340 - Are You Wasting Your Podcast Content?

0:05 Good morning podcasting Morning Chat. Today is Thursday, July 17th, 2025, and today we're unpacking a real life AI case study from just yesterday, exposing A sneaky scam targeting podcasters and digging into a Reddit thread about feeling like your podcasts going to waste. So if you're listening live on Clubhouse, hit the share button, bottom left hand side of the screen and share it. However, Clubhouse lets you. And if you're listening via podcast, please share this episode with a fellow podcaster. And now give us about 30 seconds and we'll get things rolling. Thanks for being here. Good morning again, podcasting, morning chat. Thank you for being here.

1:24 I don't know if you can hear my smile. I'm just smiling because I realized I was dancing along to the music and then looked over and remembered, Oh yeah, I'm live on YouTube. People are watching me dance to the music right now. I've got to remind myself that I am live. I think I'm getting very used to going live on YouTube these days. So anyway, I am your host Mark Ronik. And here on stage with me, my Co hosts, we have Dr. Fay, producer Ashley Feller, Nick Nolback, Jonathan Howard and Sid Meadows. So first I want to remind everybody that we are nominated for a podcast award 2 as a matter of fact at podcastawards.com. So if you are a regular listener or maybe you're brand new today, this is might be your first episode with us. And if we have ever helped you or entertained you or just been a good resource for you, I'm asking if you don't mind, please go give us your vote over at podcastawards.com. All you have to do is go there, sign up to vote, it's free to do.

2:31 It takes a minute. And then look for us under 2 awards, the Adam Curry People's Choice Awards. So you find that and then you'll get a drop down and a long list of nominees. You'll find us under the TS 'cause it's all alphabetically listed under the podcasting morning chat. So that's the Adam Curry People's Choice Award and then the education award. That one same thing, just find that one. Pull up the drop down menu. It's all listed alphabetically. Look for us under T for the podcasting morning chat. We would appreciate your vote. Doesn't cost you anything but a couple of minutes of your time. I would really appreciate it if you've taken advantage of our time.

3:14 I hope that we can take advantage of yours just for a few minutes and get your votes in. We have until the end of July to vote, so please do. And DRS favorite trick if you have more than one e-mail address, consider voting for us another time while you're at it when you sign up. OK with that first thing I wanted to do was Dr. as some of you may know, she Dr. does editing for my clients, right? So Dr. is a contracted editor that works closely with my company, Ironic Media, helping us get our clients podcast episodes fully produced, edited, sounding great, ready to go. And we have one client, her name is Barbara. Dr. handles her stuff and Barbara does a podcast called Dementia Discussions.

4:08 She for a living helps caregivers and I know that there's actually a better there's caregivers, caretakers and they do mean different things. So please forgive me if I'm using the wrong one. But basically, I believe it's caregiver and it's usually what she's doing is she's working with people who have to take care of loved ones, maybe full time. And usually it's a lot of times her guests, it's their their spouses, right. The topic doesn't actually have anything to do with what I wanted to share with you today. Barbara was actually affected big time by the fires in LAA few months ago, so much so that she lost everything.

4:49 She was actually meeting, I believe with a client when the fires were first going on and her spouse reached out to her and said I think you got to come home and get some things, 'cause I think we got to get out of here. And at first she didn't take it seriously. She was because she had already been out. She didn't really see a huge threat yet. She thought that her spouse was maybe just overreacting until she got an alert that said you got to evacuate. So she did. Unfortunately, like many, didn't take it completely seriously or didn't really understand the magnitude of everything. Only grabbed a few things and left. And then the next day, her son went to look at the house, which was gone.

5:39 She has since they the family, her family's back on their feet. They have a new place to stay. They're doing OK. They're back on track. But the podcast was not back on track. The podcast has taken a back seat for the last several months since then, rightfully. So. Let me be clear. This is not an instance where I believe you got to be consistent. You got to keep going. No, she has had a lot to deal with and because it was such a long break, we decided, you know what, she's coming back now. She's got herself new mic, new equipment, etcetera. She's recorded a few episodes, She's back and unfortunately she needed to record a new intro because the last intro we have, she's talking about season 3 and now it's season 4.

6:26 And we've reached out to her a few times and she's acknowledged it a few times that we need to do a new intro and she has. I think life is still getting in the way. So we wanted to get her first episode of the new season out. It's time she's back and people are still downloading her old episodes like crazy. It's a very popular show for caregivers. So we wanted to get this new episode out. And Dr. had reached out to me yesterday in our team meeting saying, hey, what are we going to do here? And then it hit me. There's AI out there. And although I haven't used it a lot lately, there's that 11 Labs out there We could clone her voice. So what I'm going to do for you is share first just the first line of her original intro that season 3-1. And then I'm going to play for you what we did with 11 Labs because we always talk about AI and we talk about the great things it can do, including voice cloning. And I want to do it show an actual real life example. So this is Barbara from Dementia Discussions. This was the first line of Season 3's intro. Hello and welcome to Season 3 of Dementia Discussions. OK, so that's Barbara.

