542. YouTube Is Now the Top Podcast Discovery Platform

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Marc Ronick: Good morning,

podcasters.

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00:00:08,082 --> 00:00:13,288
Today is Wednesday, june 24 2026
and today it's our
podcast

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00:00:13,288 --> 00:00:17,277
news and comment episode.
YouTube takes over
podcast

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00:00:17,277 --> 00:00:21,402
discovery, Netflix video podcast
push hits another snag,
and

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AI-generated shows raise more
concerns for indie
creators.

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00:00:25,090 --> 00:00:28,614
So, if you're listening live on
Clubhouse, hit
the share

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00:00:28,614 --> 00:00:31,815
button, top right-hand side of
the screen, and share it


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00:00:31,823 --> 00:00:34,965
however Clubhouse lets you.
And if you're catching us via


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00:00:34,973 --> 00:00:38,025
podcast, YouTube, etc. please
share this with a fellow


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00:00:38,033 --> 00:00:40,595
podcaster.
And now, give us about 30

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00:00:40,595 --> 00:00:42,723
seconds, and we'll get
things
rolling.

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Thanks for being here.
The podcasting morning
show is

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powered by Ironick Media,
helping podcasters
launch,

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00:00:56,700 --> 00:01:01,074
polish, and grow great shows,
and by Content creators


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00:01:01,082 --> 00:01:13,255
accountant helping creators
build real business behind their

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content.
Good morning again.

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Podcasting morning show.
Thank
you so much for being

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here.
I am your host, Marc Ronick.


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Currently on stage with me, we
have my co-hosts, Dr. Fay, Ralph

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Estep, and Sid Meadows.
Also on stage with us is Dan

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Schultz, a
regular lately here
at the Podcasting Morning Show,

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and BC
Babbles has joined us
as well.

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Hey, I'm watching myself here on

camera.

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Do I look bluer than normal?
Does my lighting seem to
make

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me look bluer than I usually do?
Ralph Estep Jr.: You're looking

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very blue to say, brother, Marc
Ronick: right?

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Like, I
don't know what's
going on.

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I didn't change anything.
It's Ralph Estep Jr.: a lot of


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blueness going on there.
Marc Ronick: I need some Smurf


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music or something as I date my.
Ralph Estep Jr.: that's it,


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dude.
It's the Papa Smurf.

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Marc Ronick: Yes, yes, you can

call me Papa Smurf.

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It's a little addictive sitting
here,
tapping on people's

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faces Ralph Estep Jr.: like a
video
game.

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Marc Ronick: It is kind of like
my dad is like that with, you

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know, if you guys ever use like
Google Maps and the little

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indications like police ahead

or, you know, object in road.

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My dad is so quick on the draw,
even if he's not the driver, he

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will.
If I'm driving and he sees


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that pop up, his thing flies to
that screen.

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Yeah, Ralph Estep Jr.: that's
cool.


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He's ahead of the game.
Marc Ronick: Yes, Dan, welcome


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to the stage.
Dan: Howdy, howdy, Marc Ronick:

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as our friends used
to say at
the DNM show.

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Dan: My wife has been playing a
game on her iPhone called Two

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Dots for 12 years.
I just found
out, Marc Ronick:

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okay, Dan: and she is at the
top, like
playing like she's,

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and I'm not lying, she's on
level 4894 she's
like one of

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four people, and they have this
club where they
talk about

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this game.
Marc Ronick: Wow, Dan: and I'm

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like, hey, someone DR: drank the
Kool-Aid.

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Dan: Oh yeah, he threw it up.
Marc Ronick: There's a game that

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I play that my kids introduced
me to a long time ago, called, I

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think it's called Snake IO or
Slither IO, something like that,

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and it's actually now on
Netflix.

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Netflix has a bunch of
mobile
games now, and I think that I'm

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like, I think I'm an
anomaly
when I play that game.

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Nobody beats me, it's crazy, and

you play against other people,

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and it basically all you have to

do is you eat all these dots,

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all these foods, food on the

screen to help you get bigger

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and bigger and bigger, and you

try to kill the other snakes,

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and when you do, you eat them,

and that you get even bigger

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when you get to eat them once

they're killed, and I just

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dominate every time I play it.
I
feel like if there were a

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tournament, tournament, or

something like that, I could go

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in and win a lot of money if it
existed.

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Maybe I need to Dan: create
cryozempic, that
might help

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you.
Marc Ronick: Well, the idea is


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bigger.
The idea is to get bigger.

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All right, so today it
is our
news and comment edition.

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00:04:16,350 --> 00:04:20,420
And by the way, if you don't

join us a few minutes early on

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00:04:20,540 --> 00:04:23,870
Clubhouse, we have always have

some interesting banter that we,

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that tends to occur when we're

getting things ready.

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Here in the morning, we go live
at
7:55am Eastern on

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Clubhouse, and today we were
talking about
games, video

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games, and all sorts of stuff,
and my favorite,
Slither IO.

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I'm curious if anybody still
plays that game.

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I
mean, people do, because I
play against people online all

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the
time.
Okay, enough of that today.

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We are..
Sid Meadows: hold up, hold up.

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I
love that game.
Marc Ronick: Oh, you play it,


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Sid.
Sid Meadows: Well, I don't


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really play it, because I think
it freaks..

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I think it freaks up
my
computer a little bit, but I

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absolutely love that game, and

it's.

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Chasing those big snakes, and
everything.

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I'm glad that I
know somebody
else that's actually playing it.

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Marc Ronick: All right, I love

it.

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00:05:06,812 --> 00:05:07,868
I love it.
Yes, I do.

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And I was telling everybody that
I
seem to be some kind of

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freak of nature, because I never
lose it.


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Like, I can play for hours if I
allow myself, like I have to cut

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myself off, because I rarely
ever lose that game.

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I'm always
like the number one
spot.

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It DR: sounds like he has laid
down
the gauntlet.

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I have, Sid Meadows: but the
likelihood
of us being in the

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same world at the same time is
like that's
true.

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It just Marc Ronick: randomly
places you
in a on a board, so

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yeah, it's hard to play against
a friend if
you wanted to.

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Okay, enough of that.
BC, did you have something
you

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wanted to add to that?
I saw you flash your pepper.

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Oh, now
he's gone.
Now he's back.

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Let's see.
BC Babbles: Yeah, he's trying to

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hop on it.
Marc Ronick: There he is.

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All
right, so nothing specific
to say he's Ralph Estep Jr.:

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trying to hop
into the live
show to the live Marc Ronick:

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stream.
My bad, my
bad.

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It usually makes a noise for me,
so I, but I didn't hear
that

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today.
There's BC, all right.

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Welcome, BC.
Even if you
don't mind, hit

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00:06:06,615 --> 00:06:12,185
the mute, and when you hit the
mute, I'll hit
this.

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00:06:12,185 --> 00:06:17,745
It's time for news and comment.
And the way I like to
start

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things out is with a little bit
of data for you, a
helpful

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number to understand the amount
of podcasts being created
is

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the total number of active
podcasts.

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These are podcasts
that are
still being updated and

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therefore actively marketing

themselves.

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If you're making podcast
episodes, you might
consider

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this number to be your
competition, quote unquote,


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rather than the big overall 4.64
point 7 million podcasts that


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are out there in all of those
directories, so as of this past

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00:06:53,704 --> 00:06:58,734
week, 532,869 podcasts
published at least one new

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00:06:58,734 --> 00:07:02,250
episode, that's
down about a
half a percent from the week

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before, and if we look
at this
from a 30 day perspective, over

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the last 30
days, 2.2 million
podcast episodes were published

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and
changed over the past 30
days, and that's down over 6%

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00:07:16,910 --> 00:07:21,357
from the
last month, and if
you look at this chart that I

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00:07:21,357 --> 00:07:25,736
look at over
at Podcast
Business journal.com you can

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really see this huge
decline
as May rolls in, and even a

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00:07:30,236 --> 00:07:33,226
little bit starting in
April,
but you can see a big drop, and

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I guess I call that
the summer
drop, because I think a lot of

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us tend to take breaks.

It tends to be the time of year

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where also downloads are lower,
they're not as strong too, so

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DR: a little bit of a pattern

disrupt.

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Yes, yes, okay, Marc Ronick:
yep.

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So, and yeah,
of course, a
reminder, if you haven't figured

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it out yet,
we're kind of
contributing to this drop in

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00:07:55,383 --> 00:07:59,208
episodes published
because
we're at an abbreviated schedule

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this summer, going
Tuesdays,
Wednesdays, and Thursdays.

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All right, with that,
DR.
Leash, go to your two top five

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lists.
DR: I sure will.

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Okay, so the
first top five
list is Apple's top five

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podcasts that are
courses.
You know, we forget a lot of

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00:08:18,141 --> 00:08:23,510
times that podcast is a
free
way to take some courses, so

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here are the top five.
Number
five is the Clinical

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00:08:27,460 --> 00:08:31,123
Problem Solvers.
Number four is Divine


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00:08:31,131 --> 00:08:36,342
Intervention Podcasts, and it's
spelled with an S at the end.


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Number three is Resilient
Parenting with Dr. Kate.

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00:08:39,578 --> 00:08:44,763
Number
two is scriptures are
real, and the number one podcast

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is Econ
Talk.
And by the way, Econ Talk does

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not have a description.

Number one, Marc Ronick: yeah,

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00:08:55,767 --> 00:08:57,642
no podcast
description
whatsoever.

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Really weird.
Okay.

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00:08:59,130 --> 00:09:01,875
All right.
Well, DR: weird.

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00:09:01,905 --> 00:09:03,869
Marc Ronick: Yes, it doesn't

need DR: one.

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00:09:03,869 --> 00:09:07,061
Well, Lottie freaking
dog.
Okay, okay.

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00:09:07,061 --> 00:09:10,421
And now the second one is from
YouTube.

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You
know him, you love them,
but you know YouTube is always a

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00:09:15,427 --> 00:09:20,599
little
bit behind.
So this is from June 8 to june

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00:09:20,599 --> 00:09:23,373
14.
Marc Ronick: Okay, DR: so number

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five is Rotten
Mango.
Number four is Financial Audit

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with Caleb Hammer, and
Hammer
is the proverbial is the right

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00:09:32,864 --> 00:09:36,368
word because he hammers
his
guests.

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Number three is the Midas Touch
podcast.

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Number two
is DR. Insanity
Podcast, and the number one

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podcast on YouTube is
the Joe
Rogan Experience.

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Marc Ronick: I love the energy,
DR. It's a great way to kick

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00:09:52,665 --> 00:09:55,185
things off in the morning.
BC,
did you have something?

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BC Babbles: Yeah, that Rotten

Mangos, is that like the wish

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00:09:57,790 --> 00:09:59,500
version of Rotten Tomatoes?

What's going on there?

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Marc Ronick: Yeah.
Don't know, DR: true crime.

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00:10:01,878 --> 00:10:04,005
Oh, true crime.

Yeah, okay.

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Is it's an interesting show.
I got involved
in it a little

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00:10:08,199 --> 00:10:12,480
bit because they were talking
about one that is
right here

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00:10:12,480 --> 00:10:16,110
in Nashville, a crime that a
true crime that's right
here

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00:10:16,110 --> 00:10:19,019
in Nashville.
And yeah, so I had to take a

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00:10:19,019 --> 00:10:21,360
listen, and I
really got quite
involved in it, Marc Ronick:

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00:10:21,360 --> 00:10:22,620
very cool.
All
right, there you go.

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Good recommendation from DR.

Personal.

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00:10:24,800 --> 00:10:28,474
Recommendation from DR. Let's
get into some events
around

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00:10:28,474 --> 00:10:32,592
the world of podcasting.
I'm going to be as brief as I


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00:10:32,600 --> 00:10:35,436
can with this.
First, we have Untangle Your

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00:10:35,436 --> 00:10:39,510
Podcast Back End.

Hmm, that sounds a little weird

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00:10:39,510 --> 00:10:41,886
if you think about it in some

other ways.

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00:10:41,886 --> 00:10:46,086
It's a live Q and A clinic, and
it's by the Business
and

186
00:10:46,086 --> 00:10:48,165
Podcasting Society for Female
Entrepreneurs.

187
00:10:48,165 --> 00:10:53,289
Are you
spending more time
managing the back end of your

188
00:10:53,289 --> 00:10:55,494
podcast than
actually
recording it?

189
00:10:55,494 --> 00:10:57,837
Whether you're launching,
relaunching,
or scaling your

190
00:10:57,837 --> 00:11:01,731
show, this free live session
will help you stop
acting as

191
00:11:01,731 --> 00:11:04,115
the volunteer admin for your own
podcast.

192
00:11:04,115 --> 00:11:07,464
Learn how
to untangle the
weeds of your backend workflow

193
00:11:07,464 --> 00:11:10,616
and reclaim
your time.
It's a free event.

194
00:11:10,616 --> 00:11:15,465
It happens tomorrow, and I will
include a link in the show

195
00:11:15,465 --> 00:11:18,876
notes for you.
Also, what a surprise.


