531. Standing Out Online When Everyone Uses AI

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Marc Ronick: Good morning,

podcasters.

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Today is Thursday, june 4, 2026
and today AI
storytelling and

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surviving the creator economy.
Jeff C joins us
to share how

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creators can adapt to constant
change without
losing the

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voice that makes them human.
So, if you're listening
live

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on Clubhouse, hit the share
button, top right-hand side of


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Clubhouse lets you.

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And if
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share this
with a fellow
podcaster.

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And now, give us about 30
seconds,
and we'll get things

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rolling.
Thanks for being here.

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The
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creators accountant helping
creators build real business


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behind their content.
Good morning again.

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Podcasting
morning show.
Thank you so much for being

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here.
I am your host,
Mark Ronick.

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Currently on stage we have
Ralphie Step, Sid
Meadows, Dr.

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Fay, BC Babbles, and I think
I've got all of the
co-hosts.

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Have I forgotten somebody?
I'm trying to see,
because I'm

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looking in multiple.. yeah, I
think I've
got everybody, and

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of course, we also have our
guest for today,
Jeff C.

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We will hear from him
momentarily.

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We also on stage, I
need to
pause and say hello to Junaid,

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who today is a pretty
big day
for Junaid Ahmed.

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Junaid, first happy birthday,

Junaid, and I'm just going to

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say it, whether I don't know if
you'll be insulted or not, but

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Junaid turns 50 years old today,

so congratulations there,

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Janae, and also congratulations,
I
won't say it, I'll let you

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share the other part in the
news, but
I will say

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congratulations in advance, but
with that birthday
boy, please

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say hello, please tell us your
big announcement as
well, and

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after that big setup, you better
come off mic now.

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Junaid: I know, right.
Good
morning, everyone.

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Thank you so much.
This has been so much fun


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being part of this community,
but being part of the community

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that loves and cares for each
other and supports each other,


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and I'm so excited to be here.
The announcement for my big 50


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birthday is I'm launching a
software for podcast hosts, as


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you all know, I've been about a
podcaster for eight years, you


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know, recorded over 800 episodes
with guests, and I found that


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there was some issue that we all
go and went through, and nobody

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went and solved the problem,
because I interviewed over 100


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podcast hosts, agency owners,
and they're like, yeah, that's


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how that's how it's supposed to
be done.

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I'm like, no, doesn't
have to
be that way.

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So I solved that problem with
Podglu, and
I'm so excited to

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launch it today.
It's been in beta for the
past

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few months, but Mark, thank you
again for giving me the
stage,

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and I really appreciate you and
the community that you
put

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together.
Thanks so much.

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Marc Ronick: And that's

podglu.com You're welcome,

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Junaid.
So, check that out.


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Let's support Junaid and check
that out.

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Give it a try.
I think
you're going to be

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really impressed.
Janae showed me the
latest

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version.
He showed me a couple of

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versions over the past
several
months, but I just saw the

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latest version about
probably
about a month ago, and mind

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blown, like it is
unbelievable
what he's put together.

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So, go check that out.

Let's support a fellow community

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member.
And one more thing,
yeah, go

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ahead.
Junaid: So, I'm doing the launch

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today at 10am I'm going to be
live streaming for three plus


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hours, demoing Podglu, and
people can join, jump in, and


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ask questions.
So, it's going to be live on

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Facebook, LinkedIn,
YouTube.
So, if anybody's interested, I

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dropped the link
in the chat,
podglu.com forward slash live.

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Thank you.
Marc Ronick: You're welcome.


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Congratulations.
Happy 50th, my friend.

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Again, sorry I didn't
get to
see you earlier this week, but

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we will make it happen
when I
get back.

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All right, with that, I'm gonna
hand the baton
to Ralph, and

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we will officially greet our
guest today with
Ralph's

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little intro.
Go for it, Ralph.

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Ralph Estep Jr.: Well, today we
get to hang out with a true

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friend of mine, that's Jeff C.

Now, Jeff is a creator, he's a

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storyteller, he's a live video

host, he's a podcaster, and he's

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also a visual marketing pro who
spent more than 20 years

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helping businesses and creators
tell
better stories, and this

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is a fun follow-up for our
community,
because last week

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we had Katie Hawks on the show,
Jeff's
co-host on the Makers

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Table.
So today we get to continue that

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creative conversation from
another angle.

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Now, many of you
may know Jeff
from Manly Pinterest Tips, his

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social media
news live, and
now called Creator News Live,

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where he
helps create.
Crews make sense of what's

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changing in AI, what's

changing in social media, video,

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podcasting, and the creator

economy.

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But what I love about Jeff is
that he doesn't just
chase

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tools and trends, he helps
creators stay human, he helps us

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stay memorable, and he helps
us use technology in a way that

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supports their voice instead of
replacing it with AI.

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So today
we're going to talk
about AI, we're going to talk

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about
storytelling,
repurposing, standing out

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online, and how
creators can
keep showing up with personality

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and purpose
while everything
around us keeps changing.

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So please welcome my
dear
friend Jeff C to the show.

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Oh, Jeff Sieh: thanks, Ralph,
that
was great.

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Appreciate you.
Marc Ronick: Thank you for that,

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Ralph.
And Ralph, I'm going to just let

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you take the first
question,
sure, absolutely.

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All died, Ralph Estep Jr.: and
Jeff, I'm
going to be heading

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down to Texas tomorrow.
I got my cowboy
hat on already

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today.
Want to see my grandson

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tomorrow?
So
awesome, looking forward to

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that.
But before we get into AI
and

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social media, I'd like the
community to understand your


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creator journey a little bit.
You've gone from manly Pinterest

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tips to social media news live
to now it's called Creator News

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Live.
I check it out every week.

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You do consulting, you do

speaking, production,

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storytelling.
When you look back
at that

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path, Jeff, what's the thread
that connects all of it?

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Jeff Sieh: So the thread that

connects all of it, I think is

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community and talk.
And so I was
thinking about

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this the other day because I was
like, I had a
great

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opportunity that I just, I was
able to film and do some


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remote production for a big
national toy company yesterday.

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I can't really say the name yet,

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because I don't know if I'm

supposed to, but it's all comes

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down to the people you know.

Like, I tell my kids this all

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the time, it's like, you, you

know, it's great to, you know,

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you need to work hard, you need
to show up and all that stuff,

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but also make time to go and

connect with your peers and your

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colleagues.
So, I've been a big
believer

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in masterminds for a long time,
and so I run two on
Monday

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nights.
They're paid masterminds that I

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run with a
friend of mine,
Paul Gowder, but I'm also been

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in one for over 10
years that
I meet every Monday, and then

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another one on Tuesday
that I
meet for, we've been meeting for

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like five years, so
it's
getting together and connecting

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with people, because
so I
produce Guy Kawasaki Remarkable

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People podcast, and I
can
trace that back to I made a

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thoughtful comment back on

Google Plus back in the day for

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Peg Fitzpatrick, she was Guy's

social media producer, I didn't

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even know that at the time, but
I was just like following up

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and like, hey, do this or that,
and
we formed this bond, and

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she kind of mentored me in the

space, and now I'm running his

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podcast, and we've been doing

that for over five years, so,

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and we, it's so cool, because I
get to edit people like, like

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Martha Stewart, Reid Hoffman, I
mean, all these huge names that

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I get to be a part of this

production, and it all comes

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back to me making a comment way,

way, way back in the day on

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Google Plus.
So, it's those
connections,

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it's the people that you help
that you're
friends with,

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that's the big kind of thread
that runs through
everything,

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and how my business has grown
throughout the years.

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Marc Ronick: My follow-up for to

that, and thank you for that,

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because I'm curious.
Now, was
there any moment when

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you realized, okay, I'm not just

making content now, I'm

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actually building a voice and a
point of
view as a creator,

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because I know that a lot of us,
at some
point, when we look

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back, we realize, oh yeah, there
was that
moment or that thing

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that really pushed it from
being, you know,
just making

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content to being a real voice.
Jeff Sieh: Yeah, so I think for

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me it was, I suffer from a lot
of imposter syndrome, and you


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know that kind of thing.
I think a lot of creators do

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that, and
even this thing that
I talked about, that toy company

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that I
was able to do
yesterday, do a remote

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production for I was
really
scared to do that, right, but

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I'm, I'm more scared not to
do
it than to do it, and I think

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that's the mindset that kind of
the shift you have to do is

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like, okay, if there's an

opportunity, say yes and walk

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through it, like to be honest, I

didn't, guy asked me to

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produce this podcast because
some guy
did it, like, said he

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was going to do it, and then
just didn't,
didn't do what he

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said he was going to do, and
just dropped
the ball, and

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they came to me and said, "Hey,
Jeff, can you do
this?

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I'm like, "Okay, and I figured
it out, right?

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I think
if you trace a lot of
these big, huge influencers and

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creators
out there, if you go
look, everybody's making it up

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as they
go along, nobody knows
what they're doing, right, and I

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think that in which you are
able to say that and gather some

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people around you and talk
about it, and like, listen, I'm

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trying
to figure this out too.
Let's do this together, like

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that's the
whole thing, right?
Like, we all are just making

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this up as we go
along.
I love watching influencers and

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seeing what
they're doing, and
all those big YouTubers, and all

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that stuff,
but you know what,
that's their story, and they

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have some best
practices, but
the algorithm has changed since,

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you know, they've
gotten big
to where we're at right now.

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So, I think it's like
you can
take those best practices, but

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we're just kind
of, we're
figuring out as we go along,

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right?
And so, that's
where the

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community comes in Ralph Estep
Jr.: now, and I
think that's a

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really good point, Jeff.
You got to.

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Figure
it as you go along,
because things are changing

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constantly, Jeff Sieh: right?
Yeah, Ralph Estep Jr.: but I got

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to
ask you about Manly
Pinterest tips, because that

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name alone
tells me you
understand something important

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about
standing out.
What did that project teach you

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about that
project teach you
about finding a unique angle in

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this crowded
content space?
Because that's very unique.

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Jeff Sieh: Yeah, so when I

started, so I had a like web

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design company way back in the

day.

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I actually did CD ROMs. I did
those goofy little credit
card

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CDs.
I had like one of those robot

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printers, and that
was one of
the things I did.

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Ralph Estep Jr.: Did you just

say CD ROMs?

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Jeff Sieh: Does anybody know

what CD ROMs are anymore?

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I'm like, wow.
I was gonna talk the
other

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day, and I would say, like,
yeah, just kind of like it
was

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blanking out.
It was like a dial tone, and

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people looked at
me like,
what's a dial tone?

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Like, they don't know what that
is anymore.

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So, anyway, wow, nobody knows.
Yeah, so mainly
Pinterest

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tips.
When I first started, I was, I

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was looking at
people like Jay
Bear, who wore the crazy suits.

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Other people,
like Seth Godin,
had the glasses.

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I mean, like, I was
like,
okay, what can I do that's

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00:10:54,940 --> 00:10:56,740
different that makes me stand

out.

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And I had listened to this
podcast, and it was actually


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00:11:00,363 --> 00:11:03,015
Michael Stelzer, Social Media
Marketing World kind of show,


215
00:11:03,023 --> 00:11:05,568
and this lady was on there,
Cynthia Sanchez, talking about


216
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Pinterest, how it drove all this
traffic to her blog, and I said,

217
00:11:08,251 --> 00:11:10,779

"I've got a new blog, I should
try that out.

218
00:11:10,779 --> 00:11:15,414
And at the time,
Pinterest was
mostly all women, like it was

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00:11:15,414 --> 00:11:19,230
like wedding and
like nail art
and all this kind of stuff, and

220
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I thought, okay,
so I started,
and I was, and it started

221
00:11:21,397 --> 00:11:22,966
driving a lot of traffic
to my
site.

222
00:11:22,966 --> 00:11:25,232
In fact, it's still the biggest
driver of traffic to
me.

223
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I think I have like 40,000
followers on Pinterest.

224
00:11:27,722 --> 00:11:30,422
It's
still, it's nuts.
It's basically a visual search

225
00:11:30,422 --> 00:11:32,200
engine, if you,
if you don't
know.

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So I started this thing called
Mainly
Pinterest Tips, because

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I thought it was hilarious,

because no men were on it.

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And we had this, was back in the

Google Plus days, and it was

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the wild west of live streaming,

like it had just come out.

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00:11:43,750 --> 00:11:46,330
Google Plus was kind of doing

it, and I had, like, five other

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00:11:46,420 --> 00:11:50,590
guys on this show who had way

bigger followings than I did,

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00:11:50,920 --> 00:11:52,198
and they wanted to do this show
with me.

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00:11:52,198 --> 00:11:54,924
And so we did this live show.
We got, like, that's how I
met

234
00:11:54,924 --> 00:11:56,770
Guy Kawasaki.
I got him on the show.

235
00:11:56,770 --> 00:11:59,630
I got Gary Goldstein,
which
is, he was the producer for

236
00:11:59,630 --> 00:12:02,322
Pretty Woman and Under
Siege.
I mean, it was like the wild

237
00:12:02,322 --> 00:12:04,260
west, we could get anybody
on
because they want to do live

238
00:12:04,260 --> 00:12:06,960
video, and so we did that, and

that's kind of what got me

239
00:12:07,140 --> 00:12:11,490
noticed back in the day, and

that got me my job when I worked

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00:12:11,520 --> 00:12:14,310
for Social Media Examiner for

five years, they had me come on

241
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and run their Pinterest account,

which then led to their

242
00:12:16,200 --> 00:12:18,930
Instagram account, which then

led to live producing and all

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00:12:18,960 --> 00:12:21,110
this other, and speaking on

stage, and all this other stuff,

244
00:12:21,710 --> 00:12:25,550
so it was basically that was

what made me stand out way back

245
00:12:25,610 --> 00:12:28,297
in the day, and then doing live
video when nobody else was

246
00:12:28,297 --> 00:12:30,150
doing it.
So I guess that's the answer


247
00:12:30,158 --> 00:12:33,487
to your question there.
Marc Ronick: Thank you.

