297 - Monetization in Your Podcast Ecosystem

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Good morning podcasting.
Morning chat.

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Today is Monday, May the 5th
2025.

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Happy Cinco de Mayo.
Today we are talking all things

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podcast monetization, but not
that typical CPM rate nonsense

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that's really not effective for
independent podcasters.

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We're going to dive into other
strategies that will help you

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generate income for you and your
show O.

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With that, let's get this party
started.

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Good morning again, everyone.
I'm Sid Meadows, and I'm your

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host for today's conversation.
As most of you know, Mark has

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taken a couple of weeks off and
the crew and I are stepping in

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to make sure that the party
keeps moving forward.

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And I'm excited to be joined
today by producer Ashley, Dr.

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Jonathan, Alex, Nick and Dan on
stage at the moment to help us

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with this conversation.
And since we're talking about

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monetization, we're going to do
this a little bit differently

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today.
And we're going to start with

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actually a clip where Mark
actually talks about

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monetization for a minute.
And follow up to that clip,

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we've got an ice breaker
question for you.

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So Danny got the clip for us.
Yes, Sir, here we go.

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I mean, sure they want to know
what your reach is, but they are

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more interested in who the
target audience is.

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Does their, does this podcast
audience align with the people

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we are trying to reach?
That's the focus.

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And, and they've showed me some
of the podcasts that they're

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partnering with, sponsoring.
And there are big names and not

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even the biggest names.
They're not even interested in

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the biggest names because
they're more interested in the

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focused content.
But they're they're looking at

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big guns.
They're looking at really small

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podcast long as we can prove
that these podcasts have the

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right fit audience for them.
So yeah, the the big names, we

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think we sometimes jump to that
conclusion that oh, I'm too

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small for them.
They're going to they're already

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working with other companies.
No, they they just want to know,

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is this a good fit for us and
our audience?

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So one of the things that I love
about that clip is that he

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really focuses in on the size of
the show not being that

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important to the overall scope
of monetization and generating

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income for each show.
And I think each and every one

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of us here and those listening,
we are independent podcasters

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and it certainly doesn't mean
that we have a Mel Robbins or

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Joe Rogan type show necessarily,
right?

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But you can be monetized.
So the icebreaker question for

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today is describe your audience
in one line that would make a

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sponsor say yes to sponsoring
your show immediately.

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Who wants to kick us off?
Dunthan, you want to go?

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And yes, I'm going to call
people nobody on the spot.

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It's.
Monday morning, it's 7:00 in the

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morning.
You put me on the spot.

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I got nothing.
Let me think.

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Oh my goodness.
Y'all.

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Know I'm going to say give us
give us the question again.

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OK, let me give you the question
again.

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Yeah, one more time all.
Right, so here's the question.

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Describe your audience in one
line or one sentence that would

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make a sponsor say yes to
sponsoring you and your show

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immediately.
Now this time I'll ask again who

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wants to go first?
Makes let's bookshop instead of

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someone.
Offering it maybe?

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Let's workshop it.
Yeah, well, I mean, I can

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describe mine pretty quickly,
pretty easily.

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So the listener, my audience are
people that work in and around

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the built environment.
So those people are architects,

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interior designers, people that
do office furniture

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manufacturing, sales, interior
design.

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So anything that happens inside
the built environment, the peep,

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those are the people that listen
to my show.

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Now that wasn't true.
A sales description shouldn't

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necessarily, but that's the
people that listen to my show,

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people that work in in and
around the built environment

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providing products and services
to people that occupy office

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space that give you guys a good
idea or.

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Some well, I can give a an exam
my audience that I can do my

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audience is successful coaches
who've been in the business for

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three to five years that are
looking to level up.

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They've got a built in audience
and they've been successful in

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what they're doing, so they're
second act entrepreneurs.

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Well, I like that John.
Then what does second act mean?

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Means they've had a career
previously, but they've left

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that career to go into coaching.
So they gave up their nine to

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five or gave up corporate and
decided that coaching was their

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thing.
Yeah, go ahead.

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So I'm going to put myself in
the shoes of one of my clients

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and she would say my ideal, my
audience is made-up of fellow

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clinicians whose main concern is
with children's mental health.

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Clinicians.
So is that like doctor nurses is

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what that means, right?
Right.

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She's a retired pediatrician.
OK, that's great.

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So what I like about both what
you and Jonathan just said was

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it was real descriptive.
You really knew who the audience

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was, right?
Coaches in this in their second

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act, clinicians helping you said
children or something.

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What did you say, Dr. Fellow
clinicians whose main concern is

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children's mental health.
So again, very descriptive

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children.
So you know the demographic is

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going to be parents, right,
mental health, you know what the

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topic is about.
So I think those are all really,

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really good.
I was just about to say it's

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technically it's not parents,
it's clinicians who treat

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children with mental health.
Yeah.

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So it's four other clinicians.
Dan, can you give us a

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descriptor of your audience?
That's me.

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They are driven.
They're action oriented.

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They're entrepreneurs, coaches
and leaders who invest in their

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personal growth.
They value high performance

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tools and resources, and they're
actively seeking solutions to

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help them execute at a higher
level.

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Again, that's very descriptive.
You know who you're talking

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about, you know what you're
helping them with, and I think

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anybody that you might be
talking to as relates to

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monetization or advertising or
sponsorship would have a clear

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understanding of who that person
is.

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I am curious though, for anybody
on stage or down in the audience

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listening, put it over into the
chat as these phrases are being

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said, are you getting an image
in your mind of what that person

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looks like?
I'm it's happening to me.

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Is it happening to anybody else?
Wait, are you talking about what

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we look like as?
No, just in general.

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No, just in general.
As you're describing the person,

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I'm getting a visual image in my
mind of what that person looks

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like.
Because I get that.

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Say that because I think the
descriptors are really good so

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far.
OK, I see some thumbs up.

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You guys are being quiet this
morning.

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I'm like tossing out all these
opportunities to talk to me and

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you guys are being quiet.
Alex, tell us about your

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audience.
Oh, that's a fun one.

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For the what is fromcast, we
focus in on people that love

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puzzle type shows.
From is in its third season

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going into its fourth season.
So if you like creepy puzzle

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shows that have monsters and
everything that goes along with

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that, were your show.
OK, so you lost me there for a

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second that puzzle, but then as
you kept talking, I I got I got

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it like just like pieces putting
together of a story.

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Puzzle show, Yeah.
I mean, every week you get a

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little bit more to the story.
It's kind of a Pandora's box,

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'cause you know once one
question is answered, two more

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pop up.
OK, I didn't realize I was

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watching puzzle type shows.
I've never watched that show

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particularly, but now that you
describe it, I would have never

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called it a puzzle.
But it certainly makes a lot of

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logic and a lot of sense to.
Me, yeah, my, my partner, my

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part, my podcast partner loves
that term.

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And it's just kind of stuck.
It's a really good term.

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Ashley, do you want to describe
your audience?

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We got about two or three
minutes left in this segment of

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the show.
Yeah, that sounds great.

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I was just thinking about, you
know, when you mentioned what

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they look like, I was actually
visualizing them.

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But to describe the listeners of
Sunshine State Showcase that

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would be it's a lot of retired
folks, folks who are anywhere

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from 30 till 75, who enjoy music
festivals, who enjoy cultural

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events, who enjoy singer
songwriters.

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They often they're campers.
A lot of them own RVS.

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A lot of.
Them are retired or getting

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close to retirement.
A lot of them are musicians

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themselves and I'd say they like
adventure and they like homemade

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things.
Tons of descriptors in that.

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By the way, Ashley, well done.
Yeah.

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And just as an aside to Ashley,
you know, my father was a

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musician.
He never, ever had to throw a

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newspaper at a door or say,
would you like fries with that

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or anything?
He was a musician from a very

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young age to the day he died.
And when he retired, he went to

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Florida and he'd he was never
busier in his life.

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He was getting gigs left and
right.

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There is a whole like a
population of retired musicians

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that all they're doing is gig,
gig, gig, gig, going from 1 gig

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to another.
It was crazy.

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So I'm thinking Dr. is I inch
closer and closer to that

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segment and like I'm going to
call it the third act, right?

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That might be right.
Retirement, the third act 'cause

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I'm not going to sit around and
just, you know, watch the

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waterfront, the lakes for sure.
That's great.

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Good morning, Nick, how are you?
What do you have to say to this

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topic?
Hey, good morning.

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I was going to say with Ashley's
as she was describing that

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audience always picturing with
all the different sponsorship

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opportunities, everything that
she included in her description

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like enjoys camping, outdoors,
adventure like that is there are

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so many opportunities there for
sponsors, sponsorships just in

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her description like she named
them specifically.

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Totally agree with you, Nick.
And I was thinking the same

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thing like, oh gosh, they have
mobile home, not mobile homes.

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What is it campers, right, RV's
campers.

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Like there's there's all these
little you said so many Nuggets

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actually have sponsorship
opportunities, which Nick, thank

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you for that because that is a
perfect lead in to the next

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segment of the show.
You don't even have the the

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notes about the show today.
So that's really great.

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Thank you.
So we want to dive into a little

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bit.
I've got a few talking points to

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come.
We're not going to get to all of

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them today.
But the first thing that we want

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to talk about as relates to
monetization is the, let's call

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it the basics.
And there are some basics that

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you need to make sure that
you've got before you can move

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forward with really attracting
sponsorships.

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OK, so I'm going to name off a
couple.

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And if I leave something out,
please pipe in or drop it over

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into the chat.
What do you think is part of the

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essentials or the necessities
that you need before you can go

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talk to a brand about
monetization?

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So here's what I've got.
First off is you need a podcast

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1 sheet.
This is an overview of your

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show.
We've talked about these before,

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so we're not going to dive into
any of this necessarily

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specifically, but this is
something that you need, right?

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It includes the problem that you
solve for your audience, who

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your audience is, maybe some of
your best through episodes.

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A1 sheet is something super easy
to create.

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You can do it in Canva, but you
definitely need a one sheet.

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The other thing that you need is
audience demographics.

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We talked a little bit about
audience just a minute ago and

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kind of creating our sentence,
including that sentence about

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your audience into your
demographics would be really,

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really good.
So who is your audience?

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What do they do, where do they
live, how old are they?

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You know, if you've never done
this before, this is a great

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opportunity to actually create 3
or 4 personas about your

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listener.
That's a great exercise to do

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and it's something that just
really zones in on who is the

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the listener.
Yeah, go ahead.

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Sorry I'm in the kitchen but I
wanted to unpack that a little

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bit.
And for the newbies that might

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be listening in, where would
they find that information?

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So information about who your
customer, who your customer, who

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your listener is.
Right, Your demographics, how

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old they are, sex, where they
live.

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Yeah, 100%.
So I'm going to answer that

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00:13:26,280 --> 00:13:28,760
question, but I want to go.
I see Austin has a question down

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in the chat that says 1 sheet,
same as mid as media kit or

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different purposes.
So I think let's open that up

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for discussion.
Is a 11 sheet and a media kit

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the same thing?
I think they're a little bit

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00:13:43,560 --> 00:13:44,920
different.
He wants to chime in on that

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00:13:44,920 --> 00:13:47,280
real quick.
So I think they're for two

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00:13:47,280 --> 00:13:49,720
different intents.
They're similar.

