457. Are You Measuring Podcast Success All Wrong?

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Good morning, podcasting Morning
Chat.

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Today is Thursday, February
19th, 2026, and today is our

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mailbag edition.
We pulled some real questions

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from Facebook and Reddit.
We're going to have questions

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about promotion, spam, growth
and motivation, guest pitches,

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and even some AI editing.
So today's going to be super

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interactive, so if you're
listening live on Clubhouse, hit

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the share button, bottom left
hand side of the screen and

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share it.
However, Clubhouse lets you.

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And if you're watching us via
podcast, YouTube, LinkedIn,

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etcetera, please share this
episode with a fellow past

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podcaster.
And now give me about 30 seconds

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and we'll get things rolling.
Thanks for being here today.

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Well, good morning again,
podcasting.

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Morning, Chad.
Thank you so much for being

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here.
I'm your host for today, Ralph E

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Step Junior.
And currently on stage with me,

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we've got producer Ashley
Feller, Dr. Fay, Jonathan

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Howard, Sid Meadows, BC Babbles,
and it looks like Mark has

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joined us.
So we are ready to roll.

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And I just want to thank you for
being here today.

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If you're seeing us live, if you
want to see us live, you can go

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to our website
thats@podcastingmorningchat.com/join

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us.
We just set this up yesterday.

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We're ready to go with that.
It's podcasting morning

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chat.com/join us.
We're here live on YouTube,

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LinkedIn and Facebook.
You can see me rocking the

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baseball cap today.
Well, let's jump right into our

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first question and we're going
to have our first question.

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This one comes from Reddit and I
want everybody to participate

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today, so just jump up here.
I'm going to read the question,

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then we'll go from there.
So here's a question we got on

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Reddit.
Have you had a positive

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experience with a cold contact
who offered to promote your

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podcast?
We get bombarded with emails and

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messages every day.
Are they best avoided or can

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anyone recommend a service
they've experienced personally?

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So I thought that was a great
question, Dr., If you want to

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jump in, go ahead.
To begin with, let's explain why

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people are hearing your voice
instead of Marks.

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Even though Mark is on stage
with us right now, I know that

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he's kind of getting ready for
his procedure.

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He's getting his wisdom teeth
taken out today and we just

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wanted to take one thing off of
his plate that he had to worry

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about, which is hosting this
show.

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That's why you hear Ralph's
voice.

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Anyway, these emails, these spam
emails are the bane of my

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existence.
I have a client who gets them

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all the time.
And when she gets them, she

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forwards them to me and says,
are we doing this?

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Should we be doing this and
that?

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And she's pointing out things in
the in the e-mail and I have to

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e-mail her back every time and
say, oh, I'm sorry, I thought

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that we already discussed this.
We are actually doing everything

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that can be done for your
podcast.

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And the reason why you're
getting these every day because

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she complained that she was
getting them every day.

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The reason why you're getting
these every day is because

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they're spam.
So rest assured that my team is

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working for you very hard, very
diligently.

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They're very, very capable.
They know what they're doing.

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And I just have to stand firm in
that.

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Not to be too woo woo, but
standing firm in my truth, gosh

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darn it.
Thank you, Dr. That's a very

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good point.
Yeah, I get them as well.

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Has anybody ever actually used
one of those services?

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That's another thing we can talk
about, but I know some other

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people had flashed their
interest in talking.

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So go ahead and jump up there,
if you will.

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I will jump in and say, much
like Dr. What I would recommend

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for anybody that's looking to
promote their podcast is to find

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somebody that they've worked
with that they're aware of, that

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a friend can recommend that does
a larger kind of promotional

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thing with on social media,
wherever they want to be

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promoted.
Like if they want to do ads,

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find somebody who's really good
at ads.

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But a lot of those spam emails
and a lot of those concepts of

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what they're doing to promote
shows aren't complete.

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They don't really help you get
where you want to go with these

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things.
So really just for finding

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somebody who does marketing to
help you promote your show

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because you really need a full
complement of services doing

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that sort of thing.
BC go ahead, I said you had a

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comment.
I think every single time I get

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one of those requests, usually
through LinkedIn and sometimes

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through Instagram, I look at the
person or the account I should

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say that sent the request and
they always have like 0

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connections.
They have zero network and I'm

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like there's no way I'm talking
to this person.

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I don't know about everyone
else, but every single one,

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every single solicitation I get,
it does not look like a real

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person.
So I'm just never even

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responding to those anymore.
Very good point.

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Anybody else wanted to have an
idea?

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Here, I'll jump in.
Good morning everybody.

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I get most of these via e-mail
to go into my spam box and I

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just delete them.
I don't have the bandwidth for

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that, right?
I'm kind of like Dr. But the

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ones I get on LinkedIn to BCS
point, I don't even get a

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message from them.
I just get a connection request.

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And I bet I have 20 podcast
promoter connection requests in

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my LinkedIn and I just ignore
them.

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Like I'm just not because I know
immediately when I accept them

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I'm going to start getting spam
about it.

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So I think the best path is just
to ignore them.

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But I had a follow up question
for Jonathan if I could for a

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second.
Sure.

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And I don't want to take us down
a rabbit hole and take us away

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from the mailbag.
But Jonathan, you're talking

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about marketing and finding
someone that's an expert in

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marketing or that you know, my
question is how much marketing

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is too much of your podcast?
I think you need to be present

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on social.
You need to be putting out

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whatever platforms you're active
on.

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I have an Instagram and I
promote some of my podcasts on

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LinkedIn and stuff like that.
It depends honestly, and I think

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it depends for everybody.
How what do you want to reach?

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Are your people on social media
or are you looking for it?

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Like in your case, are your
people that are listening to

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your podcast on social media or
do you have another Ave. that's

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going to be better to reach
them?

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When it comes to social media,
it depends on if your people are

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there and if you're reaching
them, and what you want to get

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out of your show each week or
whenever you're publishing it.

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So I was kind of going to kind
of further breakdown what

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Jonathan was saying about
audience.

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Like for instance, if you have
like a lifestyle podcast, you

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know, you're probably going to
aim to be on Instagram, TikTok a

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lot.
Or if you have a more business

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focused podcast, you might just
be on LinkedIn.

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So just further expanding on
that.

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It really depends on the topic,
your format, you know, whether

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or not you're pushing weekly, bi
weekly, monthly.

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All those things are going to
dictate what is your base level

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for social media versus what may
or may not be considered too

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much.
Because if you're doing a fair

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frequency, you can probably milk
a single episode for quite a bit

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of content.
I think that's a really good

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point.
I would just say also what

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platform you actually like to
create on is another thing that

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comes into play because those
are the ones that you're going

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to actually enjoy creating
content and promote.

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I think it's a really good
point.

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And I, I think, you know, big
take away here is just be

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careful because I've seen these
things where people say, oh, I'm

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going to guarantee a certain
number downloads.

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I'm going to guarantee you're
going to get, you know, these

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things.
So what are some red flags that

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people should be watching out
for?

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Does anyone want to comment on
some red flag things they we

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should be careful of?
Yeah, if they make promises,

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yeah.
I, I tend to agree with you

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there, Jonathan.
I think that's 100% accurate.

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We hear people say, well, I'm
going to guarantee a certain

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number of downloads as soon as I
hear that you got to be

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suspicious.
Well, let's move on to our

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second question, if everybody's
cool with that one.

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This is another one that comes
from Reddit.

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And I, when I read this
question, I was like, man, this

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is perfect.
And it says, at what point did

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podcasting start to feel worth
it for you?

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Was it downloads?
Was it messages from listeners

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or did it just really click and
you just kept going anyway?

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And generally interested in how
others measure progress.

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So I thought that was a really
great question.

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Somebody was really putting
their heart out there asking

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that question, How do we measure
progress without burning out?

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You know, what counts is worth
it.

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Does anybody want to comment on
that?

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You know what has been worth it
for you?

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What counts as progress free?
Go ahead, Ashley.

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I would say when it became my
new career, because before I

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became a podcast producer, I was
a professional musician.

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I've been a teacher, I've worked
in mental health facilities.

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I've had many different careers.
And I did my own podcast for a

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couple of years.
And then after a couple of years

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in, I started getting, you know,
emails and messages from people

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saying, hey, you do a really
great job on your own podcast.

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Have you ever considered doing
that for other people?

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And it wasn't too long after
that I got my first client and

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continued to do so.
So the career shift is when it

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became worth it.
Go ahead DRSC, you had a comment

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to make.
I think it is a multitude of

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things.
Downloads is just a little part

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of it, but engagement probably
my client roster.

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So it's everything all mixed up
into one, but especially

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engagement has to go at the top
of my list I think.

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And I think that's brilliant.
I mean, I think that's the whole

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point.
I mean, you can get stuck on

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downloads and make yourself
really feel bad about yourself,

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but you can have a a small
number of downloads and really

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have a significantly engaging
program.

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BCI.
See, you wanted to comment and

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then we'll go to Jonathan Sid.
It's when your capacity for have

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a building that can be focused
toward building something new

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and exciting for people or
community lines up with your

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capacity to be consistent.
We I think we talked a lot of

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time and podcasting consistency
amongst the many elements that

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can create something new and
successful is one of the biggest

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elements.
So I think when those particular

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things lined up like for me
building up my sub stack and how

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consistent I did with that sense
before the Thanksgiving holiday

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and I'm seeing for from that
Ave. alone because of the

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consistency, see more engagement
that I've seen in other

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platforms where I've not been
able to maintain similar

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consistency is just to me is is
great.

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So I I realized that those
things like lining up really

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showcase a great platform for
success and and development.

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For me, it's the moment that
somebody that I don't have

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direct contact with thanks me
for something that they got out

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of the podcast.
It's that simple.

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Yeah, I do agree with what
everybody's saying, especially

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what Jonathan just said.
But for me, the moment was in

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2021.
I was at a big furniture event

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and I got stopped in the hallway
three times within about 10

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minutes.
People recognizing me and asking

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me if I was Sid and blah, blah,
blah and thanking me for the

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show.
It just like was a very humbling

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experience to be recognized like
that.

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And it was one of those that
like, wow, this really is

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working.
This is really has impact and

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people really listening.
And so for me, that was the

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moment when I got stopped in a
hallway by random strangers.

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Yeah, that's beautiful.
I see Nikki's join us on stage.

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Nikki, did you want to comment?
As a a fairly new podcaster,

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I've been doing it for four
months.

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I definitely echo everything
that everyone said.

