554. Podcast News: AI Ad Blockers, Video Strategy & Discovery

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Marc Ronick: Good morning,

podcasters.

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00:00:08,082 --> 00:00:13,330
Today is Wednesday, july 22 2026
and today, podcast
ad

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00:00:13,330 --> 00:00:18,025
blockers: the real cost of
podcast video, and why 62nd


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00:00:18,033 --> 00:00:20,044
clips still matter for
discovery.

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We're bringing down
the
headlines, changing how

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00:00:22,800 --> 00:00:25,293
podcasters monetize, create, and

grow.

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00:00:25,293 --> 00:00:28,863
So, if you're listening live on
Clubhouse, hit the share


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00:00:28,871 --> 00:00:32,366
button, top right hand side of
the screen, and share it however

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00:00:32,366 --> 00:00:35,243

Clubhouse lets you.
And if you're catching us via

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00:00:35,243 --> 00:00:38,229
podcast,
YouTube, LinkedIn,
etc. please share this with a

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00:00:38,229 --> 00:00:41,077
fellow
podcaster.
And now, give us about 30

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00:00:41,077 --> 00:00:43,303
seconds, and we'll get
things
rolling.

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00:00:43,303 --> 00:00:53,490
Thanks for being here.
The podcasting morning
show is

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powered by Ironick Media,
helping podcasters
launch,

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00:00:56,850 --> 00:01:01,224
polish, and grow great shows,
and by Content creators'


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accountant, helping creators
build real business behind their

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content.
Good morning again, podcasting

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00:01:22,108 --> 00:01:24,369
morning show.
Thank
you so much for being

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here.
I am your host, Mark Ronick, and

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00:01:27,015 --> 00:01:31,063

currently on stage with me, my
co-hosts Ralphie Steps, Sid


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Meadows, D.R.
Fay, and B.C.

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Babbles.
We also have Dan
Schultz as

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well as Dave Campbell on stage
with us.

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Normally,
they're in the
audience, although Dan's been on

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stage
with us quite a bit
lately, and love that, and I've

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been
encouraging Dave to join
us on stage during our little

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pre-show
for the past couple
weeks now.

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So glad Dave is up here as well,

and a hello to Tim in the

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Clubhouse audience.
Welcome,
glad you're here

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00:01:57,762 --> 00:02:01,679
first thing this morning.
And by the way, if
you want to

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00:02:01,679 --> 00:02:07,239
get to know our co-hosts, just
go to


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podcastingmorningshow.com/people
and you can learn all about


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them.
Also, a little programming note

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for you: I know yesterday,
if
you were listening, I teased

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that we may be doing and

returning to our evaluation

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series tomorrow.
I'm putting
that on hold.

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We are going to return to that
on Tuesday
because we worked

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it out with a guest tomorrow on
the show.


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Marketing strategist and EPC
three speaker Eddie Garrison


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joins us to share practical ways
that podcasters can use AI and


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social media more effectively.
We'll explore what to post


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between episodes, when to hire
social media help, how to create

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stronger prompts, and how to
keep AI-generated content from


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sounding generic.
And I see Tide Tutoring, aka

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Knikki, has just
joined us.
She is our subject for the

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evaluation series, and
since
she just walked in a little bit

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late, Knikki, we're
doing that
on Tuesday, so please, if you

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can, come join us
on Tuesday
morning, and we will break down

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one of your podcast
episodes.
I'm looking forward to doing

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that, and I know that some
of
the team has expressed how well

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done of a job you do there

with your show.

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So we will learn a lot, I'm sure
on Tuesday, and
until then,

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let's dig into some news, shall
we?

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Podcast Business
Journal.
This is where I get this

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information.
Where I like
to share these

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numbers to kick things off.
The Podcast Business
Journal

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is tracking something that they
call active podcasts.


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An active podcast means that the
show itself has been updated in

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some way, shape, or form,
either in the last week or the

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last 30
days.
I will give you stats on both of

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those.
So we're talking
about how

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many podcast feeds are still
alive, current, and being


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maintained by the Creator, and
the reason why I share these


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numbers is because they give us
a better sense of the real


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podcasting world.
When people say there are

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millions of
podcasts out
there, and you know I can't do

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another podcast,
there are
just too many out there.

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That number that a lot of

people refer to 4.7 million.

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That number includes a lot of

dead shows, abandoned feeds,

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experiments, AI podcasts that

haven't been touched in years.

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So, for indie creators, maybe

the more useful question here

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is: How many shows are actually
still showing up, publishing,

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marketing, and competing for

attention right now, that active

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number is a much better snapshot

of the current playing field.

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So, the total podcasts updated

in the last week, 180,520-four

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and that's down just about 1%

from the previous week.

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And if you.
Want the 30 days snapshot


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total podcasts updated over
these last 30 days 338,504 which

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is down almost 5% from the
previous month.

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And again, this
is probably
the summer trend.

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DR: Summer, right?
Marc Ronick: Is that what you


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were going to say?
DR: Yeah, I was going to say why

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do you think it is, and start
a conversation.

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I mean, that's my
guess.
Marc Ronick: Is we tend to see


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podcasters slow down in the
summer, and I think some of that

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is because some of those
podcasters are actually really


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digging into their numbers, and
they see that there is a lull


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with their own numbers, so they
pull back a little bit.

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Others
just need the break,
right?

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So there's lots of different

reasons why, and yeah.

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Ralph Estep Jr.: So Marc, might
this be an opportunity though

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for podcasters?
If there's less
market out

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there, it might be an
opportunity to jump in with


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something new to replace
something out there.

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So it might
be a great
opportunity for somebody.

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Marc Ronick: I agree with you.
I
think yeah, when they're

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when people's favorite podcasts
aren't putting out as much

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content.
That is an opportunity
for you

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if you're putting out content
and you are targeting
that

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audience correctly.
You might become a new favorite

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of
that listeners.
So yeah, good point, Ralph.

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And let's keep it
moving.
Dr. You want to do the top

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fives?
DR: I do.

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So this one is Edison,
who is
like the gold standard for

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everything podcasting.
It's
our data gold standard.

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Marc Ronick: Yeah, their

research they do not just in

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podcasting either TV, radio,

etc.

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Lots of DR: what do the
podcasters look
to as the the

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one to you know Marc Ronick:
yeah DR: everything yeah.

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Anyway,
they have done their
second quarter, the top 50

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podcasts.
So
I thought this would be a

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good opportunity to talk about
their
list.

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So number five is Smartless with
Jason Bateman,
Sean Hayes, and

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Will Arnett.
Number four is Call Her Daddy


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with Alex Cooper.
Number three, Cue the Tippity,

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The Daily of
the New York
Times number two crime junkie

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with Auto Chuck and
the number
one podcast is the Joe Rogan

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Experience.
You know
we haven't said his

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name in a couple weeks.
Marc Ronick: No, because we try

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to do other lists, so we don't
always say it.

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But so this is
the top five
for quarter one or two.

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I missed it.
DR: Quarter two.

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Marc Ronick: Okay.
All right.


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There you go.
And now you have a specialty

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list as well.
DR: I do.

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I do.
I do.

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So this
one comes from Apple,
and it is top kids and family

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podcasts.

Okay.

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So number five is the Winnie
Palooza podcast with
Rebecca

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Green.
Marc Ronick: Hey.

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DR: Number four is the

Zooquarium Podcast, number

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three, Cue the Timpani, Wow in

the World Tinkercast, number two

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is Circle Round, and the number
one podcast and kids and family

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podcast is Greeking Out from the

National Geographic Kids.

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Marc Ronick: Cool, love that

list.

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Thank you, Dr. And then Dr.
Something came across your


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desk today from the Podfest
Messenger that you thought would

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be worthwhile sharing, so
yeah, why don't you dig into

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that?
I DR: I think this is

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fascinating,
and we got a
story that goes into much more

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about this later
on.
But Podfest Messenger, the

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newsletter, they have a little

graphic in their newsletter

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today, and the first column

gives the category that a

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podcast would be in, like

comedy, news, society and

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culture, true crime, sports,

business, history, health,

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fitness, music, and arts.
The
column next to that is

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watch exclusively.
So the percentage
of people

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that watch exclusively on
YouTube or you know Netflix,


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anything like that.
The next column next to that is

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listen
exclusively, and the
column next to that is watch and

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listen.
So
what?

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Marc Ronick: And we'll link to

this, by the way.

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We'll link to this so that
people can see it.


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What exactly?
DR: Really interesting.

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So which
category do you think
our show would fit into of these

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categories?
Marc Ronick: Well, I wasn't


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paying enough attention to to be
able to answer your question.


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You tell me DR: society and
culture news
business, Ralph.

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Marc Ronick: I mean, that's a

tough one.

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Yeah, those categories.
Ralph Estep Jr.: Any news


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business would maybe agree.
I mean, of that Marc Ronick:

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group, I would
probably agree
with you, but probably not the

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best fit.
Ralph Estep Jr.: Might need a


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shoehorn for that one.
Yes, Marc Ronick: agreed.

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DR: So, of the business, 2%

exclusively watch-not this

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particular show, but watch in

this category.

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Marc Ronick: category, uh huh.

Yeah, DR: 30% exclusively

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listen, and
60-8% watch and
listen for comedy. 3%

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exclusively watch the
podcast.
I have a feeling Marc Ronick:

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about that one.

Okay, DR: listening for comedy


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exclusively listen 30% and watch
and listen for comedy 60-7% Marc

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Ronick: Okay.
Yeah.

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For
some reason, I don't know
why.

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00:10:04,320 --> 00:10:06,540
Like, I can't tell you why.

Maybe it's just based on my own

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listening habits.
But I would
say, yeah, with

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comedy podcasts, I tend to
listen to them, not
watch

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them.
DR: Oh, okay.

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Yeah.
The one that
has the most

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percentage of watch exclusively
is the news.

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News
watch exclusively 4%
listen exclusively 30% watch and

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listen
66% Marc Ronick:
Interesting.

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DR: Yeah, the one that has the

less of everything watch

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exclusively is the arts, which

really is weird because you

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would think that the arts are

very visual.

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Marc Ronick: That's true, right?



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Yeah, I guess it just depends on
what art we're talking about.

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DR: Yeah.
So arts 0% watch
exclusively.

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40-2% listen exclusively, and
50-8% watch and
listen.

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How about that?
That's interesting.

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Marc Ronick: Yeah, that is

really interesting.

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Thank you for sharing that.
Yeah, that
again, we found

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that in the Podfest Messenger,
but I believe
it's also

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covered in Pod News.
Maybe it was yesterday or the


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00:11:09,542 --> 00:11:12,480
day before.
So yeah, check that out, and we

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00:11:12,480 --> 00:11:15,960
will link to that as
well.
All right.

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I know normally I go right into
events here, but
I want to

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jump to this.
Actually, Ralph, I always do


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00:11:22,758 --> 00:11:23,575
that.
I want.

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I should hit this button.
Audio Clip: Quick tip, smart


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move.
Yeah, content creators' business

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00:11:30,945 --> 00:11:34,820
bite.
Marc Ronick: And today's content

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00:11:34,820 --> 00:11:37,908

creators business bite is
brought to you by the content


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00:11:37,916 --> 00:11:39,180
creators accountant.
Go to

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00:11:39,180 --> 00:11:42,270
contentcreatorsaccountant.com.

That's Ralph Eastep, who's going

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00:11:42,270 --> 00:11:46,368
to be covering this story.
Ralph
is my accountant, and he

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00:11:46,368 --> 00:11:50,190
helps endless content creators,
not
just with their finances,

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00:11:50,190 --> 00:11:52,830
because we say accountant,

because that's the name of the

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00:11:52,830 --> 00:11:56,201
business.
And Ralph is also here
to help

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00:11:56,201 --> 00:12:00,675
you take your podcast, turn it
into more of a business,
treat

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00:12:00,675 --> 00:12:04,899
it more like a business, and he
will handhold you, help
you

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00:12:04,899 --> 00:12:08,331
through that whole process, so
that you can really feel


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confident-not just about your
finances, but about the business

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00:12:11,271 --> 00:12:13,185

behind your podcast.
So go to

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00:12:13,185 --> 00:12:17,340
contentcreatorsaccountant.com,

learn more about Ralph, and sign

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00:12:17,340 --> 00:12:20,632
up for a discovery call and see
how he can help you.

