448. Why Most Podcasters Are Pricing Sponsorships Wrong

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Good morning, podcasting,
morning Chat.

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Today is Thursday, February 5th,
2020.

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Sixth and today listener Mailbag
time.

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We're answering your questions
on marketing, your back catalog,

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how podcasters really price
sponsorships, and handling

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hateful comments without losing
your mind.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However Clubhouse lets you.
And if you're catching us via

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podcast, YouTube, LinkedIn,
etcetera, please share this

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episode with a fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again podcasting,
Morning Chat.

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Thanks so much for being here.
I am your host Mark Ronick and

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currently on stage with me we
have producer Ashley Feller,

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Ralph Estep, Dr. Fay, BC
Babbles, Nick Naulback, Jonathan

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Howard and Sid Meadows.
And if you'd like to learn more

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about those fine people, please
go to podcastingmorningchat.com.

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Go to the about section and
Scroll down and you will see

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everyone's lovely faces, BIOS,
links to connect with them,

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etcetera.
So come check them out and that

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includes yours truly.
So if you want to learn more

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about me, what I do, helping
podcasters everyday, you can go

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there and learn more about me as
well.

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Today it's the mailbag segment,
as I said, and I am currently

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reaching for my fake mail.
I say fake mail 'cause I don't

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it's not actually paper mail
here that I have, but it's.

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So I just use papers to create
some sound effects doing it old

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school not no, no buttons to
press.

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I'm just doing that when I reach
into the mailbag.

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A Foley artist.
Yes, exactly.

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I say we get right to it.
I feel like there was something

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I wanted to share.
Well, I'll share this one thing

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with you real quick.
Yesterday I sat down with Ralph.

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Ralph and I are going to work
together.

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He's going to help me get my
finances in better shape for my

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business.
I've just been in need of

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somebody like Ralph for a while
because I feel a little

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disorganized and I'm not, I'm
not really connecting with my

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finances the way an entrepreneur
should.

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And I think that's probably at
Ralph.

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You can probably attest it's
probably very common for content

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creators to kind of either avoid
their finances or or at least

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just don't like dealing with
them.

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Absolutely.
I call it the content creator

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money chaos, and there's a lot
of people that live in that.

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And don't forget Mark, I have a
little bit of a breaking news

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item I wanted to bring up.
Today that was what it was.

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Thank you.
See that it the my intuition was

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saying go to Ralph and I forgot
what it was, but there it is.

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So yeah, Ralph, do you want to
here, I'll even we got some

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breaking news from Ralph.
So yeah, take it away, Ralph.

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I do, and I was talking about
Sub Stack yesterday and that's

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why I wanted to bring this up
today.

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There's been a breaking news
item out of the content creator

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economy today.
And what we're talking about

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here and now, this is not a red
alert.

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This is maybe a yellow alert.
But Sub Stack, the newsletter

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and publishing platform used by
hundreds of thousands of writers

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and craters, has disclosed a
data breach.

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Now, none of us are unfamiliar
with these, but it's affected

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user contact information.
Now, according to reports, an

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author, an unauthorized third
party accessed e-mail addresses,

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phone numbers and other non
financial account data.

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Now what they're telling us is
passwords, credit card numbers

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and financial information were
not accessed.

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Now I'm going to quote CEO Chris
Best says this sucks.

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I'm sorry.
We will work very hard to make

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sure it does not happen again.
Now here's why I want to bring

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this up.
The big take away here today, if

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you or your audience are using
sub stack or similar platforms,

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this is a time radar up.
Be extra cautious about

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unexpected emails or texts.
The main thing I'm looking for

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here is anything that looks like
a verify your account or reset

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your password type message.
This is where scammers use this

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information for what they call
fishing.

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And this isn't the kind of
fishing you go do down by the

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lake.
This is fishing for information.

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So if you're a creator or
subscriber, this is a great time

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to consider tightening up your
account security with strong

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passwords, hint, hint multi
factor authentication across

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platforms.
And because I talked about this

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yesterday, I want to bring this
up today.

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We're going to keep on, we'll
keep on track of this as the

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story develops, but for now, the
subset data breach update.

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So stay safe online and and
thank you so much for letting me

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bring that up, Mark.
Yeah, thank you for bringing it

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up, Ralph.
Really important.

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That reminds me also, at least
for those of you who have

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iPhones, sorry Nick and Dr., but
I'm sure your Android probably

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has something similar.
I there's a password security

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category in your settings and it
actually tells you if any of

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your different accounts with
different services have been

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compromised, right?
Like data breaches and whatnot.

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So even that might even include
Google, your Gmail, right?

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And I went in there and it was
startling to see how many of my

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different accounts have been
compromised.

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So I am slowly just, you know,
little chunks at a time going

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through each one of them.
I think I had over 100 different

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accounts that have been
compromised.

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So that's a fair warning to you.
Maybe you want to go check that

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out, change some passwords to
keep all of your information,

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data, etcetera, secure.
So thank you again, Ralph, for

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bringing that up.
I wanted to just mention on this

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also that this actually happened
October of last year, October of

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last year and they just found it
recently.

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So you may have already gotten
that, you know, please verify

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kind of cool stuff kind of
e-mail interesting.

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I think I have actually gotten
that and I just pass it up.

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My my little trick is I hit the
reply button and I see where

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it's going and normally it's
like, you know, some

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gobbledygook and I'm like, no,
this is definitely not it.

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So it got to go.
Yeah.

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All right.
Thank you.

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Dr. and BC wants to chime in.
Go ahead BC.

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Good morning.
Yeah.

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Do we know this was singular in
the fact that it happened and

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ended in October, or was there
any kind of like progression

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after the initial incident?
I hopped on the week of

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Thanksgiving this past year so
I'm a little like, did I miss it

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or was I still susceptible to
it?

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Any idea Ralph?
BC the way that it's phrased in

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the article is that there was a
third party that was able to

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exploit a vulnerability.
So my suspicion based on that is

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there was an open vulnerability
that goes back to October when

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it started.
It's probably something changed

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and the way I read the article
is it was just plugged up in the

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last few days.
So my suspicion is there was and

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listen, I don't know the
specifics of this.

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I'm not throwing sub stack under
the bus, but I just felt like

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this was an important thing
because I love it.

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Dr. is 100% correct.
This happened in October.

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That's the problem with these
things is these these things get

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exploited months ago.
Maybe even you know, longer than

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that.
And it just the big take away

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today the reinforcement is multi
factor authentication.

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Don't use password 1234 bad
plan.

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Change your passwords by
platform, Have different

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passwords by platform.
I use a something called

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LastPass.
I'm not trying to sell that

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here, but having those things in
place.

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But BC my understanding of
reading these couple articles is

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that there was a vulnerability
that was just plugged up.

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So if you were using this then I
suspect that that was something

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that had been going on for some
time.

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Gotcha.
I think Jonathan wants to chime

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in.
Go ahead, Jonathan.

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I was just going to say Mark,
the first time I looked at my

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Apple password things, I almost
fell out of my desk chair.

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Oh, yeah, it was a little
startling and a little

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overwhelming now, too, to have
to deal with all that.

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It's good.
That feels very time consuming.

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So like I said, I'm trying to do
it in little bite sizes, even

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though there's certainly an
urgency there.

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All right, thank you, Ralph.
Now let me get the mailbag open.

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I think Alex was going to try
chime in too.

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Oh yeah, I feel like we've we've
done this.

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Alex, anything massively
important you want to add?

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No, I just use my password as
password so I don't.

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Know what the problem is?
That should be very secure.

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Yes, password.
I try to at least add the number

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one next to password when I'm
doing it.

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All right, so here's what we're
going to do with the mailbag.

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Actually, we've got a real life
person to ask and share the

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first topic of the morning and
that's our good friend Sid

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Meadows.
So Sid, please share.

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Good morning.
Yeah.

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Good morning, everybody.
I end up with a lot of podcast

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questions on a regular basis.
We've made it over the hurdle of

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getting Episode 1 launched for
Season 7, which is great.

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And so we've gone back and now
we're starting to analyze our

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analytics so that we figure out
what to share with our sponsors.

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And one of the things that we
did, and I shout out to Simona

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for sharing the spreadsheet with
me, it's a spreadsheet about

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quick, you know, quick look at
your quarterly analytics, but

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it's total downloads.
So we went back to January 2023

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and we researched and got the
total number of downloads per

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month for the full year for
23/24/25 and now we're capturing

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them for 2026.
So we got to 2026 and we were

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like, wow, we had 658 downloads
during the month of 2026

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compared to 79 in the month of
January in 2025, which is a 88%

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increase in plays of the
podcast.

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So I'm like, OK, this is great,
but what episodes were they

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listening to?
So I went into bus route.

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I couldn't, I could do the
custom date range.

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I couldn't do was see what
episodes were there.

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So I reached out to bus route
help desk, which is really

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amazing.
And they sent me a custom URL

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with my show in it that would
allow me to see the episodes

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that were played during the
month.

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I'm looking for a trend here.
Like what?

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What is it that they're
listening to?

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Why are they listening?
Can we get the more of that?

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Like I'm that's how my brain is
thinking.

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And because data can certainly
inform decisions and I was

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shocked.
Of the 658, a hundred of them

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were from the the trailer
episode.

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The rest of them, which would be
558, came from 165 different

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episodes.
And I went, wow, the back

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catalog, people are listening.
People went all the way back to

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like the original trailer to the
episodes in the first season,

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which is like, kills me that we
went that far back.

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But then they got me thinking
like, OK, you have a back

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catalog of content.
And I had a tremendous amount of

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people discover my show, listen
to a variety of different

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episodes.
How can I better market the back

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catalog?
Because in my marketing, I'm

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going to imagine in a lot of
people's marketing, they think

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forward to what's right in front
of them, which is the most

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current episode.
So my question is, how can you

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best market your back catalog to
increase your reach, to increase

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your exposure, to increase your
downloads that's more than your

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most current episode?
Sorry, that was a long question

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mark.
And important to get the back

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story too.
Yeah, I'm sure there's I have

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several thoughts and I'm curious
what others are thinking as

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well.
So again, the question, I'll

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rephrase it a little bit for
everybody.

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Are you marketing your back
catalog of podcast episodes?

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And if so, how?
And if not, how could we be

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marketing our older episodes?
All right, so let's go to Alex,

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and then we'll check in with
Ralph.

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Go ahead, Alex.
Good morning.

