5 Secrets To Make Your Podcast Instantly More Engaging

1
00:00:04,880 --> 00:00:06,800
Good morning podcasting Morning
Chat.

2
00:00:07,120 --> 00:00:14,120
Today is Tuesday, November 6th,
2025, and today we're breaking

3
00:00:14,120 --> 00:00:17,840
down a listeners podcast from a
from top to bottom, exploring

4
00:00:17,840 --> 00:00:21,000
the branding, storytelling and
strategy behind what makes a

5
00:00:21,000 --> 00:00:24,360
show stand out, connect, and of
course, grow.

6
00:00:25,600 --> 00:00:28,000
So if you're listening live on
Clubhouse, hit the share button,

7
00:00:28,000 --> 00:00:29,920
bottom left hand side of the
screen and share it.

8
00:00:29,920 --> 00:00:33,000
However, Clubhouse lets you.
And if you're catching this via

9
00:00:33,000 --> 00:00:36,280
podcast or YouTube, Facebook,
share this episode with a fellow

10
00:00:36,280 --> 00:00:40,080
podcaster.
And now give us about 30 seconds

11
00:00:40,080 --> 00:00:43,680
and we'll get things rolling.
Thanks for being here.

12
00:01:20,930 --> 00:01:23,090
Good morning again podcasting
morning chat.

13
00:01:23,090 --> 00:01:26,930
Thanks so much for being here.
I am your host Mark Ronik and on

14
00:01:26,930 --> 00:01:30,370
stage with me my Co hosts we
have feel better producer Ashley

15
00:01:30,370 --> 00:01:34,570
Feller, Dr. Faye, Nick Naul,
back Sid Meadows, Jonathan

16
00:01:34,570 --> 00:01:38,730
Howard and Matt Bliss has joined
us as well.

17
00:01:38,890 --> 00:01:42,690
So good morning to the crew, the
team, and thank you in advance

18
00:01:42,690 --> 00:01:48,080
to most of you who have taken
the time to evaluate today's

19
00:01:48,640 --> 00:01:51,760
podcast.
We'll get into the details here

20
00:01:51,760 --> 00:01:57,120
momentarily.
I first want to thank, I think

21
00:01:57,320 --> 00:01:59,920
Ralph, who's in the audience
right now.

22
00:01:59,920 --> 00:02:03,520
I want to thank him because I
noticed a couple of days ago and

23
00:02:03,520 --> 00:02:07,280
I just hadn't gotten to sharing
here, I noticed that he left a

24
00:02:07,280 --> 00:02:11,720
review for us on Apple.
It's a five star review, I

25
00:02:11,720 --> 00:02:16,040
should say as well.
And he titles it great Daily

26
00:02:16,040 --> 00:02:19,640
Show for content creators and
goes on to say, so glad I found

27
00:02:19,640 --> 00:02:22,200
this Daily Show.
But even better, the community.

28
00:02:22,680 --> 00:02:25,640
If you're a content creator,
this is the show for you.

29
00:02:25,920 --> 00:02:29,240
Short and sweet and much
appreciated.

30
00:02:29,520 --> 00:02:33,160
Thank you, Ralph.
And I ask you, the listener

31
00:02:33,160 --> 00:02:36,760
who's hearing my voice right
now, please, if you don't mind,

32
00:02:36,760 --> 00:02:40,840
if you haven't already, go to
Apple, go to Spotify, whatever

33
00:02:40,840 --> 00:02:45,480
you prefer.
Leave us a five star if you feel

34
00:02:45,480 --> 00:02:49,280
so inclined and give us some
nice words of encouragement.

35
00:02:49,280 --> 00:02:52,480
Again, if you feel so inclined,
if you're not feeling it, I

36
00:02:52,480 --> 00:02:53,800
certainly don't want you to do
it.

37
00:02:54,960 --> 00:02:57,320
But thank you, Ralph.
Appreciate you.

38
00:02:57,960 --> 00:03:04,120
So today we are digging into a
podcast titled You Are Your

39
00:03:04,120 --> 00:03:08,520
Biggest Asset.
The host is Karina Groombridge,

40
00:03:09,280 --> 00:03:11,720
the episode that we're digging
into today.

41
00:03:11,720 --> 00:03:15,840
In case you're following along
at home, it's episode 42 and the

42
00:03:15,840 --> 00:03:19,160
title is want five extra hours
in the week.

43
00:03:20,080 --> 00:03:22,600
The format seems to be a solo at
least.

44
00:03:22,600 --> 00:03:26,160
This episode is definitely a
solo hosted podcast.

45
00:03:26,600 --> 00:03:30,760
The duration of this particular
episode is about 12 minutes.

46
00:03:31,360 --> 00:03:35,720
That works really nicely for us
as we're, you know, we want to

47
00:03:35,720 --> 00:03:39,200
evaluate the episodes and it
gives us a nice bite sized piece

48
00:03:39,200 --> 00:03:43,480
to do it.
And Phil, I'm going to go to you

49
00:03:43,480 --> 00:03:47,160
because we know here at at least
most of us do that.

50
00:03:47,160 --> 00:03:51,040
This is one of your clients.
So do you want to tell us a

51
00:03:51,040 --> 00:03:54,040
little bit about her and or the
podcast?

52
00:03:54,200 --> 00:03:58,000
You are your biggest asset.
Good morning podcasting, morning

53
00:03:58,000 --> 00:03:59,560
chat.
How are we all doing?

54
00:04:00,000 --> 00:04:02,760
The podcast is by Karina
Groombridge.

55
00:04:02,760 --> 00:04:07,760
She is a female service based
coach.

56
00:04:08,320 --> 00:04:12,960
She wanted to start this podcast
to help other service based

57
00:04:12,960 --> 00:04:17,120
business owners scale up their
business from you know, 6

58
00:04:17,120 --> 00:04:20,519
figures to 7 to 8 figures
yearly.

59
00:04:20,839 --> 00:04:25,320
She is looking to inspire, to
connect and share the stories of

60
00:04:25,320 --> 00:04:29,680
her clients who are getting the
successes that she wants to

61
00:04:29,680 --> 00:04:35,880
provide to others.
OK, so we and we will read her

62
00:04:35,880 --> 00:04:39,480
official description and get
people a little more of an

63
00:04:39,480 --> 00:04:41,760
insight.
Did you say I may have missed

64
00:04:41,760 --> 00:04:43,760
this, Phil?
Did you say who her target

65
00:04:43,760 --> 00:04:48,080
audience is?
Yes, her target audience is

66
00:04:48,120 --> 00:04:53,120
female service based owners.
You more more like mompreneurs

67
00:04:53,560 --> 00:04:56,040
since she is one herself.
Got it.

68
00:04:56,040 --> 00:04:58,520
OK, cool.
And I knew that of course, but I

69
00:04:58,520 --> 00:05:00,840
am asking for those playing
along at home.

70
00:05:01,040 --> 00:05:03,800
Sid, good morning to you.
Did you want to ask a question

71
00:05:03,800 --> 00:05:04,920
or did you have something to
add?

72
00:05:05,480 --> 00:05:07,520
Good morning, everybody.
Yeah, I had a question for Phil.

73
00:05:08,040 --> 00:05:11,320
Phil, did she share with you why
she wanted her podcast

74
00:05:11,320 --> 00:05:16,440
evaluated?
The reason is she just wants to

75
00:05:16,440 --> 00:05:18,440
improve.
She's never done podcasting

76
00:05:18,440 --> 00:05:22,440
before, and she's looking to
improve it so that more people

77
00:05:22,440 --> 00:05:25,000
can find the podcast does.
That help Sid.

78
00:05:25,360 --> 00:05:26,160
Yeah, got it.
Thank you.

79
00:05:26,160 --> 00:05:28,040
Did she share any goals with you
at all, Phil?

80
00:05:28,960 --> 00:05:30,640
As far as?
What she is, what she hoped to

81
00:05:30,640 --> 00:05:32,680
accomplish from hearing our
review.

82
00:05:32,680 --> 00:05:35,840
Just I'm just curious.
OK she didn't give me any

83
00:05:35,840 --> 00:05:40,880
specific goals from the review,
she is just open for everything

84
00:05:40,880 --> 00:05:44,280
she wants to improve because
she's never done it.

85
00:05:44,280 --> 00:05:48,960
So she's like, any advice you
amazing people can give would be

86
00:05:49,080 --> 00:05:50,960
excellent.
Perfect.

87
00:05:51,000 --> 00:05:53,920
And she may be joining us,
according to Phil, before we

88
00:05:53,920 --> 00:05:56,200
started, he said she might be
popping in.

89
00:05:56,640 --> 00:05:59,960
So looking forward to that if
that can all work out.

90
00:06:00,440 --> 00:06:04,760
By the way, I wanted to say a
quick shout out to Chris, who is

91
00:06:04,760 --> 00:06:07,320
in the audience.
It's been a minute since Chris

92
00:06:07,320 --> 00:06:08,960
has been here and not on
purpose.

93
00:06:08,960 --> 00:06:11,800
Well, I guess maybe on purpose,
but I know that Chris hasn't

94
00:06:11,800 --> 00:06:15,480
been able to join us due to some
stuff at work.

95
00:06:15,880 --> 00:06:18,280
So great to have you here,
Chris.

96
00:06:18,280 --> 00:06:21,880
It's like I said, it's been a
minute and your presence is

97
00:06:21,880 --> 00:06:24,080
definitely felt.
Welcome back.

98
00:06:24,640 --> 00:06:27,800
OK, so with that, let me see.
Ralph, you're on stage.

99
00:06:27,800 --> 00:06:30,440
Did you just want to play along
in the conversation today or did

100
00:06:30,440 --> 00:06:33,120
you have anything specific you
wanted to chime in with?

101
00:06:33,800 --> 00:06:36,320
No, I just hear it better when
I'm on stage, so thank you.

102
00:06:36,400 --> 00:06:37,400
You got it.
Yeah.

103
00:06:37,400 --> 00:06:40,040
And feel free to chime in at any
point.

104
00:06:40,040 --> 00:06:42,960
And like I've told some of the
moderators who maybe didn't get

105
00:06:42,960 --> 00:06:47,400
a chance to listen to today's
podcast evaluation, there's

106
00:06:47,400 --> 00:06:50,040
still plenty that you can chime
in on because we're not just

107
00:06:50,040 --> 00:06:52,760
talking about this person's
episode, we're not talking

108
00:06:52,760 --> 00:06:55,600
about, we're talking about way
more than that.

109
00:06:55,600 --> 00:06:58,400
We're talking about the
branding, the overall concept,

110
00:06:58,400 --> 00:07:03,120
the title of the show, the
description, all the things, the

111
00:07:03,120 --> 00:07:08,280
cover art, etcetera.
So as Phil said, this Karina's

112
00:07:08,280 --> 00:07:12,000
show is geared toward female
service based business owners

113
00:07:12,000 --> 00:07:14,720
who want to grow with confidence
and clarity.

114
00:07:15,480 --> 00:07:18,560
And she's in this podcast
series, she's sharing stories

115
00:07:18,560 --> 00:07:22,240
from her own journey and from
her clients to inspire and

116
00:07:22,240 --> 00:07:25,200
motivate.
And the episode that we're going

117
00:07:25,200 --> 00:07:29,640
to listen to promises to help
listeners 55 extra hours in

118
00:07:29,640 --> 00:07:32,040
their work week.
Let's start here.

119
00:07:32,040 --> 00:07:36,720
What was your first impression
of Karina's style as a podcast

120
00:07:36,720 --> 00:07:41,840
host and her tone overall?
Who would like to share first?

121
00:07:41,840 --> 00:07:45,120
Let's just get a little overall
thoughts and then we'll dig into

122
00:07:45,120 --> 00:07:47,280
some of the branding.
DRI.