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00:12:20,632 --> 00:12:22,430
With that, Ralph.
Please take it away.

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00:12:22,430 --> 00:12:24,090
What
do we got?
Ralph Estep Jr.: Well, thank


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00:12:24,098 --> 00:12:24,950
you, Marc, and good morning,
everybody.

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00:12:24,950 --> 00:12:27,702
And I'm going to tell
you this
morning, someone just built an

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00:12:27,702 --> 00:12:31,425
ad blogger for
podcasts, and
it's coming for the exact thing

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00:12:31,425 --> 00:12:34,040
that pays our
bills.
So you better listen up to this

222
00:12:34,040 --> 00:12:36,105
one.
There's a new free
iPhone app.

223
00:12:36,105 --> 00:12:38,020
It's called Dreya.
That's D R E A.

224
00:12:38,020 --> 00:12:40,984
Now, as soon as
I heard that,
I think that's from the

225
00:12:40,984 --> 00:12:44,144
Sopranos, Dreya.
But
their their website is

226
00:12:44,144 --> 00:12:47,045
Drea.fm.
That's D R E a.fm Now here's


227
00:12:47,053 --> 00:12:49,845
their whole pitch.
It's a podcast ad blocker.

228
00:12:49,845 --> 00:12:54,620
You can
point it to any show,
and AI finds the ads and yanks

229
00:12:54,620 --> 00:12:57,585
them out
automatically.
It uses cloud AI and audio

230
00:12:57,585 --> 00:12:59,655
fingerprinting.
Now
here's the part that

231
00:12:59,655 --> 00:13:02,341
matters to us the most.
This is the part
that really

232
00:13:02,341 --> 00:13:05,100
rattled me a little bit.
It doesn't just kill


233
00:13:05,108 --> 00:13:08,672
dynamically inserted ads; it
strips out host res ads as well.

234
00:13:08,672 --> 00:13:10,740


Those are the ones we bake into

235
00:13:10,740 --> 00:13:12,492
the episode.
Here's an early
report.

236
00:13:12,492 --> 00:13:15,605
It does it cleanly with no false
with no false
positives.

237
00:13:15,605 --> 00:13:19,491
Say that 10 times in a row.
It looks and feels like
Apple

238
00:13:19,491 --> 00:13:22,025
Podcasts, and listeners won't
even know they've
switched.

239
00:13:22,025 --> 00:13:24,258
It's not alone.
There's a whole pack of these.


240
00:13:24,266 --> 00:13:26,853
There's one called Zero Ads
Heard Pure Podcast, and Academia

241
00:13:26,853 --> 00:13:29,370

is in it too.
The University of Hamburg

242
00:13:29,370 --> 00:13:33,204
researchers got AI to
sniff
out podcast ads from transcripts

243
00:13:33,204 --> 00:13:36,869
at 60% accuracy.
So
the tech is here.

244
00:13:36,869 --> 00:13:39,455
It's just getting sharper.
But here's the
stakes.

245
00:13:39,455 --> 00:13:42,735
Think about this for a second.
Host read ads-they're
the

246
00:13:42,735 --> 00:13:46,785
bread and butter of this
business for a lot of content


247
00:13:46,793 --> 00:13:50,061
creators, and they work because
they're baked in and can't be


248
00:13:50,069 --> 00:13:52,376
skipped.
But now, skip the ad is one tap

249
00:13:52,376 --> 00:13:54,459
away.
So, if skipping
the ad becomes

250
00:13:54,459 --> 00:13:56,883
one tap away, what happens to
how we get paid?


251
00:13:56,891 --> 00:13:59,256
So, I'm going to put this out
for the room because I think


252
00:13:59,264 --> 00:14:02,162
this is something we all need to
discuss a little bit, so let me

253
00:14:02,162 --> 00:14:05,352
put you on the spot.
If there were a button that

254
00:14:05,352 --> 00:14:09,129
skipped every
ad on our show,
would our listeners press it?

255
00:14:09,129 --> 00:14:12,386
And
honestly, bigger than
that, would you press it?

256
00:14:12,386 --> 00:14:15,035
Because
you're also a
consumer, not just a content

257
00:14:15,035 --> 00:14:16,288
creator.
Marc Ronick: Yeah.

258
00:14:16,288 --> 00:14:18,964
See, that's
the thing.
Is I really thank you, Ralph.

259
00:14:18,964 --> 00:14:23,140
I think that you
know, as
podcasters, we might react to

260
00:14:23,140 --> 00:14:25,931
that a certain way.
I
don't want to sway anybody

261
00:14:25,931 --> 00:14:28,325
yet, but we might act a certain
way.


262
00:14:28,333 --> 00:14:32,235
And as a listener, we might also
have a different reaction to


263
00:14:32,243 --> 00:14:34,829
something like this.
So, yeah, I am curious.

264
00:14:34,829 --> 00:14:37,700
What would you do?

Would you use this feature?

265
00:14:38,240 --> 00:14:40,310
DR: Could you not pick and

choose which ones?

266
00:14:40,310 --> 00:14:43,940
Like, I want all the pre-roll
and all the
post-roll out.

267
00:14:43,940 --> 00:14:46,113
Marc Ronick: I don't know.
I
don't know if it's that

268
00:14:46,113 --> 00:14:47,326
smart.
Not the way I Ralph Estep Jr.:

269
00:14:47,326 --> 00:14:48,830
understand it.

It's like it blocks it or

270
00:14:48,830 --> 00:14:50,890
doesn't block it.
The way I
understand it, DR:

271
00:14:50,890 --> 00:14:54,980
because if I'm reading a

mid-roll about my services, I

272
00:14:54,980 --> 00:14:57,311
don't want that blocked.
Marc Ronick: Right.

273
00:14:57,311 --> 00:14:59,524
Yeah.
But
see, I think the ad

274
00:14:59,524 --> 00:15:02,043
detector.
Will consider it an ad, and


275
00:15:02,051 --> 00:15:03,643
probably Ralph Estep Jr.: that's
the
thing I talk about on the

276
00:15:03,643 --> 00:15:06,095
show all the time.
Marc is sell your
own stuff.

277
00:15:06,095 --> 00:15:07,707
Marc Ronick: Yeah, Ralph Estep
Jr.: and if this
thing is

278
00:15:07,707 --> 00:15:09,977
going out and sniffing out the
selling your own stuff,
boy,

279
00:15:09,977 --> 00:15:13,043
we are in trouble with this one.
Marc Ronick: Yeah, yep, exactly

280
00:15:13,043 --> 00:15:15,355
right.
We maybe we'll have to find some

281
00:15:15,355 --> 00:15:18,026
creative ways of
getting
around that, but I'm not sure.

282
00:15:18,026 --> 00:15:20,645
BC, you wanted to chime
in, go
for it.

283
00:15:20,645 --> 00:15:21,677
BC Babbles: Yeah, and actually,
know what?

284
00:15:21,677 --> 00:15:23,760
Now that I'm about it, I'm not
sure if this is the
best

285
00:15:23,760 --> 00:15:24,942
question, but I'll say it
anyway.

286
00:15:24,942 --> 00:15:29,426
Are there any numbers
right
now that kind of suggest what it

287
00:15:29,426 --> 00:15:33,682
looks like with
Terrell's
point with the skip this ad?

288
00:15:33,682 --> 00:15:36,476
It's been a thing for a
while.
Do we know how much that really?

289
00:15:36,476 --> 00:15:39,557
Do we have numbers that
say
how much that already impacts

290
00:15:39,557 --> 00:15:45,366
advisor advertisers
today that
we could translate to this new

291
00:15:45,366 --> 00:15:48,944
feature and like
therefore
kind of Marc Ronick: yeah I

292
00:15:48,944 --> 00:15:52,365
think DR: might be too new of a
feature Marc Ronick: yeah I

293
00:15:52,365 --> 00:15:56,264
think if I'm
understanding
your question BC I think we have

294
00:15:56,264 --> 00:16:01,169
covered in past
previous news
stories that for the most part,

295
00:16:01,169 --> 00:16:04,230
we were surprised
because we
thought that a lot of people

296
00:16:04,230 --> 00:16:08,075
skip, but it turns out,

especially with host read ads,

297
00:16:08,075 --> 00:16:11,086
there's a high percentage of the

audience that's actually

298
00:16:11,086 --> 00:16:12,920
staying and listening to those
ads.

299
00:16:12,920 --> 00:16:16,595
So I
don't have the exact
figures off the top of my head,

300
00:16:16,595 --> 00:16:17,672
though.
Ralph Estep Jr.: I want to throw

301
00:16:17,672 --> 00:16:19,695

something funny out there
because if you go to their


302
00:16:19,703 --> 00:16:22,346
website, it actually says, "Say
goodbye to podcast ads.

303
00:16:22,346 --> 00:16:25,670
Listen
to your favorite
podcast ad-free using Dreya, the

304
00:16:25,670 --> 00:16:29,110
podcast trusted
by 100 of Zen
Buddhist monks.

305
00:16:29,110 --> 00:16:32,276
So that's who they're that's who

they're appealing to.

306
00:16:32,276 --> 00:16:35,281
And here's the best part: it's
actually put
together by a

307
00:16:35,281 --> 00:16:36,985
company.
You're going to love this one,

308
00:16:36,985 --> 00:16:38,645
Mark.

The name of the software company

309
00:16:38,645 --> 00:16:42,385
is Narcotic Software.
So this is
where we can get

310
00:16:42,385 --> 00:16:44,800
really deep on this.
You know, I just think
about

311
00:16:44,800 --> 00:16:46,882
Dre, and they got a picture like
Wednesday Addams.


312
00:16:46,890 --> 00:16:50,081
It looks like for their icon for
their for their thing.

313
00:16:50,081 --> 00:16:51,845
But this
is very interesting
stuff.

314
00:16:51,905 --> 00:16:53,273
Marc Ronick: That is okay.
So
yeah, BC.

315
00:16:53,273 --> 00:16:54,651
Did you want to add anything
else?

316
00:16:54,651 --> 00:16:57,809
I feel like we
might go.
BC Babbles: Well, now I'm caught

317
00:16:57,809 --> 00:17:00,629

on the whole narcotics thing
appealing to Buddhist monks


318
00:17:00,637 --> 00:17:02,094
thing-that's a whole other
concern.

319
00:17:02,094 --> 00:17:03,800
But I'll move on.
I'm
good now.

320
00:17:04,670 --> 00:17:06,438
Marc Ronick: Okay.
Well, I think
somebody else

321
00:17:06,438 --> 00:17:08,990
wanted to chime in.
I just saw somebody flash
the

322
00:17:08,990 --> 00:17:11,810
emoji and then I missed it.
Dan: Hey, that-that was me.

323
00:17:11,839 --> 00:17:15,230
Marc Ronick: Go ahead, Dan.
Dan: It's so ironic that I'm


324
00:17:15,238 --> 00:17:19,753
sure this company wants to block
all the ads so they can


325
00:17:19,762 --> 00:17:22,984
eventually put their own ads in.
Marc Ronick: You think at least

326
00:17:22,984 --> 00:17:24,443
Dan: maybe for their own thing.


327
00:17:24,451 --> 00:17:26,366
Probably that's usually what
happens with this.

328
00:17:26,366 --> 00:17:28,579
This is
really truly going to
hurt.

329
00:17:28,579 --> 00:17:31,355
It's not going to hurt in the

beginning probably because very

330
00:17:31,355 --> 00:17:33,665
few people will know about it.

But this is the kind of thing

331
00:17:33,665 --> 00:17:36,545
that will just get you know

people will start hearing about

332
00:17:36,545 --> 00:17:38,165
it.
It'll just be the norm.

333
00:17:38,165 --> 00:17:41,219
It's
going to hurt creators,
and there's really not a lot you

334
00:17:41,219 --> 00:17:44,746
can
do about it, but I just
wish we could educate listeners

335
00:17:44,746 --> 00:17:48,828
that
it's like you guys just
play the ads.

