How to Create Podcast Branding That Builds Trust Fast

0:04 Good morning podcasting Morning Chat. Today is Friday, November 7th, 2025, and today we're diving into the branding of You Are Your Biggest Asset, reviewing its cover art, title and descriptions to see how they connect with listeners and tell their show's story. So if you're listening live on Clubhouse, hit the share button, bottom left hand side of the screen and share it. However, Clubhouse lets you. And if you're catching this via podcast chatter, YouTube, please share this episode with a fellow podcaster. And now give us about 30 seconds and we'll get things rolling. Thanks for being here.

1:20 Good morning again podcasting morning chat. Thank you so much for being here. I am your host Mark Ronik and on stage with me my Co host Jonathan Howard, producer Ashley Feller. We have Dr. Faye, Nick Naulback, Sid Meadows and Ralph an honorary moderator today I was quick on the trigger finger and no problem because Ralph always has awesome insights for us. So welcome to you, Ralph. And today we are going to finish up our evaluation because I didn't feel like it would have been fair to stop where we did yesterday. I think it's important to focus on the packaging of the podcasts that we're evaluating. In other words, the branding, the cover art, the description of the podcast, the episode description that we discussed yesterday, the title of that episode. I want to break those things down too, because not only do I think it will help Karina, the host, I think it will help other podcasters listening today when thinking about their branding, whether they're just going to launch a podcast or maybe that it's time to re evaluate and take a look at what you're doing and make sure you are effectively branding your podcast.

2:33 So we will do that. And since I'm on that topic, I have two housekeeping things I wanted to get to, but one of them I wanted to read to you some feedback we already received yesterday on the evaluation episode. This came through Spotify. Somebody left a comment on yesterday's episode, and the person goes by Spotify, J Hess. I don't know who this is. I don't know if this is a regular from our community or somebody who has newly discovered us, but this is what they had to say. I really appreciate these discussions. I find it amazing when you guys are discussing the insurance and out of how to build and structure a podcast.

3:18 I especially would be interested in hearing more of the disassembling of well known podcasts so that you know, that speaks a little bit to what Jonathan did for us on this past Monday. Moving on, continuing on, the collection of talent, wisdom, and thoughtful responses that get together for these discussions is amazing to listen to as an audience member. Thank you for that. Five stars is the least I could do for you. So thank you to Spotify J Hess for those awesome comments, that awesome feedback. Cool to see. And I encourage, if you're listening right now and you haven't left us any feedback, whether it's on Spotify, Apple, or another platform, please, if you feel so inclined, please go ahead and do that. Your feedback is social proof that we are a helpful show to the content creator.

4:16 The second thing in the housekeeping list, I wanted to come to you, Jonathan, because you shared with the team yesterday that the final show with you and Mimi has come to an end. Coffee Social is wrapping up for good, I suppose. And did you want to just share anything about that? We. Published yesterday our final episode of Coffee Social. So it is coming to a close. It was time with Mimi's schedule and everything just to bring it to a close. We had not recorded anything except for the the one that we published yesterday. We had not recorded anything all year because she's been with the baby and everything happening.

5:01 So we had. It was probably about 30 episodes in that we pre recorded and put out throughout the year because last time we recorded was January 1st of this year. So clearly, for those who don't follow along, Jonathan Brandt does a lot of batching for his show and what a great use case here they are. He's known for almost a year that this show was going to come to an end, but still had plenty of content. And that gives him also plenty of time to readjust, which he did. And he ended up starting his own podcast in the meantime. So it's a really smart strategy when you can actually make the time to batch your content. And I don't know if congratulations is the right word, Jonathan, but you know, we certainly loved cheering you and Mimi on and we will continue to cheer you on on your journey with your solo podcast, which I am enjoying those, I'll call them bite sized episodes on storytelling. Thank you, Mark, and congratulations. We ended on a happy note.

6:11 Both of us are happy with it. This particular episode is hilarious, so you can go listen to that one and have a good laugh. It's not as I mean there's moments of being sad, but it's a funny episode so you'll enjoy it. Cool. Awesome. Thank you, Jonathan. And a reminder also today when we wrap up this branding portion, we will also pause and celebrate each other's wins from the week. That's what we do on Fridays here at the podcasting morning chat. We like to connect with our community in different ways and wrapping up the week, acknowledging our different accomplishments is in my opinion, a wonderful way to do that. So more to come on that. Let's dive in to You are Your Biggest Asset hosted by Karina Groombridge. I think maybe a good place to start, especially for maybe somebody who is just joining us.

7:00 Didn't hear yesterday's episode. Let's start with the episode description says Welcome to You Are Your Biggest Asset, the podcast for ambitious serve ambitious service based business owners ready to grow their impact, scale their business and boost their bank account. Hosted by Karina Groombridge, each episode dives into business strategies, mindset shifts and practical tools to help you see and think about your business in a whole new way. Whether you're looking for inspiration, motivation or actionable advice, this podcast is your go to for creating the results you've only dreamed of.