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Hey, First off, you can always
talk about the other episodes

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and refer to them, but the main
thing is re edit it and then

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just relaunch the episode if
it's a specific topic that you

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00:13:11,520 --> 00:13:14,720
want to bring forward that
you're looking for.

228
00:13:15,120 --> 00:13:18,560
The other thing that I love to
do if you are on YouTube is

229
00:13:18,560 --> 00:13:23,280
having a playlist because people
love to just go to the next one.

230
00:13:23,960 --> 00:13:26,400
Even if you, you know,
remastered, if you, I forget

231
00:13:26,400 --> 00:13:29,680
what you want to call it, but
and then relaunch the episode,

232
00:13:29,880 --> 00:13:31,800
you'll end up getting some more
hits.

233
00:13:32,000 --> 00:13:34,760
And then from that, they may
want to talk about that topic.

234
00:13:34,920 --> 00:13:37,720
Like if you want to do like some
reflection set, like you had a

235
00:13:37,720 --> 00:13:40,360
guest that you had three years
ago and you're like, things have

236
00:13:40,360 --> 00:13:42,960
changed in the industry or
whatever else and you wanted to

237
00:13:42,960 --> 00:13:45,680
put a little intro into it.
Hey, this is what's happened.

238
00:13:45,720 --> 00:13:47,320
Let's take a look back kind of
thing.

239
00:13:47,520 --> 00:13:49,040
That might be a good way of
doing it.

240
00:13:49,680 --> 00:13:51,200
Interesting.
Yeah, cool approach.

241
00:13:51,200 --> 00:13:55,240
That's something probably not
quite what Sid was thinking

242
00:13:55,240 --> 00:13:58,840
about, 'cause I my guess is Sid
is thinking about just literally

243
00:13:58,840 --> 00:14:03,360
those old episodes that still
live on his RSS feed, still

244
00:14:03,360 --> 00:14:06,760
lives on all the platforms.
How do we specifically get

245
00:14:06,760 --> 00:14:09,200
people to go back to those?
But this?

246
00:14:09,200 --> 00:14:13,040
But that's a really good
strategy as well, yeah, to

247
00:14:13,040 --> 00:14:16,960
republish old episodes and maybe
edit them a little bit with a

248
00:14:16,960 --> 00:14:19,840
little bit of a spin to it, you
know, make it a little bit

249
00:14:19,840 --> 00:14:22,040
different.
But yeah, I think that that can

250
00:14:22,040 --> 00:14:24,240
work really well.
And maybe one way to make it a

251
00:14:24,240 --> 00:14:28,240
little different is just to re
record a new intro or record a

252
00:14:28,240 --> 00:14:32,360
new intro all together and say
why you're re releasing this

253
00:14:32,360 --> 00:14:34,840
episode.
What's what's so important about

254
00:14:34,840 --> 00:14:36,560
it that you want to re release
it again?

255
00:14:37,120 --> 00:14:39,880
Yeah, absolutely.
I'm going to go to Ralph 1st and

256
00:14:39,880 --> 00:14:41,360
then I think Ashley had
something.

257
00:14:41,400 --> 00:14:43,600
Go ahead, Ralph.
Sid, I had a question for you.

258
00:14:43,600 --> 00:14:47,960
When you looked at the data, was
it multiple downloads of all the

259
00:14:47,960 --> 00:14:51,440
items in your back catalog or
was it just one of each one?

260
00:14:51,440 --> 00:14:52,720
What?
What did you actually see?

261
00:14:52,720 --> 00:14:55,640
Because I'm interested in that
because I've seen something

262
00:14:55,760 --> 00:14:59,840
where these AI bots are now
going through podcast episodes

263
00:15:00,200 --> 00:15:03,080
and they're bringing all that
information into the AI.

264
00:15:03,160 --> 00:15:05,280
And I was just wondering, did
they give you data to show?

265
00:15:05,280 --> 00:15:08,600
Was there a multiple number of
downloads per episode, or was it

266
00:15:08,600 --> 00:15:11,040
just one per each episode going
backwards?

267
00:15:11,640 --> 00:15:14,120
Yeah, Rob, Wendy, they gave me
the custom URL.

268
00:15:14,120 --> 00:15:15,280
Great question to you, by the
way.

269
00:15:15,760 --> 00:15:19,640
It showed me what episode and
how many plays per episode.

270
00:15:20,000 --> 00:15:23,840
And I'm going to say the first
100 on the list had multiple

271
00:15:23,840 --> 00:15:26,400
plays.
The first ten were, you know,

272
00:15:26,400 --> 00:15:31,760
20-30, forty different plays.
Then the last 60, whatever were

273
00:15:31,760 --> 00:15:35,440
one each, which is, you know,
also maybe a little bit of

274
00:15:35,440 --> 00:15:37,280
discovery.
Because as I was listening to

275
00:15:37,320 --> 00:15:40,440
Alex talk and thinking about
this, one of the things I

276
00:15:40,440 --> 00:15:45,080
realized just now is that in
December we changed a lot about

277
00:15:45,080 --> 00:15:47,600
the podcast.
We went in and updated the about

278
00:15:47,600 --> 00:15:50,200
section of the podcast.
We updated the footer of the

279
00:15:50,200 --> 00:15:55,040
podcast, which went across all
of the episodes we included and

280
00:15:55,040 --> 00:15:58,920
updated all of our keywords.
So this may be leaning towards

281
00:15:58,920 --> 00:16:01,600
being discovered based on some
of the things, the marketing

282
00:16:01,600 --> 00:16:04,360
things we did prior to the
launch of this season.

283
00:16:04,360 --> 00:16:07,440
So that's very possible that
some of this is impacted by

284
00:16:07,440 --> 00:16:09,080
that.
I think that's great.

285
00:16:09,080 --> 00:16:10,600
So I'm glad that they gave you
that data.

286
00:16:10,600 --> 00:16:14,120
The thing that I would add to
it, Alex said is go and look at

287
00:16:14,120 --> 00:16:17,640
the subject matter of the ones
that were getting replayed and

288
00:16:17,640 --> 00:16:20,800
think about a different angle of
what you could use that because

289
00:16:20,800 --> 00:16:24,200
if you find that the audience is
keyed into something, you might

290
00:16:24,200 --> 00:16:25,960
not record the same thing over
again.

291
00:16:25,960 --> 00:16:28,320
But you can say, let me take
this and and tweak it a little

292
00:16:28,320 --> 00:16:29,520
bit.
Let me take a different angle.

293
00:16:29,520 --> 00:16:32,880
And that I do that on my show,
having hit 1000 episodes a

294
00:16:32,880 --> 00:16:35,760
couple weeks ago, I'm always
looking for something else.

295
00:16:35,760 --> 00:16:38,240
And I go back into my back
catalog and say, OK, what

296
00:16:38,320 --> 00:16:42,160
landed, what didn't land?
What could I say that reinforces

297
00:16:42,160 --> 00:16:44,400
that, but maybe adds a little
different spin to it.

298
00:16:44,400 --> 00:16:46,720
So congratulations, by the way,
said that's awesome.

299
00:16:46,960 --> 00:16:48,960
Because what that's telling you
is the things that you're

300
00:16:48,960 --> 00:16:52,440
changing are making a dynamic
impact on your audience.

301
00:16:52,440 --> 00:16:55,240
So congratulations.
Agreed, and I'm going to go to

302
00:16:55,240 --> 00:16:57,480
Ashley in just a moment.
I wanted to also.

303
00:16:57,480 --> 00:17:01,960
I was thinking more about what
Alex was suggesting, and that

304
00:17:01,960 --> 00:17:07,119
reminded me of a strategy that I
often share with my clients at

305
00:17:07,119 --> 00:17:11,079
Ironic Media, what we'd tell
them if they really want to get

306
00:17:11,079 --> 00:17:14,880
those old episodes out there,
get more people to watch or

307
00:17:14,880 --> 00:17:18,000
listen.
I often suggest you don't have

308
00:17:18,000 --> 00:17:19,880
to necessarily repost the
episode.

309
00:17:19,920 --> 00:17:24,160
Repost the social media content
that you've you used that's

310
00:17:24,160 --> 00:17:28,600
associated with that episode.
Yeah, you may have posted, let's

311
00:17:28,600 --> 00:17:32,080
say, a couple of Tik Toks, a
couple of reels from that

312
00:17:32,080 --> 00:17:36,440
episode way back when it aired,
but now go ahead and repost

313
00:17:36,440 --> 00:17:38,960
those.
That's a strategy that we have

314
00:17:38,960 --> 00:17:41,120
kind of lost, at least here in
the mornings.

315
00:17:41,120 --> 00:17:44,680
We don't talk about enough.
It's OK to repost your old

316
00:17:44,680 --> 00:17:48,240
social media content.
Don't feel like, oh, I posted

317
00:17:48,240 --> 00:17:50,040
that.
You know, it's three months ago,

318
00:17:50,040 --> 00:17:53,120
six months ago, two years ago.
It doesn't matter.

319
00:17:53,120 --> 00:17:56,120
Most likely people aren't
getting that far in your social

320
00:17:56,120 --> 00:17:58,400
media feed anymore.
So repost.

321
00:17:58,400 --> 00:17:59,560
I have a question.
Yeah.

322
00:18:00,360 --> 00:18:05,560
Does Sid number his episodes?
We do not number them publicly,

323
00:18:05,560 --> 00:18:07,200
meaning.
In the titles.

324
00:18:07,200 --> 00:18:08,840
I don't think they're not.
Yeah, they're not numbered in

325
00:18:08,840 --> 00:18:13,080
the title, but they are numbered
for us to know what they are in

326
00:18:13,080 --> 00:18:16,840
both in our Google Drive and in
click UPS as well as in bus

327
00:18:16,840 --> 00:18:20,280
route.
We number them like S7, O1 so

328
00:18:20,280 --> 00:18:23,320
season 7 #1.
So if you were just to do the

329
00:18:23,320 --> 00:18:28,320
social media thing, I mean, how
would they would they be able to

330
00:18:28,320 --> 00:18:30,000
find?
Well, what I was going to say to

331
00:18:30,000 --> 00:18:31,680
that, thank you for asking that
question.

332
00:18:32,000 --> 00:18:35,480
A platform like Instagram that
it makes it more challenging,

333
00:18:35,840 --> 00:18:37,680
right?
Because you can't share links

334
00:18:38,040 --> 00:18:41,800
with the post, right?
So you have to provide that

335
00:18:41,800 --> 00:18:43,280
information.
How can they get it?

