362 - Which Social Platform Wins for Podcasters?

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Good morning podcasting Morning
Chat.

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Today is Tuesday, September 2nd,
2025 and today we're mixing

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things up with a pick one style
chat where tough choices meet

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podcasting strategy and bring
out insights on what really

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works and why.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it However
Clubhouse lets you.

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And if you're listening via
podcast, please share this

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episode with a fellow podcaster.
And now give me about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again podcasting
morning chat.

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Happy Tuesday, hope a good Labor
Day weekend.

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I am your host Mark Ronik and
currently on stage with me, my

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Co hosts Nick Naulback, Dr. Fey,
producer Ashley Feller and Sid

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Meadows up and also Matt Bliss
just joined us as well.

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And thank you to Dan who's here
bright and early this morning,

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currently in the audience.
Dan, you're always welcome to

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join the conversation.
I'll explain more about the

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conversation here in just a
minute.

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First, I've got some
housekeeping for you.

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Friday will be episode 365 S.
Now, our audience could

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technically listen to an episode
a day for an entire year.

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And of course, we've done more
than 365 episodes in our

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lifetime at the podcasting
morning chat since we were just

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a live screen screen a live
stream prior to making it a

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podcast too.
So pretty cool.

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And I don't know, I'll try to
think of something, maybe

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something special maybe we can
do for Friday in honor of 365.

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Pretty crazy.
Also, I had two clips I wanted

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to play for everyone.
One of them actually Dr. Found

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for me.
The other I knew about going in,

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but I wanted to play it for you
here.

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So the Empowered Podcasting
Conference is coming up at the

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end of September, the 26th
through the 28th, and now some

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people are starting to talk
about it and I thought I'd play

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it for you first.
This is the one that I said I

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knew coming in because Pod Fest,
I'm sorry, Pod News is a partner

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and so is Podfest, but I'm
referring to Pod News right now.

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They're a partner of the
Empowered Podcasting Conference.

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So I knew they were going to
talk about this on Friday's

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edition of Pod News on the
podcast and of course, in their

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newsletter.
Let's listen to James Cridlin

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share a little bit.
If you fancy going to the

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Empowered Podcasting conference
in Charlotte in North Carolina

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towards the end of September,
then we have a special code for

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you which you'll find in our
newsletter today.

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You can use it before the end of
next Friday and get the tickets

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for half price.
There you go.

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Thank you James Cridland,
appreciate James giving us that

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shout out.
I'll give that coupon code and

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tell you a little bit more about
it in just a second.

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Now let's hear from Hall of
Famer Dave Jackson on his

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weekend show, Ask the Podcast
Expert.

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Is that what it's called?
Dr. Ask the podcast coach.

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Ask the podcast coach, right?
And I do tune into it.

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It's just I forgot the name of
it and I didn't tune into this

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most recent one.
So let's listen to Dave talk a

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little bit about it.
Dr. Thanks for that, super.

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Chat that you.
Holy cow.

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Wait, what?
Super chat.

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She did say the Empowered
Podcasting event in Charlotte

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right now at the.
End of the month 262728 it is on

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the weekend so if you were
complaining about Dave.

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If you were complaining about
podcast movement being during

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the week, this is 1 on the
weekend.

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The code.
EPC LD50 will get you 50% off

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EPC LD50 get you 50% off until
it's a Labor Day weekend sale.

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So most of our live folks and
maybe will you.

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Publish this by the.
Yes, this this will be out today

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and it went out yesterday in the
pod page newsletter.

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I, I've been I, I'm really
looking forward to this event.

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And so I promoted it on
LinkedIn, on Twitter, on blue I

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even on blue sky.
I never log into blue sky, but

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there's blue sky and threads and
Mark is a great guy, Mark Ronik.

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And I'm looking forward to me.
I kind of go this, this smells

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like early pod fest.
Yeah.

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And that was the best.
And so this is a great sale if

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you're thinking of going bucks
off basically, right, It's $200.

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Yeah.
Bucks off and the hotel isn't

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super.
It's not.

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It's not the Gaylord, but what
is?

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It's not a Red Roof Inn, but
that's kind of a good thing.

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And but it's sounds like it's
going to be a good event.

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Yeah, if you it's in Charlotte,
NC, but it's going to, for me,

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it just, you know, we got a lot
of indie podcasters there.

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You can connect, you can learn
and crow, you can collaborate.

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And there you go, Dave Jackson
sharing a little bit.

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And yes, it's not a Red Roof
Inn, nor is it the Gaylord.

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And it's a really nice hotel.
It's the Hyatt set.

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Centric Hyatts are no slouches
when it comes to hotels and also

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got to teach Dave how to
pronounce my last name.

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I know, I'm sorry.
It's OK.

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I'm just limited to the chat.
Occasionally you can go on that

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particular show because that's
live on YouTube.

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And occasionally I, you know, go
backstage and there's a link

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that I have that I can go on,
But I was not looking very good

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Saturday morning.
And I guess that was you based

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on that clip that we played, you
had kind of prompted that

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reminder about the conference,
is that right?

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I gave a $20 donation and that's
what a super chat is.

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I see.
So you basically paid to say

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that and then they talked about
it.

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Is that well?
Kind of.

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But you know what, every time,
every Saturday that I'm there

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and I used to do every single
Saturday and I don't do that

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now, but I give money because
he's giving out a free education

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for me.
That's it's an education for

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like an hour and a half of
nothing but really good

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podcasting education.
And so if I throw him some

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shekels, you know, $10 here, $20
there, well worth it for me,

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really.
Yeah, very cool.

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Well, thank you for doing that.
That was cool of you for doing

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that.
And I see Dan responding in the

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chat to something that they Dave
was just talking about.

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The Gaylord isn't his favorite.
It's overly priced and and

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overly.
Oh, overly played and overly

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priced.
Yeah.

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I mean, the Gaylord is a
beautiful place and it's

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expensive.
Sid was telling us about that

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last week.
I mean, even eating there is

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really expensive.
We tried to pick a place that

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wasn't going to be, wasn't going
to break the bank for everybody.

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What?
What were you saying, Dr. And

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big miles.
You have to walk for miles and

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miles and miles.
Yes.

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Fine when I could walk for miles
and miles, but now that I'm a

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little bit more challenged in
that area, holy cow.

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I mean, man.
Yeah.

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And so if you were listening
carefully, they actually gave

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all of the information about the
Labor Day week sale that we're

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doing this week, only 50% off
tickets.

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And as pointed out, that's just
100 bucks.

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And what is that going to get
you?

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It's going to get you a full
weekend of workshops,

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presentations, networking with
some of the most credible

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podcasters and experts in this
business.

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These are the same people that
are speaking and presenting and

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hosting workshops that you'll
actually get to talk to after.

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These are the same people that
were just at Podcast Movement.

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Almost all of these speakers
spoke at Podcast Movement, a lot

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of them speaking on some
different topics, this time at

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Empowered Podcasting.
But you're getting a heck of a

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deal considering what you'd have
to pay at Podcast Movement and

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not just the Gaylord.
Even those tickets were probably

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at least 6-7 times.
Well, now with the sale, even

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more what it costs to come to
Empowered Podcasting.

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So come and think about that.
I should say come, don't think

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about it, just come
empoweredpodcasting.com go check

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it out.
And lastly, anyone playing

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Powerball?
I heard that the Powerball no

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one won again last night, which
means now it's probably around

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1.41 point $5 billion.
Did anyone play here on stage?

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No one.
No, I understand that a lot of

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money has to go to the people
who are buying the tickets.

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But here in Tennessee, I believe
that the reason that they put

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the lottery here in Tennessee
was for to go towards education

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and our schools are not.
I mean, the higher education,

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sure, we have Vanderbilt, we
have lots of great universities,

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but the lower education is what
my concern is.

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And I just don't think that a
whole lot of money is going to

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that lower education.
And so that's my biggest gripe

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with the Lotto.
Interesting and fairer and valid

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point.
I did play.

