373 - Building a Spin-Off Podcast Without Restarting

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Good morning podcasting Morning
Chat.

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Today is Friday, September 19th,
2025 and today one listener's

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podcast is getting love from
both parents and kids.

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But now comes the hard part.
How do you serve both without

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starting from scratch?
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it however
Clubhouse lets you.

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And if you're listening live on
YouTube or via podcast, please

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share this episode with a fellow
podcaster.

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And now give me about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again, podcasting,

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Morning Chat.
Thanks so much for being here.

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I am your host, Mark Ronic, and
on stage with me, I'm giggling.

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I'll tell you in a second.
We have producer Ashley Feller,

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Alex Baelish, Jonathan Howard,
Dr. Fey and Matt Bliss.

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And then there's Sid Meadows,
who's somehow in the audience.

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Here we go.
Usually here on Clubhouse, our

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team automatically pops up on
stage because of the back end

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and how we set it up, but Sid
and Matt both were popped in the

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audience this morning first
thing and then we were having

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trouble bringing Sid up.
Anyway, welcome to the show.

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Today is Friday, so we will be
sharing our wins from the week

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toward the second-half of the
show.

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As I teased, we're going to dig
into a topic that I feel like is

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a good.
A good what?

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What's the word I'm looking for?
It's appropriate considering the

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conversation that we had
yesterday about rebranding and

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it's not quite a rebrand, but
that's why I think it's good to

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dig into it today and not part
of yesterday because I think it

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would have brought us a down a
different Rd.

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But here we are.
So before we do as I've been

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doing the last few days, it's
our countdown to the Empowered

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Podcasting Conference.
We are officially one week away.

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7 days from right now we will be
doing the show live.

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We'll be doing the show live
from Charlotte, NC at the hotel

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at the Hyatt Centric leading up
to Friday's activities and I am

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excited about that.
We did that last year and had a

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blast doing that and I think
we'll have more people from the

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podcasting morning chat
community there this time.

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So I'm hoping Sid might take a
break from his walks and join us

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live in person on Friday
morning.

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So I won't be able to, I'll be
on a plane or on my way to the

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airport because my flight is at
8:00 in the morning.

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So I'll be, I'll be driving to
the airport.

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I will miss, I'll be on the call
or on the in the room as much as

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I can, but I will be driving.
So you'll miss me by a few

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hours.
I get there around noon, I

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think.
And good morning, by the way.

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Yes.
Good morning, Sid.

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Did you have something, Dr.
Well, I wanted to know where you

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are mentally because you've been
very open about your challenges

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with ADHD and a little bit of
anxiety.

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And where are you mentally right
now?

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And can you compare it to where
you were mentally this time last

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year?
And maybe this time last month.

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Yeah, I I am in great spirits.
I think Sid called me out when I

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had that call with him the other
day after the show.

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Just how when I was sharing part
of my journey, you know, it, it

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was feeling maybe to some people
like, uh oh, is this whole thing

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going to happen?
And quite frankly, I was in that

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headspace too, wondering if I
was going to be able to pull it

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off because there were a lot of
challenges, both personally, as

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they are shared with my ADHD
stuff and coming off the

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medication for ADHD and trying
to navigate.

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Yeah, right.
Exactly, exactly.

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If it hadn't been for my high
blood pressure, I would have

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probably still been on that
stuff.

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But I'm actually glad that I'm
off it now.

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And I feel like I'm finding my
rhythm a lot more.

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I'm finding finding my ways of
navigating life and business and

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all the things without the
medication.

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And I think as far as the
conference itself and my

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attitude around it now that
really pretty much all the

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pieces are in place and
everything's ready to go, that

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anxiety is a lot less than it's
been.

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I'm feeling really good about
it.

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And I've got to say this, this
is something I told Sid that I

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recognize.
And again, this, a lot of it

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probably was my ADHD, But now
that I've got a little more of a

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clear head and looking back at
it, I think for me it was let me

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think if I can formulate my
thoughts at seven O 6 in the

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morning.
I'll just say it was just really

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challenging for me to to move
all the pieces, get them all

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together.
And I got there right.

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I think that once I started
really taking the small steps

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toward the things that I didn't
want to do, because again, with

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ADHD and the lack of motivation,
the lap of lack of dopamine, I

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think once I just, I started
saying to myself, Mark, just do

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something.
Just do 1 little thing towards

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that thing that I need to do.
And look, this is something that

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I've learned a lot about over
time.

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Taking those small action steps
can create momentum and when I'm

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struggling with my ADHD, those
kinds of tools sometimes go out

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the window.
And I finally kind of

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reconnected with the tool,
started just forcing myself when

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I was in AI, don't want to do
that phase.

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I just said do something.
And what I found was it did

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create the momentum and I
started doing a lot more than

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just that one little thing.
And that really helped get not

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only get things done, but it got
me excited once I started

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seeing, I'm putting these pieces
into place and then seeing

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results from it, right?
Like all of a sudden I started

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taking action and other things
for the event started happening.

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Ticket sales started going up.
We had a few again yesterday.

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So it, you know, we're, we're
inching toward our goal of 150

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people attending this event.
And I do think it has to do with

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creating the momentum, creating
positive momentum.

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I think I'm learning a lot
through this process and

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actually putting the tools into
place that I've learned a lot

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about over the past, let's say,
handful of years as I've been

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going on my own personal growth
journey.

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Are you documenting as you go?
Like, OK, ran into a snag on

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this one, so next time I got a
blah, blah, blah.

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Because sometimes once you get
to your goal, it's hard to look

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back and say, oh, what was that
thing that I had a problem with?

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Yeah, remember.
Yeah, that's a great point and

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yes, we are.
So my Operations manager,

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Andrea, she's been doing a great
job of documenting those things.

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I'm documenting those things as
well.

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And during the event, we'll
continue to document those

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things because we'll see if all
the efforts leading up to it,

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you know, actually worked with
everything kind of fell into

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place the way it was supposed
to.

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And if not, let's take some
notes about it and see how we

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can course correct it the
following year.

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So yeah, I think we are doing a
good job of that and we'll see

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what we'll see what happens.
Yeah.

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Thank you, Dr. And yes,
empoweredpodcasting.com, if you

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want to attend, there's still
time to get tickets.

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Just go to
empoweredpodcasting.com.

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Click the order tickets now and
I should say, by the way, a

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little incentive for you.
If you are attending the

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Empowered Podcasting Conference,
you will have a chance to win a

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brand new Shure MV7 Plus
courtesy of Shure and the

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Professional Podcast Airs
Association.

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So that's just added incentive.
Besides meeting all the great

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people that'll be there,
learning from all the great

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people that'll be there, you
could win a pretty damn good

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Mike.
Sid, did you have a question?

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Not really a question, just a
reminder that if you're coming

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in on Friday, to be sure you
register for the party on Friday

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night.
Mark, what was it you sent me?

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Sorry.
So sorry.

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Yeah, no, that's totally lost it
my brain.

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I appreciate you bringing it up.
We're doing the happy hour and

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that is Friday night, the 26th
and we last minute worked

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something out with Riverside.
Riverside is Co sponsoring the

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event and part of that
arrangement they're buying the

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first round of drinks.
So we'll have drink tickets for

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everybody and we're asking
people to register ahead of

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time.
It's not the end of the world if

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you don't, but we're asking you
to register ahead of time so

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that we can just get a good
headcount as far as those first

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drinks go.
And this is open even if you

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decide not to come to the
conference.

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But for some reason you're in
the Charlotte area.

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This is something that you're
more than welcome to come to and

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join us.
It's outs.

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It's away from the event, just
like 5 minutes away at a

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separate location, and we want
to welcome every podcaster and

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any podcaster in the area to
come join us for that.

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So I'll share that link here in
just a minute.

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I don't have it handy, and I
should have.

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Thank you, Sid, for bringing
that up.

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I'll share that here, and I'll
share that in the show notes as

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well.
OK, let's dig into the mailbag,

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shall we?
Before we get into our wins from

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the week, I thought, like I
said, that this would be an

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appropriate one to dig into
after some of yesterday's

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rebranding conversation.
It's got a different spin than

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yesterday.
Comes from someone named Shay,

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and Shay posted this in actually
the Buzz Sprout Facebook group.