196
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00:12:29,739 --> 00:12:31,725
20-third.

It's in Charlotte, North

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Carolina.
We'd love to see you
there.

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00:12:35,043 --> 00:12:39,615
Now, speaking of Empowered
Podcasting, we are now
on a

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00:12:39,615 --> 00:12:43,887
weekly live stream schedule, so
myself, Jason
Circon, and Rich

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00:12:43,887 --> 00:12:48,760
Perry, we get together every
Wednesday at 1pm
Eastern with

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00:12:48,760 --> 00:12:51,900
different people from the
community, sometimes
sponsors,

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00:12:51,900 --> 00:12:54,248
sometimes speakers, sometimes
both, sometimes
attendees.

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We have all sorts of people that
were coming in, and
we're

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00:12:57,740 --> 00:13:00,469
talking a lot, mostly all things
podcasting, and we also
keep

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00:13:00,469 --> 00:13:04,223
you up to date with some of the
latest information and


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00:13:04,231 --> 00:13:08,433
announcements for the upcoming
event, and today we have


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00:13:08,441 --> 00:13:11,185
Jennifer Longworth of Bourbon
Barrel Podcasting.

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00:13:11,185 --> 00:13:15,519
She's
actually somebody that
was shared the stage with me at

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00:13:15,519 --> 00:13:18,343
Podfest.
She was a fellow community award

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00:13:18,343 --> 00:13:21,662
recipient.
We
got the Podfest community

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00:13:21,662 --> 00:13:24,505
award.
She and I, and a couple of other

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00:13:24,505 --> 00:13:26,891

people, great person.
We ended up actually traveling a

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little
bit together too.
We were on some of the same

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00:13:29,816 --> 00:13:31,384
flights coming
home from
Podfest.

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She brings the perspective of a
longtime
podcast editor,

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00:13:34,819 --> 00:13:37,834
producer, author, and a podcast
service
provider who knows

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00:13:37,834 --> 00:13:41,600
what's happening behind the
scenes
after the record button

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00:13:41,600 --> 00:13:45,705
gets pressed, so we'll talk
podcast
production growth

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00:13:45,705 --> 00:13:49,459
conference energy, and what
podcasters need
to know before

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00:13:49,459 --> 00:13:51,093
heading to Charlotte this
August.

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00:13:51,093 --> 00:13:54,419
So, you
can find out more at
Podcasting Morning show.com/epc

241
00:13:54,419 --> 00:13:59,951
Live, and
that link will also
be in the show notes.

242
00:13:59,951 --> 00:14:03,420
But to be honest
with you, if
you want to catch us live, if

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00:14:03,420 --> 00:14:05,879
you're listening
here live,
you're probably the only one

244
00:14:05,879 --> 00:14:08,691
hearing this, because
by the
time the podcast comes out, it

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00:14:08,691 --> 00:14:14,091
may be too late, but you
can
catch the replay at any time at

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00:14:14,091 --> 00:14:19,539
that same link.
Quick tip,
smart move, yeah,

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00:14:19,539 --> 00:14:25,650
content creators business bite,
and
today's content creators

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00:14:25,650 --> 00:14:28,946
business bite is brought to you
by the guy who's gonna share

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00:14:28,946 --> 00:14:31,740
the story for this segment,
Ralph E.


250
00:14:31,748 --> 00:14:37,530
Stepp Jr. of Content Creators
accountant.com and Ralph is my


251
00:14:37,538 --> 00:14:41,601
accountant, he's helped me with
getting my business stuff,


252
00:14:41,609 --> 00:14:45,030
finances in order.
He helped me with my taxes.

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00:14:45,030 --> 00:14:48,970
He helped my wife
with our
Airbnb business, our personal

254
00:14:48,970 --> 00:14:51,621
finances, etc.
He's
been a great help and a

255
00:14:51,621 --> 00:14:53,509
great resource.
He's been really..

256
00:14:53,509 --> 00:14:57,520
It
feels like a teammate when
it comes to our finances, which

257
00:14:57,520 --> 00:15:00,270
is
something that I know,
especially my wife has been.


258
00:15:00,278 --> 00:15:03,630
Talking about for months before
we came across Ralph, and it's


259
00:15:03,638 --> 00:15:07,248
been so great to really have
that partner to feel comfortable

260
00:15:07,248 --> 00:15:10,438

enough to share the finances
and get that advice from

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00:15:10,438 --> 00:15:12,579
somebody
who's been doing it
for 30 years.

262
00:15:12,579 --> 00:15:16,155
So, with that, Ralph,
what do
we got for today's business

263
00:15:16,155 --> 00:15:17,375
bite?
Ralph Estep Jr.: Well, good


264
00:15:17,383 --> 00:15:19,374
morning, Marc, and thank you so
much for those kind comments.


265
00:15:19,382 --> 00:15:21,027
The check's in the mail, my
friend.

266
00:15:21,027 --> 00:15:23,693
Just kidding.
Now today
I want to have a

267
00:15:23,693 --> 00:15:26,625
business bite about a piece I
read in Pod News
this week,

268
00:15:26,625 --> 00:15:28,585
and it was actually a very great
piece.

269
00:15:28,585 --> 00:15:32,061
It was written
by an author,
her name is Losh Moodle, like

270
00:15:32,061 --> 00:15:34,599
now she's a podcast

sponsorship strategist.

271
00:15:34,599 --> 00:15:37,917
And here was her headline: it
says,
'Beyond CPM: Surviving

272
00:15:37,917 --> 00:15:40,695
the New Measurement Era.
And I want to
unpack you.

273
00:15:40,695 --> 00:15:43,492
I want to unpack this for you
this morning,
because it's not

274
00:15:43,492 --> 00:15:46,692
just about podcast ads, it's
actually about
the economics

275
00:15:46,692 --> 00:15:50,520
behind what we're building.
And here's the central
problem

276
00:15:50,520 --> 00:15:53,626
that she alliterates: good
measurement isn't enough.


277
00:15:53,634 --> 00:15:56,850
This new industry framework
we've talked about on the show,

278
00:15:56,850 --> 00:16:00,039
the AMP, the audio measurement
protocol, it's going to


279
00:16:00,047 --> 00:16:02,700
standardize podcast performance
measurements across platforms,


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00:16:02,708 --> 00:16:06,685
which sounds like a good thing,
because the industry is claiming

281
00:16:06,685 --> 00:16:10,260

there's $1 million $1 billion
in ad demand sitting on the


282
00:16:10,268 --> 00:16:13,503
sidelines, and this amp is
supposed to unlock that money.


283
00:16:13,511 --> 00:16:17,293
The idea is better data gives
advertisers confidence with more

284
00:16:17,293 --> 00:16:20,835

dollars flowing in, and that
sounds great, right?

285
00:16:20,835 --> 00:16:23,885
But here's
the problem.
Better measurement doesn't mean

286
00:16:23,885 --> 00:16:26,001
the money flows to
you.
Here's the reality.

287
00:16:26,001 --> 00:16:29,075
She talks about in her article,
it's
what she calls the

288
00:16:29,075 --> 00:16:34,224
podcast revenue pyramid, the IAB
and PWC
benchmarks, industry

289
00:16:34,224 --> 00:16:36,435
numbers.
Those aren't my opinion, those


290
00:16:36,443 --> 00:16:40,038
are actual numbers.
And here's what it shows, the

291
00:16:40,038 --> 00:16:44,589
top 1%
institutional network
back shows they're getting 70 to

292
00:16:44,589 --> 00:16:50,055
80% of all
podcast ad dollars,
so the top 10% if you take that

293
00:16:50,055 --> 00:16:54,390
of the
industry, are getting
95% of the total ad spend.

294
00:16:54,390 --> 00:16:58,825
That bottom 90%
of podcasters
is splitting that remaining 5%

295
00:16:58,825 --> 00:17:03,815
So think about it,
90% of
creators are splitting 5% of the

296
00:17:03,815 --> 00:17:05,585
money.
These are people
in that

297
00:17:05,585 --> 00:17:09,807
middle tier, that's the 5000 to
25,000 downloads per
episode.

298
00:17:09,807 --> 00:17:13,342
It's what her article calls the
commercial dead zone.


299
00:17:13,349 --> 00:17:17,780
It's too big to be a hobby, but
it's too small to matter to big

300
00:17:17,780 --> 00:17:19,917
networks.
So she talks about this thing

301
00:17:19,917 --> 00:17:23,300
called the margin
squeeze, and
I 100% agree with this.

302
00:17:23,300 --> 00:17:26,790
Costs are up, but revenue
was
flat when she looked at the

303
00:17:26,790 --> 00:17:30,494
numbers.
Production costs are up
200 to

304
00:17:30,494 --> 00:17:33,905
300% in recent years.
It's driven by video,


305
00:17:33,913 --> 00:17:35,929
multi-camera video to compete on
YouTube.

306
00:17:35,929 --> 00:17:40,181
There's a lot more
short-form
clips chasing after those social

307
00:17:40,181 --> 00:17:42,153
algorithms.
You've
got software

308
00:17:42,153 --> 00:17:44,689
subscriptions, editing, remote
production, and
don't even let

309
00:17:44,689 --> 00:17:47,132
me get started on the pro audio
gear.

310
00:17:47,132 --> 00:17:48,727
That stuff's
not optional
anymore.

311
00:17:48,727 --> 00:17:51,707
It's a must have.
At the same time,
I've talked

312
00:17:51,707 --> 00:17:55,885
about this on this show before.
The CPMs have
stagnated or

313
00:17:55,885 --> 00:17:57,834
dropped.
Yeah, there's more shows,

314
00:17:57,834 --> 00:18:01,623
there's more
inventory, but
the same ad dollars, which is

315
00:18:01,623 --> 00:18:05,256
the trap, more
ads per
episode, the completion rates

316
00:18:05,256 --> 00:18:07,092
drop, and you get
diminishing
returns.

317
00:18:07,092 --> 00:18:10,602
She says in her article, more
ads don't
equal more revenue,

318
00:18:10,602 --> 00:18:12,646
it equals diminishing returns
per
listener.

319
00:18:12,646 --> 00:18:15,810
So, here is her takeaway: three
moves beyond
CPM.

320
00:18:15,810 --> 00:18:18,684
So, she says in her article,
what's the answer?

321
00:18:18,684 --> 00:18:20,603
The
article lays out these
three moves.

322
00:18:20,603 --> 00:18:23,228
As the numbers guy, I
love all
three of these.

323
00:18:23,228 --> 00:18:26,655
Here's our first move: number
one,
audience as a standalone

324
00:18:26,655 --> 00:18:28,925
economy.
Stop thinking about
downloads,

325
00:18:28,925 --> 00:18:32,965
start thinking about who's in
the room, who's in your
room.

326
00:18:32,965 --> 00:18:36,735
Think like 2500 engineers, maybe
you've got 5000 small
business

327
00:18:36,735 --> 00:18:38,839
owners, or 10,000 niche
enthusiasts.

328
00:18:38,839 --> 00:18:43,101
That's not a small
audience
that's a concentrated micro

329
00:18:43,101 --> 00:18:47,329
economy, and then your
podcast
stops being the product, and it

330
00:18:47,329 --> 00:18:49,980
becomes the engine, and
you
unlock revenue beyond

331
00:18:49,980 --> 00:18:53,670
advertising, things like premium

access, and memberships,

332
00:18:53,670 --> 00:18:57,420
workshops, master classes,

consulting, coaching, and

333
00:18:57,420 --> 00:18:59,541
products built for that specific

audience.

334
00:18:59,541 --> 00:19:03,820
Here's the second thing she
calls to do: sell
exclusivity,

335
00:19:03,820 --> 00:19:06,180
not inventory.
Programmatic networks, random


336
00:19:06,188 --> 00:19:09,298
ads, your niche authority is
stripped away.

337
00:19:09,298 --> 00:19:13,285
Instead, find one
sponsor,
just one, who wants to access to

338
00:19:13,285 --> 00:19:16,278
your specific
community.
And then package your influence,

339
00:19:16,278 --> 00:19:19,737
not your audio
stream.
You can do things like sponsored

340
00:19:19,737 --> 00:19:23,335
webinars and master
classes,
co-branded content, and lead

341
00:19:23,335 --> 00:19:25,185
funnels.
Live events are
great.

342
00:19:25,185 --> 00:19:27,011
Sponsors get undivided room
attention.

343
00:19:27,011 --> 00:19:30,559
You can do these
in fixed fee,
high-value annual partnerships.

344
00:19:30,559 --> 00:19:35,130
And then you price
the impact
of what that is equal to to the

345
00:19:35,130 --> 00:19:38,286
advertiser, not the
volume of
people that you're bringing to

346
00:19:38,286 --> 00:19:40,554
them.
Here's our
third move: scale

347
00:19:40,554 --> 00:19:44,418
outcomes, not audiences, and I
absolutely love
this one.

