357 - Exploring the Benefits and Ideas for Private Podcasts

0:03 Good morning podcasting Morning Chat. Today is Friday, August the 15th, 2025 and today we're talking about private podcasting, the why, the types, and the benefits you just can't ignore. We're also exploring changes to your show and how podcasting has helped you. In addition, we'll dive into our win through the weeks of my favorite part of the week to give us just a few seconds and we'll get this conversation started. Good morning again, everybody.

1:24 I'm Sid Motos and I'm your host for today. I am back from being gone for the week. So glad to be here with all of you. Sorry I missed some really good conversations this week. If you're joining us this morning, we're really glad you're here. Please take a moment and hit that share button down at the bottom and invite some people to come join this conversation. We got a lot of stuff to cover today. Joining me on stage are my Co host, Ashley, Dr. Alex, Nick and Jonathan. I hope all of you guys are doing well this morning and we just want to go ahead and kind of get this party started today, but don't forget to hit that share button and ping some people in to come be part of this conversation this morning. So let's jump right in. First off, we have an announcement. Sorry, I forgot we have an announcement and we'll make this announcement a couple of times.

2:09 Just so everybody hears it. There will be no podcasting morning chat next week. Yes, Mark is coming back, but we're going to take the week off next week. It's kind of the last week of summer school starting around a lot of places and so we'll be taking next week off. So Mark that on your calendar. No shows and we'll be back. I don't know what that date is. The date that we'll be back is going to be Tuesday, August the 26th. That sound right? Did I get that right, Dr. Ashley? Yep, you got that right man. I just can't believe that we're this far into this year. It's just the craziest thing. I know it's almost September. It's crazy. Which September kind of always means cooler months are coming and I'm ready for that. So. Let's get it right.

2:51 Yeah, Yeah, I'm ready for that. OK, so let's get started with our first question of the day or ice breaker question of the day. So the question I'd like to ask is what's something about your current podcast that you would like to change or think you should change in your show? And I went to Jonathan to say, hey, Jonathan, you got a new show, you're 5 episodes in doing a great job. Is there something that you're now that you're into this, either in your current show or the show you do with Mimi, that you would like to change or feel like you should change? So good question. In my in my new show, I would say that thing that I need to change is I need to be better at promoting the podcast and asking for the reviews inside the podcast.

3:34 So I need to honestly, I need a solid beginning and a solid, you know, somewhat rehearsed ending that's going to flow in and out of the show. So that's what I would say I I need right now. That new medium like that, that ending that you're saying the same thing each time that the show ends. You kind of got the same little script that you repeat. Yep, Yep. Something along those lines, yeah. So Jonathan, I love the music of your show and I wish you would let the music play just a little bit longer because I'm getting into the music. All right, well, I will I will make sure that that's an easy one. I can do that people, and you're not the only one that said they love the music of my show, which I don't know they I hope they like the other parts of the show, but I already.

4:15 Go with the music. Hey, the music. Is that like it's a theme song, right? And I love that you have a theme song. So, all right, DRI saw that you had a question. Ask away. Well, it's not a question. I'm I am relating this to one of my clients podcasts. And what I would like to suggest to her is that we experiment with episode art. Right now we don't have episode art and I just want to do a little AB testing and so that's one thing that I would change. I love that I did that at the beginning of the season with my show. And I don't know that it makes a difference in the downloads, right, or the people finding my show, but I sure do like the way that it looks. I like the feel of it when you open up my podcast page on Apple.

5:02 I really like the way it feels and the way it looks. And, and I honestly, because I'm mostly an interviewer, I like that it's spotlighting the guests and not spotlighting me, right, and putting that spotlight where where I think it belongs. So that's a really, really good one. Nick or Ashley, do you have anything that you'd like to add into this? Like what do you think you would want to change or do differently about your show? And by the way, those of you there hanging out in the audience, good morning and welcome. We're glad you're here. Please feel free to raise your hand and come up on stage and participate in this conversation. I see we have a lot of great podcasters hanging out down there. Jackie is down there. We haven't seen Jackie in ages. Welcome back, Jackie. Yeah, we'd love to have you guys up.

