326 - Crafting Killer Podcast Intros & Celebrating Wins

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Good morning, podcasting,
morning chat.

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Today is Friday, June 20th,
2025, and today we're opening

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the virtual mailbag.
We'll kick off with tips for

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creating a killer podcast intro.
Then we'll wrap up the week

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celebrating your wins from this
past week.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're listening via

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podcast, please share this
episode with a fellow podcaster.

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And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again, podcasting

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Morning Chat.
Thank you for being here.

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I am your host, Mark Ronick, and
on stage with me currently we

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have Dr. Faye, Nick Nalbach,
Amanda Sharp, Sid Meadows and

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producer Ashley Feller.
And thank you to those of you

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who've made it bright and early
here on Clubhouse.

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We yes, we are also live on
YouTube.

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So if you are watching via
YouTube and want to be a part of

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this conversation and join us on
stage, I'll give you the link in

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the chat and you can come join
us here.

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And also shout out to David
Griffiths in the audience.

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He was a guest on the show at
the very beginning of this year,

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I believe.
Good to see you here in the

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audience, David.
Appreciate you being here and

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today also.
Yeah, it's the 20th.

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So let me give a shout out to my
parents, Marie and Lloyd.

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It is their 55th wedding
anniversary today.

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Pretty crazy, 55 years with the
same person.

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That's one thing I don't think
I'll be able to say because I'm

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in my second marriage and we got
married seven years ago, seven

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years ago.
I just, I don't think it will be

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physically possible to make it
to 55, but who knows?

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I'll stay optimistic about it.
So congratulations to my parents

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for sticking it out this long
and being great examples of what

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a marriage is all about.
OK, so as I said at the top of

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the show, we're going to dig
into the mailbag before we get

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into our wins from this past
week.

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So start thinking about it if
you haven't already.

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What wins you're going to share
with us?

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And a reminder, I don't care if
you think your win isn't as big

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or as significant as someone
else's, that's sharing on stage.

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Your wins are your wins, Your
journey is your journey.

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And if it's significant to you,
it's worth celebrating.

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So bring it this morning and we
will be happy to celebrate that

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with you.
All right, the first question I

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have here comes from Jeff.
Jeff H says, hey, PMC gang, I've

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been thinking a lot about how
first impressions matter more

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than ever in 2025.
What do you think makes a

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podcast intro stand out?
Is it the voice, The music?

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Personal story?
What really hooks you as a

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listener right out of the gate?
Lots of questions in there.

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So I think maybe what I'll do is
I'll try to get to as many of

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the elements of a podcast intro
as possible with your help.

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And again, if you're in the
audience and want to come up and

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share your experience with
podcast intros, that's all we're

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looking for here.
There's no right or wrong

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answers is what's working for
you, what's not working for you.

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That alone I think will be
helpful to Jeff and others who

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are working on their intros or
maybe looking to change things

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up.
So let's first start with

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length.
How long is or if your podcast

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is maybe on hiatus, was your
podcast intro?

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How did you decide on that
length?

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Do you have an intro?
So let's start there.

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Dr. You have a you have a few
different clients.

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I'm going to come to you first,
if that's cool.

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I don't think, yeah, it's not
egg making time.

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So what would you say on average
with all your different clients?

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What would you say is the
average length of the intros?

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You know, it's interesting
because I inherited each one of

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my clients was not with them at
the inception of the show, with

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the launch of the show.
And so that was kind of already

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set.
And you know, for me, for me,

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kind of the shorter the better.
I do want to hear something that

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is familial every single start
of the show.

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Just like I love the theme music
to this show.

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It gets me rolling.
I think I have like 2 clients

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now that if I if I could have my
way, I would definitely shorten

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their intros, that's for sure.
But the music has to get me

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going.
That's what really gets me in

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the mood to OK, I'm going to
listen to her now.

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Here we go.
Yeah, So let me ask you then

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about that.
Let me ask you about the music

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for a second.
And I appreciate that you called

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this music out.
And you're not the only one.

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I hear that from people.
I just got that recently.

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Somebody had messaged me, sent
me an e-mail talking about, I

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don't know, just the show in
general.

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And one of the things that they
love is that intro music.

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So I think that's so cool.
I mean, that was just me picking

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something that I thought sounded
cool.

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I had no idea how effective it
would be, but let me ask you.

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So sometimes podcasts aren't
quite the upbeat morning show

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like we are, right?
Maybe they're talking about

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something way more serious, like
maybe the topics on grief, for

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example.
It does music still.

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Is that still important to you
as the podcast starts?

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Are you looking for something
like that?

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It is because it's something
that is familiar every single

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time.
I mean, all I have to say is,

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you know, here's the story.
And everyone goes, oh, and in

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their head they're thinking of a
lovely lady, so.

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Of a certain age group?
Shut up.

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I just want that feeling, you
know, I want, I want to be there

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for every, for every show.
I want that feeling where

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everyone says, you know, they
anticipate the next note.

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Yeah, I mean, I do think that
for me, I think music is not

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essential, but I think it's it
can be very effective for a

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podcast these days.
I think that you can really get

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away with just starting your
show without a lot of fanfare,

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without a lot of music, just
getting right into it.

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When the person presses play and
it's the host immediately

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welcoming them in and telling
you about what this episode's

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going to be about.
I think that that can work fine

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for a podcast in some cases.
Maybe that's the tone.

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That's the that's part of your
branding is no music and just

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getting right to the point.
But yeah, I think that music

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does set a tone.
I I do think that also a lot of

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podcasters, especially if it's
their first podcast, put a lot

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of pressure on themselves to
about finding the right music.

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And I think it's really, it's a,
it's a a lot of wasted energy.

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I think as long as you can find
something that you feel like

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feels right, feels like it's the
right pacing, the right tempo,

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the right style for your show, I
think that's all that matters

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because you shouldn't be playing
the music in my opinion that

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much anyway.
It's just to kind of like, like

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you were saying, it's just to
kind of set that tone, set the

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branding for for the audience
and then get into the content.

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It's not a music show.
One of the suggestions that I

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want to make is that if you have
a script that you open up the

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show with everyone.
This is DRI.

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Just want to thank the phone to
the show and blah, blah, blah.

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When you are presented with your
choices of music, say you have

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say it's between a choice of
five.

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Play it and read that script
over every single choice to see

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what feels like it's the one you
know.

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It's like the slipper on
Cinderella.

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You know, so you're saying you
record that intro, then play

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that, play the different songs
that you've chosen and see which

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one really fits best.
Or, or just play them and recite

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those words.
You know, recite those words

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every single time that you
listen to it and yeah, see what

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feels like it fits.
Absolutely.

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Yeah.
I love that.

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Sid.
I saw you had your pepper up for

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those of you on clubhouse and
know what that is, go ahead.

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Good morning everybody.
My second show that's good on

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hiatus now for what, two or
three years?

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I've had music playing
throughout the entire show and I

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really like that.
Depends on the feel.

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I listened to a new show the
other day.

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A friend of mine started a new
show and he's got some, like,

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jazzy music in the front, and it
fits perfectly with his branding

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and what he's doing.
So I think that selection of

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music is, yeah, really
important.

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And Sid, how long is your intro?
And I'm curious also, what do

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you consider an intro?
Because I think people have

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different opinions of what a
podcast intro is.

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So how long is it and what,
where?

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What is it exactly?
So my intro is relatively short,

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basically it's changed it just a
little bit, but I'm testing a

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little bit.
But basically I say, hey friend,

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welcome back or welcome to the
trend report.

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I'm Sid Meadows, business
strategist and coach and long

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time student of the office
furniture industry.

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I'm excited you're joining me
today for today's conversation

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and I'd like to welcome my
guest, Mark Ronic.

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Mark, how are you today?
And that's literally it.

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So what's that?
A minute maybe?

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Yeah, maybe not even.
And do you have a do you play

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also a recorded intro or does it
literally start?

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OK, so it's just your music and
you come in with your custom

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episode intro?
Correct.

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So I used to have a scripted
intro and then lots of people's,

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the lots of shows I've listened
to do have them.

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But one of the things you and I
worked on a couple of years ago

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was like changing the intro a
little bit.

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And I do like the shows that
jump right in, but I also like

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this show.
I do think it's important as a

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podcaster to introduce yourself
somewhere in the first couple of

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minutes because you may have a
new listener that discovered

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your show and if he just jump
right in, they may not know you

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or get to know you.
So I do think it's important to

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kind of introduce yourself.
I am thinking of ways to rework

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this for season 7 as I am with a
lot of things in the show season

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7 and so I'm open to the to The
idea is that'll be shared this

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morning, but it's pretty simple
and quick because I want to get

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into the conversation as soon as
possible because as a listener,

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that's one of the things that
drives me crazy is when the

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setup is so long right in the
very beginning.

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Yep, Yep, I'm with you there.
And as I tell a lot of people do

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as I say, not as I do because I
think our intro is a little

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different because we are doing a
live show and we're using that.

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You know, when I say give us 30
seconds, were you?

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I'm using that 30 seconds to get
all the last second things ready

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to go before we officially kick
off the show.

