540. Building a Private Podcast That Solves a Real Problem

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Marc Ronick: Good morning,

podcasters.

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Today is Thursday, june 18, 2026
And today, private
podcasting

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as a product teaching tool and
community builder, Sid
Meadows

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shares lessons from launching
core foundations and
how you

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can apply the same ideas to your
audience.

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So, if you're
listening live
on Clubhouse, hit the share

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00:00:28,691 --> 00:00:31,647
button, top right-hand
side of
the screen, and share it however

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Clubhouse lets you.
And
if you're catching us via

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podcast, LinkedIn, etc. please

share this episode with a fellow

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00:00:37,755 --> 00:00:40,821
podcaster.
And now, give us
about 30

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seconds, we'll get things
rolling.

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Thanks for being
here.
The podcasting morning chat is

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powered by Ironick
Media,
helping podcasters launch,

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polish, and grow great
shows,
and by Content Creators

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Accountant, helping creators

build real business behind their

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content.
Good morning again.


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Podcasting morning show.
Thank you so much for being

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here.
I am
your host, Mark Ronick.

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Currently on stage with me, my

co-hosts DR. Fay, Alex Baelish,

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Ralph Estep, Sid Meadows, and BC

Babbles.

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And we are not streaming to
YouTube today, so
if you are

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here on Clubhouse, looking for
us over on YouTube.


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You're not going to find us.
I'm having some issues keeping


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Riverside and YouTube connected,
and I thought I had it resolved

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before today, but I don't.
So, my apologies.

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And we'll have the
video
posted shortly after we finish

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here.
So, today we're
doing

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something I wouldn't say
completely different, but it is

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going to be out of the
ordinary, I suppose.

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We've got Sid Meadows
as our
guest today, and he's launching

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something called Core

Foundations, as I mentioned at

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the top of the show, and the

idea here, well, what we want to

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do is learn about private

podcasting, and since Sid is

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launching his private podcast,

we thought he'd be a perfect,

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quote unquote, guest for today.


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So, will most of us think that
the about podcasting is


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something public, something that
we publish to Apple and Spotify

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and YouTube, and wherever else,
but private podcasting opens up

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a different kind of
opportunity.

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It can be used for education,

for onboarding, training, and

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paid content community, and

potentially, I guess, deeper

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relationship building with a

very specific audience, and we

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know most of us here who knows

Sid knows that he's already

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hosting his public podcast, The
Trend Report, and now, like I

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said, he's launching this thing
called Core Foundations.

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It's a what I understand based
on Sid
and my discussions, and

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we'll get into it from him in a
moment, but my understanding is

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a private, it's a private

podcast-based training program

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for new and early professionals
in the contract interior

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industry.
So, today we're going
to use

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what Sid is building to better
understand private
podcasting

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as both a format and a business
tool.

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So, let me
officially say
hello to our quote unquote guest

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today, Sid
Meadows.
Sid Meadows: Good morning, it's

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great to be here with all of
you, and I guess I'm glad to be

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in the hot seat today.
Marc Ronick: Yes, and I thank


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you for volunteering.
I admittedly I was telling the


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crew yesterday afternoon I was
racking my brain preparing for


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today's show, and I think it was
you, Dr. who said, what about


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Sid, or actually talking about
his ways that he's monetized his

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public podcast, but that
opened the door to Sid saying,

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hey, you
know, my private
podcast is launching soon, if

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you want to
talk about that,
I'd be happy to.

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So here we are, and Sid, for

new listeners who may not know,

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you could you just share quickly

who you are, who you serve,

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and what the trend report is
really
about?

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Sid Meadows: Yeah, it's a great
question.

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Thank you, Marc.
So, my name is Sid Meadows, and

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I
started my own business in
2020 20 2017 and I've spent my

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entire
career working in the
office furniture industry, what

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I
typically will call contract
interiors started right out of


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college, and when I decided to
start my business, I wanted to


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do coaching, consulting, and
training in that space.

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It's
where my network is, it's
where people I know, and so

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that's
what I did.
And in 2020 I started the Trend

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Report
podcast, and it's
basically your inside look at

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the.
People,
products, and ideas

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shaping the future of workplace
design, and
my audience are

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people that manufacture,
distribute, and
sell office

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furniture, or they're in that
space in some
way, whether

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they're an interior designer,
but predominantly my
audience

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is people who actually either
manufacture or sell
actually

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office furniture, and so we've
been doing that since
2020 On

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Monday, we will launch episode
191 so getting close to
a

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really big milestone.
And so I'm really proud of what

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my
podcast has become and what
it's brought to me personally

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and
professionally, the joy
that it brings me and the

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satisfaction
that it brings
me, but also the impact and the

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knowledge and the
thought that
it is providing to our, to my

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audience, so Marc Ronick: cool.
Sid Meadows: That's who I am

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Marc Ronick: awesome, and I've

probably mentioned already core

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foundations 14 times since we

launched.

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So, what is it, and who is it
for?

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And we'll get
into the nitty
gritty.

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So, just give me the broad
overview.

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Sid Meadows: So, it is a private

podcast that is a onboarding

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solution for new and young

people in the, in the industry

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to educate them about the

industry, so it's 14 episodes,

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each episode is between 10 and

12 minutes long, and basically

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it's an educational program on

the industry.

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There are lots of reasons that
I'm solving a
problem, and we

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could talk about the problem,
but basically,
that's what it

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is.
It stands for Confric,

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Interiors, Orientation,
and
Readiness for Excellence.

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Marc Ronick: Awesome.
Okay,
cool.

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So, now we've got a brief idea
of that, and Ralph, I think


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you had a question for Sid.
Ralph Estep Jr.: I do.

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So, when
you say private
podcast, Sid, what does that

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mean in your
world?
Because, honestly, when before

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Marc had mentioned this
topic
yesterday, I'd heard this

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bantered around a little bit,

but I really wasn't sure how

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that was going to apply to you.
Sid Meadows: So it's a paid


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platform where you pay to
download the episodes, the cost

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is $695 to enroll as a student
in Core Foundations, and so it's

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basically a paid training
course, and I decided to do it


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as a private podcast, so you
can't access it publicly at all

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unless you buy it, and when you
buy it, there's a system and a


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process where Hello Audio, who's
the platform that I'm using, is

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can you buy it through Kajabi,
and then, which is my website


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platform, and then Hello Audio
triggers an email to you to tell

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you, gives you a link to
download it, and actually copy a

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link to paste it into Apple
Podcast, and then you have


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access to it.
You follow it, you have access

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to it.
Ralph Estep Jr.: So you're using

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Kajabi as your platform, then.
So we get into the weeds a


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little bit, that's what you're
using to monetize this as a


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private podcast, Sid Meadows:
correct?

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So Kajabi
is my website
platform.

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I started using it in 2018 and

there are lots of other options

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out there that are probably more

affordable, but I'm all in on

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Kajabi.
And so, yes, you go to
Core

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foundations.co that's a Kajabi
site.

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Down at the bottom,
there's a
place for you to buy it, and you

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click the buy, and
it puts you
through the through the process,

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and then part of
that process
is Hello Audio using Zap, and

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how to use the
Zap, and so I
figured that out, that was

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crazy.
And so Hello
Audio sends you

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an email, and the email gives
you the
instructions of how to

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actually access the podcast, the
private
podcast.

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Ralph Estep Jr.: So, Sid, what

does this private format allow

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you to do that, the public

podcast doesn't, because I know

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you got a public podcast with a
trainer, but what does this

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allow you to do?
Sid Meadows: Well, first and


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foremost, it's revenue, it
creates revenue into my


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business, and you know, I'm
going to back up a minute,


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Ralph.
Years, I mean, not years ago,

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last year, as I'm
evaluating
my business, and I'm evaluating

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what I want to do in
2026 and
beyond what I'm lovingly

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referring to is my 60s,
what I
want my 60s to look like,

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because I want them to be

different than my 50s, and one

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of the things I wanted to do was

to do things that bring me

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more joy, do things that make me

happier, right, and in order

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to do that, I have to say yes to

some things and no to other

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things, so I've said no to

consulting and I've said yes to

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podcasting, and if I'm going to
lean in to being a bigger

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content creator, a bigger

podcaster, meaning offering

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more, doing more, it's really

important that my podcast become

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a solid revenue stream inside of

my business, and before it

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really wasn't, and though it

didn't, you know, early on had a

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sponsor, but I needed to ensure
if I'm going to say no to

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revenue stream, I have to say

yes to a new revenue stream, and

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so podcasting brings me a lot of

joy.

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I want to lean into doing it
more, and so I monetize the


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trend report.
And then I started looking

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around at other ways I
could
use podcasting.

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On the podcasting morning show,
several
months ago we talked

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about private podcast, so we had
a
guest come on, I believe,

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and I had this idea had been
noodling
for a while in my

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head, and then I just decided to
investigate
and take action on

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it, but the biggest thing that a
private
podcast does is allow

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me to monetize to charge.
For the
education that I'm

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giving now, I tell you why.
So, the listener
that I'm

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targeting, the person that I'm
targeting, is going to
be

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average 22 to 27 years old,
okay?

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Young there, because so
the
problem that I'm solving is our

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industry as a whole has an
age
problem, and meaning the

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majority of the people that are
in our industry look like me,

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they're old, gray hair, white

men, and that's unfortunate.

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Yeah, that's very true, right.

And when you look around our

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industry, they're not a lot of

new and a lot of young people

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that are in our industry.
Part
of the problem that

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exists with that is we are not a
known
entity, we have to work

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really hard to attract people
into our
industry.

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We're not talked about on
college career day, we need
to

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be, but we're not.
What we do is pretty amazing,

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and the end
result is
providing an amazing workplace

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for people to work in
on a
daily basis, right?

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But we have attraction and
retention
problem, and brands

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and organizations do a great job
at
training on their people,

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their products, their processes,
and
their programs.

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Whether I'll go to work for a
manufacturer or a
dealer or an

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independent rep, they're going
to train me on all
things

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them, which is great.
What they forget is to train on

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the industry, and learning the
industry is what's so hard,


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because the industry is
extremely complex.

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There are
multiple layers
inside of our industry.

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There are multiple
players.
There's terminology that's not

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used in other places,
and so
most people are left on their

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own to go find out about
the
industry, and you can, yeah,

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Google a little bit.
There's
some books out there

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that talk around our industry,
but this
talks directly to our

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industry.
So, if you're brand new and you

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don't know what laminate or
veneer is, this program is going

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to explain it to you.
If you don't know what some of

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our
acronyms are, this
program's going to explain it to

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you.

This, if you don't know what

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interior designer does, this

program is going to explain it

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to you.
So, I'm solving that
problem.

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So, the identified a problem,
and I've known this for
a long

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time.
Identified the problem, and now

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00:12:03,452 --> 00:12:06,837
I'm providing a
solution.
The reason that it is an audio

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00:12:06,837 --> 00:12:09,317
first is I want to meet
them
where they are.

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I want to be able to give them
the
opportunity to listen to

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me, educate them on their
commute to
work.

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I want, if they're cutting their
grass, if they're on their


216
00:12:19,004 --> 00:12:22,449
morning walk, I want them to
have the ability to consume


217
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content easily, and not be
forced to go to log into a


218
00:12:26,103 --> 00:12:29,441
library, figure out which video
they left off on last, and then

219
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sit down and watch a video.
I'm trying to make it easy for

220
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them
to consume, so they do
consume all 14 episodes, because

221
00:12:36,311 --> 00:12:39,981
at the
end we do offer a
certification that says your

222
00:12:39,981 --> 00:12:42,973
course foundation
certified,
it presents a little certificate

223
00:12:42,973 --> 00:12:46,833
to you, and then we
are in the
process of creating a little

224
00:12:46,833 --> 00:12:50,410
sticker that, if you
will,
that you can actually add to

225
00:12:50,410 --> 00:12:53,596
your LinkedIn profile to say

that you've been core

226
00:12:53,596 --> 00:12:55,360
foundations.
Marc Ronick: I love that last


227
00:12:55,368 --> 00:12:58,436
point that you made, it's just
as far as really wanting to make

228
00:12:58,436 --> 00:13:01,459

it easier, and I think that
even as public podcasters,

229
00:13:01,459 --> 00:13:05,650
sometimes
we forget that with
all the noise about the video

230
00:13:05,650 --> 00:13:09,260
hype, and
how you know
everybody wants us to now put

231
00:13:09,260 --> 00:13:12,978
our content out as
video too,
but I think sometimes we have to

232
00:13:12,978 --> 00:13:16,178
think about, is that
really
convenient for our audience, and

233
00:13:16,178 --> 00:13:19,438
sometimes it
isn't, and I
think, especially in private

234
00:13:19,438 --> 00:13:22,663
podcasting, and what
you're
doing, it sounds like that's

235
00:13:22,663 --> 00:13:26,140
appropriate, but
something you
mentioned when you first shared

236
00:13:26,140 --> 00:13:30,170
your answer, you
mentioned
that this is a this is paid

237
00:13:30,170 --> 00:13:33,140
content, and I know you're

relatively new to private

238
00:13:33,170 --> 00:13:36,440
podcasting, but I also know you,

and I know you do a lot of

239
00:13:36,500 --> 00:13:39,620
investigative work before you

jump into something, so is

240
00:13:39,950 --> 00:13:42,500
private podcasting always paid,
or can it?

