322 - Top-Earning Podcasters, Gemini Video Updates, and More Buzz

0:04 Good morning podcasting morning chat. Today is Thursday, June 12th, 2025, and today we're going to finish up some of the news that we didn't get to yesterday. And if we have time, we will get to a couple of mailbag questions as well. If you're listening on Clubhouse, hit that share button at the bottom left hand side of the screen and share. However, Clubhouse lets you do that. And if you're listening via podcast, please share this episode with a fellow podcaster. And now give us about 30 seconds and we will get things rolling. Thanks for being here. Good morning.

1:21 While Mark has given himself permission to be human today, as some of you know, he suffers from head splitting, completely debilitating migraines, and one of them creeped up on him this morning. So I'm sure that all of you join me in wishing him a speedy recovery and we actually want to congratulate him on acknowledging that he is human. You know, people do get sick. This is a 5 day a week show and it's bound to happen. But it kind of made me think about the future of when something happens and he can't be there or you know, flood happens, which has happened to Mark as well. So I kind of wanted to put it out there. Maybe this is going to be an ice breaker question about what we can do instead of rushing at the last minute, how we can handle this in the future.

2:16 Does anyone have any kind of suggestions on this? The first thing that I thought of is maybe once a month we can have an afternoon session and we can bank that. So if anything happens like this, we just get it out of the bank. And you know, the opening is usually when Mark says the date and stuff like that. We can work around that. That's something that can be worked around. Does anyone else have any suggestions as to what we can do when something like this happens? Hello, Nicholas. Hey, good morning, everybody. I've actually had conversations with Mark on this exact topic, especially when we're we have potential guests coming on and we're not quite sure if they can show up or maybe they can't make it for the day.

3:03 And then it was always a mad scramble to come up with what the topic is going to be. And right, what we had discussed was having certain topics kind of yeah, back in the back pocket, so to speak, so that you could always. Fall back on Yeah. Yeah, like Evergreen conversations, like something that'd be an interesting conversation that to discuss in a room, but once we can just kind of keep you safe there for an instance like that, I think having different discussions, different topics, or maybe like a list of questions or something like that. Ready to go that we just use if needed would be definitely helpful. Right. I agree. Other than having like an afternoon session every now and then that we can bank, The other thing I thought of is maybe taking some of those early shows when you first got on to Spotify and taking some of those early mailbag questions and compiling them together somehow.

4:03 That would be some editing, some editing, genius, that's what that would be. So good morning, everybody. I think that all of these are great, but I also think you have to be able to plan like we had like had to be planned this morning. That was unfortunately last minute. He got sick, he's not feeling well. And that's really hard to go grab an episode and bring it and play it and all that kind of stuff. But I love the idea of having a like a shared document that has mailbag questions in it. That's always easy to bring those questions and then open them up to the floor and have a conversation about this question. So maybe it's just a document with a bunch of mailbag questions when this does happen that we can use those. And I think this is also an important conversation. We're talking specifically about this show, but what happens when you can't show up for your show?

4:52 What happens when you can't be there? What's your backup? What are you doing? Are you can? Are you canceling? Are you running a extra episode? Like, it's a really good question that I think that we're living how it's happening to us at this moment, but what happens when it happens to our shows? Right. And this is a good reason to have a bank to bank those shows. And I don't see Jonathan in the room, but he is. I know that you banking a whole bunch of shows, Sid, what is the most that you've banked in for a show? It's a really great question. I think the most that we've had would be this year and we had eight banks at one time and not just because the fall was really easy for me to get some things recorded.

