369 - When Does the Podcast Money Start Rolling In?

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Good morning podcasting Morning
Chat.

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Today is Friday, September 12th,
2025, and today we've got a

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TikTok clip that doesn't hold
back when it comes to podcast

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advice.
We'll listen, react, and then

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open up the room for your
podcast launch tips.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're listening via

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YouTube or podcast, please share
this episode with a fellow

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00:00:37,360 --> 00:00:40,960
podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
morning chat.

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Thanks so much for being here.
I am your host, Mark Ronic and

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on stage with me currently we
have producer Ashley Feller, Dr.

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Faye, Nick Naulback and Sid
Meadows.

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I'm sure we'll hear and see from
or see and hear from the crew,

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the rest of the crew
momentarily.

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Admittedly, I got to let you
know upfront had another

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migraine this morning when I
woke up and so I'm feeling a

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little Spacey right now, but I
think I'll be OK.

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But if you hear me stumbling a
little more than usual, that's

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probably why.
And also maybe stumbling a

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little bit because I'm sad about
my Washington commanders who

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lost to Nick's Green Bay Packers
last night.

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They looked, they being
Washington looked terrible.

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And I know we're not a sports
show, we're not going to dwell

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on it too much, but this is one
of my big passions are the

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Washington Commanders and they
really let me down last night.

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Although I got some decent
fantasy production out of Debo

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Samuels, so I'm excited about
that.

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OK, so with that, it's a Friday.
So yes, we will of course get to

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our wins from this past week,
but we're also going to play

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this short TikTok clip that I
found about launching a podcast

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from 2 podcasters.
And after we listen, I want us

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to share our reactions.
Do we agree?

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Do we disagree?
Why?

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And then we'll open up the room
for everyone's best tips on

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launching a podcast.
So with that, I guess I should

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just go ahead and dig into it.
Let me make sure I've got the

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right button.
As some of you know, sometimes

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I'm infamous for not hitting the
right button.

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Here we go.
This is from at OK sister pod.

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So if you're on TikTok, you want
to hear more from them after you

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hear this clip, it's OK.
AY, sister Pod, here we go.

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Best tips for launching a new
podcast?

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Don't do it for the money.
Yep, Do it because you want to

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grow your network, Yep.
And you want to build a

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community and you want to share
a message.

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Do not do it for the money.
Don't do it if you aren't

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willing to commit every single
week for at least a year and a

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half.
Don't be discouraged when you

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don't see any downloads for the
first.

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Couple months.
It might just be your grandma,

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you, you.
And then the other tip I would

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say, I know it's really
overwhelming in the beginning

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because the podcast is not just
like starting an Instagram.

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It's it's a whole production.
It you have to edit and all

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these things that might cost
money in the beginning.

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Whatever you got to do to to be
consistent is number one.

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But the minute you feel ready,
throw video into the mix because

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it will fundamentally change
everything.

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There you go.
So thank you to.

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OK, sister Pod, I think there
are really three main things

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that they shared here as far as
their advice for launching a

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podcast.
Don't do it for the money.

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Commit for at least a year.
Add actually didn't say add

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video, but what they did say
here was it's not like starting

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an Instagram, right?
So, and I'm curious why they say

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that because I mean, yeah, sure,
it's not quite like starting an

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Instagram, but I could argue if
you're really going all in on

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Instagram, there's a big
commitment involved in that too.

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I think they're trying to imply
that maybe it's easier to start

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an Instagram.
Maybe we can talk about that

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too.
Which point of theirs stood out

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to you the most and why?
I'm curious.

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Anyone here on stage with us?
We'll go to Dr. and I was going

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to say, what about that?
Don't do it for the money, but

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let's see what Dr. has to say.
Go ahead.

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What I was going to say before
you ask the question, I thought,

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what is your?
I thought you were going to ask

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what our suggestions were, but
she kind of took my suggestion

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when she said, you know, make
sure that you're in it for, you

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know, about a year.
I'd say a year and a half.

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You know, it's really hard when
you go in with all your dreams

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and usually people go into it
first.

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They have the name of their
podcast.

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They live with the name of their
podcast longer than the podcast

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is a lot because they, you know,
you ever been in a conversation

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where you go that would make a
good name for a podcast?

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So they have this thing in their
head for a long time and they're

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married to it and they finally
get a podcast and they think,

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OK, money, OK, sponsors, let's
do it, let's do it.

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But that's not what happens.
You have to, it's really hard to

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find people who are dedicated to
the podcast when there's no

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money coming in and dedicated
maybe for, you know, well over a

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year.
Thank you, Dr. All right, let's

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stay on this topic, unless,
Ashley, were you going to go in

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a different direction?
I was going to comment on the

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whole don't do it for the money.
And Dr. that's what you were

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just talking about, right?
Don't do it for the money.

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Or were you talking about more
of the commitment, the long

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lasting?
No.

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Don't do it for the money.
I think it's just the awareness

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that you have.
Before you go in, make sure that

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your expectations are 100%,
Yeah.

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Yeah.
OK.

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So Ashley, you want to add on to
that, What are your thoughts

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about don't do It for the money
if you're starting a podcast?

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Because here's The thing is that
there are so many businesses out

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there and brands out there that
are putting out podcasts.

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You got to think they're doing
it at least somewhat for

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financial purposes in some way,
maybe indirectly or directly.

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So what?
What are your thoughts Ashley,

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as far as don't do it for the
money?

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That really resonated with me
because I tend to think of

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podcasting as an art form first
and a marketing tool second.

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It could certainly be a profound
marketing tool, but I think at

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the root of it, there's an art
form to it.

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And I don't know why, but I
think there's some kind of

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unspoken universal law.
But if you are making art with

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the sole purpose of making
money, then you probably won't.

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I don't know why that is, but
I've just seen it happen.

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And I just wanted to say I think
this clip is probably one of the

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most realistic tellings of what
it's like to start a podcast.

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For example, when you first
start, you only get a few

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downloads.
It could be your grandma.

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That is so true.
Yes that that is true.

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It could definitely just be some
of your family listening

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initially, especially if you
don't have a good strategy with

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a good launch strategy.
In particular Billy.

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I asked Billy to come up on
stage because he opened up the

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chat room this morning by saying
quote don't do it for the money.

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Shut this S off lol.
So Billy, please explain.

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I want to hear what you meant by
that.

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I think this is the easy thing
to, for podcasters and content

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creators to, to get into is
like, well, I'm not doing it for

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money because it's a good, it's
a good cop out.

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It's a good excuse not to work
hard.

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It's a good excuse not to plan
well, and it's a good excuse not

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to be focused.
And so anytime I hear somebody

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say this podcast you ever listen
to about podcasting, someone

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talks about money and they go,
oh, you got to do this for three

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to five years and get 10 to
20,000 downloads per episode.

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And that's a very traditional
model.

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And so most people get what they
want, expectations not to go in

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this thing and make money, then
they won't even long term when

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they can.
I mean, I know a lot of people

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have amazing shows and could
monetize when they don't because

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they've been told they can't.
And the people who change that

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mindset, they do even with very
small audiences.

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Thank you, Billy.
And so what's realistic then,

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let's say a new podcaster,
Somebody's ready to start their

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podcast.
They're eager, they're excited,

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and they do want to make money.
So what's realistic for them as

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far as their expectations are
concerned?

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Well, I think 1:00 they have to
have a If you ever want to make

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money, you'd have a business
plan.

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So it can't.
Me and Greg on the couch

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drinking beers on Friday talking
about our we get the

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construction site that might
overtime make money, but you

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need to really dial in your
niche and your audience and make

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content for people you want to
listen to your show.

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Like when I started my fishing
show, the whole thing was to

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make money.
Like we understood there's a lot

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of money in that industry and
there's a lot of opportunity in

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the podcasting space that wasn't
being met.

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And so we went and looked for a
market that we could serve and

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we created content to serve it.
And that podcast was making

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money from episode 5 and still
make some money, multiple

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streams of revenue and made most
people's salary the year the

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first year was going.
I think those are the things you

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have to do.
You get to think about it as a

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business.
But I get it.

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I mean, if it's an art and you
don't want it to be a business,

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it never will be.
So just enjoy working really

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hard for for fun.
Thank you, Billy.

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Thank you.
Appreciate that.

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And yeah, I think that makes
sense, especially the very first

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thing that you said that led off
your response about really if

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you're going to approach it as
don't make, don't expect to make

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money, that's exactly the result
you'll probably receive.

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If you actually have a business
plan like you said, I think it's

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possible for anyone to make
money if you, of course, you

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also have to execute the
business plan.

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And I saw that, Sid, you were
agreeing, at least it looked

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like it with Billy, which is
always a rare, a rare moment on

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this show.
So I'm curious if you wanted to

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expand at all?
I'm sorry you're making me laugh

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because good morning to
everybody.

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It is rare that I agree with my
friend Billy, but in this case,

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I actually do agree with him.
Whether your goal is to make

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money or not, I do think you
need a plan, need a business

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plan around what you're going to
do with your podcast.

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And you'd execute the plan
because I mean, if you just want

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to build your brand and you want
to use it as that to help build

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your brand inadvertently, that's
going to bring you money because

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people are going to want to hire
you or buy your product or

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service, right?
So you need a plan of how this

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plays into what your ecosystem
is.

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If you're doing it just for fun,
to do it for fun and have a good

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time with it, right?
But I think most people it'd be

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still need a plan if you can do
it for fun, by the way.

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But I mean, I think most people
want to make money and they see

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a podcasting as an Ave. to make
money.

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And you can, but to Billy's
point, and you got to put in the

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work, podcasting is not for the
faint of heart, right?

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I mean, you just a lot of stuff
you have to do and equipment you

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have to buy and commitments.
And so, I mean, I think you got

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to have a plan and you got to
execute that plan 100%.

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So yes, today, mark it down, the
12th of September, I agreed with

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Billy.
Let's play.

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Thank you.
By the way, Thank you, Sid.

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And let's play devil's advocate
for a minute.

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I'm curious, why do we think
they would say don't expect to

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make money?
Because it's hard.

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It's hard.
And why do you not expect to

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make money?
I mean, I think that so many

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people go into podcasting and
they don't know what their niche

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is.
They don't know who their

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audience is.
They don't know the problems

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that they're solving, right?
They just see this thing of a

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podcast.
So they'd be really cool and

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they just start and so and they
don't really understand whose

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00:12:43,240 --> 00:12:46,480
sponsors could be or what their
clients want, right?

