313 - Podcast Ad Recall, the Sirius Lawsuit, and RSS Video Drops Soon

0:04 Good morning podcasting morning chat. Today is Thursday May 29th 2025 and today we're jumping in mid show because I was having a bunch of tech issues this morning so my Co host kicked things off with a stat that surprised us. Podcast ads hit equally with men and women. So if you're listening live on Clubhouse, hit the share button, bottom left hand side of the screen and share it. However, Clubhouse lets you. And if you're listening via podcast, please share this episode with a fellow podcaster. And now give me about 30 seconds and we'll get things rolling. Thanks for being here.

1:20 Female podcast listeners exhibit higher ad recall rates than other platforms. For instance, if I hear an advertisement on one of my podcasts, I'm going to remember that more than I'm going to remember it if I saw it on network cable news or the free streaming, or even YouTube or Instagram or Snapchat. So what does this mean for advertisers? Podcast ad recall seems to be off the charts for both men and women. Why do you think that Medium sticks in people's heads more than any others? Anyone have an idea on that? And my alarm just went off for kitchen time.

2:00 I'll jump in here. I think for me personally, if I'm watching something on television, there's no question I am waiting for that commercial break to maybe get up and go to the bathroom, get up and like start something to cook or get a fresh cup of coffee. So I just feel like the podcast listening that I'm doing is constantly with me and in my ear. So it's going with me even during an ad. I don't know, That's kind of just my thoughts. What are others? I've noticed my behavior in listening to ads recently because I listen typically when I'm walking and my phone is in my back pocket when I'm walking. And to Amanda's point, I'm like zoned in on the conversation. I'm like listening to what's happening. I mentally take notes about things and I found that I just, I used to just like hit the button, you know, the advance, advance, advance button.

2:52 Now I just listen to them and I don't mind them. So I my behavior around them has changed as a consumer podcast, which I think is very interesting. Some of them I make mental notes of like, oh, I need to go back to that. Or if it's something that like I'm really interested, I'll actually grab my phone out of my pocket and type into my notes app something that I heard relative to that ad. You want to go check it out. So my behavior has changed around it for sure. Thank you, Sid. And Dan, you've got something. And then we'll go to Nick. Go ahead, Dan. Hi, good morning. Welcome back, Mark. And I think it's important to understand that as podcast listeners, when we're talking about podcast advertising, there is a different level of trust and rapport built with those hosts that we typically listen to number 1.

3:43 And I think if we were to do the homework, I haven't, my guess would be that it would be more based on the retention rates, would be more based on those ads that are naturally integrated into the podcast versus those that are kind of in your face. For instance, those 3 minutes of ads at the beginning of a podcast that we tend to skip through don't do much for retention, whereas those that are naturally integrated into the story, Order of Men is a good example. If you listen to that show just once, they talk about Montana Knife Company in there and they integrated as it's part of their life, their lifestyle and it resonates.

4:26 So those are my thoughts. Thank you, Dan, and I'm going to keep it going and go to Nick. Nick, what did you want to add? I was thinking similarly on the same lenses, Dan, when the AD is, you can tell that it's a product that the host uses. I don't know what the boilerplate has fresh books or whatever the hell everyone always promotes. I don't know if it's just because out of interest of that person, you're interested to hear what products they're using, and that tends to stick a little bit more. After hearing the ad a couple times, then I kind of just start skipping through it for the next episodes. But I don't know, I think it's because of that trust and rapport that you kind of build with the host through listening, that you're naturally interested in what they're saying or what they're promoting. See if it resonates with.

5:19 There is something and I know scientifically there's some data out there that says that when we see others doing something, that's really the motivation. That's where we can get a lot of inspiration, really not motivation because I there is a big difference there. But when we know and trust somebody and we see them using a product doing maybe it's, they're even doing something like exercising. If there's somebody we know and trust, we tend to want to gravitate to doing similar things or the same things. I I don't remember where I read that, but I just saw that somewhere and I wish I could get quote where I heard it, but I can't remember. Dr. Did you want to add something? So I'm going to go down a different Rd. here. I do pay more attention to the ones that are. Usually it's the comedy podcast where they start riffing on the product.

