531. Standing Out Online When Everyone Uses AI

0:05 Marc Ronick: Good morning, Today is Thursday, june 4, 2026 and today AI storytelling and surviving the creator economy. Jeff C joins us to share how creators can adapt to constant change without losing the voice that makes them human. So, if you're listening live on Clubhouse, hit the share button, top right-hand side of the screen, and share it however Clubhouse lets you. And if you're catching us via YouTube, podcast, etc. please share this with a fellow podcaster. And now, give us about 30 seconds, and we'll get things rolling. Thanks for being here.

0:48 The podcasting morning chat is powered by Ironic Media, helping behind their content. Good morning again. Podcasting morning show. Thank you so much for being here. I am your host, Mark Ronick. Currently on stage we have Ralphie Step, Sid Meadows, Dr.

1:32 Fay, BC Babbles, and I think I've got all of the co-hosts. Have I forgotten somebody? I'm trying to see, because I'm looking in multiple.. yeah, I think I've got everybody, and of course, we also have our guest for today, Jeff C. We will hear from him momentarily. We also on stage, I need to pause and say hello to Junaid, who today is a pretty big day for Junaid Ahmed. Junaid, first happy birthday, say it, whether I don't know if you'll be insulted or not, but Junaid turns 50 years old today, Janae, and also congratulations, I won't say it, I'll let you share the other part in the news, but I will say congratulations in advance, but with that birthday boy, please say hello, please tell us your big announcement as well, and after that big setup, you better come off mic now.

2:27 Junaid: I know, right. Good morning, everyone. Thank you so much. This has been so much fun being part of this community, but being part of the community that loves and cares for each other and supports each other, and I'm so excited to be here. The announcement for my big 50 birthday is I'm launching a software for podcast hosts, as you all know, I've been about a podcaster for eight years, you know, recorded over 800 episodes with guests, and I found that there was some issue that we all go and went through, and nobody went and solved the problem, because I interviewed over 100 podcast hosts, agency owners, and they're like, yeah, that's how that's how it's supposed to be done. I'm like, no, doesn't have to be that way. So I solved that problem with Podglu, and I'm so excited to launch it today. It's been in beta for the past few months, but Mark, thank you again for giving me the stage, and I really appreciate you and the community that you put together. Thanks so much.

3:19 Marc Ronick: And that's Junaid. So, check that out. Let's support Junaid and check that out. Give it a try. I think you're going to be really impressed. Janae showed me the latest version. He showed me a couple of versions over the past several months, but I just saw the latest version about probably about a month ago, and mind blown, like it is unbelievable what he's put together. So, go check that out. member. And one more thing, yeah, go ahead. Junaid: So, I'm doing the launch hours, demoing Podglu, and people can join, jump in, and ask questions. So, it's going to be live on Facebook, LinkedIn, YouTube. So, if anybody's interested, I dropped the link in the chat, podglu.com forward slash live.

4:05 Thank you. Marc Ronick: You're welcome. Congratulations. Happy 50th, my friend. Again, sorry I didn't get to see you earlier this week, but we will make it happen when I get back. All right, with that, I'm gonna hand the baton to Ralph, and we will officially greet our guest today with Ralph's little intro. Go for it, Ralph. Ralph Estep Jr.: Well, today we get to hang out with a true friend of mine, that's Jeff C. storyteller, he's a live video also a visual marketing pro who spent more than 20 years helping businesses and creators tell better stories, and this is a fun follow-up for our community, because last week we had Katie Hawks on the show, Jeff's co-host on the Makers Table. So today we get to continue that Now, many of you may know Jeff from Manly Pinterest Tips, his social media news live, and now called Creator News Live, where he helps create. Crews make sense of what's changing in AI, what's podcasting, and the creator But what I love about Jeff is that he doesn't just chase tools and trends, he helps creators stay human, he helps us supports their voice instead of replacing it with AI.

5:19 So today we're going to talk about AI, we're going to talk about storytelling, repurposing, standing out online, and how creators can keep showing up with personality and purpose while everything around us keeps changing. So please welcome my dear friend Jeff C to the show. Oh, Jeff Sieh: thanks, Ralph, that was great. Appreciate you. Marc Ronick: Thank you for that, you take the first question, sure, absolutely. All died, Ralph Estep Jr.: and Jeff, I'm going to be heading down to Texas tomorrow. I got my cowboy hat on already today. Want to see my grandson tomorrow? So awesome, looking forward to that. But before we get into AI and social media, I'd like the community to understand your creator journey a little bit. You've gone from manly Pinterest Live. I check it out every week.

6:04 You do consulting, you do storytelling. When you look back at that path, Jeff, what's the thread that connects all of it? Jeff Sieh: So the thread that community and talk. And so I was thinking about this the other day because I was like, I had a great opportunity that I just, I was able to film and do some remote production for a big national toy company yesterday. because I don't know if I'm down to the people you know. the time, it's like, you, you you need to work hard, you need to show up and all that stuff, but also make time to go and colleagues. So, I've been a big believer in masterminds for a long time, and so I run two on Monday nights. They're paid masterminds that I run with a friend of mine, Paul Gowder, but I'm also been in one for over 10 years that I meet every Monday, and then another one on Tuesday that I meet for, we've been meeting for like five years, so it's getting together and connecting with people, because so I produce Guy Kawasaki Remarkable People podcast, and I can trace that back to I made a thoughtful comment back on Peg Fitzpatrick, she was Guy's even know that at the time, but I was just like following up and like, hey, do this or that, and we formed this bond, and she kind of mentored me in the podcast, and we've been doing and we, it's so cool, because I get to edit people like, like

7:36 Martha Stewart, Reid Hoffman, I mean, all these huge names that I get to be a part of this back to me making a comment way, Google Plus. So, it's those connections, it's the people that you help that you're friends with, that's the big kind of thread that runs through everything, and how my business has grown throughout the years. Marc Ronick: My follow-up for to because I'm curious. Now, was there any moment when you realized, okay, I'm not just actually building a voice and a point of view as a creator, because I know that a lot of us, at some point, when we look back, we realize, oh yeah, there was that moment or that thing that really pushed it from being, you know, just making content to being a real voice. Jeff Sieh: Yeah, so I think for me it was, I suffer from a lot of imposter syndrome, and you know that kind of thing. I think a lot of creators do that, and even this thing that I talked about, that toy company that I was able to do yesterday, do a remote production for I was really scared to do that, right, but I'm, I'm more scared not to do it than to do it, and I think that's the mindset that kind of the shift you have to do is like, okay, if there's an through it, like to be honest, I produce this podcast because some guy did it, like, said he was going to do it, and then just didn't, didn't do what he said he was going to do, and just dropped the ball, and they came to me and said, "Hey, Jeff, can you do this?