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Shay says.
I host a history podcast and I

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have had a lot of requests to
create a version just for kids.

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I'm torn over how exactly to do
that.

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Should I just add the kid
episodes to the regular podcast

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clearly labeled As for kids?
Or do I create a whole separate

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podcast just for kids?
I see pros and cons of both.

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I don't want kids to get
confused and accidentally listen

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to an episode an adult episode
if they're all on there

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together.
Although the adult episodes are

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mostly kid appropriate and many
kids already listen to them.

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But I also don't want to start
all over from scratch with a new

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show and also pay a whole lot
more in hosting fees for

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something that I'm not sure yet
even will take off.

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What would you do?
Keep them all together as the

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same podcast but clearly label
the kids episodes or create a

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whole new podcast just for kids?
The regular show is history fix.

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That's the name History Fix and
the kid version will be History

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Fix Kids, just to give you an
idea of how similar the 2 will

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be.
I'm going to ask some questions

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to really pull out all the
different details I think that

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need to be considered if you're
going to do something like this.

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So how do you think kids and
parents typically discover

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podcasts?
Let's start there.

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Would a separate kids feed make
it easier for them to find the

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right content?
What are we thinking?

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How do we use search for kids
podcast now you put kids podcast

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in?
Right.

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A lot of apps that are specific
to kids listening to podcasting,

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although I'm sure there could
be.

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Yeah, history for kids.
That would probably be what I

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would put in the search history
for kids.

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Yep, Alex did.
Did you want to say something?

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I would just put it on YouTube
in the beginning and say screw

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it, and then see if it's going
to go and see if he wants to be

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bothered with it.
Then make it its own feed and

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promote it through his main
podcast.

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I know that might not be the
podcast the way, but it's a lot

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easier in the beginning.
It's kind of like a soft launch.

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And I mean, yeah, you can make
it its own feed.

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I think that would be kind of
neat.

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But if you make it its own feed,
are you going to do all the

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things that go along with it?
I don't know.

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I do like that idea, Alex.
I like that a lot of using

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YouTube as the testing ground,
especially when we're talking

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about kids shows because we know
kids are on YouTube a lot.

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Yeah, exactly.
Thank you, Alex.

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I saw Sid wanted to say
something.

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Go ahead, Sid.
So I like what Alex is saying a

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lot and just depending on
whether he's a YouTube caster or

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I heard that somebody the other
day say vodcaster.

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I think it would be a great idea
to test it inside of his current

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feed and basically maybe
dedicate 1 episode a month to a

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kid specific show.
Test it, look at the analytics

226
00:13:57,000 --> 00:14:00,160
and if it's getting really good
feedback, then I would take it

227
00:14:00,160 --> 00:14:03,400
and move it to its own feed and
create his own show.

228
00:14:03,400 --> 00:14:05,680
It might even be a really fun
idea here for him to create a

229
00:14:05,680 --> 00:14:09,480
history network where he's got
his adult show and his kids show

230
00:14:09,480 --> 00:14:12,280
and he's kind of building out a
network of shows under this

231
00:14:12,280 --> 00:14:15,720
umbrella of history.
It's a way to keep them together

232
00:14:15,720 --> 00:14:16,960
as well.
I mean, instead of cost more

233
00:14:16,960 --> 00:14:19,520
money, obviously you're going to
have to pay additional hosting

234
00:14:19,520 --> 00:14:22,560
fees and stuff like that, but
test it inside your current feed

235
00:14:22,960 --> 00:14:26,600
dedicated to a kids show once a
month and then look at the

236
00:14:26,600 --> 00:14:29,720
analytics and move on to, if
it's working, move on to

237
00:14:29,720 --> 00:14:32,720
creating its own separate feed.
I like that.

238
00:14:32,800 --> 00:14:34,000
Yeah.
Thank you, Sid.

239
00:14:34,040 --> 00:14:37,560
And yeah, as far as the costs
go, I know that like, for

240
00:14:37,560 --> 00:14:42,360
example, if you're using Buzz
Sprout, if you get the, I think

241
00:14:42,360 --> 00:14:47,320
it's the second tier available,
I think you then can have up to

242
00:14:47,320 --> 00:14:50,720
five different podcast feeds
within the one account.

243
00:14:51,280 --> 00:14:53,640
I believe that's how I
understand it.

244
00:14:54,200 --> 00:14:56,800
And there are other platforms
like Buzz Sprout that do the

245
00:14:56,800 --> 00:14:57,120
same.
Yeah.

246
00:14:57,120 --> 00:14:58,920
But you still have to pay per
feed.

247
00:14:59,440 --> 00:15:03,080
No, I think what I've read
recently is if you get their

248
00:15:03,080 --> 00:15:09,080
$39.00 a month plan, you get up
to five podcasts within that one

249
00:15:09,080 --> 00:15:11,400
account.
This is coming straight from

250
00:15:11,400 --> 00:15:14,040
Buzz Sprout.
I'll even make sure to share

251
00:15:14,040 --> 00:15:18,240
this link in the show notes as
well, just in case anyone else

252
00:15:18,240 --> 00:15:20,800
'cause I know there's been
confusion around that before.

253
00:15:20,800 --> 00:15:23,800
So I think that is the case.
Dr. Did you want to add

254
00:15:23,800 --> 00:15:26,720
something?
Well, number one, there are free

255
00:15:26,720 --> 00:15:31,360
platforms as well.
I have a client that's on Red

256
00:15:31,360 --> 00:15:36,400
Circle and I mean it's been a
couple years for us on red

257
00:15:36,400 --> 00:15:39,680
circle and I have 0 complaints
about them.

258
00:15:40,080 --> 00:15:44,960
Also, I was thinking that maybe
because we're always complaining

259
00:15:44,960 --> 00:15:47,760
about so much screen time, get
off the screens.

260
00:15:48,200 --> 00:15:53,960
So I was thinking that maybe you
could market the kids show as

261
00:15:53,960 --> 00:15:59,400
something to fall asleep
listening to and still have it

262
00:15:59,400 --> 00:16:02,280
as an audio.
So you're getting them off the

263
00:16:02,280 --> 00:16:05,640
screen and it's something to
listen to at night.

264
00:16:06,120 --> 00:16:13,440
And maybe the angle would be how
kids have changed history.

265
00:16:13,440 --> 00:16:16,960
For instance, who was the kid
that was the king in?

266
00:16:17,240 --> 00:16:19,680
Was it Siam or Egypt or
something like that?

267
00:16:20,200 --> 00:16:21,880
Egypt I.
Think yes, yeah.

268
00:16:21,880 --> 00:16:25,640
Yeah, that could be the theme of
how kids have changed history

269
00:16:26,000 --> 00:16:29,120
and.
But make it like build it out

270
00:16:29,120 --> 00:16:33,600
like a night time listening to
the show while you're in bed

271
00:16:33,720 --> 00:16:37,040
kind of thing.
And maybe you might want to do

272
00:16:37,040 --> 00:16:40,680
it, you know, the last Wednesday
of the month.

273
00:16:40,680 --> 00:16:45,480
Whatever show, whatever day your
regular show is on, make it that

274
00:16:45,480 --> 00:16:49,000
same day, but do it the last
weekday of that month.

275
00:16:49,320 --> 00:16:50,880
Yeah, I think that's a great
idea.

276
00:16:50,880 --> 00:16:54,680
And I think, you know, it's easy
for your audience to remember if

277
00:16:54,680 --> 00:16:59,200
you just always say, yeah, we're
doing history Fix kids the last

278
00:16:59,200 --> 00:17:01,800
Wednesday of every month.
Yeah, that's just a good

279
00:17:01,800 --> 00:17:04,680
branding, a good marketing.
GR You want to put kids to

280
00:17:04,680 --> 00:17:05,599
sleep?
I.

281
00:17:07,319 --> 00:17:09,160
Do and hey, Matt, I'm coming to
you in just a second.

282
00:17:09,160 --> 00:17:11,839
I did want to call out that
several people are sharing in

283
00:17:11,839 --> 00:17:15,119
the chat a few different
platforms to consider based on

284
00:17:15,119 --> 00:17:16,880
some of the things we're sharing
already.

285
00:17:17,119 --> 00:17:22,319
Dave says Kids Pod is a screen
free podcast app for kids.