248
00:12:33,487 --> 00:12:37,247
And for
podcasters or content
creators who feel like their

249
00:12:37,247 --> 00:12:42,003
topic has
already been done by
1000s of other people, other

250
00:12:42,003 --> 00:12:46,075
creators,
what can they learn
from how you positioned that

251
00:12:46,075 --> 00:12:49,095
particular
brand?
Jeff Sieh: So, I would say that,

252
00:12:49,095 --> 00:12:51,486

yeah, everybody, you know, but
nobody's you, like you're


253
00:12:51,494 --> 00:12:53,416
unique, just like everybody
else, right?

254
00:12:53,416 --> 00:12:56,524
Like, so sure that
somebody
else has done it, like there's

255
00:12:56,524 --> 00:12:59,645
nothing new under the
sun, but
nobody has your voice, nobody

256
00:12:59,645 --> 00:13:03,060
has a weird looking beard
that
goes on, you know, and looks

257
00:13:03,060 --> 00:13:05,860
like you do, like it's
your
voice, it's your talk.

258
00:13:05,860 --> 00:13:08,111
And I've talked to Ralph about
this
before, too, because

259
00:13:08,111 --> 00:13:10,312
there's, you know, there's other

financial accountants out

260
00:13:10,312 --> 00:13:12,905
there, there's other financial

influencers out there, but

261
00:13:12,905 --> 00:13:14,423
there's nobody who's Ralph,

right?

262
00:13:14,423 --> 00:13:17,353
There's nobody who takes it the
spin that he does.

263
00:13:17,353 --> 00:13:20,383
So, so
don't be scared, like,
share your voice, nobody's got

264
00:13:20,383 --> 00:13:23,280
your
opinions that you have,
and you can talk, so I'm like,

265
00:13:23,280 --> 00:13:26,305
just go
out and do it, press
record, get out there and go

266
00:13:26,305 --> 00:13:29,119
live, make a
podcast.
I think for me, for the mainly

267
00:13:29,119 --> 00:13:31,355
Pinterest thing, it was
just
happened at the right time,

268
00:13:31,355 --> 00:13:34,260
nobody was doing it.
I had
people on the platform,

269
00:13:34,260 --> 00:13:37,548
like ladies would message me and
say,
get off my platform, like

270
00:13:37,548 --> 00:13:40,546
they were mad that I was on
there,
and I was like, I

271
00:13:40,546 --> 00:13:43,160
listen, I'm just like, I'm just
doing my
thing, right?

272
00:13:43,160 --> 00:13:45,307
I'm not stepping on your toes,
but it's really
interesting.

273
00:13:45,307 --> 00:13:48,725
So, you will have haters, but go
out there and say
you're and

274
00:13:48,725 --> 00:13:50,660
share your voice.
Ralph Estep Jr.: No, I think


275
00:13:50,668 --> 00:13:53,258
that's very good advice, Jeff.
And I want to get into AI now,


276
00:13:53,266 --> 00:13:55,967
so let's talk about AI.
And I know you do a ton of this

277
00:13:55,967 --> 00:13:58,439
stuff
on your show, and I just
love your opening jingles that

278
00:13:58,439 --> 00:14:01,040
you've
done, and if anybody
hasn't seen them, you gotta

279
00:14:01,040 --> 00:14:03,305
check this out,
because it is
the coolest thing ever.

280
00:14:03,305 --> 00:14:06,494
But Jeff, let me ask you
this:
Why does AI matter for creators

281
00:14:06,494 --> 00:14:09,642
right now more than it
ever
has, especially for podcasters

282
00:14:09,642 --> 00:14:12,931
and live streamers
who may
already feel overwhelmed by all

283
00:14:12,931 --> 00:14:14,531
the tools?
Why do you
think this is so

284
00:14:14,531 --> 00:14:17,695
important right now?
Jeff Sieh: So, for me, it's the

285
00:14:17,695 --> 00:14:21,278
ability to have another set of
tools that I get to use, right?

286
00:14:21,278 --> 00:14:23,390

So it lets me 10x the stuff that

287
00:14:23,390 --> 00:14:25,944
I was able, that I was

struggling with before.

288
00:14:25,944 --> 00:14:29,255
Like any podcasters out there,
you know,
it takes work, like

289
00:14:29,255 --> 00:14:32,658
to get stuff done, like to set
up a show, do
it right.

290
00:14:32,658 --> 00:14:37,403
It takes time, and this has
allowed me to take the
time.

291
00:14:37,403 --> 00:14:40,460
Listen, podcasters, nobody likes
making show notes, right?


292
00:14:40,468 --> 00:14:43,875
Nobody, nobody at all, and so
AI, that was the first thing I


293
00:14:43,883 --> 00:14:47,435
did, like AI was able to help me
do show notes and get those


294
00:14:47,443 --> 00:14:50,451
done, but now I basically say
Ralph's gonna come back on my


295
00:14:50,459 --> 00:14:53,035
show, which he's been on there a
couple times before, I say,


296
00:14:53,043 --> 00:14:56,145
okay, here's Ralph, he's been on
the show before, here's Ralph's

297
00:14:56,145 --> 00:14:59,795
bio, here's what I want to talk
to him about this time, because

298
00:14:59,795 --> 00:15:01,997
we talked.
This before, go back and read my

299
00:15:01,997 --> 00:15:03,635
other, you know,
transcripts
about the show.

300
00:15:03,665 --> 00:15:07,034
Don't ask me, ask Ralph any more

questions, and it actually

301
00:15:07,034 --> 00:15:10,864
lays out all at once in this
huge
document that I have set

302
00:15:10,864 --> 00:15:13,790
up now, where I can go, and I
don't have
to copy and paste

303
00:15:13,790 --> 00:15:15,505
anything.
It does it, it actually goes

304
00:15:15,505 --> 00:15:18,415
into
Canva now, creates the
thumbnail for the show, it does

305
00:15:18,415 --> 00:15:21,461
everything
automatically, and
I just go and kind of, you know,

306
00:15:21,461 --> 00:15:23,878
double check,
make sure
everything's okay, but it

307
00:15:23,878 --> 00:15:26,240
streamlines everything,

instead of like copying and

308
00:15:26,240 --> 00:15:29,165
pasting, and even back in the

day when AI first came out,

309
00:15:29,165 --> 00:15:31,728
being able to like just, I would

have it here and over here,

310
00:15:31,728 --> 00:15:34,535
and I'd copy and paste and move
things around, now I can do

311
00:15:34,535 --> 00:15:37,985
stuff, you know, almost

automatically in like 15

312
00:15:37,985 --> 00:15:39,965
minutes.
The other cool thing
Ralph

313
00:15:39,965 --> 00:15:43,445
kind of alluded to it is the
things that I've always
wanted

314
00:15:43,445 --> 00:15:46,165
to do that I haven't been able
to do before.

315
00:15:46,165 --> 00:15:50,012
I can now,
like these songs
that I have for each guest, I

316
00:15:50,012 --> 00:15:53,240
can have, like
I've dreamt
about this since I was a kid.

317
00:15:53,240 --> 00:15:55,880
We all, like,
probably did
podcasting into a tape recorder,

318
00:15:55,880 --> 00:15:58,949
had our, oh yeah,
you know,
our own little like show that we

319
00:15:58,949 --> 00:16:02,177
did for our family,
and we put
on these little shows up in, you

320
00:16:02,177 --> 00:16:05,405
know, up in the
living room,
and all this stuff, but now I

321
00:16:05,405 --> 00:16:08,348
can have it, like, and
people
like, well, this AI is doing it

322
00:16:08,348 --> 00:16:10,955
for you, like, I'm
like,
listen, Jimmy Kimmel, Jimmy

323
00:16:10,955 --> 00:16:14,081
Fallon, all that, they
have a
room full of writers, we now

324
00:16:14,081 --> 00:16:18,575
have that with AI, we have a

room full of writers that we can

325
00:16:18,575 --> 00:16:22,215
go back and forth, find the best

bit that we can use, and so

326
00:16:22,215 --> 00:16:26,015
now I can have an opening like

that's a theme every week that

327
00:16:26,015 --> 00:16:30,515
fits into the same kind of song
and theme that I do every week

328
00:16:30,515 --> 00:16:33,185
in 15 minutes, like I've never

been able to do that before.

329
00:16:33,185 --> 00:16:36,185
That blows my mind.
In fact, I
think I can

330
00:16:36,185 --> 00:16:38,210
actually show you what I have
done for the makers
table.

331
00:16:38,210 --> 00:16:39,836
Do you want me to play that real
quick?

332
00:16:39,836 --> 00:16:41,146
Ralph, yeah,
sure.
Yeah, let's.

333
00:16:41,146 --> 00:16:42,962
So this is what we're talking
about.

334
00:16:42,962 --> 00:16:46,100
Like,
I did this was a
Saturday, like I went down a

335
00:16:46,100 --> 00:16:48,904
deep rabbit hole,
and I was
like, okay, Maker's Table, if

336
00:16:48,904 --> 00:16:51,480
you don't know what
that is,
Katie Fox, who was on a couple

337
00:16:51,480 --> 00:16:55,679
weeks ago, or last week,
and
I, she crochets, I carve, and we

338
00:16:55,679 --> 00:16:57,053
have great conversation.

It's really fun.

339
00:16:57,053 --> 00:16:59,551
It's just kind of a very
relaxing show, but I
put

340
00:16:59,551 --> 00:17:01,795
together, I thought, what would
be great for that.

341
00:17:01,795 --> 00:17:04,744
I was
like, okay, maybe stop
motion kind of animation,

342
00:17:04,744 --> 00:17:07,233
because
that's kind of
handcrafted kind of thing.

343
00:17:07,233 --> 00:17:09,724
So I put this
together, and
I'll play that right now.

344
00:17:09,724 --> 00:17:11,525
Marc Ronick: Actually, we're not

hearing it, Jeff.

345
00:17:11,525 --> 00:17:13,355
Jeff Sieh: Oh, you're not Marc
Ronick: think you need to


346
00:17:13,363 --> 00:17:15,575
share the sound as well.
Yeah, we want to hear it,

347
00:17:15,575 --> 00:17:18,585
because I
was just fascinated.
And by the way, if you want to

348
00:17:18,585 --> 00:17:21,577
see this as
well, go to
Podcasting Morning show.com/join

349
00:17:21,577 --> 00:17:26,205
us, and you can
choose the
different video options, and

350
00:17:26,205 --> 00:17:29,306
watch this either
live or
after the fact.

351
00:17:29,306 --> 00:17:32,570
Go check it out, because this is
looking
really impressive.

352
00:17:32,570 --> 00:17:34,340
Jeff Sieh: So, do you want to

play it again, or..

353
00:17:34,340 --> 00:17:37,520
Marc Ronick: but when you share,

there's a little little toggle

354
00:17:37,520 --> 00:17:39,500
at the bottom that says share

audio.

355
00:17:39,500 --> 00:17:42,011
Jeff Sieh: Okay, let me try this

again.

356
00:17:42,011 --> 00:17:44,810
Let me see.
Marc Ronick: Jeff is an eCamm


357
00:17:44,818 --> 00:17:47,840
guy, so yeah, I'm still not
hearing it for some reason.

358
00:17:47,840 --> 00:17:51,805
Oh,
well, well, we can, we can
actually maybe we can link to it

359
00:17:51,805 --> 00:17:55,586

somehow or share it somehow
after in those show notes that


360
00:17:55,594 --> 00:17:57,965
everyone hates writing.
Jeff Sieh: Yeah, exactly.

361
00:17:57,965 --> 00:18:01,410
So
anyway, it's a stop motion
style animation, and I basically

362
00:18:01,410 --> 00:18:04,433

built, built it with thinking
about Wallace and Gromit back in

363
00:18:04,433 --> 00:18:07,379

the day, like that was the
thing, and so, yeah, never been

364
00:18:07,379 --> 00:18:10,537
able to do that before, but I
was able to do it on a Saturday,

365
00:18:10,537 --> 00:18:13,869

like I put it together, I used
AI to create the actual, like


366
00:18:13,877 --> 00:18:17,930
the animation for all of it is
done through that, so that kind

367
00:18:17,930 --> 00:18:21,634
of stuff, never been able to do
before, and so it just, it's a


368
00:18:21,642 --> 00:18:23,648
whole nother thing that
podcasters, video production,


369
00:18:23,656 --> 00:18:27,830
I'm like, don't be afraid to use
it, because this is another like

370
00:18:27,830 --> 00:18:30,740

upset of paints that we can
paint with, and so it's amazing

371
00:18:30,740 --> 00:18:33,535
that we're able to do that.
Yeah, Ralph Estep Jr.: Jeff, I

372
00:18:33,535 --> 00:18:35,612
just
want to follow, because
I'm actually doing that with

373
00:18:35,612 --> 00:18:38,478
Musik
now, and it's amazing,
like tools like Suno, I'm

374
00:18:38,478 --> 00:18:41,560
writing
Musik, and it's like,
I'm not a musician, it's really

375
00:18:41,560 --> 00:18:44,220
amazing
stuff.
You were talking about how you

376
00:18:44,220 --> 00:18:46,711
have this workflow.
Can
you give us a little bit

377
00:18:46,711 --> 00:18:48,526
of behind the scenes, like the

toolbox?