241
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Could it be used in other ways?
Sid Meadows: You could use


242
00:13:46,478 --> 00:13:47,920
private podcasting however you
want to.

243
00:13:47,920 --> 00:13:51,940
You could use it for
bonus
episodes, you could use it to do

244
00:13:51,940 --> 00:13:54,820
coaching, like you could

actually talk about something,

245
00:13:54,850 --> 00:13:56,668
and it does not have to be paid,

right?

246
00:13:56,668 --> 00:14:00,190
There just has to be some type
of transaction happen that


247
00:14:00,198 --> 00:14:04,638
triggers Hello Audio to send you
the link, if you will, to get


248
00:14:04,646 --> 00:14:06,948
the feed, but it does not have
to be paid.

249
00:14:06,948 --> 00:14:09,552
There are a lot of
different
ways that you can use it.

250
00:14:09,552 --> 00:14:12,550
For me, it's about money,
it's
about revenue stream, right.

251
00:14:12,550 --> 00:14:14,820
And so I wanted to figure
out
how I create another revenue

252
00:14:14,880 --> 00:14:18,037
stream, but yeah, you can, you

can use it however you want.

253
00:14:18,037 --> 00:14:19,989
It does not have to be paid.
Marc Ronick: Okay.

254
00:14:19,989 --> 00:14:21,410
Fair enough,
Ralph.
I think you had a question.

255
00:14:22,130 --> 00:14:24,020
Ralph Estep Jr.: Yeah, Sid, I

just want to push a little bit

256
00:14:24,050 --> 00:14:27,170
on the video decision, because I

personally feel like that's a

257
00:14:27,260 --> 00:14:31,250
strategic mistake, and the

reason I say that is, in the

258
00:14:31,280 --> 00:14:34,340
type of work you're doing,

doesn't it leave a lot of things

259
00:14:34,910 --> 00:14:37,322
on that you can't show?
Like, to
me, that would seem

260
00:14:37,322 --> 00:14:39,388
like you're talking about
laminates and
veneers, you're

261
00:14:39,388 --> 00:14:41,700
talking about things that are
very visual.

262
00:14:41,700 --> 00:14:44,300
I
understand what you're
saying with the audio, but do

263
00:14:44,300 --> 00:14:46,957
you feel
like strategically,
do you at some point pivot to

264
00:14:46,957 --> 00:14:50,129
video in
this?
Sid Meadows: So it's a great


265
00:14:50,137 --> 00:14:52,609
point, Ralph, remembering that
it's private, not public.

266
00:14:52,609 --> 00:14:55,667
If I
were doing a public
something, probably putting

267
00:14:55,667 --> 00:14:59,557
videos on
YouTube would be a
really good idea, but the

268
00:14:59,557 --> 00:15:02,147
statistics prove.

Know that the completion rate,

269
00:15:02,207 --> 00:15:05,669
and DR. probably knows this.
The
statistics prove that the

270
00:15:05,729 --> 00:15:09,310
completion rate of courses is

less than 8% You buy a course,

271
00:15:09,369 --> 00:15:12,712
less than 8% of the people

actually complete the course,

272
00:15:12,771 --> 00:15:14,956
and courses are historically

video courses.

273
00:15:14,956 --> 00:15:19,076
You log into your library, you
buy a course, you
log in, and

274
00:15:19,076 --> 00:15:22,721
you watch the course at your
convenience and at your


275
00:15:22,729 --> 00:15:24,307
leisure.
There's specifically workbooks

276
00:15:24,307 --> 00:15:28,166
and all that stuff
there, but
there's only 8% of the people

277
00:15:28,166 --> 00:15:30,770
that actually that
buy it
actually complete it.

278
00:15:30,770 --> 00:15:34,795
I want my completion rate to be
100% So I'm looking at how do I

279
00:15:34,855 --> 00:15:38,326
meet them where they are now.
I
have a video recorded for

280
00:15:38,326 --> 00:15:40,723
every episode.
I can put them in a
Kajabi

281
00:15:40,723 --> 00:15:42,567
library.
I can do all of that.

282
00:15:42,567 --> 00:15:46,414
Maybe I do that as a bonus
add
to a little bit later, but right

283
00:15:46,414 --> 00:15:49,916
now I'm going to stay
focused
on testing this as a private

284
00:15:49,916 --> 00:15:52,562
podcast.
But I'm also
not talking about

285
00:15:52,562 --> 00:15:54,737
products, right?
I'm not showing anything


286
00:15:54,745 --> 00:15:56,819
pretty.
I'm not showing you what

287
00:15:56,879 --> 00:15:59,850
workplaces look like.
I'm
talking enough about them

288
00:15:59,850 --> 00:16:02,018
that you understand what I'm
talking
about.

289
00:16:02,018 --> 00:16:05,785
I spent a lot of time in
developing the scripts on this


290
00:16:05,793 --> 00:16:09,545
to ensure that the scripts were
good enough that people didn't


291
00:16:09,553 --> 00:16:13,379
need a visual, because again, I
want people to complete, and I


292
00:16:13,387 --> 00:16:15,512
didn't want to create a
traditional course.

293
00:16:15,512 --> 00:16:19,679
I want to
take advantage of
what I see as something new, and

294
00:16:19,679 --> 00:16:23,285
podcasting,
everybody has an
app on their phone, whether it's

295
00:16:23,285 --> 00:16:26,268
Spotify or
Apple.
This is available on both, so

296
00:16:26,268 --> 00:16:29,527
you can get it on Pod
Chaser
and a few other apps too.

297
00:16:29,586 --> 00:16:33,227
So I wanted to stay focused on

this experience, and let's see

298
00:16:33,287 --> 00:16:36,120
how it works.
And then I'll
evaluate it, get

299
00:16:36,120 --> 00:16:39,414
feedback, and then we'll pivot
if necessary,
and maybe just

300
00:16:39,414 --> 00:16:42,240
add the video, because I have
all the videos.

301
00:16:42,240 --> 00:16:45,601
Marc Ronick: Makes sense, and I
want to encourage anybody who

302
00:16:45,671 --> 00:16:49,873
has questions, wherever you're

listening or watching, please

303
00:16:49,943 --> 00:16:53,305
feel free to ask.
And I would
say just put a one

304
00:16:53,305 --> 00:16:56,994
in the chat if you are on
Clubhouse
specifically, and

305
00:16:56,994 --> 00:17:00,401
you're on stage and want to ask
Sid a
question.

306
00:17:00,401 --> 00:17:02,970
I see Billy Thorpe is on stage
now.

307
00:17:02,970 --> 00:17:05,273
DR: Oh,here we go, here we go,

everyone.

308
00:17:05,273 --> 00:17:07,550
Hold on.
Marc Ronick: And just so our


309
00:17:07,559 --> 00:17:11,175
maybe our newer listeners know,
why we're saying here we go, is

310
00:17:11,175 --> 00:17:14,252
because Billi and Sid have a
wonderful relationship with


311
00:17:14,261 --> 00:17:17,395
that.
It also includes a lot of jabs

312
00:17:17,395 --> 00:17:20,096
at one another.
It's
lovingly jabs, I would

313
00:17:20,096 --> 00:17:21,444
say.
So Billi, good.

314
00:17:21,444 --> 00:17:24,934
Good morning to
you.
Did you want to ask a question

315
00:17:24,934 --> 00:17:27,999
or add anything so far
to the
conversation?

316
00:17:27,999 --> 00:17:31,211
Billi: I'll be nice, and I'm not

here to bash you.

317
00:17:31,211 --> 00:17:34,871
Okay, what these people say.
Well, my
question for you, on

318
00:17:34,871 --> 00:17:39,350
so I used to do a private..
I'm going to
echo Marc, sorry.

319
00:17:39,350 --> 00:17:43,080
Okay, there he goes.
So I used to do a private


320
00:17:43,088 --> 00:17:47,395
podcast with my fishing show,
which was a great way to deliver

321
00:17:47,395 --> 00:17:51,058

membership audio only.
Of course, we did video on Vimeo

322
00:17:51,058 --> 00:17:54,593
as
well, but for your
audience, you said these people

323
00:17:54,593 --> 00:17:56,938
are kind of
new to the
industry.

324
00:17:56,938 --> 00:18:01,350
So, how are you convincing new -
are they
already in the

325
00:18:01,350 --> 00:18:03,721
industry?
Are they getting their employer

326
00:18:03,721 --> 00:18:08,224
to
pay for this access, like,
how are you converting 22 year

327
00:18:08,224 --> 00:18:12,577
old
out of college with no
money and looking to live the

328
00:18:12,577 --> 00:18:15,845
American
dream?
How you convincing me I'm to buy

329
00:18:15,845 --> 00:18:17,784
in?
Sid Meadows: Oh, this is a great

330
00:18:17,784 --> 00:18:19,365

question.
And cowboy up, Billy, I'm

331
00:18:19,365 --> 00:18:21,520
enjoying the horse content,
by
the way.

332
00:18:21,520 --> 00:18:22,917
Marc Ronick: Oh, yeah, that's

right.

333
00:18:22,917 --> 00:18:24,770
Billi and his family has a new
horse.

334
00:18:24,770 --> 00:18:30,000
Billi: Hey, no horse got brand

deals, maybe that's all I gotta

335
00:18:30,000 --> 00:18:31,930
Sid Meadows: say.
So, it's a
really great

336
00:18:31,930 --> 00:18:34,376
question, Billy.
And my target is not the new


337
00:18:34,384 --> 00:18:36,829
person coming into the industry,
that's not my target.

338
00:18:36,829 --> 00:18:40,186
My target
is their boss.
My target is the owner of the

339
00:18:40,186 --> 00:18:42,970
business, whether
if you're an
office furniture dealership, my

340
00:18:42,970 --> 00:18:46,619
target is the VP
of sales or
the CEO of the business to talk,

341
00:18:46,619 --> 00:18:49,979
because they
understand this
is a problem, and when they hear

342
00:18:49,979 --> 00:18:53,200
me talk about
it, they're
like, oh yeah, this really is a

343
00:18:53,200 --> 00:18:55,839
problem, and I have
a
solution, so I'm talking about

344
00:18:55,892 --> 00:18:58,130
the problem, and I have a

solution to it.

345
00:18:58,130 --> 00:19:01,020
In larger organizations, my
target's going
to be HR, and

346
00:19:01,020 --> 00:19:03,882
talking to HR about this,
another strategy
that I'm

347
00:19:03,882 --> 00:19:07,278
employing is I'm obviously going
to network my
friends, and my

348
00:19:07,278 --> 00:19:10,756
I'm creating an affiliate link
for my friends to
go out and

349
00:19:10,756 --> 00:19:14,066
actually talk about it to their
net, to their
network, and to

350
00:19:14,066 --> 00:19:16,627
their groups, and so they'll get
an affiliate
fee.

351
00:19:16,627 --> 00:19:20,058
I haven't worked all those
details out yet, and then I have

352
00:19:20,058 --> 00:19:22,719

had a couple of conversations.
There are specific industry


353
00:19:22,727 --> 00:19:24,884
recruiters?
I have a list of them.

354
00:19:24,884 --> 00:19:27,971
There's probably 10 of
them,
and every time somebody pings

355
00:19:27,971 --> 00:19:30,791
me, or I see a post that

they've lost their job, or

356
00:19:30,845 --> 00:19:34,222
they're moving on from that, and

they're looking for a job, and

357
00:19:34,276 --> 00:19:37,599
they're in our industry, whether

I'm connected to them or not.