9:08 I'm like, "Okay, and I figured it out, right? I think if you trace a lot of these big, huge influencers and creators out there, if you go look, everybody's making it up as they go along, nobody knows what they're doing, right, and I trying to figure this out too. Let's do this together, like that's the whole thing, right? Like, we all are just making this up as we go along. I love watching influencers and seeing what they're doing, and all those big YouTubers, and all that stuff, but you know what, that's their story, and they have some best practices, but the algorithm has changed since, you know, they've gotten big to where we're at right now.

9:49 So, I think it's like you can take those best practices, but we're just kind of, we're figuring out as we go along, right? And so, that's where the community comes in Ralph Estep Jr.: now, and I think that's a really good point, Jeff. You got to. Figure it as you go along, because things are changing constantly, Jeff Sieh: right? Yeah, Ralph Estep Jr.: but I got to ask you about Manly Pinterest tips, because that name alone tells me you understand something important about standing out. What did that project teach you about that project teach you about finding a unique angle in this crowded content space? Because that's very unique. Jeff Sieh: Yeah, so when I design company way back in the I actually did CD ROMs. I did those goofy little credit card CDs. I had like one of those robot printers, and that was one of the things I did. Ralph Estep Jr.: Did you just Jeff Sieh: Does anybody know I'm like, wow. I was gonna talk the other day, and I would say, like, yeah, just kind of like it was blanking out. It was like a dial tone, and people looked at me like, what's a dial tone?

10:41 Like, they don't know what that is anymore. So, anyway, wow, nobody knows. Yeah, so mainly Pinterest tips. When I first started, I was, I was looking at people like Jay Bear, who wore the crazy suits. Other people, like Seth Godin, had the glasses. I mean, like, I was like, okay, what can I do that's different that makes me stand And I had listened to this podcast, and it was actually Michael Stelzer, Social Media Marketing World kind of show, and this lady was on there, Cynthia Sanchez, talking about Pinterest, how it drove all this traffic to her blog, and I said, And at the time, Pinterest was mostly all women, like it was like wedding and like nail art and all this kind of stuff, and I thought, okay, so I started, and I was, and it started driving a lot of traffic to my site.

11:22 In fact, it's still the biggest driver of traffic to me. I think I have like 40,000 followers on Pinterest. It's still, it's nuts. It's basically a visual search engine, if you, if you don't know. So I started this thing called Mainly Pinterest Tips, because I thought it was hilarious, And we had this, was back in the the wild west of live streaming, Google Plus was kind of doing guys on this show who had way and they wanted to do this show with me. And so we did this live show. We got, like, that's how I met Guy Kawasaki. I got him on the show. I got Gary Goldstein, which is, he was the producer for Pretty Woman and Under Siege. I mean, it was like the wild west, we could get anybody on because they want to do live video, and so we did that, and noticed back in the day, and for Social Media Examiner for and run their Pinterest account, Instagram account, which then this other, and speaking on so it was basically that was in the day, and then doing live video when nobody else was doing it. So I guess that's the answer to your question there. Marc Ronick: Thank you.

12:33 And for podcasters or content creators who feel like their topic has already been done by 1000s of other people, other creators, what can they learn from how you positioned that particular brand? Jeff Sieh: So, I would say that, unique, just like everybody else, right? Like, so sure that somebody else has done it, like there's nothing new under the sun, but nobody has your voice, nobody has a weird looking beard that goes on, you know, and looks like you do, like it's your voice, it's your talk. And I've talked to Ralph about this before, too, because there's, you know, there's other there, there's other financial there's nobody who's Ralph, There's nobody who takes it the spin that he does.

13:17 So, so don't be scared, like, share your voice, nobody's got your opinions that you have, and you can talk, so I'm like, just go out and do it, press record, get out there and go live, make a podcast. I think for me, for the mainly Pinterest thing, it was just happened at the right time, nobody was doing it. I had people on the platform, like ladies would message me and say, get off my platform, like they were mad that I was on there, and I was like, I listen, I'm just like, I'm just doing my thing, right? I'm not stepping on your toes, but it's really interesting. So, you will have haters, but go out there and say you're and share your voice. Ralph Estep Jr.: No, I think that's very good advice, Jeff. And I want to get into AI now, so let's talk about AI. And I know you do a ton of this stuff on your show, and I just love your opening jingles that you've done, and if anybody hasn't seen them, you gotta check this out, because it is the coolest thing ever.

14:03 But Jeff, let me ask you this: Why does AI matter for creators right now more than it ever has, especially for podcasters and live streamers who may already feel overwhelmed by all the tools? Why do you think this is so important right now? Jeff Sieh: So, for me, it's the ability to have another set of tools that I get to use, right? I was able, that I was Like any podcasters out there, you know, it takes work, like to get stuff done, like to set up a show, do it right. It takes time, and this has allowed me to take the time. Listen, podcasters, nobody likes making show notes, right? Nobody, nobody at all, and so AI, that was the first thing I did, like AI was able to help me do show notes and get those done, but now I basically say Ralph's gonna come back on my show, which he's been on there a couple times before, I say, okay, here's Ralph, he's been on the show before, here's Ralph's bio, here's what I want to talk to him about this time, because we talked. This before, go back and read my other, you know, transcripts about the show.