378
00:18:48,526 --> 00:18:50,998
What's in the toolbox?
I know you talked about that


379
00:18:51,006 --> 00:18:53,765
with your guests from last week
on your show, but I was sitting

380
00:18:53,765 --> 00:18:57,160
there going, okay, obviously I
am way behind on my AI skillset.

381
00:18:57,160 --> 00:18:58,960


So I went and bought Claude

382
00:18:59,050 --> 00:19:02,280
yesterday, and this morning on

my morning walk, I had a 27

383
00:19:02,640 --> 00:19:05,820
minute conversation with some

Aussie guy, that's my Claude

384
00:19:05,880 --> 00:19:07,500
Brobot now.
But can you get
under the hood

385
00:19:07,500 --> 00:19:09,540
and tell us exactly what you're
doing there,
Jeff?

386
00:19:09,900 --> 00:19:12,870
Jeff Sieh: Yeah, so Claude is

has changed everything, right?

387
00:19:12,900 --> 00:19:14,889
That's what I use.
I actually, I
have it.

388
00:19:14,889 --> 00:19:18,070
Give me a morning brief in the
morning where it has,
like, so

389
00:19:18,070 --> 00:19:21,410
I'm very into visual AI, like,
because there's so..

390
00:19:21,410 --> 00:19:24,545
I
mean, AI is everywhere,
like, and I'm just trying to

391
00:19:24,545 --> 00:19:26,855
stay in
the visual marketing
lane, so that's my thing.

392
00:19:26,855 --> 00:19:29,984
So I have it
send me a brief
every morning of all the news

393
00:19:29,984 --> 00:19:32,522
that happened in
the last
couple days, and even YouTube

394
00:19:32,522 --> 00:19:35,438
videos, and it actually
can
craft it, because I'm speaking

395
00:19:35,438 --> 00:19:39,388
in kind of the middle
this
month back in Wichita, and I was

396
00:19:39,388 --> 00:19:41,810
like, okay, and it
actually
puts it together like based on

397
00:19:41,810 --> 00:19:45,726
my talk, like what I'm
going
to talk about, and so that's one

398
00:19:45,726 --> 00:19:48,834
thing, but for the
for putting
together that like animations,

399
00:19:48,834 --> 00:19:52,300
the beginning
basically I had
Claude write me a storyboard,

400
00:19:52,300 --> 00:19:56,839
right, and so that
storyboard
I actually came up with like a

401
00:19:56,839 --> 00:19:59,308
character sheet, and
I think
Mark talked about this too when

402
00:19:59,308 --> 00:20:01,380
he was talking about.

About his, how he does his, like

403
00:20:01,440 --> 00:20:05,130
Pixar images, yes, does for his,

yeah, so he has a character

404
00:20:05,220 --> 00:20:07,080
sheet that he put together, and
so I have a character sheet

405
00:20:07,320 --> 00:20:10,204
where it's got multiple poses of

me and Katie, I got it the way

406
00:20:10,204 --> 00:20:12,630
I wanted it to, it gave me the

color palette, all that stuff,

407
00:20:13,110 --> 00:20:16,950
so every time I prompt in

Claude, or whatever, I use that

408
00:20:16,980 --> 00:20:20,070
character sheet, so Claude wrote

the kind of the storyboard, it

409
00:20:20,100 --> 00:20:22,940
gives me the prompts that I'm

going to use for whatever tool

410
00:20:23,030 --> 00:20:26,362
that I'm going to use it in, and

for me right now ChatGPT has

411
00:20:26,362 --> 00:20:29,020
the best image creation hands
down.


412
00:20:29,028 --> 00:20:33,488
So Claude writes the prompts, I
take it into ChatGPT, and it


413
00:20:33,496 --> 00:20:37,915
makes those, makes an image of
the first frame of that kind of

414
00:20:37,915 --> 00:20:41,372
like that scene that I'm trying
to create, so it makes that


415
00:20:41,380 --> 00:20:45,094
first frame, and then I'll take
it into Magnific, which is like

416
00:20:45,094 --> 00:20:47,225
Higgs fields one, Magnific is
one.

417
00:20:47,225 --> 00:20:50,250
It's one of these kind of
like
aggregators of all these tools

418
00:20:50,250 --> 00:20:53,586
that work together, and I
just
like Magnificus the way it's

419
00:20:53,586 --> 00:20:54,895
laid out.
So, you can do
the first frame

420
00:20:54,895 --> 00:20:57,688
and end frame.
The problem is, if your frames


421
00:20:57,696 --> 00:21:01,008
are not exactly alike.
In fact, in that opening video,

422
00:21:01,008 --> 00:21:05,095
I'm in
like a cabin, and like
even if the lamp moves a little

423
00:21:05,095 --> 00:21:07,736
bit,
it'll like jump in a
weird way if the beginning and

424
00:21:07,736 --> 00:21:10,074
end frame,
so you got to be
really careful with that, but

425
00:21:10,074 --> 00:21:13,329
then you just,
and even Claude
will write the actual prompt for

426
00:21:13,329 --> 00:21:16,941
the animation
that I'm going
to use in Magnific.

427
00:21:16,941 --> 00:21:19,504
Claude writes
everything, I
take it and put it in those

428
00:21:19,504 --> 00:21:22,133
things, and then I
piece it
together, actually, in like

429
00:21:22,133 --> 00:21:25,460
Descript or Premiere, or

whatever, but it all starts like

430
00:21:25,520 --> 00:21:27,385
you said, Ralph, with that song
in Suno.

431
00:21:27,385 --> 00:21:31,822
So I wrote the song, and Suno
likes to make things
long, so

432
00:21:31,822 --> 00:21:33,887
it's really hard to chop it
down.

433
00:21:33,887 --> 00:21:37,086
So once you get it
chopped
down, then you save it, and then

434
00:21:37,086 --> 00:21:39,410
you can make multiple

variations of that until you get

435
00:21:39,440 --> 00:21:41,578
what you want.
So that's how it
kind of all

436
00:21:41,578 --> 00:21:45,188
puts out, kind of puts together
in a single thing, Marc Ronick:

437
00:21:45,188 --> 00:21:46,532
so that wasn't vibe
coding
then.

438
00:21:46,532 --> 00:21:49,865
The way you did it, you actually
did it in it sounds
weird to

439
00:21:49,865 --> 00:21:54,438
say, but in the more traditional
way of using AI
these days.

440
00:21:54,438 --> 00:21:56,343
Okay, Jeff Sieh: and it's
interesting
because when

441
00:21:56,343 --> 00:21:59,063
you're putting together, you
like, so I had the
song, I put

442
00:21:59,063 --> 00:22:01,371
it to the script, and I
downloaded the what's
called

443
00:22:01,371 --> 00:22:04,295
an SRT file, which is a caption
file, which gets the
timing

444
00:22:04,295 --> 00:22:07,963
for everything, so you have the
timing of the song, but
even

445
00:22:07,963 --> 00:22:11,291
then, like, if you look at that
video at the very
beginning,

446
00:22:11,291 --> 00:22:13,868
there's an opening shot of the
cabin that wasn't
there at the

447
00:22:13,868 --> 00:22:16,349
beginning, but I needed some
more space, so I
went back,

448
00:22:16,349 --> 00:22:19,139
and the cool thing with, like,
Claude and co-work
is you can

449
00:22:19,139 --> 00:22:22,089
have this conversation, and it's
a really
great thinking model,

450
00:22:22,089 --> 00:22:24,859
and it'll go back and forth, and
so I
added that at the end,

451
00:22:24,859 --> 00:22:27,259
because I needed more space, and
so you
just kind of work with

452
00:22:27,259 --> 00:22:28,566
it.
It's like you're a creative

453
00:22:28,566 --> 00:22:31,673
director,
and you're talking
to like a team of animators to

454
00:22:31,673 --> 00:22:35,260
put this
together, so it's
really cool working that out.

455
00:22:35,260 --> 00:22:39,454
So it's just
an amazing tool.
Marc Ronick: There are a lot of

456
00:22:39,454 --> 00:22:42,890
people out there, surprisingly,
that still feel like AI these


457
00:22:42,898 --> 00:22:47,125
days is more of a trend, and
maybe eventually it's not going

458
00:22:47,125 --> 00:22:50,746
to go anywhere, it'll die out,
or maybe not be nearly as


459
00:22:50,754 --> 00:22:55,070
popular as it was, and so I'd
love for you to share where you

460
00:22:55,070 --> 00:22:58,666
think AI is creating real
opportunity in the creator


461
00:22:58,674 --> 00:23:02,380
space, and where creators might
be just chasing shiny objects,


462
00:23:02,388 --> 00:23:05,538
because I do think that there is
some kind of balance there.

463
00:23:05,538 --> 00:23:07,080
So,
I'm curious, what your
thoughts are.

464
00:23:07,709 --> 00:23:09,989
Jeff Sieh: Yeah, I don't think

AI is going to ever replace the

465
00:23:10,109 --> 00:23:12,659
human voice, even this, the

thing that I created, like

466
00:23:12,719 --> 00:23:14,999
that's me, that's I came up with

it.

467
00:23:14,999 --> 00:23:18,301
It was a partner that worked
with me in this, so I don't


468
00:23:18,309 --> 00:23:20,891
think it's ever going to go, you
know, I just don't think it's


469
00:23:20,899 --> 00:23:24,425
going to take over, and you know
the problem is people try to hit

470
00:23:24,425 --> 00:23:28,269

the easy button and don't do
the human-ness in the AI, and

471
00:23:28,269 --> 00:23:31,474
that's
why you're getting that
AI slop that's out there.

472
00:23:31,474 --> 00:23:34,647
But I, you
know, I don't
consider what the AI stuff I do

473
00:23:34,647 --> 00:23:38,093
is art at all, but
I mean it's
just it's me having another tool

474
00:23:38,093 --> 00:23:41,543
set and being able
to do cool
little segments in my show and

475
00:23:41,543 --> 00:23:45,149
in my podcast, so that
kind of
stuff I think is really, really

476
00:23:45,149 --> 00:23:48,012
cool.
The issue is, I
think that

477
00:23:48,012 --> 00:23:51,201
people get nervous about, like,
is it going to take
over as

478
00:23:51,201 --> 00:23:52,665
nobody's going to be creative
anymore.

479
00:23:52,665 --> 00:23:56,124
My thing is,
you know, we
don't have conferences, and we

480
00:23:56,124 --> 00:23:59,348
don't have
these big, like,
all this talk about, like, spell

481
00:23:59,348 --> 00:24:01,679
check, right?

We don't go to a conference for

482
00:24:01,769 --> 00:24:04,003
spell check.
I think eventually
it's going

483
00:24:04,003 --> 00:24:06,923
to be baked into everything,
just like spell
check is

484
00:24:06,923 --> 00:24:09,221
right, like AI is already
starting to be there,
like,

485
00:24:09,221 --> 00:24:11,999
but we don't go to a spell check
conference anymore and get
all

486
00:24:11,999 --> 00:24:14,159
excited and form these groups
about spell check
anymore,

487
00:24:14,159 --> 00:24:16,451
like it just doesn't happen.
So I think it's
eventually

488
00:24:16,451 --> 00:24:19,485
going to get that way, but right
now everybody's
like trying to

489
00:24:19,485 --> 00:24:22,674
figure out how it works, and
where we can put it
in there.

490
00:24:22,674 --> 00:24:24,869
One of the..
I follow this girl named Ali K.

491
00:24:24,869 --> 00:24:27,133
Miller,
and she's one of the
biggest influencers on AI.

492
00:24:27,133 --> 00:24:30,599
And one of
the coolest things
she said is just go argue with

493
00:24:30,599 --> 00:24:33,823
AI, like if
you go into
Claude, and you go in there, and

494
00:24:33,823 --> 00:24:37,002
like it says,
'Hey, but like,
just say, like, no Claude, do

495
00:24:37,002 --> 00:24:38,818
it.
Like, figure
out how to do it,

496
00:24:38,818 --> 00:24:41,423
make it work, and then it'll
start thinking
through it and

497
00:24:41,423 --> 00:24:43,884
make it work.
In fact, for this, this opening

498
00:24:43,884 --> 00:24:46,833
AI
thing that we've been
talking about for the Makers

499
00:24:46,833 --> 00:24:49,563
Table, I
really wanted a
bouncing ball, because it's a

500
00:24:49,563 --> 00:24:52,531
very catchy song,
and it's
kind of almost like one of those

501
00:24:52,531 --> 00:24:56,363
the old school kind of
karaoke
things, and I was trying to make

502
00:24:56,363 --> 00:24:59,781
it like squash and
stretch
kind of look really cool, and I.

503
00:24:59,781 --> 00:25:02,955
Like I can't get
it, like, go
find me a, like, a subtitle tool

504
00:25:02,955 --> 00:25:05,891
that will do that
for me.
There's not any out there, so I

505
00:25:05,891 --> 00:25:08,459
said, "Okay, Claude,
fix it,
figure out how to do it.

506
00:25:08,579 --> 00:25:13,379
So it wrote me this program

where I can dial in stuff in,

507
00:25:13,949 --> 00:25:17,189
like, it was like a web-based

thing that it built for me, and

508
00:25:17,189 --> 00:25:18,484
I could do these sliders and

stuff.

509
00:25:18,484 --> 00:25:21,115
It was still off, and I said,
"That's still not working,


510
00:25:21,123 --> 00:25:23,645
Claude.
And then it said, okay, let me

511
00:25:23,645 --> 00:25:26,783
go into After Effects,
because
I use After Effects as an Adobe

512
00:25:26,783 --> 00:25:30,589
tool that I have, and
it built
me like a wireframe, and it made

513
00:25:30,589 --> 00:25:33,371
it for me, and I
basically
just have to go in and key frame

514
00:25:33,371 --> 00:25:34,079
it.
Like, what?