336
00:18:43,400 --> 00:18:46,400
Well, one way you could do it is
using some of those services

337
00:18:46,640 --> 00:18:49,320
that I know plenty of you have
seen where it says, you know,

338
00:18:49,320 --> 00:18:54,880
comment podcast and I'll send
you, I'll DM you a link, right?

339
00:18:54,880 --> 00:18:57,160
That's one way to do it.
There's lots of services out

340
00:18:57,160 --> 00:18:58,720
there.
I would recommend one in

341
00:18:58,720 --> 00:19:02,080
particular from community member
Jeff Dwoskin.

342
00:19:02,080 --> 00:19:05,600
He has Stampede Social.
That's his company and they do

343
00:19:05,600 --> 00:19:08,680
that very thing and it's really
awesome tool if you want to

344
00:19:08,680 --> 00:19:10,760
check that out.
That's one way to do it.

345
00:19:11,000 --> 00:19:13,560
Also, you could just say link in
bio.

346
00:19:13,560 --> 00:19:17,080
I know some people don't love
that strategy, but I've found it

347
00:19:17,080 --> 00:19:19,960
to work OK for me.
Link in bio and just put your

348
00:19:19,960 --> 00:19:24,440
link in your bio on and IG.
But and and TikTok, I think has

349
00:19:24,440 --> 00:19:29,000
similar challenges as Wells, but
you could use similar strategies

350
00:19:29,000 --> 00:19:30,840
that I just shared.
But then on some other

351
00:19:30,840 --> 00:19:34,080
platforms, let's say Facebook,
for example, you can share that

352
00:19:34,080 --> 00:19:38,560
link directly to the episode.
So I just so you have to

353
00:19:38,560 --> 00:19:40,400
understand the platforms.
Yes, Sid.

354
00:19:40,960 --> 00:19:45,080
Yesterday I posted a reel about
this week's episode and I put a

355
00:19:45,080 --> 00:19:51,040
link in the com in the about
whatever the copy and I posted

356
00:19:51,040 --> 00:19:53,120
it, which I knew the link
wouldn't work but I put it there

357
00:19:53,120 --> 00:19:55,520
anyway people could read it.
It's a super easy link, right?

358
00:19:55,960 --> 00:19:58,320
I posted it and then I got a pop
up from Instagram.

359
00:19:58,480 --> 00:19:59,840
I'm wondering if Jonathan knows
this.

360
00:20:00,200 --> 00:20:05,520
I can actually pay to be a
whatever member of Instagram and

361
00:20:05,520 --> 00:20:08,680
the links will be live for 4995
a month.

362
00:20:08,680 --> 00:20:11,800
Whoa, 50 bucks?
Well, that.

363
00:20:11,800 --> 00:20:13,960
Is yeah, man, I was shocked.
I was shocked.

364
00:20:14,480 --> 00:20:17,520
Like yeah, paid to have links
live 49 and whatever.

365
00:20:17,520 --> 00:20:19,920
There was like multiple options
and it showed me the business

366
00:20:19,920 --> 00:20:23,200
option because my Instagram is a
business but this link to my

367
00:20:23,520 --> 00:20:26,720
Facebook business for $49.00 a
month the links would be

368
00:20:26,720 --> 00:20:30,600
clickable.
Wow, Jonathan. 5 links I believe

369
00:20:30,600 --> 00:20:34,600
you only get 5 links for that
$49.00 Yes, but that is the.

370
00:20:34,600 --> 00:20:36,720
Link.
It is something like that

371
00:20:37,280 --> 00:20:41,080
because it goes up to $500 is
the Max on that membership

372
00:20:41,240 --> 00:20:43,760
thing.
Wow, that's fascinating.

373
00:20:43,840 --> 00:20:46,280
I know why they're doing that.
Because they don't want you to

374
00:20:46,280 --> 00:20:49,000
send their users to other
platforms.

375
00:20:49,240 --> 00:20:53,280
So if you really want to send a
user outside of their platform,

376
00:20:53,440 --> 00:20:54,920
they're going to charge you for
it.

377
00:20:54,920 --> 00:20:56,840
It's an interesting strategy on
their part.

378
00:20:56,840 --> 00:21:00,760
I don't knock them for it.
I get why they find it, you

379
00:21:00,760 --> 00:21:03,440
know, really challenging to lose
people and they want to keep

380
00:21:03,440 --> 00:21:04,840
everybody there.
I get it.

381
00:21:04,840 --> 00:21:08,360
Interesting strategy.
I'm sure not a lot of people

382
00:21:08,360 --> 00:21:11,000
take advantage of it.
But you know what, big companies

383
00:21:11,000 --> 00:21:14,720
with budgets, maybe they're
they're budgeting for that, who

384
00:21:14,720 --> 00:21:16,200
knows?
All right, I know there are

385
00:21:16,200 --> 00:21:20,000
three people that wanted to
chime in, so let's try to be as

386
00:21:20,360 --> 00:21:23,320
concise as we can.
I know Ashley's really good at

387
00:21:23,320 --> 00:21:24,880
that.
Ashley, the floor is yours.

388
00:21:24,880 --> 00:21:26,480
Go for it.
What I would.

389
00:21:26,480 --> 00:21:31,480
First do is determine which
episodes and how many are going

390
00:21:31,480 --> 00:21:34,320
to be in this re releasing if
you will.

391
00:21:34,320 --> 00:21:36,760
I'm not.
I don't mean actually re

392
00:21:36,760 --> 00:21:40,160
releasing the episode, but the
ones you're trying to give more

393
00:21:40,160 --> 00:21:43,600
hype and love to.
And I know you're on YouTube.

394
00:21:43,600 --> 00:21:48,040
What I would do is create a
playlist of those episodes.

395
00:21:48,560 --> 00:21:52,640
And then what I would do is I
would do a e-mail and social

396
00:21:52,640 --> 00:21:56,760
media campaign in which you
announce, hey, we're going to

397
00:21:56,760 --> 00:22:01,200
start showcasing some of our old
episodes from the archives.

398
00:22:01,200 --> 00:22:04,800
And This is why give a little
preview about, you know, what

399
00:22:04,800 --> 00:22:07,640
those episodes might cover, the
value in those.

400
00:22:08,360 --> 00:22:11,880
And then, as Mark was saying,
release the social media clips

401
00:22:11,880 --> 00:22:17,360
associated with those episodes
to compliment them and also make

402
00:22:17,360 --> 00:22:21,040
new social media clips, which
you can also share in an e-mail

403
00:22:21,440 --> 00:22:24,720
hyping up those episodes.
Oh, great suggestion, especially

404
00:22:24,720 --> 00:22:25,920
the last one.
They're actually because that

405
00:22:25,920 --> 00:22:30,600
just reminded me that, yeah, why
not promote it in a newsletter,

406
00:22:31,000 --> 00:22:32,480
right?
You could have a section in your

407
00:22:32,480 --> 00:22:35,720
newsletter that says something
like, you know something about

408
00:22:35,720 --> 00:22:39,280
visiting the archives, right?
Just to remind people that

409
00:22:39,280 --> 00:22:41,000
there's a lot of good content
out there.

410
00:22:41,000 --> 00:22:42,560
I, I love those ideas.
Thank you.

411
00:22:42,960 --> 00:22:47,160
What I would probably do is go
check to see like if your, if

412
00:22:47,160 --> 00:22:50,800
your podcast is on a website, if
you have your own website.

413
00:22:50,800 --> 00:22:52,720
And this kind of ties back to
what we were talking about

414
00:22:53,120 --> 00:22:55,880
yesterday of trying to drive
people to your own place.

415
00:22:56,400 --> 00:23:00,600
You can connect your website to
different SEO tools.

416
00:23:00,720 --> 00:23:06,040
Google Search Console is a free
one that you can connect to and

417
00:23:06,560 --> 00:23:11,200
you can put in the URL of your
episode whatever like show notes

418
00:23:11,200 --> 00:23:14,600
page or whatever for that
specific episode and it will

419
00:23:14,600 --> 00:23:20,320
give you a list of keywords that
people are using to find your

420
00:23:20,320 --> 00:23:23,160
page.
So I would go back through some

421
00:23:23,160 --> 00:23:27,200
of those episodes and you plug
that URL in, see what it's

422
00:23:27,200 --> 00:23:29,800
already ranking for or what
people are searching for on

423
00:23:29,800 --> 00:23:35,400
that, and then update the copy
on that page to better reinforce

424
00:23:35,400 --> 00:23:37,720
those keywords.
Because that's going to

425
00:23:37,720 --> 00:23:40,480
ultimately drive your rankings
higher in Google search where

426
00:23:40,480 --> 00:23:42,320
people are going to end up
finding it and it's going to

427
00:23:42,320 --> 00:23:44,040
drive people back to your older
episodes.

428
00:23:44,800 --> 00:23:46,840
I love that suggestion, Nick.
Thank you.

429
00:23:46,840 --> 00:23:50,320
Thank you for thinking outside
of our box here, right?

430
00:23:50,320 --> 00:23:53,440
That might not be an
out-of-the-box suggestion

431
00:23:53,440 --> 00:23:56,480
necessarily, but certainly is as
far as this conversation has

432
00:23:56,480 --> 00:23:58,280
gone.
So thank you for that, Nick.

433
00:23:58,880 --> 00:24:00,920
I appreciate that one.
I'm going to again, keep it

434
00:24:00,920 --> 00:24:04,120
moving BC you're up and Ralph,
I'm going to give you the final

435
00:24:04,120 --> 00:24:06,440
word so that we can keep moving
on here.

436
00:24:06,440 --> 00:24:09,680
Go for it BC.
Let's not downplay the free

437
00:24:09,680 --> 00:24:13,080
version of the whole 50 bucks
for only 5 links thing on

438
00:24:13,080 --> 00:24:15,600
Instagram.
The free version of course put a

439
00:24:16,040 --> 00:24:17,840
story out there.
You can put a free link in the

440
00:24:17,840 --> 00:24:19,440
story.
Sure, that'll take someone

441
00:24:19,440 --> 00:24:21,600
anywhere.
Another thing that I like to do

442
00:24:21,600 --> 00:24:25,600
is to take your social media
reels for your podcast.

443
00:24:25,600 --> 00:24:27,360
Turn them into a highlight on
Instagram.

444
00:24:27,560 --> 00:24:30,480
That way they're always there.
They're not I archived and

445
00:24:30,840 --> 00:24:33,400
shoved away somewhere.
Reuse the highlight every now

446
00:24:33,400 --> 00:24:35,080
and then as well.
All right.

447
00:24:35,080 --> 00:24:36,040
I love it.
Thank you.