348
00:19:44,418 --> 00:19:47,385
Stop selling exposure and start
selling commercial
results.

349
00:19:47,385 --> 00:19:49,421
You got to shift the
conversation.

350
00:19:49,421 --> 00:19:52,228
What happens after
they hear
the ad?

351
00:19:52,228 --> 00:19:55,455
You know, have a custom landing
page, so that
when they hear

352
00:19:55,455 --> 00:19:58,053
the ad, the advertiser can see
what's
happening.

353
00:19:58,053 --> 00:20:00,066
Private offer codes like MarC
offered.

354
00:20:00,066 --> 00:20:03,405
One for
getting tickets for
empowered podcasting and deep

355
00:20:03,405 --> 00:20:06,413
editorial
integrations, build
case studies, document

356
00:20:06,413 --> 00:20:09,933
everything of
what you
deliver, because when you can

357
00:20:09,933 --> 00:20:12,165
prove the return on

investment, they're going to

358
00:20:12,165 --> 00:20:13,677
renew this.
Here's the bottom
line.

359
00:20:13,677 --> 00:20:16,079
Here's what she says.
Here's what I want you to take


360
00:20:16,087 --> 00:20:18,630
away from this: better
measurement in podcasting is a


361
00:20:18,638 --> 00:20:20,969
good thing.
It's more minor ending, the

362
00:20:20,969 --> 00:20:24,455
industry is also a
good thing,
but it's not an economic

363
00:20:24,455 --> 00:20:27,326
salvation for the
independent
creators.

364
00:20:27,326 --> 00:20:30,700
Creators who aren't chasing a
bigger
slice of that 5% pie,

365
00:20:30,700 --> 00:20:33,387
they flip the model entirely.
Build
revenue streams yourself

366
00:20:33,387 --> 00:20:35,544
that reflect the real value in
the
audience.

367
00:20:35,544 --> 00:20:39,142
I'm gonna leave it with this.
The article says it
best: be

368
00:20:39,142 --> 00:20:42,257
owners of trust, not renters of
attention, and that's
your

369
00:20:42,257 --> 00:20:45,480
business bite for this week.
Marc Ronick: Thank you, Ralph.


370
00:20:45,488 --> 00:20:47,685
Appreciate that.
And yeah, if anybody has any

371
00:20:47,685 --> 00:20:49,485
thoughts, they
want to chime
in.

372
00:20:49,485 --> 00:20:52,740
BC, I'm not sure if you did on
Clubhouse or
not, that might

373
00:20:52,740 --> 00:20:55,695
be an old pepper.
I see, yeah, it is.


374
00:20:55,703 --> 00:20:59,289
Okay, and I'm gonna pause here
if nobody has anything else to


375
00:20:59,297 --> 00:21:01,545
add to this.
And thank you again for that,

376
00:21:01,545 --> 00:21:04,305
Ralph.
I want to.. it
feels like an

377
00:21:04,305 --> 00:21:09,622
old school morning, because here
I see some
ogs of the

378
00:21:09,622 --> 00:21:13,275
podcasting morning chat, now
podcasting morning
show.

379
00:21:13,275 --> 00:21:18,768
Some ogs here, James Scott in
the audience, James from


380
00:21:18,776 --> 00:21:22,968
Scotland, welcome back, and
Amanda Sharp, the one who was


381
00:21:22,976 --> 00:21:25,740
really holding the podcasting
morning chat together for so


382
00:21:25,748 --> 00:21:29,617
many years before I took it
over, and Amanda's on stage with

383
00:21:29,617 --> 00:21:32,721

us.
So, I have to say, hello to you,

384
00:21:32,721 --> 00:21:34,401
Amanda.
Welcome, and
shocking that

385
00:21:34,401 --> 00:21:38,292
you're here on a Wednesday when
we're doing
podcast news, your

386
00:21:38,292 --> 00:21:43,175
least favorite of the week.
Amanda Sharp: Well, I did get


387
00:21:43,183 --> 00:21:45,580
your text admittedly late, so
when I woke up this morning, I


388
00:21:45,588 --> 00:21:47,770
said I'm gonna rearrange my
morning a little bit.

389
00:21:47,770 --> 00:21:51,916
While I
don't love the news, I
do love all you, so I at least

390
00:21:51,916 --> 00:21:54,817
wanted to
pop in and say good
morning and hello, and it's good

391
00:21:54,817 --> 00:21:57,450
to see you.
Marc Ronick: Great to see you


392
00:21:57,458 --> 00:21:58,540
again.
Oh, go ahead, Sid.

393
00:21:59,230 --> 00:22:01,202
Sid Meadows: I just fill up my

chair, I happen to..

394
00:22:01,202 --> 00:22:03,125
I'm looking at my computer,
doing
something..

395
00:22:03,125 --> 00:22:08,274
I'm multitasking because it's
news down at my
screen, and I

396
00:22:08,274 --> 00:22:11,552
see Amanda below me, and I've
just literally
about fell out

397
00:22:11,552 --> 00:22:13,202
of my chair.
Good morning, Fred.

398
00:22:13,202 --> 00:22:16,046
It is so great to
have to see
you.

399
00:22:16,046 --> 00:22:18,330
I saw you sneak in yesterday,
too, by the..

400
00:22:18,510 --> 00:22:21,576
Marc Ronick: yes.
Amanda Sharp: and there was an


401
00:22:21,584 --> 00:22:24,550
interview going on, so I
obviously was not going to


402
00:22:24,558 --> 00:22:26,991
internet, you know, interrupt
that, but it was still fun to


403
00:22:26,999 --> 00:22:30,098
just be in the room and listen,
Marc Ronick: yeah, and that was

404
00:22:30,098 --> 00:22:32,480
why I reached out to Amanda
yesterday, was because I wanted,

405
00:22:32,480 --> 00:22:36,368

I saw she popped in and I knew
the interview thing was going to

406
00:22:36,368 --> 00:22:39,466

interrupt things if we were to
bring Amanda up, so I asked her

407
00:22:39,466 --> 00:22:42,680
to come today, and I'm so glad.
And Amanda, how is content


408
00:22:42,688 --> 00:22:45,650
creating going for you?
You are still at it.

409
00:22:45,650 --> 00:22:49,000
I still see lots of
content
that you're posting, and I

410
00:22:49,000 --> 00:22:52,510
certainly have noticed the

full shift to really embracing

411
00:22:52,600 --> 00:22:55,960
your town, your store, and that
seems to be the focal point now

412
00:22:56,560 --> 00:22:58,600
of your content.
So, how is
everything going?

413
00:22:59,439 --> 00:23:01,878
Amanda Sharp: It is going better

than I could have ever

414
00:23:01,878 --> 00:23:04,914
dreamed.
It is just so fabulous.

415
00:23:04,914 --> 00:23:09,677
It's the
rewards every single
day that all of the seeds that I

416
00:23:09,677 --> 00:23:12,659
planted
for years that I get
to sow now is just so

417
00:23:12,659 --> 00:23:14,979
unbelievable.
I don't
know, it feels like a

418
00:23:14,979 --> 00:23:19,103
dream every day that I get to do
what
I'm doing, and that this

419
00:23:19,103 --> 00:23:21,221
is my life.
It's just amazing, and
it's

420
00:23:21,221 --> 00:23:24,640
not that I didn't have some
terribly hard Marc Ronick:

421
00:23:24,640 --> 00:23:25,784
years.
Yeah, yeah,
it's Amanda Sharp:

422
00:23:25,784 --> 00:23:27,443
really savoring
the season
that I'm in.

423
00:23:27,443 --> 00:23:32,065
Of again, the effort that I put
in
years ago is just actually

424
00:23:32,065 --> 00:23:34,836
doing something now.
Marc Ronick: Yeah, and that's, I

425
00:23:34,836 --> 00:23:37,655

think, such a great lesson for
a lot of us, is yeah.

426
00:23:37,655 --> 00:23:40,631
I mean,
sometimes we've
talked, just as recently as yet

427
00:23:40,631 --> 00:23:43,884
last week where
we're talking
about the grind we were talking

428
00:23:43,884 --> 00:23:46,792
about with Sid,
right?
And sometimes after putting so

429
00:23:46,792 --> 00:23:50,076
much time and effort
into the
content and feeling like, when

430
00:23:50,076 --> 00:23:52,816
is this ever, is this
worth it
anymore?

431
00:23:52,816 --> 00:23:55,645
That's usually the time when
things start to
click here and

432
00:23:55,645 --> 00:23:58,675
there, but it's so cool to hear
that it's really
clicked for

433
00:23:58,675 --> 00:24:00,482
you.
And if is there anything big

434
00:24:00,482 --> 00:24:03,968
going on that you
want to
share with Amanda Sharp: us?

435
00:24:03,968 --> 00:24:06,464
Oh my gosh,
there I just feel
like there's just so many

436
00:24:06,464 --> 00:24:09,827
things, and I'll
quote Sid
from years ago, even like the

437
00:24:09,827 --> 00:24:12,139
smaller things are such
wins,
so there's still extraordinary

438
00:24:12,139 --> 00:24:16,484
in the ordinary,
and I think
that's just something that my

439
00:24:16,484 --> 00:24:21,083
eyes so
clearly see now that
every single little thing is

440
00:24:21,083 --> 00:24:25,435
just a
joy and a win.
So, I've got big things going

441
00:24:25,435 --> 00:24:28,628
on, little things
going on.
We're building a barn, and

442
00:24:28,628 --> 00:24:32,113
that's fully funded today.
I
don't know, almost a year

443
00:24:32,113 --> 00:24:35,609
ago to the date, I started on a
mission
to replace two

444
00:24:35,609 --> 00:24:39,683
sisters' roofs that were just in
terrible
disarray, and it

445
00:24:39,683 --> 00:24:42,137
started yesterday, and they're
getting
their new roof this

446
00:24:42,137 --> 00:24:45,520
week, so that feels really good.
It's Marc Ronick: all related to

447
00:24:45,520 --> 00:24:48,652
the
content that you put out.
This is, it is, Amanda Sharp:

448
00:24:48,652 --> 00:24:50,020
yeah, yeah.
What I
mean, what it comes

449
00:24:50,020 --> 00:24:54,181
down to, I'm a professional
beggar, and the
people really

450
00:24:54,181 --> 00:24:57,808
love that, and they just, they
support it, and
they send

451
00:24:57,808 --> 00:24:59,978
money, and I get to use those
things.

452
00:24:59,978 --> 00:25:02,960
To do really
great things for
the community and the

453
00:25:02,960 --> 00:25:06,508
surrounding areas, and
that
just, it's a gift to be able to

454
00:25:06,508 --> 00:25:08,148
do that.
It's a gift to
be able to use

455
00:25:08,148 --> 00:25:09,842
that gift of being a
professional beggar.

456
00:25:09,842 --> 00:25:13,040
And
I think the biggest thing
was a couple years ago when I

457
00:25:13,040 --> 00:25:14,460
started
it.
I mean, people knew I was

458
00:25:14,520 --> 00:25:17,790
sincere, but I didn't have any

like thing to show for some of

459
00:25:17,850 --> 00:25:22,400
the things I was begging for,

and now you know we've got two

460
00:25:22,580 --> 00:25:25,010
helicopter Easter eggs out of

our drop, or you know, under our

461
00:25:25,100 --> 00:25:27,650
belt, two fall festivals.

There's things, so like the

462
00:25:27,860 --> 00:25:32,570
money just comes so much easily
easier because people see what

463
00:25:32,600 --> 00:25:35,990
we've done with money and know

that it's not, it's going to

464
00:25:36,110 --> 00:25:38,270
really good things.
So it's just
been really easy

465
00:25:38,270 --> 00:25:41,060
to get the money now, and that
just feels
really good, but

466
00:25:41,060 --> 00:25:44,980
not from, again, not putting
years of work
into it.

467
00:25:45,070 --> 00:25:47,009
Marc Ronick: That's awesome.
I
am so happy for you, and I

468
00:25:47,009 --> 00:25:50,044
want you to share.
For those who may
not know,

469
00:25:50,044 --> 00:25:53,242
where should they follow you,
and what's yeah,
what's that

470
00:25:53,242 --> 00:25:57,460
handle to follow you?
Amanda Sharp: So, Presto's on


471
00:25:57,468 --> 00:26:01,296
Facebook, or Amanda Sharp on
TikTok, those seem to be my


472
00:26:01,304 --> 00:26:04,225
favorite places, and I just hit
10,000 followers on my Facebook

473
00:26:04,225 --> 00:26:06,060
page for the store.
Marc Ronick: Nice.

474
00:26:06,419 --> 00:26:08,620
Amanda Sharp: So that was a lot
of hard work to get there.

475
00:26:08,620 --> 00:26:11,639
My goal, I was at 5000 in
January,
so my goal was to get

476
00:26:11,639 --> 00:26:15,929
to 10 by the end of the year.
I hit it
this month, just

477
00:26:15,929 --> 00:26:17,839
yesterday.
Yeah, so I don't..

