521. Is Video Podcasting Worth It for Indie Creators?

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Marc Ronick: Good morning,

podcasters.

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Today is Wednesday, May the
20th, 2026 And today,
podcast

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news asks some big questions.
Is video podcasting
finally

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manageable?
Are we thinking about

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discoverability
all wrong, and
could Amazon turn creator

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podcasts into the next

television?

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So, if you're listening live on
Clubhouse, hit
the share

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00:00:28,866 --> 00:00:31,770
button, top right-hand side of
the screen, and share it


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however Clubhouse lets you.
And if you're catching us via


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00:00:34,738 --> 00:00:38,280
podcast, YouTube, etc. please
share this episode with a fellow

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00:00:38,280 --> 00:00:40,953

podcaster.
And now, give us about 30

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00:00:40,953 --> 00:00:43,161
seconds, and we'll get
things
rolling.

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Thanks for being here.
The podcasting morning
show is

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powered by Ironic Media, helping
podcasters launch,
polish, and

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grow great shows, and by Content
Creators
Accountant, helping

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creators build real business
behind their
content.

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Good morning again.
Podcasting morning show.

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Thank
you so much for being
here.

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I am your host, Mark Ronick.

Currently on stage with me, my

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co-hosts Jonathan Howard, Ralph
E.

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Step, Dr. Fay, Alex Ballish, and
BC Babbles.

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We'll see who
else from the
cast and crew will be joining us

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this morning, and
if you want
to learn more about them.

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I haven't said this in a

minute.

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Go to Podcasting Morning
show.com/people and you will be

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able to click on each person's
name that you just heard me say

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and learn more about them and
why they're on this stage with


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me.
So, before we dig into today's

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show, I wanted to share
with
you that our spotlight series,

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although I don't feel
prepared
to, I don't have my usual notes

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in front of me about
it, but I
think I've been talking about it

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long enough
that I, it
shouldn't be a problem to tell

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you.
If you go
to Podcasting

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Morning show.com/spotlight this
is your
opportunity to submit

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a clip, audio or video of your
show,
something from you

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telling us, introducing your
show to us,
right?

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This is not going to cost you
anything.

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This is free of
charge, no
strings attached.

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We just want to put our fellow

community members in the

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spotlight here at the Podcasting

Morning Show, highlight your

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podcast, so that we can support
one another.

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That is one of the biggest
benefits, I think of
this

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particular community is that we
support each other.

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We
were just sharing an
example the other day of that,

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where people
just want to help
one another out, whether they're

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joining,
jumping on your show,
or collaborating with you on

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social
media, et cetera.
This is such a supportive

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community, and we
want to put
pay it forward by putting you in

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the spotlight, so
submit your
62nd clip again to Podcasting

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00:03:06,775 --> 00:03:13,316
Morning
show.com/spotlight and
I see we've had, we got some

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people to
join us here on the
virtual stage here on Clubhouse.

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Junaid
and Tide, aka Nikki,
have joined us.

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Good morning to both of you.

I'm going to just admit to you

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guys, before we hit the music

for the news, I'm a little

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distracted this morning.
I know
I've shared briefly

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that my wife, Amy, is in the
hospital.


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She's dealing with some health
stuff, clearly being in the


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hospital, and yeah, it's just
been a lot overall.

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She's going
to be okay, but
there's a lot going on that

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needs to be
handled.
So, thank you, Ralph.

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Ralph, showing me prayers.
Yeah,
it's a lot I would

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normally share, but my wife has
asked me
to keep it private

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for now, and I know that she
eventually will
allow me to

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share.
It's just that some of the news

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we've
received is fresh, and
we need a little time to

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process, so I'm
respecting her
wishes and asking for thoughts

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and prayers at the
same time.
So, thank you just for bearing

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with that, and if
I'm a little
scattered today, that's probably

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why.
All right,
enough of that.

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Let's dig into our news.
So, today, well, like
I do

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every week on Wednesday, when it
comes to podcast news,
let's

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start with some data, and I like
to start first with the


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Podcast Business Journal, and
I'll explain why this particular

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number is a helpful number to,
well, actually, I should just


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say, overall, a helpful number
to understand is the amount of


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podcasts being created,
specifically the active podcasts

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being created.
These are podcasts that are

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still being
updated and
therefore actively marketing

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themselves.
So, if
you're making podcasts,

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you might consider this.
This
particular number to be

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your competition, rather than
that
big overall 4.6 5 million

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podcasts that we hear exist out
there, which they do, but

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they're as far as whether or not

they're actually actively

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publishing episodes, staying

active on the platforms, that's

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another story, so the total

podcasts updated by the way,

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somebody is unmuted and I'm

hearing you breathing.

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Total podcasts updated in the
last
week, 194,058 which is up

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one and a half percent from the
previous week, and also if we

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look at this from a 30 day

perspective, the total podcast

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updated over this past month is
367,938 which is down under a

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percent from the previous month.



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Okay, so with that, let's go to
Dr. with our top five lists for

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today.
D.R.

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Fay: Hey, good morning.
So
today's top five is

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Spotify's top five business
podcasts.


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Okay, Marc Ronick: okay, D.R.
Fay: so number five is the


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Morning Daily.
I'm sorry, the Morning Brew

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Daily already.

Okay, number four is Ramsay's

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show, The Ramsey Show.
Number
three is Financial

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Audit.
I come back and talk about that

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in a
second.
Number two is PBD Podcast, and

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the number one
podcast for
business is The Diary of a CEO

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with Stephen
Bartlett.
Marc Ronick: Now that's not a


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surprise, that show is just
something else.

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I mean, the
guests he brings
in, the way that he promotes

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that show, D.R.
Fay: yeah.

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The production,
it's no
wonder.

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Hi, Marc Ronick: yeah.
D.R.

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Fay: I want to talk a
little
bit about number three, the

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financial audit with Caleb

Hammer.

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I don't know if any of you have
seen what this guy
does.

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For some reason, he, he pops up
on my feed every now and
then,

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he gets people on his show, and
he, it's like tough
love

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without the love part.
He completely chews them up and

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spits them out, and people want
to be on his show.

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It's like,
oh, please hit me
bigger and make it kind of

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thing.
I Marc Ronick: remember you


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telling me about this, either on
or off the show?

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I can't
remember, but I
remember you talking about this,

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so crazy.

It's so crazy, but he's number

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three this week.
Okay, Dr. I
guess it's kind of

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the way I relate to this, the
way the
excuse I give for the

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people who actually go there to
just get
destroyed.

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I think it's like similar to
getting roasted,
that's the

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way I'm looking at this.
D.R.

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Fay: Yeah, but there's no

laughs with just no laughs, Marc

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Ronick: right.
And I'm
gonna, I'm gonna steer

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us off course for just a quick
second.


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Has anyone seen the latest roast
on Netflix?

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D.R.
Fay: That's for the short
guy,

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the short, yeah, yeah.
Marc Ronick: Kevin, Kevin Cart.

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Yes, I love how, when you said

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the short guy, that was what

reminded me of his name.

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That's so funny, but it is
hilarious.


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I've gotten through about half
of it, and it is hilarious.

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So,
if you're into roasts, go
check that out.

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Okay, go ahead, Dior.
D.R.

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Fay: Okay, so the random
chart
this month.

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Well, they're both kind of
random, if you
really want to

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know about.
Okay, the random chart is

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Apple's
leisure chart.
Okay, so the number five is Mojo

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in the
morning.
Number four is the Smoking Tire,

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which is all about
automotive.
Number three is Duck Call Room,

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which is those the
Robinson's
family, you know, number two

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critical role, and
number one
is Ante Up.

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It's a poker podcast.
Marc Ronick: Oh, okay, very


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cool.
I have not heard any of those.

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I think Duck Call Room,
yeah,
that's Duck Dynasty.

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Duck D.R.
Fay: Dynasty, I was trying
to

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think of the name.
Marc Ronick: Yes, D.R.

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Fay: yeah, Marc Ronick: yes,
yeah.

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Okay,
cool.
Thank you, Dr. Appreciate your

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top fives as always.
And
now here's the point where

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I stall because I'm gonna hit
this
button.

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Jingle: Quick tip, smart move.
Marc Ronick: Oh yeah, content

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creators business fight.
Yes, Dr. I went off.

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I went off
the rundown.
I totally just bypassed how we

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usually do it.

We'll get to events in just a

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minute, but we're gonna do the

Content Creators Business Bite

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with Ralph Estep, and that's one

of the reasons we're doing

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this, is because it's brought to
you
by Ralph Estep, the

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Content Creators Accountant.
Go to
Content Creators

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accountant.com if you're looking
for help to
get your content

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creation finances in order.
I personally
have hired Ralph

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to be my accountant, both with
my
business, Ironic Media, and

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also personally as well.
So he has
been such a pleasure

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to work with, and has really
helped make
the finances thing

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feel less intimidating.
Less overwhelming,
and he's

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really gentle with you about it.
So, D.R.

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Fay: if you're a vulnerable

thing, this whole money thing, I

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am so vulnerable, and Ralph, you

have made it so much easier

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for me, and I don't, I don't
feel
stupid asking the stupid

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questions, Marc Ronick: right?
Yes, yeah,
I'm with you there,

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yes, he helps you not feel so
stupid
about those questions,

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because Ralph hears them all the
time,
so it's not something

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he's going to stop, and he's not
here to
judge you, he's here

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to help.
So, go to Content Creators


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accountant.com and learn more
about Ralph, and sign up for a


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00:10:34,748 --> 00:10:36,606
discovery call with him while
you're there.

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And with that,
Ralph, what do
we got for today?

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Ralph Estep Jr: Well, thank you
everybody, and thank you for

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those kind comments, and yes,

all of us go through difficult

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times with our finances.
I've
been there too, so I

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always bring that to the table
when I
talk to people.

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But the first thing I want to
talk about is a
follow-up from

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last week.
If you recall, last Wednesday we

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talked
about Spotify winning
on match time, but YouTube wins

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on
Discovery.
Well, I was listening, and if

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you remember,
last week we had
a little discussion about, is

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this really
a fair comparison?
And this morning I was in the

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gym, and I
was listening to On
In and Around Podcasting with

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Rob Walsh
and Elsie Escobar,
and it's interesting.

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Rob sort of thought
the same
thing that I did, and I'm going

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00:11:17,200 --> 00:11:18,194
to give you a quote
from the
show.

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I wasn't able to pull a clip,
but I can read a
quote.

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00:11:19,854 --> 00:11:22,256
It says, but I think there might
be another key
factor at play.

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This is Rob speaking, and that
is on
Spotify.

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If you close the screen on a
video podcast, it keeps


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playing on YouTube.
It does not, per the default

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00:11:31,829 --> 00:11:34,772
settings on both
devices.
Spotify will keep playing in the

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background,
YouTube will not.
Now Rob reached out to the

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person who is
from Pod stock
and Pod stock got back to him

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and said, yeah, we
didn't
consider that, that was not

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something that we seem that
we
thought was relative, but I

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agree with Rob that I think that

is relative, and that is those

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numbers are going to be skewed

if they, it's not a true

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comparison, and it's not a true
comparison, if you put the

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phone in your pocket on YouTube,
it
will stop playing, versus

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in Spotify it won't.
And I just
wanted to bring it

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to everybody's attention.
It wasn't
like an aha, Ralph

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was right moment, that's not at
all where
I was going with

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00:12:09,966 --> 00:12:12,510
that, but it's just something we
have to think
about when we

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look, and we, when we hear data,
we always have to
remember

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there is some bias in the data,
there's bias in the
way the

215
00:12:18,130 --> 00:12:20,480
data is collected.
So I just wanted to throw that

216
00:12:20,480 --> 00:12:22,928
out
there before we got too
far in, Marc Ronick: yeah.

217
00:12:22,928 --> 00:12:25,752
And I know
that I saw Matt put
it in the chat, and we talked

218
00:12:25,752 --> 00:12:28,783
about this
last week.
Matt, yes, if you pay for

219
00:12:28,783 --> 00:12:31,670
YouTube, if you pay for the

premium, then it will keep

220
00:12:31,760 --> 00:12:33,725
playing even in your pocket,

right?