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I played actually a lot of you
know, I'm a big sleep away camp

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guy.
Grew up going to sleep away

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camp, married somebody.
I went to camp with my best

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friend.
I went to camp with my Co host

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of my very long time running
podcast, also from camp and we

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all, I think about a dozen of us
went in on this last drawing

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that happened Sunday night.
I think we won a whopping $8.

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We hit the Powerball number
twice, but no other numbers.

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We didn't hit any other numbers.
So we're going in on it again

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and we have a whole, we had a
whole legal thing, not official,

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but we had all the legalese
shared before we dove in and

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gave our 10 bucks so that
everybody is well aware of all

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the expectations, guidelines,
etcetera.

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So my question, what's I didn't
lead the charge, somebody else

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did.
And I am 99% certain he had

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ChatGPT lay it all out for him.
And so I want to ask before we

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get into the main topic today,
I'm curious, even though we

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don't, none of you played
Powerball, which is shocking to

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me.
If you won, would you double

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down on your podcast with some
of your winnings?

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Would you keep it as is, not do
a thing, not change a thing with

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your podcast or stop podcasting
altogether?

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You know, we hear when people
say I'm going to win the

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lottery, I'm going to quit my
job.

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Would that be what you do with
your podcasting as well?

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Go ahead, DRI.
Would double, triple down on my

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podcasting business and maybe
set up a scholarship, like a

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podcasting scholarship, maybe go
into those lower grades that I

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was talking about and instill
like a podcasting course

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curriculum, something like that.
Yeah, that's what I would do.

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I like that.
Anyone else?

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I'd like to hear from our other
Co hosts.

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What would you do, Sid, if you
won the lottery?

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What would you do with your
podcast if you won the lottery?

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It's a really good question and
it's early in the morning to be

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answering on the spot like that.
But as Dr. was talking, one of

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the things that crossed my mind
is I would actually fund a

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podcast network because I
believe that networks should

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actually pay the host.
So I would fund through more

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than just ad revenue, right?
I would fund a network to be

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able to get more voices in the
office furniture industry on the

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Airways and be able to pay them
and get them excited about

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creating content.
So that's how I would use part

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of the money.
I love that.

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Thank you, Sid.
Yeah.

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I have a question for Sid.
OK, go for it.

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Dr. Sid, once you create a
network, are they no longer an

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independent podcast?
That's probably above my pay

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00:13:27,520 --> 00:13:30,520
grade, but I would say that they
are still independent podcaster.

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Yeah.
I mean, I think they are.

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I see Matthew wants to chime in.
But I mean, people get into

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podcasts because they think it's
exciting and fun and then 10

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episodes and they realize, oh,
crap, this is actually a lot of

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work, right?
And so, but in, in specifically

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in the furniture industry, we
need more voices talking about

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issues and challenges and ways
to grow and things of that

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nature, right?
So that's why I want to do it,

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to get those voices out there
and to be able to let people

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share their thoughts and their
ideas.

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But Matthew, are we still
independent if we're part of a

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network?
I think independence of a

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00:14:01,720 --> 00:14:06,120
podcaster is either associated
with a brand or an organization.

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I think an independent podcaster
is someone who's doing it either

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for themselves, for something,
or a thing that they own.

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But if someone was podcasting
for, say, Coca-Cola, or if they

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were doing it for another
organization where they're just

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a personality, but they wouldn't
say that they are the podcast.

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I think that's probably how I
define independent.

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But if we start to attach
independence to money, then we

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start going settling towards
that corporate money argument

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that is being had a lot more
these days and I'm not sure if

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we really want to tackle that
today.

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Fair enough.
Matt.

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And I, I mean, I would say that
you can be an independent

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podcaster and be part of a
network at the same time.

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I think it just depends on the
network, what the expectations,

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obligations, responsibilities
are.

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But ultimately, if you're an
independent podcaster on a

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network, I think you're still
one for sure.

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What would change you as going
from an independent podcaster to

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what, a corporate podcaster?
I'm not quite sure.

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00:15:17,520 --> 00:15:21,560
Go ahead, Dan.
An independent podcaster is

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simple.
It's a simple definition.

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It's produced and managed by an
individual or small team and

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they don't have any direct
controller influenced by major

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media companies.
So just because you're an

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affiliate of a network or part
of a network?

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As long as.
The.

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Corporate message isn't what
your driving message is.

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Let's take Coca-Cola as your
example.

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If Coca-Cola is the major
message that you, as part of a

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network, are sending out, you're
no longer an independent

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00:15:53,320 --> 00:15:55,360
podcaster.
But as long as the message is

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your own, and it's primarily
produced and run by you, and

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it's your message, you're an
independent podcaster.

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00:16:02,840 --> 00:16:05,000
Thank you, Dan.
I appreciate you giving the

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00:16:05,000 --> 00:16:07,880
official definition of
independent podcaster.

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And yeah, I I knew what it was.
I just didn't know how we would

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define it if you then were under
a network.

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But you clearly explained it and
I think that makes a lot of

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sense.
OK, who else?

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Before we get into our main
topic today, if you won the big

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Powerball, what would you do
with your podcast?

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Would you double down on it?
Would you keep it just as is or

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would you stop altogether?
I want to hear from more people.

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How about you, Nick?
Haven't heard from you yet this

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00:16:34,280 --> 00:16:35,840
morning.
I don't know.

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I'd probably I'd have.
Some loose ends that I need to

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clean up.
That's not obvious.

273
00:16:41,360 --> 00:16:46,840
I I promise I'd I'd.
Have some stuff that I got set

274
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up first and then I'd probably
just go back to mostly just

275
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independent.
I basically set myself up to

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where I just had time to create
and have fun with it again and

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just see what happens.
Well, listen, Slurge a little

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bit here and there.
But yeah.

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And you've had, since we've been
talking with you, since you've

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been a part of this, you've had
two podcasts, you've had 95

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Freedom and you've had the AI
briefing.

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Would one, would you bring one
of them back or would you start

283
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from scratch?
That's a good question.

284
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I probably, I probably start
from scratch, but I would

285
00:17:22,720 --> 00:17:28,480
probably learn more towards a
similar show to the 95 podcast,

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interviewing entrepreneurs,
business owners, things like

287
00:17:31,880 --> 00:17:34,960
that.
I I really enjoyed having those

288
00:17:34,960 --> 00:17:38,920
conversations and talking with
all those business owners.

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00:17:38,920 --> 00:17:42,600
And it's something that I'd I'd
like to do again, but I'd be a

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00:17:42,600 --> 00:17:44,120
lot more thoughtful this time
around.

291
00:17:45,360 --> 00:17:47,320
OK, that's fair.
Yeah, absolutely.

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00:17:47,320 --> 00:17:50,640
And I want to hear from Ashley.
Ashley, I saw you had your hand

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00:17:50,640 --> 00:17:52,680
up earlier.
Did you want to share what you

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00:17:52,680 --> 00:17:55,640
would do if you won the lottery
specifically with your podcast?

295
00:17:56,200 --> 00:17:59,320
So specifically with Sunshine
State Showcase, one of the

296
00:17:59,320 --> 00:18:03,880
challenges I have is traveling
to the different venues to

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00:18:03,880 --> 00:18:06,360
record.
I guess in person.

298
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So I would buy an RV and it
would have the be the kind that

299
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has like a toy hauler in the
back and I would build some sort

300
00:18:13,880 --> 00:18:16,760
of a studio in the back of that
toy hauler.

301
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And then I would hire a
production assistant to just run

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00:18:20,440 --> 00:18:23,280
the whole thing while I get to
just interview people.

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00:18:23,280 --> 00:18:26,240
That would be the dream.
I love that it would really

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00:18:26,240 --> 00:18:32,680
change for me how I podcast,
right, because look, I I

305
00:18:32,680 --> 00:18:35,720
obviously in well, maybe it's
not obviously, but I think it's

306
00:18:35,720 --> 00:18:39,800
obvious that I love helping
people with podcasting.

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00:18:40,000 --> 00:18:44,080
It's why I do almost Daily Show
talking about it.

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00:18:44,160 --> 00:18:47,160
And I'm also doing it as a
business.