286
00:17:22,720 --> 00:17:26,720
And I know Matt gives a vote for
Captivate FM as far as having

287
00:17:26,720 --> 00:17:31,200
multiple shows under one plan.
And I'm looking here for some

288
00:17:31,200 --> 00:17:33,200
others as well.
OK, so let's go to Matt.

289
00:17:33,280 --> 00:17:35,800
Matt, good morning to you.
What did you want to add to all

290
00:17:35,800 --> 00:17:39,840
this?
I think the opportunity here for

291
00:17:39,840 --> 00:17:44,360
this bloke isn't to just like
copy paste and direct the

292
00:17:44,360 --> 00:17:48,240
content to a new feed that does
exactly the same thing but

293
00:17:48,240 --> 00:17:50,720
directed for kids.
I think this is an opportunity

294
00:17:50,720 --> 00:17:56,200
to get them the information, the
episodes directly into the kids

295
00:17:56,200 --> 00:18:01,400
rooms without parental
intervention required and in a

296
00:18:01,400 --> 00:18:04,800
way that allows you to get
almost automatic compensation

297
00:18:04,800 --> 00:18:08,200
for it.
I think a premium product like a

298
00:18:08,720 --> 00:18:13,480
small digital player that comes
with episodes on it, similar to

299
00:18:13,480 --> 00:18:16,480
devices that kids have with
stories.

300
00:18:16,880 --> 00:18:21,760
It's a player and you can buy
NFC cards that you tap against

301
00:18:21,760 --> 00:18:26,560
the player and it plays a story.
There's very dedicated devices

302
00:18:26,560 --> 00:18:30,920
like that directed for kids that
can play that content.

303
00:18:31,120 --> 00:18:35,560
And I think this is a unique
opportunity for him to not just

304
00:18:36,200 --> 00:18:40,040
duplicate another podcast feed
and count how many children have

305
00:18:40,280 --> 00:18:43,200
downloaded his episodes for a
new feed.

306
00:18:43,480 --> 00:18:47,080
But you know, have a look on
Aliexpress, see what kind of

307
00:18:47,400 --> 00:18:52,120
really cheap playable speaker
embedded devices you can load an

308
00:18:52,120 --> 00:18:57,960
entire podcast feed on and get
parents to pay $3040 for a

309
00:18:57,960 --> 00:19:00,000
device and see what that uptake
is like.

310
00:19:00,320 --> 00:19:03,040
It's a little bit of extra work,
but it it depends on what the

311
00:19:03,040 --> 00:19:06,640
goals are and, and where they
should go with it and what their

312
00:19:06,640 --> 00:19:08,280
plans are.
Whether it's even a show that

313
00:19:08,280 --> 00:19:09,680
they're trying to monetize, I
don't know.

314
00:19:10,160 --> 00:19:14,360
But I think that the kids market
is a market to think differently

315
00:19:14,360 --> 00:19:15,920
because they are a different
audience.

316
00:19:15,920 --> 00:19:18,120
They come at it in a different
way.

317
00:19:18,800 --> 00:19:22,760
And like the example I put in
the the room chat, thinking

318
00:19:22,760 --> 00:19:24,920
about whether it should be a
separate feed or the same feed.

319
00:19:25,560 --> 00:19:29,160
I compared watching television
and if you've got your kids in

320
00:19:29,160 --> 00:19:33,160
front of TV watching Bluey and
then the TV accidentally

321
00:19:33,160 --> 00:19:37,480
recommends Human Centipede to
after that, how horrified are

322
00:19:37,480 --> 00:19:40,360
you going to be and how quick
are you going to get on that

323
00:19:40,360 --> 00:19:42,920
remote?
And how entranced are the kids

324
00:19:42,920 --> 00:19:44,960
going to be that they're not
even going to complain about it?

325
00:19:45,720 --> 00:19:48,840
And it's not to that level.
Obviously that's a very extreme

326
00:19:48,840 --> 00:19:52,760
case, but you know, you don't
want to go from here's the

327
00:19:52,760 --> 00:19:56,120
unique history of how kids
interacted with the industrial

328
00:19:56,120 --> 00:20:00,360
revolution and then have it move
on to the Hitler Ugand and how

329
00:20:00,360 --> 00:20:03,600
they contributed to Nazi Germany
taking over the rest of Europe.

330
00:20:03,680 --> 00:20:05,440
And I think it just has to be
different.

331
00:20:05,760 --> 00:20:07,800
That's my main point.
But I think there's some unique

332
00:20:07,800 --> 00:20:09,920
opportunities there to tackle it
differently.

333
00:20:10,400 --> 00:20:12,840
Thank you, Matt.
And I overall agree with you.

334
00:20:12,880 --> 00:20:18,160
And we do know that from this
podcaster, we do know that kids

335
00:20:18,160 --> 00:20:22,640
have been already listening to
the regular podcast.

336
00:20:22,640 --> 00:20:24,560
And by the way, the person's
name is Shay.

337
00:20:24,560 --> 00:20:30,560
I'm assuming Shay is a woman and
I don't know how Shea identifies

338
00:20:30,560 --> 00:20:33,200
so I personally am just going to
say she.

339
00:20:33,200 --> 00:20:34,840
I know most of you been saying
he.

340
00:20:34,840 --> 00:20:38,160
We don't know.
Anyway, I think that she has

341
00:20:38,160 --> 00:20:40,440
said that kids are already
listening to it.

342
00:20:40,440 --> 00:20:44,360
The show that she's already
producing is for the most part

343
00:20:44,360 --> 00:20:47,800
pretty kid friendly kid
appropriate or her words.

344
00:20:48,240 --> 00:20:54,080
And I do feel like we're, I'm
sensing from the post here that

345
00:20:54,080 --> 00:20:58,880
she's concerned about creating
extra work without really

346
00:20:58,880 --> 00:21:00,440
knowing if it's going to take
off.

347
00:21:00,960 --> 00:21:04,280
I personally would tend to lean
towards something similar to

348
00:21:04,280 --> 00:21:07,680
what Dr. is sharing, where if
you want to really test the

349
00:21:07,680 --> 00:21:11,080
waters here, yeah, put it in
your own feed.

350
00:21:11,080 --> 00:21:15,200
I just wouldn't do it often
because if you're making

351
00:21:15,320 --> 00:21:21,560
specifically episodes for kids,
you might turn off your adult

352
00:21:21,560 --> 00:21:24,080
audience if you're doing that
too much in the same feed.

353
00:21:24,880 --> 00:21:27,560
So that's why I like D Rs idea
where we're we're just saying

354
00:21:27,560 --> 00:21:30,640
once a month, the last Wednesday
of the month, we're doing the

355
00:21:30,640 --> 00:21:33,680
kid, you know, the history.
What is it called?

356
00:21:33,680 --> 00:21:38,200
Whatever it is for kids history
fix kids at something like Alex

357
00:21:38,200 --> 00:21:42,080
too, where he said maybe you
just try it on YouTube and see

358
00:21:42,160 --> 00:21:45,440
how that goes for a little bit.
I appreciate the idea of testing

359
00:21:45,440 --> 00:21:48,440
the waters if you don't know,
and it also might help save you

360
00:21:48,440 --> 00:21:51,040
a little bit of money.
I'm on the fence.

361
00:21:51,320 --> 00:21:53,480
Rez has been waiting patiently
on stage.

362
00:21:53,480 --> 00:21:55,240
I want to make sure.
Rez, is there anything you

363
00:21:55,240 --> 00:21:58,840
wanted to add to this?
I definitely would not do a

364
00:21:58,840 --> 00:22:02,200
separate feed.
I if I understand correctly,

365
00:22:02,200 --> 00:22:05,440
this is a podcast where parents
are probably going to make their

366
00:22:05,440 --> 00:22:07,880
kids listen to it.
The kids are not probably going

367
00:22:07,880 --> 00:22:11,040
to willingly listen to it if I'm
not understanding.

368
00:22:11,760 --> 00:22:15,720
It's probably a little more rare
that kids would be off searching

369
00:22:15,720 --> 00:22:17,920
for history podcasts on their
own.

370
00:22:18,440 --> 00:22:21,440
I haven't.
Been around children like my

371
00:22:21,440 --> 00:22:25,760
nephews and his friends and they
they're not going to volunteer

372
00:22:25,760 --> 00:22:29,400
to listen to to a podcast in my
experience, but yeah.