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I feel the exact same way.
I did receive a message from

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someone the other day.
He came on my show and and he

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said he goes.
I just wanted to take a moment

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to say thank you for everything.
Thank you for having me on the

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Gentle Year.
You made me feel completely at

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ease and your questions showed
me that you genuinely care about

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the families listening.
That's not something that every

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host brings to the table and I
noticed it from our very first

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conversation, the pre interview.
You have a real gift for

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creating space where people can
be honest and I'm grateful I got

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to be a part of it.
I also want to thank you for all

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00:12:20,760 --> 00:12:22,720
the hard work you've been
putting into my project.

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So this relationship that we
had, it just kind of happened

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00:12:25,240 --> 00:12:27,560
organically and we're working on
other things outside of the

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project.
And he goes and you didn't have

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to go above and beyond the way
you have it and it hasn't gone

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unnoticed.
Your time, effort, and your

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willingness to dig in and help
it all means more to me that I

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00:12:36,840 --> 00:12:39,680
can put in that I can properly
put into words.

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And I don't take any of that for
granted.

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I left you a 5 star review
because I meant every word of

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00:12:44,160 --> 00:12:46,080
it.
So those kinds of things and my

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00:12:46,160 --> 00:12:48,680
Facebook community, all the
different things, it definitely

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00:12:48,680 --> 00:12:51,320
keeps me going because my
schedule is very busy and

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sometimes I just don't.
I feel like I don't have the

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energy.
But when I look at things like

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that, it definitely keeps me
pushing a lot.

255
00:12:58,480 --> 00:13:01,360
I want to ask what did you do to
go above and beyond?

256
00:13:01,760 --> 00:13:06,680
So the guy who came on my
podcast, he has dyslexia and he

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00:13:06,680 --> 00:13:12,040
has a really hard time, but he
knows how to build programs and

258
00:13:12,040 --> 00:13:16,800
teach people how to teach others
who have dyslexia how to read

259
00:13:17,000 --> 00:13:19,680
really well, which is typically
their biggest challenge.

260
00:13:19,760 --> 00:13:22,520
I'm a teacher, so I work with
kids all the time, and I've got

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some neurodivergent learners and
things of that nature.

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And so I'm kind of helping him
understand how to present this

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information from a teacher's
perspective so that he can get

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his programs into schools and
things like that.

265
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That's really great.
OK, well let's move on to our

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00:13:37,200 --> 00:13:40,800
third question for today.
This one is also from Reddit and

267
00:13:40,800 --> 00:13:44,560
this message is guest emailing
me to be on the podcast.

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00:13:44,960 --> 00:13:47,840
I'm getting emails from agents
wanting to introduce people to

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come to or be in my podcast.
This the first time I'm getting

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00:13:51,560 --> 00:13:54,640
them, which is nice, but some
are definitely not guest for my

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00:13:54,640 --> 00:13:57,120
target audience.
It's nice to know that my

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00:13:57,120 --> 00:13:59,960
podcast is coming up on whatever
database they're getting it

273
00:13:59,960 --> 00:14:03,120
from, but I really want to know
what should I do about this?

274
00:14:03,120 --> 00:14:05,520
And I, I'll be honest with you,
I, when I, when I was looking at

275
00:14:05,520 --> 00:14:07,480
looking at this question, I went
back and looked at my e-mail.

276
00:14:07,480 --> 00:14:09,640
I'll probably get about seven or
eight of these a day.

277
00:14:10,080 --> 00:14:12,680
And The funny thing is, I don't
have guests on my show.

278
00:14:12,680 --> 00:14:15,160
So this was an interesting
situation.

279
00:14:15,160 --> 00:14:17,960
Does anybody else want to
comment on that and give the

280
00:14:17,960 --> 00:14:20,480
some guidance here?
For quick revocation, are these

281
00:14:20,520 --> 00:14:24,880
agents who represent a singular
person trying to get their

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00:14:24,880 --> 00:14:27,080
personal exposure by getting
them onto a podcast?

283
00:14:27,080 --> 00:14:31,360
Or is this someone offering like
a find you guests kind of

284
00:14:31,360 --> 00:14:33,800
service?
I don't know the answer to that

285
00:14:33,800 --> 00:14:37,680
because it doesn't say that, but
I'm going to make an assumption

286
00:14:37,760 --> 00:14:39,720
because, you know, assumptions
are always good to do, right?

287
00:14:39,960 --> 00:14:43,200
We'll make an assumption that
that is an agent trying to get a

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00:14:43,200 --> 00:14:44,880
singular guest.
I'm, I'm going to speak from

289
00:14:44,880 --> 00:14:47,240
personal experience, like I've
gotten a bunch of those lately

290
00:14:47,520 --> 00:14:49,800
where it'll be a certain person.
You should really have this

291
00:14:49,800 --> 00:14:52,160
person on your show.
This person is XY and Z.

292
00:14:52,160 --> 00:14:54,000
And I, I think I understand the
other side of that.

293
00:14:54,400 --> 00:14:58,120
And that's because these folks
are paying these agents to go

294
00:14:58,120 --> 00:15:00,840
get them booked on shows.
Does that help you with that?

295
00:15:01,160 --> 00:15:03,760
Yeah, absolutely.
And I would say based on that, I

296
00:15:03,760 --> 00:15:07,840
would say for this person, you
know, if it's really should be

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00:15:07,840 --> 00:15:11,320
on the agent to do plenty of
research on who you are and to

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00:15:11,320 --> 00:15:14,640
properly determine if their
person will match up to your

299
00:15:14,640 --> 00:15:16,160
audience.
And granted, assuming that

300
00:15:16,160 --> 00:15:20,160
you've built your platforms up
to properly reflect your voice,

301
00:15:20,160 --> 00:15:23,880
your focus, your format, so that
there should be no question

302
00:15:23,880 --> 00:15:27,040
about that.
I would just say anytime those

303
00:15:27,040 --> 00:15:29,800
agents reach out and you, that
person that they're trying to

304
00:15:29,800 --> 00:15:33,400
Rep is not a great fit.
Let them know, hey, I appreciate

305
00:15:33,400 --> 00:15:34,560
it.
This doesn't seem like the best

306
00:15:34,560 --> 00:15:36,480
fit.
I wish you luck in finding some

307
00:15:36,480 --> 00:15:39,360
other platform or podcast for
this person, but this won't be

308
00:15:39,360 --> 00:15:41,560
it for me basically.
How about Ashley?

309
00:15:41,560 --> 00:15:42,920
Ashley, did you want to make a
comment?

310
00:15:43,600 --> 00:15:47,760
I was going to say the same
thing as BC and I also that this

311
00:15:47,760 --> 00:15:50,280
kind of reminds me of the first
question we have where there's

312
00:15:50,280 --> 00:15:54,200
there's folks out there, you
know, legit some legit some not

313
00:15:54,520 --> 00:15:58,720
who just for lack of a better
word, just send out mass emails

314
00:15:58,720 --> 00:16:01,480
to as many people they find out
have a podcast as well.

315
00:16:01,480 --> 00:16:03,160
And I think Sid's got something
to say.

316
00:16:03,640 --> 00:16:05,240
Yeah, I'm happy to jump in.
Thank you, Ashley.

317
00:16:05,360 --> 00:16:08,880
I get these a lot and most of
them I don't do anything with,

318
00:16:09,280 --> 00:16:13,480
but occasionally I always read
them because you never know if

319
00:16:13,480 --> 00:16:16,560
the guest is going to be
somebody for me that will fit my

320
00:16:16,560 --> 00:16:18,880
show because I do have an
interview show or at least two

321
00:16:18,880 --> 00:16:20,720
segments a month that are
interviews.

322
00:16:21,360 --> 00:16:24,640
And so I do read them and I've
been fortunate enough to, I

323
00:16:24,640 --> 00:16:27,760
think get 3 or 4 guests from
these PR consultants.

324
00:16:27,760 --> 00:16:32,080
That's what they're being paid
to do, is to get this person on

325
00:16:32,080 --> 00:16:35,240
the appropriate shows.
And so I have two coming up that

326
00:16:35,240 --> 00:16:38,440
are and one last year and then
one coming up in a couple of

327
00:16:38,440 --> 00:16:43,480
weeks that is from the same PR
agency out of London that knows

328
00:16:43,480 --> 00:16:45,200
my show and has brought me a
couple of people.

329
00:16:45,200 --> 00:16:48,800
So I do read them.
I look, if the person is, you

330
00:16:48,800 --> 00:16:51,360
know, suitable for my show, if
they're within our industry or

331
00:16:51,360 --> 00:16:54,560
can share something that's going
to impact, if I am interested, I

332
00:16:54,560 --> 00:16:57,920
schedule a pre call with them
and then decide if I think

333
00:16:57,920 --> 00:16:59,520
they're going to be a good guest
or not.

334
00:16:59,640 --> 00:17:02,520
I do pay attention to them and
I've had limited success with

335
00:17:02,520 --> 00:17:03,160
them.
Yeah.

336
00:17:03,160 --> 00:17:04,400
Dr. Do you have a question for
me?

337
00:17:04,800 --> 00:17:09,640
I think we have to make a
comparison between all of these

338
00:17:09,920 --> 00:17:12,960
things that are popping up like
want to guest, meet a guest or

339
00:17:13,280 --> 00:17:16,560
want to get to be a guest.
I mean, these Facebook groups,

340
00:17:16,839 --> 00:17:19,960
you can easily go on these
Facebook groups.

341
00:17:20,000 --> 00:17:24,599
And if you're someone who's
looking to be on a podcast, then

342
00:17:24,599 --> 00:17:26,880
these Facebook groups are
amazing.

343
00:17:27,319 --> 00:17:33,520
And I don't know what the
professional PR person who is

344
00:17:33,760 --> 00:17:39,160
you're paying to get on to
podcasts and these groups on

345
00:17:39,160 --> 00:17:43,920
Facebook, what the big
difference is, but except for

346
00:17:44,240 --> 00:17:48,840
the cost, of course.
I know one of these PR people

347
00:17:49,200 --> 00:17:54,960
that makes 6 figures in placing
people on podcasts.

348
00:17:55,360 --> 00:17:58,040
It's amazing.
If you can, you can get it that

349
00:17:58,040 --> 00:18:01,440
way, but there's less expensive
ways to get on podcasts.

350
00:18:01,560 --> 00:18:03,040
Just don't forget about Pod
match either.

351
00:18:03,040 --> 00:18:05,000
Pod match is a great tool.
I do not subscribe.

352
00:18:05,000 --> 00:18:06,640
To pod match, Yeah, pod match
it.

