325 - YouTube Updates, Introducing North Flow, and Industry Commentary

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Good morning, podcasting,
Morning Chat.

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Today is Wednesday, June 18th,
2025 and today we're breaking

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down big shifts in podcasting
and media from platform shakeups

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to creator driven news.
And we're joined by Simona

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Costantini to talk about the
launch of North Flow.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're listening via

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podcast, please share this
episode with a fellow podcaster.

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And now give us about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again, podcasting,

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Morning Chat.
Thanks so much for being here.

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I am your host, Mark Ronik.
And on this very full stage with

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me, we have producer Ashley
Feller, Sid Meadows, Dr. Faye,

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Nick Naulback, Amanda Sharp,
Simona Costantini, and Dominic

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Lawson.
Good to have the whole gang

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here.
And thanks to those of you

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who've joined us bright and
early live in the audience here

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on Clubhouse and perhaps maybe
here on YouTube as well.

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We are trying to build the
YouTube presence over at Mark

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Ronak.
You can watch me live behind the

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scenes here and listen to the
gang contribute all through

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YouTube Live.
So come join and check it out

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over there if you don't mind.
OK, Yeah.

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So today it is news and comment
day, so I should hit the button.

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And as I said, we are going to
get into a lot of the headlines

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around the world of podcasting,
including this new service, new

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product called North Flow that
Simona is a big part of.

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And we haven't really gotten a
chance to talk to Simona about

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the product, about how she
connected.

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So we're going to get to that as
well.

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But I will just first stop and
say good morning, Simona,

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welcome back.
Good morning everyone.

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Thank you so much for having me
back.

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It's been a very long time.
It has, it has and we it feels

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so.
Nice to be back.

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Yeah, we miss you for sure.
We love having you here and it's

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great that I'm, I'm glad you
were able to make it today and

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talk a little bit about North
Flow.

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We'll get to it in a few if
that's cool.

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Thanks.
Thank you.

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OK, awesome, awesome.
And I know Simona also submitted

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her application to be a speaker
at Empowered Podcasting.

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So I'm really excited about
that.

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We'll see if Simona gets
accepted.

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You never know.
She, you know, she, it's a

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little questionable, obviously
kidding.

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Yeah, I think, I think Simona's
a shoo in as far as that goes.

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So let's dig in to the news,
shall we?

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So we'll, we'll get into the
podcast data first to kick off

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the news.
I have fixed my Wi-Fi, so

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hopefully I will be heard
throughout the whole thing.

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And by the way, Jonathan Howard
has joined us as well.

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So some podcast data as of
yesterday, June 17th, the number

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one podcast on Apple, Call Her
Daddy, I think Call Her Daddy

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was number one last week as
well, if I'm not mistaken, on

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Apple.
And of course, number one on

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Spotify, the Joe Rogan
Experience.

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We will hear Spotify's top five
because Joe Rogan is usually on

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the number one spot.
So we want to at least

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acknowledge some of the others
that are at the top of the

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Spotify list.
But first, over the last week,

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198,155 podcasts published at
least one new episode, and

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that's down just .1%.
And that comes from Pod News.

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Thank you, Pod News and Dr.
You've got your top five lists

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for us.
Take it away.

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So impressive, so exciting.
YouTube has quote UN quote

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updated their chart and it's the
same chart as before.

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By the way, when you say that,
you're saying that basically it

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has not changed since they
really almost since they

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announced that they were putting
out these top lists?

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Right.
The only thing that has changed

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is the date range.
This right chart.

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So #5 is the Midas Touch podcast
with you know the three brothers

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#4 is 48 hours #3 is Kill Tony
#2 and #2 is Rotten Mango, and

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#1 is the Joe Rogan Experience.
Shocker.

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And do you have some other top
fives for us?

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I do the top five of Spotify #5
is the past weekend with Theo

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von #4 is Ryan Trahan.
I've never seen him before.

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He's very big on YouTube.
Apparently he's #4 and #3 is the

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Jacksepticeye.
I have not seen that on a chart

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before, so that's new.
Number 2 is Spotify Presents and

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the number one podcast is Joe
Rogan Experience.

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Oh sorry, I kind of mistimed
that.

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That's the guy I kind of did
too.

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That's kind of my bad.
I started it a little later than

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I was supposed to and that was a
top five list for just overall

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for Spotify.
Spotify overall for Spotify now,

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the random chart of the week is
education.

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So education, the number 5 is I
am over in my opinion with

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Michelle Obama and Craig
Robinson #4 is a show called the

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Let's Find out.
Number three is anything goes

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with Emma Chamberlain #2 is the
Mel Robbins podcast and the

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number one is the Jefferson
Fisher podcast.

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Nice.
I love knowing that.

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I love knowing that.
But I just I want to point out

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something for a second.
Let's talk about the number 4 #4

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was.
Let's find.

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Out.
Yeah, now I clicked on the

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preview of this and you were
first met during the preview.

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Your first met with a loud,
exciting commercial for Space

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Mountain or something like that.
Some ride at some amusement park

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and then there's a silence and
then you get 3 hours of someone

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whispering to you.
Oh, really?

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Yeah, his last episode was 3
hours.

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The episode before that was an
hour and 25 minutes, and the

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episode before that was two
hours.

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And he whispers during the
entire thing the.

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Entire Do we know?
Why some it's Well, it is an

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ASMR. It says.
For instance, the title of the

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last one is Lightspeed.
Asteroids, chicks, the club,

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dinosaurs, impact, Terra Firma
and hyper giants.

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ASMR, whisper.
And the one before that was

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incredibly old book from 1658.
Science, history, myth,

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folklore, ASMR, soft spoken.
So yeah.

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And he's #4 the education.
Chart OK.

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That's kind of different and
weird.

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And by the way, no name he
doesn't.

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Apparently he doesn't have a
name.

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So he's doing it anonymously.
He's just, yeah, I think, I

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think I saw that, that his name
under where the host name goes.

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It's it just repeats the name of
the podcast.

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Right, yeah, right.
So his his full of his pictures

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there.
He's a nice looking man, but

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this poor man is going through
life without a name, so I'm very

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sorry.
So fascinating how ASMR does so

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well in podcasting.
I mean, obviously it makes sense

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and it's just ASMR is so
popular.

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I was just sharing with Nick.
It doesn't translate well here

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in an audio format, but I was
just showing him, you know, with

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all this new improvements to AI
video creating with Google's VE

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VO3, there are people out there
now making ASMR videos of what

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looks like fruit, but that it
looks like fruit made of glass.

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And the all AI generated and the
quote UN quote, human hands are

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slicing, making slices through
the fruit like you maybe would

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through a piece of fruit with a
big butcher knife.

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And it's and it is emulating
those sounds of maybe what you

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would hear when a knife is
slicing through glass.

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It's fascinating and oddly
satisfying at the same time.

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I'll share it in the show notes
if anybody wants to take a look

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at it.
It's it's also visually very

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satisfying and appealing as
well, so I'll share that with

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everybody in the show notes.
Yeah, Hey, we have someone who's

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joined the stage who's hasn't
been up here before.

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I don't.
Yeah, well, that's Tally and

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we'll get to her in a moment.
She is also behind N Flow, so

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Simona invited her when we
coordinated yesterday, so we're

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looking forward to hearing from
her as well.

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So let's get into some events
before we dig into some news

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like NN Flow first, just wanted
to get into some events this

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week.
It's probably too late for most,

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but Vidcon is going on this
week.

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I know that community member
Janae Sinead Ahmed Janae joins

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us regularly on stage in the
mornings.

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He's there.
I think he's there as of now.

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I know he was heading that way
yesterday.

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So, and he's said he would give
a full recap.

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Anything that he sees that might
be of interest to us, he'll

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bring that back when he returns
probably next week.

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I would imagine he, I don't
think it's realistic to think

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he'll join us because I believe
it's on the West Coast.

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So that would be 4:00 AM his
time coming to join us here at

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our time.
So we will get a recap from him.

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Also wanted to just shout out a
few other things.

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There is an online event coming
later today, 11:00 AM Eastern

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Time, Build your own podcast
media kit.

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And it's a workshop and it's
actually hosted by Victoria King

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Meyer, who joined us a few
months ago, sharing her strategy

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of charging guests to be on her
podcast and how well that has

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worked for her.
She's and I remember her talking

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about her media kit and a lot of
people were very curious, asking

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a lot of questions about it.
So if you want to create your

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own, including getting a a
template from her, some guided

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advice, you can go there and
we'll include that in the show

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notes.
Again, it's an online thing.

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It happens today.
It starts at 11:00 AM Eastern.

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No, I'm sorry, Central time 11
AM central and also protect your

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podcast with easy, affordable
legal strategies.

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Another online workshop.
This is a free event hosted by

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the podcast lawyer himself,
Gordon Firemark, somebody's name

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who has come up a few times over
the past couple weeks here on

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the podcasting morning chat.
So if you want to get some legal

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guidance with your podcast, go
check that out.

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Again, link will be in the show
notes.

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It's a live event Thursday the
19th, 10:00 AM Pacific Time.

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That's 10:00 AM Pacific Time.
And if you are in Ontario,

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Canada, Pod the North community
is holding a picnic that's in

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Hamilton and that happens June
22nd.