5:33 Right now we have 2 banks, but I try to stay at least two to three ahead and if I don't have them already recorded, I have the scheduling of them done. So they get done relatively quickly. So I try to have at least two to three. Oh, Dave in the audience wrote in the chat that he has banked all the way up until August. I want to be you when I grow up, Dave. That is fantastic. Ashley, I see your hand up. I realized this won't work for every show, particularly sports shows or maybe shows about TV shows. But what I used to do is I used to just record the entire season. I would determine how many number of episodes I won in the season. So let's say 10, I would just record 10 episodes over the course of a week. With my guess, it was hard to get everybody at the same place at the same time, but it can be done and that way for the following 10 weeks everything was just ready to go. That would be cool.

6:29 You know, the other thing that I'm wondering is because I know that there are some shows that Mark has done over on chatter and I think those are those are not recorded. I think I don't know if they're recorded or not, but they would be great if they were and we could just run those if they are. That's just another suggestion. OK, it is news time. So yesterday I ran into an article that was all about meet the richest podcasters in the world and they were ranked and I don't know why but when they ran the article they ran them but they didn't run them in the rank that they are. How much by how much they make.

7:18 I don't know what kind of order that they put it in, but it was all kind of, you know, here and there and everywhere. But I have re ranked them by the amount of money that they make. So #14 is the dough boys which make 700,000 a year and the dough boys have been around for a while so that makes sense to me #13 is actually tied with another one. And True Crime Obsessed and Pat Flynn, they both make a 1.2 million. That's so that's number 13 and #12 #11 is kind of interesting. It's called the Chapo trap house. I'm wondering if anyone has heard of that. Let me see hands if you've heard of that Chapo Chapo trap house. So I'm going to read a little bit about it. If you've never heard of Chapo Trap house, consider yourself lucky.

8:16 The show, created by Will Menaker, Matt Christmanson, Felix Biederman, Amber Ali Frost and Virgil Texas, is part of what's known as the Dirtbag Left online. And despite bans from both Reddit and Twitch, the group has managed to make their political podcast very profitable. Just the names alone and the fact that they were going that they were banned from Reddit and Twitch, which is crazy. I think maybe just people hearing this, they're going to be flocking to this, so I apologize for that. To do to get banned. Like I'm really got to do something crazy to get banned from those two.

9:02 I mean, geez. I agree. You know, I could care less either way, but that's a lot of something there. But. That's a lot of something. You're right, you're right. So #10 is Scott Aachman from Comedy Bang Bang at 2 million #9 is Terry Gross, She's at 3 million #8 is Marc Maron at 4 million. He ties with Leah LaPorte, who's number seven at 4,000,000. Number six is Ira Glass at 5 million #5 is Aaron. I'm going to guess that's pronounced Manky Monkey at 6,000,000.

9:43 Number 4 is Bill Simmons at 7 million #3 is Dax Shepard at 9 million. What is that armchair something #2 is Dave Ramsey at 10 million. And I think we can all take a big guess about who number one is #1 of course, is Joe Rogan at $30 million. Now, this was an article on MSN. It was in my feed. And this was compiled by a platform called alot.com or alot.com.

10:24 However you want to put your emphasis, whichever syllable you want to put your emphasis on, soalot.com is the one that compiled that list. Any any comments on that? It's such a crazy jump from 10 to #1 I think that's really interesting. Yeah. So Rogan owe at 30 million. 700,000 is at the bottom #14 at the bottom. And I don't know why there's only 14. There's not 15. That kind of bugged me a little bit. I wanted there to be a nice round Number like 15, but no, there's 14. Well, it's, it's kind of interesting how diverse it is. You know, you have some business, you have some lifestyle and then whatever Joe Rogan is, and I'm not trying to be funny because he's like all over the place. I mean, one minute he's talking about health, the next minute he's talking with the president, you know, So I mean, he's. Kind of over.

11:16 But I was surprised that Mel Mel wasn't on the list. I mean, she's got books she's got, but it it also goes to show you how everybody has their tribe, so to speak. It just goes to show you that everybody's podcast can be successful, you know, success. I know you could be successful on different levels, but think that if you can find the right niche, everybody's got their set of crazies. And I think that that's that's what's really good about that. And maybe with the exception of DRS podcast, the rest of us may not achieve those those numbers, but you know, even a million or even 20 bucks or whatever in between, there is still money is still real money. So I think there that gives us all hope that there are deals to be made.