353
00:18:06,680 --> 00:18:10,720
Is a great tool, right?
But for me, my show is so niche

354
00:18:11,200 --> 00:18:15,040
that I am looking for very
particular type of people that

355
00:18:15,040 --> 00:18:20,160
work within the industry.
And it's very rare that I get PR

356
00:18:20,160 --> 00:18:23,680
firms out reaching to me that
are in the industry.

357
00:18:23,680 --> 00:18:26,200
So that's for me what I'm always
looking for is it a fit.

358
00:18:26,200 --> 00:18:28,640
And I've been fortunate enough
to get 3 or 4 of them that do,

359
00:18:28,640 --> 00:18:32,280
which is great.
But I mean these guys get paid

360
00:18:32,280 --> 00:18:36,760
by the guest to help promote
their brand and to help expand

361
00:18:36,760 --> 00:18:39,160
their reach, get them on shows
and other things.

362
00:18:39,160 --> 00:18:42,640
This is some of this leads to
speaking and books and all kinds

363
00:18:42,640 --> 00:18:45,400
of other things.
So it's all tied in and it, it,

364
00:18:45,440 --> 00:18:47,760
I mean, I've talked to several
of these people and they're

365
00:18:47,760 --> 00:18:50,040
really, you know, the ones I've
talked to have been really nice

366
00:18:50,040 --> 00:18:52,480
and do great work.
And so I think you just have to

367
00:18:52,480 --> 00:18:55,600
pay attention to, you know,
investigate the firm that's

368
00:18:55,600 --> 00:18:57,040
reaching us.
Are they a real firm?

369
00:18:57,040 --> 00:18:59,480
I mean, I always go to their
website to look, even before I

370
00:18:59,480 --> 00:19:01,960
remove it from my spam.
I investigate the person.

371
00:19:02,560 --> 00:19:05,520
I go to their LinkedIn profile,
I go to their Instagram if they

372
00:19:05,520 --> 00:19:08,200
have one.
And so I do my homework before I

373
00:19:08,200 --> 00:19:10,840
ever respond.
And then when I respond, I say,

374
00:19:10,840 --> 00:19:13,920
Hey, I think that and I only
respond to the ones that are, I

375
00:19:13,920 --> 00:19:16,480
believe a match.
And so that's when I just say I

376
00:19:16,480 --> 00:19:18,280
think this is a potentially good
match.

377
00:19:18,280 --> 00:19:21,160
Let's set up a call.
Here's a link, set up a call.

378
00:19:21,360 --> 00:19:23,040
However, I'm going to just add
to this.

379
00:19:24,000 --> 00:19:28,840
I am evaluating charging these
people a fee, a production fee

380
00:19:28,840 --> 00:19:30,600
to be on my show.
I haven't gotten there yet, but

381
00:19:30,600 --> 00:19:34,760
I am evaluating that because it
is quite a bit of work to bring

382
00:19:34,760 --> 00:19:37,720
a guest on, especially one that
you don't go and find yourself.

383
00:19:37,720 --> 00:19:40,520
You might spend a lot of time
finding guests and the right

384
00:19:40,520 --> 00:19:43,760
guests for my show, so I'm
currently evaluating whether or

385
00:19:43,760 --> 00:19:47,080
not I'm going to charge the
firms for people to be a guest.

386
00:19:47,600 --> 00:19:49,880
Let's unpack that just for a
second, OK?

387
00:19:49,880 --> 00:19:57,480
Psychiatrist Dr. has come out.
And I know that there's someone

388
00:19:57,480 --> 00:20:01,200
that Mark has interviewed that
practices this way.

389
00:20:01,200 --> 00:20:04,720
I forgot who it was.
It wasn't Heather Purse it.

390
00:20:04,720 --> 00:20:07,000
Was a lady.
I remember the conversation, but

391
00:20:07,000 --> 00:20:08,320
I don't remember her name
either.

392
00:20:08,600 --> 00:20:12,560
And I still have.
I'm still reluctant to do this.

393
00:20:12,680 --> 00:20:18,320
I feel like it is very
reciprocity kind of thing that

394
00:20:18,400 --> 00:20:22,200
you know your guest is coming on
and giving value to your

395
00:20:22,320 --> 00:20:27,720
listeners and in return you're
giving them a platform to

396
00:20:27,920 --> 00:20:31,800
promote themselves.
It's kind of an even exchange

397
00:20:31,840 --> 00:20:37,880
and I just, I just do not feel
good about charging people to be

398
00:20:37,880 --> 00:20:40,280
on a show.
Go ahead BC, I see you had a

399
00:20:40,280 --> 00:20:41,920
comment.
Not to interrupt you Dr., but I

400
00:20:41,920 --> 00:20:44,160
see BC had a comment and
Jonathan had a comment as well.

401
00:20:44,400 --> 00:20:45,960
Yeah, DRI feel the same way for
sure.

402
00:20:45,960 --> 00:20:47,680
There's a great inherent
reciprocity.

403
00:20:47,680 --> 00:20:52,040
You know, you're getting a
potentially cool person who has

404
00:20:52,040 --> 00:20:54,920
a solid following onto your
show, which cross promotes that

405
00:20:55,200 --> 00:20:57,880
and you're providing them a free
promotion and that provides that

406
00:20:57,880 --> 00:21:00,360
cross promotion there.
Now I will say regarding

407
00:21:00,360 --> 00:21:03,760
charging people, you know, I
will collab with them on social

408
00:21:03,760 --> 00:21:05,880
media.
I will tag them with the few

409
00:21:05,880 --> 00:21:08,560
reels that I make per episode to
push the episode.

410
00:21:08,960 --> 00:21:12,160
But I do like to say in the
discovery call that I have

411
00:21:12,160 --> 00:21:14,520
before the actual recording
session.

412
00:21:14,880 --> 00:21:18,280
If you at any point would like
to Commission me to create more

413
00:21:18,280 --> 00:21:23,240
reels for your own use your own
self promotion in the future.

414
00:21:23,240 --> 00:21:25,880
Saying that hey, further
establish your thought

415
00:21:25,880 --> 00:21:28,440
leadership with these interview
clips you did.

416
00:21:28,760 --> 00:21:32,440
Then I got a rate sheets, I'll
send it to you.

417
00:21:32,920 --> 00:21:35,840
You can Commission me and then
that's where any kind of charger

418
00:21:35,840 --> 00:21:37,440
comes in.
But yeah, I'm, I'm with Dr. on

419
00:21:37,440 --> 00:21:40,640
the whole and here in
reciprocity part of just being

420
00:21:40,640 --> 00:21:43,360
on the show, there's cross
promotion there inherently.

421
00:21:43,360 --> 00:21:47,680
So I take that.
Yeah, reciprocity is good.

422
00:21:47,680 --> 00:21:52,640
But sometimes what you offer in
your show, based on what you put

423
00:21:52,640 --> 00:21:56,120
together, your audience, how
much time it takes for you to do

424
00:21:56,120 --> 00:22:00,000
this, it it's worth payment.
And if people are willing to

425
00:22:00,000 --> 00:22:02,880
pay, I don't see anything wrong
with it.

426
00:22:03,280 --> 00:22:06,840
And I understand what you guys
are saying, but sometimes it's

427
00:22:06,840 --> 00:22:10,600
not an equal balance there.
Maybe for some people it it's

428
00:22:10,600 --> 00:22:14,800
worth it to have a payment
option because your value is

429
00:22:14,800 --> 00:22:18,200
what you you know what you
determine it to be, not what

430
00:22:18,200 --> 00:22:19,560
somebody else determines it to
be.

431
00:22:19,800 --> 00:22:21,440
Yeah, I agree.
And Janae put in the comments

432
00:22:21,440 --> 00:22:23,960
that I've charged a few times to
guests on my show.

433
00:22:24,280 --> 00:22:26,320
So I it's not it's not an
unheard of thing.

434
00:22:26,320 --> 00:22:29,640
I know I'm on Pod match and one
of the things that Podmatch is

435
00:22:29,640 --> 00:22:32,840
doing now, which I kind of
appreciate is they actually have

436
00:22:32,840 --> 00:22:37,120
a field on there that says, hey,
you, we are charging a fee to

437
00:22:37,120 --> 00:22:38,840
guest on the show.
And I don't like that.

438
00:22:38,840 --> 00:22:42,200
Now the other day I had one
where a situation was that

439
00:22:42,200 --> 00:22:43,880
wasn't let, wasn't said like
that.

440
00:22:44,200 --> 00:22:46,280
And then the person sent me,
hey, I'd really like to have you

441
00:22:46,280 --> 00:22:49,040
on my show.
And then they sent me a Google

442
00:22:49,040 --> 00:22:50,320
document.
And all the way at the bottom of

443
00:22:50,320 --> 00:22:53,640
the Google document is how would
you like to pay for your guest

444
00:22:53,640 --> 00:22:55,480
on my show?
And he had three or four

445
00:22:55,480 --> 00:22:58,360
different sponsorship
opportunities.

446
00:22:58,840 --> 00:23:00,440
And I sort of reached out back
to him.

447
00:23:00,440 --> 00:23:02,200
I said, wait a second guy.
I said, you said you don't

448
00:23:02,200 --> 00:23:03,560
charge for your show.
He goes, why don't charge?

449
00:23:03,560 --> 00:23:06,120
That's that's optional.
I said, well, it sure doesn't

450
00:23:06,120 --> 00:23:08,600
feel optional.
And I just want to bring up

451
00:23:08,600 --> 00:23:10,440
something that Tim put in the
comments too.

452
00:23:10,440 --> 00:23:12,480
When we're talking about these
guest emails.

453
00:23:13,200 --> 00:23:17,400
If it starts off with, I hope
this message finds you well or

454
00:23:17,400 --> 00:23:21,040
one of those AI things, I'll
take, I just zone it out.

455
00:23:21,480 --> 00:23:24,520
So if that's one of the things
that that other people are

456
00:23:24,520 --> 00:23:26,880
feeling with at the same time.
But I understand what

457
00:23:26,880 --> 00:23:28,840
everybody's saying.
I mean, there is, I agree with

458
00:23:28,840 --> 00:23:32,040
Sid, there's a cost to this, but
I agree with DR2.

459
00:23:32,040 --> 00:23:34,200
There's this balance of
reciprocity.

460
00:23:34,200 --> 00:23:36,440
It's a tough call.
It really is a tough call.

461
00:23:36,600 --> 00:23:37,880
Does anybody else want to
comment?

462
00:23:38,040 --> 00:23:39,920
Yeah, I want to jump in.
Janae's coming up.