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Again, links in the show notes
for ya, so check that out at

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pod@podpage.com/PMC.
You can get the episode and the

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show notes there or of course on
your favorite podcast platform.

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And Podcast Movement comes
August 18th in Dallas, TX.

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Good luck with the heat there.
I have not decided if I'm going

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to attend this year or not.
I haven't missed one in a long

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time, but I'm not sure if I'm
going to attend this year,

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especially because it's so close
to our event Empowered

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Podcasting in Charlotte the
weekend of September 26th.

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If you haven't gotten your
tickets, please, now is the

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time.
It would make me feel so much

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better seeing people get tickets
ahead of time as opposed to like

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last year, people who all buying
their tickets very last minute.

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Please don't give me the stress
and the headache and the

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anxiety.
And if you're going to go,

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please go ahead and get your
tickets today.

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Go to empoweredpodcasting.com
and you can get that info.

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Technically, we have closed
speaker applications if you were

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thinking about doing that.
That said, we're going through

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those speaker applications now,
so if you still want to do it,

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you could probably slip one
through and we won't know the

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difference.
So feel free to add your

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application to the mix.
And I'm not promoting that

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publicly other than right here.
So you'll, you'll likely your

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submission will be seen if you
submit it sooner than later.

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Let's see any other events.
No, no other events.

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And let's go to Simona and then
we will.

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Actually, I'll give you a couple
stories and then we're going to

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get into N Flow.
But yeah, Simona, what'd you got

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for us?
I believe Potapalooza is

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happening today also.
It's an online event I'm pretty

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sure.
I'm pretty sure it works today.

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And it's all online.
It's all online and I think, I

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think the tickets are like 90
bucks or something like that.

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And it's a full day of, you
know, watching different

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00:14:47,720 --> 00:14:49,360
speakers, learning from
different people in the

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00:14:49,360 --> 00:14:52,600
industry, not just podcasting,
but other things as well.

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00:14:52,600 --> 00:14:57,440
I have a VIP option.
It's from 8:00 AM to 6:00 PM.

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00:14:57,800 --> 00:15:00,480
Yeah, it is today.
And yeah, they have about, I

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00:15:00,640 --> 00:15:02,400
don't know, 200 people attending
it.

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00:15:02,600 --> 00:15:05,960
It's all podcast related, guest
experts.

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And yeah, you get to learn a lot
of different things in the in

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00:15:09,080 --> 00:15:11,520
the podcasting world.
So in case someone is

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00:15:11,520 --> 00:15:14,040
interested, I think it's $79.
Sorry, not 90.

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00:15:14,040 --> 00:15:15,720
It's $79 for a ticket.
Awesome.

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00:15:15,720 --> 00:15:19,480
Or VIP is 400.
Yeah, so that's potapalooza.com

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00:15:19,480 --> 00:15:25,560
spelled how it sounds, but just
in case, P0P 0DA PAL, Double O

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00:15:25,640 --> 00:15:29,240
za.com.
Do we know who who puts this on?

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00:15:29,240 --> 00:15:32,240
Do you know Simona?
Yes, actually, Kimberly Crowe

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00:15:32,920 --> 00:15:35,680
puts it on.
Very cool, very cool.

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00:15:35,680 --> 00:15:36,840
Awesome.
Looks like they've got a lot of

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00:15:36,840 --> 00:15:39,120
great speakers there.
And that's like she said, that's

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00:15:39,120 --> 00:15:42,800
going on now today.
So if you're interested, check

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00:15:42,800 --> 00:15:47,080
that out at potapalooza.com.
OK, cool.

243
00:15:47,080 --> 00:15:50,680
Thank you, Simona.
And well, you know what?

244
00:15:50,680 --> 00:15:52,880
Since we've got Simona, let's
dig in.

245
00:15:53,560 --> 00:15:56,000
Simona and Tally and Tally.
Good morning.

246
00:15:56,040 --> 00:15:58,360
And by the way, how do I
pronounce your last name?

247
00:15:58,360 --> 00:16:00,960
I I've never really asked you,
and I don't like to pronounce

248
00:16:00,960 --> 00:16:02,720
names wrong.
Hopefully I'm pronouncing the

249
00:16:02,720 --> 00:16:06,760
first name right.
No, you got Tally right and it's

250
00:16:06,800 --> 00:16:09,720
Tally mellow and good morning.
Good morning, Tally.

251
00:16:09,720 --> 00:16:11,120
Mellow.
OK, got it.

252
00:16:11,760 --> 00:16:14,720
And you are.
So tell us first, what's your

253
00:16:14,720 --> 00:16:20,720
position at North Flow?
I am the CXO SO Chief Experience

254
00:16:20,720 --> 00:16:23,240
Officer and I also lead
community.

255
00:16:23,840 --> 00:16:29,440
OK, awesome, very cool.
So let's I'll ask either you or

256
00:16:29,440 --> 00:16:32,600
Simona and Simona I know is the
Chief marketing officer.

257
00:16:33,360 --> 00:16:35,640
What's the big idea behind N
flow?

258
00:16:35,640 --> 00:16:40,160
What problem were you trying to
solve for podcast teams?

259
00:16:40,240 --> 00:16:44,880
I guess really for people like
me who has, who has clients that

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00:16:44,880 --> 00:16:48,280
are, we're helping with their
podcasts, How what, what's the

261
00:16:48,280 --> 00:16:50,480
problem that you're actually
trying to solve with N Flow?

262
00:16:51,480 --> 00:16:55,480
So North Flow is a, the best way
I like to describe it is that

263
00:16:55,560 --> 00:16:58,080
it's a podcast project
management system.

264
00:16:58,360 --> 00:17:00,360
So and Tally, feel free to jump
in at any point.

265
00:17:00,560 --> 00:17:04,599
So the idea behind it is that
you have your entire workflow

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00:17:04,640 --> 00:17:07,720
and we're taking all of the
tools and all of the apps that

267
00:17:07,720 --> 00:17:09,640
you would typically use to
produce your show.

268
00:17:10,040 --> 00:17:12,880
Not so much produce your show,
sorry, more so the before and

269
00:17:12,880 --> 00:17:15,040
the after.
Not the editing piece and not

270
00:17:15,040 --> 00:17:19,400
the recording piece, but to help
streamline your workflow, to

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00:17:19,400 --> 00:17:23,440
save you more time and to have a
workflow that is cut and paste

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00:17:23,440 --> 00:17:27,079
and that is efficient for you,
for your team, and for your

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00:17:27,319 --> 00:17:29,560
client in the review process as
well.

274
00:17:29,560 --> 00:17:31,720
Tally, do you want to hop in as
well?

275
00:17:32,360 --> 00:17:38,080
I can say my one line, which
which is basically the it's like

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00:17:38,080 --> 00:17:42,520
Trello but focus on the podcast
industry with some additional

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00:17:42,520 --> 00:17:45,640
things to it as well.
So it's not just what Trello

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00:17:45,640 --> 00:17:50,080
does, but exactly yes.
Exactly it kind of market kind

279
00:17:50,080 --> 00:17:55,480
of hybrids like the best of like
Notion, which I still don't like

280
00:17:55,480 --> 00:17:58,880
to this day.
Notion, Trello, click up Air

281
00:17:58,880 --> 00:18:01,840
table, all of the project
management apps that you would

282
00:18:01,840 --> 00:18:04,720
have and it puts it into one.
And I can tell you a little bit

283
00:18:04,720 --> 00:18:05,840
about how it works if you.
Want to?

284
00:18:05,840 --> 00:18:08,080
Yeah, I would love to know and
let me just ask.

285
00:18:08,400 --> 00:18:12,760
I believe the way I understand
this is that it's designed for

286
00:18:12,760 --> 00:18:15,960
podcast producers, podcast
editors that have clients.

287
00:18:16,200 --> 00:18:20,280
Is this something that an
independent podcaster could use?

288
00:18:21,160 --> 00:18:23,560
It is something that an
independent podcaster can use,

289
00:18:23,560 --> 00:18:26,680
absolutely.
So we have currently.

290
00:18:26,880 --> 00:18:30,080
So we just came out of beta on
Monday, which was very exciting

291
00:18:30,080 --> 00:18:35,560
and huge, huge, huge milestone.
And so you can use it as a solo

292
00:18:35,560 --> 00:18:38,720
creator, you can use it as an
agency, and you can also use it

293
00:18:38,720 --> 00:18:43,920
as a network.
And it functions the same

294
00:18:44,040 --> 00:18:46,880
regardless if you're working
solo or if you're working as a

295
00:18:46,880 --> 00:18:48,480
team.
Like all the functionality is

296
00:18:48,480 --> 00:18:51,960
still there.
And so the way that it works and

297
00:18:51,960 --> 00:18:54,600
if you're interested in learning
more about it, the easiest way

298
00:18:55,000 --> 00:18:58,720
would be to go to north flow dot
IO and just join.

299
00:18:58,720 --> 00:19:01,360
Like you can just add your
e-mail and like create an

300
00:19:01,360 --> 00:19:04,920
account and you can explore it.
But the other side or the other

301
00:19:05,160 --> 00:19:09,000
piece to it is essentially when
you, when you go in, when you

302
00:19:09,000 --> 00:19:11,920
log in for the first time, you
input your RSS feed.

