520. How Audio Branding Makes Your Podcast Stick

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Marc Ronick: Good morning,

podcasters.

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Today is Tuesday, May the 19th,
2026 And today, if
listeners

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can hear your podcast, but they
aren't feeling it, Jody


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Krangle is here to help.
We're exploring sound,

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storytelling,
branding, and
the audio choices that create

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real connection.
So,
if you're listening live

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00:00:26,441 --> 00:00:29,001
on Clubhouse, hit the share
button,
top right-hand side of

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the screen, and share it however

Clubhouse lets you.

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And if you're catching us via
podcast,
YouTube, et cetera,

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please share this episode with a
fellow
podcaster.

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And now, give us about 30
seconds, and we'll get
things

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rolling.
Thanks for being here.

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The podcasting morning
show is
powered by Ironick Media,

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helping podcasters
launch,
polish, and grow great shows,

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and by Content creators

accountant helping creators

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build real business behind their

content.

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Good morning again.
Podcasting morning show.

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Thank
you so much for being
here.

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I am your host, Mark Ronick.
And
currently on the virtual

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stage with me, we have bear with
me,
because I got to look in

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multiple places.
Ralph Etep,
Matt Bliss, D.R.

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Fay, who else do we have here?
I'm, I think,
is that

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everybody?
Oh, Jason Cercone, of course, my

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my
business partner from
Empowered Podcasting, and a

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great
podcaster.
And look at this, we also have..

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let me invite Phil
Better up
on stage as well.

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We've got Phil Better joining

us.

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It's been a minute since he's
been here.

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Of Jason Cercone: course, he's

here.

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The Canadians won last Marc
Ronick: That's right.


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There's a fellow Canadian,
night. because our special guest

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today
is Jody Krangle.
Hello, Jody.

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How are you?
Jody Krangle: I'm good.

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How are
you?
I'm Marc Ronick: great.

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It's great
to have you here.
Before we get to Jody, let me

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share with you
that it, we are
still soliciting for our

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Spotlight series, so if
you'd
like your podcast to be featured

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on the Podcasting
Morning Show
for free, no strings attached.

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This is just a
community thing
we're doing to help support you,

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our fellow
community member.
Submit a 62nd clip about your

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show, something
that gives
people a feel for your podcast.

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And then, if we
select it,
we'll play your clip on a future

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episode, we'll share
what
stood out to us, and ultimately

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introduce your show
to our
community of podcasters and

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creators, so all you got to
do
is go to Podcasting Morning

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show.com/spotlight submit your

clip, maybe it's just you

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introducing your show to us,

maybe it's you introducing your

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show and a clip from it, we'll

play that as well, but we want

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to make sure we're hearing from
you, the host, and you're

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giving us an explanation of what
your
show's about, who it's

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for, etc.
D.R.

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Fay: I know we've gotten

submissions, so when are we

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going to play the first one?
Marc Ronick: I think, well, we


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played one last Friday, that was
our first one that we played.


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The next one, I think we play
this coming Friday.

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We're just
trying to leave a
little space for people to keep

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submitting.

We do have a handful, but we

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need more.
We want to really do
this

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right.
So, submit yours, whether you

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are a regular
co-host here or
a casual listener.

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We will accept your
entry.
So, submit it at Podcasting

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Morning
show.com/spotlight And
with that, I'm going to hand the

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baton to Ralph to officially
introduce Jody Kringle.

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Go for Ralph Estep Jr: it.
Good
morning, everyone.

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And today we're excited to
welcome Jody
Krangle to the

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show.
Jody's a professional voice

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actor, she's
a singer, she's a
podcaster, and an audio branding

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expert who's
been working in
voiceover since 2007 Now her

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voice has been
trusted by
major brands, including.. and

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listen to this
list, I was
amazed, Dell Fedex, Lint, and

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The CW Network, and
she's also
a Voice Arts Award winner from

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the Society of Voice
Arts and
Sciences for Outstanding

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Narration Demo Reel.

Jody's the host of the Audio

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Branding Podcast, where she

explores how sound influenced

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branding, marketing, emotion,

and the way audiences connect

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with that, what they hear.
So,
today we're going to talk

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to Jody about how podcasters can

use sound more intentionally,

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what professional voiceover can
teach us about delivering

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connection, and how the right

audio choices can make a show

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more memorable, more

trustworthy, and more effective.

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So, please join me in welcoming
Jody Crangle to the Podcasting

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Morning Show today.
Marc Ronick: Hello, Jody.

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Jody Krangle: Great intro, and

hey Gabe.

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Thanks for being here.
Marc Ronick: Yes, Gabe is over,

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both in actually two places.
Gabe is on Clubhouse and also


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watching on YouTube.
Love that.

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Jody Krangle: Oh, cool.
Marc Ronick: Yeah, so yeah,


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Ralph, so I think you want to
lead us off with our first


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question for Ralph Estep Jr:
you.

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I do.

Julia, thank you so much for

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being here.
Now, your career
seems to be a

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mix of voiceover, music,
podcasting, and branding.


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How do you describe what you
actually do every day?

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Jody Krangle: What I do every

day is voiceover, that's that's

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my job, that's my career, that's

what I love.

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And the podcast kind of came out
of that.

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I've
been a voice actor since
2007 but my podcasting career

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kind of
started in 2019 so I
decided I was going to do a

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podcast about
kind of why
people don't pay enough

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attention to sound,
because as
a voice actor I was finding that

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I was the last
person called
on to a project, and it was

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disappointing for me,
because
I'm not a band aid, I'm not a

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bow on a present, I'm
like, I
should be my voice or someone

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like me, or the music,
or
something like that, the sound

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effects, whatever you're
going
to put on your commercial

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branding project, whatever the

sound, the audio portion of that

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should not be an afterthought.

It should have been baked in

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from the start.
So, to me, it's
if you're not

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baking it in from the start,
you're leaving money
on the

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table, because the emotion won't
be there.

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You're
not going to be able to
reach people.

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You want people to feel

something when they see and hear

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this project, whatever it is,

commercial corporate narration.

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I tend to do things that are

five minutes of finished audio

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or less, so I stick in the short

form lane, and it's

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disappointing to me when I find
that I'm an afterthought,

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because it shouldn't be an

afterthought, that's the sound

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makes people feel you can get

information from the visuals,

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you can really appreciate the

visuals, but they don't really

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make you feel the way that sound

does.

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Ralph Estep Jr: I agree with

you, and let me ask you this,

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Jody.
So, what came first for
you,

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the love of sound, the love of
music, or the love of using


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your voice, since you're using
your voice every day, what came

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first?
Jody Krangle: I've been singing

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since I was six, so, and I come
from a very musical family, so


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we were always musical.
We were always creating music at

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home,
and I did it all through
school, and as much as I can, I

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keep my
fingers into little
musical projects here and there,

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but
it's not how I make my
living, and the way that I came

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to
understand how powerful the
voice can be was through


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volunteering my time at the
CNIB, so I read books,


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magazines, really onto reel to
reel tape in 9596 for the


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Canadian National Institute for
the Blind, and I loved it.

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It
was so much fun, and not
only was it fun, but I actually

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enjoyed the tech, like even
running the reel to reel, like


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that was fun for me.
Marc Ronick: Yeah, I used to


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love being able to, you know,
use those razor blades and cut


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it right in that precise spot,
and yeah, I used to love doing


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that.
Yeah, it was.

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Jody Krangle: Yeah, now I mean,
I only did it for a year, so

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you know.
Yeah, yeah, and it wasn't
like

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once a week, I think I was there
once a week for about a
year,

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and I loved it.
But I had no idea what voiceover

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was
before that.
I knew about radio DJs, I didn't

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know anything
else, and I was
doing SEO and internet marketing

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at the time,
like 95 that was,
I was an early adopter of the

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internet and had
a songwriting
website, so Muzik, and and I

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just didn't really
decide to
get into voiceover until 2007

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and really because
the remote
options became more and more

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available because I'm
living
in a suburb, it's actually even

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beyond a suburb,
they call it
the GTA, so I'm north of

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Toronto, and Toronto
was a
mess, I'm not saying it's not a

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great city, I'm just
saying
that the roads and the parking

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and the one-way streets
and
all of that is a mess for anyone

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coming in from outside Jason
Cercone: hockey kick this


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morning, Jody Krangle: it's
awful, it's
just awful.

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So, if I don't have to drive
into downtown Toronto,
all the

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better, and also I have clients
from all over the world.


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So, being in my home studio
means I can connect with one


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person for half an hour, one
person for an hour and a half,


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one person for 20 minutes after
that, like you know, one after


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the other.
I don't have to be traveling

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from studio to studio,
it's
all there.

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So, so it just makes it a lot
easier for me to
do what I do,

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and remote, really, I mean, it
honestly
didn't really get

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going until 2013 I even want to
say, like,
that was really

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when it became super easy for me
to just stay
home.

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But before that, you know, had
to be going into downtown


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Toronto all the time, and it was
a bit painful.

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Marc Ronick: Well, let's dig

into, and thank you for sharing

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all that with us.
I didn't know
some of that

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about you, so that's good to
learn more about
you, and I,

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you know, to be honest with you,
wasn't until we
were preparing

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for this interview that I didn't
even
really know that you

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were, your passion is singing,
so this was
cool to learn more

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about you, and yet doesn't
surprise me with
that voice.

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I think somebody in the chat
here in on YouTube, I
think,

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who was it?
It was John that said something

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about how,
or somebody said
Gabe said, "Your voice is silky

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smooth.

Thank you.

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And actually, someone else Jody
Krangle: asked about the
mic,

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Marc Ronick: yeah.
John asked
about your mic.

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Jody Krangle: Okay, so this is

my outside mic.

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This is the mic that I use when
I'm on podcasts.


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My inside mic is a Sennheiser
416 which is a $1,200 Marc

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Ronick: mic.
Jody Krangle: So that's my job,

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that's my career, that's what I
use when I'm doing voiceover,


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and it comes out pristine, like
really nice, but this mic is a


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USB condenser mic.
It's called a Hyper X, and if

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you are on a PC,
you can make
it whatever color you want it to

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be.
If you're on
a Mac, I believe

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it scrolls through the rainbow,
and they
have a black cased

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one and a white cased Marc
Ronick: one.

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Okay, cool.
Jody Krangle: $100 mic, it is


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not, yeah, Marc Ronick: right,
right.

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Jason Cercone: I mean, you sound

amazing either way, but why

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wouldn't you use the $1,200 mic
for a podcast?

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Marc Ronick: Yeah, Jody Krangle:
because I wanted
to be outside

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of my booth, so yeah, it's it's
kind of in that
space, and I

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don't want to be switching it
over all the time,
and also, I

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mean, hey, that looks pretty
cool.

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Ralph Estep Jr: It's definitely
a cool looking mic.

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I think cool looking mics are
cool.

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I Marc Ronick: see that, Ralph.
I
see that with yours over

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there.
Yes.

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00:11:52,642 --> 00:11:54,310
And by the way, Jody Krangle:
why not?

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Marc Ronick: Yeah, why not?
And
that other voice, that was

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Jason Circon.
I know I introduced him,
but

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not officially.
I didn't say hello.

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So, if you're wondering
who
that voice was.

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If you're listening, that's my
buddy
Jason.

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00:12:03,685 --> 00:12:08,068
All right, so let's let's talk a
little bit about sound.


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Right, this is your area of
expertise for sure.

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When you
talk about the power
of sound, what do you wish more

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00:12:16,450 --> 00:12:19,441
creators
understood?
What do you wish more podcasters

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00:12:19,441 --> 00:12:22,333
understood about
sound?
Jody Krangle: That paying


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00:12:22,341 --> 00:12:26,983
attention to it means that your
listeners will pay attention to

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00:12:26,983 --> 00:12:29,040
you longer.
Marc Ronick: Expand on that.


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00:12:29,048 --> 00:12:30,801
Yeah, Jody Krangle: well, okay.
Part
of part..

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I've been listening to a lot of
podcasts lately, a lot
of

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marketing podcasts specifically,
and what I'm
finding more

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often than not is that they're
miles away from
their

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microphone, and I can hear the
echo of the room around
them.

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I am not here to say that
everyone needs to have


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absolutely pristine sound.
If you're not a professional and

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doing this on a regular basis,
hey, all the power to you, do


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what you can do.
But one thing that will help you

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get better
sound is just to be
closer to your mic, and I am not

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asking
the guests to worry
about that.

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That's up to the host to figure
out, you know.