463
00:23:39,920 --> 00:23:42,080
He can talk about this too, but
I want you to think about

464
00:23:42,080 --> 00:23:43,760
something else.
So somebody's coming onto your

465
00:23:43,760 --> 00:23:44,560
show.
They're they're coming up.

466
00:23:44,560 --> 00:23:47,800
They're looking to be on shows
for a reason, and a lot of times

467
00:23:47,800 --> 00:23:51,000
it's maybe to sell something.
And when you think about the

468
00:23:51,000 --> 00:23:54,720
power of your audience and your
audience taking action.

469
00:23:55,160 --> 00:23:57,800
If I have somebody, let's just
say I have a consultant come on

470
00:23:57,800 --> 00:24:01,280
my show and I'll use the Yard
example, I have Yard come on my

471
00:24:01,320 --> 00:24:04,440
show to talk about the power of
podcasting and how it can help

472
00:24:04,440 --> 00:24:08,400
grow your brand, which can
result in growing your revenue

473
00:24:08,440 --> 00:24:12,280
and selling more furniture.
That's a very viable

474
00:24:12,280 --> 00:24:15,880
conversation for me to have with
my audience is they look to

475
00:24:15,880 --> 00:24:18,400
expand their presence and to get
more sales.

476
00:24:19,400 --> 00:24:22,000
Dr. gets a couple of sales and
she's off to the races.

477
00:24:22,000 --> 00:24:24,200
What did Sid get?
I mean, I didn't really get

478
00:24:24,200 --> 00:24:26,280
anything out of it other than I
got a guess out of it, a really

479
00:24:26,280 --> 00:24:28,720
good guess.
But my audience went and engaged

480
00:24:28,720 --> 00:24:32,600
with Dr. and hired Dr. or maybe
bought a product that somebody

481
00:24:32,600 --> 00:24:36,400
was selling or signed up to be a
dealer for that product, right?

482
00:24:36,680 --> 00:24:39,880
And so the values, not just in
being on my show, the values in

483
00:24:39,880 --> 00:24:42,760
my audience taking action and
signing up.

484
00:24:42,760 --> 00:24:47,400
So you got something out of it.
I believe I should also get

485
00:24:47,400 --> 00:24:49,600
something out of it.
Producing a podcast is not

486
00:24:49,600 --> 00:24:51,560
inexpensive.
It costs quite a bit of money

487
00:24:51,560 --> 00:24:53,080
and we put a lot of work into
it.

488
00:24:53,080 --> 00:24:56,520
So don't devalue.
I'm not saying I'm doing it, but

489
00:24:56,520 --> 00:25:00,320
what I am saying is don't
devalue yourself or your

490
00:25:00,360 --> 00:25:04,760
ecosystem of your people, the
followers, in their ability to

491
00:25:04,760 --> 00:25:08,080
take action and to help that
person succeed financially.

492
00:25:08,680 --> 00:25:12,200
That's where you can set up, you
know, to get a little cha ching

493
00:25:12,600 --> 00:25:14,680
on the side when they click on
the link.

494
00:25:15,240 --> 00:25:18,680
You know, as an affiliate, you
can set up an affiliate program

495
00:25:18,680 --> 00:25:22,200
before they they come on your on
your show and talk about you can

496
00:25:22,200 --> 00:25:24,680
you're not wrong.
You're not wrong, but I'm not

497
00:25:24,680 --> 00:25:27,200
interested in a $25 payment
because somebody bought your

498
00:25:27,200 --> 00:25:29,080
service.
I'm not interested in that so.

499
00:25:29,120 --> 00:25:31,040
But you also asked, what do you
get?

500
00:25:31,040 --> 00:25:36,000
You get the reputation of, you
know, Sid's show is amazing.

501
00:25:36,000 --> 00:25:38,280
Do you know who we had on the on
the show the other day?

502
00:25:38,520 --> 00:25:43,040
That's what you get also.
You're not wrong at all, Doctor

503
00:25:43,040 --> 00:25:46,120
DRI.
Want to go to Janae here in a

504
00:25:46,120 --> 00:25:48,200
second, but I want to read
something that Dave put in the

505
00:25:48,200 --> 00:25:50,280
comments, which I think we
really should look at here.

506
00:25:50,280 --> 00:25:53,280
And it says some of my guests
were shocked at the podcaster

507
00:25:53,280 --> 00:25:56,480
wasn't paid by their PR company.
The guests thought their fee

508
00:25:56,480 --> 00:25:58,200
included money to the show as
well.

509
00:25:58,200 --> 00:26:00,000
And I think that's an
interesting point as well.

510
00:26:00,360 --> 00:26:01,520
So Dave, thanks for sharing
that.

511
00:26:01,520 --> 00:26:03,200
But Janae, go ahead.
You wanted to make a comment.

512
00:26:04,080 --> 00:26:07,280
This is an excellent topic.
And if you think about it, the

513
00:26:07,280 --> 00:26:10,400
guest, there's a ratio of guest
to host.

514
00:26:10,400 --> 00:26:13,160
And I don't know if you've seen
the reports that Pod Met puts

515
00:26:13,160 --> 00:26:20,400
out this ratio was one host, 25
guests want to be on A1 host

516
00:26:20,400 --> 00:26:22,440
show.
So look at that ratio, right?

517
00:26:22,440 --> 00:26:26,440
And then within six months that
number change from 1:00 to 46.

518
00:26:26,560 --> 00:26:29,720
I don't know what that number is
now, which means that there are

519
00:26:29,760 --> 00:26:33,280
a lot more guests out there than
there are hosts.

520
00:26:33,280 --> 00:26:37,600
Because as to point to said, it
does take a lot of work to put

521
00:26:37,600 --> 00:26:41,160
this production into play and
push this episodes out.

522
00:26:41,480 --> 00:26:46,000
So if you think about it, you're
not charging them to do the

523
00:26:46,000 --> 00:26:47,880
production work.
That's that's something that

524
00:26:47,880 --> 00:26:50,920
we're already going to do.
The value that we bring is the

525
00:26:50,920 --> 00:26:55,960
exposure to their basically
exposure to our audience.

526
00:26:56,240 --> 00:27:01,640
Why does John Lee Dumas charge
$3500 for you to go and be a

527
00:27:01,640 --> 00:27:05,080
guest on this show?
Because he has a guarantee of a

528
00:27:05,160 --> 00:27:09,320
1,000,000 downloads.
But even then, there has been

529
00:27:09,400 --> 00:27:12,960
reports where it doesn't really
bode that well for the guest.

530
00:27:13,360 --> 00:27:16,960
Unless if you go to a very niche
podcast, which is what Sid

531
00:27:16,960 --> 00:27:20,120
provides, it's a very niche
podcast, you're going to find

532
00:27:20,120 --> 00:27:22,720
exactly who you're going to
serve.

533
00:27:23,000 --> 00:27:25,880
And that's where it makes point
to actually charge and have a

534
00:27:25,880 --> 00:27:28,800
fee because you're not charging
for the production work.

535
00:27:29,440 --> 00:27:31,080
That's something nobody's going
to pay for.

536
00:27:31,240 --> 00:27:35,320
But what you say is, hey, I'm
charging you to be a guest on

537
00:27:35,320 --> 00:27:38,880
the show so you have access to
my audience of 200 that are

538
00:27:38,920 --> 00:27:44,160
absolutely going to purchase
from you at a 97% rate versus if

539
00:27:44,160 --> 00:27:48,480
you were to go on a very massive
podcast and were to expect, you

540
00:27:48,480 --> 00:27:51,960
know, maybe 2-3 sales.
So that's my take on why it just

541
00:27:51,960 --> 00:27:53,040
makes so much sense.
Thanks.

542
00:27:53,560 --> 00:27:56,880
And Janae, I think that's a
brilliant point is you're you're

543
00:27:56,880 --> 00:28:00,360
offering exposure to your
audience and I think there's a

544
00:28:00,360 --> 00:28:02,480
ton of value in that, Janae.
So thank you for sharing.

545
00:28:02,480 --> 00:28:03,520
I have a question for you,
Janae.

546
00:28:04,000 --> 00:28:07,280
So you said you've done this.
Was it a difficult decision for

547
00:28:07,280 --> 00:28:08,920
you to make?
And how did you figure out what

548
00:28:08,920 --> 00:28:10,920
you were going to charge for
that, if you don't mind

549
00:28:10,920 --> 00:28:13,000
answering that question?
Absolutely.

550
00:28:13,000 --> 00:28:16,880
I, I experimented different
price points and some people

551
00:28:16,880 --> 00:28:18,920
were coming just for the
exposure and they're like, hey,

552
00:28:18,920 --> 00:28:22,640
I'm happy to pay $100.
But then when I raise the price

553
00:28:22,640 --> 00:28:26,640
to $1500, that was strategically
for me is I don't want, I didn't

554
00:28:26,640 --> 00:28:29,880
want anybody to just come on and
put good time on the show.

555
00:28:30,400 --> 00:28:34,480
So that's something that didn't
bode well yet, right?

556
00:28:34,480 --> 00:28:38,200
It's nobody's going to pay 1500
bucks yet, but I'm going to make

557
00:28:38,200 --> 00:28:43,360
a point in the future to say,
OK, if you're already paying an

558
00:28:43,360 --> 00:28:49,560
agency for you to find hosts for
to be guests on, then I'm sure

559
00:28:49,560 --> 00:28:53,800
you can also pay to be a guest
on that show.

560
00:28:54,280 --> 00:28:56,320
Again, experiment is ongoing.
Thank you.

561
00:28:56,720 --> 00:28:59,880
So how did you arrive at 1500?
Do you mind me asking that

562
00:28:59,880 --> 00:29:02,000
question, Janine?
I'm just interested in like, was

563
00:29:02,000 --> 00:29:03,920
that like a thought?
Because I'm a money guy, right?

564
00:29:03,920 --> 00:29:06,760
So I'm thinking about was there
a cost idea here?

565
00:29:06,760 --> 00:29:09,160
Was there a time element to
that?

566
00:29:09,280 --> 00:29:12,120
What was it that you landed on
to get to that number?

567
00:29:12,120 --> 00:29:14,120
And maybe just arbitrary, but
what was your?

568
00:29:14,120 --> 00:29:16,840
Thought, well, initially it was
arbitrary, but then when I

569
00:29:16,840 --> 00:29:20,600
looked at all of the things that
I am putting together and

570
00:29:20,600 --> 00:29:27,200
pushing out for them, 10 reels,
podcast episode on, on the, on

571
00:29:27,200 --> 00:29:29,040
the different social media
platforms, of course.