515
00:25:34,079 --> 00:25:36,673
How
did it do?
I mean, it's just like I just

516
00:25:36,673 --> 00:25:38,575
argued with it, and
it figured
it out.

517
00:25:38,575 --> 00:25:40,629
Like, that stuff to me is super
cool.

518
00:25:41,170 --> 00:25:42,717
Ralph Estep Jr.: Were you

bullying your AI?

519
00:25:42,717 --> 00:25:44,140
Was Jeff Sieh: I was yelling at
it a
little.

520
00:25:44,140 --> 00:25:45,802
Ralph Estep Jr.: It's okay, I

think we have to do that.

521
00:25:45,802 --> 00:25:48,032
Yeah, Marc Ronick: yep.
Sometimes we
do have to do.

522
00:25:48,032 --> 00:25:50,579
I try hard not to, but
eventually I'll lose my


523
00:25:50,587 --> 00:25:52,969
patience.
I think that Sid has a question

524
00:25:52,969 --> 00:25:55,194
over on Clubhouse.
Sid,
good morning to you.

525
00:25:55,194 --> 00:25:57,730
What did you want to ask?
Sid Meadows: Good morning,


526
00:25:57,738 --> 00:25:59,040
everybody.
Jeff, thanks for being here.

527
00:25:59,040 --> 00:26:02,710
Great conversation
so far.
And I'm a, I'm a Texas guy too.

528
00:26:02,710 --> 00:26:05,474
We live in far north
Fort
Worth.

529
00:26:05,474 --> 00:26:09,924
So, so can you explain
specifically the tool,
the AI

530
00:26:09,924 --> 00:26:13,415
tool setup that you're using to
for the podcast?

531
00:26:13,415 --> 00:26:16,506
You
said you've got it
creating your show notes for

532
00:26:16,506 --> 00:26:18,198
it's doing this,
it's doing
that.

533
00:26:18,198 --> 00:26:22,356
I'm investigating you creating a
GPP
as well as creating

534
00:26:22,356 --> 00:26:25,632
something in cloud cowork, so
I'm just
curious, what you set

535
00:26:25,632 --> 00:26:28,100
up, and you know how it's
working for
you, and what is

536
00:26:28,100 --> 00:26:29,270
it?
What is it actually doing?

537
00:26:30,200 --> 00:26:32,570
Jeff Sieh: Sure, so let me, I'm
gonna actually just so I can

538
00:26:32,600 --> 00:26:34,730
tell you exactly what I did,

because I did it for my show

539
00:26:34,910 --> 00:26:38,485
coming up on Friday already.
So
what it actually does, it

540
00:26:38,485 --> 00:26:43,000
makes this huge document for me,
and
this, the cool thing about

541
00:26:43,060 --> 00:26:44,602
Claude Cowork.
Now, this is
built all in

542
00:26:44,602 --> 00:26:47,863
Claude Co work is that it's a
living document,
like I can go

543
00:26:47,863 --> 00:26:51,366
back and go, like, hey, by the
way, you put this
section way

544
00:26:51,366 --> 00:26:55,296
down there, and it's move it up,
and like, let's,
let's not use

545
00:26:55,296 --> 00:26:57,358
those words anymore.
And so it's constantly


546
00:26:57,366 --> 00:27:00,520
evolving, and the cool thing is,
is it always gets smarter, like,

547
00:27:00,520 --> 00:27:03,410

it, it just, the more you use
it, the better it gets.

548
00:27:03,410 --> 00:27:06,902
So, for
my show, so I have, I
have Jerry Potter coming on the

549
00:27:06,902 --> 00:27:08,843
show.
He's
a YouTube guy on Friday.

550
00:27:08,843 --> 00:27:11,242
And first of all, I just
basically
said, 'Hey, Jerry's

551
00:27:11,242 --> 00:27:13,935
coming back on the show.
I want to talk
about this.

552
00:27:13,935 --> 00:27:16,350
Here's some news articles,
because usually we
talk about

553
00:27:16,350 --> 00:27:18,840
news like YouTube's broke some
new stuff, like
they're

554
00:27:18,840 --> 00:27:21,674
talking about their AI
surfacing, you know, just


555
00:27:21,682 --> 00:27:24,950
sections of your YouTube video,
not the whole thing, which is


556
00:27:24,958 --> 00:27:27,120
very, very interesting.
And so I said, "Hey, I want to

557
00:27:27,120 --> 00:27:28,430
talk about
that.
So it writes me kind of

558
00:27:28,520 --> 00:27:30,632
interview questions.
Now, I
won't get into this.

559
00:27:30,632 --> 00:27:33,405
Some people say don't use
questions, some
people do.

560
00:27:33,405 --> 00:27:35,984
I always do.
I have, for you know, I don't

561
00:27:35,984 --> 00:27:38,284
know how
long - 15 years -
just because that's just the way

562
00:27:38,284 --> 00:27:39,955
I work,
right?
And I give those to the guests

563
00:27:39,955 --> 00:27:43,077
because it makes them
feel
better, and so it writes me the

564
00:27:43,077 --> 00:27:46,090
questions, but then it also

puts together audience

565
00:27:46,150 --> 00:27:49,810
questions, so I, because I'm

doing a live show, and so every

566
00:27:50,020 --> 00:27:53,590
I have, so I always have three

sections with five questions

567
00:27:53,860 --> 00:27:56,980
each for each section, but I

also want audience involvement

568
00:27:56,980 --> 00:27:59,950
questions, and so it writes

those for me right in the same

569
00:28:00,070 --> 00:28:03,210
kind of thing, and then after

that, it gives me the YouTube

570
00:28:03,630 --> 00:28:06,360
prompt, it gives me the LinkedIn

one, it gives me the Facebook

571
00:28:06,510 --> 00:28:07,650
one, it gives me all these

different..

572
00:28:07,650 --> 00:28:10,623
I share a lot into groups, so it
gives me about
three different

573
00:28:10,623 --> 00:28:13,850
versions that I can share into
groups, so I can
copy and

574
00:28:13,850 --> 00:28:15,994
paste that over to share to
Facebook groups.

575
00:28:15,994 --> 00:28:19,495
It
also gives me the YouTube,
you know, the tags, all that

576
00:28:19,495 --> 00:28:23,472
stuff,
all in one document, it
also will create for me the

577
00:28:23,472 --> 00:28:27,128
prompts
that I'm going to use
to create the graphics, so the I

578
00:28:27,128 --> 00:28:31,360
have a
very specific look,
it's kind of 50s kind of look to

579
00:28:31,360 --> 00:28:33,765
my show, and
the music fits
into that as well.

580
00:28:33,765 --> 00:28:36,700
So it writes me the
prompts
that I'm going to either take to

581
00:28:36,700 --> 00:28:40,284
ChatGPT or into Mid
Journey,
is one of my favorite tools that

582
00:28:40,284 --> 00:28:43,849
I use as well, so it
writes me
two of those, so I can choose

583
00:28:43,849 --> 00:28:45,240
whichever, whichever one
I
want.

584
00:28:45,240 --> 00:28:49,456
So it writes me those.
It gives me the actual, the


585
00:28:49,464 --> 00:28:53,500
actual prompt to animate it,
because I also animate it for my

586
00:28:53,500 --> 00:28:56,884

show, because when I play the
song, I pull up the YouTube


587
00:28:56,892 --> 00:29:00,315
thumbnail, but it's animated,
and so I do that all at once,


588
00:29:00,323 --> 00:29:03,111
and so all this stuff is baked
into this cowork document.


589
00:29:03,119 --> 00:29:06,543
Before I was having to prompt, I
had like a list of prompts, and

590
00:29:06,543 --> 00:29:09,145
I would copy and paste, and all
this stuff, so everything is


591
00:29:09,153 --> 00:29:11,115
there.
And then it also writes the

592
00:29:11,115 --> 00:29:13,920
lyrics to my song, gives me
a
couple different versions of

593
00:29:13,920 --> 00:29:17,409
that, so it's all done all at

once at one time.

594
00:29:17,409 --> 00:29:20,470
So that's kind of my setup for
everything's
built in cowork

595
00:29:20,470 --> 00:29:23,614
for me, Marc Ronick: and what I
would
like to do now is pause

596
00:29:23,614 --> 00:29:25,600
here real quick, because I want
to
share.

597
00:29:25,600 --> 00:29:28,238
Well, I'm going to have Ralph
share what's happening on


598
00:29:28,246 --> 00:29:31,688
tomorrow's show, and what I want
to say about tomorrow's show is

599
00:29:31,688 --> 00:29:35,624
I won't be there tomorrow.
I begin my travels for the


600
00:29:35,632 --> 00:29:39,454
volunteer work that I do that
I'll be doing all next week at


601
00:29:39,462 --> 00:29:42,638
that summer camp for kids with
the disability called CMT.

602
00:29:42,638 --> 00:29:48,010
So
I'm asking you all right
now, and I'll probably ask you

603
00:29:48,010 --> 00:29:50,908
again,
please show up
tomorrow, show up next week.

604
00:29:50,908 --> 00:29:53,761
And when I say show
up, I
don't mean just be there, like

605
00:29:53,761 --> 00:29:58,332
let's let's support the
team
and be bigger participants and

606
00:29:58,332 --> 00:30:02,310
help really make this show.

It goes smoothly in my absence,

607
00:30:02,370 --> 00:30:05,610
not that I don't think it will,
but I just think I want us to

608
00:30:05,640 --> 00:30:08,640
support people like Ralph, who

will be leading the charge, and

609
00:30:08,700 --> 00:30:12,273
Dr. right there by his side, and

the whole team for that

610
00:30:12,273 --> 00:30:15,407
matter, and I really want to
make sure
that things go well.

611
00:30:15,407 --> 00:30:19,667
So, please come Friday, come all
next week,
and show your

612
00:30:19,667 --> 00:30:22,550
support with that, Ralph.
What's happening
tomorrow?

613
00:30:23,180 --> 00:30:24,826
Ralph Estep Jr.: So, I have some

exciting news.

614
00:30:24,826 --> 00:30:27,500
Tomorrow, we're going to go live
with eCamm, and
because we're

615
00:30:27,500 --> 00:30:30,106
going to be testing out eCamm,
we're only
going to go

616
00:30:30,106 --> 00:30:32,706
streaming live on YouTube.
We'll still do
Clubhouse, but

617
00:30:32,706 --> 00:30:35,462
tomorrow we're going to be doing
a mailbag
episode, and I've

618
00:30:35,462 --> 00:30:37,502
got some really cool questions
to talk
about.

619
00:30:37,502 --> 00:30:40,330
We're going to talk about what
happens when your co-host


620
00:30:40,338 --> 00:30:43,430
quits after three years, just as
the show is finally growing.


621
00:30:43,438 --> 00:30:46,120
Then we're going to talk about
two beginning podcasters using


622
00:30:46,128 --> 00:30:49,708
one mic for one for both of
them, and trying to decide what

623
00:30:49,708 --> 00:30:52,300
we should tell them to do about
whether she'd have separate


624
00:30:52,308 --> 00:30:53,875
mics.
And then we're going to talk

625
00:30:53,875 --> 00:30:56,872
about what you would do if
you
have a client who wants to stop

626
00:30:56,872 --> 00:31:00,250
a live recording and tell
the
guest to use his left hand

627
00:31:00,280 --> 00:31:03,780
instead of his right hand, as

he's speaking, we're also gonna,

628
00:31:04,440 --> 00:31:06,550
yeah, that's a great one.
I saw
these on Reddit, I said,

629
00:31:06,550 --> 00:31:08,310
this is what we got to talk
about.

630
00:31:08,310 --> 00:31:10,482
We're
going to talk about
smoother podcast transitions,

631
00:31:10,482 --> 00:31:14,754
and we're
going to end it with
mistakes hosts obsess over that

632
00:31:14,754 --> 00:31:17,706
listens
may never notice.
And then, of course, we're going

633
00:31:17,706 --> 00:31:20,216
to close it
out with wins of
the week, so you can always join

634
00:31:20,216 --> 00:31:24,222
us live at
Podcasting Morning
show.com/join us.

635
00:31:24,222 --> 00:31:26,963
So that's going to be a lot
of
fun, and like I said, bear with

636
00:31:26,963 --> 00:31:28,662
us.
We're going to be
testing out

637
00:31:28,662 --> 00:31:31,180
eCamm, which I use all the time,
so it won't be a
big deal, but

638
00:31:31,180 --> 00:31:33,815
it'll be new to this show, so I
want to make
sure we're having

639
00:31:33,815 --> 00:31:36,482
fun with that.
But with that, can we let's get

640
00:31:36,482 --> 00:31:39,066
back into the what we were
talking about.

641
00:31:39,066 --> 00:31:43,634
So, Jeff, you
talked about
this Claude cowork and you

642
00:31:43,634 --> 00:31:46,930
talked about this AI
workflow,
and it sounds like you're doing

643
00:31:46,930 --> 00:31:50,080
it for everything.

So, tell us about how much time

644
00:31:50,170 --> 00:31:53,350
that saved you, and about how do

you have other people that are

645
00:31:53,380 --> 00:31:55,250
working for you.
Is it really
allowed you to do

646
00:31:55,250 --> 00:31:57,457
it all on your.. because I know
you and
I've had conversations

647
00:31:57,457 --> 00:32:01,206
about this, and you truly feel
like at
some point, AI is

648
00:32:01,206 --> 00:32:04,290
going to do editing.
AI is going to do a lot
of the

649
00:32:04,290 --> 00:32:06,370
stuff that some of us are paying
other people to do.