221
00:12:33,725 --> 00:12:37,424
So that, that is the difference,
but I think if we're
comparing

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00:12:37,424 --> 00:12:40,958
apples to apples, free service
versus free service, I
think

223
00:12:40,958 --> 00:12:44,701
that's what Ralph is sharing,
but BC, I think you
also had

224
00:12:44,701 --> 00:12:45,460
something.
Go ahead.

225
00:12:46,000 --> 00:12:46,852
BC Babbles: Yeah, it's so funny.



226
00:12:46,860 --> 00:12:48,555
Good morning, everyone, that you
mentioned this, because I was


227
00:12:48,563 --> 00:12:51,186
at, so I was at the Seed the
South conference yesterday, and

228
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I met this guy named Marcus,
and he is building a platform

229
00:12:55,500 --> 00:13:00,045
that
addresses the same exact
issue, where you know a lot of

230
00:13:00,045 --> 00:13:03,285
content
on YouTube is not
available on, say, Apple Music

231
00:13:03,285 --> 00:13:08,349
or on Spotify,
so he's built a
platform that takes audio from

232
00:13:08,349 --> 00:13:13,000
YouTube and
transcript or
transduces, transmits it into a

233
00:13:13,000 --> 00:13:17,109
Spotify
playlist, so that
anything that's not actually

234
00:13:17,109 --> 00:13:20,613
through
licensing or whatever
available from YouTube to

235
00:13:20,613 --> 00:13:24,629
Spotify, he's
got a custom
playlist of those things that is

236
00:13:24,629 --> 00:13:28,410
available to him
on Spotify
through this app he's built, and

237
00:13:28,410 --> 00:13:31,061
so I think it's so
crazy that
Ralph is mentioning this,

238
00:13:31,061 --> 00:13:33,410
because I'm like, I just
had
this conversation yesterday

239
00:13:33,500 --> 00:13:36,140
about the same issue with

Spotify versus YouTube.

240
00:13:37,550 --> 00:13:38,450
Marc Ronick: Wow, that's funny.


241
00:13:38,458 --> 00:13:41,844
Okay, and by the way, say again,
where you are this week, BC

242
00:13:41,844 --> 00:13:43,480
Babbles: so yesterday and

Monday I was at the Seaside

243
00:13:44,110 --> 00:13:47,318
Capital Summit in Charlotte,

which was great, Marc Ronick:

244
00:13:47,318 --> 00:13:49,060
awesome, awesome.

We'll have to learn more, and if

245
00:13:49,150 --> 00:13:51,940
you, BC, how do we, because I

know you've posted some content,

246
00:13:52,390 --> 00:13:54,910
where should we follow you if we

want to learn more about the

247
00:13:55,000 --> 00:13:57,495
Seed of the South?
BC Babbles: BC Babbles is where

248
00:13:57,495 --> 00:14:00,664
I am across all socials.
If you want to go to my Beacons,

249
00:14:00,664 --> 00:14:02,985

beacons.ai forward slash bc
babbles, find all the links


250
00:14:02,993 --> 00:14:04,832
there.
Marc Ronick: Very cool.

251
00:14:04,832 --> 00:14:06,858
Thank
you, BC.
And I see we've got some things

252
00:14:06,858 --> 00:14:09,612
going on in
different chats
here over on YouTube.

253
00:14:09,612 --> 00:14:13,240
Our guest from
yesterday, Jody
Krangle, is joining us, and she

254
00:14:13,240 --> 00:14:16,164
said that
she feels like
YouTube needs to change the way

255
00:14:16,164 --> 00:14:18,606
that they're
doing things,
even with the free version.

256
00:14:18,606 --> 00:14:21,320
She thinks they need to
need
to make it so that we can hear

257
00:14:21,320 --> 00:14:24,440
it, even if our phones are
in
our pocket, and then she also

258
00:14:24,950 --> 00:14:28,220
said she's never paid for

services like YouTube Premium,

259
00:14:28,250 --> 00:14:31,850
because she needs to hear the

ads, because she's a voiceover

260
00:14:31,940 --> 00:14:33,165
person.
So I think that's..

261
00:14:33,165 --> 00:14:36,260
I
get that I wasn't putting
that together until you said it,

262
00:14:36,260 --> 00:14:37,940

Jody, that makes a lot of
sense.

263
00:14:37,970 --> 00:14:41,289
And then over on Clubhouse, Dave

says he doesn't pay for

264
00:14:41,289 --> 00:14:45,230
YouTube, but he says I play the
video
with my phone in my

265
00:14:45,230 --> 00:14:48,022
pocket when I'm at work.
Besides the
constant

266
00:14:48,022 --> 00:14:51,140
commercials, it plays fine.
Now, Dave is probably
doing

267
00:14:51,140 --> 00:14:54,598
that, but with the phone not in
sleep mode, right?

268
00:14:54,598 --> 00:14:58,300
So
basically, the screen must
be lit up in your pocket while


269
00:14:58,308 --> 00:14:59,993
you're doing that, which could
cause.

270
00:14:59,993 --> 00:15:04,020
Problems, if you bump up

against the wrong thing, you

271
00:15:04,050 --> 00:15:06,900
know it could, like, if you even

bump your hand up against it

272
00:15:06,900 --> 00:15:09,030
while it's in your pocket, it

could trigger the screen to do

273
00:15:09,120 --> 00:15:10,560
something you don't want it to

do.

274
00:15:10,560 --> 00:15:14,630
All right, let's go back to
Ralph with today's new content


275
00:15:14,638 --> 00:15:17,448
creator business bite.
Ralph Estep Jr: Yeah, this is


276
00:15:17,456 --> 00:15:20,694
the new one, and this was
leaked, actually, on podcasting

277
00:15:20,694 --> 00:15:24,515
2.0 Friday before last, and
here's what we're talking about.

278
00:15:24,515 --> 00:15:25,610


Blueberry has just announced a

279
00:15:25,700 --> 00:15:29,360
new partnership with Podpage,

and this one's a big win for

280
00:15:29,480 --> 00:15:31,976
podcast creators.
I'll talk to
you about why.

281
00:15:31,976 --> 00:15:35,450
For many podcasters, having a

professional website sounds

282
00:15:35,570 --> 00:15:39,620
great, but it's also expensive,
it's time consuming, and

283
00:15:39,830 --> 00:15:42,130
honestly, it's a little

overwhelming for a lot of folks.

284
00:15:42,580 --> 00:15:44,950
You got to think about design,

you got to think about SEO,

285
00:15:45,670 --> 00:15:49,660
episode pages, updates, plugins,

and all that technical piece

286
00:15:49,720 --> 00:15:51,292
that comes with maintaining a

site.

287
00:15:51,292 --> 00:15:54,552
But here's the great news:
through this new partnership,


288
00:15:54,560 --> 00:15:57,970
Blueberry creators now get
access to a podcast website


289
00:15:57,978 --> 00:16:01,296
powered by Podpage, and it
connects directly to their RSS


290
00:16:01,304 --> 00:16:04,775
feed, that means when a creator
publishes a new episode, their


291
00:16:04,783 --> 00:16:07,395
website can update
automatically, no extra


292
00:16:07,403 --> 00:16:10,770
uploading, no complicated
website management, no need to


293
00:16:10,778 --> 00:16:13,590
start from scratch.
And that matters, because a

294
00:16:13,590 --> 00:16:17,204
podcast
website is more than
just a landing page, it's a

295
00:16:17,204 --> 00:16:20,581
digital
home for your show.
It gives your listeners a place

296
00:16:20,581 --> 00:16:23,490
to find
your episodes, they
can learn more about you, and it

297
00:16:23,490 --> 00:16:26,195
can
connect with your brand,
and they can share your content

298
00:16:26,195 --> 00:16:28,778
more
easily.
And it also helps with exposure

299
00:16:28,778 --> 00:16:31,246
with SEO-optimized
episode
pages.

300
00:16:31,246 --> 00:16:34,745
Creators have better chance of
showing up in
search results,

301
00:16:34,745 --> 00:16:37,218
better chance of being
discovered outside the
podcast

302
00:16:37,218 --> 00:16:40,037
apps, and a better chance of
reaching people who
may not

303
00:16:40,037 --> 00:16:43,180
have found the show otherwise,
and that's value,
because

304
00:16:43,180 --> 00:16:46,058
every creator wants more
visibility, but not every


305
00:16:46,066 --> 00:16:50,050
creator has the budget to hire a
web designer or pay for extra


306
00:16:50,058 --> 00:16:53,358
tools or spend hours managing a
website, and this partnership


307
00:16:53,366 --> 00:16:56,642
really helps solve that problem,
gives podcasters a more


308
00:16:56,650 --> 00:16:58,882
professional online presence
while helping them save money,


309
00:16:58,890 --> 00:17:02,076
you know, I'm all about money,
it helps them save money, helps

310
00:17:02,076 --> 00:17:04,973
them save time, and focus more
energy on creating great


311
00:17:04,982 --> 00:17:07,284
content.
So, my business bite is this

312
00:17:07,284 --> 00:17:10,740
blueberry and pie page are

giving creators a stronger

313
00:17:10,890 --> 00:17:14,550
digital storefront, better

discoverability, and an easier

314
00:17:14,640 --> 00:17:17,520
way to grow their shows without
adding more cost or more work.

315
00:17:18,060 --> 00:17:21,545
And for independent podcasters,
especially, that's a smart

316
00:17:21,545 --> 00:17:25,267
move, and it's a valuable move.
So,
that's my business bite

317
00:17:25,267 --> 00:17:27,650
for today.
Marc Ronick: Thank you, Ralph.


318
00:17:27,657 --> 00:17:31,094
This is an interesting story.
And first, let me say, I think


319
00:17:31,102 --> 00:17:33,725
it's a brilliant move.
I think Blueberry, adding this,

320
00:17:33,725 --> 00:17:38,355
because,
like, I, I think that
when we see a lot of these

321
00:17:38,355 --> 00:17:43,070
podcast
hosting platforms, the
website or web page that they

322
00:17:43,070 --> 00:17:45,670
provide
are mediocre at best,
right.

323
00:17:45,730 --> 00:17:49,120
They're great to have if that's
really all you can do as a

324
00:17:49,390 --> 00:17:52,870
content creator, but really

they're not super effective

325
00:17:53,080 --> 00:17:57,948
other than giving your audience
a central place to go to

326
00:17:57,948 --> 00:18:01,149
consume your content.
But now a
situation like

327
00:18:01,149 --> 00:18:05,167
Blueberry bringing in Podpage as
a
partnership that seems

328
00:18:05,167 --> 00:18:08,523
really smart right now.
They don't have
to worry about

329
00:18:08,523 --> 00:18:12,438
creating something like Podpage,
and they
can provide a real

330
00:18:12,438 --> 00:18:15,974
service to their community.
So, I think
that's brilliant,

331
00:18:15,974 --> 00:18:19,368
and I'm curious, what people
think when
you hear that that

332
00:18:19,368 --> 00:18:22,746
Blueberry is handling the
website piece over
to when

333
00:18:22,746 --> 00:18:26,915
they're handing it over to
Blueberry, does that feel
like

334
00:18:26,915 --> 00:18:30,000
a smart partnership?
And do you think that maybe

335
00:18:30,000 --> 00:18:31,645
Ralph,
maybe I'll go to you
first.

336
00:18:31,645 --> 00:18:35,592
Do you think that this is
something
that we'll see more

337
00:18:35,592 --> 00:18:37,640
platforms like Blueberry
adopting?

338
00:18:38,420 --> 00:18:40,010
Ralph Estep Jr: Oh, I think

you're going to see a massive

339
00:18:40,070 --> 00:18:42,044
amount of consolidation in the

market.

340
00:18:42,044 --> 00:18:44,700
Actually, I was talking with
another guy, his name is
Randy

341
00:18:44,700 --> 00:18:46,021
Black.
He joins the show sometimes.

342
00:18:46,021 --> 00:18:49,077
I met him in other
circles,
and him and I both feel like

343
00:18:49,077 --> 00:18:50,436
we're going to see a

consolidation.

344
00:18:50,436 --> 00:18:52,996
You might see a consolidation in
fewer hosts.


345
00:18:53,004 --> 00:18:57,000
You may see more hosts adopting
things like Podpage and trying


346
00:18:57,008 --> 00:18:59,493
to bring in this all for one
feeling.