572
00:29:29,200 --> 00:29:30,760
But then there's also on
YouTube.

573
00:29:31,040 --> 00:29:33,640
Then there's a book chapter,
there's an article on the blog

574
00:29:33,640 --> 00:29:35,400
post, there's an article on
LinkedIn.

575
00:29:35,400 --> 00:29:39,120
There's so many different things
that they get out of that one

576
00:29:39,120 --> 00:29:42,520
interaction with me.
And that's why like, hey, this

577
00:29:42,720 --> 00:29:45,640
makes sense to charge 1500 bucks
for less.

578
00:29:45,640 --> 00:29:48,720
I wanted to just see, hey, these
are some top notch people come

579
00:29:48,720 --> 00:29:52,200
in, they claiming to make 7
million figure businesses.

580
00:29:52,440 --> 00:29:56,200
Like OK, do you have the money
to pay to come talk about it?

581
00:29:56,480 --> 00:29:59,080
Let's take a look.
So that's been an experiment.

582
00:29:59,720 --> 00:30:01,080
And Janae, I think that's
brilliant.

583
00:30:01,080 --> 00:30:03,360
And, and I think we need to lean
into what Janae just said

584
00:30:03,360 --> 00:30:07,120
because what he's offering in my
view is a marketing platform.

585
00:30:07,680 --> 00:30:09,680
He's talking about he's going to
give you this, he's going to

586
00:30:09,680 --> 00:30:11,360
give you that.
It's not just, hey, come on my

587
00:30:11,360 --> 00:30:13,760
show and if anybody tunes in and
listen to it's great.

588
00:30:14,160 --> 00:30:17,240
He is absolutely actually, if
you could put a poll out there,

589
00:30:17,240 --> 00:30:20,760
if have other people charged to
for, you know, to have somebody

590
00:30:20,760 --> 00:30:22,880
on the show.
But what I was saying is Janae's

591
00:30:22,880 --> 00:30:26,920
giving them a package and I
think this is a great idea.

592
00:30:27,080 --> 00:30:30,320
If you can build a package
around their appearance, I think

593
00:30:30,320 --> 00:30:32,080
that is a beautiful thing to do,
Janae.

594
00:30:32,080 --> 00:30:35,200
So I I absolutely salute you
because I think you're doing

595
00:30:35,200 --> 00:30:37,280
more than just, hey, come on my
show, you're showing them,

596
00:30:37,400 --> 00:30:39,440
here's a package of what you're
going to get here are the

597
00:30:39,440 --> 00:30:42,840
different components because you
realize, like I do Janae, that

598
00:30:43,400 --> 00:30:45,800
just their appearance on the
show isn't going to be enough.

599
00:30:46,160 --> 00:30:48,720
It's the other pieces to that
that really building a.

600
00:30:49,080 --> 00:30:51,880
Thing that Janae is talking
about, which is underlining of

601
00:30:51,880 --> 00:30:55,240
what I was talking about as
well, is what they're paying for

602
00:30:55,240 --> 00:30:58,360
is access.
Access to your community and

603
00:30:58,360 --> 00:31:01,160
what you do to promote, whether
it's an article on LinkedIn, an

604
00:31:01,160 --> 00:31:03,640
article on your website, social
media posts, right?

605
00:31:03,960 --> 00:31:06,120
They're paying for access to
your community.

606
00:31:06,120 --> 00:31:09,400
I have not done this yet.
I only said I'm thinking about

607
00:31:09,400 --> 00:31:10,920
it.
But the more I think about it,

608
00:31:10,920 --> 00:31:15,240
the more viable it sounds to me
for the few guests I get a year.

609
00:31:15,640 --> 00:31:19,160
And when I add up the production
costs and my time and then the

610
00:31:19,160 --> 00:31:21,640
social media marketing costs and
things of that nature to put

611
00:31:21,640 --> 00:31:24,760
this stuff out, there's an
expense to this.

612
00:31:24,760 --> 00:31:27,600
And you know, when somebody's
trying to be on your show, why

613
00:31:27,600 --> 00:31:31,040
shouldn't you receive
compensation or offset the

614
00:31:31,040 --> 00:31:33,280
expenses for that?
That's really where my thought

615
00:31:33,280 --> 00:31:35,240
process is now.
I'll let you know if I decide to

616
00:31:35,240 --> 00:31:37,800
do it, but that's where my
thought process is right now.

617
00:31:38,120 --> 00:31:44,040
So could you maybe present it to
the the potential guest as a

618
00:31:44,040 --> 00:31:46,000
choice?
Well, you know, if you just want

619
00:31:46,000 --> 00:31:48,040
to come on the show, that's
great.

620
00:31:48,040 --> 00:31:49,640
We'll do a little interview with
you.

621
00:31:49,760 --> 00:31:54,200
We'll promote what you have.
But if you want like the full

622
00:31:54,200 --> 00:32:00,520
package, that's when I think I
could probably introduce maybe

623
00:32:00,880 --> 00:32:03,720
you know that there's there'd be
a price to that, but at least

624
00:32:03,720 --> 00:32:06,920
you're giving them the choice.
Yeah, I think that's a fairpoint

625
00:32:06,920 --> 00:32:09,920
to Dr. and it sounds like maybe
we've we've landed the plane

626
00:32:09,920 --> 00:32:11,680
here for cities.
Got a whole lot of things to

627
00:32:11,680 --> 00:32:13,600
think about today.
But go ahead BC I know you had a

628
00:32:13,600 --> 00:32:16,440
comment you want to make.
I wonder if we can clarify

629
00:32:16,440 --> 00:32:19,280
something real quick regarding
kind of the meantime.

630
00:32:19,280 --> 00:32:22,600
So assuming that we take on this
particular approach to our

631
00:32:22,600 --> 00:32:26,480
podcasts and if it does kind of
out of the nature of charging

632
00:32:26,480 --> 00:32:29,160
someone to give them access to
our audience, it does kind of

633
00:32:29,160 --> 00:32:32,520
lower the frequency of people
who may come along who are

634
00:32:32,520 --> 00:32:36,960
willing to engage that way.
Do we in the meantime build our

635
00:32:36,960 --> 00:32:41,880
brand as a solo show whereas
predominantly the content is we

636
00:32:41,880 --> 00:32:45,440
are the solo host of the show,
we are the thought leadership.

637
00:32:45,800 --> 00:32:50,280
We are the ones building this
machine that has this audience,

638
00:32:50,280 --> 00:32:54,680
that has these numbers of
engagement that sell itself to

639
00:32:54,680 --> 00:32:57,080
potential paid guests in the
meantime.

640
00:32:57,560 --> 00:33:00,240
And then being the guest is kind
of having a guest on the show

641
00:33:00,240 --> 00:33:03,560
when it does happen, is kind of
the unique moment for the show

642
00:33:03,560 --> 00:33:05,200
or the special moment for the
show.

643
00:33:05,520 --> 00:33:08,480
I agree BC I think that was well
said and I just want to put in

644
00:33:08,480 --> 00:33:09,840
here what Ashley said in the
comments.

645
00:33:09,840 --> 00:33:11,920
A lot of people I interview are
barely hanging by a thread.

646
00:33:11,920 --> 00:33:13,600
I get that too.
I mean that's a whole another

647
00:33:13,600 --> 00:33:15,280
thing.
And I think it comes down to

648
00:33:15,280 --> 00:33:17,200
what I talk about on the show
all the time is what is your

649
00:33:17,200 --> 00:33:18,880
purpose of your show?
What is your why?

650
00:33:19,360 --> 00:33:21,960
If your why is your trying to
make money with this and I think

651
00:33:21,960 --> 00:33:25,600
this is a viable option, but I
want to go ahead and get to our

652
00:33:25,600 --> 00:33:28,280
last question because Dr. and I
talked about this beforehand and

653
00:33:28,280 --> 00:33:29,920
she's like, I hope we get to
this question.

654
00:33:29,920 --> 00:33:34,440
So here's our next question and
this one comes from Reddit as

655
00:33:34,440 --> 00:33:36,840
well.
And this person writes found out

656
00:33:36,840 --> 00:33:40,960
my podcast editing service was
using AI to cut my episodes

657
00:33:40,960 --> 00:33:43,800
should I care?
So I've been using this podcast

658
00:33:43,800 --> 00:33:46,880
editing service for three months
and the edits have been fine.

659
00:33:47,280 --> 00:33:50,200
Yesterday I found out by
accident that they're using AI

660
00:33:50,200 --> 00:33:53,040
tools to do the initial cuts in
noise removal.

661
00:33:53,040 --> 00:33:54,840
Then a human does the final
Polish.

662
00:33:55,360 --> 00:33:58,240
On one hand, the final product
sounds good and they're fast.

663
00:33:58,600 --> 00:34:01,760
On the other hand, I feel kind
of weird about it, like I

664
00:34:01,760 --> 00:34:03,520
thought I was paying for human
editing.

665
00:34:03,960 --> 00:34:07,480
Am I being unreasonable?
Does it matter how they edit as

666
00:34:07,480 --> 00:34:10,800
long as the result is good?
And I thought that was a really

667
00:34:10,800 --> 00:34:12,560
good question.
And I see Ashley, you want to

668
00:34:12,560 --> 00:34:13,239
go?
Go ahead.

669
00:34:13,639 --> 00:34:17,920
I would say that as long as the
results are good, it shouldn't

670
00:34:17,920 --> 00:34:23,320
matter, and also that be aware
that almost every editing tool

671
00:34:23,719 --> 00:34:29,440
that is in existence now has
some kind of editing feature on

672
00:34:29,440 --> 00:34:33,639
it, and in the long run it can
really save you time.

673
00:34:33,639 --> 00:34:38,000
I'm not saying let AI edit your
entire podcast, but if there are

674
00:34:38,000 --> 00:34:41,480
parts of it that can speed up
the process and you get a good

675
00:34:41,480 --> 00:34:45,480
result from it, by all means.
Because in the long run, to do

676
00:34:45,480 --> 00:34:48,719
these processes manually is
going to end up costing you

677
00:34:48,719 --> 00:34:50,679
more.
I think that's a very good

678
00:34:50,679 --> 00:34:52,480
point, Ashley.
And and that's the thing, like

679
00:34:52,480 --> 00:34:56,199
I, I still think there's value
in a human editing it.