15:03 Don't ask me, ask Ralph any more lays out all at once in this huge document that I have set up now, where I can go, and I don't have to copy and paste anything. It does it, it actually goes into Canva now, creates the thumbnail for the show, it does everything automatically, and I just go and kind of, you know, double check, make sure everything's okay, but it streamlines everything, pasting, and even back in the being able to like just, I would and I'd copy and paste and move things around, now I can do stuff, you know, almost minutes. The other cool thing Ralph kind of alluded to it is the things that I've always wanted to do that I haven't been able to do before.

15:46 I can now, like these songs that I have for each guest, I can have, like I've dreamt about this since I was a kid. We all, like, probably did podcasting into a tape recorder, had our, oh yeah, you know, our own little like show that we did for our family, and we put on these little shows up in, you know, up in the living room, and all this stuff, but now I can have it, like, and people like, well, this AI is doing it for you, like, I'm like, listen, Jimmy Kimmel, Jimmy Fallon, all that, they have a room full of writers, we now have that with AI, we have a go back and forth, find the best now I can have an opening like fits into the same kind of song and theme that I do every week in 15 minutes, like I've never That blows my mind. In fact, I think I can actually show you what I have done for the makers table.

16:38 Do you want me to play that real quick? Ralph, yeah, sure. Yeah, let's. So this is what we're talking about. Like, I did this was a Saturday, like I went down a deep rabbit hole, and I was like, okay, Maker's Table, if you don't know what that is, Katie Fox, who was on a couple weeks ago, or last week, and I, she crochets, I carve, and we have great conversation. It's just kind of a very relaxing show, but I put together, I thought, what would be great for that. I was like, okay, maybe stop motion kind of animation, because that's kind of handcrafted kind of thing. So I put this together, and I'll play that right now. Marc Ronick: Actually, we're not Jeff Sieh: Oh, you're not Marc Ronick: think you need to share the sound as well. Yeah, we want to hear it, because I was just fascinated. And by the way, if you want to see this as well, go to Podcasting Morning show.com/join us, and you can choose the different video options, and watch this either live or after the fact.

17:29 Go check it out, because this is looking really impressive. Jeff Sieh: So, do you want to Marc Ronick: but when you share, at the bottom that says share Jeff Sieh: Okay, let me try this Let me see. Marc Ronick: Jeff is an eCamm guy, so yeah, I'm still not hearing it for some reason. Oh, well, well, we can, we can actually maybe we can link to it everyone hates writing. Jeff Sieh: Yeah, exactly. So anyway, it's a stop motion style animation, and I basically able to do that before, but I was able to do it on a Saturday, the animation for all of it is done through that, so that kind of stuff, never been able to do before, and so it just, it's a whole nother thing that podcasters, video production, I'm like, don't be afraid to use it, because this is another like that we're able to do that. Yeah, Ralph Estep Jr.: Jeff, I just want to follow, because I'm actually doing that with Musik now, and it's amazing, like tools like Suno, I'm writing Musik, and it's like, I'm not a musician, it's really amazing stuff. You were talking about how you have this workflow. Can you give us a little bit of behind the scenes, like the What's in the toolbox? I know you talked about that with your guests from last week on your show, but I was sitting there going, okay, obviously I am way behind on my AI skillset.

18:59 yesterday, and this morning on minute conversation with some Brobot now. But can you get under the hood and tell us exactly what you're doing there, Jeff? Jeff Sieh: Yeah, so Claude is That's what I use. I actually, I have it. Give me a morning brief in the morning where it has, like, so I'm very into visual AI, like, because there's so.. I mean, AI is everywhere, like, and I'm just trying to stay in the visual marketing lane, so that's my thing. So I have it send me a brief every morning of all the news that happened in the last couple days, and even YouTube videos, and it actually can craft it, because I'm speaking in kind of the middle this month back in Wichita, and I was like, okay, and it actually puts it together like based on my talk, like what I'm going to talk about, and so that's one thing, but for the for putting together that like animations, the beginning basically I had Claude write me a storyboard, right, and so that storyboard I actually came up with like a character sheet, and I think Mark talked about this too when he was talking about.

20:01 Pixar images, yes, does for his, sheet that he put together, and so I have a character sheet where it's got multiple poses of I wanted it to, it gave me the so every time I prompt in character sheet, so Claude wrote gives me the prompts that I'm that I'm going to use it in, and the best image creation hands down. So Claude writes the prompts, I take it into ChatGPT, and it makes those, makes an image of the first frame of that kind of like that scene that I'm trying to create, so it makes that first frame, and then I'll take it into Magnific, which is like Higgs fields one, Magnific is one.

20:47 It's one of these kind of like aggregators of all these tools that work together, and I just like Magnificus the way it's laid out. So, you can do the first frame and end frame. The problem is, if your frames are not exactly alike. In fact, in that opening video, I'm in like a cabin, and like even if the lamp moves a little bit, it'll like jump in a weird way if the beginning and end frame, so you got to be really careful with that, but then you just, and even Claude will write the actual prompt for the animation that I'm going to use in Magnific. Claude writes everything, I take it and put it in those things, and then I piece it together, actually, in like Descript or Premiere, or you said, Ralph, with that song in Suno.

21:27 So I wrote the song, and Suno likes to make things long, so it's really hard to chop it down. So once you get it chopped down, then you save it, and then you can make multiple what you want. So that's how it kind of all puts out, kind of puts together in a single thing, Marc Ronick: so that wasn't vibe coding then. The way you did it, you actually did it in it sounds weird to say, but in the more traditional way of using AI these days. Okay, Jeff Sieh: and it's interesting because when you're putting together, you like, so I had the song, I put it to the script, and I downloaded the what's called an SRT file, which is a caption file, which gets the timing for everything, so you have the timing of the song, but even then, like, if you look at that video at the very beginning, there's an opening shot of the cabin that wasn't there at the beginning, but I needed some more space, so I went back, and the cool thing with, like, Claude and co-work is you can have this conversation, and it's a really great thinking model, and it'll go back and forth, and so I added that at the end, because I needed more space, and so you just kind of work with it. It's like you're a creative director, and you're talking to like a team of animators to put this together, so it's really cool working that out.