5:43 So Nick and or Ashley, anything you want to add to this? Jump in here Obviously not doing a podcast right now, but one thing that I always had thought about while I was doing the 95 podcast, which is a is this show primarily interviews. And I always wanted to take more of a, a narrative approach, structure it in a way where I'm more bringing people along in the story and kind of jumping in and out of the interview itself. Just as I was doing normal interviews, just question, answer kind of thing else was having a conversation. I always gravitated towards those more narrative shows and I just never brought myself to take the time to do that.

6:30 So it's obviously more of a a time investment than just coming on an interview and talking with people. You got to really structure it out, build it out. But that was always something I was like, that would be really cool to do. I mean, certainly Nick, Jonathan, John. Excuse me, Dominic has been a great example of narrative podcasts and storytelling podcasts and the power of them. And so I'm curious if you were to do that, what would your topic? Because I think it's a fantastic model, right? But I'm with you, man. It takes a ton of work and a long time just to put together 1 episode. But what would you? What would your topic be? I think you would still still stay in the, the realm of business and entrepreneurship. Like I, I love talking to people about that, how they got started and how they got to where they are and just sharing that with people.

7:17 That's always been like ever since I got into entrepreneurship, I've been just so obsessed with that. But being able to share that in a more storyline framework, I don't know, it just it has a bigger impact than just, hey, you said tell me how you got to where you are and that kind of thing. I have a recommendation for you guys. So I started listening to this podcast because a friend of mine was on this podcast. And Nick, it's a combination of a narrative podcast and an interview podcast, and the show is called Just a Moment. The show starts out with the guest in a narrative way talking about a moment that happened in their life or their career, and it's cut up into little segments.

8:02 And then that lasts about 15 minutes with the guests talking about their moment and what happened and the impact of their moment. And then the host comes on and welcomes them and they spend about 10 minutes talking about that moment. So it's kind of a combination of both, but it's a really great structure and it's become one of my go to shows that comes out every week and just amazing guests. And it's really cool to hear people's stories. So go check out just a moment. OK, Jackie, good morning. Welcome back. We're glad to have you with us. Else have you been? Hello everybody, I have been good busy trying to find my way back to podcasting. Every day I think about it.

8:44 I had big events happened the last time I was podcasting and I talked about those events and then I needed to heal from those events. So I've been taking my time getting back. I went back into doing hair and I'm full time coaching over at Orangetheory. And so my life has just been busy. Two kids, my son started kindergarten, my daughter's in a couple different programs. So doing the mom thing, trying to get everything back together. And I know the initial question was how would you change your podcast? I'm going to stick to 20 minute podcasts. I've decided because I'm shooting out to parents, right?

9:26 And how often do we have time? We can get time in 20 minute increments, right? Doing the dishes, folding the laundry, driving to and from wherever we're going. But anything past that is really difficult to get to. My coaching career, Oh my God, has it filled up my heart. Honestly, so much joy and I just love doing it so much. I really need to pull that aspect into my podcasting. Even if it's not physical fitness, just how it makes you feel mentally and emotionally. I can't wait for it all. I just need the time. But to be honest with you, I'm not waiting for the time. I'm waiting for the money so I can record and pay somebody to edit and put it out there.

10:10 So that's the next goal with my podcasting. Once I can get that money, then that's when I dive right back in. It is so great being here with all of you. I hope you've been doing well. I was about to say we have been doing well and you were talking about good for your heart and mentally and you're just so happy. But Sid, I think that, you know, you were gone for a couple days. What were you doing? You were doing something that was good for your heart and that you felt really good as well. Oh, yeah, that's a great question. Yes, I left on Sunday of this week and I went to New Hope, PA, which is about an hour north of Philadelphia, and it's across the Delaware River from this little town called Lambertville, NJ.

10:54 I went to an event in Lambertville called Heroic. And Heroic was recommended to me by Stacy Sherman. All of you know, Stacy and Stacy said you really need to Share your story more and I think you should go to this event. And she pestered me about this for quite a while actually. And so I signed up to the event. You have to pay a deposit, but if you show up, they hand you a check with your deposit money back. So I got my deposit money back and I was two days. I met some amazing people. Everybody is a speaker at different levels. I'm a beginner spit stage based speaker if you will, do a lot of workshops and trainings, but being on stage, I'm a beginner. There was a lady there recording a Ted X next week.