123
00:07:47,360 --> 00:07:49,600
Thought that her voice was very
clear.

124
00:07:49,600 --> 00:07:54,720
There was a lot of authority in
her voice and I think the flow

125
00:07:55,080 --> 00:07:56,800
was great.
I really do.

126
00:07:56,800 --> 00:08:00,600
I think that she had a great
flow and like I said, just as

127
00:08:00,600 --> 00:08:04,040
she exuded authority.
So that was great.

128
00:08:04,880 --> 00:08:10,440
Yeah, I have a note here
somewhere that I really loved

129
00:08:10,440 --> 00:08:12,280
her energy.
Here it is.

130
00:08:12,280 --> 00:08:14,520
Yeah, I wrote.
The host has great energy.

131
00:08:14,520 --> 00:08:18,680
She's personable, and it really
feels like she's talking to her

132
00:08:18,680 --> 00:08:22,640
audience, Avatar.
It feels like she's having a

133
00:08:22,640 --> 00:08:25,760
conversation and.
And I appreciated that.

134
00:08:25,760 --> 00:08:28,280
It's not scripted.
You can tell it's not scripted.

135
00:08:28,280 --> 00:08:31,080
She's probably using an outline,
but you can.

136
00:08:31,080 --> 00:08:35,400
It feels more conversational.
Go ahead, Nick, I got the same

137
00:08:35,400 --> 00:08:39,320
feel like it felt very
comfortable and feel not said

138
00:08:39,320 --> 00:08:41,039
that she was brand new to
podcasting.

139
00:08:41,039 --> 00:08:42,880
I would have thought she's been
doing this for years.

140
00:08:43,240 --> 00:08:46,120
She's confident.
She does feel like she's talking

141
00:08:46,120 --> 00:08:48,600
to you.
I was really impressed.

142
00:08:48,600 --> 00:08:50,160
I thought she did a really good
job overall.

143
00:08:51,080 --> 00:08:53,040
Cool.
That sounds like, and I do want

144
00:08:53,040 --> 00:08:55,040
to say this, if you're listening
right now, even though you

145
00:08:55,040 --> 00:08:58,600
haven't heard anything yet, pay
attention to what some of this

146
00:08:58,600 --> 00:09:02,600
feedback is already because
these are the things that I

147
00:09:02,600 --> 00:09:05,800
believe that we look for in a
successful podcast.

148
00:09:05,800 --> 00:09:09,840
These are the things that really
gravitates an audience to a

149
00:09:09,840 --> 00:09:13,640
podcast, at least so far, right?
We might hear some of the

150
00:09:14,160 --> 00:09:17,400
opposite side of the fence, but
still something important for

151
00:09:17,400 --> 00:09:20,480
you to pay attention to.
I'm going to go to Jonathan.

152
00:09:20,520 --> 00:09:21,760
Go ahead, Jonathan.
Good morning.

153
00:09:22,240 --> 00:09:24,160
Good morning.
I'll be really quick and I will

154
00:09:24,160 --> 00:09:26,120
say that I agree with TR and
Nick.

155
00:09:26,400 --> 00:09:28,960
She sounded very confident.
She sounded like she was a

156
00:09:28,960 --> 00:09:32,440
seasoned podcaster.
My only thing was by the end of

157
00:09:32,440 --> 00:09:36,400
the episode I still didn't know
how to save my 5 hours a day.

158
00:09:37,160 --> 00:09:39,040
So that was my only thing with
that.

159
00:09:39,520 --> 00:09:42,000
I can find a clear direction in
the in the.

160
00:09:42,000 --> 00:09:45,480
Podcast It looks like Sid may be
agreeing with you.

161
00:09:45,520 --> 00:09:48,920
I know he's agreeing with you.
He just flashed the 100% emoji.

162
00:09:49,680 --> 00:09:52,560
OK, that's fair.
And we will play some clips to

163
00:09:52,560 --> 00:09:57,000
help people connect with that.
Ralph, did you want to chime in?

164
00:09:57,720 --> 00:10:00,600
I thought she started all great.
Like I felt really like it was

165
00:10:00,600 --> 00:10:03,320
an engaging thing, like I was
sitting in front of a fireplace

166
00:10:03,320 --> 00:10:05,840
with her.
But I kind of agree like at some

167
00:10:05,840 --> 00:10:09,080
point, and I don't mean to miss
to be mean spirit, I kind of

168
00:10:09,080 --> 00:10:11,280
just got lost and what are you
saying to me?

169
00:10:11,600 --> 00:10:14,520
And by the end of the episode, I
don't know that I had a strong

170
00:10:14,520 --> 00:10:17,680
take away.
So great voice, felt like she

171
00:10:17,680 --> 00:10:20,720
was connecting but I'm not sure
what she connected to.

172
00:10:21,440 --> 00:10:24,600
OK, OK.
So we've had a couple now that

173
00:10:24,600 --> 00:10:29,240
have shared, they're not quite
sure that they got the the clear

174
00:10:29,240 --> 00:10:32,680
guidance, the clear message.
Fair enough.

175
00:10:32,680 --> 00:10:35,560
And again, we will play you some
clips so you can decide for

176
00:10:35,560 --> 00:10:37,640
yourself as well.
Sid, did you want to add your

177
00:10:37,640 --> 00:10:40,520
overall impressions?
She's got a great voice, great

178
00:10:40,520 --> 00:10:44,280
tone, great energy.
As you mentioned, Mark, and kind

179
00:10:44,280 --> 00:10:47,920
of to the point of Jonathan and
Ralph, this show needs

180
00:10:48,080 --> 00:10:52,040
structure, needs a little bit
of, if she's got an outline,

181
00:10:52,120 --> 00:10:54,200
maybe she's not following it or
maybe she didn't have an

182
00:10:54,200 --> 00:10:56,560
outline.
But this show needs a little bit

183
00:10:56,560 --> 00:11:01,320
more structure because I was
looking for tips to save five

184
00:11:01,320 --> 00:11:06,720
hours in my day and I got one
leadership tip out of it.

185
00:11:06,880 --> 00:11:10,600
Tip is going to save me 5 hours
in my day as a coach.

186
00:11:10,960 --> 00:11:13,200
And so when he works with
leaders, I really appreciate the

187
00:11:13,200 --> 00:11:16,240
tip about empowering your people
to solve their own problems.

188
00:11:16,240 --> 00:11:19,440
That that's a really great tip.
But I didn't feel like I got 5.

189
00:11:19,440 --> 00:11:22,400
I got tips that are going to
save me 5 hours in my day.

190
00:11:22,880 --> 00:11:24,840
I did enjoy listening.
I actually listened to a couple

191
00:11:24,840 --> 00:11:28,480
of them because I wanted to just
kind of see what the flow

192
00:11:28,480 --> 00:11:31,840
actually is.
But I just think that structure

193
00:11:31,840 --> 00:11:36,760
of this show would really,
really improve the takeaways and

194
00:11:36,760 --> 00:11:40,120
what you're going to get out of
it, what the promise is from the

195
00:11:40,120 --> 00:11:43,400
show to save five hours.
And then the only other thing

196
00:11:43,400 --> 00:11:46,000
that that that this bothered me
a little bit.

197
00:11:46,000 --> 00:11:50,880
This bothers me a lot in any
show is that it was 5 minutes

198
00:11:50,880 --> 00:11:56,600
and 42 seconds into a 12 minute
show before we got to the tip.

199
00:11:56,600 --> 00:12:02,040
And it was only one tip.
So I could either the 1st 5

200
00:12:02,040 --> 00:12:06,760
minutes was her talking about
sitting on her couch drinking

201
00:12:06,760 --> 00:12:10,880
coffee, looking outside.
Her audience may really, really

202
00:12:10,880 --> 00:12:14,000
identify with that.
But it took 5 minutes and 42

203
00:12:14,000 --> 00:12:15,360
seconds to actually get to the
tip.

204
00:12:15,720 --> 00:12:18,240
You guys have heard me, I'll say
about how much Mel Robbins

205
00:12:18,240 --> 00:12:20,320
drives me crazy with six minutes
worth of ads.

206
00:12:20,680 --> 00:12:23,480
And Mark, you coached me on
this, like, let's get to the

207
00:12:23,480 --> 00:12:25,200
conversation.
Let's get to the point, let's

208
00:12:25,200 --> 00:12:29,320
start and let's do so.
I wish that the content of the

209
00:12:29,320 --> 00:12:33,400
show, the promise of saving five
hours, had come a lot sooner

210
00:12:33,400 --> 00:12:35,760
than 5 minutes and 42 seconds
into the show.

211
00:12:36,320 --> 00:12:39,440
I think that's fair.
Particularly also I think that

212
00:12:39,640 --> 00:12:43,840
some may be more sensitive to
that based on the length of the

213
00:12:43,840 --> 00:12:47,040
show.
So this episode's 12 minutes

214
00:12:47,040 --> 00:12:50,120
long, you might say.
Some people might say, well, you

215
00:12:50,120 --> 00:12:54,320
know, OK, taking 3 to 5 minutes
to really get into it is OK, But

216
00:12:54,320 --> 00:12:56,400
when you're talking about a 12
minute show, we're talking about

217
00:12:56,400 --> 00:12:59,360
almost half the show now that we
haven't even gotten to it.

218
00:12:59,360 --> 00:13:04,120
And this is honestly not to
attack, This Is Us just trying

219
00:13:04,120 --> 00:13:07,080
to be constructive here.
I'll jump back in real quick

220
00:13:07,080 --> 00:13:11,360
though, but like when I say
structure, she could very easily

221
00:13:11,360 --> 00:13:14,560
say Today I'm going to give you
3 tips that are going to save

222
00:13:14,560 --> 00:13:17,040
you 5 hours in your day and here
they are.

223
00:13:17,040 --> 00:13:20,080
Boom boom boom.
Now let's get into them kind of

224
00:13:20,080 --> 00:13:23,160
thing like the structure of
that, like give me the promise

225
00:13:23,200 --> 00:13:24,840
or you gave me the promise in
the title.

226
00:13:25,280 --> 00:13:27,600
Now give me the promise when you
start the episode.

227
00:13:27,600 --> 00:13:30,360
If you want to have a little
friendly conversation at the

228
00:13:30,360 --> 00:13:33,040
beginning, that's great.
But just structured in a way

229
00:13:33,040 --> 00:13:35,840
that's going to give me, you
know, give me 345, whatever it

230
00:13:35,840 --> 00:13:39,320
is, tips that are going to save
me 5 hours in my day.

231
00:13:39,440 --> 00:13:41,240
And I do want to say it.
When I listen to the other

232
00:13:41,240 --> 00:13:45,960
episode, I listen to episode #42
I loved the intro of episode 42.

233
00:13:45,960 --> 00:13:48,240
I felt like it was different.
I didn't go back and listen to

234
00:13:48,720 --> 00:13:50,760
the other one.
Was it 42 that we listened to?

235
00:13:50,760 --> 00:13:55,880
Excuse me, I went 45.
I went to episode 45 and I that

236
00:13:55,880 --> 00:13:58,040
intro was like it sounded
different.

237
00:13:58,040 --> 00:13:59,920
I didn't go back to 42 and
listen to the intro, but I

238
00:13:59,920 --> 00:14:02,840
really liked the intro of
episode 45.

239
00:14:02,840 --> 00:14:05,680
It was full of energy and
excitement and got me really

240
00:14:05,680 --> 00:14:09,240
wanting to listen.
OK, let me go to Phil, who

241
00:14:09,240 --> 00:14:11,640
produces the podcast, and then
Dr. I'll come back to you.

242
00:14:11,640 --> 00:14:14,320
I just want to ask Phil about
that.