373
00:22:29,640 --> 00:22:33,520
And any podcast, I would argue
that like I, I, I think more and

374
00:22:33,520 --> 00:22:35,800
more kids and according to a lot
of the studies that we've

375
00:22:35,800 --> 00:22:38,920
reported before, a lot of kids
are in fact now listening to

376
00:22:38,920 --> 00:22:42,080
podcasts.
I specifically was suggesting I

377
00:22:42,080 --> 00:22:46,040
don't know how many kids would
be searching for history

378
00:22:46,040 --> 00:22:48,720
podcasts specifically, but who
knows.

379
00:22:49,440 --> 00:22:50,520
Dr. Did you want to say
something?

380
00:22:51,160 --> 00:22:56,480
This is coming from a child free
woman, so I don't know, but my

381
00:22:56,480 --> 00:23:00,640
inclination was that we have to
categorize the age when we say

382
00:23:00,640 --> 00:23:03,000
kids.
That's a big umbrella that we're

383
00:23:03,000 --> 00:23:06,920
putting over it.
I'm getting vibes like, you

384
00:23:06,920 --> 00:23:08,600
know, it's bedtime.
Come on.

385
00:23:08,640 --> 00:23:10,680
You know the kind of the
younger.

386
00:23:10,960 --> 00:23:14,480
Yeah, and that's and it's
usually story time at bedtime

387
00:23:14,480 --> 00:23:18,560
with kids.
Story time kids and making that

388
00:23:18,720 --> 00:23:22,880
podcast a little bit more
immersive with some different

389
00:23:22,880 --> 00:23:28,200
voices, with some music in the
background that is more kid

390
00:23:28,200 --> 00:23:33,400
conducive.
So yeah, I mean, kids like story

391
00:23:33,400 --> 00:23:39,080
time and story time could be
about something back in history.

392
00:23:39,600 --> 00:23:43,320
So I think that this would be a
a really good go for them.

393
00:23:43,800 --> 00:23:47,000
Interesting points.
Again, based on what we've got,

394
00:23:47,000 --> 00:23:50,360
the information that this person
has provided, it sounds like

395
00:23:50,480 --> 00:23:53,760
they have kids listening already
because this, it sounds like

396
00:23:53,760 --> 00:23:56,440
this podcaster wasn't
necessarily ever thinking about

397
00:23:56,440 --> 00:23:59,800
doing a kids version, but
people, her audience are asking

398
00:23:59,800 --> 00:24:02,440
for it.
That's what's prompted this

399
00:24:02,440 --> 00:24:06,720
whole thing for this person.
So we know that she potentially

400
00:24:06,720 --> 00:24:11,600
has an audience for it.
And again, I think my personal

401
00:24:11,600 --> 00:24:16,000
opinion is don't change the
format instead of the term dumb

402
00:24:16,000 --> 00:24:20,040
it down.
Don't kid it down for just for

403
00:24:20,040 --> 00:24:23,320
the sake of trying to appeal to
a bigger audience, because you

404
00:24:23,320 --> 00:24:28,560
might then push away the older
audience, right?

405
00:24:28,560 --> 00:24:33,360
So instead, yeah, I still think
really making an episode that

406
00:24:33,360 --> 00:24:35,880
you are specifically targeting
kids.

407
00:24:35,880 --> 00:24:40,480
I think that that makes sense to
me, as long as you are

408
00:24:40,480 --> 00:24:44,680
sprinkling it in at first if
you're trying to avoid starting

409
00:24:44,680 --> 00:24:46,520
a whole separate show right
away.

410
00:24:47,000 --> 00:24:50,120
I think you're giving kids too
less credit.

411
00:24:50,920 --> 00:24:54,880
But Alex, you're not going to
necessarily sit Lucy down and

412
00:24:54,880 --> 00:24:58,120
watch something on The History
Channel that's made for

413
00:24:58,120 --> 00:25:00,240
grown-ups, even if the language
is clean.

414
00:25:00,640 --> 00:25:03,640
Let's say it's on World War 2.
Would you sit her in front of

415
00:25:03,640 --> 00:25:06,480
something at The History Channel
or something that was made for

416
00:25:06,480 --> 00:25:09,000
kids to better understand World
War 2?

417
00:25:09,680 --> 00:25:11,520
She's my kid.
Sometimes she just has to suck

418
00:25:11,520 --> 00:25:13,200
it up and sometimes she'll
learn.

419
00:25:13,440 --> 00:25:14,840
And I don't mean that to be
funny.

420
00:25:15,040 --> 00:25:16,520
You want to get middle
schoolers?

421
00:25:16,640 --> 00:25:18,720
You want to get elementary
school kids?

422
00:25:18,720 --> 00:25:22,400
You want to get high schoolers?
Well, again, I think this also

423
00:25:22,400 --> 00:25:24,960
goes back to something Dr. was
saying that it depends on the

424
00:25:24,960 --> 00:25:27,800
age range, right?
Like, we're going to make a very

425
00:25:27,800 --> 00:25:31,920
different type of podcast for
kids that are, let's say, you

426
00:25:31,920 --> 00:25:37,200
know, 6 to 10 years old versus
kids that are 12 to 18 years

427
00:25:37,200 --> 00:25:40,440
old.
All I know is Sid agreed with me

428
00:25:40,560 --> 00:25:42,920
and Matthew.
Like what I said, I'm done for

429
00:25:42,920 --> 00:25:44,800
the bad.
OK, I'm so done.

430
00:25:44,880 --> 00:25:46,080
Congratulations.
Yes.

431
00:25:46,120 --> 00:25:48,960
All right, let's go to Jonathan
and then we'll check in with.

432
00:25:48,960 --> 00:25:52,280
Matt, you're wrong.
I think we're missing a really

433
00:25:52,280 --> 00:25:54,960
important part of this, which is
what you just mentioned.

434
00:25:55,360 --> 00:25:58,920
They need to go back to their
audience and see what age groups

435
00:25:59,040 --> 00:26:03,000
is looking for it, what they
like about the podcast, and what

436
00:26:03,000 --> 00:26:05,520
is going to work for these
people that are asking.

437
00:26:05,520 --> 00:26:09,920
Because without that, you're
creating a podcast for 2 to 20

438
00:26:09,920 --> 00:26:13,680
year olds and that's six
different podcasts.

439
00:26:14,000 --> 00:26:18,240
So I think really their first
step is go back to the people

440
00:26:18,240 --> 00:26:22,520
that are asking and find out
what they need, what they want

441
00:26:22,520 --> 00:26:25,560
so that you have at least a
baseline to go off of.

442
00:26:25,840 --> 00:26:29,880
That would be my first and only
suggestion at this point is to

443
00:26:30,000 --> 00:26:32,560
get that information and then
once you have that you can make

444
00:26:32,560 --> 00:26:35,400
a much better decision.
Yeah, do your market research

445
00:26:35,400 --> 00:26:38,800
both with your audience and a
larger audience, right.

446
00:26:38,800 --> 00:26:42,360
Like there are plenty of studies
out there that are saying that

447
00:26:42,360 --> 00:26:46,280
shows what age ranges are
listening to podcasts.

448
00:26:46,280 --> 00:26:50,360
So maybe you could find some
information there as well as

449
00:26:50,520 --> 00:26:53,600
pulling your own audience.
I think that's very appropriate.

450
00:26:53,600 --> 00:26:56,400
I agree with you, Jonathan.
Matt, did you want to add

451
00:26:56,400 --> 00:26:57,880
something?
Maybe we should get

452
00:26:57,880 --> 00:27:00,960
psychological with it because I
don't think I've heard, I

453
00:27:00,960 --> 00:27:03,560
haven't heard anything yet that
says the podcast is

454
00:27:03,560 --> 00:27:05,880
inappropriate for kids to listen
to.

455
00:27:06,280 --> 00:27:11,800
It's just that the parents are
asking for a kids version of

456
00:27:11,800 --> 00:27:13,520
what would otherwise be regular
episodes.

457
00:27:13,760 --> 00:27:15,120
So let's get psychological with
it.

458
00:27:15,400 --> 00:27:20,200
Let's create a adults only feed
of the history fix.