7:42 Because at the end of the day, you are your biggest asset. If you're ready to level up, hit follow. Here's what I want to do. Let's first start with what do we think is working well with this description only what's working well, we will get to areas for improvement, but let's first focus on the positive. What's working well. Let's go to Sid first. Go ahead, Sid. Good morning. I really liked her call to action at the end. If you're ready to level up, hit Follow. I don't have a call to action in mind. So I really appreciate the fact that she's saying, hey, follow us along. I thought she was also really clear about what she was going to talk about business strategies, mindset shifts and practical tools to help you see and think about your business in a different way. So I mean I I thought the some of the words she used were really on point, but I do really appreciate the call to action. Agreed, I do as well.

8:37 I thought that that's a nice touch at the end and we talked about making sure to have a call to action at the end of other areas of the podcast. Why not your description as well? I think that's a good call. Yes, Dr., go ahead. OK, so some of the things that she's doing well is that she's speaking to her target listener, ambitious women scaling service based businesses and establishes, you know, her authority and vibe. The main issue for me is the length and pacing. You know, it reads about 45 to 60 seconds long when it's read naturally, and that can kind of feel slow a little bit for repeat, especially for repeat listeners.

9:23 So I want to call, call out something that Dr. said OK that she did not do. She does not mention women in her description and that's a miss for me. She needs to mention what mention women because she talks about it in the intros. She's very clear that that's who her target audience is, but she does not mention it. So you know, ambitious service based women, business owners ready to grow their impact. That's the only really critical feedback that I have about it is she left out that keyword because it's very clear in the rest of her content who her audience is. I agree. And admittedly, that was one of my notes that she does clearly identify her target audience. But looking back, yeah, if she needs, if this is for women, which as Sid points out was mentioned in other areas of her podcast, we should make sure it says that here in the description.

10:14 I agree. I like how she says grow impacts, you know, scale your business, boost your bank account. I think these are areas that her target audience would connect with. I think that she, you know you, we kind of get a little bit of her personality and authority established. She might want to dig in a little deeper to like who she is in the description after she connects with her audience in the description. I think sharing a little bit about who she is nothing she doesn't have to go into great detail, but maybe a title, you know what, what does she do for a living? Something to give us a little more and since we are kind of getting into some critique areas as well, I personally prefer to have these descriptions written in the first person, as I do with episode descriptions as well. So when it says hosted by Karina Groombridge, it's not a fault. It's not a negative in my opinion. But to me, I connect more when I feel like they're talking to me. Yeah.

11:15 But I do recognize you want to make sure your name. A lot of people want to make sure their name is in that description for the as a host, that can be a little tricky, but just something to to consider. I also think that maybe we could or she could have front loaded the listener benefits more lead with what the listener gets right away or maybe even lead with some of those pain points. Because as we talked about, I think when we can, when we share those pain points, when we show that we understand those, that this is the the struggle that our audience goes through, it helps them connect more.

11:56 It helps them get a little more excited about this podcast they're hopefully going to start getting into. And I know, Ralph, I know you like to talk about the promise. And I think that maybe they're a micro hook or a promise line could be something powerful in the description. Go ahead. What I was going to say, and honestly, when I'm listening to that, I've read it, but when I'm listening to it, it sounds like AI slop to me. And I don't mean to be to be difficult, but I hear the word dive. I hear and like, I love her podcast. It's all about connecting with her. And I think you're right. If she wrote that in the first person, like here's what I'm going to do, here's who I am, you know, I'm going to I've got you. I'm going to do, I think that would be so much more impactful. And if a person is scrolling through and looking at description, Oh yeah, that's the person I want to get because she's trying to build a relationship, but her description does not help her down that path. Yeah, and you know what drives me crazy? And it's so true.

12:57 You know, deep dive and the word dive is a commonly used word by AI and it's a commonly used word by me. I was using that word a lot and now I feel like whenever I use it, people are going to those people who are very familiar with AI are going to think up, he had AI write that. So who knows, maybe she also, it's just a word that she uses. There aren't a lot of other tip offs here in the description for AI specific, but yes I I'm with you and I'm glad you agree that maybe even tweaking a little bit to be written in the first person could make it a little more personal, a little more human. That's the thing that drives me crazy when I see people posting on social media about their episode that's just come out. I, when I see some somebody maybe like on LinkedIn or Instagram, really doesn't matter. But when somebody's saying, when they, they're posting about the new episode and it says hosted by Karina Groombridge and Karina Groombridge is posting that, it feels very flat to me. So another reason why I like to do all things in first person because if we're copying and pasting things this way, if everything is done in first person, we can avoid that. So I did have a little slightly different version. I really whipped it together so I could probably spend more time on this and it some might argue it could be a little longer too. But here's my version.

14:31 You are your biggest Asset helps ambitious service based business women business owners create growth that feels good in impact, income and mindset. Hosted by me, Karina Groombridge, each episode delivers simple strategies, fresh perspectives, and practical tools to help you think bigger and build smarter. If you're ready to grow your business and step fully into your potential, this is your go to podcast. Because at the end of the day, you are your biggest at set hit follow and start leveling up. Today. I want to call out a couple of things real quick. I changed that last line that Sid called out as being a positive thing to make it a little more assertive. We talked about this last week, I think, when we were evaluating another podcast, the idea of just saying if you're ready to level up, it's not as assertive.