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00:12:46,480 --> 00:12:49,000
So I think it's just in the
beginning, it's really hard to

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00:12:49,000 --> 00:12:50,600
make money.
And I will admit I was in the

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00:12:50,600 --> 00:12:53,720
camp of I didn't want to make
money with my podcast course.

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00:12:53,720 --> 00:12:55,360
I didn't know what I was doing
when I started.

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And when this room encouraged me
to get a sponsor, I was like,

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00:13:00,160 --> 00:13:02,320
what?
Like I don't need a sponsor

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00:13:02,320 --> 00:13:07,480
because my correlation to
somebody paying me money meant

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00:13:07,480 --> 00:13:10,760
that they got creative control
of my show.

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And that was one thing that I
needed to be sure that I didn't

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00:13:14,760 --> 00:13:16,600
give up was creative control of
my show.

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And when I finally got a
sponsor, I remember announcing

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00:13:19,680 --> 00:13:22,320
it in this room, what however
many years ago that I had a

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sponsor.
Those pay me a lot of money a

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00:13:24,720 --> 00:13:26,440
month.
And it it worked out really like

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00:13:26,440 --> 00:13:28,320
the really great.
They're my sponsor for three

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00:13:28,320 --> 00:13:31,840
years, but it took me time to
get over the mindset of giving

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00:13:31,840 --> 00:13:34,000
up something in order to get
something.

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00:13:34,880 --> 00:13:39,560
What advice would you give then
to somebody along those lines?

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00:13:39,560 --> 00:13:43,880
You know, you that you have to
and sorry, my migraine brain is

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00:13:43,880 --> 00:13:46,680
kind of failing me at the
moment, but to what you just

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00:13:46,680 --> 00:13:50,880
said, what what kind of advice
could you give somebody who's

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00:13:50,960 --> 00:13:54,160
struggling with that?
It's a really great question and

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00:13:54,160 --> 00:13:56,600
and what I would advise to a
young podcaster or a new

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00:13:56,600 --> 00:14:00,160
podcaster who's looking to add
revenue to their businesses.

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00:14:00,800 --> 00:14:02,520
I mean, go back to what Billy
said.

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00:14:02,520 --> 00:14:05,760
You got to, you got to have your
plan, you got to know your

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00:14:05,760 --> 00:14:06,960
business.
You got to know what your

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00:14:06,960 --> 00:14:08,840
podcast does.
You got to know who the audience

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00:14:08,840 --> 00:14:11,560
is, who you serve, right?
And you just got to have those

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00:14:11,560 --> 00:14:17,440
basic foundations covered and
then know who is the ideal list,

255
00:14:17,440 --> 00:14:19,880
who's the ideal, excuse me,
sponsor for you.

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00:14:20,240 --> 00:14:22,720
I mean, I think about
sponsorships and I'm as I'm

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00:14:22,720 --> 00:14:27,120
listening to shows, I'm when ads
come on, I'm thinking, what

258
00:14:27,120 --> 00:14:29,160
would they make a good sponsor
for my show?

259
00:14:29,760 --> 00:14:32,960
Because I'm looking at what,
what am I planning for season 7

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00:14:32,960 --> 00:14:36,080
of my show and sponsorship
getting back in sponsorships is

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00:14:36,080 --> 00:14:40,240
certainly one of them, right.
So I'm thinking about, OK, you

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00:14:40,240 --> 00:14:43,080
know, I typically think just
furniture industry only, but I

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00:14:43,080 --> 00:14:46,440
want to go a little bit broader
and what do, because my people

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00:14:46,440 --> 00:14:49,800
listening are people like, could
they benefit from an insurance

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00:14:49,800 --> 00:14:51,280
company being our sponsor,
right?

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00:14:51,280 --> 00:14:54,800
I mean, so I'm thinking about
those kinds of things that, but

267
00:14:54,800 --> 00:14:57,200
I think you just have to look
around your ecosystem and figure

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00:14:57,200 --> 00:14:58,920
out who would make a good
sponsor.

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00:14:58,920 --> 00:15:01,520
What kind of relationship do you
want to build with them?

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00:15:02,000 --> 00:15:05,480
Or do you just want to get a
32nd ad for, you know, 8 cents,

271
00:15:05,800 --> 00:15:07,400
8 cents a listen or something,
Right?

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00:15:07,400 --> 00:15:09,720
Crazy like that.
But Mark, I also saw that Nick,

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00:15:09,720 --> 00:15:12,800
Dr. and Alex had raised their
pepper to have a conversation

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00:15:12,800 --> 00:15:15,280
too.
Thank you, Sid, And that

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00:15:15,280 --> 00:15:18,440
reference raising Peppers,
that's just the emoji that we

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00:15:18,440 --> 00:15:21,720
flash when we want to chime in
on the conversation.

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00:15:22,120 --> 00:15:25,440
And I'm going to not go to Dr.
'cause I know it's kitchen time.

278
00:15:25,440 --> 00:15:28,360
She's cooking.
So what I'll do is first

279
00:15:28,360 --> 00:15:32,120
actually go to Billy, because I
like when Sid and Billy are

280
00:15:32,120 --> 00:15:33,360
chatting.
There's usually something

281
00:15:33,360 --> 00:15:36,760
entertaining that happens and
then we'll check in with Nick

282
00:15:36,760 --> 00:15:38,960
and Alex.
So Billy, what did you want to

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00:15:38,960 --> 00:15:39,240
add?
I.

284
00:15:39,920 --> 00:15:42,240
Would just say this, and this is
for all content creators.

285
00:15:42,240 --> 00:15:46,600
I'm not beaten up on podcasters.
It happens in every industry,

286
00:15:46,640 --> 00:15:50,040
video, audio, whatever.
If we want to come into this

287
00:15:50,040 --> 00:15:54,160
thing and we go, if there's even
a thought of like I may want to

288
00:15:54,160 --> 00:15:58,520
monetize down the road, you have
to be proactive, not reactive.

289
00:15:58,920 --> 00:16:01,320
So many times I've talked to
content creators that are like,

290
00:16:01,320 --> 00:16:05,040
well, I'll just do 100 episodes
or 100 videos or I'll do this or

291
00:16:05,040 --> 00:16:08,560
I'll do that and maybe a brand
is going to just magically reach

292
00:16:08,560 --> 00:16:12,000
out to me and that is not going
to happen.

293
00:16:12,400 --> 00:16:17,400
I've done over 4000 brand deals
in the last 36 months.

294
00:16:17,920 --> 00:16:21,800
Those people are not just
busting in my inbox in the

295
00:16:21,800 --> 00:16:24,200
beginning.
Now they are because I've built

296
00:16:24,200 --> 00:16:28,360
a reputation in the industry.
But in the very beginning, I did

297
00:16:28,360 --> 00:16:31,720
a lot of stinking work, late
nights, early mornings, thinking

298
00:16:31,720 --> 00:16:34,800
outside the box, not listening
to every in those girls.

299
00:16:34,800 --> 00:16:36,960
By the way, they don't monetize
because they read the same

300
00:16:36,960 --> 00:16:39,040
article that everyone else has
read for 10 years.

301
00:16:39,360 --> 00:16:41,920
Quit with the stupid articles.
There's a lot of money out

302
00:16:41,920 --> 00:16:43,360
there.
There's a lot of niches out

303
00:16:43,360 --> 00:16:46,760
there.
We signed a $10,400 sponsorship

304
00:16:46,760 --> 00:16:51,240
deal with 4 episodes on a
fishing show with 400 downloads.

305
00:16:52,920 --> 00:16:55,800
So it's possible if you have the
right conversations with the

306
00:16:55,800 --> 00:16:59,120
right people and you have the
right intentions of building

307
00:16:59,120 --> 00:17:02,080
something, you can.
But it is work.

308
00:17:02,240 --> 00:17:05,760
Is it a lot easier if I can go?
But, and here's my argument, I

309
00:17:05,760 --> 00:17:08,880
always tell people like Sir, I
could have went and built a

310
00:17:08,880 --> 00:17:11,240
YouTube channel.
It took me 10 years to get to

311
00:17:11,240 --> 00:17:14,359
1,000,000 people and then I can
get paid pennies for those 3:00

312
00:17:14,359 --> 00:17:17,240
PM rates.
I can do that with podcasting.

313
00:17:17,240 --> 00:17:19,760
We all can go do that.
We all have a little bit of

314
00:17:19,760 --> 00:17:22,599
time.
Or I can just dial in super,

315
00:17:22,599 --> 00:17:26,040
super, super dial in what I'm
doing and who I'm talking to.

316
00:17:26,400 --> 00:17:28,960
And then I can go find the right
partnerships that make the most

317
00:17:28,960 --> 00:17:32,320
amount of sense and build the
value around a lot more than

318
00:17:32,320 --> 00:17:36,240
just, well, I get 55 downloads.
Like, let me give a shit about

319
00:17:36,240 --> 00:17:37,920
downloads.
Starting met your community,

320
00:17:37,920 --> 00:17:42,160
starting met your people, start
talking about the audience and

321
00:17:42,160 --> 00:17:45,680
what matters from that audience.
When I sold that $10,400

322
00:17:45,680 --> 00:17:48,720
sponsorship deal, I didn't go
there going, hey, you got 400

323
00:17:48,720 --> 00:17:50,960
downloads.
That lady's niece probably had a

324
00:17:50,960 --> 00:17:53,280
million on TikTok doing a little
dance.

325
00:17:53,280 --> 00:17:57,320
I went in and said, hey, I have
400 people watching and

326
00:17:57,320 --> 00:18:00,920
listening to my podcast that are
from this area, that are from

327
00:18:00,920 --> 00:18:03,880
this region.
Would that be helpful to you?

328
00:18:04,080 --> 00:18:07,000
As a boat dealership, we're damn
right it wouldn't be.

329
00:18:07,160 --> 00:18:10,240
And then when they close the
vote deal from our podcast, they

330
00:18:10,240 --> 00:18:13,320
signed up forever.
They're never not going to sign

331
00:18:13,440 --> 00:18:16,160
because that one deal paid for
the next five years.

332
00:18:16,920 --> 00:18:20,040
Thank you, Billy.
This goes back to the point you

333
00:18:20,040 --> 00:18:21,880
first made.
You got to treat it like a

334
00:18:21,880 --> 00:18:25,080
business or part of one.
If it's just part of us, not

335
00:18:25,080 --> 00:18:29,000
just if it's part of a strategy,
you got to treat it like a

336
00:18:29,000 --> 00:18:31,800
business.
You can't expect the whole if

337
00:18:31,800 --> 00:18:34,120
you build it, they will come
philosophy.

338
00:18:34,520 --> 00:18:38,120
It's just, it just doesn't work
the majority of the time.