11:36 So all across the board and skill and experience and it was just really, really powerful to go through the process of understanding what it is about meaning being a speaker and that actually you're performing all the people that were leading the training, actually a master's degree in acting. And they give you a lot of tips about staging and blocking and using your hands and the tone of your voice and, you know, hanging out for the pause, if you will. And there's a lot of structure about storytelling, how to build a speech and different modules in the speech. I mean, it was really, really fantastic. I had to pick the best part. I would say definitely it's meeting all of the different people from all different walks of life. I will share a quick little story with you. I met a young man from Israel.

12:24 He rode with me to the airport and then on the train into New York because I had to go into New York City for a meeting, asked him what his speech was about because I've not had the chance to really talk to him during the event. He said, do you know my story? And I said, no, I don't. Please Share your story with me. So he lives in Israel and he was at the venue where on the October 7th bombing that Hamas did, he had to run an escape for miles to escape us. They were chasing him and the people that were with him, he ended up finding someone that would safeguard him. They hid under this guy's house for 9 hours while Hamas was searching desperately for the Jews.

13:13 And just to hear his story. And that's what he does. He goes around and he shares the story of courage and redemption and strength. And it just was really powerful to hear this young man who's in his early 20s share a life changing event that happened to him and to me, that's hearing people's stories and hearing what people went through that, spawning them to push them to get on stage and share their story. It's just a really great event. So thank you for asking that question, Dr. And I'll tell you if any of you guys are interested in creating a referable speech and standing on stage and telling your story and impacting lives one speech at a time. I would highly encourage you to check out heroin, but I would also tell you to start with the book.

13:56 The book is called the Referable speaker Referable speech and read the referable speeches, super easy to read. And then that'll lead you to the heroic web. You can sign up and go. They have they host events throughout the year. And if you're an aspiring speaker, someone who wants to grow in that arena, I think it would be great to attend. So thank you for asking that question. So would you be comfortable enough telling us how much it was that the deposit was? $1000 The deposit is $1000 there is an upsell in it right When you get there on day 2, they upsell you into their master class, which we won't talk about how expensive that is because it's wicked expensive. But when you get there they only take the deposit and if he is just basically confirm your seat because they only have so many seats that they offer.

14:39 If you show up they literally hand you a check and give you the check back was first. He hand me my name badge and he handed me my check. So it was super, super easy. So I got my $1000 back. I just have to deposit into the bank, but that's the deposit. Good morning, Alex. Hello. All right, so let's go on to thank you for asking that question. If anybody has any other questions about it, I'm happy to answer them. Just feel free to ping me. OK, So let's go to our next question, which is how has podcast helped you in your life or your business? What's been the impact of you being a podcast host?

15:19 Who'd like to take this question? Jackie, would you like to take this question? I know your podcast is on hiatus, but would you like to answer this question? How's it helped you? Of course, yes. It helped me so much. I got to tell my stories. I got to get that personalization from people saying, Oh my God, I hear you. And it worked both ways. They felt heard. I felt heard. It is so healing to put my business out there and to hear people actually be relieved that somebody's talking about it in a way that is truthful and not all sugar coated right. That will remain my goal forever because that's just who I am as a person.

16:00 And Oh my God, yes, healing, healing, healing. All of you have helped so much with that as well. And I can't wait to get back into it. Honestly, this time I I can't wait to share how I did all that, what it was for me. Everybody's different, but how it works for me and as I'm doing it in life all the time. That's great healing. That's not something I had thought about, but podcasting helping you heal, right, as much as you're helping your listeners heal. That's a really great, great response. Thank you, Jackie. Good morning. Ashley, what would you like to add to this? I just like to share that podcasting helped me start my business. I was an independent singer-songwriter, performing at festivals and songwriter nights.