15:26 And I feel like, yeah, let's just be direct and to the point. Hit the follow button, let's start leveling you up. It feels a little more authoritative. It feels stronger to me. I also didn't lead with pain points. And if I had more time with this, I might do that. So what you just did, I think is really important and I want to remember that when we get to episode titles, OK. Yeah, got it. Dr. Go ahead. So what I did was I put in about four or five episode transcripts through AI and it spit out something. I wasn't happy with it. So I went back and forth with AI several times and came up with this. You started your business for freedom, not exhausted. I'm Karina Groombridge and I guide women entrepreneurs to think like CE OS, set healthy boundaries, and build teams that run smoothly.

16:20 You'll hear real stories, coaching moments, and practical advice to help you reclaim your time, grow your income, and lead with purpose. You are your I'm sorry, You are your biggest asset is your weekly reminder that your business grows as fast as you do. You'll get answers to questions that are frequently asked such as what is the time? What is the mindset of ACEO? What are the qualities of a successful woman entrepreneur and why is work life balance essential for growth? To work smarter, not harder. Hit follow and TuneIn every week. Your business deserves a confident leader just like you. OK, so that's the one I came up with and I what I did, I had AI come up with like 10 keywords from those four or five transcripts that I put in.

17:09 It can still be tweaked, but I did go back and forth. I didn't just copy paste. I said I like this line. I don't like that line. I don't like that word, let's do it again. So I did that back and forth with AI. Dr. Thank you And AI liked your description better than mine and BI appreciate you sharing your process. And I hope that our listener right now hearing this is take a notes as far as how they can use AI to help them craft stuff like a series description. So thank you for that. Go ahead, Jonathan. Couple things. I like both of the intros. I thought they were good, but still I don't get a promise on what I'm going to get from this podcast.

17:51 And I think that's really important. Like, what is the one take away I'm going to get from this podcast so that I know when I listen to it, I'm not wasting my time? And the only other thing was female generally goes over much better than women. Like. 100 times more, yeah. OK. I serve female coaches and yeah, that's I landed on female because that's what they like to like. That was what they were. Gravitating. I don't know why. Yeah, Yep. Interesting. Yeah. Cool. Thank you. That's a cool tidbit to have. Yeah. Thank you. Jonathan. Sid, did you want to add something? I just think that everybody here with us today should acknowledge and applaud Mark and Dr. for following Matt's lead, for recreating on the spot and updating on the spot, because it's really funny that you guys are both doing the same thing.

18:38 So thank you, Matt, for taking that lead with us. And then Dr. your very first comment about this description of this podcast was it was too long and you just gave us one that was longer, like I don't know where you are, woman, but that was longer than the original 1. And I would have stopped it when you started to ask the questions, those at the very end, you started to ask those questions. I would have cut out those questions. Well, you know what? When I first said it's too long, I was actually reading my notes about the baked in intro that she says on her recordings. This was the podcast description that is put in the host.

19:22 I think the questions are important because I went to Google and I put in like, sorry, I'm not a breath in the kitchen. So I went to Google and I put in keywords and up came these are questions. They're also being asked. You know that section of Google and so this came strictly from that part of Google of the questions that are being asked. So I think my take away from this is just in this description, there's probably in action steps that Karina could take to improve her description based on the examples that everybody is given. Keyword using AI, looking at Google, even searching some of those keywords inside the podcast players are all tips that will help her to improve this section of her podcast. I think this has been like a really great 10 minutes talking about.

20:10 This. Agreed. Agreed. Thank you, Sid. And I think, yeah, let's keep it moving because we do have other things to do on today's Podcasting morning chat. Why don't we get into the title and description? Well, first, let's just say, are we happy overall with the title of the podcast itself? You are your biggest asset. Do we feel that does this podcast justice? Somebody reads it and understands what the show is about. Would anyone like to share? I don't think it does the podcast justice, but that kind of ties into my next point about the branding. And I just think it doesn't speak to who she is and how she's showing up. And I think that there's got to be some sort of alignment there. I don't think it's the best title for the podcast unfortunately.

21:01 I guess it could mean a variety of things and as being that this is serving female service based business owners, I don't think that they would know stumbling on the podcast that this is for them. This could mean a variety of things. So yes, and we're not going to spend a lot of time renaming it today, but I do lean toward what you're saying, Jonathan. I don't think it hits the nail on the head. Now we also don't know some other things and we don't have her producer Phil here today. We don't know, maybe that you are your biggest asset title is part of her branding. Maybe it's a bigger picture. Maybe it's the name also of a popular course she sells.

21:43 Like we don't know all the insurance and outs either. And if it works for her and other things that she's doing within her business, then who are we to say it can't work for her as a podcast? There are other factors you have to think about sometimes. But just taking it at face value, I think that, yes, I agree with Jonathan, it could be stronger. Now, yesterday we talked about her episode, Yeah, episode 42, and the title was want five extra hours in the week. And yes, I put the emphasis on the week or in the week because it is posed as a question, Want five extra hours in the week. What do we think about this title? So similar to what you did in the description, don't ask a question.