358
00:19:37,653 --> 00:19:40,441
The first thing I do is send

them a list of industry

359
00:19:40,494 --> 00:19:43,689
recruiters, because I have it on

my desktop, and I'm just

360
00:19:43,689 --> 00:19:45,868
saying, hey, sorry about your
current
situation.

361
00:19:45,868 --> 00:19:49,052
Here's a list of industry
recruiters with all
their

362
00:19:49,052 --> 00:19:51,526
contact information.
I would encourage you to reach

363
00:19:51,526 --> 00:19:54,570
out
to each one of them, and
typically people love it.

364
00:19:54,570 --> 00:19:57,688
They
thank me for it.
The recruiters typically call me

365
00:19:57,688 --> 00:20:00,743
and thank me
for referring the
candidates over to them.

366
00:20:00,743 --> 00:20:03,528
So have a
relationship with
all the industry recruiters, and

367
00:20:03,528 --> 00:20:05,608
I've
talked to a couple of
them.

368
00:20:05,608 --> 00:20:08,799
And about they understand the

problem too, right, because

369
00:20:08,853 --> 00:20:12,230
they're they're having a really
hard time getting businesses to

370
00:20:12,284 --> 00:20:15,447
place new people because of the
learning curve, and so this

371
00:20:15,500 --> 00:20:18,556
helps to solve the learning

curve, and I'm asking them if

372
00:20:18,610 --> 00:20:21,933
they will offer it, and they buy

it for me at a discount, then

373
00:20:21,987 --> 00:20:25,364
they offer it in their package

to the business as part of their

374
00:20:25,418 --> 00:20:28,634
service, their value adds to

that business, so there'll be a

375
00:20:28,688 --> 00:20:32,065
shareable one that this, if the
recruiter buys it from me, they

376
00:20:32,119 --> 00:20:35,335
go in and buy it, and then they
can share it to a person and

377
00:20:35,389 --> 00:20:38,230
gift it, if you will, to a

person, so I'm going to be

378
00:20:38,284 --> 00:20:41,340
leveraging multiple different

avenues, Billi, in order to

379
00:20:41,393 --> 00:20:44,717
drive revenue, I'm going to be

talking directly to the leaders

380
00:20:44,770 --> 00:20:47,523
that I know, and then the

leaders that I don't know.

381
00:20:47,523 --> 00:20:50,733
I'm working with recruiters, and

I'll be working with

382
00:20:50,733 --> 00:20:53,266
affiliates, and tapping into
their network,
because anybody

383
00:20:53,266 --> 00:20:56,426
that is in any senior level
position in our
industry

384
00:20:56,426 --> 00:20:59,818
understands this is a problem.
They're not creating a
problem

385
00:20:59,818 --> 00:21:02,869
right, the problem exists.
I'm just highlighting
it, and

386
00:21:02,869 --> 00:21:06,087
I'm offering a solution rather
than just talking about Marc

387
00:21:06,087 --> 00:21:07,823
Ronick: it.
Billi, if you
have any

388
00:21:07,823 --> 00:21:10,422
follow-ups, let me know.
You're welcome to come off


389
00:21:10,430 --> 00:21:14,600
mic, but if not, then I'm going
to go to DR. Who has a question.

390
00:21:14,600 --> 00:21:16,184


Go ahead, DR. DR: I'm sorry.

391
00:21:16,184 --> 00:21:19,483
So, what I was
going to add, I
think you answered the question

392
00:21:19,483 --> 00:21:24,031
I was
going to ask, how do you
get your the word out to these


393
00:21:24,039 --> 00:21:26,934
people that, who are your
targets, but I think you


394
00:21:26,942 --> 00:21:30,992
answered it when you said that
you have a list of recruiters,


395
00:21:31,000 --> 00:21:34,558
so Sid Meadows: yeah, that's one

way, DR. But I also, I'm also

396
00:21:34,614 --> 00:21:38,063
going to leverage my network, so

this is a standalone website,

397
00:21:38,118 --> 00:21:41,456
you do see me on there, but it's

not connected to Sid

398
00:21:41,456 --> 00:21:44,294
meadows.com It is a standalone
site, and I'm
doing that on

399
00:21:44,294 --> 00:21:46,247
purpose.
It is a sales website, right?

400
00:21:46,247 --> 00:21:48,334
My website
is not a sales
website.

401
00:21:48,334 --> 00:21:50,482
My website is an informational

website.

402
00:21:50,482 --> 00:21:54,345
This website is about driving
sales, so I wanted it to
be

403
00:21:54,345 --> 00:21:56,436
separate.
So, there's very.. it's a.. it's

404
00:21:56,436 --> 00:21:57,851
heavy SEO into
certain
keywords.

405
00:21:57,851 --> 00:22:01,222
We have a whole blog strategy,
and
multiple blogs written

406
00:22:01,222 --> 00:22:04,371
that will go out again, very
heavy keyword
focus, so that

407
00:22:04,371 --> 00:22:08,218
if you type in not today, but if
you type in
office furniture

408
00:22:08,218 --> 00:22:11,611
training, it, we will eventually
come up into
that, that into

409
00:22:11,611 --> 00:22:14,653
that search, right, and we're
doing that
intentionally, but

410
00:22:14,653 --> 00:22:18,170
I'm also going to leverage my
network, so
you know, I've got

411
00:22:18,170 --> 00:22:21,791
500 people on my email list,
they're not my,
they're not my

412
00:22:21,791 --> 00:22:23,587
target, right, but they're very
engaged.


413
00:22:23,595 --> 00:22:27,267
Anytime I send an email, I get
about an average of a 50% open


414
00:22:27,275 --> 00:22:29,240
rate and a seven to 9% click
rate.

415
00:22:29,240 --> 00:22:32,298
So I'm going to inform
them
basically the title of the

416
00:22:32,354 --> 00:22:35,859
email, go out next week, that'll

say I built something new, and

417
00:22:35,914 --> 00:22:39,307
I'm going to tell them about it,

and I'm going to ask them to

418
00:22:39,363 --> 00:22:42,589
share this with anybody that

they know that could use this

419
00:22:42,645 --> 00:22:45,342
type of content.
I'm not asking
them to go over

420
00:22:45,342 --> 00:22:48,859
and enroll, I'm not asking them
to buy, I'm not
asking them to

421
00:22:48,859 --> 00:22:51,463
go subscribe to it.
I'm just asking them to
share

422
00:22:51,463 --> 00:22:54,783
it, and based on the engagement
of my community, I
can tell

423
00:22:54,783 --> 00:22:57,971
you it will get shared.
So I'm excited about that, and


424
00:22:57,979 --> 00:23:01,577
I'm always going to be looking
for ways to technically touch


425
00:23:01,585 --> 00:23:03,526
different things and different
people.

426
00:23:03,526 --> 00:23:06,397
I'm considering it's

expensive, but I'm considering

427
00:23:06,453 --> 00:23:09,401
advertising in industry

magazines that will target my

428
00:23:09,457 --> 00:23:11,795
ideal customer.
So, there's
several out there,

429
00:23:11,795 --> 00:23:15,104
and I'm looking at, I've got
their, I've
got their media

430
00:23:15,104 --> 00:23:18,547
kits, and I'm breathing deep at
the cost of
the third page ad,

431
00:23:18,547 --> 00:23:21,695
but I know they have the
audience, so I'm
looking at

432
00:23:21,695 --> 00:23:24,754
working that into the budget and
those kinds of
things.

433
00:23:24,754 --> 00:23:27,952
So there are multiple ways that
I can go about this.

434
00:23:27,952 --> 00:23:30,713
I
write for an industry
magazine, and I can actually

435
00:23:30,713 --> 00:23:33,756
weave it into
a couple of
articles that I'm writing as

436
00:23:33,756 --> 00:23:35,258
well.
I can't
technically promote

437
00:23:35,258 --> 00:23:38,757
it, but I can talk about the
problem, and
then I can refer

438
00:23:38,757 --> 00:23:42,311
you over to the website to look
at it, so, and
we created a

439
00:23:42,311 --> 00:23:45,405
couple of lead magnets too, and
email
sequences, man, we've

440
00:23:45,405 --> 00:23:49,119
done the whole nine yards, I can
talk
about that stuff as well.

441
00:23:49,269 --> 00:23:51,319
Marc Ronick: Yeah, and yeah, I'm

curious about that too.

442
00:23:51,319 --> 00:23:55,554
So, what I want to do is first
say, hang
tight to the

443
00:23:55,554 --> 00:23:59,694
audience, because I want to, I'm
going to take us in
a minute

444
00:23:59,694 --> 00:24:03,683
to really take what Sid has
shared so far and tie it
back

445
00:24:03,683 --> 00:24:06,989
to you and your podcast, so
stick with me for a moment.


446
00:24:06,997 --> 00:24:10,169
First, I want to go to Alex
Bailish, who has a question for

447
00:24:10,169 --> 00:24:11,249
Sid.
Go ahead, Alex.

448
00:24:12,149 --> 00:24:14,822
Alex: I know you, you're just

launching it, and everything.

449
00:24:14,822 --> 00:24:19,459
Is there a way that you
specialize
it for groups, and

450
00:24:19,459 --> 00:24:23,693
or are you planning on doing any
updates if
the industry does

451
00:24:23,693 --> 00:24:28,030
change in certain ways, because
things do
change, and you have

452
00:24:28,030 --> 00:24:31,531
this private platform?
Is that
something that you

453
00:24:31,531 --> 00:24:35,673
are, that you looked at, and if
you did what
Bethlen might

454
00:24:35,673 --> 00:24:37,805
look like?
Sid Meadows: Yeah, that's a


455
00:24:37,813 --> 00:24:39,882
really great question, Alex.
And yes, it's gonna, I mean,

456
00:24:39,882 --> 00:24:42,840
think
about content that you
create on a day on a regular

457
00:24:42,840 --> 00:24:44,500
basis.
It
always needs to be current,

458
00:24:44,590 --> 00:24:46,948
right?
So we will, what I'm
going to

459
00:24:46,948 --> 00:24:49,771
call them, bonus episodes, we
will add bonus
episodes.

460
00:24:49,771 --> 00:24:52,555
So if there's something that
emerges that I
think is

461
00:24:52,555 --> 00:24:55,010
relevant, then I'll create a
bonus episode, and we
will

462
00:24:55,010 --> 00:24:58,672
publish it, and it'll say bonus.
There's still the 14,
excuse

463
00:24:58,672 --> 00:25:02,070
me, required one.
And then we'll add bonus ones in

464
00:25:02,070 --> 00:25:05,588

there to address the current,
if something that I've created

465
00:25:05,588 --> 00:25:09,724
in
one of the episodes, let's
say the information is way

466
00:25:09,724 --> 00:25:12,580
outdated
because of a change
in our industry, then I'll go

467
00:25:12,580 --> 00:25:15,878
update
that script, and then
I'll just re-record it, and I'll

468
00:25:15,878 --> 00:25:19,585
replace
the audio, so Hello,
audio is super easy to use, so

469
00:25:19,585 --> 00:25:22,502
I'll just
replace the audio
and update it, and then I can

470
00:25:22,502 --> 00:25:25,202
send a ping
message to all the
subscribers that says, "Hey,

471
00:25:25,202 --> 00:25:28,428
we've up, we've
updated based
on recent changes in the

472
00:25:28,428 --> 00:25:31,520
industry, we've updated

episode 11, here's the link, or

473
00:25:31,580 --> 00:25:34,220
please go into the player and

listen to the new updated

474
00:25:34,250 --> 00:25:36,504
version of 11.
Right, another
thing that

475
00:25:36,504 --> 00:25:40,074
we're doing, also as a bonus, is
I'm tapping my
friends, and

476
00:25:40,074 --> 00:25:42,500
this was not my idea, by the
way.

477
00:25:42,500 --> 00:25:46,166
This was one
of my friends'
ideas to tap my friends that

478
00:25:46,166 --> 00:25:51,055
have areas of
expertise that I
do not, and I'm asking them to

479
00:25:51,055 --> 00:25:54,373
create an
episode, a 10 minute
episode about their topic.

480
00:25:54,373 --> 00:25:58,054
So I have a
list of, like, I
have a friend that her focus is

481
00:25:58,054 --> 00:26:00,728
the dealer,
the office renter
dealer, interior designer,

482
00:26:00,728 --> 00:26:04,336
that's our
community, and I'm
going to ask her to create an

483
00:26:04,336 --> 00:26:07,359
episode about
what is the
role, what's the job of the

484
00:26:07,359 --> 00:26:08,515
office furniture interior

designer.