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If the guest sounds like they're
in an echoey
room, okay, fine,

233
00:13:13,030 --> 00:13:14,620
right?
Because, like, not everybody has

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the equipment, not everybody
has the experience.

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Marc Ronick: I mean, we even see

that on TV, mainstream media,

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they are okay with that, Jody
Krangle: exactly.

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Yeah, but
the host, Marc
Ronick: right, Jody Krangle: the

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host needs to
sound like they
know what they're doing, and the

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host
needs to be closer to
their mic.

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I am not in a sound-treated room

right now, I'm just in a

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00:13:34,948 --> 00:13:38,456
smaller room, but because I'm
close to
my mic, you're not

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00:13:38,456 --> 00:13:42,420
hearing my room, and that's
that's enough,
that's all you

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00:13:42,420 --> 00:13:46,579
need to do, so you know people
who are, you
know, wanting to

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00:13:46,579 --> 00:13:50,759
keep the mic out of the picture
or whatever,
like that, get

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00:13:50,759 --> 00:13:52,783
over it.
Marc Ronick: Agreed, Jody

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00:13:52,783 --> 00:13:55,330
Krangle: I don't care if
it's
in the, in the screen or

247
00:13:55,420 --> 00:13:58,540
whatever, it, you know, and I'm,

I've been doing video with my

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00:13:58,690 --> 00:14:04,500
podcast since episode 150 and

we're at like 330 right now, so

249
00:14:05,160 --> 00:14:08,460
it's been a while, and luckily I

have people to support me in

250
00:14:08,520 --> 00:14:11,190
that, and I'm not the one doing
the editing, but I have never

251
00:14:11,310 --> 00:14:14,610
been concerned with having a mic

in my shot, right?

252
00:14:14,610 --> 00:14:18,090
Doesn't it, doesn't matter, and
the closer
you are to that

253
00:14:18,090 --> 00:14:21,863
mic, the more rich your voice
sounds, the
more, the more you

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00:14:21,863 --> 00:14:23,750
kind of sound like you know what
you're doing.

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00:14:24,530 --> 00:14:26,365
Marc Ronick: Yeah, yeah.
Good
point.

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00:14:26,365 --> 00:14:29,738
Great point, by the way.
I did want to say also, what,


257
00:14:29,746 --> 00:14:32,570
what I find interesting is when
we were talking about your


258
00:14:32,578 --> 00:14:34,886
microphone and sound being
pristine, or whether that


259
00:14:34,894 --> 00:14:38,165
matters or not, and yours being
a condenser microphone, I know


260
00:14:38,173 --> 00:14:42,508
that we here talk a lot about,
we encourage newer podcasters


261
00:14:42,516 --> 00:14:46,846
that maybe don't have the sound
environment to avoid those


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00:14:46,854 --> 00:14:50,392
condenser mics, and so I just
wanted to, did you want to speak

263
00:14:50,392 --> 00:14:52,831

at all on the difference
between that before we go to Dr.

264
00:14:52,831 --> 00:14:55,170
with
her question?
Jody Krangle: Well, a condenser

265
00:14:55,170 --> 00:14:59,035
will pick up more nuance of the
voice, so again you can.

266
00:14:59,035 --> 00:15:03,352
Block
the problems that you
might have with a condenser by

267
00:15:03,352 --> 00:15:07,656
being close
enough to it, so a
lot of the reason that people go

268
00:15:07,656 --> 00:15:11,680
with
dynamic mics is because
they don't want to worry about


269
00:15:11,688 --> 00:15:16,038
proximity or they don't want to
worry about the sound of the


270
00:15:16,046 --> 00:15:20,472
room or noises that might come
in around them or something like

271
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that, and I understand if you
don't have a pristine


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environment, if you're in a
place where it might be noisy.


273
00:15:27,178 --> 00:15:29,926
Yeah, sure.
I mean, Dynamic Mike will muddy

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00:15:29,926 --> 00:15:33,794
some of that, it
won't let it
come through all that nicely,

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00:15:33,794 --> 00:15:40,025
but it also muddies
your
voice, so as a voice actor, I

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00:15:40,025 --> 00:15:46,440
can't just. it's just it's I

just can't do it, so Marc

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00:15:46,440 --> 00:15:48,970
Ronick: even, even for a

podcast, because I know you use

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00:15:49,060 --> 00:15:51,700
different mics, for I Jody
Krangle: mean, yeah, it's a


279
00:15:51,708 --> 00:15:55,546
different mic, and it's a USB
mic, as opposed to an XLR mic,


280
00:15:55,554 --> 00:15:59,610
you know, but, but no, I need a
condenser, from that's for me,


281
00:15:59,618 --> 00:16:03,146
though, like I'm not, I'm not
assuming everyone is the same as

282
00:16:03,146 --> 00:16:05,117

me.
Marc Ronick: Sure, Jody Krangle:

283
00:16:05,117 --> 00:16:09,372
and and I just
like the idea
of being able to hear a

284
00:16:09,372 --> 00:16:14,160
proximity effect if
you're
close, and the idea of what that

285
00:16:14,160 --> 00:16:17,214
means is it kind of
like
deepens your voice, it makes it

286
00:16:17,214 --> 00:16:19,626
more resonant.
It's an
interesting effect

287
00:16:19,626 --> 00:16:23,656
that happens when you're closer
to a mic, and
I find that the

288
00:16:23,656 --> 00:16:27,590
condenser mics offer a little
more nuance, you
hear a little

289
00:16:27,590 --> 00:16:30,230
more clearly what the voice
really sounds like.

290
00:16:30,890 --> 00:16:34,070
Marc Ronick: Yeah, yeah, I know
that one way that I like to do

291
00:16:34,670 --> 00:16:37,250
what you were just describing,

the way I like to use that

292
00:16:37,370 --> 00:16:40,660
technique is, you know, like

this is about where I'm normally

293
00:16:40,930 --> 00:16:44,143
positioned away from my mic, so
you can hear right now what

294
00:16:44,143 --> 00:16:46,416
that sounds like, right?
But
sometimes when I want to

295
00:16:46,416 --> 00:16:48,958
get a little more intimate with
the
audience, when I really

296
00:16:48,958 --> 00:16:52,326
want to kind of pull them in
regarding
what I'm saying,

297
00:16:52,326 --> 00:16:55,832
I'll get in a little closer to
the mic and I
might even

298
00:16:55,832 --> 00:16:57,460
soften my voice a little bit
more.

299
00:16:57,610 --> 00:16:59,054
Jody Krangle: It makes it more

intimate.

300
00:16:59,054 --> 00:17:01,933
Yes, Marc Ronick: yeah, yeah.
So,
okay, we have several

301
00:17:01,933 --> 00:17:04,377
people that from the panel here
that
want to ask questions.

302
00:17:04,377 --> 00:17:07,236
We're gonna go to Dr. We're
gonna go
to Jason, and then

303
00:17:07,236 --> 00:17:09,565
we're gonna go to Matt Bliss.
Go ahead, Dr. D.R.

304
00:17:09,565 --> 00:17:11,335
Fay: You stole my question

mark.

305
00:17:11,335 --> 00:17:16,038
It was about the condenser
versus the dynamic, and yeah, as

306
00:17:16,038 --> 00:17:21,970

a producer, I tell most of my
clients who are podcast newbies

307
00:17:21,970 --> 00:17:26,250
go with the dynamic.
There's, you know, let's get

308
00:17:26,250 --> 00:17:29,376
over that
learning curve that
a condenser might take, and just

309
00:17:29,376 --> 00:17:32,620
go with the
dynamic.
It's going to be fine for you

310
00:17:32,620 --> 00:17:35,005
right now.
I'll fix it
in the post, you

311
00:17:35,005 --> 00:17:37,349
know.
Marc Ronick: Yeah, I think with

312
00:17:37,349 --> 00:17:40,063
us with podcasting to your
point, Dr. I agree with you.

313
00:17:40,063 --> 00:17:43,284
And
back to Jody's point, I
agree with Jody, where you know

314
00:17:43,284 --> 00:17:45,483
it's
different strokes for
different folks, right?

315
00:17:45,483 --> 00:17:47,819
You may have
different
preferences, different reasons

316
00:17:47,819 --> 00:17:50,349
for it, and I think it's

important to play with the

317
00:17:50,469 --> 00:17:53,439
different types of mics if

you're able to to feel what

318
00:17:53,619 --> 00:17:57,001
sounds best for you and your

voice and your situation.

319
00:17:57,001 --> 00:17:59,507
All right, so then this means
we're
going to go to Jason,

320
00:17:59,507 --> 00:18:01,019
and then Matt Bliss.
Go ahead, Jason.

321
00:18:01,799 --> 00:18:03,329
Jason Cercone: I want to go back

to what Jody was saying about

322
00:18:03,899 --> 00:18:07,049
the mic being out of the

picture, and I've talked to

323
00:18:07,109 --> 00:18:11,867
people that have said that their

videos get better results if

324
00:18:11,867 --> 00:18:14,714
the mic is in picture.
And we can
open this to the

325
00:18:14,714 --> 00:18:16,303
whole panel and to the whole
room.

326
00:18:16,303 --> 00:18:19,765
What do you
think about that?
Is there any logic or any

327
00:18:19,765 --> 00:18:23,623
science to a
microphone being
in your screen that makes you

328
00:18:23,623 --> 00:18:27,989
appear to be even
smarter than
you actually are, Jody Krangle:

329
00:18:27,989 --> 00:18:29,341
you know.
What,
let me relate this to

330
00:18:29,341 --> 00:18:32,684
something sound-related that I
actually
studied in one of my

331
00:18:32,684 --> 00:18:36,425
podcasts, and that is that we
actually
assume that things

332
00:18:36,425 --> 00:18:40,042
aren't working if they don't,
like for
instance a leaf

333
00:18:40,042 --> 00:18:44,713
blower, if it's not loud, we
assume it's not
working, or if

334
00:18:44,713 --> 00:18:48,670
a hair dryer, if we.. if it's
not loud enough, we
assume

335
00:18:48,670 --> 00:18:53,248
it's not working right.
So, if the mic is in the


336
00:18:53,256 --> 00:18:56,460
picture, unconsciously or
subconsciously, maybe people are

337
00:18:56,460 --> 00:18:59,290

assuming that you're really
not serious.

338
00:18:59,290 --> 00:19:03,900
I don't know, like it.

it could, it could be something

339
00:19:03,990 --> 00:19:06,657
like that.
I don't think,
honestly, that

340
00:19:06,657 --> 00:19:09,892
it, it's the thing about it
being in the
picture that's

341
00:19:09,892 --> 00:19:11,775
the issue.
I just want the sound to be

342
00:19:11,775 --> 00:19:13,979
better.
Marc Ronick: Yeah, agreed.

343
00:19:14,369 --> 00:19:16,079
Ralph Estep Jr: I actually had

an experience with this, Jody,

344
00:19:16,199 --> 00:19:19,709
because I hired a publicist, and

when we started working

345
00:19:19,739 --> 00:19:22,429
together, she said, Ralph, she

said, because I switched to a

346
00:19:22,519 --> 00:19:25,939
shotgun mic, because I said I do

all video now, I mean, I do

347
00:19:26,059 --> 00:19:28,729
audio as well, but I do video.

She goes, yeah, but she says if

348
00:19:28,759 --> 00:19:32,287
you put the mic in the shot, it
gives you street cred, and I

349
00:19:32,287 --> 00:19:34,465
was like, well, that, and I
hadn't
really thought about

350
00:19:34,465 --> 00:19:37,455
that, and we did some testing,
and she's
absolutely right,

351
00:19:37,455 --> 00:19:40,199
and because I was so hesitant,
because I
didn't want the

352
00:19:40,199 --> 00:19:43,425
microphone in the shot, so I
spent a lot of
money on a nice

353
00:19:43,425 --> 00:19:46,387
se, and it's great, like it
sounds great, but
this

354
00:19:46,387 --> 00:19:49,989
microphone that I'm using now is
the Heilfin, and it just
gives

355
00:19:49,989 --> 00:19:52,053
street cred.
So I think there's something be

356
00:19:52,053 --> 00:19:54,198
said for
that, Jason, as well
as answering what you were

357
00:19:54,198 --> 00:19:56,338
saying
to Jason.
Alex Ballish: I think it's just

358
00:19:56,338 --> 00:19:58,190
more nostalgia, more than
anything else, and I think


359
00:19:58,198 --> 00:20:00,180
that's what people have to just
get over.