22:32 I don't think she should ask a question. I think she should make a statement. 3 tips to get five extra hours in your week. It's much more like definitive, this is what you're going to get out of this when you ask somebody a question. Do you want five extra hours in your week? Pretty much everybody's going to say yes, I would love five extra hours. But she's trying to do she only had one tip. Oh, I totally agree. I totally, I totally agree. I totally agree. The myths of the contents, completely different conversation. I'm just talking about the titles. Be more definitive. Like if it's one tip, say you one tip to get five extra hours in your week, 3 tips, 10 tips, whatever it is, just be definitive. Don't ask a question. Like tell me, OK, I'm going to listen to this podcast and I'm going to get in this case one but 3 tips to get five extra hours in my week.

23:19 I know what the outcome is going to be because you've made a statement. Don't ask me a question. That's my only thought about. My suggestion would be and if we if you go back and listen to yesterday's episode or you listen to her episode here, I think she could actually really play off of the content in the episode. In other words, the title could read this one shift gave my client five hours back. Yes. Right, something like that. This way it's actually addressing, although we said the story didn't quite hit the mark, but it that does really tie it together with the content of the episode. I noticed in all of her titles is that I think she's very careful and deservedly so about not starting with the word the. That's where a lot of a lot of people maybe miss the mark, but she it, it looks like she was very strategic in eliminating the word the with all of her titles. Why do you feel it's important to eliminate that word first? It feels like a like a throwaway word. I know you definitely don't want to use the word the in the title of your in your podcast.

24:37 The name of your podcast? Yeah, and that's usually for search, search engine optimization. I just think it was strategic and it felt strategic to me and that's OK. I was going to say, I use a question as my title every day for my Daily Show, and I think it's super effective, but you've got to answer the question. So she could have said, do you want more? You want five extra hours in a week? Here's how I think that would have been much more impactful. But make sure if you're going to use a question in your title, you better doggone answer the question. Yeah, that could be a preference thing too, because I think a question can work, especially, again, if we talk back to search engine optimization, people often search with a question.

25:22 How do I blank? That's why I put those three questions in the written podcast description is because a lot of people do search with those questions. And I see Dave is agreeing with me. I think he was probably typing as I was saying it because he said question question format in the title is how people search. And then he wrote yes, Mark. So I think he we were probably jinx yo me a coke. OK, so let's keep it going from title to episode description. Sid, I think this is where you asked us to put a pin in it. So I am pulling the pin. Did you want to start with this? No the sorry the pin was in the title. Oh OK everybody.

26:04 Thoughts about this are on point. There's really good conversation about this. I just personally prefer action related verb related titles, not questions. That's just me, but I do understand people search with questions because when Dave and you said it and Dave typed it when you were jinking, jinxing each other, I'm immediately thinking about how I search and I'm asking a question. It's a very solid point. And I see Dave is flashing the Coca-Cola emoji, so he's giving me my Coke. Jonathan, go ahead. And also don't forget about emotional words in in the title. I think that her titles are very flat. If she put some emotional words into the titles, it would drive more interest in the title. You know, obviously framing it with what they're going to get, but just add some emotion to it.

26:50 It'll help. Thank you Jonathan. Saw some people agreeing with you in the audience as well. OK, so the show notes the episode description, whatever you'd like to call it. Her episode description reads. What would you do if you suddenly had five extra hours every week dreaming of more sleep, time to exercise, or just a moment to breathe? If your calendar feels packed to the brim, today's episode will show you exactly how to buy back your precious time and unlock freedom in your day, your business, and your life. And I'm going to get I'm going to stop and say this could be AI written because I do see several M dashes. It goes on to say in the in this episode of you are your biggest asset.

27:37 Wait a minute. Yeah. OK. Is this the episode description? Let me see. I'm sorry, the series description in this episode. You're reading the episode description. I'm reading it with you. Thank you. I got it. In this episode of You Are Your Biggest Asset, host Karina Groombridge shares a powerful strategy that allows one of her clients to reclaim 5 hours every single week without adding a single thing to her To Do List. If you're tired of being stretched thin as a service based business owner, you'll discover the mindset and tactical shifts that will help you delegate better, conquer your calendar, and finally focus on what matters most. Again, I don't see her addressing female service based business owners.

28:22 I'm curious if that is intentional or not. Whether it's quote UN quote, right or wrong is another story, but I wonder if it's intentional. The reason why I say that is because I know I've been guilty of this too, even though I know who my target audience is. Sometimes I try to go broader to hopefully appeal to more people, but I don't know if that necessarily serves me or in this case, Karina. Well, be specific. And if others want to listen, they'll still listen. Did someone, anyone want to comment on good, bad, or ugly regarding this description? It felt a little repetitive to me. It could be better.

29:05 And I think yes, when it comes to being specific, we often go like we serve people, but people don't listen to your podcast. A specific person listens to your podcast. The other thing I wanted to say was the top of that was actually what she should have used for the title. What would you do with five extra hours per week? And I actually put it into Co schedule, the headline studio and Co schedule that scored 75. Where is the other two things that we kind of talked about had 55 and 50, so 25 better more points on that in the headline tester. I don't mind the description necessarily, but of the episode, but I don't necessarily think she needs to say in this episode of You are your biggest asset host Karina.