485
00:26:08,515 --> 00:26:11,414
I have a friend that's a tech
person, I'm going to ask
her

486
00:26:11,414 --> 00:26:14,100
to create one about tech.
Then I have a, like, the tech


487
00:26:14,108 --> 00:26:15,486
that you should be focused on
using.

488
00:26:15,486 --> 00:26:18,240
I have a friend that is

specialized in government and

489
00:26:18,510 --> 00:26:20,204
government sales and state and

local sales.

490
00:26:20,204 --> 00:26:23,310
I'm gonna ask her.
I touched on it in one of the


491
00:26:23,318 --> 00:26:26,092
episodes as a vertical market,
but I'm gonna ask her to do a


492
00:26:26,100 --> 00:26:29,162
deep dive in it, and I'm working
on a strategy where I actually


493
00:26:29,170 --> 00:26:33,320
pay them - not a lot, but I pay
them to create the content,


494
00:26:33,328 --> 00:26:35,413
because I'm being paid for the
content.

495
00:26:35,413 --> 00:26:38,586
I don't feel right.
It
doesn't feel congruent to

496
00:26:38,586 --> 00:26:41,629
me to ask them to do something
from
free when I'm being paid

497
00:26:41,629 --> 00:26:44,198
based on what they're producing,
so
I'm going to pay them a

498
00:26:44,198 --> 00:26:45,790
small fee.
The couple that I've
mentioned

499
00:26:45,790 --> 00:26:48,598
to have told me no, they're not
going to accept my
money, but

500
00:26:48,598 --> 00:26:50,350
that's okay.
We're not done with that

501
00:26:50,350 --> 00:26:53,228
conversation
yet, but I'm
trying to stay congruent to my

502
00:26:53,228 --> 00:26:56,070
values, and I
don't feel right
asking somebody to create

503
00:26:56,070 --> 00:26:57,925
something for free
when I'm
selling it.

504
00:26:57,925 --> 00:27:01,708
So we will use that, and then
they will all
like, I can do a

505
00:27:01,708 --> 00:27:03,858
bonus episode about a big
acquisition and
share my

506
00:27:03,858 --> 00:27:07,432
thoughts about an acquisition.
The other thing
that I can do

507
00:27:07,432 --> 00:27:12,354
is curate a list, a playlist
from my podcast, and
I could

508
00:27:12,354 --> 00:27:15,875
add it to the feed that, hey,
this is an important


509
00:27:15,883 --> 00:27:18,632
conversation, you should listen
to this, or I can just direct


510
00:27:18,640 --> 00:27:22,004
them, I can go into the library
and add it as a resource in


511
00:27:22,012 --> 00:27:24,180
their library, and I could just
direct them there, because I


512
00:27:24,188 --> 00:27:26,420
don't want to take away from
downloads on the actual podcast.

513
00:27:26,420 --> 00:27:28,670


So, but I want to say I'm going

514
00:27:28,670 --> 00:27:32,780
to use this group to drive

listeners and followers on my

515
00:27:32,930 --> 00:27:37,193
podcast, so it's a little web of

an ecosystem, so I'm going to

516
00:27:37,193 --> 00:27:39,980
be trying to leverage it all.

Obviously, I'm going to miss

517
00:27:40,040 --> 00:27:41,740
something along the way, but

that's okay.

518
00:27:42,699 --> 00:27:45,339
Alex: It's a one time fee, it's
not a membership, correct.

519
00:27:46,000 --> 00:27:48,829
Sid Meadows: Oh, that's a really

great question, because I

520
00:27:48,829 --> 00:27:51,944
forgot to say something.
So, it is a
one time fee of

521
00:27:51,944 --> 00:27:55,194
$695 and when you purchase it,
you are granted
two months,

522
00:27:55,194 --> 00:27:58,210
which is twice a month, of
office hours with me.


523
00:27:58,218 --> 00:28:02,547
That's a $97 a month value, you
get to come in for free for two

524
00:28:02,547 --> 00:28:04,580
months.
After your two months are over,

525
00:28:04,580 --> 00:28:08,058
you will be pinged to
purchase
office hours at $97 a month,

526
00:28:08,058 --> 00:28:11,811
cancel anytime that you
want
to, and I will go live on Zoom

527
00:28:11,811 --> 00:28:14,718
twice a month, I think on

Wednesday afternoons to

528
00:28:14,777 --> 00:28:18,307
literally answer any question

they have about the industry.

529
00:28:18,367 --> 00:28:21,658
I'm not going to answer

questions about sales strategy,

530
00:28:21,718 --> 00:28:24,655
or, you know, which products

should you use them.

531
00:28:24,655 --> 00:28:26,969
That's not my job.
That's not my role.

532
00:28:26,969 --> 00:28:29,487
I
could do that.
That's not my role here.

533
00:28:29,487 --> 00:28:32,803
So, you know, but
I'll
encourage them to go talk to

534
00:28:32,803 --> 00:28:35,642
their leader or to their

mentor to understand that.

535
00:28:35,642 --> 00:28:39,427
So, basically, you're getting

coaching with Sid twice a month

536
00:28:39,487 --> 00:28:41,391
for $97 cancel anytime you want
to.

537
00:28:41,391 --> 00:28:45,231
So, you get it for free first,
and you're granted that,
and

538
00:28:45,231 --> 00:28:48,917
then after that expires, because
it's got a 60 day expire
on

539
00:28:48,917 --> 00:28:50,904
it.
So, once it expires, you no

540
00:28:50,904 --> 00:28:53,786
longer have access to it.

Then you'll be paying to

541
00:28:53,846 --> 00:28:55,673
actually buy it for $97 a month.



542
00:28:55,681 --> 00:28:59,231
So, there is a way, Alex, to
create recurring revenue with

543
00:28:59,231 --> 00:29:00,760
this.
Marc Ronick: Junaid has a


544
00:29:00,768 --> 00:29:03,707
question for you, and thanks for
those questions, by the way,


545
00:29:03,715 --> 00:29:05,314
Alex.
Both really great questions.

546
00:29:05,314 --> 00:29:08,758
And Junaid's question
in the
chat here is, what if content

547
00:29:08,758 --> 00:29:11,460
changed and somebody
already
got the certificate?

548
00:29:11,460 --> 00:29:14,250
Sid Meadows: I mean, you don't

ever lose access to the audio.

549
00:29:14,308 --> 00:29:17,855
I've set the audio file up, or

the podcast up, that you never

550
00:29:17,913 --> 00:29:20,579
lose access to it.
I could
expire it after you

551
00:29:20,579 --> 00:29:23,960
know, 14 weeks, because that's
the plan,
because the plan is

552
00:29:23,960 --> 00:29:27,708
when you buy it, you have four
episodes
already there for you

553
00:29:27,708 --> 00:29:30,959
to listen to, and then each
every seven
days another

554
00:29:30,959 --> 00:29:34,349
episode drops, and you get ping
that there's a new
episode,

555
00:29:34,349 --> 00:29:37,692
and that should last for an
additional 10 weeks, so
you

556
00:29:37,692 --> 00:29:40,908
know, got about 1214, weeks to
complete the thing, and I


557
00:29:40,916 --> 00:29:44,077
could make it go away.
After that, I've chosen to leave

558
00:29:44,077 --> 00:29:47,501
it
there, but if they've done
the work and they've completed

559
00:29:47,501 --> 00:29:51,222
it,
and something new happens
in the industry, I'm going to

560
00:29:51,222 --> 00:29:54,839
share the
content with them.
But there's no reason that I

561
00:29:54,839 --> 00:29:57,871
should take
away the
certification, or no reason I

562
00:29:57,871 --> 00:29:59,527
should add another

certification.

563
00:29:59,527 --> 00:30:02,485
They've earned it.
Every business changes,
every

564
00:30:02,485 --> 00:30:06,154
industry changes, every industry
evolves, and so I can't
say,

565
00:30:06,154 --> 00:30:09,339
'Oh, your certification is not
valid now, because something


566
00:30:09,347 --> 00:30:12,201
in the industry changed when
they did the work.

567
00:30:12,201 --> 00:30:15,960
So I'm going
to leave it in
place, and then I'll just share

568
00:30:15,960 --> 00:30:18,960
the additional
content as
necessary, or as appropriate.

569
00:30:19,020 --> 00:30:21,330
Marc Ronick: Thank you, Junaid,
for the question, and also,

570
00:30:21,330 --> 00:30:23,810
side note, looking forward to
seeing
you, Junaid, in about

571
00:30:23,810 --> 00:30:27,659
an hour and a half for our
breakfast
meeting in person,

572
00:30:27,659 --> 00:30:31,660
which I'm really excited about.
All right,
so Sid, we have a

573
00:30:31,660 --> 00:30:35,357
lot more questions, but I want
to pause,
and because for

574
00:30:35,357 --> 00:30:39,804
someone listening who isn't in
your
industry specifically,

575
00:30:39,804 --> 00:30:43,012
what's the lesson here so far?
How
should they think about

576
00:30:43,012 --> 00:30:46,540
turning their own knowledge into
a
private podcast experience?

577
00:30:47,520 --> 00:30:49,614
Sid Meadows: So that's exactly

what I did, Marc.

578
00:30:49,614 --> 00:30:52,904
I turned my knowledge into a
private podcast
because I

579
00:30:52,904 --> 00:30:56,094
offered this exact course.
It was called Contract


580
00:30:56,102 --> 00:30:58,961
Interiors and Introduction, and
then the Next Level.

581
00:30:58,961 --> 00:31:02,464
It was a 12
week group
training session via Zoom, I had

582
00:31:02,464 --> 00:31:04,092
about 100 people go
through
it.

583
00:31:04,092 --> 00:31:08,009
It was $1,500 when I did it, and
it was in the second
year of

584
00:31:08,009 --> 00:31:11,299
my business, and I realized
after I don't know how
many

585
00:31:11,299 --> 00:31:14,849
sessions, this was not scalable,
and I'm not scalable,
and I

586
00:31:14,849 --> 00:31:18,559
can't keep doing all these live,
and so I just kind of put
it

587
00:31:18,559 --> 00:31:21,957
on the shelf and let it sit
there until I could figure out


588
00:31:21,965 --> 00:31:25,477
how to scale it, so this creates
scalability for me, right?

589
00:31:25,477 --> 00:31:29,303
Easy
scalability, and like all
the costs up front, there's no


590
00:31:29,311 --> 00:31:32,259
maintaining cost.
I mean, I have the recurring fee

591
00:31:32,259 --> 00:31:35,723
from Hello
Audio, but I mean
that's they're really small

592
00:31:35,723 --> 00:31:39,436
recurring costs, so
the heavy
lifting financially is up front.

593
00:31:39,436 --> 00:31:42,928
But what I would say
to you
is, when you're thinking about

594
00:31:42,928 --> 00:31:46,111
your content, look at the

problems that exist in your

595
00:31:46,170 --> 00:31:49,673
industry and solve a problem.

Don't just create content for

596
00:31:49,732 --> 00:31:52,917
the sake of creating content and

trying to monetize it.

597
00:31:52,917 --> 00:31:56,313
So, whatever industry that
you're
in, look at how you can

598
00:31:56,313 --> 00:31:59,672
solve a problem and improve
someone's
life, improve

599
00:31:59,672 --> 00:32:02,424
someone's business, improve
someone's role
or their

600
00:32:02,424 --> 00:32:03,920
career.
Look at that.

601
00:32:03,979 --> 00:32:07,185
So, find the problem and then

find the solution to the

602
00:32:07,244 --> 00:32:09,197
problem.
If you've been in an
industry

603
00:32:09,197 --> 00:32:12,177
as long as I have, you know you
should know.

604
00:32:12,177 --> 00:32:15,799
If you
don't know, ask your
audience what their problems are

605
00:32:15,799 --> 00:32:18,445
and
favor the things they're
struggling with.

606
00:32:18,445 --> 00:32:20,194
Yeah, Ralph Estep Jr.: Sid, I
wanted
to follow up on that,

607
00:32:20,194 --> 00:32:22,982
because something you said a few
minutes
ago struck with me,

608
00:32:22,982 --> 00:32:26,774
and I feel in your voice a
passion, not so
much for

609
00:32:26,774 --> 00:32:30,335
making money, but a passion for
the industry that
you're in,

610
00:32:30,335 --> 00:32:34,332
and I feel like that is a core
component of what
you're doing

611
00:32:34,332 --> 00:32:38,108
here, and you, I feel like the
outcome is more
important to

612
00:32:38,108 --> 00:32:40,110
you than the content.
Is that a true
statement?