478
00:26:17,839 --> 00:26:20,030
I don't even
know what I just
saw that this morning, so I

479
00:26:20,030 --> 00:26:21,206
don't even know
what my new
goal is.

480
00:26:21,206 --> 00:26:24,994
I just don't know, like, it
just.. it's
just good, but

481
00:26:24,994 --> 00:26:27,583
it's not..
I like, I have to be so careful

482
00:26:27,583 --> 00:26:30,968
when I'm saying it's so good.
It's just that I've put in so


483
00:26:30,976 --> 00:26:33,589
much work.
Yeah, so it's not like I just

484
00:26:33,589 --> 00:26:36,633
been handed this
stuff.
There's been years of a lot of

485
00:26:36,633 --> 00:26:39,362
effort being put into it,
so
I.. it's not that I'm bragging,

486
00:26:39,362 --> 00:26:43,113
I'm just really
enjoying again
that that work has turned into

487
00:26:43,113 --> 00:26:45,215
something
amazing.
Marc Ronick: I love it.

488
00:26:45,215 --> 00:26:47,710
And
thank you for sharing.
Thank you for coming by here,

489
00:26:47,710 --> 00:26:48,655
Amanda.

Appreciate you.

490
00:26:48,655 --> 00:26:52,069
And please feel free to stick
around and chime
in whenever

491
00:26:52,069 --> 00:26:54,922
you'd like.
And, man, when I say it's old

492
00:26:54,922 --> 00:26:58,186
school
day, it really is.
I see Julie Logan has joined us

493
00:26:58,186 --> 00:27:00,954
in the
audience here on
Clubhouse as well.

494
00:27:00,954 --> 00:27:04,830
Very cool to see some old

faces popping back in the room,

495
00:27:04,890 --> 00:27:07,754
and by old, I just mean familiar

faces.

496
00:27:07,754 --> 00:27:13,140
All right, so with that, let's
dig into some more news.


497
00:27:13,148 --> 00:27:17,559
And the first place I want to
start is Sure Microphones.


498
00:27:17,567 --> 00:27:21,730
They're offering discounts
across their microphone and


499
00:27:21,738 --> 00:27:26,102
earphone lineup without locking
the deals to just one online


500
00:27:26,110 --> 00:27:28,754
retailer.
This is according to POG News.

501
00:27:28,754 --> 00:27:32,696
The Shure website
lists the
current savings, including $66

502
00:27:32,696 --> 00:27:38,708
off the SM 7b
that's the mic
I'm using right now, and those

503
00:27:38,708 --> 00:27:42,210
deals are
available through
Amazon and other authorized

504
00:27:42,210 --> 00:27:46,639
dealers across
North America,
and I'll add this: Shure is

505
00:27:46,639 --> 00:27:48,850
probably my
favorite
microphone brand.

506
00:27:49,780 --> 00:27:53,530
They've been reliable, they

sound great, and some of the

507
00:27:53,620 --> 00:27:57,280
prices I'm seeing right now are
the best I've seen in a long

508
00:27:57,700 --> 00:27:59,362
time.
So, if you've been
thinking

509
00:27:59,362 --> 00:28:01,096
about upgrading your mic,
there's Ralph's.

510
00:28:01,096 --> 00:28:03,450
He's got
one of one of these
as well.

511
00:28:04,170 --> 00:28:07,910
That this might be one of those
moments where waiting could

512
00:28:07,910 --> 00:28:09,888
cost you.
So, if sure, microphones,
if

513
00:28:09,888 --> 00:28:13,320
you like the mic that I'm using
right now, think it sounds


514
00:28:13,328 --> 00:28:16,320
good, or you've been eyeballing
maybe the MV seven.

515
00:28:16,320 --> 00:28:20,298
This is your
chance, because
again, I have not seen prices

516
00:28:20,298 --> 00:28:24,668
this low for
quite a while.
DR: Prime days isn't, I think


517
00:28:24,676 --> 00:28:27,189
it's in line with Marc Ronick:
Prime Day.

518
00:28:27,189 --> 00:28:29,656
Yes, but
they're not just
offering it on Amazon.

519
00:28:29,656 --> 00:28:35,719
Those discounts, you can
get
them all at sure.com/well I'll

520
00:28:35,719 --> 00:28:40,039
put this in the show notes,

but slash en dash us slash

521
00:28:40,519 --> 00:28:45,639
special dash offer, so not the

most convenient URL, but there

522
00:28:45,759 --> 00:28:47,649
you go.
Go check that out, and
we will

523
00:28:47,649 --> 00:28:50,031
put that in the show notes as
well.

524
00:28:50,031 --> 00:28:54,680
Let's see here
next for you.
Pod News is also reporting

525
00:28:54,680 --> 00:29:00,447
recently that a new AI
podcast
company called Fast Cast is

526
00:29:00,447 --> 00:29:03,929
flooding podcast directories

with hundreds of AI-generated

527
00:29:04,079 --> 00:29:06,055
shows.
I just realized I was
going to

528
00:29:06,055 --> 00:29:09,461
do this more toward the end, but
oh well, here we are.


529
00:29:09,469 --> 00:29:14,483
The company now has over 600
shows under the Daily News Now


530
00:29:14,491 --> 00:29:20,969
brand, all hosted by an AI voice
called Cory with the Story, and

531
00:29:20,969 --> 00:29:24,751
it's now selling sponsorships
across individual categories.


532
00:29:24,759 --> 00:29:29,794
The episodes are short, timely
updates, which means Fast Cast


533
00:29:29,802 --> 00:29:33,697
is clearly betting on volume,
speed, and niche targeting.

534
00:29:33,697 --> 00:29:37,404
But
here's where it gets
interesting for podcasters, if

535
00:29:37,404 --> 00:29:39,409
it hasn't
gotten interesting
already.

536
00:29:39,829 --> 00:29:44,049
Unlike Inception Point AI,

another AI podcast company we've

537
00:29:44,109 --> 00:29:48,159
talked about before, Fast Cast

does acknowledge in its episodes

538
00:29:48,249 --> 00:29:52,449
that con the content is AI

generated, which keeps it in

539
00:29:52,569 --> 00:29:55,835
line with Apple Podcasts'

current guidelines.

540
00:29:55,835 --> 00:29:59,939
Meanwhile, Pod News notes that
Inception
Point AI said.

541
00:29:59,939 --> 00:30:04,031
On the podcast advertising
playbook podcast
that it has

542
00:30:04,031 --> 00:30:08,249
decided not to include an audio
acknowledgement
for shorter

543
00:30:08,249 --> 00:30:12,319
shows, so now the question
becomes, as
AI-generated

544
00:30:12,319 --> 00:30:16,241
podcasts keep multiplying, will
transparency
become the trust

545
00:30:16,241 --> 00:30:20,653
builder or just another box
company's check
while they

546
00:30:20,653 --> 00:30:26,179
pump more synthetic content into
the feed, so I know
that many

547
00:30:26,179 --> 00:30:29,587
people in this community have
strong opinions
on

548
00:30:29,587 --> 00:30:33,088
AI-generated podcasts.
If a podcast is completely


549
00:30:33,096 --> 00:30:37,459
transparent about their content
being fully AI-generated, do you

550
00:30:37,459 --> 00:30:40,495

still have a problem with it?
I'm curious, Ralph.

551
00:30:40,495 --> 00:30:41,706
I see you're
shaking your
head.

552
00:30:41,706 --> 00:30:43,787
No, what do you know?
Ralph Estep Jr.: I think if you

553
00:30:43,787 --> 00:30:46,479
disclose it and people want to
listen to that, I say, 'Hey,


554
00:30:46,487 --> 00:30:49,008
amen, enjoy.
I think it just needs to be

555
00:30:49,008 --> 00:30:51,189
clearly delineated.

That's what it is, because you

556
00:30:51,189 --> 00:30:53,489
know, as Rob Walsh said, a very
good point yesterday.

557
00:30:53,489 --> 00:30:56,073
He said some things people
aren't going
to make, you

558
00:30:56,073 --> 00:30:59,319
know, you're not going to have
somebody sitting
there and

559
00:30:59,319 --> 00:31:02,637
making local podcasts for
weather forecast or for
super

560
00:31:02,637 --> 00:31:05,009
down, you know, stuff that's
just repeatable
information,

561
00:31:05,009 --> 00:31:07,109
like how's the ski report today,
Chuck?

562
00:31:07,109 --> 00:31:10,703
You know,
that's totally cool.
I think, as long as, and

563
00:31:10,703 --> 00:31:13,213
honestly, to be
blunt, like, I
don't even know if you have to

564
00:31:13,213 --> 00:31:15,005
disclose it,
because most
people can figure that out too,

565
00:31:15,005 --> 00:31:18,044
just by listening
to it, but I
think you go the extra mile by

566
00:31:18,044 --> 00:31:20,581
putting a little
tag at the
front, this is AI-generated

567
00:31:20,581 --> 00:31:24,439
content, if people
still get
value in it, then hey, that's

568
00:31:24,439 --> 00:31:25,879
fantastic.
Go ahead, Dan.

569
00:31:26,690 --> 00:31:29,309
Dan: Yeah, people, excuse me,

people don't seem to care.

570
00:31:29,309 --> 00:31:32,660
I mean, as much as I think you

should always tell people when

571
00:31:32,720 --> 00:31:34,751
you're using AI, people don't

seem to care.

572
00:31:34,751 --> 00:31:39,198
Like, I remember how annoyed I
was in about a
year and a half

573
00:31:39,198 --> 00:31:42,222
ago watching TikTok, when all of
a sudden I'd
hear that one

574
00:31:42,222 --> 00:31:45,340
guy's voice, everyone knows that
the guy,
there's like a

575
00:31:45,340 --> 00:31:49,198
billion that guy's voice or that
girl's
voice, it's the same

576
00:31:49,198 --> 00:31:53,332
dude, everyone's like this guy
again,
and it's like you

577
00:31:53,332 --> 00:31:58,544
instantly know that this is an
AI voice,
because if he says I

578
00:31:58,544 --> 00:32:01,917
read the book the other day, he
might end
up saying, I read

579
00:32:01,917 --> 00:32:04,870
the book the other day, like,
you know,
they're using words,

580
00:32:04,870 --> 00:32:08,337
like everything is ridiculous,
but
here's the biggest issue,

581
00:32:08,337 --> 00:32:12,090
and it's really good that this

company, Fast Cast, I guess, is

582
00:32:12,780 --> 00:32:16,440
actually coming out and saying

we're AI, that's good, Inception

583
00:32:16,440 --> 00:32:21,020
Point isn't, and all of that

kind of stuff is neat, but there

584
00:32:21,110 --> 00:32:25,730
are far more black hat types of
people out there who will never

585
00:32:25,850 --> 00:32:28,098
do it.
It's just another way for
them

586
00:32:28,098 --> 00:32:31,601
to quickly try to game a system,
game an algorithm, and
try to

587
00:32:31,601 --> 00:32:33,576
make some quick money, and
leave.

588
00:32:33,576 --> 00:32:37,440
And this happens in
marketing
over and over and over again.

589
00:32:37,440 --> 00:32:41,235
And this is why it's
really
like I'm a marketer at heart,

590
00:32:41,235 --> 00:32:43,674
it's what I've been doing
for
35 years.

591
00:32:43,674 --> 00:32:48,576
It's, I hate when marketers get
into things and
mess it up for

592
00:32:48,576 --> 00:32:51,514
everyone, because ultimately,
what will happen,
it's like

593
00:32:51,514 --> 00:32:54,664
the same thing that happens with
credit cards, you
know, the

594
00:32:54,664 --> 00:32:57,188
government comes in and says,
hey, you guys are
charging

595
00:32:57,188 --> 00:32:59,839
pretty high rates, yep, no,
we're good, we're not going
to

596
00:32:59,839 --> 00:33:02,370
do it anymore, then they keep
doing it, and the government


597
00:33:02,378 --> 00:33:06,150
comes in, and we'll say, you
guys are really charging a lot


598
00:33:06,158 --> 00:33:09,990
of extra fees and extra rates.
Don't worry about it, good.


599
00:33:09,998 --> 00:33:12,032
Well, fake, because if you're
not, if you don't knock it off,

600
00:33:12,032 --> 00:33:14,109
we're going to come in and lay
some rules down.

601
00:33:14,109 --> 00:33:17,160
Yep, we got
you, boss.
And then they keep messing

602
00:33:17,160 --> 00:33:20,318
around, and then pretty
soon
the government has to come in

603
00:33:20,318 --> 00:33:24,620
and say you a holes, we told

you to knock it off, and you

604
00:33:24,860 --> 00:33:26,765
kept screwing around with

everyone.

605
00:33:26,765 --> 00:33:29,780
Now here are the rules you have
to live by.