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00:13:49,800 --> 00:13:54,440
I think that an electronic press
kit and EPK is more for the eyes

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of media and A1 sheet is more
for the eyes of sponsors.

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That's just my opinion.
That's actually a really, really

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00:14:01,400 --> 00:14:04,040
great clarity there.
So thank you for that.

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00:14:04,040 --> 00:14:05,760
Anybody else want to add in?
Oh yeah, go ahead.

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00:14:06,480 --> 00:14:07,680
I was going to go a different
way.

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00:14:07,680 --> 00:14:12,000
One sheet I consider for someone
who wants to get on the show.

248
00:14:12,400 --> 00:14:14,800
So one sheet is usually sent to
the host of the show or the

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producer and a media kit is
usually sent to the sponsor.

250
00:14:20,800 --> 00:14:22,360
OK, so a little bit different
opinion.

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I could see how they overlap and
maybe you're a little bit the

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00:14:25,960 --> 00:14:29,440
same thing, but I know Billy's
got an opinion about this and a

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lot of other things.
So, Billy, what do you say?

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Let me find my opinion.
I don't care about any of that.

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00:14:34,560 --> 00:14:38,200
Honestly, I've never I've
created those one sheet.

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I agree.
I think in one sheet is like,

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00:14:41,040 --> 00:14:44,240
hey, I'm trying to get the
attention of somebody else to be

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00:14:44,240 --> 00:14:47,920
a part of their programs, their
system, their report, whatever.

259
00:14:48,280 --> 00:14:51,320
I've done thousands of
sponsorship deals at this point

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or brand deals.
I will say hundreds of

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00:14:54,080 --> 00:14:56,920
sponsorship deals with my
podcast journey.

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And I think I had one person ask
me for that and it was like I

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spent a lot of time building it
and it didn't really do anything

264
00:15:09,240 --> 00:15:11,200
for me.
I think the biggest mistake

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00:15:11,200 --> 00:15:13,240
people make is they like create
that.

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They spent a lot of time
creating a media kit, pricing

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guide, etcetera, etcetera,
etcetera.

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But they're not good sales
people.

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And they think just because they
dropped that in someone's e-mail

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that they're going to get a
phone call and they never do.

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And so they're really sad.
So I'd say be really good at

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00:15:30,280 --> 00:15:33,960
sales or figured out the sales
game and who cares about a media

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00:15:33,960 --> 00:15:34,920
kit?
Use your e-mail.

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00:15:35,480 --> 00:15:38,280
That whole sales conversation is
something definitely for another

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00:15:38,280 --> 00:15:41,560
day because it's certainly some
things you need to learn in the

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00:15:41,560 --> 00:15:44,080
art of the follow up, asking
questions, cold outreach.

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00:15:44,080 --> 00:15:45,680
I mean, there's so much to talk
about with that.

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00:15:45,680 --> 00:15:48,760
But I think the general is, so
we have mixed opinions about

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00:15:48,760 --> 00:15:50,960
media kit versus 1 sheet.
So maybe they're

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00:15:50,960 --> 00:15:52,240
interchangeable, maybe they're
not.

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00:15:52,240 --> 00:15:54,560
I think the point here is, is
that you need something that

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00:15:54,560 --> 00:15:58,240
describes your show that you can
easily share with people that

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00:15:58,240 --> 00:16:00,440
might be interested in
monetizing or people that you

284
00:16:00,440 --> 00:16:02,880
want to reach out to, to tell
them about your show.

285
00:16:02,880 --> 00:16:06,320
So you need something, it could
be one page, it can be 5 pages.

286
00:16:06,680 --> 00:16:08,840
I think again, we talked about
breaking the rules with

287
00:16:08,840 --> 00:16:11,560
podcasting.
Do you the way you want to do

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00:16:11,560 --> 00:16:14,920
you and share the information?
But I want to go now to DRS

289
00:16:14,920 --> 00:16:18,480
question, which was where do you
find your audience demographics?

290
00:16:19,040 --> 00:16:21,360
Your podcast host will have some
of that, right?

291
00:16:21,720 --> 00:16:24,520
Apple will have some of that.
Spotify will have some of that.

292
00:16:24,520 --> 00:16:30,400
I mean, Buzz Sprout tells you
the male, female doesn't tell

293
00:16:30,400 --> 00:16:33,040
you the age range, it tells you
where they live.

294
00:16:33,400 --> 00:16:37,800
But the thing that I found most
beneficial to understanding the

295
00:16:37,800 --> 00:16:42,440
demographics of my audience is
just asking them and asking them

296
00:16:42,440 --> 00:16:44,440
to reach out to me.
Or when they reach out to me

297
00:16:44,440 --> 00:16:48,360
without me asking them, just
going and like looking at their

298
00:16:48,360 --> 00:16:51,520
profiles on their different
social platforms to understand

299
00:16:51,520 --> 00:16:53,920
who they are to build my own
demographic of my listener.

300
00:16:54,480 --> 00:16:58,640
I'm curious, what are any of you
guys doing that are on stage or

301
00:16:58,640 --> 00:17:01,680
down in the chat?
What are you doing to identify

302
00:17:01,920 --> 00:17:04,640
who your audience is and to
create a demographic, if you

303
00:17:04,640 --> 00:17:06,720
will, of them?
Calls to action.

304
00:17:06,800 --> 00:17:12,280
All my calls to action ideally
lead to direct engagement, which

305
00:17:12,280 --> 00:17:15,920
gives me the opportunity to not
just have a conversation with

306
00:17:15,920 --> 00:17:21,319
that person, but take note of
what that person represents as

307
00:17:21,319 --> 00:17:23,160
far as demographics are
concerned.

308
00:17:23,640 --> 00:17:27,000
That said, I don't really pay
attention to the demographics to

309
00:17:27,000 --> 00:17:29,480
that extent.
So I have a follow up question

310
00:17:29,480 --> 00:17:30,400
for you.
You said you're not paying

311
00:17:30,400 --> 00:17:32,320
attention to them.
Why is that?

312
00:17:33,600 --> 00:17:38,120
Because it's not as important to
me, this conversation is not as

313
00:17:38,120 --> 00:17:42,360
important to me with regards to
all of the technicalities and

314
00:17:42,360 --> 00:17:45,160
details.
You know, if, if I feel like

315
00:17:45,160 --> 00:17:49,200
there is an ideal fit for
monetization sponsorship in this

316
00:17:49,200 --> 00:17:52,280
particular case, then I'm just
going to reach out to them and

317
00:17:52,280 --> 00:17:53,520
we're going to have a
discussion.

318
00:17:53,840 --> 00:17:57,840
I love conversation as a sales
tool and connection

319
00:17:57,840 --> 00:18:01,480
relationships.
I, I don't rely on any of the

320
00:18:01,480 --> 00:18:03,480
tools which you've already
suggested.

321
00:18:03,480 --> 00:18:08,080
So I'm not as interested as in
the deep demographics, whether

322
00:18:08,080 --> 00:18:10,680
they're male or female.
I'm more interested in the

323
00:18:10,680 --> 00:18:13,960
characteristics of those people.
What are they tied to?

324
00:18:13,960 --> 00:18:17,600
So I mentioned when you asked me
earlier, they're lifelong

325
00:18:17,600 --> 00:18:19,120
learners.
They're committed to that

326
00:18:19,120 --> 00:18:21,040
personal development side of
their life.

327
00:18:21,040 --> 00:18:25,000
They're committed to identifying
the tools and resources that are

328
00:18:25,000 --> 00:18:28,320
going to help them take their
life, their business, their

329
00:18:28,320 --> 00:18:30,640
things that they're working on
to the next level.

330
00:18:30,880 --> 00:18:35,080
That's more important to me to
know more what they're about

331
00:18:35,080 --> 00:18:40,200
then whether they're male,
female, 35 to 45 or those

332
00:18:40,200 --> 00:18:42,680
things.
Now, I do listen for those cues.

333
00:18:42,680 --> 00:18:47,120
You know, age is an important
demographic because you might

334
00:18:47,120 --> 00:18:52,680
shift language in your podcast
to attract more of those people

335
00:18:52,680 --> 00:18:56,400
if you know that they're of a
different age group, as an

336
00:18:56,400 --> 00:18:58,440
example.
But I don't spend a lot of time

337
00:18:58,440 --> 00:19:01,440
digging into those.
Thank you for highlighting that.

338
00:19:01,440 --> 00:19:04,560
I mean, I think what you're, to
me, what you're expanding on is

339
00:19:05,160 --> 00:19:08,720
all the different aspects of the
demographic of knowing who your

340
00:19:08,720 --> 00:19:11,040
audience is, knowing what the
problems are that they have,

341
00:19:11,040 --> 00:19:12,800
knowing how you solve those
problems.

342
00:19:12,800 --> 00:19:15,400
I think that's all part of
demographics.

343
00:19:15,400 --> 00:19:17,800
I saw a couple of hands go up
and Michael has joined us.

344
00:19:17,800 --> 00:19:19,200
So first, I want to go to
Jonathan.

345
00:19:19,200 --> 00:19:21,960
Jonathan, I saw your hands.
One of the things that I also

346
00:19:21,960 --> 00:19:26,760
use is our Instagram insights
because those insights provide

347
00:19:26,760 --> 00:19:30,800
demographic location, female,
male, age.

348
00:19:31,040 --> 00:19:34,760
So I take that into account
along with the the demos that I

349
00:19:34,760 --> 00:19:38,040
get from the podcast platforms
because that gives me a better,

350
00:19:38,480 --> 00:19:41,560
a more rounded picture of what
I'm at home I'm actually dealing

351
00:19:41,560 --> 00:19:43,240
with.
That's great.

352
00:19:43,560 --> 00:19:46,120
Thank you for reminding that.
I'm going to go to Michael and

353
00:19:46,120 --> 00:19:46,920
the Billy.
We're coming to you.

354
00:19:46,920 --> 00:19:48,280
Good.
Michael, welcome to stage.

355
00:19:48,800 --> 00:19:52,200
I got a ton of thoughts on this,
but a couple of things.

356
00:19:52,200 --> 00:19:54,120
I think.
First of all, knowing your

357
00:19:54,120 --> 00:19:58,640
audience is is in my mind is as
important, if not more important

358
00:19:58,640 --> 00:20:03,240
than the topic of your show.
As I've heard a dozen people say

359
00:20:03,240 --> 00:20:06,480
from stage and various forms,
the riches are in the niches.

360
00:20:06,480 --> 00:20:10,200
The more specific you can be
about who your audience is, the

361
00:20:10,200 --> 00:20:15,200
more impact you have and the
more loyal Raven fans you wind

362
00:20:15,200 --> 00:20:17,560
up developing.
And I think a lot of times

363
00:20:17,560 --> 00:20:21,440
honestly in this morning chat
when we talk about monetization,

364
00:20:21,440 --> 00:20:25,000
we focus so heavily on
sponsorships and.

365
00:20:25,400 --> 00:20:29,600
I don't, I'm not focused at all
on getting sponsors zero.