339
00:18:38,120 --> 00:18:39,960
Can it work?
I I suppose so.

340
00:18:40,440 --> 00:18:43,840
Got to treat it like a business.
If your intention is to make

341
00:18:43,840 --> 00:18:45,640
money.
And we're not saying you have to

342
00:18:45,640 --> 00:18:48,040
go into podcasting to make
money.

343
00:18:48,640 --> 00:18:52,160
There are definitely people out
there that are podcasting

344
00:18:52,360 --> 00:18:55,160
because they want to get their
message out there.

345
00:18:55,720 --> 00:18:58,560
And that's OK.
We we're cool with that if

346
00:18:58,560 --> 00:19:00,400
that's really what your
intention is.

347
00:19:00,800 --> 00:19:05,360
But we believe that many people
are starting podcasts for that

348
00:19:05,360 --> 00:19:10,440
very reason, to make money or to
help their business build, build

349
00:19:10,440 --> 00:19:15,880
its brand, which ultimately is
to make money, right.

350
00:19:15,880 --> 00:19:19,280
They're they're building a
personality around their brand

351
00:19:19,280 --> 00:19:20,720
using a podcast.
Yeah.

352
00:19:20,720 --> 00:19:24,160
Because they're, they want to
sustain their business.

353
00:19:24,160 --> 00:19:28,920
They want to build it, grow it.
And ultimately that means money.

354
00:19:29,600 --> 00:19:34,400
So let's not pretend that that's
not ultimately a lot of people's

355
00:19:34,400 --> 00:19:38,680
main objective and you got to
treat it like a business.

356
00:19:38,840 --> 00:19:41,080
OK, who?
Who else wanted to chime in?

357
00:19:41,440 --> 00:19:43,160
Let's go to Nick, and then we'll
check in with Alex.

358
00:19:43,160 --> 00:19:45,560
Go ahead, Nick, and screw the
Packers.

359
00:19:45,560 --> 00:19:47,880
OK, go ahead.
I think you're a little bitter

360
00:19:48,400 --> 00:19:51,040
about the loss.
And that's why you let Billy

361
00:19:51,040 --> 00:19:52,360
jump ahead of me.
And totally.

362
00:19:52,360 --> 00:19:53,440
Steal my.
That's right.

363
00:19:53,560 --> 00:19:54,120
You're right.
What?

364
00:19:54,720 --> 00:19:57,240
Was the game yesterday.
Yeah, you didn't know that.

365
00:19:57,680 --> 00:19:59,480
I didn't.
Realize that they lost.

366
00:20:00,400 --> 00:20:02,400
Yeah.
And they beat the Giants last

367
00:20:02,400 --> 00:20:03,480
week.
OK, go ahead, Nick.

368
00:20:04,080 --> 00:20:07,240
I was going to say very.
Similar along the lines of what

369
00:20:07,240 --> 00:20:11,480
Billy was saying the the people
like in this clip that are

370
00:20:11,480 --> 00:20:14,280
saying don't expect money early
on.

371
00:20:14,600 --> 00:20:17,160
They're also sitting back
waiting for the money to come to

372
00:20:17,160 --> 00:20:19,360
them.
If you want to make money, you

373
00:20:19,360 --> 00:20:22,920
have to go out and get the money
and not expect it to come to

374
00:20:22,920 --> 00:20:26,680
you.
Like that's ultimately the whole

375
00:20:27,200 --> 00:20:29,680
thing.
Like, yes, it does happen.

376
00:20:29,720 --> 00:20:33,280
People put out some viral TikTok
videos and then brands start

377
00:20:33,280 --> 00:20:35,120
reaching out to them and try to
cut deals and all that.

378
00:20:35,120 --> 00:20:39,120
But that's very, very rare,
especially in podcasting.

379
00:20:39,960 --> 00:20:42,840
If you want to make money with
it, you have to go out.

380
00:20:45,320 --> 00:20:47,360
I'm with you there and by the
way, everyone, Speaking of

381
00:20:47,360 --> 00:20:51,040
money, if you want to support
Nick's GoFundMe to get a new

382
00:20:51,040 --> 00:20:54,200
Bluetooth headset, feel free to
do No, we don't have the link

383
00:20:54,200 --> 00:20:56,960
for real, but we just want Nick
to get a new headset.

384
00:20:59,320 --> 00:21:01,120
Thank you, Nick.
Appreciate that we'll be.

385
00:21:01,160 --> 00:21:04,560
Holding a marathon on it, sort
of like a telethon.

386
00:21:04,680 --> 00:21:06,560
Very short for it.
Yes, that's maybe we'll do a

387
00:21:06,560 --> 00:21:11,080
whole episode, a telethon
episode for Nick's new Bluetooth

388
00:21:11,080 --> 00:21:13,760
headset.
Actually, I have my tux ready.

389
00:21:13,760 --> 00:21:15,440
I'm going to be Jerry Lewis.
OK?

390
00:21:15,440 --> 00:21:17,640
I like it.
I wonder how many people still

391
00:21:17,640 --> 00:21:20,480
know that reference.
I know I I just saw a clip on

392
00:21:20,480 --> 00:21:25,240
that the other day when him and
Steve Steve Martin though

393
00:21:25,800 --> 00:21:27,480
reunited.
Jerry Lewis and.

394
00:21:28,080 --> 00:21:30,600
Dean Martin.
Dean Martin when they on the

395
00:21:30,680 --> 00:21:33,160
telethon and it was Frank
Sinatra.

396
00:21:33,720 --> 00:21:37,080
You probably saw it just the
other day because that telethon

397
00:21:37,080 --> 00:21:40,280
for muscular dystrophy used to
happen Labor Day weekend.

398
00:21:40,800 --> 00:21:43,600
So the, yeah, there's probably
clips floating around because of

399
00:21:43,600 --> 00:21:47,240
that.
I actually was a was a phone

400
00:21:47,240 --> 00:21:50,480
answerer, is that right?
An operator at the local

401
00:21:50,480 --> 00:21:54,360
telethon years and years ago in
the Washington, DC area.

402
00:21:54,600 --> 00:21:58,120
And yeah, spent like the whole
day and night doing that.

403
00:21:58,120 --> 00:22:00,840
Took like 3 hours sleep and then
got up again.

404
00:22:00,840 --> 00:22:01,880
And yeah, it was.
Pretty.

405
00:22:01,880 --> 00:22:04,200
I've walked a few miles myself.
Yeah, yeah.

406
00:22:04,600 --> 00:22:07,560
Yeah, but you know, I used to
tell people because the way the

407
00:22:07,560 --> 00:22:11,480
schools are structured nowadays,
the schedules for the schools,

408
00:22:12,000 --> 00:22:16,280
since I'm child free, I have no
idea when school time starts or

409
00:22:16,280 --> 00:22:19,200
anything like that.
But I remember when I was a kid,

410
00:22:19,560 --> 00:22:24,320
I knew that I was expecting at
school the day after Jerry Lewis

411
00:22:24,320 --> 00:22:29,080
saying you'll never walk alone
in the in the telethon ended.

412
00:22:29,080 --> 00:22:31,360
That's the way I knew that the
next day was school.

413
00:22:31,600 --> 00:22:34,240
Yep, I can relate to that Dr.
Absolutely.

414
00:22:34,480 --> 00:22:38,520
And Alex, did you want to chime
in also on this, on this clip we

415
00:22:38,520 --> 00:22:40,920
played and I guess really what
we've been talking about was

416
00:22:40,920 --> 00:22:43,480
this was specifically about
making money.

417
00:22:43,920 --> 00:22:46,120
There was a breaking news that
just happened.

418
00:22:46,120 --> 00:22:49,440
Hell froze over because Sid and
Billy actually agreed on

419
00:22:49,440 --> 00:22:52,680
something.
Seriously, it comes down to

420
00:22:53,400 --> 00:22:55,600
podcasters have to go back to
school.

421
00:22:55,600 --> 00:23:00,480
When it comes to a podcast is no
different than any other

422
00:23:00,480 --> 00:23:03,160
business.
I want to shift gears for just a

423
00:23:03,160 --> 00:23:05,280
quick second.
Go back to the question you had

424
00:23:05,280 --> 00:23:07,480
about brands or write a comment
about brands.

425
00:23:08,560 --> 00:23:12,080
I think all businesses or brands
should have a podcast.

426
00:23:12,800 --> 00:23:18,040
And because research shows that
a customer, potential customer

427
00:23:19,000 --> 00:23:22,640
reaches out to you, reaches out
and touches you in some way up

428
00:23:22,640 --> 00:23:26,920
to seven times before they ever
contact you.

429
00:23:27,040 --> 00:23:31,040
That could be website, that
could be LinkedIn, that could be

430
00:23:31,040 --> 00:23:33,200
Facebook, right?
Social media, right?

431
00:23:34,400 --> 00:23:37,360
Excuse me, why wouldn't you have
a podcast?

432
00:23:37,360 --> 00:23:40,840
And they get to know you.
They get to hear your voices,

433
00:23:40,840 --> 00:23:42,560
they get to hear what you talked
about, right?

434
00:23:42,800 --> 00:23:46,080
It's a great marketing thing
that can lead to business coming

435
00:23:46,080 --> 00:23:48,200
into your revenue coming into
your business.

436
00:23:48,760 --> 00:23:51,720
And I think a great example of
this is a podcast I listen to

437
00:23:51,720 --> 00:23:55,600
called The Landlord Diaries.
It's by a company called

438
00:23:55,600 --> 00:23:59,760
Furnished Finders, which is a
website for real estate

439
00:23:59,760 --> 00:24:03,680
investors who focus on the 30
day stay or what's referred to

440
00:24:03,680 --> 00:24:08,160
as midterm rentals.
And they share insights and

441
00:24:08,160 --> 00:24:11,680
information to help you with
your business and, and they talk

442
00:24:11,680 --> 00:24:15,160
about their tools along the way,
but they don't sell.

443
00:24:16,080 --> 00:24:19,400
They'll sell, but they share
insights and information that

444
00:24:19,400 --> 00:24:21,000
helped me as a real estate
investor.

445
00:24:21,400 --> 00:24:24,960
And when I get a property that
qualifies as a midterm rental,

446
00:24:24,960 --> 00:24:27,320
you can be damn straight.
I'm going straight to their

447
00:24:27,320 --> 00:24:30,400
website and signing up because
I've learned so much about them

448
00:24:30,920 --> 00:24:35,440
and I have this trust level with
them through their podcasts.