459
00:27:20,840 --> 00:27:26,040
And then by comparison, the
regular feed is so normal and so

460
00:27:26,040 --> 00:27:29,640
toned down that they don't need
to make a kids feed, they just

461
00:27:29,640 --> 00:27:33,760
need to make a pay to play Not
safe for work history podcast.

462
00:27:34,120 --> 00:27:37,200
Just ignore that one.
Jonathan, did you want to say

463
00:27:37,200 --> 00:27:38,960
something?
I was just saying then you're

464
00:27:39,000 --> 00:27:41,120
still talking to multiple
audiences with one show, and

465
00:27:41,120 --> 00:27:44,080
that's not where the success
really lies when you're looking

466
00:27:44,080 --> 00:27:46,400
to market something.
True, you're getting.

467
00:27:46,400 --> 00:27:50,440
Maybe it's that, that thing we
bring up often, which is too

468
00:27:50,440 --> 00:27:54,160
many things means people won't
do anything with any of them.

469
00:27:54,720 --> 00:27:58,040
And the one other area we're
not, we haven't focused on yet

470
00:27:58,040 --> 00:28:02,080
is by creating separate feeds.
This is something pro creating 2

471
00:28:02,080 --> 00:28:06,560
feeds is you may have more
unique, or I should just say

472
00:28:06,560 --> 00:28:10,080
unique monetization
opportunities, right?

473
00:28:10,080 --> 00:28:13,920
If you're, if you have a
separate show that's geared just

474
00:28:13,920 --> 00:28:16,760
toward kids, well, now you can
get very specific types of

475
00:28:16,760 --> 00:28:21,160
advertisers that are trying to
target kids and parents.

476
00:28:21,760 --> 00:28:25,560
I think that's something worth
considering, especially again,

477
00:28:25,560 --> 00:28:27,080
if your audience is clamoring
for it.

478
00:28:27,080 --> 00:28:30,440
If your audience is saying they
want a kids version and you do a

479
00:28:30,440 --> 00:28:33,000
little more research to
Jonathan's point, from, you

480
00:28:33,000 --> 00:28:36,480
know, from your audience, you
may have a, a new monetization

481
00:28:36,480 --> 00:28:38,520
stream.
And I think that's worth

482
00:28:38,520 --> 00:28:41,760
considering.
It will be more challenging to

483
00:28:41,760 --> 00:28:46,080
market it to advertisers if
you're doing a kid friendly or

484
00:28:46,080 --> 00:28:50,640
it's kid specific episode versus
a kid friendly episode.

485
00:28:51,360 --> 00:28:54,400
I really think that sometimes
parents are a little too crazy

486
00:28:54,400 --> 00:28:57,040
about.
It sure, yeah, that can happen.

487
00:28:57,040 --> 00:28:58,280
I.
Think that's part of the problem

488
00:28:58,800 --> 00:29:02,360
because history is not pretty.
You can make it as kid friendly

489
00:29:02,360 --> 00:29:05,920
as you want, but you can't have
it both ways in some ways.

490
00:29:06,200 --> 00:29:09,800
It doesn't sound like this
person's fearful of it not being

491
00:29:09,800 --> 00:29:12,640
appropriate for kids.
I just think it's a specific

492
00:29:12,640 --> 00:29:15,080
direction that people are asking
her for.

493
00:29:15,600 --> 00:29:18,720
And I understand and and I feel
bad for her because she's in a

494
00:29:18,720 --> 00:29:25,240
very weird position that people
that work with kid friendly

495
00:29:25,360 --> 00:29:28,240
products have to deal with.
It's never going to be kid

496
00:29:28,240 --> 00:29:31,160
friendly enough.
It's never going to be harsh,

497
00:29:31,200 --> 00:29:34,600
you know, adult enough.
And you have to find that

498
00:29:34,600 --> 00:29:37,920
balance.
And maybe Dr. is right.

499
00:29:37,920 --> 00:29:40,720
She should have maybe a couple
of special episodes.

500
00:29:41,160 --> 00:29:46,120
I think that where it could
become more popular is if you're

501
00:29:46,120 --> 00:29:50,280
making a show specific for kids
on history or whatever the heck

502
00:29:50,280 --> 00:29:52,920
it is.
If you're making it specifically

503
00:29:52,920 --> 00:29:56,520
for kids, well, now you've
created a family event, a family

504
00:29:56,520 --> 00:29:59,680
affair.
You're you're now, you're now

505
00:29:59,680 --> 00:30:02,800
showing the audience, the
parents.

506
00:30:02,960 --> 00:30:06,480
Hey, I've got content that you
can sit down with and listen to

507
00:30:06,480 --> 00:30:10,080
with your kids, ask questions
with your kids as opposed to if

508
00:30:10,080 --> 00:30:12,880
you're just marketing it to
adults, that's not even

509
00:30:12,880 --> 00:30:17,000
necessarily a thought for them
to consider that, oh, let's sit

510
00:30:17,000 --> 00:30:19,120
down with the whole family and
listen to this on a road trip.

511
00:30:19,120 --> 00:30:21,880
They're probably thinking just
subliminally, they're probably

512
00:30:21,880 --> 00:30:24,760
thinking, OK, this is for me,
this is for adults.

513
00:30:25,080 --> 00:30:27,920
You know, I'm not playing this
for my kids just because it's

514
00:30:27,920 --> 00:30:30,160
not an option.
It's not something to consider.

515
00:30:30,160 --> 00:30:33,320
But if you're saying I have a
specific show for kids about

516
00:30:33,480 --> 00:30:37,560
history, that opens a door and
to potentially a wider audience.

517
00:30:37,640 --> 00:30:40,840
Can I add in real quick?
I think the way I would look at

518
00:30:40,840 --> 00:30:45,120
it is, I would say what an
amazing opportunity this is,

519
00:30:45,160 --> 00:30:49,080
what an amazing gift this is.
Her audience is giving her

520
00:30:49,080 --> 00:30:51,280
feedback.
They're telling her things that

521
00:30:51,280 --> 00:30:53,120
they like about her show.
They're telling her things

522
00:30:53,480 --> 00:30:54,960
they'd like to see from her
show.

523
00:30:55,000 --> 00:30:57,360
Now it's just up to her to go do
the work, right?

524
00:30:57,800 --> 00:31:00,040
To go ask the questions like
she's asking in the group to

525
00:31:00,040 --> 00:31:01,560
meet with a podcast coach,
right?

526
00:31:01,920 --> 00:31:05,120
To self reflect on what it is
she wants to do and how she

527
00:31:05,120 --> 00:31:07,920
wants to do it, and then take
the next step with it.

528
00:31:07,920 --> 00:31:11,280
And that decision, it could be,
I don't want to do anything,

529
00:31:11,840 --> 00:31:14,280
right?
The decision could be, I'm going

530
00:31:14,280 --> 00:31:16,680
to do what Dr. said and put one
show in a month, right?

531
00:31:16,680 --> 00:31:19,840
The condition should be, could
be I'm going to make an entire

532
00:31:19,840 --> 00:31:23,280
new feed, right?
But I view this as an as a gift.

533
00:31:23,720 --> 00:31:25,600
Like her audience is talking to
her.

534
00:31:25,600 --> 00:31:30,120
And how many of us desire on
almost a regular basis to hear

535
00:31:30,120 --> 00:31:32,440
from her audience?
She needs to listen to them.

536
00:31:32,440 --> 00:31:34,040
She's a research.
She's to figure out what she

537
00:31:34,040 --> 00:31:35,960
wants to do and take that next
step.

538
00:31:36,440 --> 00:31:38,440
Love that.
Thank you, Sid, and thank you

539
00:31:38,440 --> 00:31:42,960
for wrapping this part of the
conversation up So eloquently.

540
00:31:42,960 --> 00:31:47,400
I appreciate that.
And now I'm going to ask anybody

541
00:31:47,400 --> 00:31:51,000
who wants to share their wins
from this past week to come up

542
00:31:51,000 --> 00:31:54,240
on stage and join us.
Thank you, Yvonne, for joining

543
00:31:54,240 --> 00:31:56,840
us.
I see Rez wants to ask something

544
00:31:56,840 --> 00:31:58,440
or has something else he wants
to add.