448
00:24:36,040 --> 00:24:39,560
BC and Ralph, final word on this
question.

449
00:24:40,000 --> 00:24:41,720
OK, Mark, here's the thing I'm
thinking.

450
00:24:41,720 --> 00:24:43,560
I just figured out how to
podcast.

451
00:24:43,560 --> 00:24:45,320
I figured out how to set up a
host.

452
00:24:45,320 --> 00:24:48,280
I figured out all these things
and now you're saying to me, but

453
00:24:48,280 --> 00:24:49,600
now you got to do something
else.

454
00:24:49,600 --> 00:24:51,280
Mark, let me ask you a simple
question.

455
00:24:51,720 --> 00:24:53,680
Is this something you can help
people with?

456
00:24:54,400 --> 00:24:56,840
Oh, absolutely.
And as I said earlier, yeah,

457
00:24:56,840 --> 00:24:59,240
this that this one of the
suggestions I gave, that's

458
00:24:59,240 --> 00:25:01,880
something that I work on with my
clients, whether it's my

459
00:25:01,880 --> 00:25:05,400
production clients, whether it's
my consulting and coaching

460
00:25:05,400 --> 00:25:06,440
clients.
Yeah.

461
00:25:06,440 --> 00:25:09,560
These are the different types of
strategies that I work on every

462
00:25:09,560 --> 00:25:13,480
day with our different clients
at Ironic Media.

463
00:25:13,480 --> 00:25:14,520
Yeah, absolutely.
Thank you.

464
00:25:14,520 --> 00:25:17,000
Because this can feel a little
overwhelming, you know, if I'm

465
00:25:17,000 --> 00:25:19,520
new to this and I don't
understand SEO, I don't

466
00:25:19,520 --> 00:25:22,480
understand social clips.
And if if you could help

467
00:25:22,480 --> 00:25:24,320
somebody do this, I think that'd
be amazing.

468
00:25:24,440 --> 00:25:26,400
Yep, absolutely, Ken.
Thank you.

469
00:25:26,640 --> 00:25:29,440
Ralph and Jonathan, did you have
a question?

470
00:25:30,440 --> 00:25:31,920
I know you said Ralph got the
last word.

471
00:25:31,920 --> 00:25:35,000
I just want to remind people
that when you use a link in your

472
00:25:35,000 --> 00:25:38,400
story on Instagram, it does
actually decrease the reach of

473
00:25:38,400 --> 00:25:41,280
your stories in general.
If you can use a mini chat

474
00:25:41,280 --> 00:25:44,360
connector connector for those,
that's going to always be better

475
00:25:44,360 --> 00:25:47,280
off for you.
Thank you Jonathan Dr. did you

476
00:25:47,280 --> 00:25:49,640
want to share the what was in
the chat?

477
00:25:50,120 --> 00:25:53,640
I did so.
Dave Campbell in the chat in

478
00:25:53,640 --> 00:25:56,200
Clubhouse says something really
important.

479
00:25:56,480 --> 00:26:01,840
A download is a delivery of a
file, not always a human listen,

480
00:26:02,080 --> 00:26:04,560
right?
So be sure to sign into your

481
00:26:04,560 --> 00:26:09,600
Apple and Spotify backends to
see time spent listening careful

482
00:26:09,600 --> 00:26:13,400
making decisions solely on your
hosting site data.

483
00:26:13,960 --> 00:26:21,320
So I fully agree with Dave, and
the bottom line here is whether

484
00:26:21,320 --> 00:26:25,120
you've got a bunch of downloads
on an episode or no downloads,

485
00:26:25,120 --> 00:26:28,920
whether they've listened all the
way through or not, if Sid wants

486
00:26:28,920 --> 00:26:33,800
to continue to promote his show
and the old episodes, by all

487
00:26:33,800 --> 00:26:37,040
means, that's still legitimate.
You can still do that.

488
00:26:37,640 --> 00:26:40,400
And I think it's important
because I think a lot of us as

489
00:26:40,400 --> 00:26:43,560
podcasters get stuck in the most
recent episode.

490
00:26:43,560 --> 00:26:46,480
We think that's the thing that
we have to promote and we forget

491
00:26:46,480 --> 00:26:49,400
about everything else.
And why not promote your new

492
00:26:49,400 --> 00:26:54,360
episode this week and maybe one
or two older ones that's sharing

493
00:26:54,360 --> 00:26:56,120
this week as well?
Why not?

494
00:26:56,640 --> 00:27:00,320
This is more content for you.
So I think that's why I'm very

495
00:27:00,320 --> 00:27:04,920
focused on this question, not
because I think maybe the way

496
00:27:04,920 --> 00:27:08,400
that Sid got here is the most
effective, but he's here and I

497
00:27:08,400 --> 00:27:12,120
think promoting your back
episodes is can be really

498
00:27:12,120 --> 00:27:14,120
valuable.
Sid, did you want to comment

499
00:27:14,120 --> 00:27:16,880
since this is your question?
Thank you all very much for the

500
00:27:16,880 --> 00:27:20,360
information, insights.
We have a call tomorrow,

501
00:27:20,440 --> 00:27:23,400
marketing person to talk about
this and I'm going to actually

502
00:27:23,400 --> 00:27:26,480
send her this episode and let
her listen to the 1st 20 minutes

503
00:27:26,480 --> 00:27:28,640
or so of it to get some
additional ideas.

504
00:27:28,640 --> 00:27:31,640
We're going to, we are going to
do like a throwback Thursday

505
00:27:31,640 --> 00:27:33,600
kind of thing where we promote
on Thursdays.

506
00:27:33,600 --> 00:27:36,600
A previous episode, I thought
that would be one way to kind of

507
00:27:36,600 --> 00:27:39,760
have some fun with it.
So but for conversation for

508
00:27:39,760 --> 00:27:41,320
another day.
So I'm going to put a pin in

509
00:27:41,320 --> 00:27:46,520
this and then you can move on.
We went to Apple Podcast Connect

510
00:27:47,920 --> 00:27:53,400
to look at a couple of episodes.
The data is starkly different.

511
00:27:54,000 --> 00:27:57,400
Buzz Route tells me one episode
had 100 downloads on Apple.

512
00:27:58,280 --> 00:28:02,240
Apple tells me it had 9.
There's something wrong with

513
00:28:02,240 --> 00:28:06,000
Apple analytics though.
It is important to go look at

514
00:28:06,000 --> 00:28:07,600
Apple.
We don't look at Spotify because

515
00:28:07,600 --> 00:28:09,600
less than 1% of our plays come
from Spotify for.

516
00:28:09,600 --> 00:28:11,640
So that data is not relevant to
us.

517
00:28:12,240 --> 00:28:15,240
Like only 5 listens come from
Spotify.

518
00:28:15,720 --> 00:28:19,320
So as you're looking at data,
just know that I at my opinion,

519
00:28:19,320 --> 00:28:23,080
I think something is wrong with
Apple Podcast Connect and is

520
00:28:23,080 --> 00:28:24,520
maybe we could talk about it one
day.

521
00:28:24,520 --> 00:28:26,920
Maybe we could all go do a
comparison and see what we get,

522
00:28:26,920 --> 00:28:30,760
Mark, like looking at your
platform versus what Apple says

523
00:28:30,760 --> 00:28:32,600
because something is wrong with
Apple.

524
00:28:33,320 --> 00:28:36,120
Yeah, I'm with you there.
Said I've seen those

525
00:28:36,120 --> 00:28:39,520
discrepancies as well for sure.
Ralph, I see you grinning.

526
00:28:39,840 --> 00:28:41,200
What?
What are you grinning about?

527
00:28:42,080 --> 00:28:45,640
No.
And so here's the thing, I think

528
00:28:45,760 --> 00:28:49,240
looking at percentage of
completion in Apple is huge and

529
00:28:49,240 --> 00:28:52,640
it makes you want to stab
yourself in the heart sometimes

530
00:28:53,000 --> 00:28:55,160
because you look at that
download number, you're like,

531
00:28:55,160 --> 00:28:56,920
man, I'm really knocking it out
of the park.

532
00:28:57,600 --> 00:29:00,400
So I agree with Sid and I
disagree with Sid.

533
00:29:00,400 --> 00:29:02,320
At the same time, I think we've
got to use all the data.

534
00:29:02,320 --> 00:29:04,440
Sid, I'm not disagreeing with
you that there could be a

535
00:29:04,440 --> 00:29:08,000
disconnect on the Apple thing,
but I think that even in its

536
00:29:08,000 --> 00:29:10,120
little piece of it gives us
information.

537
00:29:10,120 --> 00:29:13,160
And if you're seeing really good
completion numbers and Apple, I

538
00:29:13,160 --> 00:29:16,360
think that speaks to things.
And if you're seeing not great

539
00:29:16,360 --> 00:29:18,720
completion numbers, I think that
speaks to something as well.

540
00:29:18,880 --> 00:29:21,720
I don't know about the total
download numbers, but I know

541
00:29:21,720 --> 00:29:24,280
that percentage of completion is
something we really need to lean

542
00:29:24,280 --> 00:29:27,720
into and and it's not an easy
thing to stomach that.

543
00:29:27,720 --> 00:29:29,480
That's all I was, that's all I
was smiling about.

544
00:29:29,480 --> 00:29:31,720
Mark, is it?
It's like that come to Jesus

545
00:29:31,720 --> 00:29:33,560
moment when you're like, oh man,
really?

546
00:29:33,920 --> 00:29:36,240
Yeah, absolutely, absolutely.
OK.

547
00:29:36,240 --> 00:29:40,080
I know BC and Dr. both have
their hands raised.

548
00:29:40,080 --> 00:29:42,760
Do you guys have something?
OK, Dr. says no, no.

549
00:29:43,640 --> 00:29:45,440
OK, Neither of them do.
OK, good.

550
00:29:45,440 --> 00:29:50,880
Because wheel of jargon, we're
going to get into the wheel of

551
00:29:50,880 --> 00:29:55,280
jargon.
And by the way, this wheel of

552
00:29:55,280 --> 00:29:59,360
jargon is brought to you by my
company, Ironic Media.

553
00:30:01,640 --> 00:30:05,200
And what we do is we Ralph to
your question earlier, we help

554
00:30:05,200 --> 00:30:08,520
podcasters launch, grow and stay
consistent.