606
00:33:29,780 --> 00:33:32,012
It's
happened with banks, it's
happened with advertising, it's

607
00:33:32,012 --> 00:33:35,447
happened with, I mean, like any
niche, telemarketing, text


608
00:33:35,455 --> 00:33:41,056
marketing, anything like that.
And the bigger problem is not


609
00:33:41,064 --> 00:33:45,558
that like it's always good to
identify when you're using AI,


610
00:33:45,566 --> 00:33:48,566
because if you're responsible,
you will do that, and I agree


611
00:33:48,574 --> 00:33:51,070
with Ralph a little bit, that it
probably doesn't matter, just


612
00:33:51,078 --> 00:33:54,544
like I said, huh, here's that
guy again, and people keep


613
00:33:54,552 --> 00:33:58,747
listening to the same voice on
Tick Tock for a billion videos


614
00:33:58,755 --> 00:34:01,140
in a row, and nobody seems to
care.

615
00:34:01,619 --> 00:34:03,447
Marc Ronick: Yeah, agreed.
And I
will say this.

616
00:34:03,447 --> 00:34:08,699
I know you said that most people
can tell right
now, but Dan:

617
00:34:08,699 --> 00:34:09,600
yeah, Marc Ronick: hold on a
second.

618
00:34:10,239 --> 00:34:12,167
Dan: That's a giveaway right

there, Marc.

619
00:34:12,167 --> 00:34:14,239
There's the real diamond AI
right there.

620
00:34:14,239 --> 00:34:16,440
Marc Ronick: That's right.
But
at the same time, I think

621
00:34:16,440 --> 00:34:19,456
as it improves, it's going to be

harder and harder to tell.

622
00:34:19,456 --> 00:34:22,654
So I think right now it's
important
to, yeah, identify

623
00:34:22,654 --> 00:34:25,534
those shows, because if we're
not doing it
now, it's going

624
00:34:25,534 --> 00:34:28,788
to be way too late later down
the road,
because I really

625
00:34:28,788 --> 00:34:31,886
believe at some point it's going
to be almost
impossible to

626
00:34:31,886 --> 00:34:34,349
tell the difference.
So more to come on
that.

627
00:34:34,349 --> 00:34:36,469
Junaid, did you want to add
something?

628
00:34:36,469 --> 00:34:37,310
Junaid: Hey, good morning

everyone.

629
00:34:37,310 --> 00:34:41,025
Yes, I would love to add
something to this topic, so
if

630
00:34:41,025 --> 00:34:45,400
we just look at the numbers,
right, we are, we have been


631
00:34:45,408 --> 00:34:50,007
using AI as ChatGPT, cloud, all
those platforms, and there's


632
00:34:50,016 --> 00:34:56,050
over 200 plus million people
using AI to get their news


633
00:34:56,058 --> 00:34:59,830
already, so this is just one
more medium.

634
00:34:59,830 --> 00:35:05,517
That's now taking
the hit of
AI content, and yet you're

635
00:35:05,517 --> 00:35:08,190
agreeing, and then you're

listening, because believe it or

636
00:35:08,190 --> 00:35:12,180
not, everybody on the stage here

has been using AI chat cloud,

637
00:35:12,360 --> 00:35:17,180
whatever, and taking that with a

grain of salt or not, but we

638
00:35:17,180 --> 00:35:21,146
are actively using it, and we
are,
and we are on the top,

639
00:35:21,146 --> 00:35:25,688
you know, 2% of the content
creators, but
the consumers

640
00:35:25,688 --> 00:35:29,290
don't even think about half of
the stuff that we
think about.

641
00:35:29,290 --> 00:35:31,658
Yeah, so to get that
perspective, right?

642
00:35:31,658 --> 00:35:36,230
So the
people that are going
to say, "Oh, this is AI, are

643
00:35:36,230 --> 00:35:39,690
people like
us, but the people
who listen to podcasts just to

644
00:35:39,690 --> 00:35:43,818
get their news,
just to get
over, are not really going to

645
00:35:43,818 --> 00:35:47,880
think about any of
that, so
it's a good thing, but not

646
00:35:47,880 --> 00:35:49,156
really.
I don't know.

647
00:35:49,156 --> 00:35:51,420
I
think we're heading towards
the matrix.

648
00:35:51,420 --> 00:35:53,044
Who knows?
Marc Ronick: Yeah, well, that's

649
00:35:53,044 --> 00:35:54,040
the..
I can't argue with that.

650
00:35:54,340 --> 00:35:55,960
BC, I'm gonna give you the final

word.

651
00:35:56,920 --> 00:35:57,823
BC Babbles: Yeah, well, you know

what?

652
00:35:57,823 --> 00:36:00,990
I was trying to find a way to
redact my pepper.

653
00:36:00,990 --> 00:36:06,270
I was gonna
say, I think it
depends on whether or not the

654
00:36:06,270 --> 00:36:09,570
podcast is
promoting some kind
of sale of something.

655
00:36:09,570 --> 00:36:12,443
A lot of what I've
been
reading kind of really suggests

656
00:36:12,443 --> 00:36:16,764
this kind of
counterweight
with AI's admins to the trust

657
00:36:16,764 --> 00:36:20,343
economy of the
audience, but I
think that's more business in

658
00:36:20,343 --> 00:36:23,729
general, so I
think maybe
niching that argument down to

659
00:36:23,729 --> 00:36:28,637
podcast might
not stand as
well, but that's the trend I've

660
00:36:28,637 --> 00:36:31,636
been seeing when
looking at
business development, is that

661
00:36:31,636 --> 00:36:35,303
even though there's a
lot of
presumption that using AI to

662
00:36:35,303 --> 00:36:38,630
optimize this process or that

process seems to be the best

663
00:36:38,630 --> 00:36:41,590
solution for businesses, it

doesn't promise a positive

664
00:36:41,680 --> 00:36:45,400
correlation with audience

trusts, but again, that might be

665
00:36:45,640 --> 00:36:49,030
too broad of an argument for the

niche podcast argument.

666
00:36:50,890 --> 00:36:52,710
Marc Ronick: Thank you, BC.

Appreciate that.

667
00:36:52,710 --> 00:36:54,820
Appreciate the final word on
that story.

668
00:36:54,820 --> 00:36:57,220
Dr.
You have the next story,
go for it.

669
00:36:57,430 --> 00:36:59,686
DR: I do.
I just wanted to
acknowledge

670
00:36:59,686 --> 00:37:04,407
James has come from the audience
on stage, and Marc Ronick: same

671
00:37:04,407 --> 00:37:07,140
with Rez as
well.
Yes, DR: so I just wanted to


672
00:37:07,148 --> 00:37:12,015
acknowledge that a little bit.
So black voices are reshaping


673
00:37:12,023 --> 00:37:16,422
podcast growth.
A new Forbes piece argues that

674
00:37:16,422 --> 00:37:21,509
black
podcasting is becoming a
real trend with black-led shows

675
00:37:21,509 --> 00:37:25,372
outperforming expectations,
even without the same media

676
00:37:25,372 --> 00:37:28,964
exposure,
marketing money, or
institutional support that


677
00:37:28,972 --> 00:37:35,078
larger podcast brands often get.
The growth appears to be driven

678
00:37:35,078 --> 00:37:39,100
by community loyalty, authentic
voices, and creators building


679
00:37:39,108 --> 00:37:43,498
direct relationships with
audiences instead of waiting for

680
00:37:43,498 --> 00:37:47,680

industrial, I'm sorry,
industry gatekeepers to open the

681
00:37:47,680 --> 00:37:50,560
door.

The article points to black

682
00:37:50,710 --> 00:37:55,000
podcasting as a space where

cultural connection and audience

683
00:37:55,600 --> 00:37:59,440
trust are doing the heavy

lifting, instead of relying on

684
00:37:59,500 --> 00:38:02,090
traditional promotion.
Many
shows are growing through

685
00:38:02,090 --> 00:38:05,640
word of mouth, digital
communities,
live events, and

686
00:38:05,640 --> 00:38:10,536
targeted advertising that makes
this less
about a temporary

687
00:38:10,536 --> 00:38:15,780
spotlight and more about a shift
in where
podcasts influence

688
00:38:15,780 --> 00:38:19,973
our influence is being built.
Sorry, as
podcasting keeps

689
00:38:19,973 --> 00:38:24,526
talking about growth, this story
shows where
some of that

690
00:38:24,526 --> 00:38:28,832
growth is actually coming from.
Black creators are
building

691
00:38:28,832 --> 00:38:31,655
loyal audiences, strong
communities, and commercial


692
00:38:31,663 --> 00:38:36,400
value, often without the support
systems that should have been


693
00:38:36,408 --> 00:38:40,755
paying attention years ago.
Marc Ronick: Yeah, and that's


694
00:38:40,763 --> 00:38:44,202
great news, because that's that
particular community that we -


695
00:38:44,210 --> 00:38:48,313
I've seen so many people trying
to bring that community forward

696
00:38:48,313 --> 00:38:52,549
in podcasting, you know.
I know some of the people over

697
00:38:52,549 --> 00:38:56,176
at the
Black Podcasters
Association, and I know it's a

698
00:38:56,176 --> 00:38:59,418
very strong
community that
Corey has built over there, and

699
00:38:59,418 --> 00:39:03,129
I, it's great to
see I'm not
saying that necessarily it's all

700
00:39:03,129 --> 00:39:07,660
to do with
the BPA, but at the
same time, it's great to see

701
00:39:07,660 --> 00:39:11,631
that this
community has formed
into something formal, and that

702
00:39:11,631 --> 00:39:15,617
they're really supporting each
other and really lifting up the

703
00:39:15,617 --> 00:39:19,537
black community in this space.
I think it's long overdue, and


704
00:39:19,545 --> 00:39:22,387
really excited to see that
article from Forbes.

705
00:39:22,387 --> 00:39:26,964
Thank you,
DR. And I'm trying
to see here if I need to make a

706
00:39:26,964 --> 00:39:30,000
pivot or
not, but BC, did you
have something else?

707
00:39:31,040 --> 00:39:32,600
BC Babbles: Yeah, a quick

question, a perfect question.

708
00:39:33,290 --> 00:39:36,680
So, are these shows that are

choosing to stay indie and or

709
00:39:36,740 --> 00:39:39,890
DUI without becoming like

corporate exclusive shows?

710
00:39:40,430 --> 00:39:43,076
DR: Forbes piece did not address

that.

711
00:39:43,076 --> 00:39:46,763
It just, yeah, it did not
address, yeah, Marc Ronick: but

712
00:39:46,763 --> 00:39:50,160
I think it was
definitely
sharing how this community is in

713
00:39:50,160 --> 00:39:53,734
fact really
doing this
independently, more so than than

714
00:39:53,734 --> 00:39:55,870
anything.
Yeah, so,
yeah, good question.

715
00:39:55,870 --> 00:39:58,280
Okay, so I'm gonna jump, DR.
Let's.

716
00:39:58,280 --> 00:40:01,017
Jump
to one of our headline
stories here.

717
00:40:01,017 --> 00:40:04,541
Story number six, because

yeah, we've been talking about

718
00:40:04,605 --> 00:40:08,268
Netflix here and there for a

while now, since they've come

719
00:40:08,332 --> 00:40:11,680
into this podcast game, and I

know there's an update.

720
00:40:11,790 --> 00:40:17,040
DR: Yeah, so podcast video may

need more than a Netflix logo.

721
00:40:17,790 --> 00:40:22,700
Netflix's big video podcast push

may not be delivering the kind

722
00:40:22,730 --> 00:40:26,810
of engagement the streamer hoped

for, according to reporting

723
00:40:26,990 --> 00:40:31,730
cited by Awful Announcing,

that's the name of the people

724
00:40:31,760 --> 00:40:34,664
who did the report, it's called
Awful Announcing.

725
00:40:34,664 --> 00:40:39,689
No video podcast has landed on
Nielsen's
weekly top 10 so

726
00:40:39,689 --> 00:40:44,416
far, even though Netflix often
dominates
that chart, sources

727
00:40:44,416 --> 00:40:49,565
also told Puck's Matthew
Bellini, baloney,
baloney,

728
00:40:49,565 --> 00:40:54,622
that is baloney.
Okay, that podcast engagement

729
00:40:54,622 --> 00:40:57,340
numbers
on Netflix are low
overall.

730
00:40:58,000 --> 00:41:01,620
Netflix has made major deals

with Spotify Studios, The

731
00:41:01,980 --> 00:41:05,640
Ringer, Barstool Sports, and

iHeart Media to bring video

732
00:41:05,760 --> 00:41:10,370
versions of popular podcasts to
the platform, but so far

733
00:41:10,370 --> 00:41:14,605
putting big name shows in front
of
Netflix subscribers may not

734
00:41:14,605 --> 00:41:18,559
be enough to change how people

consume podcasts.

735
00:41:18,559 --> 00:41:23,010
Shocking development, people may
not want
to open Netflix to

736
00:41:23,010 --> 00:41:26,450
watch three people talk onto
microphones,
you know.