6:17 Like Conan O'Brien, he will rift forever on a product that is a sponsoring him and it's always hysterical and he always sells a ton of stuff. However, I line up a lot of my podcasts. Like when I'm go out on an errand I will line up about, you know, 7 different podcasts all one right after another so I don't have to touch my phone again. They'll just go one into another and I tend to listen to those podcasts that are in between. So it could either be a post roll or a pre roll because I don't know, because they're all kind of running together. But I I do take a listen to those. I do, yeah. That's a different Rd. than what Dan was talking about. Yeah, absolutely.

7:03 Does anyone else want to add anything before we move on to the next story? Just want to make sure, OK? And just for those of you listening that that enjoys some of the music and sounds we play, let's play the news music for you since. I'm. Sure, you didn't get that before I arrived, so there you go. Did you talk DRA little bit about Apple Podcasts and the podcast show I don't want to repeat? My Nope, I skipped that because I knew you'd come in back. All right, cool. So yeah, Apple Podcast made what's being considered a historic debut at the podcast show in London this past week or last week.

7:45 They it's it was their inaugural appearance not just there but at any podcasting event with Jake Shapiro and Susie Warhurst presenting there in London 2024 marked according to that presentation marked Apple podcast most successful year achieving unprecedented numbers in listeners total hours streamed and premium subscribers in honor of the podcast creator community. Apple's UK headquarters illuminated its iconic chimneys at the Battersea Power Station in Apple podcast signature purple color.

8:29 So they they were really excited I suppose, that they were finally making a debut at one of these conventions and actually speaking at the conventions. I think that's the debut. Apple has, I think, done some things with some other conventions before, but not in this manner. They highlighted that 88 of the top 100 UK podcasts are domestically produced, with shows like Wandering Novels, Kill List and Noyzer's Sherlock Holmes achieving global top 10 rankings. Apple introduced 5 prominent UK podcasters to its creators We Love program, including Peter Crouch and Abby Clancy, Jamie and Lenny Ware, Hannah Maguire and Sruthi Bala, MO Gilligan and Dr. This is really trying to get me Doctor Ranjan Chatterjee. Very good you need.

9:25 You need some applause. An applause soundtrack. Yeah. I do, and if I were quicker on the trigger, I would do that, but I'm not. So yeah, that's cool to see Apple. And is it surprising, really? In some ways, sure, because it's their first appearance. But the way the noise, I should say, that Spotify and YouTube has been making over the past year in this particular space, I think Apple had to do something. And I, I'm going to take them for their word. And it's interesting how one of the things they touted was that they had their best year ever with the Apple Podcast platform because we hear sometimes Spotify is the number one platform. Lately it's more so YouTube that we hear that. So yeah, of course they're going to say something. And again, as far as I'm concerned, I say again, because I'm sure I've said this before, as far as my own, this personal podcast and clients podcasts that I work on, the vast majority of them, their listeners are coming to Apple Podcast to listen.

10:31 Now it's a small sampling. So I'm not trying to suggest that those other platforms are lying and it's just interesting to me because I never see one of those other players being the top player for me or my clients. Does anybody have an an example that is different? I don't have a different example, but I do have a question. Are most of your clients US based? Yes, they are. I'm trying to think if there's any right now that are not. I think they are all US based. Yeah, so are mine. So you think maybe it's other countries? I think when you talk about Apple versus Droid, back me up on this Nick, that certainly UK, UK and all of Europe is mainly Droid and US is mainly Apple, so. I can attest to that too, Dr.

11:26 because when I was in Europe, in Portugal and Spain, I noticed way more Androids than I did iPhones. Yeah, we, we Droid noids, we'll stick together and we will stand tall on our mountain. That's all I got to say. And before I shift gears, I do want to say Dave Campbell in the audience. Did I see you, Dave? Did he just leave? Did he leave? No. There he is, Dave. Did I see that? You're speaking at one of Alex's podcasting Made Simple Live Things? Yeah. He's giving a thumbs up. Congratulations, Dave. That's awesome. I know that's coming up, I believe next month. And Dave, if you ever want to come up here on stage and tell us more about what you're going to be talking about at that quarterly event, we'd be happy to hear more about that.