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00:18:47,560 --> 00:18:51,240
And I think if I had won the
lottery, had all the money in

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00:18:51,240 --> 00:18:55,120
the world to play with, the
whole idea of running it as a

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00:18:55,120 --> 00:18:58,040
business or as part of my
business, I feel like goes out

312
00:18:58,040 --> 00:19:00,960
the window.
Now I'm just doing it 100% just

313
00:19:00,960 --> 00:19:04,200
to serve.
I would probably not do it every

314
00:19:04,200 --> 00:19:08,600
day, if I'm being honest with
you, but I would do it

315
00:19:08,600 --> 00:19:12,400
consistently and I'd probably do
it more than once a week.

316
00:19:13,360 --> 00:19:16,480
I say that now, but I'm
wondering if I had all this

317
00:19:16,480 --> 00:19:18,720
cash, would I actually do it
more than once a week?

318
00:19:18,880 --> 00:19:22,400
I probably would because I'd
have a lot of time on my hands,

319
00:19:23,800 --> 00:19:26,720
don't have to work anymore.
It's a tough one really when you

320
00:19:26,720 --> 00:19:30,840
start to think about it, but a
problem I'm I welcome something

321
00:19:30,840 --> 00:19:34,880
I'll I'll take any day.
So yeah, I will be playing again

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00:19:35,000 --> 00:19:38,920
with that same group of campers
that I went to sleep away camp

323
00:19:38,920 --> 00:19:42,640
with many years ago.
So maybe in just a couple days

324
00:19:42,640 --> 00:19:47,360
I'll be sharing with you that
there are some format changes

325
00:19:47,360 --> 00:19:49,720
going to happen here with the
podcasting morning chat.

326
00:19:50,080 --> 00:19:55,400
OK, let's dive in to the main
conversation of the morning,

327
00:19:55,400 --> 00:19:57,840
shall we?
I want to try something a little

328
00:19:57,840 --> 00:20:02,080
different and it's not terribly
different, but I want to do a

329
00:20:02,080 --> 00:20:07,560
pick one style conversation.
The idea is to it's really

330
00:20:07,560 --> 00:20:10,280
designed to get us thinking
about the choices that we make

331
00:20:10,560 --> 00:20:13,360
as podcasters.
So here's how it'll work.

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00:20:13,360 --> 00:20:17,400
I'll pose a question where
you'll need to pick between a

333
00:20:17,400 --> 00:20:20,080
few options.
For example, our first question

334
00:20:20,080 --> 00:20:23,080
if you could only promote your
podcast on a social media

335
00:20:23,080 --> 00:20:27,880
platform.
Like Instagram, TikTok, LinkedIn

336
00:20:28,120 --> 00:20:32,800
as examples for the next year,
which would you choose and why?

337
00:20:33,720 --> 00:20:38,600
Now the examples I gave like
Instagram, TikTok, LinkedIn,

338
00:20:39,080 --> 00:20:40,440
those are just to get us
started.

339
00:20:40,440 --> 00:20:44,200
You're not limited to just the
examples I list.

340
00:20:44,200 --> 00:20:47,320
I'm listing them to get your
mind moving.

341
00:20:48,000 --> 00:20:51,800
So if your real answer is
something else entirely, share

342
00:20:51,800 --> 00:20:55,040
that instead.
The goal here isn't just to pick

343
00:20:55,040 --> 00:20:59,000
AB or C, It's to spark a
conversation about why you make

344
00:20:59,000 --> 00:21:02,560
the choices that you do and what
you've learned from them.

345
00:21:03,000 --> 00:21:04,880
And that's really the whole
point here, because I believe

346
00:21:04,880 --> 00:21:08,440
that this will be valuable for
podcasters because we'll get to

347
00:21:08,440 --> 00:21:10,520
hear a lot of different
perspectives.

348
00:21:11,120 --> 00:21:15,920
We can potentially hear about
new tools or strategies that we

349
00:21:15,920 --> 00:21:19,280
haven't considered yet.
And obviously, I think we can

350
00:21:19,280 --> 00:21:22,520
learn from what's working,
what's not working for others.

351
00:21:23,240 --> 00:21:25,800
Dr. Do you have a question?
Oh no, I was going to answer it.

352
00:21:25,800 --> 00:21:27,680
Oh, wow.
OK, so with that then let's

353
00:21:27,680 --> 00:21:31,520
start with that first question.
And again, that question is, if

354
00:21:31,520 --> 00:21:35,440
you could only promote your
podcast on one social media

355
00:21:35,440 --> 00:21:39,080
platform, something like
Instagram, TikTok, LinkedIn for

356
00:21:39,080 --> 00:21:41,280
the next year, which would you
choose and why?

357
00:21:42,200 --> 00:21:43,400
Oh, you know what?
I'm sorry.

358
00:21:43,400 --> 00:21:47,960
I was walking back to the office
when you actually asked it and I

359
00:21:47,960 --> 00:21:51,520
didn't hear social media.
Well, now you got to pick.

360
00:21:52,920 --> 00:21:54,360
Pick a social media platform,
OK?

361
00:21:56,400 --> 00:22:01,520
Threads I red.
I have seen you on threads more

362
00:22:01,520 --> 00:22:04,880
lately I.
Know I'm trying so hard.

363
00:22:04,880 --> 00:22:09,600
I joined a challenge that I did
not finish because I got busy at

364
00:22:09,600 --> 00:22:18,160
the last moment and so yeah, OK.
So yeah, so Dr. Clearly is

365
00:22:18,160 --> 00:22:21,000
somebody who struggles a bit
with finding a platform that's

366
00:22:21,000 --> 00:22:23,400
just comfortable posting on
regularly.

367
00:22:23,680 --> 00:22:29,640
Social, just social period I'm
not a huge fan of unless, unless

368
00:22:29,640 --> 00:22:33,120
I'm reading about a cat that's
lost, I'm not a huge fan of it.

369
00:22:34,840 --> 00:22:37,040
All right, well then we'll I'll
let you think a little bit more

370
00:22:37,040 --> 00:22:40,560
on that and I'm going to go to,
if you don't mind, Sid.

371
00:22:41,280 --> 00:22:42,680
Well, I'm going to come to you
in a second.

372
00:22:42,680 --> 00:22:45,120
I'll give you a minute to think
about your answer because Ashley

373
00:22:45,120 --> 00:22:48,160
eagerly, I say eagerly raised
her hand.

374
00:22:48,160 --> 00:22:52,720
So, Ashley, what's that one
social media platform you'd pick

375
00:22:52,920 --> 00:22:57,480
to promote your podcast and why?
I would pick sub stack and the

376
00:22:57,480 --> 00:23:02,040
reason for that is I consider
myself at the root of everything

377
00:23:02,040 --> 00:23:04,680
a writer and that's where
writers hang out.

378
00:23:04,680 --> 00:23:09,320
Number two is it is a great link
to your e-mail address and I

379
00:23:09,320 --> 00:23:12,440
tend to think of like I'm with
Dr. I'm not big on social

380
00:23:12,480 --> 00:23:15,920
either.
I think of e-mail as owned

381
00:23:15,920 --> 00:23:19,400
property and social media as
rented property.

382
00:23:19,680 --> 00:23:23,000
So if there's a social platform
that'll, you know, make somewhat

383
00:23:23,000 --> 00:23:26,960
of a straight line between, you
know, my website and my e-mail

384
00:23:27,280 --> 00:23:30,080
and you know that platform, then
I'm all for it.

385
00:23:30,520 --> 00:23:33,000
I love that one sub stack one I
I.

386
00:23:33,040 --> 00:23:34,920
Forgot about sub stack.
That's my answer.

387
00:23:35,080 --> 00:23:39,200
That's my answer.
OK, Dr. I'll give you that one

388
00:23:40,440 --> 00:23:44,080
and a great one.
I mean, it was one that I, I'm

389
00:23:44,080 --> 00:23:47,160
very aware of and it hadn't
crossed my mind when I put that

390
00:23:47,160 --> 00:23:49,360
question together.
So thank you for bringing that

391
00:23:49,360 --> 00:23:50,560
up, 'cause I think that's a good
one.