303
00:19:12,640 --> 00:19:16,520
Once you put your RSS feed in,
it'll automatically pull up your

304
00:19:16,520 --> 00:19:19,280
whole back catalog of episodes
and everything that you've

305
00:19:19,280 --> 00:19:23,080
created before.
And it'll also, we have some AI

306
00:19:23,080 --> 00:19:25,120
integrate AI integrations as
well.

307
00:19:25,440 --> 00:19:29,720
And it'll also pull in three
suggested episodes for you based

308
00:19:29,720 --> 00:19:32,720
on the past content that you've
that you've already posted,

309
00:19:32,920 --> 00:19:36,440
which is helpful when it comes
to creating, you know, creating

310
00:19:36,440 --> 00:19:38,360
podcast episodes.
Because sometimes it's like, you

311
00:19:38,360 --> 00:19:40,080
know, what am I going to post?
What am I going to talk about?

312
00:19:40,080 --> 00:19:41,400
What episode should I share?
Right.

313
00:19:41,720 --> 00:19:47,400
So we wanted to blend in some
pieces of AI and more is coming

314
00:19:47,400 --> 00:19:50,480
in the future, but that's one
piece to start.

315
00:19:50,960 --> 00:19:56,520
And the biggest thing that is
going to save you is time and

316
00:19:56,520 --> 00:19:58,760
mental stress and like mental
energy.

317
00:19:58,760 --> 00:20:03,120
That's like the biggest thing I
use it for my podcast and like

318
00:20:03,120 --> 00:20:06,080
within my agency.
And it's helped to streamline so

319
00:20:06,080 --> 00:20:09,160
many things that I didn't even
think were chaotic or or broken,

320
00:20:09,160 --> 00:20:10,800
especially managing different
people.

321
00:20:11,240 --> 00:20:13,200
Anyway, so you log in and you
get your three different

322
00:20:13,200 --> 00:20:15,960
episodes.
And when you create a new

323
00:20:15,960 --> 00:20:18,200
episode, and it's hard because
there's no visual so I can't

324
00:20:18,200 --> 00:20:21,160
actually show you, but when you
create a new episode, you can

325
00:20:21,160 --> 00:20:23,680
choose a.
Template to go with your episode

326
00:20:23,680 --> 00:20:25,920
So essentially what happens is
every time you have a new

327
00:20:25,920 --> 00:20:30,120
episode, you pull in a template
and in that template you can

328
00:20:30,120 --> 00:20:33,320
have it pre loaded with anything
that you need for your entire

329
00:20:33,320 --> 00:20:35,440
workflow.
So it works really, really,

330
00:20:35,440 --> 00:20:38,120
really well for shows that
you're producing on a weekly

331
00:20:38,120 --> 00:20:41,440
basis, even by weekly, monthly,
whatever your frequency is.

332
00:20:41,640 --> 00:20:45,600
You don't ever have to go back
and figure out what is your

333
00:20:45,600 --> 00:20:48,800
workflow, What are the specific
things that you need to do for

334
00:20:48,800 --> 00:20:51,480
each episode?
Like everything is already there

335
00:20:51,480 --> 00:20:53,320
and the template is
customizable.

336
00:20:53,520 --> 00:20:58,960
So productions, we have clients
that are in, you know, they they

337
00:20:58,960 --> 00:21:02,160
have like a similar package, but
everyone has something a little

338
00:21:02,160 --> 00:21:03,880
bit different.
While I can go and I can create

339
00:21:03,880 --> 00:21:07,240
a custom template for each
person and apply that to their

340
00:21:07,240 --> 00:21:10,600
episodes so that I never have to
worry about what is that small

341
00:21:10,600 --> 00:21:14,280
little detail that client X has
that client Z doesn't have

342
00:21:14,600 --> 00:21:16,360
right.
So that's one piece.

343
00:21:16,360 --> 00:21:19,720
In addition to that, in addition
to the actual workflow, workflow

344
00:21:19,720 --> 00:21:23,480
piece, we have an integrated
booking calendar, an integrated

345
00:21:23,480 --> 00:21:26,720
intake form, so all of your
assets live directly in there.

346
00:21:26,720 --> 00:21:28,080
So you always have everything
you need.

347
00:21:28,080 --> 00:21:30,200
You don't need to go to the
Google Drive to go to the Google

348
00:21:30,200 --> 00:21:32,600
Forms or job form or type form
or anything like that.

349
00:21:32,840 --> 00:21:34,160
You don't need to go to
Calendly.

350
00:21:34,240 --> 00:21:37,360
You don't need to go to DUB,
SODO, wherever else you're going

351
00:21:37,360 --> 00:21:38,680
to go and use your booking
calendar.

352
00:21:38,840 --> 00:21:43,120
It's all integrated right there.
And we also have like a bird's

353
00:21:43,120 --> 00:21:45,200
eye view, production schedule
view.

354
00:21:45,360 --> 00:21:47,880
So you can create your
production schedule directly in

355
00:21:47,880 --> 00:21:50,120
there, change things around,
move things around.

356
00:21:50,440 --> 00:21:54,040
But the way that it's set up,
you could also create seasons.

357
00:21:54,240 --> 00:21:57,520
So you don't just need to look
at it in, you know, June, July,

358
00:21:57,520 --> 00:21:59,160
August, September, October,
November.

359
00:21:59,280 --> 00:22:02,480
You can plan for season 1,
season 2, season 3, and you put

360
00:22:02,480 --> 00:22:05,280
your episodes in there directly.
So it's really versatile that

361
00:22:05,280 --> 00:22:09,640
you can use it for each client
and for yourself as well in in

362
00:22:09,640 --> 00:22:11,760
different ways.
And you can set it up exactly

363
00:22:11,760 --> 00:22:13,600
how you need it.
Need it set up Tally, do you

364
00:22:13,600 --> 00:22:14,920
want to add anything?
I feel like I've been talking

365
00:22:14,920 --> 00:22:20,480
for like 95 years.
You did a great overview and my

366
00:22:20,480 --> 00:22:24,120
brain's still loading, so I'm
glad you're doing all the time.

367
00:22:25,680 --> 00:22:28,880
Tally's an hour behind us.
Oh, yeah, OK, it's early it.

368
00:22:31,040 --> 00:22:32,800
Is.
Well, OK, cool.

369
00:22:32,800 --> 00:22:37,440
Well, it sounds like a very
robust product and sounds

370
00:22:37,440 --> 00:22:39,320
certainly like something I could
use.

371
00:22:39,320 --> 00:22:43,000
I mean it, I've kind of
makeshifted some of that myself

372
00:22:43,000 --> 00:22:45,200
with Trello, and it's not
perfect.

373
00:22:45,200 --> 00:22:48,800
It's a little clunky because
some of what I'm doing, it's not

374
00:22:48,800 --> 00:22:51,360
really how Trello is designed to
do it.

375
00:22:51,360 --> 00:22:54,400
And it sounds like you guys are,
you know, really making this

376
00:22:54,400 --> 00:22:59,320
customized for the podcaster.
And Simona, I have to ask you,

377
00:23:00,320 --> 00:23:03,320
you've got a lot going on,
right?

378
00:23:03,320 --> 00:23:06,240
Like I'm thinking about it.
It's like, OK, so you're the CMO

379
00:23:06,240 --> 00:23:09,120
of North Flow.
You run your own agency, you

380
00:23:09,120 --> 00:23:13,280
have a podcast that you host.
How are you managing all of

381
00:23:13,280 --> 00:23:14,680
this?
Or are you?

382
00:23:14,680 --> 00:23:19,440
North Flow N Flow, Yeah.
And the additional thing too,

383
00:23:19,440 --> 00:23:21,320
Mark, that I haven't really
shared or talked about at all

384
00:23:21,320 --> 00:23:25,920
online is that Sean and I, so
Sean is my partner, Sean and I

385
00:23:25,920 --> 00:23:30,760
started up a speaker coaching
and booking like programs slash

386
00:23:30,760 --> 00:23:32,760
service that we do together.
So we work with different

387
00:23:32,760 --> 00:23:36,400
podcasters and entrepreneurs to
help get them booked on, on

388
00:23:36,400 --> 00:23:38,600
different stages.
So there's also like that layer

389
00:23:38,600 --> 00:23:40,320
as well.
How do I manage all the things?

390
00:23:40,320 --> 00:23:42,960
I mean, I don't, I don't know
that I ever really have an

391
00:23:42,960 --> 00:23:45,360
answer for that because I keep
saying like, oh, the chaos will

392
00:23:45,360 --> 00:23:48,840
die down, but like it doesn't.
So I think it's just life.

393
00:23:50,560 --> 00:23:54,320
No, but I mean, I have, I've
created boundaries in my life.

394
00:23:54,320 --> 00:23:56,360
And like, you know, I try and
take weekends off.

395
00:23:56,360 --> 00:23:58,080
I don't take calls Mondays or
Fridays.

396
00:23:58,400 --> 00:24:00,200
That's a big one.
And so that's been really,

397
00:24:00,200 --> 00:24:02,280
really helpful to like limit how
many calls I take.

398
00:24:02,280 --> 00:24:04,960
I really don't like taking calls
on a Friday so I don't do.

399
00:24:04,960 --> 00:24:08,120
It I'm totally with you there.
I keep telling myself I need to

400
00:24:08,160 --> 00:24:12,320
block off Friday and I don't.
And then when I get a boatload

401
00:24:12,320 --> 00:24:14,360
of meetings all of a sudden
lined up.