22:35 So it's just an amazing tool. Marc Ronick: There are a lot of people out there, surprisingly, that still feel like AI these days is more of a trend, and maybe eventually it's not going to go anywhere, it'll die out, or maybe not be nearly as popular as it was, and so I'd love for you to share where you think AI is creating real opportunity in the creator space, and where creators might be just chasing shiny objects, because I do think that there is some kind of balance there. So, I'm curious, what your thoughts are. Jeff Sieh: Yeah, I don't think human voice, even this, the that's me, that's I came up with It was a partner that worked with me in this, so I don't think it's ever going to go, you know, I just don't think it's going to take over, and you know the problem is people try to hit that's why you're getting that AI slop that's out there.

23:31 But I, you know, I don't consider what the AI stuff I do is art at all, but I mean it's just it's me having another tool set and being able to do cool little segments in my show and in my podcast, so that kind of stuff I think is really, really cool. The issue is, I think that people get nervous about, like, is it going to take over as nobody's going to be creative anymore. My thing is, you know, we don't have conferences, and we don't have these big, like, all this talk about, like, spell check, right? spell check. I think eventually it's going to be baked into everything, just like spell check is right, like AI is already starting to be there, like, but we don't go to a spell check conference anymore and get all excited and form these groups about spell check anymore, like it just doesn't happen. So I think it's eventually going to get that way, but right now everybody's like trying to figure out how it works, and where we can put it in there.

24:22 One of the.. I follow this girl named Ali K. Miller, and she's one of the biggest influencers on AI. And one of the coolest things she said is just go argue with AI, like if you go into Claude, and you go in there, and like it says, 'Hey, but like, just say, like, no Claude, do it. Like, figure out how to do it, make it work, and then it'll start thinking through it and make it work. In fact, for this, this opening AI thing that we've been talking about for the Makers Table, I really wanted a bouncing ball, because it's a very catchy song, and it's kind of almost like one of those the old school kind of karaoke things, and I was trying to make it like squash and stretch kind of look really cool, and I. Like I can't get it, like, go find me a, like, a subtitle tool that will do that for me. There's not any out there, so I said, "Okay, Claude, fix it, figure out how to do it.

25:08 So it wrote me this program like, it was like a web-based I could do these sliders and It was still off, and I said, "That's still not working, Claude. And then it said, okay, let me go into After Effects, because I use After Effects as an Adobe tool that I have, and it built me like a wireframe, and it made it for me, and I basically just have to go in and key frame it. Like, what? How did it do? I mean, it's just like I just argued with it, and it figured it out. Like, that stuff to me is super cool. Ralph Estep Jr.: Were you Was Jeff Sieh: I was yelling at it a little. Ralph Estep Jr.: It's okay, I Yeah, Marc Ronick: yep. Sometimes we do have to do. I try hard not to, but eventually I'll lose my patience. I think that Sid has a question over on Clubhouse. Sid, good morning to you.

25:55 What did you want to ask? Sid Meadows: Good morning, everybody. Jeff, thanks for being here. Great conversation so far. And I'm a, I'm a Texas guy too. We live in far north Fort Worth. So, so can you explain specifically the tool, the AI tool setup that you're using to for the podcast? You said you've got it creating your show notes for it's doing this, it's doing that. I'm investigating you creating a GPP as well as creating something in cloud cowork, so I'm just curious, what you set up, and you know how it's working for you, and what is it? What is it actually doing? Jeff Sieh: Sure, so let me, I'm gonna actually just so I can tell you exactly what I did, coming up on Friday already. So what it actually does, it makes this huge document for me, and this, the cool thing about Claude Cowork. Now, this is built all in Claude Co work is that it's a living document, like I can go back and go, like, hey, by the way, you put this section way down there, and it's move it up, and like, let's, let's not use those words anymore. And so it's constantly evolving, and the cool thing is, is it always gets smarter, like, So, for my show, so I have, I have Jerry Potter coming on the show. He's a YouTube guy on Friday.

27:08 And first of all, I just basically said, 'Hey, Jerry's coming back on the show. I want to talk about this. Here's some news articles, because usually we talk about news like YouTube's broke some new stuff, like they're talking about their AI surfacing, you know, just sections of your YouTube video, not the whole thing, which is very, very interesting. And so I said, "Hey, I want to talk about that. So it writes me kind of interview questions. Now, I won't get into this. Some people say don't use questions, some people do. I always do. I have, for you know, I don't know how long - 15 years - just because that's just the way I work, right? And I give those to the guests because it makes them feel better, and so it writes me the questions, but then it also questions, so I, because I'm I have, so I always have three each for each section, but I questions, and so it writes kind of thing, and then after prompt, it gives me the LinkedIn one, it gives me all these I share a lot into groups, so it gives me about three different versions that I can share into groups, so I can copy and paste that over to share to Facebook groups.

28:15 It also gives me the YouTube, you know, the tags, all that stuff, all in one document, it also will create for me the prompts that I'm going to use to create the graphics, so the I have a very specific look, it's kind of 50s kind of look to my show, and the music fits into that as well. So it writes me the prompts that I'm going to either take to ChatGPT or into Mid Journey, is one of my favorite tools that I use as well, so it writes me two of those, so I can choose whichever, whichever one I want. So it writes me those. It gives me the actual, the actual prompt to animate it, because I also animate it for my thumbnail, but it's animated, and so I do that all at once, and so all this stuff is baked into this cowork document.