243
00:14:14,360 --> 00:14:18,960
That is it a different intro in
one episode, I guess in episode

244
00:14:18,960 --> 00:14:23,440
45 versus 42?
With the podcast, we are doing a

245
00:14:23,440 --> 00:14:26,000
different intro.
We're doing AI like to call it

246
00:14:26,000 --> 00:14:29,400
the hook intro.
So she, we, we have her say,

247
00:14:29,800 --> 00:14:34,320
give a little bit of an intro
like a question or posing a

248
00:14:34,320 --> 00:14:37,280
statement to the audience.
Then we go into her musical

249
00:14:37,280 --> 00:14:39,200
intro and then we start the
episode.

250
00:14:39,200 --> 00:14:43,560
So after the the episode we're
reviewing, we've started doing

251
00:14:43,560 --> 00:14:47,520
that to kind of tease a bit
before it was straight into

252
00:14:47,520 --> 00:14:50,720
musical intro.
OK, so 42, the one we're talking

253
00:14:50,720 --> 00:14:54,320
about, starts differently than
future episodes after that.

254
00:14:54,320 --> 00:14:57,120
OK, got it.
Dr. Please forgive me.

255
00:14:57,160 --> 00:15:00,560
I know you wanted to chime in.
I was going to say at the end,

256
00:15:00,640 --> 00:15:04,840
maybe she could have tied
everything up as a, you know, do

257
00:15:04,840 --> 00:15:10,200
like a take away moment to help
us figure out what she actually

258
00:15:10,200 --> 00:15:12,040
said.
And we'll get to that too when

259
00:15:12,040 --> 00:15:14,400
we dig into the outro.
Let me, I know there are others

260
00:15:14,400 --> 00:15:17,520
that want to chime in and you'll
have plenty of opportunity.

261
00:15:17,640 --> 00:15:21,800
Let me keep things moving
because I want to make sure our

262
00:15:21,960 --> 00:15:25,160
listener feels like they're in
the know here, right?

263
00:15:25,160 --> 00:15:27,680
Like I wanted to get overall
impressions to kind of set the

264
00:15:27,680 --> 00:15:29,480
tone.
And now let's dig in.

265
00:15:29,480 --> 00:15:34,240
And since we're talking episode
specific, I will put on hold

266
00:15:34,480 --> 00:15:37,120
some of the branding stuff.
We will get to that in a minute,

267
00:15:37,120 --> 00:15:41,320
but I figure let's dig into what
we're talking about here.

268
00:15:42,360 --> 00:15:46,360
So with that, I will play how
this episode starts, which is

269
00:15:46,360 --> 00:15:49,760
with what I'll call the generic
intro.

270
00:15:49,760 --> 00:15:56,240
It's up until episode 42 the way
that the podcast starts and then

271
00:15:56,240 --> 00:16:00,480
we can also dig into the episode
specific intro as well, but here

272
00:16:00,480 --> 00:16:07,760
we go.
Hello and welcome to you are

273
00:16:07,760 --> 00:16:11,480
your biggest asset be home for
ambitious women looking to scale

274
00:16:11,480 --> 00:16:14,960
their service based business.
Because I know you didn't start

275
00:16:14,960 --> 00:16:17,800
business to be underpaid and
work 24/7.

276
00:16:18,200 --> 00:16:21,520
We are going to build your
freedom and your bank account so

277
00:16:21,520 --> 00:16:24,040
that you can make an even bigger
impact.

278
00:16:24,520 --> 00:16:27,240
It is time to clean up those
boundaries, ditch the people

279
00:16:27,240 --> 00:16:30,040
pleasing and build out your team
so you can thrive.

280
00:16:30,640 --> 00:16:33,400
But most importantly, I'm going
to introduce you to someone.

281
00:16:33,800 --> 00:16:38,720
She is powerful, she holds her
ground, she knows her value, and

282
00:16:38,720 --> 00:16:40,960
she knows how to create what she
wants.

283
00:16:41,320 --> 00:16:43,800
In case you're wondering, it's
your future self.

284
00:16:43,960 --> 00:16:45,360
She's waiting for you.
Let's go.

285
00:16:47,120 --> 00:16:52,920
And there's that example of big
energy and confidence behind the

286
00:16:52,920 --> 00:16:55,680
voice.
I feel like she's been doing

287
00:16:55,680 --> 00:16:58,360
this forever.
She just has this confidence,

288
00:16:58,360 --> 00:17:02,080
this poise that some new
podcasters, you know, it takes a

289
00:17:02,080 --> 00:17:04,880
while to get get through.
And granted, she's already done

290
00:17:04,880 --> 00:17:08,720
42 episodes, but she really has
it together.

291
00:17:09,319 --> 00:17:13,560
Any thoughts on the intro?
I will share one thought for

292
00:17:13,560 --> 00:17:17,640
constructive criticism.
I actually personally felt like

293
00:17:17,640 --> 00:17:21,960
it was a little too long, even
though I think what it was maybe

294
00:17:22,400 --> 00:17:25,079
a minute, but I think it was a
little too long.

295
00:17:25,079 --> 00:17:30,440
I'd like to, I'd like that to be
cut down to, I don't know, 15

296
00:17:30,440 --> 00:17:34,720
seconds or so because I think
you can get it out there quicker

297
00:17:34,720 --> 00:17:36,280
and to the point that Sid was
making.

298
00:17:36,280 --> 00:17:40,760
We want her to to get into it.
So that would help jump quicker

299
00:17:40,760 --> 00:17:42,720
into the meat of the show.
Go ahead, Ralph.

300
00:17:44,200 --> 00:17:45,480
Yeah, I was going to say the
same thing.

301
00:17:45,480 --> 00:17:47,840
And what I would have thought
would have been more impactful

302
00:17:47,840 --> 00:17:52,000
if you took that 15 seconds to
to key in on the promise she

303
00:17:52,000 --> 00:17:54,760
made in the title and said,
here's what we're going to talk

304
00:17:54,760 --> 00:17:56,520
about today.
Here's how I'm going to save you

305
00:17:56,840 --> 00:17:59,280
5 hours in your week.
Instead, it kind of me felt

306
00:17:59,280 --> 00:18:01,360
like, oh, I'm going to puff you
up a little bit.

307
00:18:01,560 --> 00:18:03,920
And really what I'm doing here
is selling coaching services.

308
00:18:03,920 --> 00:18:06,360
That's my take away from
listening to that, and I've

309
00:18:06,360 --> 00:18:07,720
listened to it a couple times as
well.

310
00:18:08,360 --> 00:18:12,000
Yeah, and I will say, and I'll
play for everyone in a moment,

311
00:18:12,520 --> 00:18:16,880
after that generic intro, she
then does start to set up the

312
00:18:16,880 --> 00:18:20,120
episode.
Did anyone else want to comment

313
00:18:20,120 --> 00:18:24,560
on her opening on her intro?
I loved the I'm going to

314
00:18:24,560 --> 00:18:26,400
introduce you to somebody.
I loved that.

315
00:18:26,640 --> 00:18:28,600
I thought that was great and I
thought it was just like really

316
00:18:28,600 --> 00:18:30,560
cool and different.
I've never heard that before.

317
00:18:30,920 --> 00:18:33,280
And it's your future self.
I just thought that was very

318
00:18:33,280 --> 00:18:35,040
creative and I really, really
like that.

319
00:18:35,840 --> 00:18:38,080
Awesome.
And was it you, Matt, that

320
00:18:38,080 --> 00:18:41,240
wanted to say something?
Something that I wanted to say

321
00:18:41,240 --> 00:18:45,520
earlier that maybe is will help
contextually further on with the

322
00:18:45,520 --> 00:18:48,200
way that I thought about
approaching this podcast.

323
00:18:49,240 --> 00:18:51,000
All the stuff you guys are
saying is great.

324
00:18:51,560 --> 00:18:55,400
I think I had a look at the
website and I had a look at what

325
00:18:55,400 --> 00:18:58,760
the whole ecosystem that she's
trying to create as a result of

326
00:18:58,760 --> 00:19:03,400
the podcast, I assume and the
whole coaching and selling

327
00:19:03,400 --> 00:19:07,240
services acts aspect that's big.
But what I heard in the podcast

328
00:19:07,240 --> 00:19:13,240
is that she's bringing herself
to the table as much as she's

329
00:19:13,240 --> 00:19:17,800
bringing her knowledge and her
expertise and her business.

330
00:19:18,600 --> 00:19:23,280
So for most aspects, when I
tried to frame what my feedback

331
00:19:23,280 --> 00:19:27,160
would be for these is I tried to
think, well, Karina really wants

332
00:19:27,160 --> 00:19:30,240
to put herself out there.
Like they are going to connect

333
00:19:30,240 --> 00:19:32,480
with her as much as they're
going to connect with the

334
00:19:32,480 --> 00:19:37,120
advice.
And so this intro, I think does

335
00:19:37,120 --> 00:19:43,080
a great job of being like a the
calm waters that has a bit of

336
00:19:43,080 --> 00:19:45,400
depth to it that you're not
quite sure about.

337
00:19:45,640 --> 00:19:49,000
And like Sid, Sid gets to that
little bit that he likes and

338
00:19:49,000 --> 00:19:52,400
he's probably like, oh, yeah,
OK, yeah, OK, we've got a few

339
00:19:52,400 --> 00:19:54,120
minutes here.
Let's let's see what's going on.

340
00:19:54,840 --> 00:19:56,320
And I think that's part of it
too.

341
00:19:56,320 --> 00:20:00,120
Like she's selling herself as
well as saving five hours in

342
00:20:00,120 --> 00:20:02,280
your week.
So I think the intro did a

343
00:20:02,280 --> 00:20:04,520
pretty good job.
Just to my mind.

344
00:20:04,520 --> 00:20:06,800
Yeah, thank you, Matt.
Appreciate that.

345
00:20:06,800 --> 00:20:08,840
And I think Nick also wanted to
chime in.

346
00:20:08,840 --> 00:20:11,240
Go ahead, Nick.
I actually really liked the

347
00:20:11,280 --> 00:20:13,320
intro.
I didn't think that it was too

348
00:20:13,320 --> 00:20:16,120
long.
She again obviously brings the

349
00:20:16,160 --> 00:20:21,120
energy, but she touches on the
pain points in my opinion.

350
00:20:21,240 --> 00:20:26,160
She hammers in what?
Her audience wants freedom, more

351
00:20:26,160 --> 00:20:28,040
money to be able to grow their
business.

352
00:20:28,400 --> 00:20:30,200
Like, that's what you're going
to get out of this episode.

353
00:20:30,560 --> 00:20:33,480
And then I'm with Sid.
When she started talking and

354
00:20:33,480 --> 00:20:35,800
saying, let me introduce you to
something, I was like, oh,

355
00:20:35,800 --> 00:20:38,440
shoot, did she get a voice actor
to introduce herself into the

356
00:20:38,440 --> 00:20:39,560
show?
Like, that's kind of cool.

357
00:20:39,560 --> 00:20:41,120
And then she's like, that
person's you.

358
00:20:41,120 --> 00:20:43,560
And I was like, oh, Dang, OK,
that's sweet.

359
00:20:45,520 --> 00:20:47,040
I loved that, too.
There was this.

360
00:20:47,080 --> 00:20:49,320
It caught my attention.
And that's what this is all

361
00:20:49,320 --> 00:20:51,000
about.
Especially in the very

362
00:20:51,000 --> 00:20:55,280
beginning, saying those things
that perks your audience's ears.

363
00:20:55,720 --> 00:20:58,840
It's a great job on that.
All right, unless anyone else

364
00:20:58,840 --> 00:21:03,960
wants to chime in on the generic
intro, I'll now play a small

365
00:21:03,960 --> 00:21:08,000
piece of what follows that
generic intro and then we can

366
00:21:08,000 --> 00:21:12,120
comment on that as well.
Hello and welcome to episode 42

367
00:21:12,120 --> 00:21:15,360
of You are your biggest asset.
I am your host, Karina

368
00:21:15,360 --> 00:21:20,800
Groombridge.
And today I am very excited.

