 --> 00:42:48,731
degrees of
visibility.
And so to your question, Ralph,

742
00:42:48,731 --> 00:42:52,881
what we need to
do is make
sure that we have a vetable and

743
00:42:52,881 --> 00:42:56,608
verifiable personal
brand.
Guess what it is?

744
00:42:56,608 --> 00:42:59,056
Old time we talk Marc Ronick:
about it all the
time.

745
00:42:59,056 --> 00:43:01,034
Cyndee, it's not in this not in
these circles.

746
00:43:01,034 --> 00:43:03,091
No, we say
it's not old timey
at all.

747
00:43:03,091 --> 00:43:04,920
We encourage it to our
community.

748
00:43:05,035 --> 00:43:07,855
Cyndee Harrison: You have to

make it easy for them, because,

749
00:43:07,855 --> 00:43:13,375
again, realize it is not their

job to promote and protect your

750
00:43:13,375 --> 00:43:14,755
show.
That's your job.

751
00:43:14,755 --> 00:43:19,000
So make
it easy for them.
So make yourself or have someone

752
00:43:19,000 --> 00:43:22,628
make
for you a media kit and
keep it updated.

753
00:43:22,628 --> 00:43:26,995
You need to make sure
that
your media hits your expertise

754
00:43:26,995 --> 00:43:31,720
is extremely
digestible for
them, they need to be able to

755
00:43:31,720 --> 00:43:37,123
put their finger
on it fast so
a media kit can be I mean, you

756
00:43:37,123 --> 00:43:41,901
could start with a
simple body
of an email with links to your

757
00:43:41,901 --> 00:43:46,315
snippets of your
own show,
your appearances on other shows,

758
00:43:46,315 --> 00:43:50,365
whatever you've got
to do to
make yourself easy to vet,

759
00:43:50,365 --> 00:43:53,965
because they are certainly
not
going to put you in front of

760
00:43:53,965 --> 00:43:57,865
their editors if their editor

isn't able to find any

761
00:43:57,865 --> 00:44:01,705
verification that you are who

you Say you are the expert that

762
00:44:01,705 --> 00:44:05,694
you presume to be.
So that
that's the that's what

763
00:44:05,694 --> 00:44:09,130
it boils down to.
You have to be vetable
and

764
00:44:09,130 --> 00:44:12,330
verifiable.
A really fast track way to do

765
00:44:12,330 --> 00:44:16,744
that is LinkedIn
posts.
LinkedIn is being, you know,

766
00:44:16,744 --> 00:44:21,970
really, really Reddit is
also
really, really searchable.

767
00:44:22,090 --> 00:44:24,645
It is responding well to AI

tools.

768
00:44:24,645 --> 00:44:29,105
And again, I get a little bit
self conscious when I talk
too

769
00:44:29,105 --> 00:44:32,467
much about AI tools, because I'm
like, Yeah, you know, I'm
I'm

770
00:44:32,467 --> 00:44:36,829
learning these as as I go, too.
But the fact of the matter
is

771
00:44:36,829 --> 00:44:41,845
that you have to be easily found
in well beyond the four
walls

772
00:44:41,845 --> 00:44:46,225
of your show or even your
website, so you have to make


773
00:44:46,233 --> 00:44:49,255
sure that you are growing your
personal brand.

774
00:44:49,495 --> 00:44:52,960
Marc Ronick: So then what are

some of the early warning signs

775
00:44:52,960 --> 00:44:57,700
that a podcaster might need when

they might need reputation or

776
00:44:57,760 --> 00:45:00,232
publicity support?
Cyndee Harrison: So.

777
00:45:00,232 --> 00:45:01,660
Wow, that's
it.
That's a great question.

778
00:45:01,660 --> 00:45:04,104
It's, it's fairly nuanced.
I'll
tell you.

779
00:45:04,104 --> 00:45:08,860
When is the wrong time?
The Wrong time is when you


780
00:45:08,868 --> 00:45:12,188
already are battling the
alligators, when you have


781
00:45:12,196 --> 00:45:15,320
already stepped into the swamp,
right?