7:39 That's the real Barbara, not a clone. And so I went into 11 labs, I shared Barbara's voice with it, and we got this for Season 4. Hello and welcome to Season 4 of Dementia Discussions. Now I'm going to play these back-to-back for you to hear if you can actually tell which one is which. I know I've told you, but just with your ear, can you really tell that it's AI generated? Here's the first. Hello and welcome to Season 3 of Dementia Discussions. And now here's the next. Hello and welcome to Season 4 of Dementia Discussions. What do you think? You think we can pull that off? Do you think we can get away with it? What do you guys? What do you think? Nick's. Nick's given us the fire emoji.

8:21 What do you think, Nick? Yeah, that's impressive. Obviously it's only one line, so I'd be curious to hear the whole thing, but just that one line I wouldn't be able to tell the difference. Yeah. And what we're doing is we're basically just replacing that one line and then leaving the rest of the original Season 3 intro, at least for now. That's even better in my opinion. No one's ever going to be able to tell. I think if anything, they're just going to be able to tell, oh, she changed it from Season 3 to Season 4, but they'll probably just think that she cut that line. All right, I see. Amanda wanted to chime in, and so did Jonathan. Let's go to Amanda. Go ahead, Amanda. Good morning. Honestly, I feel like the second one sounds even better. Yeah honestly like I feel like the first one sounded more AI like or more more like Siri like and the second one I felt like was a lot more smooth and natural sounding. So I think it did a great job.

9:18 Yeah, let's do it again. Here's the original. Hello and welcome to Season 3 of Dementia Discussions. And then the new one. Hello and welcome to Season 4 of Dementia Discussions. Yeah, I like it too because it's a little faster also. Yeah, that's cool. All right, Jonathan, did you want to chime in? Good morning to you. Good morning. I'm assuming you got her permission to do this, which is cool. But I find the voice, I find it terrifying because it is so good. I find it absolutely terrifying. Like I don't use it for myself at all because I don't want my voice to be recorded somewhere that it can be used to. Make whatever you want out of it. It's really, really good.

10:01 And scary. Yes, I'm with you and yes, I do have her permission to do that. If it was a load off her shoulders. Oh, you can do that. OK, go for it. She's not the most tech savvy person. I don't think she'll be mad at me for saying that. Yeah, she did say that was that was cool. So I shared this A to like I said, just show you a little bit more about the things we talk about in action, right? And also to give you an idea of some things you could be doing if you needed it in a pinch, right? Maybe there is something new you needed to re record and you don't have the time to sit down, get all the equipment up and running, record whatever you need to record and then do all the editing, etcetera, etcetera, etcetera. Now, if you're not like Jonathan who's terrified of it, which I totally respect and understand, then you could go and do something like that for yourself. So there you go.

11:00 All right, the next item of business before we get into the main topic today, which comes from a Reddit user. This is leftover from yesterday. Well, you know what? It's almost time for me to go into the kitchen. I was. Going to take it, no. Problem, dear. OK, I'll take it. OK. Thank you. Sure, I forgot. Yep, you have kitchen duty right now. No problem Dr. was going to share this, but this comes from the news yesterday. It was a leftover something we didn't get to and I even had teased it at the top of the show. So I want to make sure I'm delivering the content that I promise. So it's a day late and here it is. So the title here the of this story was beware of paid podcast invitations.

11:44 It's likely a scam. This comes from inc.com. So if you've been receiving unsolicited invites promising thousands for appearing on a podcast, proceed with caution. This is a sophisticated scam targeting creators, podcasters aiming to take over your social media accounts through fake test calls. I put that in air quotes and screen share tricks. So what this is saying is the scam works where scammers pose as well known podcasters requesting a test call via Facebook and the goal is to walk victims into screen sharing and steal access to Meta business accounts. So TikTok influencer Magic Sing nearly lost control of his account before 2 factor auth.

12:40 I like to abbreviate it 'cause I can never say the word prevented the takeover. So luckily this is an example of two factor auth where yeah, it's in action and working for you. It's I agree if you feel like it's a pain in the ass, I can't stand it as the person that has to go through it each time to log into something. But it does really help a lot when it comes to scams. The fraudsters operate systematically targeting targeting creators to sell or repurpose hijacked channels. It says here. More advanced versions of this scam may leverage AI deepfakes like what we were just talking about, cloning voices and calling or video interviews using fake celebrity voices to trick you. So delete any unsolicited podcast offers that you're receiving.

13:36 Don't ever share your screen with somebody that you are not 100% certain it's OK to share with them. If they are new to you and they've reached out to you, don't do a share screen and enable that two factor authentication. I hope I pronounced it right. I tried spread, spread the word. You and your colleagues could be next. Now I saw somebody had a question. Nick, was that you? Yeah, I had a question. Yeah. So are they? They're trying to initiate a call through Facebook. I believe that's how it's explained here, yeah. Well, that's immediately a red flag for me. If someone tries to call me on Facebook, they're right, I'm not going to answer.