392
00:23:50,560 --> 00:23:54,680
And yeah, I appreciate you
saying that you you're going to

393
00:23:54,680 --> 00:23:59,800
gravitate to the platform where
you feel most like you, right?

394
00:23:59,800 --> 00:24:03,280
You said you're a writer first
and foremost, and so you're

395
00:24:03,280 --> 00:24:06,480
picking a platform where that
speaks to you.

396
00:24:06,880 --> 00:24:10,280
So I appreciate that answer and
I'm going to check in with Sid

397
00:24:10,280 --> 00:24:13,240
now.
Sid, if you had to pick one

398
00:24:13,240 --> 00:24:17,080
social media platform to promote
your podcast, which would it be

399
00:24:17,080 --> 00:24:19,280
and why?
All right, So I have two answers

400
00:24:19,280 --> 00:24:20,680
to this question.
I'm going to reframe your

401
00:24:20,680 --> 00:24:21,640
question.
Sure.

402
00:24:22,000 --> 00:24:25,840
If I had to pick one platform,
not social platform or one

403
00:24:25,840 --> 00:24:30,600
platform to promote, I would
actually choose e-mail because

404
00:24:30,800 --> 00:24:33,680
we get a really big lift on
Tuesdays when we send out our

405
00:24:33,680 --> 00:24:35,960
podcast e-mail.
That's the only e-mail that I

406
00:24:35,960 --> 00:24:39,440
actually send out is the podcast
e-mail on Tuesdays.

407
00:24:39,440 --> 00:24:41,600
Today it'll go tomorrow, it'll
go out tomorrow because of the

408
00:24:41,600 --> 00:24:44,440
holiday.
But we get a really big uptick

409
00:24:44,440 --> 00:24:47,240
in downloads when we send an
e-mail out.

410
00:24:47,240 --> 00:24:49,240
So that's what I would choose.
If you just said platform, if

411
00:24:49,240 --> 00:24:52,240
you said social platform, I
would say LinkedIn, obviously,

412
00:24:52,240 --> 00:24:56,160
because it's a business related
podcast and business people tend

413
00:24:56,160 --> 00:24:59,040
to hang out a lot on LinkedIn.
I'm really comfortable with the

414
00:24:59,040 --> 00:25:02,760
platform.
So I would actually say LinkedIn

415
00:25:02,760 --> 00:25:07,240
as my preferred social platform.
Thank you, Sid, and I see Ashley

416
00:25:07,240 --> 00:25:09,280
started a poll here.
I have another follow up

417
00:25:09,280 --> 00:25:10,600
question for you in a second,
Sid.

418
00:25:11,040 --> 00:25:14,520
I see Ashley started a poll here
with today's first question.

419
00:25:14,520 --> 00:25:22,040
And so far, 50% say other.
So I listed Instagram, TikTok

420
00:25:22,040 --> 00:25:26,600
and LinkedIn. 50% of the crowd
is saying other, 17% saying

421
00:25:26,600 --> 00:25:30,640
Instagram, 34 saying LinkedIn.
Now Sid a question for you about

422
00:25:30,640 --> 00:25:34,240
LinkedIn in your personal
experience with it, what kind of

423
00:25:34,240 --> 00:25:37,200
content is working best for you
on LinkedIn?

424
00:25:37,200 --> 00:25:41,000
Because I've seen you post
somewhat of a variety.

425
00:25:41,000 --> 00:25:44,880
I've seen you post straight text
style posts.

426
00:25:44,880 --> 00:25:48,960
I've seen you post text with
photos, I've seen you more

427
00:25:48,960 --> 00:25:52,440
lately posting some video, and I
know you've posted video to

428
00:25:52,440 --> 00:25:56,160
LinkedIn in the past as well.
Curious what's working best for

429
00:25:56,160 --> 00:25:56,800
you?
Do you know?

430
00:25:57,200 --> 00:26:00,760
Yeah, I do know it's a really
great question to you right now.

431
00:26:01,040 --> 00:26:04,400
Video works best on LinkedIn for
lots of different reasons.

432
00:26:04,400 --> 00:26:06,560
It creates stronger connection
with the people.

433
00:26:07,360 --> 00:26:11,320
LinkedIn is really pushing out
video to get to be more

434
00:26:11,320 --> 00:26:14,200
competitive with apps like
Instagram and TikTok and their

435
00:26:14,200 --> 00:26:16,920
video feed.
So they're really pushing video.

436
00:26:17,400 --> 00:26:21,480
So video right now works the
best, but you know, that's a the

437
00:26:21,480 --> 00:26:25,720
type of content as it relates to
the messaging of the content,

438
00:26:25,720 --> 00:26:28,000
right?
When I look at what's working

439
00:26:28,000 --> 00:26:33,720
best there, I will tell you is
hands down anything personal

440
00:26:33,720 --> 00:26:36,440
related.
If I can tie a story into

441
00:26:37,320 --> 00:26:41,800
something personal related, my
personal posts just skyrocket on

442
00:26:41,800 --> 00:26:44,160
LinkedIn.
And I think that has a lot to do

443
00:26:44,160 --> 00:26:47,760
with the fact that people want
connection, people long for

444
00:26:47,760 --> 00:26:49,880
connection, people want to do
business with people.

445
00:26:49,880 --> 00:26:53,600
So anytime I share something
personal, whether it's in video,

446
00:26:53,600 --> 00:26:56,760
texts or images or whatever, it
does really, really well.

447
00:26:57,080 --> 00:27:00,560
I mean, five times greater than
any other posts that I do.

448
00:27:00,560 --> 00:27:03,800
But so if I combine personal and
video together, then it would do

449
00:27:03,800 --> 00:27:05,600
really, really well.
Hope that answers your question

450
00:27:05,600 --> 00:27:06,760
Mark.
Yeah, it does.

451
00:27:06,800 --> 00:27:10,760
And I'm with you, Sid.
I definitely noticed that and

452
00:27:10,760 --> 00:27:14,720
granted I don't post a lot of
personal on LinkedIn because for

453
00:27:14,720 --> 00:27:18,200
a long time I just didn't think
anybody on LinkedIn would care,

454
00:27:19,000 --> 00:27:23,600
but personal does still seem to
get the most attention for me

455
00:27:23,600 --> 00:27:26,440
when I post.
The other thing I notice is when

456
00:27:26,440 --> 00:27:30,440
I post something personal with a
photo.

457
00:27:30,520 --> 00:27:35,080
Not a video in my case with a
photo or two or three, but with

458
00:27:35,080 --> 00:27:37,440
photos.
I noticed that those do

459
00:27:37,440 --> 00:27:39,560
particularly well for me on
LinkedIn.

460
00:27:39,760 --> 00:27:42,840
I am struggling with video on
LinkedIn.

461
00:27:43,360 --> 00:27:48,360
Whenever I post anything I I
noticed that in most cases, not

462
00:27:48,360 --> 00:27:53,480
every but in most cases, I find
that the video just doesn't get

463
00:27:53,480 --> 00:27:56,200
as much many views as anywhere
else.

464
00:27:56,720 --> 00:27:59,560
I think, Mark, nothing's wrong
with what your content is and

465
00:27:59,560 --> 00:28:02,360
how you're doing your content.
But this is my personal opinion.

466
00:28:02,360 --> 00:28:05,640
Have 0 facts to base this basis
on, right?

467
00:28:06,120 --> 00:28:09,160
But I believe that your videos
are too curated for LinkedIn,

468
00:28:09,760 --> 00:28:13,120
right?
And I think that LinkedIn is,

469
00:28:13,480 --> 00:28:17,080
again, this is my opinion is
rewarding people who just grab

470
00:28:17,080 --> 00:28:19,880
the camera and or grab the
whatever device and start

471
00:28:19,880 --> 00:28:24,320
recording and not so not so
curated because I do believe

472
00:28:24,320 --> 00:28:26,720
that this is again, these are my
opinions.