336
00:17:48,828 --> 00:17:53,426
This is how we get paid.

It's not a big deal.

337
00:17:53,426 --> 00:17:56,912
Like you can either buy a
subscription
and pay us money

338
00:17:56,912 --> 00:17:59,240
directly, or just listen to the
ad.

339
00:17:59,240 --> 00:18:02,506
If the
most podcasters are
doing the thing where they're

340
00:18:02,506 --> 00:18:05,666
trying to
get the message to
market match, and the ads

341
00:18:05,666 --> 00:18:08,765
actually make sense
instead of
a BetterHelp ad or something

342
00:18:08,765 --> 00:18:10,865
that doesn't make
sense for
their show.

343
00:18:10,865 --> 00:18:13,535
I just I don't get it.
I wish we could
just educate.

344
00:18:13,535 --> 00:18:17,220
DR: And then you have the

podcasters like who is it?

345
00:18:17,220 --> 00:18:20,782
Not Benay Brown, but the other
Mel
Robbins.

346
00:18:20,782 --> 00:18:25,163
Mel Robbins that has like a ton
of commercials.

347
00:18:25,163 --> 00:18:29,110
That
pre-roll is just.
I understand it's huge.

348
00:18:29,110 --> 00:18:31,459
Yeah, Dan: yeah.
I mean, I try.

349
00:18:31,459 --> 00:18:34,983
If it
relates to me, I try to
listen to the ad because I want

350
00:18:34,983 --> 00:18:36,467
to
help.
But those, I don't care.

351
00:18:36,467 --> 00:18:38,558
I just skip, skip, skip, skip.
Marc Ronick: Right.

352
00:18:38,558 --> 00:18:40,738
Me too.
Dan: But if I actually hear like

353
00:18:40,738 --> 00:18:43,618

somebody, a host reading an
ad, even though I might have

354
00:18:43,618 --> 00:18:46,952
heard
them read that ad 80
times, I actually try to focus

355
00:18:46,952 --> 00:18:48,928
on.
It's
like I really love this

356
00:18:48,928 --> 00:18:50,830
podcast.
How can I help them?

357
00:18:50,830 --> 00:18:54,880
Is this
something I need?
And it turns out I never need

358
00:18:54,880 --> 00:18:58,522
the
perimenopause ad.
No, but DR: you're not the

359
00:18:58,522 --> 00:19:01,002
average
listener, Dan.
You're not the average listener.

360
00:19:01,002 --> 00:19:04,380
The average
listener is not.
How can I help?

361
00:19:04,650 --> 00:19:06,645
Yeah.
Dan: No, I know, but that's why

362
00:19:06,645 --> 00:19:09,304
it's like more of a thing.
I wish we could just get in our

363
00:19:09,304 --> 00:19:10,879
heads.
Like I never, like you know,

364
00:19:10,879 --> 00:19:14,325
growing up watching TV,
like
you know, an ad would come on

365
00:19:14,325 --> 00:19:16,285
during happy days.
It's like,
holy cow, I got to

366
00:19:16,285 --> 00:19:17,667
get go to the bathroom quickly,
right?

367
00:19:17,667 --> 00:19:19,379
I got
to go into the kitchen
and snack.

368
00:19:19,379 --> 00:19:22,070
Like we all kind of
understood
the game then.

369
00:19:22,070 --> 00:19:24,724
Now it's like I need this payoff

right now.

370
00:19:24,724 --> 00:19:26,499
This dopamine.
I don't want to wait.

371
00:19:26,499 --> 00:19:28,618
Like we
already have to have
like a hook.

372
00:19:28,618 --> 00:19:31,399
You know, you have to get

their attention in three

373
00:19:31,549 --> 00:19:33,151
seconds.
Well, what if I'm
saying

374
00:19:33,151 --> 00:19:35,819
something that you can't say in
three seconds?

375
00:19:35,819 --> 00:19:37,972
Like
you're just we're hurting
ourselves.

376
00:19:37,972 --> 00:19:39,885
I think as a nation.

I know we're not.

377
00:19:39,885 --> 00:19:41,859
That's just old man Schultz
here.

378
00:19:42,850 --> 00:19:44,900
Marc Ronick: Get all your.
You
already showed your age

379
00:19:44,900 --> 00:19:47,518
when you referenced Happy Days.
That's
right.

380
00:19:47,518 --> 00:19:50,383
I loved it, Dan.
You keep mentioning.

381
00:19:50,383 --> 00:19:52,568
Hey, I do too.
And
that's the second Happy

382
00:19:52,568 --> 00:19:55,630
Days reference in a row because
yesterday I think Jeff Dwaskin

383
00:19:55,690 --> 00:20:00,993
was on stage and he brought up

Henry Winkler.

384
00:20:00,993 --> 00:20:04,080
Yeah, yeah.
So Dan's making great points,

385
00:20:04,080 --> 00:20:07,496
and
it's really this one's a
real dilemma for me as a

386
00:20:07,496 --> 00:20:09,360
podcaster.

But at the same time, you know,

387
00:20:09,360 --> 00:20:12,690
to Dan's point, I do skip

commercials all the time, so I'm

388
00:20:12,750 --> 00:20:14,777
not doing the hosts any favors

anyway.

389
00:20:14,777 --> 00:20:18,764
If I had the the pop up blocker,
or it's not a pop up
blocker,

390
00:20:18,764 --> 00:20:21,527
but it's just like one, really,
I might use that.

391
00:20:21,527 --> 00:20:24,438
I
don't know.
It's a really tough one.

392
00:20:24,438 --> 00:20:26,522
I mean, what do you guys

think?

393
00:20:26,522 --> 00:20:30,182
How should hosts respond if AI
can detect and remove even
a

394
00:20:30,182 --> 00:20:33,420
host red ad?
Like, what do we do, or do we

395
00:20:33,420 --> 00:20:34,700
just do nothing and
kind of
roll over?

396
00:20:35,600 --> 00:20:37,130
Dan: I want to make one more

point before people go ahead,

397
00:20:37,190 --> 00:20:38,408
Dan.
More technology.

398
00:20:38,408 --> 00:20:42,632
So again,
growing up, like
there used to be a thing in AM

399
00:20:42,632 --> 00:20:43,808
radio.
I mean,
it's still there.

400
00:20:43,808 --> 00:20:47,422
It actually still happens.
Where the player,
well, the

401
00:20:47,422 --> 00:20:50,386
player, what world am I?
Podcast player.

402
00:20:50,386 --> 00:20:53,995
Yeah, the
podcast players
probably do have this worked in

403
00:20:53,995 --> 00:20:56,590
now, though too.

But where the technology would

404
00:20:56,830 --> 00:21:00,870
listen for gaps before the show
would go out, and it would

405
00:21:01,080 --> 00:21:05,567
reduce the gap, so they make

more room to insert more ads.

406
00:21:05,567 --> 00:21:09,492
So this is actually happening.
I
forgot what pretty big

407
00:21:09,492 --> 00:21:12,040
player is doing this.
It's not Pocket
Cast, but it's

408
00:21:12,040 --> 00:21:16,840
kind of a big player is actually
trying to
take all of the the

409
00:21:16,840 --> 00:21:19,596
the podcast, and as it's
playing, it's trying
to find

410
00:21:19,596 --> 00:21:22,491
like, oh, we can shrink this
little gap up, and maybe we


411
00:21:22,499 --> 00:21:24,702
could insert one of our ads in
somewhere.

412
00:21:24,702 --> 00:21:30,042
So now you're going
to have
this weird AI battle, where like

413
00:21:30,042 --> 00:21:34,268
one AI is trying to
insert
more ads, the other AI is trying

414
00:21:34,268 --> 00:21:38,534
to remove ads, and then
pretty
soon we're all going to be like,

415
00:21:38,534 --> 00:21:42,828
"Hey, welcome to up
next time
on blah.

416
00:21:42,828 --> 00:21:45,220
Yeah, okay, that was I just
listening to.

417
00:21:45,940 --> 00:21:48,700
Marc Ronick: Yeah, Ralph in the
chat says Battle of the AIs.

418
00:21:49,330 --> 00:21:50,830
Yes, that's going to be

interesting.

419
00:21:51,400 --> 00:21:55,990
DR: But then again, how many of
us listen to our favorite shows

420
00:21:56,710 --> 00:21:58,731
sped up a little bit?
Marc Ronick: Sure.

421
00:21:58,731 --> 00:22:00,798
Yeah, I do
that sometimes.
Ralph Estep Jr.: Yeah, and I


422
00:22:00,806 --> 00:22:02,865
think the answer to all this,
and it's funny because Adam


423
00:22:02,873 --> 00:22:06,288
Curry talked about this last
week on podcasting 2.0 He said


424
00:22:06,296 --> 00:22:10,314
the key is to build a community,
build your followers, because


425
00:22:10,322 --> 00:22:13,380
then you're not worrying so much
about these ads.

426
00:22:13,380 --> 00:22:16,218
So my takeaway,
Marc, you
asked what, how should we as

427
00:22:16,218 --> 00:22:17,458
content creators think
about
this?

428
00:22:17,458 --> 00:22:21,810
I think it just reinforces how
ads aren't the
solution, and

429
00:22:21,810 --> 00:22:25,091
the solution really is to get a
domain, build
your website,

430
00:22:25,091 --> 00:22:29,214
build your community, and have
those loyal
people who are not

431
00:22:29,214 --> 00:22:31,945
dependent on the.
So you're not dependent on
the

432
00:22:31,945 --> 00:22:35,210
ad revenue.
Marc Ronick: Yeah, and I wonder,

433
00:22:35,210 --> 00:22:39,115

you know, because I saw you
put that having you know this is

434
00:22:39,115 --> 00:22:41,638

encouraging us to build our
website to build our own


435
00:22:41,646 --> 00:22:43,497
community, and in some ways, I
agree.

436
00:22:43,497 --> 00:22:47,406
And it's not that I
disagree,
but does that really solve the

437
00:22:47,406 --> 00:22:49,594
problem?
If you were
using your podcast

438
00:22:49,594 --> 00:22:54,145
for ads, like because if yeah,
we could put
the actual audio

439
00:22:54,145 --> 00:22:58,375
video file on our website, but
that means we
have to depend

440
00:22:58,375 --> 00:23:01,383
on our audience to actually go
to our website
and consume it,

441
00:23:01,383 --> 00:23:04,054
as opposed to how they normally
would on
whatever podcast

442
00:23:04,054 --> 00:23:06,537
player they prefer.
Ralph Estep Jr.: I agree with


443
00:23:06,545 --> 00:23:08,898
you, and I think that's why.
And Sam Sethi says this all the

444
00:23:08,898 --> 00:23:10,548
time.
I think we're pivoting to a

445
00:23:10,548 --> 00:23:14,280
place of where people are

going to go to a location to get

446
00:23:14,370 --> 00:23:16,509
your content.
Those are the
people that will

447
00:23:16,509 --> 00:23:20,084
buy into a Patreon or a super
chat or
something like that.

448
00:23:20,084 --> 00:23:23,844
I think that actually is a
better model
for the

449
00:23:23,844 --> 00:23:25,935
independent do-it-yourself
podcaster because
you're not

450
00:23:25,935 --> 00:23:30,692
going to win this race of CPM
anyway, and this is
just

451
00:23:30,692 --> 00:23:33,685
confirming the the sadness of
that because now you're going


452
00:23:33,693 --> 00:23:36,752
to have AI bots that are going
to strip out the very ads that


453
00:23:36,760 --> 00:23:38,368
you are trying to make money
with.

454
00:23:38,368 --> 00:23:40,501
Now I guess you're still
going
to make money with them because

455
00:23:40,501 --> 00:23:42,924
they're still being
placed in
your thing, and then this AI

456
00:23:42,924 --> 00:23:44,872
stripping them out.
But
I don't have an answer.