12:07 We just have to keep going. So there you go. Exactly. So you know what, it's time for me to go to the kitchen and Nick, I am going to call upon you because I know that you have some AI news. Is that right? Yeah, go do your kitchen. Thing I've been. Talking a lot about Gemini lately, like you probably can't tell, I've actually been using that a lot more in recent months and actually been using it a lot more than ChatGPT recently, which is surprising to even myself so for the. News. Today Gemini came out with or Google, I should say, came out with several or AI updates and they just seem to be putting the pedal to the floor with everything that they're doing right now. One of the big updates that they I think is rolling out now. I don't think it's available to everybody yet, but is a familiar one from ChatGPT.

13:01 So if any of you guys have used tasks in ChatGPT, they're essentially automated prompts, if you will, A prompt that you can schedule to run at a specific time every day, week, month, whatever, and it'll automatically run the prompts, spit back a result, and show up in your chat. That is something that Gemini is deploying I believe right now to users. Or you can have scheduled automations maybe every week you want it to run or every morning maybe you want to run news articles really into your industry or do certain research at a specific time of day or week. I've used the ChatGPT version quite a bit for Dai Briefing when I was running that show to gather news articles and kind of give me a little daily brief.

13:53 So that is something that, like I said, is rolling out right now if you are a Gemini user. And probably the more exciting updates, the one that I was really excited about, we talked about VO3 a couple weeks ago, Google's AI video model, and we talked about how expensive it was. You had to be on the Gemini Ultra plan, paying $250 a month to get any real access to it. Otherwise it was kind of expensive in terms of credits that you get with Gemini if you're on the pro version. Well they just released a new VO3 model called VO3 Fast which I had a chance to play with a little bit and it is it is blown my mind.

14:42 I haven't had a chance to prepare against the regular VO 3 so I'm not paying 250,000 a month for it. But what I have been able to play with on the VO3 Fast, it brings a lot of the same functionality of VO3 into this much cheaper model. It has sound, audio, music, voices if you want to include voices into your video as well, and it is actually available to the Gemini. What is it? The AI Pro or Gemini Pro model? The $20.00 a month one Where VO3 was 100 credits per generation. This VO3 fast is only 20 credits per generation.

15:25 So you can get up to 1000 credits with the Gemini Pro. You can get quite a few videos out of just the regular $20.00 a month subscription. If you are on Gemini Pro. I was sending Mark a couple videos of it yesterday, just a couple days ago, just making some goofy one off videos and it was pretty impressive. It's something I want to play with a lot more. And yeah, I'll, I'll leave it at that for the moment. If anyone wants to make comments, if you've played with VO3 or VO3 fast, or if you have any questions on the AI video stuff, please by all means. So Nick, what are you using it for? The VO3 I was just kind of playing with just to see how if it came back any better. So I've played with some other AI video models where they released this quote UN quote fast version and the videos always come out kind of crummy.

16:20 They just they're nowhere near as good as the actual like full-fledged model. But what I actually started doing with the VO2, the older model that doesn't have sound, doesn't have any of that. I started creating just a little short documentary series. And it was the idea behind this just to kind of play with all the different AI tools to piece it all together to see what all entails, like building something out from scratch with AI. So the documentary is going to be on humpback whales. As a lot of you know, I've traveled to Maui quite a bit, absolutely love humpback whales, and I've used the VO2 model to generate every single scene from this video. Then I use ChatGPT to help me write the script or gem and I can't remember which one.