14:21 There's some of the other ways to get a hold of me. I'm not answering on Facebook. Yeah, and really, that should go for pretty much any. Well, yeah, I guess that you're saying because you barely use Facebook. And I mean, whether it's Facebook, Instagram, TikTok, whatever, if you're getting DM Ed about stuff like this, I would think twice. It's not exactly like this, but I had a friend of mine that I played baseball with for the longest time and I've been kind of following his entrepreneurial journey. And I did receive a message from him at one point that seemed to fit in line with everything that he was doing. And he was asking me to like vote for him in just in something.

15:06 And it wasn't until I like started kicking into it that I realized, oh shit, this is a scam. Sorry, I just, that's OK. And it is believable, especially when it's people that you know and you think that, oh, this is, oh, this is my friend or this is someone that I've known for a long time and maybe I haven't spoken to in a while. That's not reaching out, especially like in an entrepreneurial space. Like I understand the, the hustle and grind, trying to rally the troops kind of thing. So I had some like empathy for the situation there, but I I probably wouldn't get on a. Yeah, and I'm glad you brought that up because, and I know I've shared this, but this, it's been a long time since I've talked about it.

15:47 I was scammed a few years back, actually right before I think we, I helped to reboot the podcasting morning chat. And so this was a few years back and I was scammed on Instagram, somebody that I knew only through Instagram and had a little bit of a relationship with. Like I've gone back and forth with this person before on multiple occasions. I got Adm from them saying something about how, hey, I made a change to my Instagram profile and it's asking me to have somebody I know verify that it's me. And I've made the change. And they've given me this link to do that.

16:30 So here's the link. Would you mind clicking on the link and verifying that, yes, it's me and this is a legitimate change? And I remember it was right at the end of my work day. I was getting up from my desk, wasn't really taking time to really think about the post or the message I received. And I was just like, yeah, yeah, fine, I'll just do this real quick. Let me help this guy out. And I tapped on it. And I don't remember exactly what I saw, but I know I saw something. I think maybe the screen flashed or the app closed momentarily and reopened. It was something something odd that I was aware of. And I paused and I was like, huh, what was that about?

17:14 And then it just hit me a second or two later, oh crap, was I just scammed? And sure enough, clicking that link gave the person access to my Instagram, full access. And within, I don't know, 15 minutes, they had changed the password and I lost that account. I never got it back. This was before anyone could get verified on Instagram and then receive customer service because you don't get customer service with a free account on Instagram. If if some of you haven't figured that out yet. So Mark, let's break this down. If someone steals your Instagram account, what could potentially happen? Well, what potentially happened in my case was they took over the account and was trying to scam people out of money, I think with Bitcoin or something similar scams, yeah, using my name.

18:10 So people again, this is, you know, that's why it's important to point out, even if you actually feel like you really know the person, I would recommend don't do business of any kind. Don't click on links of any kind through DM. It's just not worth it. And maybe it's a little more safe if you've got 2 factor set up, which I didn't at the time. I do now. And I also now am verified on Instagram, which you can pay a monthly fee to, to have. And then you do get customer service, you do get support if something like that were to happen to you. How much is that monthly fee? I believe it's been you know, I have to go back and look at my subscription list. I believe it's between 10 and 15 bucks a month. To me, it's worth it if you are actively utilizing Instagram, especially for your business, for your podcast. I think it's worth paying that monthly fee to have that Peace of Mind if you were to get hacked. And if you are actually in the business of podcasting, it would be probably a a tax write off as well. Oh yeah, 100%.

19:21 Yep, I write. I'm able to write that off too as an expense. We have Sharon on stage. Sharon, good morning to you. Did you want to add on to this whole being scammed topic? I do, I do. I never got scammed, however good. I did at one point get the blue check on Instagram because of everything you just mentioned. And it didn't make a difference with me because I have two or three, at least two, I think it's 3 other Instagram accounts, Instagram accounts and I don't have access to them. I can't log on to them. They were connected to my main Instagram account.

20:01 And I do believe, well, maybe I have been scammed, I don't know, or just whatever you want to call it. But I haven't had access in a number of years now. These don't have lots of followers. Nevertheless, though, I'm concerned about it. And I've reached out to Instagram so many times because I was thinking, OK. I have a blue check mark. I'm paying for this feature. Nothing. Crickets. In fact, it was counterproductive to me because it seemed like my account started going down after that my my main account. So I just wanted to give you my experience on that. I'm not too optimistic regarding that blue check personally. Interesting. I've heard mixed stories.

20:44 Like I have heard of several success stories, especially when it comes to getting hacked. I've heard that having that check mark has helped people get their accounts back. But I have heard from other people mixed feelings about the customer service from Instagram or if they're even hearing from customer service from Instagram. So I feel like it's a little bit of protection against and I and I really do, I think mostly I'm using it for that specifically protection about getting hacked. But maybe I'll reconsider. I'm not sure though. But thank you for this conversation. I hear you loud and clear. If it's not really, if it didn't really work well for you, yeah, I don't.