449
00:24:35,440 --> 00:24:39,600
So I think that all brands
should have a podcast to help

450
00:24:39,600 --> 00:24:43,000
extend your reach and give
people the opportunity to get

451
00:24:43,000 --> 00:24:47,880
know, like and trust you because
seven times they're trying,

452
00:24:47,880 --> 00:24:50,160
they're interacting with your
brand before they ever call you.

453
00:24:50,160 --> 00:24:52,000
And that's a really important
statistic.

454
00:24:52,640 --> 00:24:56,280
Yeah, and thank you said, I like
also what you were just sharing

455
00:24:56,280 --> 00:24:59,560
about how you're listening to
that real estate podcast and

456
00:24:59,680 --> 00:25:03,600
they're giving tips and advice
and they're incorporating their

457
00:25:03,600 --> 00:25:06,800
own tools into those tips and
advice.

458
00:25:06,800 --> 00:25:10,360
And it's to me that it's almost
like product placement at that

459
00:25:10,360 --> 00:25:14,160
point, right where you're a.
Couple of weeks ago, well a

460
00:25:14,160 --> 00:25:16,120
couple of weeks ago they did a
show cause a couple of months

461
00:25:16,120 --> 00:25:18,800
ago now about the top five
markets to invest in based on

462
00:25:18,800 --> 00:25:22,960
research from their site and the
number one market they

463
00:25:22,960 --> 00:25:25,480
recommended is about 2 1/2 hours
for me.

464
00:25:25,720 --> 00:25:28,640
Do you know what I did?
Found a real estate friendly,

465
00:25:28,640 --> 00:25:30,720
she'd be an investor friendly
real estate agent and I started

466
00:25:30,720 --> 00:25:33,800
looking at properties there and
I have a list of properties that

467
00:25:33,800 --> 00:25:35,920
I'm interested in.
Now I am looking to go be an

468
00:25:35,920 --> 00:25:39,320
investor in that market because
of the information they shared

469
00:25:39,320 --> 00:25:45,120
based on research from their
platform as to why it was a they

470
00:25:45,120 --> 00:25:47,720
gave all these facts about why
it's a great market to invest in

471
00:25:47,720 --> 00:25:51,000
and I go back again when I get a
property that qualifies.

472
00:25:51,160 --> 00:25:53,520
The first place I'm going is to
furnish finders to list my

473
00:25:53,520 --> 00:25:57,240
sight.
Yeah, that's that's a huge win

474
00:25:57,240 --> 00:25:59,880
for them for sure.
And by the way, wins from our

475
00:25:59,880 --> 00:26:04,040
week coming up shortly.
Does anyone else want to chime

476
00:26:04,040 --> 00:26:06,520
in as far as the money stuff
goes?

477
00:26:06,520 --> 00:26:09,520
Because I want to ask another
question based on what we heard

478
00:26:09,520 --> 00:26:12,880
in the clip.
OK, So what about this whole

479
00:26:12,880 --> 00:26:16,280
thing?
Don't expect a lot of downloads,

480
00:26:16,760 --> 00:26:18,320
right?
That's one of the things that

481
00:26:18,320 --> 00:26:20,120
they said.
You might not get a lot of

482
00:26:20,120 --> 00:26:23,280
downloads to start with.
Do you agree with that?

483
00:26:23,280 --> 00:26:26,280
Is that pretty much?
I mean, obviously it's not.

484
00:26:26,640 --> 00:26:29,680
We can't say it's something
everyone can expect.

485
00:26:29,680 --> 00:26:32,320
But do we believe for the most
part, if you're starting a

486
00:26:32,320 --> 00:26:36,200
podcast, you have to expect that
you're going to start out slow.

487
00:26:36,200 --> 00:26:38,360
Your grandma might be the only
one listening.

488
00:26:39,200 --> 00:26:41,520
I see Amanda Yoa in the chat
says yes.

489
00:26:41,520 --> 00:26:42,760
Amanda, do you want to come up
here?

490
00:26:42,760 --> 00:26:47,680
And would you mind expanding on
that a little bit 'cause I'm.

491
00:26:47,760 --> 00:26:49,720
I'm curious.
Here she comes.

492
00:26:50,080 --> 00:26:52,680
Yeah, I'm curious.
What makes you say that?

493
00:26:52,680 --> 00:26:54,480
Amanda Yoa and good morning.
Welcome back.

494
00:26:54,480 --> 00:26:55,960
It's been a minute since we've
talked to you.

495
00:26:56,680 --> 00:26:59,240
Good morning.
Yeah, it's great to be back.

496
00:26:59,240 --> 00:27:02,560
I'm glad I was able to pop on.
For most, you know, unless you

497
00:27:02,960 --> 00:27:07,560
already have a strong following,
you're going to start off slow

498
00:27:07,560 --> 00:27:09,760
and that's OK.
You got to build that traction.

499
00:27:10,400 --> 00:27:13,680
I think unless you're that
celebrity status or like I said,

500
00:27:13,680 --> 00:27:17,120
if you have already have a huge
following and you can market

501
00:27:17,120 --> 00:27:19,840
that for yourself.
For most, you're going to start

502
00:27:19,840 --> 00:27:23,680
out low and slow, which is OK
because you're learning anyway

503
00:27:23,680 --> 00:27:27,320
as you go.
For the most part, I would agree

504
00:27:27,320 --> 00:27:29,440
with that.
I mean, I think there are other

505
00:27:29,440 --> 00:27:31,200
exceptions.
For example, you know, we've

506
00:27:31,200 --> 00:27:33,640
been talking here about brands
and businesses, right?

507
00:27:34,240 --> 00:27:37,800
Those brands and businesses may
have like you're saying Amanda,

508
00:27:37,800 --> 00:27:40,440
that established following
already.

509
00:27:40,960 --> 00:27:45,600
So they might have a little bit
of a built in audience to get

510
00:27:45,600 --> 00:27:48,280
started.
Whereas if you're starting fresh

511
00:27:48,280 --> 00:27:52,360
or maybe you're an entrepreneur
and you have a successful

512
00:27:52,360 --> 00:27:55,840
business but not this huge
following, then yeah, it could

513
00:27:55,840 --> 00:28:00,520
be a little more slow to start.
But I saw Matt Bliss who's

514
00:28:00,520 --> 00:28:02,800
joined us had something to say
about this.

515
00:28:02,800 --> 00:28:03,960
Go ahead, Matt.
Good morning.

516
00:28:04,720 --> 00:28:06,920
Good morning everybody.
This week on Rethinking

517
00:28:06,920 --> 00:28:10,960
Podcasting, I released an
episode about a live Internet

518
00:28:10,960 --> 00:28:15,720
theory, which is kind of a
unsupported opposition to dead

519
00:28:15,720 --> 00:28:20,400
Internet theory, being an idea
developed in 2016 that the

520
00:28:20,400 --> 00:28:24,920
Internet is slowly being filled
with generated content and we're

521
00:28:24,920 --> 00:28:27,440
not interacting with humans a
lot.

522
00:28:28,400 --> 00:28:32,120
But my reframe on that for
podcasting in general is to

523
00:28:32,120 --> 00:28:37,640
think not of the numbers you
look at as the numbers that need

524
00:28:37,640 --> 00:28:40,880
to keep going up and up and up.
Because what many people talk

525
00:28:40,880 --> 00:28:44,840
about, whether it's, you know,
downloads or money, you'll never

526
00:28:44,840 --> 00:28:46,480
hit the point where you're
happy.

527
00:28:46,480 --> 00:28:48,760
You always want to keep growing
and growing and growing.

528
00:28:49,480 --> 00:28:52,960
And what I loved about a live
Internet theory is that the

529
00:28:52,960 --> 00:28:56,400
postulation there is that there
is more humans out there than

530
00:28:56,400 --> 00:28:59,440
you think.
That behind every number there

531
00:28:59,440 --> 00:29:04,000
is a person for podcasting, no
matter how many downloads you

532
00:29:04,000 --> 00:29:07,960
have, if you consider that every
one of those is a human

533
00:29:08,520 --> 00:29:12,520
interacting with or has
interacted with you, then it

534
00:29:12,520 --> 00:29:15,120
kind of reframes the idea of the
number.

535
00:29:15,640 --> 00:29:19,080
Now in saying all that, it's
clearly dismissive of the

536
00:29:19,080 --> 00:29:23,120
question, which is do we agree
or disagree that the numbers

537
00:29:23,120 --> 00:29:26,160
will be small or fast or that
people should be patient or not

538
00:29:26,160 --> 00:29:29,520
patient or that only their
grandmother's listening it?

539
00:29:29,520 --> 00:29:31,640
It's it's not.
But I think the reframe at the

540
00:29:31,640 --> 00:29:34,000
beginning that they're trying to
get to with that statement is

541
00:29:34,000 --> 00:29:37,960
that at the beginning it's going
to be slow because they said

542
00:29:37,960 --> 00:29:39,800
that in the clip too.
You know, it's going to be a

543
00:29:39,800 --> 00:29:41,600
slow time.
They said a year and a half

544
00:29:41,600 --> 00:29:43,320
before you're happy with
whatever you're doing.

545
00:29:44,200 --> 00:29:46,960
But that reframe in that episode
I did today, which was why I was

546
00:29:46,960 --> 00:29:51,720
so keen to jump it to the front
of my queue, was that for every

547
00:29:51,800 --> 00:29:54,800
that, that you're, you're
interacting with people and

548
00:29:54,800 --> 00:29:57,920
they're interacting with you.
And it kind of solves a few

549
00:29:57,920 --> 00:29:59,760
other problems as well.
But it's the feeling.

550
00:29:59,760 --> 00:30:05,160
It's, it's knowing that those 15
downloads are 15 people.

551
00:30:05,480 --> 00:30:09,120
And if you had 15 people in a
room with you and they were

552
00:30:09,200 --> 00:30:12,720
sitting there listening to you,
that would feel way different

553
00:30:12,880 --> 00:30:16,520
than looking at the number 15
across 24 hours on your

554
00:30:16,520 --> 00:30:19,880
analytics dashboard.
So a little bit of a plug,

555
00:30:20,280 --> 00:30:23,440
little bit of a reframe, but I
think it helps the way we think

556
00:30:23,440 --> 00:30:24,720
about this stuff a little bit
more.

557
00:30:25,320 --> 00:30:26,560
Agreed, Matt.
Thank you.

558
00:30:26,560 --> 00:30:29,360
And I was chomping at the bit.
I literally wrote it down so I

559
00:30:29,360 --> 00:30:31,680
wouldn't forget.
And then you said it out loud.