16:44 After the pandemic, I got into podcasting. It was, you know, something I wanted to do for a long time and just hadn't found the opportunity. And within a few years, after doing my own show, I started getting opportunities to edit other people's shows and do other podcast related things, which later led to becoming a marketing director for several music festivals. If it weren't for podcasting, I don't think I'd have my business. So that's what it's done for me. Well. It definitely has changed your life, which I think is super important. And I think for a lot of people that's one of their answers would be it changed my life in positive ways. So Billy, good morning buddy. How you doing? What's up soon? I saw your invites come up.

17:26 I couldn't decline my buddy soon. Better not decline. You better not decline, I know. You're like I'm struggling. I need my buddy up here to help me like my sidekick so here I am. How can I help you? That's the right answer. That's the right answer or question. So Billy, I know you don't have an active podcast now, but when you think back to your fishing show, how do you think podcast helped or impacted or changed you? Oh man, I think podcasting was my gateway drug to content creation as a business. I really didn't know if I can make money. I was told I couldn't. My fishing podcast, yeah, you know, it was got in, started starting it as a business, started with the purpose of monetization and was able to do that pretty quickly and just built that confidence as a, you know, business owner that can make money with content. And you pick up a lot of skills when you're podcasting, right? And learn to do different things and push yourself outside your comfort zone.

18:22 And I would love to hear from those of you down in the audience, like drop into the chat. What's one thing that you know that podcast has done for you? How's it helped you have it in like, let's hear from you in the chat. If you're not going to come up and join us with that, we'll go to Jonathan real quick. And then to come to you, Dr. All right, so I will say that podcasting was helping me refocus my business on the thing that I want to do, which is help people share their story so they can actually get it out there, impact the world and really change the world. That's one. The one thing I always believe is that everybody has a story that can change the world. So this little quick 10 minute episodes a week is helping me refocus my business back on what I want to do, which is help people share their story.

19:10 That that's awesome, Jonathan. I love your mission, what you're doing and and everybody has a story that should be shared because everybody's story has has the possibility and the probability to not just change the life of one person, but potentially impact the world in a positive way. So I love that Dr. Share with. Well, I actually have a question for Billy. He's hardly ever up on stage anymore, and so I have to grab this opportunity while it exists. So Billy, I know that you've moved to Puerto Rico. Is that right? Yes, that's correct. Yeah. OK, So I am curious about the podcasting environment in Puerto Rico. So every state has usually has, you know, a little nook that they can they can meet up, all the podcasters can meet up something like that.

20:00 Is there an active podcasting community in Puerto Rico? I'm not 100% sure. I haven't really looked into it to be honest and I do, but I'm like so excited about what I do in my business that I have recruited on the to start doing that. And so I've helped several people get into the Amazon influencer program and now we and have meetups so. Far. So yeah, if I couldn't find an Amazon influencer or a content creator meet up, I just create content creator so I can have some friends here. So yeah, we I got a couple people doing that, so it's a lot of fun. OK, well, I've been curious about it and I know that you haven't been up on stage lately, and so that's why I really wanted to ask you. Sorry to break it up, Sid.

20:47 No, you're good. You're good. And Sid and Sid needs to do a do a creator event down here. Said that's we need to put that on our list. That'd be so much fun that. 'D be fun, Yeah. Coming to the island. So Billy, I'm curious, why haven't you started an Amazon influencer podcast? You have all the content, you have all the ideas. Why have you started a podcast that would maybe help bring people into your programs? Well, I do have a creating daily and so I've done, I mean, there's tons of content out there and I have a YouTube channel and I go live. So I I do create content around the program. I don't really, I don't know. I haven't created a podcast per SE, just because I don't know. And it's not I'm like, I just go live on YouTube like I utilize video.

21:33 So that's how I kind of put out content, gain attention now. There might be some of us that are kind of tired of looking at your ugly mug and maybe an audio only podcast might be a really good thing for. You to you think that would convert better. You see my new haircut, My new Puerto Rican haircut. Oh my goodness, there's nothing like a good little bit of laughter in the morning. So I'm going to answer this question too. And my answer What is podcasting done for me? It gave me a voice that I didn't know I had or that the industry needed or wanted. And when I started, it was super messy and I didn't really know what I was going to talk about. And as it grew, I leaned into better understanding of what to do and it it really gave me a voice that got me recognized in places and got me invited to do things.