545
00:31:58,440 --> 00:32:01,560
We'll come to you in a second.
So please come join us if you're

546
00:32:01,560 --> 00:32:05,320
listening live in the audience
right now and share any wins

547
00:32:05,320 --> 00:32:08,520
that you'd like to celebrate
with us this week.

548
00:32:08,520 --> 00:32:12,040
I don't care how big or small
you are judging it to be.

549
00:32:13,000 --> 00:32:16,400
It does not matter to me.
So getting out, as I say,

550
00:32:16,400 --> 00:32:19,040
getting out of bed in the
morning every day this week,

551
00:32:19,560 --> 00:32:22,680
making your days work as best
you can.

552
00:32:22,680 --> 00:32:24,960
If that's your win, awesome,
Bring it.

553
00:32:25,160 --> 00:32:28,640
Bring it up this morning.
And if you successfully launched

554
00:32:28,640 --> 00:32:34,280
a podcast, that to me is just as
worthwhile of celebrating as you

555
00:32:34,400 --> 00:32:35,760
getting out of bed every
morning.

556
00:32:35,760 --> 00:32:38,440
So whatever it is, just bring it
and rez.

557
00:32:38,440 --> 00:32:40,640
What did you want to share a win
or did you have something you

558
00:32:40,640 --> 00:32:43,120
wanted to say about this
conversation we've been having?

559
00:32:43,120 --> 00:32:44,480
Oh yeah, just want to share a
win.

560
00:32:45,000 --> 00:32:48,480
Basically I started my new
season.

561
00:32:48,520 --> 00:32:52,320
First episode was done last
night, keeping it between 20 to

562
00:32:52,320 --> 00:32:55,920
30 minutes long and yeah, I
think it went well.

563
00:32:56,720 --> 00:32:59,480
It's just a lot of money.
I'm realizing I have to be

564
00:32:59,480 --> 00:33:01,760
paying a lot of money for all
the tools.

565
00:33:02,000 --> 00:33:04,560
To be honest with you.
That's my win for the week.

566
00:33:04,800 --> 00:33:06,720
OK, two things.
One, do you want to tell

567
00:33:06,720 --> 00:33:08,760
everyone the name of your
podcast if they want to go check

568
00:33:08,760 --> 00:33:12,680
it out?
It's called Social Mix Hub HUB.

569
00:33:12,680 --> 00:33:15,040
The teaser clips are always on
my Instagram.

570
00:33:15,040 --> 00:33:20,160
Reza G Life and the Instagram
for the podcast The Social Mix

571
00:33:20,160 --> 00:33:22,200
Hub.
Thank you for letting me share

572
00:33:22,200 --> 00:33:22,520
that.
Yeah.

573
00:33:22,520 --> 00:33:25,560
You're welcome.
And Rez, when you talk about all

574
00:33:25,560 --> 00:33:29,240
this money that you're spending,
what are some of the big tools

575
00:33:29,240 --> 00:33:31,840
that you're using that you feel
like is really expensive?

576
00:33:32,440 --> 00:33:35,360
First of all, cap cut has gotten
real expensive.

577
00:33:36,240 --> 00:33:39,800
There's captions app which is
really great.

578
00:33:39,920 --> 00:33:42,920
I I can't live without the
captions app if I'm doing this

579
00:33:42,920 --> 00:33:44,680
stuff.
What?

580
00:33:44,680 --> 00:33:46,040
Are you paying for the captions
app?

581
00:33:46,800 --> 00:33:51,560
I'm on a free trial with all
this stuff right now, Mark, but

582
00:33:51,560 --> 00:33:54,840
I'm going to have to once I get
started a new daytime job too.

583
00:33:54,840 --> 00:33:57,120
So once I get a paycheck, I'm
going to have to and then, you

584
00:33:57,120 --> 00:33:59,760
know, start paying.
I've noticed a trend that these

585
00:33:59,760 --> 00:34:02,480
apps have all gotten more
expensive than they were a few

586
00:34:02,480 --> 00:34:04,360
years ago.
What else is there?

587
00:34:04,840 --> 00:34:08,880
Just a Riverside app alone?
And then the RSS feed for Buzz

588
00:34:08,880 --> 00:34:12,840
route is like 19 bucks a month.
So it's adding up quickly.

589
00:34:13,159 --> 00:34:15,440
Yeah.
Well, I would say, you know,

590
00:34:15,440 --> 00:34:18,560
once, once you find the tools
that are working for you,

591
00:34:18,560 --> 00:34:20,880
hopefully you'll be able to
eliminate some of them.

592
00:34:20,920 --> 00:34:25,199
For example, you you probably
won't need cap cut and captions

593
00:34:25,199 --> 00:34:28,320
to make your clips or do your
editing.

594
00:34:28,320 --> 00:34:29,639
You will probably won't need
both.

595
00:34:29,639 --> 00:34:33,159
And then also, you know, again,
if you're looking, and I'm just

596
00:34:33,159 --> 00:34:35,880
saying this to anybody looking
to save money, you know, if

597
00:34:35,880 --> 00:34:39,639
you're somebody like Rez who is
using Riverside, you can create

598
00:34:39,639 --> 00:34:44,679
the short clips just like you do
in cap cut, for example.

599
00:34:44,679 --> 00:34:48,679
I know there are no templates
that you can use yet, which, you

600
00:34:48,679 --> 00:34:52,880
know, cap cut captions, They
have templates that you can work

601
00:34:52,880 --> 00:34:56,199
from, whereas this is a little
more using Riverside's a little

602
00:34:56,199 --> 00:34:58,120
more from scratch.
But I still think it's a good

603
00:34:58,120 --> 00:35:02,320
alternative if you're looking to
save some money and and some

604
00:35:02,320 --> 00:35:06,640
efficiency as well by having a
one stop shop like Riverside and

605
00:35:06,640 --> 00:35:09,920
Jonathan saying captions is now
25 bucks a month, which, yeah,

606
00:35:09,920 --> 00:35:13,560
that's definitely gone up since
say last year around this time.

607
00:35:14,120 --> 00:35:16,760
You're, you're absolutely right.
I, I don't think I'll continue

608
00:35:16,760 --> 00:35:19,440
on with captions when I already,
if I already have cap cut

609
00:35:19,440 --> 00:35:23,720
because cap cut is pretty
capable of, of generating the

610
00:35:23,720 --> 00:35:25,880
captions.
And the only thing I like about

611
00:35:25,880 --> 00:35:29,200
captions is there's these
features that they have like the

612
00:35:29,200 --> 00:35:32,640
eye contact and a few other
features that are very unique to

613
00:35:32,640 --> 00:35:33,080
it.
So.

614
00:35:33,080 --> 00:35:35,440
Riverside has the eye contact
thing as well.

615
00:35:36,160 --> 00:35:36,880
Really.
Yep.

616
00:35:37,560 --> 00:35:38,800
Oh, interesting.
OK.

617
00:35:38,840 --> 00:35:41,680
Yeah, they're really doing a
good job of trying to become

618
00:35:41,680 --> 00:36:03,480
that all in
And that might be something of

619
00:36:03,480 --> 00:36:08,440
interest to you, Dr., because I
know you use Canva to make video

620
00:36:08,440 --> 00:36:11,840
clips.
I do I need to check that out a

621
00:36:12,000 --> 00:36:13,960
little bit?
Yeah, you may want to play with

622
00:36:13,960 --> 00:36:14,920
that.
All right, cool.

623
00:36:15,040 --> 00:36:17,640
Thank you, Rez, and
congratulations on your launch

624
00:36:18,200 --> 00:36:21,160
or of your new season.
Looking forward to checking that

625
00:36:21,160 --> 00:36:23,480
out.
And Yvonne's on stage with us as

626
00:36:23,480 --> 00:36:25,000
well.
Yvonne, good morning.

627
00:36:25,200 --> 00:36:29,160
How are you feeling with your
roller skating injury?

628
00:36:29,360 --> 00:36:32,080
And do you have any wins you'd
like to share with us this week?

629
00:36:32,680 --> 00:36:36,240
I actually feel pretty darn good
considering.

630
00:36:36,240 --> 00:36:38,680
Yeah, yeah.
I feel like I'm making really

631
00:36:38,680 --> 00:36:43,480
good progress with healing.
And it inspired a really good

632
00:36:43,480 --> 00:36:47,080
clubhouse room that I host every
Wednesday.