12:13 And I'm also noticing, by the way, Sharon in the audience, Sharon's got a plus sign next to her name, which I'm wondering if that's part of the new update with Clubhouse. They have this premium subscriptions now and I just briefly looked at those, what the some of those features are. And I mean, I may try it because they have give you a 7 day free trial just to see what it's all about. But I wasn't, I didn't find any of the features that impressive. But maybe once I'm in there using it, I'll see, I'll change my mind. We'll see. But Sharon, if that is the case, if you did go ahead and get the Plus or premium service, put it in the chat for me.

12:56 Let me know if you've noticed anything different, what you like about it and what you don't. OK, let's keep it moving. Dr. Did you want to talk about Pocket Casts? Already did while you were awake. I see. OK, well then let's keep it moving with a quick one here. True crime, true opportunity sponsors are cashing in on female heavy podcast audiences. So sticking to that theme, did you do? This a little bit on this just a tiny little bit and then I switched down because it kind of relates to the the story that you gave me this morning to read about the retention rate. All right.

13:36 Well, but I just touched on a little bit. Our podcast listeners have not heard this, so I will just quickly say since I teased it, that there's an overwhelmingly 81% of true crime podcast listeners. They are women, which I mean, maybe that's surprising, maybe not, but that is a thing. And let's see. Simply Safe Sponsors, more true crime episodes. That's the sponsors. Simply Safe. More true crime episodes than any other brand, with 27% of their sponsored episodes falling in this Dr. If you have talked already about Spotify. If you notice, but Sharon has joined us and maybe she can answer one of your questions.

14:19 OK, sure. Sharon, welcome. And you want to tell us a little bit about Clubhouse and the new features? Hi Mark and I hope all is well and join the room as I'm here all the time. What most of the time. I've noticed and thank you for being here. Yeah. Absolutely. I decided to get the upgrade because of the links primarily was attracted to me. What I did initially, when I say initially, when I switched over my Instagram, I changed my Instagram handle back to Women of Movement. And obviously I had to delete the previous name, which was my name. I had changed it before with no problem.

15:02 So when you change it with before the upgrade, what you had to do was delete the handle and then insert the new one. And Clubhouse, when I was in a town hall said that that had been disabled because the AP is weren't working and weren't speaking to each other. But behind the scenes, I think this is what they were doing. So I was really disappointed about that. I think the links make it it's easier for people to follow you and see what you're doing. I know I've already taken advantage of that for people who have the upgrade. So that is my short answer to it. Now regarding the ability to go in rooms anonymously, that doesn't really appeal to me.

15:47 How many people looked at my profile doesn't really attract me. I've been using it nevertheless, but it doesn't surprise me at all. Who looked at who's looked at my profile? Who've looked at my profile? So anyway, that's my answer to it all. I recommend, I love it. All right, cool. But I will maybe take a look at it. And yeah, I know like places like LinkedIn, you can see who's viewed your profile. TikTok I think also I know also has something like that. You don't have to pay for those features. Well, I guess with LinkedIn you only get to see a limited amount of who's looking at your profile page. There is something curious about that. I at least I get curious to see who's looking at my page and at my stuff. Yeah.

16:30 Interesting. All right. Cool. Sharon. Thank you. I may try it for a week just because it's free. And why not? Dr. Did you have something? I think, one, I'm not a clubhouse person. I don't know when there's stuff, but one of the things that I have do not like is when I first the app up, I'm hearing what's going on in the very first room that's listed on the list and I physically have to tap on the little speaker icon speaker to mute it. Interesting. I don't know that I've experienced that. Jonathan, I see you're off mic. Did you want to say something? Didn't realize I was off mic or how that happened. OK, well, there you go. We're we're all we're all experiencing some tech today, so that's no problem. All right, well then I will get in to the next story. This is about Spotify.