680
00:34:56,199 --> 00:34:58,520
But I think what I hear you
saying, and I'm going to go to

681
00:34:58,520 --> 00:35:02,040
Jonathan and Dr. in a second,
but I what I think I hear you

682
00:35:02,040 --> 00:35:05,360
saying, Ashley, is let them do
some of the the routine stuff so

683
00:35:05,360 --> 00:35:07,920
that you don't have to spend so
much time on the simple stuff.

684
00:35:07,920 --> 00:35:09,080
Is that what you're saying,
Ashley?

685
00:35:09,320 --> 00:35:13,560
Yeah, like if there is something
like for example, you use AI to

686
00:35:13,560 --> 00:35:16,800
format your show notes in a
particular way.

687
00:35:17,280 --> 00:35:20,880
Like for example, you need
brackets put around your time

688
00:35:20,880 --> 00:35:23,520
codes.
That takes at least 4 or 5

689
00:35:23,520 --> 00:35:27,480
minutes to do it manually.
But if you tell AI to, hey, I

690
00:35:27,480 --> 00:35:30,440
want you to format my time codes
with brackets around them and I

691
00:35:30,440 --> 00:35:33,240
want them to look like this,
that really could shave some

692
00:35:33,240 --> 00:35:36,080
time off.
Also, you know those of you who

693
00:35:36,080 --> 00:35:41,320
used a script, I don't use it to
to remove all the uhs and UMS

694
00:35:41,560 --> 00:35:44,680
but I use it to show me where
they are because if I were to

695
00:35:44,680 --> 00:35:48,080
look for each one manually, that
would take a lot more time for

696
00:35:48,080 --> 00:35:50,000
sure.
Go ahead Jonathan, I see one to

697
00:35:50,000 --> 00:35:51,080
make a comment.
Yeah.

698
00:35:51,080 --> 00:35:54,680
So I would, I would, you know,
check what you're being charged

699
00:35:55,040 --> 00:35:58,000
and compare it with what some of
the AI tools might be.

700
00:35:58,120 --> 00:36:00,320
Because if you it's an
exorbitant amount and they're

701
00:36:00,320 --> 00:36:03,960
not doing much more than just
the clean up, then maybe you

702
00:36:03,960 --> 00:36:06,880
take on your editing yourself
because AI can handle a lot of

703
00:36:06,880 --> 00:36:08,920
it.
But if it's a reasonable amount,

704
00:36:09,480 --> 00:36:13,880
everybody's using AI to edit and
there's benefits to it.

705
00:36:13,880 --> 00:36:18,000
It is quicker and in a lot of
ways it can be a cleaner edit

706
00:36:18,080 --> 00:36:20,480
when the AI does it then if
you're doing it.

707
00:36:20,680 --> 00:36:23,200
But yeah, if you're happy with
it and they're charging you a

708
00:36:23,200 --> 00:36:25,160
reasonable amount then just keep
paying it.

709
00:36:25,280 --> 00:36:27,000
I agree with you and Dave.
Put this in the comment.

710
00:36:27,000 --> 00:36:30,200
There's a difference between an
editor person and an editing

711
00:36:30,200 --> 00:36:32,360
tool.
A hammer, a hammer's a tool, but

712
00:36:32,360 --> 00:36:34,560
a hammer on its own could never
build a house.

713
00:36:34,600 --> 00:36:37,600
And Dave, I think that's
brilliant observation there.

714
00:36:37,920 --> 00:36:40,040
And I apologize the people
flashing got ahead of me.

715
00:36:40,040 --> 00:36:43,040
So if you'd flash again or jump
up here, if you've got a comment

716
00:36:43,040 --> 00:36:44,720
about this, just go ahead and
jump, right?

717
00:36:44,720 --> 00:36:48,560
In I'm going to jump in.
This is such a such a fertile

718
00:36:48,560 --> 00:36:52,560
ground here of a subject someone
said to me one time because I

719
00:36:52,560 --> 00:36:57,360
had asked them should I feel
guilty about using AI and they

720
00:36:57,360 --> 00:37:00,360
said no.
If you are ever asked about this

721
00:37:00,360 --> 00:37:05,640
by a client, just stand up and
say absolutely I'm using AI and

722
00:37:05,640 --> 00:37:09,200
thank God I am or else I would
have to probably charge you a

723
00:37:09,200 --> 00:37:12,160
lot more.
You know, a lot of people don't

724
00:37:12,160 --> 00:37:17,200
realize that there is a skill
that you have to acquire in

725
00:37:17,200 --> 00:37:21,040
using AI.
You don't just put a one

726
00:37:21,040 --> 00:37:26,280
sentence prompt in the field and
then copy paste the results.

727
00:37:26,760 --> 00:37:32,360
That is not using AI correctly.
You know, you go back and forth,

728
00:37:32,360 --> 00:37:36,200
you eliminate, you add here, you
kind of Frankenstein it

729
00:37:36,200 --> 00:37:39,600
together, maybe this sentence up
here and part of that sentence

730
00:37:39,600 --> 00:37:42,360
down there and you put those
together so that it is a

731
00:37:42,360 --> 00:37:45,960
collaboration between you and
AI.

732
00:37:46,240 --> 00:37:53,760
And it takes time and effort and
in my case, money to learn how

733
00:37:53,760 --> 00:38:00,000
to use AI correctly.
And so yeah, I am proud to say

734
00:38:00,080 --> 00:38:05,800
that I absolutely use AI and,
and I know that I am using it

735
00:38:05,800 --> 00:38:08,560
the right way.
Oh, look who wants to speak.

736
00:38:09,000 --> 00:38:11,360
Go ahead, Mark.
I love your point, Dr., and I

737
00:38:11,360 --> 00:38:13,920
think you make a really good
point, especially, you know,

738
00:38:13,920 --> 00:38:17,080
just, yeah, be confident about
it as an editor if, if you're

739
00:38:17,080 --> 00:38:21,080
asked and when you said, you
know, it's not as easy as just

740
00:38:21,080 --> 00:38:23,440
one prompt.
Yes, that's true.

741
00:38:23,440 --> 00:38:26,840
But I just wanted to remind
people that these AI agents

742
00:38:26,840 --> 00:38:30,320
exist now.
And although I haven't seen any

743
00:38:30,320 --> 00:38:34,840
use cases where you can go and
tell Open Claw to go edit a

744
00:38:34,840 --> 00:38:38,520
podcast, I don't know if it's
quite there yet, but don't be

745
00:38:38,520 --> 00:38:42,040
surprised if you see that
sometime this year or maybe

746
00:38:42,040 --> 00:38:43,680
early next year.
I think it's coming.

747
00:38:44,480 --> 00:38:46,520
I think that's a.
Brilliant point, Mark, because

748
00:38:46,720 --> 00:38:49,520
I'm just thinking about, we use
the script in my production

749
00:38:49,520 --> 00:38:50,920
thing and at BC.
I haven't forgot about you and

750
00:38:50,920 --> 00:38:54,080
Janae, but we use the script and
it actually has the ability to

751
00:38:54,080 --> 00:38:55,760
do some of that.
Right now it says go ahead and

752
00:38:55,880 --> 00:38:58,160
remove retakes, go ahead and do
this and do that.

753
00:38:58,160 --> 00:39:01,240
So I hear what Dr. saying in
that, yeah, you got to have some

754
00:39:01,240 --> 00:39:03,680
experience in this.
But at the same time, these

755
00:39:03,680 --> 00:39:06,320
tools are presenting something
that just cuts it like a big old

756
00:39:06,320 --> 00:39:07,800
knife and does what it wants to
do.

757
00:39:07,800 --> 00:39:10,480
So we're kind of already there,
to be honest.

758
00:39:11,000 --> 00:39:16,400
I am constantly trying to not
stay ahead of AI because I know

759
00:39:16,400 --> 00:39:20,160
it's going to be a losing battle
eventually, but it is.

760
00:39:20,600 --> 00:39:23,440
It has forced me to up my game
in my business.

761
00:39:23,440 --> 00:39:26,280
For instance, I now do press
releases.

762
00:39:26,520 --> 00:39:30,880
I now have a social media
person, I have someone who can

763
00:39:30,880 --> 00:39:35,080
do a website on my team.
I I have all of these things.

764
00:39:35,400 --> 00:39:39,640
So editing is not just, it's not
just a 1 trick pony with me.

765
00:39:40,320 --> 00:39:45,280
AI is definitely a viable tool.
And if someone, you know, my

766
00:39:45,280 --> 00:39:48,400
clients are kind of divided into
two different groups.

767
00:39:48,680 --> 00:39:52,200
One is, you know, I have the
time to learn this stuff, I just

768
00:39:52,200 --> 00:39:53,360
don't want to learn it.
I just don't.

769
00:39:53,360 --> 00:39:56,400
You do it, you do it.
That's one client.

770
00:39:56,680 --> 00:39:59,960
And then another client is I
just have no time.

771
00:40:00,000 --> 00:40:02,280
I have no time to learn any of
this.

772
00:40:02,320 --> 00:40:05,160
So you do it.
Considering that those are my

773
00:40:05,160 --> 00:40:08,120
two types of clients, I think
I'm OK.

774
00:40:08,840 --> 00:40:10,920
And DRI think what you're really
saying, and I don't want to

775
00:40:10,920 --> 00:40:12,800
speak for you, but you've
pivoted in your business.

776
00:40:12,800 --> 00:40:15,880
That is what you're saying is
you're realizing that some of

777
00:40:15,880 --> 00:40:20,840
the the routine editing stuff
isn't isn't driving it anymore

778
00:40:20,840 --> 00:40:22,440
and you're saying I'm going to
offer this and I'm going to

779
00:40:22,440 --> 00:40:24,720
offer that I'm going to offer
this because you're offering

780
00:40:24,720 --> 00:40:26,160
more services.
Is that correct?

781
00:40:26,160 --> 00:40:30,480
Dr. That's correct, absolutely.
Go ahead, BCI, saw you wanted to

782
00:40:30,480 --> 00:40:33,280
make a comment.
Yeah, I think the the the main

783
00:40:33,280 --> 00:40:36,600
take away here is that so long
as the human element is still

784
00:40:36,600 --> 00:40:41,080
involved in the process, AI is
not used as the singular

785
00:40:41,080 --> 00:40:43,480
function through which all the
editing is done.

786
00:40:43,760 --> 00:40:47,240
You should be in the clear.
I use Riverside for a lot of

787
00:40:47,240 --> 00:40:50,600
production use and even though
it's it's elevated pretty pretty

788
00:40:50,600 --> 00:40:55,360
far and its ability to identify
good clips or hooks or segments

789
00:40:55,360 --> 00:40:57,880
and whatnot.
More often than not, I think

790
00:40:57,880 --> 00:41:01,320
every second or third clip or
something that it makes, I still

791
00:41:01,320 --> 00:41:05,040
have to go in because it has a
really awkward start or stopping

792
00:41:05,040 --> 00:41:08,240
moment that I need to shift one
way or another.