22:20 And so it just gave me something that I didn't know that I had or that the industry needed. And so I think it podcasting certainly be very, very powerful. And I'm going to remind all of you down the audience, drop yours in the chat and let us know what is podcasting done for you. How has it impacted you? We'd love to hear from you. And I do have an announcement. Why? I have a pretty good room. I made this announcement at the top of this hour. I will make it again as we close out the hour just a little bit. But we will be taking next week off from the podcasting morning chat. Yes, Mark is on his way back from his event. Looks like you're following him on the grams. Looks like he's had a really great time up there. But he sent us a note say you want to take next week off. So we will be off next week. It's the last week of summer. So mark that down and we'll be back again. I believe it is the 26th, Tuesday the 26th is when the morning show will be back.

23:08 So we're taking next week off. And with that, I'm going to pass it over to Dr. to lead us in our conversation today about private podcast Dr. Take it away. I listened to several private podcasts, and it occurred to me that I don't think that we've really had this as a topic in this room. But actually, what if you could create content that skips all the algorithm stuff, speaks directly to your ideal audience, and builds trust faster than any kind of social post ever could? And that's actually the magic of a private podcast. Private podcasts deliver audio to a select audience, like paying members, clients, event attendees, or even employees.

23:54 Even through a secured feed, they can still be played in a normal podcast app. I listen to all of mine on my normal apps, but only by people with access. And so you can kind of think of it as AVIP Audio Lounge, kind of there are four types of podcasts. A private podcast 1 is the paid subscription base that would be like bonus content or AD free episodes or early access. Another one is internal or corporate podcast that's to be like employee training or executive updates or maybe even on boarding and member only podcast. This is the one, This is the one that I'm, I belong to for courses, masterminds for nonprofit communities.

24:40 So I do, of course, I do home courses and the mastermind. And the fourth one is event or seasonal exclusives. And that would be limited series tied to launches, retreats or conferences. So one of my questions is if anyone could have a private podcast, what would you, what would you do it on that would be separate but in alignment with your current podcast? So, Dr., before we answer that question, I have a question for you. Sure. What got you into private podcasts? Like what? What got you started listening to them and what do you like about and what do you like about them? So I'm stacking their question. Yeah, OK, so as everyone knows, I take tons of courses and tons of masterminds and everything.

25:30 And several of the courses that I take have their own little private podcast. And I felt it felt good to have this little thing that not everyone can listen to. I've kind of felt like I was, I had the permission to gatekeep almost, you know, some information that I had. And I really thought this is a, this is really kind of a good thing, especially for like for corporations, for training and new employees coming through. Imagine the time involved, the time, the savings that you can do and and regards to time if you just had a private podcast to tell the new new employee all about their new place of work, the how's and whys and how to do stuff. So that's why I got into, that's why I really like private podcasts.

26:24 The idea of private podcasts, I'm trying to go ahead. So it kind of creates like this. It's a bonus, if you will, it's a value added bonus that you join this program and you buy this course and you get access to this free private podcast where lessons continue, learning continue, people share stories, success stories, things of that nature. So it's a great value add to you, right? It also creates a little bit of FOMO for people that are not part of it, right? Oh, they're missing out, like, oh, I didn't pay for that level to get the private podcast, right. So that's another way from a business perspective, I think to kind of bring people in to your one of the. Yeah, one of the private podcasts I do, I have, I listen to.

27:07 I guess it would be the proper way. It doesn't cost anything and it's not a course, but it's just an adjunct, I guess you would say to the main podcast. And all you have to do is just really sign up for it. I still feel like it creates a little bit of FOMO. You know, all you have to do is sign up for it. So it's they sharing? Like secrets and stuff. Are they sharing secrets and stuff in that? So they have a public podcast and then in the public podcast the host is saying, hey, I have a private podcast you'd like to join. Just click the link below and sign up. It's free. Are they sharing like secrets and stuff in that that make you feel like you're getting? More, you know, the the main podcast is general and then the private podcast is more in their own. They give experiences as to what's going on in their own company, specifically their own company, when the other public podcast general like they're a.