366
00:20:29,600 --> 00:20:32,960
I mean, if some come along,
that's fine, but you're not in

367
00:20:32,960 --> 00:20:36,320
control completely of income
that's generated from

368
00:20:36,320 --> 00:20:39,800
sponsorship.
And there are so many other ways

369
00:20:39,800 --> 00:20:43,880
to monetize your podcast and it
could be affiliate marketing,

370
00:20:43,880 --> 00:20:48,080
but and, and representing and
talking about products that will

371
00:20:48,080 --> 00:20:51,000
impact that specific niche that
you're talking to.

372
00:20:51,360 --> 00:20:55,160
It could be building a community
that's a membership style

373
00:20:55,160 --> 00:20:57,480
community.
It it could be simply using

374
00:20:57,480 --> 00:21:00,840
something like Patreon and
giving people willing to support

375
00:21:00,840 --> 00:21:04,680
your show some other benefits.
I can think of probably another

376
00:21:04,680 --> 00:21:08,680
half dozen ways outside of
sponsorships that you could

377
00:21:08,680 --> 00:21:14,240
monetize and make a terrific
living once you have built that

378
00:21:14,240 --> 00:21:16,920
audience.
And I just think that that

379
00:21:17,200 --> 00:21:20,720
sometimes when we start talking
about monetization here, we get

380
00:21:20,720 --> 00:21:24,120
so focused on sponsorships.
And I think that's old media

381
00:21:24,120 --> 00:21:26,720
thinking.
Sponsorships are like radio

382
00:21:26,720 --> 00:21:31,080
commercials and TV commercials,
and we can monetize our podcasts

383
00:21:31,080 --> 00:21:37,360
in ways that those traditional
historic media outlets can't.

384
00:21:37,440 --> 00:21:41,160
And I just think that that
there's just, you know, we need

385
00:21:41,160 --> 00:21:44,720
to have a lot of conversation,
not just about sponsorships, but

386
00:21:44,720 --> 00:21:49,040
how can you develop raving fans
that are not going to leave your

387
00:21:49,040 --> 00:21:52,000
show, that are not going to
leave your community because

388
00:21:52,000 --> 00:21:54,880
you're providing value.
And then the last thing I would

389
00:21:54,880 --> 00:21:57,520
say, huge fan of Gary
Vaynerchuk, who many of you guys

390
00:21:57,520 --> 00:22:01,880
know and Gary's book he put out
last year day trading attention,

391
00:22:01,880 --> 00:22:05,080
how to get I think it's how to
get attention in a today's

392
00:22:05,080 --> 00:22:08,760
social media world or something.
And following him on social

393
00:22:08,760 --> 00:22:12,640
media, so much of it, if you're,
if you are looking for sponsors

394
00:22:13,040 --> 00:22:16,520
instead of focusing on the media
kit and that type of thing, what

395
00:22:16,520 --> 00:22:19,160
you need to have.
And by the way, you do need to

396
00:22:19,160 --> 00:22:23,600
have a quick answer for who your
show is for, right?

397
00:22:23,600 --> 00:22:25,480
And what the value you provide
is.

398
00:22:25,880 --> 00:22:29,320
But so much of it is getting
that attention and his content

399
00:22:29,320 --> 00:22:33,720
creators, if you plug into and,
and really pay attention to what

400
00:22:33,720 --> 00:22:38,200
Gary Vee talks about all the
time on his YouTube and his

401
00:22:38,560 --> 00:22:42,840
TikTok and, and you know, his
books that he's written or

402
00:22:42,840 --> 00:22:46,320
listened to his podcast.
If you implement that, you will

403
00:22:46,320 --> 00:22:48,880
grow your audience.
As long as you have a well

404
00:22:48,880 --> 00:22:55,120
defined bullseye market that
your show is designed to empower

405
00:22:55,120 --> 00:22:59,960
or benefit or whatever that,
that whatever the, the value

406
00:22:59,960 --> 00:23:02,320
that your listeners are going to
get out of the show.

407
00:23:02,840 --> 00:23:05,400
So just some food for thought.
And maybe I opened up a couple

408
00:23:05,400 --> 00:23:07,720
of cans of worms there, but I
thought it was important.

409
00:23:08,160 --> 00:23:10,200
No, no, no.
I appreciate your insights and

410
00:23:10,200 --> 00:23:13,000
you coming up and sharing.
I will say that I have a whole

411
00:23:13,000 --> 00:23:17,640
list of monetization ideas that
we're going to dive into a

412
00:23:17,640 --> 00:23:21,760
little bit that are not related
to direct sponsorships, right?

413
00:23:21,760 --> 00:23:23,560
This part of what this
conversation is about.

414
00:23:23,560 --> 00:23:26,240
And I appreciate you reiterating
that you need to know who your

415
00:23:26,240 --> 00:23:27,960
audience is.
You need to understand them

416
00:23:27,960 --> 00:23:29,440
because the riches are in the
niches.

417
00:23:29,440 --> 00:23:32,240
I fully agree with that.
And so I know that D heart, I

418
00:23:32,280 --> 00:23:33,800
I've seen you, D heart, I've
seen you.

419
00:23:34,000 --> 00:23:36,120
I'm going to you.
So go ahead and then we're going

420
00:23:36,120 --> 00:23:40,600
to go to Billy.
So when people find out that I'm

421
00:23:40,600 --> 00:23:45,120
a producer, the conversation
inevitably turns to, oh, you

422
00:23:45,120 --> 00:23:46,880
know, I got to get a sponsor.
I got to get a sponsor.

423
00:23:47,160 --> 00:23:50,240
And I let them know that, you
know, there are lots of ways to

424
00:23:50,360 --> 00:23:53,680
make money.
And sponsorship is probably the

425
00:23:53,680 --> 00:23:58,400
very last thing on my list, on
my preferred list.

426
00:23:58,800 --> 00:24:02,880
The first thing on my particular
list is sell your own stuff.

427
00:24:03,440 --> 00:24:06,880
You know, if you have a course,
a book, come up with something

428
00:24:06,880 --> 00:24:11,880
to sell your own sponsor.
That's actually the first thing

429
00:24:11,880 --> 00:24:14,680
that I would do.
I think a lot on that

430
00:24:14,680 --> 00:24:17,880
opportunity to promote your own
stuff, regardless of what it is,

431
00:24:18,280 --> 00:24:21,960
whether it's a show, a course,
you know, something.

432
00:24:21,960 --> 00:24:23,800
I think we all miss out on that.
Billy, I'm going to come to you

433
00:24:23,800 --> 00:24:24,280
myself.
You're.

434
00:24:24,400 --> 00:24:27,160
Making me laugh.
Billy's making me laugh.

435
00:24:29,720 --> 00:24:33,200
I got all the fun emojis because
I'm going to go soft in the

436
00:24:33,200 --> 00:24:34,760
paint here.
I won't go hard in the paint,

437
00:24:35,240 --> 00:24:39,600
but I totally disagree.
I think you're, when you first

438
00:24:39,600 --> 00:24:43,040
start out, I think the fastest
way to monetization in the way

439
00:24:43,040 --> 00:24:46,640
to make the most amount of
money, the quickest, if that's a

440
00:24:46,640 --> 00:24:51,880
goal of yours is to go with the
sponsorship deal and really, and

441
00:24:51,880 --> 00:24:53,160
you do have to do the work,
right.

442
00:24:53,160 --> 00:24:56,480
So in my instance, I have salt
water fishing podcast on the

443
00:24:56,480 --> 00:25:00,360
coast of North Carolina.
We produced 4 episodes just

444
00:25:00,360 --> 00:25:02,080
because I felt good about having
a sample.

445
00:25:02,080 --> 00:25:05,240
Went out and closed at $10,400.
Sponsorship deal.

446
00:25:05,840 --> 00:25:09,280
There's no way in hell I would
have been able to get clothes

447
00:25:09,760 --> 00:25:14,280
$10,000 worth of business.
Selling my own product, Creating

448
00:25:14,280 --> 00:25:17,680
a membership group, Putting our
logo on a T-shirt.

449
00:25:18,160 --> 00:25:20,920
Like promoting affiliate
marketing products?

450
00:25:21,160 --> 00:25:26,040
Not a chance that was going to
happen with a four episode show.

451
00:25:26,760 --> 00:25:28,720
So I think there's a lot of
strategy.

452
00:25:28,720 --> 00:25:31,720
But if you're like wanted to do
a business and you want to make

453
00:25:31,720 --> 00:25:34,600
money quickly, I think you got
to get your ducks in a row.

454
00:25:34,800 --> 00:25:37,280
You got to figure out your your
targets.

455
00:25:37,280 --> 00:25:40,280
You got to figure out your value
and you got to go pitch

456
00:25:40,280 --> 00:25:43,280
sponsorship deals because they
already have a brand and you're

457
00:25:43,280 --> 00:25:46,440
building a show.
You can't build a show and a

458
00:25:46,440 --> 00:25:50,320
product and all this stuff.
And when you look at the

459
00:25:50,320 --> 00:25:53,640
numbers, only 1 to 3% of your
audience size is going to

460
00:25:53,640 --> 00:25:55,600
convert to most of that other
stuff anyway.

461
00:25:56,120 --> 00:25:59,080
And even though I wanted to call
BS on that, it's pretty true

462
00:25:59,080 --> 00:26:02,000
because we did launch a
membership show two years, yeah,

463
00:26:02,000 --> 00:26:05,920
two years or membership program
two years after we started the

464
00:26:05,920 --> 00:26:09,520
show.
And our consistent 20,000 person

465
00:26:09,560 --> 00:26:13,920
audience, you know, per month
converted at about one 1 1/2

466
00:26:13,920 --> 00:26:18,480
percent or our membership group.
So I completely disagree just

467
00:26:18,480 --> 00:26:20,560
based on my experience.
I'm going to say that I don't

468
00:26:20,560 --> 00:26:23,680
know that I feel like there is a
right or a wrong answer to this

469
00:26:23,680 --> 00:26:26,080
question.
I think there is a lot of

470
00:26:26,080 --> 00:26:28,800
different avenues or a lot of
different approaches that you

471
00:26:28,800 --> 00:26:32,720
can take to monetize your show.
If you're really good at sales

472
00:26:33,080 --> 00:26:35,680
like Billy is, and you've got
the information and you want to

473
00:26:35,680 --> 00:26:38,160
go out into your local market,
then go do it.

474
00:26:38,480 --> 00:26:41,520
If you're not comfortable with
that and you've got a course or

475
00:26:41,520 --> 00:26:43,920
you've got an e-book that you
want to promote, then at a

476
00:26:43,920 --> 00:26:47,440
minimum, at least promote
yourself on your own show or

477
00:26:47,440 --> 00:26:50,560
your own products on your own
show to generate something right

478
00:26:51,240 --> 00:26:56,080
into Michael's point.
Look beyond simple monetization

479
00:26:56,080 --> 00:27:00,000
or excuse me, simple sponsorship
into other areas of things.

480
00:27:00,000 --> 00:27:03,400
But so I think there's a lot
that you can do here in this in

481
00:27:03,400 --> 00:27:07,400
order to generate income into
your show.

482
00:27:07,440 --> 00:27:10,080
And so I'm going to wrap this
section up so we can dive into

483
00:27:10,080 --> 00:27:13,720
the next section.
But let's go back to real

484
00:27:13,720 --> 00:27:18,200
quickly, just some of the basics
that I think you make your own

485
00:27:18,200 --> 00:27:19,520
decision.
OK, But what?