17:06 I put that script in 11 labs. So I actually have like a, a British narrative voice for this documentary. And then I'm playing with, it's difficult because I don't have the music background or the music experience, but I'm playing with a different AI model that Google has for creating the music. It's like a synthesizer thing. So I'm trying to create every element of this documentary using AI and I'm using VO, which was VO2. May I might go back and regenerate some in VO3 to develop the actual video of this documentary, very similar to how I was doing the guy briefing. But how much of this can I fully automate and turn in turn in with AI on, do the same thing with video, but ultimately to more show where you might be able to supplement different tasks that you would do in a workflow. You wanting to introduce video into your show. Where can you use something like VO3 implement video into your podcast?

18:09 Or if you want to, like Dominic had mentioned, he's bringing characters into his narrative using 11 labs, things like that, where you're not necessarily saying, hey, generate a whole documentary for me or hey, generate a whole podcast for me. But where can I implement different AI tools throughout that process to help me achieve something that maybe I want to be able to achieve as a solo podcaster or someone that's working out well? Does that helps it? That's a longer. Answer No, no, that was great because as you were talking, I'm thinking, OK, what's the practical use case for podcasters like us? And you got there at the end of improving workflow and things of that nature. And I think all of us would agree any way that we can improve our workflow is going to be really good and take a step out and let somebody else do it.

18:57 So, Dr., you're back. Welcome back. Thank you. I appreciate it. I'm panting a little bit, but I am back. Nick, is was there anything else that you had in AI today? Not really. Thanks I I don't know if anyone. Else has noticed there were a bunch of ChatGPT outages and kind of a little freak out in the ChatGPT side of things. It last couple of days that's caused some alarm bells to go out for some people, but I haven't really. I didn't dig too deep into that one yet to really understand what happened, but it had a lot of people concerned. Yeah, I even, I noticed when I went to go get some files off of Riverside, they had a banner up on top saying we realized that ChatGPT is out and you know, just kind of roll with the flow kind of thing. Hey, Janae has joined us.

19:49 Hi, Janae, how are you? Good morning everyone. Doing doing well. So Janae, what AIS do you mainly use? The main one that I've been using is ChatGPT. I use 11 Labs for a lot of the other processes and I've actually created a whole album of music using Suno. Dot com or suno dot AI, which is been received really well. I've actually published one of the songs on Spotify and Apple Music as well. So I'm putting a whole album together right now through this music. The other thing that I'm going to be doing is laying over my aunt, my own vocals on top of these music. So that's going to be a learning process because I used to sing back in the days, but trying to sing over and doing all of the post, you know, post production is, is kind of fun going down that route.

20:44 So those are the three main AI applications that I've been using. Another one that's integrated into the podcast is Auto dot AI, which grabs automatically all of the transcripts from my recordings. D script is another another one and I got to play around with the vibe editing feature that they've enabled, which is really a lot of fun, so. It's. It's just getting better. Awesome Amanda, I had listened to Gary Vee, which I digest him in season sometimes right. I like what he says. Sometimes I'm bored with what he says. So I'm in a I'm liking what he says right now and he actually was talking about AI as he should be, but he was saying that even if Google, which I'm assuming is the Gemini, right, I'm I pretty I'm sure I have that right. Even if Google executes their AI, Florida State that so many people are using AI for search engines that Google is not basically number one anymore.

21:46 And I thought that that was so, so interesting that I didn't think I'd be in a world that Google would go to 2nd to something until this came. And you know, when he said that I go, I kind of do that myself. I do kind of pop into a ChatGPT and type in exactly what I'm looking for because I'll say and also give me resources all the stuff like it can go a little deeper than just what a quick search on Google was. So that's just kind of my, I wanted to add to what Nick was talking about. And I just thought that that was interesting. Right, I agree and I am lucky enough to have a custom made ChatGPT for my voice, my style, my attitude, and she's a little sassy.