28:06 Curtain back and giving you behind the scenes look at the company, what the company's doing, why they're doing it. And people love to see behind the curtain, right? They want to see what's happening in the business and how the business is being built. So I love that. That's a fantastic idea, actually. Yeah, sorry, you can ask. Your question again, sorry. I will ask you specifically, what would you do if you had a private podcast? What would it be on? This is a really good question. I don't know that I would have a pod private podcast that would be an adjunct to the trend report, but. How about like a training something? Yeah. Training. I have a training program that I'm relaunching that I did for several years to train people on the industry, on the office furniture industry.

28:50 Because when we train people, new people that come into the industry, we train on our products, our processes, our people and our programs. We don't train on the industry. And so I'm revamping a training program to make it a bit more digital and easy accessible, hopefully through an app application. And there would be fun to have a podcast that was just for those people that signed up. So I was thinking about doing a group actually like a, a meet up once a month for all the newbies that join. And a podcast would be just as good as as having a pride, you know, having the private podcast talk about what's happening in the industry. I can have a private podcast that just talks about sales and sales strategies, right? I can do that as a paid. I can have a private podcast that talks about leadership and tips to building a company and building a company culture. Because I've done that so much means I think there's it's unlimited.

29:38 I think my challenge is like, where would I want to put it and when would I want to do it? What would be the the nice adjunct to it? But I would like to make it where it's if it's not part of a paid program already, I would like to make it a paid thing where you have to pay to get me certain specific insights. And here's an idea. Here's an idea. You could actually do it as a almost like a a private one-on-one with your guest, right? Where you go deeper on certain. Yeah, like where you go deeper on certain topics with the guests that came for the week and you want a behind the scenes conversation with. You can even do it like a invite these members to a Zoom call, let them ask your guests something, record that and then put that out as a private podcast. I actually really like that idea. Yeah, that's very cool.

30:26 Ashley, I know you have something to say. Yeah, my idea for a private podcast would fall under that event or seasonal exclusive category. Since I work with so many music festivals, I think it would be cool to create an exclusive limited run podcast series like. So maybe it would only be 10 episodes. That would be in the 10 weeks that led up to the music festival. And I would host it on Patreon. And on that Patreon, I would have like artist interviews from from that podcast and things of that nature. And the other idea I have is for the songwriters that I work with, they do albums. This could be a really important component of an album launch. They could create a private podcast for their fans to document their album recording process. So those are my ideas.

31:19 Oh, I like that. I'm definitely like that, yeah. Anyone else have any ideas for what they would do for a private podcast? Well, I don't have ideas. I actually have a private podcast that is all of my rooms that I've run actually on this app. So I've all my clubhouse rooms that are in a private place for my members. And it I mean, there's like 300 episodes in there. So it's a good amount of stuff. Wow, and who? Where do you host those private podcasts? So it is was hosted. Oh my goodness. Why can't I remember the name of Is it? Hello? Is it Hello. Yeah. Hello. Audio. OK. They're kind of famous for for private podcasts, that's why I guessed correctly.

32:05 But I can tell you that a good amount of the mainstream hosts do have give you the ability for private podcasts also. So if this is something that you're interested in, I would definitely have you take a look at the host that you are working with right now. Alex, so I have a question. Before. Oh yeah, go ahead. Question for Jonathan real quick. Jonathan, was this an afterthought or a forethought? Like when you were hosting your clubhouse streams, did you say let me just grab every recording, let me play, save it on my computer and I'll do something with it later? Or was it an afterthought where you're like, I this would be a really good idea to put my membership, let me go grab all these recordings that are still available? Tell us about that. Second one, yeah, totally an afterthought, but it did actually help, you know, bring everything in. Yeah.

32:50 Then I then, then I went in and deleted them from here. So they're actually just available in that in that podcast format. That's in the chat. Mike had to hear the whole conversation idea of the main podcast. That's right. But you hear the whole thing. You have to be a subscriber. Like, I think that's a great little way to get people into it. You do. I had a friend that that did something like that, but she was driving people to a really expensive membership, not to a private podcast. So in order to hear the whole thing, like she cut the episode short and said in order to hear the whole thing, come join our membership in that membership was like wicked expensive. So, but that's a great idea.