347
00:18:59,493 --> 00:19:02,784
Now, I've got some,
I've got
some concerns about that,

348
00:19:02,784 --> 00:19:06,142
because when you've got
fewer
options, that can make things go

349
00:19:06,142 --> 00:19:08,250
up in price, so that
could be
part of this as well.

350
00:19:08,280 --> 00:19:10,890
But no, Mark, I honestly think

you're going to see more of

351
00:19:11,010 --> 00:19:13,180
this, especially as we move into

video.

352
00:19:13,180 --> 00:19:16,265
I just launched a video
yesterday through HLS with Apple

353
00:19:16,265 --> 00:19:19,577

on all of my shows.
I think there's going to be a

354
00:19:19,577 --> 00:19:23,195
real big
push to try to get
everything on a single platform,

355
00:19:23,195 --> 00:19:26,610
and I think
that Podpage and
Blueberry were brilliant in

356
00:19:26,610 --> 00:19:29,645
doing this, because
you know
the thing is, when you look at a

357
00:19:29,645 --> 00:19:32,676
hosting platform,
they're very
similar, and if you've got

358
00:19:32,676 --> 00:19:36,416
something that just
adds, you
know, a little star to it, I'm

359
00:19:36,416 --> 00:19:38,498
gonna go make that
decision
based on that, so I wouldn't be

360
00:19:38,498 --> 00:19:40,555
surprised to see
some of the
other players, like Captivate,

361
00:19:40,555 --> 00:19:43,927
and some of the other
players
start to do something in that

362
00:19:43,927 --> 00:19:46,883
same vein, because, as
Brendan
says from Podpage, he doesn't

363
00:19:46,883 --> 00:19:49,462
want to be a hosting
company,
he doesn't want to be this, he

364
00:19:49,462 --> 00:19:51,340
doesn't want to be
this.
So, if you do that through

365
00:19:51,430 --> 00:19:54,730
strategic partnerships, I think
everybody benefits from that.

366
00:19:55,480 --> 00:19:58,330
Marc Ronick: I agree with that

last point, and my only concern

367
00:19:58,630 --> 00:20:02,158
is, is if more.
Hosting
platforms do this,

368
00:20:02,158 --> 00:20:05,650
then it feels like everyone's
going to have a
pod page,

369
00:20:05,650 --> 00:20:07,584
right?
Like, it feels like maybe it

370
00:20:07,584 --> 00:20:10,260
waters it down a
little bit,
almost, in my opinion.

371
00:20:10,260 --> 00:20:13,084
And there are some
other
points that I find interesting.

372
00:20:13,084 --> 00:20:16,560
Jodi, in the
YouTube chat,
says that she understands why

373
00:20:16,560 --> 00:20:20,427
that they made
this move, but
having it associated with the

374
00:20:20,427 --> 00:20:24,664
podcast
hosting platform means
that if you change hosts you

375
00:20:24,664 --> 00:20:27,768
potentially
can lose your
website, and so she's

376
00:20:27,768 --> 00:20:30,440
recommending to be careful

about that, and she agrees that

377
00:20:30,530 --> 00:20:32,960
Podpage is great.
She says,
don't get me wrong,

378
00:20:32,960 --> 00:20:36,682
but if you want true autonomy,
she said
she'd probably say

379
00:20:36,682 --> 00:20:40,630
just go get a Podpage account,
and I kind of
agree with that,

380
00:20:41,080 --> 00:20:42,370
Ralph Estep Jr: and that'll be

interesting to see how that

381
00:20:42,430 --> 00:20:44,620
plays out, and I'll reach out to

Dave Jackson and ask him that

382
00:20:44,680 --> 00:20:48,160
question, because the way

Podpage works is it grabs your

383
00:20:48,310 --> 00:20:51,550
RSS feed, and I'm assuming even
with this partnership with

384
00:20:51,640 --> 00:20:53,230
Blueberry, it's going to do

that.

385
00:20:53,230 --> 00:20:56,770
I asked Dave about this on his
show on Saturday, and all he


386
00:20:56,778 --> 00:21:00,115
would say was, now it's almost
instant with this connection, so

387
00:21:00,115 --> 00:21:04,240

I don't see that as being a
big question or a big issue,

388
00:21:04,240 --> 00:21:07,576
Jody,
because your RSS is
still going to feed Podpage, but

389
00:21:07,576 --> 00:21:10,287
it's a
legitimate concern.
Marc Ronick: Fair enough.

390
00:21:10,287 --> 00:21:13,313
And
then I just saw another
great point, or at least a yeah,

391
00:21:13,313 --> 00:21:17,824
a
good point of interest here
is that Dave says, surprised by

392
00:21:17,824 --> 00:21:21,437
this announcement, because Todd
Cochran, who we lost around a


393
00:21:21,445 --> 00:21:24,189
year ago.
At this point, it says Todd

394
00:21:24,189 --> 00:21:27,469
Cochran was so WordPress

focused and even expressed

395
00:21:27,499 --> 00:21:29,675
disdain for Podpage in the past.



396
00:21:29,683 --> 00:21:33,292
Blueberry is on a new path with
Todd gone now.

397
00:21:33,292 --> 00:21:35,779
Rest in peace.

Yeah, that's a really good

398
00:21:35,869 --> 00:21:39,281
point, Dave.
Right, like now,
look, yeah,

399
00:21:39,281 --> 00:21:44,343
you have to, we've lost a leader
in this space, and
a leader at

400
00:21:44,343 --> 00:21:47,589
Blueberry, and you have to make
adjustments, not
that he

401
00:21:47,589 --> 00:21:51,099
didn't like Podpage or the
people there, more so just


402
00:21:51,107 --> 00:21:55,257
that he feels that WordPress was
a better option for us as


403
00:21:55,265 --> 00:21:58,469
podcasters to use.
BC, I know you have something, I

404
00:21:58,469 --> 00:22:02,023
go to you,
and then Matt, I
know you have something as well,

405
00:22:02,023 --> 00:22:04,304
so go ahead,
BC.
BC Babbles: Yeah, my question,


406
00:22:04,312 --> 00:22:06,477
while I've been listening, has
been changing a lot.

407
00:22:06,477 --> 00:22:10,391
I had one,
you're the ones,
but I'm curious as to whether or

408
00:22:10,391 --> 00:22:12,974
not, is this
going to be
something that's best for people

409
00:22:12,974 --> 00:22:17,514
who have
podcasts that are
come on words, words are hard in

410
00:22:17,514 --> 00:22:19,065
the morning.

Oh, wait, hold Marc Ronick: on,

411
00:22:19,065 --> 00:22:22,998
hold Jingle: on, coffee's hot,
brain
is not, mouth says

412
00:22:22,998 --> 00:22:24,910
glory.
And guess I forgot.

413
00:22:24,910 --> 00:22:29,000
Words are hard
in the morning.
Did I say that out loud?

414
00:22:29,899 --> 00:22:32,385
Marc Ronick: Please continue.

BC, BC Babbles: so is this gonna

415
00:22:32,385 --> 00:22:35,370
be
more beneficial for people
who've got podcasts that are


416
00:22:35,378 --> 00:22:39,038
isolated or are not related to
their businesses, whereas would

417
00:22:39,038 --> 00:22:43,627
it be best for those who like
me have a business and a related

418
00:22:43,627 --> 00:22:47,896

show where I just like put the
Wix podcast feature onto a web


419
00:22:47,904 --> 00:22:51,580
page and that's all I need, like
will this be beneficial for one

420
00:22:51,580 --> 00:22:53,530
or the other?
Marc Ronick: Ralph, your


421
00:22:53,538 --> 00:22:54,970
thoughts?
Ralph Estep Jr: I can, I can


422
00:22:54,978 --> 00:22:57,300
jump right in there because I
actually have a business website

423
00:22:57,300 --> 00:22:59,311

and I have four pod page
websites.

424
00:22:59,311 --> 00:23:02,805
I think the two can
live
together, and I think there's

425
00:23:02,805 --> 00:23:04,830
value in that.
I really
like Podpage - it's

426
00:23:04,830 --> 00:23:06,618
going to sound like a commercial
Podpage.


427
00:23:06,626 --> 00:23:10,038
I really like Podpage because it
makes it simple, it brings in


428
00:23:10,046 --> 00:23:13,410
the RSS feed, it populates a
transcript, it does all of that

429
00:23:13,410 --> 00:23:15,804
stuff for you.
So, for the person that doesn't

430
00:23:15,804 --> 00:23:19,528
have a team
or doesn't have a
web designer, I have no interest

431
00:23:19,528 --> 00:23:21,560
in WordPress.

The whole idea just scares me,

432
00:23:21,680 --> 00:23:24,623
because of all the crazy

security flaws in that.

433
00:23:24,623 --> 00:23:27,128
So, honestly, bc, like, you
know,
I'm working right now

434
00:23:27,128 --> 00:23:29,556
with my publicist, we're
actually
building a Ralph

435
00:23:29,556 --> 00:23:31,876
Estep brand page, and we're
gonna take that,
and we're

436
00:23:31,876 --> 00:23:34,786
gonna, we're gonna layer that
amongst the pod page
and

437
00:23:34,786 --> 00:23:37,760
amongst my accounting site.
So, I actually, I still think I

438
00:23:37,760 --> 00:23:40,648
don't think it's a big win for
podcast, because otherwise you


439
00:23:40,656 --> 00:23:43,888
know the thing is, here's what
got to think about the people


440
00:23:43,896 --> 00:23:47,236
who can afford major web web
presences are people who are on

441
00:23:47,236 --> 00:23:50,752
a network, and the network has
a team of people that are

442
00:23:50,752 --> 00:23:53,720
building
those websites.
This gives the person who is

443
00:23:53,720 --> 00:23:58,141
just able to cover
the cost of
hosting a really nice front end,

444
00:23:58,141 --> 00:24:02,064
you know,
display front on the
web, and I think that's a huge

445
00:24:02,064 --> 00:24:04,100
thing.
Marc Ronick: Thank you, Ralph.


446
00:24:04,108 --> 00:24:07,260
Let's check in with Matt, and
then I see Stacy Sherman has


447
00:24:07,268 --> 00:24:10,425
joined us on stage, old friend
of ours, so we'll hear from her

448
00:24:10,425 --> 00:24:11,253
too.
Go ahead, Matt.

449
00:24:11,253 --> 00:24:13,224
Good morning.
Matthew Bliss: Good morning.


450
00:24:13,232 --> 00:24:16,320
Written in the chat as well, my
first comment to something like

451
00:24:16,320 --> 00:24:19,965
this is, good, fast, cheap,
pick two, that you can't have

452
00:24:19,965 --> 00:24:23,642
all
three things usually at
the same time without an amount

453
00:24:23,642 --> 00:24:28,065
of
effort, so without going
into the in poopification of the

454
00:24:28,065 --> 00:24:30,730

internet and consumer
activity, I think you guys have

455
00:24:30,730 --> 00:24:32,684
covered
that adequately.
I think the benefit for

456
00:24:32,684 --> 00:24:36,580
podcasters here we
need to be
real about is that if you don't

457
00:24:36,580 --> 00:24:39,980
have the time or the

knowledge, then this option is

458
00:24:40,070 --> 00:24:42,940
good because it gives you a

website that's easy to change,

459
00:24:43,630 --> 00:24:48,250
but I think every podcaster, no
excuses, should eventually be

460
00:24:48,400 --> 00:24:52,180
graduating from a service like

this and moving on to another

461
00:24:52,210 --> 00:24:56,080
hosting service that gives them
more, more ability to customize

462
00:24:56,170 --> 00:24:59,608
and grow as they go on.
Now, to
that, it sounds like

463
00:24:59,608 --> 00:25:02,100
I'm.
Saying become a web developer,

464
00:25:02,100 --> 00:25:05,055
it
really isn't that
complicated anymore, and there's

465
00:25:05,055 --> 00:25:10,072
a few
podcasts I can recommend
that to talk about SEO in the

466
00:25:10,072 --> 00:25:14,378
modern age
and the AI age,
essentially SEO and search

467
00:25:14,378 --> 00:25:18,054
authority and all
these things
aren't as complicated as we make

468
00:25:18,054 --> 00:25:21,294
them out
to be, but I think
services like Podpage and