17:18 They have they have some new features that they've announced and rolled out. They've updated the homepage of Spotify to include personalized podcast and video podcast recommendations. These suggestions appear just below user shortcuts, aiming to make discoveries, discovering new content more intuitive and engaging. Also, a new following feed has been added, providing users with centralized location to access the latest episode from podcast they follow. This feature simplifies the process of staying updated with your favorite shows.

17:59 Also, they're rolling out new tools for podcast creators, specifically including the ability to link to related content within episodes through and in this episode section. Additionally, creators can now engage with their audience via threaded replies and emoji reactions in the comments section. This one I'm excited about particularly. So think about this like YouTube. You go watch a video, you look in the comments sections, somebody comments and then you see that the host replied to that. And then there's some back and forth within that thread. It's the same thing here now. And it it's also backdated.

18:41 So for example, I know that Dave Campbell, who I mentioned earlier, who's in the audience now, I've seen him comment on our stuff in the past and now I could go back if I want and reply to his comments on Spotify. I like this idea. I think it encourages engagement and I encourage you as a creator to take advantage of that. And I believe you can still take advantage of some of the features that Spotify offers even if you are not using them as your hosting platform. So let's say Buzz Sprout or Lipson is the one that you use. You can still connect to your Spotify for creators or connect to a Spotify creators account and take advantage of some of the features, including, I believe adding video. I'm impressed.

19:33 And like some of these things that Spotify is adding, These updates are part of their broader strategy to compete with platforms like Apple Podcast and YouTube, both of which have been investing heavily, as we know, in podcast content and discovery features. Anything stand out to anybody with all these features? How do you think it compares to Apple to YouTube in terms of the user experience and? Discovery anyone have any thoughts or anyone like dislike this? Yeah, go ahead, Dr. Well, before you came back on, we had a lively discussion about the story that I read about the Pocket Casts and they now have recommendations as well. And the story said that it is creator driven. And my point was that this is just another way that you can, you know, I talked to my clients about guest swaps, about ad swaps.

20:33 This is another swap that you can do. You recommend me? I'll recommend you. Let's do that. I think it could work out. But Spotify, it doesn't say that it is creator driven. I think it might be algorithmic. Oh, no, I lost. Oh yeah. That that was the word from yesterday algorithmically. So it doesn't say that it's creator driven. I do like something that you said there, Dr. just as far as using the example of the different types of swaps that we do as creators. I like the idea. If you want to get some engagement going on Spotify, you could ask a fellow creator to comment on one of those episodes and then you can reply to it and create a little thread there. If this does work algorithmically, then I would think similarly to Instagram, TikTok, etcetera, when people are commenting and more and more comments are popping up, it's assigned to the algorithm to maybe this is something that's interesting to more people and it pushes it out. Yeah.

21:39 That's good. I like that. OK, Dr. do you want to keep things going with SiriusXM? We, I teased this yesterday that they were back in the news. Go for it. Sure. So SiriusXM pushes for dismissal but agrees to mediation in the podcast transcription suit. SiriusXM is an illegal back and forth with the National Association of the Deaf and what's at the heart of it, podcast transcripts, or more specifically, the lack of them. And this matters big time for the deaf and hard of hearing community. Now, SiriusXM is trying to get the case thrown out, saying that the ADA, the Americans with Disabilities Act, doesn't apply to their apps. But here's what's interesting.

22:27 Both sides are at least willing to sit down with a mediator. So there is movement here. There's a conversation happening. And that conversation is really shining a light on something we as creators should already be thinking about transcripts, not just because of legal pressure, but because of over 48 million Americans could benefit from it. If you're pulling out a podcast and you haven't thought about how accessible it is, now's the time. Not later, but now is the time. Not when someone else calls you out or anything like that. But now is the time.