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Including things like, you know,
making sure the YouTube is

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going, making sure that I'm
inviting people into the room

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'cause you can do that here on
Clubhouse.

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So yeah, I'm doing things in the
background live.

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If I was really doing this as a
recorded show, I would just jump

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right into to it.
And Mike is asking a good

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question in the chat here,
asking what everyone's favorite

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source for music is.
And he mentions he's only used

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Epidemic Sound.
I've definitely used Epidemic

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Sound before.
And Ashley, do you want to share

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your response to Mike that you
had shared in the chat?

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Oh.
Sure, absolutely.

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Good morning.
So I tend to think so if you're

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going to use music, think of the
intent of the music that you're

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choosing in your intro.
If you're playing it just

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because you like it and you
think it's cool, that might not

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be the greatest reason.
But if you're trying to create a

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vibe inside an emotion,
punctuate something, it can be a

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really great tool.
I have a tendency to think of

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music on podcast kind of like
salt.

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Salt can be a really great thing
that can flavor your food, but

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if everybody knows if you put
too much salt, your food is no

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longer good.
And I think that can be

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applicable to podcast too.
I think that's a great analogy.

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Thank you, Ashley, And please
forgive me.

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I thought that Ashley was
responding to Mike because she

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was the next next response in
the chat, but in that was

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00:14:06,160 --> 00:14:09,200
relevant but different to Mike's
question.

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00:14:09,320 --> 00:14:12,880
So yeah, Mike's using Epidemic
Sound and yeah, that is a

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00:14:12,880 --> 00:14:17,040
subscription based platform.
So you pay a certain amount of

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00:14:17,040 --> 00:14:20,920
money every month and you have
access to a very large library

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00:14:20,920 --> 00:14:26,440
of a variety of different types
of music, types of genres, and

229
00:14:26,440 --> 00:14:29,720
it can be really handy.
The only challenge that I have

230
00:14:29,720 --> 00:14:33,160
with Epidemic Sound is when you
stop using their service and

231
00:14:33,160 --> 00:14:37,160
when you stop paying, you're
technically not allowed to use

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00:14:37,440 --> 00:14:42,680
that music anymore, at least the
way I had interpreted how that

233
00:14:42,680 --> 00:14:45,640
works.
If I'm wrong, Mike, please let

234
00:14:45,640 --> 00:14:47,840
me know.
But so that can be a problem

235
00:14:47,840 --> 00:14:50,520
because, yeah, if you're ready
to change up your music or

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00:14:50,520 --> 00:14:54,480
change up your service, that
where you get your music.

237
00:14:55,040 --> 00:14:59,400
Well, if you've already put out
100 episodes with the music you

238
00:14:59,400 --> 00:15:02,480
were paying for on a
subscription basis, well, now

239
00:15:02,480 --> 00:15:03,960
you've got to do something about
that.

240
00:15:03,960 --> 00:15:07,720
You got to replace the music or
take the episodes down

241
00:15:07,720 --> 00:15:09,640
technically.
Let's see.

242
00:15:09,640 --> 00:15:12,640
So Mike says for new episodes,
once published, you're good as

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00:15:12,640 --> 00:15:16,320
long as you paid when published.
OK, maybe that's changed because

244
00:15:16,320 --> 00:15:18,480
I'm pretty sure it used to be
that way.

245
00:15:18,680 --> 00:15:21,360
Maybe they've since adjusted
that.

246
00:15:21,680 --> 00:15:26,840
Dave Campbell puts Storyblocks
as in in another example.

247
00:15:26,840 --> 00:15:30,000
And I also have used
Storyblocks.

248
00:15:30,000 --> 00:15:32,600
I used to use them when I think
they were called Audioblocks.

249
00:15:32,600 --> 00:15:35,880
And then they added more than
just an audio library.

250
00:15:36,080 --> 00:15:40,040
Same idea I believe, a
subscription service with a huge

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00:15:40,040 --> 00:15:43,000
variety and not just music.
You can get sound effects and

252
00:15:43,000 --> 00:15:46,920
other types of audio from
Storyblocks.

253
00:15:46,920 --> 00:15:50,880
And yes, Dr. says Audio Jungle
is another great source.

254
00:15:51,880 --> 00:15:53,680
Billy is on stage.
Good morning.

255
00:15:53,680 --> 00:15:55,080
Billy.
Did you want to add to this?

256
00:15:55,680 --> 00:15:57,840
Well, I was.
Going to clarify the epidemic

257
00:15:57,840 --> 00:16:01,440
sound that went down a deep
rabbit hole to make sure when I

258
00:16:01,440 --> 00:16:04,040
cancelled my subscription I was
still covered.

259
00:16:04,040 --> 00:16:07,640
And yeah, what what you, what
you already read is correct.

260
00:16:07,720 --> 00:16:11,200
Anything previous is covered,
obviously.

261
00:16:11,200 --> 00:16:12,800
So you don't you don't have to
worry about it.

262
00:16:12,840 --> 00:16:15,360
Use it all and stop using it or
whatever.

263
00:16:15,400 --> 00:16:18,040
OK, good.
OK, cool, cool.

264
00:16:18,040 --> 00:16:20,920
OK, so forget everything I said
a moment ago.

265
00:16:20,920 --> 00:16:24,960
And if you are using their
subscription service and cancel

266
00:16:24,960 --> 00:16:29,440
it at a later date, you can
still use that music that you

267
00:16:29,440 --> 00:16:33,440
had that you had pulled down
while you were a subscriber.

268
00:16:33,440 --> 00:16:35,160
So that makes sense.
OK, cool.

269
00:16:35,160 --> 00:16:40,160
And then I saw we have upbeat
dot IO as another suggestion

270
00:16:40,160 --> 00:16:44,120
where you can get your music.
How about anyone else?

271
00:16:44,120 --> 00:16:48,520
How long is your intro for your
podcast?

272
00:16:48,520 --> 00:16:52,120
Or if you had had a podcast and
you're not currently doing it,

273
00:16:52,120 --> 00:16:54,720
how long is your current intro?
How about you, Ashley?

274
00:16:54,720 --> 00:16:58,360
You just kind of brought back
your show recently.

275
00:16:58,680 --> 00:17:01,800
What are your intros like?
I have a different answer every

276
00:17:01,800 --> 00:17:05,160
time, and I try to keep it as
short and sweet as possible.

277
00:17:05,160 --> 00:17:10,040
I basically say where the
podcast episode was recorded

278
00:17:10,040 --> 00:17:13,079
because that's a big part of the
show is doing remote recording,

279
00:17:13,400 --> 00:17:16,040
and I say who the guest is.
If they're in a band, I might

280
00:17:16,040 --> 00:17:19,359
give a little bit of information
about their band, but I try to

281
00:17:19,359 --> 00:17:22,000
cut to the chase pretty quick.
OK, cool.

282
00:17:22,079 --> 00:17:24,680
So there's another vote for
super short one.

283
00:17:24,960 --> 00:17:28,600
I think that when all is said
and done, you've got to be, if

284
00:17:28,600 --> 00:17:31,920
you're, let's say you do an
interview podcast, when all is

285
00:17:31,920 --> 00:17:35,360
said and done, I think you've
got to, you've got to get to the

286
00:17:35,360 --> 00:17:40,560
interview within 3 minutes of
when that listener presses play.

287
00:17:41,080 --> 00:17:44,240
And I think that's really
honestly at these days, I think

288
00:17:44,240 --> 00:17:49,960
that's kind of the Max.
I don't think a podcast needs a

289
00:17:49,960 --> 00:17:54,000
pre recorded generic intro for
every episode.

290
00:17:54,000 --> 00:17:57,160
Something that really kind of
sets up the whole vibe of the

291
00:17:57,160 --> 00:17:58,640
show.
You know, think about like

292
00:17:58,640 --> 00:18:04,160
sitcoms and TV shows how
especially back in the day, how

293
00:18:04,160 --> 00:18:06,200
they would have these long
intros.

294
00:18:06,480 --> 00:18:09,960
Well, podcasts tend to have that
too or used to have that.

295
00:18:09,960 --> 00:18:13,400
And I say get rid of that.
You don't need the whole thing.

296
00:18:13,760 --> 00:18:16,320
If anything, do something.
And I know I think we talked

297
00:18:16,320 --> 00:18:21,640
about this not too long ago.
Mike Short can attest the POD.

298
00:18:21,880 --> 00:18:25,680
Let's see Pat Flynn, he used to
I don't know if he's still doing

299
00:18:25,680 --> 00:18:29,960
it, but he would just do a fun,
silly 10 second intro.

300
00:18:30,160 --> 00:18:34,040
It would say the name of the
show, it would say the name of

301
00:18:34,040 --> 00:18:37,320
the host.
And in his case, it gave a

302
00:18:37,320 --> 00:18:42,800
little silly fun fact about him
and then he would it would go to

303
00:18:42,800 --> 00:18:48,080
him quote UN quote live setting
up the actual episode intro that

304
00:18:48,080 --> 00:18:52,240
to me, I like.
I think that's and if you don't,

305
00:18:52,240 --> 00:18:56,440
maybe it's not your thing to do
a silly fun fact about you.