650
00:32:06,370 --> 00:32:08,160
Do
you want to elaborate on
that a little bit, Jeff?

651
00:32:08,880 --> 00:32:10,890
Jeff Sieh: Yeah, so to be

honest, I'm a little nervous,

652
00:32:11,010 --> 00:32:14,938
because part of what I do, like
for Guy and for other places,

653
00:32:14,938 --> 00:32:18,033
is I edit stuff, like I edit
video,
I edit audio.

654
00:32:18,033 --> 00:32:21,680
It's getting to the point now
where AI, I think,
in three

655
00:32:21,680 --> 00:32:24,842
months, can do, will be able to
do most of that.


656
00:32:24,850 --> 00:32:27,620
Descript has changed everything.
So I went kicking and screaming

657
00:32:27,620 --> 00:32:30,878
into Descript, that was what
Guy wanted to use way back five

658
00:32:30,878 --> 00:32:34,118
years ago when it first
started, and so we, I was like,

659
00:32:34,118 --> 00:32:37,112
oh gosh,
because I was an
Adobe audition guy, and like the

660
00:32:37,112 --> 00:32:40,545
whole, the
whole thing, but I
was like, okay, it was a little

661
00:32:40,545 --> 00:32:42,808
clunky,
but then it started to
make sense, and it really

662
00:32:42,808 --> 00:32:45,673
started to
work, and it
started to save me a lot of

663
00:32:45,673 --> 00:32:49,528
time, and I think with,
like,
actually Descripts has a beta

664
00:32:49,528 --> 00:32:52,480
right now where you can use

Claude to connect to it, and it

665
00:32:52,480 --> 00:32:55,390
will edit your, your stuff for

you by just talking to the AI.

666
00:32:56,080 --> 00:32:58,810
There's another one, I think

it's called Reframe, that plugs

667
00:32:58,930 --> 00:33:01,950
into a lot of YouTubers are

using it now to actually create

668
00:33:02,040 --> 00:33:05,820
videos for it, so it's getting

to that point where I think

669
00:33:06,330 --> 00:33:08,810
we'll be able to talk to our AI
and have it edit video.

670
00:33:08,810 --> 00:33:11,716
Now, there's always going to be
like,
I still with Descript,

671
00:33:11,716 --> 00:33:13,824
you know, you can go into
Descript and
say, you know,

672
00:33:13,824 --> 00:33:16,161
shorten the word gaps, right?
Like, it'll
automatically do

673
00:33:16,161 --> 00:33:19,190
that.
I never do that because it's too

674
00:33:19,190 --> 00:33:22,990
robotic
for me, because, like,
right now, like there's a pause,

675
00:33:22,990 --> 00:33:26,165
and I
was thinking, and that's
you have to let your podcast


676
00:33:26,173 --> 00:33:29,474
breathe, and like the editing
breathe, so there there still is

677
00:33:29,474 --> 00:33:33,032

some art to it, so I don't use
that feature of it, but like


678
00:33:33,040 --> 00:33:36,442
I'll go in and take out the ums
and ahs, and that kind of stuff

679
00:33:36,442 --> 00:33:40,050
that saves a ton of time, but I
think we're getting there, I,


680
00:33:40,058 --> 00:33:43,180
and so I'm, I'm redoing my
entire, like, business model,


681
00:33:43,188 --> 00:33:46,840
doing a lot, I'm doing a lot of
AI consulting now.

682
00:33:46,840 --> 00:33:49,390
People are
paying me to come
in and help them, even

683
00:33:49,390 --> 00:33:52,732
podcasters and
national radio
shows are having me come in and

684
00:33:52,732 --> 00:33:54,884
help them
streamline their
process a little bit.

685
00:33:54,884 --> 00:33:58,284
So, I don't think
it's going
to change things, it's going to

686
00:33:58,284 --> 00:34:01,046
affect my
business, but I
think we need to pivot, like,

687
00:34:01,046 --> 00:34:05,274
don't be scared of
it, like,
for me, I think of it, like, you

688
00:34:05,274 --> 00:34:07,770
know, we don't have

blacksmiths on every corner,

689
00:34:08,070 --> 00:34:10,320
like we used to back in the days

when everybody rode horses,

690
00:34:10,409 --> 00:34:12,368
right?
We just don't, they're
still

691
00:34:12,368 --> 00:34:14,940
blacksmiths, right, they're
still out there, but we
don't

692
00:34:14,940 --> 00:34:17,915
have them everywhere anymore,
and so I think things
are

693
00:34:17,915 --> 00:34:21,385
going to shift and change, I
think it's an opportunity for


694
00:34:21,393 --> 00:34:22,318
creators.
I don't..

695
00:34:22,318 --> 00:34:25,001
I'm not gloom and doom.
I mean, it's
going to be hard

696
00:34:25,001 --> 00:34:26,600
for people who don't want to
change.

697
00:34:26,600 --> 00:34:29,672
It's
always that way.
It's almost like the train, like

698
00:34:29,672 --> 00:34:33,181
when the
trains and the
Intercontinental Railroad came

699
00:34:33,181 --> 00:34:36,110
by, everybody was
upset.
It was taking farmland.

700
00:34:36,230 --> 00:34:37,376
Is this going to change

everything?

701
00:34:37,376 --> 00:34:38,813
Who wants to go that fast,
anyway?

702
00:34:38,813 --> 00:34:40,297
Right?
Like,
nobody wants to go that

703
00:34:40,297 --> 00:34:44,498
fast, and it was disruptive, but
it
changed, and it moved

704
00:34:44,498 --> 00:34:46,364
forward.
So, I kind of feel like it's


705
00:34:46,373 --> 00:34:48,643
like that.
So, I would say, like, reach

706
00:34:48,643 --> 00:34:51,826
into it and think of
different
ways you can, you can optimize,

707
00:34:51,826 --> 00:34:54,820
and how you can change
your
business to actually embrace it,

708
00:34:54,820 --> 00:34:58,000
and and move faster
than other
people, because a lot of people

709
00:34:58,000 --> 00:34:59,912
are scared of this
thing, and
teaching them.

710
00:34:59,912 --> 00:35:02,430
How to use these new tools, I
think, is
a big opportunity.

711
00:35:02,430 --> 00:35:04,230
Is that your, does that answer
your question,
Ralph?

712
00:35:04,980 --> 00:35:05,715
Ralph Estep Jr.: Yeah,

absolutely.

713
00:35:05,715 --> 00:35:06,780
Because I think you just nailed
it.

714
00:35:06,780 --> 00:35:09,294
A lot of people
hear the word
'a' and they go, 'Oh, we're all

715
00:35:09,294 --> 00:35:12,378
going to lose our
jobs, or
it's actually opening up doors

716
00:35:12,378 --> 00:35:14,534
to new opportunities,
like
you've pointed to.

717
00:35:14,534 --> 00:35:16,565
I know.
Let's go to Mark, because Mark


718
00:35:16,573 --> 00:35:18,480
said Mark said someone has
another question for you.

719
00:35:19,350 --> 00:35:21,200
Marc Ronick: Yeah, actually, I

think Stacey Sherman has another

720
00:35:21,260 --> 00:35:23,780
question.
Stacy Sherman: Yes, hi.

721
00:35:23,780 --> 00:35:25,430
Thank
you.
So, two things.

722
00:35:25,430 --> 00:35:30,479
One, I do exactly what you are
using,
Claude, to manage my

723
00:35:30,479 --> 00:35:35,054
entire flow.
What I found is it's not
doing

724
00:35:35,054 --> 00:35:40,076
a good job with SEO for the
title, like when I put into


725
00:35:40,084 --> 00:35:44,674
another tool, it's not coming up
with a high rank title, it's a


726
00:35:44,682 --> 00:35:47,740
low score.
So, question one is, have you

727
00:35:47,740 --> 00:35:52,330
found, have you cracked
the
nut to use the claw to give you

728
00:35:52,330 --> 00:35:55,030
use SEO, whatever the magic

is.

729
00:35:55,030 --> 00:35:59,890
Question one, and is there a
prompt for that you recommend?


730
00:35:59,898 --> 00:36:04,885
And number two, task magic used
to be so popular, is that still

731
00:36:04,885 --> 00:36:06,305
exist?
Anybody using it?

732
00:36:06,305 --> 00:36:08,220
And why?
Thank you.

733
00:36:08,970 --> 00:36:12,270
Jeff Sieh: So, cast magic, I

still use it most of the time to

734
00:36:12,390 --> 00:36:16,020
grab transcripts from things

that I want to throw into AI.

735
00:36:16,020 --> 00:36:21,506
So that's basically what I use
that
for, for the SEO thing, I

736
00:36:21,506 --> 00:36:25,482
think it's only going to give
you as
good as a model as

737
00:36:25,482 --> 00:36:27,375
like, like examples that you've
given it.


738
00:36:27,383 --> 00:36:29,728
So I have subscribed to some of
those tools.

739
00:36:29,728 --> 00:36:34,799
What I like to do
is actually
give it a whole bunch of good

740
00:36:34,799 --> 00:36:39,872
titles, and even
like books or
things like that you can find

741
00:36:39,872 --> 00:36:43,402
that you can put in
it to use
as a reference, even when I was

742
00:36:43,402 --> 00:36:46,266
talking about the
images,
everything it's only as good as

743
00:36:46,266 --> 00:36:47,782
the reference that you
give
it.

744
00:36:47,782 --> 00:36:51,080
So, like, for the images, I have
to give it a
great image, and

745
00:36:51,080 --> 00:36:53,330
then it'll take it and move from
that.

746
00:36:53,330 --> 00:36:56,862
For SEO,
it's the same thing.
I have subscribed to a couple

747
00:36:56,862 --> 00:36:59,974
different
tools, and I'm able
to put some of those outputs in

748
00:36:59,974 --> 00:37:03,264
there, and I
say, hey, do it
like that, and then go, go

749
00:37:03,264 --> 00:37:06,660
double check this
SEO thing,
like argue with it.

750
00:37:06,660 --> 00:37:09,810
The best thing you could do with

AI is argue with it, like if

751
00:37:09,870 --> 00:37:11,700
you're putting something in,

you're like, okay, it's not

752
00:37:11,760 --> 00:37:13,920
giving me this great score when
I put it into this other tool,

753
00:37:14,580 --> 00:37:17,940
tell it like, hey, by the way,

this isn't good, like if you

754
00:37:18,030 --> 00:37:20,780
tell something AI, especially

Claude, if you tell it's not

755
00:37:20,840 --> 00:37:23,804
good, it will remember that, and

then it won't do it anymore.

756
00:37:23,804 --> 00:37:27,320
So, I would put a bunch of good
SEO
titles that you think are

757
00:37:27,890 --> 00:37:29,960
excellent, or that tool, that

the other tool that you're

758
00:37:29,990 --> 00:37:33,440
using, put some examples in

there, and say do it like this.

759
00:37:33,890 --> 00:37:34,952
I think you'll get better

results.

760
00:37:34,952 --> 00:37:37,468
I don't think there's like a
specific prompt you can
give

761
00:37:37,468 --> 00:37:39,361
it.
I think it's based on the

762
00:37:39,361 --> 00:37:42,100
reference that you're
pointing
it to, if that makes sense.

763
00:37:42,400 --> 00:37:44,101
Stacy Sherman: Yeah, yeah, that
makes sense.

764
00:37:44,101 --> 00:37:47,200
You said you're using Cast Magic
for the
transcript.

765
00:37:47,200 --> 00:37:50,670
Why would you do that?
I'm trying to figure out
what

766
00:37:50,670 --> 00:37:54,334
else Cast Magic is doing,
because that you can do in


767
00:37:54,342 --> 00:37:57,709
Descript or Gemini, or Jeff
Sieh: right, Stacy Sherman: you

768
00:37:57,709 --> 00:37:59,056
know.
So I'm
just curious, what is

769
00:37:59,056 --> 00:38:02,906
there any other value, and
you're paying
for Jeff Sieh:

770
00:38:02,906 --> 00:38:04,809
Cast Magic.
I bought
back when it was

771
00:38:04,809 --> 00:38:07,938
AppSumo, and I got, like, the
free lifetime
kind of thing.

772
00:38:07,938 --> 00:38:10,265
So, I don't really feel like I'm
paying for
it.

773
00:38:10,265 --> 00:38:12,816
It's basically, I don't want to
use my script credits for,


774
00:38:12,824 --> 00:38:15,600
like, if I see Ralph, and I'm
like, 'Man, his show was really

775
00:38:15,600 --> 00:38:17,022
good that way.
I want to remember it.

776
00:38:17,022 --> 00:38:18,408
I want to grab that

transcript.

777
00:38:18,408 --> 00:38:20,373
I'll take it to Cast Magic that
way.

778
00:38:20,373 --> 00:38:24,269
So, for me it's
not part of my
like tool stack, it's like a

779
00:38:24,269 --> 00:38:27,315
thing that I have
because I
purchased the lifetime thing,

780
00:38:27,315 --> 00:38:29,900
and I'll use it, so I
don't
use credit somewhere else.