457
00:23:44,872 --> 00:23:47,178
I wish I did.
Yeah, but I think to drive


458
00:23:47,186 --> 00:23:50,189
them to some sort of community
where you can own the content,


459
00:23:50,197 --> 00:23:52,858
for lack of a better way of
saying it, is probably the best

460
00:23:52,858 --> 00:23:54,840
option at this point.
Marc Ronick: Thank you, Ralph.


461
00:23:54,848 --> 00:23:59,326
Sid, I want to come to you
because, as one of our community

462
00:23:59,326 --> 00:24:02,553

members who's recently
monetized their podcast using

463
00:24:02,553 --> 00:24:06,360
sponsorship
and ads.
How are you feeling about an app

464
00:24:06,360 --> 00:24:09,060
like this that can
remove ads
from your podcast?

465
00:24:09,749 --> 00:24:11,468
Sid Meadows: So I saw the

headline of this.

466
00:24:11,468 --> 00:24:12,690
Good morning.
Marc Ronick: Good morning.

467
00:24:12,870 --> 00:24:16,080
Sid Meadows: I saw the headline
of this, the email news that

468
00:24:16,140 --> 00:24:18,702
came over this morning.
I didn't
read it, but you

469
00:24:18,702 --> 00:24:22,738
know, at the end of the day, I
don't care.

470
00:24:22,738 --> 00:24:28,883
My
sponsors are not sponsoring
my show for a 30-second ad to to

471
00:24:28,883 --> 00:24:32,795

running my show and to make
sure the audience hears.

472
00:24:32,795 --> 00:24:34,370
That's not
why they're
sponsoring my show.

473
00:24:34,850 --> 00:24:37,820
They're sponsoring my show for

access to my community and all

474
00:24:37,820 --> 00:24:40,862
the other things they get.
It's
well beyond the benefit

475
00:24:40,862 --> 00:24:46,960
they get from us is well beyond
the
actual ad that runs in the

476
00:24:47,140 --> 00:24:49,090
episode, so I don't really care.



477
00:24:49,098 --> 00:24:52,905
And to the point earlier, people
hit the skip button and don't


478
00:24:52,913 --> 00:24:55,982
hear the ads anyway.
So if this one removes it, then

479
00:24:55,982 --> 00:24:57,980
it removes
it.
But these also sound like really

480
00:24:57,980 --> 00:24:59,480
obscure apps that are

definitely not.

481
00:24:59,480 --> 00:25:03,732
Showing up on my analytics as
anybody is
listening there,

482
00:25:03,732 --> 00:25:07,485
and so you know I'm not.
I'm just not worried
about it

483
00:25:07,485 --> 00:25:10,260
at this point in time.
If I start seeing that I'm


484
00:25:10,268 --> 00:25:12,840
getting a lot of plays on these
apps, that might raise a red


485
00:25:12,848 --> 00:25:15,412
flag for me to consider.
But again, my sponsors are

486
00:25:15,412 --> 00:25:20,100
buying a
lot more than just an
ad that is placed in episodes.

487
00:25:21,090 --> 00:25:22,734
Marc Ronick: Yeah, thank you,

Sid.

488
00:25:22,734 --> 00:25:27,090
And I just saw who says it.
It just Billy in the chat says


489
00:25:27,098 --> 00:25:29,579
it just removes dynamically
inserted ads, right?

490
00:25:29,579 --> 00:25:32,480
No, Billy.

It also it's saying that it does

491
00:25:32,840 --> 00:25:35,445
post red ads as well.
You know
this.

492
00:25:35,445 --> 00:25:38,328
What Sid was sharing.
I appreciate what he was

493
00:25:38,328 --> 00:25:41,704
sharing,
and I feel like you
know what this could mean is

494
00:25:41,704 --> 00:25:44,734
we're going
to have to get if
this really takes off, we're

495
00:25:44,734 --> 00:25:48,382
going to have
to get really
creative about how we work with

496
00:25:48,382 --> 00:25:50,444
sponsors or even
our own
content.

497
00:25:50,444 --> 00:25:54,878
It probably means we might be
using places
like social media

498
00:25:54,878 --> 00:25:58,000
more, right?
And and really crafting some


499
00:25:58,008 --> 00:26:02,890
sort of ad campaign or promotion
with your sponsor outside of the

500
00:26:02,890 --> 00:26:06,036

podcast, in addition to the
podcast, that could include


501
00:26:06,044 --> 00:26:08,970
banner ads on your website, etc.
Yes, it.

502
00:26:09,810 --> 00:26:12,750
Sid Meadows: So, if it's using

the transcript to identify the

503
00:26:12,930 --> 00:26:16,830
ad placement, then the first

step is just to remove the ad

504
00:26:16,890 --> 00:26:19,766
from the transcript.
I know the
ads are in our

505
00:26:19,766 --> 00:26:21,408
transcript.
I don't know that it serves a

506
00:26:21,408 --> 00:26:23,658
lot
of value, but the first
step would be just remove the

507
00:26:23,658 --> 00:26:26,569
ads
from the transcript.
Marc Ronick: That's probably a


508
00:26:26,577 --> 00:26:28,760
clever way to do it.
Ralph Estep Jr.: Yeah, but I


509
00:26:28,768 --> 00:26:29,903
don't think that's where it's
grabbing it from.

510
00:26:29,903 --> 00:26:32,660
I suspect this
is grabbing the
audio file, creating its own

511
00:26:32,660 --> 00:26:34,676
transcript
through Whisper or
something like that.

512
00:26:34,676 --> 00:26:37,310
So I'm not sure
that's going
to help because you know I hear

513
00:26:37,310 --> 00:26:39,838
what you're saying,
Sid.
That is a good workaround, but I

514
00:26:39,838 --> 00:26:42,730
got a feeling these folks
at
Narcotic Software have thought

515
00:26:42,730 --> 00:26:44,506
that through.
Marc Ronick: Well, hopefully


516
00:26:44,514 --> 00:26:46,375
not, but yeah, it's a good
suggestion, good test.

517
00:26:46,375 --> 00:26:49,270
Anyway,
BC, did you want to
chime in before we move on?

518
00:26:49,990 --> 00:26:51,490
BC Babbles: Before Ralph said

that, I was going to say, I

519
00:26:51,580 --> 00:26:55,510
wonder if the trick then was

going to be to keep your post

520
00:26:55,510 --> 00:26:58,075
threads as separate files and

then add those in.

521
00:26:58,075 --> 00:27:00,432
So, like I forgot who said it,
but so that
they're not part

522
00:27:00,432 --> 00:27:03,564
of the transcript, but I think
also
this kind of reinforces

523
00:27:03,564 --> 00:27:06,120
the importance of understanding
your
real estate as a

524
00:27:06,120 --> 00:27:09,560
podcaster, so that if this does
become an
issue, you consider

525
00:27:09,560 --> 00:27:13,710
all your other avenues through
which you
can share your

526
00:27:13,710 --> 00:27:18,298
sponsor, and hopefully that can
help subvert
any potential

527
00:27:18,298 --> 00:27:20,670
economic damage this could do to
your podcast.

528
00:27:22,000 --> 00:27:24,970
Marc Ronick: Thank you, BC.
We
have Billi just joined us.

529
00:27:24,970 --> 00:27:28,030
I was we were trying to get him
up on
stage, and he wasn't

530
00:27:28,030 --> 00:27:29,664
getting up there, but he's here
now.

531
00:27:29,664 --> 00:27:32,830
So I
will give you the final
word, Billy, and then we'll move

532
00:27:32,830 --> 00:27:33,810
on.

Go ahead, Billi.

533
00:27:33,810 --> 00:27:35,175
Good morning.
Billi: Hey, good morning.

534
00:27:35,175 --> 00:27:36,190
Good
morning.
Always talking about

535
00:27:36,190 --> 00:27:38,230
sponsorships and ads and all

this fun stuff.

536
00:27:38,230 --> 00:27:43,450
Well, and I was just gonna say
this is even more
of a reason

537
00:27:43,450 --> 00:27:47,669
for podcasters to really create
that, you know,
dynamic

538
00:27:47,669 --> 00:27:50,555
relationship between their
listeners themselves and
their

539
00:27:50,555 --> 00:27:53,813
sponsors, because like if you
have a show about whatever,
I

540
00:27:53,813 --> 00:27:56,599
always say fishing because
that's the one I had the most


541
00:27:56,607 --> 00:27:58,945
success with.
If I have a sponsor on there

542
00:27:58,945 --> 00:28:02,158
that makes a
lot of sense for
that audience, they don't care

543
00:28:02,158 --> 00:28:04,655
to listen to
that ad.
They're actually interested in

544
00:28:04,655 --> 00:28:08,686
the content in
that ad.
So I think that even, you know,

545
00:28:08,686 --> 00:28:11,200
kind of pushes the
envelope a
little more to go, hey, do your

546
00:28:11,200 --> 00:28:14,386
due diligence as a
host or as
a sponsorship salesperson, and

547
00:28:14,386 --> 00:28:17,884
make sure you
get the right
fit sponsor in your show, and

548
00:28:17,884 --> 00:28:20,058
you won't have to
worry about
people hitting the skip button

549
00:28:20,058 --> 00:28:22,060
because they'll
actually enjoy
the content.

550
00:28:22,060 --> 00:28:23,485
Marc Ronick: Yeah, that's true,
Billi.

551
00:28:23,485 --> 00:28:26,905
And I wonder if that could end
up being a workaround
if we

552
00:28:26,905 --> 00:28:30,335
were able to do more product
placement type ads,
right?

553
00:28:30,335 --> 00:28:34,640
Where we're just kind of weaving
in the sponsor somehow
into

554
00:28:34,640 --> 00:28:38,123
our content.
It would force podcasters to do

555
00:28:38,123 --> 00:28:42,605
a better job of
finding better
fit advertisers, right?

556
00:28:42,605 --> 00:28:44,848
So, but I could see that
being
a thing.

557
00:28:44,848 --> 00:28:46,745
I don't know.
This is a really interesting


558
00:28:46,753 --> 00:28:48,680
topic.
It's why I wanted to jump right

559
00:28:48,680 --> 00:28:52,852
to it, and to be
continued.
I suppose we'll have to see how

560
00:28:52,852 --> 00:28:55,630
this all transpires.

Dr. Did you have something you

561
00:28:55,630 --> 00:28:56,574
wanted to add?
No.

562
00:28:56,574 --> 00:28:58,455
Okay.
No, I
just saw you open my

563
00:28:58,455 --> 00:28:59,610
husband.
Oh, okay.

564
00:28:59,610 --> 00:29:01,090
I saw.
Okay, gotcha.


565
00:29:01,098 --> 00:29:04,620
Quickly, let me just share a
couple of events around the


566
00:29:04,628 --> 00:29:07,630
world of podcasting that may be
of interest to you, and you know

567
00:29:07,630 --> 00:29:10,635

where I'm going to start with
this: the Empowered Podcasting


568
00:29:10,643 --> 00:29:13,620
Conference.
That's coming up in actually one

569
00:29:13,620 --> 00:29:17,549
month from right
now.
We will be in Charlotte hosting

570
00:29:17,549 --> 00:29:21,322
Empowered Podcasting
Three,
which is an event that brings

571
00:29:21,322 --> 00:29:22,481
independent podcasters

together.

572
00:29:22,481 --> 00:29:25,905
Like I said, in Charlotte for
practical
learning,

573
00:29:25,905 --> 00:29:29,433
collaboration, and relationships
that continue
after the event.

574
00:29:29,433 --> 00:29:31,645
The full conference runs from
august 20.


575
00:29:31,653 --> 00:29:34,111
I know I've been saying
20-first, but really, the


576
00:29:34,119 --> 00:29:37,855
evening of the 20th is when
things kick off through the


577
00:29:37,863 --> 00:29:40,509
20-second.
Things end on the 20-second

578
00:29:40,509 --> 00:29:44,200
after brunch, with the
main
conference day listed for Friday

579
00:29:44,200 --> 00:29:46,180
the 21st and Saturday the

22nd.

580
00:29:46,180 --> 00:29:49,920
And if you want, use coupon code
EPC Mark 20.

581
00:29:49,920 --> 00:29:53,990
That's
Mark with a C, and
you'll get 20% off.