29:03 Before I was having to prompt, I had like a list of prompts, and I would copy and paste, and all this stuff, so everything is there. And then it also writes the lyrics to my song, gives me a couple different versions of that, so it's all done all at So that's kind of my setup for everything's built in cowork for me, Marc Ronick: and what I would like to do now is pause here real quick, because I want to share. Well, I'm going to have Ralph share what's happening on tomorrow's show, and what I want to say about tomorrow's show is I won't be there tomorrow. I begin my travels for the volunteer work that I do that I'll be doing all next week at that summer camp for kids with the disability called CMT. So I'm asking you all right now, and I'll probably ask you again, please show up tomorrow, show up next week.

29:50 And when I say show up, I don't mean just be there, like let's let's support the team and be bigger participants and help really make this show. not that I don't think it will, but I just think I want us to support people like Ralph, who Dr. right there by his side, and matter, and I really want to make sure that things go well. So, please come Friday, come all next week, and show your support with that, Ralph. What's happening tomorrow? Ralph Estep Jr.: So, I have some Tomorrow, we're going to go live with eCamm, and because we're going to be testing out eCamm, we're only going to go streaming live on YouTube. We'll still do Clubhouse, but tomorrow we're going to be doing a mailbag episode, and I've got some really cool questions to talk about.

30:37 We're going to talk about what happens when your co-host quits after three years, just as the show is finally growing. Then we're going to talk about two beginning podcasters using one mic for one for both of them, and trying to decide what we should tell them to do about whether she'd have separate mics. And then we're going to talk about what you would do if you have a client who wants to stop a live recording and tell the guest to use his left hand instead of his right hand, as yeah, that's a great one. I saw these on Reddit, I said, this is what we got to talk about. We're going to talk about smoother podcast transitions, and we're going to end it with mistakes hosts obsess over that listens may never notice. And then, of course, we're going to close it out with wins of the week, so you can always join us live at Podcasting Morning show.com/join us.

31:24 So that's going to be a lot of fun, and like I said, bear with us. We're going to be testing out eCamm, which I use all the time, so it won't be a big deal, but it'll be new to this show, so I want to make sure we're having fun with that. But with that, can we let's get back into the what we were talking about. So, Jeff, you talked about this Claude cowork and you talked about this AI workflow, and it sounds like you're doing it for everything. that saved you, and about how do working for you. Is it really allowed you to do it all on your.. because I know you and I've had conversations about this, and you truly feel like at some point, AI is going to do editing. AI is going to do a lot of the stuff that some of us are paying other people to do.

32:06 Do you want to elaborate on that a little bit, Jeff? Jeff Sieh: Yeah, so to be because part of what I do, like for Guy and for other places, is I edit stuff, like I edit video, I edit audio. It's getting to the point now where AI, I think, in three months, can do, will be able to do most of that. Descript has changed everything. So I went kicking and screaming into Descript, that was what Guy wanted to use way back five years ago when it first started, and so we, I was like, oh gosh, because I was an Adobe audition guy, and like the whole, the whole thing, but I was like, okay, it was a little clunky, but then it started to make sense, and it really started to work, and it started to save me a lot of time, and I think with, like, actually Descripts has a beta right now where you can use will edit your, your stuff for There's another one, I think into a lot of YouTubers are videos for it, so it's getting we'll be able to talk to our AI and have it edit video.

33:08 Now, there's always going to be like, I still with Descript, you know, you can go into Descript and say, you know, shorten the word gaps, right? Like, it'll automatically do that. I never do that because it's too robotic for me, because, like, right now, like there's a pause, and I was thinking, and that's you have to let your podcast breathe, and like the editing breathe, so there there still is I'll go in and take out the ums and ahs, and that kind of stuff that saves a ton of time, but I think we're getting there, I, and so I'm, I'm redoing my entire, like, business model, doing a lot, I'm doing a lot of AI consulting now. People are paying me to come in and help them, even podcasters and national radio shows are having me come in and help them streamline their process a little bit.

33:54 So, I don't think it's going to change things, it's going to affect my business, but I think we need to pivot, like, don't be scared of it, like, for me, I think of it, like, you know, we don't have like we used to back in the days right? We just don't, they're still blacksmiths, right, they're still out there, but we don't have them everywhere anymore, and so I think things are going to shift and change, I think it's an opportunity for creators. I don't.. I'm not gloom and doom. I mean, it's going to be hard for people who don't want to change. It's always that way. It's almost like the train, like when the trains and the Intercontinental Railroad came by, everybody was upset. It was taking farmland.

34:36 Is this going to change Who wants to go that fast, anyway? Right? Like, nobody wants to go that fast, and it was disruptive, but it changed, and it moved forward. So, I kind of feel like it's like that. So, I would say, like, reach into it and think of different ways you can, you can optimize, and how you can change your business to actually embrace it, and and move faster than other people, because a lot of people are scared of this thing, and teaching them. How to use these new tools, I think, is a big opportunity. Is that your, does that answer your question, Ralph? Ralph Estep Jr.: Yeah, Because I think you just nailed it. A lot of people hear the word 'a' and they go, 'Oh, we're all going to lose our jobs, or it's actually opening up doors to new opportunities, like you've pointed to. I know. Let's go to Mark, because Mark said Mark said someone has another question for you.

35:19 Marc Ronick: Yeah, actually, I question. Stacy Sherman: Yes, hi. Thank you. So, two things. One, I do exactly what you are using, Claude, to manage my entire flow. What I found is it's not doing a good job with SEO for the title, like when I put into another tool, it's not coming up with a high rank title, it's a low score. So, question one is, have you found, have you cracked the nut to use the claw to give you use SEO, whatever the magic Question one, and is there a prompt for that you recommend?

35:59 And number two, task magic used to be so popular, is that still exist? Anybody using it? And why? Thank you. Jeff Sieh: So, cast magic, I grab transcripts from things So that's basically what I use that for, for the SEO thing, I think it's only going to give you as good as a model as like, like examples that you've given it. So I have subscribed to some of those tools. What I like to do is actually give it a whole bunch of good titles, and even like books or things like that you can find that you can put in it to use as a reference, even when I was talking about the images, everything it's only as good as the reference that you give it.