633
00:36:47,080 --> 00:36:50,400
The topic ended up being slowing
down to speed up.

634
00:36:50,960 --> 00:36:54,520
You know, when you're injured,
you got to rethink how you do

635
00:36:54,520 --> 00:36:57,600
everything.
And I'm looking for the

636
00:36:57,600 --> 00:37:02,840
opportunities in this process
to, to, you know, kind of go,

637
00:37:02,840 --> 00:37:06,280
oh, OK, isn't that interesting?
And, and where's that leading

638
00:37:06,280 --> 00:37:08,320
me?
So, and I'll, I'll take that as

639
00:37:08,320 --> 00:37:13,360
a win.
And I made myself go to a, an in

640
00:37:13,360 --> 00:37:18,160
person networking event for a
women's business development

641
00:37:18,160 --> 00:37:22,440
council here in Connecticut and
ended up meeting a couple of

642
00:37:22,440 --> 00:37:27,760
great new people that might, you
know, I, we all left saying, I

643
00:37:27,760 --> 00:37:30,360
think we, I think we met the
people we were supposed to come

644
00:37:30,360 --> 00:37:33,320
here and meet today.
And, and we all decided to leave

645
00:37:33,320 --> 00:37:38,240
at that point and we've been in
touch since.

646
00:37:38,240 --> 00:37:40,600
So I'm like, wow, OK, that, that
was cool.

647
00:37:40,600 --> 00:37:43,480
And I usually dread networking
events.

648
00:37:43,560 --> 00:37:47,120
So I, I went in and thought,
what if I just make a really

649
00:37:47,120 --> 00:37:50,680
nice connection with one person
and I don't put anything on it?

650
00:37:50,680 --> 00:37:53,600
And, and that is exactly what
ended up happening.

651
00:37:53,720 --> 00:37:56,880
So yeah.
Yeah, I think that's such

652
00:37:57,120 --> 00:37:59,680
congratulations.
And I think that's such a valid

653
00:37:59,680 --> 00:38:02,680
point that we could all walk
away with really is, you know,

654
00:38:02,680 --> 00:38:06,400
when we have these nerves going
into something like a networking

655
00:38:06,400 --> 00:38:10,520
event to stop and think about
what our intentions are to

656
00:38:10,520 --> 00:38:15,000
forgoing and also setting the
right expectations for us, the

657
00:38:15,000 --> 00:38:18,280
things that feel right to us.
So yeah, it's like, OK, if my

658
00:38:18,280 --> 00:38:22,000
goal is I'm just going to go
there and my expectation, my

659
00:38:22,000 --> 00:38:26,520
intention is to connect with
just one person, that really

660
00:38:26,520 --> 00:38:28,840
could take a lot of the tension
off.

661
00:38:28,920 --> 00:38:31,560
And I, I feel that I relate to
that, Yvonne.

662
00:38:31,560 --> 00:38:34,760
I often times when I go to
different networking events or

663
00:38:34,760 --> 00:38:38,640
when I sign up to go, I usually
start to dread them.

664
00:38:38,640 --> 00:38:43,800
And it's usually because I'm
creating this picture in my head

665
00:38:43,800 --> 00:38:48,480
of what it's going to be like.
And it's usually nothing like

666
00:38:48,480 --> 00:38:51,640
what I'm expecting.
And usually I leave these

667
00:38:51,640 --> 00:38:54,480
different networking events
feeling really good, feeling

668
00:38:54,480 --> 00:38:57,320
like I actually connected with
people, that maybe I learned

669
00:38:57,320 --> 00:39:01,080
something or I found some
resources, people that are going

670
00:39:01,080 --> 00:39:05,560
to help me along my journey.
Or I might be that resource or

671
00:39:05,560 --> 00:39:08,760
that person for others to help
them with their journey.

672
00:39:09,680 --> 00:39:13,960
So yeah, I and I, that's what I
am so excited about for next

673
00:39:13,960 --> 00:39:16,760
weekend with Empowered
Podcasting is that opportunity

674
00:39:16,760 --> 00:39:20,240
to really connect with like
minded people, with people who

675
00:39:20,240 --> 00:39:25,360
are all curious that have all
levels of expertise that I can

676
00:39:25,360 --> 00:39:28,680
personally learn from and help
as well.

677
00:39:28,680 --> 00:39:30,320
It's going to be fun and
exciting.

678
00:39:30,320 --> 00:39:32,080
Thank you for sharing that,
Yvonne.

679
00:39:32,440 --> 00:39:35,200
Congratulations and I'm glad
you're feeling better.

680
00:39:35,240 --> 00:39:39,560
OK, I'm going to do a rapid fire
and and of course, if anybody

681
00:39:39,560 --> 00:39:42,440
from our audience wants to join,
you are still welcome to come up

682
00:39:42,440 --> 00:39:44,080
and join.
We have a few minutes left.

683
00:39:44,560 --> 00:39:48,240
I'm going to skip Ashley because
I want to let her rest her

684
00:39:48,240 --> 00:39:50,680
voice.
So feel better Ashley.

685
00:39:51,200 --> 00:39:55,360
And let's start with Alex.
Alex, please share a win.

686
00:39:55,360 --> 00:39:57,400
And then when you're done, just
pass it to Jonathan.

687
00:39:57,400 --> 00:40:00,760
And Jonathan please continue it
and so on and so on.

688
00:40:00,760 --> 00:40:04,360
Go ahead, Alex.
Got hotel and we're ready to go,

689
00:40:04,360 --> 00:40:08,120
go to Jonathan.
For EPCII, assume yes.

690
00:40:08,120 --> 00:40:09,960
I just have hotels everywhere.
Yeah, I mean.

691
00:40:10,040 --> 00:40:12,320
Some kind of or or?
Alex just bought a hotel.

692
00:40:12,360 --> 00:40:14,200
Yeah, one of the two.
Go ahead, Jonathan.

693
00:40:14,200 --> 00:40:16,600
Whichever works, whichever
works, Alex, as long as you're

694
00:40:16,600 --> 00:40:20,080
happy.
So I will quickly say feeling

695
00:40:20,200 --> 00:40:22,240
healthy again, which is a big
win.

696
00:40:22,680 --> 00:40:27,560
Finished my presentation for EPC
and kind of go test that out in

697
00:40:27,560 --> 00:40:30,600
about two seconds across the
street and my new iPhone arrives

698
00:40:30,600 --> 00:40:33,720
today.
Oh, I'm excited about that last

699
00:40:33,720 --> 00:40:36,800
win in particular.
Just and a little jealous.

700
00:40:38,160 --> 00:40:41,520
And I will pass it over to Dr.
and run far far away.

701
00:40:42,760 --> 00:40:46,920
OK, yesterday my win is that I
finally did something that I've

702
00:40:46,920 --> 00:40:50,200
been putting off, and that was I
got my mammogram.

703
00:40:50,480 --> 00:40:53,320
And this is, as I call it, my
mammy Grammy.

704
00:40:53,640 --> 00:41:00,760
And I encourage every person,
not just women, but every person

705
00:41:01,120 --> 00:41:03,720
to go out and get your mammy
Grammy.

706
00:41:03,800 --> 00:41:06,280
That's my win.
Thank you, Dr. Let's keep it

707
00:41:06,280 --> 00:41:09,400
going with Matt.
I have been doing a what's

708
00:41:09,400 --> 00:41:11,960
called the Consultants
Positioning Accelerator with

709
00:41:11,960 --> 00:41:13,880
Ignite Your Offer.
It's a couple of people I met

710
00:41:13,880 --> 00:41:17,640
through a broadcasting project I
run with a couple of blokes out

711
00:41:17,640 --> 00:41:21,760
of the UK, and bit of a
revelation this week I came to a

712
00:41:22,040 --> 00:41:26,680
vision for what I want my
broader business direction to

713
00:41:26,680 --> 00:41:29,080
be.
I won't share it here just

714
00:41:29,080 --> 00:41:32,640
because it's a very personal
thing, but suffice to say that

715
00:41:32,640 --> 00:41:37,080
podcasting isn't the only thing
that I'll be focusing my efforts

716
00:41:37,080 --> 00:41:38,480
on over the next couple of
years.