21:27 I would hesitate to want to do it again. I just wanted to say that the verification is for a single profile, so if you want to get coverage on your other profiles, you do need to get verified on each of those profiles. So that does become very expensive and not recommended, but it is for a single profile. It also doesn't cover Facebook. You have to get your Facebook separately verified as well. So it is a process. It is a lot of money if you want to do it, but that's how you get the protection across your all of your profiles and stuff. Yep, yeah, and that can get expensive and that's why. Jonathan, would you agree 2 factor auth is probably the safest thing for you to do and most affordable? Yeah, 2 factor authentication, don't share your password and always on Instagram, when you get an e-mail from Instagram, go into the Instagram app and verify that they sent you an e-mail 'cause they will send a notification that they sent you an e-mail.

22:28 So always verify that before you open or click on any emails from them. There you go. Thank you, Jonathan. Appreciate that and thank you, Sharon. I appreciate getting another perspective, somebody who isn't having the same success as others as well. Let's go to DRDR. Did you have something else? Well, the fact that Meta is making you authenticate each and every account and they have separated Instagram from Facebook, it kind of feels like Meta is kind of giving you a little bit of a scam. It's in itself. Yes and no. I mean, look, the bottom line is, is that they are separate accounts, right? You have to set, you have to log into Facebook to access your Facebook.

23:14 You have to log into your Instagram account to access your Instagram account. And if you have multiple accounts on one or both platforms, you have to separately log into them. So therefore, it does kind of make sense. It's everything is treated independently and. I think there's a way to connect you with all of these accounts. I mean either by I mean how do they even connect you to the first account? There are ways that they could lump everything together. Maybe they could come up with something that's kind of an all in You pay one monthly fee. That's not a money maker. No, that's not a money maker it. Wouldn't do that. So with that, let me jump into our next segment.

23:59 Let me pull this up here. Thank you for bearing with me. Where did it go? There it is. So this is comes from a Reddit post that Dr. found the other day. And let me just look at the chat here real quick before I switch gears because I'm seeing some stuff Bez is writing. Jonathan, what if you're thinking of someone managing your social media accounts? Do you give them certain types of access and does Meta allow you to do that? Pages, groups, professional slash business accounts, etcetera. What do you think, Jonathan? Yes, and Instagram just allowed for you to give access to people directly in your account, giving them access to use it at, you know, whether it's posting or whatever needs to be done. I don't have the information on what exactly you need to do to do that.

24:47 But yes, I recommend you give them, you know, they can sign on under their own sign on into your account to manage it. That's usually the best way to do it. There you go, Bez. Thank you, Jonathan. That's right. I forgot that that's now a thing where you can invite people to help manage your account. And for those of you familiar with YouTube like that, that's something that's already there for YouTube where you can invite managers, editors, etcetera to and give even certain limitations to if need be over on YouTube. But yeah, so Instagram created something similar just recently and that is now in effect. Not to scare anybody with that, but Mark, you and I had an experience with that.

25:32 I don't which one. We granted manager position, I think it was for YouTube, it might have been for the the meta accounts, I can't remember exactly. But we we gave manager permission to help publish all the reels and things like that that we were putting out and. Oh, right. Interesting. Yeah, I forgot about that. Yeah, but. The good news is that you can grant manager permission without giving them admin access. So you can give them permission to do specific things like post for you or comment for you if you want to. Right.

26:15 And they can't go in and they can't go in and change your password and lock you out of your account with those certain statuses like manager, they can only do limited things. But yeah, still something to worry about, I suppose it it. These scams are not to be taken lightly. Let's just say that. So where I wanted to go from here, I want to talk about this Reddit post. Dr. found this post earlier this week, I believe, when we were planning out our week and decided, let's talk about this today. So I'm going to actually just read some of this to you and then I want to talk about this person's specific questions. I feel like this is fairly relatable, especially for newer podcasters.

26:58 So this Reddit user posts. So I've been podcasting for about 8, sorry eight months now and I'm starting to realize I'm doing the bare minimum when it comes to getting more mileage out of each episode. Basically, my current system is record, edit, upload, post the link on social media, pray people find it, that's it. But I keep seeing other podcasters with these amazing show notes, e-mail newsletters pulling key insights from episodes, Instagram carousels with quote graphics, Twitter threads breaking down the main points and I'm over here like, well, there's the Spotify link.

27:40 Hope you enjoy. Goes on to say I know I'm leaving so much potential engagement and growth on the table, but honestly I have no clue where to even start with repurposing a few things I'm specifically wondering about. I'll read those questions one at a time to you. I'll keep moving here. He goes on to say he or she they. I'm not looking to become some content machine overnight, but I feel like I'm putting in all this work creating episodes that could be helping way more people if I just knew how to package it better. Anyone willing to share what's actually working for them? Even if it's just one thing you do that's made a difference, I'd love to hear it. I felt like this one was relatable and I think the way I want to start is I'm just going to ask anybody who's on stage now or if you're listening in the audience, come up and feel free to share this user, this Reddit user said you know their process is record, edit, upload, post a link, pray people find it.