22:30 I got to say she is she is a little sassy and she's helping me. I said yesterday that I'm diving into the whole threads side of it, side of social and she's helping me with with all of that. So I'm very happy about that. Now Ashley, I saw your hand up. Did you want to ask Janae something? Oh this, this could be for anybody I I'm only asking because Janae had mentioned the script. Script has got the new AI agents built into the new Underlord and I've. Used it a little. Bit and I don't think it's great and I was just curious about anyone else's thoughts on that. Yeah, I played around a little bit with the AI agent built into D script and it's a getting used to, right. We're so used to editing in the timeline ourselves and you know, know exactly what we want.

23:25 And I was trying to do something very different than what it's used to. So I was trying to do a three video cut and it was like, oh, to lay that out you might want to use and it wasn't ready for that. It's just designed for editing and trimming content that's already on your timeline. Where are they coming up with these names? Under, Lord, Come on, it sounds so ominous. You know, under. Lord want to be overlord, you know. They don't want to be Overlord, they just want to be under Lord. That's right. OK, so let's continue on with some of the things that we had leftover from yesterday.

24:07 And one of them is a news item about podcasts rebrands with every life milestone. So some of the highlights of this article that we will go ahead and put in the chat. UK media personalities Jamie Lang and Sophie Habu originally launched their podcast as called. It was called Nearly Wets documenting their pre wedding journey. Then after tying the knot in 2023 they rebranded to Newlyweds. It's a show called Newlyweds focusing on married life and behind the scenes moments and with the baby on the way. Now they've just renamed the show again to Nearly Parents as of June 9th, 2025 and began its latest season reflecting about that new chapter. The revamped podcast will cover pregnancy prep, relationship shifts, ovulation and fertility conversations, baby brain and family related misadventures.

25:10 Now their debut Nearly Parents episode shares the moment of discovering the pregnancy, plus humorous moments like, I don't know, Sophie's craving for caviar, although she can't actually eat it during the pregnancy. So what do you think about changing your name over and over again? Have you heard a podcast change its name like this? Does it add to the story or does it kind of feel confusing? Anyone has something to say on this? I think it's brilliant because it's taking their listener on a journey and each step of their life and what they're doing. And they're likely not changing RSS fees, they're just changing the name.

25:52 So it'll show up with a new name when they launch a new episode. And I'm sure they're talking about it and what they're doing in the transition to the next one. But yeah, I think it's brilliant because they're taking you on this journey and you kind of want to follow them. So do you think that frequent rebranding could help podcasts stay fresh, or would it alienate or confuse the longtime listener? I think that depends on what they, I think that depends on what they actually say in the show about the new name coming up, right? Are we entering a new season? And we're entering the new season, you know, about 3 parents or whatever it was called and they tell everybody then I think it'll it'll work.

26:34 But I see Amanda has something to say. Go ahead, Amanda. I think so. If someone was tuned into like a newlywed show, it's very appropriate that that same listener may be transitioning into the same journey as this particular podcast as well. So I think for this particular podcast, that works really, really well. I also will say I don't think there's really any rules in podcasting. But if Chris and I, who've had a music show for the last five years, decided to up and change our show to a divorce podcast, the listeners that followed us, that would be a complete slap in the face to our listenership. You know what I mean? Where I think this this couple is taking their listeners on the same journey that their listeners are on or will about to be on or already were on. So I I think it's very appropriate and spot on for this particular one, but I think for others it might not be appropriate.

27:29 Right. And if they're long time listeners, it feels like they probably would come to expect them to keep changing the name, you know, So I'm going to go on to the next story. We normally don't like to get into any kind of politics, but I saw this. I saw this story in there. And so it just felt like we had to cover it. And the headline is not just influencers. The Congress moves to treat creators like entrepreneurs. So a new bipartisan Congressional Creators Caucus was launched by Representatives Yvette Clark, who's a Democrat out of New York, and Beth Van Dewen, who is a Republican out of Texas, to give digital creators small business level support.

