353 - Our Favorite Podcasts and First Takes on GPT-5

0:04 And morning podcasting morning chat today is Friday, August the 8th 2025 and today we're talking about the launch of ChatGPT 5 the pros and cons of being a content creator. What is your go to platform audio or video for consuming podcasts and what are the go to podcasts that you must miss, must listen to or watch? Can't miss each week or episode? And we're sharing our wins for the week. You might notice Mark is not here. He is out for the day traveling to his event that he's be at next week. So give us 30 seconds and we'll be right back and get this conversation started.

1:21 Good morning again, everyone. I'm Sid Meadows and I'm your host this morning for the podcasting morning chat. Mark is had to start his trip early today to get to where he's going to be his count camp counselor for next week. So the crew and I are holding down the Fort this morning. So joining me, producer Ashley, Dr. Nick and Jonathan are on stage. Maybe we'll have some more people joining us. Just a reminder, if you could take, click that little button at the bottom and share this room. However, Clubhouse allows you to share it, invite some people in. Fridays are a special day for us to share our wins and we got a lot to talk about today. So we're going to go ahead and get this party started.

2:01 Nick, we're going to kick it off with you and the launch of ChatGPT 5. I know there was announcement yesterday. I think Jonathan actually watched the live stream of the announcement, so he might have a few things to add. So Nick, take it away. Thanks. Say, good morning everybody. And yeah, Jonathan, I, I definitely want to hear from you because I wasn't able to catch the whole live that I did yesterday. But yes, we talked about it earlier this week during Newsweek that GBT 5 was coming and surprise, it is here, just launched, like officially launched it yesterday. They had a whole event around it. And it's probably one of the first times that they've launched an upgrade. And the same day everybody I believe should have access to it now and that it doesn't matter if you're a free user, a paid user, you should have access to GBT 5 in some form or fashion.

2:54 One of the biggest things I know we had a small discussion on Wednesday, DI brought it up when or maybe as you said, when should we use the different models, the GPG 4 O, the O3, the O 4, all of that. That's going away. The models that the old models that existed or that we've been using, I think after so many days, they're basically eliminating them from the drop down list. You can go back in the settings and reactivate them if you really want to, but the whole idea with GPT 5 now is there are different models with varying degrees of complexity or reasoning, but you're not going to have to think about that based on what you asked ChatGPT. ChatGPT is going to decide if it needs to use a more complex model for deeper reasoning and thinking or a simple model for smaller asks.

3:50 So they're kind of taking that on. The AI is going to sort out whether or not they need to do that or what needs to do. I mean, you just get to ask the question, which is kind of cool. Aside from that, which I think a lot of people are going to be happy about there, there haven't been like phrasing features added into ChatGPT with this new model. It sounds like it's gotten a lot smarter, a lot faster, pretty much like every upgrade that we get. But one of the things that I don't believe was available in ChatGPT up to this point was the ability to build apps on the spot from a single prompt. You can type in what kind of application, game, whatever it is you want, and ChatGPT can build it, and you can use it right within ChatGPT. Now, this was a feature in some of the other models like Gemini, and Claude was the first one to do that. But that's coming to ChatGPT now. And from the few demos I saw, it was pretty darn impressive the kind of applications it could build on, just a single prompt that's kind of fun to play with.

4:50 I would definitely check that out. It's if you've never done coding like I hadn't done for the longest time and started playing with these AI tools that can do it for you. It's like the limits are endless what you can do with tools like this. So it's it's kind of fun to play with, especially for your own personal needs or anything you want to try building or see how what is possible. It's pretty fun. Nick, thanks for sharing that. Can you give us an example of an app that you would want to build in it? I love that they're taking the complexity because we did, I did ask that question how you know which one to use. So I love they're taking that away and they're going to just take that on their own and based on your question, determine which model to use. So that's really cool.

5:32 But what's an example of an app that you might just sit down in a few sentences, say hey, write this app. It's not content related, content related or podcast related, but I had built like a budgeting and finance app and this was actually Gemini that I did it, but I want to test it and tragic BT now where you essentially I I created these different finance buckets. So I had like my bills and then another bucket for subscriptions and another bucket for maybe like eating out, things like that. And I was able to set specific budgets for those buckets. And then I can log a transaction. So anytime I make a purchase, I can log that transaction and say, OK, this was a bill or this was dining out.

6:16 And it essentially subtracts from the budget that I had there. So I know where I'm at with my finances. That is an example. I, it wasn't a single prompt. It worked for a single prompt, but then I continued to refine. But that's what's kind of neat with this. What they're calling vibe Coding is the app comes out and if you want to change something about it, you just say change it. I want this to function in a different way and then it rewrites all the code and then the app functions in a new way. So that's really cool and that's a very creative idea, right? But when the use of the term app, I think about something, you go to the Apple store, the Android store, and you download and put on your phone.