469
00:25:21,294 --> 00:25:25,344
Beanly, and services
like that
make it sound like it's the

470
00:25:25,344 --> 00:25:28,160
hardest thing in the
world.
So just know that you can

471
00:25:28,310 --> 00:25:32,390
graduate from this and move on

to a WordPress or a Ghost or

472
00:25:32,450 --> 00:25:34,760
something else that gives you

some more flexibility to grow

473
00:25:34,880 --> 00:25:37,248
your brand.
It doesn't have to
be the only

474
00:25:37,248 --> 00:25:39,885
thing you ever do.
Marc Ronick: Well, I certainly


475
00:25:39,893 --> 00:25:42,268
will agree with you that it
doesn't have to be the only


476
00:25:42,276 --> 00:25:46,420
thing you'll ever do, and I do
feel like Podpage has really


477
00:25:46,428 --> 00:25:50,540
worked hard at being as
customizable as possible, and


478
00:25:50,548 --> 00:25:56,050
they've even added a lot of SEO
features to it as well to really

479
00:25:56,050 --> 00:26:00,127

help you optimize and take
advantage of SEO, so yeah, I


480
00:26:00,135 --> 00:26:05,558
mean, I see both sides of it,
and I guess maybe because I'm so

481
00:26:05,558 --> 00:26:09,080

happy as a Podpage customer
that I'm okay with staying there

482
00:26:09,080 --> 00:26:12,750
for
a while, like I think it's
serving what our needs are, but

483
00:26:12,750 --> 00:26:16,165
yeah, if we at some point
outgrow it, then we'll consider

484
00:26:16,165 --> 00:26:19,191
moving it, but right now I feel
like we're in a good spot, and


485
00:26:19,199 --> 00:26:21,132
it works well.
Ralph Estep Jr: I feel bad now,

486
00:26:21,132 --> 00:26:22,099
Matt.
It seems like I need to

487
00:26:22,159 --> 00:26:23,839
graduate, man.
I thought I had
already

488
00:26:23,839 --> 00:26:25,411
graduated, but that sounds like
I'm..

489
00:26:25,411 --> 00:26:27,469
I'm still in
kindergarten or
something like that.

490
00:26:28,100 --> 00:26:30,140
Matthew Bliss: This is.. this is

precisely what I wanted to

491
00:26:30,230 --> 00:26:33,620
avoid, and I tried to make it as

least direct as possible in

492
00:26:33,740 --> 00:26:36,380
terms of that, because it's very

easy for us up here.

493
00:26:36,380 --> 00:26:37,964
Like, I think about it myself,
you know?


494
00:26:37,972 --> 00:26:39,568
I had a square..
I've had a Squarespace..

495
00:26:39,568 --> 00:26:44,098
I've had a
Squarespace site
for a very long time for my

496
00:26:44,098 --> 00:26:48,262
business, MB pod.com
gradually
been growing over time, but for

497
00:26:48,262 --> 00:26:52,356
rethinking
podcasting I've had
a past page.io/beamly account

498
00:26:52,356 --> 00:26:58,578
that I
used for that, just for
ease of growth, but now because

499
00:26:58,578 --> 00:27:02,995
my
podcast business domain is
where I want all the activity to

500
00:27:02,995 --> 00:27:05,166

happen.
I'm thinking now, okay, I should

501
00:27:05,166 --> 00:27:08,532
probably move on from
podcast
page.io and instead start

502
00:27:08,532 --> 00:27:12,690
integrating my podcast on
my
website, because that's where

503
00:27:12,870 --> 00:27:14,410
the business stuff is going to

happen.

504
00:27:14,410 --> 00:27:17,209
I'd rather not have two paths
that people can walk and
not

505
00:27:17,209 --> 00:27:19,964
be aware of one or the other,
and it's those kinds of
chats

506
00:27:19,964 --> 00:27:24,247
where you start to get to the
point where you go, oh,
okay,

507
00:27:24,247 --> 00:27:28,142
webmasters and SEO firms and AI
optimization, and that's
when

508
00:27:28,142 --> 00:27:33,100
you start seeing quotes like
2500 $3,500 just to redo a


509
00:27:33,108 --> 00:27:36,318
website.
The only reason it costs that

510
00:27:36,318 --> 00:27:39,714
much is because the
expertise
isn't required as much anymore,

511
00:27:39,714 --> 00:27:42,280
and if you do need it
and
don't have the time, you'll

512
00:27:42,340 --> 00:27:44,733
probably have the budget, so it
costs an insane amount of

513
00:27:44,733 --> 00:27:47,743
money, but you don't have to,
it's not
about taking a course

514
00:27:47,743 --> 00:27:50,476
or graduating anything.
For Gabe,
I'm about to share

515
00:27:50,476 --> 00:27:53,684
the link to the podcast that
I've been
listening to for the

516
00:27:53,684 --> 00:27:55,870
last little while, that I think
is excellent
for this.

517
00:27:56,140 --> 00:27:56,676
Marc Ronick: What's it's called?



518
00:27:56,684 --> 00:28:00,147
It is Matthew Bliss: called CEO
effing
what I don't think I

519
00:28:00,147 --> 00:28:04,133
can say they technically
asterisk it in
the title, but

520
00:28:04,133 --> 00:28:09,759
Nikki Pilkington is a decades on
her SEO
experience, and she is

521
00:28:09,759 --> 00:28:14,318
a shill for classic SEO.
She really
hates the AIO and

522
00:28:14,318 --> 00:28:19,371
GIO of things, but she includes
in every single
episode a list

523
00:28:19,371 --> 00:28:23,839
of five to 10 things that you
can do right now
for the

524
00:28:23,839 --> 00:28:27,059
website that you're managing
yourself for SEO, and
anybody

525
00:28:27,059 --> 00:28:30,337
can use them, so I'd highly
recommend having a listen
to

526
00:28:30,337 --> 00:28:33,879
that in the context of it being
a graduating point, but
not

527
00:28:33,879 --> 00:28:37,322
graduating a degree, just to be
able to do Marc Ronick: it.

528
00:28:37,322 --> 00:28:39,097
Cool.
Thank you
for that tip, Matt.

529
00:28:39,097 --> 00:28:40,784
Appreciate it.
And I want to check in with


530
00:28:40,792 --> 00:28:42,298
Stacy, who's been waiting on
stage patiently.

531
00:28:42,298 --> 00:28:43,690
Go ahead,
Stacy.
Good morning.

532
00:28:44,440 --> 00:28:47,650
Stacy Sherman: Good morning.
So
I think it's a both and

533
00:28:47,740 --> 00:28:50,148
scenario.
I believe that if
you're just

534
00:28:50,148 --> 00:28:53,340
starting out and you don't know
what to do, and it's
the

535
00:28:53,340 --> 00:28:56,136
technology that makes you not
take the mic out of the box,


536
00:28:56,144 --> 00:28:58,904
to quote myself, then this is a
great solution.

537
00:28:58,904 --> 00:29:05,394
If you are out
of that phase.
I'm 100% having my podcast

538
00:29:05,394 --> 00:29:11,927
assets all on my own
website,
and for that SEO value, what

539
00:29:11,927 --> 00:29:16,800
I've come to test and learn
is
that ChatGPT and others are

540
00:29:16,980 --> 00:29:20,070
looking for questions and

answers, and then use that to

541
00:29:20,340 --> 00:29:25,150
serve up the recommendations, so

I started to put Q and A on

542
00:29:25,150 --> 00:29:29,456
the landing page of that
episode,
and rather than bring

543
00:29:29,456 --> 00:29:33,350
people to a separate site, it's
bringing
people to mine, and

544
00:29:33,350 --> 00:29:37,949
then they're getting to know me,
and so I
really recommend I'm

545
00:29:37,949 --> 00:29:41,726
in the camp of use your own
website, no
matter what.

546
00:29:41,726 --> 00:29:45,350
After you're at the first
launching and getting


547
00:29:45,358 --> 00:29:48,147
comfortable stage.
Marc Ronick: Very cool.

548
00:29:48,147 --> 00:29:50,364
Thank
you, Stacy.
So, what you're doing then, just

549
00:29:50,364 --> 00:29:54,219
so I'm clear,
and the audience
is clear, you're saying that

550
00:29:54,219 --> 00:29:58,107
your main,
let's call it
business website, also likely

551
00:29:58,107 --> 00:30:01,955
has a tab that says
something.
Like podcast, and then they

552
00:30:01,955 --> 00:30:05,225
click through there.
Stacy Sherman: Yes, and so every

553
00:30:05,225 --> 00:30:08,822

piece of content that
continues to have a compounding

554
00:30:08,822 --> 00:30:14,706
effect
with Q and A section
from that show is getting

555
00:30:14,706 --> 00:30:19,762
rewarded from
the chat
engines, and if you don't, if

556
00:30:19,762 --> 00:30:23,180
you don't do it to
your own
site, you're losing an

557
00:30:23,300 --> 00:30:27,200
opportunity for people to say,

oh, here's other stuff, like I

558
00:30:27,200 --> 00:30:31,370
have a blog, they wouldn't have
interacted with that and shared

559
00:30:31,430 --> 00:30:35,030
it on social media if I didn't

have it there if I was sending

560
00:30:35,090 --> 00:30:38,336
them somewhere else.
So I'm a
big proponent of your

561
00:30:38,336 --> 00:30:40,738
own website.
Marc Ronick: Thank you, Stacey


562
00:30:40,746 --> 00:30:41,939
and Ralph.
You were just putting something

563
00:30:41,939 --> 00:30:43,909
in the chat there.

What did you Ralph Estep Jr:

564
00:30:43,909 --> 00:30:46,290
want to make it
clear?
With Podpage, you use your own

565
00:30:46,290 --> 00:30:49,471
domain if you choose
to, and
all the things that Stacy

566
00:30:49,471 --> 00:30:51,508
mentioned, I do all my own

domains.

567
00:30:51,508 --> 00:30:55,768
My blog is there, I link to all
those things, so I
am getting

568
00:30:55,768 --> 00:30:58,360
the SEO value from those Podpage
websites.

569
00:30:59,229 --> 00:31:02,039
Marc Ronick: Maybe we'll get

Brendan or maybe Dave Jackson

570
00:31:02,189 --> 00:31:06,119
back, so that we can really dig
into advantages, you know, in

571
00:31:06,509 --> 00:31:12,159
maybe, or maybe we find somebody

who is an avid Podpage user,

572
00:31:12,159 --> 00:31:17,335
and I say that because if we
bring
Dave or Brandon from

573
00:31:17,335 --> 00:31:20,401
Podpage, if we bring them in, I
don't know
if we're going to

574
00:31:20,401 --> 00:31:22,963
get the most balanced answer
right, because
they're

575
00:31:22,963 --> 00:31:25,441
obviously going to promote
Podpage, rightfully so.


576
00:31:25,449 --> 00:31:29,116
So, maybe we bring them in,
maybe we bring some others in,


577
00:31:29,124 --> 00:31:31,773
and we have a little open forum
discussing that.

578
00:31:31,773 --> 00:31:33,388
So, I think
maybe that's what
we'll do.

579
00:31:33,388 --> 00:31:34,453
I appreciate everyone's
feedback.


580
00:31:34,461 --> 00:31:37,358
I am, like I said, a big fan of
Podpage.

581
00:31:37,358 --> 00:31:41,277
We're sharing the link
to it,
it's my affiliate link, so if

582
00:31:41,277 --> 00:31:43,539
you click that, that just

means we get a little bit of

583
00:31:43,689 --> 00:31:45,951
extra cash from it.
It doesn't
mean you have to

584
00:31:45,951 --> 00:31:48,893
pay more, it just means we get a
commission
from it.

585
00:31:48,893 --> 00:31:53,379
And as a user of it, I'm very
confident sharing that


586
00:31:53,387 --> 00:32:01,253
affiliate link with you.
Okay, now to satisfy Dr, since

587
00:32:01,253 --> 00:32:04,799
we
totally skipped over our
usual agenda.

588
00:32:06,660 --> 00:32:07,020
D.R.
Fay: Thank you.

589
00:32:07,410 --> 00:32:09,401
Marc Ronick: You're welcome, Dr.