793
00:41:08,240 --> 00:41:11,640
Otherwise it just has a weird
flow if I take it as is.

794
00:41:11,880 --> 00:41:15,600
So as long as you're making sure
someone's eyes or ears are still

795
00:41:15,600 --> 00:41:19,720
a a person's human beings eyes
and ears are still being used to

796
00:41:19,720 --> 00:41:24,240
review and double check the work
that AI has put the foundation

797
00:41:24,240 --> 00:41:25,880
on.
You should be in the clear.

798
00:41:26,240 --> 00:41:28,520
And again, if you not everyone
comes from a broadcasting

799
00:41:28,520 --> 00:41:31,960
background and not everyone goes
into podcasting knowing how to

800
00:41:31,960 --> 00:41:35,600
work the hard way, like using
Premiere Pro or cap cut to do

801
00:41:35,600 --> 00:41:39,440
these huge long production
sessions and have control over

802
00:41:39,440 --> 00:41:43,080
every bit in piece that goes
into a podcast, post production

803
00:41:43,160 --> 00:41:45,680
elements.
So and if, especially if you're

804
00:41:45,680 --> 00:41:48,360
an entrepreneur building a
business, you need to utilize

805
00:41:48,360 --> 00:41:52,160
some kind of tool to consolidate
the process, optimize your time,

806
00:41:52,400 --> 00:41:54,840
make sure that there's content
available within a reasonable

807
00:41:54,840 --> 00:41:57,200
time frame to make sure that
your promotion is pretty

808
00:41:57,200 --> 00:41:59,600
consistent.
So just keep put your eyes on it

809
00:41:59,600 --> 00:42:02,680
just to make sure that you're
involved and on some level to

810
00:42:02,680 --> 00:42:08,480
make sure that some third party
force is not the end all be all

811
00:42:08,480 --> 00:42:10,600
for your stuff.
Janae, I want to go to you and

812
00:42:10,600 --> 00:42:12,120
then I want to go to sit.
Go ahead, Janae.

813
00:42:12,520 --> 00:42:17,200
You know, I wanted to talk back
about the using AI properly and

814
00:42:17,720 --> 00:42:21,640
knowing how to prompt it well.
And what's funny is that growing

815
00:42:21,640 --> 00:42:26,480
up text messaging or using AM or
Facebook chat or all that's new

816
00:42:26,480 --> 00:42:31,000
stuff, but it wants to mention
AIM we all at least I grew up on

817
00:42:31,000 --> 00:42:33,520
texting people more than
anything else.

818
00:42:33,520 --> 00:42:37,760
So texting and talking with AI
has been like second nature.

819
00:42:37,760 --> 00:42:39,280
I could just talk about
literally anything.

820
00:42:39,280 --> 00:42:41,920
And that's something that we all
need to get better at.

821
00:42:41,920 --> 00:42:45,720
But to point what Mark was
making with Open Claw and all of

822
00:42:45,720 --> 00:42:48,320
these things that are coming up,
these agents are going to be

823
00:42:48,320 --> 00:42:53,280
able to do so much more faster.
And if you are just following

824
00:42:53,280 --> 00:42:58,680
the news at all, literally every
two to three weeks there's a new

825
00:42:58,680 --> 00:43:01,920
model everyone you try to up,
you know, one up being the other

826
00:43:01,920 --> 00:43:04,560
one.
Just today, Grok 4.2 just

827
00:43:04,560 --> 00:43:08,480
dropped, which is the largest
model that's out there.

828
00:43:08,560 --> 00:43:13,680
Being able to run 16 concurrent
agents at the same time, it's

829
00:43:13,680 --> 00:43:17,480
kind of insane what's possible.
So we're not too far away from

830
00:43:17,480 --> 00:43:20,800
from from that at all.
So these conversation that we're

831
00:43:20,800 --> 00:43:25,200
having here in person, I think
they're going to have a lot more

832
00:43:25,200 --> 00:43:31,000
value over AI produced or edited
content in the future. 100%

833
00:43:31,120 --> 00:43:32,840
Janae, go ahead Sid.
And then I don't know if Mark

834
00:43:32,840 --> 00:43:34,760
wanted to jump in, but go ahead,
Sid, you had flashed.

835
00:43:35,120 --> 00:43:39,280
As one of the only people on
this stage that is not an editor

836
00:43:39,680 --> 00:43:43,800
and that pays to have his show
edited, I'm just going to say

837
00:43:43,800 --> 00:43:46,280
very clearly I don't care that
they're using AI.

838
00:43:46,800 --> 00:43:49,920
Good for them for figuring out
how to improve their processes,

839
00:43:49,920 --> 00:43:52,560
how to improve their flow, how
to improve their efficiency.

840
00:43:53,080 --> 00:43:55,280
I could careless what tools
they're using.

841
00:43:55,720 --> 00:43:57,720
What I care about is the end
product.

842
00:43:57,720 --> 00:44:00,760
How does the end product sound?
Did the show turn out great?

843
00:44:00,760 --> 00:44:03,200
Was it done on time so that we
can get all of our other stuff

844
00:44:03,200 --> 00:44:05,080
done?
That's what I care about and I

845
00:44:05,080 --> 00:44:06,840
don't.
I can bet you that none of you

846
00:44:06,840 --> 00:44:11,200
care or anybody listening care
about what AI tools somebody is

847
00:44:11,200 --> 00:44:14,320
using to do their job more
efficiently, whatever their job

848
00:44:14,320 --> 00:44:16,640
is.
So at the end of the day, I'm

849
00:44:16,640 --> 00:44:19,920
getting a fair rate.
I'm getting a great quality end

850
00:44:19,960 --> 00:44:21,720
product that I'm really proud
of.

851
00:44:22,160 --> 00:44:26,800
And if she uses 10 AI tools, one
AI tool or no AI tools, I don't

852
00:44:26,800 --> 00:44:28,840
care.
What I care about is the output

853
00:44:28,840 --> 00:44:30,040
that I'm getting all.
Right.

854
00:44:30,040 --> 00:44:31,600
So let me ask you a follow up
question.

855
00:44:32,400 --> 00:44:36,800
Are you assuming that a human
being is listening to that at

856
00:44:36,800 --> 00:44:38,920
some level?
Or are you totally cool if

857
00:44:38,920 --> 00:44:41,200
somebody just uses AI bots to
handle the?

858
00:44:41,200 --> 00:44:44,600
Whole thing, I don't think that
AI bot can handle the whole

859
00:44:44,600 --> 00:44:47,800
thing right now, but I know that
she's involved in it.

860
00:44:47,880 --> 00:44:49,400
I know that she's listening to
it.

861
00:44:49,400 --> 00:44:52,000
I know because she asked me
questions about things and she

862
00:44:52,400 --> 00:44:55,360
we talk about different things.
So I know that she's involved in

863
00:44:55,360 --> 00:44:57,520
it and I know that she's
listening to it.

864
00:44:57,960 --> 00:44:59,840
And that also has to do with I
trust her.

865
00:45:00,280 --> 00:45:02,960
Like she's been with me since
episode 35 and I'm on episode

866
00:45:02,960 --> 00:45:04,960
175.
I trust her.

867
00:45:05,360 --> 00:45:08,160
So if she wants to use a new AI
tool in her process, then let

868
00:45:08,160 --> 00:45:09,800
her use a new AI tool on her
process.

869
00:45:10,200 --> 00:45:12,920
But AI experts will tell you,
and I've talked to enough of

870
00:45:12,920 --> 00:45:16,240
them on my show recently, that
there needs to always be a human

871
00:45:16,240 --> 00:45:18,080
in the middle.
And I trust that there is a

872
00:45:18,080 --> 00:45:20,800
human in the middle of my
process because I know there is

873
00:45:20,800 --> 00:45:22,600
because we're talking, she and I
are talking about it.

874
00:45:22,840 --> 00:45:24,360
Mark, you had Mark.
I see you want to make a

875
00:45:24,360 --> 00:45:26,240
comment.
I was just going to say Sid, but

876
00:45:26,240 --> 00:45:30,520
the question it it was are you
comfortable with it?

877
00:45:30,600 --> 00:45:33,880
Let's say this editor of yours
goes away and you have to hire a

878
00:45:33,880 --> 00:45:38,280
new one.
And are you OK with it if they

879
00:45:38,440 --> 00:45:41,600
are using solely AI?
Let's hypothetically.

880
00:45:42,120 --> 00:45:43,920
That's a really great question
that I don't know that I have

881
00:45:43,920 --> 00:45:48,720
the answer to using 100% but but
but OK, I'm not going to do it.

882
00:45:48,960 --> 00:45:51,400
I don't have the time to do it.
I don't have the bandwidth to do

883
00:45:51,400 --> 00:45:53,880
it.
So if I pay somebody to edit my

884
00:45:53,880 --> 00:45:57,120
show and they're using all AI
and the the price that I'm

885
00:45:57,120 --> 00:46:00,920
paying reflects that there's no
human in the middle, then

886
00:46:00,920 --> 00:46:03,840
probably I get I probably say I
don't care, right?

887
00:46:04,120 --> 00:46:07,320
Because what I know is I don't
have the time or the bandwidth

888
00:46:07,320 --> 00:46:11,360
to do it to get it ready and put
it out there because he's got to

889
00:46:11,360 --> 00:46:13,440
go so many different places.
There's so many human steps in

890
00:46:13,440 --> 00:46:15,880
the process and putting it on
bus route and then putting it on

891
00:46:15,880 --> 00:46:17,680
YouTube and doing this and doing
that.

892
00:46:18,240 --> 00:46:23,760
I mean, she actually, my editor
actually writes my show notes.

893
00:46:24,520 --> 00:46:26,360
She does not use Buzz Sprout
show notes.

894
00:46:26,360 --> 00:46:29,520
And I've asked her why not like,
why haven't you used the Buzz

895
00:46:29,520 --> 00:46:31,320
Sprout show notes?
Because it makes it easier for

896
00:46:31,320 --> 00:46:33,840
you.
And her point, her comment back

897
00:46:33,840 --> 00:46:36,440
to me is I love writing.
I love listening to the show and

898
00:46:36,440 --> 00:46:39,800
I love doing that part.
So I'm not going to let AI do

899
00:46:39,800 --> 00:46:40,680
it.
So I don't know that I'm

900
00:46:40,680 --> 00:46:43,600
answering your question mark,
but you know, I mean, if I felt

901
00:46:43,600 --> 00:46:44,960
like I was getting a fair price
for it.