402
00:24:14,360 --> 00:24:16,520
I'm really disappointed about my
Friday.

403
00:24:16,880 --> 00:24:18,760
I know it's the worst.
And you look at it and you're

404
00:24:18,760 --> 00:24:20,480
like, Oh my God, why did I do
this to myself?

405
00:24:20,880 --> 00:24:23,040
30 minute, like a 30 minute
meeting is fine, but the rest,

406
00:24:23,040 --> 00:24:25,720
no, thank you.
But also I wanted to share two

407
00:24:25,720 --> 00:24:27,440
other things because we actually
haven't talked about this

408
00:24:27,440 --> 00:24:29,640
publicly yet in terms of like N
flow overall.

409
00:24:29,640 --> 00:24:32,680
Before you do, before you do,
let me just go to Sid real quick

410
00:24:32,680 --> 00:24:35,240
because I think Sid's got a
question and then we'll we'll

411
00:24:35,240 --> 00:24:36,640
find out about that.
Go ahead, Sid.

412
00:24:36,960 --> 00:24:38,960
Good morning, everybody.
Good morning, Simone.

413
00:24:38,960 --> 00:24:41,600
It's great to have you back.
And I did have a question.

414
00:24:42,240 --> 00:24:49,000
So as the podcaster, if I signed
up for North Flow, can I invite

415
00:24:49,000 --> 00:24:52,880
my team to it?
So I have a YouTube editor, I

416
00:24:52,880 --> 00:24:55,800
have a podcast editor, I have a
marketing person.

417
00:24:55,800 --> 00:24:58,360
Can I invite them to it or do
you do not?

418
00:24:58,360 --> 00:25:02,080
Does my editor, who's really my
podcast manager, does she need

419
00:25:02,080 --> 00:25:03,720
to set it up and then invite
them?

420
00:25:03,720 --> 00:25:05,200
Just curious.
No.

421
00:25:05,200 --> 00:25:07,840
So you can set it up, you can
create it and you can invite

422
00:25:07,840 --> 00:25:10,320
them and tell you can totally
happen, but you can invite them

423
00:25:10,320 --> 00:25:12,960
as well.
But the way that N Flow works is

424
00:25:12,960 --> 00:25:16,120
we decided to do it per show
versus per seat.

425
00:25:16,360 --> 00:25:18,640
So a lot of different apps do it
per seat.

426
00:25:18,640 --> 00:25:20,640
Like I know Trello, cause Mark,
I use Trello as well.

427
00:25:21,000 --> 00:25:22,800
If you have more than three
people, you're paying like

428
00:25:22,800 --> 00:25:26,000
double the price type of thing.
But no, we did it per show.

429
00:25:26,200 --> 00:25:29,600
So you can invite as many people
into your show as you need.

430
00:25:29,880 --> 00:25:33,120
And you can also invite people
just as collaborators.

431
00:25:33,240 --> 00:25:35,680
So they don't actually need
they, they can create an

432
00:25:35,680 --> 00:25:38,760
account, but they don't actually
need to create an account, but

433
00:25:38,760 --> 00:25:42,120
you can invite them as a team
member and then they can join

434
00:25:42,240 --> 00:25:45,360
your team in that way.
So in my account, so I have like

435
00:25:45,360 --> 00:25:50,040
my account, I have vote
productions and then I also

436
00:25:50,040 --> 00:25:52,560
have, I'm a part of North Flow's
team.

437
00:25:52,760 --> 00:25:56,320
So both of them show up in my
workspaces on Northwest.

438
00:25:56,320 --> 00:25:58,720
So you can invite people but it
works based on show, not

439
00:25:58,720 --> 00:26:00,280
proceed.
Very cool.

440
00:26:00,280 --> 00:26:04,280
And then that actually leads me
to a question about as far as

441
00:26:04,280 --> 00:26:07,800
inviting people.
So if I were to, if I wanted to

442
00:26:07,800 --> 00:26:11,000
invite a client to that show,
right?

443
00:26:11,000 --> 00:26:14,240
Like it's their show that I'm
producing it, do I have the

444
00:26:14,240 --> 00:26:18,040
ability to do that and can't do
I have the ability to hide

445
00:26:18,040 --> 00:26:20,760
certain things from them?
Like if there's internal back

446
00:26:20,760 --> 00:26:24,080
and forth going on, not that
anything we would want to say

447
00:26:24,080 --> 00:26:27,440
anything insulting anyway, but
there may be sensitive stuff

448
00:26:27,440 --> 00:26:29,560
that we're talking about that
the client doesn't need to know

449
00:26:29,560 --> 00:26:30,880
about.
Can we hide that?

450
00:26:31,920 --> 00:26:33,320
Yes.
And Tally, do you want to

451
00:26:33,360 --> 00:26:35,800
explain a little bit about that?
Yes, there's.

452
00:26:35,800 --> 00:26:37,040
Two ways that you.
Can do it.

453
00:26:37,040 --> 00:26:40,040
It depends on the client really.
You can.

454
00:26:40,280 --> 00:26:42,960
If it's one of those clients
that they want to be involved in

455
00:26:42,960 --> 00:26:45,320
everything, they want to know
everything, you can invite them

456
00:26:45,320 --> 00:26:48,680
as a member.
But if it's a client that's very

457
00:26:48,680 --> 00:26:52,280
hands up and you know, they just
need to participate in the test

458
00:26:52,280 --> 00:26:56,560
here and there instead of the
having them as a member, you can

459
00:26:56,560 --> 00:26:59,680
have them as a what we're
calling right now as a contact.

460
00:27:00,400 --> 00:27:05,240
And what happens is like they
will get access to that specific

461
00:27:05,240 --> 00:27:07,760
task only.
And you can add them to multiple

462
00:27:07,760 --> 00:27:10,960
tasks and, and they don't even
have to login.

463
00:27:10,960 --> 00:27:13,920
I think that's the best part.
They'll just get an e-mail and

464
00:27:13,920 --> 00:27:17,720
they'll click, but they're still
able to upload anything that you

465
00:27:17,720 --> 00:27:20,680
request.
Or they also are able to make

466
00:27:20,680 --> 00:27:24,520
comments.
And even like we have an editor,

467
00:27:24,880 --> 00:27:28,840
they're able to like on a text
editor, they're able to write

468
00:27:28,840 --> 00:27:31,520
their own things there.
So it's like they have full

469
00:27:31,520 --> 00:27:36,800
access to those specific tasks
as well, or at full, completely

470
00:27:36,800 --> 00:27:39,080
full access to that specific
show.

471
00:27:39,360 --> 00:27:42,320
So if you have like 5 different
shows that you're writing and

472
00:27:42,320 --> 00:27:46,240
you want a person just on one
show, you can do that as well.

473
00:27:47,200 --> 00:27:48,520
Awesome.
Very cool.

474
00:27:48,840 --> 00:27:52,640
This is sounding like you guys
put a lot of thought and effort

475
00:27:52,640 --> 00:27:56,640
into this, and I appreciate it.
And yes, so far it's everything

476
00:27:56,640 --> 00:27:58,160
we've asked.
Yep, Yep, we do that.

477
00:27:58,160 --> 00:28:00,040
Yep, we do that.
It's very cool.

478
00:28:00,280 --> 00:28:04,280
All right, so Simone, let's take
just a few more minutes and

479
00:28:04,280 --> 00:28:06,000
learn a little bit more.
What else did you want to share

480
00:28:06,000 --> 00:28:08,600
with us?
Two like 3 really quick things.

481
00:28:08,600 --> 00:28:11,840
The first one is they've
actually been so we're for Co

482
00:28:11,840 --> 00:28:14,240
founders.
I joined last year so like this

483
00:28:14,240 --> 00:28:16,360
time last year, but they've
actually been building the

484
00:28:16,360 --> 00:28:19,520
product since before then and
talked to a lot a lot of Tally's

485
00:28:19,520 --> 00:28:22,320
talked to hundreds of podcasters
and creators to really

486
00:28:22,320 --> 00:28:24,840
understand what are the pain
points and how can we solve

487
00:28:24,840 --> 00:28:25,680
them.
So there's been a lot of

488
00:28:25,680 --> 00:28:29,160
intention put towards it.
Everyone who joins has a hand in

489
00:28:29,160 --> 00:28:32,000
helping to shape the future of
north flow.

490
00:28:32,200 --> 00:28:34,120
What do you need?
What products what like what

491
00:28:34,120 --> 00:28:36,640
feature requests do you need and
what would you like to see?

492
00:28:36,640 --> 00:28:38,760
So that's a huge one.
We really rely on our community

493
00:28:38,760 --> 00:28:40,480
to help us shape the future of
the product.

494
00:28:40,760 --> 00:28:44,120
But two things that we haven't
announced publicly yet, but we

495
00:28:44,120 --> 00:28:47,120
will be, we're launching like an
affiliate program.

496
00:28:47,120 --> 00:28:50,160
So you don't have to be a N flow
user to be part of the

497
00:28:50,160 --> 00:28:53,520
affiliate, but you can, you can
grab your affiliate link that's

498
00:28:53,560 --> 00:28:57,080
a 25% affiliate.
So you can sign up for that if

499
00:28:57,080 --> 00:28:59,320
you're interested, just send me
a message or send tally a

500
00:28:59,320 --> 00:29:02,800
message and we can get you set
up there or get you the link.