33:31 Mike, Thanks for sharing that. Alex, go ahead. The bottom line with private podcasts, it's about accessing your time. How much access do you want and if you want these people to have access, are they going to pay for it? That's the bottom line with producing a private podcast when it comes to people that either want to monetize or just give more access. I mean, you know, we were thinking about doing extra episodes like a Patreon. We don't have time to come up with content for the one that's from cast. It's a great idea if you have it. The one thing we do for the network that I'm on is the, the gentleman does the ad free, which is, it's a simple one, but I, I think if you want to get more, you got to get more value for that, like an exclusive interview, those extra, those extra talks, the after, you know, as we like to say, don't, don't stop recording episode type of thing.

34:29 So I mean, it's about how much access do you want to give your listeners and how much are they willing to pay or be part of that exclusive club because everybody likes to be part of a club. Yeah. And I was thinking, are you still doing the from show? My personal last episode I think is going to be this week, but she's going to take it over. But yeah. Oh. OK, OK. Because I was thinking that if that was not the issue, that you could take those episodes and you could privatize them and at least you could build up your own community of people who are. But they are. We're getting it. Might not even be paid. We're getting over 200 downloads a week and we have been, we've been dark for almost a year or whatever since the last. Episode.

35:20 Yeah. So I mean, you know, I wouldn't want to privatize them for the simple reason we're still looking for reach. And the other thing is with the TV industry, just because the season ended here doesn't mean the season's going to end. It's it hasn't been to certain countries. So like a month or two after we recorded the Season 3 episode, the Season 3 dropped in England. So then we had a whole bunch of new people listening to it for the first time. It's really kind of weird how that works. I know other podcasts have similar things like that, but yeah, it's weird with the industry. I understand.

36:06 So Billy in the chat said we had a private feed for our fishing show. It was cool. It made decent money. That brings me to another subject. That is money. Choose your pricing model. You could be a flat fee tiers or building with existing offers. Even modest numbers add up to hundreds of subscribers. At like for instance, $5 a month, that's like $6000 a year. So, Billy, can you, can you talk about this for a second and how much, how much did it make, do you know? Well, I mean, so, and this is a funny topic because I think there's a lot of ways to leverage, yeah, a private show to do a couple of things.

36:48 So. So first of all, we did not launch out of the gate with a private membership group. We actually built our show. I think we did probably over 100 episodes and then because we realized, and this is what you have to remember is like you're only going to convert about 1 to 3% of your audience depending on your offer. And so we had to build up a big enough finance, but we did sign up like 300 people at a $10 price point per month, so like 3 grand a month. And So what we did was we just offered a private feed, but it was, you know, video, audio, whatever. And it was a completely different show. It was not as like we had our main show, which was just us interviewing captains, guides, whatever individuals. And then our aid tier was the weekly fishing reports from people from 10 different areas on the coast of North Carolina. That sounds overwhelming, but if you have the right production, it was pretty, pretty easy to do. And so that was our unique offer in in fishing world. That's a huge value because people are like, what's going on?

37:59 These guys are on the water 8 hours a day. I need to know. But I think that's something to keep in mind is like if you're a growing show, but you have an idea for a private podcast, maybe you do access and exchange for emails to build your e-mail list. And then once you get that subscriber base up of e-mail, you know people, then you can start making monetary offers when your audience is big enough. I think that's the only downfall I see with this model is no matter how bad you want to fight it, and I wanted to, the one to 3% is pretty accurate in my research. Well, some of the common pitfalls because you were talking about that a little bit is overcomplicating the tech is also forgetting to guide listeners through the subscription process, not marketing the private feed.

38:46 Just as Michael was saying that little tease that you could give people and giving away too much for free before launching. I think those are all viable pitfalls. But I want to wrap this up by saying, you know, just make sure it's right for you. Ask yourself, do you have an audience craving for more? Two, could you share something valuable that you wouldn't post publicly? And three, would a premium feed help you test ideas or prep for a launch? I'm really excited about the whole prospect of private podcasts, and I hope that maybe I stirred a little bit of of curiosity in Year 2.