28:43 What are your steps? What are your overarching steps to your podcast process starting with recording? What do you do? Can. I just say first before people time in Yeah, this Reddit user is by no means alone. I would say this is probably the vast majority of podcasters are the the Post and pray. Oh yeah. Don't get discouraged by the fact that you feel like you're not doing enough, because I feel like that's majority. Yeah, I also think it's relatable because I think a lot of us see what other podcasters are doing and then we're we say, wow, why aren't we? Why aren't I doing that? How are they doing that? I don't know. You know, I don't even know where to begin. I thought I had this great process in place, but clearly there's so much more I could be doing. Yes, Amanda, go ahead.

29:33 I'm going to kind of join Nick in what he said and also say the people who seem to do it really, really, really well often have a team of people behind them doing it and posting it and engaging with it. So I feel like it's, it's not fair to just like kind of look at a broad scope and go, oh, I need to be doing that. Sometimes you don't have the equipment to do that or the time. So I mean, I think there is needing to be effort more than just like the put it out there and pray approach. There's still things that can be happening, but I think the people who do it really, really well often have a paid team behind them and and that's that's that good or bad. I mean obviously better good, but it's hard to compare when you don't have the resources to to compete in that level.

30:18 Yeah, I'm with you there. There is definitely something you got. I think if you're going to play the comparison game, I think you got to make sure you know that you're comparing apples to apples or not. Sid, I think you had something. Go for it. To answer your question, Mark. I record it, I upload it to a Google folder, my editor takes it, does all the work with it, builds the landing page. So having a web page is super important. Then on the web page is the transcript as well as the show notes and time stamps. And then I jump in and I take the bus route blog, edit it just a little bit posted as a blog on my website on the Monday that the episode drops. I post about it on LinkedIn, tag the appropriate guest and or company.

31:12 And then on Tuesday I e-mail my e-mail community, which is about 500 people and I get really great engagement from them. Open and click rates. I see you jump on Tuesday and downloads and then I occasionally we'll post on Instagram about it. My podcast listeners aren't necessarily on Instagram, they're more on LinkedIn and I do more. Yes, I can do more, but you ask about what's my process and that's my simple process. I'm using what's being provided to me as relates to block content from Buzz Sprouts. So I'm taking advantage of those kinds of things. And I will also use ChatGPT.

31:52 I'll upload the transcript to ChatGPT and say, hey, give me an idea for an engaging LinkedIn post for this podcast episode. And it does. And then I typically edit it, change it up just a little bit. But I'm using the tools that are in front of me and what's being provided so I don't have to do a lot of extra work. But again, I can always do more. Thank you, Sid. Thank you for the details there of each step. I think that's really helpful to a lot of people who may be trying to improve or even create a system for the themselves and understand what you're doing. I think I want to go to Nick real quick. I know there are others who want to chime in and I'm going to come back to you. I just want to go to Nick because I see some stuff going on in the chat and something you just posted there, Nick, I think that's important to share too.

32:42 And if you want to elaborate on that, by all means, please do go for it. I put in the chat, it's 20% production, 80% promotion. And I learned that from like the business side of things. Like if you want to have a successful business, having The thing is a big first step, but who's going to find it if you're not marketing it and promoting it? If we talk about the 8020 rule, 80% of your results come from, is that what it is? 80% of your results come from 20% of what you do, and 80% of what you do only yields 20% of the results. Yep. In my opinion, and I've talked about this here on the podcast a lot, people spend so much time on the production of it, and they spend only a fraction of that time actually marketing and promoting it.

33:27 How are you expecting people to find your show? Are you expecting people to find your business when you're not actively promoting it? And I sympathize with the situation because that 20% is what I'm calling it. You're spending hours of time at moments just to produce the show. So it's like, how am I supposed to spend more hours promoting the thing? And I think kind of what we're talking about here, like find one thing that you can do, one piece of marketing that you can use to move the needle and start with that. And as you become more comfortable, start introducing more ways to market your show. I'm 100% guilty of when I launched the 95 podcast, I tried to be literally everywhere, Facebook, Instagram, I don't think I was really doing TikTok that much. So that might have been a little bit. But Twitter, blog posts, newsletters, like everything all at once and it's, it's a lot.

34:24 It's overwhelming. And you can't truly figure out any of those modes of marketing when you're stretched so thin. I don't necessarily think that there's a right place to start as far as picking one, but maybe pick one that you're the most comfortable with or the most familiar with or the most excited about and start with that and start to figure that out. Start to really dial that piece of marketing in. Like for me, I'd probably choose newsletter. That's probably where I would go first because it's got the IT can have the biggest impact in my opinion. And just really dial that in. Once you have it dialed in, there's all these tools out there that can help you with automation, help speed up the process. A is made things so much quicker and streamlined where you can start almost outsourcing some of your work that you're currently doing on that to AI and then start introducing another form of marketing.