486
00:27:19,520 --> 00:27:22,560
I think some go ahead, Billy.
I was going to say, man, I love

487
00:27:22,560 --> 00:27:24,040
it.
And I think we got to stack all

488
00:27:24,040 --> 00:27:26,360
these things.
You don't go to Walmart and they

489
00:27:26,360 --> 00:27:28,400
have one product sitting in the
middle of the store.

490
00:27:28,400 --> 00:27:31,640
So that's that was my last point
when you said that, I'm like, I

491
00:27:31,640 --> 00:27:33,080
totally agree.
We got to stack them all.

492
00:27:34,000 --> 00:27:36,120
And you got to pick what works
best for you, right?

493
00:27:36,120 --> 00:27:38,280
You got to pick what you're most
comfortable with and what works

494
00:27:38,280 --> 00:27:40,440
best for you and what's
congruent with your show, with

495
00:27:40,440 --> 00:27:42,000
your brand, with you as a
person.

496
00:27:42,000 --> 00:27:44,560
So, all right, so let's go back
to the basics real quick.

497
00:27:45,120 --> 00:27:47,000
You need to know information
about your show.

498
00:27:47,080 --> 00:27:49,960
Who is your audience, the
statistics of your show, What

499
00:27:49,960 --> 00:27:52,040
are your downloads?
How many followers do you have?

500
00:27:52,040 --> 00:27:53,760
All that you didn't know all
that, right?

501
00:27:54,320 --> 00:27:56,600
If you got a newsletter, you
need to know how many of your

502
00:27:56,600 --> 00:27:58,560
subscribers, right?
You need to know your social

503
00:27:58,560 --> 00:28:02,320
media statistics of how many
followers do you have on social

504
00:28:02,320 --> 00:28:03,680
media, those kinds of things,
right?

505
00:28:04,240 --> 00:28:07,560
If you've got a website, you
need to be sure and have as much

506
00:28:07,560 --> 00:28:11,440
information about your website,
landing page visits, you know,

507
00:28:11,440 --> 00:28:14,400
e-mail subscribers, those kinds
of things just so that when

508
00:28:14,400 --> 00:28:18,360
people start asking you about
your show, you have the details

509
00:28:18,680 --> 00:28:22,480
right of your show.
So with that, those are what I

510
00:28:22,480 --> 00:28:24,920
would refer to as the basics,
right?

511
00:28:25,320 --> 00:28:28,240
So now I want to talk a little
bit about some of the ideas as

512
00:28:28,240 --> 00:28:33,280
it relates to monetization, ways
to create income.

513
00:28:33,280 --> 00:28:37,320
And this, this isn't just a list
of ideas that I kind of came up

514
00:28:37,320 --> 00:28:41,680
with in looking at different
ways you could go that were

515
00:28:41,680 --> 00:28:49,040
beyond selling a mid roll, a pre
roll and a post roll ad, right?

516
00:28:49,360 --> 00:28:54,160
So I'm curious if you're any of
you on your show, if your show

517
00:28:54,160 --> 00:28:57,960
is currently monetized, tell me
what it is that you're

518
00:28:57,960 --> 00:29:00,960
monetizing or how are you doing
in monetization on your show

519
00:29:00,960 --> 00:29:03,320
currently, if anybody's show is
currently monetized?

520
00:29:04,320 --> 00:29:08,120
Both both myself and Mimi have
sold parts of our program from

521
00:29:08,120 --> 00:29:10,240
the podcast.
You know, we actually.

522
00:29:10,240 --> 00:29:13,440
Will.
Provide custom links that only

523
00:29:14,040 --> 00:29:17,480
are ones we use on the podcast
so we know where the where it's

524
00:29:17,480 --> 00:29:20,600
coming from and we both monetize
from the podcast in that way.

525
00:29:20,880 --> 00:29:25,120
We also have done that with
friends of ours that have, you

526
00:29:25,120 --> 00:29:31,160
know, that we either add on the
show or answer an episode with a

527
00:29:31,160 --> 00:29:34,240
program they have or a challenge
they have coming up, stuff like

528
00:29:34,240 --> 00:29:36,920
that.
To recap that Jonathan, or to

529
00:29:36,920 --> 00:29:39,880
reframe what I think I heard you
say you're selling your own

530
00:29:39,880 --> 00:29:44,680
services, you're selling your
own courses and then people are

531
00:29:44,680 --> 00:29:50,680
coming in and like if I'm doing
a challenge, then I you charging

532
00:29:50,680 --> 00:29:52,960
me to come in and to promote my
challenge.

533
00:29:52,960 --> 00:29:54,360
Is that right?
Those are some of the.

534
00:29:54,960 --> 00:29:56,560
Those that that's what we've
done.

535
00:29:57,400 --> 00:29:59,480
OK, that's great, right?
You've took a, you took an

536
00:29:59,480 --> 00:30:01,920
action.
I see that Dave said down in the

537
00:30:02,160 --> 00:30:05,240
in the chat that he's using buy
me a coffee that's generated

538
00:30:05,240 --> 00:30:09,960
$6500 and seven months.
I mean that's I think great way

539
00:30:09,960 --> 00:30:12,640
to to do buy me a coffee is a
great way to do it.

540
00:30:12,640 --> 00:30:18,440
So I think that when we look at
what part of your ecosystem,

541
00:30:18,440 --> 00:30:23,000
your show, what part do you
think can be monetized, That's

542
00:30:23,000 --> 00:30:26,520
an open-ended question.
What part do you think can be

543
00:30:26,520 --> 00:30:29,760
monetized?
It's an example said of what

544
00:30:29,760 --> 00:30:32,240
you're like.
What part of your show can be

545
00:30:32,240 --> 00:30:33,640
monitored?
Give us an example.

546
00:30:34,000 --> 00:30:35,840
All right.
So I can answer this question.

547
00:30:35,920 --> 00:30:42,400
And I think that your podcast or
your ecosystem of your brand, I

548
00:30:42,400 --> 00:30:44,440
think that it can all be
monetized.

549
00:30:44,840 --> 00:30:46,800
I think every aspect of it can
be monetized.

550
00:30:47,440 --> 00:30:52,240
And I've got a list of ideas
that I think in different places

551
00:30:52,240 --> 00:30:54,160
that you could actually
monetize.

552
00:30:54,160 --> 00:30:57,160
But I think the short answer to
this question is that every

553
00:30:57,160 --> 00:30:59,160
aspect of your show can be
monetized.

554
00:30:59,360 --> 00:31:03,920
So let me give you an example.
So what if somebody's just

555
00:31:03,920 --> 00:31:06,720
looking for some brand awareness
and that's all that they really

556
00:31:06,720 --> 00:31:10,840
want is brand awareness?
You could actually charge them

557
00:31:11,440 --> 00:31:17,680
to put their logo on your cover
art on your website, right?

558
00:31:17,680 --> 00:31:21,320
I mean, that's just one aspect
of what I think of where your

559
00:31:21,320 --> 00:31:22,840
show could be monetized.
Go ahead, Nick.

560
00:31:23,240 --> 00:31:27,240
When this whole conversation
started, this was kind of the

561
00:31:27,240 --> 00:31:32,240
direction I was hoping it would
go because the podcast we talked

562
00:31:32,240 --> 00:31:35,840
about monetizing a podcast.
I don't think monetizing the

563
00:31:35,840 --> 00:31:39,160
podcast itself is necessarily
the strategy.

564
00:31:39,480 --> 00:31:42,920
It's about monetizing that
ecosystem that you have because

565
00:31:42,920 --> 00:31:45,680
you might have followers on
social media that don't listen

566
00:31:45,680 --> 00:31:47,400
to the podcast.
You might have people who listen

567
00:31:47,400 --> 00:31:50,080
to the podcast that don't follow
you on social media, might have

568
00:31:50,080 --> 00:31:52,840
a completely different audience
that pays attention to you on

569
00:31:52,840 --> 00:31:56,040
YouTube.
And you're catering all to the

570
00:31:56,040 --> 00:31:59,880
same audience, but just they
differ in how they consume

571
00:31:59,880 --> 00:32:03,560
content.
And you need to sell that

572
00:32:03,560 --> 00:32:05,800
package.
You need to sell that broad

573
00:32:05,800 --> 00:32:09,360
audience to a brand and that's
how you're going to monetize.

574
00:32:10,240 --> 00:32:13,080
I mean, you could have a very
relatively small show.

575
00:32:13,080 --> 00:32:17,000
Maybe you're only getting 50 to
100 downloads on your podcast

576
00:32:17,000 --> 00:32:19,840
per month, but maybe you have
10s of thousands of followers on

577
00:32:19,840 --> 00:32:22,280
Instagram.
That brand is still going to

578
00:32:22,280 --> 00:32:24,760
want to work with you because
you still have an engaged

579
00:32:24,760 --> 00:32:26,880
audience.
It doesn't matter where it's

580
00:32:26,880 --> 00:32:31,640
coming from.
So I think approaching brand

581
00:32:31,640 --> 00:32:33,440
deals, kind of like what we
talked about at the beginning

582
00:32:33,960 --> 00:32:37,360
from that clip that you play to
Mark, we're approaching sponsors

583
00:32:37,360 --> 00:32:39,760
and brands because they want to
get in front of your audience.

584
00:32:40,360 --> 00:32:42,560
Your audience is their target
demographic.

585
00:32:42,560 --> 00:32:44,000
It's who they need to get in
front of.

586
00:32:44,560 --> 00:32:52,040
And I like to look at it from a
what would it cost CPM wise on

587
00:32:52,520 --> 00:32:55,480
advertising on Facebook or
Google Ads or something like

588
00:32:55,480 --> 00:32:57,360
that?
What would it cost that brand to

589
00:32:57,360 --> 00:33:01,480
get in front of your audience,
whether that's 5010 thousand,

590
00:33:01,880 --> 00:33:04,200
however many people your
audience is, how much is it

591
00:33:04,200 --> 00:33:07,800
going to cost them running ads
to get in front of that

592
00:33:07,800 --> 00:33:10,120
audience?
It's likely going to be a lot

593
00:33:10,120 --> 00:33:13,320
more expensive to really hit
that audience that it would be

594
00:33:13,320 --> 00:33:16,800
to pay you 10 grand a month to
have direct access to your

595
00:33:16,800 --> 00:33:19,080
audience.
Yeah, really, really, really

596
00:33:19,080 --> 00:33:21,800
great points, Nick.
And that's exactly what I wanted

597
00:33:21,800 --> 00:33:27,400
to focus on today was beyond the
pre post mid role running the ad

598
00:33:27,400 --> 00:33:30,400
because Sarah dropped something
in the chat that I think is

599
00:33:30,400 --> 00:33:32,920
really important is that she
quit listening to one of her

600
00:33:32,920 --> 00:33:35,400
favorite shows because it was so
ad heavy.

601
00:33:36,080 --> 00:33:38,480
I was listening to one of my
favorite shows that drops every

602
00:33:38,480 --> 00:33:41,280
Thursday.
It's a seasonal show, so it only

603
00:33:41,280 --> 00:33:46,560
drops like once a year.
And the 1st 6 minutes of her

604
00:33:46,560 --> 00:33:49,400
show were promotion.
And I'm like, come on Amanda,

605
00:33:49,520 --> 00:33:52,000
get to the topic.
Like let's get into the topic.