28:18 The caucus aims to address challenges creators face like unclear tax status, limited access to banking, insurance and disaster relief by treating them more like a traditional entrepreneur. Analysis estimates the creator economy could be worth up to 500 billion. That's with AB 500 billion by 2027, highlighting its growing economic influence and creators turned. Advocates Matthew and Stephanie Patrick of The Theorist Media spent over a year lobbying Congress to emphasize that creators are responsible for small businesses nationwide, not just New York and LA. Major platforms like Patreon and YouTube support the caucus, emphasizing that creators need real business protections like insurance, loan access, and are vital to economic and and are vital to the economic engine in their local communities. So I'd love to open this up to the room. Does anyone have anything to say about this? This sounds like a great idea, but the way Congress moves these days, I'm not sure that we're going to will we see this in our life is my question.

29:36 Ashley says Cool, cool in the chat. OK, we're going to go on to the next story and that is this one's going to be a little messy. OK, AI BS New framework aims to streamline the messy middle of programmatic ad sales In a major move to modernize the digital advertising landscape, the IAB Tech Lab has launched its new containerization project. First of all, let's talk about AIB. Sometimes when you go onto the platform that hosts your podcast, you might see something that says AIB and there might be a toggle.

30:20 At least that's what I see when I go into Lipson for one of my clients. AIB is a platform that has like a standardization of things. For instance, I and I don't know why this is not standard, but you know how Apple counts? What do they count? They they count listens and Spotify will count plays. I don't know why this is not standardized, but that's something that is right up the a the IA BS alley. So that's what they do, but it costs a lot like I think someone, one of the post owners that IDM Ed, he said that he just did not feel like paying the 20,015 or $20,000 a year in order to have that IAB, you know, emblem on his platform. So that is an enormous amount of money. So I completely understand, Nick, I see your hand up. Is that stamp?

31:20 Is that for the hosting platforms? The hosting platforms, yeah. OK. So they're like AIB certified or? Yes, AIB certified, right? Interesting. OK, I bought a platform of course on Appsumo, of course. And usually when they're on Appsumo, usually the creators are accessible to you. You know, you can DM them, you can e-mail them. And so I decided to e-mail the creator of one of the platforms that I bought. It was a hosting platform. And I just wanted to ask him a couple questions. And he said, yeah. He says, you know, we do everything that the IAB, you know, all the IAB guidelines, we do them.

32:05 But I just don't want to pay the 15 or $20,000 a year in order to put that stamp on my on my platform. So I said wow, that I didn't even realize it was that much. So that's crazy. Anyway, I'm going to continue with the story. The IAB Tech Lab has launched its new containerization project, a bold initiative aimed at tackling inefficiencies in the increasingly complex world of programmatic advertising. With over a decade of exponential growth in digital media, the current Ad Tech Framework framework is showing signs of strain, especially during high traffic live events and across the fragmented system. Fragmented system.

32:53 The goal the it's to standardize how real time bidding services interact by using container technology. I'm going to repeat that container technology making it easier for platforms, publishers, and AD partners to plug and play without sacrificing speed, security, or performance. The IAB says this project lays down clear technical ground rules for data handling, network protocols, and fraud detection, helping build a more scalable and sustainable future for programmatic ad ecosystems. And they're calling on the whole industry, from DSPS to podcasters, to get involved. So with that said, should podcasters have a seat at the table in shaping how programmatic ad standards evolve?

33:48 Why or why not? Anyone want to get in on this? It's a lot to wrap my head around because I don't feel like I get what their sole purpose is, but in a way it'll overall help. I know this isn't answering your question, but I think it'll overall help podcasting if more platforms get on board. Because right now, like you said, Spotify tracks their own stuff, Apple tracks their own stuff. Like even as a podcast host, it's hard to tell where you stand just because you have to look at every single platform. Like there's not one consolidated look at everything. And that's what makes podcasts and so difficult in terms of tracking.