560
00:30:31,960 --> 00:30:35,880
The whole idea of yeah, this
reminds me of that old saying,

561
00:30:36,080 --> 00:30:41,200
you know, if you only have,
quote, UN quote, 15 people, 2550

562
00:30:41,200 --> 00:30:43,520
people.
And if you're that in that

563
00:30:43,520 --> 00:30:47,560
mindset that it's only 15
people, Yeah.

564
00:30:47,560 --> 00:30:52,440
But if you could see that you
were, let's say you hold an in

565
00:30:52,440 --> 00:30:58,440
person event once a week and you
have 1520 thirty people showing

566
00:30:58,440 --> 00:31:01,320
up every week, I feel like
that's going to feel different

567
00:31:01,320 --> 00:31:03,240
to you.
I know it feels different to me.

568
00:31:04,520 --> 00:31:09,800
It's it's easy to look at
numbers and just look at them as

569
00:31:09,800 --> 00:31:11,400
numbers.
But if we're we start to

570
00:31:11,400 --> 00:31:15,800
humanize those numbers, all of a
sudden things do feel a little

571
00:31:15,800 --> 00:31:18,720
bit different.
And you know, looking right

572
00:31:18,720 --> 00:31:21,960
here, some some people, you
know, right now, we probably

573
00:31:21,960 --> 00:31:26,480
have 20 or so people listening
alive.

574
00:31:27,080 --> 00:31:30,280
And some people might have look
at that of the perspective of,

575
00:31:30,320 --> 00:31:32,640
oh, this isn't worth it.
I don't have many people here,

576
00:31:33,400 --> 00:31:36,720
although I can tell you that
when I'm on Clubhouse and I see

577
00:31:36,720 --> 00:31:40,080
all these faces here, I know
that I have live listeners that

578
00:31:40,080 --> 00:31:43,360
are actually human beings.
And when I see your faces here

579
00:31:43,480 --> 00:31:46,920
and I see you reacting in the
chat, it helps me humanize those

580
00:31:46,920 --> 00:31:49,640
numbers a bit.
But even if my numbers were

581
00:31:49,640 --> 00:31:55,200
similar on the podcast
downloads, it, Yeah, I can.

582
00:31:55,200 --> 00:31:58,640
I could get stuck in that mode
of, oh, it's only this.

583
00:31:58,640 --> 00:32:03,000
It's only that I have gotten to
the point I have been able to

584
00:32:03,520 --> 00:32:07,240
remind myself and train myself
to recognize that these are real

585
00:32:07,240 --> 00:32:11,080
people that are listening, that
keep coming back each and every

586
00:32:11,080 --> 00:32:13,480
time.
I love what Matthew said and

587
00:32:13,960 --> 00:32:18,280
kind of what you tagged onto it.
And the end of the day, there's

588
00:32:18,280 --> 00:32:24,000
really very few people, probably
less than .01% of people that

589
00:32:24,000 --> 00:32:27,200
have what you can call overnight
success.

590
00:32:27,880 --> 00:32:29,520
You got to work for it.
Great.

591
00:32:29,520 --> 00:32:31,960
Anything worth having, you got
to work for it.

592
00:32:31,960 --> 00:32:34,120
You got to put it in.
You got to have the plan, you

593
00:32:34,120 --> 00:32:37,120
got to have the marketing ideas
and the strategies in order to

594
00:32:37,680 --> 00:32:40,400
drive people to the show.
It's not the Field of Dreams.

595
00:32:40,400 --> 00:32:41,960
If you build it, they will come,
right?

596
00:32:41,960 --> 00:32:43,120
You mentioned that earlier,
right?

597
00:32:43,920 --> 00:32:47,720
However, there is a group of
people that have already done

598
00:32:47,720 --> 00:32:52,160
the work that have already put
in the effort to build their

599
00:32:52,160 --> 00:32:53,800
brand and they have a really big
following.

600
00:32:53,800 --> 00:32:57,040
And I think the one that comes
to mind for me, Mark, is the two

601
00:32:57,040 --> 00:32:59,400
guys on the plane, the show that
you produce, right?

602
00:33:00,040 --> 00:33:03,120
They have huge Instagram
following before they started a

603
00:33:03,120 --> 00:33:06,960
podcast.
So I would assume that this this

604
00:33:06,960 --> 00:33:10,040
conversation about low downloads
for them was completely

605
00:33:10,040 --> 00:33:13,760
different because they had such
a huge Instagram following.

606
00:33:13,760 --> 00:33:16,480
They'd already done the work to
build their brand and this was

607
00:33:16,480 --> 00:33:18,480
just an adject to it.
Is that accurate?

608
00:33:19,080 --> 00:33:23,400
It is accurate and it isn't
because it's all relative right?

609
00:33:23,400 --> 00:33:27,800
So they yes you're right.
They have 6 figure followers on

610
00:33:27,800 --> 00:33:29,720
Instagram.
I can't remember the exact

611
00:33:29,720 --> 00:33:33,560
number and I know that I'm not
going to share their numbers

612
00:33:33,560 --> 00:33:35,640
because I don't know if that's
something they're comfortable

613
00:33:35,640 --> 00:33:38,400
with me doing.
It shouldn't be, but or should

614
00:33:38,560 --> 00:33:39,880
they should be comfortable with
that.

615
00:33:40,160 --> 00:33:45,440
But I know that when they see
their numbers, what you what you

616
00:33:45,440 --> 00:33:48,200
see as your numbers, if you saw
theirs, you'd be like, wow,

617
00:33:48,200 --> 00:33:53,560
that's some impressive numbers.
But to them, they at first, I

618
00:33:53,560 --> 00:33:56,600
think they've since shifted
their mindset, but at first they

619
00:33:56,600 --> 00:33:59,760
were thinking, is this good?
Because it doesn't compare to

620
00:33:59,760 --> 00:34:05,040
what our Instagram reels or
Instagram memes are getting as

621
00:34:05,040 --> 00:34:09,400
far as eyeballs.
So it is sometimes relative

622
00:34:09,400 --> 00:34:11,280
depending on who you're talking
to.

623
00:34:11,280 --> 00:34:14,960
But yes, they are in my opinion
doing quite well with their

624
00:34:14,960 --> 00:34:17,600
podcast.
Imagine if they started in

625
00:34:17,600 --> 00:34:18,760
reverse.
Yeah.

626
00:34:19,440 --> 00:34:23,960
Imagine if they started their
podcast 1st and then went to go

627
00:34:23,960 --> 00:34:26,360
build their Instagram page.
The results will probably be

628
00:34:26,360 --> 00:34:30,040
dramatically different because
you still have to be discovered

629
00:34:30,040 --> 00:34:32,440
as a content creator.
Whether your first platform is

630
00:34:33,159 --> 00:34:35,800
podcast, TikTok, Instagram,
LinkedIn, doesn't matter.

631
00:34:35,800 --> 00:34:37,760
You still have to put in the
work to be discovered.

632
00:34:37,760 --> 00:34:40,320
So if it was reversed, I'm sure
they'd be going home.

633
00:34:40,320 --> 00:34:42,080
This is not worth it.
I mean, a lot of us go through

634
00:34:42,080 --> 00:34:44,159
those emotions.
Only got 20 downloads.

635
00:34:44,920 --> 00:34:47,440
But to your point, it's about
thinking about I just impacted

636
00:34:47,440 --> 00:34:49,159
20 people.
Yeah, Thank you.

637
00:34:49,159 --> 00:34:51,800
And great example to thank you
for mentioning 2 guys on a

638
00:34:51,800 --> 00:34:55,199
plane.
And that is actually even a good

639
00:34:55,199 --> 00:34:58,960
segue to the last part of this
here, which they were saying

640
00:34:59,720 --> 00:35:02,160
don't expect this to be like an
Instagram.

641
00:35:03,080 --> 00:35:06,440
And their implication was
because Instagram's a lot easier

642
00:35:06,720 --> 00:35:12,440
to build than a podcast.
I'm from my conversations with

643
00:35:12,880 --> 00:35:16,080
two guys on a plane who have had
a lot of success growing their

644
00:35:16,080 --> 00:35:18,240
social media and Instagram in
particular.

645
00:35:18,680 --> 00:35:20,920
That took hard work.
That was not an overnight

646
00:35:20,920 --> 00:35:23,760
success, as you were saying
there, Sid.

647
00:35:24,480 --> 00:35:28,120
Yeah, it took work, it took
time, it took struggle.

648
00:35:28,440 --> 00:35:32,320
And they grew and, and I think
that was an excellent strategy

649
00:35:32,320 --> 00:35:33,800
for them.
I think it worked out really

650
00:35:33,800 --> 00:35:37,000
well because for them, they
weren't sure if they even wanted

651
00:35:37,000 --> 00:35:40,880
to do a podcast initially, but
it was once they really grew a

652
00:35:40,880 --> 00:35:44,440
following on social media that
they decided, you know what, you

653
00:35:44,440 --> 00:35:48,560
know, people want more of us, so
let's see if we can make this

654
00:35:48,560 --> 00:35:51,400
work.
It worked quite well for them,

655
00:35:51,560 --> 00:35:54,440
again, in my opinion, and I
think in theirs now too.

656
00:35:54,440 --> 00:35:57,080
Like I said just in the
beginning, I think they were not

657
00:35:57,080 --> 00:35:58,840
complaining but just questioning
is the.

658
00:35:58,840 --> 00:36:02,560
Marcus success point is the next
point, the point about

659
00:36:02,800 --> 00:36:04,520
consistency.
Yeah, OK.

660
00:36:05,320 --> 00:36:07,080
Sorry, go.
Ahead, it was actually twofold

661
00:36:07,080 --> 00:36:09,760
because the next point was about
don't expect it to be like

662
00:36:09,960 --> 00:36:12,320
Instagram.
And yeah, then they got into

663
00:36:12,560 --> 00:36:16,440
that commitment as far as you
got to commit for at least a

664
00:36:16,440 --> 00:36:18,600
year or maybe they might have
said a year and a half.

665
00:36:19,160 --> 00:36:21,600
I agree that you have to.
They just talked about it in two

666
00:36:21,600 --> 00:36:24,240
parts in the video.
I do agree that you got to be

667
00:36:24,240 --> 00:36:26,880
consistent with it.
You got to show up on a regular

668
00:36:26,880 --> 00:36:30,000
basis, right?
The part that I disagreed with

669
00:36:30,120 --> 00:36:33,680
was in the beginning is that you
got to show up weekly.

670
00:36:34,440 --> 00:36:35,840
You don't have to show up
weekly.

671
00:36:35,840 --> 00:36:37,360
You don't have to do a weekly
show.