782
00:45:15,320 --> 00:45:18,223
BC, when you when you're

already there.

783
00:45:18,223 --> 00:45:20,685
It's very, very difficult for a
publicist.

784
00:45:20,685 --> 00:45:24,085
Now,
what a publicist can do
in those moments, and I've

785
00:45:24,085 --> 00:45:27,855
actually built
a lot of my
career doing this, is a

786
00:45:27,855 --> 00:45:30,805
publicist can help you

mitigate damage when you are in

787
00:45:30,805 --> 00:45:36,085
that moment, but what I am

dedicated is to helping you

788
00:45:36,310 --> 00:45:40,030
avoid them, because the best PR
crisis is the one that never

789
00:45:40,030 --> 00:45:42,795
happens.
So if a good publicist
does

790
00:45:42,795 --> 00:45:48,090
their job, then it looks like as
on the crisis end of the


791
00:45:48,098 --> 00:45:51,060
scorecard, nothing much happens,
you know.

792
00:45:51,060 --> 00:45:54,250
And and doesn't mean
that
things don't go sideways.

793
00:45:54,250 --> 00:45:56,238
Things are going to go sideways.



794
00:45:56,246 --> 00:45:59,539
You are going to get haters.
You can't grow without the

795
00:45:59,539 --> 00:46:01,255
haters.

And you are going to get

796
00:46:01,315 --> 00:46:03,979
imitators, and you are going to
get detractors.

797
00:46:03,979 --> 00:46:07,159
Things are going to go wrong.
You're going to get
negative

798
00:46:07,159 --> 00:46:08,755
feedback.
Sometimes the robots are giving

799
00:46:08,755 --> 00:46:11,455
you the
negative feedback.
If you're growing a show, then

800
00:46:11,455 --> 00:46:13,165
things are
going to go
sideways.

801
00:46:13,165 --> 00:46:17,181
All you are able to control is
how you
respond to it, and the

802
00:46:17,181 --> 00:46:20,695
best way to respond to it is to
anticipate what could go wrong.

803
00:46:20,755 --> 00:46:23,500
If you have a show about AI, for

example, like the caller did a

804
00:46:23,500 --> 00:46:26,356
moment ago, you should probably
be anticipating.

805
00:46:26,356 --> 00:46:28,633
What would the haters say about
you?

806
00:46:28,633 --> 00:46:32,248
What would
haters say about
you if you had a show about AI?

807
00:46:32,248 --> 00:46:36,430
I can't answer
that off the
top of my head, but you can,

808
00:46:36,430 --> 00:46:38,680
because you know your

business, if you have a show

809
00:46:38,860 --> 00:46:42,220
that's about gardening, what

would a hater say about you?

810
00:46:42,220 --> 00:46:44,920
What would a hater say about

what would a detractor say about

811
00:46:44,965 --> 00:46:46,981
your show?
Spend some time
anticipating

812
00:46:46,981 --> 00:46:51,245
that, and then the next step is
to fortify your
brand position

813
00:46:51,245 --> 00:46:56,191
so you see big brands.
I mean, think of any
big,

814
00:46:56,191 --> 00:46:59,851
major podcaster, whether it's
Mel Robbins or what, who
are

815
00:46:59,851 --> 00:47:03,769
some of the big names that
people throw out all the time,


816
00:47:03,777 --> 00:47:06,795
these big podcasters.
Do you think they never mess up?

817
00:47:06,795 --> 00:47:09,148
Do you
think they never have
that goes sideways?

818
00:47:09,148 --> 00:47:12,382
The only difference
between
them and you is they have a

819
00:47:12,382 --> 00:47:16,375
really fortified, strong
brand
position, and they have that

820
00:47:16,375 --> 00:47:20,170
position as a person, their

personal brand and as a show.