613
00:32:40,110 --> 00:32:41,470
Do you want to talk about that,
Sid?

614
00:32:42,009 --> 00:32:44,115
Sid Meadows: So that roughly

given me chills, man.

615
00:32:44,115 --> 00:32:47,091
Really, because that is like a
true
statement.

616
00:32:47,091 --> 00:32:49,503
I fell into this industry by
accident.

617
00:32:49,503 --> 00:32:53,131
Some of
you may have heard my
story, but when I was in

618
00:32:53,131 --> 00:32:56,097
college, I was
working at a
school supply company, and I was

619
00:32:56,097 --> 00:32:58,513
helping with
furniture.
I didn't know anything about

620
00:32:58,513 --> 00:32:59,786
furniture.
I was
keeping a library, is

621
00:32:59,786 --> 00:33:03,269
what I was doing, and when I
graduated from
college, for

622
00:33:03,269 --> 00:33:06,083
all the wrong reasons, which
ended up being
the right

623
00:33:06,083 --> 00:33:08,969
reasons, for all the wrong
reasons, I wanted to move
to

624
00:33:08,969 --> 00:33:11,029
Birmingham, Alabama.
So they had a store in

625
00:33:11,029 --> 00:33:12,497
Birmingham, and I
went to
Birmingham.

626
00:33:12,497 --> 00:33:14,891
I worked, I sold office
supplies, and I
started

627
00:33:14,891 --> 00:33:17,201
selling furniture.
About a year later, a friend of

628
00:33:17,201 --> 00:33:19,847
mine
had, who had worked
there, left and called me and

629
00:33:19,847 --> 00:33:23,195
said, "Hey,
there's a job
opening over here, you should

630
00:33:23,195 --> 00:33:26,569
apply, and I did.
And
then I jumped into really

631
00:33:26,719 --> 00:33:30,229
selling office furniture, and I
got bit by this bug that has

632
00:33:30,289 --> 00:33:32,221
been with me for over 30 years.


633
00:33:32,229 --> 00:33:34,919
I love what we do.
I love the industry.

634
00:33:34,919 --> 00:33:37,999
I love being able to
step
away, though I don't sell

635
00:33:38,089 --> 00:33:39,682
products anymore.
I love being
able to step away

636
00:33:39,682 --> 00:33:42,535
and look at a space and go, wow,
we did that.


637
00:33:42,543 --> 00:33:46,755
I love the impact that our
industry has on the success of


638
00:33:46,763 --> 00:33:50,667
companies, on the success of
people, and how we help people


639
00:33:50,675 --> 00:33:54,061
by doing what we do.
And I've tried to venture out,

640
00:33:54,061 --> 00:33:58,075
and every
time I venture out,
I come right back, because to my

641
00:33:58,075 --> 00:34:03,101
core, I love
this industry and
my legacy in this industry

642
00:34:03,101 --> 00:34:07,748
hopefully will be
having a
positive impact on the success

643
00:34:07,748 --> 00:34:12,998
of businesses and
people, and
however I can use my voice for

644
00:34:12,998 --> 00:34:16,072
good, however you can
use my
platform to move our industry

645
00:34:16,072 --> 00:34:20,395
forward, I want to do
that,
and when I have people walk up

646
00:34:20,395 --> 00:34:23,908
to me like I got this
email
from this lady the other day,

647
00:34:23,908 --> 00:34:27,333
last Saturday.
I literally
was like, I mean,

648
00:34:27,333 --> 00:34:31,165
literally, I must, I almost sat
down and just
like cried about

649
00:34:31,165 --> 00:34:33,685
it, because she sent me this
message that said,
"Sid, I've

650
00:34:33,685 --> 00:34:36,157
been listening to your content
for a long time.


651
00:34:36,165 --> 00:34:39,679
After one of your episodes, I
called your guests and had a


652
00:34:39,687 --> 00:34:42,580
long conversation with your
guests, and I just wanted you to

653
00:34:42,580 --> 00:34:46,768

know that I, you gave me the
confidence and the courage to


654
00:34:46,777 --> 00:34:50,329
start my own business, and I am
debuting at Neocon this week,


655
00:34:50,337 --> 00:34:52,389
and I just wanted to say, thank
you.

656
00:34:53,020 --> 00:34:56,065
Marc Ronick: Wow, Sid Meadows:
that's the impact
you can't

657
00:34:56,065 --> 00:34:58,230
measure, right?
That's the legacy that you can't

658
00:34:58,230 --> 00:35:00,076

measure, because you don't
always know about.

659
00:35:00,076 --> 00:35:04,460
It had
another leader walk up
to me and say, we got in a

660
00:35:04,460 --> 00:35:08,064
meeting in our
business after
I heard you say something on

661
00:35:08,064 --> 00:35:11,740
your podcast, I
pulled my team
together, we didn't do what you

662
00:35:11,740 --> 00:35:15,114
recommended,
but we did make a
change, and it's working

663
00:35:15,114 --> 00:35:18,558
fabulously.
My job
as an industry thought

664
00:35:18,558 --> 00:35:22,918
leader, as an industry content
creator
is to create

665
00:35:22,918 --> 00:35:24,948
conversation to spark
conversation.

666
00:35:24,948 --> 00:35:30,195
I've got
lots of answers to
questions, but I don't want you

667
00:35:30,195 --> 00:35:31,700
to
necessarily listen to my
answer.

668
00:35:32,480 --> 00:35:35,660
I want you to think about it,

and I want you to go back in

669
00:35:35,720 --> 00:35:38,739
your business, and I want you to

figure out what's best for

670
00:35:38,739 --> 00:35:41,914
you, right.
And so, yes, I love the


671
00:35:41,922 --> 00:35:45,322
industry, I love the people.
I never want to leave this, and

672
00:35:45,322 --> 00:35:48,522
hopefully I'll have, you know,
at least 10 more years of a very

673
00:35:48,522 --> 00:35:50,740

successful career here,
because at its core, everything

674
00:35:50,740 --> 00:35:53,325
I'm
doing is to help move our
industry forward.

675
00:35:53,325 --> 00:35:56,440
And answer
your question, Rob.
Ralph Estep Jr.: Yeah,


676
00:35:56,448 --> 00:35:59,172
absolutely, and I think that's
the key to this, is when there's

677
00:35:59,172 --> 00:36:01,779

a passion, there's a pain
point, there's something of

678
00:36:01,779 --> 00:36:03,957
value.
It's
not about selling anymore

679
00:36:03,957 --> 00:36:06,700
at that point, Sid, is it?
It's
about something that you

680
00:36:06,700 --> 00:36:09,231
want to see transform it, and
it's your
world.

681
00:36:09,231 --> 00:36:12,132
And I really respect that, dude.
I think that's an
amazing take

682
00:36:12,132 --> 00:36:15,390
on what you're doing.
Marc Ronick: Yeah, and and I


683
00:36:15,398 --> 00:36:18,835
also think it's important to
pause here and recognize to your

684
00:36:18,835 --> 00:36:22,170

point, Ralph, and what you're
highlighting here, and what Sid

685
00:36:22,170 --> 00:36:27,078
has just shared, I think this
is the difference between hard

686
00:36:27,078 --> 00:36:33,062
work
and the grind, right,
because I think when we are

687
00:36:33,062 --> 00:36:36,698
grinding, I
think that's when
we are doing something that

688
00:36:36,698 --> 00:36:41,738
maybe we aren't
as passionate
about as, say, what Sid is with

689
00:36:41,738 --> 00:36:45,110
what his
industry and his
projects that he's building

690
00:36:45,110 --> 00:36:47,770
around his
industry, right?
To him, yeah.

691
00:36:48,010 --> 00:36:51,220
I'm sure, Sid, that what you've
built so far with this private

692
00:36:51,250 --> 00:36:55,630
podcast has been hard work, but
I am willing to bet that you

693
00:36:55,690 --> 00:36:57,400
don't consider it a grind,

right?

694
00:36:57,400 --> 00:37:00,543
That you, that you probably are
enjoying this hard
work, and I

695
00:37:00,543 --> 00:37:04,098
think this is important for us
as content
creators to really

696
00:37:04,098 --> 00:37:07,899
pay attention to, because I
think, and I'm in
this in a

697
00:37:07,899 --> 00:37:12,030
little in certain areas of my
business where it
feels like a

698
00:37:12,030 --> 00:37:16,092
grind, and I sometimes, quite
frankly, I
ignore it, right,

699
00:37:16,092 --> 00:37:20,735
because I just either have
gotten used to
grinding or I

700
00:37:20,735 --> 00:37:23,768
have the wrong programming
running in my brain,
saying,

701
00:37:23,768 --> 00:37:27,824
well, I have to grind, I have to
grind to make, to become


702
00:37:27,832 --> 00:37:31,880
successful, but the truth is, is
like, look at what Sid is


703
00:37:31,888 --> 00:37:35,555
building again, he's shared this
before with a quote unquote


704
00:37:35,563 --> 00:37:39,454
small or smaller audience, and
he's still spining a lot of


705
00:37:39,462 --> 00:37:43,209
success from this, Sid Meadows:
so Mark, the I
appreciate what

706
00:37:43,209 --> 00:37:47,004
you're saying, because the way I
framed it last
year, as I was

707
00:37:47,004 --> 00:37:50,317
coming into this year, was, do
it brings me joy,
if it's a

708
00:37:50,317 --> 00:37:53,511
grind, if it feels heavy, that's
like, that's
that's not

709
00:37:53,511 --> 00:37:56,520
bringing you joy, that's not
bringing you
happiness, and

710
00:37:56,520 --> 00:38:00,907
you know what, I've done a lot
of that
nonsense, and I felt

711
00:38:00,907 --> 00:38:03,917
the stress, I felt the stress in
my body,
and the anxiety

712
00:38:03,917 --> 00:38:06,103
around it.
I don't want that anymore, and

713
00:38:06,103 --> 00:38:10,217
so
I'm going to do what brings
me joy, and I'm going to figure

714
00:38:10,217 --> 00:38:14,471
out, continue to figure out how
to monetize to a way that makes

715
00:38:14,471 --> 00:38:18,349
me feel really good about my
business from a financial


716
00:38:18,357 --> 00:38:21,496
perspective, right?
But you got to lean in to what

717
00:38:21,496 --> 00:38:24,298
brings you
joy, and so that's
like, for me, the biggest thing

718
00:38:24,298 --> 00:38:26,191
that I'm
doing, and that's why
I quit consulting.

719
00:38:26,191 --> 00:38:29,809
I hated consulting.

Now, don't get me wrong, it

720
00:38:29,959 --> 00:38:34,269
generated a blank ton of

revenue, but I hated it.

721
00:38:34,269 --> 00:38:37,721
We never seemed to be able to do
it
on budget, on time, and

722
00:38:37,721 --> 00:38:40,246
under budget, and that just
drove me
crazy.

723
00:38:40,246 --> 00:38:44,184
And then I, I do not like
sitting in front of my computer

724
00:38:44,184 --> 00:38:47,005
creating a PowerPoint with all
these analytics from a


725
00:38:47,013 --> 00:38:50,279
spreadsheet explaining to some
leader what all this means.


726
00:38:50,287 --> 00:38:53,037
Amen.
A great result, but I don't like

727
00:38:53,037 --> 00:38:55,095
that.
What I like
doing is leading

728
00:38:55,095 --> 00:38:58,967
groups, educating people, and
creating
conversations, and so

729
00:38:58,967 --> 00:39:00,771
that's what I'm, that's what I'm
going
to be doing.

730
00:39:00,771 --> 00:39:02,939
Man, you got to bring, you got
to have joy in
your life.

731
00:39:03,280 --> 00:39:05,829
Marc Ronick: Well, I don't know,

I don't know about the

732
00:39:05,829 --> 00:39:08,600
audience, but I'm feeling very
inspired by
you right now,

733
00:39:08,600 --> 00:39:10,717
Sid.
So, thank you for sharing all of

734
00:39:10,717 --> 00:39:12,444
this.
And
DR. has a question for

735
00:39:12,444 --> 00:39:13,600
you.
Sid Meadows: Yes, ma'am.