23:08 And I'm going to just add to this my own little two cents. So it's not only for deaf or the hard of hearing, but what about people with TB is sometimes they cannot take in the information as quickly as you speak it to them or as quickly as a podcast. You know, the pace that a podcast goes. So they are more comfortable reading it sometimes. So we have to take that into consideration as well. 100% absolutely. And I'm curious from the group here, who is including transcripts with their podcast when you're uploading your show, your new episode, are you including transcripts? Give me an emoji, a thumbs up, a thumbs down. I know it looks like Sid is Jonathan does. Go ahead, Dr. And you know, on on my on my clients, what I do on my clients is transcripts are available upon request is what I put.

24:10 And I know that transcripts could maybe help in SEO if they had like a tab that had the transcript on it. I know it could help in SEO, but I'm really not sure how much it could help because people don't people don't talk in SEO wish or SEO ease. Do you know what I'm saying? Yeah, yeah. But you know what? Yeah, I'm trying to think, but, you know, certainly there's an advantage of the transcripts for even for a listener, if they have access to that, then if they are an AI enthusiast, they can interact with the episode by uploading the transcript to their favorite AI platform and, you know, get some more information or just dig deeper into the episode in a more interactive way. Sid, I saw you had your hand up.

24:58 Did you want to say something? I started doing transcripts probably around 2021 when maybe 2022 had a listener reach out to me and like shit, I really like to read to listen, please give me a transcript. And he just kept badgering me and I finally said the matter. Let's do it. And this was before they were automatically given, right? And now that they are automatically given a super easy and we take the transcript and we put it on a separate landing page. So it's embedded into the podcast landing page and then down at the bottom there's a Big Blue bar that says read the full transcript.

25:38 So when you open it up, it's on its own landing page. So if somebody does interested in reading it, that it's there. And obviously it's in the podcast players as well. So we use it on a regular basis every every episode. Thank you, Sid. And I'm going to go to Ashley for a second because Ashley, I'm speaking to our show here in particular. And I think as far as I've seen it, does Spotify give us the option to even include a transcript? Have you seen that? I don't think so. Yeah, I don't think that they do. And so I think that's a big reason why we don't at this point. I know that a lot of the major, and I see I'm getting the red bar of death, a lot of the major platforms are now just automatically incorporating transcripts into it.

26:26 And I can't remember if Spotify is one of those. But I would like them to add that feature a lot for the reasons of why there's even this lawsuit that we're talking about. Because I do want my podcast to be more accessible to more people and the hard of hearing community I think deserves that. The only thing I can do is add the transcript to my website. I use pod page and I can copy and paste it to each episode there. It's a little more manual work, so I'd like to find a way for it to be more automatic. Yes, Ashley. And then we'll go to DRI. Don't think I'm dreaming this. I know that Apple does the automatically generated transcript and I think Spotify does too.

27:10 I think that's why they don't give you the option to input. It but in. Spreaker, I know they give you the option regardless of those platforms that automatically generate those transcripts so that you can have more accuracy. Yeah. Thank you, Ashley. Appreciate you clarifying that. And Dr. Did you want to add something? Yeah. So in one of my producer groups, we talked about the the ones, the platforms that do it automatically. There are different grades of transcripts. There's the A, the B and the C grade. And normally, you know, the C grade, there's quite a bit of errors, but it's quick. It's quick and dirty basically.

27:51 And it's fulfills the ADA requirement, yada, yada, yada. It is painstaking to have someone go through the entire show, you know, trying to repair and make that transcript an A grade transcript. There's three grades of transcripts, I think. OK, there you go. Thank you, Dr. and Janae has joined us on stage. Good morning. Janae, did you want to add to this part of the conversation? Good morning, everyone. Great conversation. Yes, I want to jump in and share that transcription has been a game changer. It's so much better for the audience or the listener to have that secondary way of consuming. And as I'm listening, I'm like, let me check the Spotify, let me check Apple SMS. They're both auto generating. They have a big message on the top that says this transcript is auto generated.