34:30 I feel where I I can see from an advertiser standpoint, like if you're going to a show that is hosted exclusively on Spotify or hosted exclusively on Apple or vice versa, like how do you know if you're getting a good deal as the advertiser when all these platforms track differently? You don't really. You have to really understand how each platform does their stuff in order to know if you're making a good deal for both the host and the the advertiser. Agreed. And the names that they're coming up with, come on, containerization project. They just don't want to make it easy for anybody. I'm telling you, the containerization project. So.

35:11 Oh, Renee Roberts, let's come on up, girl. You want to talk? Come on. Let's get Renee up here. Renee. Hi. How are you this morning? Good morning. Yeah, well, Nicholas kind of covered everything I was going to say. I was just thinking like for the podcasters to have a seat at the table with programmatic advertising, you know, you just want to make sure that you're getting the opportunity for your podcast to be sold. And that's what I was thinking that they just really, yes, I think you do need a seat at the table. Like how, how are these being divvied out? Like is there a way that you can make sure that your podcast is showing up as an option? So if I'm buying some ads for, for any of the companies I represent, I want to know that I understand what your show is about. And so is it showing up in the right genre? Like I'm selling XYZ, but you're an ABC type of company. I want to make sure I'm getting in the right kind. Sometimes I want to branch out.

36:11 I do want to just, you know, spray and pray and just, hey, let's just see if anybody hits it. So that's what I was thinking about. It's just like more control on making sure you're showing up where you need to show up so you get the opportunity to get the ads. Placed on your program Exactly. And and Adam in the audience says self hosting a podcast gives you more availability to analyze all the data. So has anyone, it sounds like Adam is self hosting. Anyone else in here? Have they self hosted? I don't even know what's involved with self hosting. I mean, Adam, I would love it if you would come up on stage and talk about this. Is it up to you to distribute it to all the all the different players?

36:55 I mean, there's thousands of them. I don't even know how that is. I believe it just basically be you'd be taking the the role of a lives in or a buzz pro. But there's like lots of them, there's thousands of them, so I don't even. How much time must that take every week? If that's what you have as a weekly show, that's crazy. That's where like using a platform like Buzz Pro and all these podcast hosting platforms, that's the the ultimate draw of it because of how easy they make it. Plus you have the cost aspect of it. Like think of how large your podcast episode files are that they are hosting on their own servers, taking up their own space.

37:42 And that's something that you would have to account for with your own show if it was self hosted. So it's it's a a good deal in the fact that it can be cost effective and they take care of a lot of the heavy lifting for you. But like Adam saying you get you lose a lot of the data that you would otherwise have if it was self hosted. Right. I'm going to take a left turn before I go to the next story only because this is something that's happening to me, well, to my client. So if it's happening to my client, it's happening to me as well. Yesterday, Wednesday was the last day for my client's podcast. She is sundowning it.

38:23 Is that the right phrase? Sundowning. Her husband is taken ill and she has to, she's probably going to have to give up her seat on the American Academy of Pediatrics and so she's quitting everything she has to do that. So but she still wants the podcast to go on. Now she hosts on Captivate and I think her the tier that she's on is about $17.00 a month. So I'm trying to get all the information before I go to her about her options. So what if she says God, I just I don't want to spend $17.00 a month if there's if there's another way. So certainly there are certainly there are free tiers.

39:08 There are less expensive tiers. I know that what buzz sprout or has a $5 tier, I think. So what happens if I take her 250 episodes off of Captivate and find a new home for it? Do they get published like all over again? Does anyone know? I think when you when you migrate your your RSS feed, I think they do all go in in burst. I think they all just kind of come in and groups. I think I've helped somebody with that and I think that's how that happened. Dan, you came up. What can you add for me? I wanted to quickly jump in, thank you and good morning. But so if you go look at Buzz Sprout, they haven't, they have a resource dedicated to migrating your podcast and the process that's entailed in that. I don't think they get republished, rather they get migrated to the new host.