473
00:28:26,720 --> 00:28:32,080
I believe that too much curation
of video is a mute button to a

474
00:28:32,080 --> 00:28:34,720
degree, right?
People turn turn off too much

475
00:28:34,720 --> 00:28:38,000
curation of video.
So I think, and that may be one

476
00:28:38,000 --> 00:28:40,600
of the reasons mine do so well
as mine are all very natural.

477
00:28:40,600 --> 00:28:43,960
I'm walking and in my yard and
my office and literally I just

478
00:28:43,960 --> 00:28:46,960
hit the record button and I
record usually within one or two

479
00:28:46,960 --> 00:28:48,760
takes.
I can get what I want to say in

480
00:28:48,760 --> 00:28:53,040
it, I add the captions to it.
I don't put any other animations

481
00:28:53,040 --> 00:28:56,920
or anything else into it.
It's just raw me talking and I

482
00:28:56,920 --> 00:28:59,240
think that's one of the reasons
why my videos do so well.

483
00:28:59,240 --> 00:29:01,200
Maybe just me, but that's my
opinion.

484
00:29:01,200 --> 00:29:05,560
I think too much cure, too many
curated things people tend to

485
00:29:05,560 --> 00:29:09,480
get a little tone deaf on.
I even feel that way sometimes

486
00:29:09,480 --> 00:29:11,920
on other platforms, not just
LinkedIn.

487
00:29:11,920 --> 00:29:16,080
I'm starting to feel like some
of the really produced, curated

488
00:29:16,840 --> 00:29:19,800
content.
I feel like people, it's

489
00:29:19,800 --> 00:29:21,640
becoming kind of a scroll
stopper.

490
00:29:22,200 --> 00:29:24,720
I'm with you there.
And I don't have a lot of

491
00:29:24,720 --> 00:29:28,840
evidence yet to prove that.
But that's just an observation

492
00:29:28,840 --> 00:29:30,720
of mine that I'm with you there,
Sid.

493
00:29:30,840 --> 00:29:35,880
Big like if you take something
that you're doing, like

494
00:29:35,880 --> 00:29:38,160
something we talked about in the
morning chat, right?

495
00:29:38,160 --> 00:29:40,880
And you go and you create a
video about it and you have some

496
00:29:40,880 --> 00:29:43,440
animations come in, you have
some emojis come in, the stuff

497
00:29:43,440 --> 00:29:46,440
that you do to make your videos
through rated, right?

498
00:29:46,840 --> 00:29:49,120
If you were to take the same
type of content and just hit

499
00:29:49,120 --> 00:29:51,960
record and talk about like, hey,
this morning on the podcasting

500
00:29:51,960 --> 00:29:56,280
morning chat had a really great
conversation about XY and Z

501
00:29:56,800 --> 00:30:00,200
where I learned boom, boom,
boom, or we're so and so shared

502
00:30:00,200 --> 00:30:03,440
boom, boom and boom, which was a
game changer for the people in

503
00:30:03,440 --> 00:30:06,720
the in that listen today.
Be sure you check it out on the

504
00:30:07,360 --> 00:30:09,600
on the actual podcast or you can
listen on the podcast, something

505
00:30:09,600 --> 00:30:12,880
like that, right?
That probably you should test

506
00:30:12,880 --> 00:30:16,440
it, like do an AB test and see
if it works better or

507
00:30:16,440 --> 00:30:19,240
differently for you than one of
the curated ones that you're

508
00:30:19,240 --> 00:30:20,960
doing.
Not that curation is bad, and I

509
00:30:20,960 --> 00:30:23,040
don't mean it to sound like it's
bad, by the way.

510
00:30:23,440 --> 00:30:25,720
Yeah.
It's just what works on some

511
00:30:25,720 --> 00:30:29,360
platforms, or I know we don't
have the full evidence to say

512
00:30:29,360 --> 00:30:32,440
so, but going with it for a
second, yeah, what works on some

513
00:30:32,440 --> 00:30:34,320
platforms may not work on
others.

514
00:30:34,640 --> 00:30:38,160
And I think that's why we hear
from a lot of gurus that

515
00:30:38,160 --> 00:30:41,480
encourage us to make different
content for the different

516
00:30:41,480 --> 00:30:44,120
platforms.
I get that can be challenging.

517
00:30:44,120 --> 00:30:48,400
It it is for me to have to make
multiple pieces of content, but

518
00:30:48,400 --> 00:30:52,000
that if the more you can make
content for that specific

519
00:30:52,000 --> 00:30:55,400
platform, I think the more
advantageous it is for you.

520
00:30:56,160 --> 00:31:00,120
Matt, did you want to chime in?
The thing that I always go back

521
00:31:00,120 --> 00:31:03,880
to when I hear feedback like
you're talking about Mark, is

522
00:31:03,880 --> 00:31:07,640
something that I heard from a
2023 Lectro that I'm fairly

523
00:31:07,640 --> 00:31:11,280
certain I've linked here before
from the, can't remember the

524
00:31:11,280 --> 00:31:15,840
name of it now, but it was Aza
Raskin and Tristan Harris

525
00:31:15,840 --> 00:31:22,320
talking about the future of AI,
how it relates to social media

526
00:31:22,320 --> 00:31:24,800
and the race to the bottom of
the brainstem.

527
00:31:25,280 --> 00:31:31,880
The idea that content like Sid
is talking about works better on

528
00:31:31,880 --> 00:31:36,760
a platform indicate doesn't
indicate to me that authenticity

529
00:31:36,760 --> 00:31:41,920
is what people want.
To me, it indicates that people

530
00:31:41,920 --> 00:31:48,040
don't want something that's been
created and have an expected

531
00:31:48,040 --> 00:31:50,240
response.
They're looking for that

532
00:31:50,240 --> 00:31:54,560
intermittent, intermittent
schedule reward, unexpected

533
00:31:54,560 --> 00:31:59,000
gamble, like the Powerball that
you get when you're watching a

534
00:31:59,000 --> 00:32:02,640
YouTube video that you're stuck
to, like dash Cam footage, for

535
00:32:02,640 --> 00:32:05,400
example.
Facebook is throwing so much

536
00:32:05,400 --> 00:32:09,520
dash Cam footage at me at the
moment because you never know

537
00:32:09,520 --> 00:32:12,040
what's going to happen.
You have to wait to see what's

538
00:32:12,040 --> 00:32:13,720
going to happen.
And you know from your

539
00:32:13,720 --> 00:32:17,680
experience of car accidents that
it could be anything.

540
00:32:18,360 --> 00:32:22,640
The same with authentic videos
of someone walking in the park.

541
00:32:23,080 --> 00:32:24,680
They could be talking about
something.

542
00:32:24,880 --> 00:32:27,920
It's clearly not scripted, so
maybe they don't know what

543
00:32:27,920 --> 00:32:31,680
they're going to say.
And that small dopamogenic

544
00:32:31,680 --> 00:32:36,880
response that you get from the
randomness and the whimsy is

545
00:32:36,880 --> 00:32:40,560
rewarded on platforms because
people stick around to see it.

546
00:32:40,560 --> 00:32:43,680
And then the retention goes up,
and then numbers go up, and then

547
00:32:43,680 --> 00:32:46,800
the number feeds back into a
loop of what keeps getting

548
00:32:46,800 --> 00:32:49,240
described as authenticity.
But we know it's not.

549
00:32:49,760 --> 00:32:54,520
It's just the simple
neurochemical responses we get

550
00:32:54,520 --> 00:32:58,840
from the way that content is
structured that then sits in a

551
00:32:58,840 --> 00:33:02,280
algorithmic feedback loop on
platforms that eventually

552
00:33:02,280 --> 00:33:04,840
destroy them.
Like I think Instagram is

553
00:33:04,840 --> 00:33:08,120
starting to pop again, but it
the amount of content I get

554
00:33:08,120 --> 00:33:11,000
delivered on there now, I can't
even talk about it.

555
00:33:11,400 --> 00:33:16,320
Like it's so bad.
And I think LinkedIn has been on

556
00:33:16,320 --> 00:33:20,040
an incredibly slow decline over
the last few years.

557
00:33:20,280 --> 00:33:23,840
It used to be the professional
place where you are social

558
00:33:23,840 --> 00:33:27,640
medially, like dressed up in a
suit with your best hat and

559
00:33:27,640 --> 00:33:32,800
going look at me my ways, I am
so popular and professional.