360
00:20:00,180 --> 00:20:04,310
Yeah, and I think even
if you
used a shotgun mic, if that's

361
00:20:04,310 --> 00:20:07,127
doing the job for you,
Ralph,
and you wanted to have that

362
00:20:07,127 --> 00:20:09,840
other mic in the shot, and

it's not working, I think it's

363
00:20:10,170 --> 00:20:13,830
just as good as anything else,

because David Letterman did it,

364
00:20:14,130 --> 00:20:18,030
you know, a lot of other people
have put that old style mic,

365
00:20:18,030 --> 00:20:21,500
because people like Jody said

it's about, you know, seeing it

366
00:20:21,560 --> 00:20:24,469
is believing it, kind of thing.
Marc Ronick: Thank you, Alex


367
00:20:24,477 --> 00:20:26,261
Bailish.
Welcome to the stage, by the

368
00:20:26,261 --> 00:20:28,629
way.
And Tim, before I
get to you,

369
00:20:28,629 --> 00:20:32,125
Matt, Tim puts in the clubhouse
chat, what does
Jody recommend

370
00:20:32,125 --> 00:20:35,413
for guests in order to keep
their vocal cords
lubricated

371
00:20:35,413 --> 00:20:37,399
and to help prevent mouth
noises?

372
00:20:37,399 --> 00:20:41,028
So, Jody, hold,
we're going to
go back to that question after

373
00:20:41,028 --> 00:20:44,359
we hear from
Matt, but let's
just plant that seed now.

374
00:20:44,359 --> 00:20:47,510
Matt, what was your
question?
Matthew Bliss: I don't like


375
00:20:47,518 --> 00:20:50,214
being the guy who says, "Hey,
that was a great segue, but that

376
00:20:50,214 --> 00:20:52,160

was a great segue.
Marc Ronick: Oh, nice.

377
00:20:52,160 --> 00:20:53,410
Okay,
none D.R.
Fay: of my Matthew Bliss:

378
00:20:53,410 --> 00:20:55,744
question was
going to be
related to you talking about

379
00:20:55,744 --> 00:20:58,187
using a USB
condenser mic in
the ideal environment.

380
00:20:58,187 --> 00:21:00,495
There's probably a
lot of
things that you've practiced

381
00:21:00,495 --> 00:21:04,001
over time, Jody, that
you do
with your voice and your mouth,

382
00:21:04,001 --> 00:21:08,820
and setting yourself up
for
success in what is probably a

383
00:21:08,820 --> 00:21:11,460
fairly standard one.
Because
if I plopped some

384
00:21:11,460 --> 00:21:14,754
beginner podcaster sitting where
you're
sitting right now, I'd

385
00:21:14,754 --> 00:21:18,536
say it wouldn't sound as ideal
as it
does on your own voice.

386
00:21:18,536 --> 00:21:21,184
So, have you got anything, any
of the big
ones that you might

387
00:21:21,184 --> 00:21:25,670
reflect on over the last couple
of decades
of work don't speak

388
00:21:25,880 --> 00:21:29,978
Jody Krangle: directly into the
mic, so the reason that it

389
00:21:29,978 --> 00:21:33,528
works so well with where I'm
seated
and where my mic is,

390
00:21:33,528 --> 00:21:36,524
and people who aren't seeing it
won't
realize what is

391
00:21:36,524 --> 00:21:40,076
happening here, I'm actually
talking diagonally
across the

392
00:21:40,076 --> 00:21:43,624
mic, I'm not talking directly
into it.

393
00:21:43,624 --> 00:21:46,643
Yeah, hear the
pop.
Yeah, hear the pop.

394
00:21:46,643 --> 00:21:48,564
Right, Marc Ronick: you can even
just
hear a difference.

395
00:21:48,564 --> 00:21:51,266
Just Jody Krangle: all I did was
turn
my head.

396
00:21:51,266 --> 00:21:51,778
Yeah.
Okay.

397
00:21:51,778 --> 00:21:55,590
So really, it's all about where
the mic is
placed, and it can

398
00:21:55,590 --> 00:21:59,428
be close to you, but if it's
directly in
front of you and

399
00:21:59,428 --> 00:22:03,999
all the air is popping into that
mic directly
right on, and you

400
00:22:03,999 --> 00:22:09,285
don't have a, even if you have,
like, a guard,
you know, it's

401
00:22:09,285 --> 00:22:14,175
not, not gonna sound as good.
So, yeah, it's
all about mic

402
00:22:14,175 --> 00:22:16,919
placement, it really is.
Matthew Bliss: But let's say, I

403
00:22:16,919 --> 00:22:19,037
don't want to take credibility
from you, Jody, like there are


404
00:22:19,045 --> 00:22:21,949
things that a voice actor does
with their, their mouth, like


405
00:22:21,957 --> 00:22:25,699
you probably have done
anti-sibilance practice, and

406
00:22:26,090 --> 00:22:27,582
Jody Krangle: yeah, works

against your Matthew Bliss:

407
00:22:27,582 --> 00:22:30,235
teeth and things
like that.
Jody Krangle: There are, there


408
00:22:30,243 --> 00:22:33,700
are some ways to prevent that.
I know that I do have sibilance

409
00:22:33,700 --> 00:22:38,180
if
I am in my studio, and I
have to sort of sometimes I have

410
00:22:38,180 --> 00:22:41,182
to take
care of it in post,
because there's just, you know,

411
00:22:41,182 --> 00:22:44,768
there's
only so much you can
do, but what you can do is place

412
00:22:44,768 --> 00:22:48,760
some,
like a finger in front
of your lips, kind of like this,

413
00:22:48,760 --> 00:22:52,840
and it
sort of parts the air a
little bit, or use a pencil or


414
00:22:52,848 --> 00:22:56,216
something like that.
I've known a lot of people to do

415
00:22:56,216 --> 00:22:59,734
that to
make them make less
explosive peas, for instance,

416
00:22:59,734 --> 00:23:03,824
like, you
know, it blocks it
from being too, too much, so

417
00:23:03,824 --> 00:23:08,514
there are ways
to do that, and
we'll get into mouth clicks and

418
00:23:08,514 --> 00:23:11,946
stuff like that
with the next
question, but, but yeah, there

419
00:23:11,946 --> 00:23:15,262
are techniques, but
again,
these days it's so easy to take

420
00:23:15,262 --> 00:23:18,720
care of and post that,
you
know, I don't know a lot of

421
00:23:18,720 --> 00:23:21,890
voice actors now who worry about

it too much, to be honest.

422
00:23:23,030 --> 00:23:25,400
Marc Ronick: So, then, yeah,

let's get into what Tim asked

423
00:23:25,400 --> 00:23:27,761
here.
So, he's asking about
keeping

424
00:23:27,761 --> 00:23:29,965
vocal cords lubricated to help
those mouth noises.

425
00:23:29,965 --> 00:23:32,420
So,
you talked a little bit
about positioning being helpful,

426
00:23:32,420 --> 00:23:36,530
but
what can you tell us about
lubrication on our vocal cords?

427
00:23:37,130 --> 00:23:40,010
Jody Krangle: Well, you need to
have had water at least 20

428
00:23:40,130 --> 00:23:42,700
minutes before you're going to

actually be doing something,

429
00:23:43,450 --> 00:23:47,920
because your vocal cords need to

be lubricated, they need to be

430
00:23:48,640 --> 00:23:52,615
moistened.
I don't know, that's
not a

431
00:23:52,615 --> 00:23:58,954
great word to use, but they need
that time to absorb
the

432
00:23:58,954 --> 00:24:02,760
moisture, and it doesn't happen
if you're sipping water
while

433
00:24:02,760 --> 00:24:05,394
you're talking, that just makes
it worse.

434
00:24:05,394 --> 00:24:10,764
Also, I have
heard, and I have
done this myself, and it does

435
00:24:10,764 --> 00:24:14,362
work that
green apples, like
just biting into a green apple,

436
00:24:14,362 --> 00:24:16,500
will get rid
of a lot of mouth
noise.

437
00:24:17,309 --> 00:24:18,239
D.R.
Fay: It helps a lot, Marc

438
00:24:18,239 --> 00:24:20,076
Ronick: personally.
Jody Krangle: Oh, yeah, and it


439
00:24:20,084 --> 00:24:21,080
does work.
It totally works.

440
00:24:21,470 --> 00:24:22,550
Marc Ronick: Yeah, that's

fascinating.

441
00:24:22,790 --> 00:24:25,220
Jody Krangle: It's the pectin in

the juice or something like

442
00:24:25,280 --> 00:24:28,250
that, like there's something

that just like completely takes

443
00:24:28,700 --> 00:24:32,330
all of that away.
So, if you
really need to do

444
00:24:32,330 --> 00:24:36,097
that, you know that's an option.
Marc Ronick: Yeah, Jody Krangle:

445
00:24:36,097 --> 00:24:38,532
yeah, everyone's
different.
Like, some people are on

446
00:24:38,532 --> 00:24:40,143
medication that makes it

worse.

447
00:24:40,143 --> 00:24:43,983
Some people have ventures, like,
there's like
there's all sorts

448
00:24:43,983 --> 00:24:47,831
of reasons why this might
happen, so you just
have to

449
00:24:47,831 --> 00:24:51,189
find the things that work best
for you, but there are
a

450
00:24:51,189 --> 00:24:53,645
number of options.
Marc Ronick: Thank you, Jody.


451
00:24:53,653 --> 00:24:56,230
And by the way, I guess Matt,
you owe a thank you.

452
00:24:56,230 --> 00:24:59,494
I guess you
got a new listener
because John just put in the

453
00:24:59,494 --> 00:25:01,697
chat on
Clubhouse.
That he subscribed to your

454
00:25:01,697 --> 00:25:03,702
podcast, Matt.
I guess the
question you

455
00:25:03,702 --> 00:25:06,604
asked, or the things that you're
saying, was
enough for him to

456
00:25:06,604 --> 00:25:09,880
hit that subscribe button.
So, and by the
way, let me say

457
00:25:09,880 --> 00:25:13,018
that since we're following our
fellow creators
here, I want

458
00:25:13,018 --> 00:25:15,475
to share with you to go visit
Jody's website.


459
00:25:15,483 --> 00:25:17,910
Jody, you want to give the URL
for everybody?

460
00:25:18,810 --> 00:25:19,809
Jody Krangle: Right, when I was
taking a sip..

461
00:25:19,809 --> 00:25:21,769
Oh, Marc Ronick: I'm so sorry, I

wasn't even looking, I should

462
00:25:21,829 --> 00:25:25,921
have looked.
Jody Krangle: No worries, I am


463
00:25:25,929 --> 00:25:30,244
at Voiceovers and vocals.com The
podcast is at Audio Branding


464
00:25:30,252 --> 00:25:34,429
podcast.com if people want to
check it out directly, but it is

465
00:25:34,429 --> 00:25:37,625

off the main website as well.
So Marc Ronick: cool.

466
00:25:37,625 --> 00:25:39,556
All right, so
go check Jody
out for sure.

467
00:25:39,556 --> 00:25:40,850
I think Ralph, you had a
question.

468
00:25:41,060 --> 00:25:42,100
Ralph Estep Jr: Yeah, I just

wanted to throw one thing out

469
00:25:42,130 --> 00:25:44,335
there, too.
I keep this on my,
in my

470
00:25:44,335 --> 00:25:47,674
studio, it's called Biotine Dry
Mouth Spray, and I
use this a

471
00:25:47,674 --> 00:25:50,700
couple of times when I'm doing
recording, and I have
found it

472
00:25:50,700 --> 00:25:53,510
to be fantastic, for you get
that dry mouth, you get
that

473
00:25:53,510 --> 00:25:55,756
cracking, but I'm not trying to
promote it, I don't
have an

474
00:25:55,756 --> 00:25:58,467
affiliate link with them, it's
literally here on my
desk,

475
00:25:58,467 --> 00:26:01,994
here in my studio, I found it to
be really useful, but
Jody, I

476
00:26:01,994 --> 00:26:05,160
wanted to pivot a little bit.
So, when podcasters hear
the

477
00:26:05,160 --> 00:26:08,664
word audio branding, which is
what you talk about on your


478
00:26:08,672 --> 00:26:11,502
show all the time, they might
instantly think, well, that's


479
00:26:11,510 --> 00:26:14,745
just the intro music, but what
does auto audio branding


480
00:26:14,753 --> 00:26:16,950
actually include?
What does it mean?