555
00:30:09,080 --> 00:30:11,600
If you've been thinking about
starting a podcast, growing your

556
00:30:11,600 --> 00:30:14,880
show, or finally getting
consistent, that's exactly what

557
00:30:14,880 --> 00:30:19,680
I help people do from full
production to strategy, coaching

558
00:30:19,800 --> 00:30:22,440
and turning your podcast into
something that supports your

559
00:30:22,440 --> 00:30:25,280
goals.
I'd like to talk with you.

560
00:30:25,520 --> 00:30:28,320
You can schedule a discovery
call using the link in the show

561
00:30:28,320 --> 00:30:31,960
notes or I think Ashley will,
Yep, she's shared it right here

562
00:30:31,960 --> 00:30:34,560
on Clubhouse.
And you can schedule that

563
00:30:34,560 --> 00:30:38,120
discovery call anytime.
You'll see my calendar.

564
00:30:38,120 --> 00:30:41,080
You can pick a day and time that
works for you.

565
00:30:41,640 --> 00:30:44,120
And yes, I don't do that very
often, gang.

566
00:30:44,120 --> 00:30:47,280
And it's something that I'm
working on and I'm sharing that

567
00:30:47,280 --> 00:30:51,000
behind the scenes because I know
that you are a fellow podcaster

568
00:30:51,000 --> 00:30:54,680
and I know that podcasters
struggle sometimes promoting

569
00:30:54,680 --> 00:30:58,080
themselves.
I'm calling it out because yes,

570
00:30:58,080 --> 00:31:01,160
I struggle with that too.
I've been called out by multiple

571
00:31:01,160 --> 00:31:04,800
people on this very team through
the years.

572
00:31:04,840 --> 00:31:06,920
Mark, why don't you promote what
you do?

573
00:31:07,080 --> 00:31:09,360
I don't think that people know
exactly what you do.

574
00:31:09,600 --> 00:31:13,920
I hear it all the time.
I am going to embrace that

575
00:31:14,360 --> 00:31:16,520
moving forward.
No, I'm not going to just Riddle

576
00:31:16,520 --> 00:31:19,440
you with promotions all the
time, but I am going to start

577
00:31:19,440 --> 00:31:21,400
talking a little bit more about
what I do.

578
00:31:22,480 --> 00:31:24,520
Well done, Mark.
Thank you, Ralph.

579
00:31:25,080 --> 00:31:26,800
All right, I'm going to spin the
wheel jargon.

580
00:31:26,800 --> 00:31:31,080
This is a newer segment of ours.
And basically what we do is we

581
00:31:31,080 --> 00:31:34,520
collect all the common terms
that we just throw around here

582
00:31:34,520 --> 00:31:37,600
on this show, assuming that
every listener knows what we're

583
00:31:37,600 --> 00:31:40,120
talking about, when that's just
not the case.

584
00:31:40,320 --> 00:31:45,600
We have new podcasters here all
the time, and sometimes some of

585
00:31:45,600 --> 00:31:49,360
these phrases and terms are
unfamiliar to them.

586
00:31:49,360 --> 00:31:53,160
So I'm going to spin this wheel.
I hope you can hear it.

587
00:31:55,120 --> 00:31:57,360
So I think last time Clubhouse
couldn't hear it.

588
00:31:57,360 --> 00:31:58,800
Yeah.
Ashley, you can't from

589
00:31:58,800 --> 00:32:01,080
Clubhouse, but we can hear it
here.

590
00:32:01,440 --> 00:32:02,920
Oh, OK.
Good.

591
00:32:02,920 --> 00:32:03,760
All right.
You heard it.

592
00:32:03,880 --> 00:32:07,480
All right, Here is the term, and
I'm going to go to Jonathan, if

593
00:32:07,480 --> 00:32:10,240
you don't mind.
Jonathan, I think you can answer

594
00:32:10,240 --> 00:32:12,400
this.
The term on the wheel today.

595
00:32:12,560 --> 00:32:17,200
Not as directly related to
podcasting, but as we've just

596
00:32:17,200 --> 00:32:20,640
shared, most of us are using
social media to help promote our

597
00:32:20,640 --> 00:32:23,920
podcast.
So this term, Jonathan Shadow

598
00:32:23,920 --> 00:32:26,840
Ban, what can you tell us about
that term?

599
00:32:27,280 --> 00:32:31,560
The fake term shadow ban,
actually shadow ban comes from

600
00:32:31,960 --> 00:32:35,680
Twitter where they use People
used to be banned for doing

601
00:32:35,680 --> 00:32:39,040
things, saying things on Twitter
at times.

602
00:32:39,040 --> 00:32:42,040
And that's where it originated
from on and a lot of the social

603
00:32:42,040 --> 00:32:43,920
media platforms, you're not
actually shadow banned.

604
00:32:44,280 --> 00:32:47,240
You are banned for a reason,
something that you did that's

605
00:32:47,240 --> 00:32:49,800
against community guidelines
that they will send you

606
00:32:49,800 --> 00:32:52,280
information about and that's
something that will decrease

607
00:32:52,280 --> 00:32:55,480
your reach.
So if you get shadow banned, a

608
00:32:55,480 --> 00:32:58,720
lot of times it's for a
violation of community standards

609
00:32:59,160 --> 00:33:00,840
or the expectations on the
platform.

610
00:33:01,200 --> 00:33:03,920
And it's not really shadow
banned because that kind of

611
00:33:03,920 --> 00:33:05,360
implies that you don't know
about it.

612
00:33:05,680 --> 00:33:08,680
You're many times you're given
the reason be your central

613
00:33:08,680 --> 00:33:11,440
reason by like Instagram has a
place you can go to see if

614
00:33:11,440 --> 00:33:12,920
you're in good standing.
Right.

615
00:33:13,360 --> 00:33:16,320
And I think TikTok does as well.
Yeah, I believe so as well.

616
00:33:16,320 --> 00:33:17,720
Yeah.
Yeah, And as a matter of fact,

617
00:33:17,720 --> 00:33:21,560
TikTok, I think these days, the
shadow ban thing, like Jonathan

618
00:33:21,560 --> 00:33:25,080
was saying, it is kind of fake
in the sense that a lot of these

619
00:33:25,080 --> 00:33:28,120
platforms now they're telling
you they're not hiding it from

620
00:33:28,120 --> 00:33:31,360
you, right Then that's what
shadow ban used to be.

621
00:33:31,400 --> 00:33:35,480
That was the interpretation of
it is that behind the scenes,

622
00:33:35,480 --> 00:33:38,800
the platform has done something
to your account where they're

623
00:33:38,840 --> 00:33:40,280
hurting.
They're pulling away from your

624
00:33:40,280 --> 00:33:42,680
reach.
You can, you no longer can reach

625
00:33:42,680 --> 00:33:45,400
the same amount of people
because you violated some terms.

626
00:33:45,400 --> 00:33:48,680
Well, they tell you now.
And as a matter of fact, I'm mad

627
00:33:48,680 --> 00:33:52,680
at TikTok because a while back,
if you remember, we had

628
00:33:53,000 --> 00:33:57,800
Riverside joining us, Kendall,
and she was telling us about

629
00:33:57,800 --> 00:34:00,400
some new features that came to
Riverside.

630
00:34:00,800 --> 00:34:04,520
And I had a clip of that that I
put on all social media

631
00:34:04,520 --> 00:34:07,640
platforms.
And when I put it on TikTok, it

632
00:34:07,640 --> 00:34:11,639
immediately took it down and
said I was violating some

633
00:34:11,639 --> 00:34:14,960
policy.
It didn't tell me what, just

634
00:34:14,960 --> 00:34:18,639
some community standards policy.
I couldn't figure it out why?

635
00:34:18,800 --> 00:34:20,360
Because there was nothing wrong
with it.

636
00:34:20,639 --> 00:34:22,400
Every other platform had no
problem with it.

637
00:34:22,480 --> 00:34:25,320
I wasn't doing anything weird.
We were just talking about this

638
00:34:25,320 --> 00:34:28,040
new feature.
So I thought, oh, it's got to be

639
00:34:28,040 --> 00:34:31,400
just something's wrong with it.
Like it just must be a mistake.

640
00:34:32,320 --> 00:34:36,040
So I tried it again and then I
got notified that I've got my

641
00:34:36,040 --> 00:34:42,040
first warning towards, I guess
being banned from TikTok with

642
00:34:42,040 --> 00:34:46,239
again, no real explanation.
So it is kind of annoying, but

643
00:34:46,239 --> 00:34:49,880
at least you know, it is not a
quote UN quote shadow ban.

644
00:34:49,880 --> 00:34:52,560
At least there is some
transparency, although there

645
00:34:52,560 --> 00:34:56,320
needs to be more in my opinion.
Ralphie Oh, go ahead, Jonathan.

646
00:34:56,320 --> 00:34:58,680
11 more thing I just wanted to
say about a shadow ban.

647
00:34:58,680 --> 00:35:01,840
If you feel like your content is
not getting reach and you

648
00:35:01,840 --> 00:35:04,960
haven't been notified about
anything, look at your content

649
00:35:04,960 --> 00:35:06,960
and make sure it aligns with
what your audience is actually

650
00:35:06,960 --> 00:35:08,480
looking for.
Agreed.

651
00:35:08,600 --> 00:35:09,320
Yeah.
Thank you.

652
00:35:09,320 --> 00:35:11,080
Jonathan.
Ralph, what do you got?

653
00:35:11,440 --> 00:35:14,320
OK, now you fired me up.
Now, Mark might get a little

654
00:35:14,320 --> 00:35:17,120
spicy here for a second.
Well, it is spicy week here on

655
00:35:17,120 --> 00:35:18,880
the morning.
Crosses into something that

656
00:35:18,880 --> 00:35:22,760
really annoys me because I've
gotten these community standard

657
00:35:22,760 --> 00:35:26,280
alerts because they say I'm
making promises I can't keep

658
00:35:26,280 --> 00:35:28,520
because I'm saying things that
aren't true.

659
00:35:29,280 --> 00:35:32,400
I am a 30 year professional
licensed accountant with

660
00:35:32,400 --> 00:35:35,120
credentials.
When I say something about

661
00:35:35,120 --> 00:35:38,440
finances, when I say something
about money, I can stand behind

662
00:35:38,440 --> 00:35:40,840
what I'm saying.
And these platforms are

663
00:35:40,840 --> 00:35:43,480
constantly saying you're making
promises you can't keep.

664
00:35:43,840 --> 00:35:46,160
And the problem is you can't
talk to anybody.

665
00:35:46,440 --> 00:35:49,560
All you got is a stupid
community thing violation.