29:46 Agreed. I don't think she's to say that. I just think you say in today's episode, I share a powerful strategy or we discuss a powerful strategy that allowed one of my clients something like that. And you don't need to necessarily say your name, but I do think, listen, we can't hate on using AI because we all use AI for a variety of different things. I just think it's really important to clean up when you use AI. And you can see that she did not do that in this. You can see the extra bullet points that are spaces. That's an AI trait. That check mark is also an AI trait, right? So I would just clean up some of that and take out the M dashes so that it's not so heavily identifiable as AI written now because we've all picked up on and I'll know what those little traits are. So I like clean it up a little bit from that perspective, but we can't hate on her using AI because we all use it for a variety of things.

30:39 Another tell that it's AI written is it looks like she's even labeled her call to action. It literally says call to action parentheses, CTA and then in quotes it says did this episode resonate with you? Don't forget to hit this follow button, etcetera, etcetera, etcetera. That was clearly a copy paste. My suggestion, same as SIDS, it's let's clean this up a little bit. Let's take out the title call to action. I think to the average person, well maybe it to her audience, they would understand what that is 'cause I think call to action is a common term in the business world, but it's not necessary. We don't have to call it out as what it is in this case.

31:21 Now other areas are also labeled which makes more sense like links and resources mentioned. Sure. That that makes sense. If you want to kind of create a section and label it as such. And about the host, I think that's cool too. She has an about the host section in the show notes. And again, it says closing message at the end of it all, which that should go. It feels, it makes this feel robotic. It makes it clear to me that this was AI. OK. Last area I want to dig into is her cover art. And I, I recognize that we are an audio first podcast and we don't. And yes, I also recognize, Jonathan, that if we're over on Chatter, we could be sharing this with our live audience, these images, but with our listening audience via podcast, we will explain the art clearly and we more importantly, pay attention to the feedback that we provide.

32:17 So if you are listening live here on Clubhouse, and I will make an assumption that Jonathan's sharing it on Chatter, which you don't have to, Jonathan, but I'm just making that assumption. You can see right here on the cover art, it is the most real estate on the cover art is an image of Karina. And I like it because she's wearing a nice bright hot pink fuzzy jacket. So it's eye-catching. She's got a great smile, which also eye-catching. Now, I think it's important to note here, if you are looking at it here on Clubhouse, we can see the thumbnail and it's considerably small, but it's going to appear that way or similarly in a lot of different places. And why I'm calling this out is because it's for me really hard to read anything on this title on this cover art. I can basically bake make out biggest asset, but it's written in white and it kind of gets lost. And the rest of the words are all really small. And the first word you are your biggest asset that you is written in script.

33:28 It's off kind of to the side and hidden meaning. It's kind of blending in. I didn't even see the word you on the original the first time I looked at it because it's that vibrant pink, but it blends with our pink vest and our pink jacket and I didn't even see it until actually I saw Matt's redo of it. I was like, oh, there is a you up there. Matt did redo it and there are also, by the way, small words at the bottom, which again, just looking at it on this smaller, the smaller version of it here on Clubhouse, I can't make it out whatsoever. Oh, it says hosted by Karina Groombridge. I blew it up a little bit. Now I can read it. So that's something to really think about.

34:09 I know we we talk about that a lot, but I think it's really important. This is a great example of it not working well for her. So yes, Matt Bliss went ahead and like he did on the last episode, he tweaked this a little bit and we have two different versions. You can find all three versions, the current version and Matt's two versions. You can see all three of these with the links that we have for you in the show notes. And one of the things Matt did, which we didn't talk about yet here is he actually encouraged that we zoom in on Karina. So we get from her head to her waist in this image, Matt suggesting let's blow it up more so it's more closer to like chest to the top of the head. And I agree with that because again, when we talk about smaller, the artwork appearing smaller and in other places having her face bigger and brighter I think goes a long way.

35:10 He also made all of the fonts more block lettered. I believe they're outlined and they're just more legible. I love her image, it is really vibrant. I love the pink jacket. Somebody else said that the energy in this picture of her matches the energy in her show. I'm drawn to her in this picture. You can see she's vibrant. The smile is great. I mean, the picture is really good. I just think this is about tweaking some of the positioning of the letters, maybe changing the colors so that the name of everything stands out a little bit more and you know what you're getting to. But I really appreciate the picture and what you get the the emotion that you get from looking at the picture. So I'm going to disagree with Sid. I find there's a few things that wrong to me with the picture. One, she's not making eye contact with the audience. She's looking off to the side and that will create a little bit of mistrust between her and her audience, which we don't want to do.

36:07 The other thing is I just don't feel like that's Karina's live on that in that image. I think she's fun. I think she's really smart. I think that the IT almost feels like she's trying to be somebody in this image instead of being herself. And I really would like to see a completely different image that gets me, that makes me feel more like she's comfortable in her house, drinking her coffee, looking out out of the woods and stuff. Like that's the vibe I got for. She's a really cool but nature sort of base person. I would like to see some more of that and definitely eye contact. So I have a question for you, Jonathan. So if you'd not listened to the episode where she did kind of gives you that description, would you have said the same thing about changing the picture to looking outside, drinking a cup of coffee kind of thing?

36:54 Would you have said the same thing as you've not heard her talk about that in the episode? I would have won. I wouldn't have had anything to kind of go off of if she hadn't talked that about that in the episode. Because I think there's just, I don't know, this picture doesn't feel like her to me. So I go with what I heard in the episode because that's kind of what I'm feeling with her. I don't know, A little bit more businesswoman, a little less hot pink furry jacket. Well, you know, everyone's got an opinion, right? And I do take Jonathan's. I always have opinion. I do take yours a little more seriously, not that I normally don't, but I in this case, I mean she is. Karina is your target audience, so I know you work with women like her.