481
00:26:17,670 --> 00:26:20,990
Jody Krangle: It's a pretty wide

umbrella, so anything sound

482
00:26:21,080 --> 00:26:24,860
related that people would

remember, it could be a phrase

483
00:26:24,980 --> 00:26:28,100
that you say at the beginning

and end of every podcast you put

484
00:26:28,250 --> 00:26:29,706
out.
People get used to hearing
you

485
00:26:29,706 --> 00:26:33,805
say that phrase, and if you
don't say it, they want to hear

486
00:26:33,805 --> 00:26:36,170
it.
They ask you about it.

487
00:26:36,290 --> 00:26:39,068
There's certain music that

starts off things.

488
00:26:39,068 --> 00:26:43,789
There are segments, maybe
segment sounds
that go in

489
00:26:43,789 --> 00:26:46,375
between things inside of your
podcast?

490
00:26:46,375 --> 00:26:50,620
It's, it's a
whole bunch of
things, and it's also the

491
00:26:50,620 --> 00:26:55,504
personality of the
host, so,
or the co-host and the host, you

492
00:26:55,504 --> 00:26:59,214
know, like, there,
there's
there are things that the hosts

493
00:26:59,214 --> 00:27:03,047
do that make people
feel
comfortable, and a lot of that

494
00:27:03,047 --> 00:27:06,480
is in the sound of their

voice, in the confidence of when

495
00:27:06,540 --> 00:27:11,580
they ask questions, in how they
segue, you know, all sorts of

496
00:27:11,700 --> 00:27:15,090
interesting things that make

them a unique person to listen

497
00:27:15,150 --> 00:27:20,010
to, and honestly, people listen
to podcasts, maybe for the

498
00:27:20,130 --> 00:27:24,260
information at first, but they

stay for the host, that's why

499
00:27:24,350 --> 00:27:26,630
they're there.
Marc Ronick: Yeah, absolutely.

500
00:27:26,780 --> 00:27:28,880
Ralph Estep Jr: So, Jody,

imagine a new podcaster's never

501
00:27:28,970 --> 00:27:32,372
thought about this before.
What
are three sound decisions

502
00:27:32,372 --> 00:27:35,690
they should make on purpose?
Jody, Jody Krangle: first thing

503
00:27:35,690 --> 00:27:38,550
I
would say is be close to
your mic, because that will make

504
00:27:38,550 --> 00:27:41,914
you
sound a lot better, and
the proximity effect will

505
00:27:41,914 --> 00:27:45,812
probably
be there, so they'll
get the full effect of your

506
00:27:45,812 --> 00:27:49,162
voice, and
you want that to be
intimate, because you are

507
00:27:49,162 --> 00:27:52,126
talking in
someone's ear,
that's kind of how this works,

508
00:27:52,126 --> 00:27:57,040
so that would be
number one,
number two would be to have some

509
00:27:57,040 --> 00:28:01,556
kind of an intro,
it does not
have to be long, it doesn't even

510
00:28:01,556 --> 00:28:04,940
have to have music
if you
don't want it to, although that

511
00:28:04,940 --> 00:28:09,849
is a nice way to
differentiate
the intro from the rest of the

512
00:28:09,849 --> 00:28:13,107
podcast.
And my
other suggestion, I've,

513
00:28:13,107 --> 00:28:16,000
because I was listening to a lot
of
marketing podcasts, and I

514
00:28:16,000 --> 00:28:19,260
was hearing what they were doing

with this, some people do a

515
00:28:19,440 --> 00:28:24,260
teaser intro, and I think that's

a great idea, but it shouldn't

516
00:28:24,320 --> 00:28:27,697
be two minutes long.
If you're
gonna do an intro a

517
00:28:27,697 --> 00:28:30,422
minute or less is great, you
know?

518
00:28:30,422 --> 00:28:34,570
When
someone starts to wonder,
well, is this the actual podcast

519
00:28:34,570 --> 00:28:38,038
or
what's going on here?
Like, they did an intro, they

520
00:28:38,038 --> 00:28:39,574
didn't do
anything, what's
going on?

521
00:28:39,574 --> 00:28:44,310
When they start to question that
you
know it's too long, and I

522
00:28:44,310 --> 00:28:49,180
came across that in several

instances, and it truly annoyed

523
00:28:49,270 --> 00:28:51,916
me.
So that's just one thing.


524
00:28:51,924 --> 00:28:56,918
Well, I guess, yeah, I mean, you
can have it in the outro, but I

525
00:28:56,918 --> 00:29:00,372
think if you mention how people
can subscribe, like where they


526
00:29:00,380 --> 00:29:04,697
can find you, et cetera, earlier
on in the podcast, as opposed to

527
00:29:04,697 --> 00:29:07,230

right at the end.
I think you're gonna get a

528
00:29:07,230 --> 00:29:08,670
little more bang for
your
buck.

529
00:29:08,670 --> 00:29:12,189
I'm not saying don't have it at
the end, but also
have it

530
00:29:12,189 --> 00:29:15,545
somewhere else.
Marc Ronick: Yeah, okay, cool.


531
00:29:15,553 --> 00:29:21,160
So, what should a podcast sound
communicate before the host even

532
00:29:21,160 --> 00:29:24,650

says anything, and how, how
could they do that?

533
00:29:25,370 --> 00:29:29,300
Jody Krangle: Well, the sound

often indicates who you are and

534
00:29:29,720 --> 00:29:32,565
what you're doing and why you're

doing it.

535
00:29:32,565 --> 00:29:35,060
So I think that is very
important.

536
00:29:35,839 --> 00:29:37,873
Marc Ronick: Yeah, take a second

if you need to Jody Krangle:

537
00:29:37,873 --> 00:29:38,821
adjust.
Take a
second.

538
00:29:38,821 --> 00:29:41,763
My wire here.
Yeah, I am wired in, so actually

539
00:29:41,763 --> 00:29:43,779
that's
another thing I could
mention.

540
00:29:44,709 --> 00:29:50,169
Being wired in to your

microphone and having headphones

541
00:29:50,229 --> 00:29:53,499
of some kind that are actually

wired is going to help you

542
00:29:53,589 --> 00:29:56,289
immensely, because then you can
turn off your echo cancelation,

543
00:29:57,039 --> 00:29:59,930
and echo cancelation takes your
audio and.

544
00:29:59,930 --> 00:30:03,349
Muffles it and doesn't let
people talk over
each other,

545
00:30:03,349 --> 00:30:07,679
and it just ruins it in general.
So, you really don't
want it.

546
00:30:07,800 --> 00:30:10,170
Marc Ronick: I think that's a

good example, just to give some

547
00:30:10,260 --> 00:30:12,886
people a way to connect it with
what you're saying.

548
00:30:12,886 --> 00:30:16,569
Is it's common that Zoom has
that turned
on, and you'll

549
00:30:16,569 --> 00:30:20,435
hear when you're having those
Zoom calls when
you're one

550
00:30:20,435 --> 00:30:23,240
person's talking, the and the
other person's talking
at the

551
00:30:23,240 --> 00:30:25,529
same time.
One of them is almost muted, and

552
00:30:25,529 --> 00:30:28,715
they're trying
to get in their
words, and you can't follow it,

553
00:30:28,715 --> 00:30:30,365
and it makes it
very
confusing.

554
00:30:30,365 --> 00:30:34,870
And that's one reason why a lot
of people
discourage Zoom as a

555
00:30:34,870 --> 00:30:38,435
tool for recording podcasts.
I will say,
I wouldn't

556
00:30:38,435 --> 00:30:43,007
discourage it, as long as you
know how to tweak
the settings

557
00:30:43,007 --> 00:30:45,295
appropriately.
Jody Krangle: Yeah, there's a


558
00:30:45,303 --> 00:30:47,784
sound like sound for musicians
or something like Marc Ronick:

559
00:30:47,784 --> 00:30:49,726
that.
I turn that
on, Jody Krangle:

560
00:30:49,726 --> 00:30:51,400
turn that on.
Marc Ronick: I can't remember


561
00:30:51,408 --> 00:30:52,996
much better.
Okay, so it's turning it on.

562
00:30:52,996 --> 00:30:55,294
That's what Jody Krangle: it is.
Yeah, you
want to turn that

563
00:30:55,294 --> 00:30:58,039
on, because I think that turns
off the echo
cancelation and

564
00:30:58,039 --> 00:31:02,094
all of that stuff, although you
can go in
and drill down and

565
00:31:02,094 --> 00:31:06,699
find it, but also I have had
issues with
people who

566
00:31:06,699 --> 00:31:11,292
connected using iPods or light
AirPods or whatever,
because

567
00:31:11,292 --> 00:31:14,916
it's constantly seeking the
Wi-Fi, and when it's doing


568
00:31:14,924 --> 00:31:19,302
that, it's interrupting the
audio, so I got absolutely


569
00:31:19,310 --> 00:31:23,960
horrendously horrible audio from
my guest, because they were


570
00:31:23,968 --> 00:31:28,310
using AirPods or anything Wi-Fi
that had to constantly connect


571
00:31:28,318 --> 00:31:31,217
to their computer.
It just made it so bad.

572
00:31:31,217 --> 00:31:35,624
So, please, please,
if you're
going to do it, be wired in and

573
00:31:35,624 --> 00:31:39,290
wear something in
your ear,
like I'm wearing Bose

574
00:31:39,410 --> 00:31:40,674
noise-canceling headphones right

now.

575
00:31:40,674 --> 00:31:44,410
Okay, like they're in ear buds,
yep, but they're noise


576
00:31:44,418 --> 00:31:48,255
canceling, and I have a really
long extension cord, and it goes

577
00:31:48,255 --> 00:31:50,893

behind me, so you don't see it
in..

578
00:31:50,893 --> 00:31:55,240
I didn't want to look like

Princess Leia, but, but you know

579
00:31:55,570 --> 00:31:58,720
exactly, yeah.
But you can get
away with it

580
00:31:58,720 --> 00:32:00,756
that way, yeah.
Marc Ronick: All right.

581
00:32:00,756 --> 00:32:01,740
Well,
Matt Bliss has another
question.

582
00:32:01,800 --> 00:32:03,995
Go ahead, Matt.
Matthew Bliss: I just wanted to

583
00:32:03,995 --> 00:32:06,437
add a corollary to what you
were saying there about the

584
00:32:06,437 --> 00:32:09,708
wireless
and having cables.
I would say that I like to think

585
00:32:09,708 --> 00:32:12,080
that I'm
the best at that,
being working with audio as long

586
00:32:12,080 --> 00:32:15,114
as I have,
but I have been an
instance where I didn't check my

587
00:32:15,114 --> 00:32:19,136
devices
before getting into a
virtual session, and the problem

588
00:32:19,136 --> 00:32:23,528
with
using a separate earphone
that can't monitor your own

589
00:32:23,528 --> 00:32:26,732
signal
means that you can't
check unless someone tells you

590
00:32:26,732 --> 00:32:28,640
if
you're on the wrong
microphone.

591
00:32:29,150 --> 00:32:31,880
So, in the middle of a recording

I was doing once, I had my

592
00:32:32,090 --> 00:32:35,450
nothing over-ear Bluetooth

headphones as my monitoring

593
00:32:35,900 --> 00:32:39,470
earphones, and unfortunately,

the mic was connected to it, and

594
00:32:39,920 --> 00:32:43,390
halfway through the episode,

being a co-host, I had to

595
00:32:44,140 --> 00:32:48,310
manually turn the microphone off

of the Bluetooth, so that the

596
00:32:48,490 --> 00:32:51,910
Riverside would then decide it

has to go to the other default

597
00:32:52,060 --> 00:32:54,250
mic, and then I was crossing my
fingers, because I was like,

598
00:32:54,700 --> 00:32:57,730
come on, pick the mic I want,

don't pick a random one, because

599
00:32:57,760 --> 00:33:00,370
you can't switch them in

Riverside halfway through, so

600
00:33:00,430 --> 00:33:03,990
the corollary to what you said

there is not only make sure that

601
00:33:04,230 --> 00:33:06,660
you've picked a wired device,

but make sure your computer

602
00:33:06,750 --> 00:33:09,720
knows that you've selected that
device as the one that you

603
00:33:09,780 --> 00:33:12,228
intend to use.
Jody Krangle: That is such a


604
00:33:12,236 --> 00:33:14,777
good point.
And I will say also that I'm on

605
00:33:14,777 --> 00:33:17,544
a Windows PC
machine, Windows
10, actually.