606
00:33:52,000 --> 00:33:55,840
So I think that's really
important to understand that you

607
00:33:55,840 --> 00:33:58,800
know what ads potentially if
you're running and inside your

608
00:33:58,800 --> 00:34:00,160
show, what it does to your
listener base.

609
00:34:00,440 --> 00:34:03,280
I want to go to Jonathan and
then Billy and then Dan.

610
00:34:03,280 --> 00:34:04,880
So, Jonathan, I saw your hand up
first.

611
00:34:05,400 --> 00:34:06,840
Yeah.
Another thing that you can do

612
00:34:06,840 --> 00:34:10,719
with your audience and even do
this on every show is promote an

613
00:34:10,719 --> 00:34:13,239
affiliate link.
You've got affiliate links.

614
00:34:13,239 --> 00:34:16,960
If you've got any product, any
services you use, you know, even

615
00:34:16,960 --> 00:34:22,280
if you promote your podcast
platform, like any of that, you

616
00:34:22,280 --> 00:34:26,639
can get affiliate links for and
get kicked back on those and use

617
00:34:26,639 --> 00:34:28,719
that in every episode.
Yeah, I love it.

618
00:34:28,719 --> 00:34:30,920
Affiliate links are great.
Doesn't bring in a lot of money,

619
00:34:30,920 --> 00:34:33,400
but it brings in some money.
So affiliate links are great.

620
00:34:33,760 --> 00:34:37,040
Billy, what do you got to say?
This is kind of what I, you

621
00:34:37,040 --> 00:34:42,199
know, teach people that come
into my mastermind group is it's

622
00:34:42,199 --> 00:34:45,280
fun to get really niche and
really, you know, like this is

623
00:34:45,280 --> 00:34:48,080
my podcast.
This is the spot on the show.

624
00:34:48,520 --> 00:34:51,960
But I always encourage them like
think of yourself as a as a

625
00:34:51,960 --> 00:34:56,159
whole brand, as a creator and
like we said, monetize your

626
00:34:56,159 --> 00:34:58,720
ecosystem.
But that's going to look a

627
00:34:58,720 --> 00:35:02,000
little bit different.
Like just because, yeah, I mean,

628
00:35:02,000 --> 00:35:06,200
I guess it's like, OK, I'm
technically monetizing myself,

629
00:35:06,200 --> 00:35:09,800
but not really my podcast.
Because if I'm creating, I don't

630
00:35:09,800 --> 00:35:14,200
know, say affiliate type of
content or UGC type of content

631
00:35:14,200 --> 00:35:17,080
over on Instagram because of my
Instagram following, that's

632
00:35:17,080 --> 00:35:21,200
really not podcast sponsorship
deal or that's really not a, you

633
00:35:21,200 --> 00:35:23,640
know, podcast monetization
opportunity.

634
00:35:24,080 --> 00:35:26,080
So I don't know.
I mean, I think it is a

635
00:35:26,480 --> 00:35:28,720
definitely a broader
conversation is like as a

636
00:35:28,720 --> 00:35:33,360
content creator, period, how do
I make money?

637
00:35:33,840 --> 00:35:36,480
And there's a ton of different
ways to do that.

638
00:35:37,120 --> 00:35:40,760
But yeah, as far as just like
monetizing your show, I guess

639
00:35:40,760 --> 00:35:43,920
you're going to really lay heavy
on sponsorship deals or, or, or

640
00:35:43,920 --> 00:35:47,400
on your audience or community.
So interesting topic.

641
00:35:48,400 --> 00:35:50,880
Yeah, I mean, I think you have
to look at the full ecosystem,

642
00:35:50,880 --> 00:35:52,880
Billy.
I mean, you got to look at every

643
00:35:52,880 --> 00:35:55,200
aspect of what you're doing
because you're you're a

644
00:35:55,200 --> 00:35:57,200
podcaster, but you're also a
content creator and you're

645
00:35:57,200 --> 00:35:59,520
creating content on multiple
different platforms.

646
00:35:59,920 --> 00:36:04,360
And podcasting is just one arm
of your content creation for the

647
00:36:04,360 --> 00:36:07,400
most of us anyway, it's just one
arm of your content creation.

648
00:36:07,840 --> 00:36:12,040
So I mean, and here's the thing
again, when there's no rules

649
00:36:12,040 --> 00:36:16,480
around exactly or no guidebook
around exactly what you can do,

650
00:36:16,680 --> 00:36:19,560
you can create your own goals.
You can create your own way

651
00:36:19,560 --> 00:36:22,000
about it and forge your own path
with it and then share with

652
00:36:22,000 --> 00:36:24,080
others what you did.
And Bill, you're a perfect

653
00:36:24,080 --> 00:36:28,000
example of forging your own way
with things and then come back

654
00:36:28,000 --> 00:36:30,400
and share it with people.
So I think you have to get

655
00:36:30,480 --> 00:36:33,600
beyond that.
It's either you got to do this,

656
00:36:33,600 --> 00:36:35,720
this, or this.
Just figure out, break the rules

657
00:36:35,720 --> 00:36:37,760
and figure out what it is you
want to do.

658
00:36:37,760 --> 00:36:40,280
How much money do you want to
make and where do you want to

659
00:36:40,280 --> 00:36:42,280
monetize?
I think that's one of the

660
00:36:42,280 --> 00:36:45,040
biggest arguments that I make
when people are like, send my

661
00:36:45,040 --> 00:36:49,720
podcast, be a video, and I go,
Oh yeah, because you have more

662
00:36:49,720 --> 00:36:52,480
opportunity for placement.
And that's what we're talking

663
00:36:52,480 --> 00:36:54,360
about.
And all this stuff is just like

664
00:36:54,840 --> 00:36:56,520
placement.
It doesn't matter if it's your

665
00:36:56,520 --> 00:36:59,120
own product or another branch
product or an affiliate lane

666
00:36:59,120 --> 00:37:00,720
doesn't really matter what it
is.

667
00:37:01,160 --> 00:37:05,440
It's just more opportunities for
more eyeballs in the area and

668
00:37:05,440 --> 00:37:09,480
see you in do that real estate
on a video.

669
00:37:09,560 --> 00:37:12,760
There's all kinds of it that you
can, you know, put in there.

670
00:37:12,760 --> 00:37:15,160
So I love that. 100 percent,
100%.

671
00:37:15,160 --> 00:37:17,120
And so I want to do a shout out
in the chat.

672
00:37:17,120 --> 00:37:18,920
Thank you guys for all using the
chat.

673
00:37:18,920 --> 00:37:22,600
Kate, I see your question and
Jonathan, I'm going to ask you

674
00:37:22,600 --> 00:37:25,880
to take note of Kate's question
in the chat tomorrow.

675
00:37:25,880 --> 00:37:29,000
Jonathan will be talking about
your signature style and I think

676
00:37:29,000 --> 00:37:32,920
that is a great time to answer
that question directly, Kate.

677
00:37:32,920 --> 00:37:35,760
So if you hang on till tomorrow,
we'll get to, should you have a

678
00:37:35,760 --> 00:37:39,800
separate IG for your podcast?
Is that OK with you, John?

679
00:37:40,160 --> 00:37:42,400
Sounds good.
Yep, ready to answer that one.

680
00:37:43,200 --> 00:37:45,680
All right.
So Dan, you have saw your hand

681
00:37:45,680 --> 00:37:49,400
up.
I really wanted to say that I

682
00:37:49,400 --> 00:37:53,480
have grown so frustrated
recently with ask that I enjoy

683
00:37:54,080 --> 00:38:00,360
and the amount of time spent pre
roll and mid roll on ads.

684
00:38:00,360 --> 00:38:04,600
It's you know it's sickening. 3
minutes is way too much.

685
00:38:04,680 --> 00:38:08,000
That said, as far as
monetization goes, you probably

686
00:38:08,000 --> 00:38:11,520
recall that I tend to go against
the grain and I'm not creating

687
00:38:11,520 --> 00:38:15,960
content for the purpose of
sponsorship or any traditional

688
00:38:15,960 --> 00:38:19,800
monetization necessarily.
But I do agree with the

689
00:38:19,800 --> 00:38:23,240
strategies that have been
mentioned as far as using your

690
00:38:23,400 --> 00:38:29,240
own products and services as a
#1 means of monetization and

691
00:38:29,280 --> 00:38:32,440
affiliate links or affiliate
relationships are a great

692
00:38:32,440 --> 00:38:35,560
opportunity.
And those don't require 3

693
00:38:35,560 --> 00:38:38,760
minutes of ads.
It's anyway, yeah, those, those

694
00:38:38,760 --> 00:38:42,240
are my thoughts.
You know, I think I will add

695
00:38:42,240 --> 00:38:46,240
that if the only purpose of
creating content is for

696
00:38:46,240 --> 00:38:52,560
monetization, I would encourage
people to reflect on that for a

697
00:38:52,560 --> 00:38:57,360
moment and maybe look at how
they might align with creating

698
00:38:57,360 --> 00:39:02,240
content that they can enjoy
creating, not for some external

699
00:39:02,240 --> 00:39:06,600
reward, but for the purpose of
creating, which would lead to

700
00:39:06,800 --> 00:39:09,120
many opportunities.
Those are my thoughts.

701
00:39:09,760 --> 00:39:12,360
That ties directly into a
conversation we had I guess

702
00:39:12,360 --> 00:39:16,320
what, 2 weeks ago about what's
your why, why are you doing this

703
00:39:16,320 --> 00:39:17,920
right?
And if you're, if you're, and

704
00:39:17,920 --> 00:39:20,240
listen, there are people that do
it, that they're only doing it

705
00:39:20,240 --> 00:39:22,000
to make money, then you do you,
right?

706
00:39:22,360 --> 00:39:26,080
But I certainly think there
needs to be a deeper reason as

707
00:39:26,080 --> 00:39:28,760
to why you're creating any of
the content that you're

708
00:39:28,760 --> 00:39:32,360
creating.
So I want to move on just a

709
00:39:32,360 --> 00:39:35,280
little bit, about 15 minutes
left, and I want to move on with

710
00:39:35,280 --> 00:39:40,240
just some general things of
where I think you can create

711
00:39:40,240 --> 00:39:44,480
monetization for your ecosystem.
I mentioned this just a second

712
00:39:44,480 --> 00:39:48,560
ago, but you could actually have
a sponsor, if you will, for your

713
00:39:48,560 --> 00:39:52,920
cover art on your podcast and
their logo is on your podcast.

714
00:39:52,920 --> 00:39:55,080
I did that.
It was part of a package that I

715
00:39:55,080 --> 00:39:57,240
put together for somebody.
You could also do the same thing

716
00:39:57,240 --> 00:40:00,960
for your YouTube cover art and
put somebody's logo on there.

717
00:40:00,960 --> 00:40:02,560
Remember, that's brand
awareness.

718
00:40:02,560 --> 00:40:05,000
You could put their logo.
You could put a link to.

719
00:40:05,600 --> 00:40:07,600
Their website there on the cover
arts.