6:58 Will it take it all the way to that level? Or is it just an app if you will, that resides on ChatGPT? That's where the my disappointment comes in because it is something that just resides in ChatGPT. I've not having coding background or experience. I've tried taking it to the level of like, OK, let's put this in like a mobile app that I can have on my phone and there are a lot of complexities that I don't understand. So I haven't been able to actually get it on my phone yet. Yeah, that is the limitations that it is. It's a web app is more the term and it does live within ChatGPT itself. And then if you do have the coding experience or the the background or using AI to probably figure out how to get it into an actual application.

7:47 But yeah, I haven't. I haven't gotten that even. Would be really interesting to think about and then we're going to go to Jonathan. It would be really interesting to think about how you could take like the transcripts of your podcast and upload them all into ChatGPT and make some kind of app out of it where it's like ask the podcast guest a question or something. I don't know if you're really interesting to see how you could take the content you've already used, turn it into an app that people could start using, you could share, people could start using to get more knowledge, if you will, from your podcast guest. That would be pretty interesting. All right, Jonathan, you watch the the announcement and that was called the party. What were your thoughts about it? Do you really want to know my thoughts? You need to take some lessons from Apple on how to tell a story because man, it was boring and dry. There was actually one really good story about a woman who would was going through cancer and how ChatGPT kind of helped her even make decisions that her doctors weren't willing to help her make.

8:48 That was a It was a really sweet story, but that was the only one. However, a few things ChatGPT 5 is now out and all the other models are no longer in the drop down. You have ChatGPT 5, which is listed as their flagship. Let me double check quickly yeah, their flagship model and then it says other models and that's GPT 5 thinking and then the upgrade, which is GPT 5 Pro So and that's the $200 one. So yeah, it's already out. Couple things that did come with five is it supposedly has faster image generation and it obviously goes like Nick said between the two and I believe there's Sora video generation in faster Sora video generation within the plus model.

9:37 I'm guessing you probably still need credits for that. I'm not sure how Sora works. I haven't used it. I only. Use Google VO. They definitely focused a lot on coding in the live yesterday and there's a lot that it can do coding wise, but it was really boring so I didn't pay 100% attention to what they were doing. They made a lot of apps. They OK, they made a lot of apps. Is it living on YouTube and I didn't see that Dr. has a question for you. Is it living on YouTube, Jonathan? I believe it is, yes. OK, I might have to go try and watch this boring announcement. Dr. What is? Boring. Is this rollout happening like Jonathan, do you have the $20 version or do you have the $200 version? I have the $20 version. OK.

10:19 And yours is already. You're already looking at GPT 5, right? You're not. As of yesterday, at the time of the announcement, yes. I'm looking at mine and I still have the little drop down menu. Refresh on your browser button because I had to refresh on my browser button yesterday and it popped right in. OK, yeah I just hit refreshed and it is still. I still got the down menu of all the different. Are you a paid member, doctor? I am, I'm a, I'm a, I'm a $20 member, yeah. My guess is like with a lot of these, they push it out, they start rolling it out to all the users. So I would say within for sure within the week, I would imagine you'd have access to it, but OK, you could try logging out of it and logging back in and sometimes that'll take a refund on it.

11:07 OK, great. Thank you. So there was also a question in down in the chat that Michael brought up, which is can you export the code for the app and put it somewhere it could live on your website? Nick is saying yes, you can do that. Nick, can you talk about that for just a minute? So when Jet GPT writes these apps and does all the coding stuff, it actually gives you all of the code. So yeah, you can see the the app and like use the app that it creates. Then it also gives you the code as well. So you can take that code and bring it over into something like your website or in another more traditional code editing software to build an app.

11:47 Well, so Michael, I've played around with something like what Michael's talking about specifically. It is very important that if you're going to do something like that, say you want to change something on your website, you don't understand how to do it. You can take, you can get ChatGPT to do that for you, but it needs to have contacts of your website. Like if you just say build me a web page that has XY and Z on it, it can do that. But there's so much going on in the background of your actual website, like your host, your, your website theme, if you're using WordPress, like all these different factors that play into it. So if you're going to do that to update your website specifically, you want to make sure that you give it as much information and potentially even some of the code from your actual website, because then chat BT is going to have a better understanding of how the website is structured, what is all involved. There's some plug insurance that it has to factor in and you could potentially have it rewrite code to completely redesign your entire web page if you wanted to. And then you would take that code, copy it into like where your website code actually exists and it would actually update your entire website.

13:00 Contacts is huge. I've learned that a lot of the things I've tried to do, I, I don't give it a whole lot of contacts, then it sends me down a rabbit hole until I give it more information about my specific setup. And then it's like, Oh yeah, we did that all wrong. We have to completely redo this and then it'll go do it correctly. It's getting easier and easier to become a quote UN quote vibe coder for other people. Like that or not, it's up in the air. Well, I would say that I think there's unlimited ideas that can come out of this and what you could do with it. If any of you decide to do that and create an app and put it on your website or something, come back and let us know and tell us how you used it and give us the URL so we can go and test it out too. I think it would be a pretty good thing, right? So any other comments about ChatGPT? Michael, I see you're making another comment in the chat. Let me see.