501
00:29:03,200 --> 00:29:07,720
And we're also looking for UGC
creators to help us share about

502
00:29:07,720 --> 00:29:10,800
the product as you're using it,
as you're creating it.

503
00:29:11,040 --> 00:29:13,000
And we'll throw you some
kickbacks for doing that as

504
00:29:13,000 --> 00:29:14,240
well.
So if you're interested, Mark,

505
00:29:14,240 --> 00:29:19,000
especially if you wanted to try
it out for the, you know, for,

506
00:29:19,000 --> 00:29:22,240
for your agency and if you
wanted to, you know, create some

507
00:29:22,240 --> 00:29:24,520
content in the process, then
there would be things that we

508
00:29:24,520 --> 00:29:26,600
would talk about there.
But we're, we're doing like an

509
00:29:26,600 --> 00:29:29,920
invite only first round for UGC
creators and then we'll open it

510
00:29:29,920 --> 00:29:31,280
up to everyone.
That's it, I'm done.

511
00:29:32,200 --> 00:29:34,920
I love that, I love that.
And I would love to learn more

512
00:29:34,920 --> 00:29:37,720
about that program for UGC
creators.

513
00:29:37,720 --> 00:29:41,400
I yeah, I I could see us doing a
lot of fun stuff together.

514
00:29:41,400 --> 00:29:43,880
So yeah, I will reach out about
that for sure.

515
00:29:44,160 --> 00:29:47,920
Tally anything else you want to
add before we move on.

516
00:29:48,440 --> 00:29:51,680
No, I think Samana covered at
all, but nice to be here.

517
00:29:51,800 --> 00:29:54,760
Yeah, glad that you are here and
congratulations to both of you

518
00:29:54,760 --> 00:29:58,280
and the whole team there on the
official launch.

519
00:29:58,280 --> 00:30:01,080
And we're looking forward to
seeing how this transfer, how

520
00:30:01,080 --> 00:30:05,240
this grows, and we're glad to
help help it grow however we

521
00:30:05,240 --> 00:30:06,480
can.
Thank you.

522
00:30:06,640 --> 00:30:08,200
Yeah, yeah.
Thank you.

523
00:30:08,200 --> 00:30:16,600
OK, so with that, let's dig into
some other news there is.

524
00:30:16,600 --> 00:30:18,200
So I wanted to play this for
you.

525
00:30:18,200 --> 00:30:25,680
Actually, Apple launched a new
podcast, A star-studded scripted

526
00:30:25,840 --> 00:30:30,240
podcast called Easy Money and
it's starring Sebastian

527
00:30:30,240 --> 00:30:34,240
Maniscalco, the comedian.
I've talked about him a few

528
00:30:34,240 --> 00:30:37,400
times, one of my favorite
comedians and one of the hosts

529
00:30:37,400 --> 00:30:42,160
of my favorite podcast, The Pete
and Sebastian Show, and they're

530
00:30:42,160 --> 00:30:46,200
offering early access.
I'll let me explain 1st, I'm

531
00:30:46,200 --> 00:30:49,000
going to 1st I'll tell you a
little bit about it.

532
00:30:49,000 --> 00:30:52,280
Then I'm going to play you their
trailer because I think a, it's

533
00:30:52,520 --> 00:30:54,800
look, I think we're going to
learn a lot from the trailer.

534
00:30:55,120 --> 00:31:00,280
You know, yes, this is produced
by Apple and it's going to be,

535
00:31:00,280 --> 00:31:03,160
it's going to sound like it's
produced by a big company.

536
00:31:03,440 --> 00:31:06,280
And I think there's still a lot
we can learn from that when

537
00:31:06,280 --> 00:31:09,320
we're thinking about designing
podcast trailers for our

538
00:31:09,320 --> 00:31:11,240
podcast.
I'm sure Dominic will also

539
00:31:11,240 --> 00:31:15,840
really appreciate the trailer as
well-being the storytelling

540
00:31:15,840 --> 00:31:19,320
narrative podcasts that he does,
being that he does those, I

541
00:31:19,320 --> 00:31:22,880
think he'll appreciate this.
So it is called Easy Money, the

542
00:31:22,880 --> 00:31:28,440
Charles Ponzi story, so the
infamous person who has forever

543
00:31:28,440 --> 00:31:33,120
now known as the Ponzi schemes.
The official launch will be June

544
00:31:33,120 --> 00:31:36,840
23rd.
The it's hosted by journalist

545
00:31:36,840 --> 00:31:40,720
Maya Lao with, as I said,
Sebastian Maniscalco voicing

546
00:31:40,720 --> 00:31:45,040
Charles Ponzi.
It's an 8 episode Apple original

547
00:31:45,080 --> 00:31:47,880
docudrama.
I think it should be called a

548
00:31:47,880 --> 00:31:50,800
Pod You drama or a podumentary
or something.

549
00:31:50,800 --> 00:31:54,640
Or Pod You drama.
Yeah, it's a hybrid of immersive

550
00:31:54,640 --> 00:31:59,160
audio drama and an investigative
storytelling format.

551
00:31:59,200 --> 00:32:03,880
It unpacks the rise and epic
downfall of the man who defined

552
00:32:03,880 --> 00:32:09,320
modern fraud in just nine
whirlwind months in 1920.

553
00:32:09,640 --> 00:32:12,520
So, Apple.
It's exclusive access for Apple

554
00:32:12,520 --> 00:32:15,880
TV Plus subscribers who link
their accounts.

555
00:32:15,880 --> 00:32:19,720
They can get the full 8 episode
series on June 23rd.

556
00:32:20,080 --> 00:32:23,920
Non subscribers can stream the
1st 2 episodes immediately with

557
00:32:24,360 --> 00:32:27,680
with the rest dropping weekly
through August 4th.

558
00:32:28,440 --> 00:32:29,920
So it's an interesting format,
right?

559
00:32:29,920 --> 00:32:33,160
It's free for everybody.
It'll be a weekly show for

560
00:32:33,160 --> 00:32:35,920
everybody.
But if you're really into it and

561
00:32:35,920 --> 00:32:38,200
you are an Apple TV Plus
subscriber, you can get the

562
00:32:38,200 --> 00:32:41,280
whole thing upfront.
I like that model.

563
00:32:41,280 --> 00:32:45,480
I think that's a cool model.
It is their first scripted

564
00:32:45,480 --> 00:32:50,400
podcast for Apple and a
crossover of dramatic voice

565
00:32:50,400 --> 00:32:54,880
talent and as they say here, lip
smacking production values.

566
00:32:54,880 --> 00:32:58,400
Plus the staggered release
strategy rewards TV Plus

567
00:32:58,400 --> 00:33:01,880
subscribers while keeping
broader audiences hooked over

568
00:33:01,880 --> 00:33:04,000
time.
It marks a bold shift in how

569
00:33:04,000 --> 00:33:06,040
audio is distributed and
consumed.

570
00:33:06,040 --> 00:33:09,800
And I will say it is an audio
only show.

571
00:33:10,000 --> 00:33:16,640
It is not video.
So wait, if that, if it's that

572
00:33:16,640 --> 00:33:18,000
was my question, that's why I
waved my hand.

573
00:33:18,000 --> 00:33:19,480
I can't put anything that's in
the chat.

574
00:33:19,480 --> 00:33:22,080
It's not working for me.
But so if it's an audio only

575
00:33:22,080 --> 00:33:24,960
show, what are they doing for it
on Apple TV?

576
00:33:25,160 --> 00:33:28,880
They're releasing it still as an
audio only show, but they're

577
00:33:28,880 --> 00:33:34,040
giving they're basically giving
you access if you link link it

578
00:33:34,040 --> 00:33:35,760
somehow.
They allow you to link your

579
00:33:35,760 --> 00:33:39,320
Apple Plus subscription to it
and then you automatically get

580
00:33:39,320 --> 00:33:43,600
the the full series from Apple.
That's so cool.

581
00:33:43,640 --> 00:33:46,440
Yeah, yeah.
So I'm going to play the trailer

582
00:33:46,440 --> 00:33:49,400
for everybody.
It's 2 minutes and I think it'll

583
00:33:49,400 --> 00:33:50,840
keep your attention.
Here it is.

584
00:33:54,040 --> 00:33:56,360
You want to know the easiest way
to make $1,000,000?

585
00:33:57,000 --> 00:34:00,320
I'll give you a hint.
It isn't ransom or armed

586
00:34:00,320 --> 00:34:03,040
robbery.
I'm talking a simpler way, a

587
00:34:03,040 --> 00:34:06,640
cleaner way.
No guns.

588
00:34:07,000 --> 00:34:10,800
No brute force.
All it takes is a trustworthy

589
00:34:10,800 --> 00:34:14,080
smile and an understanding of
one simple truth.

590
00:34:15,159 --> 00:34:20,159
There's nothing people crave
more than easy money.

591
00:34:22,480 --> 00:34:26,280
In 1920, a broke immigrant
became one of the richest, most

592
00:34:26,280 --> 00:34:28,960
famous men in America in just
nine months.