606
00:33:17,544 --> 00:33:22,291
I love this machine, it's a
huge,
it's a very expensive

607
00:33:22,291 --> 00:33:27,157
build that I did many years ago,
and I have
no intention of

608
00:33:27,157 --> 00:33:30,419
changing it or going to a Mac or
anything like
that.

609
00:33:30,419 --> 00:33:33,439
Everybody keeps trying to urge
me to go to a Mac.

610
00:33:33,770 --> 00:33:36,608
Marc Ronick: Dr. can relate.
Jody Krangle: Yeah, so


611
00:33:36,616 --> 00:33:39,137
frustrating.
I've been on a PC since DOS, so

612
00:33:39,137 --> 00:33:42,051
I am not
switching.
There's. it's not happening.

613
00:33:42,051 --> 00:33:46,304
Okay, but what that
means is,
though, that you need to check

614
00:33:46,304 --> 00:33:50,912
your sound settings
really
every time that you go into a

615
00:33:50,912 --> 00:33:55,195
new session.
So, when I
am using my

616
00:33:55,195 --> 00:34:00,048
in-booth setup, it seems to hold
its position, it
seems to hold

617
00:34:00,048 --> 00:34:03,194
its settings, and I don't have
to worry about it,
but this

618
00:34:03,194 --> 00:34:06,455
one, because I am constantly
going from bone
conducting

619
00:34:06,455 --> 00:34:10,985
earbuds that I wear all over,
like every day,
that's..

620
00:34:10,985 --> 00:34:14,366
I don't even..
I just don't take them off, I

621
00:34:14,366 --> 00:34:17,300
just wear
them all day, and
I'm plugged in, right?

622
00:34:17,300 --> 00:34:20,650
And when I use this,
I have to
make sure that the audio

623
00:34:20,650 --> 00:34:23,510
settings are set so that
you
can actually hear the mic,

624
00:34:23,780 --> 00:34:28,580
because PC, for some reason, or
Windows, it suppresses the

625
00:34:28,580 --> 00:34:34,304
sound back to like an eight from
a 59
and I have to constantly

626
00:34:34,304 --> 00:34:36,726
make sure that I am looking at
that.


627
00:34:36,734 --> 00:34:41,462
I once went into a session with
a guest who was a fantastic


628
00:34:41,469 --> 00:34:45,695
sound design person, and knew
his stuff, and sounded great,


629
00:34:45,703 --> 00:34:49,911
and I had not checked my mic
before I went into that session,

630
00:34:49,911 --> 00:34:53,440

and it was set to like eight,
and so when my editor was


631
00:34:53,447 --> 00:34:57,876
putting it all together, I was
so soft, and he had put the gain

632
00:34:57,876 --> 00:35:00,200

up on what a nightmare.
D.R.

633
00:35:00,200 --> 00:35:02,692
Fay: Wow, Jody Krangle: so yeah,
just make
sure that you check

634
00:35:02,692 --> 00:35:05,724
your settings before you go into
a
recording session.

635
00:35:05,724 --> 00:35:09,530
I mean, if any recording
session, but yeah,
make sure

636
00:35:09,530 --> 00:35:11,790
you check.
Marc Ronick: You know what's


637
00:35:11,798 --> 00:35:16,070
funny, Jody, is I find it funny
that, and I get it, that you're

638
00:35:16,070 --> 00:35:20,025
interested in hiding the wires
from your headphones, but not


639
00:35:20,033 --> 00:35:23,160
your, but your microphone,
you're cool with being in the


640
00:35:23,168 --> 00:35:24,590
shot.
Like, why is that?

641
00:35:25,640 --> 00:35:27,980
Jody Krangle: You know what,

it's because I am a vain human

642
00:35:28,010 --> 00:35:32,483
being, Marc Ronick: the other
you're
trying to avoid.

643
00:35:32,483 --> 00:35:35,083
It's like, I'll just keep it all
in at that Jody Krangle: mic

644
00:35:35,083 --> 00:35:36,739
being here.

Yeah, I don't want to have

645
00:35:36,859 --> 00:35:38,869
headphones on my head.
Marc Ronick: Yeah, I don't.

646
00:35:38,869 --> 00:35:41,614
I get Jody Krangle: it.
I have nice
hair, that Marc

647
00:35:41,614 --> 00:35:47,650
Ronick: you do have nice
hair,
you do go for it, Ralph.

648
00:35:48,340 --> 00:35:49,160
Ralph Estep Jr: All right, Jody.



649
00:35:49,168 --> 00:35:50,444
Thank you, that's a great
conversation there.

650
00:35:50,444 --> 00:35:54,073
So, I got a
question for, as a
professional voice actor, what

651
00:35:54,073 --> 00:35:57,624
do you do
before recording
that podcasters usually skip,

652
00:35:57,624 --> 00:36:01,230
and we could start
to do to be
more effective in our delivery,

653
00:36:01,950 --> 00:36:03,412
Jody Krangle: that is a really

good question.

654
00:36:03,412 --> 00:36:06,465
I mean, before I go into a
session in voiceover,
I make

655
00:36:06,465 --> 00:36:11,106
sure I know the script, and when
I say no, I don't mean


656
00:36:11,114 --> 00:36:14,866
memorized, I mean I am familiar
with it, I know how to pronounce

657
00:36:14,866 --> 00:36:17,643

the words that might be a
little more difficult, you know,

658
00:36:17,643 --> 00:36:21,021
I know
how it all fits
together, I know what the timing

659
00:36:21,021 --> 00:36:25,151
should be, so
for me that is
preparing for a session, and of

660
00:36:25,151 --> 00:36:27,200
course being
hydrated, and all
of that stuff.

661
00:36:28,100 --> 00:36:31,970
But when it comes to podcasting,

I think that it depends on how

662
00:36:32,180 --> 00:36:36,890
you do your show, because a lot
of people do have set questions

663
00:36:36,950 --> 00:36:39,920
that they go through, and they

just don't even really need to

664
00:36:39,980 --> 00:36:44,560
know stuff the way that I do my
show is I have a list of

665
00:36:44,680 --> 00:36:47,272
questions.
I always do the first
one the

666
00:36:47,272 --> 00:36:51,075
same, so I always ask my guests
if they have an early
memory

667
00:36:51,075 --> 00:36:54,105
of how sound moved them.
That's my first question for


668
00:36:54,113 --> 00:36:58,068
everyone, because I want us to
have a sound discussion, and


669
00:36:58,076 --> 00:37:03,054
once I do that, everything else
is kind of gravy, because we're

670
00:37:03,054 --> 00:37:06,996
in a discussion, and I want to
follow their threads.

671
00:37:06,996 --> 00:37:11,667
So, I
mean, my advice to
anyone who doesn't actually just

672
00:37:11,667 --> 00:37:15,102
go through
set questions is to
actively listen.

673
00:37:15,102 --> 00:37:18,644
Just make sure that
you're
listening to what your guest is

674
00:37:18,644 --> 00:37:22,605
saying, and think about
the
people who are listening to your

675
00:37:22,605 --> 00:37:24,950
podcast, and what they
might
want to know more about.

676
00:37:25,760 --> 00:37:28,730
So, for instance, if they're

saying terms that the average

677
00:37:28,850 --> 00:37:31,730
layperson may not understand,

you might want them to explain,

678
00:37:32,570 --> 00:37:33,920
you know, ask them that

question.

679
00:37:34,130 --> 00:37:35,450
Ralph Estep Jr: Jody, I want to
follow up a little bit, because

680
00:37:35,600 --> 00:37:38,204
where I was going with that, and

I apologize for not being

681
00:37:38,204 --> 00:37:40,741
clear on that, I just finished
working
with a speech coach,

682
00:37:40,741 --> 00:37:44,192
and one of the things she wrote
with me is
about breath and

683
00:37:44,192 --> 00:37:48,134
pacing, emphasis, and energy,
and as a
voice, you know,

684
00:37:48,134 --> 00:37:51,004
actor, I'm assuming those are
all part of
the skill that

685
00:37:51,004 --> 00:37:54,204
goes into doing those things for
Dell and Lint
and the CW

686
00:37:54,204 --> 00:37:56,724
numbers.
How can we, as non-professional

687
00:37:56,724 --> 00:38:01,710
voice over
people, start to
develop that skill set, Jody

688
00:38:01,710 --> 00:38:05,230
Krangle: practice?
do it
enough times, and it

689
00:38:05,230 --> 00:38:09,180
just becomes natural, but yeah,
breath control, I mean, that's

690
00:38:09,270 --> 00:38:12,230
always a thing.
Yeah, it's hard
for me to say,

691
00:38:12,230 --> 00:38:17,175
because I'm not a coach, and I
do a lot of this
stuff

692
00:38:17,175 --> 00:38:20,404
unconsciously, so it's hard for
me to put into words
exactly

693
00:38:20,404 --> 00:38:24,676
how I would suggest other people
do it, but knowing
yourself is

694
00:38:24,676 --> 00:38:28,730
really key to all of this,
because people want your


695
00:38:28,738 --> 00:38:31,982
authentic self.
They don't want you to put on a

696
00:38:31,982 --> 00:38:33,676
voice.
So, me
telling you that you

697
00:38:33,676 --> 00:38:38,102
need to rely on vocal techniques
or
something, or it's just

698
00:38:38,102 --> 00:38:41,785
going to make you sound like a
bad radio
DJ, I don't want you

699
00:38:41,785 --> 00:38:46,350
to do that, you know.
Voiceover doesn't want
you to

700
00:38:46,350 --> 00:38:49,798
do that.
Marc Ronick: Yeah, so, so then,

701
00:38:49,798 --> 00:38:53,650
how much of voiceover is
because I'm about to ask this

702
00:38:53,650 --> 00:38:56,224
question
because I know so
many, especially new podcasters

703
00:38:56,224 --> 00:38:58,480
that
can't stand their voice,
Jody Krangle: right?

704
00:38:58,720 --> 00:39:01,020
Marc Ronick: They just hear it

back and they can't stand it.

705
00:39:01,110 --> 00:39:04,680
How much of voice over is having

a quote unquote good voice

706
00:39:05,100 --> 00:39:10,182
versus knowing how to perform?
Jody Krangle: Oh, it's like 5%


707
00:39:10,190 --> 00:39:15,354
to 90% Like 5% is about as much
as they're gonna pay attention


708
00:39:15,362 --> 00:39:19,212
to the sound of your voice.
Yeah, that's great, but if you


709
00:39:19,220 --> 00:39:22,835
don't get the script, if you
don't connect with what you're


710
00:39:22,843 --> 00:39:26,381
saying, if you're not actually
having a conversation, they're


711
00:39:26,389 --> 00:39:30,972
not going to hire you.
So it's all, yeah, it's nice to

712
00:39:30,972 --> 00:39:34,322
have a
nice voice, but it can
actually work against you in

713
00:39:34,322 --> 00:39:37,421
some
instances.
If I'm too polished in a way,

714
00:39:37,421 --> 00:39:40,569
when it doesn't call
for
polished in a particular ad, or

715
00:39:40,569 --> 00:39:44,710
whatever, I need to dial it

back, I can't, you know, so it

716
00:39:45,400 --> 00:39:49,195
just depends on what your style
is, and I understand that

717
00:39:49,195 --> 00:39:52,306
people don't like the sound of
their
voice on recordings,

718
00:39:52,306 --> 00:39:54,967
because recordings are
completely
objective,

719
00:39:54,967 --> 00:39:58,769
recordings take your voice
outside of the resonance
of

720
00:39:58,769 --> 00:40:02,289
your own head and.
Make it an objective audio

721
00:40:02,289 --> 00:40:05,362
experience.
They
just put it out there,

722
00:40:05,362 --> 00:40:09,440
and my suggestion to that is,
yes, get
more used to hearing

723
00:40:09,440 --> 00:40:12,556
your voice, and it will annoy
you less.

724
00:40:12,556 --> 00:40:16,956
But
as you do this more often,
you're going to get more


725
00:40:16,964 --> 00:40:20,742
effective at what you do.
It's just going to come to you

726
00:40:20,742 --> 00:40:23,852
more
naturally.
So, just doing it over and over

727
00:40:23,852 --> 00:40:27,487
again is going to
make it
better, but, but also, it's

728
00:40:27,487 --> 00:40:30,648
sometimes I hate to say it,

it's sometimes the mic.

729
00:40:30,648 --> 00:40:33,956
If you don't like the sound of
your
voice, maybe you should

730
00:40:33,956 --> 00:40:38,080
look into a different mic, and
you
know that's not always the

731
00:40:38,080 --> 00:40:42,244
case, but it's something to
think
about, Ralph Estep Jr:

732
00:40:42,244 --> 00:40:43,129
yeah.
Talking my
language, spend

733
00:40:43,129 --> 00:40:44,230
some money.
I love it.