37:41 So I I respect your input. I personally do and I'm not her target audience and I gravitate to the picture. I appreciate your point about her not looking at the camera. It didn't bother me. I didn't notice that. But again, I'm not her target audience, so maybe that would go a long way for that audience. I was going to say, when I look at this picture, and this isn't meant as a negative comment, but I think this is a fashion podcast, right? And then when I see your biggest asset, I'm like, wait a minute, what does this have to do with the business she's talking about? Small business people, I think, or empowered business people. I don't see that in the title. I don't see that in the in anything in that picture.

38:21 So it just disconnects from me. I hear that. That makes some sense too. OK. So I think overall, the biggest advice, the biggest take away if nothing else for Karina is to work on the fonts and the sizing of the fonts. We want them to be clear, legible, no matter what size, whether they're genuinely A thumbnail size or if they're a typical size you'd see on Spotify, Apple, etcetera. I want to be able to read this clearly and then as far as the photos and what kind, that can be subjective, but I think it's important to at least consider especially some of the comments that Jonathan and Syd were sharing. I'm going to read Ashley's comment to wrap this up. If I was just casually scrolling, my first guest wouldn't be that this is a show for mom entrepreneur types. I agree.

39:19 Ashley, OK, so that is now officially the full evaluation of you are your biggest asset that we did. We did yesterday more of the episode itself today, more of the overall branding and imaging. So congratulations to Karina. I do think she's on to something here. And I think with some small tweaks, she could really knock this out of the park. I'm looking forward to continuing and following her journey through Feel Better, our producer Co hosts here at the podcasting Morning Chat and her producer as well. Sid, did you want to add anything?

39:59 I just want to say that it takes so much courage to submit yourself to feedback and everybody that has, you know, sent us there, the two that have requested right one that we picked on our own I think. And so I just would say congratulations to everybody that is. Submitted their stuff and take so much courage to put yourself in this position and to receive, hopefully with an open heart, the feedback that you're giving. At the end of the day, it's your show. Do with it what you want. Take the feedback. I think all feedback is a gift, but I really, really enjoy doing this, Mark. So it's a great addition and congratulations to everybody that has submitted and hope that you take the feedback the way it's given. Thank you, Sid, I agree with you. I think if anybody else is feeling brave, feeling courageous and wants an evaluation of their podcast, check out our show notes.

40:51 You'll see a link in there to fill out the application. It's pretty painless. It's not going to take you a lot of time. Fill it out and we will let you know when we will get to yours and evaluate your podcast. And there's also there's an option if you're not brave, sure, you're not feeling terribly courageous right now, but you do want an evaluation. There is an option to get a private evaluation as well. I just want to throw that out there that, you know, if you do want some feedback, there is an option to get that taken care of for you too. So check that out. And now let's celebrate some of our wins from the week. And I really do need some music for a transition like that. It just doesn't feel as as smooth when I just all of a sudden go from what we just did to OK, let's celebrate our wins from the week.

41:41 I need like a Jingle or something. I got to work on that producer team. Let's write that down and figure that out. So with that, we are going to share our wins from the week. Doesn't matter how big or small you think your win is, if you accomplished something this week, let's celebrate it. It is important to stop and smell the roses, otherwise we're going to just be stuck in that daily grind day in and day out. And that's where burnout occurs. So let's stop and celebrate. Let's be excited about those things that we've accomplished. And I'm asking all of you listening live now come up. Let's start sharing our wins from this past week.

42:25 And I'm going to start with Janae, who's been on stage waiting patiently. Janae, please forgive me. I should have gone to you at some point just to hear if you had anything you wanted to add. I will say if you did want to comment at all on anything we discussed about, you are your biggest asset. You are more than welcome. And then please share a win from your past week. Good morning. Excellent work on the deciphering and breaking down of how that podcast can level up. And I think that's a win in itself because we all came together as a community and put those minds together to, you know, give excellent feedback. Thank you. OK, so when from the week the videos for Empowered Podcasting conference are half of them are all ready and uploaded to the right place. So when we do get people in, they have access to it. The rest of them are coming.

43:18 Should be done this weekend. Another big win for me was had a really great breakthrough on understanding, hey, how does conversations go? Like there's, there's this powerful system called entrepreneurs entrepreneur operating system, EOS. I don't know if anybody's heard it. So again, it's a system that helps businesses flourish and really understand, hey, where does a customer come in? How do they discover you? What do you take them? So where's the middle point? So we were able to get some really great big breakthroughs and I'm going to be testing all of the stuff I learned over the week later today. So super excited for all that.

44:01 Thank you. Congratulations. That sounds really cool and I'll share that win with you. As far as the progress you've been making on the Empowered Podcasting videos, I'm really excited to get those out to the masses soon. So thank you for all your hard work. Janae and Sid, I think you had a question. I had a question just to comment. I have several clients who use the EOS system Janae. It's a really really powerful system. If you're interested in understanding what EOS is, I would read their first book called Traction. It really describes EOS and the power of your business. The book is called Traction. Thank you, Sid. We'll put a link to that book.