821
00:47:20,160 --> 00:47:22,670
Ralph Estep Jr: Cyndee, I want

to go, I want to go, I want to

822
00:47:22,726 --> 00:47:26,073
go into a little deeper here as
we start to wrap up, because

823
00:47:26,128 --> 00:47:29,587
this is the very conversation

you and I had, because I live in

824
00:47:29,643 --> 00:47:32,823
two very different worlds.
As
you know, I have a very big

825
00:47:32,878 --> 00:47:36,114
faith based podcast, and at the
same time, I'm a financial

826
00:47:36,170 --> 00:47:38,552
professional.
And you and I had
a long

827
00:47:38,552 --> 00:47:41,690
discussion about what the order,
what the sequence is in
this.

828
00:47:41,690 --> 00:47:44,930
And one of the things that I
worry about sometimes I'm


829
00:47:44,938 --> 00:47:48,136
almost I'm also an emotional
person, and I think it's real


830
00:47:48,144 --> 00:47:51,356
easy for a podcaster to get
themselves in a strong emotional

831
00:47:51,356 --> 00:47:53,885

response.
So what is the best strategy to

832
00:47:53,885 --> 00:47:57,411
avoid doing that
when you feel
attacked or you feel criticized

833
00:47:57,411 --> 00:48:00,421
or you feel
misunderstood
publicly, because this happens

834
00:48:00,421 --> 00:48:03,337
to me all the time.

Like, I have a huge, what we

835
00:48:03,393 --> 00:48:06,689
call it, YouTube presence, and I

put a lot of content there,

836
00:48:06,689 --> 00:48:10,032
and people say some of the most
rotten, disgusting, nasty

837
00:48:10,032 --> 00:48:13,212
things that you can imagine.
And when I
first started this,

838
00:48:13,212 --> 00:48:16,842
even my wife would say to me,
she goes, Why
do you do that?

839
00:48:16,842 --> 00:48:19,708
Like people just, they just,
they hate on
you constantly.

840
00:48:19,708 --> 00:48:21,714
I said, but that's not my
audience.

841
00:48:21,714 --> 00:48:25,300
So how
do you train the person
I'll put myself in under the

842
00:48:25,300 --> 00:48:28,144
looking
glass here?
How do you train me to not

843
00:48:28,144 --> 00:48:31,118
respond emotionally when
I'm
being attacked in a way that

844
00:48:31,174 --> 00:48:34,353
makes me want to just put the

fist up like I'm on the you

845
00:48:34,409 --> 00:48:36,920
know, the bully on the

playground afterwards?

846
00:48:37,400 --> 00:48:39,260
Cyndee Harrison: Well, it does

feel like a bully, and that's a

847
00:48:39,380 --> 00:48:42,535
that's a great analogy.
So I am
a former school

848
00:48:42,535 --> 00:48:46,328
teacher, and I can remember my
first career was
teaching,

849
00:48:46,328 --> 00:48:49,192
teaching elementary school
children, and I can
remember

850
00:48:49,192 --> 00:48:53,010
telling them you will never be
better at bullying than
the

851
00:48:53,010 --> 00:48:56,220
bully, because the bully is
practicing all day long.

852
00:48:56,220 --> 00:49:00,612
All you
can do is just avoid
being in their crosshairs.

853
00:49:00,612 --> 00:49:05,184
And so that
analogy somewhat
translates to podcasting,

854
00:49:05,184 --> 00:49:09,546
because you you just
need to
remind yourself you're never

855
00:49:09,546 --> 00:49:14,084
going to out troll the
trolls.
And so having that knowledge and

856
00:49:14,084 --> 00:49:19,048
going into that
does help tamp
those emotions a little bit.

857
00:49:19,048 --> 00:49:23,590
Also, it's really
important to
maintain focus if you have

858
00:49:23,590 --> 00:49:27,226
launched a show, and
hear me,
well, if you have launched a

859
00:49:27,226 --> 00:49:32,552
show, then you are
doing it,
and you are doing it a heck of a

860
00:49:32,552 --> 00:49:37,400
lot better than any of
the
trolls who are in your feed.