582
00:29:53,990 --> 00:29:58,763
Also, by the way, today
we're
doing a live stream at 1 p.m.

583
00:29:58,763 --> 00:29:59,569
Eastern.
Empowered.


584
00:29:59,577 --> 00:30:03,273
Podcasting live, and we're
featuring speaker and creative


585
00:30:03,281 --> 00:30:07,165
partner to empowered podcasting,
Jessica Schiller of Mozen


586
00:30:07,173 --> 00:30:09,457
Wellness.
And Jessica helps people

587
00:30:09,457 --> 00:30:14,003
reconnect with their
authentic
voice, heal the experiences that

588
00:30:14,003 --> 00:30:18,279
have kept them
feeling
silenced, and express themselves

589
00:30:18,279 --> 00:30:20,296
with greater freedom
and
purpose.

590
00:30:20,296 --> 00:30:22,733
We'll discuss her EPC three
workshop.

591
00:30:22,733 --> 00:30:26,583
It's called
the frequency of
your voice, and she'll explain

592
00:30:26,583 --> 00:30:29,470
what she means by
the
frequency of your voice, how

593
00:30:29,470 --> 00:30:33,850
listeners sense the energy and

intention behind a message, why

594
00:30:33,850 --> 00:30:37,690
podcasters sometimes disconnect
from their natural voice, and

595
00:30:37,690 --> 00:30:41,170
how greater presence can create
a stronger connection with an

596
00:30:41,170 --> 00:30:46,570
audience, so that is today at

podcastingmorningshow.com/epc

597
00:30:46,570 --> 00:30:49,249
live.
Yes, DR. DR: Okay, can you give

598
00:30:49,249 --> 00:30:50,799
us an
update on how tickets
are going?

599
00:30:51,159 --> 00:30:53,441
Sure.
Also, give us an update on


600
00:30:53,449 --> 00:30:56,559
like a week ago we were asking
for volunteers.

601
00:30:56,559 --> 00:30:58,629
How's that
going?
Stuff like that.

602
00:30:58,960 --> 00:30:59,988
Marc Ronick: Sure.
Yeah.

603
00:30:59,988 --> 00:31:02,285
So we
currently I don't know
the exact number.

604
00:31:02,285 --> 00:31:04,915
We just had a flood of
tickets
come through over the past

605
00:31:04,915 --> 00:31:07,030
couple of days.
I'm not
sure of the total

606
00:31:07,030 --> 00:31:10,695
number yet, but I can tell you
we are way
ahead of schedule

607
00:31:10,695 --> 00:31:13,998
this year with tickets than we
were last year.


608
00:31:14,006 --> 00:31:17,304
Way ahead.
So this, I'm thrilled for it.

609
00:31:17,304 --> 00:31:20,432
We are about to announce

another sponsor.

610
00:31:20,432 --> 00:31:24,028
Actually, a few more sponsors.
We've had a
couple of

611
00:31:24,028 --> 00:31:25,721
last-minute sponsors that are
interested.

612
00:31:25,721 --> 00:31:28,700
Actually,
paying sponsors.
You guys know last year we had a

613
00:31:28,700 --> 00:31:30,904
lot of
partners, but not a lot
of paying sponsors.

614
00:31:30,904 --> 00:31:34,709
That's not the
case this year.
We're going to have some big

615
00:31:34,709 --> 00:31:36,826
giveaways as well.

We'll be giving away.

616
00:31:36,826 --> 00:31:40,323
Yeah, I don't want to say yet,
but we'll
be giving away some

617
00:31:40,323 --> 00:31:43,344
significant prizes throughout
the event as
well, and as far

618
00:31:43,344 --> 00:31:47,311
as volunteers, we have
definitely at least six,
and

619
00:31:47,311 --> 00:31:50,992
I'm still accepting more because
I think we're going to
need

620
00:31:50,992 --> 00:31:53,530
several more volunteers.
So if you're interested in being

621
00:31:53,530 --> 00:31:57,871
a
volunteer, reach out to me.
Just use the contact us form at

622
00:31:57,871 --> 00:32:00,080
empoweredpodcasting.com.
Let me know, and we'll talk

623
00:32:00,080 --> 00:32:02,160
about that.
DR: And the volunteers get what?

624
00:32:02,760 --> 00:32:06,120
Marc Ronick: Volunteers get a

free ticket to the event in all

625
00:32:06,270 --> 00:32:08,884
access pass.
And I think Sid had
a

626
00:32:08,884 --> 00:32:10,890
question, Sid Meadows: more of a
comment.

627
00:32:11,010 --> 00:32:15,402
Marc Ronick: Okay, Sid Meadows:
one day last week,
I looked at

628
00:32:15,402 --> 00:32:18,945
the agenda, and wow, what an
agenda!

629
00:32:18,945 --> 00:32:22,070
It's gonna be so
hard to
choose what to go to.

630
00:32:22,850 --> 00:32:26,314
That speaker lineup and the

topics are just on fire.

631
00:32:26,314 --> 00:32:28,905
So congratulations, Mark, to you

and the team.

632
00:32:28,905 --> 00:32:32,300
I know Jason had a lot to do
with that in pulling
those

633
00:32:32,300 --> 00:32:33,625
speakers together and the
agenda.

634
00:32:33,625 --> 00:32:35,150
This looks really,
really
good.

635
00:32:35,449 --> 00:32:36,955
Marc Ronick: Thank you, Sid.
I
appreciate that.

636
00:32:36,955 --> 00:32:39,385
Yeah, I'm super excited about
the agenda, and
I'm I'm

637
00:32:39,385 --> 00:32:42,173
excited because it's going to
really be more than
what we

638
00:32:42,173 --> 00:32:46,373
even had last year because now
Friday will be a
full day as

639
00:32:46,373 --> 00:32:50,505
opposed to last year it was a
half a day, so we've
got

640
00:32:50,505 --> 00:32:53,139
multiple tracks running in the
afternoon on Friday, meaning


641
00:32:53,147 --> 00:32:54,948
two tracks and then same as
Saturday.

642
00:32:54,948 --> 00:32:57,459
And yeah, the quality
of
speakers this year has

643
00:32:57,609 --> 00:32:58,901
definitely leveled up even more.



644
00:32:58,909 --> 00:33:02,477
And I didn't think that was
going to be possible after last

645
00:33:02,477 --> 00:33:06,379
year's successful event.
So, yeah, come check it out.


646
00:33:06,387 --> 00:33:09,479
empoweredpodcasting.com Do all
the things, get your tickets,


647
00:33:09,487 --> 00:33:13,859
and use EPC Mark 20 to get a 20%
discount.

648
00:33:13,859 --> 00:33:18,179
Also, something a
little
sooner coming up here.

649
00:33:18,359 --> 00:33:22,888
Riverside is hosting a free live

walkthrough of its new editor

650
00:33:22,888 --> 00:33:27,737
on Monday, July 27.
This session
will demonstrate

651
00:33:27,737 --> 00:33:31,729
the redesigned editing workflow
and give
podcasters and

652
00:33:31,729 --> 00:33:35,269
content creators a chance to see
how the new
tools work before

653
00:33:35,269 --> 00:33:38,017
trying them in their own
production process.

654
00:33:38,017 --> 00:33:42,296
So
even if you are not on
Riverside right now, but maybe

655
00:33:42,296 --> 00:33:45,904
you've been
curious about it.
Their new editor tool is really

656
00:33:45,904 --> 00:33:48,421
impressive.
I've been using it lately, and

657
00:33:48,421 --> 00:33:50,909
I'm, yeah, I'm
really blown
away by it.

658
00:33:50,909 --> 00:33:55,299
It's feeling more like editing

software that you would get on

659
00:33:55,419 --> 00:33:58,809
your actual desktop computer.

It's really impressive with

660
00:33:58,869 --> 00:34:00,203
multi-tracking and so much more.



661
00:34:00,211 --> 00:34:02,361
You don't like it.
You don't like it.

662
00:34:02,361 --> 00:34:05,150
Have you been using it?
DR: I went in.

663
00:34:05,150 --> 00:34:07,830
I had a show to
edit last
night.

664
00:34:08,130 --> 00:34:13,036
Marc Ronick: Yeah, DR: and and I
went in to
download it, and

665
00:34:13,036 --> 00:34:16,199
everything has changed from the
last show that
I went was just

666
00:34:16,199 --> 00:34:18,687
a couple of days ago.
Things have changed.

667
00:34:18,687 --> 00:34:22,676
I
can't find stuff.
Okay, and I don't edit on

668
00:34:22,676 --> 00:34:25,277
Riverside.
I like
to download the file

669
00:34:25,277 --> 00:34:30,712
and edit on my own stuff, and it
is really
confusing.

670
00:34:30,712 --> 00:34:35,088
I was so frustrated last night,
Marc Ronick: and I think it's


671
00:34:35,096 --> 00:34:38,400
fair to say, DR. that when
things change for you on your


672
00:34:38,408 --> 00:34:41,534
software, you really have a hard
time with it.

673
00:34:41,534 --> 00:34:44,610
Is that fair, DR: dude?
Change is hard for
everybody.

674
00:34:45,090 --> 00:34:47,460
Marc Ronick: Come on, it is, and

a lot of people I think can

675
00:34:47,460 --> 00:34:49,449
relate to that.
So I'm just kind
of teasing

676
00:34:49,449 --> 00:34:52,302
you, but I do know you get a
little more flustered,
say,

677
00:34:52,302 --> 00:34:54,902
than I do when there's a change
in software.

678
00:34:54,902 --> 00:34:56,955
But it is
noticeably
different.

679
00:34:56,955 --> 00:34:59,865
So if you have a hard time with
change,
you.

680
00:34:59,865 --> 00:35:02,535
Gonna have to give yourself a
little grace and take a little


681
00:35:02,543 --> 00:35:04,905
time to get to know where
everything was moved to.

682
00:35:04,905 --> 00:35:07,515
Ralph Estep Jr.: But and don't

use descript either because you

683
00:35:07,515 --> 00:35:09,363
know we have the words are hard
in the morning.

684
00:35:09,363 --> 00:35:11,531
Well, change is hard in the
morning, and
Descript is the

685
00:35:11,531 --> 00:35:14,159
exact same way.
I feel like all these tools are

686
00:35:14,159 --> 00:35:16,605
constantly changing and they're
making it difficult.

687
00:35:16,640 --> 00:35:19,712
Marc Ronick: Yeah, I totally

agree with you, Ralph.

688
00:35:19,712 --> 00:35:24,266
Also, another the last but not
least,
as far as the events

689
00:35:24,266 --> 00:35:28,474
around the world of podcasting
goes,
there's a community

690
00:35:28,474 --> 00:35:32,377
meetup for women, trans, and
non-binary
podcasters.

691
00:35:32,377 --> 00:35:36,935
The podcast space.
This is a friend of mine, Anna


692
00:35:36,943 --> 00:35:40,882
Xavier, and EuroWaves are
hosting a free in-person meetup

693
00:35:40,882 --> 00:35:45,808
in London on Thursday, July
23rd, from 5:30 to 8p.m BST


694
00:35:45,816 --> 00:35:49,762
time, the conversation will
cover audio and video


695
00:35:49,770 --> 00:35:53,069
storytelling, identity, pay
inequality, funding, and


696
00:35:53,077 --> 00:35:56,688
collaboration.
So more on that if you're

697
00:35:56,688 --> 00:35:59,747
interested.
We will
put those show notes.

698
00:35:59,747 --> 00:36:03,814
I'm sorry, we will put that link
in the
show notes.

699
00:36:03,814 --> 00:36:08,254
Now I think okay, yeah, we we
lost DR for a quick
second.

700
00:36:08,254 --> 00:36:11,093
Let me bring her back to the
video.

701
00:36:11,093 --> 00:36:13,421
There she is.
There
she is.

702
00:36:13,421 --> 00:36:16,920
That's okay, DR. All good.
DR: The Wi-Fi thing, I think.


703
00:36:16,928 --> 00:36:20,226
Yeah, no, I Ralph Estep Jr.:
think it was
you were bad

704
00:36:20,226 --> 00:36:22,784
mouthing the tech DR. Riverside.
it here.