306
00:18:56,440 --> 00:19:01,240
But you could do a quick one
liner about what the show is

307
00:19:01,240 --> 00:19:05,040
about because I respect it.
If you want new listeners to

308
00:19:05,040 --> 00:19:08,480
come to come in to get that feel
for OK, what is this whole

309
00:19:08,480 --> 00:19:11,520
series about this show?
Yes, I want the episode, but

310
00:19:11,520 --> 00:19:14,160
what am I getting into in
general here?

311
00:19:14,560 --> 00:19:18,160
Some people feel it's important
to set that up as well.

312
00:19:18,160 --> 00:19:21,120
So just keep that short and
sweet in, in my opinion.

313
00:19:21,560 --> 00:19:24,320
I'm curious if anybody and if
you're listening live, want to

314
00:19:24,320 --> 00:19:27,120
put it in the chat.
I'm curious if anybody does both

315
00:19:27,120 --> 00:19:32,800
a generic intro and then goes
into an episode intro.

316
00:19:33,040 --> 00:19:35,160
Yeah, Nick, go ahead.
Hey, good morning, everybody.

317
00:19:35,360 --> 00:19:38,120
Good morning.
With the 95 podcast, I would do

318
00:19:38,160 --> 00:19:40,720
a combination of what you're
talking about.

319
00:19:40,720 --> 00:19:44,960
I would start like as soon as
you open the episode, it was

320
00:19:44,960 --> 00:19:49,880
usually leading off with some
clip from the conversation that

321
00:19:49,880 --> 00:19:53,160
would be in had and then it
would fade to me.

322
00:19:53,440 --> 00:19:56,080
I'd chime in about the intro a
little bit with the guest was

323
00:19:56,080 --> 00:19:58,240
like what was to be expected in
the episode.

324
00:19:58,680 --> 00:20:02,960
And then it would cut to my
prerecorded intro that was music

325
00:20:02,960 --> 00:20:06,760
and kind of setting up the show
that was same every episode.

326
00:20:07,120 --> 00:20:09,120
And then it would get right into
the interview.

327
00:20:09,440 --> 00:20:12,600
So I did do a combination of
that and I I never really paid

328
00:20:12,600 --> 00:20:15,040
attention to the length.
I know my.

329
00:20:15,360 --> 00:20:19,200
Recorded piece from the episode
itself, the clip that I pulled,

330
00:20:19,200 --> 00:20:24,400
I always try to keep that maybe
around 10 to 15 seconds just to

331
00:20:24,400 --> 00:20:26,920
not let it drag out.
And I always try to keep it

332
00:20:26,920 --> 00:20:29,000
shorter.
But I never was like, oh, I have

333
00:20:29,000 --> 00:20:31,880
to get this all within 30
seconds to try to keep it to

334
00:20:31,880 --> 00:20:34,480
that It was it was going to be
as long as it was going to be,

335
00:20:34,480 --> 00:20:38,760
but I tried to keep it short.
OK, short and sweet for Nick as

336
00:20:38,760 --> 00:20:40,480
well.
Thank you, Nick.

337
00:20:41,080 --> 00:20:45,080
And yeah, for those of you
watching on YouTube and also

338
00:20:45,080 --> 00:20:49,520
here on Clubhouse, you may know,
have noticed that YouTube went

339
00:20:49,520 --> 00:20:51,280
down.
I think that was an Internet

340
00:20:51,280 --> 00:20:53,360
problem.
I'm bringing it back up here

341
00:20:54,240 --> 00:20:58,120
momentarily.
So I know, for example, Mike is

342
00:20:58,120 --> 00:21:01,320
listening and watching as well
and noticed it went down.

343
00:21:01,320 --> 00:21:04,680
So yeah, we're trying to bring
it back up right now.

344
00:21:05,640 --> 00:21:07,960
OK.
So with that, let's see if I

345
00:21:07,960 --> 00:21:11,160
have any other questions about
your Yeah.

346
00:21:11,960 --> 00:21:13,920
Dr. had her hand up and then I
raised mine too.

347
00:21:14,120 --> 00:21:14,920
Yeah.
Well, thank you.

348
00:21:14,920 --> 00:21:16,880
Appreciate that.
Let's go to Dr. and then Sid.

349
00:21:17,280 --> 00:21:22,400
So I hesitate to bring this up
because I've gone into pod fade

350
00:21:22,400 --> 00:21:26,800
after 2-2 tiny little episodes,
but the way that I'm planning

351
00:21:26,800 --> 00:21:32,480
for mine to open is the actual
voice of the person who has the

352
00:21:32,480 --> 00:21:36,040
question.
If there's a, the familiar sound

353
00:21:36,040 --> 00:21:41,040
is the ring, the old fashioned
retro telephone ring every

354
00:21:41,040 --> 00:21:43,840
single time.
And then the person's voice

355
00:21:43,840 --> 00:21:47,720
asking the question.
And then you hear me say, hey,

356
00:21:47,720 --> 00:21:51,360
John or whoever, you know,
whatever the name is, I think I

357
00:21:51,360 --> 00:21:54,280
have an answer for you.
And then it goes into a tiny

358
00:21:54,280 --> 00:22:00,480
little musical, you know, just
enough to transition to, you

359
00:22:00,480 --> 00:22:02,880
know, me talking about the
thing.

360
00:22:03,360 --> 00:22:06,280
And it tells people exactly what
the show's going to be about

361
00:22:06,280 --> 00:22:08,560
because they hear the question
so.

362
00:22:09,120 --> 00:22:11,240
Yeah, Yep.
Love that strategy.

363
00:22:11,240 --> 00:22:14,400
Thank you, Dr. and Sid, you said
you had something.

364
00:22:14,400 --> 00:22:15,160
Go.
Go for it.

365
00:22:15,640 --> 00:22:18,080
Yeah, let's talk for a hot 2nd
about what not to do.

366
00:22:18,240 --> 00:22:24,960
OK, So don't intro your show and
like, hey, I'm Sid Meadows.

367
00:22:25,240 --> 00:22:27,160
Welcome to the trend report.
I'm glad you're joining me for

368
00:22:27,160 --> 00:22:29,720
today's conversation.
And then hit play on a pre

369
00:22:29,720 --> 00:22:33,360
recorded intro that says exactly
the same thing.

370
00:22:33,640 --> 00:22:36,240
I listen to several podcasts
that actually do that.

371
00:22:36,800 --> 00:22:39,440
I don't think it's intentional,
but you're basically repeating

372
00:22:39,440 --> 00:22:43,120
yourself and you're taking very
valuable second, sometimes

373
00:22:43,120 --> 00:22:49,000
minutes from me as the listener.
So don't duplicate the intro by

374
00:22:49,000 --> 00:22:52,280
saying it naturally and then
hitting a free recorded intro.

375
00:22:53,400 --> 00:22:56,800
I like that, yeah.
Does anyone else have any

376
00:22:56,840 --> 00:23:01,320
don'ts?
Don't do this, I think for me.

377
00:23:01,520 --> 00:23:04,680
What about storytelling?
Now, obviously that's not going

378
00:23:04,680 --> 00:23:07,840
to be a don't right, because at
least I say it's obvious because

379
00:23:07,840 --> 00:23:11,240
we talk so much about how
powerful storytelling is.

380
00:23:11,240 --> 00:23:16,680
But how do you feel about if,
say, the host comes on and just

381
00:23:16,680 --> 00:23:20,640
starts telling a story before
they even really explain what

382
00:23:20,640 --> 00:23:24,760
the episode is about?
For me, I think that that is

383
00:23:24,960 --> 00:23:28,760
actually a great approach.
If you're telling a story that's

384
00:23:28,760 --> 00:23:31,880
relevant to what you're going to
get into, Maybe it's a personal

385
00:23:31,880 --> 00:23:34,320
story.
If you have a business podcast

386
00:23:34,320 --> 00:23:38,560
and you're talking about the
failures of business and you

387
00:23:38,560 --> 00:23:43,000
have a personal story about
starting a business that failed,

388
00:23:43,680 --> 00:23:48,440
maybe you're setting the episode
up that way by taking us through

389
00:23:48,440 --> 00:23:53,720
that failure and then leading
into and something along the

390
00:23:53,720 --> 00:23:57,200
lines of, and that's what we're
going to be discussing today on

391
00:23:57,240 --> 00:24:00,280
the podcast.
And and then you talk about if

392
00:24:00,280 --> 00:24:03,960
you have a guest, and I brought
in this guest who is an expert

393
00:24:03,960 --> 00:24:07,360
at success in business.
I'm trying to be as generic as I

394
00:24:07,360 --> 00:24:10,920
can here, but that kind of
approach I think could work

395
00:24:11,440 --> 00:24:14,880
really well.
Let's see, Ashley, I saw you

396
00:24:14,880 --> 00:24:16,120
wanted to say something.
Go ahead.