861
00:49:37,580 --> 00:49:39,920
Like, what I always want, I

always want to say to a troll

862
00:49:39,920 --> 00:49:41,894
is, yeah, well, what have you

got?

863
00:49:41,894 --> 00:49:43,920
Show me what you're doing.
That's better.

864
00:49:43,920 --> 00:49:46,090
I'm coachable.
So
what have you got?

865
00:49:46,090 --> 00:49:48,184
So I think it's really
important.

866
00:49:48,184 --> 00:49:53,072
But my
best advice for anyone
who's in the creative space is

867
00:49:53,072 --> 00:49:57,352
tap into a
network who can be
your sounding board.

868
00:49:57,352 --> 00:49:59,869
So for you, Ralph, that's
me.
I'm your publicist now.

869
00:49:59,869 --> 00:50:02,739
Now, and I'm honored to do so,
and
we'll navigate those

870
00:50:02,739 --> 00:50:05,660
things together.
But not every podcast
is ready

871
00:50:05,660 --> 00:50:10,500
for a publicist, and so make
sure that you have someone
who

872
00:50:10,500 --> 00:50:13,800
understands what you're doing.
They understand the
values, as

873
00:50:13,800 --> 00:50:17,074
we talked about earlier, BC
like, what's the
purpose of

874
00:50:17,074 --> 00:50:19,568
this show?
What are the values of this

875
00:50:19,568 --> 00:50:22,613
show, and
what's the audience
that we're aiming for, they

876
00:50:22,613 --> 00:50:26,609
understand and
align with that
so that you don't feel alone.

877
00:50:26,609 --> 00:50:30,835
Because
building something,
whether it is a podcast, show a

878
00:50:30,835 --> 00:50:32,893
brand, it
is a lonely
endeavor.

879
00:50:32,893 --> 00:50:36,628
And so I think those emotions,
that means
you're passionate

880
00:50:36,628 --> 00:50:40,786
about your show, and so without
them, you'd
be pretty lousy at

881
00:50:40,786 --> 00:50:42,724
it.
I think your emotional

882
00:50:42,724 --> 00:50:46,704
connection to
this audience is
probably a big reason behind

883
00:50:46,704 --> 00:50:50,335
your success in
the space.
So you're not going to be able

884
00:50:50,335 --> 00:50:54,460
to check that at the
door, but
it's like the famous words of Dr

885
00:50:54,460 --> 00:50:57,340
Seuss.
Those who
mind don't matter,

886
00:50:57,340 --> 00:51:03,658
and those who matter don't mind.
So focus,
focus, focus on the

887
00:51:03,658 --> 00:51:07,775
audience you're aiming for, and
then you
can also to kind of

888
00:51:07,775 --> 00:51:10,879
mitigate that.
I always tell my clients
to

889
00:51:10,879 --> 00:51:16,100
sort of gamify it instead of
looking at and I do this myself,

890
00:51:16,100 --> 00:51:19,980

instead of looking at that
comment or whatever, because you

891
00:51:19,980 --> 00:51:24,244

do want to reply, the
algorithms are telling us we got

892
00:51:24,244 --> 00:51:28,264
to be
responsive.
So if you can gamify it and

893
00:51:28,264 --> 00:51:32,546
remind yourself that if
you
engage, you're not talking to

894
00:51:32,546 --> 00:51:35,600
this troll, you're talking to

everyone who's going to come

895
00:51:35,600 --> 00:51:40,294
after and so use that as an

opportunity to with you.

896
00:51:40,294 --> 00:51:44,790
You have a very broad audience
in
the faith based space, and

897
00:51:44,790 --> 00:51:48,160
what you may be doing is

demonstrating how a person of

898
00:51:48,160 --> 00:51:50,830
faith responds to controversy

and conflict.