44:41 We may need to confirm it with you or if you could just send it to Ashley or put it in the chat here. We will make sure to put that in the show notes. Thank you, Sid, and I'm going to keep it moving and go to Chris Baglio, who's joined us on stage. Good morning to you, Chris. It's been a minute since we've had the chance to talk to you here on the podcasting Morning Chat. Please share any wins with us that you've had this week. So Mark knows this and Sid knows this. Actually, Sid was probably one of the second people that I told when this happened at a powered podcast conference. But this week started a brand new career as a vocational cognitive therapist working with folks in the TBI. That's a traumatic brain injury community at the same facility that my wife works at.

45:26 And I am right now in the throes of training and being like thrown into it and learning a lot. I will tell you I am very overwhelmed but also very excited and really what they want me to be doing when I get into things and start treating clients on my own is bringing my background, a podcasting, video production, music, radio, all that. Bring that to the table and create and develop programs that I can work with individuals on one to 1 and in groups to help them, you know, with their, with their different goals that each client has, you know, established. So if one of these things where I was looking for a little bit of a change.

46:08 And so this happens to be something I didn't think was on my radar honestly, a month ago what actually going back to September, I had no idea this was something that was even a possible career route. Turns out it is, and I'm excited to kind of bridge my 25 years of background of production and content and and creative and bring it to a community and, you know, help them, help them help people. So really excited about it and like I said, overwhelming but also exciting at the same time. Yeah, Sid was literally, I had gotten the call out of Powered Podcasting on that Friday that I had gotten the job, and I had seen Sid about an hour or so later. So I think literally he was #2 actually maybe #3 sick because I told my wife and I told Amanda.

46:55 Dude, I'm so excited for you and I've been looking at your, I'm saying on LinkedIn, I'm like, when's he going to make the announcement? Like where is this announcement that he's going to make? Congratulations, Chris. This is exciting time for you, buddy. No, thank you. And I will be making an announcement as I get through it. But it's just been, honestly, it's been a whirlwind. I spent one full week in HR training of state regulation insurance stuff, which was crazy, and then actually this first week on the actual job. And then on top of that, my wife and I moved over the weekend. So a move and a new job. And it's just been, my head has been spinning. So yeah, for anybody that listens the songs I'm showed on, it's been on just a little bit of a hiatus. I, I don't even have any of my stuff set up.

47:36 That's this weekend. I'm hoping to make some headway and get all my podcast, all my mic stuff set back up. So, and also, you know, so I can get back live on the radio and all that. So it's, it's all processed, but I'll get there. But anyway, that's my big win. Thanks for letting me share everybody. Yeah, I echo everything Sid said. Congratulations, Chris. Really excited for you. And yeah, it sounds like a lot of things going on all at once, so I encourage you to make sure to carve out some personal time for yourself no matter what. Right? Don't give. Don't. Well, I'll get to it at some point. No, I encourage you schedule, even if it's an hour to sit down and find some quiet or find something to unwind.

48:17 But it's so important to do that. You're right. I mean, yesterday I basically unpacked 1 mic, unpacked my zoom, my P4 and did my hardcore show last night from 9:00 to 10:00. I was like determined, I'm like, I gotta do something. I had to get back to some kind of regular thing. So I I did my one hour hardcore show last night. So it was that at least was like, all right, I feel somewhat back to like where I want to be. So that to me was like relaxing. Right. Good. Well, congratulations again, Chris. Thank you for sharing the news with everyone this morning and I will keep it moving. And again, I I see you guys in the audience here. Please come join us if you'd like to share any of your wins. And before I officially go down the line, Ralph, did you have something else you wanted to add? Yeah, I wanted to share two wins, if that's OK First win as I was, I don't know how many people know this, but I have a farm, I raise black Angus cows and yesterday morning I was out for a walk and we had a baby born, so it was very cool to be out walking in the morning is when we weren't expecting, but those things happen.

49:20 Second big win is this week I launched my new show, which is called Content Creators Accountant. They the trailer is out, the press release is out, The first episode is actually going to drop on December the 9th. But it is a show dedicated to helping content creators make a business of their content. But that's content creatorsaccountant.com. It's something I've been working on for like 6 or seven months, but I'm so excited. I put the trailer out, I put the YouTube out. So thanks for letting me share that. Awesome. Congratulations on on both on the new cow and the new podcast. Congratulations. Let's get go ahead and put a link in the chat and Ashley will grab it and put it in the show notes as well to the new show.

50:00 We want to make sure our community gets to be a part of what you've been cooking up. Ralph. Congratulations, Jonathan. Do you want to share any wins? Well, one, because Mimi is joining me over here on she's she didn't come up on stage, unfortunately, but she's joining me over here on chatter along with a couple other people. Again, I just want to celebrate the release of our final episode of coffee social, which came out yesterday. And like I said, it's a funny episode and an enjoyable ones that go listen to it. It's not not going to make you cry too much, especially if you don't know us at all. The other thing that I wanted to celebrate is not podcast related, but I am in a mastermind and I launched part part of the mastermind is creating a program and I launched that program this week and I've got 6 people that actually bought into that program.