781
00:38:30,290 --> 00:38:32,795
If that makes sense, Stacy
Sherman: sense, yeah, a
lot of

782
00:38:32,795 --> 00:38:34,910
sense.
And there's nothing else in

783
00:38:34,910 --> 00:38:38,573
there that
you're finding
worth buying, like, is there

784
00:38:38,573 --> 00:38:42,550
something I don't
know that it
does Jeff Sieh: not, I think, if

785
00:38:42,550 --> 00:38:45,072
you
already have bought it,
like if you're paying a monthly

786
00:38:45,072 --> 00:38:48,724
thing,
it may be, may be worth
not using anymore, and using

787
00:38:48,724 --> 00:38:51,454
another
tool like Descript or
investing in something like

788
00:38:51,454 --> 00:38:53,539
that.
I always
tell people, don't

789
00:38:53,539 --> 00:38:58,354
buy a, like, a year subscription
to anything
with AI anymore,

790
00:38:58,354 --> 00:39:02,013
because it changed, like last
week it was,
and this week

791
00:39:02,013 --> 00:39:05,319
it's Claude, and so I like being
able to cancel
something and

792
00:39:05,319 --> 00:39:08,292
move to something else, because
it's just the wild
west out

793
00:39:08,292 --> 00:39:11,730
there, and they're all wanting
you to go for a yearly
plan

794
00:39:11,730 --> 00:39:14,100
like that.
They push that really, really

795
00:39:14,100 --> 00:39:17,870
hard, and I'm
like, no,
because there's only one that

796
00:39:17,870 --> 00:39:19,990
I'll use that I bought
a plan
to.

797
00:39:19,990 --> 00:39:21,845
It's gosh, I can't even think
it.

798
00:39:21,845 --> 00:39:24,476
Magi from Dustin
Stout,
because it's a great, like, tool

799
00:39:24,476 --> 00:39:27,449
that has all the
different
tools in it, that's worth it for

800
00:39:27,449 --> 00:39:29,264
me.
But everything
else I'm like,

801
00:39:29,264 --> 00:39:32,292
I'm not, because, like, Open AI,
right now, has
the best image

802
00:39:32,292 --> 00:39:34,790
model, hands down, you know?
Last week was
nano banana, and

803
00:39:34,790 --> 00:39:37,722
then it's going to be something
else the next
week, and so I

804
00:39:37,722 --> 00:39:40,335
like to be able to switch,
especially because I
do a lot

805
00:39:40,335 --> 00:39:43,024
of visual stuff, and so I don't,
I don't lock myself
into a

806
00:39:43,024 --> 00:39:46,004
yearly plan, Ralph Estep Jr.:
and as the
money guy on the

807
00:39:46,004 --> 00:39:48,754
show, Jeff, I love that.
Marc Ronick: Hold on one second,

808
00:39:48,754 --> 00:39:50,960

real quick.
Stacy, you asked, is that Magi?

809
00:39:51,130 --> 00:39:52,390
Stacy Sherman: Yeah, what is

that Magi?

810
00:39:53,380 --> 00:39:54,760
Jeff Sieh: Yeah, it's kind of

like what I mentioned with

811
00:39:54,940 --> 00:39:56,938
Magnific.
It's Magnific, more of
an

812
00:39:56,938 --> 00:39:59,720
animation kind of aggregator, it
uses all the different


813
00:39:59,728 --> 00:40:02,414
animated.
AI animating kind of tools and

814
00:40:02,414 --> 00:40:04,884
models out there.
Magi
is the same way, you can

815
00:40:04,884 --> 00:40:08,100
like use ChatGPT, you can use
Open
AI, you can use all these

816
00:40:08,160 --> 00:40:09,938
things, and it's a really cool

interface.

817
00:40:09,938 --> 00:40:13,390
I've known Dustin for forever,
and he's the one who
has put

818
00:40:13,390 --> 00:40:16,245
this together, so it's a great
one that you can go in and
you

819
00:40:16,245 --> 00:40:18,540
can test all these models, you
can save all your prompts,


820
00:40:18,548 --> 00:40:21,792
it's got a great like interface,
and so when people are wanting


821
00:40:21,800 --> 00:40:24,875
to get into AI and want to test
out different things, that's


822
00:40:24,883 --> 00:40:27,578
what I always recommend, is
Ralph Estep Jr.: Magi.

823
00:40:27,578 --> 00:40:28,770
I'm
actually in a mastermind
with Dustin.

824
00:40:28,770 --> 00:40:31,530
I've been trying to get
him to
come on the show, but he's on

825
00:40:31,530 --> 00:40:34,133
the, he's on the coast,
and
he's like, he says, Rob, it's

826
00:40:34,133 --> 00:40:36,500
hard for me to get up that

early, but let me pivot to

827
00:40:36,590 --> 00:40:38,182
something, Jeff.
Marc Ronick: Yeah, Ralph Estep

828
00:40:38,182 --> 00:40:42,130
Jr.: a lot of AI
content is
polished, but a lot of it feels

829
00:40:42,130 --> 00:40:45,424
empty, and it just
doesn't
seem like it has any soul to it.

830
00:40:45,424 --> 00:40:48,460
So, my question for
you, and
you do a good job of this, by

831
00:40:48,460 --> 00:40:51,742
the way, How do
creators use
AI without, you know, without,

832
00:40:51,742 --> 00:40:55,576
you know, taking
off their
personality and losing that

833
00:40:55,576 --> 00:40:59,745
relationship that people,
that
makes people care and helps them

834
00:40:59,745 --> 00:41:02,186
become who they are.
How do
you feel about that,

835
00:41:02,186 --> 00:41:04,050
Jeff?
Because you're all in on AI,


836
00:41:04,058 --> 00:41:06,978
dude, but it doesn't, it doesn't
seem to take away from your


837
00:41:06,986 --> 00:41:08,460
personality.
I think that's really important.

838
00:41:09,150 --> 00:41:11,250
Jeff Sieh: It comes down to

people want to hit the easy

839
00:41:11,340 --> 00:41:12,942
button, right?
They just want to
hit a button

840
00:41:12,942 --> 00:41:15,393
and have it just spit out, and
they'll copy and
paste it and

841
00:41:15,393 --> 00:41:16,803
put over there.
You can't do that.

842
00:41:16,803 --> 00:41:19,130
You've got to
read everything,
you've got to look at

843
00:41:19,130 --> 00:41:21,728
everything.
I, the thing
for me, like, for

844
00:41:21,728 --> 00:41:24,810
the music and for these
animations that I do,
and all

845
00:41:24,810 --> 00:41:26,520
that stuff, I am excited about
it.

846
00:41:26,520 --> 00:41:29,900
It's got my hand on
it, it's
got me on it, it's got like my

847
00:41:29,900 --> 00:41:33,140
vision, and like even
the
storyboard that Claude made.

848
00:41:33,290 --> 00:41:36,770
I went and I fought back and

forth with, so it's stuff that I

849
00:41:37,100 --> 00:41:39,125
really like.
It's, it's for me
stuff that I

850
00:41:39,125 --> 00:41:41,924
couldn't do before that I can do
now, right?

851
00:41:41,924 --> 00:41:45,676
That's
the thing for me, and
even my emails, like the here's

852
00:41:45,676 --> 00:41:48,148
the
biggest unlock.
Like, if you haven't done this

853
00:41:48,148 --> 00:41:50,200
yet, you need
to do this.
Go get Whisper Flow.

854
00:41:50,830 --> 00:41:55,210
Whisper Flow is a tool where

basically you can talk into any

855
00:41:55,330 --> 00:41:58,465
program on your computer, and it

will, it'll get the text.

856
00:41:58,465 --> 00:42:01,230
I mean, if you ever remember

Dragon Naturally Speaking way

857
00:42:01,470 --> 00:42:03,888
back in the day, Ralph and I are

showing our age now.

858
00:42:03,888 --> 00:42:05,780
That was very clunky.
Ralph Estep Jr.: Careful,


859
00:42:05,788 --> 00:42:08,225
careful, yeah, Jeff Sieh: my
friend, I just
like that Marc

860
00:42:08,225 --> 00:42:11,275
Ronick: you don't think I'm

part of that age group.

861
00:42:11,275 --> 00:42:14,272
I Jeff Sieh: know Ralph, Ralph
and
I are the same age, so

862
00:42:14,272 --> 00:42:17,516
that that you can speak into it.
So, like,
I, I call it visual

863
00:42:17,516 --> 00:42:21,627
vomit, like I just, I just, I'm
talking to
my AI and just

864
00:42:21,627 --> 00:42:25,206
vomiting stuff out, and the cool
thing is
that's great for AI,

865
00:42:25,206 --> 00:42:28,010
because it gives it more
context, it gives
it more

866
00:42:28,010 --> 00:42:30,854
instead of typing things out, if
you're speaking into it,
go,

867
00:42:30,854 --> 00:42:34,228
no, that what I meant was, and
it'll clean it all up, and


868
00:42:34,236 --> 00:42:36,920
that's what I use, Whisper Flow,
it's great, so I can't remember

869
00:42:36,920 --> 00:42:41,429
what I was saying here, anyway,
but being able to go in and do


870
00:42:41,437 --> 00:42:45,468
that, and not make it like even
my emails, like I'll speak out


871
00:42:45,476 --> 00:42:48,580
my emails that I write, so I
might write usually an email


872
00:42:48,588 --> 00:42:51,230
that's a Tuesday, Wednesday, and
then I do one for the Friday


873
00:42:51,238 --> 00:42:53,995
show to remind everybody it's
coming up, so those Tuesday


874
00:42:54,003 --> 00:42:58,617
Wednesday emails are very much
me, like I use, I mean I speak


875
00:42:58,625 --> 00:43:01,511
it into there, but it's still me
now.

876
00:43:01,511 --> 00:43:04,770
AI cleans it up, but it's

still like the jokes are me, the

877
00:43:05,010 --> 00:43:06,620
weird stuff.
Like, people tell
me my

878
00:43:06,620 --> 00:43:09,666
emails, like I know this is an
AI, because AI would not
say

879
00:43:09,666 --> 00:43:11,393
that.
Like, Ralph Estep Jr.: it's

880
00:43:11,393 --> 00:43:13,929
about the
only email, Jeff,
that I actually read, and I look

881
00:43:13,929 --> 00:43:16,219

forward to.
And when I don't get it, I

882
00:43:16,219 --> 00:43:17,455
panic.
Marc Ronick: Oh, thank you,


883
00:43:17,463 --> 00:43:17,954
Ralph.
Appreciate that.

884
00:43:17,954 --> 00:43:19,705
Your emails are great too, by
the
way.

885
00:43:19,705 --> 00:43:23,075
Like, you put out a lot, but
like, I read, so, and I go,
I

886
00:43:23,075 --> 00:43:25,435
always tell Ralph, like, oh,
great subject line that hooked


887
00:43:25,443 --> 00:43:28,320
me right there.
So, yeah, he does a good job

888
00:43:28,320 --> 00:43:29,952
too.
Well, let's
pivot for a

889
00:43:29,952 --> 00:43:32,892
second.
I know we could talk about AI

890
00:43:32,892 --> 00:43:38,025
all day
today, and where you
have a, you are the kind of guy

891
00:43:38,025 --> 00:43:41,396
who follows
a lot of creator
tools, the platform changes, and

892
00:43:41,396 --> 00:43:46,200
all those
trends really
closely, so for for us, for the

893
00:43:46,200 --> 00:43:49,418
indie
podcasters, for the DIY
creators, what should they


894
00:43:49,426 --> 00:43:52,022
actually be paying attention to
right now?

895
00:43:52,022 --> 00:43:54,300
So, well, let's pivot
for a
second.

896
00:43:54,300 --> 00:43:59,185
I know we could talk about AI
all day today, and
where you

897
00:43:59,185 --> 00:44:04,209
have a, you are the kind of guy
who follows a lot of
creator

898
00:44:04,209 --> 00:44:07,850
tools, the platform changes, and
all those trends
really

899
00:44:07,850 --> 00:44:10,890
closely.
So, for us, for the indie

900
00:44:10,890 --> 00:44:13,650
podcasters, for the
DIY
creators, what should they

901
00:44:13,920 --> 00:44:15,900
actually be paying attention to
right now?

902
00:44:16,890 --> 00:44:20,040
Jeff Sieh: So, a couple things:
one, read out, read stuff

903
00:44:20,190 --> 00:44:23,090
outside of your industry, like

that's where creativity happens,

904
00:44:23,210 --> 00:44:25,064
right?
Like, if you're not a
finance

905
00:44:25,064 --> 00:44:27,782
guy, go read Ralph's stuff,
because he's got good
stories

906
00:44:27,782 --> 00:44:30,896
that'll spur things up on your
mind, right?

907
00:44:30,896 --> 00:44:34,880
Like, so
read wildly, watch
YouTube videos widely, like

908
00:44:34,880 --> 00:44:38,603
things that,
if you, something
interests you, go follow it.

909
00:44:38,603 --> 00:44:42,424
Like, life is too
short not to
play and learn and figure out

910
00:44:42,424 --> 00:44:44,396
stuff, so that's the
thing for
me.

911
00:44:44,396 --> 00:44:47,570
I would also, if you are in the
Claude ecosystem,
the first

912
00:44:47,570 --> 00:44:50,826
thing I would tell you is, go
create a daily brief,
like go

913
00:44:50,826 --> 00:44:53,644
in there and say, "Hey, I'm
interested in this stuff, I


914
00:44:53,652 --> 00:44:56,998
want to, I want to get this in
my email box every day, and


915
00:44:57,006 --> 00:44:59,476
like, and get that, like, start,
it'll surface things.