734
00:40:44,380 --> 00:40:46,222
Jody Krangle: It doesn't have

fantastic, like I said.

735
00:40:46,222 --> 00:40:50,569
This is like $100 mic.
This is not an
expensive mic.

736
00:40:50,569 --> 00:40:54,166
There are many very inexpensive
mics that you
could experiment

737
00:40:54,166 --> 00:40:56,314
with.
You do not have to spend a lot

738
00:40:56,314 --> 00:40:58,798
of
money.
The only way I spend money in my

739
00:40:58,798 --> 00:41:00,810
booth is because
people pay
me.

740
00:41:00,810 --> 00:41:03,804
So, if Ralph Estep Jr: you were
going
to spend a lot of money,

741
00:41:03,804 --> 00:41:05,610
and we're going to pivot to AI
in a
second, but if you're

742
00:41:05,610 --> 00:41:08,828
going to spend a lot of money on
a
microphone, Jody, what would

743
00:41:08,828 --> 00:41:10,785
you spend money on?
Like, what?


744
00:41:10,793 --> 00:41:13,625
Because obviously the more you
spend, the better quality you


745
00:41:13,633 --> 00:41:15,030
get.
This is beyond a straight,

746
00:41:16,620 --> 00:41:18,651
though.
Jody Krangle: I'm not saying you

747
00:41:18,651 --> 00:41:21,458

necessarily have to spend a
lot of money now.

748
00:41:21,458 --> 00:41:25,843
I will say that
there are, I
would say, maybe like three or

749
00:41:25,843 --> 00:41:29,971
four tiers of
mics, like you
probably have, like a lower

750
00:41:29,971 --> 00:41:34,060
level 100, $250
mics that all
generally sound sort of the

751
00:41:34,060 --> 00:41:37,967
same, have kind of
the same
feel to them, depending on

752
00:41:37,967 --> 00:41:42,023
whether they're condenser or

dynamic, you're going to have a

753
00:41:42,094 --> 00:41:46,131
completely different feel

depending on that, but then you

754
00:41:46,202 --> 00:41:50,452
get up to like the 300 to $500

mics, those are going to be a

755
00:41:50,523 --> 00:41:54,347
little bit of a step up, those

were where I started in

756
00:41:54,418 --> 00:41:58,739
voiceover, for instance, I had

an A key, AKG perception 220 I

757
00:41:58,810 --> 00:42:02,847
think it was when I first

started, and it was like a $300

758
00:42:02,918 --> 00:42:06,671
mic at the time, it's probably

less now, but it was a

759
00:42:06,742 --> 00:42:10,107
workhorse, and it did great

work, and I loved it.

760
00:42:10,107 --> 00:42:14,451
Now, of course, it was a
condenser mic,
so you know I'm

761
00:42:14,451 --> 00:42:18,037
talking about condensers here,
but dynamics,
I'm sure, have

762
00:42:18,037 --> 00:42:22,891
the same kind of scale, and then
you get into
like the $1,000

763
00:42:22,891 --> 00:42:26,292
to $3,000 mics, and those are
something special.


764
00:42:26,300 --> 00:42:30,470
And honestly, for podcasting, I
don't think it's worth it.

765
00:42:30,590 --> 00:42:34,490
I would not suggest anyone go

and buy a mic that expensive,

766
00:42:34,640 --> 00:42:37,279
unless you're making a living

from Marc Ronick: it.

767
00:42:37,279 --> 00:42:39,205
Sure, yeah, Jody Krangle:
there's no reason
otherwise,

768
00:42:39,205 --> 00:42:42,713
but you can get even more than
that, like, there are
$20,000

769
00:42:42,713 --> 00:42:46,899
mics that you would see in a
studio, like, yeah, wow,


770
00:42:46,907 --> 00:42:50,668
that's insane, yeah, Marc
Ronick: wow, okay, yeah.


771
00:42:50,676 --> 00:42:53,095
Let's see here, I'm trying to
figure out how I want to


772
00:42:53,103 --> 00:42:55,470
orchestrate it, because I know
that Ralph just teased it.

773
00:42:55,470 --> 00:42:59,425
We
want to get into AI and
synthetic voices and the future

774
00:42:59,425 --> 00:43:03,035
of audio in that regard, first,
I want to, Matt, I'm going to


775
00:43:03,043 --> 00:43:05,400
actually ask, if you don't mind,
I'm going to move, push forward

776
00:43:05,400 --> 00:43:07,764
a little bit, because I know
we're short on time.

777
00:43:07,764 --> 00:43:11,019
Ralph and I
were talking that
we thought it would be important

778
00:43:11,019 --> 00:43:14,870
to ask you a
little bit about
sound auditing with your

779
00:43:14,870 --> 00:43:17,226
podcast, right?
So, if
you were auditing a

780
00:43:17,226 --> 00:43:20,375
podcast sound, or maybe your
very own
podcast, if you were

781
00:43:20,375 --> 00:43:22,670
auditing it.
What do you listen for
first?

782
00:43:23,520 --> 00:43:26,267
Jody Krangle: I listen to the

quality of the general sound.

783
00:43:26,267 --> 00:43:29,675
If I can understand the
discussion
and the levels

784
00:43:29,675 --> 00:43:33,321
aren't changing all the time,
there are a whole
bunch of

785
00:43:33,321 --> 00:43:36,909
different things to think about,
but levels are a
big one,

786
00:43:36,909 --> 00:43:40,326
because people who might be
listening in their car
or

787
00:43:40,326 --> 00:43:44,010
listening when they can't adjust
the volume, they need to
know

788
00:43:44,010 --> 00:43:47,893
that they can just listen
straight through and not have to

789
00:43:47,893 --> 00:43:49,716

ride their volume control,
right?

790
00:43:49,716 --> 00:43:53,182
Yeah, so that's a big
one.
I agree with Marc Ronick: you.

791
00:43:53,182 --> 00:43:55,828
I agree with
you, because,
yeah, especially when you have a

792
00:43:55,828 --> 00:43:58,772
show like ours,
which I know
not a lot of people do, where

793
00:43:58,772 --> 00:44:01,470
there's so many
voices,
leveling becomes really

794
00:44:01,560 --> 00:44:04,440
important, because definitely

otherwise my audience is going

795
00:44:04,440 --> 00:44:07,350
to sit there and, like you were
talking about, ride that volume

796
00:44:07,440 --> 00:44:09,570
control constantly, and

eventually they're just going to

797
00:44:09,630 --> 00:44:11,564
give up.
I mean, it's too much
of a

798
00:44:11,564 --> 00:44:14,160
pain, especially like if you're
in a car or you're doing
your

799
00:44:14,160 --> 00:44:16,572
laundry, listening to have to
constantly - it gets annoying


800
00:44:16,580 --> 00:44:19,035
as a listener.
So, I think I agree with you,

801
00:44:19,035 --> 00:44:21,913
that would be
definitely one
of my first suggestions, Jody

802
00:44:21,913 --> 00:44:24,100
Krangle: yeah.
Also,
recording in a quiet

803
00:44:24,100 --> 00:44:28,431
space, and I'm not even talking
about being
close to your mic,

804
00:44:28,431 --> 00:44:31,659
that's a given.
Okay, please be close to
your

805
00:44:31,659 --> 00:44:34,166
mic.
But when it comes to sounds,

806
00:44:34,166 --> 00:44:38,459
like if I'm listening to
a
podcast and I hear a constant

807
00:44:38,531 --> 00:44:41,493
cat meow, like, come on, come
on, Marc Ronick: right?

808
00:44:41,493 --> 00:44:43,887
Right, Jody Krangle: like,
unless
that's a feature, Marc

809
00:44:43,887 --> 00:44:45,264
Ronick: right?
Unless
you're doing a podcast

810
00:44:45,264 --> 00:44:48,932
about cats, like that might
work, Jody Krangle: or your cat

811
00:44:48,932 --> 00:44:52,692
is the
co-host, and you've
made her or him the co-host, go

812
00:44:52,692 --> 00:44:56,248
for it,
right?
Like, if that's you can make it

813
00:44:56,248 --> 00:45:00,168
work for you, but
otherwise
regular, like noises and.

814
00:45:00,168 --> 00:45:03,750
Bangs and people are often

fidgeting when they're doing

815
00:45:03,840 --> 00:45:06,328
these things.
I've had this
happen with some

816
00:45:06,328 --> 00:45:08,484
of my guests, where they're
fidgeting with
something on

817
00:45:08,484 --> 00:45:11,712
the table, and I can hear it,
and I have to, or
they're

818
00:45:11,712 --> 00:45:15,386
moving back and forth, or you
know, their foot is
tapping,

819
00:45:15,386 --> 00:45:20,132
or something like that, and it's
like I can hear it, and
I know

820
00:45:20,132 --> 00:45:23,750
it's going to be on the
recording, and I have to tell, I

821
00:45:23,750 --> 00:45:27,340

have to interrupt things and
say, just so you know, you're


822
00:45:27,348 --> 00:45:31,595
making this noise, and you
really don't want to be doing


823
00:45:31,603 --> 00:45:33,776
that.
So, listening for that kind of

824
00:45:33,776 --> 00:45:37,347
thing, and hopefully
nipping
it in the bud before it becomes

825
00:45:37,347 --> 00:45:42,316
a problem, is really the
idea.
You don't want to record it if

826
00:45:42,316 --> 00:45:46,294
you don't have to, but if
you
have it in your recording, there

827
00:45:46,294 --> 00:45:48,880
are various ways to get
rid of
it, but yeah, don't just leave

828
00:45:48,880 --> 00:45:51,680
it in, Marc Ronick: right?
Okay, Jody Krangle: if you can

829
00:45:51,680 --> 00:45:54,130
do
something about it, don't
just leave it in, it becomes

830
00:45:54,130 --> 00:45:56,470
very annoying.
Marc Ronick: So, before we get


831
00:45:56,478 --> 00:45:59,920
into AI, my last question around
this whole sound audit question,

832
00:45:59,920 --> 00:46:04,230

what's the difference between
sounding professional and


833
00:46:04,238 --> 00:46:08,260
sounding overproduced?
Jody Krangle: Oh, that is a good

834
00:46:08,260 --> 00:46:10,599

question.
I think we don't want audio to

835
00:46:10,599 --> 00:46:13,318
hurt our ears.
If it's
annoying, then it's

836
00:46:13,318 --> 00:46:17,683
not going to work in your favor.
If it's
clean enough that you

837
00:46:17,683 --> 00:46:21,916
can get what you need, and you
sound
like you're close enough

838
00:46:21,916 --> 00:46:24,662
to your mic.
Your room isn't completely


839
00:46:24,670 --> 00:46:27,538
echoey, and you haven't cut off
words.

840
00:46:27,538 --> 00:46:31,438
Like I was auditing
something
just recently, where clearly

841
00:46:31,438 --> 00:46:35,450
they let the AI just go

through and do the editing, and

842
00:46:35,519 --> 00:46:39,522
words were cut off at the end,

and you could hear the echo

843
00:46:39,591 --> 00:46:43,800
cancelation, like you could hear

someone's echoing words with

844
00:46:43,869 --> 00:46:47,871
someone else's recording, and

like it was just, and it had

845
00:46:47,940 --> 00:46:51,873
stripped the music from the

intro, like it, and listening

846
00:46:51,942 --> 00:46:56,290
back to earlier episodes, I knew

they had music, so I was like,

847
00:46:56,359 --> 00:46:58,429
what the heck just happened

here.

848
00:46:58,429 --> 00:47:02,381
It was just like, first of all,
audit your recording, like


849
00:47:02,389 --> 00:47:06,836
don't just let it go before you
listen to it, because some


850
00:47:06,844 --> 00:47:10,945
things can come through that you
maybe didn't think came through.

851
00:47:10,945 --> 00:47:13,127


But it doesn't have to be

852
00:47:13,196 --> 00:47:16,050
perfect.
I'm not saying you have
to be

853
00:47:16,050 --> 00:47:18,548
perfect.
I'm saying the sound should be

854
00:47:18,548 --> 00:47:22,749
good enough that
you can get
what you need from the podcast

855
00:47:22,749 --> 00:47:26,420
without it becoming
a thing,
Marc Ronick: yeah, yeah.