40:04 So if they're already published in multiple places. It won't be like duplicating it, but if they're not published in, let's say Apple, then they may and I have to go read it again, but they might get published on Apple if you choose to connect with Apple Podcasts through that process when you sign up to Buzzsprout as an example. So it's it's a migration but not a republication. So to the listener, they would not have any idea of what's going on in the background, is that right? Correct. OK, well, that's my concern. That's my concern.

40:47 Well, I might have to look at Buzz Sprout about this. Does anyone have any kind of suggestions for me of what to do? I am open to suggestions. In alignment with what I've just said that my suggestion would be go to Buzz Sprout and utilize their podcast migration service. It's included when you sign up. OK well I might check that out and give that to her as an option. I just you know, 1718 bucks a a month seems just for storage basically is what it would be. If she's not actively podcasting then you can migrate, or once you migrate you can downgrade to the $5 a month plan which is the archive plan.

41:33 OK. That's, I think that's probably going to be and Dave has the Spotify saying pulsing the icon pulsing. I see that Dave. OK, so I appreciate you helping me with that issue. I'm I'm going to check those those things out today and and give her some options. I'm going to move on to the next story and let's see how far into the hour this takes us and this will probably wrap us up. Most important and useful insights from the second quarter of 2025 Podscribe performance benchmark report for digital content creators and podcasters.

42:14 Now attribution and measurement insights. Pixel tracking is king. Pixel based attribution captures 7 times more podcast conversions than post purchase surveys and 4.6 times more than promo codes for vanity URLs. Holy cow that was a mouthful. I can't believe I got through that. This means many podcast campaigns are under reporting up to 80% of conversions without pixels. I got to say I don't know how the word pixels comes into play here. I sorry, I really should have studied this before I read it.

42:58 I apologize. This was supposed to be Marx Marx's story, so I don't know why pixel tracking is a thing, but it's a thing. OK the second the second point is conversion lag is real. Only 17.3% of visits happen in the 1st 24 hours after hearing a podcast ad. However, 42.3% occur within the first seven days and 80% by day 22, supporting the importance of a 30 day attribution window. I do understand that point and I am on board with that. OK. And the Third Point is IPV 6 is growing is a growing blind spot. About 50% of conversions can go untracked if AD servers aren't IPV 6 compatible.

43:55 Please don't ask me what that is, I don't know, I'm just reading the damn story. Only a few major platforms supported, meaning missed data is a serious risk without proper tools. Now the audience and content strategy insight. Affluent and educated listeners convert more audiences with higher income and educated levels Show $0.25. I'm sorry. 25% and 17% better conversion rates respectively. YouTube simulcasts are booming. About 64% of simulcast podcast content consumption happens on YouTube. Simulcast usage has grown 20% year over year and the genres are that convert best Best for visits, technology, business and health and fitness, Best for purchases, business, technology and education and the best show formats. Host read ads outperform producer read ads on both visitor and purchase rates.

45:01 The producer read ads are catching up in cost efficiency. Longer ads like 90 seconds plus perform best both in conversions and cost efficiency for host and producer read formats. So this is a lot of numbers to to comprehend this early in the morning, that's for sure. But what rang true to me was that attribution window, that 30 day. So when you're looking at any given episode and you're kind of poached out that you've only got, oh, I only got it, it's been a week and I only got 30 downloads. You know what? Wait three more weeks.

45:42 Give it that 30 days. Then let's then let's see where you are. That will give you a a better roundabout, you know, figure, but a roundabout knowledge of how that episode actually did. And again, don't just look at downloads. Look at everything having to do with that episode. So we're going to wrap this up a little bit early today. I'm going to give you a little bit of your morning back and I appreciate you sticking with me and helping me through this this episode without Mark. But Mark will probably be back tomorrow and we'll we'll be talking about wins and challenges.

46:23 And I hope you make it back with us. And thank you everyone for for tuning in. So until tomorrow, make it a great day.