28:50 And then you'll separate the 2 speakers by speaker one, speaker 2. But it would be really good to then tell them like, hey, this is the name of the speaker one or this is the name of speaker 2. For example, looking at Amy Porterfield's podcast episode, it just says speaker one, speaker two. There might be a third one, but yeah, those ABC loveling is is really good to know as well. Thanks. Yeah, I like to use Otter for transcriptions because it does a good job of separating speakers and if they are recurring speakers. In other words, if like our show, if I'm uploading the same transcript and identifying the speakers from 1 transcript to the next, it starts to learn people's voices and I and automatically assign who it thinks it is that's speaking. It's not perfect, but it does do that somewhat well when it works.

29:44 Sometimes it doesn't work so well, but that would be a great feature that if we could depend on it and if the other platforms offered it, where it identifies each speaker and labels them accordingly. One thing that I also noticed is if you mentioned somebody's name in the description of your podcast episode, their name will be listed and then you can tap on that name and especially in the Spotify app, and it'll take you to like a search result of that person. So that's something that I discovered as well. Yeah, I like that. Otter is amazing. Yeah. I like that feature that you're talking about. I think that that it's really helpful as well. Let's see here.

30:25 Sid, did you have a question? This was going to say from a use case perspective. As a listener, I use the transcripts all the time. So if I hear something and I don't clip it or write down the time stamp, but I heard Mark's name mentioned and I'll go into the transcript and search for that term. So it comes up to the place where I saw the quote that I heard right or something and then I can highlight it. Sometimes I reuse it in content, sometimes I quote that person right. So as a listener, I'm using it on a regular basis. And I'll also say that to the Otter gods.

31:06 If you are listening to this, please give us the feature in Otter where you can easily copy the the recap of a meeting and paste it into a document. Right now you have to like copy the whole Dang thing and paste into a document. I wish you guys would make the use of that recap a lot easier. Even the ability to download it would be awesome. That doesn't exist either. I hear you loud and clear and we have two hands up. So let's check in. Maybe Janae has a solution. Go ahead, Janae. Instead. Great question. They actually have templates now, so if you want to set up a specific template for your own subscriptions, you can set it up where it'll give you exactly what you want and nothing more or nothing less of the house. I saw that templates feature just yesterday and it totally threw me for a loop.

31:54 I don't I I have to figure out how to actually use it. Maybe. Maybe if you know Janae will play around with that after the show at some point. I don't know if you saw, but Amelia in the audience, she wrote in the chat. I'm a Spanish teacher and I don't offer any transcripts. Neither do my colleagues. We usually sell them in a pack. Hmm, so let's I don't offer any transcript, neither do my colleagues. We usually sell them in a pack. Interesting huh? Well, Amelia would love to hear more about that. And in the meantime, let me see what we're working with with time. So we only have a few minutes left and I will share one other thing from the podcast show from London. Last week, they unveiled some trends shaping the podcasting industry.

32:44 So here's what some would say that they learned or heard a lot about during the week at the podcast show. Video integration. Podcasts are increasingly adopting video formats, transforming into multi platform content that enhances audience engagement. Also, podcasts are evolving beyond episodic content to become more cultural touchstones, influencing broader media narratives. And we talked about that around election time and have probably talked about it since then and how powerful podcasts are and influential they are. Successful podcasts are expanding their reach across various platforms, including social media, live events and merchandise. I've seen personally, I've seen somebody doing, I think if you look up on Instagram, ADHD in biz BIZ, there's this one woman who I think makes really great content and she's actually doing what's like a mini episode for on her Instagram specifically. It's like probably a minute, minute and a half long. And she gives that opening hook and then she's whatever to whatever she's going to speak about. And then she says, welcome to the name of the series. This is episode 22.

34:07 And then she gives spits out that content and I really like it. I really like that she does that It, it does feel a little more like a podcast that way. And I have to go look and see if that's what she's doing for her actual podcast. Is she taking that and repurposing it into an audio podcast? Some other things here. Emphasis on visual branding and design is growing, with podcast investing in distinctive logos, artwork, and promotional materials. Listeners are also gravitating toward content that offers genuine, trustworthy voices that we've talked about today, highlighting the importance of authenticity in podcasting. AI is playing a larger role in podcast production, as a lot of us know, from content creation to personalized recommendations.