856
00:47:26,720 --> 00:47:29,435
Jody Krangle: If it can fade

into the background and you

857
00:47:29,500 --> 00:47:33,121
sound good, and you have

segments that are delineated by

858
00:47:33,185 --> 00:47:37,129
some kind of sound, and you have

an intro and an outro that's

859
00:47:37,194 --> 00:47:41,073
that you can, you know, show

where it is, then that's really

860
00:47:41,138 --> 00:47:45,147
all you need, and the rest of it

becomes the audio branding of

861
00:47:45,212 --> 00:47:49,285
your own voice and what you say
and how you sound and what your

862
00:47:49,350 --> 00:47:52,158
mannerisms are.
Marc Ronick: Yeah, and I think


863
00:47:52,166 --> 00:47:54,448
that's it.
I think if we embrace that, if

864
00:47:54,448 --> 00:47:57,580
we're confident in
that, that
really comes through to the

865
00:47:57,580 --> 00:47:58,120
audience.
Yeah.

866
00:47:58,120 --> 00:48:02,074
All
right, I'm gonna first let
me just say, by the way, Happy


867
00:48:02,082 --> 00:48:05,520
Clubhouse anniversary to Dave.
I just noticed he has the little

868
00:48:05,520 --> 00:48:07,440

balloon on his profile picture
there.

869
00:48:07,440 --> 00:48:09,240
Happy anniversary, Dave
and
Gabe.

870
00:48:09,240 --> 00:48:12,700
I'm going to try to get to your
question in the
YouTube chat,

871
00:48:12,700 --> 00:48:15,801
if I can, but first, Ralph and I
want to lead
us into a little

872
00:48:15,801 --> 00:48:18,450
bit of a discussion around AI.
Go for it,
Ralph.

873
00:48:19,020 --> 00:48:20,630
Ralph Estep Jr: Yeah, Jody, I

listen to your show of your

874
00:48:20,660 --> 00:48:23,720
week, and I know you've been

talking a lot about AI, and

875
00:48:23,750 --> 00:48:26,450
you've talked about AI's

usefulness, but you also

876
00:48:26,600 --> 00:48:29,534
emphasize the importance of

human connection and audio.

877
00:48:29,534 --> 00:48:31,748
So, where do you see this
balance?


878
00:48:31,756 --> 00:48:34,208
How do you see AI helping
podcasters right now?

879
00:48:34,208 --> 00:48:37,432
And what
does it look like for
your industry as a voiceover

880
00:48:37,432 --> 00:48:39,290
person?

Because it's got to be a little

881
00:48:39,320 --> 00:48:43,060
bit of a shock to the system.

Now Jody Krangle: it's

882
00:48:43,060 --> 00:48:46,735
definitely a
concern, and I
will say that at this point I

883
00:48:46,735 --> 00:48:50,650
kind of consider
voice over to
be a bespoke service, so it's

884
00:48:50,650 --> 00:48:54,786
something that
people pay for
when they want the connection,

885
00:48:54,786 --> 00:48:58,968
when they want a
human
emotion, and the thing about a

886
00:48:58,968 --> 00:49:02,430
human voice over is that
we
can layer on emotions in one

887
00:49:02,490 --> 00:49:05,938
word, right?
You say things when
we talk to

888
00:49:05,938 --> 00:49:09,450
each other as human beings, we
don't just have one
emotion in

889
00:49:09,450 --> 00:49:12,162
our voice, we have many
emotions, you know.

890
00:49:12,162 --> 00:49:16,340
You can
have sadness with a
bit of wryness and a little bit

891
00:49:16,340 --> 00:49:20,064
of
mischief, you know, like
you can have all of these things

892
00:49:20,064 --> 00:49:23,570
in one
sentence, and AI can't
do that yet.

893
00:49:23,570 --> 00:49:28,592
I'm not assuming it will
never
be able to, but AI, in the sense

894
00:49:28,592 --> 00:49:30,985
that we're using it now,
is
derivative.

895
00:49:30,985 --> 00:49:33,944
It is.
It kind of extrapolates what

896
00:49:33,944 --> 00:49:38,680
would most
likely come next,
so it doesn't truly connect.

897
00:49:38,680 --> 00:49:42,787
It doesn't have a
lived human
experience, and when you're

898
00:49:42,787 --> 00:49:45,490
advertising, when you're

marketing, when you're branding,

899
00:49:45,970 --> 00:49:48,760
these are important things to

connect with the people who are

900
00:49:48,820 --> 00:49:51,711
experiencing your brand.
You
don't want to cheap out on

901
00:49:51,711 --> 00:49:54,940
that, unless you have to.
I mean,
there are some people

902
00:49:54,940 --> 00:49:57,824
who are tiny, and they just want
to get
the word out, and

903
00:49:57,824 --> 00:49:59,834
they're going to make their
whole.

904
00:49:59,834 --> 00:50:04,635
Ad in AI,
and okay, fine.
They never would have hired me

905
00:50:04,635 --> 00:50:06,558
anyway.
I know
that, right?

906
00:50:06,558 --> 00:50:10,278
Right, but for people who care
about the
connection, that's

907
00:50:10,278 --> 00:50:13,752
when you hire human, and you
know there are
various aspects

908
00:50:13,752 --> 00:50:16,304
of that.
There are various levels of

909
00:50:16,304 --> 00:50:21,238
that, but
I would say that AI
is great for creativity, not

910
00:50:21,238 --> 00:50:23,960
great for
product.
Sorry, it's great for

911
00:50:24,110 --> 00:50:25,160
productivity.
Pardon me.

912
00:50:26,450 --> 00:50:27,510
Marc Ronick: Yeah, Jody Krangle:
erase that bit.

913
00:50:27,510 --> 00:50:30,235
Marc Ronick: Yeah, Jody Krangle:
for productivity,
it's not

914
00:50:30,235 --> 00:50:33,186
great for creativity.
It gives you the middle of the


915
00:50:33,194 --> 00:50:34,860
road.
It's the American idol of

916
00:50:34,918 --> 00:50:37,378
creativity, right?
Because it
always gives you

917
00:50:37,378 --> 00:50:40,034
the middle of the road, most
expected thing.


918
00:50:40,042 --> 00:50:43,350
And I know creatives in the
advertising industry that will


919
00:50:43,358 --> 00:50:47,554
ask AI what it would suggest,
and then go and do completely


920
00:50:47,562 --> 00:50:49,921
the opposite thing, because,
Marc Ronick: yeah, that's a good

921
00:50:49,921 --> 00:50:53,868

way to use Jody Krangle: it,
because, like,
that's the

922
00:50:53,868 --> 00:50:55,853
unexpected, right?
You don't want to do what's


923
00:50:55,861 --> 00:50:58,584
expected, Marc Ronick: yeah.
And, or, do
you have any

924
00:50:58,584 --> 00:51:01,515
concern, because, yeah, it's
right now we can
safely say,

925
00:51:01,515 --> 00:51:04,710
like, what you're, what you're
describing, that if
we want

926
00:51:04,710 --> 00:51:09,035
emotion, if we want that human
element, we go and hire


927
00:51:09,043 --> 00:51:12,420
somebody human, right?
But are you concerned that we're

928
00:51:12,420 --> 00:51:16,530
going
to get to a point sooner
than later that AI is going to

929
00:51:16,530 --> 00:51:20,268
be
able to convey that human
side, that emotional side,

930
00:51:20,268 --> 00:51:25,314
through
voice, Jody Krangle:
the AI, as it
exists now, no.

931
00:51:25,314 --> 00:51:29,804
Honestly, because it's
emulating, it's not
being so.

932
00:51:29,804 --> 00:51:33,791
When AI actually gains
consciousness, maybe that would

933
00:51:33,791 --> 00:51:38,605
be an issue, but it doesn't
have consciousness right now.

934
00:51:38,605 --> 00:51:42,822
It's
just an algorithm
extrapolating what the next most

935
00:51:42,822 --> 00:51:46,978
likely thing
would be, that's
all it's doing, so we call it

936
00:51:46,978 --> 00:51:50,282
AI, but it's not
really AI,
it's just processing things much

937
00:51:50,282 --> 00:51:54,308
quicker than we
could as human
beings, and when that becomes

938
00:51:54,308 --> 00:51:58,440
just its baseline
and it moves
to something else, well, then

939
00:51:58,440 --> 00:52:01,020
yeah, I think we have
to worry
about a lot more than just

940
00:52:01,020 --> 00:52:04,656
replacing voiceover, Marc
Ronick: yeah, Jody Krangle:

941
00:52:04,656 --> 00:52:08,140
there's a lot more
that goes
into that, yeah, but, but right

942
00:52:08,140 --> 00:52:12,064
now, no, I'm not
worried that
it's going to, it can sound

943
00:52:12,064 --> 00:52:16,430
human light, but it
doesn't
sound human, and in small doses,

944
00:52:16,430 --> 00:52:20,385
it, you may not be
able to
tell the difference, but I

945
00:52:20,385 --> 00:52:23,180
interviewed a fellow named Joe

Sauer on my podcast, and he

946
00:52:23,300 --> 00:52:27,920
actually is a neurologist, like
he's a marketing neurologist,

947
00:52:28,070 --> 00:52:32,420
that's what he does, and his

experiments on this kind of

948
00:52:32,570 --> 00:52:36,323
indicated that even if we don't
consciously understand that

949
00:52:36,323 --> 00:52:40,570
it's an AI, we subconsciously

understand that there's no human

950
00:52:40,600 --> 00:52:43,720
behind that, because we are not
getting a connection, we're not

951
00:52:43,870 --> 00:52:48,490
feeling, we're not feeling, Marc
Ronick: yeah, Jody Krangle: like

952
00:52:48,490 --> 00:52:51,198
that's the
problem.
And I think if you're in

953
00:52:51,198 --> 00:52:53,770
advertising, marketing, and

branding, that's exactly what

954
00:52:53,830 --> 00:52:58,240
you want, because people

remember how they feel, that's

955
00:52:58,300 --> 00:53:00,436
what you want.
Marc Ronick: Yeah, Jody Krangle:

956
00:53:00,436 --> 00:53:03,300
and a forgotten
advertisement
is a failed advertisement.

957
00:53:04,140 --> 00:53:06,210
Marc Ronick: So, my next

question for you, Jody, would

958
00:53:06,360 --> 00:53:10,484
you ever consider licensing your

own voice for AI?

959
00:53:10,484 --> 00:53:14,250
Like, having AI use your voice,
would you
ever do that?

960
00:53:14,850 --> 00:53:15,960
Jody Krangle: I've done it.
Marc Ronick: Oh, you have.

961
00:53:16,380 --> 00:53:19,179
Jody Krangle: Yeah, okay.
With a
specific location, and

962
00:53:19,179 --> 00:53:24,577
for me, having entire licensing
control, Marc Ronick: okay, Jody

963
00:53:24,577 --> 00:53:25,605
Krangle: that's the

difference.

964
00:53:25,605 --> 00:53:28,726
The there are a whole bunch of
different options
out there

965
00:53:28,726 --> 00:53:30,498
for people to license their
voice.

966
00:53:30,498 --> 00:53:34,502
A lot of them have
to do with
subscription services, and you

967
00:53:34,502 --> 00:53:38,261
paying a
subscription service,
and then you have access to

968
00:53:38,261 --> 00:53:41,192
whatever
voices over the
period of a month, or whatever,

969
00:53:41,192 --> 00:53:44,884
that does
not pay the voice
actor anything.

970
00:53:44,884 --> 00:53:47,551
It doesn't.
It just
doesn't.

971
00:53:47,551 --> 00:53:52,182
It's like Spotifying our voice
for me, like you know
what

972
00:53:52,182 --> 00:53:55,636
Spotify did to musicians.
You know, subscriptions are


973
00:53:55,644 --> 00:53:58,666
doing that to voice over, and
that's just not..

974
00:53:58,666 --> 00:54:01,318
I don't even
want a part of
that.

975
00:54:01,318 --> 00:54:05,670
So, because what I do is
licensed, like a
photograph is

976
00:54:05,670 --> 00:54:08,595
licensed, like a piece of music
is licensed.

977
00:54:08,595 --> 00:54:11,130
I'm
not giving my time for
dollars.

978
00:54:11,790 --> 00:54:15,690
That's not what this is about.

They're using my voice, and so

979
00:54:15,780 --> 00:54:18,522
they have to pay to use that

voice.