720
00:40:07,600 --> 00:40:11,760
I think that's just one option.
Another one is the landing page

721
00:40:11,760 --> 00:40:13,840
for your website.
If you've got a website for your

722
00:40:13,840 --> 00:40:18,520
podcast, you could actually do
like a scrolling banner ad into

723
00:40:18,520 --> 00:40:23,920
the middle of your podcast
landing page that had multiple

724
00:40:24,360 --> 00:40:27,720
sponsors there.
Think about when you go to a lot

725
00:40:27,720 --> 00:40:30,560
of websites, where do you see
the ads that come up on those

726
00:40:30,560 --> 00:40:32,200
websites?
Because they're pretty much ads

727
00:40:32,200 --> 00:40:34,160
on almost every landing page
that you go to, right?

728
00:40:34,160 --> 00:40:37,160
Sometimes they're really
obnoxious and they're pop up

729
00:40:37,160 --> 00:40:40,200
boxes that stare in front of you
that really irritate you when

730
00:40:40,200 --> 00:40:41,520
you're trying to find
information.

731
00:40:41,960 --> 00:40:44,400
But you'll see those ad
placements on the bottom, in the

732
00:40:44,400 --> 00:40:48,480
middle, on the side at the top.
All of that is available to you

733
00:40:48,480 --> 00:40:50,960
as well on your podcasting
landing page.

734
00:40:51,480 --> 00:40:55,880
I think you could also have an
individual episode sponsor very

735
00:40:55,880 --> 00:40:57,600
similar to what Jonathan talked
about.

736
00:40:57,600 --> 00:41:00,880
And somebody wants to promote a
challenge that they're having.

737
00:41:00,880 --> 00:41:02,800
That's a sponsorship
opportunity, right?

738
00:41:03,320 --> 00:41:07,920
You could have a special episode
sponsor like for example, one of

739
00:41:07,920 --> 00:41:11,000
those, one of the episodes I
have in my show is called Tend

740
00:41:11,000 --> 00:41:15,520
to Win, which are really quick
little 10 minute episodes that

741
00:41:15,520 --> 00:41:18,160
hopefully provide a lot of value
for you and your life and your

742
00:41:18,160 --> 00:41:21,360
business, right?
I could actually have a sponsor

743
00:41:21,360 --> 00:41:24,560
just for the tend to win and
say, all right, in today's tend

744
00:41:24,560 --> 00:41:28,080
to win is being brought to you
by XYZ brand.

745
00:41:28,200 --> 00:41:31,520
And with that, let's jump into
our conversation today, right?

746
00:41:31,520 --> 00:41:34,520
I usually do five or six of
these a year.

747
00:41:34,520 --> 00:41:37,600
Maybe I charge 500 bucks for it.
And now all of a sudden I've got

748
00:41:37,600 --> 00:41:40,960
a little bit of money coming in
because I have a special segment

749
00:41:40,960 --> 00:41:44,280
in my show that's an opportunity
to be sponsored.

750
00:41:44,520 --> 00:41:46,840
And it's not an ad running
necessarily.

751
00:41:46,840 --> 00:41:50,080
It's just say, hey, today's
12:50 is being brought to you by

752
00:41:50,520 --> 00:41:54,520
Dr. FA production studio, kind
of a mouthy broad production

753
00:41:54,520 --> 00:41:56,520
studio or whatever.
I mean, it's super easy to do

754
00:41:56,520 --> 00:42:01,160
that without disrupting the show
like Sharon talked about in

755
00:42:01,160 --> 00:42:03,200
having too many ad placements,
right?

756
00:42:03,680 --> 00:42:07,560
I think another option might be
a segment inside of your show.

757
00:42:07,560 --> 00:42:11,360
Like one of my favorite shows
that I listen to has a segment

758
00:42:11,360 --> 00:42:14,520
at the end called Rapid Fire.
I'm actually adding this to my

759
00:42:14,520 --> 00:42:19,520
show in Season 7.
And at the start of the rapid

760
00:42:19,520 --> 00:42:23,040
fire section, you could say
almost the same thing, like, now

761
00:42:23,040 --> 00:42:26,880
let's get into our rapid fire
questions brought to you by dot

762
00:42:26,880 --> 00:42:28,800
dot dot.
Again, I'm promoting that

763
00:42:28,800 --> 00:42:31,320
person.
I'm not going into length, I'm

764
00:42:31,320 --> 00:42:35,240
not doing a 32nd promo about
that person, but I am saying

765
00:42:35,240 --> 00:42:39,360
that today's rapid fire is
brought to you by and now I've

766
00:42:39,360 --> 00:42:43,120
got another way to actually
monetize my monetize this show.

767
00:42:43,120 --> 00:42:46,720
So before I go on, any thoughts
about those that I've mentioned

768
00:42:46,720 --> 00:42:48,840
so far?
I think it's a great idea.

769
00:42:48,840 --> 00:42:52,920
I love the segment part because
it gives you an opportunity to

770
00:42:52,920 --> 00:42:57,760
kind of break stuff up and if
you get the right sponsor for

771
00:42:58,240 --> 00:43:00,920
that particular segment, you
could really have a little fun

772
00:43:00,920 --> 00:43:05,240
with it.
And you know, I'm just thinking

773
00:43:05,240 --> 00:43:09,200
of my what is from cast.
You could have, there's this one

774
00:43:09,320 --> 00:43:13,360
company called Patriot.
They do like long term like

775
00:43:13,360 --> 00:43:17,600
shelter in place type of things,
you know, food like for like 30

776
00:43:17,600 --> 00:43:19,440
days or whatever.
And that would be like a kind of

777
00:43:19,440 --> 00:43:22,360
a perfect fit for it because it
goes along with the whole

778
00:43:22,360 --> 00:43:25,200
survival theme.
Like Dan said, you don't want 3

779
00:43:25,200 --> 00:43:27,800
minutes of of commercials
because people are just going to

780
00:43:27,800 --> 00:43:32,400
pass over it, especially if it's
a podcast or a video.

781
00:43:32,720 --> 00:43:36,360
But at the same time, if you can
kind of, you know, sneak a man

782
00:43:36,360 --> 00:43:40,640
without it being too obvious,
people are used to hearing

783
00:43:40,640 --> 00:43:43,800
sponsored by and then whatever
the conversation is, that's a

784
00:43:43,800 --> 00:43:46,480
little bit more tolerable than
like 5 ads or whatever.

785
00:43:47,560 --> 00:43:49,080
Yeah, I agree.
I mean, I think we're all used

786
00:43:49,080 --> 00:43:51,760
to today's segment of the the
Today show is brought to you by

787
00:43:51,760 --> 00:43:53,720
whatever, right?
We're all used to hearing that.

788
00:43:53,720 --> 00:43:57,240
So why not incorporate that into
into your show or into your

789
00:43:57,240 --> 00:43:59,520
ecosystem?
Janae, good morning.

790
00:43:59,520 --> 00:44:03,080
Welcome to the stage.
Yeah, Good morning.

791
00:44:03,080 --> 00:44:06,640
Thank you for this topic.
This is really powerful because

792
00:44:07,160 --> 00:44:10,800
a lot of people that come to me
on calls, I'm like, when can I

793
00:44:10,800 --> 00:44:14,680
start monetizing my podcast?
So when can I start monetizing

794
00:44:14,680 --> 00:44:18,320
my YouTube video?
So said that the list of ways

795
00:44:18,320 --> 00:44:22,240
that you mentioned is really
powerful because now they have a

796
00:44:22,800 --> 00:44:27,040
a la carte menu option of all
the different ways that they get

797
00:44:27,040 --> 00:44:29,200
monetized.
So thank you for putting this

798
00:44:29,200 --> 00:44:32,880
this together because I can just
now send people to this episode

799
00:44:32,880 --> 00:44:35,160
and OK, check out what's it
shared.

800
00:44:35,200 --> 00:44:38,160
Here's the different ways you
can do now it all comes down to

801
00:44:38,200 --> 00:44:39,640
how are you going to implement
it?

802
00:44:39,880 --> 00:44:41,440
Well, that's a whole different
question, right?

803
00:44:41,440 --> 00:44:43,840
So thank you so much for that.
And I want to give it out to

804
00:44:43,840 --> 00:44:46,120
Mike.
Give a shout out to Michael.

805
00:44:46,400 --> 00:44:50,400
He's been shouting me out last
week and I totally skipped my

806
00:44:50,400 --> 00:44:52,720
mind because of this drive.
So thank you so much.

807
00:44:53,080 --> 00:44:56,280
This is so cool.
And I know Mark's in the he's in

808
00:44:56,280 --> 00:45:00,600
DC area right now, which is
local to me.

809
00:45:01,520 --> 00:45:07,120
But on monetization, I'm going
to reach out to our good friend

810
00:45:07,120 --> 00:45:10,720
Justin Moore, who wrote the book
sponsor Magnet, see if if he can

811
00:45:11,080 --> 00:45:15,320
come on the show one of these
days and see if he can bring

812
00:45:15,320 --> 00:45:16,840
them some more perspective on
us.

813
00:45:17,240 --> 00:45:19,560
Thanks guys.
That's great.

814
00:45:19,560 --> 00:45:21,560
I actually have that book on my
shelf to read.

815
00:45:21,560 --> 00:45:25,000
It's in my to read pile.
So be sure you give us a heads

816
00:45:25,000 --> 00:45:27,360
up so I can read the book before
he comes on.

817
00:45:27,640 --> 00:45:29,560
But that's a that's a great
idea.

818
00:45:29,880 --> 00:45:33,480
So some other things that I
think are ways that you can

819
00:45:33,480 --> 00:45:37,520
monetize is e-mail newsletter.
If you've got an e-mail

820
00:45:37,520 --> 00:45:40,680
newsletter, you could put a
sponsor very similar.

821
00:45:40,680 --> 00:45:43,120
We talked about a landing page.
You can put a sponsor banner in

822
00:45:43,120 --> 00:45:45,720
the middle of your newsletter or
at the top of your newsletter,

823
00:45:45,720 --> 00:45:47,720
right?
Kate, I see your question.

824
00:45:47,720 --> 00:45:50,280
It's called the sponsor magnet,
right, Janae?

825
00:45:50,280 --> 00:45:53,840
And that's the name of the book.
Yes, Sponsor magnet by Justin

826
00:45:53,840 --> 00:45:55,880
Moore.
I'll drop a link in the notes.

827
00:45:56,440 --> 00:45:58,200
All in there.
Thank you.

828
00:45:58,640 --> 00:46:01,720
So our e-mail newsletter, if
you've got a LinkedIn

829
00:46:01,720 --> 00:46:05,160
newsletter, same thing.
I'm actually going to do that

830
00:46:05,160 --> 00:46:07,520
with my newsletter beginning in
January.

831
00:46:07,800 --> 00:46:10,480
I'm going to put a banner in the
middle of it that the LinkedIn

832
00:46:10,480 --> 00:46:13,120
newsletter is sponsored by and
it'll just be a graphic.

833
00:46:13,640 --> 00:46:15,720
And that doesn't cost me a lot
to put together.