And that's just a great

590
00:32:09,401 --> 00:32:12,153
reminder too, because if you
were
watching on camera, you

591
00:32:12,153 --> 00:32:16,455
could see Dr. was very
distraught when
I skipped it,

592
00:32:16,455 --> 00:32:20,206
and I guarantee you that there
are people in
your audience

593
00:32:20,206 --> 00:32:24,788
that do the same thing when you
break your normal
format, it's

594
00:32:24,788 --> 00:32:28,624
jarring when you're used to it
as a listener,
hearing a show

595
00:32:28,624 --> 00:32:31,901
go a certain way, follow a
certain format, and
then they

596
00:32:31,901 --> 00:32:34,040
break it.
I'm not saying that's bad or

597
00:32:34,040 --> 00:32:37,100
good,
because in some ways I
created that, what we talk about

598
00:32:37,100 --> 00:32:40,595
here
sometimes, that pattern
disrupt, it was where maybe the

599
00:32:40,595 --> 00:32:44,422
listener
was starting to lose
focus, maybe they were focusing

600
00:32:44,422 --> 00:32:47,281
on they
were doing their
laundry and stopped kind of

601
00:32:47,281 --> 00:32:50,372
paying attention
to the show.
Breaking a rhythm can sometimes

602
00:32:50,372 --> 00:32:53,730
reel them back in,
right?
Ralph Estep Jr: And Mark, I also

603
00:32:53,730 --> 00:32:57,225

say, if you missed a live is
Dr. cat was giving her a little

604
00:32:57,225 --> 00:32:59,974
shenanigans this morning too,
as it was climbing up her back


605
00:32:59,982 --> 00:33:02,950
while she was trying to want to
pay attention to us this


606
00:33:02,958 --> 00:33:03,724
morning.
D.R.

607
00:33:03,724 --> 00:33:06,419
Fay: He never does that.
I
don't know what is different

608
00:33:06,449 --> 00:33:09,169
about today.
Yeah, that was
Prozac, and he

609
00:33:09,169 --> 00:33:10,404
was..
Marc Ronick: that's the name of

610
00:33:10,404 --> 00:33:11,470
your cat.
D.R.

611
00:33:11,470 --> 00:33:12,773
Fay: Yes.
Marc Ronick: How did I not know

612
00:33:12,773 --> 00:33:13,897
that?
D.R.

613
00:33:13,897 --> 00:33:16,469
Fay: I have Prozac, Xanax,
and
Ziggy.

614
00:33:17,639 --> 00:33:19,853
Marc Ronick: Ziggy, okay?
I
don't know what medication

615
00:33:19,853 --> 00:33:22,470
that is, but D.R.
Fay: all signees, all


616
00:33:22,478 --> 00:33:23,840
signings.
Marc Ronick: That's so funny.


617
00:33:23,848 --> 00:33:26,086
All right, cool.
All right, let me share some

618
00:33:26,086 --> 00:33:28,550
events with you
around the
world of podcasting.

619
00:33:28,640 --> 00:33:30,920
This should be relatively quick.



620
00:33:30,928 --> 00:33:35,770
First, building a real business
around your content, and this is

621
00:33:35,770 --> 00:33:39,430

hosted by Gordon Firemark.
So, and it's designed for


622
00:33:39,438 --> 00:33:41,880
podcasters, YouTubers, and
creator-driven entrepreneurs,


623
00:33:41,888 --> 00:33:46,432
the live online masterclass
explores how creators can build

624
00:33:46,432 --> 00:33:49,730
sustainable businesses around
their content through audience


625
00:33:49,738 --> 00:33:52,020
ownership, intellectual
property, strategic


626
00:33:52,028 --> 00:33:56,077
monetization, and proper legal
and business structures.


627
00:33:56,085 --> 00:34:00,574
Attendees will learn practical
frameworks for moving beyond


628
00:34:00,582 --> 00:34:04,080
platform-dependent revenue
models and building long term


629
00:34:04,088 --> 00:34:09,565
enterprise value that is a paid
event, but it's just $7 and if


630
00:34:09,572 --> 00:34:14,748
you're interested in that, it
happens may 28 at 10am Pacific


631
00:34:14,755 --> 00:34:18,692
time.
It's a couple hours long, and if

632
00:34:18,692 --> 00:34:21,407
you want more
information,
just go to Make a mogul.com

633
00:34:21,407 --> 00:34:25,463
that's where you'll
find more
about the event.

634
00:34:25,463 --> 00:34:29,120
Also, this is an interesting
one.


635
00:34:29,128 --> 00:34:32,518
Companies orbit, and all right,
hit it, hit it for me.

636
00:34:32,518 --> 00:34:35,125
Ralph, Jingle: coffee's hot,
brain is
not.

637
00:34:35,125 --> 00:34:37,226
Mouth says glory.
Guess I forgot.

638
00:34:37,226 --> 00:34:41,679
Words are hard in the
morning.
Did I say that out loud.

639
00:34:42,730 --> 00:34:46,010
Marc Ronick: Companies Orbit and

Mercury are officially

640
00:34:46,010 --> 00:34:51,543
declaring july 4 Independent
Podcasters
Day, and yes, that

641
00:34:51,543 --> 00:34:56,395
pun is very much intended.
The new annual
event is being

642
00:34:56,395 --> 00:34:59,830
framed as a global celebration
of creators
who built.

643
00:34:59,830 --> 00:35:04,988
Shows their own way outside the
big corporate
podcast machine.

644
00:35:04,988 --> 00:35:08,774
The website Independent
Podcasters day.com
will

645
00:35:08,774 --> 00:35:13,122
feature creator stories, case
studies, and a public roll


646
00:35:13,130 --> 00:35:18,026
call of people and companies
pledging support for independent

647
00:35:18,026 --> 00:35:21,962

podcasting.
Mercury CEO Liam Heffernan says

648
00:35:21,962 --> 00:35:25,130
the goal is to
support,
represent, and empower

649
00:35:25,310 --> 00:35:28,430
independent creators, while

giving the industry a day to

650
00:35:28,520 --> 00:35:32,090
recognize the people doing the

hard, messy, creative work

651
00:35:32,210 --> 00:35:36,110
behind the mic, and honestly,

for indie indie podcasters, this

652
00:35:36,290 --> 00:35:39,380
is a reminder that independent

creators are still the

653
00:35:39,410 --> 00:35:44,380
foundation of this industry, big

networks may get a lot of the

654
00:35:44,470 --> 00:35:47,350
headlines, as we know on days,

especially like today, when we

655
00:35:47,500 --> 00:35:51,310
do the news, but indie

podcasters are where so much of

656
00:35:51,310 --> 00:35:54,430
the experimentation, the

community building, and the real

657
00:35:54,580 --> 00:35:58,063
connections still happen.
So,
again, to learn more about

658
00:35:58,063 --> 00:36:01,224
this, I'm going to go sign up
for it.


659
00:36:01,232 --> 00:36:04,275
Go to Independent Podcasters
day.com Did somebody have a


660
00:36:04,283 --> 00:36:06,413
question or want to say
something?

661
00:36:06,413 --> 00:36:07,945
Was that UBC?
No.


662
00:36:07,953 --> 00:36:10,988
Okay.
Last item to share, as far as

663
00:36:10,988 --> 00:36:14,100
events go around the
industry,
the Empowered Podcasting Three

664
00:36:14,100 --> 00:36:17,250
Conference is
just over three
months away.

665
00:36:17,820 --> 00:36:21,950
When I wrote that down today, I
was like, what, I know, it's

666
00:36:22,070 --> 00:36:24,620
May, and I know the event's

August, but when you start doing

667
00:36:24,620 --> 00:36:28,400
the math, it's like, okay, we

are closer than I thought, and

668
00:36:28,430 --> 00:36:32,120
thankfully we are in a great

position, and I'm excited about

669
00:36:32,210 --> 00:36:33,992
all the things that we're

building for this August.

670
00:36:33,992 --> 00:36:37,760
So, from August 20-first through
the
20-third in Charlotte,

671
00:36:37,760 --> 00:36:40,683
North Carolina, you'll be
surrounded
by creators who

672
00:36:40,683 --> 00:36:44,430
understand the grind of growing
a show,
building an audience,

673
00:36:44,430 --> 00:36:46,645
and figuring out what comes
next.


674
00:36:46,653 --> 00:36:49,765
You'll learn from people doing
the work, making real


675
00:36:49,773 --> 00:36:53,980
connections, and leave with the
ideas that you can actually use.

676
00:36:53,980 --> 00:36:56,170


If you're ready to grow your

677
00:36:56,230 --> 00:36:59,260
podcast, or even start a

podcast, and find your people,

678
00:36:59,500 --> 00:37:02,670
join us at Empowered Podcasting,

go to Empowered podcasting.com

679
00:37:08,940 --> 00:37:10,725
All right, some news bites for

you.

680
00:37:10,725 --> 00:37:13,710
Dr, did you have something?
You just came off mic.

681
00:37:14,730 --> 00:37:16,270
D.R.
Fay: I was supposed to read


682
00:37:16,278 --> 00:37:18,552
the first little, okay, never
Marc Ronick: got it.

683
00:37:18,552 --> 00:37:20,613
You got it.

Take it away, Dr. Again.

684
00:37:20,613 --> 00:37:22,045
Mark's a little distracted this
morning.

685
00:37:22,045 --> 00:37:25,020
Hi, I D.R.
Fay: see my name.

686
00:37:25,020 --> 00:37:28,820
Okay, so
Paramount's big
podcast plan has entered the

687
00:37:28,820 --> 00:37:31,100
chat.
Paramount is
reportedly

688
00:37:31,100 --> 00:37:35,375
exploring a bigger podcast
strategy with talks
involving

689
00:37:35,375 --> 00:37:39,475
Katie Miller, the Paragon
Collective, Jubilee
Media, and

690
00:37:39,475 --> 00:37:43,417
other possible partners.
The bigger move
appears to be

691
00:37:43,417 --> 00:37:47,719
less about let's make a few
shows and more about


692
00:37:47,727 --> 00:37:50,420
distribution, monetization, and
video-first podcasting.


693
00:37:50,428 --> 00:37:55,735
Paramount already has podcasts
tied to brands like news,


694
00:37:55,743 --> 00:37:59,075
sports, lifestyle, and
entertainment, but now it seems

695
00:37:59,075 --> 00:38:03,638
to be eyeing podcasts in
another way to keep audiences

696
00:38:03,638 --> 00:38:07,854
inside its
content machine,
because apparently owning a TV,

697
00:38:07,854 --> 00:38:13,544
owning
TV, film, streaming,
and Pluto still leaves room for

698
00:38:13,544 --> 00:38:17,922
another
tab open on their
browser, so some of the

699
00:38:17,922 --> 00:38:20,527
highlights are
Paramount,
maybe shifting from simply

700
00:38:20,527 --> 00:38:23,969
producing podcasts to
building
a larger podcast business.

701
00:38:23,969 --> 00:38:28,250
Video podcasts appear
to be a
major focus of strategy.

702
00:38:28,430 --> 00:38:30,575
Well, thank you, mr.
Obvious.


703
00:38:30,583 --> 00:38:35,318
Right, the company is reportedly
looking at outside talent and


704
00:38:35,326 --> 00:38:39,356
podcast networks, not just
internal franchise shows, and


705
00:38:39,364 --> 00:38:43,309
the move follows a broader
streamer tent trend.

706
00:38:43,309 --> 00:38:45,666
Where's the
heart of the
morning?

707
00:38:45,666 --> 00:38:50,268
The move follows a broader
streamer trend
of using

708
00:38:50,268 --> 00:38:55,470
podcasts to extend IP, build
audience habits, and
create

709
00:38:55,470 --> 00:38:58,462
more monetization paths.
Ralph Estep Jr: Thank you, Dr.


710
00:38:58,470 --> 00:39:02,125
We will not hit the jingle again
for you, because we've hit it


711
00:39:02,133 --> 00:39:04,938
multiple times this morning.
I think we've made it clear that

712
00:39:04,938 --> 00:39:08,210

words are hard in the morning,
and we're gonna go to Ralph with

713
00:39:08,210 --> 00:39:10,884

our next story about Spotify
making a major move.