899
00:51:50,830 --> 00:51:55,408
So look at it as a challenge,
like a branding
challenge, and

900
00:51:55,408 --> 00:51:59,056
take that as an opportunity.
And at the end of
the day,

901
00:51:59,056 --> 00:52:01,785
take a walk.
You know, I always like, take a

902
00:52:01,785 --> 00:52:03,772
beat.
We
feel like we build so much,

903
00:52:03,772 --> 00:52:06,420
and everything's got to be in
real
time that they just

904
00:52:06,420 --> 00:52:09,694
posted, and I got to post back.
No, you
know, there's no law

905
00:52:09,694 --> 00:52:12,240
about that.
Just give yourself a minute, and

906
00:52:12,240 --> 00:52:14,520

everything always looks better
at the span of time.

907
00:52:15,200 --> 00:52:18,125
Marc Ronick: By the way, PR,

shield.com, that's where you can

908
00:52:18,186 --> 00:52:21,844
learn more about Cyndee and what

she does, and that's also in

909
00:52:21,844 --> 00:52:24,497
the show notes as well, in case
you
forget.

910
00:52:24,497 --> 00:52:27,020
So go check that out.
Check out Cyndee.

911
00:52:27,020 --> 00:52:30,478
Show her some
support.
And one more question for you,

912
00:52:30,478 --> 00:52:32,428
Cyndee, before we wrap
up
here.

913
00:52:32,428 --> 00:52:36,118
And this actually comes from the
YouTube chat, and I'm
guessing

914
00:52:36,118 --> 00:52:39,940
this is somebody who may know
you, Rachel, just
because of

915
00:52:39,940 --> 00:52:43,331
an earlier question or an
earlier comment she made,
I'm

916
00:52:43,331 --> 00:52:46,769
guessing she knows you, because
I think she was saying
hello

917
00:52:46,769 --> 00:52:49,240
to you.
So with that, it's what's the

918
00:52:49,240 --> 00:52:52,960
best part of being a publicist?
Cyndee Harrison: Oh, I love


919
00:52:52,968 --> 00:52:54,760
that, and I do know Rachel.
Marc Ronick: Okay.

920
00:52:54,760 --> 00:52:57,940
Cyndee Harrison: Rachel is my

partner, and happens to be my

921
00:52:57,940 --> 00:53:01,800
daughter, but she is a very well

qualified publicist on her own

922
00:53:01,800 --> 00:53:05,336
right.
The very best part of
being a

923
00:53:05,336 --> 00:53:08,145
publicist is seeing people be
seen.

924
00:53:08,145 --> 00:53:14,100
It is so nice to
be able to be
brought into someone else's

925
00:53:14,100 --> 00:53:18,440
world and see
their passion
about something that I may have

926
00:53:18,440 --> 00:53:21,080
never even
considered.
I've talked to people who've

927
00:53:21,080 --> 00:53:24,530
dedicated their
lives to
endeavors that I had never

928
00:53:24,530 --> 00:53:30,414
previously heard of, and
to
watch that passion convert into

929
00:53:30,414 --> 00:53:36,442
visibility and growth, and
see
that this storytelling conveys

930
00:53:36,442 --> 00:53:40,298
into them being able to

achieve their dreams.

931
00:53:40,298 --> 00:53:43,765
I'll take it all day long.
Marc Ronick: Yeah, Cyndee

932
00:53:43,765 --> 00:53:45,924
Harrison: very
privileged.
Marc Ronick: And Cyndee, I know

933
00:53:45,924 --> 00:53:48,442
I mentioned your website, but
is there anywhere else, anything

934
00:53:48,442 --> 00:53:51,612

else going on that you'd like
our audience to know about?

935
00:53:51,612 --> 00:53:53,770
Yes, Cyndee Harrison: yes, yes.
So
I'm starting a school

936
00:53:53,770 --> 00:53:56,120
community.
I talked about it a little bit


937
00:53:56,128 --> 00:53:57,926
beforehand, and I'm nervous
about it.