834
00:46:15,720 --> 00:46:20,480
But that's another way.
You can also have your emails

835
00:46:21,240 --> 00:46:23,440
monetized.
So think about the How many of

836
00:46:23,440 --> 00:46:28,560
you send out an e-mail to your
followers with the information

837
00:46:28,560 --> 00:46:31,320
about today's show?
Like maybe a show of hands or

838
00:46:31,320 --> 00:46:33,320
emoji or something?
How many of you are sending out

839
00:46:33,320 --> 00:46:35,440
an e-mail to your followers
every time you launch a show?

840
00:46:35,440 --> 00:46:38,680
It's a missed opportunity.
Nobody in this group is actually

841
00:46:38,680 --> 00:46:40,680
sending an e-mail to their
followers.

842
00:46:40,680 --> 00:46:42,520
OK, Yvonne, I see you're doing
it.

843
00:46:42,760 --> 00:46:43,240
Go ahead.
I.

844
00:46:43,240 --> 00:46:45,680
Actually I have one of my
clients.

845
00:46:45,680 --> 00:46:50,800
I created something that I call
the nudge, the nudge e-mail and

846
00:46:50,800 --> 00:46:54,920
it's so simple.
It is as tiny and small as you

847
00:46:54,920 --> 00:46:58,760
could possibly make it.
And it says, hey, just dropping

848
00:46:58,760 --> 00:47:01,240
in to tell you about today's
show that's being dropped.

849
00:47:01,560 --> 00:47:04,320
Joe blows on talking about blah,
blah, blah.

850
00:47:04,600 --> 00:47:08,280
Hope you can join us.
And that leaves a lot of room

851
00:47:08,280 --> 00:47:12,160
for any advertising, anything
that you might be offering,

852
00:47:12,360 --> 00:47:15,920
anything that maybe is
sponsoring you or anything like

853
00:47:15,920 --> 00:47:18,280
that.
So it's just a very simple

854
00:47:18,280 --> 00:47:22,440
sentence and boom, that's it.
I stopped emailing because I

855
00:47:22,440 --> 00:47:26,600
started throwing out an episode
every day with the the mindset

856
00:47:26,600 --> 00:47:29,440
minute in the mornings.
And that was just way too many

857
00:47:29,440 --> 00:47:33,840
emails because it was an
automated RSS integration.

858
00:47:34,160 --> 00:47:38,680
And, and so now I do e-mail once
a week, but, and it's around the

859
00:47:38,680 --> 00:47:42,360
topic, but I don't drive my
e-mail listeners to the podcast.

860
00:47:43,240 --> 00:47:46,960
I don't always try to drive my
podcast listeners to the e-mail.

861
00:47:47,280 --> 00:47:50,120
I think each of those platforms
has their purpose.

862
00:47:50,560 --> 00:47:54,480
There is some crossover and I do
encourage feedback by e-mail,

863
00:47:54,880 --> 00:47:59,600
but not necessarily asking my
podcast listeners to go now just

864
00:48:00,240 --> 00:48:05,320
all over for my e-mail.
I think it was Michael or said,

865
00:48:05,600 --> 00:48:08,760
you know, there are are some
purposes for each of those

866
00:48:08,760 --> 00:48:13,120
platforms and that you know,
they each have their own way of

867
00:48:13,120 --> 00:48:15,880
consuming content.
So that is an important note.

868
00:48:16,280 --> 00:48:19,760
Anyway, that was my two cents.
Yeah, no, it's great insights

869
00:48:19,760 --> 00:48:21,640
for sure.
I mean, I have a news, I have an

870
00:48:21,640 --> 00:48:25,840
e-mail that I send out every
time I publish a show, which is

871
00:48:25,840 --> 00:48:28,200
every other week.
That is the only time that I

872
00:48:28,200 --> 00:48:32,040
e-mail my list.
And I have about 500 people on

873
00:48:32,040 --> 00:48:34,960
my list.
And I take the transcript I

874
00:48:34,960 --> 00:48:40,400
uploaded to Chat GPTI asked
ChatGPT to write a brief e-mail

875
00:48:40,800 --> 00:48:44,000
about this show to e-mail to my
followers.

876
00:48:44,000 --> 00:48:46,480
I have a folder in Chat TPT
about my podcast.

877
00:48:46,480 --> 00:48:48,240
So it remembers my podcast,
right?

878
00:48:48,800 --> 00:48:50,800
And remembers what it's written
in the past.

879
00:48:50,800 --> 00:48:54,520
And so it writes it.
I take it, I tweak it, and I

880
00:48:54,520 --> 00:49:02,040
send it out to my listeners.
I get a between A50 and 52% open

881
00:49:02,240 --> 00:49:08,040
is enormous in e-mail marketing
and I get around a 4% click

882
00:49:08,040 --> 00:49:10,800
through rate, which means 4% of
the people are actually clicking

883
00:49:10,800 --> 00:49:14,560
the link to go to my website to
listen to the episode on the

884
00:49:14,560 --> 00:49:16,400
landing page that I've embedded
there.

885
00:49:16,720 --> 00:49:19,520
So it's a great marketing
opportunity.

886
00:49:19,680 --> 00:49:23,440
That e-mail can be monetized.
You could say something along

887
00:49:23,440 --> 00:49:27,880
the lines of today's e-mail is
brought to you by and you could

888
00:49:27,880 --> 00:49:31,800
insert a banner, an image, a
graphic or something about that

889
00:49:31,800 --> 00:49:34,040
brand that is sponsoring that
e-mail.

890
00:49:34,360 --> 00:49:36,000
And again, that gives brand
awareness.

891
00:49:36,000 --> 00:49:38,960
You're not necessarily
disrupting it, but it's there.

892
00:49:38,960 --> 00:49:41,480
You can just put a text at the
bottom of the e-mail.

893
00:49:41,600 --> 00:49:44,520
Shout out to our e-mail sponsor,
ABC Company.

894
00:49:44,800 --> 00:49:47,120
Thank you for your support of
the trend report.

895
00:49:47,120 --> 00:49:48,640
I mean, something really easy
like that.

896
00:49:48,640 --> 00:49:52,920
So if you're not doing e-mail
marketing about your show and

897
00:49:52,920 --> 00:49:54,600
you launch it, I certainly think
you should.

898
00:49:54,600 --> 00:49:56,800
And I think it's great that
you're starting to do it once a

899
00:49:56,800 --> 00:49:59,560
week and you're recapping what
you did in the week.

900
00:49:59,560 --> 00:50:03,760
And I'm a huge, I know e-mail
marketing people will hate on me

901
00:50:03,760 --> 00:50:06,560
for this, but I am a huge fan of
above the scroll.

902
00:50:06,920 --> 00:50:11,080
If you've got to scroll 234
times to read somebody's e-mail,

903
00:50:11,080 --> 00:50:13,280
you have lost me at the first
scroll.

904
00:50:13,640 --> 00:50:18,040
So I take my behavior and that's
how I send to my audience.

905
00:50:18,040 --> 00:50:20,800
And so I think that's part of
the reason why I get really

906
00:50:20,800 --> 00:50:24,480
great open rates and click rates
is because it's short and simple

907
00:50:24,480 --> 00:50:27,080
and there's no scrolling
necessary to do it.

908
00:50:27,080 --> 00:50:32,360
So great opportunity.
Some other ideas that I had were

909
00:50:32,560 --> 00:50:37,160
like an industry report or a
white paper like you could, if

910
00:50:37,160 --> 00:50:40,320
you are a writer or you're a
researcher and you're doing

911
00:50:40,320 --> 00:50:45,000
reports or steering information
about your industry, you could

912
00:50:45,000 --> 00:50:48,280
have that monetized.
You could talk and poor on your

913
00:50:48,280 --> 00:50:50,120
show.
You don't have to talk about

914
00:50:50,120 --> 00:50:51,840
who's sponsored.
If you could talk about that

915
00:50:51,840 --> 00:50:54,440
report on your show, like, hey,
I just did this report.

916
00:50:54,720 --> 00:50:58,960
I actually just did one of these
reports about pioneering and

917
00:50:58,960 --> 00:51:01,720
what it means to pioneer in the
office furniture industry.

918
00:51:01,720 --> 00:51:06,000
What are the challenges that
brands and the sellers have, and

919
00:51:06,000 --> 00:51:08,800
then how can you overcome those
challenges and work together in

920
00:51:08,800 --> 00:51:13,640
order to generate income?
I could have somebody sponsor

921
00:51:13,640 --> 00:51:15,040
that.
And when we send that out, we're

922
00:51:15,040 --> 00:51:16,360
going to put that on our
website.

923
00:51:16,360 --> 00:51:19,480
We're going to have people
download it as a bit of a lead

924
00:51:19,480 --> 00:51:23,040
magnet to build the list, but it
could have a sponsor tag in

925
00:51:23,040 --> 00:51:26,520
there somewhere or a graphic on
the side or the bottom that says

926
00:51:26,520 --> 00:51:29,520
this white paper is brought to
you by, right?

927
00:51:30,480 --> 00:51:34,080
Another one that I think is
really cool is depending on what

928
00:51:34,080 --> 00:51:38,280
your show is about, you could do
a sponsored giveaway that maybe

929
00:51:38,280 --> 00:51:41,160
might help to drive community
engagement.

930
00:51:42,080 --> 00:51:45,520
You know, if you've got a like a
focus show like Billy had that

931
00:51:45,520 --> 00:51:48,920
is in a specific marketplace
doing something specific, you

932
00:51:48,920 --> 00:51:52,120
could do something that raises
money and maybe there's a

933
00:51:52,560 --> 00:51:56,400
partnership there that of every
sale you get 10% of whatever

934
00:51:56,400 --> 00:51:57,960
every sale is or something like
that.

935
00:51:57,960 --> 00:52:00,560
So anything that I think drives
community engagement could be

936
00:52:00,560 --> 00:52:01,920
really good.
Yeah, go ahead, Al.

937
00:52:02,600 --> 00:52:04,720
You know, one of the things that
we do and we haven't gotten

938
00:52:04,720 --> 00:52:10,160
sponsors for it, but we do a,
our contest for the show and

939
00:52:10,160 --> 00:52:13,080
people bring, you know, then we
have prizes and, and we've

940
00:52:13,280 --> 00:52:16,440
gotten prizes from the show and
sign stuff from the show.

941
00:52:16,680 --> 00:52:19,400
But again, that's another
sponsorship opportunity along

942
00:52:19,400 --> 00:52:21,840
with that.
I mean, my biggest challenge is

943
00:52:21,840 --> 00:52:25,160
trying to find the sponsor,
which I know, you know, it's

944
00:52:25,160 --> 00:52:27,840
probably easier than I think.
It's just it doesn't always fall

945
00:52:27,840 --> 00:52:29,640
into your lap.
But that's a separate

946
00:52:29,640 --> 00:52:31,440
conversation.
I don't know how many of you

947
00:52:31,440 --> 00:52:34,960
guys listen to the actual radio
on your in your car or whatever

948
00:52:34,960 --> 00:52:38,240
else, get a lot of ideas from
them because they've been doing

949
00:52:38,240 --> 00:52:41,560
this a long time.
And it's just like what we're

950
00:52:41,560 --> 00:52:46,680
doing, you know, we as
podcasters can learn a lot from

951
00:52:47,200 --> 00:52:51,400
traditional radio and the way
they do their business in terms

952
00:52:51,400 --> 00:52:55,560
of monetization.
And I think Yvonne has her hand

953
00:52:55,560 --> 00:52:57,640
up, but I think she's in.
The Yeah, I'd see that.