36:47 So, like, for the images, I have to give it a great image, and then it'll take it and move from that. For SEO, it's the same thing. I have subscribed to a couple different tools, and I'm able to put some of those outputs in there, and I say, hey, do it like that, and then go, go double check this SEO thing, like argue with it. The best thing you could do with you're putting something in, giving me this great score when I put it into this other tool, tell it like, hey, by the way, tell something AI, especially good, it will remember that, and So, I would put a bunch of good SEO titles that you think are excellent, or that tool, that using, put some examples in I think you'll get better I don't think there's like a specific prompt you can give it. I think it's based on the reference that you're pointing it to, if that makes sense.

37:42 Stacy Sherman: Yeah, yeah, that makes sense. You said you're using Cast Magic for the transcript. Why would you do that? I'm trying to figure out what else Cast Magic is doing, because that you can do in Descript or Gemini, or Jeff Sieh: right, Stacy Sherman: you know. So I'm just curious, what is there any other value, and you're paying for Jeff Sieh: Cast Magic. I bought back when it was AppSumo, and I got, like, the free lifetime kind of thing. So, I don't really feel like I'm paying for it. It's basically, I don't want to use my script credits for, like, if I see Ralph, and I'm like, 'Man, his show was really good that way. I want to remember it. I want to grab that I'll take it to Cast Magic that way. So, for me it's not part of my like tool stack, it's like a thing that I have because I purchased the lifetime thing, and I'll use it, so I don't use credit somewhere else.

38:30 If that makes sense, Stacy Sherman: sense, yeah, a lot of sense. And there's nothing else in there that you're finding worth buying, like, is there something I don't know that it does Jeff Sieh: not, I think, if you already have bought it, like if you're paying a monthly thing, it may be, may be worth not using anymore, and using another tool like Descript or investing in something like that. I always tell people, don't buy a, like, a year subscription to anything with AI anymore, because it changed, like last week it was, and this week it's Claude, and so I like being able to cancel something and move to something else, because it's just the wild west out there, and they're all wanting you to go for a yearly plan like that. They push that really, really hard, and I'm like, no, because there's only one that I'll use that I bought a plan to.

39:19 It's gosh, I can't even think it. Magi from Dustin Stout, because it's a great, like, tool that has all the different tools in it, that's worth it for me. But everything else I'm like, I'm not, because, like, Open AI, right now, has the best image model, hands down, you know? Last week was nano banana, and then it's going to be something else the next week, and so I like to be able to switch, especially because I do a lot of visual stuff, and so I don't, I don't lock myself into a yearly plan, Ralph Estep Jr.: and as the money guy on the show, Jeff, I love that. Marc Ronick: Hold on one second, Stacy Sherman: Yeah, what is Jeff Sieh: Yeah, it's kind of Magnific. It's Magnific, more of an animation kind of aggregator, it uses all the different animated. AI animating kind of tools and models out there. Magi is the same way, you can like use ChatGPT, you can use Open AI, you can use all these things, and it's a really cool I've known Dustin for forever, and he's the one who has put this together, so it's a great one that you can go in and you can test all these models, you can save all your prompts, it's got a great like interface, and so when people are wanting to get into AI and want to test out different things, that's what I always recommend, is Ralph Estep Jr.: Magi.

40:27 I'm actually in a mastermind with Dustin. I've been trying to get him to come on the show, but he's on the, he's on the coast, and he's like, he says, Rob, it's hard for me to get up that something, Jeff. Marc Ronick: Yeah, Ralph Estep Jr.: a lot of AI content is polished, but a lot of it feels empty, and it just doesn't seem like it has any soul to it. So, my question for you, and you do a good job of this, by the way, How do creators use AI without, you know, without, you know, taking off their personality and losing that relationship that people, that makes people care and helps them become who they are. How do you feel about that, Jeff? Because you're all in on AI, dude, but it doesn't, it doesn't seem to take away from your personality. I think that's really important.

41:09 Jeff Sieh: It comes down to button, right? They just want to hit a button and have it just spit out, and they'll copy and paste it and put over there. You can't do that. You've got to read everything, you've got to look at everything. I, the thing for me, like, for the music and for these animations that I do, and all that stuff, I am excited about it. It's got my hand on it, it's got me on it, it's got like my vision, and like even the storyboard that Claude made. I went and I fought back and really like. It's, it's for me stuff that I couldn't do before that I can do now, right? That's the thing for me, and even my emails, like the here's the biggest unlock. Like, if you haven't done this yet, you need to do this. Go get Whisper Flow.

41:50 Whisper Flow is a tool where program on your computer, and it I mean, if you ever remember back in the day, Ralph and I are That was very clunky. Ralph Estep Jr.: Careful, careful, yeah, Jeff Sieh: my friend, I just like that Marc Ronick: you don't think I'm I Jeff Sieh: know Ralph, Ralph and I are the same age, so that that you can speak into it. So, like, I, I call it visual vomit, like I just, I just, I'm talking to my AI and just vomiting stuff out, and the cool thing is that's great for AI, because it gives it more context, it gives it more instead of typing things out, if you're speaking into it, go, no, that what I meant was, and it'll clean it all up, and that's what I use, Whisper Flow, it's great, so I can't remember what I was saying here, anyway, but being able to go in and do that, and not make it like even my emails, like I'll speak out my emails that I write, so I might write usually an email that's a Tuesday, Wednesday, and then I do one for the Friday show to remind everybody it's coming up, so those Tuesday Wednesday emails are very much me, like I use, I mean I speak it into there, but it's still me now.