737
00:41:26,640 --> 00:41:30,107
Marc Ronick: Hmmmm DR: This is
significant because
video

738
00:41:30,107 --> 00:41:35,151
podcasting is being treated like
the next big growth
lane, but

739
00:41:35,151 --> 00:41:39,360
Netflix early, but Netflix's
early results suggest
that

740
00:41:39,360 --> 00:41:43,864
audience behavior does not move
just because the platform


741
00:41:43,872 --> 00:41:47,580
makes a deal.
If fans already listen to

742
00:41:47,580 --> 00:41:52,016
Spotify, Apple,
YouTube, or
podcast apps, Netflix may need

743
00:41:52,016 --> 00:41:55,040
more than
access to change the
habit.

744
00:41:55,120 --> 00:41:58,240
Marc Ronick: Yeah, so I'm

curious, because we've talked

745
00:41:58,270 --> 00:42:02,670
about Netflix and podcasting

here and there, especially on

746
00:42:02,760 --> 00:42:05,982
news days.
Why do we think it is
that

747
00:42:05,982 --> 00:42:09,425
podcasts on Netflix seem to not
be working right now?

748
00:42:09,425 --> 00:42:11,160
What's
the problem?
Their DR: marketing..

749
00:42:12,000 --> 00:42:13,248
Marc Ronick: well, I was

thinking about that.

750
00:42:13,248 --> 00:42:15,664
That could definitely be one of
the things,
right?

751
00:42:15,664 --> 00:42:18,636
Like, they're not really doing a
good job of promoting
it.

752
00:42:18,636 --> 00:42:21,320
I think that's where a lot of
this could start, Dan.

753
00:42:21,320 --> 00:42:24,545
I see
you wanted to chime in
as one of our marketing people

754
00:42:24,545 --> 00:42:27,290
here.
Dan: Yeah, I mean, ultimately


755
00:42:27,298 --> 00:42:30,140
Netflix probably isn't going to
make a change because they don't

756
00:42:30,140 --> 00:42:32,086

care, because that's not their
business model.

757
00:42:32,086 --> 00:42:36,500
Their business
model is we got
a bunch of stuff here, and we

758
00:42:36,500 --> 00:42:40,939
are asking you to
pay 20 bucks
a month, and if we need to throw

759
00:42:40,939 --> 00:42:43,180
some podcasts in.

Will that push you over the

760
00:42:43,390 --> 00:42:45,070
edge?
I mean, we already got
good TV

761
00:42:45,070 --> 00:42:46,200
shows, good movies, good
documentaries.

762
00:42:46,200 --> 00:42:48,531
How about if we
throw some
video games in?

763
00:42:48,531 --> 00:42:51,275
Yeah, that help you.
I mean, it's all
getting

764
00:42:51,275 --> 00:42:55,115
pushed over the edge to where
the consumer thinks 1999
is a

765
00:42:55,115 --> 00:42:58,645
good deal.
It's what built, you know, HBO

766
00:42:58,645 --> 00:43:03,390
and everything.

So, like, we can't look at it as

767
00:43:03,480 --> 00:43:06,971
like well they better learn how
to deliver really great

768
00:43:06,971 --> 00:43:09,774
podcasts and what their audience
really
wants, their audience

769
00:43:09,774 --> 00:43:14,242
just wants a reason to pay 1999
when their
spouse is saying

770
00:43:14,242 --> 00:43:20,521
like do we have to have Hulu and
Netflix and DR: I'm and Mike

771
00:43:20,521 --> 00:43:23,675
Ryan, it's
exactly what Brian
says, your husband, yeah, Dan:

772
00:43:23,675 --> 00:43:27,749
and DR: yes, yeah, Dan: and it's
because you are
the problem,

773
00:43:27,749 --> 00:43:32,750
because you keep pushing him to
buy more and more Marc Ronick:

774
00:43:32,750 --> 00:43:37,340
stuff, the
subscription queen
over there, yeah, and I gotta

775
00:43:37,340 --> 00:43:40,796
say, John, in
the chat, by the
way, John, we were just talking

776
00:43:40,796 --> 00:43:43,410
about you
before the show
started, just saying how we

777
00:43:43,410 --> 00:43:46,320
hadn't seen you in
a minute.
So, welcome back, and John in

778
00:43:46,320 --> 00:43:48,840
the chat says, I think I
know
the issue.

779
00:43:48,840 --> 00:43:52,400
No one goes to Netflix for
podcasts, and yes, I
agree

780
00:43:52,400 --> 00:43:55,714
with you there.
And again, I would, I would say

781
00:43:55,714 --> 00:43:58,366
if they
were actually
promoting it, maybe that would

782
00:43:58,366 --> 00:44:02,439
help a little
bit, but yeah, I
mean, for the most part, it

783
00:44:02,439 --> 00:44:07,062
doesn't feel like
a perfect
match as far as podcasting and

784
00:44:07,062 --> 00:44:09,870
Netflix goes.

Yeah, and let's see, Rez has

785
00:44:09,960 --> 00:44:10,800
something.
Go ahead, Rez.

786
00:44:11,610 --> 00:44:14,160
Rez: Hey, Martin, you know the

thing is, like, I don't

787
00:44:14,340 --> 00:44:18,870
generally grab my popcorn to

watch a podcast, like, Marc

788
00:44:18,870 --> 00:44:20,854
Ronick: right?
Rez: You know what I mean, I'm


789
00:44:20,862 --> 00:44:23,624
always like kind of doing
something, cleaning the house.


790
00:44:23,632 --> 00:44:27,254
I'm not stationary, so yeah, I
don't think it's a Netflix thing

791
00:44:27,254 --> 00:44:29,460

at all.
Marc Ronick: Yeah, that makes


792
00:44:29,468 --> 00:44:31,563
sense.
It's just not the type of way

793
00:44:31,563 --> 00:44:34,646
you would consume a podcast.

I get that, absolutely.

794
00:44:34,646 --> 00:44:38,233
BC, you had something else.
BC Babbles: Yeah, I'm gonna say

795
00:44:38,233 --> 00:44:39,959
it's the variety that they
offered.

796
00:44:39,959 --> 00:44:43,478
It's all kind of the
same
stuff that already dominates

797
00:44:43,478 --> 00:44:46,488
everywhere else.
It's
true crime, it's sports,

798
00:44:46,488 --> 00:44:50,779
it's some horse, DR: a lot of
culinary BC Babbles: subs.

799
00:44:50,779 --> 00:44:53,590
Well, for me,
it's like if it
was something different, like

800
00:44:53,590 --> 00:44:56,914
say if it was
like Tea Time
with Raven and Miranda, or like

801
00:44:56,914 --> 00:45:00,270
anything that's
more niche, or
that's not part of the.

802
00:45:00,270 --> 00:45:02,850
Was the same stuff that

already dominates, and I mean, I

803
00:45:02,910 --> 00:45:04,830
guess that would have been this,

that's the smart move

804
00:45:04,950 --> 00:45:07,680
technically for business.
If
these categories dominate

805
00:45:07,680 --> 00:45:10,290
everywhere else, surely it'll

dominate here on Netflix, but

806
00:45:11,010 --> 00:45:13,260
for me it's boring, because we

will partially run this.

807
00:45:13,260 --> 00:45:16,208
I'm on this show, so we talk
about it
all the time, but

808
00:45:16,208 --> 00:45:18,590
every..
I think also anyone who enjoys


809
00:45:18,598 --> 00:45:21,614
podcasts kind of inherently
knows these things dominate


810
00:45:21,622 --> 00:45:25,845
everywhere else too, so what
makes this Netflix brand of


811
00:45:25,853 --> 00:45:29,108
podcasting any different, even
if they have huge budgets behind

812
00:45:29,108 --> 00:45:30,880

them?
It's just kind of boring at this

813
00:45:30,880 --> 00:45:32,810
point.
Marc Ronick: Yeah, great points.

814
00:45:32,810 --> 00:45:33,365


Thank you, BC.

815
00:45:33,365 --> 00:45:37,058
By the way, Simba, welcome.
He's checking in
over on the

816
00:45:37,058 --> 00:45:40,202
video stream.
Great to see you here as well.

817
00:45:40,202 --> 00:45:43,370
And
again, if anybody's
interested in checking out the

818
00:45:43,370 --> 00:45:46,747
video during
or after the live
stream, that's Podcasting

819
00:45:46,747 --> 00:45:50,800
Morning show.com/join
us.
Amanda, you were flashing a

820
00:45:51,010 --> 00:45:54,040
siren, so I'm curious if you

wanted to chime in here.

821
00:45:54,700 --> 00:45:56,590
Amanda Sharp: Yes, and I didn't
realize it went, and I'm so

822
00:45:57,010 --> 00:46:01,228
sorry I didn't interrupted.
Oh,
it am I side like

823
00:46:01,228 --> 00:46:03,762
obnoxiously, I couldn't find the
pepper, I
couldn't find the

824
00:46:03,762 --> 00:46:05,464
pepper, no problem.
I guess I didn't
realize I've

825
00:46:05,464 --> 00:46:09,105
been out of the loop that
Netflix was allowing
the

826
00:46:09,105 --> 00:46:13,248
podcast, which to me, like, I
have parents who are never


827
00:46:13,256 --> 00:46:15,897
gonna go to the YouTube, you
know, that is one thing that


828
00:46:15,905 --> 00:46:18,810
they're just not gonna go to.
So I feel like if I were to find

829
00:46:18,810 --> 00:46:21,192
a
podcast that I think my mom
would enjoy listening.

830
00:46:21,192 --> 00:46:25,757
She does
have Netflix on her
phone, and so I feel like for my

831
00:46:25,757 --> 00:46:29,336
parents,
and maybe the
parents' age, it's an app that

832
00:46:29,336 --> 00:46:31,694
they're comfortable
with, and
they don't feel like it's going

833
00:46:31,694 --> 00:46:34,444
to like put something
in front
of their face that they don't

834
00:46:34,444 --> 00:46:36,984
want to see.
Yeah, so I
think for like my

835
00:46:36,984 --> 00:46:39,556
parents it's kind of perfect
that I could
send them a link

836
00:46:39,556 --> 00:46:42,379
to that, and they would be okay
and
comfortable to listen to

837
00:46:42,379 --> 00:46:45,780
it in a safe spot, Marc Ronick:
yeah, that makes a
lot of

838
00:46:45,780 --> 00:46:48,395
sense, yeah, there are probably
certain types of
consumers

839
00:46:48,395 --> 00:46:52,456
that it could work better for,
and again, look, I
mean, we've

840
00:46:52,456 --> 00:46:56,509
all been talking about Netflix
for months now, as
far as

841
00:46:56,509 --> 00:46:59,998
podcasts are concerned, yet,
like, Amanda didn't even
know

842
00:46:59,998 --> 00:47:03,975
yet, right, people still have no
clue that this is
something

843
00:47:03,975 --> 00:47:09,140
that's offered on Netflix, so I
go back to again,
if, if

844
00:47:09,140 --> 00:47:12,725
Netflix, to Dan's point, if they
really care, then I
think they

845
00:47:12,725 --> 00:47:15,272
need to do a better job
marketing this, right?

846
00:47:15,272 --> 00:47:19,112
But I
get what Dan's saying
too, this is their way of

847
00:47:19,112 --> 00:47:23,048
saying, hey, you
know, it, we
offer so much for that $20 a

848
00:47:23,048 --> 00:47:24,640
month.
What are you
talking about?

849
00:47:24,640 --> 00:47:26,070
You want it less?
Why?

850
00:47:26,070 --> 00:47:29,430
We give you podcasts too,
and
video games, and all this stuff.

851
00:47:29,430 --> 00:47:33,115
But the truth is, do we
really
want it in the first place?

852
00:47:33,115 --> 00:47:35,315
Do is that what people
want
from Netflix?

853
00:47:35,315 --> 00:47:38,555
So more to come there.
Okay, let's see.

854
00:47:38,555 --> 00:47:43,264
We
do have some time here, so
let me share this story.

855
00:47:43,264 --> 00:47:47,512
And again,
this is something
that I know we talk about often

856
00:47:47,512 --> 00:47:51,250
here and there.

Is YouTube podcasting's new

857
00:47:51,790 --> 00:47:55,540
front door, and certainly we've
talked about some places where

858
00:47:55,840 --> 00:47:59,470
it says it, it is some places

where it says it says it isn't.

859
00:47:59,500 --> 00:48:03,330
But a new report from Sounds

Profitable and Jar Podcast

860
00:48:03,360 --> 00:48:07,980
Solutions says podcast discovery

is officially no longer mainly

861
00:48:08,100 --> 00:48:12,660
happening inside podcast apps.

According to their research, 40%

862
00:48:13,200 --> 00:48:16,170
of listeners said they

discovered their favorite

863
00:48:16,230 --> 00:48:21,500
podcast on YouTube, which was

more than double any other

864
00:48:21,710 --> 00:48:26,330
individual source, YouTube was

also named the most used podcast

865
00:48:26,360 --> 00:48:30,296
platform by 40% of listeners.

Isn't that interesting?