397
00:24:16,960 --> 00:24:20,960
I think that storytelling can
work really well if you have a

398
00:24:20,960 --> 00:24:24,920
narrative style podcast.
For example, if your show might

399
00:24:24,920 --> 00:24:28,440
start with a Stinger, which is a
poignant phrase said by either

400
00:24:28,440 --> 00:24:32,600
you or the guest at the very
beginning of the show, and then

401
00:24:32,600 --> 00:24:35,840
you go into the intro.
I used to do Sunshine State

402
00:24:35,840 --> 00:24:39,680
Showcase in more of a narrative
style, and I would start the

403
00:24:39,680 --> 00:24:44,400
show with telling the story of
arriving at wherever I was going

404
00:24:44,400 --> 00:24:46,560
to record in the context of the
guest.

405
00:24:46,960 --> 00:24:49,920
But again, I kind of changed it
because I felt it was long.

406
00:24:50,240 --> 00:24:54,600
But I do think that if you have
a way of making it concise, it

407
00:24:54,600 --> 00:24:57,280
can work really well, especially
if your show is narrative,

408
00:24:57,280 --> 00:25:00,000
because that expectation is kind
of already there.

409
00:25:00,480 --> 00:25:01,840
Yeah, I'm with you there,
Ashley.

410
00:25:01,840 --> 00:25:03,040
Thank you.
Well said.

411
00:25:03,040 --> 00:25:08,440
And go ahead, Sid.
I agree with Ashley, but I also

412
00:25:08,440 --> 00:25:11,240
disagree with that.
How come it's spicy?

413
00:25:11,280 --> 00:25:15,400
Just kidding, because I think
that kind of storytelling can be

414
00:25:15,880 --> 00:25:19,200
done on any format of
podcasting, right?

415
00:25:19,200 --> 00:25:22,920
So let me give you an example.
So in today's conversation,

416
00:25:23,440 --> 00:25:25,480
we're having our today's
episode, we're having a

417
00:25:25,480 --> 00:25:29,920
conversation with someone that I
met the BIPMA 3360 conference

418
00:25:30,320 --> 00:25:32,880
and somebody that I've been
following for a really long

419
00:25:32,880 --> 00:25:35,000
time.
And I'm excited to bring you the

420
00:25:35,000 --> 00:25:39,080
story and the journey of Natalie
Harkoff, the CEO of Hightower.

421
00:25:39,720 --> 00:25:43,800
That was a story, right?
I said where I met them, what I

422
00:25:43,800 --> 00:25:47,480
was excited about and didn't we
just launched right into the

423
00:25:47,480 --> 00:25:49,480
interview.
So I think it can work if you do

424
00:25:49,480 --> 00:25:51,440
it right.
It can work regardless of the

425
00:25:51,440 --> 00:25:53,120
type of show you.
Yeah.

426
00:25:53,120 --> 00:25:55,000
And I personally love that
approach.

427
00:25:55,000 --> 00:25:59,960
I love it when you come on as
the host and you share the story

428
00:25:59,960 --> 00:26:01,560
of how you connected with the
guest.

429
00:26:01,560 --> 00:26:05,040
If you have a connection with
them other than, you know, I

430
00:26:05,040 --> 00:26:07,800
found them through a service or
they reached out to me.

431
00:26:07,960 --> 00:26:10,440
If there's not a big story,
sure, you there's not a lot to

432
00:26:10,440 --> 00:26:11,760
say.
But if you actually have a

433
00:26:11,760 --> 00:26:16,080
history where you, how you met
this person, I love sharing that

434
00:26:16,080 --> 00:26:19,600
with my audience and I I think
it helps bring them into it and

435
00:26:19,960 --> 00:26:23,160
it feels more personal.
Their feel that more of a

436
00:26:23,160 --> 00:26:25,360
personal connection with the
guest.

437
00:26:25,960 --> 00:26:29,480
Stacy Sherman is back.
Good to see you Stacy.

438
00:26:29,480 --> 00:26:31,000
Thanks for being on stage with
us.

439
00:26:31,000 --> 00:26:32,600
What did you want to add to the
conversation?

440
00:26:33,280 --> 00:26:37,360
I was just going to say my pet
peeve and I would say that's why

441
00:26:37,360 --> 00:26:41,840
there's a choice is when you
introduce your guest.

442
00:26:42,560 --> 00:26:45,840
If you're going to spend a lot
of time on who they are and

443
00:26:45,840 --> 00:26:50,640
their background, then don't ask
them to do the same.

444
00:26:50,800 --> 00:26:55,360
Like pick one in my case, I feel
like my guests can describe

445
00:26:55,800 --> 00:27:00,800
themselves the best.
So I'll just kind of set up who

446
00:27:00,800 --> 00:27:03,640
is here and I'm so excited to
have them.

447
00:27:03,640 --> 00:27:09,160
And I begin with.
So Joe, Joe Smith, tell us, who

448
00:27:09,160 --> 00:27:10,600
are you?
What do you do for a living?

449
00:27:10,760 --> 00:27:12,320
You know, like something like
that.

450
00:27:12,520 --> 00:27:17,000
But I don't repeat.
I don't go deep or or you do,

451
00:27:17,000 --> 00:27:19,000
but then don't ask them to.
That's all.

452
00:27:19,360 --> 00:27:21,720
Yeah, I I like that.
Yeah, pick one or the other.

453
00:27:21,720 --> 00:27:26,720
Even though I'm not a big fan of
reading the bio, reading it off

454
00:27:26,720 --> 00:27:30,120
on a script, what this person
does, that's just not my

455
00:27:30,120 --> 00:27:33,120
personal cup of tea.
It bores me as a listener to

456
00:27:33,120 --> 00:27:37,040
just hear the host sit and tell
me all about this guest coming

457
00:27:37,040 --> 00:27:39,360
on.
I'd rather learn about it, learn

458
00:27:39,360 --> 00:27:41,280
about the guests.
Can somebody send that message

459
00:27:41,280 --> 00:27:43,440
to Mel Robbins please?
Yes, agreed.

460
00:27:45,320 --> 00:27:48,000
That's funny.
But yeah, I really feel strong

461
00:27:48,000 --> 00:27:50,280
about this.
If you know, make a choice.

462
00:27:50,760 --> 00:27:54,800
Yep, Yep yes and agreed Sid
about Mel Robbins and I think I

463
00:27:54,800 --> 00:27:57,520
may have mentioned it not too
long ago when I heard her have

464
00:27:58,080 --> 00:28:02,720
Jay Shetty on as a guest.
She gave gives his whole resume

465
00:28:02,840 --> 00:28:05,800
it feels like.
And I am certain that most

466
00:28:05,800 --> 00:28:08,920
people listening to her show
probably already know who Jay

467
00:28:08,920 --> 00:28:11,160
Shetty is.
And if they don't, they didn't

468
00:28:11,160 --> 00:28:15,000
need his whole resume.
I was ready to hit in on that

469
00:28:15,000 --> 00:28:15,640
one.
Yeah.

470
00:28:15,960 --> 00:28:18,000
Yeah, I think that.
I think that intro took 6

471
00:28:18,000 --> 00:28:21,360
minutes.
Yep, it was ridiculously long.

472
00:28:21,400 --> 00:28:24,440
Yes.
All right, so here's what I want

473
00:28:24,440 --> 00:28:28,440
to do these This is, in my
opinion, a formula for a

474
00:28:28,440 --> 00:28:32,920
successful podcast intro.
If you're crafting your episode

475
00:28:32,920 --> 00:28:37,040
intros, I think first you want
to start with a strong hook,

476
00:28:37,040 --> 00:28:39,600
right?
Five, the first five to 10

477
00:28:39,600 --> 00:28:43,160
seconds, you want to ask some or
or say some kind of bold

478
00:28:43,160 --> 00:28:47,560
statement, ask a an interesting
question of maybe share a

479
00:28:47,560 --> 00:28:51,400
surprising statistic.
For example, what if I told you

480
00:28:51,400 --> 00:28:55,120
most podcasts lose their
audience in the 1st 30 seconds

481
00:28:55,280 --> 00:28:59,240
of their podcast like that, that
if you opened up with something

482
00:28:59,240 --> 00:29:03,120
like that, I think that will
hook your audience in.

483
00:29:03,120 --> 00:29:07,200
If your audience is an audience
of podcasters, then I think your

484
00:29:07,200 --> 00:29:11,120
voice, the one thing we haven't
really touched on, is the voice

485
00:29:11,120 --> 00:29:14,080
of the host.
You want a voice that sounds

486
00:29:14,080 --> 00:29:18,400
confident, a voice that sounds
natural and also passionate.

487
00:29:18,520 --> 00:29:23,360
Overly scripted robotic
deliveries, I think is a quick

488
00:29:23,360 --> 00:29:29,720
way to send people off that your
podcast and then have that clear

489
00:29:29,720 --> 00:29:34,640
set up maybe or maybe a concise
set up, let the listeners know

490
00:29:34,640 --> 00:29:38,720
what the episodes about why it
matters to them.

491
00:29:39,160 --> 00:29:43,920
I think you want to avoid any
kind of vague teasing or like we

492
00:29:43,920 --> 00:29:46,720
we were saying earlier, the
Super long intros.