705
00:36:22,784 --> 00:36:26,120
I would DR: have been much
earlier than
that.

706
00:36:26,120 --> 00:36:28,220
Good one, Ralph.
I appreciate that.

707
00:36:28,239 --> 00:36:30,406
Marc Ronick: DR. You want to

take the first news bite?

708
00:36:30,406 --> 00:36:33,511
We've been talking about Netflix
over
the past few weeks, and I

709
00:36:33,511 --> 00:36:35,330
know this is your story.
Go for it.

710
00:36:35,330 --> 00:36:37,955
DR: Yeah.
So Netflix wants your
daytime

711
00:36:37,955 --> 00:36:41,176
attention.
I'm not sure that they'll get my

712
00:36:41,176 --> 00:36:44,191
daytime
attention.
So Netflix says it's super

713
00:36:44,191 --> 00:36:47,023
encouraged, and that's in

quotation marks.

714
00:36:47,023 --> 00:36:50,919
Super encouraged by the early

performance of its video

715
00:36:50,989 --> 00:36:55,184
podcasts, especially because

people are watching them during

716
00:36:55,254 --> 00:36:58,749
the day, when the platform

traditionally sees less

717
00:36:58,819 --> 00:37:01,708
activity.
Co CEO Ted is it
Sarandos?

718
00:37:01,708 --> 00:37:03,420
Serranos.
Yeah, that's good.

719
00:37:03,420 --> 00:37:07,488
Yeah, says that the shows

appear to be creating additional

720
00:37:07,558 --> 00:37:11,752
viewing rather than stealing

attention from Netflix's movies

721
00:37:11,822 --> 00:37:14,864
and television series.
Netflix's
early results

722
00:37:14,864 --> 00:37:18,557
support the strategy behind the
video
podcast push.

723
00:37:18,557 --> 00:37:22,355
These shows give the company
lower cost
programming that

724
00:37:22,355 --> 00:37:26,574
can fit into people's daily
routines and
attract viewers

725
00:37:26,574 --> 00:37:31,145
during hours when they're less
likely to
watch a movie or

726
00:37:31,145 --> 00:37:34,902
traditional television series.
For
podcasters, the more

727
00:37:34,902 --> 00:37:38,894
interesting question is whether
Netflix will
eventually invest

728
00:37:38,894 --> 00:37:42,285
in original shows from
independent creators
or

729
00:37:42,285 --> 00:37:46,140
continue relying on established
podcast brands, and
honestly,

730
00:37:46,140 --> 00:37:50,809
nothing can drag me from my
court shows during the
day, so

731
00:37:50,809 --> 00:37:53,432
they don't have me.
Marc Ronick: I used to work all

732
00:37:53,432 --> 00:37:56,478
the time with TV on in the
background, and I've since over

733
00:37:56,478 --> 00:37:59,011
the past several years gotten
away from it.

734
00:37:59,011 --> 00:38:01,897
Maybe it's my
ADHD.
I have a hard time doing both

735
00:38:01,897 --> 00:38:05,027
watching or even listening
and
working at the same time.

736
00:38:05,083 --> 00:38:08,469
Plus, it's really challenging

when you're a podcast producer

737
00:38:08,526 --> 00:38:11,861
and a lot of your time requires
earbuds in and listening to

738
00:38:11,861 --> 00:38:14,653
your clients' work.
BC, did you want
to add

739
00:38:14,653 --> 00:38:16,205
something?
BC Babbles: Yeah, I'm a little


740
00:38:16,213 --> 00:38:17,550
confused.
I thought Netflix was already

741
00:38:17,550 --> 00:38:21,930
busy trying to pivot
towards
offering a kind of live TV kind

742
00:38:21,930 --> 00:38:24,920
of content as opposed to

focusing more in on their

743
00:38:25,040 --> 00:38:27,422
podcasting.
Marc Ronick: Well, I think that

744
00:38:27,422 --> 00:38:30,704
yes, that I think both are
true, and I think what's

745
00:38:30,704 --> 00:38:33,810
happened is
is they've brought
in podcasting over the past few

746
00:38:33,810 --> 00:38:36,734
months, and
they, according to
this article, they're seeing a

747
00:38:36,734 --> 00:38:39,023
lot of success.

In fact, a pivot.

748
00:38:39,023 --> 00:38:41,790
That's probably why they're
seeing that
they're getting

749
00:38:41,790 --> 00:38:45,558
daytime listeners or watchers
because of
their podcast

750
00:38:45,558 --> 00:38:47,947
content, Ralph Estep Jr.: and
honestly,
they've got to do is

751
00:38:47,947 --> 00:38:49,400
bring it in on their platform
through.

752
00:38:49,400 --> 00:38:52,910
I'm
going to say a bad word
through the RSS feed, and they

753
00:38:52,910 --> 00:38:54,730
could do
it with the alternate
enclosure.

754
00:38:54,910 --> 00:38:57,010
I'm going to get real techy

here, but they could do that

755
00:38:57,040 --> 00:39:00,690
tomorrow, and that could be your

go-to place to watch your

756
00:39:00,750 --> 00:39:03,690
podcast shows potentially, and

it might be a wise thing for do

757
00:39:03,870 --> 00:39:05,355
for them to do.
I mean, figured
that's what

758
00:39:05,355 --> 00:39:06,780
that's what YouTube has done.
Marc Ronick: Yep.

759
00:39:06,990 --> 00:39:07,890
Ralph Estep Jr.: So why not

Netflix?

760
00:39:07,980 --> 00:39:09,340
Marc Ronick: Yeah, you never

know.

761
00:39:09,340 --> 00:39:12,228
To be continued there, but
interesting because a lot of us

762
00:39:12,228 --> 00:39:15,540
were curious if this was going
to be a failed experiment, and


763
00:39:15,548 --> 00:39:19,585
so far, early signs say it's
actually working quite well for

764
00:39:19,585 --> 00:39:22,040
Netflix.
In other news, what's that?

765
00:39:22,760 --> 00:39:25,497
DR: For the time being, Marc
Ronick: yeah, for the time


766
00:39:25,505 --> 00:39:27,446
being.
In other news, podcast awards

767
00:39:27,446 --> 00:39:30,406
draw a line.
The New York
City Podcast

768
00:39:30,406 --> 00:39:34,448
Awards have opened their second
year with a pointed
message.

769
00:39:34,448 --> 00:39:37,381
No categories for video,
advertising, or AI.


770
00:39:37,389 --> 00:39:41,914
Entries start at just 70-$5 Yes,
it's an award thing, so you do


771
00:39:41,922 --> 00:39:44,676
have to pay for it.
That is not uncommon.

772
00:39:44,676 --> 00:39:48,843
At a time when the
industry
keeps stretching the definition

773
00:39:48,843 --> 00:39:53,156
of podcasting, these
awards
are planting their flag around

774
00:39:53,156 --> 00:39:56,963
the audio craft itself.

That's the NYC Podcast Awards,

775
00:39:57,032 --> 00:39:59,637
and we got that info from Pod

News.

776
00:39:59,637 --> 00:40:02,719
Recently, DR. You want to take
the next story?

777
00:40:02,969 --> 00:40:05,279
DR: Yeah, free press releases

for podcasters.

778
00:40:05,279 --> 00:40:08,084
There is a company called Press
Launch.


779
00:40:08,092 --> 00:40:11,863
It's a new press release
distribution service built


780
00:40:11,871 --> 00:40:16,559
specifically for podcasters.
It says it'll send releases to


781
00:40:16,567 --> 00:40:20,800
verified media contacts, publish
them online, and add them to an

782
00:40:20,800 --> 00:40:23,403
RSS feed.
I said the dirty word again.

783
00:40:23,403 --> 00:40:26,650
RSS feed.
The service is
free until

784
00:40:26,650 --> 00:40:29,595
mid-August.
Then the cost will be about

785
00:40:29,595 --> 00:40:34,006
50-$9 That
could be useful
when a show has an actual story

786
00:40:34,006 --> 00:40:36,799
to announce.

Although sending a release still

787
00:40:36,919 --> 00:40:38,899
doesn't guarantee anyone will

cover it.

788
00:40:38,899 --> 00:40:42,409
But think about any kind of
milestones, or your
dream

789
00:40:42,409 --> 00:40:46,374
guest is-you finally got them
on, or you know, I hit 100


790
00:40:46,382 --> 00:40:49,879
episodes, or any kind of
milestone like that-I think that

791
00:40:49,879 --> 00:40:53,019

would be a good, good reason
for a press release.

792
00:40:54,100 --> 00:40:57,400
Marc Ronick: Adrienne Barker,

she will be attending EPC three,

793
00:40:57,640 --> 00:41:00,990
and she's a friend of Jonathan's

from the Chatter community, we

794
00:41:01,380 --> 00:41:04,770
if you remember Chatter, the

alternative to Clubhouse, and

795
00:41:05,040 --> 00:41:06,650
yeah, she I think she's behind

that.

796
00:41:06,650 --> 00:41:10,020
Chatter is still going on, Dr.
It's just not going on in
our

797
00:41:10,020 --> 00:41:12,626
world.
It was way too much to try to

798
00:41:12,626 --> 00:41:14,016
navigate too many
different
things.

799
00:41:14,016 --> 00:41:16,856
So yeah, but we we love Chatter.
Good luck to
them.

800
00:41:16,856 --> 00:41:20,120
I I hear they're still going
strong, but yeah, Adrian
is

801
00:41:20,120 --> 00:41:23,398
behind this and cool idea, but I
do want to ask you, Ralph.


802
00:41:23,406 --> 00:41:25,130
I saw you shaking your head at
some point.

803
00:41:25,130 --> 00:41:27,740
What was that about?
Ralph Estep Jr.: Look, here's my

804
00:41:27,740 --> 00:41:30,026

opinion on press releases.
They're about useless because


805
00:41:30,034 --> 00:41:33,578
there is such a proliferation of
these clowns out on the internet

806
00:41:33,578 --> 00:41:35,540

that'll do these.
And I'm not calling her a clown.

807
00:41:35,540 --> 00:41:37,594
Don't
misunderstand me.
She may have a very valuable.

808
00:41:37,594 --> 00:41:41,410
But there are so
many of these
places that I was talking to

809
00:41:41,410 --> 00:41:44,848
news reporter the
other day,
actually, and I said, "Do you

810
00:41:44,848 --> 00:41:46,480
read press releases?

They're like, "No, because we

811
00:41:46,570 --> 00:41:50,230
get bombarded with them so much
now that it's just you're

812
00:41:50,260 --> 00:41:52,116
spending money.
I'm not sure
it's moving the

813
00:41:52,116 --> 00:41:54,435
needle.
Now that said, if you want to

814
00:41:54,435 --> 00:41:57,384
send a
press release to a
particular niche that you're in,

815
00:41:57,384 --> 00:42:00,455
like I
send a lot of stuff to
James over at Pod News, and

816
00:42:00,455 --> 00:42:03,460
because
that's the niche I'm
in, that is very effective.

817
00:42:03,460 --> 00:42:06,475
But these like
spray and pray,
I call them.

818
00:42:06,475 --> 00:42:09,186
I think people are spending a
lot
of money on stuff, and

819
00:42:09,186 --> 00:42:11,766
it's not getting them anywhere.
And like
I said, I don't know

820
00:42:11,766 --> 00:42:14,319
their product, so this isn't a
this
isn't Ralph throwing

821
00:42:14,319 --> 00:42:17,784
shade on their product.
I just be careful
about where

822
00:42:17,784 --> 00:42:20,048
you're spending money because it
looks like the
easy button.

823
00:42:20,048 --> 00:42:24,359
You're like, oh, for $99 I can
hit 6000 media
outlets and be

824
00:42:24,359 --> 00:42:26,210
on this.
Nobody's looking at that stuff.

825
00:42:26,960 --> 00:42:29,500
Marc Ronick: Fair point.
Yeah, I
don't know if I can

826
00:42:29,500 --> 00:42:31,592
verify that or not, but
interesting that you
heard

827
00:42:31,592 --> 00:42:33,998
that from a news person as well.
Dan, you wanted to add


828
00:42:34,006 --> 00:42:35,300
something, and then we'll go to
Sid.