43:01 AI cleans it up, but it's weird stuff. Like, people tell me my emails, like I know this is an AI, because AI would not say that. Like, Ralph Estep Jr.: it's about the only email, Jeff, that I actually read, and I look panic. Marc Ronick: Oh, thank you, Ralph. Appreciate that. Your emails are great too, by the way. Like, you put out a lot, but like, I read, so, and I go, I always tell Ralph, like, oh, great subject line that hooked me right there. So, yeah, he does a good job too. Well, let's pivot for a second. I know we could talk about AI all day today, and where you have a, you are the kind of guy who follows a lot of creator tools, the platform changes, and all those trends really closely, so for for us, for the indie podcasters, for the DIY creators, what should they actually be paying attention to right now?

43:52 So, well, let's pivot for a second. I know we could talk about AI all day today, and where you have a, you are the kind of guy who follows a lot of creator tools, the platform changes, and all those trends really closely. So, for us, for the indie podcasters, for the DIY creators, what should they actually be paying attention to right now? Jeff Sieh: So, a couple things: one, read out, read stuff outside of your industry, like right? Like, if you're not a finance guy, go read Ralph's stuff, because he's got good stories that'll spur things up on your mind, right? Like, so read wildly, watch YouTube videos widely, like things that, if you, something interests you, go follow it.

44:38 Like, life is too short not to play and learn and figure out stuff, so that's the thing for me. I would also, if you are in the Claude ecosystem, the first thing I would tell you is, go create a daily brief, like go in there and say, "Hey, I'm interested in this stuff, I want to, I want to get this in my email box every day, and like, and get that, like, start, it'll surface things. And you can craft it to like if you're doing a talk or you're like you're speaking on a podcast on a certain thing, like if you have a podcast about a certain, you know, topic, let's say you're doing one on model trains, like you can get a in your inbox every day a model train like digest of what's happening in the world that you wouldn't find, you would have to would do that kind of stuff to really stay abreast of like what's happening in the, in whatever space you're at Marc Ronick: tonight. We've got somebody on stage as well, from one Jeff to another. Jeff Dwoskin.

45:33 Good morning. What, what question you have for Jeff? Jeff Dwoskin: Hey, Jeff, can you hear you. Jeff Dwoskin: Okay, great. I had a whisper flow question. Since you mentioned you use it, I've been dying to ask someone this. What's the difference between the accessibility on my Like, I just hit control twice, and I can talk into my computer, because I agree, talking is a great way to prompt, Jeff Sieh: because you can actually speak into a lot of the AI's, right? Like, you can, they have like a voice model. I find it's way slower, and the cool thing about Whisper Flow, it will clean up your ums and ahs and all that kind of stuff as well. It's kind of like, and it, so it's that's what I use it It's very smooth. They have a great free plan, so if you haven't tried it yet, you should go on and do it.

46:26 In fact, and they have a great, like, affiliate thing, like I share it with everybody, and I think I have, like, five, three free months with it on their pro plan, because I've shared it so much. But that's the thing that I found - it's those accessibility things, but there's like a delay, and it kind of will put everything in there, it's like recording it exactly, and Whisper Flow, just, I mean, it's almost like going from this sounds bad, from a PC to a Mac, I don't get the blue screen of death anymore, it just works, right, like it just works, and Whisper Flow is the same way, it just works, I hit two keys on there and I speak it like, if you try it, like the comparison of what you're using before, because I personally, I think it's going to be a lot smoother and a lot easier, and it works in every program.

47:11 Jeff Dwoskin: All right, I'll Marc Ronick: And DJ Rez is also on stage with the question. Go for it, Rez. Rez: Hey, I just want to say, this is such a great show, so much value here. And thanks so much. I, my question, I guess, is it all of these platforms have a different strength, right? Like, so Chat GPT, as you've pointed out, is good for image creation, Claude is good for reporting. In my case, how much money ultimately should I be spending? Like, should I have a subscription to most of these question, really. Thank you. Jeff Sieh: So, I guess, how big of a nerd are you? That's the question. So, yeah, Rez: pretty nerdy, I would say. So, Ralph Estep Jr.: what's your Yeah, Jeff Sieh: that's the other thing.

47:54 So, Rez: yeah, not a lot. Jeff Sieh: So, for me, this is what my stack is right now, is that I have dropped down Open AI I think it's the pros, the lowest one, because I use their images all the time, like $20 tier, Jeff Sieh: yeah. And so my daughter uses it, she's on my team, so she works for me full time, she uses that a lot. Claude, I pay for the $100 a month plan, because to me it's another employee, right, like it's a really, it's a really cheap, really, really good employee, because it does so much, and it can do stuff while I'm sleeping, like that morning brief, it comes up every morning, I don't do anything, it's there, it's working at night, I am just scratching the surface, and Claude, like the Claude design, now I have like a brief that I can build my own website, just like, say, go build it.

48:43 Here's, you know, here's the story brand template. I want you to guys go, I want So, for me, it's worth it, like it's a really great investment for me, for not hiring another team member, but actually using that in that, in that aspect. So, I pay for that for the animation stuff. I really like Magnific, I the video I did for the Maker's Table, if you probably.. I was trying to think about how much it would cost. It's probably about 100 bucks to make that thing, if you count all the subscriptions, but like I would never be able to do that for $100 in like three years ago, right? Like never, like I would have to hire a like a music company, I'd have to hire an animator, I have to storyboard it, a, you know, graphic designer, and now I can do it all, and I can have it exactly the way I want, right.

49:27 So, for me, that's really cheap, like $100 to have an opening video that people talk about and share, like, you got to be kidding me, right? So, for me, it's a great investment, but, like, Ralph, I know he's the financial guy. You don't have to go get everything at once, like start with I would start with their, their paid low plan, and then if you start maxing out the credits, then you could go up. But for me, it's an employee is what it is. Marc Ronick: All right, so Jeff, questions, but first I want to With our community, what's where's the best place to connect with you? Jeff Sieh: Well, I mentioned my newsletter before. I would love if you go to Jeff c.com forward slash news, and C is spelled S, as in Sam, I, E, H, I before E, especially in C, that's how my mom.