13:48 Do you think that that would let you change other parts? Just so don't think that chat would let you don't think that would let stat GPT change the other parts of the website. OK, so that's about control and which one, which parts can it change? Which parts can it change? OK, that's above my pay grade. Nick, you got anything you want to add to that? That's actually a good question, I would test it. A lot of these like in chat apps like Clot started doing Gemini and now ChatGPT, a lot of what it builds is more like the front end functionality and that all works. But usually with an application or not, usually every time with an application, you have a back end where all of that information is being stored into like a database. And that's the only thing I'm not sure about. If chat PT is only building the front end of it and you go put that on a website, is it going to be able to save and retain that information?

14:46 Or if every time you load that app up, is it going to kind of start fresh? So if you had an app that needed information stored, like my finance budget app that I was talking about before, I want those transactions held. I want to always be able to come back and see what my budget is at. So something like that. You need the back end piece of that. Just store that information. But it would be interesting to test out. My God, I don't have a solid answer. Jonathan, do you have anything? Yeah, I don't have a solid answer. I know that in everything they were showing yesterday, they were fully functional apps that were being used. So I'm assuming there's a back end. But again, that's on ChatGPT. So if you move it elsewhere, I don't know where that back end stays. I'm not sure. I mean, if it's fully functional, I would guess the back end would be on the web page that you're keeping. Adam says as long as you integrate into your into your code, then it's compatible.

15:39 So there we go. I just checked and I do have it. I actually put a note in the comment as well, comment section as well that it's really colorful. It's got Blues and oranges and paints on it. So you definitely know that you're there and it's new because it's not a white screen now, it's a colorful screen. So that's a good indication that you actually do indeed have it. I do think as with anything new, especially in the world of AI before you and they'll be a lot of chatter about this online and whatever platform is your favorite to be a lot ton of chatter about this topic and what it can and can't do. I just would encourage you to do your own homework and your own research before you dive too deeply with publishing something or doing something. Just make sure you understand what it does and doesn't do and how it will and will not impact you and your work before you go too deep in.

16:28 And so I think it's just important to to do that with that Dr. you back. Not yet, sorry. Not yet. OK, no worries, we'll move on to the next story. So we have another not even another story. DRS got something she's going to talk about, but so before we so this is kind of an icebreaker question. We'd love for any of you guys to come up and right raise your hand, come up on stage and answer this question. So the question of the day is what's your go to platform? Whether it's audio or video? There's a two-part question like what's your go to platform audio or video for consuming a podcast? And when you think about it, what is your go to the say shows podcasts that you just can't miss each week or each time that they drop an episode? So Jonathan, do you have something that's like go to Well, first of all, what's your preferred platform audio video? And then what's like a couple of shows that you just make sure that you listen to the minute they come out. Apple Podcasts and Coffee Social and The Story Lab Obviously those would be the only ones that you're not to miss. You've already heard them much though. Well, yeah, but still I get to hear them again on my favorite platform.

17:41 I also do you listen to a few others. I'll give one of my guilty pleasures. I listen to the Debate the News podcast when I'm not there live participating in that podcast. And it's called Debate the News. Yes. OK, that's pretty cool. Is it both sides debating the news or all three sides debating the news? All sides debating the news. Sometimes it's OK, sometimes it's a little crazy. OK, that's interesting. Long episode so. Oh OK. Yeah, I've noticed this trend of episodes getting longer and longer and longer. An hour and 15, the next ones an hour and 30, the next ones two hours. I'm like, Oh my gosh, guys, let's quit. All right, Ashley, what's tell you on this question? Good morning.

18:25 I use a combination of Spotify and Apple, and the podcast that I can't miss is called 20,000 Hertz and it is by an audio engineer and podcast producer named Dallas Taylor. And 20,000 Hertz is all about recognizable and interesting sounds. DRI saw one the other day that I thought of you it he goes and he interviews the mix engineer and the person who does all the cues for Jeopardy and they show how their board works and how the sound cues work. It was very interesting. So I would love that. Ashley, what was the name of that show again?

19:06 That's called 20,000 Hertz and it's by Dallas. Taylor I would love that. I am a Jeopardy fanatic. Today is Friday, so Friday we play Tipsy Jeopardy where we're drinking a little bit and we think that where the funniest thing is going my. Goodness, it's Nick. What about you? What's your listening platform? And then what's like a couple of shows that you just make sure you have to consume? So the app that I use is called Snipped SNIPD, fairly new. I feel like we talked about it here in the morning chat before, but it's got some AI summarizing and stuff like that built into it, which I kind of liked.

19:50 But I haven't been listening to a lot of podcasts. I've been on a big audio book yet so, but I've been behind on a lot of the podcasts. You're spreading out your knowledge base there, which is good. So nobody's come up and join us just yet, but drop down into the into the chat. Like what's your #1 show that you listen to like every week or every episode that launches? What is it that you're listening to so that we can just all kind of know? Dr. Did you have a question? I was going to give you my little list. All right, well go give us your list. OK I'm an Android girls so I listen to on pocket podcast. I am an audio only, an audio only kind of gal and my go to's are the feed. They come out once every other week and boy they just. If you are lacking in podcast knowledge, this gives you St. cred.