493
00:29:46,880 --> 00:29:49,840
You want this to be clear and
concise.

494
00:29:50,640 --> 00:29:54,800
And then I think sound is
important too, not just maybe

495
00:29:54,800 --> 00:30:00,160
adding music and or sound
effects, but the quality itself.

496
00:30:00,360 --> 00:30:06,920
Clean pro sounding audio because
audio quality is I think the

497
00:30:06,920 --> 00:30:12,200
first and most important area to
focus on when it comes to

498
00:30:12,200 --> 00:30:16,640
production value because
statistically speaking, people

499
00:30:16,640 --> 00:30:21,800
leave your podcast if they can't
hear it or it's too jarring to

500
00:30:21,800 --> 00:30:24,600
listen to.
So keep that in mind.

501
00:30:24,960 --> 00:30:28,640
And then again, I think when
we're talking about your

502
00:30:28,640 --> 00:30:32,760
delivery as the host, be
authentic, speak like you would

503
00:30:32,760 --> 00:30:36,400
normally speak.
And like I was saying earlier, a

504
00:30:36,400 --> 00:30:39,960
quick personal story of
relatable moment.

505
00:30:40,840 --> 00:30:43,480
I think those are the things
that can really draw people in,

506
00:30:43,840 --> 00:30:46,640
especially more so than just
playing some kind of generic

507
00:30:47,360 --> 00:30:51,240
intro or tagline.
Who?

508
00:30:51,240 --> 00:30:53,240
Who came off mic?
Stacey.

509
00:30:53,280 --> 00:30:55,000
Yeah, go.
Ahead, I just wanted to kind of

510
00:30:55,000 --> 00:30:58,400
spotlight something that you're
talking about just now that

511
00:30:58,400 --> 00:31:02,680
people don't really think about
in a tactical approach, but I

512
00:31:02,680 --> 00:31:08,960
recommend is literally mapping
out the listener journey.

513
00:31:09,040 --> 00:31:13,080
I call them a customer, client,
a listener, kind of all

514
00:31:13,080 --> 00:31:16,240
synonymous in this case.
But what we're talking about

515
00:31:16,240 --> 00:31:19,440
here is onboarding.
You're onboarding the listener.

516
00:31:19,440 --> 00:31:23,480
It's the first impressions.
And I would say like really sit

517
00:31:23,480 --> 00:31:29,680
down with a piece of paper and
design how every single piece of

518
00:31:29,680 --> 00:31:33,880
the experience for the listener.
If you have a sponsor for the

519
00:31:33,880 --> 00:31:39,760
sponsor, like if you have a
partner's, you know, same thing.

520
00:31:40,320 --> 00:31:45,400
Don't leave it to chance, but
rather actually map it out and

521
00:31:45,400 --> 00:31:49,120
and then validate like with real
people that listen to your show

522
00:31:49,120 --> 00:31:51,880
or friends and say like, does
this really meet your needs?

523
00:31:51,880 --> 00:31:55,120
Am I missing something?
And you do that across the

524
00:31:55,120 --> 00:31:58,720
entire experience.
So there's a real method to this

525
00:31:58,720 --> 00:32:03,040
and I just narrowing down to the
first impressions on boarding

526
00:32:03,040 --> 00:32:05,760
per SE is really important.
So.

527
00:32:05,920 --> 00:32:07,200
Yeah.
Thank you, Stacey.

528
00:32:07,200 --> 00:32:10,720
I agree with you and I love the
analogy that, yeah, consider

529
00:32:10,720 --> 00:32:13,280
this an onboarding process to
some people.

530
00:32:13,280 --> 00:32:16,880
I think that might click even
more because I know there are a

531
00:32:16,880 --> 00:32:21,280
lot of people out there who are
podcasting in support of their

532
00:32:21,280 --> 00:32:25,160
business or their business
endeavors.

533
00:32:25,160 --> 00:32:27,520
And I think maybe connecting it
that way.

534
00:32:27,520 --> 00:32:30,920
Yeah, this is your onboarding.
This is like a client having a

535
00:32:30,920 --> 00:32:33,920
listener and you want to give
them that that powerful

536
00:32:33,920 --> 00:32:35,760
experience.
Yes.

537
00:32:35,760 --> 00:32:39,920
So if anybody is not clear what
I'm saying, reach out to me

538
00:32:39,920 --> 00:32:44,320
'cause this is what really
drives loyalty and repeat

539
00:32:44,560 --> 00:32:47,040
business, and in this case,
repeat listeners.

540
00:32:47,760 --> 00:32:51,080
Absolutely.
And the last thing I would say

541
00:32:51,080 --> 00:32:55,200
about intros, at least for now
in this conversation, is the

542
00:32:55,240 --> 00:32:57,560
consistency.
And what do I mean by that?

543
00:32:58,480 --> 00:33:03,960
Having that familiar structure
like our signature intro music

544
00:33:03,960 --> 00:33:08,840
that we play here right or it
could be a signature line that

545
00:33:08,840 --> 00:33:13,120
you say so another example and
somebody that same listener who

546
00:33:13,120 --> 00:33:16,120
reached out to me talking about
how much they love the music.

547
00:33:16,320 --> 00:33:20,760
They also called out that they
love my my sign offline make it

548
00:33:20,760 --> 00:33:24,080
a great day.
And I say that at the end of

549
00:33:24,080 --> 00:33:29,400
every episode, and clearly
people are catching on to that

550
00:33:29,400 --> 00:33:33,640
and listening for it now.
So I think having something,

551
00:33:33,640 --> 00:33:38,760
whether it's the music, if it's
a signature line, something like

552
00:33:38,760 --> 00:33:43,680
that helps loyal listeners feel
at home and it sets

553
00:33:43,680 --> 00:33:45,680
expectations, I think, for new
ones.

554
00:33:46,360 --> 00:33:49,360
So there you go.
I hope that that helped anybody

555
00:33:49,360 --> 00:33:53,880
really looking for help on an
intro and this particularly for

556
00:33:53,880 --> 00:33:56,400
Jeff H, who sent in that
question.

557
00:33:56,400 --> 00:33:59,600
Thank you, Jeff.
And with that, we are going to

558
00:33:59,600 --> 00:34:01,880
share our wins from this past
week.

559
00:34:01,880 --> 00:34:04,880
And I see we've got an audience
here on Clubhouse.

560
00:34:05,200 --> 00:34:10,440
Come up and share what's going
on in your world that you feel

561
00:34:10,440 --> 00:34:14,440
is worth celebrating today.
And if that's that you've had a

562
00:34:14,719 --> 00:34:18,159
hard couple of weeks and you got
through this next this past

563
00:34:18,159 --> 00:34:22,600
week, we want to hear that too.
So come up and be a part of it.

564
00:34:22,600 --> 00:34:27,400
This is a community thing and it
doesn't work as well without

565
00:34:27,400 --> 00:34:30,400
your participation.
So I'm asking everybody here,

566
00:34:30,400 --> 00:34:35,600
I'm literally inviting people up
manually here on Clubhouse.

567
00:34:35,600 --> 00:34:40,080
All right, so in the meantime,
then we will go through our

568
00:34:40,080 --> 00:34:41,679
moderators.
I'm going to actually see if

569
00:34:41,679 --> 00:34:46,040
Nick wants to start because I
think Nick has to usually has to

570
00:34:46,040 --> 00:34:49,159
bolt here soon around this time
of the morning.

571
00:34:49,360 --> 00:34:51,840
So Nick, we're going to go to
you and if you wanted to say

572
00:34:51,840 --> 00:34:53,840
anything because I see
something, you popped up

573
00:34:53,840 --> 00:34:56,239
something in the chat.
If you want to share what you

574
00:34:56,239 --> 00:34:59,200
shared there and then share any
wins, you are more than welcome.

575
00:34:59,200 --> 00:35:00,840
Go for it, Nick.
Thank you.

576
00:35:01,040 --> 00:35:04,120
I put in the chat, I said I
think the intro like kind of

577
00:35:04,280 --> 00:35:06,200
rounding out the whole
conversation.

578
00:35:06,840 --> 00:35:13,720
It really depends on your show
and your content because as we

579
00:35:13,720 --> 00:35:16,840
were having the discussion and I
was was thinking about some of

580
00:35:16,840 --> 00:35:20,040
the stuff said like oh this
would be good for an intro for a

581
00:35:20,040 --> 00:35:23,440
podcast.
And I feel like it wouldn't work

582
00:35:23,520 --> 00:35:28,600
for certain shows like a
storytelling or maybe you have a

583
00:35:28,600 --> 00:35:32,040
season that is telling a story
throughout the entire season.