560
00:33:33,440 --> 00:33:36,000
But now it's starting to make
that backslide into what the

561
00:33:36,000 --> 00:33:40,000
rest of social media is doing.
And it's all about the

562
00:33:40,000 --> 00:33:42,920
neurochemical reactions.
It's all about stopping the

563
00:33:42,920 --> 00:33:47,360
scroll.
It's all about making people get

564
00:33:47,360 --> 00:33:49,800
that.
Yes, Nicholas, my wares.

565
00:33:50,120 --> 00:33:55,200
Look at my snake oil over here.
This special medicament that

566
00:33:55,200 --> 00:33:59,200
will give you more sales.
It's all chemical reactions in

567
00:33:59,200 --> 00:34:02,680
our brain that are being
manipulated in platforms that

568
00:34:02,680 --> 00:34:04,920
eventually die because people
figure them out or someone

569
00:34:04,920 --> 00:34:07,440
creates another one just to keep
the ball rolling.

570
00:34:07,920 --> 00:34:12,560
Now that is full conspiratorial,
very personal opinion on that

571
00:34:12,560 --> 00:34:16,159
front, and it doesn't answer the
question that we kind of we need

572
00:34:16,159 --> 00:34:18,920
a way to promote stuff, to
discover more audiences.

573
00:34:19,280 --> 00:34:21,679
Whether social media is good for
that, it's hard to say.

574
00:34:21,679 --> 00:34:25,520
Objectively, I would be in DRS
camp and say that it's not.

575
00:34:26,080 --> 00:34:29,600
But the ultimate human good
isn't something we can always

576
00:34:29,600 --> 00:34:33,000
respect when we're trying to do
something for ourselves.

577
00:34:33,440 --> 00:34:36,760
If we win Powerball we can, but
otherwise we can't.

578
00:34:37,400 --> 00:34:39,960
Thank you, Matt.
So yeah, I mean, that is a whole

579
00:34:39,960 --> 00:34:43,600
other topic too, right?
It's that whole idea of is it

580
00:34:43,600 --> 00:34:47,719
really authentic if we are
creating content that is

581
00:34:47,719 --> 00:34:51,800
specific for that platform?
Ultimately, I think that it

582
00:34:51,800 --> 00:34:56,719
still can be because if it's
your message, if it's your

583
00:34:56,719 --> 00:35:01,640
opinion, your expertise that
you're sharing, just in a

584
00:35:01,640 --> 00:35:05,840
different way because of the
platform, I think that there is

585
00:35:05,840 --> 00:35:08,680
still some authenticity to that.
Go ahead, Matt.

586
00:35:08,920 --> 00:35:12,440
Just very quickly I should say
I've said that authenticity is

587
00:35:12,440 --> 00:35:14,440
just chemical reactions in the
brain.

588
00:35:15,200 --> 00:35:19,800
The two things aren't mutually
exclusive or they are like you

589
00:35:19,800 --> 00:35:23,360
can have someone be
authentically who they are but

590
00:35:23,360 --> 00:35:26,480
also be manipulating
neurochemicals.

591
00:35:26,640 --> 00:35:29,360
Same for not having one or the
other or neither.

592
00:35:29,680 --> 00:35:32,560
Like it's, I think they're two
different questions, but in the

593
00:35:32,560 --> 00:35:36,960
context of social media, the
neurochemical reactions are what

594
00:35:36,960 --> 00:35:40,160
motivates a lot of what we see
as impressions and and numbers

595
00:35:40,160 --> 00:35:42,160
and stuff.
Yeah, I'm tracking with you

596
00:35:42,160 --> 00:35:43,400
there, Matt.
Absolutely.

597
00:35:43,800 --> 00:35:46,160
And Dr. did you want to chime
in?

598
00:35:47,520 --> 00:35:52,920
Yeah #1 Matthew, thank you so
much for the word of the day and

599
00:35:53,000 --> 00:35:56,760
Dopamagenetics.
Yes, I I that caught my ear too.

600
00:35:57,480 --> 00:36:02,720
Wow, that is awesome.
As a matter of fact, just like

601
00:36:02,720 --> 00:36:08,240
an hour before I just put in a
prompt with the words what

602
00:36:08,240 --> 00:36:12,720
dopamine, Dopamine enticing or
something like that.

603
00:36:12,720 --> 00:36:15,440
So yeah, dopamine is on the
brain today.

604
00:36:16,080 --> 00:36:21,920
So about LinkedIn, you know,
I've always had this push pull

605
00:36:21,920 --> 00:36:28,880
kind of thing with LinkedIn
because I'm a creator and I

606
00:36:29,160 --> 00:36:35,600
color outside the box and I
think of LinkedIn as this very,

607
00:36:35,600 --> 00:36:38,160
you know, green polyester
jacket.

608
00:36:38,520 --> 00:36:42,120
Would you like to see the house
that I have for sale kind of

609
00:36:42,560 --> 00:36:48,560
kind of place?
And I don't see it as a creative

610
00:36:49,120 --> 00:36:54,520
hub kind of thing.
And so that's, that's the tug of

611
00:36:54,520 --> 00:36:58,960
war that I have inside my brain.
So it basically is it even worth

612
00:36:58,960 --> 00:37:02,560
it using LinkedIn because you
don't see it really playing to

613
00:37:02,560 --> 00:37:06,000
the creative side?
Yeah.

614
00:37:06,000 --> 00:37:10,000
But the tug of war is is that I
do have a business and that I I

615
00:37:10,000 --> 00:37:16,120
do have to play that side of the
playground as well, but it's

616
00:37:16,120 --> 00:37:18,440
still difficult.
Can I chime in?

617
00:37:18,440 --> 00:37:20,200
Sure, Stacy, welcome back to the
stage.

618
00:37:20,200 --> 00:37:22,560
It's been a minute.
Yes, good morning.

619
00:37:23,360 --> 00:37:28,320
So I can't say enough.
Do not give up on LinkedIn.

620
00:37:28,800 --> 00:37:30,880
There's so much to say.
You could tell my brains moving

621
00:37:30,880 --> 00:37:34,880
too fast.
If you have a business, you need

622
00:37:34,880 --> 00:37:40,040
to be on LinkedIn.
You the way that I got to be a

623
00:37:40,040 --> 00:37:45,640
top voice and it took a very
long time to get that notoriety

624
00:37:45,640 --> 00:37:50,200
from LinkedIn to have that top
voice badge or whatever it is

625
00:37:50,240 --> 00:37:56,360
very long time is teach and I'm
sure that's kind of the all

626
00:37:56,360 --> 00:38:00,120
social media, but LinkedIn
teach, educate.

627
00:38:00,600 --> 00:38:06,960
So even if I'm going to post
something about me on stage

628
00:38:06,960 --> 00:38:10,200
speaking because I want to get
more speaking gigs and I want to

629
00:38:10,600 --> 00:38:14,640
be seen for what I want to be
hired for.

630
00:38:15,200 --> 00:38:21,240
Even when I do that, I will
share like tactics that help the

631
00:38:21,240 --> 00:38:24,080
reader do something, learn
something.

632
00:38:24,440 --> 00:38:30,040
So whereas I see others just
post about, hey, I'm speaking

633
00:38:30,040 --> 00:38:34,480
today in New York City, you
know, check reach out to me.

634
00:38:34,640 --> 00:38:36,320
Like there's a very big
difference.

635
00:38:36,800 --> 00:38:39,480
There is a right way to do
LinkedIn in wrong way.

636
00:38:39,760 --> 00:38:44,840
But I would just say to you that
it's done really well for me and

637
00:38:44,840 --> 00:38:48,280
I can't help everybody
individually, but I do believe

638
00:38:48,280 --> 00:38:52,560
it is the best branding,
branding play.

639
00:38:52,560 --> 00:38:56,040
If you are in a business,
there's so much to say, don't

640
00:38:56,040 --> 00:38:58,520
give up on it.
OK, there you go.