829
00:42:36,000 --> 00:42:38,438
Dan: Yep, I have definitive

knowledge about this.

830
00:42:38,438 --> 00:42:41,725
So press releases are really
good the
same way getting

831
00:42:41,725 --> 00:42:43,624
reviews are good for your
podcast.

832
00:42:43,624 --> 00:42:46,771
It's not
going to really drive
any kind of measurable

833
00:42:46,771 --> 00:42:48,196
listenership.
It
just doesn't.

834
00:42:48,196 --> 00:42:51,006
And I'll give you an example in
one second.

835
00:42:51,006 --> 00:42:53,788
But
where it does help is with
the social proof.

836
00:42:53,788 --> 00:42:57,173
Like you want to
make your
podcast seem like it's a

837
00:42:57,173 --> 00:42:59,345
happening thing.
Anytime
you're in the news,

838
00:42:59,345 --> 00:43:02,256
even if you're creating the
news, it's a
thing.

839
00:43:02,256 --> 00:43:04,193
You should be telling your
listeners.

840
00:43:04,193 --> 00:43:06,617
You should be
putting it out
on social.

841
00:43:06,617 --> 00:43:08,760
It just makes you look
happening.


842
00:43:08,768 --> 00:43:12,517
And same with your advertisers.
You can tell them, "Oh yeah, it

843
00:43:12,517 --> 00:43:14,458
was just featured in blah blah
blah.

844
00:43:14,458 --> 00:43:18,223
So, as some of you may
know,
an older show I did was one of

845
00:43:18,223 --> 00:43:21,288
the very first podcasts.

Way like before podcasting was a

846
00:43:21,345 --> 00:43:23,291
thing.
You guys know what Big
Brother

847
00:43:23,291 --> 00:43:25,927
is, the TV show Big.
Marc Ronick: I love Big Brother.

848
00:43:25,927 --> 00:43:27,380


I'm a closet fan and always have

849
00:43:27,432 --> 00:43:30,914
had a wish to be on that show.
Oh, Dan: jeez, get help, will

850
00:43:30,914 --> 00:43:32,970
you?

Okay, so here's what happened.

851
00:43:33,037 --> 00:43:37,016
My first show, we were featured
as part of a Time magazine

852
00:43:37,016 --> 00:43:40,838
cover story about the new breed
of
internet celebrity, and it

853
00:43:40,838 --> 00:43:43,906
was a huge write-up.
They talked about
it.

854
00:43:43,906 --> 00:43:47,645
Such a glowing article.
We got zero, like literally zero

855
00:43:47,645 --> 00:43:51,976

people from being part of a
cover story in Time Magazine.


856
00:43:51,984 --> 00:43:54,858
Picture in there, everything
beautiful hair, Mark.

857
00:43:54,858 --> 00:43:57,730
No one, no
one followed us
from that.

858
00:43:57,730 --> 00:44:01,891
Same year though is when the
first
season of Big Brother

859
00:44:01,891 --> 00:44:05,393
happened, and I was so mad
because one of
these-I forgot

860
00:44:05,393 --> 00:44:08,730
the characters-but someone was
lying
to someone.

861
00:44:08,730 --> 00:44:12,000
Marc Ronick: Oh, that's a that's

a typical day on Big Brother.

862
00:44:12,000 --> 00:44:13,992
Dan: That's the whole show.

Yeah.

863
00:44:13,992 --> 00:44:19,332
Well, we hired a plane to pull a
banner over the house
with a

864
00:44:19,332 --> 00:44:22,648
message: "Brittany Claire knows
you're lying or whatever.


865
00:44:22,656 --> 00:44:27,570
I forgot the the people, and
that got us so much attention,


866
00:44:27,578 --> 00:44:29,669
like insanely, just huge
information.

867
00:44:29,669 --> 00:44:34,114
And now, just fun
fact: any
time the people are outside,

868
00:44:34,114 --> 00:44:38,765
they CBS has to hire
somebody
to sit out on the roof and

869
00:44:38,765 --> 00:44:42,991
listen for airplanes because

if an airplane is coming, they

870
00:44:43,065 --> 00:44:47,492
sound an alarm and send people

back in, so jackasses like us

871
00:44:47,566 --> 00:44:50,470
don't ruin anything for their

show.

872
00:44:50,470 --> 00:44:53,088
Isn't that interesting?
Marc Ronick: Yep, I did know


873
00:44:53,096 --> 00:44:54,058
that.
I did know that.

874
00:44:54,058 --> 00:44:56,935
Thank you, Dan, and thanks for
sharing
the personal

875
00:44:56,935 --> 00:44:59,235
experience.
Sid, you wanted to chime in as

876
00:44:59,235 --> 00:45:00,560
well.

Are you available, Sid?

877
00:45:00,780 --> 00:45:04,620
Sid Meadows: So I do agree with
Ralph about the spray and pray

878
00:45:05,580 --> 00:45:08,116
press release.
It's just I don't
think it's a

879
00:45:08,116 --> 00:45:11,793
good thing, and I would never
pay for a press
release to be

880
00:45:11,793 --> 00:45:14,482
sent out.
I don't know that has any value

881
00:45:14,482 --> 00:45:17,010
for me.

And you know, when season seven

882
00:45:17,070 --> 00:45:21,200
started, I sent a press release
out to the four industry

883
00:45:21,230 --> 00:45:23,660
magazines, because there are

four of them, and every one of

884
00:45:23,660 --> 00:45:28,220
them picked it up and ran it.

Can I directly tie it to

885
00:45:29,270 --> 00:45:31,220
listeners or follows to the

show?

886
00:45:31,220 --> 00:45:33,844
No, I cannot.
But I certainly was mentioned in

887
00:45:33,844 --> 00:45:36,514
the
news, which is always
great to be mentioned in the

888
00:45:36,514 --> 00:45:38,200
news, and it
gives you
visibility.

889
00:45:38,200 --> 00:45:41,883
That becomes searchable as well.
So
then, when I launched my

890
00:45:41,883 --> 00:45:44,895
new program that I talked about
my
private podcast a few weeks

891
00:45:44,895 --> 00:45:48,618
ago, we did a press release for
that.


892
00:45:48,626 --> 00:45:51,490
We sent that to every industry
magazine again.

893
00:45:51,490 --> 00:45:54,364
Every industry
magazine picked
it up and ran it.

894
00:45:54,364 --> 00:45:57,004
And let me just tell you the

reaction from that.

895
00:45:57,004 --> 00:46:01,022
I can have a direct correlation
to new
enrolled students and

896
00:46:01,022 --> 00:46:04,940
discovery calls that I've had
with
potential participants in

897
00:46:04,940 --> 00:46:08,476
that through the roof.
Multiple
dealer distributor

898
00:46:08,476 --> 00:46:11,278
owners have called me.
I had a call a couple
of days

899
00:46:11,278 --> 00:46:15,339
ago with the HR consultant or an
HR director of
HR for a

900
00:46:15,339 --> 00:46:18,078
business that is hiring
aggressively hiring new people


901
00:46:18,086 --> 00:46:21,878
that wants to do a test with us
to put a few people through


902
00:46:21,886 --> 00:46:24,966
this, and then if it works,
which it will work, they want to

903
00:46:24,966 --> 00:46:27,680

just use this as part of their
standard onboarding process.

904
00:46:27,680 --> 00:46:31,820
So
it worked; it got a lot of
coverage, and my calendar has


905
00:46:31,828 --> 00:46:35,003
pleasantly had a lot of meetings
added to it.

906
00:46:35,003 --> 00:46:36,329
Do people want to
discuss
this?

907
00:46:36,329 --> 00:46:38,650
Because publicly on the website,
there's a link
to schedule a

908
00:46:38,650 --> 00:46:41,192
call with me.
So they can work if it's

909
00:46:41,192 --> 00:46:43,504
targeted
to the right audience
and the right industry

910
00:46:43,504 --> 00:46:46,920
magazines, and if
they pick it
up, it can be very beneficial

911
00:46:46,920 --> 00:46:49,096
for you.
Marc Ronick: Thank you.

912
00:46:49,096 --> 00:46:51,409
Another
great real case, real
life example.

913
00:46:51,409 --> 00:46:55,090
Thank you for that,
Sid.
I'm thinking about it here.

914
00:46:55,690 --> 00:46:58,810
You know, the other thing that

we're not factoring in as far as

915
00:46:58,900 --> 00:47:02,076
press releases go is whether or
not, and I don't know this.

916
00:47:02,076 --> 00:47:05,676
I can't say this definitively,
but
I imagine they are also

917
00:47:05,676 --> 00:47:10,443
helpful for things like SEO and
maybe
even AEO, right?

918
00:47:10,443 --> 00:47:13,971
AI optimization.
You you never know
because

919
00:47:13,971 --> 00:47:17,055
that's just more information.
It's hopefully
positioning you

920
00:47:17,055 --> 00:47:21,017
as an expert, a leader.
Your podcast being
discussed,

921
00:47:21,017 --> 00:47:24,868
hopefully that might help with
things like SEO and
AI.

922
00:47:24,868 --> 00:47:27,670
So who knows?
But yeah, cool little service.

923
00:47:27,670 --> 00:47:30,390
We'll see.
We'll
see how that one turns

924
00:47:30,390 --> 00:47:34,174
out, and we might even have them
as a
sponsor at EPC.

925
00:47:34,174 --> 00:47:40,004
More to come on that as well.
We're going to go
to BC for

926
00:47:40,004 --> 00:47:42,915
some tech news.
BC, what do you got for us

927
00:47:42,915 --> 00:47:45,505
today?
BC Babbles: All right, so


928
00:47:45,513 --> 00:47:49,648
Podtrack launches a brand new
free cross promotion tool for


929
00:47:49,656 --> 00:47:52,087
podcasters called Podcast Promo
Trades.

930
00:47:52,087 --> 00:47:55,180
It's a free platform
that
helps podcasters exchange

931
00:47:55,270 --> 00:47:57,088
promotional spots with other

shows.

932
00:47:57,088 --> 00:47:59,856
It allows creators to discover
compatible podcasts
while

933
00:47:59,856 --> 00:48:04,242
words in the morning, arrange
their trailer swaps, and
track

934
00:48:04,242 --> 00:48:07,602
cross cross promotional
campaigns, all with the goal of

935
00:48:07,602 --> 00:48:09,990
helping shows grow through
audience sharing.

936
00:48:09,990 --> 00:48:12,720
This offers a
couple of
different caveats.

937
00:48:12,750 --> 00:48:16,020
It's being used by a lot of

large scale publishers too,

938
00:48:16,200 --> 00:48:19,864
including American Public Media,

NPR, SiriusXM, and more.

939
00:48:19,864 --> 00:48:23,862
So for podcasters, especially
indie
podcasters, this means

940
00:48:23,862 --> 00:48:26,966
cross promotion continues to be
one of
the most cost effective

941
00:48:26,966 --> 00:48:29,831
ways to grow podcasts.
Smaller shows now
have another

942
00:48:29,831 --> 00:48:33,570
tool to help identify potential
promotional
partners.

943
00:48:33,570 --> 00:48:37,005
Collaboration, not just
advertising, remains a key


944
00:48:37,013 --> 00:48:40,995
driver for podcast discovery,
and strategic trailer swaps can

945
00:48:40,995 --> 00:48:44,170
introduce your show to highly
relevant audiences without


946
00:48:44,178 --> 00:48:46,423
requiring a paid marketing
budget.

947
00:48:46,423 --> 00:48:48,754
So great new tool for
indie
podcasters.

948
00:48:48,754 --> 00:48:51,585
Go check it out.
It's I'll give Mark the
link

949
00:48:51,585 --> 00:48:53,320
here and see if it works for
you.

950
00:48:54,190 --> 00:48:57,850
Marc Ronick: Thank you, BC.

Yeah, so that is by Pod Track P

951
00:48:58,030 --> 00:49:01,670
O D T R A C K.
Check them out.


952
00:49:01,678 --> 00:49:03,126
We will.
No K.