902
00:46:44,960 --> 00:46:48,200
But what I do know is Sid is not
going to edit and produce his

903
00:46:48,200 --> 00:46:49,920
own show.
I do not have the time for that.

904
00:46:50,800 --> 00:46:53,040
No, and I think Sid, I think
that's brilliant because you

905
00:46:53,040 --> 00:46:55,120
realize you can pay with your
money or you can pay with your

906
00:46:55,120 --> 00:46:56,520
time and you're paying with your
money.

907
00:46:56,960 --> 00:46:59,320
I think we have to accept that
this is a reality.

908
00:46:59,320 --> 00:47:01,760
I know Mark put some other
things in there as well that

909
00:47:01,760 --> 00:47:03,120
there are things that are going
to be doing.

910
00:47:03,120 --> 00:47:05,680
It's not the kind of they just
they work on the sideline.

911
00:47:05,680 --> 00:47:07,560
So I, I think it was really a
valuable discussion.

912
00:47:07,560 --> 00:47:10,360
I think at the end of the
discussion, honestly, I think

913
00:47:10,360 --> 00:47:13,200
there's an open debate because I
understand what Sid's saying.

914
00:47:13,200 --> 00:47:14,400
It's like, hey, I want the house
built.

915
00:47:14,400 --> 00:47:16,720
I don't really care how you
build it as long as it's sound

916
00:47:16,720 --> 00:47:19,120
and long as it's it does what it
does at the end of the day.

917
00:47:19,120 --> 00:47:22,080
But I guess my only question,
and we can kind of leave it with

918
00:47:22,080 --> 00:47:25,560
this question here at the end,
is if these the government and

919
00:47:25,560 --> 00:47:29,000
the states really start pressing
this that you have to disclose

920
00:47:29,040 --> 00:47:32,720
AI, does that become an issue in
the editing process?

921
00:47:32,920 --> 00:47:36,560
So if you think you're paying an
editing company to do all your

922
00:47:36,560 --> 00:47:41,000
stuff with a person, are we
going to have an issue that you

923
00:47:41,000 --> 00:47:44,960
have to disclose that it was
edited with AI or the show notes

924
00:47:44,960 --> 00:47:47,120
are written with AII know we've
talked about that a little bit

925
00:47:47,120 --> 00:47:49,400
on the show.
Does anybody have any comments

926
00:47:49,400 --> 00:47:52,200
as it relates?
We had a news story yesterday

927
00:47:52,200 --> 00:47:55,920
that we never got to, and it was
about Spotify.

928
00:47:56,240 --> 00:48:00,560
Over the past handful of months,
let's say 2-3 months, they've

929
00:48:00,560 --> 00:48:04,360
reported that all of their
coders no longer code.

930
00:48:05,200 --> 00:48:10,320
Their coders now essentially
babysit AI agents that are

931
00:48:10,320 --> 00:48:14,080
coding for them.
I feel like there's something to

932
00:48:14,080 --> 00:48:16,760
that when you think about that
scenario and whatever your

933
00:48:16,760 --> 00:48:19,000
question was, I think that can
that can apply.

934
00:48:19,000 --> 00:48:20,640
What was your question, Ralph
again?

935
00:48:20,720 --> 00:48:24,600
No, what I was saying is a lot
of government and states are

936
00:48:24,600 --> 00:48:28,080
saying if you have you have
content you've got to disclose.

937
00:48:28,080 --> 00:48:30,800
There's AI being used in that,
So what does that mean?

938
00:48:30,800 --> 00:48:33,600
Does that mean an AI voice?
Does that mean an AI script?

939
00:48:33,600 --> 00:48:34,920
Does that mean AI?
Right.

940
00:48:34,920 --> 00:48:38,760
So, yeah, so I'm saying, you
know, this is going to be

941
00:48:38,760 --> 00:48:42,400
something that I think we're
just going to start to see more

942
00:48:42,400 --> 00:48:46,760
and more of where, yeah, maybe
you do have to report it.

943
00:48:46,840 --> 00:48:49,600
You know, if that becomes some
kind of law, we'd have to report

944
00:48:49,600 --> 00:48:51,720
that.
Yes, we're using AI, but I think

945
00:48:51,720 --> 00:48:55,080
it's going to start to become a
standard that most people are

946
00:48:55,080 --> 00:48:58,440
going to be using AI.
And the idea is, is that they're

947
00:48:58,440 --> 00:49:00,240
going to be babysitting it,
right?

948
00:49:00,240 --> 00:49:03,800
They're going to be, you know,
similar to SIDS.

949
00:49:03,800 --> 00:49:07,360
His editor, right, That he knows
she's still listening, she's

950
00:49:07,360 --> 00:49:11,600
still checking the work.
BC described that too.

951
00:49:11,600 --> 00:49:15,320
But you can't just rely solely
on whatever Riverside spits out.

952
00:49:15,320 --> 00:49:17,640
Sometimes you got to go in and
babysit it.

953
00:49:17,640 --> 00:49:20,080
So I think, yes, it could be a
rule.

954
00:49:20,120 --> 00:49:23,880
And I think in many cases it's
not going to matter anymore.

955
00:49:23,880 --> 00:49:27,240
People are just going to accept
the fact that we're using AI as

956
00:49:27,240 --> 00:49:29,200
a tool.
I think you're right, Mark.

957
00:49:29,200 --> 00:49:31,720
It's kind of like when you see a
picture, you just assume it's

958
00:49:31,720 --> 00:49:33,880
been photoshopped or whatever
the right term is.

959
00:49:33,880 --> 00:49:36,240
You just, everybody does it.
So it's just an assumption.

960
00:49:36,240 --> 00:49:37,480
Dr. Did you want to say
something?

961
00:49:38,160 --> 00:49:43,360
It's it's just a cute little
disclaimer assisted by AI.

962
00:49:43,480 --> 00:49:44,960
Boom, That's it.
That's all you need.

963
00:49:45,280 --> 00:49:48,040
Or I wonder if we turn it around
and say this episode was fully

964
00:49:48,040 --> 00:49:50,600
developed by a human being and
that would be the selling point

965
00:49:50,840 --> 00:49:54,400
for some people who don't want
to be in the in the AI field.

966
00:49:54,960 --> 00:50:03,200
That would be something, sure.
I'm trying to imagine doing

967
00:50:03,200 --> 00:50:07,480
shows without AI right now.
It would be the most time

968
00:50:07,480 --> 00:50:11,760
consuming stuff and I'm not sure
that I would have the capacity

969
00:50:12,320 --> 00:50:15,200
to have more more than just a
couple clients doing that.

970
00:50:15,800 --> 00:50:17,760
I want to go to Ashley, but I
want to throw something out

971
00:50:17,760 --> 00:50:20,480
there before we wrap up today.
First thing, Mark speaking for

972
00:50:20,480 --> 00:50:22,680
me and for everybody else, we
want to wish you the best today

973
00:50:22,960 --> 00:50:24,920
and what's going on.
But the other thing I wanted to

974
00:50:24,920 --> 00:50:28,600
add to this is here's the scary
part of that Dr. What if

975
00:50:28,600 --> 00:50:30,760
tomorrow we woke up and the AI
didn't work?

976
00:50:31,640 --> 00:50:34,400
That is what keeps me up at
night sometimes because all of

977
00:50:34,400 --> 00:50:36,720
us have built this AI into our
process.

978
00:50:36,720 --> 00:50:37,880
So I'm going to throw that, but
go ahead.

979
00:50:37,880 --> 00:50:39,280
Ashley, you had a comment you
wanted to make.

980
00:50:39,760 --> 00:50:42,800
Oh, I was just going to say that
it would actually be pretty

981
00:50:42,800 --> 00:50:47,840
challenging to fully produce a
podcast without some kind of AI

982
00:50:47,840 --> 00:50:52,400
tool because it's built into
just darn near everything.

983
00:50:52,400 --> 00:50:56,480
I mean, I could probably come up
with AAI free workflow, but

984
00:50:56,760 --> 00:51:00,200
again, back to the original
point, what someone's going to

985
00:51:00,200 --> 00:51:04,520
charge you based on time if they
have AI assistance versus no AI

986
00:51:04,520 --> 00:51:08,480
assistance is night and day.
And also to your point about

987
00:51:08,480 --> 00:51:14,360
what if we woke up tomorrow and
AI didn't work, I think that's

988
00:51:14,360 --> 00:51:17,240
where we could draw a line in
the sand on your editors.

989
00:51:17,240 --> 00:51:21,160
Because the ones who have, you
know, started their careers only

990
00:51:21,160 --> 00:51:24,640
with AI assistants are going to
be have a completely different

991
00:51:24,640 --> 00:51:28,040
experience than those of us who
have been in since before there

992
00:51:28,040 --> 00:51:32,840
was such a wide AI adoption.
Well said and Dave, thank you a

993
00:51:32,840 --> 00:51:35,200
great again.
Dave said great point Ralph, he

994
00:51:35,200 --> 00:51:36,920
does his own work.
Listen, I want to, I want to

995
00:51:36,920 --> 00:51:38,760
land this plaintive, I want to
keep everybody in our time

996
00:51:38,760 --> 00:51:40,640
limit.
I just want to invite everybody

997
00:51:40,640 --> 00:51:42,800
back tomorrow.
I have got more mailbag

998
00:51:42,800 --> 00:51:44,080
questions.
Tomorrow we're going to do wins

999
00:51:44,080 --> 00:51:45,800
of the week and I'm going to do
it tomorrow.

1000
00:51:45,800 --> 00:51:49,560
We're going to talk about if you
got $5000 today and you could

1001
00:51:49,560 --> 00:51:52,360
use it for your content
creation, where would you spend

1002
00:51:52,360 --> 00:51:53,880
it?
So make sure you come back and

1003
00:51:53,880 --> 00:51:54,960
join us tomorrow.
Thank you.

1004
00:51:55,120 --> 00:51:57,360
I apologize for a little bit of
the technical difficulties

1005
00:51:57,360 --> 00:52:00,080
today, but we made it through.
So everybody have a great day

1006
00:52:00,080 --> 00:52:03,280
and Mark, again, you're in our
thoughts and our our well wishes

1007
00:52:03,280 --> 00:52:04,960
for today.
So everybody have a great day

1008
00:52:04,960 --> 00:52:06,800
and make sure you join us again
tomorrow on the show.