584
00:35:32,400 --> 00:35:37,840
I don't see an intro being as
crucial or may even be annoying

585
00:35:38,600 --> 00:35:41,680
if every time you come into the
episode, there's like this drawn

586
00:35:41,680 --> 00:35:44,480
out intro leading you in.
You're like, just get me back

587
00:35:44,480 --> 00:35:46,200
into the story.
I just want to continue the

588
00:35:46,200 --> 00:35:51,840
story versus like a business
podcast where I feel like a lot

589
00:35:51,840 --> 00:35:55,520
of what we were talking about
here today would very much play

590
00:35:55,520 --> 00:35:59,520
into a business or an interview
show or something where the

591
00:35:59,520 --> 00:36:02,000
topics might be changing from
episode to episode.

592
00:36:02,000 --> 00:36:05,200
But for the most part, like
people are there for a specific

593
00:36:05,200 --> 00:36:07,280
reason.
They want to learn something or

594
00:36:09,240 --> 00:36:11,440
I don't know.
I I was just thinking like it.

595
00:36:11,920 --> 00:36:13,960
A lot of the stuff that we
talked about today, I feel like

596
00:36:13,960 --> 00:36:18,360
it really does depend on your
show, which is feels like a cop

597
00:36:18,360 --> 00:36:20,960
out answer, but that that's just
my thought.

598
00:36:20,960 --> 00:36:22,280
No, I agree.
I agree with you.

599
00:36:22,280 --> 00:36:25,320
I mean, I think it does.
Everybody's show is unique in

600
00:36:25,320 --> 00:36:29,160
some way and what might work for
some may not work for others.

601
00:36:29,160 --> 00:36:31,680
I think that's fair.
And yeah, I mean, the best we

602
00:36:31,680 --> 00:36:37,840
can do is give advice that is as
applicable to most podcasters as

603
00:36:37,840 --> 00:36:39,480
possible.
But yes, it's not going to be

604
00:36:39,480 --> 00:36:45,520
applicable to every podcast for
sure. 100% for a win for a

605
00:36:45,560 --> 00:36:48,760
couple wins.
We finally got the hole in our

606
00:36:48,760 --> 00:36:51,560
ceiling covered.
It happened a couple nights ago,

607
00:36:52,000 --> 00:36:55,320
finally.
My wife Emily and I, we tried

608
00:36:55,320 --> 00:36:58,280
doing it a couple different
times and could not get it to

609
00:36:58,280 --> 00:37:01,880
fit for the life of us.
So we tried a couple times.

610
00:37:01,920 --> 00:37:05,760
Finally, we called a friend,
they helped get us set up and we

611
00:37:05,760 --> 00:37:08,200
got a ceiling.
So that's nice.

612
00:37:08,800 --> 00:37:11,760
And then another win.
I went and I purchased a new

613
00:37:11,760 --> 00:37:15,480
backpack this past week that
I'm, it sounds silly, but I'm

614
00:37:15,480 --> 00:37:19,600
pretty excited about I've been
running with the same bag for

615
00:37:19,600 --> 00:37:21,880
several years and I never really
cared for it.

616
00:37:21,880 --> 00:37:26,440
And this time actually took time
to find one that suited my

617
00:37:26,640 --> 00:37:29,680
needs.
And yeah, that's over my wins.

618
00:37:29,720 --> 00:37:31,280
Nice.
Congratulations.

619
00:37:31,280 --> 00:37:33,840
I love it.
And yeah, I've been looking into

620
00:37:33,840 --> 00:37:37,440
bags again.
I have a a backpack that I use

621
00:37:37,440 --> 00:37:40,280
often when I'm traveling, throw
my laptop in and stuff.

622
00:37:40,600 --> 00:37:45,040
And lately, I don't know why,
but I have this itch to get one

623
00:37:45,040 --> 00:37:49,400
of those basically a satchel,
like a man purse, if you will.

624
00:37:50,600 --> 00:37:53,800
I feel like that would be so
convenient to have because I I

625
00:37:53,800 --> 00:37:59,320
usually carry more than really
should fit in my pants or shorts

626
00:37:59,320 --> 00:38:01,760
pockets so I feel like a.
Fanny pack.

627
00:38:02,480 --> 00:38:05,600
Yeah, you know the Fanny pack.
I just, it makes me a little

628
00:38:05,600 --> 00:38:07,440
nervous.
Yes.

629
00:38:07,920 --> 00:38:11,080
Sir Dr. Don't Judge Dr. Are you
a Fanny pack person, Sir?

630
00:38:11,640 --> 00:38:14,240
Yeah, I have two and my wife
just ordered me another one.

631
00:38:14,280 --> 00:38:16,200
Wow, so.
No.

632
00:38:16,560 --> 00:38:19,720
Judgement.
I was just asking for you to

633
00:38:19,720 --> 00:38:22,000
Fanny pack.
Fanny pack.

634
00:38:22,560 --> 00:38:26,440
Yeah, she ordered us both new
ones to take with us on our trip

635
00:38:27,080 --> 00:38:31,240
later this summer because of in
Barcelona and Rome, you know,

636
00:38:31,240 --> 00:38:35,840
the pickpockets are really big
and they try to take your RFI,

637
00:38:35,840 --> 00:38:37,760
they try to steal your through
RFID.

638
00:38:37,760 --> 00:38:41,480
And so the bag sheet purchased
has an RFID blocker in it, so

639
00:38:41,480 --> 00:38:43,000
you can't steal your data and
stuff.

640
00:38:43,000 --> 00:38:45,360
So yeah, she ordered one for a
trip.

641
00:38:45,840 --> 00:38:49,400
Oh that's cool, that's cool.
I just don't know if I can do

642
00:38:49,400 --> 00:38:50,680
it.
My wife does Fanny packs.

643
00:38:50,680 --> 00:38:52,280
I just don't know if I can do a
Fanny pack.

644
00:38:52,280 --> 00:38:54,920
It would be really convenient,
but I, I feel like I'm more of

645
00:38:54,920 --> 00:38:57,840
like a satchel kind of guy.
We'll see.

646
00:38:58,400 --> 00:38:59,360
All right.
Thank you, Nick.

647
00:38:59,360 --> 00:39:00,720
Appreciate you sharing your
wins.

648
00:39:00,720 --> 00:39:02,880
I know we don't always get to
you on Fridays.

649
00:39:02,880 --> 00:39:06,640
So glad we got you in today.
Sid, you want to share some wins

650
00:39:06,640 --> 00:39:08,880
with us?
Yeah, the one win that I'll

651
00:39:08,880 --> 00:39:12,520
share is this week on my morning
walk.

652
00:39:12,520 --> 00:39:16,440
I have walked over 4 miles every
day this week, which is a great

653
00:39:16,440 --> 00:39:18,800
stretch, especially how hot it
is.

654
00:39:18,800 --> 00:39:23,440
But I get back to my house and
my baseball cap is needs to be

655
00:39:23,440 --> 00:39:25,520
wrung out.
It's so wet with sweat, but it

656
00:39:25,520 --> 00:39:28,200
feels really good to get the
sweat on right.

657
00:39:28,800 --> 00:39:31,640
And so for the next couple of
months, I'll be walking while

658
00:39:31,640 --> 00:39:36,320
we're doing our rooms because
it's gets so hot so early.

659
00:39:36,520 --> 00:39:40,160
So anyways, yes, for over 4
miles every day this week, which

660
00:39:40,160 --> 00:39:41,680
feels really good.
That's awesome.

661
00:39:41,680 --> 00:39:44,880
Congratulations, Sid.
And walking is definitely the

662
00:39:44,880 --> 00:39:48,360
new cardio.
And I say that because I'm

663
00:39:48,360 --> 00:39:52,280
hearing and reading more and
more how effective walking can

664
00:39:52,280 --> 00:39:56,840
be for your health, for weight
loss, etcetera, just walking as

665
00:39:56,840 --> 00:39:59,320
opposed to jogging, running,
other cardio.

666
00:39:59,320 --> 00:40:01,440
And I'm not trying to say other
cardio isn't good.

667
00:40:01,440 --> 00:40:05,240
I'm just saying that walking has
become more of a thing these

668
00:40:05,240 --> 00:40:08,440
days and more of an effective
thing these days.

669
00:40:08,920 --> 00:40:11,080
And yeah, I've been doing that
more as well.

670
00:40:11,080 --> 00:40:13,680
Said not 4 miles every day.
So kudos to you.

671
00:40:13,720 --> 00:40:16,240
And I got myself one of those
walking pads.

672
00:40:16,680 --> 00:40:18,480
And I'm just trying to get used
to it.

673
00:40:18,480 --> 00:40:22,360
It's not as easy as it looks,
working and walking at the same

674
00:40:22,360 --> 00:40:26,200
time.
And so far haven't fallen, but

675
00:40:26,200 --> 00:40:29,880
have come a little close.
So I'm easing into it.

676
00:40:30,320 --> 00:40:33,960
All right, let's go to Ashley.
Ashley, good morning again to

677
00:40:33,960 --> 00:40:36,080
you.
Please share any wins from this

678
00:40:36,080 --> 00:40:38,400
past week.
So my wins for this week.