35:18 Now maybe you want to start doing Reels on Instagram. So now you're building that that media business around your podcast, and I think that slowly building on top of that, you're going to start seeing more success overall. But yeah, that's my two cents. I'll get off my soapbox. So I just went to the Reddit post itself and I one of my favorite things is to go and read all the comments on the actual post. And I'm reading things like my 23 year old daughter manages the podcast and she does all the editing. And 1st you got to go to video. And I'm reading a huge long list of places where someone posts the links. So I'm reading everything except for the one thing that I consider the most effective way to market your podcast, and that is to be a guest on other same niched podcasts. So I went ahead and I posted that. And then after that for me, newsletters and of course the shorts and the whole blah, blah, blah. But gosh almighty, yeah, the guesting thing is just so effective.

36:37 It really is. And I think that's a great point. And it feels I to me, it feels like an easier lift when it comes to promoting the podcast because all you have to do is sit down and have a conversation, right? To me that that feels easier than creating pieces of content everywhere and putting it all over different platforms. Yeah. Right. People get a sense of your personality the way you talk. They kind of make a decision as to whether or not they want to check it out or even subscribe because of the things that you're saying on the on that particular show that they're listening to. It really is very, very effective.

37:18 And, you know, maybe one of these days we will tackle the subject of how to be a really good guest on a show. I think that I think that would be. Yeah, I think that would be good. Yeah, I'm going to go to Sid and then I want to read something from the chat as well. Go ahead, Sid. I just was curious. I don't have Reddit so I'm curious Dr. Did he get any good advice? Sound like he got a lot of pitches for services, but did he get any good solid advice? I mean, the very last one on the list is start by moving, moving to video using Riverside FM, then record, perform all of your current content activities, then use your transcripts. I mean, there it's, it's a lot of advice that is good. However, none of it had anything to do with guesting on other shows.

38:15 So. I've been listening to what you just said, though. I mean, if I'm him or her, I'm overwhelmed. Yeah. Like, what do I do? This didn't answer my question. Like, yeah. So anyways, it's just unfortunate. Sometimes when you post questions in those kinds of forms, you get solicitation and then bad advice and then honestly so much advice that it feels overwhelming. Yeah, I'm not seeing a huge amount of solicitation. There are some, but mainly things that what other people are doing, which like I said, are good add-ons but are not the meat. Absolutely, yeah. And here's the order in which we're going to go 1st. I'm going to go to Nick because he wants to say something about what you're talking about Dr.

38:57 And then I know Jonathan has something and I still want to get something. Well, I'll just say Dave in the chat was pointing out and we talked about Dave recently and how he's got multiple podcasts and I think the number is 8, maybe 9, he said. But and he was saying for him and his team with multiple different podcasts, it's really difficult to do the promo for each separate podcast. And I would imagine that would apply even for guesting for you, Dave, because if you know, you're, you have one podcast that's probably completely different topic from the other. So technically you'd have to do a completely different guest spot on another podcast. And that would be 8 different guest spots if you're trying it that way. So yeah, that that can be really challenging.

39:39 I would love to hear more about what you do do. And I was hoping you could come up on stage, but it looks like maybe you can't. And real quick, just want to say break a leg today, Dave. I know Dave is speaking at Podcasting Made Simple live, That's Alex Sanfilippo and pod match. They're putting on that. They do it every quarter and Dave is a speaker there. So good luck. I shouldn't say good luck, right, because it's a stage thing. So break a leg, Dave, looking forward to hearing how that went. OK, Nick, you wanted to add on to something Dr. was talking about. Go ahead. Yeah, I'm the guesting on other shows. So if you don't have the bandwidth to be creating and promoting your own content on other platforms and channels, I do think what Dr. Sands guesting on other shows is a great way to do it.

40:26 And on top of that, if you have a little bit of budget that you can throw at this, and I can't take credit for this idea this might have, I think I might have heard this from Pat Flynn or some other creator. But if you do appear on shows, you can offer that podcast host money to promote those episodes, to promote those social media posts, boosts the posts that they're sharing on social media. Put some advertising spend behind the episode that you are on and that can help get the episode out in front of more people without you having to do any extra lifting, without you having to do any extra work. Even if you're throwing 20 bucks at it and saying, hey, can we put some ad spend behind this episode or the social media post you're putting on this, that could have a pretty massive impact. Yes, I'm following.

41:16 I'm tracking. So instead of hitting the I'm going to give you some money for you to boost this. I would first go for the low hanging fruit and say, hey, how about an ad swap? I'll promote your episode on on this, you know, for a week and you promote my episode for a week on yours. So how about an ad swap? If you don't, you can do the guest swap and the ad swap for going to say you can do both of those. And then after that, then I would say, yeah, throw some money at it. Maybe do even a newsletter ad swap or, you know, pay some money for someone to promote your show in their newsletter. So that's my yeah.