672
00:36:37,360 --> 00:36:41,160
You don't have to do a Daily
Show, but whatever you decide to

673
00:36:41,160 --> 00:36:45,960
do, whether it's quarterly,
monthly, weekly, daily,

674
00:36:45,960 --> 00:36:49,520
whatever, you got it are
seasonal where you do 1010

675
00:36:49,520 --> 00:36:52,360
episodes and over three months,
then you come back two months

676
00:36:52,360 --> 00:36:54,360
later.
Whatever it is you decide, you

677
00:36:54,360 --> 00:36:57,080
got to be committed to that.
You got to be consistent with

678
00:36:57,080 --> 00:36:59,200
that.
So I agree with the consistency

679
00:36:59,200 --> 00:37:00,760
part.
I disagree with the part that

680
00:37:00,760 --> 00:37:03,360
you got to show up weekly.
Yeah, I'm with you there.

681
00:37:03,360 --> 00:37:06,640
I just had a conversation with
another client yesterday about

682
00:37:06,640 --> 00:37:10,680
that, asking because they do a
show every two weeks and we had

683
00:37:10,680 --> 00:37:14,360
a console call just talking
about how do we level up to to

684
00:37:14,360 --> 00:37:16,960
the next level 'cause they're
doing quite well and there's

685
00:37:16,960 --> 00:37:21,640
always room to grow.
And one of his questions was, is

686
00:37:21,640 --> 00:37:24,080
2 week every two weeks hurting
me?

687
00:37:25,000 --> 00:37:29,800
And my answer was no.
I think that maybe going weekly

688
00:37:30,200 --> 00:37:33,000
might help build up your
following.

689
00:37:33,080 --> 00:37:37,200
But overall, what's most
important to me as a listener is

690
00:37:37,200 --> 00:37:40,080
that you show up when you tell
me you're going to show up.

691
00:37:41,480 --> 00:37:45,920
So if you say your show comes
out every other Wednesday, I

692
00:37:45,920 --> 00:37:49,760
expect it to be there.
And if it's become every other

693
00:37:49,760 --> 00:37:54,240
Wednesday, kinda where you miss
a Wednesday here and there and

694
00:37:54,240 --> 00:37:57,040
maybe you come out with one
Thursday or Friday, or maybe you

695
00:37:57,040 --> 00:38:00,600
don't at all, I'm going to start
to lose interest.

696
00:38:00,600 --> 00:38:02,360
Not intentionally, it might not
be.

697
00:38:02,360 --> 00:38:06,120
I might not be mad at you as the
podcaster, but I might start

698
00:38:06,120 --> 00:38:08,400
going to look to fill that void
elsewhere.

699
00:38:09,120 --> 00:38:12,560
In my opinion, consistency is
just about showing up when you

700
00:38:12,560 --> 00:38:16,720
say you will and I and that.
And if you think about it, Sid,

701
00:38:16,720 --> 00:38:20,280
like, yeah, there are times that
I haven't been able to make it

702
00:38:20,320 --> 00:38:24,680
because of a migraine, right?
And today I had a migraine.

703
00:38:24,960 --> 00:38:29,160
But to me, my consistency of
showing up, that's more

704
00:38:29,160 --> 00:38:32,640
important to me.
And if I'm able to manage

705
00:38:32,760 --> 00:38:36,920
through and navigate through
feeling a little bit, I'll, I'll

706
00:38:37,080 --> 00:38:39,920
call it then so be it.
I'm going to try to do that

707
00:38:39,920 --> 00:38:42,720
because I believe that
consistency is one of the most

708
00:38:42,720 --> 00:38:44,480
important factors.
Go ahead, Sid.

709
00:38:44,720 --> 00:38:47,280
There's a new show in the
furniture industry.

710
00:38:48,160 --> 00:38:52,480
They came out a couple of months
ago and it's got one of five or

711
00:38:52,480 --> 00:38:54,480
six different corporate sponsors
to it.

712
00:38:54,480 --> 00:38:59,320
It's a 10 minute show and it's
every Thursday, so it drops.

713
00:38:59,600 --> 00:39:04,840
And so they started out doing
really good and then I noticed

714
00:39:04,840 --> 00:39:07,360
that there was an episode that I
have to see at LinkedIn and they

715
00:39:07,360 --> 00:39:13,040
promoted an episode and I went
to my podcast player and that

716
00:39:13,040 --> 00:39:14,480
episode they're promoting is not
there.

717
00:39:15,120 --> 00:39:17,320
That's weird.
And it's been 3 weeks since

718
00:39:17,320 --> 00:39:20,320
then.
And so they've kind of pod

719
00:39:20,320 --> 00:39:23,080
faded, right?
I don't know what happened.

720
00:39:23,080 --> 00:39:24,720
I haven't reached out to the
host because I know her.

721
00:39:25,280 --> 00:39:27,640
But.
They were doing really good and

722
00:39:27,640 --> 00:39:31,080
then they just went away.
And so now I'm like, OK, that

723
00:39:31,080 --> 00:39:36,040
shows off my list because I was
a regular listener and now it's

724
00:39:36,360 --> 00:39:38,400
and they never said anything.
They never said, hey, we're

725
00:39:38,400 --> 00:39:41,560
taking a summer break or we're
really gone for a few weeks

726
00:39:41,560 --> 00:39:43,640
because of whatever.
There's no communication.

727
00:39:43,640 --> 00:39:46,000
It just went away.
I mean, I did that, right?

728
00:39:46,280 --> 00:39:47,720
That happened to me.
I just went away.

729
00:39:47,800 --> 00:39:52,000
And so sticking to the
consistency, if you are going to

730
00:39:52,000 --> 00:39:55,200
take a step back, communicate to
the people that are listening so

731
00:39:55,560 --> 00:39:57,720
that they get excited for when
you come back, right?

732
00:39:57,720 --> 00:40:01,480
Which we will do in a few weeks.
We will announce our winter

733
00:40:01,480 --> 00:40:04,480
break where we take off December
and January.

734
00:40:04,680 --> 00:40:07,800
And I'll give them a date of
when the show's going to be back

735
00:40:08,160 --> 00:40:11,400
so that they can be expecting
that, you know, February,

736
00:40:11,400 --> 00:40:13,720
whatever the date is, so that
we'll be back with our first

737
00:40:13,720 --> 00:40:16,360
episode of season 7.
So you got to be consistent but

738
00:40:16,360 --> 00:40:18,240
also communicate when you're not
going to be.

739
00:40:18,760 --> 00:40:20,400
I love it.
Thank you, Sid.

740
00:40:20,400 --> 00:40:22,440
And also someone who beat me to
the punch.

741
00:40:22,440 --> 00:40:24,000
I literally wrote down
communication.

742
00:40:24,640 --> 00:40:27,840
Yeah, consistency and
communication, I think are keys

743
00:40:28,240 --> 00:40:33,240
to success with the podcast.
Not the only keys, but two very

744
00:40:33,240 --> 00:40:40,280
powerful keys to success.
Thanks everybody for diving into

745
00:40:40,280 --> 00:40:41,960
this clip.
And if you haven't noticed, we

746
00:40:41,960 --> 00:40:45,360
did this a couple Times Now this
week, and this will be a new

747
00:40:45,360 --> 00:40:48,960
segment we do every so often,
hopefully at least once a week.

748
00:40:48,960 --> 00:40:52,440
I think it just adds a different
layer, a different way we can

749
00:40:52,440 --> 00:40:56,880
approach some of the common
challenges, common pieces of

750
00:40:56,880 --> 00:40:59,680
advice that are shared in this
industry.

751
00:41:00,440 --> 00:41:04,680
We'll continue to revisit it as
the weeks go on.

752
00:41:04,760 --> 00:41:08,960
So with that, I would love to
start celebrating wins from the

753
00:41:08,960 --> 00:41:11,040
week.
And I see we have a full house

754
00:41:11,040 --> 00:41:13,720
in the audience.
Thank you, and I'm encouraging

755
00:41:13,720 --> 00:41:16,640
you.
Please come up, come share any

756
00:41:16,640 --> 00:41:21,000
win from your week this week.
It can be something that you

757
00:41:21,000 --> 00:41:23,320
might consider small.
It could be something that you

758
00:41:23,320 --> 00:41:26,360
consider huge.
Whatever it is, come up and

759
00:41:26,360 --> 00:41:28,520
let's just celebrate it.
And it doesn't have to be

760
00:41:28,520 --> 00:41:31,360
podcasting.
Bonus points if it is, but you

761
00:41:31,360 --> 00:41:35,600
don't have to reference
podcasting if your win is

762
00:41:35,640 --> 00:41:39,440
elsewhere and forget it.
For example, I will share a

763
00:41:39,440 --> 00:41:41,440
couple of my wins to set the
tone.

764
00:41:41,440 --> 00:41:43,520
And thank you to Greg and Janae
for coming up.

765
00:41:43,840 --> 00:41:46,160
And I'm going to continue to
encourage those of you in the

766
00:41:46,160 --> 00:41:48,320
audience to come up and share as
well.

767
00:41:49,680 --> 00:41:54,400
So some of my wins.
Riverside is partnering with the

768
00:41:54,400 --> 00:41:57,840
Empowered Podcasting Conference.
They're going to be contributing

769
00:41:57,840 --> 00:42:02,400
to everyone's first round of
drinks at our kickoff happy hour

770
00:42:02,400 --> 00:42:06,640
on September 26th along with
Ironic Media.

771
00:42:07,480 --> 00:42:11,360
The cool thing is that means
they're now promoting this happy

772
00:42:11,360 --> 00:42:16,400
hour to their customers located
in the Charlotte area for the

773
00:42:16,400 --> 00:42:19,320
next two weeks.
And by the way, we are two weeks

774
00:42:19,320 --> 00:42:22,320
away.
So that in my opinion, I think

775
00:42:22,320 --> 00:42:25,480
will help bring us even more
exposure and hopefully bring in

776
00:42:25,480 --> 00:42:27,280
more podcasters to the main
event.

777
00:42:27,640 --> 00:42:29,240
That's how they're packaging
this.

778
00:42:29,240 --> 00:42:32,680
They're packaging it as a
Riverside and empowered

779
00:42:32,680 --> 00:42:36,920
podcasting event.
This meet up happy hour.

780
00:42:38,120 --> 00:42:41,960
I'm really excited about that.
I think that could increase our

781
00:42:41,960 --> 00:42:46,520
numbers somewhat dramatically
because we did this with

782
00:42:47,320 --> 00:42:51,400
Riverside last year prior to the
event to help promote it.