369
00:21:20,800 --> 00:21:25,440
I think I say that a lot, but I
am thrilled to bring you this

370
00:21:25,440 --> 00:21:29,320
little story, this little behind
the scenes because I want to

371
00:21:29,320 --> 00:21:35,320
inspire you to find time in your
calendar.

372
00:21:36,280 --> 00:21:40,640
And really today we are talking
about buying you back time,

373
00:21:41,040 --> 00:21:45,840
getting more of your precious
time back for you to do other

374
00:21:45,840 --> 00:21:49,360
things with.
Because let's be honest, have

375
00:21:49,360 --> 00:21:52,400
you ever had that question
somebody post this question just

376
00:21:52,400 --> 00:21:57,120
the other day where they said,
what would you do if you had an

377
00:21:57,120 --> 00:22:00,840
extra 5 hours a week?
And everyone was just like, oh,

378
00:22:01,920 --> 00:22:06,120
that would be so amazing.
Like I would sleep, I would

379
00:22:06,120 --> 00:22:09,680
exercise.
I like, you know, all the, all

380
00:22:09,680 --> 00:22:12,640
the answers are coming up of
those fun things that you would

381
00:22:12,640 --> 00:22:17,960
do with an extra 5 hours a week.
I'm going to tell you what my

382
00:22:17,960 --> 00:22:22,480
client has gone and freed up for
herself and how she was able to

383
00:22:22,480 --> 00:22:24,760
do this and how you can do the
same.

384
00:22:25,520 --> 00:22:30,400
After the intro, there's the
first minute plus of her setting

385
00:22:30,400 --> 00:22:34,160
up the the episode.
Thoughts on that setup?

386
00:22:34,920 --> 00:22:37,120
Anyone have any feedback?
Thoughts.

387
00:22:37,400 --> 00:22:41,040
Do we feel like she's set the
tone?

388
00:22:41,040 --> 00:22:45,680
Set the Set the mission of the
podcast episode.

389
00:22:46,440 --> 00:22:48,600
I think I've said this about all
the podcasts.

390
00:22:48,600 --> 00:22:52,360
I want a really strong hook as
soon as they open the show,

391
00:22:52,360 --> 00:22:54,840
something that's to tell me what
I'm really getting out of this

392
00:22:54,840 --> 00:22:57,280
show and get me excited about
it.

393
00:22:57,320 --> 00:23:02,120
And I felt that she felt the
energy of the intro then fell

394
00:23:02,120 --> 00:23:06,240
flat right here, and it kind of
lost my interest in my flow.

395
00:23:06,240 --> 00:23:08,600
Now I get that.
And I actually really like that.

396
00:23:08,600 --> 00:23:12,680
She kind of called herself out
for saying the, you know, I'm

397
00:23:12,680 --> 00:23:15,280
excited because I always say
that I, I like those things.

398
00:23:15,280 --> 00:23:18,920
I thought it was really her
personality was present, but it

399
00:23:18,920 --> 00:23:22,880
wasn't what I wanted to hear to
get me motivated to watch, to

400
00:23:22,880 --> 00:23:25,880
listen to the show.
I appreciate that feedback and I

401
00:23:25,880 --> 00:23:28,000
agree with you.
I like that she called herself

402
00:23:28,000 --> 00:23:29,760
out.
It reminded me of what I've been

403
00:23:29,760 --> 00:23:32,360
doing lately, right?
I've been calling myself out for

404
00:23:32,560 --> 00:23:35,720
constantly saying, there you go.
I think I've done a good job

405
00:23:35,720 --> 00:23:39,360
today, by the way, I caught
myself a few times, but I like

406
00:23:39,360 --> 00:23:41,480
that she calls that out.
She's calling out the

407
00:23:41,480 --> 00:23:45,200
imperfections.
She's seeing those crutch words

408
00:23:45,200 --> 00:23:47,640
and making it clear.
And by the way, if just a little

409
00:23:47,640 --> 00:23:50,920
feedback, if she wants it,
Jonathan will appreciate this.

410
00:23:51,120 --> 00:23:54,640
So is another one of those words
for Karina.

411
00:23:54,960 --> 00:23:57,320
I noticed she says it
frequently.

412
00:23:57,320 --> 00:24:00,520
And again, not trying to be
insulting because I probably do

413
00:24:00,520 --> 00:24:04,040
that too, but that we're
podcasters, so calling out those

414
00:24:04,040 --> 00:24:06,600
things I think are important to
help us improve.

415
00:24:07,120 --> 00:24:08,960
So yeah, I'm there.
I said so.

416
00:24:09,000 --> 00:24:10,440
Oh yeah, I was just about to
say.

417
00:24:11,440 --> 00:24:14,480
I'm with Jonathan there and
let's check in with Sid.

418
00:24:14,480 --> 00:24:18,080
Go ahead, Sid.
So I in this very beginning, can

419
00:24:18,080 --> 00:24:18,680
you hear me?
Yeah.

420
00:24:18,680 --> 00:24:21,040
I I was just laughing because
you also just said so.

421
00:24:21,680 --> 00:24:25,480
Oh, dude, I Oh my God, that
between that and right?

422
00:24:25,520 --> 00:24:27,640
Yeah, I because that's my crunch
word, right?

423
00:24:28,280 --> 00:24:30,960
I wish she would have hit me
over the head with the problem,

424
00:24:31,680 --> 00:24:33,640
like she teased it just a little
bit.

425
00:24:33,640 --> 00:24:35,880
You want to exercise, you want
to sleep, You want this.

426
00:24:35,880 --> 00:24:42,720
But like hit me over the head
with the problem of why I need 5

427
00:24:42,720 --> 00:24:46,040
hours back in my week.
Like what's the benefit of me

428
00:24:46,040 --> 00:24:48,800
getting hit me over the head
because we all experienced it?

429
00:24:49,120 --> 00:24:51,480
So hit me over the head with a
problem when you're setting it

430
00:24:51,480 --> 00:24:53,320
up.
Are you struggling with sleep?

431
00:24:53,320 --> 00:24:55,920
Do you need more time to work on
your business?

432
00:24:55,920 --> 00:24:58,680
Do you need more time to spend
with your family?

433
00:24:58,680 --> 00:25:01,280
Do you need more time for this?
Like hit me over the head with

434
00:25:01,280 --> 00:25:05,600
those problems and then go into
what the solution is.

435
00:25:05,600 --> 00:25:07,800
She she softly did it.
I wish she would have hit me

436
00:25:07,800 --> 00:25:10,080
over the head with it.
OK.

437
00:25:10,160 --> 00:25:11,800
Yeah, I would agree with you
there.

438
00:25:12,040 --> 00:25:15,440
I think it would have been
strong if she LED with the pain

439
00:25:15,440 --> 00:25:21,120
point, LED with the promise and
giving us a little tease of how

440
00:25:21,120 --> 00:25:24,000
we're going to get there.
Matt, did you want to chime in?

441
00:25:24,360 --> 00:25:27,760
I think this is where the
segment kind of thing can save

442
00:25:27,760 --> 00:25:31,840
it a little bit because she may
have a coaching methodology

443
00:25:31,840 --> 00:25:35,600
where you don't just sit down
and go, all right, what's your

444
00:25:35,600 --> 00:25:36,800
problem?
Let's go fix that.

445
00:25:37,120 --> 00:25:39,480
She might have like a, hey, how
you going?

446
00:25:39,480 --> 00:25:41,240
How's your week been?
Oh, what's been, what's been

447
00:25:41,240 --> 00:25:43,240
happening?
And that might be kind of the

448
00:25:43,240 --> 00:25:46,480
vibe she's going for here.
We don't know what to expect

449
00:25:46,600 --> 00:25:50,400
when we walk straight in and it
kind of feels like she's ramping

450
00:25:50,400 --> 00:25:54,680
up to getting ready to warm up
into the topic a little bit,

451
00:25:55,200 --> 00:25:59,800
which I think it again, for me,
it works for her, this being

452
00:25:59,800 --> 00:26:03,240
about her as much as about her
business and the advice.

453
00:26:04,040 --> 00:26:10,160
And So what I would love to see
is something tailing off from

454
00:26:10,160 --> 00:26:14,000
the intro, maybe something
custom that says like, and this

455
00:26:14,000 --> 00:26:17,000
week we're going to be talking
about how you can get five hours

456
00:26:17,040 --> 00:26:20,840
back in your week every week.
And it's going to save you a

457
00:26:20,840 --> 00:26:23,080
bunch of time.
But first, let's catch up.

458
00:26:23,120 --> 00:26:25,080
You know, music out.
Duh, duh, duh, duh.

459
00:26:25,560 --> 00:26:27,960
And then, hey, how's it going?
Yeah, you know, I'm sitting on

460
00:26:27,960 --> 00:26:30,960
my couch and catching up.
I'm having a try and staring at

461
00:26:30,960 --> 00:26:33,640
the the ocean or I can't
remember what specifically the

462
00:26:33,640 --> 00:26:39,480
ocean that the starting bit was.
But that relaxed intro with just

463
00:26:39,480 --> 00:26:42,640
like a little sentence segment
that tails off from that main

464
00:26:42,640 --> 00:26:45,920
generic intro sequence, that
tells me what to expect as a new

465
00:26:45,920 --> 00:26:49,360
listener.
And you know, your SIDS who want

466
00:26:49,360 --> 00:26:51,920
to get straight into it, they
might be like, oh, next chapter,

467
00:26:52,160 --> 00:26:53,560
let's get right into the good
stuff.

468
00:26:54,240 --> 00:26:55,800
I think.
I think the segment stuff can

469
00:26:55,800 --> 00:26:57,920
really help.
It adds a bit more work, but

470
00:26:57,960 --> 00:27:00,000
that's for me.
You have a great point.

471
00:27:00,040 --> 00:27:03,480
I think adding segments clear
places what you know what we're

472
00:27:03,480 --> 00:27:07,760
doing right now in this moment,
moving on to that next segment.

473
00:27:07,760 --> 00:27:11,480
I think that can really help
keep that audience engaged and

474
00:27:11,480 --> 00:27:14,080
understand what's going on at
the same time.

475
00:27:16,520 --> 00:27:19,120
Anyone else want to chime in
before I play you the next clip?

476
00:27:19,120 --> 00:27:20,760
And we might as well keep going
with the clips.

477
00:27:20,800 --> 00:27:24,960
Yeah, Dr., go ahead.
One of the things that I wish

478
00:27:24,960 --> 00:27:30,880
she had done is go into because
when you wrap it up, it was

479
00:27:31,280 --> 00:27:34,440
delegate some other things to
other people.

480
00:27:34,520 --> 00:27:38,360
That's how you say that.
That was basically what she had

481
00:27:38,360 --> 00:27:42,000
said.
But I wish she had gone into the

482
00:27:42,520 --> 00:27:48,560
mindset of letting stuff go.
That's that was a huge thing for

483
00:27:48,560 --> 00:27:51,320
me.
I could not when I finally

484
00:27:51,320 --> 00:27:57,640
outsourced some stuff to free my
time up, it was a huge deal.

485
00:27:58,120 --> 00:28:02,360
Just emotionally, mindset wise.
Are they going to do it better

486
00:28:02,360 --> 00:28:05,120
than me?
Should I be like a helicopter

487
00:28:05,120 --> 00:28:08,560
parent and just hover over them?
You know, are they even going to

488
00:28:08,560 --> 00:28:09,720
understand what I'm trying to
do?

489
00:28:10,160 --> 00:28:13,680
So I think I think she should
have gone into something like

490
00:28:13,680 --> 00:28:15,400
that a little bit.
OK.

491
00:28:15,440 --> 00:28:16,120
Yeah.
Thank you.

492
00:28:16,120 --> 00:28:18,720
DRI will go to Matt.
Go ahead, Matt.