954
00:52:57,640 --> 00:53:00,800
Yvonne, you're not on stage, so
we can bring you up.

955
00:53:01,080 --> 00:53:03,160
You want to come up?
I don't see your hand raised.

956
00:53:03,480 --> 00:53:06,000
Ashley, can you bring Yvonne up?
Janae, I saw you come off mic a

957
00:53:06,000 --> 00:53:07,480
minute ago while Alex was
talking.

958
00:53:08,080 --> 00:53:10,440
Alex, great question.
You know, it's, it's hard to

959
00:53:10,440 --> 00:53:14,680
find those sponsors and, and why
that book is so powerful because

960
00:53:15,320 --> 00:53:18,840
he talks about a certain formula
that you don't have to.

961
00:53:19,360 --> 00:53:22,400
I mean, yes, you can wait for
sponsors that will come up if

962
00:53:22,400 --> 00:53:27,200
they're listening to your show,
but there's always a what value

963
00:53:27,200 --> 00:53:28,720
are you bringing to that
sponsor?

964
00:53:29,400 --> 00:53:32,320
You know, so that's kind of a
little structure that you got to

965
00:53:32,320 --> 00:53:34,800
create.
And Billy does this all the

966
00:53:34,800 --> 00:53:38,480
time, like he's getting those
sponsorship deals, those brand

967
00:53:38,480 --> 00:53:40,400
deals.
What's beautiful is that we're

968
00:53:40,400 --> 00:53:44,280
already creating so much content
that you can then use as

969
00:53:44,280 --> 00:53:47,640
leverage to say, hey, I'm
already doing this, how about we

970
00:53:47,760 --> 00:53:48,920
plug you in?
So anyways, there's a huge

971
00:53:48,920 --> 00:53:52,680
formula around how that works.
Justin had the whole ideas in

972
00:53:52,680 --> 00:53:55,560
there.
But regardless, the emails part

973
00:53:55,560 --> 00:53:58,680
that Dan was mentioning, but
he's sending a daily e-mail.

974
00:53:59,080 --> 00:54:01,400
That's actually something really
powerful.

975
00:54:01,600 --> 00:54:05,920
My good friend Jonathan Stark
has been doing.

976
00:54:05,920 --> 00:54:08,760
He's got a e-mail list of
100,000.

977
00:54:08,760 --> 00:54:13,760
He sends daily emails and I
still have not unsubscribed from

978
00:54:13,760 --> 00:54:16,080
his from his e-mail because
they're so valuable.

979
00:54:16,280 --> 00:54:18,120
Now.
Every single e-mail, every

980
00:54:18,120 --> 00:54:20,200
single day's e-mail is going to
be a little different.

981
00:54:20,520 --> 00:54:25,760
And it's just keeps the audience
engaged with your content, with

982
00:54:25,760 --> 00:54:27,720
your podcast, with all the
things that you're doing.

983
00:54:27,720 --> 00:54:32,520
And then he's got a little
template of the, the bottom of

984
00:54:32,520 --> 00:54:34,400
the e-mail.
I'm like, hey, come join my

985
00:54:34,400 --> 00:54:37,600
course or come go listen to the
podcast.

986
00:54:37,600 --> 00:54:40,680
So those kind of things you
could templatize in your

987
00:54:40,680 --> 00:54:44,280
automated emails so that every
single time people are getting

988
00:54:44,280 --> 00:54:47,560
to know you.
I mean, how how is somebody

989
00:54:47,560 --> 00:54:51,160
going to discover your new stuff
if we're not telling them on a

990
00:54:51,160 --> 00:54:53,720
daily basis?
And I'm, I'm a victim of just

991
00:54:53,720 --> 00:54:56,120
myself.
I'm not sending daily emails

992
00:54:56,160 --> 00:54:58,800
either.
So yeah, something to consider.

993
00:54:59,880 --> 00:55:02,560
I listened to a show recently,
Katie Brinkley, a lot of you

994
00:55:02,560 --> 00:55:06,160
know, Katie Brinkley, Rocky
Mountain Marketing is the name

995
00:55:06,160 --> 00:55:08,560
of her show.
And she had somebody on talking

996
00:55:08,560 --> 00:55:11,080
about e-mail marketing and he
talked about how the fact he's

997
00:55:11,080 --> 00:55:14,920
emailing his audience multiple
times a day, like, Oh my gosh,

998
00:55:14,920 --> 00:55:18,280
that just gives me the creeps.
Like I, I don't want to do it

999
00:55:18,280 --> 00:55:20,920
more than once a week, right?
But I think it's understanding

1000
00:55:20,920 --> 00:55:23,880
who your audience is and what
they're, what they will tolerate

1001
00:55:23,880 --> 00:55:27,320
and then taking it from there.
Two more things that I want to

1002
00:55:27,320 --> 00:55:30,480
mention real quickly and then
I'm going to go to Yvonne.

1003
00:55:30,640 --> 00:55:35,120
So one of them was like, if
you're using Speak Pipe, in

1004
00:55:35,120 --> 00:55:38,640
order to have people come on and
ask you a question on your show,

1005
00:55:39,040 --> 00:55:41,480
you can put a little graphic
right beside the link on your

1006
00:55:41,480 --> 00:55:45,360
website that says this feature
is brought to you by or

1007
00:55:45,360 --> 00:55:47,840
sponsored by.
I think that's a great it costs

1008
00:55:47,840 --> 00:55:50,200
you money to use a tool like
Speak Pipe.

1009
00:55:50,240 --> 00:55:54,320
Why not turn it into a revenue?
And then the other one was you

1010
00:55:54,320 --> 00:55:57,840
could do a feature on a small
business, for example, I might

1011
00:55:57,840 --> 00:56:01,840
call this in my show, a small
business spotlight for an entire

1012
00:56:02,160 --> 00:56:05,000
spotlight, this and what they do
and how they do it, what makes

1013
00:56:05,000 --> 00:56:06,280
them different, what makes them
unique.

1014
00:56:06,280 --> 00:56:08,640
And I could charge for that,
right.

1015
00:56:08,920 --> 00:56:12,480
And Yvonne had an idea of when I
was writing these out, you were

1016
00:56:12,480 --> 00:56:15,760
in my brain about like, oh,
speed Pipe's free.

1017
00:56:15,760 --> 00:56:19,040
I don't use it.
But thanks, TR, for that

1018
00:56:19,040 --> 00:56:20,520
clarification.
I did not know that.

1019
00:56:21,160 --> 00:56:26,440
Yvonne, you could monetize the
sponsorship of a local roller

1020
00:56:26,440 --> 00:56:30,960
skating rink that has AI hate to
use the word senior night, but a

1021
00:56:30,960 --> 00:56:33,760
senior night, right, That you
could monetize and advertise

1022
00:56:34,000 --> 00:56:36,800
that on your show and drive
people to the local roller

1023
00:56:36,800 --> 00:56:39,680
skating rink where you can teach
them how to do roller dancing or

1024
00:56:39,680 --> 00:56:41,960
whatever it is that you might be
doing.

1025
00:56:42,480 --> 00:56:44,400
So I'm going to leave that into
you.

1026
00:56:44,400 --> 00:56:47,520
You came up, you saw, you had a
question, what you would say you

1027
00:56:47,520 --> 00:56:51,000
this morning.
It's so funny, I I was raising

1028
00:56:51,000 --> 00:56:53,200
my hand to say I listen to the
radio.

1029
00:56:53,280 --> 00:56:55,320
That was all I was doing.
It was just an emotive.

1030
00:56:55,400 --> 00:56:57,000
I should have done like a thumbs
up you.

1031
00:56:57,120 --> 00:57:00,120
And me, you and me, Yvonne, you
and me, we're the only two

1032
00:57:00,560 --> 00:57:02,560
'cause I still listen to the
radio every day too.

1033
00:57:02,640 --> 00:57:05,600
Oh.
My God, that.

1034
00:57:05,640 --> 00:57:07,400
Was it?
I was just hanging out and

1035
00:57:07,400 --> 00:57:10,080
listening today, but thank you
for the idea of fit.

1036
00:57:10,720 --> 00:57:12,360
You're welcome.
But one of the things that I

1037
00:57:12,360 --> 00:57:15,840
wanted to do that we did not get
a chance to get to today because

1038
00:57:15,840 --> 00:57:18,840
we are over the top of the hour.
So thank all of you that have

1039
00:57:18,920 --> 00:57:21,360
hung around with us.
Obviously this is a really

1040
00:57:21,360 --> 00:57:23,520
important question, a really
important topic about

1041
00:57:23,520 --> 00:57:25,640
generating.
One of the things that I wanted

1042
00:57:25,640 --> 00:57:27,720
to do that I hope you might have
a time to get to.

1043
00:57:27,720 --> 00:57:32,080
Maybe we can do it again after
Mark is back is do a little bit

1044
00:57:32,080 --> 00:57:36,640
of workshop and brainstorming
around using couple people

1045
00:57:36,640 --> 00:57:40,760
example like who are brands that
could identify your show like

1046
00:57:40,920 --> 00:57:45,200
Yvonne, we can use you because I
think your show is got so many

1047
00:57:45,200 --> 00:57:46,960
opportunities for different
types of brands.

1048
00:57:46,960 --> 00:57:50,440
Ashley, yours too, right?
So maybe Mark, you can add that

1049
00:57:50,440 --> 00:57:53,600
to the list of things we can
talk about when you're back

1050
00:57:53,600 --> 00:57:57,800
about workshopping, who are
sponsors for your show and

1051
00:57:57,800 --> 00:57:59,040
people that you could reach out
to.

1052
00:57:59,040 --> 00:58:02,640
There's so much about this
particular topic that we can

1053
00:58:02,640 --> 00:58:06,360
talk about that I think it is
important for us to all explore

1054
00:58:06,360 --> 00:58:10,360
ways that we can take our love
for what it is we're doing as

1055
00:58:10,360 --> 00:58:14,880
relates to content and turn it
into revenue, into our business

1056
00:58:14,880 --> 00:58:18,440
or into our lives.
So with all that, thank you all

1057
00:58:18,440 --> 00:58:21,360
for joining us this morning.
Mark, we see you down in the

1058
00:58:21,360 --> 00:58:23,520
audience.
Hope that you guys have a safe

1059
00:58:23,520 --> 00:58:27,120
trip to Madrid.
Enjoy your vacation and your

1060
00:58:27,120 --> 00:58:32,280
much, much deserved holiday.
So with that, we will be back

1061
00:58:32,280 --> 00:58:35,320
again tomorrow as we are every
day of the week, Monday through

1062
00:58:35,320 --> 00:58:38,400
Friday at 7:00 AM Eastern
Standard Time.

1063
00:58:38,760 --> 00:58:41,600
Tomorrow Jonathan is taking the
helm and talking about your

1064
00:58:41,600 --> 00:58:43,760
signature style.
So be sure and come back and

1065
00:58:44,280 --> 00:58:46,480
join us again.
And with that guys, go out there

1066
00:58:46,480 --> 00:58:48,280
and make today great and we'll
see you again tomorrow.

1067
00:58:48,280 --> 00:58:49,040
Take care everyone.