41:57 That works really well. My friend Anna Xavier over at the Podcast Space, she does a great job of newsletter swaps and promoting other podcasters, other podcast professionals, etcetera. Check that out if you want some examples of it. All right, Jonathan, coming to you. What did you want to add to all this? So first thing I want to add and remind everybody to stop comparing yourself to other people because they're at a different part of their journey than you are and you need to set up a system that's going to work for you in the time of life you're in. The other thing I I would say is the only way that you remain consistent, the only way that you are able to do these tasks is by building a system that works for you.

42:41 So start by defining your consistency. How many times you want to post, decide on your platforms, which two platforms you want to make your main platform and your repurposing platform, and then start creating content based on what works for that. I always recommend long form first because a long form piece of content like a newsletter, A blog post yields many more short form pieces of content. So really focusing in on, you know, making the most out of the, you know, get the biggest bang for your buck. You can create a blog post off your transcript, Then you've got a blog post that has a ton of information you can post on on your socials. So really just digging in and creating a system for that. Cuz that yeah, that's what I do with people anyway, so. And I appreciate one of many of the things you said, but one in particular that I wanted to focus on for a second is that you stressed 2 platforms picking just two. And I like that because, yeah, the overwhelm subsides a bit after hearing that, right?

43:46 It's like, OK, I don't have to be everywhere. And I will say, I mean, I think I follow that strategy to a degree. I think the places that I really focus on the most are Instagram and LinkedIn. And then what I do is I still want to be on the other platforms because you never know, right? It just, it will potentially increase discoverability, but I don't want to sit there and overwhelm myself with all the platforms. So I essentially just make sure that I'm making my content for Instagram, making my content for LinkedIn, and then I'm taking that content and repurposing it to the other platforms. And then for the most part it is like I'll just post. I, I don't want to say post and ghost, but I'll post and not care, right?

44:33 Like there, there is something an attachment to the, the main platforms I've chosen. I do want to see the content I put out there succeed or, you know, bring in new clients or get a lot of views, whatever those goals are. I do want that. But, and there's not that pressure knowing that, OK, all the other platforms, I'm just posting it there and hope maybe people will find me. I hope that makes sense, but it just takes a lot of the pressure off just knowing, OK, I'm only focusing here. Instead, Dr. wants to respond. I'm going to give you that chance to do that. So does Jonathan, and Michael is on stage as well, and I want to hear from him, too. Go ahead, DRI. Agree with you Mark, and it's not a post and ghost, but it is a post and Oh well, whatever happened happened kind of feeling yeah.

45:19 And I also wanted to mention that if you're going to throw money into advertising, you might as well throw it into advertising on podcast apps because you know that those people listen to podcasts for sure. You know, if you do, if you do Facebook, you're hitting a lot of people that may not even know what the word podcast means. So you're wasting your money. So if you hit the podcast apps some, there's quite a few of them that have advertisement that's really, that's really a smart way to spend your money. Agreed. Agreed. Yeah, advertise on a platform where your audience is, where you can normally find your audience.

46:02 Yes, you can find them on social media, but you got to weed through all the others who may not be your audience. Getting in front of a podcast audience has a lot of value there. Yes, Jonathan, go for it. Yeah. Just quickly, I also wanted to say that I start people with two Plat 2 platforms. If you're starting to create content 2 platforms, as you grow and as you get good at creating content, it becomes much easier. So you can create more content, you can repurpose more content, you can be on more platforms. But omnipresence is not a real thing when we are a small business. It's just not a real thing. I understand we want to think that it is, but it's not. So don't you're going to, you're going to burn out trying to be omnipresent.

46:44 And the other thing is I just don't, I don't recommend cross posting wherever possible because you want to have fresh content on each platform each day where at least optimized for the platform, not just posted there by a cross post. So Jonathan, would you then say I want to just challenge that for a second because my thought process is better to post something on those other platforms than nothing at all. Would you disagree with that? If you're starting, I would disagree with that because you're going to get, you're going to get pulled in so many directions. You're going to have something go really well on, you know, TikTok and think, Oh my God, I need to be focusing on TikTok. When really if you're focusing on the two platforms, one that you like and one that your people are on, you're going to be able to create content that you can use and repurpose over those platforms later and not lose any ground.

47:33 Because if you're posting on 8 platforms, the chances of something going viral on one platform and not on the other. And you know, you feeling that pulled to go over to the platform you're not paying attention to, you know, it becomes confusing and then you don't you're not consistent on any of them. I can appreciate that, especially with that asterisk of if you're a new podcaster, yeah, you're going to get overwhelmed. I that I get it. I, I'm on board with that. I think because one of the things, the advantages you get to really learn about those two that you're focusing on and what works and what doesn't. And then you you can take that knowledge and understanding and see how it applies to the other platforms.