493
00:28:19,280 --> 00:28:22,280
So what Dr. Just said is
actually really spot on as well,

494
00:28:22,280 --> 00:28:26,800
because I've picked up something
similar with my own podcast

495
00:28:26,800 --> 00:28:31,200
episode structure on Rethinking
Podcasting, where I spend a lot

496
00:28:31,200 --> 00:28:35,960
of time outlining what I've seen
as a problem and recognizing and

497
00:28:35,960 --> 00:28:40,120
observing what the problem is
and how to spot it, and then not

498
00:28:40,120 --> 00:28:42,360
having anything at the end to
say.

499
00:28:42,560 --> 00:28:44,040
And this is what you should do
about it.

500
00:28:44,440 --> 00:28:46,480
Mine is a more of a
philosophical take.

501
00:28:46,480 --> 00:28:49,360
So we're good at navel gazing
and not solving any problems.

502
00:28:49,880 --> 00:28:52,720
In this case, it could
definitely work and mark for

503
00:28:52,720 --> 00:28:56,480
what you played as the kind of
intro to what the episode should

504
00:28:56,480 --> 00:29:00,720
be, maybe even saying as a
marker for herself as well As

505
00:29:00,720 --> 00:29:03,160
for us.
And at the end, I'm going to

506
00:29:03,160 --> 00:29:06,120
tell you about what you need to
get those five hours back.

507
00:29:06,880 --> 00:29:10,240
And again, I'm, I think segment
is going to be my crutch word

508
00:29:10,240 --> 00:29:13,720
for this episode.
But yeah, having those segments

509
00:29:13,720 --> 00:29:15,760
in there might address the
problem for herself.

510
00:29:15,760 --> 00:29:18,440
So she gets to what Dr. wants
and what Sid wants and what

511
00:29:18,440 --> 00:29:21,160
Jonathan wants.
The solution at the end, like

512
00:29:21,160 --> 00:29:25,840
how to save those five hours?
I think I I just know that

513
00:29:25,840 --> 00:29:27,240
because I miss that all the
time.

514
00:29:27,400 --> 00:29:30,160
I'm going to fix that next.
OK.

515
00:29:30,200 --> 00:29:33,520
Thank you, Matt.
What I'll do here is keep it

516
00:29:33,520 --> 00:29:38,200
moving with the next clip and
admittedly, I don't I don't

517
00:29:38,200 --> 00:29:42,880
remember why I chose it other
than I think my point here is

518
00:29:42,880 --> 00:29:48,080
that this is, let's call it the
next segment from the first two

519
00:29:48,440 --> 00:29:51,680
pieces I've played for you.
So I think the reason I'm

520
00:29:51,680 --> 00:29:55,920
sharing this partially is to
acknowledge that now I feel like

521
00:29:55,920 --> 00:30:00,560
it's almost getting a little too
repetitive and not getting into

522
00:30:00,840 --> 00:30:04,080
the meat of the show.
So here's what I mean.

523
00:30:04,200 --> 00:30:08,720
Today's episode is really all
about opening up your brain to

524
00:30:08,720 --> 00:30:12,560
look for all the opportunities
and the areas that you can get

525
00:30:12,600 --> 00:30:16,800
back your time.
So this is something that I am

526
00:30:16,800 --> 00:30:21,600
constantly doing with my clients
because there's there's always

527
00:30:21,600 --> 00:30:26,400
this like next level that we can
get to with how we're spending

528
00:30:26,400 --> 00:30:30,080
our time, where our attention
and focus is going.

529
00:30:30,080 --> 00:30:34,280
Especially as you're stepping
more into ACEO role in your

530
00:30:34,280 --> 00:30:36,120
business and more of a
leadership role in your

531
00:30:36,120 --> 00:30:38,800
business.
We don't like you're not going

532
00:30:38,800 --> 00:30:43,640
to be spending your time on the
same things now as you will be

533
00:30:43,640 --> 00:30:48,240
when your business has doubled
in size or when you have, you

534
00:30:48,240 --> 00:30:52,280
know, brought on the next five
team members or as you're

535
00:30:52,280 --> 00:30:55,600
growing, your time is going to
be devoted to different things.

536
00:30:56,160 --> 00:31:01,280
So why not start that now?
Let's go and free up some of

537
00:31:01,280 --> 00:31:04,640
your time so that you can focus
on other things, so that you can

538
00:31:05,080 --> 00:31:09,480
devote your time to the things
that are going to create the

539
00:31:09,480 --> 00:31:12,160
reality that you're after and
the big results that you're

540
00:31:12,160 --> 00:31:14,760
after.
I almost feel like that could

541
00:31:14,760 --> 00:31:18,960
have been the second clip.
We could have gotten rid of that

542
00:31:18,960 --> 00:31:21,800
second clip altogether that I
played and gone from that

543
00:31:21,800 --> 00:31:24,560
generic intro right to the clip
I just played.

544
00:31:24,560 --> 00:31:29,480
I feel that was a little bit
more to the point and it's just

545
00:31:29,480 --> 00:31:33,280
a lot of build up to get there.
This for me was where I started

546
00:31:33,280 --> 00:31:37,520
to feel disconnected and I
almost feel like she's being too

547
00:31:37,520 --> 00:31:41,080
broad with how she's speaking on
the topic instead of directing

548
00:31:41,080 --> 00:31:43,440
it directly towards her ideal
person.

549
00:31:43,920 --> 00:31:46,840
Like, and knowing the language
that her ideal person is going

550
00:31:46,840 --> 00:31:50,720
to use and really focusing in on
it 'cause it, it just felt very

551
00:31:50,720 --> 00:31:53,040
broad.
Like this is what you know, so

552
00:31:53,040 --> 00:31:55,960
many people have this problem
and this and that it it needed

553
00:31:55,960 --> 00:31:59,680
to be laser focused in my
opinion at this point in the

554
00:31:59,680 --> 00:32:02,040
show.
Yeah, I noticed, and I do this

555
00:32:02,040 --> 00:32:05,480
too sometimes when we say things
like, yeah, so many people deal

556
00:32:05,480 --> 00:32:08,480
with this.
Sometimes I think we're doing

557
00:32:08,480 --> 00:32:14,000
that as hosts to help the
audience identify with the

558
00:32:14,000 --> 00:32:18,680
problem or the pain point.
And instead, instead of just

559
00:32:18,680 --> 00:32:22,480
getting into it, sharing a
specific example of a pain

560
00:32:22,480 --> 00:32:26,440
point, of what that pain point
is, so that they can really feel

561
00:32:26,440 --> 00:32:28,600
that.
I hope I'm making sense there.

562
00:32:28,600 --> 00:32:31,280
I Yeah.
But I and I am with you there,

563
00:32:31,280 --> 00:32:32,880
Jonathan.
I'm going to keep it moving and

564
00:32:32,880 --> 00:32:36,800
go to Sid.
I meant to say this earlier, I

565
00:32:36,800 --> 00:32:39,760
don't think she needs to say the
episode number in the beginning.

566
00:32:39,760 --> 00:32:43,120
Welcome to episode 42.
She does it in episode 45.

567
00:32:43,120 --> 00:32:44,360
I don't think she's to say the
number.

568
00:32:44,520 --> 00:32:47,480
That's just my opinion.
But Jonathan, I think hit it on

569
00:32:47,480 --> 00:32:53,000
the head with it's too vague and
she said open up your mind.

570
00:32:53,560 --> 00:32:58,360
And what does that mean again,
come at me with the challenge,

571
00:32:58,360 --> 00:33:00,200
come at me with the problem that
I'm having.

572
00:33:00,200 --> 00:33:04,560
So I think she this she's
sitting on a gold mine.

573
00:33:05,200 --> 00:33:08,720
What I mean by that is she's got
she knows who her customer is.

574
00:33:09,040 --> 00:33:13,600
She knows what they do and she
knows their pain points because

575
00:33:13,600 --> 00:33:16,800
she is one of them.
So many times when we create

576
00:33:16,800 --> 00:33:19,400
content, that's who we're
talking to our younger self.

577
00:33:19,920 --> 00:33:23,200
So she knows the problems.
But I think she could benefit

578
00:33:23,200 --> 00:33:26,800
from a bit more deep dive
research into the real problems

579
00:33:26,800 --> 00:33:30,720
that her ideal client is having.
And rather than tell me to open

580
00:33:30,720 --> 00:33:35,720
up my mind and get ready to find
the ways to save time in my

581
00:33:35,720 --> 00:33:40,040
week, tell me what I can do,
Like just again, it's like I

582
00:33:40,040 --> 00:33:42,000
said this earlier, just hit me
with the problem.

583
00:33:42,000 --> 00:33:43,800
Hit, hit, put it in front of my
face.

584
00:33:43,800 --> 00:33:46,840
Because if I'm having that
problem, I'm going to go, oh,

585
00:33:46,840 --> 00:33:49,240
wow.
Because it's entrepreneurs.

586
00:33:49,400 --> 00:33:54,760
So many times we don't know the
things that we're doing that are

587
00:33:54,760 --> 00:33:57,800
wasting time because we're
working on it, We're working in

588
00:33:57,800 --> 00:33:59,160
our business.
So we have to do this.

589
00:33:59,160 --> 00:34:01,720
We have to do that.
And we don't realize the areas

590
00:34:01,720 --> 00:34:05,240
where we can save time and
energy and be more productive

591
00:34:05,400 --> 00:34:08,480
with it because we're so
involved in doing it.

592
00:34:08,600 --> 00:34:11,280
I hope that makes sense, Mark.
Yeah, it does make sense.

593
00:34:11,280 --> 00:34:12,040
Thank you.
Sid.

594
00:34:12,440 --> 00:34:16,960
Did anyone else want to comment
on this portion or maybe

595
00:34:16,960 --> 00:34:19,040
something else?
As far as you know, we've been

596
00:34:19,040 --> 00:34:23,600
listening now, so maybe there's
some audio quality suggestions

597
00:34:23,600 --> 00:34:28,960
or kudos for the overall audio
quality of this show.

598
00:34:29,280 --> 00:34:35,600
Phil, I want to ask you, do you
use Adobe Podcast Enhancement

599
00:34:35,600 --> 00:34:41,280
tool?
No I don't, I use podcast AI for

600
00:34:41,320 --> 00:34:47,960
90% of the editing and yes I
realize the breath marks are

601
00:34:47,960 --> 00:34:52,760
prevalent and I am working on
getting her to step slightly

602
00:34:52,760 --> 00:34:55,040
back from the microphones for
the breathing.

603
00:34:55,480 --> 00:34:57,520
Editing it in post takes a lot
of time.

604
00:34:57,520 --> 00:34:59,160
Oh, yeah.
Oh, yeah, it does.

605
00:34:59,440 --> 00:35:05,200
I will admit, I when I was first
listening to it, I wasn't quite,

606
00:35:05,200 --> 00:35:07,080
I wasn't really noticing the
breaths.

607
00:35:07,080 --> 00:35:11,800
And then I think I saw from Matt
sent his feedback and I saw him

608
00:35:11,800 --> 00:35:14,400
comment on the breaths.
And once I saw that comment,

609
00:35:15,160 --> 00:35:19,360
then I got sensitive to it.
So I think sometimes we get

610
00:35:19,360 --> 00:35:21,960
really sensitive to it.
Again, as podcasters and

611
00:35:21,960 --> 00:35:25,760
producers of our podcasts, we
get sensitive to that stuff.

612
00:35:25,760 --> 00:35:30,280
I sometimes will stop and pause
and ask myself, are are the

613
00:35:30,280 --> 00:35:34,880
masses really focusing on that
or is that more just me and my

614
00:35:34,880 --> 00:35:37,720
podcaster ear?
I'm not saying one thing or the

615
00:35:37,720 --> 00:35:38,600
other.
I'm just saying that's a

616
00:35:38,600 --> 00:35:42,960
question I ask myself sometime.
Yeah, I have that problem too.