736
00:39:13,740 --> 00:39:17,700
DR: Yeah, so I want to ask a

question for those that want to

737
00:39:17,970 --> 00:39:21,950
follow in your footsteps in

regards to making a private

738
00:39:22,100 --> 00:39:26,570
podcast, I want you to talk a

little bit about the challenges

739
00:39:26,960 --> 00:39:33,230
that you overcame in this whole
private podcast genre.

740
00:39:34,080 --> 00:39:37,007
Sid Meadows: So the easy part

was creating the content, right?

741
00:39:37,067 --> 00:39:40,711
The easy part was writing the

scripts, reviewing the scripts.

742
00:39:40,771 --> 00:39:43,806
I mean, thanks to AI, it makes

it a lot easier.

743
00:39:43,806 --> 00:39:47,154
Recording it was super easy,
like that's the
easy part.

744
00:39:47,154 --> 00:39:50,675
Actually, doing that stuff.
The hard part was all the


745
00:39:50,683 --> 00:39:53,808
technology stuff, like figuring
all the technology stuff out,


746
00:39:53,816 --> 00:39:56,515
like buying the URL, finding the
URL, right.

747
00:39:56,515 --> 00:39:59,980
And I hired someone,
listen.
And I am not creative, okay?

748
00:39:59,980 --> 00:40:02,132
I try to be creative, but
I'm
not.

749
00:40:02,132 --> 00:40:05,499
And I heard someone do the
website for me, and he's
been

750
00:40:05,499 --> 00:40:09,359
great, but he's also been a
little bit of a pain in my ass,

751
00:40:09,359 --> 00:40:13,033
and it hasn't.. it should have
been done by now, and like his


752
00:40:13,041 --> 00:40:15,837
deadline is Friday.
I mean, it's almost done a

753
00:40:15,837 --> 00:40:17,859
couple of notes
this morning,
right.

754
00:40:17,859 --> 00:40:21,503
He's really good, but he also
did it in code
rather than in

755
00:40:21,503 --> 00:40:23,711
blocks, and so now I can't edit
anything.

756
00:40:23,711 --> 00:40:26,469
So
I'm like, oh my god, Sid,
but that's okay.

757
00:40:26,469 --> 00:40:30,395
I have a deal with
him to make
all the updates in the edits,

758
00:40:30,395 --> 00:40:33,164
which is very
affordable.
It looks really good.

759
00:40:33,164 --> 00:40:36,859
He gave me three designs
to
choose from, and then the single

760
00:40:36,859 --> 00:40:40,446
most frustrating thing
about
this, honestly, was Hello Audio.

761
00:40:40,446 --> 00:40:43,423
It is a really great
platform,
but it has limitations.

762
00:40:43,423 --> 00:40:46,790
Do your research.

So I want to just do everything

763
00:40:46,850 --> 00:40:49,528
in Kajabi, and Kajabi has a

podcast product.

764
00:40:49,528 --> 00:40:51,387
Okay.
Well, Kajabis podcast product

765
00:40:51,387 --> 00:40:54,677
doesn't
drip, it just
publishes it when you publish

766
00:40:54,677 --> 00:40:56,471
it.
I'm trying to
simplify this

767
00:40:56,471 --> 00:40:58,902
and make this as automated as
possible, right?

768
00:40:58,902 --> 00:41:01,548
So
it kind of can live on its
own.

769
00:41:01,607 --> 00:41:05,371
Okay, Kajabis courses drip, you
can set a date to drip based on

770
00:41:05,431 --> 00:41:09,076
the date the person enrolls.

Well, Kajabis podcast, which can

771
00:41:09,135 --> 00:41:11,091
be private and paid, doesn't

drip.

772
00:41:11,091 --> 00:41:14,802
I've been after them too, though
they're not listening to
me,

773
00:41:14,802 --> 00:41:18,368
but I've been after, like, come
on, guys, make it drip,
okay?

774
00:41:18,368 --> 00:41:20,886
So that forces me to go to Hello
Audio.

775
00:41:20,886 --> 00:41:24,480
Well, Hello Audio,
when you
enroll and you want one thing,

776
00:41:24,480 --> 00:41:28,400
and then you realize you
need
something else, guess what, you

777
00:41:28,400 --> 00:41:30,710
gotta upgrade.
So that's
really frustrating

778
00:41:30,710 --> 00:41:34,409
with Hello Audio, they're still
a young
company, they're less

779
00:41:34,409 --> 00:41:38,335
than five years old, right, and
they've
got a lot of user

780
00:41:38,335 --> 00:41:40,377
experience stuff they need to
work out.

781
00:41:40,377 --> 00:41:43,749
I'm
sticking with it, but it
has not been the easiest.

782
00:41:43,749 --> 00:41:46,869
And then
there's no direct
connection between Kajabi and

783
00:41:46,869 --> 00:41:49,474
Hello Audio,
so I had to go to
Zapier.

784
00:41:49,474 --> 00:41:53,000
Like, I opened that thing up,
like,
what the hell is this?

785
00:41:53,000 --> 00:41:56,287
Like, I've never used Zapier
before,
so I've never had to,

786
00:41:56,287 --> 00:41:59,670
and so then, but thankfully
Zapier has
Copilot built into

787
00:41:59,670 --> 00:42:01,951
it.
You just tell you what do you

788
00:42:01,951 --> 00:42:06,044
want it to
do, and it did it.
And the first time I did it, it

789
00:42:06,044 --> 00:42:07,724
worked.
And
then the second time,

790
00:42:07,724 --> 00:42:10,995
because I changed the website,
because I
had a core

791
00:42:10,995 --> 00:42:13,468
foundations page up on my
regular website, right?


792
00:42:13,476 --> 00:42:17,397
And so then, when I read it
again, I got an error message,


793
00:42:17,405 --> 00:42:21,236
and so, like, it wasn't working.
So last night I enrolled in the

794
00:42:21,236 --> 00:42:24,492
program, I wanted to see if
everything worked, like I wanted

795
00:42:24,492 --> 00:42:27,839

to see all the..
I enrolled in the email list and

796
00:42:27,839 --> 00:42:30,296
all that, and
it didn't work.
Oh my god.

797
00:42:30,296 --> 00:42:33,514
Then I realized the problem was
inside of Hello Audio.

798
00:42:33,514 --> 00:42:36,994
So that's long answer, DR. But
the biggest
challenge for me

799
00:42:36,994 --> 00:42:40,462
has been the tech and getting
the tech to
work, because I

800
00:42:40,462 --> 00:42:43,917
want this to be easy.
I don't want to have to go
and

801
00:42:43,917 --> 00:42:46,517
push an email to, you know,
people that enroll.

802
00:42:46,517 --> 00:42:50,298
I don't have
to do that,
because hopefully we're going to

803
00:42:50,298 --> 00:42:52,692
get hundreds of
people
enrolling in this.

804
00:42:52,692 --> 00:42:56,098
Right, my goal is 10 people a
month to
enroll in the

805
00:42:56,098 --> 00:42:59,894
program, that's my goal, that's
very attainable,
but I hope to

806
00:42:59,894 --> 00:43:03,243
make partnerships with office
furniture dealers
and office

807
00:43:03,243 --> 00:43:05,988
furniture manufacturers that
anytime they
have somebody,

808
00:43:05,988 --> 00:43:09,252
let's call it an enterprise
relationship, anytime
they

809
00:43:09,252 --> 00:43:13,230
have somebody new, this is an
automatic, they give them a


810
00:43:13,238 --> 00:43:16,993
code, they go to the website,
and they get it, and they enroll

811
00:43:16,993 --> 00:43:20,788

in the course, right, so I
hope to be able to do that, but

812
00:43:20,788 --> 00:43:23,796
the
tech has been the biggest
pain in my ODR. Froze.

813
00:43:23,796 --> 00:43:26,468
Yeah, hear you.
Marc Ronick: Yeah.

814
00:43:26,468 --> 00:43:29,198
Okay.
So
we're playing, we're

815
00:43:29,198 --> 00:43:32,663
playing the wheel of jargon,
because there
are two things

816
00:43:32,663 --> 00:43:35,642
that I think people need to
understand.

817
00:43:35,642 --> 00:43:41,162
One
was Zapier, and the other
I saw Yvonne put it in the chat.

818
00:43:41,162 --> 00:43:45,240
What
is drip, right?
So, first, Zapier, I can share

819
00:43:45,240 --> 00:43:47,740
it's.. it's
basically
automation software.

820
00:43:47,920 --> 00:43:52,360
It can automate things between

different pieces of software.

821
00:43:52,510 --> 00:43:56,350
So, if you wanted something

automated, like, say, what's a

822
00:43:56,380 --> 00:43:59,428
good example?
Sid, maybe you've
got one, but

823
00:43:59,428 --> 00:44:02,400
it'll talk between different
systems and automate
between

824
00:44:02,400 --> 00:44:04,800
them.
I think that's the best way to

825
00:44:05,610 --> 00:44:07,980
DR: connect two different

platforms that were not

826
00:44:08,070 --> 00:44:10,770
connected before and didn't,

doesn't have a way of

827
00:44:10,860 --> 00:44:12,408
connecting.
This is like the
middleman,

828
00:44:12,408 --> 00:44:15,000
this is the bridge between two
different platforms.

829
00:44:15,120 --> 00:44:16,870
Marc Ronick: Yes.
And then Sid,
do you want to

830
00:44:16,870 --> 00:44:19,422
explain what dripping is?
Sid Meadows: I've never used


831
00:44:19,430 --> 00:44:21,354
Zapier before, so like I was the
learning curve.

832
00:44:21,354 --> 00:44:24,080
It's hard, it's
hard to learn,
but Marc Ronick: I'm glad to

833
00:44:24,080 --> 00:44:25,340
hear
they've integrated AI
into it.

834
00:44:25,340 --> 00:44:27,845
I think that makes it easier.
Sid Meadows: I just told it what

835
00:44:27,845 --> 00:44:29,701

I wanted, and it popped up
this screen with all these

836
00:44:29,701 --> 00:44:32,159
little
action steps.
I'm like, "Oh gosh, I hope this

837
00:44:32,159 --> 00:44:34,224
is right.

Yeah, but it did work.

838
00:44:34,224 --> 00:44:36,913
So, drip.. it's a really great

question.

839
00:44:36,913 --> 00:44:41,359
So, you can publish all of your
content at one time,
you can

840
00:44:41,359 --> 00:44:44,559
publish it at when you want to,
so you go kind of like
your

841
00:44:44,559 --> 00:44:47,787
podcast, and you go and you set
a publish date that's going
to

842
00:44:47,787 --> 00:44:51,149
publish on this date.
A drip is the content is dripped

843
00:44:51,149 --> 00:44:55,761
out to
the student in this
case, okay, based on the date

844
00:44:55,761 --> 00:44:59,709
that they're
enrolled, so that
it gives them the content based.

845
00:44:59,709 --> 00:45:03,787
On a
schedule, so if Dr.
enrolls today, she's going to

846
00:45:03,787 --> 00:45:07,091
get four
episodes, and then
seven days later she's going to

847
00:45:07,091 --> 00:45:09,851
get episode
number five, and
then seven days after that she's

848
00:45:09,851 --> 00:45:13,291
gonna get
episode number six.
Let's say Ralph joins in on

849
00:45:13,291 --> 00:45:17,279
Sunday, he's
going to get four
episodes, and then seven days

850
00:45:17,279 --> 00:45:20,139
after his
enrollment, so
you're on your own schedule,

851
00:45:20,139 --> 00:45:23,539
it's dripping
based on the
date that you enroll, rather

852
00:45:23,539 --> 00:45:27,879
than dripping
based on an
arbitrary date that I set.

853
00:45:27,879 --> 00:45:30,479
So Dr. joins a month
later,
Ralph joins.

854
00:45:30,479 --> 00:45:33,223
Ralph's got all these back
episodes to
listen to, because

855
00:45:33,223 --> 00:45:36,469
he's not caught up with Dr. So
it's
dripping based on your

856
00:45:36,559 --> 00:45:40,309
enrollment date, so that the

student can go through their 60

857
00:45:40,369 --> 00:45:44,529
days at their pace with me

dripping an episode every seven

858
00:45:44,589 --> 00:45:48,399
days, because what I did not

want to happen, I did not want

859
00:45:48,699 --> 00:45:52,629
binge consumption of the

podcast, because I want them to

860
00:45:52,869 --> 00:45:56,633
retain the information.
It's
only like two and a half

861
00:45:56,633 --> 00:45:59,875
hours long, if that's right.
So, could
you listen to all

862
00:45:59,875 --> 00:46:03,077
the 14 episodes at one time.
Yes, you
could, but I don't

863
00:46:03,077 --> 00:46:05,924
want that, because I want them
to consume
and learn.