20:49 Just regurgitating some of the stuff that they say every other week. It gives you a little St. cred. It's really good. Also, I like business podcast spotlight. The host of that is Megan Doherty and I do like that one. I'm looking at my huge array here of of things that I subscribe to the podcast manager show. I'm always listening to that, you know, I just have so many. But those are those are my go TOS. So I'm with EDRI have so many that I mean almost too many. I did go in last week and clear out some that I hadn't listened to in a while just to get up the, you know, my up next feed on Apple cleared a little bit.

21:29 But there's a couple that just like for me that I just don't miss, which is our leaders lead by David Novak. I talked about that one before Finding Mastery by Doctor Michael Gervais. I've also mentioned that before. I love listening to the story Lab Jonathan, you do an amazing job with that. I also really like Katie Brinkley show Rocky Mountain Marketing and then her Sideshow. That's her 9 minutes, less than 10 minutes show where she's giving a really quick little tips. And then I've got a couple of real estate shows that I listen to because my real estate investing faster freedom show. I mean, unfortunately, I have way too many that I'd listen to on a regular basis. I think I might be able to raise my hand and say I have a problem.

22:18 And so anybody want to add anything to What show are you listening to? Hopefully not podcasting morning chat this morning. We're a little messy, but it's OK. Yes. All right, so I got to find this story. There was a story that was on Reddit that Dr. found that we thought was really interesting. It was actually a question. I'm going to let you take it away. This was spurred on by a subreddit that I found under content creators. And we know that everything is not always a, you know, a bed of roses. So let's end the this particular segment on a high note. So give me your top cons and then follow it up with your top pros. Ashley, let's go to you first.

23:03 The top cons I would say grappling with, I know this is an ever used word, imposter syndrome, having confidence, finding confidence, believing in what I'm doing all the time. And I would say that the best thing about being a content creator is I actually think of myself as a multi faceted content artist. I tend to adopt the frame of make art, not content, although I know there is a distinction, but I think that they're making content. I get to be more creative. So I'd say that's the big pro. Awesome, awesome, Nick, how about you? I would say con wise I'm a textbook over thinker and I will. Get very.

23:46 Deep into my head about the different types of content that I want to create kind of get trapped in the topics in the videos themselves. So for me that is the biggest con is that I introduce a an opportunity for me to. Way over think everything. The pros I like creating, I like the the video editing process. I like building new things and learning how to create cool effects and videos and things like that. So I it's just, I don't know, I I like learning, I like exploring and creating. Simple as that. Awesome, awesome Jonathan. What is it about content creation that just bugs the crap out of you? Well, very little, because it's what I teach when I love to do. But the opportunity for the overwhelm, I'll say that that's one of those things that can get in a way is that opportunity for the overwhelm.

24:41 So that's something that is a con, a pro, all of it. I enjoy the creativity. I enjoy the ability to actually, you know, come up with ideas, actually think them through, learn about new ideas. But yeah, I do content and I teach people how to do content. So I have to love it. Awesome. Did you're up? So for me, one of the cons is just the Jonathan and Nick talked about this a little bit. It's just like the focusing in on the idea, like the topic, like what is the thing I'm going to talk about? Because I end up having so many ideas, right? And so I get a little overwhelmed with it. I overthink it.

25:24 I write down ideas and then I make a video like all that sucks and you know, those kinds of things. But so that part for me is like, what's the thing I want to talk about today? Then I also say that the other thing that I'm struggling with right now, Jonathan, I should jump into your challenge. Like what are my pillars of the things I want to talk about and does it need to be consistent across all platforms? And so I'm thinking about that a little bit. What do I, what do I love about it? And what I think are some of the pros is I really enjoy making videos. I think they're easy to make. I hate adding editing them, right? But I really enjoy like the actual creation of the video more so than I do like creating text and images post. But I really enjoy, you know, creating videos. It's a lot of fun to me.

26:11 I love doing different, you know, scenes walking around my yard and that kind of stuff. So there's a lot to love about it. But I think just getting clear on what it is I want to talk about and why I want to talk about it is probably my biggest struggle. Agreed, For me it's always coming up with something new and when I say something new I just because I know that there's really nothing new. It's all it's just coming up with a different angle of something and making it sound new. And I'm a creative, so my most creative moments are when I'm near water, if I'm in a pool, if I'm going to shower, if I'm in the ocean, anything like that.

26:53 For some reason, that's when I get all of these really creative ideas. It is crazy. I had an astrologer do my chart and she said, well, it she's not surprised because, and I don't know what this means, she says because I'm a double Cancer, which is double moon child. I'm not sure what that has to do with it, but she she nodded her head all the way through when I was talking about this. Anyway, I love getting this formulation in my head and then kind of as I'm doing my swimming laps, kind of reverse engineering it and then getting into the kitchen or getting in front of my computer and making it happen.