617
00:35:43,440 --> 00:35:46,120
Yeah, Matt wants to chime in.
Let's check in with him.

618
00:35:46,120 --> 00:35:47,920
Go ahead, Matt.
Yeah, you've called me out now,

619
00:35:47,920 --> 00:35:49,960
so I feel like I should probably
account for.

620
00:35:49,960 --> 00:35:53,040
Well, Phil said it too.
Just before context, I wasn't

621
00:35:53,040 --> 00:35:56,200
sure if I could come today, so
I'd sent you both my notes in

622
00:35:56,200 --> 00:35:57,640
the case that I couldn't be
present.

623
00:35:57,920 --> 00:36:01,480
And the, the breaths thing, like
I think my notes specifically

624
00:36:01,480 --> 00:36:03,480
was I think they need to go,
yes.

625
00:36:03,640 --> 00:36:07,360
And breaths can be very
deliberate in the way that I

626
00:36:07,360 --> 00:36:09,800
address them usually.
Like it's so annoying to get rid

627
00:36:09,800 --> 00:36:12,080
of with a decent gait.
And as long as they're quiet

628
00:36:12,080 --> 00:36:15,360
enough, it's fine.
But it's not necessarily a

629
00:36:15,360 --> 00:36:20,120
matter of getting rid of them.
It's if they add value to me.

630
00:36:21,160 --> 00:36:24,800
So it got to a point eventually
where I don't think the breaths

631
00:36:24,800 --> 00:36:29,240
were adding much value.
But at the same time, again, my

632
00:36:29,240 --> 00:36:32,720
whole shtick about this is that
it's her podcast and it's her.

633
00:36:32,720 --> 00:36:38,000
So if she's a breather, then
that's, you know, that's fine.

634
00:36:38,520 --> 00:36:43,040
I think overall the breaths
wouldn't have been as harsh if

635
00:36:43,200 --> 00:36:47,640
perhaps the AI processing wasn't
as lower frequency heavy.

636
00:36:47,800 --> 00:36:51,360
I think that's the the biggest
thing that I have with the

637
00:36:51,360 --> 00:36:55,040
processing is that it's just,
it's too gamery.

638
00:36:55,200 --> 00:36:58,640
I'd say a lot of the gaming
frequency advice is just just

639
00:36:58,640 --> 00:37:01,520
boost the low end and make it
sound as bassy as possible.

640
00:37:01,520 --> 00:37:05,320
Like a microphone is sitting
just behind your teeth in terms

641
00:37:05,320 --> 00:37:10,440
of proximity to your larynx and
it's she doesn't need that.

642
00:37:10,440 --> 00:37:13,280
I think the the sparkle in her
voice needs to be accentuated a

643
00:37:13,280 --> 00:37:16,520
little bit more, but those
breaths sound a lot harsher

644
00:37:16,760 --> 00:37:21,880
simply for what the AI has done.
So I actually ducked out for

645
00:37:21,880 --> 00:37:26,040
like 2 minutes and put you guys
on mute to do a processing of

646
00:37:26,040 --> 00:37:29,960
her audio again for what I would
prefer from what was available

647
00:37:29,960 --> 00:37:33,520
in the thing, just to lighten
that bass a little bit and to

648
00:37:33,520 --> 00:37:35,200
remove the breaths where I
could.

649
00:37:35,560 --> 00:37:38,480
I'll send it to you in a SEC.
Mark, in the case that you do

650
00:37:38,480 --> 00:37:40,240
want to play it and see if
there's a comparison.

651
00:37:40,360 --> 00:37:42,360
But in short, there is a place
for breaths.

652
00:37:42,360 --> 00:37:45,560
I think higher frequency bump
and a lower frequency removal

653
00:37:45,560 --> 00:37:49,680
might help to deaccentuate them
in the case that they're there.

654
00:37:50,240 --> 00:37:54,880
And the last thing, thinking
about breaths, is that just like

655
00:37:54,880 --> 00:37:58,600
a crutch word like an and or an
arm, if it's just filling what

656
00:37:58,600 --> 00:38:02,800
would otherwise be space for the
person listening and adjusting

657
00:38:02,800 --> 00:38:06,080
that value, then I think it has
to go.

658
00:38:06,080 --> 00:38:09,760
And I think for her it should go
like she wants you to think

659
00:38:09,760 --> 00:38:13,040
about things.
And if someone was breathing in

660
00:38:13,040 --> 00:38:16,800
your ear just after they told
you to think deeply about a

661
00:38:16,800 --> 00:38:20,560
thing she's just said, it
probably doesn't create the

662
00:38:20,560 --> 00:38:22,080
mental space that you want it
to.

663
00:38:22,960 --> 00:38:25,640
And I think deliberate silence
is a great way for people to

664
00:38:25,640 --> 00:38:28,240
just sit back on a thought and
think about it.

665
00:38:28,440 --> 00:38:30,760
So it's a very considered, get
rid of the breaths.

666
00:38:30,760 --> 00:38:33,880
It's not a, it's not a hey, I
hate that because I'm a podcast

667
00:38:33,880 --> 00:38:37,280
producer, rah, rah, rah.
But yeah, that's my count.

668
00:38:37,520 --> 00:38:41,640
I'm with you there and Phil is
giving you some applause as

669
00:38:41,640 --> 00:38:43,480
well.
Yeah, And thank you, Matt.

670
00:38:43,480 --> 00:38:47,960
I appreciate your feedback
because what I'm appreciating is

671
00:38:47,960 --> 00:38:51,520
the fact that we're also giving
some technical advice on top of

672
00:38:51,520 --> 00:38:54,960
strategic advice.
I think that's something that

673
00:38:54,960 --> 00:38:58,320
maybe we don't do enough of when
we're having other conversations

674
00:38:58,320 --> 00:39:01,080
on the podcasting morning chat.
So that's really helpful.

675
00:39:01,080 --> 00:39:04,840
I appreciate it.
Matt, I want to play another

676
00:39:04,840 --> 00:39:08,800
clip.
This one I think I pulled mainly

677
00:39:08,800 --> 00:39:13,160
to because she gets she starts
to talk about storytelling.

678
00:39:13,160 --> 00:39:16,680
She literally says, I have a
story I want to tell you about a

679
00:39:16,680 --> 00:39:19,400
client.
And I think storytelling is an

680
00:39:19,400 --> 00:39:22,280
important aspect of an
evaluation.

681
00:39:22,280 --> 00:39:24,880
So let me play this clip for you
and let's talk about it on the

682
00:39:24,880 --> 00:39:27,560
other side.
To really like hit this home, I

683
00:39:27,560 --> 00:39:32,480
want to give you one example
from one client that went and

684
00:39:32,480 --> 00:39:39,160
freed up five hours of her week
like like that by making one

685
00:39:39,200 --> 00:39:41,480
tiny shift, she was able to do
this.

686
00:39:41,480 --> 00:39:46,080
And I find like many of my
clients do this and they have

687
00:39:46,120 --> 00:39:48,280
it.
They're all different examples,

688
00:39:48,280 --> 00:39:51,640
all different ways.
So the path for you to get the

689
00:39:51,640 --> 00:39:54,480
there for yourself might look
different.

690
00:39:54,880 --> 00:39:58,800
It will guaranteed look
different but my point in

691
00:39:58,800 --> 00:40:03,200
sharing is to get your brain
thinking how can I?

692
00:40:04,320 --> 00:40:06,880
Free up some of my time.
What do I need to let go of?

693
00:40:06,880 --> 00:40:11,360
What needs to shift for me?
So what I would for said, so I'm

694
00:40:11,360 --> 00:40:14,240
going to take a shot.
I put it in the chat anytime we

695
00:40:14,240 --> 00:40:17,280
start with.
So we should take a shot of a

696
00:40:17,280 --> 00:40:20,600
virtual shot.
I'm not literally speaking.

697
00:40:20,720 --> 00:40:23,200
Well, I guess depends on where
you are and what time it is

698
00:40:23,200 --> 00:40:27,160
right now.
I think that I would have liked

699
00:40:27,160 --> 00:40:33,760
her to have actually just jumped
into the story without all of

700
00:40:33,760 --> 00:40:37,520
that set up.
I want to, I want to hear the

701
00:40:37,520 --> 00:40:40,960
story.
I want to start being pulled in.

702
00:40:41,120 --> 00:40:45,520
I want the scene set.
I want to feel the I want to

703
00:40:45,520 --> 00:40:48,280
feel the character in the story
that she's telling.

704
00:40:48,280 --> 00:40:50,560
I want to, I want to relate to
that person.

705
00:40:51,480 --> 00:40:55,320
I think, again, sometimes we
feel as hosts that we have to be

706
00:40:55,320 --> 00:40:59,840
literal.
And I think we can sometimes, if

707
00:40:59,840 --> 00:41:03,200
we know how to tell a story, I
think we can rely on the story

708
00:41:03,200 --> 00:41:06,600
itself to get that message
across.

709
00:41:06,600 --> 00:41:09,560
And then once we've told the
story to make sure the message

710
00:41:09,560 --> 00:41:13,640
got across, we wrap it up with
those points.

711
00:41:13,640 --> 00:41:15,320
We want to make sure to make
that.

712
00:41:15,320 --> 00:41:18,320
We want to make sure they walk
away with Jonathan.

713
00:41:18,320 --> 00:41:20,600
I know you are big on
storytelling.

714
00:41:20,600 --> 00:41:25,600
Any thoughts around this?
Well, 100% agree with what you

715
00:41:25,600 --> 00:41:28,240
said there.
And I think that one thing that

716
00:41:28,240 --> 00:41:31,800
I actually, I do this myself, I
start to say, I'm going to tell

717
00:41:31,800 --> 00:41:36,000
you a story about this.
And I was reminded in my prep

718
00:41:36,000 --> 00:41:39,880
for Empowered podcasting to not
say that because people

719
00:41:39,880 --> 00:41:42,520
understand that you're telling a
story when you start telling the

720
00:41:42,520 --> 00:41:45,920
story.
So just jump into the story and

721
00:41:46,160 --> 00:41:49,280
even don't even necessarily say
these are the point points from

722
00:41:49,280 --> 00:41:51,920
the story.
I want you to know, just talk

723
00:41:51,920 --> 00:41:55,840
about the points so that you're
not your audience gets that

724
00:41:55,840 --> 00:41:58,760
you're telling a story.
And I, I, I wanted to hear the

725
00:41:58,760 --> 00:42:01,280
story.
And I think the story could have

726
00:42:01,280 --> 00:42:06,040
provided the details necessary
to tell me how to actually do

727
00:42:06,320 --> 00:42:08,960
what you wanted to tell us to do
at the beginning of this

728
00:42:08,960 --> 00:42:11,120
episode.
So yeah.

729
00:42:11,760 --> 00:42:12,920
Take a shot.
Just sit.

730
00:42:12,920 --> 00:42:19,400
So yeah, I mean, it's think
about it, when we go to a movie

731
00:42:19,400 --> 00:42:24,240
or AT or watch ATV show, they're
not telling us the struggle.

732
00:42:24,240 --> 00:42:28,280
They're showing it to us.
We're watching the main

733
00:42:28,280 --> 00:42:31,000
character go through the
journey.

734
00:42:31,840 --> 00:42:36,240
They're not telling us, OK, this
is what you know, OK, this is a

735
00:42:36,240 --> 00:42:41,720
struggle with that the person
has with their family and this

736
00:42:41,720 --> 00:42:43,960
is how they're going to get
through it right there.