666
00:35:49,560 --> 00:35:52,640
You can't appeal to anybody.
So I am just really frustrated

667
00:35:52,640 --> 00:35:56,320
this because let me share my
credentials, let me share my

668
00:35:56,320 --> 00:35:59,600
license, let me share the CPE
classes that I have to take 40

669
00:35:59,600 --> 00:36:03,040
hours every year demonstrating
competency in my field.

670
00:36:03,040 --> 00:36:06,880
So Mark, this just really steams
me because there are people out

671
00:36:06,880 --> 00:36:10,160
there that aren't scammers, that
aren't playing games, that

672
00:36:10,240 --> 00:36:12,760
actually have knowledge that's
useful to people.

673
00:36:12,920 --> 00:36:18,080
But we're banned from saying it
in any kind of proactive or in

674
00:36:18,080 --> 00:36:20,520
any way that it seems like
clickbait, but it's not.

675
00:36:21,040 --> 00:36:24,640
When I say to somebody, I can
save you thousands of dollars in

676
00:36:24,640 --> 00:36:28,040
tax money if we sit together and
do something to look at what

677
00:36:28,040 --> 00:36:31,000
you're going on in your
situation, I can stand behind

678
00:36:31,000 --> 00:36:32,720
that.
And for these platforms that

679
00:36:32,720 --> 00:36:35,200
just say, well, you're making a
statement that you can't back up

680
00:36:35,200 --> 00:36:38,120
just steams me.
So thank you for letting me the

681
00:36:38,120 --> 00:36:40,440
vent a little bit there.
But since it was on the wheel of

682
00:36:40,440 --> 00:36:41,920
jargon, I had to throw that in
there.

683
00:36:41,960 --> 00:36:44,680
Ralph is riled up.
I'd love to hear that.

684
00:36:45,840 --> 00:36:48,200
Go ahead BC.
Mr. Ralph's point yet?

685
00:36:48,200 --> 00:36:50,920
Don't tell me that my 20 years
of experience and me putting

686
00:36:50,920 --> 00:36:54,520
myself in the 32K of more debt
means I don't know what I'm

687
00:36:54,520 --> 00:36:56,280
talking about.
Sit down and listen up.

688
00:36:56,640 --> 00:36:59,160
But going back to to what you
were talking about with the

689
00:36:59,320 --> 00:37:02,400
violations, I've seen people get
kicked off of their lives

690
00:37:02,400 --> 00:37:05,760
because they were pushing their
business or their company during

691
00:37:05,760 --> 00:37:09,480
a live, which would take people
away from the TikTok platform.

692
00:37:09,680 --> 00:37:12,240
So they were pushed off their
lives immediately.

693
00:37:12,600 --> 00:37:16,240
I'm like, why?
Yeah, what's the point?

694
00:37:16,680 --> 00:37:20,360
Yeah, it's really frustrating.
And you there is, you know,

695
00:37:20,400 --> 00:37:23,360
usually at least with TikTok, I
know you can appeal.

696
00:37:23,520 --> 00:37:26,080
I've had it happen before and
appealed it.

697
00:37:26,080 --> 00:37:29,360
And then I've actually had
success with it saying, Oh yeah,

698
00:37:29,360 --> 00:37:32,480
our bad and they remove the
warning or what have you.

699
00:37:32,920 --> 00:37:35,880
But again, they don't really
give you an opportunity to

700
00:37:35,880 --> 00:37:38,680
really prove yourself.
It's just like, please look at

701
00:37:38,680 --> 00:37:41,480
this again, please give me
another chance, right?

702
00:37:41,480 --> 00:37:43,800
And then maybe they will, maybe
they won't.

703
00:37:44,360 --> 00:37:47,600
Exactly, it's not like everyone
who's got who can go live is in

704
00:37:47,600 --> 00:37:51,080
the creator fund account so not
everyone's being paid by some

705
00:37:51,080 --> 00:37:53,040
Commission from TikTok.
So why not let them push a

706
00:37:53,040 --> 00:37:55,960
service outside of TikTok that
is letting them get some kind of

707
00:37:55,960 --> 00:37:58,200
revenue?
Like chill out, jeez.

708
00:37:59,040 --> 00:38:03,280
Yeah, thank you, BC.
All right, let's get back to the

709
00:38:03,280 --> 00:38:07,040
mailbag.
All right, there we go.

710
00:38:07,040 --> 00:38:11,920
What do we got here?
OK, How do podcasters actually

711
00:38:11,920 --> 00:38:14,840
decide what to charge for
sponsorship?

712
00:38:15,000 --> 00:38:17,280
This comes from somebody on
Reddit.

713
00:38:17,280 --> 00:38:21,400
In the podcast in the podcasting
Reddit they say.

714
00:38:21,560 --> 00:38:23,400
Been wondering about this for a
while.

715
00:38:23,400 --> 00:38:26,000
I listen to a bunch of indie
podcasts and some of them have

716
00:38:26,000 --> 00:38:29,600
sponsors but I'm curious how
they figure out pricing.

717
00:38:30,240 --> 00:38:35,360
Like when a brand reaches out,
do most people have a fixed rate

718
00:38:35,360 --> 00:38:38,760
based on downloads?
Use some CPM formula?

719
00:38:39,080 --> 00:38:42,720
Just throw out a number that
feels right, ask the brand's

720
00:38:42,720 --> 00:38:44,920
budget 1st and negotiate from
there.

721
00:38:45,840 --> 00:38:48,440
This person goes on and says
I've heard everything from

722
00:38:48,560 --> 00:38:54,160
$18.00 per 1000 downloads to I
just doubled what the last brand

723
00:38:54,160 --> 00:38:57,400
paid me lol.
Would love to hear from anyone

724
00:38:57,400 --> 00:39:00,680
who's been through this.
How do you figure out your rate?

725
00:39:00,920 --> 00:39:04,000
Did you feel like you
undercharged at first?

726
00:39:04,800 --> 00:39:08,320
I see Sid wants to chime in.
And Sid being somebody who I

727
00:39:08,320 --> 00:39:11,840
know has just recently gone
through some some of this

728
00:39:11,840 --> 00:39:14,520
himself, I think he's a great
person to start with.

729
00:39:14,520 --> 00:39:17,520
Go ahead, Sid.
First thing I'm going to say is

730
00:39:17,600 --> 00:39:22,920
remove CPM from your vocabulary.
That is not a strategy that

731
00:39:22,920 --> 00:39:24,600
works for independent
podcasters.

732
00:39:24,600 --> 00:39:26,520
You have to remove that.
Don't even think about it.

733
00:39:26,520 --> 00:39:29,520
It is not viable.
The second thing you have to do

734
00:39:29,520 --> 00:39:33,280
is you have to look at what does
your show cost you?

735
00:39:33,760 --> 00:39:37,360
So production costs if you use
an editor, marketing cost if you

736
00:39:37,360 --> 00:39:41,440
use a marketing person, I mean
add up every expense including

737
00:39:41,440 --> 00:39:45,480
your host cost.
If you use Opus clips to do

738
00:39:45,480 --> 00:39:48,120
social media, like what is
everything cost you?

739
00:39:48,680 --> 00:39:52,400
And then be sure to include
yourself into that cost

740
00:39:52,400 --> 00:39:55,000
structure.
So if you think you spend 3

741
00:39:55,000 --> 00:39:58,120
hours per episode and your
hourly rate if you were a

742
00:39:58,120 --> 00:40:01,880
consultant is $250, you got to
add that to the cost structure.

743
00:40:02,320 --> 00:40:04,040
And then you get your total
cost.

744
00:40:04,360 --> 00:40:08,000
And then you ask yourself how
much percentage wise do I want

745
00:40:08,000 --> 00:40:10,640
to make on this?
And then that's your starting

746
00:40:10,640 --> 00:40:12,600
point.
The other question to ask, in my

747
00:40:12,600 --> 00:40:15,440
opinion, is how much do I want
to make?

748
00:40:15,840 --> 00:40:18,920
With sponsors, chips of my
podcast and then come up with a

749
00:40:18,920 --> 00:40:21,240
number.
I mean I'm always one to shoot

750
00:40:21,240 --> 00:40:24,480
for the moon and go high because
you can always come down.

751
00:40:24,840 --> 00:40:27,200
It's really hard to go up once
you've already started a

752
00:40:27,200 --> 00:40:29,600
negotiation.
So start high and give yourself

753
00:40:29,600 --> 00:40:32,960
some room.
I set goals for what we wanted

754
00:40:32,960 --> 00:40:37,120
to accomplish with our sponsors.
We have 8 sponsors, we have 3

755
00:40:37,960 --> 00:40:41,640
bronze sponsors, 3 silver
sponsors and two gold presenting

756
00:40:41,640 --> 00:40:46,360
sponsors.
And my goal was $10,000 per

757
00:40:46,640 --> 00:40:52,720
month in revenue and we got to
$7000 per month in revenue.

758
00:40:53,040 --> 00:40:56,960
So I'm really proud of that and
it finally makes my podcast

759
00:40:56,960 --> 00:41:00,320
viable as it relates to being a
revenue stream in my business,

760
00:41:00,320 --> 00:41:03,480
which is what I was after.
And so and we just put numbers

761
00:41:03,480 --> 00:41:05,720
out there.
What I did that was wrong in

762
00:41:05,720 --> 00:41:09,160
this process was I had like had
a couple people say no, I had a

763
00:41:09,160 --> 00:41:12,640
couple people pushed back on the
number, but I stood my ground

764
00:41:12,640 --> 00:41:15,200
with it and they ended up
signing.

765
00:41:15,480 --> 00:41:20,240
But what I did wrong was what
you got for reframe that What I

766
00:41:20,240 --> 00:41:25,520
did wrong, what I will rethink
the next time we do this is we

767
00:41:25,520 --> 00:41:28,080
will.
I gave them too much for being a

768
00:41:28,080 --> 00:41:30,240
sponsor.
They got too many things.

769
00:41:30,240 --> 00:41:33,800
And that was me trying to make
it easy for them to say yes.

770
00:41:34,240 --> 00:41:36,720
And now that we're putting all
this crap together, my head

771
00:41:36,720 --> 00:41:40,960
hurts.
So you know, we will be changing

772
00:41:40,960 --> 00:41:43,960
and adjusting that for the next
season.

773
00:41:43,960 --> 00:41:47,200
But I will also tell you we are
not done selling sponsorships.

774
00:41:47,560 --> 00:41:49,560
We will continue to sell
sponsorships throughout the

775
00:41:49,560 --> 00:41:53,480
course of the year and we will
prorate based on when they

776
00:41:53,480 --> 00:41:55,400
potentially join.
We've got some new targets.