953
00:49:03,126 --> 00:49:05,976
Right.
P O D T R A C.

954
00:49:05,976 --> 00:49:07,775
Did I say K?
I just
slipped.

955
00:49:07,775 --> 00:49:10,310
I meant to not to withhold that,
and I didn't.


956
00:49:10,318 --> 00:49:11,190
Okay.
There you go.

957
00:49:11,190 --> 00:49:13,974
And we will put something in the
show notes
if you're

958
00:49:13,974 --> 00:49:17,326
interested in that.
Also, by the way, just in case,

959
00:49:17,326 --> 00:49:22,614
if you are a Podbean user, they
have added support for HLS video

960
00:49:22,614 --> 00:49:25,400

information inside podcast RSS
feeds.

961
00:49:25,400 --> 00:49:29,504
In practical terms,
compatible
apps can receive a video version

962
00:49:29,504 --> 00:49:33,380
of an episode
through the open
podcast feed instead of forcing

963
00:49:33,380 --> 00:49:36,568
creators to
upload separately
to every closed platform.

964
00:49:36,568 --> 00:49:40,361
Adoption by
listening apps
will determine how useful this

965
00:49:40,361 --> 00:49:43,972
becomes, and
obviously, this
is all from Apple Podcasts.

966
00:49:43,972 --> 00:49:49,107
And for today's
headline,
speaking of video, the headline

967
00:49:49,107 --> 00:49:53,424
is "Videos had videos
hidden
price tag.

968
00:49:53,424 --> 00:49:56,800
Podcasters hear constantly that
video
creates more reach, and

969
00:49:56,800 --> 00:50:00,055
I can't deny that it's
particularly
helpful.

970
00:50:00,055 --> 00:50:04,900
For discovery, a new cost
analysis asks a more


971
00:50:04,908 --> 00:50:09,180
uncomfortable question: How much
extra time and money are


972
00:50:09,188 --> 00:50:13,178
creators spending for every hour
of attention video actually


973
00:50:13,186 --> 00:50:16,850
delivers?
So, some key points from this

974
00:50:16,850 --> 00:50:19,410
particular story
resonate
recordings.

975
00:50:19,410 --> 00:50:24,000
That's who did this survey.
Says adding
video increases

976
00:50:24,000 --> 00:50:29,928
production costs by 70-7% for
every hour of
audience

977
00:50:29,928 --> 00:50:34,545
attention generated.
Its analysis says video also


978
00:50:34,553 --> 00:50:37,388
triples post-production time per
episode.

979
00:50:37,388 --> 00:50:41,478
The calculation
attempts to
compare production expense with

980
00:50:41,478 --> 00:50:45,188
the combined
attention
received across audio and video,

981
00:50:45,188 --> 00:50:49,824
rather than judging
video only
by views, video may still be

982
00:50:49,824 --> 00:50:53,260
worth the expense when
it
clearly supports discovery, a

983
00:50:53,350 --> 00:50:56,470
creator's brand, sponsorship

inventory, or a

984
00:50:56,590 --> 00:51:00,099
platform-specific audience.
The
figures come from a

985
00:51:00,099 --> 00:51:03,840
production company's own
analysis, and
won't apply

986
00:51:03,840 --> 00:51:08,292
equally to every workflow.
A simple single camera
setup

987
00:51:08,292 --> 00:51:12,525
and polished multi-camera show
have very different costs


988
00:51:12,533 --> 00:51:16,355
associated to them.
The practical question for indie

989
00:51:16,355 --> 00:51:20,835

creators is whether video
serves a defined goal that can

990
00:51:20,835 --> 00:51:24,833
justify
the added workload.
So let's step back into

991
00:51:24,833 --> 00:51:28,628
yesterday's show
for a second,
where we were picking one,

992
00:51:28,628 --> 00:51:30,784
right?
And let's so
let's play this

993
00:51:30,784 --> 00:51:33,566
little game.
Which would you choose?

994
00:51:33,566 --> 00:51:37,812
Produce
a simpler video
consistently, or spend time

995
00:51:37,812 --> 00:51:40,117
improving the audio
show,
right?

996
00:51:40,117 --> 00:51:43,595
So it's produce video
consistently or spend that


997
00:51:43,603 --> 00:51:47,042
time instead.
Since we know it's a 70-7%

998
00:51:47,042 --> 00:51:49,988
increase, instead spend
that
on audio.

999
00:51:49,988 --> 00:51:53,470
Sid, what say you?
Sid Meadows: I would spend it on

1000
00:51:53,470 --> 00:51:54,939

audio.
Marc Ronick: You want to share


1001
00:51:54,947 --> 00:51:56,369
your answer?
We don't have to play it like we

1002
00:51:56,369 --> 00:51:58,237
did yesterday.
Sid Meadows: Oh, okay.

1003
00:51:58,237 --> 00:51:59,919
Sorry, I
got in trouble.
I know, I know.

1004
00:52:00,129 --> 00:52:02,499
We're not officially playing

that game.

1005
00:52:02,499 --> 00:52:05,819
I mean, I'm an audio first show
with the video
component.

1006
00:52:05,819 --> 00:52:08,849
Why am I going to invest in
perfecting a video?

1007
00:52:08,849 --> 00:52:12,899
I
would rather continue to
invest in becoming a better

1008
00:52:12,899 --> 00:52:16,313
podcaster
with an audio first,
because that my that's my

1009
00:52:16,313 --> 00:52:18,389
vision, right?

So that's how I would want to

1010
00:52:18,389 --> 00:52:21,910
invest my time and resources.
Marc Ronick: I'm curious if


1011
00:52:21,918 --> 00:52:22,576
there.
Yeah, Billi.

1012
00:52:22,576 --> 00:52:25,527
I was going to say I'm curious
how some
others feel.

1013
00:52:25,527 --> 00:52:28,568
Yeah, go ahead, Billi.
Billi: Well, I was going to say

1014
00:52:28,568 --> 00:52:31,388
Sid doesn't have enough money
to invest into video to make him

1015
00:52:31,388 --> 00:52:34,010

look good on video, so that's
the reason why he would go audio

1016
00:52:34,010 --> 00:52:35,705

first.
Yes, Sid Meadows: there would be

1017
00:52:35,705 --> 00:52:38,570
like
surgery required and all
this kind of get rid of my

1018
00:52:38,570 --> 00:52:40,280
wrinkles
and my little turkey
neck thing.

1019
00:52:40,490 --> 00:52:43,276
Yes, Billi: you have you have a
face
for radio, man.

1020
00:52:43,276 --> 00:52:46,420
Me too, but I just keep putting
it out there.


1021
00:52:46,428 --> 00:52:50,694
I mean, I've always loved video,
and so I've always leaned into


1022
00:52:50,702 --> 00:52:52,750
it.
And so, I will say, I think

1023
00:52:52,810 --> 00:52:56,770
there's ways now with all the

technology we have to create a

1024
00:52:56,950 --> 00:53:00,195
really good looking show for not

a whole lot of production

1025
00:53:00,195 --> 00:53:03,196
cost.
Maybe a lot more learning curve

1026
00:53:03,196 --> 00:53:07,464
for some people, but so I would
all I would always go video


1027
00:53:07,472 --> 00:53:09,972
first.
You know, I think my my brand is

1028
00:53:09,972 --> 00:53:12,840
like I am my brand.

Like I create videos for a

1029
00:53:12,960 --> 00:53:17,220
living, so I need to be on video

and display my skills that way

1030
00:53:17,730 --> 00:53:19,650
to get hired for the next

project.

1031
00:53:19,840 --> 00:53:22,561
Marc Ronick: Yeah, and I see.
I
think for Billi, it makes a

1032
00:53:22,561 --> 00:53:25,337
lot of sense.
You know, we're
talking about

1033
00:53:25,337 --> 00:53:28,224
increased cost, increased time
that's involved
in video.

1034
00:53:28,224 --> 00:53:32,027
But you know, Billi has figured
out a formula for
himself

1035
00:53:32,027 --> 00:53:35,173
where he's actually making
money, so it's worth that
time

1036
00:53:35,173 --> 00:53:37,328
to do that for somebody like
Billi.

1037
00:53:37,328 --> 00:53:41,011
And I think that's
what this
is kind of suggesting here in

1038
00:53:41,011 --> 00:53:43,693
the article too.
It's
not saying, oh, it's a

1039
00:53:43,693 --> 00:53:46,363
disaster for everybody.
It's just saying
the right

1040
00:53:46,363 --> 00:53:49,501
people can adopt it.
The wrong people, it's going to

1041
00:53:49,501 --> 00:53:52,474
really take a toll with your
time and your money.

1042
00:53:52,474 --> 00:53:55,927
For us, and
I know I've shared
this before, but worth sharing

1043
00:53:55,927 --> 00:53:59,512
again, the way
that we do it
is we're not investing time in

1044
00:53:59,512 --> 00:54:03,042
the video
other than the time
it takes to press go live,

1045
00:54:03,042 --> 00:54:04,800
right?
But we're
just using this

1046
00:54:04,800 --> 00:54:07,103
video as is.
We're not editing it.

1047
00:54:07,103 --> 00:54:10,442
We're not
producing it.
We're just putting it out there

1048
00:54:10,442 --> 00:54:13,466
with the audio,
which the
audio is the produced, the

1049
00:54:13,466 --> 00:54:16,007
edited content.
But when you
go to our website

1050
00:54:16,007 --> 00:54:19,572
at podcastingmarningshow.com and

you click on any episode,

1051
00:54:19,631 --> 00:54:22,654
especially recently, you're

going to see an option.

1052
00:54:22,654 --> 00:54:26,340
You're going to see the YouTube
video
right there, front and

1053
00:54:26,340 --> 00:54:29,678
center, and right underneath
that,
you're going to see the

1054
00:54:29,678 --> 00:54:32,255
audio player.
We're giving our
audience the

1055
00:54:32,255 --> 00:54:35,422
ability to choose, and we're
giving ourselves the
freedom

1056
00:54:35,422 --> 00:54:38,950
of wasting all that time and
sometimes money, a lot of


1057
00:54:38,958 --> 00:54:40,851
times money into our video
production.

1058
00:54:40,851 --> 00:54:44,617
So yeah, we had an
initial
investment, maybe say for some

1059
00:54:44,617 --> 00:54:47,592
better for me for a
better
camera or what have you.

1060
00:54:47,650 --> 00:54:50,992
But overall, I probably would

have invested in the camera

1061
00:54:51,050 --> 00:54:54,073
anyway for content creation.
So
there are some creative

1062
00:54:54,073 --> 00:54:56,178
ways to get around that for
sure.

1063
00:54:56,178 --> 00:54:59,262
All
right, so I think we are
really short on time.

1064
00:54:59,262 --> 00:55:02,677
We're gonna run
out of.
The story we wanted to get to

1065
00:55:02,677 --> 00:55:06,089
about your shorts, your
video
shorts, and how those can help

1066
00:55:06,089 --> 00:55:09,339
you with podcast promotion.

Maybe we'll do that a little

1067
00:55:09,398 --> 00:55:11,126
bit.
Maybe we'll do that
tomorrow

1068
00:55:11,126 --> 00:55:15,202
before we get to our interview.
But a reminder that
we do have

1069
00:55:15,202 --> 00:55:17,925
our interview tomorrow with
Eddie Garrison,
marketing

1070
00:55:17,925 --> 00:55:21,032
specialist.
He is also a part of the

1071
00:55:21,032 --> 00:55:23,404
Empowered
Podcasting
Community, and we're going to

1072
00:55:23,404 --> 00:55:26,619
learn a lot about
social
media, how we can use it as

1073
00:55:26,619 --> 00:55:29,694
podcasters and AI as well.
So
we'll we'll get into that

1074
00:55:29,694 --> 00:55:31,880
all tomorrow.
Join us at eight a.m.


1075
00:55:31,888 --> 00:55:33,072
Eastern at
podcastingmorningshow.com/join


1076
00:55:33,080 --> 00:55:36,578
us.
And until tomorrow, make it a

1077
00:55:36,578 --> 00:55:38,239
great day, everybody.
Take care.