866
00:48:30,296 --> 00:48:36,646
Ahead of Spotify at 18% and
Apple
Podcasts at 11% And when

867
00:48:36,646 --> 00:48:40,015
you add social platforms like
Facebook,
TikTok, and

868
00:48:40,015 --> 00:48:44,594
Instagram into the mix, 61% of
listeners said they
discovered

869
00:48:44,594 --> 00:48:48,556
their favorite podcast through
either YouTube
or social

870
00:48:48,556 --> 00:48:52,276
media, so for indie podcasters
that's the part that
should

871
00:48:52,276 --> 00:48:54,640
make everybody sit up a little
straighter.

872
00:48:54,640 --> 00:48:58,586
Discovery is
moving toward the
places where people already

873
00:48:58,586 --> 00:49:01,290
spend their time,
not
necessarily the places where

874
00:49:01,410 --> 00:49:06,420
podcasters have traditionally

focused their energy, and just a

875
00:49:06,480 --> 00:49:09,264
couple of other little stats, if

you're interested.

876
00:49:09,264 --> 00:49:13,648
For example, TikTok discovery,
according to
this research, is

877
00:49:13,648 --> 00:49:16,761
much stronger with younger
listeners, which
matters for

878
00:49:16,761 --> 00:49:21,515
creators trying to reach that
audience of say under
35 years

879
00:49:21,515 --> 00:49:24,980
old, Spotify discovered
listeners were described as


880
00:49:24,988 --> 00:49:28,458
highly engaged and brand
responsive, which could matter


881
00:49:28,466 --> 00:49:31,610
for creators who care about
sponsor value.

882
00:49:31,610 --> 00:49:35,654
Apple Podcasts
still appears
useful for reaching more

883
00:49:35,654 --> 00:49:38,330
affluent audio
first
listeners, especially in

884
00:49:38,420 --> 00:49:42,100
categories like news and tech.

Let me see if there's anything

885
00:49:42,310 --> 00:49:44,620
else.
Yeah, I think that those
are

886
00:49:44,620 --> 00:49:48,130
the highlights from the article.
So, where do you think
I'm

887
00:49:48,130 --> 00:49:51,294
curious if anybody would be
willing to share, and if you


888
00:49:51,302 --> 00:49:55,135
know, or even if you just have a
hunch, where do you think most


889
00:49:55,143 --> 00:49:58,142
people are discovering your show
right now?

890
00:49:58,142 --> 00:50:02,150
Is it YouTube?
It
tick tock is it word of

891
00:50:02,150 --> 00:50:03,570
mouth.
Yes, Sid, go ahead.

892
00:50:04,400 --> 00:50:07,286
Sid Meadows: So this is a really

great question, broaches,

893
00:50:07,350 --> 00:50:10,173
something I've been really

focused on this year.

894
00:50:10,173 --> 00:50:14,252
I will tell you that I believe
the most
effective - I'm going

895
00:50:14,252 --> 00:50:18,317
to put them in order - the most
effective is just there's no

896
00:50:18,381 --> 00:50:20,275
science behind this, by the way.



897
00:50:20,283 --> 00:50:24,154
Okay, so let's be clear, I
believe the most effective for


898
00:50:24,162 --> 00:50:28,197
me is simply telling somebody
about my show, and I try to do


899
00:50:28,205 --> 00:50:31,252
that every day.
I try to talk about my show to

900
00:50:31,252 --> 00:50:34,130
one person
every day.
The second is the referral,

901
00:50:34,130 --> 00:50:37,917
where somebody is
sharing an
episode with someone else,

902
00:50:37,917 --> 00:50:39,712
sharing it on social

platforms.

903
00:50:39,712 --> 00:50:43,704
The third, we have seen an
increase in views, and
we

904
00:50:43,704 --> 00:50:47,401
can't directly correlate it yet
to plays on Apple or Spotify


905
00:50:47,409 --> 00:50:50,601
or the other platforms.
When we post YouTube Shorts, we

906
00:50:50,601 --> 00:50:54,713
do see
an uptick in reach, and
we can't correlate it directly,

907
00:50:54,713 --> 00:50:58,699
but
definitely I believe that
YouTube is providing some reach.

908
00:50:58,699 --> 00:51:00,901


And then, fourth, I'm going to

909
00:51:00,965 --> 00:51:04,878
say is we've been really focused

on what's inside the podcast

910
00:51:04,942 --> 00:51:07,830
players, so what are we putting
inside of Busprout?

911
00:51:07,830 --> 00:51:11,950
I made a change this morning,
get really
irritated when I go

912
00:51:11,950 --> 00:51:15,812
out and search my keywords and
I'm not
really showing up the

913
00:51:15,812 --> 00:51:19,458
way I want to show up.
So this morning I
went in and

914
00:51:19,458 --> 00:51:22,954
outside of my name I added a
tagline, not my name,
sorry,

915
00:51:22,954 --> 00:51:27,340
next to the title of the show, I
added a tagline to see
if that

916
00:51:27,340 --> 00:51:31,237
will have that has its keyword
rich, that hopefully
will help

917
00:51:31,237 --> 00:51:34,766
us get discovered, because I
know that's what Apple
and

918
00:51:34,766 --> 00:51:38,402
Spotted look at first is the
title, and I'm not going to


919
00:51:38,410 --> 00:51:42,500
change the name of my show, so I
added a short tagline there, and

920
00:51:42,500 --> 00:51:46,708

I'll try it next week and see
how I'm showing up next week.

921
00:51:46,708 --> 00:51:49,200
So
that's my thoughts.
Marc Ronick: Okay,vI love it.


922
00:51:49,208 --> 00:51:51,184
Thank you, Sid, for that
detailed explanation.

923
00:51:51,184 --> 00:51:55,254
I think
that's really helpful.
And what we're going to do is

924
00:51:55,254 --> 00:51:57,998
Ralph's
going to share how his
show gets discovered most.

925
00:51:57,998 --> 00:52:01,700
And before we
hear from him, I
want to hear from Rez, who

926
00:52:01,700 --> 00:52:03,600
wanted to chime
in.
Go ahead, Rez.

927
00:52:03,600 --> 00:52:06,311
Rez: Thanks, Marc.
Basically, I
just wanted to..

928
00:52:06,311 --> 00:52:10,767
I don't have any evidence for
the data, but
for me it's

929
00:52:10,767 --> 00:52:13,164
certainly Instagram is the
number one way.

930
00:52:13,164 --> 00:52:17,228
Like, I
don't find myself
going to YouTube a lot unless I

931
00:52:17,228 --> 00:52:20,677
know what
I'm searching for,
whereas Instagram. like, I'm

932
00:52:20,677 --> 00:52:24,196
just
scrolling through the
feed and different stuff pops

933
00:52:24,196 --> 00:52:27,419
up, so to
me it just makes the
most sense.

934
00:52:27,485 --> 00:52:30,480
I don't know, am I?
What's your
take on that?

935
00:52:30,590 --> 00:52:33,410
Marc Ronick: Yeah, okay, so I

appreciate that from the other

936
00:52:33,560 --> 00:52:36,194
side of things.
Right, this is
how Rez finds

937
00:52:36,194 --> 00:52:39,304
podcasts, and he's saying that
the most popular
platform he

938
00:52:39,304 --> 00:52:42,526
goes to is Instagram, and yeah,
that makes
sense.

939
00:52:42,526 --> 00:52:45,540
I think, honestly, Rez, it's
probably the same for me
too.

940
00:52:45,540 --> 00:52:49,295
I think I discover new podcasts
most from Instagram and


941
00:52:49,303 --> 00:52:54,225
TikTok, because I see the clips,
and if they catch my attention,

942
00:52:54,225 --> 00:52:56,881
and I'm really interested in
what they're talking about,


943
00:52:56,889 --> 00:53:00,646
yeah, I might - I'll probably go
and check out their podcast, you

944
00:53:00,646 --> 00:53:04,848

know, I know a lot of people
say, oh, people aren't going to

945
00:53:04,848 --> 00:53:09,286
leave the platform that a short
form content platform to go to a

946
00:53:09,286 --> 00:53:12,837

long form, but I'm just saying
my personal thing, that's how I

947
00:53:12,837 --> 00:53:16,338
do it, that's where I find it.
Those clips are like commercials

948
00:53:16,338 --> 00:53:19,848

for me, and if they get me,
then I'm going to go.

949
00:53:19,848 --> 00:53:22,685
I may not
subscribe right
away, but I'll probably go and

950
00:53:22,685 --> 00:53:25,250
check out the
episode where I
was just hooked.

951
00:53:25,760 --> 00:53:28,027
Yeah, absolutely.
All right,
Ralph, so how are

952
00:53:28,027 --> 00:53:30,932
you discovered?
Most, Ralph Estep Jr.: so I take

953
00:53:30,932 --> 00:53:32,079
a lot
different approach to
this.

954
00:53:32,079 --> 00:53:35,594
I throw money at it, to be
blunt,
and I have done a ton

955
00:53:35,594 --> 00:53:38,132
of advertising.
Right now, I'm in
the midst of

956
00:53:38,132 --> 00:53:42,278
a big player FM purchase, and
the numbers have
been amazing,

957
00:53:42,278 --> 00:53:47,710
like I am just seeing numbers at
3,000%
increase in

958
00:53:47,710 --> 00:53:52,708
subscribers, 3,000% increase in
the number of
downloads, and

959
00:53:52,708 --> 00:53:56,278
these aren't big buys, I mean,
these are like I
use the term

960
00:53:56,278 --> 00:54:00,080
big buy, they're $500.15 day
buys, and the
numbers, and

961
00:54:00,080 --> 00:54:03,326
what I thought was going to
happen, Mark, is I
thought as

962
00:54:03,326 --> 00:54:07,120
soon as the ad was over, the
numbers are going to
fall off,

963
00:54:07,120 --> 00:54:09,340
but they're not.
And the other thing I'm seeing

964
00:54:09,340 --> 00:54:11,825
is,
when I dig into the data,
that's one of the beauties about

965
00:54:11,825 --> 00:54:14,169
the
host company.
I use Captivate, not that I'm

966
00:54:14,169 --> 00:54:15,870
plugging them, but
they're
really good statistics.

967
00:54:16,290 --> 00:54:19,020
When I look at the stats, I can
see where the listeners are

968
00:54:19,110 --> 00:54:22,400
coming from, and they're not

from foreign countries, they're

969
00:54:22,460 --> 00:54:25,835
not from particular cities, they

are well distributed across

970
00:54:25,835 --> 00:54:28,964
the whole platform, so to me
that
speaks volumes.

971
00:54:28,964 --> 00:54:32,100
It's not just some bot farm
that's this eating
up these

972
00:54:32,100 --> 00:54:35,844
things, so for me that's the way
I've grown my
exposure and my

973
00:54:35,844 --> 00:54:37,638
audience.
That's not for everybody, that's

974
00:54:37,638 --> 00:54:40,930
not
for the hobbyist, I
totally get that, but to be

975
00:54:40,930 --> 00:54:44,194
blunt, I'm doing
mine to
generate my brand and to make

976
00:54:44,194 --> 00:54:46,520
myself known in the market,

and it's working, Marc Ronick:

977
00:54:46,520 --> 00:54:49,340
yeah, Ralph Estep Jr.: and it
works,
so I mean, but, but I'm

978
00:54:49,340 --> 00:54:51,515
throwing money at it, to be
blunt, Marc Ronick: yeah, and I

979
00:54:51,515 --> 00:54:53,872
don't
have a problem with
that, and I honestly, it bothers

980
00:54:53,872 --> 00:54:57,010
me when
people do have a
problem with that, right, and I

981
00:54:57,010 --> 00:54:59,486
think that
those people that
have a problem with podcasters

982
00:54:59,486 --> 00:55:01,598
and creators.
Is
putting money into

983
00:55:01,598 --> 00:55:03,688
advertising.
I think that a lot of times, not

984
00:55:03,688 --> 00:55:06,552

everyone, but I think a lot of
times it's not jealousy, but


985
00:55:06,560 --> 00:55:09,186
it's more like, well, I'm not
able to do it.

986
00:55:09,186 --> 00:55:10,818
Why are you able
to do it,
right?

987
00:55:10,818 --> 00:55:13,314
Like, I think there's a little
bit of that
sometimes that

988
00:55:13,314 --> 00:55:15,254
plays into Ralph Estep Jr.:
well, and I
agree, because if

989
00:55:15,254 --> 00:55:18,118
you think about it, if you have
a brick
and mortar store, if

990
00:55:18,118 --> 00:55:20,639
you're Home Depot or Lowe's, or
you have a
restaurant, what do

991
00:55:20,639 --> 00:55:22,816
you do?
You advertise, you pay to

992
00:55:22,816 --> 00:55:25,220
advertise.

I think it's the silliest thing

993
00:55:25,310 --> 00:55:29,300
on the planet that people

criticize folks like me who make

994
00:55:29,510 --> 00:55:34,289
a genuine intentional investment

in our brands, and it's

995
00:55:34,289 --> 00:55:37,142
working.
And I am meeting people, I've


996
00:55:37,150 --> 00:55:40,370
got exposure that I wouldn't
have had before, and I've got a

997
00:55:40,370 --> 00:55:42,885
great team behind me.
Cindy joined me as my publicist.