777
00:41:55,720 --> 00:41:58,800
And the other thing that we're
doing which is new is if a

778
00:41:58,800 --> 00:42:01,960
sponsor, if you're the gold
sponsor, you got it, you got a

779
00:42:01,960 --> 00:42:04,320
show out of it, so you got a
full episode out of it.

780
00:42:04,720 --> 00:42:08,360
But we've had other level
sponsors ask us to do a show to

781
00:42:08,360 --> 00:42:11,880
update on their business.
As long as it's not for full

782
00:42:11,880 --> 00:42:14,640
promotion, I'm OK with that.
We're going to charge them for

783
00:42:14,640 --> 00:42:18,640
that episode, $1500 for that
episode if they want to do it,

784
00:42:19,000 --> 00:42:22,400
and which is another way to
bring revenue into the business.

785
00:42:22,400 --> 00:42:26,480
So I'm really focused on this
and making this a true monetary

786
00:42:26,720 --> 00:42:29,160
component of my business.
And at the end of the day, there

787
00:42:29,160 --> 00:42:31,800
are no rules around this.
You can do what you want to do,

788
00:42:32,080 --> 00:42:35,160
know what it cost, you know what
you want to make and start

789
00:42:35,160 --> 00:42:37,640
there, but always start high
because you can come down.

790
00:42:37,880 --> 00:42:39,400
So hope that was helpful, Mark.
Very.

791
00:42:39,400 --> 00:42:43,760
Let's give Sid a round of
applause because this not only

792
00:42:43,760 --> 00:42:47,280
was it very valuable
information, just kudos to you,

793
00:42:47,280 --> 00:42:51,680
Sid, for yeah, for really just
going digging deep and figuring

794
00:42:51,680 --> 00:42:53,720
that all out and finding
success.

795
00:42:53,840 --> 00:42:57,400
And also by the way, Tim, in the
chat, I like what he shared.

796
00:42:57,400 --> 00:42:59,480
I have a couple clients that do
this as well.

797
00:42:59,720 --> 00:43:04,680
He has a client that charges
sponsors to cover the costs to

798
00:43:04,680 --> 00:43:07,160
produce the podcast.
Tim produces their podcast.

799
00:43:07,160 --> 00:43:10,520
So their standard, what they're
going for is they just want to

800
00:43:10,520 --> 00:43:11,960
make sure their costs are
covered.

801
00:43:12,360 --> 00:43:15,240
And so that's what they charge
with their sponsors.

802
00:43:15,440 --> 00:43:17,760
I think the bottom line about
sponsorship.

803
00:43:17,760 --> 00:43:21,120
Is it is.
Evergreen And that's what people

804
00:43:21,120 --> 00:43:22,920
are like.
Podcasters have to remember,

805
00:43:23,200 --> 00:43:27,120
yes, you're trying to get money,
but as long as that podcast

806
00:43:27,120 --> 00:43:29,840
episode is up, that sponsorship
is in there.

807
00:43:30,080 --> 00:43:31,880
So they're going to constantly
be getting it.

808
00:43:31,880 --> 00:43:37,720
And I and I just commend Sid.
For like, just ABC's exactly.

809
00:43:38,960 --> 00:43:41,320
So whenever I hear something
about money, it's almost like

810
00:43:41,320 --> 00:43:43,800
Beetlejuice, you know, like I
got to feel like I got to chime

811
00:43:43,800 --> 00:43:45,440
in here.
But a couple of things.

812
00:43:45,440 --> 00:43:46,720
First of all, congratulations,
Sid.

813
00:43:46,720 --> 00:43:50,280
Number one thing I think we need
to talk about is you don't

814
00:43:50,280 --> 00:43:53,320
monetize a show, you monetize an
audience.

815
00:43:53,640 --> 00:43:57,040
So you've got to have a focus on
what value you bring into your

816
00:43:57,040 --> 00:43:58,000
own.
That's number one thing.

817
00:43:58,360 --> 00:44:01,200
Secondarily thing I said, I
agree with you, look at your

818
00:44:01,200 --> 00:44:03,600
cost, but I think you can get
trapped there.

819
00:44:03,800 --> 00:44:07,120
So don't get trapped there.
The third thing, and this is

820
00:44:07,120 --> 00:44:11,040
going to be my big take away for
this segment is what do you have

821
00:44:11,040 --> 00:44:12,760
that you can sell?
That's yours.

822
00:44:13,040 --> 00:44:16,040
I think the first place you got
to go because, and a lot of

823
00:44:16,040 --> 00:44:18,160
people, Mark might, if you're a
new listener, you might not know

824
00:44:18,160 --> 00:44:20,600
what CPM even means.
So maybe we should take a second

825
00:44:20,600 --> 00:44:25,240
and just define what CPM is
because CPM in my view is a race

826
00:44:25,240 --> 00:44:27,960
to the bottom.
And if you think that's going to

827
00:44:27,960 --> 00:44:31,400
be the way to monetize your
podcast, it's probably not going

828
00:44:31,400 --> 00:44:35,480
to work because if you don't
have at least 10,000 downloads

829
00:44:35,480 --> 00:44:39,080
per episode, CPM is not going to
pay you enough to buy a cup of

830
00:44:39,080 --> 00:44:41,640
coffee.
So I tell people all the time

831
00:44:41,640 --> 00:44:45,040
when I work with them, when I
coach them, hey, what do you

832
00:44:45,040 --> 00:44:47,240
have that you can sell?
What are your consulting

833
00:44:47,240 --> 00:44:48,760
service?
What are your coaching services?

834
00:44:48,880 --> 00:44:51,200
And if you can't do that, maybe
some affiliate income.

835
00:44:51,320 --> 00:44:54,480
But CPM, if you want to talk
about what that is, Mark, I

836
00:44:54,480 --> 00:44:57,320
think it'd be a valuable
discussion, is a race to the

837
00:44:57,320 --> 00:45:05,200
bottom.
Since I was debating who to go

838
00:45:05,200 --> 00:45:09,040
to to define CPM just because
you were already talking Ralph.

839
00:45:09,040 --> 00:45:12,400
But then Sid was like, you
remove that from your your

840
00:45:12,440 --> 00:45:15,160
vocabulary.
So Sid, you want to tell us what

841
00:45:15,160 --> 00:45:17,360
CPM is?
Or is that really gone from your

842
00:45:17,360 --> 00:45:19,080
vocabulary and you don't know
anymore?

843
00:45:20,120 --> 00:45:23,440
I'm going to have to go rinse my
mouth out after I actually say I

844
00:45:23,440 --> 00:45:26,800
think it's.
I think it's cost per million I

845
00:45:26,840 --> 00:45:31,320
believe is what it is 1000.
Per thousand, yes.

846
00:45:31,360 --> 00:45:33,200
Yeah, OK.
It's stupid, whatever.

847
00:45:33,240 --> 00:45:37,880
But what the M is, is Millie, I
think is what it actually stands

848
00:45:37,880 --> 00:45:40,840
for, but it's Greek and it's
really for thousand.

849
00:45:41,480 --> 00:45:42,800
So basically what does that
mean?

850
00:45:42,800 --> 00:45:49,160
It means you are charging for
every 1000 downloads really in

851
00:45:49,160 --> 00:45:52,880
the in podcasting terms, that's
what it that's what it comes

852
00:45:52,880 --> 00:45:55,040
down to which that's why.
You're going to put it in real

853
00:45:55,040 --> 00:46:02,560
numbers, like some companies
will pay you $0.18 per 1000

854
00:46:02,560 --> 00:46:06,640
downloads, which means you got
1000 downloads, that customer

855
00:46:06,640 --> 00:46:10,320
had an ad in that episode and
you made $18.00.

856
00:46:10,880 --> 00:46:13,160
That is not a sustainable
revenue model.

857
00:46:13,160 --> 00:46:14,680
Right.
Agreed.

858
00:46:14,920 --> 00:46:17,600
Agreed.
I like the model that you've

859
00:46:17,600 --> 00:46:19,480
chosen.
I like the model that Ralph has

860
00:46:19,480 --> 00:46:22,560
chosen much better than that.
Yes, Dr., go ahead.

861
00:46:23,240 --> 00:46:27,280
OK, well, first I think that Sid
needs to create one of those

862
00:46:27,280 --> 00:46:33,720
self-guided mini courses on how
he just schooled us in in his.

863
00:46:33,720 --> 00:46:39,280
In monetization.
Secondly, who came up with the

864
00:46:39,400 --> 00:46:42,040
whole CPM?
Radio.

865
00:46:42,280 --> 00:46:47,080
TV.
Where $0.18 per thousand was.

866
00:46:47,480 --> 00:46:50,920
Oh, well, the number, yeah, the
number, I don't know how that

867
00:46:50,920 --> 00:46:54,480
was ever factored in, but yeah,
the the strategy, that's an old

868
00:46:54,480 --> 00:46:57,440
media strategy.
Well, I want to know who came up

869
00:46:57,440 --> 00:46:59,440
with the number and I want to
punch him in the throat.

870
00:47:01,840 --> 00:47:03,040
All right, well, there you go.
There's.

871
00:47:03,160 --> 00:47:06,800
Honestly, I think it's the yeah,
I think it's the brand TR that

872
00:47:06,800 --> 00:47:10,200
determines like how much they
want to pay.

873
00:47:10,760 --> 00:47:12,800
I'm not going to do a mini
course on how I did it, but I am

874
00:47:12,800 --> 00:47:15,520
going to apply to be a speaker
at the Empowered Podcasting

875
00:47:15,520 --> 00:47:19,840
event, I believe in August to
share the message around how I

876
00:47:19,840 --> 00:47:21,360
did this with everybody that's
there.

877
00:47:21,480 --> 00:47:24,840
So I love you know anybody put a
good word in for me, if you know

878
00:47:24,840 --> 00:47:27,280
anybody, I.
Know a couple of people.

879
00:47:27,280 --> 00:47:29,760
I know a couple of people over
at Empowered Podcasting.

880
00:47:30,000 --> 00:47:33,640
And if you want to get a ticket
now to see that talk, because

881
00:47:33,640 --> 00:47:36,760
let's be real, Sid Sid's got the
job at this point.

882
00:47:36,960 --> 00:47:41,320
He's also selling sponsorships
for that talk on the side, but

883
00:47:41,320 --> 00:47:44,880
he didn't want to say anything
to mark sponsorship.