938
00:53:57,926 --> 00:54:02,200
I have had a I've had
school
for a really long time, and I

939
00:54:02,200 --> 00:54:04,950
just don't pull the
trigger on
it, I don't tell anyone about

940
00:54:04,950 --> 00:54:05,850
it.
And guess what?


941
00:54:05,858 --> 00:54:08,450
If you don't tell anybody about
it, they don't just accidentally

942
00:54:08,450 --> 00:54:10,680

show up.
So I'm building it in real time.

943
00:54:10,680 --> 00:54:12,840
It's pretty empty.

Now, I would love for your

944
00:54:12,840 --> 00:54:17,400
audience to come and build it

with me, and we will create that

945
00:54:17,400 --> 00:54:22,100
community and allow that will be

a safe space where you can go

946
00:54:22,100 --> 00:54:24,860
and say, oh my gosh, look at

what this trouble just said to

947
00:54:24,860 --> 00:54:26,204
me.
How should I proceed from


948
00:54:26,212 --> 00:54:28,108
here?
And you'll be surrounded by a

949
00:54:28,108 --> 00:54:31,912
community that gets it.

We're like minded, Marc Ronick:

950
00:54:31,912 --> 00:54:34,030
awesome, very cool.

Well, we will check that out,

951
00:54:34,082 --> 00:54:37,184
and we can check that out at the

actual website, PR,

952
00:54:37,184 --> 00:54:39,438
shield.com, or Okay, great.
Cyndee, thank
you so much.

953
00:54:39,438 --> 00:54:42,512
I am so glad you and Ralph
connected and that you
were

954
00:54:42,512 --> 00:54:45,061
able to come here and join us
this morning.

955
00:54:45,061 --> 00:54:48,164
Great
conversation, and we'd
love to have you come back

956
00:54:48,164 --> 00:54:49,624
sometime.
Cyndee Harrison: Thank you.

957
00:54:49,624 --> 00:54:51,856
I
really enjoyed this.
Only one cup of coffee.

958
00:54:51,856 --> 00:54:55,540
I'm so Marc Ronick: yeah, well,
the
good news is that we could

959
00:54:55,540 --> 00:54:58,525
have asked you a couple weeks
ago,
and that would have meant

960
00:54:58,525 --> 00:55:00,894
that you'd have to join us in
our.


961
00:55:00,902 --> 00:55:04,284
Earlier because we made our time
later, just so we could get more

962
00:55:04,284 --> 00:55:06,468

guests like you.
So thank you for being one of

963
00:55:06,468 --> 00:55:08,216
the first to do
that.
Cyndee Harrison: Yeah, well,


964
00:55:08,224 --> 00:55:09,920
thank you.
On behalf of all the lazy bones

965
00:55:09,920 --> 00:55:13,420
like me, thank you.
Marc Ronick: You are welcome,


966
00:55:13,428 --> 00:55:16,348
and we are back tomorrow's 8am
Eastern Time.

967
00:55:16,348 --> 00:55:20,265
We are doing all
the news and
headlines around the world of

968
00:55:20,265 --> 00:55:22,186
podcasting.
We will
share our thoughts and

969
00:55:22,186 --> 00:55:23,852
opinions on those stories.
So come join
us.

970
00:55:23,852 --> 00:55:26,930
Be in the know as a podcaster.
I think it's
important for us

971
00:55:26,930 --> 00:55:30,180
to know what's going on in this
crazy world of
podcasting.

972
00:55:30,180 --> 00:55:33,320
So come join us then, and you
can find us at
podcasting

973
00:55:33,320 --> 00:55:36,752
morning show.com/join, US, and
you can
choose whether or not

974
00:55:36,752 --> 00:55:41,411
you want to watch Listen Live or
catch us
as a podcast on your

975
00:55:41,411 --> 00:55:45,292
favorite podcast platform.
So until
tomorrow, make it a

976
00:55:45,292 --> 00:55:46,495
great day.
Everybody.

977
00:55:46,495 --> 00:55:47,440
Take care.
Bye.