783
00:42:51,440 --> 00:42:55,360
And we probably had 20 to 30
people come to the happy hour

784
00:42:55,360 --> 00:43:00,040
and then at least a handful of
them ended up coming to our

785
00:43:00,040 --> 00:43:01,920
event as well.
So we're looking forward to

786
00:43:01,920 --> 00:43:05,600
seeing how this all transpires.
And also another win for me.

787
00:43:05,600 --> 00:43:09,360
We've ordered all the odds and
ends for Empowered Podcasting,

788
00:43:09,520 --> 00:43:13,120
the signage it's on its way,
team shirts, etcetera.

789
00:43:13,120 --> 00:43:16,400
I'm still debating whether I
sell merchandise there.

790
00:43:16,920 --> 00:43:19,640
I just don't want to be stuck
with a lot of inventory trying

791
00:43:19,640 --> 00:43:22,960
to guess what kind of what shirt
sizes I need, how many of them,

792
00:43:22,960 --> 00:43:24,920
etcetera.
We'll see.

793
00:43:25,160 --> 00:43:30,880
And my next win is I had a great
call with the hotel of the, for

794
00:43:30,880 --> 00:43:34,480
the, the venue that we're going
to in two weeks doing a virtual

795
00:43:34,480 --> 00:43:36,200
walkthrough.
And I'm really excited about

796
00:43:36,200 --> 00:43:38,160
everything that we've
coordinated with them.

797
00:43:38,160 --> 00:43:42,680
They were extremely
accommodating and I think it's

798
00:43:42,760 --> 00:43:46,440
it's making me even more excited
for you all to see what we have

799
00:43:46,440 --> 00:43:48,880
in store that weekend.
So there you go.

800
00:43:48,880 --> 00:43:51,680
There is some examples of some
wins, some real life wins.

801
00:43:51,960 --> 00:43:55,920
And I'm going to check in with
our audience members who have

802
00:43:55,920 --> 00:43:58,120
come up and joined us on the
stage first.

803
00:43:58,120 --> 00:44:01,160
Amanda Yoa, would you share any
wins with us from your week?

804
00:44:01,800 --> 00:44:05,440
Sure.
I would say we win for this week

805
00:44:05,440 --> 00:44:10,960
would be season 6 kickoff for my
podcast today.

806
00:44:11,120 --> 00:44:13,920
So that is a win for me.
This is my sixth season.

807
00:44:14,240 --> 00:44:18,440
I think it's my, I think I
started 2021-2022.

808
00:44:18,440 --> 00:44:21,760
So we've been on the roll and
evolving and growing and

809
00:44:21,760 --> 00:44:24,360
shifting and just having fun
along along the way.

810
00:44:24,360 --> 00:44:26,040
So yeah, that's my win this
week.

811
00:44:26,520 --> 00:44:28,240
Congratulations and thank you
for sharing.

812
00:44:28,240 --> 00:44:31,000
And do you want to know, you've
gone through a couple of name

813
00:44:31,000 --> 00:44:35,200
changes over the years, So
what's the official name now of

814
00:44:35,200 --> 00:44:37,840
your podcast?
Yes, she has.

815
00:44:38,040 --> 00:44:40,040
She's gone through a lot.
She's gone through a lot of

816
00:44:40,040 --> 00:44:44,840
makeovers, but her current
makeover is it's Amanda Yoa.

817
00:44:45,200 --> 00:44:49,000
I did a cohesive brand across
the board, so it's Amanda.

818
00:44:49,000 --> 00:44:51,040
Yoa is the name of my show now.
Awesome.

819
00:44:51,480 --> 00:44:54,000
Well, congratulations on the new
season launch.

820
00:44:54,280 --> 00:44:56,800
We will link to it if you put it
in the chat.

821
00:44:57,160 --> 00:44:59,400
We'll link to it in the show
notes as well.

822
00:44:59,840 --> 00:45:02,640
Greg, welcome back to the stage.
Good morning to you.

823
00:45:02,640 --> 00:45:07,080
Would you share a win with us?
So I don't get the bonus points.

824
00:45:07,800 --> 00:45:11,120
OK, no problem.
I haven't been able losing the

825
00:45:11,120 --> 00:45:15,280
ability to walk for almost 6
months and now I finally went to

826
00:45:15,280 --> 00:45:19,000
a Walker just to get around.
I had back surgery from 4

827
00:45:19,000 --> 00:45:25,160
floating ruptured discs and OR
toot my neck and now at this

828
00:45:25,160 --> 00:45:29,920
point I can walk independently
maybe like an old band still but

829
00:45:30,400 --> 00:45:34,560
I can still do it.
Greg, congratulations and I'll

830
00:45:34,560 --> 00:45:38,000
give you the bonus points
anyway, 'cause that sounds like

831
00:45:38,000 --> 00:45:42,360
it was a a big challenge and you
deserve the bonus points.

832
00:45:42,360 --> 00:45:45,760
So congratulations to you on
that.

833
00:45:45,760 --> 00:45:51,920
And yeah, wishing you a speedy
recovery and continued success

834
00:45:51,920 --> 00:45:56,120
in that ability to walk.
Man, that, that must have been a

835
00:45:56,120 --> 00:45:58,360
tough one.
So congratulations to you and

836
00:45:58,360 --> 00:46:01,840
Janae, welcome to the stage.
Would you like to share any

837
00:46:01,840 --> 00:46:03,840
wins?
Yes, I would love to.

838
00:46:03,920 --> 00:46:06,880
Share a win.
I'll be working alongside with

839
00:46:06,880 --> 00:46:13,320
EMPEMPPC and I was casting
conference to capture the

840
00:46:13,320 --> 00:46:16,080
footage there.
So we've got that finalized.

841
00:46:16,280 --> 00:46:21,200
So I'm excited for that footage.
Audio video supporting the

842
00:46:21,400 --> 00:46:22,760
conference.
Excited.

843
00:46:22,760 --> 00:46:25,560
To see all the all the people
there.

844
00:46:25,560 --> 00:46:28,720
And so that's my win today.
Yeah.

845
00:46:28,720 --> 00:46:31,160
And it's a shared win.
Congratulations, Janae.

846
00:46:31,160 --> 00:46:35,040
Because I didn't think we were
going to have the ability to

847
00:46:35,040 --> 00:46:40,200
capture every speaker and record
it and, and have it for them,

848
00:46:40,200 --> 00:46:43,400
have it for our attendees, have
it for people who couldn't

849
00:46:43,400 --> 00:46:45,440
attend.
So I really just didn't think it

850
00:46:45,440 --> 00:46:48,120
was going to happen.
And Janae has really, for the

851
00:46:48,120 --> 00:46:51,040
past several months been working
through different solutions here

852
00:46:51,040 --> 00:46:52,920
and there.
And we finally found one that

853
00:46:52,920 --> 00:46:55,920
works.
And he's being, he's been

854
00:46:55,920 --> 00:47:01,640
extremely kind to offer to help
man it, help make sure it all

855
00:47:01,640 --> 00:47:04,360
works and that we have all the
right equipment.

856
00:47:04,360 --> 00:47:06,400
So thank you, Janaid, really
appreciate that.

857
00:47:07,080 --> 00:47:09,000
And Speaking of somebody else
who's helping the Empowered

858
00:47:09,000 --> 00:47:12,760
Podcasting Conference, not just
speaking like Janaid, but also

859
00:47:12,760 --> 00:47:16,640
helping with the photography.
And we're going to be speaking

860
00:47:16,680 --> 00:47:18,920
later today.
Yvonne, welcome to the stage.

861
00:47:18,920 --> 00:47:21,400
Please share any wins that you
have from your week.

862
00:47:22,040 --> 00:47:25,280
Good morning.
Well, Amanda, congratulations on

863
00:47:25,280 --> 00:47:28,040
six seasons.
This was also this week, also

864
00:47:28,040 --> 00:47:31,160
was the launch of my sixth
season on Wednesday.

865
00:47:31,560 --> 00:47:34,640
So very excited to get going
again.

866
00:47:34,920 --> 00:47:39,080
I took an extra long break this
summer and it turns out it was

867
00:47:39,080 --> 00:47:42,120
just what I needed because I'm
really happy to be back at it.

868
00:47:42,640 --> 00:47:48,080
I've already had two interviews
with people that I just feel

869
00:47:48,080 --> 00:47:53,160
we're so strong and a pre call
with somebody yesterday.

870
00:47:53,160 --> 00:47:58,080
So I feel like I'm off to such a
good start and if it really just

871
00:47:58,080 --> 00:48:01,480
feels great to be back.
Congratulations, Yvonne, and

872
00:48:01,480 --> 00:48:05,400
that's Late Bloomer Living
podcast and congratulations to

873
00:48:05,400 --> 00:48:09,880
you on your six Season 6 launch.
Kind of a weird coincidence.

874
00:48:10,240 --> 00:48:12,880
And yeah, yeah, you're welcome.
You're welcome.

875
00:48:13,000 --> 00:48:16,000
Again, thank you for
volunteering to be one of our

876
00:48:16,000 --> 00:48:19,480
photographers.
I'm so excited to have you there

877
00:48:19,480 --> 00:48:21,720
and helping in all the different
ways you're going to be there.

878
00:48:21,720 --> 00:48:24,720
It'll be nice to finally see you
in person.

879
00:48:25,400 --> 00:48:29,440
And let's go to Ashley and let's
do this rapid fire.

880
00:48:29,440 --> 00:48:33,240
So Ashley, when you're done,
hand it to DRDR, hand it to Sid,

881
00:48:33,240 --> 00:48:35,440
etcetera, etcetera.
Go for it, Ashley.

882
00:48:36,160 --> 00:48:38,000
Thank you.
So when for the week is I

883
00:48:38,000 --> 00:48:41,600
finally got an episode of
Sunshine State Showcase out?

884
00:48:41,920 --> 00:48:44,960
I love the way it looks.
Never in my life said think I go

885
00:48:44,960 --> 00:48:47,800
to video podcasting.
It looks like we're sitting in

886
00:48:47,800 --> 00:48:49,520
the jungle.
It's a great interview.

887
00:48:49,920 --> 00:48:53,640
And other one for the week is I
got out and played music live

888
00:48:53,640 --> 00:48:55,840
three times this week.
So those are my wins for the

889
00:48:55,840 --> 00:49:01,120
week.
My win for the week is that my

890
00:49:01,320 --> 00:49:03,920
husband's birthday was 2 days
ago.

891
00:49:04,360 --> 00:49:09,360
And hello Medicare.
So yay for us.

892
00:49:10,280 --> 00:49:14,000
And on to Sid.
Oh my goodness, that's our win.