593
00:34:29,239 --> 00:34:31,440
He stole the.
Equivalent of 1/4 billion

594
00:34:31,440 --> 00:34:34,320
dollars.
Changed American finance forever

595
00:34:34,560 --> 00:34:37,120
and made sure the world would
never forget his name.

596
00:34:38,600 --> 00:34:42,400
Over 100 victims are tied up in
this $39 million Ponzi scheme.

597
00:34:42,400 --> 00:34:44,440
The judge called it one of the
largest Ponzi.

598
00:34:44,440 --> 00:34:47,080
Schemes in history.
This banking empire was nothing

599
00:34:47,080 --> 00:34:48,679
more than a massive Ponzi
scheme.

600
00:34:49,880 --> 00:34:53,880
That name was Charles Ponzi.
What Ponzi did was pretty

601
00:34:53,880 --> 00:34:56,560
ambitious, which is maybe why he
gets it named after him.

602
00:34:56,600 --> 00:35:00,040
You know, even 100 years later.
We assume trustworthiness, and

603
00:35:00,040 --> 00:35:03,960
that makes us sitting ducks for
people who just deliberately

604
00:35:04,000 --> 00:35:06,880
earn our trust in order to RIP
us off.

605
00:35:07,360 --> 00:35:10,280
See, anybody could steal a
wallet in the dark, but getting

606
00:35:10,280 --> 00:35:14,080
people to hand over their money
willingly again and again?

607
00:35:14,520 --> 00:35:19,880
That's how you make history easy
money.

608
00:35:19,880 --> 00:35:23,440
The Charles Ponzi Story is an
Apple original podcast produced

609
00:35:23,440 --> 00:35:28,040
by At Will Media, a docudrama
series hosted by me Maya Lao

610
00:35:28,360 --> 00:35:32,000
featuring award-winning comedian
and actor Sebastian Maniscalco.

611
00:35:32,480 --> 00:35:35,080
If I had one question to ask
Charles Ponzi, if he was, you

612
00:35:35,080 --> 00:35:38,280
know, across the table, I want
to know his end game because

613
00:35:38,280 --> 00:35:41,120
with a Ponzi scheme, there is no
way to get out of it.

614
00:35:41,600 --> 00:35:43,800
Follow and listen on Apple
Podcasts.

615
00:35:44,560 --> 00:35:46,080
Who's ready to make?
Some money.

616
00:35:49,240 --> 00:35:56,480
That to me is a podcast trailer.
It's storytelling, it's sound

617
00:35:56,480 --> 00:36:02,200
treatment, it's all the things.
And I absolutely am enthralled

618
00:36:02,200 --> 00:36:04,480
by it.
I I'm excited to hear it.

619
00:36:04,480 --> 00:36:09,640
And actually, I am an Apple Plus
subscriber, so I guess I could

620
00:36:09,640 --> 00:36:12,800
start listening to that now.
So yeah, check that out if

621
00:36:12,800 --> 00:36:17,560
that's of interest to you.
And I say kudos to Apple.

622
00:36:18,280 --> 00:36:19,960
I think that's all I've got for
them.

623
00:36:19,960 --> 00:36:23,600
So also just wanted to share
with you, Spotify just rolled

624
00:36:23,600 --> 00:36:28,240
out podcast transcripts across a
bunch of their shows or shows

625
00:36:28,240 --> 00:36:31,760
hosted on their platform.
They're auto generating them by

626
00:36:31,760 --> 00:36:36,120
default, but now creators can
upload their own transcripts

627
00:36:36,120 --> 00:36:40,240
using standard VTT or SRT files,
which means time stamps and

628
00:36:40,240 --> 00:36:42,120
speaker names are part of the
mix.

629
00:36:42,640 --> 00:36:45,640
And early reports are showing
it's might still be a little

630
00:36:45,640 --> 00:36:49,280
buggy for some people, but it is
a solid step forward.

631
00:36:49,280 --> 00:36:53,680
I feel like we even mentioned
that not too long ago that they

632
00:36:53,680 --> 00:36:56,800
didn't offer a lot of
flexibility when it came to

633
00:36:56,800 --> 00:37:01,960
transfer transcripts.
So it's cool to see that also in

634
00:37:01,960 --> 00:37:05,400
the news.
Trevor Noah's What Now podcast

635
00:37:05,400 --> 00:37:10,360
is leaving Spotify and heading
to SiriusXM starting July 1st.

636
00:37:10,360 --> 00:37:13,560
When it launched, it was the
first Spotify show that didn't

637
00:37:13,560 --> 00:37:18,720
go exclusive, and that marked a
shift in their podcast game.

638
00:37:18,960 --> 00:37:24,080
His $4 million deal was pitched
as a smarter play for Spotify,

639
00:37:24,080 --> 00:37:27,320
but now he's moving on.
This week's episode happens to

640
00:37:27,320 --> 00:37:31,440
be with a conversation with, I
should say, Jon Stewart.

641
00:37:31,880 --> 00:37:37,400
I'm going to skip ahead and I'm
actually going to go to UDR. Do

642
00:37:37,400 --> 00:37:41,040
you want to tell us a little bit
about the new tweaks happening

643
00:37:41,120 --> 00:37:43,440
on YouTube?
Sure do.

644
00:37:43,440 --> 00:37:48,720
OK, so this is directly from the
video that they put out once a

645
00:37:48,720 --> 00:37:51,000
week.
I guess YouTube for creators or

646
00:37:51,000 --> 00:37:54,200
something like that.
Let's see product stickers.

647
00:37:54,200 --> 00:37:59,560
Up until now, tagged products
appeared as a banner in the on

648
00:37:59,560 --> 00:38:01,480
the bottom left corner of the
short.

649
00:38:01,800 --> 00:38:05,840
Once clicked, that banner opened
a list of tagged products for

650
00:38:05,840 --> 00:38:09,120
viewers to shop.
Now, the shopping button on the

651
00:38:09,120 --> 00:38:13,280
shorts is getting an upgrade.
So when you tag products in your

652
00:38:13,280 --> 00:38:16,560
shorts, viewers will see a
shopping product sticker.

653
00:38:16,880 --> 00:38:21,240
Tapping that sticker image
redirects them straight to the

654
00:38:21,240 --> 00:38:23,480
retailer's website for that
item.

655
00:38:24,320 --> 00:38:27,920
If you've tagged multiple
products, tapping that down

656
00:38:27,920 --> 00:38:33,160
arrow will reveal the full list.
So this Dr. this is like this is

657
00:38:33,520 --> 00:38:37,680
basically still, this is Shorts
competing, I think with TikTok

658
00:38:37,680 --> 00:38:40,560
shops.
And it's just amazing to me how

659
00:38:40,560 --> 00:38:43,040
TikTok has really transformed
that game.

660
00:38:43,360 --> 00:38:47,800
You know, it was all created
because originally creators were

661
00:38:47,800 --> 00:38:52,480
doing stuff with Amazon and
promoting the products and

662
00:38:52,480 --> 00:38:56,480
sending people from TikTok to
Amazon and Amazon, I'm sorry, in

663
00:38:56,480 --> 00:38:59,640
TikTok, I guess decided, you
know, this we're we're losing on

664
00:38:59,640 --> 00:39:02,720
an opportunity here.
They created shops and I think

665
00:39:02,720 --> 00:39:06,640
there's more to come in this
competition because I think

666
00:39:06,640 --> 00:39:10,360
Instagram is working on stuff
similar as well.

667
00:39:11,000 --> 00:39:15,040
Yeah, yeah, it's crazy.
So in AUS experiment this May

668
00:39:15,040 --> 00:39:19,880
shorts with these stickers saw
over 40% more product clicks

669
00:39:20,320 --> 00:39:22,160
then those with the old shopping
button.

670
00:39:22,200 --> 00:39:27,560
Stickers are generated for the
first product in your tag list,

671
00:39:27,560 --> 00:39:31,720
but you can reorder your tags to
choose which item gets the

672
00:39:31,720 --> 00:39:34,640
spotlight.
Size and placement can only be

673
00:39:34,640 --> 00:39:39,920
adjusted in the main YouTube
mobile app, so if you've

674
00:39:39,920 --> 00:39:44,440
uploaded via Desktop or Studio
mobile, head to the YouTube app

675
00:39:44,440 --> 00:39:48,400
to tweak your sticker.
Previously tagged Shorts will

676
00:39:48,400 --> 00:39:51,000
keep showing the old shopping
button.

677
00:39:51,800 --> 00:39:56,600
Shopping product stickers are
rolling out globally, except for

678
00:39:56,600 --> 00:40:01,160
South Korea for now, with plans
to expand there soon.

679
00:40:01,520 --> 00:40:05,480
The next item on the YouTube
Tweaks is about communities.

680
00:40:05,480 --> 00:40:09,160
YouTube has mentioned
communities before, and now

681
00:40:09,200 --> 00:40:13,640
they're available to all
creators who already have access

682
00:40:13,640 --> 00:40:17,320
to.
Posts communities give you a

683
00:40:17,320 --> 00:40:21,640
dedicated space on your channel
to foster ongoing conversation

684
00:40:21,640 --> 00:40:26,000
no longer tied to a specific
video like comments or live

685
00:40:26,000 --> 00:40:29,120
chat.
Subscribers can post directly to

686
00:40:29,120 --> 00:40:33,360
your channel without needing to
pay for membership content.