916
00:44:59,476 --> 00:45:03,380
And you
can craft it to like
if you're doing a talk or you're

917
00:45:03,380 --> 00:45:06,092
like
you're speaking on a
podcast on a certain thing, like

918
00:45:06,092 --> 00:45:09,090
if you
have a podcast about a
certain, you know, topic, let's

919
00:45:09,090 --> 00:45:12,804
say
you're doing one on model
trains, like you can get a in


920
00:45:12,812 --> 00:45:16,750
your inbox every day a model
train like digest of what's


921
00:45:16,758 --> 00:45:19,764
happening in the world that you
wouldn't find, you would have to

922
00:45:19,764 --> 00:45:22,431

go out and search for, but you
could get that every day, so I


923
00:45:22,439 --> 00:45:25,385
would do that kind of stuff to
really stay abreast of like


924
00:45:25,393 --> 00:45:28,951
what's happening in the, in
whatever space you're at Marc

925
00:45:28,951 --> 00:45:31,199
Ronick: tonight.
We've got
somebody on stage as

926
00:45:31,199 --> 00:45:33,902
well, from one Jeff to another.
Jeff
Dwoskin.

927
00:45:33,902 --> 00:45:36,000
Good morning.
What, what question you have for

928
00:45:36,000 --> 00:45:38,306
Jeff?
Jeff Dwoskin: Hey, Jeff, can you

929
00:45:38,306 --> 00:45:39,338

hear me?
Sorry, yeah, Marc Ronick: we

930
00:45:39,338 --> 00:45:41,224
hear you.
Jeff Dwoskin: Okay, great.

931
00:45:41,224 --> 00:45:43,555
I had
a whisper flow question.
Since you mentioned you use it,

932
00:45:43,555 --> 00:45:44,830
I've
been dying to ask someone
this.

933
00:45:45,520 --> 00:45:48,790
What's the difference between

that and just me using, like,

934
00:45:48,790 --> 00:45:50,408
the accessibility on my

computer?

935
00:45:50,408 --> 00:45:53,856
Like, I just hit control twice,
and I can talk
into my

936
00:45:53,856 --> 00:45:56,587
computer, because I agree,
talking is a great way to


937
00:45:56,595 --> 00:46:00,632
prompt, Jeff Sieh: because you
can
actually speak into a lot

938
00:46:00,632 --> 00:46:03,580
of the AI's, right?
Like, you can, they
have like

939
00:46:03,580 --> 00:46:06,804
a voice model.
I find it's way slower, and the

940
00:46:06,804 --> 00:46:10,214
cool
thing about Whisper Flow,
it will clean up your ums and

941
00:46:10,214 --> 00:46:12,404
ahs
and all that kind of stuff
as well.

942
00:46:12,404 --> 00:46:15,450
It's kind of like, and it,

because it's an AI itself, and

943
00:46:15,540 --> 00:46:20,100
so it's that's what I use it

for, and it's just a lot faster.

944
00:46:20,490 --> 00:46:23,162
It's very smooth.
They have a
great free plan,

945
00:46:23,162 --> 00:46:26,126
so if you haven't tried it yet,
you should
go on and do it.

946
00:46:26,126 --> 00:46:28,384
In fact, and they have a great,
like,
affiliate thing, like I

947
00:46:28,384 --> 00:46:30,676
share it with everybody, and I
think I
have, like, five,

948
00:46:30,676 --> 00:46:33,359
three free months with it on
their pro
plan, because I've

949
00:46:33,359 --> 00:46:36,270
shared it so much.
But that's the thing that
I

950
00:46:36,270 --> 00:46:39,364
found - it's those accessibility
things, but
there's like a

951
00:46:39,364 --> 00:46:42,234
delay, and it kind of will put
everything in
there, it's like

952
00:46:42,234 --> 00:46:45,650
recording it exactly, and
Whisper Flow, just,
I mean,

953
00:46:45,650 --> 00:46:49,396
it's almost like going from this
sounds bad, from a PC
to a

954
00:46:49,396 --> 00:46:52,385
Mac, I don't get the blue screen
of death anymore, it just


955
00:46:52,393 --> 00:46:55,444
works, right, like it just
works, and Whisper Flow is the


956
00:46:55,452 --> 00:46:59,487
same way, it just works, I hit
two keys on there and I speak it

957
00:46:59,487 --> 00:47:03,177

out, so if you're using the, I
would love to know, Jeff, if,


958
00:47:03,185 --> 00:47:06,750
like, if you try it, like the
comparison of what you're using

959
00:47:06,750 --> 00:47:09,199
before, because I personally, I
think it's going to be a lot


960
00:47:09,207 --> 00:47:11,040
smoother and a lot easier, and
it works in every program.

961
00:47:11,790 --> 00:47:12,570
Jeff Dwoskin: All right, I'll

check that out.

962
00:47:13,680 --> 00:47:17,142
Marc Ronick: And DJ Rez is also
on stage with the question.

963
00:47:17,142 --> 00:47:20,502
Go for it, Rez.
Rez: Hey, I just want to say,


964
00:47:20,510 --> 00:47:22,985
this is such a great show, so
much value here.

965
00:47:22,985 --> 00:47:26,744
And thanks so
much.
I, my question, I guess, is it

966
00:47:26,744 --> 00:47:29,658
all of these platforms
have a
different strength, right?

967
00:47:29,658 --> 00:47:32,352
Like, so Chat GPT, as
you've
pointed out, is good for image

968
00:47:32,352 --> 00:47:34,464
creation, Claude is good
for
reporting.

969
00:47:34,464 --> 00:47:37,370
In my case, how much money
ultimately should I
be

970
00:47:37,370 --> 00:47:38,927
spending?
Like, should I have a

971
00:47:38,927 --> 00:47:42,190
subscription to most of these

platforms, I guess that's my

972
00:47:42,310 --> 00:47:43,570
question, really.
Thank you.

973
00:47:44,590 --> 00:47:46,596
Jeff Sieh: So, I guess, how big
of a nerd are you?

974
00:47:46,596 --> 00:47:50,112
That's the question.
So, yeah, Rez: pretty nerdy, I

975
00:47:50,112 --> 00:47:51,263
would say.

Yeah, yeah.

976
00:47:51,263 --> 00:47:53,308
So, Ralph Estep Jr.: what's your

budget?

977
00:47:53,308 --> 00:47:54,569
Yeah, Jeff Sieh: that's the
other
thing.

978
00:47:54,569 --> 00:47:58,621
So, Rez: yeah, not a lot.
Jeff Sieh: So, for me, this is


979
00:47:58,629 --> 00:48:01,862
what my stack is right now, is
that I have dropped down Open AI

980
00:48:01,862 --> 00:48:04,204

to the basic, the I still pay
for it.

981
00:48:04,204 --> 00:48:07,455
I think it's the pros,
the
lowest one, because I use their

982
00:48:07,455 --> 00:48:10,526
images all the time, like

that's the thing, Marc Ronick:

983
00:48:10,526 --> 00:48:13,089
$20 tier, Jeff Sieh: yeah.
And so my
daughter uses it,

984
00:48:13,089 --> 00:48:16,062
she's on my team, so she works
for me full
time, she uses

985
00:48:16,062 --> 00:48:19,130
that a lot.
Claude, I pay for the $100 a


986
00:48:19,138 --> 00:48:22,016
month plan, because to me it's
another employee, right, like


987
00:48:22,024 --> 00:48:25,040
it's a really, it's a really
cheap, really, really good


988
00:48:25,048 --> 00:48:28,130
employee, because it does so
much, and it can do stuff while

989
00:48:28,130 --> 00:48:30,365
I'm sleeping, like that morning
brief, it comes up every


990
00:48:30,373 --> 00:48:33,260
morning, I don't do anything,
it's there, it's working at


991
00:48:33,268 --> 00:48:36,675
night, I am just scratching the
surface, and Claude, like the


992
00:48:36,683 --> 00:48:41,219
Claude design, now I have like a
brief that I can build my own


993
00:48:41,227 --> 00:48:43,204
website, just like, say, go
build it.

994
00:48:43,204 --> 00:48:45,460
Here's, you know,
here's the
story brand template.

995
00:48:45,490 --> 00:48:47,466
I want you to guys go, I want

you to go do that.

996
00:48:47,466 --> 00:48:50,094
So, for me, it's worth it, like
it's a
really great investment

997
00:48:50,094 --> 00:48:53,464
for me, for not hiring another
team
member, but actually

998
00:48:53,464 --> 00:48:56,080
using that in that, in that
aspect.

999
00:48:56,080 --> 00:48:58,799
So, I
pay for that for the
animation stuff.

1000
00:48:58,799 --> 00:49:02,580
I really like Magnific, I

talked about, because those, so

1001
00:49:02,700 --> 00:49:06,382
the video I did for the Maker's
Table, if you probably..

1002
00:49:06,382 --> 00:49:08,720
I was trying to think about how
much
it would cost.

1003
00:49:08,720 --> 00:49:10,716
It's probably about 100 bucks to
make that
thing, if you count

1004
00:49:10,716 --> 00:49:14,106
all the subscriptions, but like
I would
never be able to do

1005
00:49:14,106 --> 00:49:16,520
that for $100 in like three
years ago,
right?

1006
00:49:16,520 --> 00:49:19,680
Like never, like I would have to
hire a like a music
company,

1007
00:49:19,680 --> 00:49:23,060
I'd have to hire an animator, I
have to storyboard
it, a, you

1008
00:49:23,060 --> 00:49:25,847
know, graphic designer, and now
I can do it
all, and I can

1009
00:49:25,847 --> 00:49:27,960
have it exactly the way I want,
right.

1010
00:49:27,960 --> 00:49:31,560
So, for
me, that's really
cheap, like $100 to have an

1011
00:49:31,560 --> 00:49:35,652
opening video
that people talk
about and share, like, you got

1012
00:49:35,652 --> 00:49:38,612
to be
kidding me, right?
So, for me, it's a great

1013
00:49:38,612 --> 00:49:41,140
investment, but,
like, Ralph,
I know he's the financial guy.

1014
00:49:41,140 --> 00:49:44,195
You don't have to
go get
everything at once, like start

1015
00:49:44,195 --> 00:49:46,240
with I would start with

Claude, I would start with

1016
00:49:46,300 --> 00:49:49,236
their, their paid low plan, and
then if you start maxing out

1017
00:49:49,236 --> 00:49:51,016
the credits, then you could go
up.


1018
00:49:51,024 --> 00:49:52,990
But for me, it's an employee is
what it is.

1019
00:49:53,830 --> 00:49:57,040
Marc Ronick: All right, so Jeff,

I have maybe one or two more

1020
00:49:57,130 --> 00:50:00,112
questions, but first I want to

give you a chance to share.

1021
00:50:00,112 --> 00:50:03,702
With our community, what's
where's
the best place to

1022
00:50:03,702 --> 00:50:06,696
connect with you?
Jeff Sieh: Well, I mentioned my

1023
00:50:06,696 --> 00:50:08,910
newsletter before.
I would love if you go to Jeff

1024
00:50:08,910 --> 00:50:12,850
c.com forward
slash news, and
C is spelled S, as in Sam, I, E,

1025
00:50:12,850 --> 00:50:16,162
H, I before E,
especially in
C, that's how my mom.

1026
00:50:16,162 --> 00:50:20,690
So that's a great place,

because we have a great email

1027
00:50:20,750 --> 00:50:22,380
community, and we talk back and
forth.

1028
00:50:22,380 --> 00:50:25,120
I love the people who subscribe
to my email, and Jeff
c.com is

1029
00:50:25,120 --> 00:50:27,734
where I'm at.
But Creator News Live every

1030
00:50:27,734 --> 00:50:31,150
Friday,
10am central, every
week, so that's where we do the

1031
00:50:31,150 --> 00:50:32,690
live
show.
Have some great guests on.

1032
00:50:33,140 --> 00:50:36,664
Ralph's been on there before.
I
got to get Mark on there.

1033
00:50:36,664 --> 00:50:38,712
It's a great, it's a great
community.


1034
00:50:38,720 --> 00:50:42,190
We just have a blast for that
show, so I'd love for it to


1035
00:50:42,198 --> 00:50:45,202
connect over that way.
Marc Ronick: Right on.

1036
00:50:45,202 --> 00:50:49,558
Well, on
your site, you
mentioned being a young kid in a

1037
00:50:49,558 --> 00:50:52,584
homemade snowman
costume and
realizing you enjoyed

1038
00:50:52,584 --> 00:50:55,827
entertaining people.
How
much of content creation

1039
00:50:55,827 --> 00:51:00,090
today is still about that basic
ability to hold attention and

1040
00:51:00,120 --> 00:51:03,282
make people feel something.
Jeff Sieh: Oh, I think it's


1041
00:51:03,290 --> 00:51:04,434
everything.
Like, I think everything is

1042
00:51:04,434 --> 00:51:06,570
edutainment,
right?
Like, I think if you can

1043
00:51:07,080 --> 00:51:10,530
entertain and educate, they're

not going to remember, like,

1044
00:51:10,860 --> 00:51:12,768
"Hey, Jeff said this about

Claude.

1045
00:51:12,768 --> 00:51:15,289
They'll, they want to know how
you made you feel.

1046
00:51:15,289 --> 00:51:18,450
I
try to make everybody feel
like they're seen and heard, and

1047
00:51:18,450 --> 00:51:20,651
we
have a good time.
Everything is about

1048
00:51:20,651 --> 00:51:23,180
relationships, like Ralph
and
I, we did business together.

1049
00:51:23,330 --> 00:51:25,640
We're not doing business

together right now, but we're

1050
00:51:25,790 --> 00:51:27,740
still friends.
We still talk.


1051
00:51:27,748 --> 00:51:32,084
Like, my core philosophy is I
would rather lose business than

1052
00:51:32,084 --> 00:51:34,934
a relationship.
That's how I run my company.

1053
00:51:34,934 --> 00:51:37,190
That's how I do it.