737
00:42:43,960 --> 00:42:47,720
No, we're watching it unfold.
I was just going to say, and

738
00:42:47,720 --> 00:42:50,120
that's not easy to do.
My talent coach helps me with

739
00:42:50,120 --> 00:42:52,360
that all the time.
He always says, Ralph, just say

740
00:42:52,360 --> 00:42:54,640
what you want to say.
Don't lead up to it so much.

741
00:42:55,000 --> 00:42:57,400
Just say it.
But as a podcaster, you know

742
00:42:57,400 --> 00:43:01,480
it's easy to fall back on, you
know, setting a table too much.

743
00:43:03,000 --> 00:43:05,920
Yeah, I agree with you
absolutely.

744
00:43:06,400 --> 00:43:10,320
Anyone else want to chime in?
I just kind of stuck in here.

745
00:43:10,320 --> 00:43:13,560
Hey, everybody.
We always try to overqualify

746
00:43:13,560 --> 00:43:16,560
stuff, like we have to explain
everything.

747
00:43:17,080 --> 00:43:20,800
And sometimes, you know, silence
is golden In Toastmasters, they

748
00:43:20,800 --> 00:43:23,960
talk about that a lot, whether
it's a podcasting or anything

749
00:43:23,960 --> 00:43:26,000
like that.
Sometimes you just have to have

750
00:43:26,000 --> 00:43:29,120
that pregnant pause.
And it really solves a lot of

751
00:43:29,120 --> 00:43:31,440
problems, though.
Don't qualify, Just get right to

752
00:43:31,440 --> 00:43:32,840
it.
Yeah, thank you.

753
00:43:32,840 --> 00:43:37,240
Drawing, allowing the audience
to draw their own conclusions

754
00:43:37,240 --> 00:43:42,400
can be way more empowering for
them than us just spoon feeding

755
00:43:42,400 --> 00:43:44,040
it to them.
But sometimes I think people do

756
00:43:44,040 --> 00:43:46,800
that because they're nervous.
And I think that's the biggest

757
00:43:46,800 --> 00:43:48,920
thing.
And when you do have that,

758
00:43:49,240 --> 00:43:51,120
again, I call it that pregnant
pause.

759
00:43:51,280 --> 00:43:55,440
It gives you time to think and
say what you want to say.

760
00:43:55,800 --> 00:43:57,840
And I think that's that's one of
the things that we all have to

761
00:43:57,840 --> 00:44:00,080
kind of remember.
Agreed.

762
00:44:00,800 --> 00:44:03,440
And by the way, I wanted to say
something because I wasn't sure

763
00:44:03,440 --> 00:44:06,880
of the meaning behind something
Jonathan had said about, you

764
00:44:06,880 --> 00:44:08,320
know, just getting right to the
story.

765
00:44:08,320 --> 00:44:11,520
And I know I said something
similar, but I personally don't

766
00:44:11,520 --> 00:44:16,040
have a problem with you as the
host, literally starting by

767
00:44:16,040 --> 00:44:19,720
saying I've got a story to tell
you about a client that

768
00:44:19,720 --> 00:44:22,280
struggled with managing her
time.

769
00:44:22,800 --> 00:44:26,120
I don't mind that kind of setup.
And then I want you to just get

770
00:44:26,120 --> 00:44:28,360
right into it.
All right, I'm going to keep it

771
00:44:28,360 --> 00:44:30,080
moving out.
Let me play this next clip.

772
00:44:30,080 --> 00:44:34,200
It's more from the story.
And then let's take the last 10

773
00:44:34,200 --> 00:44:37,080
minutes or so to talk a little
bit about her branding, her

774
00:44:37,080 --> 00:44:41,880
strategy around that, etcetera.
For my clients and how this

775
00:44:41,880 --> 00:44:46,920
worked specifically for her is
she has employees working for

776
00:44:46,920 --> 00:44:51,240
her.
Each everyday employee she had

777
00:44:51,240 --> 00:44:55,560
delegated out work and every day
one of her employees was coming

778
00:44:55,560 --> 00:44:59,000
to her with questions.
Yes, of course you are going to

779
00:44:59,000 --> 00:45:03,480
have to field questions as a
business owner, but there are

780
00:45:03,480 --> 00:45:08,040
very different ways that that
kind of look.

781
00:45:08,840 --> 00:45:12,920
And when we got into the nitty
gritty specifics like as I was

782
00:45:12,920 --> 00:45:15,400
coaching her through this, she
was explaining, OK, well this is

783
00:45:15,400 --> 00:45:17,760
what happens and this is the
conversations that we have.

784
00:45:18,280 --> 00:45:23,320
And one of the things that I,
that I noticed was how she was

785
00:45:23,320 --> 00:45:29,080
responding to these questions is
she was helping to solve the

786
00:45:29,080 --> 00:45:35,440
problem rather than empowering
her employee to say to

787
00:45:35,720 --> 00:45:39,920
essentially coach her employee
to be like, how do you think you

788
00:45:39,920 --> 00:45:42,720
would handle this?
Like what do you think the

789
00:45:42,720 --> 00:45:43,680
answer is?
What?

790
00:45:43,680 --> 00:45:47,320
How do you think you could
resolve this and essentially

791
00:45:47,360 --> 00:45:52,120
making the employee go through
that problem solving phase?

792
00:45:53,080 --> 00:45:56,840
Here, I think that the story
missed the mark a little bit

793
00:45:57,080 --> 00:46:01,480
because it was told in, or at
least so far it's being told in

794
00:46:01,640 --> 00:46:04,440
broad strokes.
Give me the story.

795
00:46:04,800 --> 00:46:08,040
Walk me through the scenario.
I want to get to know the

796
00:46:08,040 --> 00:46:14,360
characters in the story.
Help me relate to the client

797
00:46:14,360 --> 00:46:17,720
that you're talking about.
I want to be in her shoes.

798
00:46:18,160 --> 00:46:22,280
I want to feel it, but I think
this is another trap that we

799
00:46:22,280 --> 00:46:26,440
fall in where when we start to
tell stories as podcasters, I

800
00:46:26,440 --> 00:46:29,640
think sometimes we're afraid
that we're giving too many

801
00:46:29,640 --> 00:46:33,040
details and we want to try to
get right to the value, right to

802
00:46:33,040 --> 00:46:36,320
the points.
But I think that there's a happy

803
00:46:36,320 --> 00:46:40,040
medium.
I think that it's helpful to

804
00:46:40,040 --> 00:46:42,720
give me some of those details.
Tell me who the client's name

805
00:46:42,720 --> 00:46:45,240
is, even if you have to make it
up if you want to protect their

806
00:46:45,240 --> 00:46:47,160
privacy, or just give me their
first name.

807
00:46:47,720 --> 00:46:52,120
I want to know some details to
really connect to the story,

808
00:46:52,480 --> 00:46:57,520
connect to the struggle so that
I can relate to it, and then my

809
00:46:57,520 --> 00:47:01,640
ears are perked when you're
going to give me some solutions.

810
00:47:03,960 --> 00:47:06,480
Does anyone agree, disagree, or
have any other points?

811
00:47:06,960 --> 00:47:09,520
I agree, Mark, and I think this
is one of those opportunities

812
00:47:09,520 --> 00:47:14,080
where as a coach, the story that
you're sharing to teach the

813
00:47:14,080 --> 00:47:18,440
lesson doesn't have to be 100%
grounded in in the facts of it.

814
00:47:18,720 --> 00:47:23,200
You can take, you know, parts
from your stories that work to

815
00:47:23,200 --> 00:47:26,560
really illustrate the point and
give the details of it.

816
00:47:26,800 --> 00:47:29,240
Again, you don't want to use the
client's name, that's fine.

817
00:47:29,240 --> 00:47:32,760
But you know, I was really, I
was working with Becky and she

818
00:47:32,920 --> 00:47:37,240
went and spoke with Beth about,
you know, whatever it is, you

819
00:47:37,240 --> 00:47:40,120
know, this problem.
And she instead of solving,

820
00:47:40,480 --> 00:47:43,040
instead of giving her the ways
to solve the problem, she solved

821
00:47:43,040 --> 00:47:46,400
it for like.
Just giving us the details would

822
00:47:46,400 --> 00:47:49,400
have been so much more useful in
my opinion.

823
00:47:50,160 --> 00:47:52,360
Thank you, Jonathan.
Ralph, do you want to chime in?

824
00:47:53,080 --> 00:47:55,280
Yeah.
What I was going to say is think

825
00:47:55,280 --> 00:47:58,360
about it, the story with the end
goal in mind, what are you

826
00:47:58,360 --> 00:48:01,480
trying to teach?
And if you have to embellish

827
00:48:01,480 --> 00:48:03,800
that a little bit, if you have
to make the edges look a little

828
00:48:03,800 --> 00:48:07,360
fancier, if you're getting to a
point you're trying to make a

829
00:48:07,360 --> 00:48:09,760
point with it, make sure the
story leads it there.

830
00:48:10,840 --> 00:48:13,280
Thank you, Ralph.
Sid, I see you were agreeing.

831
00:48:13,280 --> 00:48:14,720
Did you want to also add
something?

832
00:48:15,040 --> 00:48:18,600
I wonder because I was listening
to it, I didn't pick this up.

833
00:48:18,600 --> 00:48:21,880
When I listened to it the first
time that I was listening to

834
00:48:21,880 --> 00:48:25,000
your clip, I picked it up.
She's not telling us her

835
00:48:25,000 --> 00:48:28,280
client's story.
She's telling us her story.

836
00:48:28,680 --> 00:48:32,320
She's telling us the story of
how she solved her customers

837
00:48:32,320 --> 00:48:34,880
problem.
She's selling to us.

838
00:48:35,400 --> 00:48:38,920
And as a coach, I understand the
value of showcasing your skills

839
00:48:39,200 --> 00:48:41,960
so that people can hire you,
especially in a platform like a

840
00:48:41,960 --> 00:48:45,600
podcast, right?
You want it to attract people.

841
00:48:45,720 --> 00:48:49,400
But she's not telling us the
story of Becky as Jonathan T's

842
00:48:49,400 --> 00:48:51,800
Jonathan's term.
She's actually telling us her

843
00:48:51,800 --> 00:48:54,800
story of how she solved her
customers problem.

844
00:48:54,800 --> 00:48:57,040
And I think there's a big
distinction and a big difference

845
00:48:57,040 --> 00:48:59,280
there.
And now as I was listening to

846
00:48:59,280 --> 00:49:02,720
it, I felt like she was selling
to me, like, I can do this for

847
00:49:02,720 --> 00:49:05,960
you too.
So there's probably a better way

848
00:49:05,960 --> 00:49:09,040
to, as everybody has said, to
restructure the story a little

849
00:49:09,040 --> 00:49:12,120
bit, to embellish the story a
little bit to make the story

850
00:49:12,120 --> 00:49:15,520
more powerful.
I can appreciate that, Sid.

851
00:49:15,520 --> 00:49:19,360
I didn't personally feel like I
was being sold to, but I felt

852
00:49:19,360 --> 00:49:22,360
like something was missing.
Something felt a little empty to

853
00:49:22,360 --> 00:49:25,400
me there.
I'm curious and OK, Jonathan in

854
00:49:25,400 --> 00:49:27,320
the chat.
Wow, pick up Sid.

855
00:49:27,320 --> 00:49:28,520
What?
What did you mean, Jonathan?

856
00:49:28,720 --> 00:49:30,560
Good pick up Sid.
Pick up Sid.

857
00:49:30,600 --> 00:49:32,560
Yeah.
I left words out so I clearly

858
00:49:32,600 --> 00:49:36,640
can't think this morning.
Yeah, sometimes, again, in Sid's

859
00:49:36,640 --> 00:49:41,320
case, he has his business hat
on, his coach's hat on.

860
00:49:41,320 --> 00:49:44,280
And so, you know, he can see,
see that approach.