687
00:40:33,360 --> 00:40:37,960
Right now, you can't restrict
your community to members only,

688
00:40:37,960 --> 00:40:40,760
but members can post alongside
everyone else.

689
00:40:41,560 --> 00:40:44,080
Eligible.
I'm sorry, eligible creators,

690
00:40:44,720 --> 00:40:49,200
you can turn it on by tapping
the pencil icon on that Channel

691
00:40:49,200 --> 00:40:53,600
page and toggling my community,
quote UN quote, My community.

692
00:40:54,080 --> 00:40:58,000
You can disable it at any time.
You can decide how long someone

693
00:40:58,000 --> 00:41:02,880
must be subscribed, one day by
default, or up to a week before

694
00:41:02,880 --> 00:41:05,440
they can post again.
I think this is a big move.

695
00:41:05,760 --> 00:41:08,560
I think this is a big move
creating this community section

696
00:41:08,560 --> 00:41:13,400
for creators to interact with
their community aside from in

697
00:41:13,400 --> 00:41:16,160
the comments of their individual
videos.

698
00:41:16,160 --> 00:41:20,680
I think that this really can,
yeah, this can create a ton of

699
00:41:20,680 --> 00:41:24,520
engagement and really take a
channel to a new level, in my

700
00:41:24,520 --> 00:41:26,960
opinion.
Yeah, yeah, I think so.

701
00:41:26,960 --> 00:41:32,360
And for now, communities live on
Android and iOS only, and all

702
00:41:32,360 --> 00:41:35,640
posts must follow YouTube's
community guidelines.

703
00:41:36,520 --> 00:41:40,080
And let's see one another tweak
that they've done.

704
00:41:40,080 --> 00:41:44,280
Moderation and control.
They say we're still talking

705
00:41:44,280 --> 00:41:48,680
about communities, but this is
about your existing moderation

706
00:41:48,680 --> 00:41:53,280
tools and blocked word list,
which will apply automatically.

707
00:41:53,680 --> 00:41:58,040
You can choose to hold all posts
for review or let subscribers

708
00:41:58,040 --> 00:42:01,200
post immediately.
Flagged content is held for

709
00:42:01,200 --> 00:42:04,600
review by default.
You and your moderators can

710
00:42:04,680 --> 00:42:08,880
remove any post.
It will soon you'll even soon

711
00:42:08,880 --> 00:42:11,200
you'll get even more
personalization and

712
00:42:11,800 --> 00:42:15,480
modernization Modernization.
Yeah, options.

713
00:42:15,600 --> 00:42:17,120
Sorry, it looks like another
word.

714
00:42:17,120 --> 00:42:20,880
Something.
Everything from sorting post by

715
00:42:20,880 --> 00:42:25,960
top what's most engaging, to
newest chronologically and to

716
00:42:27,000 --> 00:42:30,960
finer grain filters.
YouTube has found that active

717
00:42:30,960 --> 00:42:34,360
creator involvement leads to
best communities.

718
00:42:34,640 --> 00:42:38,040
Duh.
So don't be afraid to jump in

719
00:42:38,080 --> 00:42:41,960
and guide the conversation.
Thank you, D Yeah, thank you,

720
00:42:41,960 --> 00:42:46,960
Dr. And in other news, this is a
report that came out.

721
00:42:48,600 --> 00:42:53,160
This is from Cumulus Media and
Signal Hill Insights and it's

722
00:42:53,160 --> 00:43:00,720
about podcasts, audio and video.
And look there this I I feel

723
00:43:00,720 --> 00:43:03,880
like this is important to
discuss and I'm curious what

724
00:43:03,880 --> 00:43:08,840
we'll get into it you.
So what it's saying here is it

725
00:43:08,920 --> 00:43:13,960
dives into who's tuning into
podcasts in 2025, how they're

726
00:43:13,960 --> 00:43:17,280
finding new shows and what keeps
them coming back.

727
00:43:17,280 --> 00:43:20,720
And what really stands out is,
yes, YouTube continues to grow

728
00:43:20,720 --> 00:43:25,080
as a legit podcast platform.
People want the option to watch.

729
00:43:25,400 --> 00:43:30,120
But audio, according to this
report, still owns the podcast

730
00:43:30,120 --> 00:43:33,200
space.
The Spring 2025 Podcast Download

731
00:43:33,520 --> 00:43:37,800
Load report gives us some real
insights into what's shifting in

732
00:43:38,080 --> 00:43:41,080
audience behavior.
And for anyone creating content,

733
00:43:41,080 --> 00:43:43,720
selling ads, or building
platforms, this is the kind of

734
00:43:43,720 --> 00:43:47,440
data that I think is important
to to take a look at.

735
00:43:47,720 --> 00:43:54,120
So for example, audio is
absolutely still the primary way

736
00:43:54,120 --> 00:43:58,320
people are consuming podcasts,
even though we we all believe,

737
00:43:58,960 --> 00:44:03,240
and I say that loosely, that
we're in this video forward era

738
00:44:04,160 --> 00:44:08,800
because 72% of weekly podcast
consumers say they listen and or

739
00:44:08,800 --> 00:44:13,360
watch podcasts.
And of those, only 4% say they

740
00:44:13,360 --> 00:44:22,840
exclusively watch podcasts, 96%
listen in some form, 96%.

741
00:44:23,840 --> 00:44:28,520
Even among YouTube users, 40
percent, 45% of their podcast

742
00:44:28,520 --> 00:44:32,440
time is spent just listening,
not watching.

743
00:44:32,760 --> 00:44:36,680
And 58% of podcast audience
consumption is still audio only

744
00:44:36,680 --> 00:44:43,240
even at 42% actively watch video
podcasts now and then.

745
00:44:43,240 --> 00:44:49,360
If we dig into some YouTube
stats specifically YouTube is

746
00:44:49,360 --> 00:44:53,080
now, and we've heard this from
other reports as well, the most

747
00:44:53,200 --> 00:44:58,040
used podcast platform reaching
an all time high of 39%, ahead

748
00:44:58,040 --> 00:45:03,520
of Spotify at 21% and ahead of
Apple Podcasts at just 8%.

749
00:45:04,080 --> 00:45:07,120
But again, you know, I think
that there has been a lot of

750
00:45:07,120 --> 00:45:11,000
assumptions made because of the
rise of YouTube.

751
00:45:11,800 --> 00:45:14,840
People have made a lot of
assumptions that will that means

752
00:45:14,840 --> 00:45:19,360
that we got to get on video and
what the reports, all these

753
00:45:19,360 --> 00:45:22,400
different reports that continue
to come out are saying is yes,

754
00:45:22,400 --> 00:45:26,880
people are consuming podcasts
over there and it looks like

755
00:45:26,880 --> 00:45:32,360
sounds like the vast majority
are listening 44% of new podcast

756
00:45:32,360 --> 00:45:35,880
listeners.
So podcast newcomers started

757
00:45:35,920 --> 00:45:42,880
their latest show on YouTube and
smart TV's are now used by 32%

758
00:45:42,880 --> 00:45:47,280
of weekly podcast consumers to
watch or listen to podcasts,

759
00:45:47,280 --> 00:45:51,600
second only to smartphones.
This is the last one of the last

760
00:45:51,600 --> 00:45:55,000
things I want to share with you
from this survey or this report.

761
00:45:55,680 --> 00:46:00,560
This is about platform loyalty.
72% of YouTube podcast consumers

762
00:46:00,560 --> 00:46:04,880
say that they'd switch platforms
if their favorite show moved

763
00:46:04,880 --> 00:46:07,920
elsewhere.
So if you, you know, we're on

764
00:46:08,280 --> 00:46:10,320
say, Apple, you moved somewhere
else.

765
00:46:10,320 --> 00:46:15,400
They'd the 72% of your audience
would follow, 51% already

766
00:46:15,400 --> 00:46:19,880
listened to the same podcast
across multiple platforms, often

767
00:46:19,880 --> 00:46:24,080
choosing YouTube for discovery
and audio apps for utility

768
00:46:24,080 --> 00:46:28,320
examples like in your car.
And lastly, podcast hosts.

769
00:46:28,320 --> 00:46:30,840
And we have another story about
this if there's time.

770
00:46:31,040 --> 00:46:37,080
But podcast hosts ranked number
one in influence at 59%, and

771
00:46:37,080 --> 00:46:42,360
that's ahead of social media
influencers at 19%, celebrities

772
00:46:42,360 --> 00:46:50,400
at 14% and radio hosts at 9%.
So my question and, you know,

773
00:46:50,440 --> 00:46:52,760
yeah, I would love it if
somebody would feel like

774
00:46:52,760 --> 00:46:54,040
answering it.
Come on up.

775
00:46:54,040 --> 00:46:57,000
If you're listening live or if
you're already on stage, why do

776
00:46:57,000 --> 00:47:00,000
we think video continues to get
pushed so hard?

777
00:47:00,560 --> 00:47:04,000
Why is it getting shoved down
our throats that we must have

778
00:47:04,000 --> 00:47:06,360
video?
It's because of big YouTube.

779
00:47:07,400 --> 00:47:09,360
Yeah.
I mean, I feel like that's what

780
00:47:09,360 --> 00:47:13,160
it is.
I feel like, yeah, I'll bite my

781
00:47:13,160 --> 00:47:15,280
tongue for a second.
We're going to go to Sid, and

782
00:47:15,280 --> 00:47:16,320
then we're going to go to
Simona.