27:34 So the little mustard seed of a, of an idea that happens in my mind to the fruition of it. So that's what I like the most. I think that's all very interesting. It's great to hear everybody's thoughts. We'd love to hear from all of you down in the audience to either drop over in the chat or raise your hand and come up on stage. Moderators up here, we're kind of lonely this morning and hint, so come and share with us. Like what do you think are the pros and cons of content creation? And we did have a question down in the chat that Adam Ash, which I think this is a really great question, which since there's so much AI generated content, does that make you feel deflating content?

28:15 Anybody want to take that? Get me started, Adam. So there is a lot of AI generated content and to me that's the content that feels fake almost because it's not. People aren't putting their original thought into it. I don't get deflated by it because people can tell what's real, what's not. I'm not going to go off on a tirade. But actually, actually, Ashley, we should put this down as a topic to talk about one day, maybe when Mark is back because I think this would be a really good topic about AI generated content versus original content. And since we've had a couple people join us on stage. Thank you both. So Janae, what would you like to add to this conversation? And good morning.

28:57 Good morning everyone. That is a beautiful question. And I, and I said in the comments, no, it does not deflate me because just yesterday I spoke with a 30 plus year publisher on the podcast and they asked him, what do you think? Right. You're a publisher, you're publishing book. What do you think of this AI generated content? It's like, yes, the number has risen up on how much content is being created, but guess what? It doesn't have the human aspect of it. And that's how you can tell the difference. It does a lot of the grammar, the correction, sentence, formatting work for you, but it doesn't have the human story. So I did a video about this the other day on LinkedIn, Janae this very topic because so many people use AI and type in and I'm just going to use the example using the video, write me an 800 word article about this topic and include these three points.

29:51 Well, within a minute you got an 800 word or so article. You can copy it, paste it to your website, and now you have a blog, right? If that's what you want to do. It's totally AI generated and it doesn't have any of your original thoughts or any of your original ideas. And I think a better way to use it is to brainstorm it. And I love doing this with chat TPT and taking it and say, OK, I want to write an article about this. And I want to include these three points. But before you draft the article, I'd like for you to ask me a series of up to 10 questions, one at a time so that I can add my thoughts to this. And then it does it, it asks me a question. I typically am using the voice mode when I do this so I can just talk to it rather than try to formulate my thoughts and, and typing, right.

30:36 And then it goes through the questions and then I say, OK, now write a draft. And then I get a much better draft. And then I think the key to what you hit on Janae is it now includes my ideas, my original thoughts and my, you know, what I'm thinking about this particular topic. And then I can post something and feel confident about the fact that. Yeah, I used AI to help me and not do it for me. And personally I think that's a better way. It takes longer, but I think that's a better way to use it because it is again, coming back to these are my thoughts and these are my ideas and I'm sharing them. So I really enjoyed the brainstorming back and forth with the with the two different platform.

31:16 Where's the platform? So thank you for sharing that. Good morning, Matthew. Anything you'd like to add to this conversation? You too the wind out of my sail, Sid, I was going to come in here and ask, sorry, the actual question I wanted to, which was OK. You know, when you see AI generated content out there, but think about how many how much content you look at that you don't know was generated with AI. And maybe that should be a good barometer for us to check gut check ourselves when we use it. But then of course, Sid, you came in with a brilliant way to integrate the human and the bot and put it together into something that allows you to very quickly create a piece of work that probably answers that question and falls into that camp.

32:00 A really interesting part of what the discussion around this at the moment is the easy reaction step that I see a lot on LinkedIn to I've cause I've started using it a little bit more as now that I've released my podcast, I'm trying to do social media properly again. And I'm just seeing so many posts talking about how AI bad this AI bad that, hate seeing AI slop. And my immediate gut reaction is, yeah, absolutely. I just don't read it. If I pick up that it's it's got that AI edge to it. But then I think to ask a subsidiary question, if I'm ignoring it, why does it matter? And the with like what Jenae was saying, it doesn't make you make any other content less valuable.

32:46 It just makes it harder to find. And the thing that I would fear with the gut check, the immediate gut check that we do, the reaction to it that's so visceral and against these things like unfortunately the M dash has suffered greatly as a result of whatever changes they made to chat. GP4A very legitimate bit of punctuation and someone that I do a live stream with weekly has a partner who says, well, if the M dash has appeared in a lot of writing out of ChatGPT, it's probably because a lot of humans used it like that's why it's popping up. It's a reflection of of what it the data that it's been trained on. But all that is to say that the I find that I find that amusing.

33:30 Jonathan not legit American punctuation. I love the idea of American being a language. When it's based on English, I say that. In The Australian. Colonial state as well off off the back of English being able to say Australian. But yeah, but I'm I'm kind of rambling at this point. What I want to get at is what's the next point? What's the mediation point between this sucks and this is authentic human. That brings us to the stage where AI becomes an accepted tool that people use in a way that's acceptable and hits that median balance. Because I, I don't think we're, we're too far along now for us to be able to pick one side or the other.