34:54 And the industry is also experiencing significant growth worldwide with new markets emerging and diversifying the listener base. There's even more, but I think that that covers a lot and I do. There was one other story I didn't want to get to trying to find it here. Give me one moment. I swear I had one other story for you, but I'll just here it is. Open video podcasting gets a boost. The Podcast Standards project AKAPSP is developing a new RSS specification that allows podcasters to distribute both audio and video content through a single feed.

35:37 This approach utilizes HLS. That means that's another word for HTTP live streaming to stream video, eliminating the need for separate feeds and preventing audience fragmentation. In other words, this would open things up to where right now most of our video podcasts are being distributed mainly through YouTube and Spotify, and you have to directly upload those videos to those platforms with the RSS feed, for lack of better term, opening up to video. Now it would be an easy way to distribute, pardon me, to distribute your video to all the other platforms, including Spotify that by just uploading it directly the way you would to say Buzz Sprout, Libsyn, etcetera.

36:29 So no other extra work that would need to be done. This I I feel like can be both really exciting and potentially I can't think of a better word than dangerous. It's exciting because it does make it much easier to distribute to a wider range of platforms. But I'm a little concerned about what this means for say, entry level podcasters, people just getting started. Because look, I think a lot of you can relate. When you got started in podcasting, you were doing most of it yourself. And even if you hired somebody to help you, you still had to learn how to do, unless you were going to a podcast studio, you had to learn how to use the equipment, how to even turn it on for some of us, right?

37:17 How to hook it all up. And video adds another layer to it because it's not just how to use the camera, it's also how to use lighting properly. And it's not that I don't like video podcasting. I'm using video right now and have the proper lighting and all the things I worry about people who want to start a podcast and might get too intimidated or overwhelmed, feeling like they're forced to have to do video too. Janae, I saw your hand up. And as a guy who helped set up video studios, no offense, I just want to make sure everybody feels like they are at the same level of entry into this world of podcasting.

38:02 What say you, Sir? 100% no offense at all taken now. I love that there adding the video URL feature because already in our says sending the some cover or the cover of the podcast, such as an image and then the audio. So there's two UR LS already that are linking back to your host. So why not a third one? Makes perfect sense. On the point of people getting overwhelmed with video podcasting, you've probably been following this trend a lot more people are comfortable in front of cameras and creating video short form content or whatnot on TikTok, on Instagram, on YouTube, they're creating these content from video.

38:44 So they are very comfortable in doing that all sorts of things on TikTok shop, you name it right. So people are a lot more comfortable and it's I think it's a perfect to me for them to say, hey, I'm already creating content here. Why not use this second platform where it gives me a even larger distribution of my content that I'm already introducing? I think it's a great thing to be added. Thanks. You're welcome. And I agree with you. I think having it as an option is a great feature to have. And I just want to make sure that we as podcasters can encourage new podcasters to encourage them that if they don't want to use video, that they can still be successful at it and that they can work it in later when they do feel more comfortable doing it. That's the big thing for me is I feel like if it becomes just the standard as part of setting up your RSS feed, that, you know, everybody's starting to add video to it now, too. I feel like people, new people, are going to be pressured and I don't want them to be.

39:53 Oh I agree and being an old person I'm still using audio as my main podcast. I still haven't implemented video outside of just. Putting it on YouTube because I know the moment you put in video on your Spotify is going to mess up the audio listeners. So I haven't made that switch, so I'm looking forward to this one. Well, I'm going to and by the way, I'm not going to call you an old person. I will call you an old schooler. You're an old school podcaster, not an old person, Janae. OK, so with that, we are back tomorrow, 7:00 AM Eastern, live on Clubhouse, live on YouTube as well. And we will be wrapping up the week talking all things podcasting and of course sharing our wins from this past week.

40:38 So think about your week this week, what did you accomplish or what are you working to accomplish? Let's hear about it. Let's celebrate it with you. Bring it tomorrow, 7:00 AM Eastern Time. And until tomorrow, make it a great day. Everybody take care.