998
00:55:42,885 --> 00:55:45,418
She's
been doing a great job
of getting me out in front of


999
00:55:45,426 --> 00:55:46,990
people too.
So the multi-tier thing that

1000
00:55:46,990 --> 00:55:48,610
I've done, Mark, and
that's
what's working for me.

1001
00:55:48,970 --> 00:55:50,340
Marc Ronick: Yep.
And Rob Walsh,
the Sid

1002
00:55:50,340 --> 00:55:52,285
Meadows: question.
Marc Ronick: Yeah, hold on one


1003
00:55:52,293 --> 00:55:54,046
second.
Rob Walsh, he talked about this

1004
00:55:54,046 --> 00:55:57,280
a little bit
yesterday, right?
Like it's okay to invest money,

1005
00:55:57,280 --> 00:56:00,234
it's a matter
of where are you
investing your money.

1006
00:56:00,234 --> 00:56:03,038
Some of these people,
like you
were pointing out, Ralph, is

1007
00:56:03,038 --> 00:56:06,087
that you know
sometimes people
are buying these farms, we'll

1008
00:56:06,087 --> 00:56:09,014
call them,
right, these
content farms, and they're, and

1009
00:56:09,014 --> 00:56:11,652
that's why he
mentioned the
foreign country thing, because a

1010
00:56:11,652 --> 00:56:13,792
lot of times
when you're not
actually paying for advertising,

1011
00:56:13,792 --> 00:56:17,118
but you're just
paying to
boost your numbers, a lot of

1012
00:56:17,118 --> 00:56:19,950
those numbers are coming
from
random foreign countries.

1013
00:56:20,700 --> 00:56:23,255
All right, go ahead, Sid Sid
Meadows: Ralph.

1014
00:56:23,255 --> 00:56:26,150
My question
for you is, are
you driving them to your YouTube

1015
00:56:26,150 --> 00:56:28,490
channel or to
your audio
version of your show?

1016
00:56:29,450 --> 00:56:31,730
Ralph Estep Jr.: These

particular ads I'm driving to

1017
00:56:31,910 --> 00:56:35,401
the audio version of my show.

They're specifically for that.

1018
00:56:35,401 --> 00:56:39,190
I spent a lot of time and a lot
of
money on the YouTube side,

1019
00:56:39,190 --> 00:56:43,300
and I grew my subscriber list to

between all four of my shows,

1020
00:56:43,450 --> 00:56:47,590
I'm at like 800,000 subscribers
now, and you know that was

1021
00:56:47,620 --> 00:56:50,950
intentional, but now I'm really
moving towards the audio side.

1022
00:56:51,070 --> 00:56:52,740
Sid, Sid Meadows: okay?
Thank you.

1023
00:56:52,740 --> 00:56:55,315
I
just was curious, where you
were sending them, and when you

1024
00:56:55,315 --> 00:56:58,970
said
you were doing it with
FM, whatever, and I assumed it

1025
00:56:58,970 --> 00:57:02,270
was
audio, yeah, player FM, I
assumed it was the audio


1026
00:57:02,278 --> 00:57:06,450
version, but I know you're a
YouTube first, a video first,


1027
00:57:06,458 --> 00:57:09,690
podcasts, and then audio second.
So I just was curious.

1028
00:57:10,230 --> 00:57:12,041
Ralph Estep Jr.: And Sid, I want

to bring one other thing to

1029
00:57:12,041 --> 00:57:14,382
your attention.
The other thing that
I've been

1030
00:57:14,382 --> 00:57:17,724
watching, I have a website for
each one of my
shows.

1031
00:57:17,724 --> 00:57:20,318
The website traffic is
increasing substantially as


1032
00:57:20,326 --> 00:57:24,050
well, so that tells me that
people are not only consuming


1033
00:57:24,058 --> 00:57:26,450
the content, they're looking at
the show notes, they're clicking

1034
00:57:26,450 --> 00:57:29,192

on the links, because I'm
seeing a lot of activity there.

1035
00:57:29,192 --> 00:57:32,098
So I
think it's building, it's
driving the brand, which is the

1036
00:57:32,098 --> 00:57:34,324
whole point.
Sid Meadows: Love that.

1037
00:57:34,324 --> 00:57:36,726
Well,
and you bring up
something that I think is

1038
00:57:36,726 --> 00:57:39,467
really, we've talked
about
this many times before, is have

1039
00:57:39,467 --> 00:57:42,385
a website for your podcast,

because if you do to something

1040
00:57:42,436 --> 00:57:45,569
Rez was talking about a minute

ago, Google Analytics will tell

1041
00:57:45,620 --> 00:57:48,804
you where they're coming from,

they'll tell you whether they're

1042
00:57:48,855 --> 00:57:51,483
coming from social, it's

organic, it's referral, and

1043
00:57:51,533 --> 00:57:54,566
that's really, really great

insight to figure out how people

1044
00:57:54,616 --> 00:57:57,598
are finding, and they tell you

how long they stay, which is

1045
00:57:57,649 --> 00:58:00,782
even better, right, so you get a

lot of insights when you have

1046
00:58:00,833 --> 00:58:03,764
something, when you have a

website that can be then linked

1047
00:58:03,815 --> 00:58:06,727
to your Google Analytics.
Sorry,
Marc, I will quit

1048
00:58:06,727 --> 00:58:07,500
interrupting.
Marc Ronick: No, please.

1049
00:58:07,770 --> 00:58:09,980
Ralph Estep Jr.: I want to say

one more thing, Sid.

1050
00:58:09,980 --> 00:58:13,353
Yes, but have a good website.
Have a site
that is updated

1051
00:58:13,353 --> 00:58:15,678
with information, not just,
'Hey, I
just posted new

1052
00:58:15,678 --> 00:58:17,850
content, click here.
That's one of the
intentional

1053
00:58:17,850 --> 00:58:21,131
things I do as well.
I write a blog post for every


1054
00:58:21,139 --> 00:58:24,380
piece of content I put out.
The team that I have working

1055
00:58:24,380 --> 00:58:26,981
with
me, we are very
intentional about bringing value

1056
00:58:26,981 --> 00:58:29,995
to the
website, because the
worst thing you can do is send

1057
00:58:29,995 --> 00:58:32,780
somebody to
your website and
it's the same stale stuff that

1058
00:58:32,780 --> 00:58:35,750
they saw
yesterday.
So, I agree with you, Sid, but I

1059
00:58:35,750 --> 00:58:37,272
would just..
I would
add to that, you know

1060
00:58:37,272 --> 00:58:40,340
what they call that an adjective
of, or
that a great website.

1061
00:58:40,880 --> 00:58:43,256
Marc Ronick: Yeah, I, Ralph, I

couldn't agree more.

1062
00:58:43,256 --> 00:58:46,923
You know, I'm working with one
of my
clients at Ironic Media

1063
00:58:46,923 --> 00:58:49,139
right now.
We're helping them with
their

1064
00:58:49,139 --> 00:58:53,291
meta ads, and not just for their
podcasts, but for their
whole

1065
00:58:53,291 --> 00:58:56,735
ecosystem, and the numbers so
far are looking really


1066
00:58:56,743 --> 00:58:58,937
impressive.
However, what that client has

1067
00:58:58,937 --> 00:59:02,891
come to us, not
complaining,
but maybe I'll say it with a

1068
00:59:02,891 --> 00:59:06,049
little bit of concern,
because
they're saying things aren't

1069
00:59:06,049 --> 00:59:09,780
converting, and I'm
saying,
well, but here's the deal, the

1070
00:59:09,780 --> 00:59:12,984
numbers show that
we're
sending people there, and Meta

1071
00:59:12,984 --> 00:59:16,445
is sending lots of people

there, so maybe we need to stop

1072
00:59:16,506 --> 00:59:20,256
and rethink the website, what's
happening, why are they there,

1073
00:59:20,316 --> 00:59:23,824
and then going away, right?

Because the idea is where it's

1074
00:59:23,885 --> 00:59:27,696
we're trying to do this as lead
magnets, where people will drop

1075
00:59:27,756 --> 00:59:31,083
their email address for

something in return, and people

1076
00:59:31,143 --> 00:59:34,531
aren't dropping their email

address, but clearly they're

1077
00:59:34,591 --> 00:59:38,039
interested, because they're

clicking through to go there.

1078
00:59:38,099 --> 00:59:40,696
Why aren't they then leaving the

email address?

1079
00:59:40,696 --> 00:59:43,120
So that's a really important
point.

1080
00:59:43,120 --> 00:59:44,720
Ralph Estep Jr.: Yeah, and

that'sbwhere you probably have

1081
00:59:44,760 --> 00:59:47,240
an issue with your landing page,

because I've learned that the

1082
00:59:47,280 --> 00:59:49,146
hard way too.
Is that landing
page is not

1083
00:59:49,146 --> 00:59:51,104
committing, and that's just
numbers you got to
look at,

1084
00:59:51,104 --> 00:59:53,660
you know that as well as I do.
Marc, oh, we got people
here,

1085
00:59:53,660 --> 00:59:54,991
but they didn't do anything with
it.

1086
00:59:54,991 --> 00:59:57,413
We got to
update our landing
page and see why that Marc

1087
00:59:57,413 --> 00:59:59,541
Ronick: is.
Yep, 100% So,
yeah, Sid

1088
00:59:59,541 --> 01:00:00,990
Meadows: and I.
Said I was
going to quit.

1089
01:00:00,990 --> 01:00:01,750
I'm not.
That's okay.

1090
01:00:01,750 --> 01:00:02,580
I love Marc Ronick: it.
Go ahead.

1091
01:00:03,750 --> 01:00:08,730
Sid Meadows: This is an

excellent use case for AI to

1092
01:00:09,090 --> 01:00:12,222
analyze your data of what's

happening on your website.

1093
01:00:12,222 --> 01:00:16,346
Grab your Google Analytics,
export it
to a CSV file.

1094
01:00:16,346 --> 01:00:21,686
I put mine into Claude and gave
me like all this
insights, and

1095
01:00:21,686 --> 01:00:25,362
then it had some interesting
facts, and then I
could, I did

1096
01:00:25,362 --> 01:00:28,325
not, but I could ask it for
recommendations for


1097
01:00:28,333 --> 01:00:32,144
improvement, right?
So this is an excellent use case

1098
01:00:32,144 --> 01:00:36,125
for AI,
because Mark, your
client Ralph said it, their

1099
01:00:36,125 --> 01:00:38,614
people are
landing on the
landing page there, they're

1100
01:00:38,614 --> 01:00:41,212
getting there,
but something
is not keeping them there,

1101
01:00:41,212 --> 01:00:44,518
there's something
about it
that they don't see the value to

1102
01:00:44,518 --> 01:00:47,380
giving you the golden
ticket,
which is their email address.

1103
01:00:47,380 --> 01:00:50,844
Yes, Marc Ronick: 100% So we
will be
looking into that, and

1104
01:00:50,844 --> 01:00:54,159
yeah, that's a great idea.
And on top
of that, now with

1105
01:00:54,159 --> 01:00:57,455
things like Claude Bot, right,
where you
could actually even

1106
01:00:57,455 --> 01:01:01,892
have it go and look at that web
page and
give you feedback as

1107
01:01:01,892 --> 01:01:06,326
far as how does it look that
where can we
improve upon it,

1108
01:01:06,326 --> 01:01:09,265
etc.
So that piled with the analytics

1109
01:01:09,265 --> 01:01:13,508
could
be a really powerful
tool and lesson for this

1110
01:01:13,508 --> 01:01:15,686
particular
creator.
So more to come.

1111
01:01:15,686 --> 01:01:18,209
I'll share more about that as we
go
here.

1112
01:01:18,209 --> 01:01:21,859
And a reminder that we're back
tomorrow at 7am 8am I'm
still

1113
01:01:21,859 --> 01:01:24,933
using the old time, 8am Eastern
time.

1114
01:01:24,933 --> 01:01:27,559
And tomorrow we'll
be opening
up the mail bag.

1115
01:01:27,949 --> 01:01:29,869
We're going to probably be

talking a little bit about cover

1116
01:01:30,079 --> 01:01:33,589
art, that one has come up in the

mail bag, so we're going to

1117
01:01:33,679 --> 01:01:38,959
revisit really the do's and

don'ts of episode cover art and

1118
01:01:39,079 --> 01:01:42,339
series cover art, or cover

images, however you like to put

1119
01:01:42,339 --> 01:01:45,006
it.
So, come join us tomorrow,
8am

1120
01:01:45,006 --> 01:01:47,587
Eastern, at Podcasting Morning
show.com/join us.

1121
01:01:47,587 --> 01:01:51,879
And
until then, make it a
great day, everybody.

1122
01:01:51,879 --> 01:01:52,539
Take care.