34:12 Kind of like American politics, we need moderates in the middle. And I'm getting tired at myself getting angry at seeing a lot of AI posts. So I'm trying to think a little bit beyond it. It's really interesting. Like how do you bridge the gap between the two, right. And I have some thoughts, but I see that Nick wanted to comment. Go ahead, Nick. I kind of see all of this being a little bit more problematic is a lot of people's gut reactions as if something is done well or is cool or I don't know, is impressive that they find online. The first gut reaction is this is AI, and there's a lot of cases like scrolling through Facebook and things like that, that you come across a picture or something and everyone in the comments just ripping it apart saying this is AI, this is AI, this is AI, when in fact it's not.

35:02 That kind of hurts the actual creator, the artist. And then vice versa, you'll have AI generated stuff where everyone's like, Oh my gosh, you're so talented, this is so amazing. And I was like, OK, well that's clearly AI generated right now. I feel like there's no differentiating. It's just assumption and people just die on that pedestal. That's where I kind of struggle with it the most. Yeah, it's also a good point. Like Sharon put this down in the comments and I struggle with this. How do you identify if something is written by AI versus not or AI generated content versus not? Sometimes I have a really hard time. Sometimes it's super easy. Like somebody posted A blog post the other day and I was reading through it and I'm like, well, this is all AI generated. Like even the format of it, like I can tell based on the format of the way ChatGPT put things out. Like this entire thing is AI generated, so it's hard to tell. Matthew, I see you have a question, but I want to go to Jonathan and then we'll come to you. Oh, go ahead, Nick.

35:57 Just before if we do that to speak to what you're saying, my question to you would be, does it matter if it's AI generated or human generated? The short answer I think is no. Yeah, I think the short answer is no, Nick. I don't know that it really matters. As long as it's as long as it's scroll stopping content that's easy and good to consume and has an impact for me, then I don't know that I care where it came from. And again, it's hard for me to tell. That's kind of how I picture it too. It's like people spend so much time trying to figure out is it AI? Is it not AI when it should be? Is it this helpful or does this benefit me or am I giving enjoyment out of it or whatever like that?

36:38 That's the whole point of consuming the content. That's why you're on there. Doesn't matter if it's AI or human created. Is it having an impact like you said, that that's, yeah, I think that's a a cultural mindset shift in general with AI that we just haven't got to because it's still so new. Yeah, I agree. It's still so new. That's why I say, All right, Jonathan, what you got, ma'am? Just going on what Nick said, I think it matters. I think especially on platforms like LinkedIn where people are proclaiming their thought leadership, it matters if they're not thinking. I think you've got to, if you're a leader in your niche, you got to think about things for real. You got to put those ideas down yourself. And sure, AI can help you.

37:20 If you train your AI well, it will help you. It will sound like you and it will create content in a way that you create content, but you've got to do that work. If you're a thought leader, if you're on LinkedIn proclaiming that, then you better be thinking, I think. I think it matters. The stories that you add into your content, the little thing, do you do that or you make a huge difference in whether your content consumable or if it's just the same same old and spit out by ChatGPT? In our new business on our company page, one of the things that we wanted to do was to make big bold statements about the industry and about some of the challenges in the industry in order to drive conversation. And we going to do that in a mixture of text, blog and then video.

38:06 And we posted one of them this week and I did it in a video format, but I brainstorm with chat GT to your point jumped in. I have a folder that has all of our information about the collaborative network in it. And so I went in there and said, Hey, let's let's brainstorm some big bold statements that are, I think he's worth shock value, but have a little bit of shock value in him to stop the scroll, right, to get people to engage. And so I spent about 30 minutes brainstorming with it, who broke it into various different topics. And then I could put it into a Word document. Then I went through the Word document. I took out some of the things that weren't really relative, relative. And then I changed some of the wording of things that be more industry specific ways.

38:47 And now we're, to your point about thought leadership, That's what our position is, is to try to create thought leadership content that drives conversations, that makes people think differently about things in order to potentially have a positive impact in their business, right? And so I think it's this, that content is at least the topics or a combination of our thoughts and ChatGPT sauce. But then the content we're putting out around it is our thoughts, right? It's 100% our original ideas, how we're backing up those statements because they're either done in a, in a written text format or in a video format for the most part. So US talking or me talking about them to really try to drive conversations. So I do agree with you that, you know, if you're really trying to be a thought leader, then it should be your thoughts and not just a eyes. But with that, I'd want to head over to Matthew. Go ahead, Matt.

39:37 I love where the direction of this conversation is going because it starts to ask some really deep and important questions about our interactions with each other. Nick mentioning that it doesn't matter if it's AI generated or human generated. Jonathan talking about how it absolutely is because humans need to put in the effort to share their ideas. This comes up to a really fundamental question about whether the value is the origin or the outcome. It's a very philosophical one, which I'm very glad has come up finally after doing my new podcast Angle is bringing philosophy into. And I'm really glad you guys shoehorned it in for me.