Relationships are everything,

1054
00:51:37,640 --> 00:51:42,948
and so I think if you're not, if

you're not moving somebody

1055
00:51:42,948 --> 00:51:45,394
like emotionally or whatever,
then
why are you doing it,

1056
00:51:45,394 --> 00:51:47,705
right?
Like, I do live video because I

1057
00:51:47,705 --> 00:51:49,435
like to bring up people's
comments.

1058
00:51:49,435 --> 00:51:50,590
That's why you guys do
this
show.

1059
00:51:50,590 --> 00:51:53,060
Like, you can bring up people
from Clubhouse and
have them

1060
00:51:53,060 --> 00:51:55,445
on stage and talk, that's what
it's all about.


1061
00:51:55,453 --> 00:51:56,890
Otherwise, just do YouTube
video, right?

1062
00:51:56,890 --> 00:51:59,095
That's fine.
Like,
lot of great YouTubers

1063
00:51:59,095 --> 00:52:02,376
out there, but for me, I like
the
connection with people, so

1064
00:52:02,376 --> 00:52:06,270
I think the more you can move

people or make people think, or

1065
00:52:06,750 --> 00:52:09,690
you know, laugh, or have a, you
know, enjoy the company

1066
00:52:09,750 --> 00:52:11,220
together, that's what it's all

about.

1067
00:52:12,000 --> 00:52:14,160
Ralph Estep Jr.: Jeff, I'm all

about action, so let's end it

1068
00:52:14,220 --> 00:52:18,060
today with an action question.

So, for the indie podcast, or

1069
00:52:18,150 --> 00:52:20,930
the creator listening right now,

who's excited about what we're

1070
00:52:21,050 --> 00:52:24,320
talking about, but feeling a

little overwhelmed by AI and

1071
00:52:24,470 --> 00:52:26,849
social media.
We've had a lot of
discussions

1072
00:52:26,849 --> 00:52:29,388
about video and everything
changing so fast.


1073
00:52:29,396 --> 00:52:33,770
What's one move you tell them to
make this week to really embrace

1074
00:52:33,770 --> 00:52:36,660

this and really stay up to
date with what's going on?

1075
00:52:36,660 --> 00:52:38,840
Something
they can do just
today to make it work.

1076
00:52:39,500 --> 00:52:42,260
Jeff Sieh: So, get Whisper Flow,

go try the free trial, and

1077
00:52:42,260 --> 00:52:45,259
then speak into cloud, or
whatever,
and create, have it

1078
00:52:45,259 --> 00:52:48,240
interview you, like, say, 'Hey,
I want to
spend the next 30

1079
00:52:48,240 --> 00:52:51,889
minutes having you interview me,
and have it
create a document

1080
00:52:51,889 --> 00:52:55,720
of what your core philosophy is,
what your
business is, what

1081
00:52:55,720 --> 00:52:59,763
your belief system is, and then
save that,
and doesn't matter

1082
00:52:59,763 --> 00:53:03,315
what AI or what changes in the
future, the
thing with Claude

1083
00:53:03,315 --> 00:53:06,234
and Open AI, having those
reference documents
about who

1084
00:53:06,234 --> 00:53:09,575
you are, what your beliefs are,
and what your, your
business

1085
00:53:09,575 --> 00:53:12,858
model is, like that is gold,
like that is gold, that's
who

1086
00:53:12,858 --> 00:53:16,315
you are, and so you can point
whatever AI tool you're
you're

1087
00:53:16,315 --> 00:53:19,421
looking at at that, and that has
changed everything for
me, so

1088
00:53:19,421 --> 00:53:22,912
I have, like, a, I have a core
who Jeff C is kind of


1089
00:53:22,920 --> 00:53:24,962
document.
I have a core what my business

1090
00:53:24,962 --> 00:53:27,399
is for this year.
I
have what I believe in, like

1091
00:53:27,399 --> 00:53:30,380
I mentioned, like I would rather

lose business than a

1092
00:53:30,410 --> 00:53:32,321
relationship that is in that

document, right?

1093
00:53:32,321 --> 00:53:36,060
That is who I am.
And so being able to point
the

1094
00:53:36,060 --> 00:53:38,460
AI to reference that, that's
going to change everything for


1095
00:53:38,468 --> 00:53:39,650
you.
So, if once you have those

1096
00:53:39,800 --> 00:53:45,190
documents down, then AI just

opens the door to creativity to

1097
00:53:45,520 --> 00:53:46,492
productivity for your business.


1098
00:53:46,500 --> 00:53:48,280
That's what I would start with
first.

1099
00:53:48,910 --> 00:53:50,320
Ralph Estep Jr.: And Jeff, I

just want to say one more thing,

1100
00:53:50,320 --> 00:53:52,868
because you just brought it up,
and I know your heart, dude.

1101
00:53:52,868 --> 00:53:54,835
And what you just said, can you
repeat that?

1102
00:53:54,835 --> 00:53:57,100
About you'd rather lose business
than a friendship.

1103
00:53:57,360 --> 00:53:59,065
Jeff Sieh: Yeah, Ralph Estep
Jr.: because I think
so many

1104
00:53:59,065 --> 00:54:01,220
people need to hear that,
because we're in this time


1105
00:54:01,228 --> 00:54:04,155
when people are so against this
and against that, dude, can you

1106
00:54:04,155 --> 00:54:06,876
say that one more time?
Because I just think we need to

1107
00:54:06,876 --> 00:54:08,320
embrace
that as we close out
today.

1108
00:54:08,430 --> 00:54:09,930
Jeff Sieh: Yeah, I would rather
lose business than a

1109
00:54:09,930 --> 00:54:11,516
relationship.
I think that's the
core thing.

1110
00:54:11,516 --> 00:54:15,350
I think people are hungry for
that as AI grows and
more AI

1111
00:54:15,350 --> 00:54:17,644
slop goes out there, it's going
to happen because
people want

1112
00:54:17,644 --> 00:54:20,345
to hit that easy button.
The more you can be that
to

1113
00:54:20,345 --> 00:54:23,540
somebody else, like the real
person, do live video, get out


1114
00:54:23,548 --> 00:54:27,647
in front of people you know, and
embrace the relationships.


1115
00:54:27,655 --> 00:54:31,724
That's gonna change everything
for you and your business, and


1116
00:54:31,732 --> 00:54:34,417
just being a better person, Marc
Ronick: you know.

1117
00:54:34,417 --> 00:54:37,110
There's
one other thing that
you said that I think is really

1118
00:54:37,110 --> 00:54:40,609
important
to wrap up with
here, and you were talking about

1119
00:54:40,609 --> 00:54:44,920
how you're
you train AI and
how you upload these documents,

1120
00:54:44,920 --> 00:54:49,120
all about you,
your values,
your business values, etc.

1121
00:54:49,120 --> 00:54:53,179
And I think this is
so
important, this whole concept of

1122
00:54:53,179 --> 00:54:56,762
know thyself, right?
Because
a lot of creators bang

1123
00:54:56,762 --> 00:54:59,044
their heads against the wall,
they're
trying to figure out

1124
00:54:59,044 --> 00:55:01,730
how to make things.
Work, and I would be
willing

1125
00:55:01,730 --> 00:55:05,100
to bet that the majority of
those people haven't taken


1126
00:55:05,108 --> 00:55:08,766
that time that you're sharing
with us to actually understand


1127
00:55:08,774 --> 00:55:11,927
what their own values are, what
their business values are,


1128
00:55:11,935 --> 00:55:14,640
right?
And I think that if we can do

1129
00:55:14,640 --> 00:55:18,600
that first, I think that
then
we can start noticing those

1130
00:55:18,780 --> 00:55:22,580
changes that we're hoping for as

we put out new content every

1131
00:55:22,700 --> 00:55:25,790
single day or week, depending on

your cadence, so I'm curious,

1132
00:55:26,180 --> 00:55:29,474
your thoughts on that.
Jeff Sieh: Yeah, so I, that has

1133
00:55:29,474 --> 00:55:33,040
been the biggest unlock for me,
not only AI, but also for my


1134
00:55:33,048 --> 00:55:35,835
business, and Claude does a
really great job with this.

1135
00:55:35,835 --> 00:55:39,156
I,
that's why I like it better
right now than, like, Open AI,


1136
00:55:39,164 --> 00:55:42,100
and some of the other models, is
because it has it built in, it's

1137
00:55:42,100 --> 00:55:45,052

kind of like ask the question
kind of a thing, so have it


1138
00:55:45,060 --> 00:55:47,545
interview you, like say, hey, I
need you to understand my


1139
00:55:47,553 --> 00:55:49,740
business, I need you to
understand what I'm doing, and


1140
00:55:49,748 --> 00:55:53,290
the thing, the cool thing is,
it's a living document, like my

1141
00:55:53,290 --> 00:55:56,380
goals will change, like when my
kids were home it was different,

1142
00:55:56,380 --> 00:55:58,398

now that they're out of the
house, it's different, it's


1143
00:55:58,406 --> 00:56:02,046
going to change later as I get
older, and so it's a living


1144
00:56:02,054 --> 00:56:05,364
document, so you can update it.
It's not like baked in stone, so

1145
00:56:05,364 --> 00:56:08,310

don't freak out about it, but
have it interview you, and that

1146
00:56:08,310 --> 00:56:10,077
can do one.
It's really great, because

1147
00:56:10,077 --> 00:56:11,954
you're like, "Oh, I
never
really thought about, like, why

1148
00:56:11,954 --> 00:56:15,018
do I do this kind of
stuff?
And it really kind of unlocks

1149
00:56:15,018 --> 00:56:18,166
some things, and you can
go
back and forth, and it's getting

1150
00:56:18,166 --> 00:56:20,420
really, really smart.

And once it starts to know you,

1151
00:56:20,810 --> 00:56:24,080
it's going to ask you even more
deeper questions, and that just

1152
00:56:24,260 --> 00:56:27,500
really makes all of your output
so much better, and it just

1153
00:56:27,590 --> 00:56:30,710
really does, for me at least,

help with creativity and new

1154
00:56:30,890 --> 00:56:32,930
things that I can try and share
with my audience.

1155
00:56:33,650 --> 00:56:34,952
Marc Ronick: I love that.
Thank
you, Jeff.

1156
00:56:34,952 --> 00:56:37,335
And thank you for taking this
hour with us.

1157
00:56:37,335 --> 00:56:40,388
I've
been reading the chat,
lots of people really excited

1158
00:56:40,388 --> 00:56:43,086
about
today's show.
Rez said he was really grateful

1159
00:56:43,086 --> 00:56:45,490
for the show.

So, thank you for bringing all

1160
00:56:45,550 --> 00:56:48,196
your knowledge today.
And would
love for you, and I

1161
00:56:48,196 --> 00:56:50,586
know everybody says this on a
show,
but I really would love

1162
00:56:50,586 --> 00:56:52,800
for you to come back, keep
coming back
if you can.

1163
00:56:52,800 --> 00:56:55,914
If you ever have some free time
at eight in the
morning, just

1164
00:56:55,914 --> 00:56:57,580
come join us.
We'd love to have you.

1165
00:56:57,580 --> 00:57:00,202
You are a
wealth of knowledge,
and I'm so grateful that Ralph

1166
00:57:00,202 --> 00:57:02,930
connected
you with the
community today, so thank you,

1167
00:57:02,930 --> 00:57:03,810
sir.
Really
appreciate you.

1168
00:57:04,559 --> 00:57:06,485
Jeff Sieh: Thank you.
I've Katie
told me about this,

1169
00:57:06,485 --> 00:57:09,193
the show that she was on, and
just, I've,
you know, I touch

1170
00:57:09,193 --> 00:57:11,387
base with Ralph all the time,
and so he
was telling me about

1171
00:57:11,387 --> 00:57:14,019
it too.
So kudos to you for this

1172
00:57:14,019 --> 00:57:15,199
community.

I love it.

1173
00:57:15,199 --> 00:57:17,639
I love people coming together
around a common thing,
and

1174
00:57:17,639 --> 00:57:20,258
it's just, it's awesome to see
Marc Ronick: me too.

1175
00:57:20,258 --> 00:57:21,078
Well, thank
you for being
here.

1176
00:57:21,078 --> 00:57:25,260
And a reminder to everyone that
I am
out as of tomorrow until

1177
00:57:25,260 --> 00:57:27,270
the following, what is it,
Ralph?

1178
00:57:27,270 --> 00:57:29,900
We
said june 15 is when I'll
be back.

1179
00:57:29,900 --> 00:57:30,980
Yes, initially.
Yes.

1180
00:57:30,980 --> 00:57:32,060
Okay.

june 15.

1181
00:57:32,060 --> 00:57:35,600
So Ralph will be holding down
the fort, of
course, with all

1182
00:57:35,600 --> 00:57:39,556
the rest of the cast and crew.
And again, please
come join

1183
00:57:39,556 --> 00:57:43,000
and participate, jump on stage,
be a part of the
conversation.

1184
00:57:43,000 --> 00:57:46,448
I know I say it often, but
without me there, I
would love

1185
00:57:46,448 --> 00:57:50,506
to know that everybody's got the
team's back,
so consider that

1186
00:57:50,506 --> 00:57:54,925
for this next seven eight days,
or actually I
would say five

1187
00:57:54,925 --> 00:57:58,408
six days.
So, with that, if you want to


1188
00:57:58,416 --> 00:58:01,218
support the show, Podcasting
Morning show.com/support and if

1189
00:58:01,218 --> 00:58:05,691
you want to come back, it's
Podcasting Morning show.com/join

1190
00:58:05,691 --> 00:58:09,415

us.
So, until tomorrow, make it a

1191
00:58:09,415 --> 00:58:11,040
great day, everybody.
Take
care.