861
00:49:44,280 --> 00:49:47,800
That's what's happening there.
I would one, I'm just saying, I

862
00:49:47,800 --> 00:49:52,320
wonder if a typical audience
member, an average audience

863
00:49:52,480 --> 00:49:56,480
member would pick up on that too
or would feel that way too.

864
00:49:56,640 --> 00:49:59,160
Just a thought.
All right, You know what, I know

865
00:49:59,160 --> 00:50:01,240
I said I want to do the
branding, but being that we have

866
00:50:01,240 --> 00:50:04,640
5 minutes left, what we might do
is dig in a little bit to the

867
00:50:04,640 --> 00:50:08,480
branding tomorrow, since
tomorrow we have also wins to

868
00:50:08,480 --> 00:50:10,360
do.
So usually we need, you know

869
00:50:10,360 --> 00:50:13,400
about, we like to have around 30
minutes of podcasting

870
00:50:13,400 --> 00:50:15,680
discussion, so maybe we'll dig
into the branding stuff.

871
00:50:15,680 --> 00:50:18,680
But I do have another clip I
want to play before I do.

872
00:50:18,680 --> 00:50:19,960
Sid, did you have something
else?

873
00:50:20,160 --> 00:50:25,920
Before you close the show today
I would love for Phil to share

874
00:50:25,920 --> 00:50:30,520
with us what for his perspective
what it was like being part of

875
00:50:30,520 --> 00:50:33,880
this conversation because it's
his client and brought it for

876
00:50:33,880 --> 00:50:35,880
she joined us for just a few
minutes in the beginning.

877
00:50:35,880 --> 00:50:37,280
I should love to hear his
perspective.

878
00:50:37,480 --> 00:50:40,240
This is the third time we've
done it last week we had the

879
00:50:40,240 --> 00:50:43,240
actual host there with us for
most of us.

880
00:50:43,240 --> 00:50:45,400
So I just would be curious this
feels thoughts about.

881
00:50:45,720 --> 00:50:49,600
This, I appreciate that, Sid.
I actually want to skip what I

882
00:50:49,600 --> 00:50:52,000
was just about to do and go
right to that.

883
00:50:52,040 --> 00:50:55,600
I think that's a great way to
wrap up this part of the whole,

884
00:50:55,600 --> 00:50:58,280
this part of the conversation.
So Phil, yeah.

885
00:50:58,280 --> 00:51:01,440
What what say you as the
producer listening in to all

886
00:51:01,440 --> 00:51:03,640
this?
And, and also maybe you want to

887
00:51:03,640 --> 00:51:05,400
just share?
Yeah, she was here for a few

888
00:51:05,400 --> 00:51:07,320
minutes and had to go.
You can share a little bit about

889
00:51:07,440 --> 00:51:09,720
why she had to just jump out
like that.

890
00:51:10,880 --> 00:51:15,320
But yeah, go for it. 1st I want
to thank everybody who provided

891
00:51:15,360 --> 00:51:19,360
feedback.
I can do 100% I appreciated it.

892
00:51:19,720 --> 00:51:24,200
I know my client did because she
did message me when she left

893
00:51:24,200 --> 00:51:29,000
saying this is great, I have to
listen back to it, but I have to

894
00:51:29,000 --> 00:51:32,360
get the kids ready for school.
So it's early for us.

895
00:51:32,360 --> 00:51:34,400
So she's getting her kids ready
for school.

896
00:51:34,840 --> 00:51:38,440
But I know she appreciated it.
She's going to get a lot of the

897
00:51:38,440 --> 00:51:42,320
feedback and take it to heart
because she does genuinely want

898
00:51:42,320 --> 00:51:46,840
to improve being a podcaster.
So I thank you so much for it.

899
00:51:47,040 --> 00:51:51,120
A lot of this is great for her
so that you know she is a

900
00:51:51,200 --> 00:51:53,520
speaker.
She does do speaking.

901
00:51:53,520 --> 00:51:57,320
So if you do hear some of the
hitch in there or some of her

902
00:51:57,320 --> 00:52:00,800
stories sound like they're pitch
esque, it's generally because

903
00:52:00,800 --> 00:52:04,040
she does do speaking gigs.
So she does speak on stage a

904
00:52:04,040 --> 00:52:06,520
lot.
So there's some of that in it.

905
00:52:06,520 --> 00:52:09,640
But I know she will greatly
appreciate this because all the

906
00:52:09,640 --> 00:52:13,760
feedback has been very, very
constructive and helping her

907
00:52:13,760 --> 00:52:16,320
become a better one.
And I thoroughly enjoyed this

908
00:52:16,320 --> 00:52:19,360
and I'm looking forward to
bringing more of my clients and

909
00:52:19,360 --> 00:52:22,040
podcasts on here so that I can
get more advice to help them

910
00:52:22,040 --> 00:52:23,680
grow.
Thank you, Phil.

911
00:52:23,680 --> 00:52:28,400
And yeah, it's funny, as podcast
producers, sometimes, after

912
00:52:28,400 --> 00:52:33,920
working with clients for a
while, sometimes you give advice

913
00:52:34,040 --> 00:52:37,440
or direction and they don't
always want to take it.

914
00:52:38,760 --> 00:52:42,480
And I think what we've provided
here is a space also for us

915
00:52:42,480 --> 00:52:47,000
producers to give our clients an
opportunity to hear some of that

916
00:52:47,000 --> 00:52:51,520
advice from someone else.
I think sometimes that will help

917
00:52:51,520 --> 00:52:54,480
it drive home.
It's almost like the scenario

918
00:52:54,480 --> 00:52:56,240
I'm coming up with in my head
right now.

919
00:52:56,240 --> 00:53:00,960
It's almost like you give your
kid advice, maybe they take it

920
00:53:01,120 --> 00:53:04,920
or maybe it falls on deaf ears,
but then they hear it from

921
00:53:04,920 --> 00:53:08,800
someone else and they're they
have a big epiphany.

922
00:53:08,800 --> 00:53:11,880
They have a big aha moment.
And I think that can apply to us

923
00:53:11,880 --> 00:53:14,680
as adults too.
Dr. Did you want to say

924
00:53:14,680 --> 00:53:18,320
something?
Just remember that how many

925
00:53:18,320 --> 00:53:22,720
times do we actually ask for
feedback from our audience and

926
00:53:22,720 --> 00:53:26,240
don't get it?
We don't get a single word.

927
00:53:26,520 --> 00:53:32,000
So I'm hoping that this will
take the place of, you know, all

928
00:53:32,000 --> 00:53:36,520
the feedback that we're, we ask
our audiences of and we never

929
00:53:36,520 --> 00:53:39,000
get any of it.
Yeah, agreed.

930
00:53:39,280 --> 00:53:40,880
And Matt, did you want to add
something?

931
00:53:41,160 --> 00:53:43,080
Dear, put something useful in.
I was just going to make an

932
00:53:43,080 --> 00:53:45,720
analogy to telling kids not to
eat too much candy.

933
00:53:45,720 --> 00:53:48,400
And you don't necessarily get a
stomach ache if you don't fix

934
00:53:48,400 --> 00:53:51,080
your podcast up.
So this is incredibly valuable

935
00:53:52,480 --> 00:53:54,520
post Halloween.
Yes, thank you.

936
00:53:55,400 --> 00:53:56,760
Final thoughts.
Go ahead, Alex.

937
00:53:56,800 --> 00:54:00,960
I think it's really amazing that
the show has evolved into this

938
00:54:01,160 --> 00:54:04,840
because I think this is what
this is what contact creators,

939
00:54:05,080 --> 00:54:09,280
podcasters need the most is
whether it's something that

940
00:54:09,280 --> 00:54:12,760
they're, you know, affirming
what they're doing well and

941
00:54:12,760 --> 00:54:17,040
maybe tweaking some things
because it's a very lonely hobby

942
00:54:17,040 --> 00:54:21,280
profession and you just don't
know.

943
00:54:21,680 --> 00:54:25,000
I know when people come up here,
I mean, it takes a lot of guts

944
00:54:25,000 --> 00:54:27,480
to have somebody review your
podcast.

945
00:54:27,800 --> 00:54:29,600
And you know, I've been
listening to the show.

946
00:54:29,600 --> 00:54:32,400
I know I haven't been on as
much, but I've been listening to

947
00:54:32,400 --> 00:54:35,120
it.
And it's hard on both ends

948
00:54:35,400 --> 00:54:37,560
because you don't want to be you
want to be respectful and

949
00:54:37,560 --> 00:54:39,360
everything else.
But at the end of the day, I

950
00:54:39,360 --> 00:54:42,800
think this is a great direction
because there's just so much

951
00:54:42,800 --> 00:54:45,280
content.
And just because it's content

952
00:54:45,280 --> 00:54:46,640
doesn't mean that it's always
good.

953
00:54:46,920 --> 00:54:51,440
But at the same time, it's nice
to get of the things that you

954
00:54:51,440 --> 00:54:54,080
are doing right.
Thank you, Alex, I agree with

955
00:54:54,080 --> 00:54:56,120
you.
I'm really excited about this

956
00:54:56,120 --> 00:55:00,560
direction that we're taking and
doing this every Thursday, at

957
00:55:00,560 --> 00:55:03,800
least for now.
I've shared with you all before

958
00:55:03,800 --> 00:55:06,240
over the past couple of episodes
that we've done this.

959
00:55:06,680 --> 00:55:11,320
It's a lot of work for all of
us, and it's a lot of work for

960
00:55:11,320 --> 00:55:15,560
me because not only am I having
to do my own evaluation of the

961
00:55:15,560 --> 00:55:20,080
episode, I've also got to, and
I'm just being a little tongue

962
00:55:20,080 --> 00:55:21,920
in cheek here.
I've got to wrangle the kittens

963
00:55:21,920 --> 00:55:25,440
and make sure that the crew is
also doing their evaluations

964
00:55:25,440 --> 00:55:27,880
because I don't want it to just
be coming from me.

965
00:55:28,480 --> 00:55:31,920
And then I've got to organize
everything and structure this in

966
00:55:31,920 --> 00:55:35,560
a way that makes sense.
And I've got to pull the clips,

967
00:55:35,560 --> 00:55:39,080
edit the clips and prepare them
to play for you.

968
00:55:39,400 --> 00:55:44,440
So it is a lot of work and I'm
grateful that the team behind

969
00:55:44,440 --> 00:55:48,000
the scenes are working with me
to try to find ways to make this

970
00:55:48,560 --> 00:55:51,840
more smooth and and less painful
of a process.

971
00:55:52,320 --> 00:55:55,880
Even though the results are well
worth the pain.

972
00:55:56,680 --> 00:55:58,760
I'm truly enjoying these
episodes.

973
00:55:58,760 --> 00:56:03,280
It's really, I think, helpful
and I think both for the

974
00:56:03,280 --> 00:56:05,760
audience and helpful for us
because we don't just have to

975
00:56:05,760 --> 00:56:09,720
talk in theoretical terms when
we're giving advice.

976
00:56:09,720 --> 00:56:14,120
We can actually apply the type
of advice we give to real cases,

977
00:56:14,120 --> 00:56:17,240
real life scenarios.
So thank you all for being a

978
00:56:17,240 --> 00:56:19,520
part of this.
We are back tomorrow, 7:00 AM

979
00:56:19,520 --> 00:56:21,440
Eastern Time.
We'll talk a little bit more

980
00:56:21,440 --> 00:56:26,040
about the branding of this
podcast, see if we can help

981
00:56:26,040 --> 00:56:29,160
tweak anything there.
And then, of course, we, as we

982
00:56:29,160 --> 00:56:32,120
do every Friday, we'll share our
wins from this past week.

983
00:56:32,240 --> 00:56:36,520
So bring anything that you've
accomplished this week and let's

984
00:56:36,520 --> 00:56:40,960
celebrate it together.
So until tomorrow, make it a

985
00:56:40,960 --> 00:56:43,040
great day everybody take care.