40:18 Is it about the destination or the journey? Is it about the value or how it was built? And I think that asks some very fundamental questions about the nature of consciousness and all those kinds of things. But what I would urge people do when they're deciding for themselves, because I think going for the collective median as an opinion on something like this is where we're running into problems like the M dash being an issue, a flag for AI anywhere or people, as Nick said, asking the question, is this AI, whether it is or not, whether they continue reading that value or not, or whether the entire values completely disappeared. For that reason, do a thought experiment, a couple of thought experiments with a few examples in your head, and try and figure out where you land ethically, existentially, metaphysically, with where all these things hit. Thought experiments like you find out that your favorite creator who's given you the best advice for the last 10 years has had every social media account run by a team member and you don't know the origin of the content or where that's come from.

41:28 Do you still value them as a creator or is it completely null and void? And do you go back to square 1 and completely ignore them? Or if it's entirely run by a singular person and then they trip up and all of a sudden an opinion or something they've shared is completely off the mark and entirely against everything they've done? Does that make a re evaluation of what they've done over the entire course of their posting career invaluable? And you'll probably notice the kind of examples I'm sharing are things that we consider people get cancelled so easily these days because they accidentally put a Nazi thing on a post.

42:09 But we've also got AI bots who it only takes 10 minutes of interactions with humans to turn into big Nazi bot net generators. Like I guess what I'm trying to say is that when you're trying to come up with your opinion about it, take a few end range examples. And when I say thought experiment, I don't mean think about it. I mean, put it in a box in a vacuum with a set of constraints that are entirely controlled that pushes a scenario to an end zone that is probably incredibly unlikely or totally unrealistic. And see what the outcome is when you think about it. And try and make a few decisions based on that. And then update your thought experiments every couple of weeks as new updates come out for different applications. But I really love the metaphysical and particularly the consciousness aspect of this discussion. Like in two years when we have AGI and AI or LLMS are considered conscious, does that mean Jonathan's opinion is all of a sudden completely invalid and he has to accept that AI being conscious is now a thought leader? Like those questions I think are really interesting. They don't necessarily help us with being overwhelmed with content creation, but I do find them incredibly interesting. Yeah, certainly a topic we could talk about for quite a while. And we're really getting posted the top of the hour. So we saw Wednesday share best.

43:32 Thanks for joining us this morning. What would you like to add to this conversation? Great to see you friend. Hey, hey, Jonathan brings up a good point. You know, the thought leadership, I'll just tell you what's going on in the career world, but a lot of career coaches out there saying, hey, I can help you get through the ATS. So they do these AI resumes and they do get through the ATS. But in talking to my recruiter friends, and I'm talking senior recruiters, not just, you know, they rolled out of bed and started yesterday. They're telling me that they can't put these people come in, can put two sentences together and that they're totally weak and they're looking for senior level positions. The recruiter said, you know, I'm just not going to post anymore because I'm just going to go find my person. So that hurts the job search.

44:18 So here's the other side of the what we call the boomerang effect in our industry. The other thing too is that hiring leaders are seeing what they consider an AI influenced resume and they're telling my senior friend recruiters take them out of the consideration. I've seen this before, so it's OK to be imperfect. And I'll tell you this, you know, as you understand where you're coming from, here's what happens as US marketers keep repeating the word let's be authentic. And we've gone on that theme of being authentic and then now, you know, we want to be authentic with AI. And Jonathan brings up a great point. You know, if you're a thought leader, you know, what kind of thought leader are you?

45:00 Can you get up on stage and spew some thoughts or you can't? So I just think, you know, hey, if you want to be authentic, I think you can still use AI. You just kind of, you know, partner with it and do it to where it's still in your voice. So I'll just landed there. Thanks for letting me share my thoughts. Well, you're always welcome on this stage and I think it's really interesting to see how AI is impacting other industries and potentially people getting job by, you know, leaning too heavily on it, which does have the whole nother conversation about the balance. So we're going to wrap this conversation up with you Matthew, and then we'll head into our win. So take it away. Very quick one, authenticity. A very good meaning to ask oneself today.

45:43 Like sometimes authenticity means completely unedited, even though it's, you know, useless content or has no value or goals. Or maybe it doesn't need to, maybe it's not entertaining. But what does authenticity mean when you put things forward? I think the way you landed their Bez was what Sid put forward before. Like it has to be whatever it is. Like what is thought leadership? Define that instead of what LinkedIn or companies try to tell us. It is like answering a bunch of questions in a social media platform. The definitions of words today also on that same level as the thought experiments that we do, thinking about the the conscious and metaphysical aspects of, you know, AI and our interactions with it.

46:27 That is all. Well, what a great conversation this morning. We did it. We made it to the whole hour without market. We came up with these ideas last night. So thanks to you all for digging up those. Cut that that question specifically over on Reddit. It was really good conversation today. So now we're going to share our wins. If you're down in the listening audience and you got to win to share, please drop it over in the chat or raise your hand and come up and share. But we will start rapid fire with Bez. So Bez, share a win with us from your week. We recently started a 1,000,000 cups in my rural neck of the woods on the March 26th and looking back, we've already been, you know, on a paper that prints once a week, been featured 4 * 3 times on the front page. And I, you know what?