679
00:40:38,400 --> 00:40:41,320
I know I mentioned last week I
put out a new episode of my

680
00:40:41,320 --> 00:40:45,600
podcast, Sunshine State Showcase
with the Ain't Sisters, and it

681
00:40:45,600 --> 00:40:49,560
was my first video podcast.
Well, it means so much to me

682
00:40:49,560 --> 00:40:53,160
this week because one of the
artists in that interview, her

683
00:40:53,160 --> 00:40:55,920
name is Ari, she's also a video
editor.

684
00:40:56,360 --> 00:40:59,600
She actually cut her own clips
of moments that she thought was

685
00:40:59,600 --> 00:41:02,960
important from that episode and
published them on social media.

686
00:41:03,320 --> 00:41:06,400
So you think about sometimes how
hard it is to get guests to

687
00:41:06,400 --> 00:41:09,160
share the episode.
It really meant that she

688
00:41:09,160 --> 00:41:12,800
actually took the raw file and
cut these clips herself and put

689
00:41:12,800 --> 00:41:14,280
them out.
So I just thought that was

690
00:41:14,280 --> 00:41:18,120
really awesome.
And my second win is that I'm

691
00:41:18,120 --> 00:41:20,960
playing with my band tonight.
We haven't played together in a

692
00:41:20,960 --> 00:41:22,640
month.
That's going to be fun.

693
00:41:22,640 --> 00:41:26,240
And then tomorrow I'm playing an
all woman music festival that is

694
00:41:26,240 --> 00:41:27,960
indoors.
So those are my wins for the

695
00:41:27,960 --> 00:41:28,720
week.
That's awesome.

696
00:41:28,720 --> 00:41:33,200
Congratulations, and very cool.
If I understood that correctly,

697
00:41:33,440 --> 00:41:37,800
a guest took the episode and
chopped it up themselves and put

698
00:41:37,800 --> 00:41:40,080
out content themselves.
That's very cool.

699
00:41:40,080 --> 00:41:44,160
That's a good guest right there.
That's going the extra mile

700
00:41:44,160 --> 00:41:47,400
because I know a lot of us
struggle to get guests to even

701
00:41:47,400 --> 00:41:50,320
share the content that that we
make.

702
00:41:50,640 --> 00:41:52,880
So the fact that that one made
it for you, that's pretty cool.

703
00:41:52,880 --> 00:41:58,320
Congratulations and break a leg
today and tomorrow, one of these

704
00:41:58,320 --> 00:42:00,400
days.
I can't wait to see you play in

705
00:42:00,400 --> 00:42:03,840
person.
Jonathan, welcome to the stage

706
00:42:03,840 --> 00:42:06,160
this morning.
Good to have you back here.

707
00:42:06,160 --> 00:42:09,560
And would you be so kind and
share any wins from your week?

708
00:42:10,200 --> 00:42:12,080
Sure, I will make it an easy
one.

709
00:42:12,800 --> 00:42:16,880
This week we published episode
50 of Coffee Social Which?

710
00:42:17,280 --> 00:42:19,040
I don't know how.
Quickly, that happened.

711
00:42:19,040 --> 00:42:22,320
But yeah, episode 50 we
published yesterday.

712
00:42:22,360 --> 00:42:23,960
So that's a win.
Yeah.

713
00:42:23,960 --> 00:42:26,240
Congratulations.
Very cool, Jonathan.

714
00:42:26,640 --> 00:42:31,520
And maybe even a win in itself
because last, I don't know, a

715
00:42:31,520 --> 00:42:34,440
few months ago we were talking
to you and your show was

716
00:42:34,640 --> 00:42:37,480
potentially going to be on hold.
So it's cool that you guys are

717
00:42:37,480 --> 00:42:42,200
still cranking out episodes.
Ed, welcome to the stage.

718
00:42:42,200 --> 00:42:44,360
Thank you for taking the
invitation.

719
00:42:44,360 --> 00:42:46,480
And what would you like to
share?

720
00:42:46,480 --> 00:42:50,680
Any wins from your week?
Yes, a matter of fact, I have a

721
00:42:50,680 --> 00:42:55,640
very exciting week or or month I
should say, because I used to be

722
00:42:55,640 --> 00:43:00,040
pretty active at clubhouse and
then I had to kind of refrain

723
00:43:00,040 --> 00:43:03,360
myself to getting in because I I
had a lot of work to do.

724
00:43:03,920 --> 00:43:09,040
So I recently came back.
And one of the things I've been

725
00:43:09,080 --> 00:43:14,320
struggling is with time and I've
been trying to wake up early and

726
00:43:14,320 --> 00:43:17,680
that, that's been a really
struggle, you know, not being

727
00:43:17,680 --> 00:43:21,040
consistent.
So I, I decided to start a, a

728
00:43:21,520 --> 00:43:25,680
live podcast here at Clubhouse
at 3:00 in the morning every day

729
00:43:25,920 --> 00:43:30,240
so I can push myself into do it,
you know?

730
00:43:30,280 --> 00:43:32,880
Yeah.
So I can, I can, you know, fix

731
00:43:32,880 --> 00:43:37,320
my hours, that kind of thing.
So, yeah, today was day 29 and

732
00:43:37,320 --> 00:43:39,880
I'm very happy I'm done.
On Monday, I speak about

733
00:43:39,960 --> 00:43:43,600
something in particular.
Then let's say Tuesday I talk

734
00:43:43,600 --> 00:43:46,760
about technology and so on and
so forth.

735
00:43:47,120 --> 00:43:51,320
So it's been, it's been nice.
Of course, my audience is, is

736
00:43:51,320 --> 00:43:53,960
sleeping at that time, but it's
OK.

737
00:43:54,480 --> 00:43:56,520
I and and I'm not doing it, you
know.

738
00:43:57,160 --> 00:44:01,120
Professionally or anything, I
just have my, my iPhone and you

739
00:44:01,120 --> 00:44:04,200
know, one of those wireless
microphones and, and that's it

740
00:44:04,200 --> 00:44:07,000
pretty much make it as easy as
possible.

741
00:44:07,000 --> 00:44:09,400
No intro.
I, I got a teaser and that's

742
00:44:09,400 --> 00:44:12,440
about it.
And then just keep at it and

743
00:44:13,080 --> 00:44:16,480
keep consistency most likely.
I mean, the main thing is

744
00:44:16,480 --> 00:44:18,240
consistency, but that's it.
Thank you.

745
00:44:18,520 --> 00:44:20,960
Congratulations, Ed, and thank
you for sharing that with us.

746
00:44:20,960 --> 00:44:24,640
I appreciate it.
And I'm curious why you chose

747
00:44:24,840 --> 00:44:29,800
3:00 AM for this challenge,
especially for somebody, as you

748
00:44:29,800 --> 00:44:32,280
explained, who is having trouble
getting up in the morning.

749
00:44:32,280 --> 00:44:35,280
Why challenge yourself to get up
so early in the morning?

750
00:44:35,840 --> 00:44:41,640
Well, because I my goal is to
start working as early as

751
00:44:41,640 --> 00:44:45,600
possible.
If I can start working around 4,

752
00:44:45,600 --> 00:44:49,840
but let's say 5 because I do a
little bit of editing, not much,

753
00:44:49,840 --> 00:44:53,680
just enough.
So because I'm transitioning

754
00:44:53,680 --> 00:44:58,480
into running a project, but I
can find the time to do it.

755
00:44:58,480 --> 00:45:03,640
So if I start working early, I
probably can, you know, make

756
00:45:03,640 --> 00:45:08,320
myself some extra at least one
hour a day to work on my pray.

757
00:45:08,320 --> 00:45:12,480
That's why I decided to start so
early, so stinky early.

758
00:45:14,680 --> 00:45:21,320
Yeah, I get up at 4:30 and I can
definitely attest to having more

759
00:45:21,320 --> 00:45:23,400
time in your day when you get up
early.

760
00:45:23,400 --> 00:45:27,640
And I know that might sound very
simple and logical, but once you

761
00:45:27,680 --> 00:45:32,200
can experience it, at least from
my experience, man, it makes all

762
00:45:32,200 --> 00:45:35,160
the difference in the world.
Getting up early, getting the

763
00:45:35,160 --> 00:45:38,680
first couple hours of other
stuff that you want to get done

764
00:45:38,680 --> 00:45:41,720
out of the way and then you have
this full day ahead of you.

765
00:45:41,720 --> 00:45:45,600
It's it's nice to be feel ahead
of the game every morning.

766
00:45:45,960 --> 00:45:48,640
So I can attest to that and I
applaud you.

767
00:45:48,760 --> 00:45:52,280
That's a big challenge and it
sounds like you said it was a 30

768
00:45:52,280 --> 00:45:54,440
day challenge and you're almost
done with it.

769
00:45:54,440 --> 00:45:57,400
So kudos to you Ed, and thank
you for sharing that.

770
00:45:57,400 --> 00:46:01,560
Please keep coming back anytime
you'd like to join us.

771
00:46:01,560 --> 00:46:05,720
And I'm going to share my win in
a second, but I want to 1st go

772
00:46:05,720 --> 00:46:08,040
to some baza.
Some baza.

773
00:46:08,040 --> 00:46:10,600
Welcome to the stage.
Would you like to share any wins

774
00:46:10,600 --> 00:46:12,600
from your week?
Hi guys.