48:18 There will be differences, but I think once you really get comfortable with the one or two that you're focusing on, the others start to make a little more sense, even if they are different, right? Because it's like, oh, Instagram does this but TikTok doesn't. OK, got it. But like you have to 1st go through the experience of knowing Instagram to be able to see those differences. Right. And understanding your client, I think that's the most important thing you can get out of that. First, those first two platforms that you're posting on is understanding your client so you know what type of content your client likes, so you can reproduce that on the other platforms. And, you know, and then knowing the difference, like Instagram is relationship based with the algorithm and TikTok is interest based with the algorithm.

49:04 What does that mean for how my content's going to be seen? So yeah. Yep, Gotcha. I'm with you, Jonathan. OK, let's check in with Mike, who's joined us on stage. Good to have you back up here. Mike, what did you want to add to all this? Yeah, I put this in the chat, Mark, but the and. I agree with almost everything that's been said from stage, but I think there's two things that that we're missing. And I know a lot of people that have grown some pretty significant audiences, but started off as just themselves. And the two things that seem to always be in common is, number one, they guide their listeners. They've got some type of call to action, for instance. You do it every. Every day when you say, hey, if you're on Clubhouse, share this.

49:46 However, Clubhouse lets you if you're listening to the podcaster, share it with another podcast, But you got to whether that's sign up for the e-mail, whether it's share this podcast, whatever that is. But the other thing I find that people who grow significant podcast that start as an individual is they encourage people to rate comment, whether that is on a specific podcast platform that they use or give them some other place where they can leave comments and they engage their audience directly. They respond to every comment that is posted until they can't. And usually by that time, they've grown the podcast to a point where they might be able to bring somebody on through Fiverr or Upwork or something to help them continue to engage the audience.

50:35 So those are two kind of key points that I don't know that we've really covered in the discussion. Yeah, thank you, Mike. That second point, again, please forgive me 'cause I missed some of it. The first point, loud and clear. At the second point, point go, just give me a synopsis again, ask for comments or a way for people to give input, whether that's on a the actual podcasting platform they used to listen to or someplace else and respond to every comment until you can't, until you don't have the bandwidth to. And by that point, hopefully you can bring somebody on to help them to help you continue to respond to the audience. But I think that if you're trying to grow a particular audience, if somebody feels the personal connection, not just from listening to you, but because you've actually engaged them when they've commented, they have people in their community, they're going to say, hey, Mark Ronic has this podcast.

51:32 You got to listen to it. I asked him a question and he got back to me about it. And I think that that's that's probably the single most important thing that we haven't really gotten too in depth in this discussion. Yeah, thank you, Mike. I think that's so important. A lot of, I think a lot of us, even if it's not a conscious thought, we think that people are going to respond, right, that they'll just respond. But but we have to ask. If you're not asking, you're not going to get people to comment. Yeah, that reminder, thank you of continuously every episode ask people to comment. What did you you know, and, and give them something that they can actually comment on. Don't just ask them to comment, but give ask them a specific question or questions that they can bite their teeth into and give you a a good response. But yeah, it's so important to get to keep asking for whatever it is you want your audience to do. You can ask your audience what questions they have or use those comments as well to help you come up with content that your audience has said.

52:35 There's a demand for this information out there because you've engaged your audience in that way. Yes, agreed. Thank you, Michael. I'm going to go to Amanda and then some Baza who's joined us on stage. Go ahead, Amanda. I just want to like really like exclamation point what Mike said there because I, if that's not the main reason you don't try to put it in the other places, like I don't know what is. Because if you're just putting it on a feed, there isn't always the easiest place at or the places that are there haven't trained you to be able to comment and respond like YouTube would, Instagram would, Tiktok would. So I think if there's one reason to put it, put the effort in to put it those other places is it is to build that community.

53:19 So, Mike, such a great point. Yeah, yeah. Great. And thank you for tying it all together there, Amanda. I think that's really important too. All right, some baza coming to you for one of the last words. Good morning to you. What did you want to add? Good morning, Mark. I just wanted to give a tidbit 2 cents on when you said you're only on Instagram. You can use metasweet and it will direct your stuff onto Facebook and Instagram at the same time. So you'll have hits 2 for one. I just put it on the chat. Yeah, 100% great suggestions in baza. Yeah, if Instagram is your place, you can easily make Facebook your second place without having to do a lot of the extra work because it's all centralized in that Meta Business Suite app.

54:06 I definitely take advantage of that from time to time. I don't always use it and I certainly do use it from time to time. It is helpful. It is a time saver. Great tip. Thank you. Some baza. And with that, I just want to remind you again, please, if this was helpful today or if any of our episodes have been helpful to you, please go to podcastawards.com. Give us your vote for Adam Curry, People's Choice Award and education. We're under the TS for the podcasting morning chat. We are back tomorrow, 7:00 AM Eastern Time, as we are every Tuesday through Friday over the summer. We'll be back to the Monday through Friday thing after the summer concludes. So until tomorrow, make it a great day everybody take care.