641
00:38:58,520 --> 00:39:01,760
And Congrats by the way, for
becoming a top voice of

642
00:39:01,800 --> 00:39:04,280
LinkedIn.
And I know you've done lots of

643
00:39:04,280 --> 00:39:07,080
different things with LinkedIn.
I know you've got a one or two

644
00:39:07,080 --> 00:39:08,800
courses, Stacy, I can't
remember.

645
00:39:09,680 --> 00:39:14,040
Yes, I have two courses that are
related to my field of customer

646
00:39:14,040 --> 00:39:17,400
service and experience.
But I guess let me leave you a

647
00:39:17,400 --> 00:39:23,400
tip cause rather than just say
all that, oh, besides commenting

648
00:39:23,960 --> 00:39:28,480
on other people's posts with
that shows that you're giving

649
00:39:28,480 --> 00:39:30,880
value.
You're not just saying, hey,

650
00:39:30,880 --> 00:39:35,920
that's a great idea like give
value even in the comments

651
00:39:36,240 --> 00:39:41,040
because it shows people that you
are a smart person and they'll

652
00:39:41,040 --> 00:39:45,960
want to get to know you.
So how you comment is more than

653
00:39:45,960 --> 00:39:50,400
just AI like that.
The second thing is start a

654
00:39:50,400 --> 00:39:58,360
group on LinkedIn like it
rewards you for engaging and

655
00:39:58,360 --> 00:40:01,600
doing things that that drive
conversation.

656
00:40:01,880 --> 00:40:04,080
So you can get very creative on
there.

657
00:40:04,080 --> 00:40:07,560
Don't don't limit it to just
Instagram as an example.

658
00:40:07,560 --> 00:40:12,400
Show you show your zone a genius
in your comments, in groups and

659
00:40:12,400 --> 00:40:15,040
in your posts.
Thanks.

660
00:40:15,040 --> 00:40:16,120
Yeah.
Thank you, Stacy.

661
00:40:16,120 --> 00:40:19,200
And I think that's there's some
advice in there for any social

662
00:40:19,200 --> 00:40:22,640
media platform, and I know it's
been shared before, and that's

663
00:40:23,240 --> 00:40:27,280
if they've got different bells
and whistles, try to take

664
00:40:27,280 --> 00:40:30,720
advantage of those, especially
if they are new bells and

665
00:40:30,720 --> 00:40:32,840
whistles that have just been
rolled out.

666
00:40:33,000 --> 00:40:36,280
These platforms, social media
platforms tend to reward

667
00:40:36,280 --> 00:40:39,240
creators for taking advantage of
all the different features,

668
00:40:39,240 --> 00:40:42,480
especially the new ones.
So yeah, I think that's great

669
00:40:42,480 --> 00:40:46,080
advice and one that I'll have to
take because I haven't really

670
00:40:46,080 --> 00:40:50,480
gotten into the whole groups
thing over on LinkedIn and

671
00:40:50,480 --> 00:40:52,760
probably should.
So I'm going to look into that.

672
00:40:52,760 --> 00:40:56,080
I appreciate that.
Yeah, might be a webinar I do,

673
00:40:56,520 --> 00:40:58,680
it's a good topic.
For sure.

674
00:40:59,000 --> 00:41:01,440
Yeah, sure.
And by the way, we should

675
00:41:01,440 --> 00:41:07,600
mention how Zach in the chat,
Zach had mentioned his social

676
00:41:07,600 --> 00:41:11,760
media platform that he would
pick if he only had one was

677
00:41:11,760 --> 00:41:14,600
YouTube, which I'm surprised
that one hadn't been mentioned

678
00:41:14,600 --> 00:41:17,880
yet, but here we are.
So yeah, YouTube.

679
00:41:17,880 --> 00:41:22,440
I that one, especially as a
podcaster, that one would be

680
00:41:22,440 --> 00:41:25,320
hard for me to ignore.
Like, I was gonna probably go

681
00:41:25,320 --> 00:41:29,400
with something like Instagram.
But now that I've seen Zach's

682
00:41:29,400 --> 00:41:32,880
answer in the chat, I think
you're on to something there,

683
00:41:32,880 --> 00:41:34,640
Zach.
I think as a podcaster, I'd

684
00:41:34,640 --> 00:41:38,760
rather be on YouTube because it
also gives me variety.

685
00:41:38,760 --> 00:41:42,960
I can post short form content
just as much as I can post long

686
00:41:42,960 --> 00:41:46,000
form content.
And there's some new features

687
00:41:46,000 --> 00:41:48,800
that we're going to be talking
about that YouTube is rolling

688
00:41:48,800 --> 00:41:51,360
out later this week.
That makes it even more

689
00:41:51,360 --> 00:41:54,600
collaborative.
I think that that's probably

690
00:41:54,920 --> 00:41:58,800
where I would go for sure.
And by the way, our poll here,

691
00:41:58,800 --> 00:42:02,080
in case you're not here live
with us, that poll I mentioned

692
00:42:02,080 --> 00:42:07,600
earlier, we've got 30% of the
audience here and participants

693
00:42:07,840 --> 00:42:11,960
saying Instagram, 30% LinkedIn
and 40% other.

694
00:42:12,680 --> 00:42:15,600
So it's a mixed bag.
And let's go to DJ Rez before we

695
00:42:15,600 --> 00:42:18,680
wrap up this part of the
conversation and go to our next

696
00:42:18,680 --> 00:42:21,360
pick.
One question, Rez, another

697
00:42:21,360 --> 00:42:24,000
person that it's been a minute
since we've had on stage.

698
00:42:24,000 --> 00:42:26,120
Welcome back.
And what did you want to add?

699
00:42:27,040 --> 00:42:28,840
Hey, Mark.
Yeah, long time, no talk.

700
00:42:28,880 --> 00:42:33,320
I keep missing this because I I
don't wake up in time, but I

701
00:42:33,320 --> 00:42:36,840
don't know, I, I just want to
say I think Instagram is

702
00:42:36,840 --> 00:42:40,040
becoming or has definitely
become the standard when it

703
00:42:40,040 --> 00:42:42,920
comes to brand promotion for me.
Like LinkedIn is kind of like

704
00:42:42,920 --> 00:42:45,080
Facebook.
It's a little outdated at this

705
00:42:45,080 --> 00:42:47,360
point, but that's just my
opinion.

706
00:42:47,760 --> 00:42:49,240
Thank you.
Yeah, thank you.

707
00:42:49,400 --> 00:42:51,000
I'm glad Instagram's working for
you.

708
00:42:51,080 --> 00:42:54,640
And that's, that's the big key
here is that it's going to work.

709
00:42:54,640 --> 00:42:57,000
These platforms are going to
work differently for different

710
00:42:57,000 --> 00:43:00,520
people for different reasons,
depends on your topics, what

711
00:43:00,520 --> 00:43:03,760
you're talking about, who you're
talking to, etcetera.

712
00:43:04,280 --> 00:43:07,480
I like, for example, if you've
got a music podcast, it might

713
00:43:07,480 --> 00:43:10,600
be, it might be a little bit of
a struggle to try to grow it

714
00:43:10,600 --> 00:43:14,040
using something like LinkedIn.
So also know your audience, know

715
00:43:14,040 --> 00:43:17,440
where they are and double down
there.

716
00:43:18,720 --> 00:43:23,560
One, one thing can I say to
that, I want people to also

717
00:43:23,560 --> 00:43:29,080
think about the fact that if you
want to do music at an event,

718
00:43:30,040 --> 00:43:35,040
those event people and hosts
have businesses and they're on

719
00:43:35,040 --> 00:43:39,320
LinkedIn too.
So it depends what you want to

720
00:43:39,320 --> 00:43:42,000
do with it.
Like as a speaker or performer,

721
00:43:42,040 --> 00:43:47,320
event hosts are constantly
looking for talent and it you

722
00:43:47,320 --> 00:43:50,080
wouldn't think LinkedIn, but it
it's there too.

723
00:43:50,560 --> 00:43:53,160
Thank you, Stacy picked a good
day to come join us at least

724
00:43:53,160 --> 00:43:56,520
good day for us.
Appreciate you being here and

725
00:43:56,520 --> 00:44:00,400
all right, let's go to Dr. with
the next pick one question.