50:47 So for a test, that is a really strong test and I'm very happy about that. So I want to thank everybody who joined me for that particular program, which is really helping people show up on social media and grow their business and work on their branding and stuff. Congratulations, Jonathan. And I don't know this to be true for you, but I know for me and I've seen others, it can be scary putting out a new program like you're describing because you don't know if it's going to, how well it'll be received, even though you've put in all the work, all the research. You think it's something that your audience wants and needs, but you don't know. And that it, it can be scary putting that out there and waiting to see if you get any bites.

51:29 And to get 6 people on a beta test like this, that's awesome. So congratulations. Thank you. And it's scary as all hell, Yeah. I admit that's a weakness of mine that I'm working on strengthening. I, I, it's probably why you don't see a lot of programs coming from me. I think that there is that fear. And yes, I genuinely am working through that as we speak. So hopefully 2026, you will see some more of that kind of stuff from me in the future. Thanks for being an inspiration, Jonathan. Appreciate that. Ashley, would you share a win and pass it to Dr. Who will pass it to Sid? Absolutely. Good morning happy Friday. So my win for the week is that I am able to be with y'all here while camping at this last couple days.

52:15 Dr. helped out on Wednesday but yesterday got to edit the show from camping here at Florida America. Excuse me Florida Winter music festival. I'm playing my set tomorrow at 1:30 and that's my win for the. Congratulations, Ashley, and so cool that you can see a podcast being produced from anywhere. Go ahead, Dr. I've been diagnosed with Bursitis in both hips, my entire pelvis. And my win is that I'm going to be starting acupuncture because I get shots in like every three months. I get cortisone shots, but in between those shots don't last every three months. You know, it doesn't last for an entire three months. So in between I'm going to be getting some acupuncture, specifically something called dry needling. And when you look at it on YouTube, it looks aggressive. I've had it done.

53:06 I know the dry needling on what part of your body. It was actually on my back, my lower back. It had, I'd thrown it at one point a few years ago and it was just so bad. So my wife took me to this place that she goes to and that's what he suggested and it absolutely made a huge difference for me. That would be nice. I've had acupuncture before but never a dry needle. It's. Similar. It's similar, yeah. And I will share one of your other wins. You hosted that mastermind thing yesterday, That networking. That yeah, I was in virtual networking and every week we're getting more and more people. And thank you for bringing it up. Mark and I, I hope to see some of the listeners come in on Thursdays so we can all get together and talk about podcasting. I will join next Thursday.

53:56 Please stay on top of me to to do that. But I will join next Thursday because I know you'll be doing more hosting next week. Yep, I sure will. Congratulations, Dr. Let's wrap it up with Sid. I'll share a win after him and we will head off to our weekend. Go ahead, Sid. So I got a new sponsor for my podcast for season 7 a couple of days ago. Somebody signed up to be a bronze sponsor, which is great. So now I have two bronze and 1 silver. So kicking away at it everyday and then I got a really heart warming message from my friend Naraj Kapoor, who went to visit with my daughter, had coffee with Lucy in London. He lives in Ireland and he was in London for the day and wanted to meet Lucy. So I helped coordinate that.

54:39 And it's just so, so great to have somebody, you know, had another dad check on your daughter, make sure she's doing OK. And Lucy called me shortly after that tell me how much fun she had with him and what a nice man that he was and how much she appreciated the introduction. So, you know, when she's 3000 miles away, it's just nice to get a little glimpse from another dad that, hey, she's doing OK, man, don't worry about it. Love that. Congratulations on landing more of those sponsors for your new season of the podcast. Very cool. And your whole revamp for the podcast for that matter. Really encouraging and exciting. Congratulations, Sid. And by the way, real quick, Dave Campbell shares in the chat, which is something Dr. was sharing with me before the show today we forgot to get to it.

55:23 Elsie from Libsyn has announced her departure, which if you were following along on Wednesday when we do our news and comment, we had talked about Rob Walsh leaving and now she's leaving as well and she's AI mean. No, I want to. I want to make it a correction, OK? We don't know if Rob Walsh has left. Oh fair. His show. His show? Had ended the feed that he does with Elsie has ended. Thank you. And now Elsie has left the company and we don't know about Rob yet. And you know, Rob is here in Nashville, so I just haven't run into it yet, but yeah.

56:05 Interesting. Yeah. OK. Thank you for that correction. And really, if anybody knows any behind the scenes people, behind the scenes thing, behind the scenes industry stuff, Elsie was a big name, especially with Libsyn. She was their community manager, among other things, and it was definitely a shock to a lot of people for sure. So we'll find out where she's headed next. And my win for the week is we've gotten several pieces of positive feedback this week from something from Ralph, who had left us a review on Apple and then the one I read at the top of the show. It's heartwarming, it's appreciated, and it really genuinely helps keep me going.

56:49 So thank you for the awesome feedback this week, everyone. All right, we are back Monday, 7:00 AM Eastern Time. Come join us live on Clubhouse Chatter, YouTube, Facebook, all the things. And if you can't, no problem, you'll pick it up on your favorite podcast platform just a couple hours later. Just follow us at podpage.com/PMC and you can find out all the details how you can connect with us and be a part of this awesome community. Until Monday. Make it a great weekend everybody. Take care.