39:30 I would also add to that, that if you do decide to go down the path of creating a private podcast, come back and share that journey with us and let us know how it worked, what you did, the results you're having. Because I think we would love to hear from people that are doing it and what you think about it and was it worth it and all those kinds of things. So please, if you decide to do this, come back and yeah, share it with us. So we will wrap up our show today with my favorite part, which is sharing our wins for the week. If you're not on stage or you want to come up, please raise your hand and come up and share your win for the week. If you want to, please feel free to drop it over in the chat. It is important to share your win. Acknowledge all the amazing things that you've done this week. Even if it was you just through the week.

40:12 Let us know that and we will get started with Billy. Billy, share a win with us. My mastermind group is doing good, my students are doing great. Got a superstar in there. Closing 5 to $9000 a month in business. That was a huge win. And then another person in my group this morning said, hey, we just reached a goal. We've been trying to reach it for years. And we've been able to reach in the last, you know, 15 days being a part of this group. So thanks. So yeah, man, have a lot of fun over there, a couple of people. That's awesome. That's awesome. Good for you, buddy. Alex. My wins for this week. It's my anniversary tomorrow, so. Happy anniversary. How many years, Alex? When I did the math took. Too. Long no. When I did my calculator it says -12 So I guess it's 12 years. That's funny.

41:02 Happy anniversary to you guys, Alex. Enjoy, enjoy celebrating. Yeah. Jonathan, what's your win for the week, buddy? I made it through the week. That's going to be my win because it's been a rough run. I made it through. It's Friday. Yes, it is, and it's going to be a Good Friday. Looks like it's going to be a nice day here in North Texas. So Ashley, what is your win for the week? Thank you and I'm I'm with you, Jonathan. My win is also making it through the week was off to a rough start. Started the week off with a fever, eventually recovered midweek. And so my win is getting through and getting to play with the band tonight. Oh, and we also had a really good launch of My Clients podcast, The new season premiere, My Happy Ass Life came about this week and we did pretty good.

41:47 So those are the ones for this week. That's awesome. Congratulations. Go ahead, dear. Well, I have an easy one. My win for the week was working with Ashley all week long. I appreciate all your help Ash. We know that we could do it if it if we had to again. Well, I think the communities when should we should celebrate you guys because I am in the Chase Mcmessenger chat that I finally had to turn off the notifications because it was dropping me crazy. But you guys worked really hard to pull off this week with all the shows. So congratulations. Wait a second to Community. That's your win for the week. No, that's not fine. Oh my God. No, no, no, no. I'm talking to Dr. He has.

42:30 One of her boyfriends on, she finally gets to talk to him. And that's your win for the week. Yes, we did have Christopher Stone on from the great, great newsletter podcast Strategy. So that is definitely a win. And then after that, I got to work with Ashley. I mean, jeez, talk about private podcasts and private newsletters. That's where it's at right there. That's why she's in the middle. Dr. Congratulations to you. I know it was a tough week and I'm excited to go back and listen to that episode on Tuesday. I might listen to it on my walk. I haven't had a chance to catch up on some of the shows from this week, so good for you. I will wrap up saying that one of my wins already talked about was going to the core event.

43:20 See the heroic events, they call it core is what it's called, but I really enjoyed that. So that's certainly when my wins. Another one is I got to spend some time in New York City with a customer, and it's always great to be in person with customers and talk about what's happening in their business and give them ideas that will help them, you know, move their business forward. My third one's being back here with all of you guys. I've missed not being here this week, so I'm glad to be back with all of you and so appreciate all of you joining us today. We still have a few minutes left, but we will go ahead and wrap today's conversation up with a reminder that the podcasting morning chat will be taking next week off. So we'll be back on Tuesday, the 25th of August. To be sure to mark out on your calendar. Come back and join us.

44:01 You see Mark over on the Grams. Be sure you hit him up and ask him how his week has been because all indications are he had a really great time at the camp that he was, he and his wife were working at supporting the children that are battling that disease. So Mark, we missed you. We'll be glad to see you back on the 25th. With that, go out there and make today great. Make today great, everyone. Have a great weekend and we'll see you back here on August the 25th. Take care everyone.