775
00:46:13,160 --> 00:46:16,840
Back I had a three-week vacation
in Kenya.

776
00:46:17,440 --> 00:46:18,960
Wow.
So that's why I haven't been

777
00:46:18,960 --> 00:46:22,360
around to listen in.
But just a short thing.

778
00:46:22,360 --> 00:46:26,800
It was a great trip and with
family, we got to enjoy so many

779
00:46:26,800 --> 00:46:29,760
things.
I'm vlogging about it on my some

780
00:46:29,760 --> 00:46:33,360
other podcast.
However, the win that I have for

781
00:46:33,360 --> 00:46:37,000
this week is, and I want to
thank Jen for doing this.

782
00:46:37,000 --> 00:46:40,280
I didn't think I was going to be
able to get around to doing the

783
00:46:40,280 --> 00:46:44,360
show for Juneteenth.
That was on Wednesday.

784
00:46:44,560 --> 00:46:46,480
Well, Juneteenth was yesterday,
but we did our show on

785
00:46:46,480 --> 00:46:49,720
Wednesday, you know, jet lag and
everything.

786
00:46:49,720 --> 00:46:53,760
But she got me out there and we
were able to do a show where we

787
00:46:53,760 --> 00:46:57,440
highlighted Opal Lee.
And if you don't know who Opal

788
00:46:57,440 --> 00:47:02,640
Lee is, she is the grandmother
of Juneteenth, right around the

789
00:47:02,640 --> 00:47:06,720
neck of your woods, Sid.
So one thing I'd like to ask of

790
00:47:06,720 --> 00:47:08,680
you guys is to say a prayer for
her.

791
00:47:08,680 --> 00:47:12,840
She wasn't able to get to the
celebration yesterday because

792
00:47:12,840 --> 00:47:15,840
she had like a hospital visit.
So just keep eye in your

793
00:47:15,840 --> 00:47:17,960
prayers.
And that's all I had for you

794
00:47:17,960 --> 00:47:20,720
guys.
Nice to be back and I'm hoping

795
00:47:20,720 --> 00:47:23,640
for more engagement.
Thank you, guys.

796
00:47:24,120 --> 00:47:27,400
Congratulations on those wins.
Really cool to hear you got to

797
00:47:27,440 --> 00:47:30,240
spend some time in Kenya and
with family.

798
00:47:30,240 --> 00:47:34,000
I'm sure that was special.
And yeah, looking forward to

799
00:47:34,080 --> 00:47:36,560
hearing more about it through
your vlogs some baza.

800
00:47:36,560 --> 00:47:39,200
Thank you for sharing. 01 more
thing.

801
00:47:39,280 --> 00:47:40,800
Go for it.
I have a surprise for you.

802
00:47:40,840 --> 00:47:42,200
You'll see it in a couple of
days.

803
00:47:42,200 --> 00:47:43,800
A surprise for me?
Yeah.

804
00:47:43,840 --> 00:47:44,840
Noel.
Yes.

805
00:47:44,880 --> 00:47:45,440
Yes.
Yeah.

806
00:47:46,000 --> 00:47:47,720
Part of the whole team.
OK.

807
00:47:48,000 --> 00:47:48,760
All right.
Cool.

808
00:47:48,840 --> 00:47:49,720
Awesome.
Yeah.

809
00:47:49,720 --> 00:47:51,200
Keep me posted.
Very cool.

810
00:47:52,000 --> 00:47:54,680
All right, so here are my wins
this week.

811
00:47:54,680 --> 00:48:00,200
I actually closed 2 new sales
after what I'll call a bit of a

812
00:48:00,200 --> 00:48:05,240
drought. 1 Sale is a consulting
job helping somebody actually

813
00:48:05,240 --> 00:48:10,040
locally from my improv class
start his podcast.

814
00:48:10,720 --> 00:48:14,360
He approached me at the end of
our improv One O 1 classes and

815
00:48:14,360 --> 00:48:17,760
said, you know, he knew I was,
I'm a podcaster, he knew I help

816
00:48:17,760 --> 00:48:19,840
people.
And he said he's been thinking

817
00:48:19,840 --> 00:48:23,360
about podcasting and really
didn't know where to begin.

818
00:48:23,360 --> 00:48:27,840
And once he heard that I do it,
he was he intended to reach out

819
00:48:27,840 --> 00:48:29,480
and he did.
And now he's a client.

820
00:48:30,320 --> 00:48:32,080
So we will be getting started
next week.

821
00:48:32,080 --> 00:48:35,760
And then also the other sale was
from an existing client that

822
00:48:35,760 --> 00:48:41,800
took advantage of Ironic Media's
add on services for Meta ads.

823
00:48:42,560 --> 00:48:47,800
And that's Tyler Perry, who was
a guest and now also part of my

824
00:48:47,800 --> 00:48:51,560
company, Ironic Media.
And he and I help our clients

825
00:48:51,560 --> 00:48:55,200
and new clients with paid
advertising on Facebook and

826
00:48:55,200 --> 00:48:58,320
Instagram.
We've been doing it and testing

827
00:48:58,320 --> 00:49:01,680
it a lot with me and the
Podcasting morning chat and have

828
00:49:01,680 --> 00:49:05,320
had some good success with that
and this was our first customer

829
00:49:05,320 --> 00:49:08,560
first client taking advantage of
these services.

830
00:49:08,560 --> 00:49:11,400
So we will keep you posted and
let you know how that's going

831
00:49:11,400 --> 00:49:15,280
'cause I think it's important
for us to share these successes

832
00:49:15,280 --> 00:49:19,200
and challenges with paid
advertising.

833
00:49:19,480 --> 00:49:23,120
Another win.
We have signed on 2 official

834
00:49:23,120 --> 00:49:27,400
partners of the Empowered
Podcasting Conference, Pod News

835
00:49:27,880 --> 00:49:31,840
and Pod Match both are on board
as official partners.

836
00:49:32,200 --> 00:49:35,800
So we're looking forward to
these collaborations and

837
00:49:35,960 --> 00:49:39,680
appreciate their support and
also looking forward to it

838
00:49:39,680 --> 00:49:42,960
because as partners, they're
going to also help promote the

839
00:49:42,960 --> 00:49:46,920
event as well.
And we are grateful to have as

840
00:49:46,920 --> 00:49:50,240
many people, as many companies
as possible spreading the word

841
00:49:50,240 --> 00:49:52,600
for Charlotte at the end of
September.

842
00:49:52,920 --> 00:49:56,120
empoweredpodcasting.com.
If you want to be a part of this

843
00:49:56,120 --> 00:49:59,800
awesome conference, the second
one in two years.

844
00:49:59,800 --> 00:50:01,720
OK.
And then the last one, working

845
00:50:01,720 --> 00:50:05,120
on the details of a new
opportunity that I'll be

846
00:50:05,120 --> 00:50:09,440
announcing publicly next week.
This is going to be a rare

847
00:50:09,440 --> 00:50:13,400
opportunity, in my opinion, for
any content creator or

848
00:50:13,400 --> 00:50:19,280
entrepreneur looking to improve
their branding game by a few of

849
00:50:19,280 --> 00:50:24,800
some big players in the space.
So more to come on that and I'm

850
00:50:24,800 --> 00:50:27,520
really excited about it.
It kind of injected some new

851
00:50:27,520 --> 00:50:30,680
life into me.
I'm I'm really excited about

852
00:50:30,840 --> 00:50:34,600
doing something like this and
another in person thing, smaller

853
00:50:34,600 --> 00:50:39,760
group looking to fill 5 to 10
slots and it's going to be

854
00:50:40,160 --> 00:50:42,800
something that we're going to be
doing in New York City.

855
00:50:43,240 --> 00:50:46,800
More to come on that.
I know a couple of you are that

856
00:50:46,800 --> 00:50:49,480
I've talked to privately are
interested and going to be

857
00:50:49,480 --> 00:50:52,200
joining us and couldn't be more
excited about that.

858
00:50:52,600 --> 00:50:58,800
OK, so with that, we will be
back on Tuesday, 7:00 AM Eastern

859
00:50:58,800 --> 00:51:02,800
Time honoring our summer
schedule of Tuesday through

860
00:51:02,800 --> 00:51:06,640
Friday, 7:00 AM Eastern.
So please come join us on

861
00:51:06,640 --> 00:51:08,480
Tuesday.
We'll be talking all things

862
00:51:08,480 --> 00:51:11,080
podcasting.
If you have your own personal

863
00:51:11,080 --> 00:51:15,000
questions around podcasting,
content creation, social media,

864
00:51:15,000 --> 00:51:18,440
etcetera, bring it any day of
the week, Tuesday through

865
00:51:18,440 --> 00:51:20,960
Friday.
And especially if you've got one

866
00:51:20,960 --> 00:51:24,280
pressing, bring it on Tuesday.
We'd love to answer your

867
00:51:24,280 --> 00:51:27,720
question.
So until then, make it a great

868
00:51:27,720 --> 00:51:29,440
weekend.
Everybody, take care.