714
00:39:10,884 --> 00:39:14,700
Yeah,
Spotify is making a
major move that could be a big

715
00:39:14,700 --> 00:39:17,878
win for
video podcasters.
Spotify announced that it plans

716
00:39:17,878 --> 00:39:21,676
to
support Apple's HLS video
podcast technology, which means

717
00:39:21,676 --> 00:39:25,230
that creators using Spotify for
creators and megaphone will


718
00:39:25,238 --> 00:39:28,656
eventually be able to distribute
video podcasts across both


719
00:39:28,664 --> 00:39:32,362
Spotify and Apple Podcasts
without changing their existing

720
00:39:32,362 --> 00:39:36,070
setup, and that's important,
because right now video podcasts

721
00:39:36,070 --> 00:39:39,539

can get complicated fast.
Creators may have to manage


722
00:39:39,547 --> 00:39:41,356
multiple uploads, different
platforms, different


723
00:39:41,364 --> 00:39:43,630
monetization tools, and
different audience strategies,


724
00:39:43,638 --> 00:39:46,510
just to make sure their content
reaches everyone.

725
00:39:46,510 --> 00:39:49,450
But this move
helps simplify
that process.

726
00:39:49,450 --> 00:39:52,664
It really means a creator can
focus
more on making the show

727
00:39:52,664 --> 00:39:55,816
and less on rebuilding their
workflow for
every platform

728
00:39:55,816 --> 00:39:59,620
that saves time, and if it saves
time, it saves
money and a

729
00:39:59,620 --> 00:40:01,284
reduced.
Uses the technical friction that

730
00:40:01,284 --> 00:40:03,714
often
keeps smaller creators
from expanding into video.

731
00:40:03,714 --> 00:40:06,183
Now, the
other big piece here
is exposure.

732
00:40:06,183 --> 00:40:10,320
Spotify and Apple
Podcasts are
two of the biggest platforms in

733
00:40:10,320 --> 00:40:13,614
podcasting, so when
creators
can reach audiences across both

734
00:40:13,614 --> 00:40:15,955
of those without
having to
completely change how they

735
00:40:15,955 --> 00:40:18,540
publish, that gives their

shows a much better chance to be

736
00:40:18,660 --> 00:40:21,485
discovered.
More platforms means
more

737
00:40:21,485 --> 00:40:24,566
visibility, more visibility
means more opportunities to


738
00:40:24,574 --> 00:40:27,805
grow, and Spotify also says it
plans to support monetization


739
00:40:27,813 --> 00:40:30,980
for video content on Apple
Podcasts, so creators don't have

740
00:40:30,980 --> 00:40:34,200

to choose between reaching a
bigger audience and protecting


741
00:40:34,208 --> 00:40:36,744
their revenue, that is business
value.

742
00:40:36,744 --> 00:40:39,170
It's not just about

technology, it's about giving

743
00:40:39,260 --> 00:40:42,880
creators more control, more

reach and more ways to earn from

744
00:40:43,120 --> 00:40:45,015
the content they're already

producing.

745
00:40:45,015 --> 00:40:47,797
Now, Spotify adopting Apple's
video podcasting
technology

746
00:40:47,797 --> 00:40:51,190
can make video podcasting
easier, make it more


747
00:40:51,198 --> 00:40:54,340
affordable, and more scalable
for creators, helps you reach


748
00:40:54,348 --> 00:40:57,340
more people, save money on
duplicated workflows, and build

749
00:40:57,340 --> 00:41:00,108
stronger shows across the
platforms where audiences


750
00:41:00,116 --> 00:41:03,702
already are so, if you're a
creator trying to grow in a


751
00:41:03,710 --> 00:41:06,664
video-first podcast world, this
is a smart move, and it's a


752
00:41:06,672 --> 00:41:08,920
valuable one.
Marc Ronick: Yeah, Spotify


753
00:41:08,928 --> 00:41:10,420
finally getting on board with
that.

754
00:41:10,420 --> 00:41:13,456
We knew all the other
players
would, and I don't think any of

755
00:41:13,456 --> 00:41:17,730
us are surprised by it,

because you know, eventually I

756
00:41:17,970 --> 00:41:21,949
believe Spotify had to play nice

here and work with Apple too

757
00:41:21,949 --> 00:41:25,645
as a podcast hosting platform as

well, I think if they didn't,

758
00:41:25,645 --> 00:41:28,721
it would probably hurt them in
the
long run, Ralph Estep Jr:

759
00:41:28,721 --> 00:41:29,540
and I'll throw
something else
out there.

760
00:41:29,630 --> 00:41:32,630
Yesterday, because I experienced

this personally, Captivate is

761
00:41:32,690 --> 00:41:35,300
now also, if you're on

Captivate, it's supporting

762
00:41:35,480 --> 00:41:38,630
alternative enclosure now since
I started releasing video

763
00:41:38,720 --> 00:41:41,158
yesterday.
Now, if you have
video, and

764
00:41:41,158 --> 00:41:44,548
some of the players have video
on the alternate
enclosure.

765
00:41:44,548 --> 00:41:47,060
You can publish this to
captivate, and it goes right


766
00:41:47,068 --> 00:41:48,766
to that.
So, that's another great, Marc

767
00:41:48,766 --> 00:41:51,115
Ronick: okay?
So, that's
similar to what

768
00:41:51,115 --> 00:41:53,002
True Fans does, Ralph Estep Jr:
correct?

769
00:41:53,002 --> 00:41:56,310
Yes,
exactly right.
So, if your podcast app supports

770
00:41:56,310 --> 00:42:00,290
the
alternative enclosure,
then you can put that video out

771
00:42:00,290 --> 00:42:03,164
there,
and if it'll give it's
great, because then you can

772
00:42:03,164 --> 00:42:05,667
choose
between audio and
video, and I think that's where

773
00:42:05,667 --> 00:42:06,780
we're moving.

Mark, and I've had some

774
00:42:06,840 --> 00:42:09,090
conversations about this.
I just
think you're going to

775
00:42:09,090 --> 00:42:12,226
see a lot more of that happening
over the
next few weeks as

776
00:42:12,226 --> 00:42:14,910
these hosting companies realize
that they're
going to have to

777
00:42:14,910 --> 00:42:17,130
support it, whether they be
grudgingly do it
or not.

778
00:42:18,000 --> 00:42:20,720
Marc Ronick: Yeah, I think we

will see more hosting platforms

779
00:42:20,810 --> 00:42:24,410
doing those kinds of things, and

certainly embracing video, and

780
00:42:24,500 --> 00:42:27,470
where Ralph and I kind of butt

heads a little bit is, I think

781
00:42:27,560 --> 00:42:30,170
Ralph really believes that this
is the beginning of the

782
00:42:30,350 --> 00:42:33,590
revolution for video, and that

he thinks that it's just going

783
00:42:33,590 --> 00:42:37,457
to become standard for all of us

to be doing video.

784
00:42:37,457 --> 00:42:40,370
I don't fully agree with that
one yet.

785
00:42:40,370 --> 00:42:43,251
Maybe Ralph Estep Jr: I will say
this,
and Elsie kind of

786
00:42:43,251 --> 00:42:44,650
championed what I said this
morning, too.


787
00:42:44,658 --> 00:42:47,248
She said she really feels like
that's kind of where we're going

788
00:42:47,248 --> 00:42:49,930

to, because it gives you the
option, you know, if you're, if

789
00:42:49,930 --> 00:42:52,556
you're the way she explained it
was, you can be watching this as

790
00:42:52,556 --> 00:42:55,624

you want to watch the podcast,
then you may go for a run, you


791
00:42:55,632 --> 00:42:58,048
click on the audio only, so
that's kind of my whole point.


792
00:42:58,056 --> 00:43:00,598
And Mark and I don't really
disagree about it, we just have

793
00:43:00,598 --> 00:43:03,132
a different philosophy on where
we think this is going, which is

794
00:43:03,132 --> 00:43:06,467

a very healthy place to be.
Marc Ronick: So, I want to ask


795
00:43:06,475 --> 00:43:10,660
everybody here, whether you're
in the chat or on the virtual


796
00:43:10,668 --> 00:43:14,328
stage, if, since Spotify and
Apple are making video


797
00:43:14,336 --> 00:43:17,520
podcasting distribution, I'll
say, quote unquote, easier, does

798
00:43:17,520 --> 00:43:21,972

that make video feel more
realistic for us as indie and


799
00:43:21,980 --> 00:43:26,178
DIY podcasters, or are we still
feeling like the production's


800
00:43:26,186 --> 00:43:30,116
still the bigger barrier?
Is this encouraging you, or are

801
00:43:30,116 --> 00:43:33,902
you
just feeling still like,
stop pushing video on me?

802
00:43:33,902 --> 00:43:35,717
I'm
curious, what people
think.

803
00:43:35,717 --> 00:43:38,663
And while I'm waiting for
somebody
to answer that

804
00:43:38,663 --> 00:43:42,710
question, I did see in the chat
from Jody, when
we were

805
00:43:42,710 --> 00:43:45,664
talking about Independent
Podcasters Day being
on july

806
00:43:45,664 --> 00:43:49,488
4, well, we said yesterday that
Jody's from
Canada, so she's

807
00:43:49,488 --> 00:43:51,766
wondering, wait, if this is a
global thing,
why are we

808
00:43:51,766 --> 00:43:55,460
saying it's on july 4?
Just go with it, Jody,
because

809
00:43:55,460 --> 00:43:59,950
look, it's all they're saying is
yes, they are
adopting,

810
00:43:59,950 --> 00:44:03,360
adopting Independence Day from
America, but they're
making

811
00:44:03,360 --> 00:44:05,220
this an international podcaster
thing.

812
00:44:05,220 --> 00:44:09,462
They're just
using the same
day, so you don't have to be

813
00:44:09,462 --> 00:44:11,946
American to
participate in
this show.

814
00:44:11,946 --> 00:44:15,312
But that's a really great point.
And
what does Dave say here in

815
00:44:15,312 --> 00:44:17,890
the chat?
Dave, at this video for
me, is

816
00:44:17,890 --> 00:44:19,966
a lot of feathers, not much
chicken.

817
00:44:19,966 --> 00:44:21,802
I'm kind of with
you there,
Dave.

818
00:44:21,802 --> 00:44:25,445
In the just in the sense, and
I've, I've
alluded to this

819
00:44:25,445 --> 00:44:29,450
before, I feel like these
platforms are
embracing video

820
00:44:29,450 --> 00:44:35,300
before we really know if that's
what podcast
audiences want,

821
00:44:35,300 --> 00:44:38,312
because look, the statistics
even show, and
we, we've

822
00:44:38,312 --> 00:44:41,505
talked about this too, the
statistics show that even


823
00:44:41,513 --> 00:44:44,875
people who are consuming
podcasts only on YouTube, the


824
00:44:44,883 --> 00:44:48,274
majority of them are actually
listening, they're not watching,

825
00:44:48,274 --> 00:44:52,462

that's what the stats have
said from multiple credible

826
00:44:52,462 --> 00:44:55,660
sources.

So I'm just wondering, this

827
00:44:55,840 --> 00:44:59,847
could be a big flop too, I can't

say big flop because.

828
00:44:59,847 --> 00:45:02,094
People embrace it.
The bigger
companies, the

829
00:45:02,094 --> 00:45:04,515
bigger podcasts are going to use
it, but I don't
think I think

830
00:45:04,515 --> 00:45:07,748
it's going to be a flop among
independent and DIY


831
00:45:07,756 --> 00:45:10,044
podcasters.
I really think Ralph Estep Jr:

832
00:45:10,044 --> 00:45:12,356
that's, I think
that's fair,
Mark, but I think it's going to

833
00:45:12,356 --> 00:45:15,669
give you the
option, as the
podcast consumer, you'll be able

834
00:45:15,669 --> 00:45:18,578
to flip a switch,
video,
audio, and I just think that the

835
00:45:18,578 --> 00:45:21,429
idea of being able to
have the
option is why I think there

836
00:45:21,429 --> 00:45:23,030
might be some, some
traction
to this.

837
00:45:23,870 --> 00:45:24,770
Marc Ronick: Okay, fair enough.


838
00:45:24,778 --> 00:45:26,810
And Junaid wants to chime in.
Good morning, Junaid.