980
00:54:18,522 --> 00:54:21,990
That's dependent on how many
people are hearing it,
where

981
00:54:21,990 --> 00:54:25,640
they're hearing it, how long
they're hearing it, in what


982
00:54:25,648 --> 00:54:28,460
medium they're hearing it.
That's all dependent on that.


983
00:54:28,468 --> 00:54:33,446
And if I have control over what
I allow to license, I'm fine


984
00:54:33,454 --> 00:54:36,960
with whatever AI doesn't matter
to me, as long as they're


985
00:54:36,968 --> 00:54:38,354
paying.
They wouldn't pay a session fee

986
00:54:38,354 --> 00:54:40,772
because they
wouldn't be
paying me a session because I

987
00:54:40,772 --> 00:54:43,705
wouldn't be there, but
they're
still paying to license my

988
00:54:43,705 --> 00:54:46,036
voice.
Marc Ronick: Okay, fair enough.

989
00:54:46,036 --> 00:54:47,410

Okay, does anyone else have any

990
00:54:47,650 --> 00:54:49,450
other questions around AI

specifically?

991
00:54:49,450 --> 00:54:52,685
I know Jason's gonna chime in
here in a second,
but just

992
00:54:52,685 --> 00:54:55,725
wanted to make sure if anyone
had any other AI-related


993
00:54:55,733 --> 00:54:56,470
questions.
Okay.

994
00:54:56,560 --> 00:54:58,009
Ralph Estep Jr: Hey, Mark, Mark,

I just want to jump in there

995
00:54:58,009 --> 00:54:59,796
for one second.
It won't take but 30
seconds,

996
00:54:59,796 --> 00:55:01,626
go.
For I know on one of your shows,

997
00:55:01,626 --> 00:55:04,680
Jody, you talked
about how a
lot of voice actors are in this

998
00:55:04,680 --> 00:55:07,775
chase to the bottom
now
because of AI, and I like what

999
00:55:07,775 --> 00:55:09,254
you said.
You actually said
this is an

1000
00:55:09,254 --> 00:55:11,640
opportunity for us to actually
charge more, and it's
an

1001
00:55:11,640 --> 00:55:15,008
opportunity for us to be able to
be that human connection and


1002
00:55:15,016 --> 00:55:18,240
make those high - I'm gonna say
high ticket dollars, but, but


1003
00:55:18,248 --> 00:55:19,598
honestly, that's what it is,
right?

1004
00:55:19,598 --> 00:55:21,470
I mean, people have to

differentiate, like you said a

1005
00:55:21,470 --> 00:55:23,879
few seconds ago.
They weren't
going to pay me

1006
00:55:23,879 --> 00:55:26,356
anyway, and as the money guy on
the show, I
love it when

1007
00:55:26,356 --> 00:55:29,370
people say, 'Listen, I have a
skill, I have
a talent, pay me

1008
00:55:29,370 --> 00:55:31,607
for what I know how to do.
So I just wanted to
champion

1009
00:55:31,607 --> 00:55:33,440
it, but I wanted to give you a
second to talk about
that.

1010
00:55:34,070 --> 00:55:35,366
Jody Krangle: Yeah, no, I

appreciate that a lot.

1011
00:55:35,366 --> 00:55:38,504
Yeah, what I was talking about
with it
being bespoke is, I

1012
00:55:38,504 --> 00:55:40,189
mean, people pay for bespoke,
right?

1013
00:55:40,189 --> 00:55:44,932
You
could go into $1 store and
buy a $5 mug, but if you go to


1014
00:55:44,940 --> 00:55:48,566
Walmart, sure, like you'll pay a
little more, but if you go to


1015
00:55:48,574 --> 00:55:52,072
like a local craft market or
something, you might pay $25 for

1016
00:55:52,072 --> 00:55:54,760

a mug.
Okay, you know, I mean, like

1017
00:55:54,760 --> 00:55:57,730
that's a really low end

option, but you know, you pay

1018
00:55:58,030 --> 00:56:02,010
for what you get, and human

connection is worth paying for.

1019
00:56:02,700 --> 00:56:05,880
Also, when you're making an AI

voice, it can take you three to

1020
00:56:05,940 --> 00:56:09,060
four hours to make something

that is acceptable.

1021
00:56:09,060 --> 00:56:12,310
Right now, if you don't have the
money to
pay a voice actor, I

1022
00:56:12,310 --> 00:56:14,000
understand, you know, not
everybody does.


1023
00:56:14,008 --> 00:56:16,926
It's, you know, if you're a
small business and you just want

1024
00:56:16,926 --> 00:56:18,822

to get your word out there,
and whatever.

1025
00:56:18,822 --> 00:56:23,910
I understand AI has
its uses,
but if you hire a voice actor,

1026
00:56:23,910 --> 00:56:26,960
the reason you're
hiring a
voice actor is also for

1027
00:56:26,990 --> 00:56:31,220
efficiency, because I can get

done in 10 minutes what it would

1028
00:56:31,250 --> 00:56:34,940
take you three to four hours to
do with an AI, and it'll sound

1029
00:56:35,060 --> 00:56:38,744
great.
Yeah, it isn't just gonna


1030
00:56:38,752 --> 00:56:43,056
sound acceptable, like that's
what people pay me for, yeah,


1031
00:56:43,064 --> 00:56:44,734
yeah.
Marc Ronick: All right.

1032
00:56:44,734 --> 00:56:46,025
Well,
then here's what we'll
do.

1033
00:56:46,025 --> 00:56:48,952
Thank you for that, Jody.
And let's
wrap it up.

1034
00:56:48,952 --> 00:56:51,834
Jason's got something that he
found in the
chat that he's

1035
00:56:51,834 --> 00:56:53,260
gonna ask you.
Go ahead, Jason.

1036
00:56:53,650 --> 00:56:55,990
Jason Cercone: Yeah, this is a,
I guess, a lighter way to wrap

1037
00:56:56,080 --> 00:56:58,630
things up, and it's something

that I've seen voice actors talk

1038
00:56:58,690 --> 00:57:01,376
about before, so I'm excited to
hear the answer as well.

1039
00:57:01,376 --> 00:57:04,344
This comes from Gabe.
Has Jody ever
done a voice

1040
00:57:04,344 --> 00:57:07,706
reading that made her laugh so
much that she had
to record it

1041
00:57:07,706 --> 00:57:10,067
multiple times?
Jody Krangle: Yeah, definitely.

1042
00:57:10,067 --> 00:57:11,670

I think we all have, but, but

1043
00:57:11,820 --> 00:57:16,110
honestly, it's the more touching

ones that made me have to

1044
00:57:16,110 --> 00:57:19,934
record many different times.
So, as a
voice actor, you kind

1045
00:57:19,934 --> 00:57:25,814
of need to have that empathy on
like
supercharge, because you

1046
00:57:25,814 --> 00:57:30,500
need to understand what the gist
of the
script is, where it's

1047
00:57:30,500 --> 00:57:34,118
trying to take you, what
emotions people
want to feel,

1048
00:57:34,118 --> 00:57:37,142
what the people who wrote that
script want
people to feel

1049
00:57:37,142 --> 00:57:40,814
when they experience the end
project, and
a lot of times I

1050
00:57:40,814 --> 00:57:46,800
do a lot of hospital work, I do
a lot of
healthcare work, and

1051
00:57:46,800 --> 00:57:52,015
I can never get bogged down in
the oh my
god, this is so

1052
00:57:52,015 --> 00:57:56,264
awful of it, because people
don't want that,
they want

1053
00:57:56,264 --> 00:58:00,370
hope, they want, they don't want
you to be light about
it, but

1054
00:58:00,370 --> 00:58:04,650
they don't want you to be overly
dramatic and deep and
dark and

1055
00:58:04,650 --> 00:58:07,890
upset, right?
They want you to be hopeful.

1056
00:58:07,890 --> 00:58:12,738
So, I've seen
some scripts
that come to me where, oh my

1057
00:58:12,738 --> 00:58:15,714
god, this person's
going
through such an awful time, and

1058
00:58:15,714 --> 00:58:19,450
like watching the
video,
looking at what's going on in

1059
00:58:19,450 --> 00:58:24,290
this person's life, I'm

crying, like I, and you know, I

1060
00:58:24,320 --> 00:58:27,530
don't know, I'm sure a lot of

you know that it's really hard

1061
00:58:27,560 --> 00:58:32,720
to speak when you're crying.

Yeah, yeah, so there have been

1062
00:58:32,870 --> 00:58:35,360
scripts that have taken me in

that direction, and I need to

1063
00:58:35,480 --> 00:58:38,930
sort of like almost take a step
back, because if I'm too

1064
00:58:39,110 --> 00:58:44,290
involved in it, I can get too

emotional, and that's not a good

1065
00:58:44,350 --> 00:58:48,074
place to come at it from either,

so yeah, you have to, I have

1066
00:58:48,074 --> 00:58:52,798
to be very careful about how
much
empathy I feel for what's

1067
00:58:52,798 --> 00:58:55,720
going on, Marc Ronick: yeah,
Jody Krangle: otherwise I


1068
00:58:55,728 --> 00:58:59,509
wouldn't be able to speak, so
yeah, but I mean, you come from

1069
00:58:59,509 --> 00:59:03,060
that place, you come from a
place of humanity of feeling


1070
00:59:03,068 --> 00:59:07,240
badly for these people and
wanting to help, Marc Ronick:

1071
00:59:07,240 --> 00:59:09,110
yeah.
Jody Krangle: And so that's


1072
00:59:09,118 --> 00:59:11,580
where I have to take it.
That's that's where the hope

1073
00:59:11,580 --> 00:59:14,388
comes in.
Marc Ronick: So that's Voice


1074
00:59:14,396 --> 00:59:18,270
Overs and vocals.com If you want
to hear some of Jody's work, see

1075
00:59:18,270 --> 00:59:20,789

what her work is all about,
check that out.

1076
00:59:20,789 --> 00:59:24,365
And if you're
there, you could
also go to Voice Overs and


1077
00:59:24,373 --> 00:59:27,830
vocals.com/podcast to learn
about her audio branding


1078
00:59:27,838 --> 00:59:30,428
podcast.
Jody, thank you so much.

1079
00:59:30,428 --> 00:59:33,728
We finally got you on the
show
after all this time, and I guess

1080
00:59:33,728 --> 00:59:37,032
that's due to our change,
our
time change, that's part of Jody

1081
00:59:37,032 --> 00:59:38,240
Krangle: it, right?

Definitely is okay.

1082
00:59:40,220 --> 00:59:42,730
Marc Ronick: So, the 8am is

working for us, because we're

1083
00:59:42,790 --> 00:59:45,460
getting great guests like you.

Thank you so much for all your

1084
00:59:45,520 --> 00:59:47,824
knowledge and expertise, sharing

all that with us.

1085
00:59:47,824 --> 00:59:50,355
We really appreciate you.
Jody Krangle: Thank you so much

1086
00:59:50,355 --> 00:59:51,820
for having me here.
It was so much fun.

1087
00:59:51,920 --> 00:59:53,946
Marc Ronick: Yeah, and thanks

for also being a listener too.

1088
00:59:53,946 --> 00:59:56,582
I know you've been popping in
here
and listening and joining

1089
00:59:56,582 --> 00:59:58,859
us in the chats and all that.
So,
thank you.

1090
00:59:58,859 --> 01:00:00,750
It's been great to have.
Jody Krangle: Here at eight,

1091
01:00:01,140 --> 01:00:02,985
Marc Ronick: yes.
Agreed,
agreed.

1092
01:00:02,985 --> 01:00:06,608
Trust me, it only took four
years of torturing myself
to

1093
01:00:06,608 --> 01:00:09,900
realize that Jody Krangle: we
got to learn
the hard way.

1094
01:00:10,230 --> 01:00:12,750
Marc Ronick: Yes, and I want to
remind everybody that we are

1095
01:00:12,840 --> 01:00:14,610
back tomorrow at 8am Eastern

time.

1096
01:00:14,610 --> 01:00:17,858
We are covering all the
headlines around the world of


1097
01:00:17,866 --> 01:00:20,995
podcasting, talking news, and
giving you our thoughts and


1098
01:00:21,003 --> 01:00:23,444
opinions on some of these
stories that we'll cover.

1099
01:00:23,444 --> 01:00:27,130
So,
join us tomorrow.
You can do that by going to

1100
01:00:27,130 --> 01:00:29,010
Podcasting
Morning
show.com/join us.

1101
01:00:29,010 --> 01:00:32,540
And until then, make it a great
day,
everybody.

1102
01:00:32,540 --> 01:00:33,290
Take care.