783
00:47:16,320 --> 00:47:18,520
Go ahead, Sid.
We talked about this a little

784
00:47:18,520 --> 00:47:21,280
bit before, but I do think the
younger generation, which is

785
00:47:21,280 --> 00:47:25,480
part of the 44% that are likely
discovering podcast for the

786
00:47:25,480 --> 00:47:27,120
first time, right?
I would imagine if you broke

787
00:47:27,120 --> 00:47:30,000
that down, it's mostly the
younger generation.

788
00:47:30,000 --> 00:47:35,680
They're typically a video first
watcher listener, right?

789
00:47:35,680 --> 00:47:39,360
So that's probably part of it.
In addition to, you know, it is

790
00:47:39,360 --> 00:47:41,560
YouTube, right?
It's such a powerhouse brand.

791
00:47:42,040 --> 00:47:44,960
I also think something that you
said a minute ago, which is

792
00:47:45,440 --> 00:47:51,000
important is they'll follow the
podcaster, which I think is

793
00:47:51,000 --> 00:47:53,760
fantastic, right?
That if you switch to a

794
00:47:53,760 --> 00:47:56,560
different platform when
exclusive or whatever, that

795
00:47:56,560 --> 00:47:58,960
because of you and because of
your show, which is that's the

796
00:47:58,960 --> 00:48:01,680
loyalty that we want, right?
That's what we're trying to

797
00:48:01,680 --> 00:48:05,120
build is that loyalty to us and
our show, regardless of where it

798
00:48:05,120 --> 00:48:07,640
is, that they will come with us.
And I think that's a really,

799
00:48:07,640 --> 00:48:11,480
really important statistic.
I'm absolutely with you there

800
00:48:11,480 --> 00:48:15,440
and I have another statistic.
Let me pull this up just as far

801
00:48:15,440 --> 00:48:18,920
because you were talking about
the listeners and the the

802
00:48:18,920 --> 00:48:22,560
demographics there.
Let me, well, I can't find it.

803
00:48:22,560 --> 00:48:25,000
So let me go to Simona and then
I'll share that with you.

804
00:48:25,000 --> 00:48:29,120
Go ahead, Simona, your thoughts?
Well, I just think it's because

805
00:48:29,120 --> 00:48:31,800
people see other people doing it
and they want to do it too.

806
00:48:31,960 --> 00:48:33,720
You know what I mean?
Like everyone wants to not

807
00:48:33,720 --> 00:48:34,680
everyone.
It's a big general.

808
00:48:34,680 --> 00:48:37,280
That's a big generalization.
But a lot of the people that we

809
00:48:37,280 --> 00:48:41,080
work with in the agency, they
all want to have a video

810
00:48:41,080 --> 00:48:44,320
component because they want that
that for social media, they want

811
00:48:44,320 --> 00:48:46,960
the clips, they want it as an
additional thing to give to

812
00:48:46,960 --> 00:48:49,040
guests.
They want that visibility on

813
00:48:49,040 --> 00:48:50,840
YouTube as well.
But this is a whole other

814
00:48:50,840 --> 00:48:53,600
conversation that I'm happy to
join you for one day, but if

815
00:48:53,600 --> 00:48:56,480
you're not optimizing your
content on YouTube, you're still

816
00:48:56,480 --> 00:48:57,600
going to get lost.
You know what I mean?

817
00:48:57,600 --> 00:49:00,120
Like it's not enough to just
turn on your video and upload

818
00:49:00,120 --> 00:49:01,560
it.
It's its own beast.

819
00:49:01,560 --> 00:49:04,080
It's its own search engine.
So I think it's FOMO.

820
00:49:04,080 --> 00:49:07,160
I think people want to be on
video as well because everyone

821
00:49:07,160 --> 00:49:09,480
else is on video.
Quote in air quotes everyone

822
00:49:09,480 --> 00:49:11,960
else.
Yeah, yeah, I'm with you there.

823
00:49:12,480 --> 00:49:15,880
So let's see here what I was
going to tell you is here we are

824
00:49:15,880 --> 00:49:21,800
that podcast watchers do, and I
say watchers do, skew younger to

825
00:49:21,880 --> 00:49:25,840
Sid's point and are more male.
Let me read this accurately.

826
00:49:25,840 --> 00:49:29,560
Podcast watchers skew younger
and more male than those who

827
00:49:29,560 --> 00:49:34,840
prefer audio only formats.
Also, 42% now prefer actively

828
00:49:34,840 --> 00:49:40,160
watching podcasts.
That's up 30% in 2022, while 30%

829
00:49:40,480 --> 00:49:46,840
maximize video to listen in the
background. 57% of 18 to 34 year

830
00:49:46,840 --> 00:49:50,800
olds have clicked on a podcast
based on its YouTube thumbnail,

831
00:49:51,360 --> 00:49:54,240
making visuals a high leverage
growth tool.

832
00:49:54,240 --> 00:49:58,520
So speaking to what Simona was
saying, really taking advantage

833
00:49:58,520 --> 00:50:02,640
and utilizing everything about
YouTube, making sure that you're

834
00:50:02,640 --> 00:50:05,320
optimizing your podcast for that
platform.

835
00:50:05,320 --> 00:50:09,280
So to give you the best shot at
discoverability.

836
00:50:10,760 --> 00:50:14,120
So yeah, interesting stuff.
And I think the really, I will

837
00:50:14,120 --> 00:50:19,360
say that, and I continue to say
this to my clients, if you want

838
00:50:19,360 --> 00:50:22,680
to be an audio only podcast,
there's plenty of room and

839
00:50:22,680 --> 00:50:26,560
plenty of opportunity there.
I still want you to use video

840
00:50:27,240 --> 00:50:30,440
because I think that that just
gives you more flexibility, more

841
00:50:30,440 --> 00:50:33,840
options with your content and
how you distribute it.

842
00:50:34,120 --> 00:50:36,560
So you don't have to put out the
whole episode if you don't want

843
00:50:36,560 --> 00:50:40,640
to as a video, but you'll have
that video for things like clips

844
00:50:41,200 --> 00:50:43,240
that you can share on social
media.

845
00:50:43,240 --> 00:50:46,400
And I hope hope that that gets
you some more exposure.

846
00:50:46,640 --> 00:50:49,680
But I just think that it's
important to have video, but not

847
00:50:49,680 --> 00:50:53,240
important to produce a full
episode each and every week or

848
00:50:53,240 --> 00:50:55,360
every day, whatever your cadence
is.

849
00:50:55,680 --> 00:50:58,080
I think that's important for us
to remember.

850
00:50:58,400 --> 00:51:03,480
It is not the don't believe the
hype, as the old song says.

851
00:51:04,040 --> 00:51:06,440
Let's see here how much time do
who came off Mike?

852
00:51:06,440 --> 00:51:07,800
Did somebody want to go ahead,
DRI?

853
00:51:08,320 --> 00:51:13,320
Did well, you know, for people
who are hesitant about doing

854
00:51:13,320 --> 00:51:17,120
video for no other reason, I
mean, I just read a story about

855
00:51:17,120 --> 00:51:19,840
there are doing something with
their communities.

856
00:51:20,120 --> 00:51:24,920
So just for pure engagement with
your listeners, I think it would

857
00:51:24,920 --> 00:51:27,720
be a good reason.
Yeah, I agree.

858
00:51:28,160 --> 00:51:30,720
Absolutely.
OK, so listen, here's what I'm

859
00:51:30,720 --> 00:51:33,080
going to do.
We only have about 5 minutes or

860
00:51:33,080 --> 00:51:37,480
so left, so instead of digging
into a whole other story, we are

861
00:51:37,480 --> 00:51:41,280
going to hold these.
And a reminder that we are not

862
00:51:41,280 --> 00:51:45,360
live tomorrow at 7:00 AM Eastern
Thursday, because it's

863
00:51:45,360 --> 00:51:47,840
Juneteenth.
In honor of Juneteenth, we will

864
00:51:48,120 --> 00:51:52,880
not be broadcasting our show,
but we will be back Friday, 7:00

865
00:51:52,960 --> 00:51:55,840
AM Eastern, covering some more
headlines around the world of

866
00:51:55,840 --> 00:51:58,240
podcasting, answering some
mailbag questions.

867
00:51:58,240 --> 00:52:02,920
And of course, it's a Friday, so
we'll also celebrate our wins

868
00:52:02,920 --> 00:52:05,520
from this past week, so please
join us.

869
00:52:05,520 --> 00:52:09,720
Friday, 7:00 AM Eastern.
And a reminder, we do this

870
00:52:09,720 --> 00:52:13,760
normally over the summer every
Tuesday through through Friday.

871
00:52:13,760 --> 00:52:16,360
We are taking Mondays off this
summer.

872
00:52:16,600 --> 00:52:20,040
Join us at 7:00 AM Eastern, live
on Clubhouse, live on YouTube,

873
00:52:20,040 --> 00:52:23,920
or if you can't, just catch us
on your favorite podcast

874
00:52:23,920 --> 00:52:29,600
platform a couple hours later.
So until Friday, make it a great

875
00:52:29,680 --> 00:52:31,280
day everybody.
Take care.