839
00:45:27,530 --> 00:45:29,906
Junaid: Morning, everyone.
This
has been a fun

840
00:45:29,906 --> 00:45:32,798
conversation, for sure.
And you're right, there
is,

841
00:45:32,798 --> 00:45:37,616
there's a lot of push behind
video, is because not here's the

842
00:45:37,616 --> 00:45:41,558

thing, guys, these companies,
they don't care about what the


843
00:45:41,566 --> 00:45:45,022
audience wants, not one bit,
because if they did, we would


844
00:45:45,030 --> 00:45:46,894
have better solutions, we would
have better analytics.

845
00:45:46,894 --> 00:45:50,935
What they
care about is money
in their pockets, and that money

846
00:45:50,935 --> 00:45:53,658

specifically is coming from
the advertisers.

847
00:45:53,658 --> 00:45:58,042
The entire Google
YouTube
business has been running on

848
00:45:58,042 --> 00:46:03,483
advertisement since
day one.
Google, YouTube, sorry, Apple,

849
00:46:03,483 --> 00:46:06,830
and Spotify want to get
in on
that, some of that fun, and

850
00:46:06,830 --> 00:46:10,446
that's why everybody's
pushing
to video, because video ads pay

851
00:46:10,446 --> 00:46:14,780
a lot more than audio
ads, and
that's why we're seeing this

852
00:46:14,780 --> 00:46:15,360
ship.
Thanks.

853
00:46:15,840 --> 00:46:17,485
Marc Ronick: Yeah, I'm with you
there.

854
00:46:17,485 --> 00:46:20,748
Yeah, I think, and if anything,
I think that these
platforms,

855
00:46:20,748 --> 00:46:23,840
the people that they are
catering to aren't the


856
00:46:23,848 --> 00:46:27,155
audiences, you're right.
I think it's more to the content

857
00:46:27,155 --> 00:46:30,728

creator, and catering isn't
even the best word, but I think

858
00:46:30,728 --> 00:46:32,113
those
are really their
customers.

859
00:46:32,113 --> 00:46:34,880
I think, because we're the ones
that are paying for their

860
00:46:35,000 --> 00:46:38,130
services, and I think, yeah, to
your point, this could just be

861
00:46:38,130 --> 00:46:41,860
a part of a money grab, right?

They just want to make it more

862
00:46:41,890 --> 00:46:44,890
expensive, so that they can make

more money off of us content

863
00:46:44,920 --> 00:46:47,182
creators.
That's that's a theory
worth

864
00:46:47,182 --> 00:46:49,324
exploring.
I'm not necessarily dying on

865
00:46:49,324 --> 00:46:53,070
that hill
just yet, but it is
something that I think about for

866
00:46:53,070 --> 00:46:54,730
sure.

Let's see, and we've got a few

867
00:46:54,820 --> 00:46:58,546
people in the chats here.
Jody
says it is an extra

868
00:46:58,546 --> 00:47:01,595
expense as I pay someone for
producing it.


869
00:47:01,603 --> 00:47:05,705
It's a different audience.
The video is different from the

870
00:47:05,705 --> 00:47:09,192
audio only version I put out.
Okay, interesting.

871
00:47:09,192 --> 00:47:12,696
And Gabe says
so.
Someone who came from a video

872
00:47:12,696 --> 00:47:17,570
and live streaming
background,
I have come to enjoy the audio

873
00:47:17,570 --> 00:47:21,260
aspect more, but video
is
becoming more the path for

874
00:47:21,350 --> 00:47:25,850
podcasts, I hate it, but the

writing is on the wall, but

875
00:47:25,880 --> 00:47:28,730
again, it's who's right, who's

putting that writing on the

876
00:47:28,760 --> 00:47:32,630
wall, who's telling us that it's

important, and is it really

877
00:47:32,990 --> 00:47:35,565
important?
I'm look, I'm, I put
out

878
00:47:35,565 --> 00:47:39,905
video, right, this is on video,
and we let it live, and
we

879
00:47:39,905 --> 00:47:42,664
promote the video, we put look
every.

880
00:47:42,664 --> 00:47:46,282
If you go to
Podcasting
Morning show.com and you look at

881
00:47:46,282 --> 00:47:49,290
one of our recent
episodes,
you go to one of the episode

882
00:47:49,290 --> 00:47:51,733
pages.
You have two
options: you can

883
00:47:51,733 --> 00:47:55,882
listen to the produced edited
audio, or you
can watch the

884
00:47:55,882 --> 00:47:59,986
live stream as it was recorded.
We don't edit it,
we don't

885
00:47:59,986 --> 00:48:02,458
touch it.
But yeah, I've embraced video

886
00:48:02,458 --> 00:48:05,908
because I
want those people
who prefer to consume their

887
00:48:05,908 --> 00:48:09,540
content visually.

I want to serve them, but I

888
00:48:09,690 --> 00:48:12,630
still consider this show an

audio-first podcast.

889
00:48:13,260 --> 00:48:15,094
D.R.
Fay: You know what scares
me

890
00:48:15,094 --> 00:48:19,281
is that because the discussion
before was, you know,
these

891
00:48:19,281 --> 00:48:23,136
people, these companies are
telling us that this is the


892
00:48:23,144 --> 00:48:26,990
next big thing, that this is
that they're hopping in on it,


893
00:48:26,998 --> 00:48:30,518
and it's like they're telling us
that we're going to like, we're,

894
00:48:30,518 --> 00:48:32,514

you're going to like it, damn
it.

895
00:48:32,514 --> 00:48:36,770
You know, it's like a feel a

little bit of like a sheep that

896
00:48:36,920 --> 00:48:39,620
follows, you know.
I don't want
to feel that way.

897
00:48:40,910 --> 00:48:43,540
Marc Ronick: Yes, I definitely,
yeah, it's like you feel some

898
00:48:43,600 --> 00:48:46,171
resistance, D.R.
Fay: yeah, Marc Ronick: yeah,

899
00:48:46,171 --> 00:48:48,565
because it's
kind of like I
don't want you to tell me what

900
00:48:48,565 --> 00:48:52,090
to do, I exactly, I
know what
my audience, how they consume my

901
00:48:52,090 --> 00:48:55,510
content, and it's not
video,
so stop telling me to post

902
00:48:55,510 --> 00:48:57,649
video, D.R.
Fay: exactly, Marc Ronick: I get

903
00:48:57,649 --> 00:48:59,680
it, I get D.R.
Fay: it, stupid heads,
okay,

904
00:49:01,420 --> 00:49:02,808
Marc Ronick: did anyone?
Oh,
there, Jonathan.

905
00:49:02,808 --> 00:49:05,034
I saw you put something in the
chat, that's
what I wanted to

906
00:49:05,034 --> 00:49:06,538
get to.
Would you mind sharing what

907
00:49:06,538 --> 00:49:08,550
you're
sharing here?
Because I'm curious about

908
00:49:09,210 --> 00:49:10,629
Jonathan Howard: it.
I was just
saying, I have

909
00:49:10,629 --> 00:49:12,390
video for every one of my
podcasts.

910
00:49:12,390 --> 00:49:15,750
I use it to
promote on
Instagram and stuff like that.

911
00:49:15,750 --> 00:49:19,822
I've yet to post a
video on on
YouTube, because with previous

912
00:49:19,822 --> 00:49:24,506
podcasts we did
post on
YouTube, and honestly, we got a

913
00:49:24,506 --> 00:49:29,030
download, two
downloads, so it
didn't make sense for me to

914
00:49:29,030 --> 00:49:33,070
worry about
making sure the
video was perfect, and I needed

915
00:49:33,070 --> 00:49:36,170
to have,
you know, covers for
it, and all that stuff.

916
00:49:36,170 --> 00:49:39,684
It just didn't make
sense, and
you know, I think it's two

917
00:49:39,684 --> 00:49:42,956
different audiences,
and right
now I'm not worried about that

918
00:49:42,956 --> 00:49:45,270
video audience.
Marc Ronick: Yeah, I think


919
00:49:45,278 --> 00:49:46,480
that's totally fair.
I hear you.

920
00:49:46,480 --> 00:49:48,850
If we weren't doing live

streaming, I probably wouldn't

921
00:49:48,880 --> 00:49:51,910
have a lot of video up either,

other than maybe like how you're

922
00:49:52,090 --> 00:49:54,960
using it to promote the show

itself.

923
00:49:54,960 --> 00:49:57,220
But Mark, Ralph Estep Jr: I also
want to
interject something

924
00:49:57,220 --> 00:49:59,405
here.
I don't think you need to


925
00:49:59,413 --> 00:50:02,078
overproduce the.
Video, either to be effective, I

926
00:50:02,078 --> 00:50:04,635
think
that's..
I actually think there's a place

927
00:50:04,635 --> 00:50:08,190
for
underproduced video right
now, people seeing the real you.

928
00:50:08,190 --> 00:50:11,266
I
think there's value there.
Now, I could be totally wrong on

929
00:50:11,266 --> 00:50:13,378

that, but I think there is
value there, and the

930
00:50:13,378 --> 00:50:15,984
discoverability,
like Billy
put in the chat, the video

931
00:50:15,984 --> 00:50:18,810
discoverability is so much

better than the audio

932
00:50:18,870 --> 00:50:20,437
discoverability.
I have to agree
with them

933
00:50:20,437 --> 00:50:23,394
there, Marc Ronick: yeah.
And
statistically, I agree as

934
00:50:23,394 --> 00:50:25,805
well.
What I see in the numbers, I


935
00:50:25,813 --> 00:50:28,062
agree.
What I've experienced is not the

936
00:50:28,062 --> 00:50:30,425
case.
I don't think that
we get a

937
00:50:30,425 --> 00:50:33,868
lot of discovery through video,
just looking at
the numbers,

938
00:50:33,868 --> 00:50:37,778
just looking at the views versus
the downloads,
which I know we

939
00:50:37,778 --> 00:50:41,314
say, like, don't make that your
big focus, but
let's just

940
00:50:41,314 --> 00:50:44,964
compare these numbers here, and
my numbers from video
from the

941
00:50:44,964 --> 00:50:49,434
live stream are a lot lower live
stream and archived
than the

942
00:50:49,434 --> 00:50:51,928
than the audio version,
significantly.

943
00:50:51,928 --> 00:50:56,678
It's probably
like a, like a
quarter or less that are coming

944
00:50:56,678 --> 00:51:00,700
through video,
but you know
this, this then gets into a

945
00:51:00,700 --> 00:51:04,560
discussion of
strategy, right?
Like, if we know statistically

946
00:51:04,560 --> 00:51:09,534
that video is
great for
discovery, then maybe we want to

947
00:51:09,534 --> 00:51:12,712
invest in getting
more people
to find us via video.

948
00:51:12,712 --> 00:51:15,630
Find us on YouTube, if
that's
your platform of choice.

949
00:51:15,720 --> 00:51:19,920
Find us on Spotify, investing

some advertising, or investing

950
00:51:20,010 --> 00:51:24,170
some time in a campaign that

will attract more people to the

951
00:51:24,290 --> 00:51:26,684
video version, something to

think about too.

952
00:51:26,684 --> 00:51:30,632
Billy wants to come up on stage.
Let's bring
him up.

953
00:51:30,632 --> 00:51:33,880
Billy, go ahead.
Billy, Billy: hey, what's up,

954
00:51:33,880 --> 00:51:35,600
Mark?

Well, I was gonna say, for you,

955
00:51:36,350 --> 00:51:41,380
live streaming and posting the

video is way too different

956
00:51:41,380 --> 00:51:45,598
experiences, so if you're not
seeing those
views, maybe try

957
00:51:45,598 --> 00:51:49,882
to post the video, like actually
post it on
your channel.

958
00:51:49,882 --> 00:51:54,999
I know the videos that I post
get way more
traction than the

959
00:51:54,999 --> 00:51:59,370
videos that I just live stream.
Marc Ronick: Yeah, yeah, that


960
00:51:59,378 --> 00:52:03,350
makes sense.
I, and I will say that those

961
00:52:03,350 --> 00:52:07,318
videos, the live
videos, have
been slowly increasing over

962
00:52:07,318 --> 00:52:10,310
time.
We used to
just get a handful

963
00:52:10,310 --> 00:52:13,689
of views, and I'm talking more
after the live
stream is over,

964
00:52:13,689 --> 00:52:15,995
and it just stays on my YouTube
page.

