510. Stop Telling People to Check Out Your Podcast
Most podcasters assume discovery is the hard part, but the PMS cast and crew get into what really happens after someone clicks on your show. We talk through that moment when a listener is deciding where to start, and why telling people to “Check Out Your Podcast” without direction usually leads to them leaving instead. From trailers and websites to hand-picked episodes and social clips, this conversation keeps circling one idea you’ve probably felt before, you know the one where you open a show and have no clue what to play. If you don’t guide that moment, someone else will get their attention instead, and they may never hear the episode that would have made them stay.
Episode Highlights:
[02:13] Spotlight Clip Invite
[03:31] New Listener Entry Point
[04:46] What Do You Click Next?
[07:20] Recommend a Best Episode
[09:25] Website as a Home Base
[11:10] Sell the Benefit First
[13:07] How Listeners Choose Episodes
[15:25] Designing Your Front Door
[16:47] Pros vs. Casual Listeners
[19:28] Define Your Show’s Front Door
[19:53] Examples: Trailer, Website, CTA
[24:58] Website Front Door Setup
[25:46] Favorites, Trailer, Landing Page
[28:42] Welcome Video Debate
[30:02] Autoplay and Video Hosting
[31:43] Guided Journeys and Categories
[35:10] Platform-Specific Welcome Videos
[37:42] Sacred Cows and Feedback Plug
[41:14] Pick a Starter Episode
[46:29] Premium Content: First Impressions
[49:33] Latest Episode Pressure
[52:07] Make Entry Points Obvious
Links & Resources:
Sid Meadows', "The Trend Report":
https://www.sidmeadows.com/podcast
Yvonne's, Late Bloomer Living podcast:
https://www.latebloomerliving.com/
BC Babbles, "Casual Babbles" Podcast:
TrueFans:
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