47:10 I think that's a win. I'm going to take that. You know, that's a little reflection. So Bez, what is 1,000,000 cups real quickly? It's an entrepreneur meet up and you know, it's funded by the Kauffman Foundation. Anyone can start a chapter. They send you all the stuff. It's free and you just, you know, share a cup of coffee and, you know, over time, you'll deepen relationships, build friends. So yeah, it's an entrepreneur meet up. That is fantastic. Go ahead. But go ahead, John, and. I know we're running out of time, but on Chatter, Lauren Lapointe is the daughter of the founder of that and she does 1,000,000 mics over there as well. But it you might want to come over and say hi to her. That's a really, really great initiative because one of the biggest challenges that all entrepreneurs faces, loneliness and being able to bridge that gap and meet people that are on a similar journey as you, well, that's really powerful. Janae share with us a win for the week. Win for the week celebrated my 19 year anniversary with my wife and everything else just falls to the side. As it should, friend.

48:12 As it should. That's the most important thing. Congratulations to you. That's a great accomplishment. All right, Matthew, what you got? I think for it being 22 years since I've probably had properly had my own podcast, I think I'm still celebrating that I started rethinking podcasting and managing to continue with it without failing. Because when you do podcasting work for other people, it's very easy to do prior de prioritize your own. So I'm really happy that I've managed to keep up with it. That's fantastic. Keep going, Matthew. That's awesome. Keep putting your content out there. Dr. What's your win for the week? And this is going to be odd one. It's not as odd as the toilet one from a couple weeks ago, but you know, hard to top that.

49:02 Anyway, I invested in an app called speechify and it basically gives a voice to non audio books. All, not all books are out on audio and this basically gives voice to that because I am very, very busy and I don't have time, you know, I have to multitask. So I got through three different books today. Not today, sorry. I got through three different books this week, all because of Speechify and it was Gwyneth Paltrow that was reading him to me. I wish they would come up with some other female voices because I'm not a huge fan of Gwyneth's, but you know, we do what we do. Me Dr. First off, it's great that you're doing that and consuming content that way.

49:53 That's awesome and thanks for sharing that speech. If I secondly, I know what you really want is a sexy man voice, like talking to you and I really want full impression of a sexy man voice. I'm sorry, that was all. What I really want is a snarky kind of southern kind of voice is what I want. But I might be able to do that for you for sure. Jonathan, share with us please. I will keep it podcast related and say 25th episode was recorded yesterday for Story Labs so I'm happy about that. Yay, congratulations. I enjoy listening to Jonathan. You're doing a great job over there. Ashley, what you got for us? So my win for this week is on Tuesday. My friend Corey has started a musician's meet up and open mic, and it's supposed to be more than just everybody comes together and plays the open mic.

50:47 It's supposed to be a networking event and he encourages people who don't necessarily know each other to play together. This is on my Instagram, but I met a couple of musicians. One's a violinist and the other is a percussionist who plays the Cajon. And we played one of my homemade songs that we've never played together. And I think it turned out really well and we're going to play together again. And it was a lot of fun. So that's my win. Oh, that's pretty cool, Ashley. I love the creativity that goes along with being a musician and being able to just stand up there and just start playing music together and all of a sudden you get In Sync and you're doing really great stuff. That's really cool. So I will wrap us up with on my win for the week is which is kind of funny for me. I had a viral video on TikTok, 11,142 views 277. Like yeah I saw that.

51:38 I meant to tell. You that I saw that. Yeah, I had a book review about the River is Wading, which is one of my favorite Ollie Lamb. And what's really funny, I was telling Amanda about it that I didn't want to do that video. I just was in a funk, right? And we all get in those content Funks was in a funk and I just really didn't want to create it. But I just pulled myself out and said, OK, create this video. You you like this book and you want to share about this book. So I did and it went crazy viral. Still getting views. It's been saved all 42 times. It's been shared 14 times. So it's a bit of a unusual sensation to have a video that you didn't really want to create actually go viral. So, but I think I've said this a couple weeks ago, my lesson is that TikTok likes when I do book reviews, which is really interesting because I'm a huge reader. So I might be doing some more kind of ties in Jonathan, what I said earlier about what what is I want to talk about what platforms will TikTok likes my book reviews go ahead best. Consider inviting the author.

52:38 They love it when you talk about their books and they may show up to wherever you tell them to. Just saying. Oh. That's a great tip. Yeah, that is a great time. I did that a couple of years ago. Jonathan, you and Best might remember when I had the author of Love Yours was it What's a book called Love Yours? I forget now what the books called, but I had the author come into a Zoom call and it was pretty cool, pretty fun. So anyways, what a great week we've had this week on the podcasting morning chat. We will be back next week, Tuesday through Friday. Mark is gone next week and the crew is actually holding down the Fort. I will be gone for the first few days of the week. Speaker training, so I may be popping in out, But Dr. Ashley, Jonathan, Nick and the crew will be holding down the Fort. So come back and join us next week Tuesday through Friday at 7:00 AM Eastern Standard Time, where we're sharing all things related to podcasting to help you along your podcasting and content creation journey.

53:33 So thanks for being here today. Everyone go out there and make today great and we'll see you right here again on Tuesday. Have a great weekend.