965
00:52:15,995 --> 00:52:20,580
We
were, for the longest time,
just getting maybe a handful of

966
00:52:20,580 --> 00:52:25,038
listens, total, and now we're
in the double digits, right.

967
00:52:25,038 --> 00:52:29,785
We're
on average now getting
2030 or so views per video, so

968
00:52:29,785 --> 00:52:31,706
it is
something's happening
there.

969
00:52:31,706 --> 00:52:36,260
And I think maybe that has to do

with putting the live video on

970
00:52:36,440 --> 00:52:38,528
the episode page on our website.



971
00:52:38,536 --> 00:52:43,049
I think that might be helping,
because I do also see that a lot

972
00:52:43,049 --> 00:52:46,388

of our audience does come to
our website to consume our

973
00:52:46,388 --> 00:52:49,141
content,
or at least start
there, because that's just what

974
00:52:49,141 --> 00:52:52,120
the numbers are
telling me,
that a lot of our stuff is

975
00:52:52,120 --> 00:52:55,300
consumed through the
website.
All right, Dan is on stage as

976
00:52:55,300 --> 00:52:56,020
well.
Dan, good
morning.

977
00:52:56,020 --> 00:52:58,630
What did you want to add?
Dan: Hey, good morning, can you

978
00:52:58,630 --> 00:53:00,240
guys hear me?
It's the first time, Marc

979
00:53:00,240 --> 00:53:01,435
Ronick: yeah, first time on

stage.

980
00:53:01,435 --> 00:53:02,760
Yeah, thank you for being up
here.

981
00:53:03,540 --> 00:53:06,495
Dan: Yeah, cool, man.
So, in the
chat a couple

982
00:53:06,495 --> 00:53:10,446
seconds ago, Billy said, like,
you know, video is
better for

983
00:53:10,446 --> 00:53:12,774
discoverability, and they're two
separate audiences,
and I

984
00:53:12,774 --> 00:53:17,120
totally agree with that.
But here's the thing about those

985
00:53:17,120 --> 00:53:22,364

two types of audiences.
Video, how do I say, so it's the

986
00:53:22,364 --> 00:53:24,117

psychology in their brain,
right?

987
00:53:24,117 --> 00:53:30,320
Like, it seems to me that

audio first is more long form,

988
00:53:31,130 --> 00:53:34,106
and video first is just how our
brains are wired.

989
00:53:34,106 --> 00:53:37,628
It's the TikTok, the Instagram.
Here we
have 10 seconds, or

990
00:53:37,628 --> 00:53:40,130
however long we need to make our
thing.

991
00:53:40,130 --> 00:53:43,492
So it
happens that kind of
explains why your numbers mark

992
00:53:43,492 --> 00:53:47,770
are
growing really slow on
video, and but I'm sure that

993
00:53:47,770 --> 00:53:51,409
you're
you're picking up more
and more audio listeners every

994
00:53:51,409 --> 00:53:53,320
day.

That's what happens with both of

995
00:53:53,350 --> 00:53:58,630
my shows, and here's why.
Audio
gives people the time to

996
00:53:58,780 --> 00:54:02,250
actually listen to a show,

understand the key players,

997
00:54:02,400 --> 00:54:07,037
understand what happens, and it
turns into this like thing

998
00:54:07,037 --> 00:54:09,616
where there it's a personal

connection, right.

999
00:54:09,616 --> 00:54:12,830
We've all talked about that, or
you guys
have talked about it

1000
00:54:12,830 --> 00:54:15,360
many times.
It's a really podcasting is a


1001
00:54:15,368 --> 00:54:19,485
really personal audio.
Podcasting is a really personal

1002
00:54:19,485 --> 00:54:23,414
experience, whereas video is
like the discoverability thing,

1003
00:54:23,414 --> 00:54:27,495
like on TikTok or YouTube, or
whatever, it's all about, oh,


1004
00:54:27,503 --> 00:54:31,550
there's that guy who wears the
blue hat, yeah, he's funny, oh,

1005
00:54:31,550 --> 00:54:35,330
there's the girl who makes
funny recipes, oh, I know this

1006
00:54:35,330 --> 00:54:39,648
guy,
he's that bro who talks
about movies with his buddies,

1007
00:54:39,648 --> 00:54:43,081
right,
I have no idea who
these people are.

1008
00:54:43,081 --> 00:54:45,950
I don't know their names.
I
just know, oh, there's the

1009
00:54:45,950 --> 00:54:48,772
cute girl who wears red and
dances.


1010
00:54:48,780 --> 00:54:52,086
No, that's helping.
No one's gonna come back, you

1011
00:54:52,086 --> 00:54:54,074
know.
For
example, I have a pod.

1012
00:54:54,074 --> 00:54:56,920
One of our podcasts is called
Band
Camp.

1013
00:54:56,920 --> 00:54:59,982
It's a comedy podcast where we
read band books out
loud.

1014
00:54:59,982 --> 00:55:02,815
To try to figure out why they
were banned in the first


1015
00:55:02,823 --> 00:55:04,374
place.
We're starting our 11th season

1016
00:55:04,374 --> 00:55:08,682
next two weeks from now,
and
when I go on our social media,

1017
00:55:08,682 --> 00:55:12,030
people will actually say,

"Yay, it's Band Camp Tuesday,

1018
00:55:12,570 --> 00:55:15,960
like they actually know they're
expecting that we're part of

1019
00:55:15,990 --> 00:55:18,960
their life, and that's because

we do long form.

1020
00:55:18,960 --> 00:55:23,288
I think it's because we do long
form, we let
the show breathe,

1021
00:55:23,288 --> 00:55:27,548
we have our own personalities,
we're on on
the short, like I

1022
00:55:27,548 --> 00:55:32,492
guarantee nobody is going on the
girl in
the red dress who

1023
00:55:32,492 --> 00:55:36,308
makes recipes, though, who knows
who she is,
like you know what

1024
00:55:36,308 --> 00:55:39,779
I mean, like you don't get to
know the
people, and one more

1025
00:55:39,779 --> 00:55:43,380
thing before I stop, sure, Marc
Ronick: sure, Dan: you mentioned

1026
00:55:43,380 --> 00:55:46,702
that you do
this, I think,
Mark, and this is something I've

1027
00:55:46,702 --> 00:55:50,880
done for the last
about 10
seasons now, is I use Descript,

1028
00:55:50,880 --> 00:55:56,410
I treat our show audio
first,
because that's what I want to

1029
00:55:56,410 --> 00:56:00,160
do, but I include video

because the video was recorded,

1030
00:56:00,460 --> 00:56:04,080
I'm just going to edit both at

the same time, like Jonathan.

1031
00:56:04,170 --> 00:56:07,860
I've never uploaded to YouTube

because I use those video

1032
00:56:08,010 --> 00:56:12,300
versions as premium content,

because people maybe do want to

1033
00:56:12,360 --> 00:56:14,478
watch the videos of what we're

doing.

1034
00:56:14,478 --> 00:56:18,596
We do post or not post, but I
create really good looking


1035
00:56:18,604 --> 00:56:22,386
video, and I put it against
anyone, just being a


1036
00:56:22,394 --> 00:56:25,220
professional thing, but not
everyone wants, wants to


1037
00:56:25,228 --> 00:56:28,214
experience that.
It's just like a little carrot

1038
00:56:28,214 --> 00:56:31,970
that I dangle.

But anyway, I edit once in

1039
00:56:32,120 --> 00:56:36,650
Descript, upload the audio to

the RSS feed, and the video goes

1040
00:56:36,740 --> 00:56:39,272
someplace else.
And I don't
know, I don't

1041
00:56:39,272 --> 00:56:41,649
think the workflow is all that
hard, kinda easy.

1042
00:56:41,649 --> 00:56:44,590
I
don't know if you've been,
if you know how to use the tools

1043
00:56:45,040 --> 00:56:46,630
Marc Ronick: exactly.
Yeah, go
ahead, Ralph.

1044
00:56:47,230 --> 00:56:49,667
Ralph Estep Jr: Yeah, and Dan, I

just want to say that's

1045
00:56:49,667 --> 00:56:53,104
exactly why I think this is
going to
work now, because HLS

1046
00:56:53,104 --> 00:56:55,525
makes it easier.
The workflow is simpler.


1047
00:56:55,533 --> 00:56:59,310
My team right now is taking my
back catalog, and we're


1048
00:56:59,318 --> 00:57:03,600
converting it all to the RSS
feed through HLS, because it's a

1049
00:57:03,600 --> 00:57:06,946

simple process.
You do it one time, you post it

1050
00:57:06,946 --> 00:57:10,539
one time, and
then the user,
the consumer, can decide yes to

1051
00:57:10,539 --> 00:57:13,989
video, yes to
audio, and the
cool thing is they can switch

1052
00:57:13,989 --> 00:57:15,720
back and forth.

I honestly have to agree with

1053
00:57:15,720 --> 00:57:18,102
what Billy put in the chat.
I
don't think it matters long

1054
00:57:18,102 --> 00:57:20,444
form or short form.
I think it's good
content, and

1055
00:57:20,444 --> 00:57:23,205
I think if it's good content,
then it's going to
work.

1056
00:57:23,205 --> 00:57:26,252
In either, I just think this
whole.. the whole.. let me


1057
00:57:26,260 --> 00:57:28,598
encapsulate this.
My whole view of this whole

1058
00:57:28,598 --> 00:57:30,250
thing is, give
people the
option.

1059
00:57:30,250 --> 00:57:33,593
If it's simple, if it's easy to
give
them the option, then I

1060
00:57:33,593 --> 00:57:36,460
don't see the downside of making
that
available to click a

1061
00:57:36,460 --> 00:57:38,240
button, yes or no, video or
audio.

1062
00:57:39,050 --> 00:57:40,855
Marc Ronick: Yeah.
Thank you,
Ralph, and thank

1063
00:57:40,855 --> 00:57:43,058
you, Dan, as well.
Appreciate your insights


1064
00:57:43,066 --> 00:57:46,050
there.
And I think it does come down to

1065
00:57:46,050 --> 00:57:48,400
exactly what Billy said.

I think if we're making good

1066
00:57:48,580 --> 00:57:52,990
content, people will find it.

Bottom line, and Jody in the

1067
00:57:53,050 --> 00:57:56,260
chat says video does much better

on social media, for sure, but

1068
00:57:56,410 --> 00:58:00,425
audio is still my major focus.
I
mean, obviously she writes,

1069
00:58:00,425 --> 00:58:03,243
lol, yes, that makes sense as a
voiceover artist.

1070
00:58:03,243 --> 00:58:06,378
Yeah, I agree.
Okay, listen, gang, we have more

1071
00:58:06,378 --> 00:58:08,916

stories, but we have run out
of time.

1072
00:58:08,916 --> 00:58:11,970
There's one story in

particular that I think may work

1073
00:58:12,120 --> 00:58:15,459
really well for tomorrow.
It's a
report from Asha.

1074
00:58:15,459 --> 00:58:19,440
It's their 2026 report on
podcast growth
strategy for

1075
00:58:19,440 --> 00:58:23,476
listening platforms, and they've
got a lot
of interesting

1076
00:58:23,476 --> 00:58:26,575
strategies here that I think
some of us haven't
thought

1077
00:58:26,575 --> 00:58:30,685
about or really dug very far
into, so that I'll just say


1078
00:58:30,693 --> 00:58:33,754
this, that could be our top
discussion tomorrow.

1079
00:58:33,754 --> 00:58:38,727
In all
truth be told, I'm just
not as prepared this week as I

1080
00:58:38,727 --> 00:58:41,805
have
been in previous weeks,
due to the fact that I'm dealing

1081
00:58:41,805 --> 00:58:44,774
with
some health stuff with my
wife, so bear with us, but I do

1082
00:58:44,774 --> 00:58:47,656
think
that that's going to be
a really good conversation to

1083
00:58:47,656 --> 00:58:49,888
have.
So,
join us tomorrow, 8am

1084
00:58:49,888 --> 00:58:52,963
Eastern, live on all the
different
platforms, and you

1085
00:58:52,963 --> 00:58:56,508
can find out which ones at
Podcasting Morning


1086
00:58:56,516 --> 00:59:00,406
show.com/join us.
So, until tomorrow, make it a

1087
00:59:00,406 --> 00:59:02,400
great day,
everybody.
Take care.