893
00:49:14,320 --> 00:49:18,320
That's hysterical.
Oh my God, is that not drop all

894
00:49:18,320 --> 00:49:22,840
that.
So I have a couple of wins in

895
00:49:22,840 --> 00:49:25,280
September.
You guys know I do a morning

896
00:49:25,280 --> 00:49:27,720
walk and telling I'm I'm old and
out of breath.

897
00:49:28,080 --> 00:49:31,880
I made a commitment to myself
that kind of a goal, but more of

898
00:49:31,880 --> 00:49:35,400
a commitment to myself that I
would walk for over 4 miles

899
00:49:35,400 --> 00:49:41,640
every day and I am whatever 12
days into that and I love it.

900
00:49:41,640 --> 00:49:44,280
It feels good.
I keep pushing myself whenever I

901
00:49:44,280 --> 00:49:48,320
get to that last to cul de sacs
that like I don't want to do

902
00:49:48,320 --> 00:49:50,200
this.
I just keep going because that's

903
00:49:50,200 --> 00:49:54,480
my commitment to myself.
But every day this month I will

904
00:49:54,480 --> 00:49:58,400
walk over 4 miles, so feels
really good to do that.

905
00:49:58,840 --> 00:50:01,240
I'm going to summons my 20
seconds of courage.

906
00:50:01,240 --> 00:50:06,240
I talked about courage a lot and
just say that I did something

907
00:50:06,400 --> 00:50:12,120
over the last month that I
finally finished and I actually

908
00:50:12,120 --> 00:50:14,600
sent it to somebody, which is a
huge step.

909
00:50:14,600 --> 00:50:16,080
I couldn't believe I actually
sent it out.

910
00:50:16,560 --> 00:50:18,800
I wrote another book.
Nice this.

911
00:50:18,880 --> 00:50:21,880
Book is to accompany a speech
that I'm working on.

912
00:50:22,520 --> 00:50:26,600
Thanks to the encouraging and my
friend Stacy Sherman, I wrote a

913
00:50:26,600 --> 00:50:28,800
book.
It's called Reframing failure.

914
00:50:28,800 --> 00:50:32,920
It's called Reframe, turning
failure into fuel to fuel your

915
00:50:32,920 --> 00:50:37,200
growth and shift your mindset.
It's not a very big book, but

916
00:50:37,480 --> 00:50:41,080
it's finished and now I'm going
to be asking people to read it

917
00:50:41,080 --> 00:50:42,840
after I get feedback from the
first person.

918
00:50:43,360 --> 00:50:46,160
And clearly that was like, I
can't believe I hit the send

919
00:50:46,160 --> 00:50:48,000
button yesterday when I sent the
book out.

920
00:50:48,000 --> 00:50:52,840
Like, oh shit, this is real.
Anyways, it's a huge win and I'm

921
00:50:52,840 --> 00:50:55,080
going to celebrate it even
though I'm like, did I really

922
00:50:55,080 --> 00:50:57,200
say this out loud to you guys?
But here we go.

923
00:50:57,880 --> 00:50:59,080
All right, Matt, do you take it
away?

924
00:50:59,520 --> 00:51:02,880
My win for this week actually
eventuated last weekend.

925
00:51:03,000 --> 00:51:06,760
I got a lot of good feedback on
the redesign I did for my video

926
00:51:06,760 --> 00:51:08,880
game news podcast, which I
haven't touched for a while.

927
00:51:09,320 --> 00:51:12,440
It's sound designed.
It's sharing video game news

928
00:51:12,440 --> 00:51:17,360
updates in the backdrop of a
cyberpunk dystopian city.

929
00:51:17,640 --> 00:51:23,480
I spent last weekend sketching
out the story and universe and

930
00:51:23,680 --> 00:51:27,640
the players in that universe and
all that kind of thing to get it

931
00:51:27,640 --> 00:51:30,160
ready to slowly reveal as the
episodes go on.

932
00:51:30,160 --> 00:51:34,760
The idea is that it's built like
a, an Arg or like a discovery

933
00:51:34,760 --> 00:51:37,520
adventure sort of thing where
you come for the game news, but

934
00:51:37,760 --> 00:51:40,600
in every episode a little bit
more gets revealed about the

935
00:51:40,600 --> 00:51:45,080
world and a little bit of
narratives kind of unlocks.

936
00:51:45,080 --> 00:51:48,040
It's in secrets in it's in
riddles, it's in little things

937
00:51:48,040 --> 00:51:49,800
that'll be scattered throughout
the podcast.

938
00:51:49,800 --> 00:51:54,160
It's it's a little bit of work,
but I think it's the eventuation

939
00:51:54,160 --> 00:51:59,120
of about 3 1/2 years of sitting
on an idea and trying to make

940
00:51:59,640 --> 00:52:03,320
news interesting in the video
game space where it's entirely

941
00:52:03,320 --> 00:52:05,760
saturated.
In fact, Mark, that might be a

942
00:52:05,760 --> 00:52:11,160
subject for some time.
Podcasting in the video games

943
00:52:11,200 --> 00:52:17,880
category is such a full space,
it is incredibly hard to find a

944
00:52:17,880 --> 00:52:20,200
video game podcast idea that
hasn't been done yet.

945
00:52:20,800 --> 00:52:23,280
But mine hasn't, and that's the
other thing that excites me

946
00:52:23,280 --> 00:52:25,160
about it as well.
So yeah, that's my win.

947
00:52:25,440 --> 00:52:28,960
I am fascinated by that.
Matt and I saw Ashley in the

948
00:52:28,960 --> 00:52:32,080
chat set so some similar to like
DND.

949
00:52:32,560 --> 00:52:35,200
Yeah, not like DND.
It's a little bit hard to

950
00:52:35,200 --> 00:52:36,840
describe.
There's actually an episode of

951
00:52:36,840 --> 00:52:39,480
another podcast, Digital
Folklore, where I describe it a

952
00:52:39,480 --> 00:52:42,760
little bit across 2 episodes.
And Arg is an alternate reality

953
00:52:42,760 --> 00:52:46,280
game attached to a video game
release or inside the game

954
00:52:46,280 --> 00:52:50,240
itself where you do normal
things that are just in front of

955
00:52:50,240 --> 00:52:51,520
you.
But maybe there's a little

956
00:52:51,680 --> 00:52:55,120
secret or a message somewhere
that you discover, and it leads

957
00:52:55,120 --> 00:52:59,280
to a treasure hunt of
information that builds out a

958
00:52:59,280 --> 00:53:02,880
sub story, a sub narrative as
part of it.

959
00:53:03,240 --> 00:53:05,320
And sometimes there's rewards
and sometimes there isn't.

960
00:53:05,320 --> 00:53:09,600
So it's kind of like DND in that
it's an invented narrative, but

961
00:53:09,600 --> 00:53:13,920
it's less about emerging story
based on interactions.

962
00:53:13,920 --> 00:53:16,520
It's more about there's
something there.

963
00:53:16,720 --> 00:53:19,240
You get little bits and pieces
of it, but you never get the

964
00:53:19,240 --> 00:53:21,960
full picture.
And slowly it gets revealed over

965
00:53:21,960 --> 00:53:25,360
time.
Matt, let's talk about that idea

966
00:53:25,360 --> 00:53:28,680
you had as far as maybe it's a
topic for a Room 1 morning

967
00:53:28,680 --> 00:53:32,440
talking about the that video
game podcast genre.

968
00:53:33,040 --> 00:53:36,400
I'm really interested in it and
yeah, would love to collaborate

969
00:53:36,400 --> 00:53:37,880
with you and see what we can
come up with.

970
00:53:37,880 --> 00:53:42,640
So let's let's discuss and thank
you and congratulations for your

971
00:53:42,760 --> 00:53:44,960
win.
That sounds exciting, Matt.

972
00:53:44,960 --> 00:53:47,680
Thank you.
And Brian joined us from the

973
00:53:47,680 --> 00:53:49,200
audience.
Good morning, Brian.

974
00:53:49,200 --> 00:53:52,840
Do you want to share the final
win of the morning or wins?

975
00:53:53,520 --> 00:53:57,280
Thank you Mark, Good morning
Empowered podcasting group.

976
00:53:57,800 --> 00:54:01,960
My wins this week.
Well, for one, I can surely say

977
00:54:01,960 --> 00:54:06,360
now that I'm down to 10 lbs from
the heaviest that I had gotten

978
00:54:06,360 --> 00:54:11,320
over the past few years.
And I did my show this week

979
00:54:11,680 --> 00:54:17,880
started to get my voice back
after losing my uncle two weeks

980
00:54:17,880 --> 00:54:20,040
ago.
Those are my wins.

981
00:54:20,400 --> 00:54:21,960
Thank you.
You're welcome, Brian, and

982
00:54:21,960 --> 00:54:24,600
congratulations.
I'm going to say congratulations

983
00:54:24,600 --> 00:54:28,720
on releasing 10 lbs.
I say that I heard this

984
00:54:28,720 --> 00:54:32,080
somewhere once awhile back.
You know, I don't like to say

985
00:54:32,080 --> 00:54:36,720
losing weight because it means
that you might find it again.

986
00:54:37,000 --> 00:54:41,120
So releasing it means it's gone.
It's not coming back.

987
00:54:41,640 --> 00:54:44,360
So there you go.
If, if that resonates with you,

988
00:54:44,360 --> 00:54:47,120
Brian, grab on to that.
If not, that's fine too.

989
00:54:47,320 --> 00:54:50,600
Congratulations either way.
That's really awesome.

990
00:54:50,800 --> 00:54:55,160
And and I'll share this a win,
another win from me.

991
00:54:55,720 --> 00:54:58,880
I got through a whole show
coming fresh off a migraine.

992
00:55:00,000 --> 00:55:03,040
So that I'm excited about that
and I'm excited to be back with

993
00:55:03,040 --> 00:55:07,240
everybody again next week.
Tuesday, 7:00 AM Eastern Time.

994
00:55:07,240 --> 00:55:10,040
And we'll do it every day after
that next week.

995
00:55:10,040 --> 00:55:14,320
So come join us to be a part of
this great community and learn a

996
00:55:14,320 --> 00:55:16,560
thing or two about podcasting
along the way.

997
00:55:16,840 --> 00:55:20,920
We would love to have you back
and maybe invite a friend while

998
00:55:20,920 --> 00:55:23,480
you're at it.
We would love to have them here

999
00:55:23,480 --> 00:55:27,240
as well.
So until Tuesday, make it a

1000
00:55:27,240 --> 00:55:29,760
great day everybody.
Take care and make it a great

1001
00:55:29,760 --> 00:55:30,160
weekend.