884
00:47:44,880 --> 00:47:47,520
Great idea.
There's a sponsorship package

885
00:47:47,520 --> 00:47:52,320
for his coffee cup as well as
his pen and his jacket on the

886
00:47:52,320 --> 00:47:54,120
back.
He's going to be like a racing

887
00:47:54,120 --> 00:47:57,800
car jacket, so he's plenty of
opportunity for you.

888
00:47:58,400 --> 00:47:59,680
Perfect.
Great.

889
00:47:59,680 --> 00:48:00,960
Well.
Mark, I'm going to put a pin in

890
00:48:00,960 --> 00:48:01,800
this too.
OK?

891
00:48:01,800 --> 00:48:06,040
Sorry, but Ralph said something
that I can't let slide, which is

892
00:48:06,560 --> 00:48:11,160
he's 100% on point.
They are sponsoring because of

893
00:48:11,160 --> 00:48:13,840
my audience.
They're sponsoring because of

894
00:48:13,840 --> 00:48:15,560
the people that follow me, the
people that listen to me.

895
00:48:15,560 --> 00:48:18,640
And I am zoned in as to who I am
talking to.

896
00:48:18,960 --> 00:48:21,040
I know exactly who my audience
is.

897
00:48:21,360 --> 00:48:24,800
And this is payment for access
to my community.

898
00:48:25,160 --> 00:48:29,360
This is payment to access to
decision makers who will buy or

899
00:48:29,360 --> 00:48:32,440
influence the purchase of what
the people that are my sponsors

900
00:48:32,440 --> 00:48:37,280
are of what they're selling.
And that cannot be more heavily

901
00:48:37,480 --> 00:48:39,320
confirmed.
I've lost my words here.

902
00:48:39,520 --> 00:48:43,080
But that's exactly the benefit
of I'm seven years in.

903
00:48:43,440 --> 00:48:46,800
It took me at least three to
five years to really build this

904
00:48:46,800 --> 00:48:49,360
audience that I've got that's
loyal.

905
00:48:49,360 --> 00:48:51,320
And I know exactly who they are.
I know exactly what their

906
00:48:51,320 --> 00:48:52,880
problems are and I talk to them
everyday.

907
00:48:52,880 --> 00:48:55,320
And that's exactly what my
sponsors have purchased.

908
00:48:55,920 --> 00:48:59,440
Sid, I know earlier you shared a
little bit about downloads.

909
00:48:59,440 --> 00:49:02,080
When you were talking about the
anomaly you were discovering

910
00:49:02,080 --> 00:49:05,520
about your downloads, I'm
curious, are you open to sharing

911
00:49:05,520 --> 00:49:08,840
with the audience, say, your
average downloads?

912
00:49:08,840 --> 00:49:11,640
And let's just put an asterisk
there and acknowledge what Dave

913
00:49:12,120 --> 00:49:15,160
had shared earlier, the fact
that, yes, downloads don't mean

914
00:49:15,160 --> 00:49:19,160
everything, but that is a metric
that is commonly discussed.

915
00:49:19,160 --> 00:49:21,320
So.
And I want to want to give

916
00:49:21,320 --> 00:49:25,280
people an idea of the size of an
audience and what Sid's charging

917
00:49:25,520 --> 00:49:28,320
to really give them a little
more confidence that yeah, you

918
00:49:28,320 --> 00:49:31,360
can charge even with a quote UN
quote smaller audience.

919
00:49:31,840 --> 00:49:34,040
Can I can I preface that
question with another question

920
00:49:34,040 --> 00:49:35,680
first?
Sure, Sid.

921
00:49:35,960 --> 00:49:39,680
Word downloads discussed in your
negotiations with these

922
00:49:39,680 --> 00:49:41,720
sponsors.
That's a great question to Nick.

923
00:49:41,720 --> 00:49:45,320
So downloads were discussed, but
averages, but it was not heavily

924
00:49:45,320 --> 00:49:50,200
discussed because in our
sponsorship document, I shared

925
00:49:50,240 --> 00:49:56,080
the ecosystem, meaning the
website, LinkedIn, Instagram, I

926
00:49:56,080 --> 00:49:59,560
shared my ecosystem of the
people that are part of my

927
00:49:59,560 --> 00:50:03,920
ecosystem.
My website gets 84,000 visits a

928
00:50:03,920 --> 00:50:06,120
month.
That's significant.

929
00:50:06,120 --> 00:50:08,600
Like significant.
I don't know what the hell to do

930
00:50:08,600 --> 00:50:09,760
with it.
We're working on that.

931
00:50:09,760 --> 00:50:12,600
That's significant, right?
But the bounce rate's really

932
00:50:12,600 --> 00:50:14,560
high too.
So we're working on that too and

933
00:50:14,560 --> 00:50:16,480
changing pages and moving things
around.

934
00:50:16,480 --> 00:50:20,440
So yes, Nick, they were
considered, but that's not the

935
00:50:20,440 --> 00:50:24,800
one thing It was I, I presented
the entire ecosystem.

936
00:50:24,800 --> 00:50:27,440
I have a whole page.
It's a three page document.

937
00:50:27,640 --> 00:50:31,360
I have a whole page that are
that are reviews the people have

938
00:50:31,360 --> 00:50:35,640
left me ratings and reviews of
the show so that the sponsor

939
00:50:35,640 --> 00:50:38,520
could read what people were
saying and they go back to the

940
00:50:38,520 --> 00:50:40,360
very beginning and to the most
recent.

941
00:50:40,840 --> 00:50:43,960
You know, I gave a full page of
analytics where we were listed

942
00:50:44,240 --> 00:50:47,080
where you can find us.
The website statistics is much

943
00:50:47,080 --> 00:50:50,800
other demographics I could
provide from, you know, Apple

944
00:50:50,800 --> 00:50:54,040
and Buzz Sprout, including our
consumption rate, which is 84%.

945
00:50:54,320 --> 00:51:01,280
But to your question mark, on
average we get 200 downloads per

946
00:51:01,280 --> 00:51:04,400
episode.
In the first week, we get about

947
00:51:04,400 --> 00:51:08,640
100.
So the Trend Report is a small

948
00:51:08,800 --> 00:51:11,640
podcast.
It's a small podcast compared

949
00:51:11,640 --> 00:51:14,360
to, you know, DR's favorite
personality.

950
00:51:14,600 --> 00:51:17,480
We're a really small podcast.
I'm really proud of what we've

951
00:51:17,480 --> 00:51:21,000
created and what we've done and
the fact that every time we

952
00:51:21,000 --> 00:51:24,440
publish an episode, we have 100
loyal people that come back and

953
00:51:24,440 --> 00:51:28,520
listen in the first seven days.
I love it.

954
00:51:28,680 --> 00:51:31,480
Thank you, Sid.
I'm glad I asked that question

955
00:51:31,480 --> 00:51:34,640
because I think that makes you
even more relatable in your

956
00:51:34,640 --> 00:51:39,240
situation, even more relatable.
And I hope give some people some

957
00:51:39,240 --> 00:51:42,880
hope and pause about what
they're doing, including yours

958
00:51:42,880 --> 00:51:45,520
truly.
So thank you for sharing that,

959
00:51:45,600 --> 00:51:48,040
Sid.
Mark, I wanted to add something

960
00:51:48,040 --> 00:51:50,440
there because it encapsulates
the discussion.

961
00:51:50,680 --> 00:51:54,800
So if Sid is getting 200
downloads per episode, imagine

962
00:51:54,800 --> 00:51:59,640
if he went to the CPM route, he
would be making zero O.

963
00:51:59,640 --> 00:52:03,120
This just proves if you're a
small indie podcaster and you've

964
00:52:03,120 --> 00:52:05,320
built a family and that's what
Sid has built.

965
00:52:05,520 --> 00:52:10,440
Sid has built a family.
You can use that family to

966
00:52:10,440 --> 00:52:14,000
benefit you financially.
You just have to understand what

967
00:52:14,000 --> 00:52:16,520
you're doing.
Don't get in that race to the

968
00:52:16,520 --> 00:52:20,680
bottom of CPM, but use that.
Build those relationship with

969
00:52:20,680 --> 00:52:23,280
your family.
Fantastic job Sid, and this is

970
00:52:23,280 --> 00:52:26,280
like the mic drop moment.
If you're an indie podcaster,

971
00:52:26,440 --> 00:52:29,320
you can do this, you can make
this happen.

972
00:52:29,480 --> 00:52:32,640
You just have to think about
what is the value you're giving

973
00:52:32,640 --> 00:52:35,480
to your audience and then what
is the value they're expecting

974
00:52:35,480 --> 00:52:37,520
from you in return.
But make sure you measure

975
00:52:37,520 --> 00:52:39,680
wisely.
Make sure you pick the right

976
00:52:39,680 --> 00:52:43,560
sponsors also, because what you
don't want to do is put your

977
00:52:43,560 --> 00:52:45,600
gold out there in front of
somebody that's going to take

978
00:52:45,600 --> 00:52:47,800
advantage of them or not be a
good fit.

979
00:52:47,800 --> 00:52:50,360
So this works both ways.
You want to find the sponsor,

980
00:52:50,560 --> 00:52:52,800
but don't.
Don't put yourself out there for

981
00:52:52,800 --> 00:52:55,440
something that's not going to be
a good fit for your audience.

982
00:52:56,640 --> 00:53:00,520
Thank you, Ralph.
Listen, gang, I think we are out

983
00:53:00,520 --> 00:53:02,560
of time and we have more
questions to get to.

984
00:53:02,560 --> 00:53:06,600
So the plan is we will get to a
couple more of these tomorrow on

985
00:53:06,600 --> 00:53:09,280
the show, bright and early, 7:00
AM Eastern.

986
00:53:09,280 --> 00:53:13,280
And then of course we'll wrap up
tomorrow and the week with our

987
00:53:13,280 --> 00:53:17,560
wins from this past week.
So bring your questions, bring

988
00:53:17,560 --> 00:53:20,800
your wins tomorrow.
We don't want to just hear from

989
00:53:20,880 --> 00:53:24,480
our usual cast and crew.
We want to hear from you too.

990
00:53:24,480 --> 00:53:27,160
So please join us.
You can get all the information

991
00:53:27,160 --> 00:53:29,720
and all the different ways.
You can join us in the show

992
00:53:29,720 --> 00:53:34,160
notes or just go to
podcastingmorningchatcom.

993
00:53:34,280 --> 00:53:38,760
So until tomorrow, make it a
great day everybody take care.