717
00:41:39,120 --> 00:41:42,120
But it was pretty cool and I'll
add a link into the room chat if

718
00:41:42,120 --> 00:41:45,000
any of you here are interested
in exploring what they offer.

719
00:41:45,600 --> 00:41:46,240
Awesome.
Yeah.

720
00:41:46,240 --> 00:41:47,720
And we'll put that in the show
notes too.

721
00:41:47,720 --> 00:41:51,040
Congratulations, Matt.
I'm very curious and excited for

722
00:41:51,040 --> 00:41:51,960
you.
That's awesome.

723
00:41:52,680 --> 00:41:59,160
I'm, I too am looking for some
new or different directions to

724
00:41:59,200 --> 00:42:02,320
add on to what I'm doing.
So yeah, I'm very curious to

725
00:42:02,320 --> 00:42:04,640
hear that about that more as it
develops.

726
00:42:04,640 --> 00:42:05,960
Thanks for sharing.
Go ahead, Sid.

727
00:42:06,760 --> 00:42:10,360
My win is is that I've spent the
entire this week hanging out

728
00:42:10,360 --> 00:42:12,560
with my daughter because my
wife's out of town.

729
00:42:12,560 --> 00:42:17,040
So it's just been she and I
cooking dinner, watching movies,

730
00:42:17,640 --> 00:42:22,120
lots of TV shows, talking about
her new adventure.

731
00:42:22,640 --> 00:42:25,720
And I'll be a hot mess on
Wednesday because she leaves on

732
00:42:25,720 --> 00:42:30,280
Wednesday and I'm not sure when
I'll see her again, right?

733
00:42:30,280 --> 00:42:33,080
Probably not till December,
which is really not that long.

734
00:42:33,080 --> 00:42:37,080
But not like she's going to
college 3 hours away.

735
00:42:37,920 --> 00:42:41,440
She's going to school on the
other side of the world.

736
00:42:41,440 --> 00:42:47,520
And it's a bit emotional that
she's flying the nest and so my

737
00:42:47,520 --> 00:42:49,040
dad's going to be dealing with
all that.

738
00:42:49,040 --> 00:42:53,040
But what an amazing gift I was
given this week with my wife

739
00:42:53,040 --> 00:42:57,760
being out of town to just hang
out with her, you know?

740
00:42:58,320 --> 00:43:01,440
And so that's my win for the
week is hanging out with my

741
00:43:01,440 --> 00:43:06,440
daughter Lucy, as I get ready to
as we get ready to ship her off

742
00:43:06,440 --> 00:43:10,960
to the other side of the world
to step into her next chapter.

743
00:43:10,960 --> 00:43:12,880
So yeah, bittersweet for meeting
it.

744
00:43:13,240 --> 00:43:15,560
I can't believe it's taken me
all this time to connect the

745
00:43:15,560 --> 00:43:19,920
fact that both Sid and Alex have
daughters named Lucy and Sid.

746
00:43:19,920 --> 00:43:24,000
Congratulations there yes
bittersweet and it reminds me to

747
00:43:24,280 --> 00:43:27,240
to tell you to check out a
podcast that I produce or

748
00:43:27,240 --> 00:43:31,880
actually I don't produce it.
I consult called the loud quiet.

749
00:43:32,480 --> 00:43:36,840
It's a podcast for empty nesters
and the two hosts are coming to

750
00:43:36,840 --> 00:43:38,520
empowered podcasting next
weekend.

751
00:43:38,520 --> 00:43:41,080
So if you're looking for
something to listen to and then

752
00:43:41,320 --> 00:43:43,400
have something to talk about
with a couple of other

753
00:43:43,400 --> 00:43:46,440
attendees, there you go.
And it could be very appropriate

754
00:43:46,440 --> 00:43:49,800
because the loud quiet is all
about empty nesting.

755
00:43:50,200 --> 00:43:53,520
So enjoy if you choose to
listen, OK.

756
00:43:53,520 --> 00:43:57,160
And As for me, we had a couple
more ticket sales just yesterday

757
00:43:57,160 --> 00:44:00,720
after about a week drought.
And so I was starting to sweat

758
00:44:00,720 --> 00:44:03,040
it again.
And then boom, more people came

759
00:44:03,040 --> 00:44:04,640
through.
And I'm going to share what's

760
00:44:04,640 --> 00:44:10,880
really cool is that one of those
came from my personal efforts

761
00:44:11,320 --> 00:44:14,640
prospecting people on LinkedIn.
What does that mean?

762
00:44:14,800 --> 00:44:19,240
I took Rich Perry's playbook.
Rich has joined us before

763
00:44:19,240 --> 00:44:22,000
talking about LinkedIn
strategies and he will be at

764
00:44:22,000 --> 00:44:26,040
Empowered Podcasting as well.
I took his strategy and used

765
00:44:26,040 --> 00:44:30,480
LinkedIn to filter through or
filter out everybody except

766
00:44:30,920 --> 00:44:36,040
podcasters in Charlotte and in
the Charlotte surrounding areas

767
00:44:36,600 --> 00:44:39,560
and people that I'm not
currently connected to.

768
00:44:40,280 --> 00:44:43,880
So I literally went through
dozens and dozens and dozens of

769
00:44:43,880 --> 00:44:47,920
these particular podcasters,
asked to connect with them, sent

770
00:44:47,920 --> 00:44:52,280
them personal notes saying, you
know, hey, I'm a North Carolina

771
00:44:52,280 --> 00:44:55,760
podcaster too.
And curious if you're coming to

772
00:44:55,760 --> 00:44:58,240
Empowered Podcasting.
It's opened up conversations.

773
00:44:58,240 --> 00:45:00,920
We've had a handful of ticket
sales from that already.

774
00:45:01,160 --> 00:45:03,600
Rich and I both been doing this
prospecting.

775
00:45:03,600 --> 00:45:06,640
And just yesterday I had
somebody who originally said,

776
00:45:06,640 --> 00:45:08,440
no, I'm not going to be able to
make it.

777
00:45:09,320 --> 00:45:12,280
But I kept the conversation
going, not pushing the event,

778
00:45:12,280 --> 00:45:15,600
but just kept the conversation
going to get to know the person.

779
00:45:16,240 --> 00:45:20,600
And then after a couple of back
and forth, the person got back

780
00:45:20,600 --> 00:45:21,960
to me yesterday and said, you
know what?

781
00:45:21,960 --> 00:45:25,280
My, my schedule has changed.
I'm free that weekend.

782
00:45:25,320 --> 00:45:28,080
I'm buying a ticket right now.
And then next thing I knew, a

783
00:45:28,080 --> 00:45:30,400
ticket sale came through and it
was hers.

784
00:45:31,480 --> 00:45:34,920
So it goes to show you that the
grass roots marketing does pay

785
00:45:34,920 --> 00:45:39,760
off and it's just a matter of
finding the balance, doing a

786
00:45:39,760 --> 00:45:41,480
little of everything.
In my opinion, 'cause we're

787
00:45:41,480 --> 00:45:44,800
doing the paid ad thing too.
We're doing the grassroots

788
00:45:44,800 --> 00:45:47,240
efforts.
And all of this little by little

789
00:45:47,240 --> 00:45:51,160
has been adding up to what's
going to be now a full house

790
00:45:51,840 --> 00:45:55,120
next weekend in Charlotte for
Empowered Podcasting.

791
00:45:55,120 --> 00:45:57,160
Go check it out
empoweredpodcasting.com.

792
00:45:57,360 --> 00:46:00,080
That's my win.
Thank you all for sharing yours.

793
00:46:00,080 --> 00:46:01,960
Thanks for a great conversation
today.

794
00:46:02,240 --> 00:46:05,920
Looking forward to getting back
to it with you next week.

795
00:46:05,920 --> 00:46:09,720
Tuesday, 7:00 AM Eastern and
we'll do it all week long for

796
00:46:09,720 --> 00:46:12,880
the rest of the week, including
from Charlotte at the event.

797
00:46:12,880 --> 00:46:16,120
That will be exciting to do.
Thank you all, Appreciate it.

798
00:46:16,120 --> 00:46:19,960
Looking forward to next week.
Until then, make it a great

799
00:46:20,000 --> 00:46:21,680
weekend everybody.
Take care.