864
00:46:05,924 --> 00:46:07,982
I have a did that answer the
question?

865
00:46:07,982 --> 00:46:10,109
Do I mean,
Devon, did that
answer your question?

866
00:46:10,470 --> 00:46:12,750
Marc Ronick: Well, she's not on
stage, but Sid Meadows: okay,

867
00:46:13,140 --> 00:46:14,700
Marc Ronick: yeah, we'll find

out if that answered.

868
00:46:15,270 --> 00:46:17,850
Sid Meadows: So, the other thing

that I did with this to help,

869
00:46:17,880 --> 00:46:20,100
because I'm to Ralph's point

earlier, I'm really passionate

870
00:46:20,100 --> 00:46:23,150
about this person learning our

industry, because I want them to

871
00:46:23,210 --> 00:46:25,610
fall in love with the industry

the way I did.

872
00:46:25,610 --> 00:46:29,290
So, I've created a sponsor
guide, and so I will
email

873
00:46:29,290 --> 00:46:30,918
their sponsor.
We'll find out.

874
00:46:30,918 --> 00:46:33,050
I find out I was trying to

automate this, but I couldn't,

875
00:46:33,590 --> 00:46:36,020
at least not yet.
But I'm going
to ask who their

876
00:46:36,020 --> 00:46:38,090
sponsor is.
I'm going to email them a

877
00:46:38,090 --> 00:46:41,494
sponsor
guide, and this
sponsor guide tells them what

878
00:46:41,494 --> 00:46:46,162
each episode is
about, and
then it gives them three to five

879
00:46:46,162 --> 00:46:49,750
questions for
their sponsor,
their leader, their boss, the

880
00:46:49,750 --> 00:46:54,840
owner to ask in
one on one
environments about what they're

881
00:46:54,840 --> 00:46:58,209
learning along the
way, so
that the sponsor can help

882
00:46:58,209 --> 00:47:01,960
continue their journey,
their
learning journey, this is really

883
00:47:01,960 --> 00:47:03,933
a partnership.
This is
not a set it and

884
00:47:03,933 --> 00:47:06,278
forget it, and they learned
everything from
Sid, because

885
00:47:06,278 --> 00:47:08,802
there's things they're going to
want to know
more about.

886
00:47:08,802 --> 00:47:11,994
And so I've created this guy
that's called a
coaching

887
00:47:11,994 --> 00:47:16,680
guide, right, that the sponsor
or the leader can use to
have

888
00:47:16,680 --> 00:47:18,540
additional learning
conversations with their


889
00:47:18,548 --> 00:47:21,017
employee.
Marc Ronick: Thank you, Sid.

890
00:47:21,017 --> 00:47:24,184
And
I want to, since we're
getting close to time here, I

891
00:47:24,184 --> 00:47:26,904
want to
wrap up with a couple
of questions.

892
00:47:26,904 --> 00:47:31,628
First, does someone
need a
full course or certification or

893
00:47:31,628 --> 00:47:34,460
a big offer to
start
experimenting with private

894
00:47:34,490 --> 00:47:36,650
podcasting, or can it be

smaller?

895
00:47:37,640 --> 00:47:38,940
Sid Meadows: You could do

whatever you want to do.

896
00:47:38,940 --> 00:47:42,693
No, you don't need a big course,
you
don't need something major

897
00:47:42,693 --> 00:47:46,820
if you've got ideas and you want
to
put it out in the world and

898
00:47:46,820 --> 00:47:48,440
you want to test it as a private

podcast.

899
00:47:48,440 --> 00:47:51,180
I would encourage you to do it.
Go figure it out.

900
00:47:51,180 --> 00:47:53,972
Go
try it.
I mean, I read that, like, let's

901
00:47:53,972 --> 00:47:55,968
say you have a,
like, Mark.
Here's a great example.

902
00:47:55,968 --> 00:47:59,326
Just use words are hard
in the
morning, don't play it, Ralph.

903
00:47:59,326 --> 00:48:00,870
Yep, he has to Marc Ronick: play
it.

904
00:48:00,870 --> 00:48:03,945
He has to
play it.
Waits Jingle: are hard in the

905
00:48:03,945 --> 00:48:05,940
morning.

Did I say that out loud?

906
00:48:07,530 --> 00:48:10,500
Sid Meadows: Okay, so Mark, I'll

use you as an example.

907
00:48:10,500 --> 00:48:14,108
You could start a private
podcast for your
community.

908
00:48:14,108 --> 00:48:18,135
Let's just use the EPC three
commute people that
sign up

909
00:48:18,135 --> 00:48:21,614
for APC three.
You could use it where you could

910
00:48:21,614 --> 00:48:24,970
put out
additional content
relative to the conference.

911
00:48:24,970 --> 00:48:28,812
Hey, I'm excited
to announce
this, and you can publish it

912
00:48:28,812 --> 00:48:32,616
however you want to,
and make
it free, but it's in my ear.

913
00:48:32,616 --> 00:48:33,840
I can listen to it when I
want
to.

914
00:48:33,840 --> 00:48:35,186
You don't have to make it
public.

915
00:48:35,186 --> 00:48:37,608
You can share insider
secrets
behind the scenes.

916
00:48:37,608 --> 00:48:40,050
I know a lot of people that I
see
a lot of people, I don't

917
00:48:40,050 --> 00:48:42,755
know a lot of people doing this,
but
what I've read is like

918
00:48:42,755 --> 00:48:45,808
people have group coaching,
they're
using it as bonus

919
00:48:45,808 --> 00:48:50,364
content or inspirational content
to share
with their community.

920
00:48:50,364 --> 00:48:55,021
Every one of you has an
opportunity to
create

921
00:48:55,021 --> 00:48:58,732
additional resources for your
community that's going to
help

922
00:48:58,732 --> 00:49:02,308
your community be better people,
help them grow, help
their

923
00:49:02,308 --> 00:49:04,402
businesses grow.
You just have to figure out how

924
00:49:04,402 --> 00:49:06,496
you want
to do it and what it
is you want to do.

925
00:49:06,496 --> 00:49:09,470
And I think a private
podcast
is a really great solution for

926
00:49:09,470 --> 00:49:12,990
it.
DR: So, Mark, how about a


927
00:49:12,998 --> 00:49:16,500
private podcast on how to create
a conference?

928
00:49:17,640 --> 00:49:20,070
Marc Ronick: I mean, that

certainly has some value there,

929
00:49:20,220 --> 00:49:26,030
for sure, especially if I feel

like it would need to broaden to

930
00:49:26,120 --> 00:49:28,910
more than just the podcast

industry if I were to do

931
00:49:29,060 --> 00:49:32,060
something like that, right?

Because I don't feel like a lot

932
00:49:32,090 --> 00:49:36,890
of podcasters have this desire

or itch to start a conference,

933
00:49:37,430 --> 00:49:40,870
right, but I'm sure some of them

do, and I would imagine many

934
00:49:41,020 --> 00:49:44,110
others in other industries want
to do something like that, so I

935
00:49:44,200 --> 00:49:46,321
could see something like that

for sure.

936
00:49:46,321 --> 00:49:50,655
I was also thinking something,
maybe for other
podcast

937
00:49:50,655 --> 00:49:54,225
producers, editors, et cetera,
some kind of private
podcast

938
00:49:54,225 --> 00:49:58,856
for them, since I know we have a
lot of those types of


939
00:49:58,864 --> 00:50:02,508
community members.
Year, as well, so yeah, I'm

940
00:50:02,508 --> 00:50:06,420
certainly
inspired, for sure.
Billy, I forgot about you, and I

941
00:50:06,420 --> 00:50:08,610
knew you
had a question, so
I'm gonna Sid Meadows: problem,

942
00:50:10,650 --> 00:50:12,220
Marc Ronick: so I want to make

sure you get that in.

943
00:50:12,220 --> 00:50:14,503
Go ahead, Billi: Sid forgets
about me all
the time, it's

944
00:50:14,503 --> 00:50:15,989
okay, never called me back,
never text me
back.

945
00:50:16,590 --> 00:50:18,642
Jingle: Well, I mean, I guess

you know, Billi: for the.. so,

946
00:50:18,642 --> 00:50:21,966
Sid, I
love, first of all, I
love all the work that you've

947
00:50:21,966 --> 00:50:26,513
done to get
to this point, but
was there based on average

948
00:50:26,513 --> 00:50:30,494
conversion
rates of one to 3%
basically in any industry of

949
00:50:30,494 --> 00:50:33,446
like marketing,
that's kind of
like the just the magic numbers,

950
00:50:33,446 --> 00:50:38,066
was there like
any like having
to look at my whole audience, my

951
00:50:38,066 --> 00:50:43,244
whole network
before I put all
this work into it, or was this

952
00:50:43,244 --> 00:50:46,386
like oftentimes
I get other
Amazon influencers going asking

953
00:50:46,386 --> 00:50:49,382
me the same million
questions,
so I'm like, okay, I need to

954
00:50:49,382 --> 00:50:52,206
build a product to
answer
these questions, and when I'm

955
00:50:52,206 --> 00:50:55,030
what I don't want to see

happen is a bunch of podcasters

956
00:50:55,120 --> 00:50:57,910
go, oh, this is a nice quick

cash grab, but their audience is

957
00:50:58,030 --> 00:51:00,660
so small that they can't

convert, and now they have all

958
00:51:00,690 --> 00:51:03,900
this time, energy, and money

out, and it's actually done the

959
00:51:04,170 --> 00:51:06,162
opposite of what they hoped it

would do.

960
00:51:06,162 --> 00:51:09,520
So, was that a part of your
process to go, like, "Hey,
I

961
00:51:09,520 --> 00:51:13,095
got this network of 30,000
people of 20 years in the


962
00:51:13,103 --> 00:51:16,720
industry, I feel confident that
I can close 10 deals a month?


963
00:51:16,728 --> 00:51:19,410
Like, how would a regular
podcaster go about this?

964
00:51:19,410 --> 00:51:23,589
What
would be your suggestion,
Sid Meadows: so for me, Billy, I

965
00:51:23,589 --> 00:51:25,692

did not look at my podcast
audience.

966
00:51:25,692 --> 00:51:27,736
I didn't - they're not
the
target.

967
00:51:27,736 --> 00:51:30,032
People that listen to my podcast
are already in the
industry.

968
00:51:30,032 --> 00:51:32,316
Most of them probably be in the
industry five to 10
years at a

969
00:51:32,316 --> 00:51:34,178
minimum, right?
They're not my target.

970
00:51:34,178 --> 00:51:38,678
My email
list is not my target
for an actual direct buyer.

971
00:51:38,678 --> 00:51:41,104
They're
influencers, maybe
they're leaders, and the leader

972
00:51:41,104 --> 00:51:44,812
says,
"Oh, I want to look at
my new employees, or maybe the

973
00:51:44,812 --> 00:51:48,058
leader
is encouraged to hire
someone new, because now they

974
00:51:48,058 --> 00:51:50,818
know that
there is a program
out there to actually train on

975
00:51:50,818 --> 00:51:53,886
the industry,
but I didn't
look at those things.

976
00:51:53,886 --> 00:51:55,745
What I looked at was my

network.

977
00:51:55,745 --> 00:51:59,670
I looked at my network of the
leaders in the industry
that

978
00:51:59,670 --> 00:52:02,600
I'm connected to, knowing that I
could talk to them,
knowing

979
00:52:02,600 --> 00:52:04,895
that I could put things out
there that would attract
them,

980
00:52:04,895 --> 00:52:08,448
knowing that I could talk the
language of the problem, and


981
00:52:08,456 --> 00:52:13,435
every leader that I've talked to
is like, "Oh, wow, this is let


982
00:52:13,443 --> 00:52:16,905
me know when it's published,
like when this is ready, send it

983
00:52:16,905 --> 00:52:19,204

to me.
So I have a list, I have a small

984
00:52:19,204 --> 00:52:22,175
wait list, I have some
beta
testers right now going through

985
00:52:22,175 --> 00:52:25,739
it to give me feedback,
like,
hey, Sid, you missed this topic,

986
00:52:25,739 --> 00:52:27,408
you should have included
this
topic.