50:16 So that's a great place, community, and we talk back and forth. I love the people who subscribe to my email, and Jeff c.com is where I'm at. But Creator News Live every Friday, 10am central, every week, so that's where we do the live show. Have some great guests on. Ralph's been on there before. I got to get Mark on there. It's a great, it's a great community. We just have a blast for that show, so I'd love for it to connect over that way. Marc Ronick: Right on. Well, on your site, you mentioned being a young kid in a homemade snowman costume and realizing you enjoyed entertaining people. How much of content creation today is still about that basic ability to hold attention and make people feel something. Jeff Sieh: Oh, I think it's everything. Like, I think everything is edutainment, right? Like, I think if you can entertain and educate, they're "Hey, Jeff said this about They'll, they want to know how you made you feel.

51:15 I try to make everybody feel like they're seen and heard, and we have a good time. Everything is about relationships, like Ralph and I, we did business together. We're not doing business still friends. We still talk. Like, my core philosophy is I would rather lose business than a relationship. That's how I run my company. That's how I do it. and so I think if you're not, if like emotionally or whatever, then why are you doing it, right? Like, I do live video because I like to bring up people's comments. That's why you guys do this show. Like, you can bring up people from Clubhouse and have them on stage and talk, that's what it's all about.

51:55 Otherwise, just do YouTube video, right? That's fine. Like, lot of great YouTubers out there, but for me, I like the connection with people, so I think the more you can move you know, laugh, or have a, you know, enjoy the company together, that's what it's all Ralph Estep Jr.: Jeff, I'm all today with an action question. the creator listening right now, talking about, but feeling a social media. We've had a lot of discussions about video and everything changing so fast. What's one move you tell them to make this week to really embrace Something they can do just today to make it work.

52:39 Jeff Sieh: So, get Whisper Flow, then speak into cloud, or whatever, and create, have it interview you, like, say, 'Hey, I want to spend the next 30 minutes having you interview me, and have it create a document of what your core philosophy is, what your business is, what your belief system is, and then save that, and doesn't matter what AI or what changes in the future, the thing with Claude and Open AI, having those reference documents about who you are, what your beliefs are, and what your, your business model is, like that is gold, like that is gold, that's who you are, and so you can point whatever AI tool you're you're looking at at that, and that has changed everything for me, so I have, like, a, I have a core who Jeff C is kind of document. I have a core what my business is for this year. I have what I believe in, like I mentioned, like I would rather relationship that is in that That is who I am. And so being able to point the AI to reference that, that's going to change everything for you. So, if once you have those documents down, then AI just productivity for your business.

53:46 That's what I would start with first. Ralph Estep Jr.: And Jeff, I because you just brought it up, and I know your heart, dude. And what you just said, can you repeat that? About you'd rather lose business than a friendship. Jeff Sieh: Yeah, Ralph Estep Jr.: because I think so many people need to hear that, because we're in this time when people are so against this and against that, dude, can you say that one more time? Because I just think we need to embrace that as we close out today. Jeff Sieh: Yeah, I would rather lose business than a relationship. I think that's the core thing. I think people are hungry for that as AI grows and more AI slop goes out there, it's going to happen because people want to hit that easy button. The more you can be that to somebody else, like the real person, do live video, get out in front of people you know, and embrace the relationships.

54:27 That's gonna change everything for you and your business, and just being a better person, Marc Ronick: you know. There's one other thing that you said that I think is really important to wrap up with here, and you were talking about how you're you train AI and how you upload these documents, all about you, your values, your business values, etc. And I think this is so important, this whole concept of know thyself, right? Because a lot of creators bang their heads against the wall, they're trying to figure out how to make things. Work, and I would be willing to bet that the majority of those people haven't taken that time that you're sharing with us to actually understand what their own values are, what their business values are, right? And I think that if we can do that first, I think that then we can start noticing those changes that we're hoping for as single day or week, depending on your thoughts on that. Jeff Sieh: Yeah, so I, that has been the biggest unlock for me, not only AI, but also for my business, and Claude does a really great job with this.

55:35 I, that's why I like it better right now than, like, Open AI, and some of the other models, is because it has it built in, it's interview you, like say, hey, I need you to understand my business, I need you to understand what I'm doing, and the thing, the cool thing is, it's a living document, like my goals will change, like when my kids were home it was different, going to change later as I get older, and so it's a living document, so you can update it. It's not like baked in stone, so can do one. It's really great, because you're like, "Oh, I never really thought about, like, why do I do this kind of stuff? And it really kind of unlocks some things, and you can go back and forth, and it's getting really, really smart.

56:20 it's going to ask you even more deeper questions, and that just really makes all of your output so much better, and it just really does, for me at least, things that I can try and share with my audience. Marc Ronick: I love that. Thank you, Jeff. And thank you for taking this hour with us. I've been reading the chat, lots of people really excited about today's show. Rez said he was really grateful for the show. your knowledge today. And would love for you, and I know everybody says this on a show, but I really would love for you to come back, keep coming back if you can. If you ever have some free time at eight in the morning, just come join us. We'd love to have you. You are a wealth of knowledge, and I'm so grateful that Ralph connected you with the community today, so thank you, sir. Really appreciate you.

57:04 Jeff Sieh: Thank you. I've Katie told me about this, the show that she was on, and just, I've, you know, I touch base with Ralph all the time, and so he was telling me about it too. So kudos to you for this community. I love people coming together around a common thing, and it's just, it's awesome to see Marc Ronick: me too. Well, thank you for being here. And a reminder to everyone that I am out as of tomorrow until the following, what is it, Ralph? We said june 15 is when I'll be back. Yes, initially. Yes. Okay. So Ralph will be holding down the fort, of course, with all the rest of the cast and crew. And again, please come join and participate, jump on stage, be a part of the conversation. I know I say it often, but without me there, I would love to know that everybody's got the team's back, so consider that for this next seven eight days, or actually I would say five six days. So, with that, if you want to support the show, Podcasting Morning show.com/support and if you want to come back, it's Podcasting Morning show.com/join great day, everybody. Take care.