987
00:52:27,408 --> 00:52:30,170
It's like about the content, and
these are industry
veterans

988
00:52:30,170 --> 00:52:33,214
that are going through it.
I'll volunteer to go through


989
00:52:33,222 --> 00:52:37,010
it for me, and so my target is
the leader, and I think I can


990
00:52:37,018 --> 00:52:38,474
reach the leader through my
network, right?

991
00:52:38,474 --> 00:52:41,466
That's what I
think, Billy.
And so, what I would say to

992
00:52:41,466 --> 00:52:45,079
anybody that is
thinking about
doing this again, I'm gonna go

993
00:52:45,079 --> 00:52:47,274
back to think about
the
problem that you're trying to

994
00:52:47,274 --> 00:52:49,960
solve, what the problem is in

your industry, how are you gonna

995
00:52:50,110 --> 00:52:53,590
solve that problem, and then if
you're gonna monetize it or not

996
00:52:53,680 --> 00:52:56,410
monetize it again, a beautiful

thing about this is you can do

997
00:52:56,440 --> 00:52:59,590
whatever you wanna do with it,

you can put it out first and

998
00:52:59,650 --> 00:53:02,130
test it and get feedback and

then decide to charge it, and

999
00:53:02,130 --> 00:53:05,010
there's so many options here, I
mean, Billy, I think for you,

1000
00:53:05,100 --> 00:53:08,280
for Amazon influencers, you

could call it your Amazon FAQs

1001
00:53:09,150 --> 00:53:11,670
to start a, do a, you know, you
don't have to be long hour long

1002
00:53:11,760 --> 00:53:15,300
episodes, they could be quick

little hit, 510, minutes, and

1003
00:53:15,420 --> 00:53:17,820
you know, charge whatever you

want to charge as a recurring

1004
00:53:17,940 --> 00:53:20,780
month, you can set it up as

recurring monthly if you want

1005
00:53:20,780 --> 00:53:23,789
to, and just start providing the

value in, you could do it in

1006
00:53:23,789 --> 00:53:26,466
the audio version, you could do
your
video version, if you

1007
00:53:26,466 --> 00:53:28,962
wanted to, and make a course,
and all that
kind of nonsense.

1008
00:53:28,962 --> 00:53:32,095
But, Billi: yeah, I mean, we did
this
in the fishing space, and

1009
00:53:32,095 --> 00:53:34,405
that's what we did.
We charged 10 bucks
a month,

1010
00:53:34,405 --> 00:53:36,782
and got like 300 people to sign
up.

1011
00:53:36,782 --> 00:53:40,330
We also had an
audience of
about 20,000 or so people that

1012
00:53:40,330 --> 00:53:43,498
were listening to
our show
that we built the show for like

1013
00:53:43,498 --> 00:53:46,438
a couple years, so
that's the
only reason we launched it,

1014
00:53:46,438 --> 00:53:49,555
because I'm like,
well, this
conversion rate, I think we can

1015
00:53:49,555 --> 00:53:52,056
get enough people
for this to
financially make sense.

1016
00:53:52,056 --> 00:53:54,520
So that was kind of my

question, but yeah, I love it.

1017
00:53:54,610 --> 00:53:56,970
Thanks, Sid.
I Sid Meadows: mean, I'll report

1018
00:53:56,970 --> 00:53:59,754

back as we start launching.
I mean, I haven't emailed

1019
00:53:59,754 --> 00:54:02,438
anybody
about this, right?
I'm waiting on the little tweaks

1020
00:54:02,438 --> 00:54:04,684
to the
website.
His deadline is Friday, so it's

1021
00:54:04,684 --> 00:54:06,492
Friday, is let's call it
the
hard launch.

1022
00:54:06,492 --> 00:54:08,315
I've done one on one
conversations about it.

1023
00:54:08,315 --> 00:54:12,078
I
have my wait list of people
that are ready for it, so I'll

1024
00:54:12,078 --> 00:54:15,762
report
back in 60 days or so
with how we're doing with

1025
00:54:15,762 --> 00:54:17,850
conversion, how
many people
have enrolled in the program,

1026
00:54:17,850 --> 00:54:20,910
the feedback that I'm
getting,
but I think I need a minimum of

1027
00:54:20,910 --> 00:54:24,256
60 days in order to
let it get
some traction.

1028
00:54:24,256 --> 00:54:27,116
Let the emails get some
traction,
because there's two

1029
00:54:27,116 --> 00:54:28,670
lead magnet.
Well, there's one, there's one


1030
00:54:28,678 --> 00:54:30,310
lead magnet.
There's a well, you join the

1031
00:54:30,310 --> 00:54:31,810
community, there's a
welcome
email sequence.

1032
00:54:31,810 --> 00:54:34,970
I've never done this before, by
the
way, but I wrote the email

1033
00:54:35,060 --> 00:54:36,929
sequence, so there's a seven

email sequence.

1034
00:54:36,929 --> 00:54:39,364
None of them sell until the last
one.

1035
00:54:39,364 --> 00:54:42,508
It
encourages you to buy, then
there's a download.

1036
00:54:42,508 --> 00:54:46,129
There's a
lead magnet that's
called your first 90 days

1037
00:54:46,129 --> 00:54:49,660
onboarding plan.

So I created a 90 day onboarding

1038
00:54:49,780 --> 00:54:52,900
plan that anybody, hopefully

leaders, download.

1039
00:54:52,900 --> 00:54:57,695
They go into a 12 email
sequence, the first
10 add

1040
00:54:57,695 --> 00:55:00,194
value, or the first nine add
value.

1041
00:55:00,194 --> 00:55:03,820
Be the last three
sell with
one of those cells with the link

1042
00:55:03,820 --> 00:55:05,842
to schedule time
on my
calendar to talk to me about

1043
00:55:05,842 --> 00:55:08,550
your onboarding process,
so I
create a whole 90 day onboarding

1044
00:55:08,550 --> 00:55:11,745
map as the lead
magnet, so
we'll talk about that a lot to

1045
00:55:11,745 --> 00:55:13,275
get people into that
email
sequence.

1046
00:55:13,275 --> 00:55:16,662
Then to buy Marc Ronick: cool,
thank you for
those questions,

1047
00:55:16,662 --> 00:55:20,223
Billy, and thank you, Sid.
And I think Sid,
real quick,

1048
00:55:20,223 --> 00:55:23,430
where if people are curious
about private
podcasting, if

1049
00:55:23,430 --> 00:55:26,540
you've piqued their interest,
and maybe they
have more

1050
00:55:26,540 --> 00:55:29,218
questions, what's the can they
contact you, and what's
the

1051
00:55:29,218 --> 00:55:31,634
best way?
Sid Meadows: Yeah, you can


1052
00:55:31,642 --> 00:55:33,406
contact me.
Shoot me an email, Mark, and

1053
00:55:33,406 --> 00:55:35,177
drop my email into the
show
notes.

1054
00:55:35,177 --> 00:55:38,415
Go to my website and fill out
the contact sid form,


1055
00:55:38,423 --> 00:55:41,140
sidmeadows.com But I would tell
you, like, if you're interested

1056
00:55:41,140 --> 00:55:43,214
in it, I'm happy to talk to
anybody, right?

1057
00:55:43,214 --> 00:55:46,550
But if you're
really
interested in it, do what I did.

1058
00:55:46,550 --> 00:55:48,268
Go to your homework, go
to
your research.

1059
00:55:48,268 --> 00:55:51,124
I went to, because I'm telling
you, I don't
know everything

1060
00:55:51,124 --> 00:55:53,302
about Hello Audio, so I went to
YouTube.

1061
00:55:53,302 --> 00:55:57,675
I
did a little research on
Hello Audio, then I joined Hello

1062
00:55:57,675 --> 00:56:01,894

Audio's Facebook group, which
was free, and then that gave me

1063
00:56:01,894 --> 00:56:05,874
access to the Hello Audio
without being a member or a paid

1064
00:56:05,874 --> 00:56:09,123

customer, that gave me access
to Hello Audio's coaching

1065
00:56:09,123 --> 00:56:12,000
program.

And every month they go live

1066
00:56:12,090 --> 00:56:14,640
coaching, you can submit

questions, and they will ask

1067
00:56:14,640 --> 00:56:16,080
them.
They come on Riverside,
and

1068
00:56:16,080 --> 00:56:18,894
you can ask the questions,
they'll answer it, or if you're

1069
00:56:18,894 --> 00:56:21,825
there, they'll bring you on
live, and you don't have to be a

1070
00:56:21,825 --> 00:56:23,764

paid customer.
The two owners, the two

1071
00:56:23,764 --> 00:56:25,717
founders, do this, and
so
that's what I did.

1072
00:56:25,717 --> 00:56:29,136
I started learning about it to
ensure, in
the meantime, I was

1073
00:56:29,136 --> 00:56:31,190
comparing at Kajabi, and that's
where I
figured out where the

1074
00:56:31,400 --> 00:56:33,750
differences were and what I

really wanted.

1075
00:56:33,750 --> 00:56:36,275
So, you know, go explore private
podcasting.

1076
00:56:36,275 --> 00:56:40,582
We
did, I think, Mark, there
are two episodes on this show

1077
00:56:40,582 --> 00:56:43,952
about
private podcasting, and
I think one, we had the founder,

1078
00:56:43,952 --> 00:56:47,092
like a
couple of years ago,
yeah, of Hello Audio on the show

1079
00:56:47,092 --> 00:56:48,860
talking
about it.
It's probably evolved since

1080
00:56:48,860 --> 00:56:51,582
then, but Marc Ronick: oh yeah,
for sure,
for sure.

1081
00:56:51,582 --> 00:56:54,628
Sid, thank you again for
stepping up last minute and


1082
00:56:54,636 --> 00:56:57,302
doing this and providing all of
this information.

1083
00:56:57,302 --> 00:57:01,440
Really
appreciate it.
And of course, if you want to

1084
00:57:01,440 --> 00:57:04,298
check it out, his
website for
the private podcast, we have

1085
00:57:04,298 --> 00:57:07,311
that in the show notes,
but if
you're just curious, it's Core

1086
00:57:07,311 --> 00:57:11,520
foundations.co so go check

that out if you want to get a

1087
00:57:11,550 --> 00:57:15,000
little more inspiration, or if

maybe you happen to be in Sid's

1088
00:57:15,240 --> 00:57:18,930
space and want to be a part of

that private podcast and

1089
00:57:18,990 --> 00:57:22,670
program, so with that, a

reminder to you that tomorrow we

1090
00:57:23,030 --> 00:57:25,715
are off.
Tomorrow is a national


1091
00:57:25,723 --> 00:57:30,055
holiday, and it's, it's actually
falling in quite nicely with our

1092
00:57:30,055 --> 00:57:32,930

new summer schedule.
Again, new summer schedule,

1093
00:57:32,930 --> 00:57:36,122
Tuesdays,
Wednesdays, and
Thursdays all summer long.

1094
00:57:36,122 --> 00:57:38,454
So, we're not going
away
completely, we're just shaving

1095
00:57:38,454 --> 00:57:41,087
off a couple of days
during
the summer, so I can have some

1096
00:57:41,087 --> 00:57:44,299
time focusing on my
business,
focusing on the Empowered

1097
00:57:44,299 --> 00:57:48,622
Podcasting Conference,
etc.
So bear with us and keep coming

1098
00:57:48,622 --> 00:57:52,060
back every Tuesday,
Wednesday,
and Thursday at Podcasting

1099
00:57:52,060 --> 00:57:56,590
Morning show.com/join
us.
So, hey Ralph Estep Jr.: Mark,

1100
00:57:56,590 --> 00:57:57,580
can I
interject something real
quick?

1101
00:57:58,240 --> 00:58:01,777
Don't forget Tuesday we've got

Rob Walsh joining the show.

1102
00:58:01,777 --> 00:58:04,110
Rob is with Captivate.
He's been in
the industry for

1103
00:58:04,110 --> 00:58:05,928
a long time.
So, make sure you tune in


1104
00:58:05,936 --> 00:58:07,830
Tuesday to, we're going to be
talking to Rob Walsh.

1105
00:58:08,550 --> 00:58:10,612
Marc Ronick: That's right.
Yes,
thank you for that.

1106
00:58:10,612 --> 00:58:14,424
So, until then, make it a great
weekend,
everybody.

1107
00:58:14,424 --> 00:58:15,270
Take care.