726
00:44:00,480 --> 00:44:04,120
Go ahead, Dr. Yeah, this one was
my favorite side of the list.

727
00:44:04,520 --> 00:44:10,560
If you had to monetize your
podcast using only one approach,

728
00:44:10,720 --> 00:44:16,640
like ads or subscriptions or
merch or whatever, what's your

729
00:44:16,640 --> 00:44:20,200
move and why?
And I'll go first.

730
00:44:21,440 --> 00:44:25,880
Mine would be newsletters.
That's what mine would be

731
00:44:26,240 --> 00:44:30,760
because you're creating a
community and you have the

732
00:44:30,760 --> 00:44:33,680
opportunity to teach in that
newsletter.

733
00:44:34,160 --> 00:44:38,200
You have the opportunity to
promote in that newsletter.

734
00:44:38,880 --> 00:44:41,880
There's the opportunity for
collaborations in that

735
00:44:41,880 --> 00:44:46,320
newsletter.
So definitely for me, definitely

736
00:44:46,320 --> 00:44:49,120
newsletters.
Would you charge for those

737
00:44:49,120 --> 00:44:52,600
newsletters to make them
something that's monetizable, if

738
00:44:52,600 --> 00:44:56,120
that's really a word?
No, but I would use that

739
00:44:56,120 --> 00:45:02,160
newsletter as a lead magnet and
it would lead to my business.

740
00:45:02,520 --> 00:45:04,440
Do you need a podcast
consultant?

741
00:45:04,440 --> 00:45:08,040
Do you need, you know,
production on your show?

742
00:45:08,040 --> 00:45:10,280
Something like that.
OK, there you go.

743
00:45:10,280 --> 00:45:13,240
So let's let's hear from others
as well.

744
00:45:13,240 --> 00:45:16,400
Thank you, Dr. If you had to
monetize using only one

745
00:45:16,400 --> 00:45:19,200
approach, what's your move and
why?

746
00:45:19,200 --> 00:45:21,520
Go ahead, Sid.
I would choose a membership

747
00:45:21,520 --> 00:45:28,000
slash community and charge a
small amount like $27.00 or

748
00:45:28,000 --> 00:45:31,720
something to be part of a
community that got exclusive

749
00:45:31,960 --> 00:45:35,520
content, behind the scenes
content place for people to come

750
00:45:35,520 --> 00:45:37,240
together and talk and that kind
of thing.

751
00:45:37,240 --> 00:45:40,600
So I would choose a paid
membership slash community.

752
00:45:41,400 --> 00:45:43,560
Awesome.
And I'll take it a step further

753
00:45:43,560 --> 00:45:46,360
Sid and see if you you may not
have the answer to this.

754
00:45:46,360 --> 00:45:50,040
Do you know what platform you
choose to manage that kind of

755
00:45:50,040 --> 00:45:51,920
thing?
It's very interesting that I am

756
00:45:52,480 --> 00:45:57,560
in the process right now of
evaluating that very topic for

757
00:45:57,560 --> 00:46:00,440
our other business.
Which community platform do we

758
00:46:00,440 --> 00:46:04,320
want to use where our community
can come together and chat with

759
00:46:04,320 --> 00:46:06,440
each other and we can share
resources?

760
00:46:06,440 --> 00:46:12,520
And I've looked at Circle, I've
looked at Mighty Networks, got a

761
00:46:12,520 --> 00:46:14,080
whole conversation about Mighty
Networks.

762
00:46:14,080 --> 00:46:16,800
And then we'll take a new one
called Networked.

763
00:46:17,400 --> 00:46:20,400
And then Katie Brinkley
mentioned one to me.

764
00:46:20,400 --> 00:46:22,280
She's going to do an
introduction to me and I forget

765
00:46:22,280 --> 00:46:26,880
the name of it, I something and
Gordon Firemark was standing

766
00:46:27,520 --> 00:46:29,880
right there when Katie was
talking to me about it and he

767
00:46:29,880 --> 00:46:35,080
said I love that platform.
So I am currently evaluating a

768
00:46:35,080 --> 00:46:39,360
platform to launch in October
for our new business.

769
00:46:40,080 --> 00:46:42,240
I'll come back and tell you
which one I decided to do.

770
00:46:42,240 --> 00:46:46,000
But I will tell you a lesson
that I learned through this is

771
00:46:46,840 --> 00:46:50,160
when you're the big guy in the
space, you can get away with,

772
00:46:50,720 --> 00:46:54,800
you know, not talking to people.
Like Mighty Networks has no way

773
00:46:54,800 --> 00:46:57,640
to contact them on their
website, right?

774
00:46:57,640 --> 00:47:00,000
No phone number.
I think they have a form you can

775
00:47:00,000 --> 00:47:02,920
fill out, right?
But no true way to contact

776
00:47:02,920 --> 00:47:04,800
anybody.
And so I got an e-mail from them

777
00:47:04,800 --> 00:47:09,920
and I asked for a demo on the
platform and they told me no.

778
00:47:10,240 --> 00:47:14,360
They said you can join for 14
days and explore the platform

779
00:47:14,360 --> 00:47:20,800
and start to get to know your
know the platform that way if we

780
00:47:20,800 --> 00:47:23,760
don't do demos.
And I was like, that's really

781
00:47:23,760 --> 00:47:26,120
interesting.
But anyways, when they're the

782
00:47:26,120 --> 00:47:27,880
big guy, they own that space,
right?

783
00:47:28,160 --> 00:47:30,240
So they can pretty much do
whatever they want to do, which

784
00:47:30,240 --> 00:47:32,880
is another conversation by
itself.

785
00:47:34,840 --> 00:47:37,240
Thank you, Sid.
And I just texted you so I

786
00:47:37,240 --> 00:47:39,080
wouldn't forget.
Let me know if you find the name

787
00:47:39,080 --> 00:47:42,840
of that platform that Katie was
recommending and we'll put it in

788
00:47:42,840 --> 00:47:46,240
the show notes today if we can
figure it out in time.

789
00:47:46,880 --> 00:47:49,400
Thank you for that.
Sid and I just found it.

790
00:47:49,400 --> 00:47:51,080
Sorry, I just found out.
Put it in the notes called.

791
00:47:51,400 --> 00:47:54,720
It's called high level, HIGH
level.

792
00:47:55,800 --> 00:47:57,200
Awesome, high level.
There you go.

793
00:47:57,200 --> 00:47:59,880
So you can check that out.
Yes, Matthew, go ahead.

794
00:48:01,160 --> 00:48:04,040
Very quickly I got an
introduction to high level,

795
00:48:04,040 --> 00:48:08,400
previously called Go High Level
and it is insane.

796
00:48:09,080 --> 00:48:11,400
Yeah, that's it.
Host your website, it'll host

797
00:48:11,400 --> 00:48:12,680
your e-mail marketing, right,
Matt?

798
00:48:12,680 --> 00:48:16,000
It does all that stuff.
Membership, host education

799
00:48:16,000 --> 00:48:23,920
courses, it's a robust CRM, it
has linked automations, you can

800
00:48:23,920 --> 00:48:27,400
integrate platforms.
There's so much you can do with

801
00:48:27,400 --> 00:48:31,000
it.
And it's like $70.00 a month or

802
00:48:31,000 --> 00:48:32,480
something.
It's really affordable.

803
00:48:32,480 --> 00:48:35,640
When you think about, when I
looked at it, when you think

804
00:48:35,640 --> 00:48:38,280
about all the things that it
offers versus what you're paying

805
00:48:38,280 --> 00:48:42,400
other places, it does all of
this for a small fee.

806
00:48:42,400 --> 00:48:44,240
I think it's like $75 or
something.

807
00:48:44,840 --> 00:48:50,760
Yeah, But the thing to to note
is thinking about using Go high

808
00:48:50,760 --> 00:48:55,600
level is like if you're planning
to build a house or a city, if

809
00:48:55,600 --> 00:48:58,000
you're an independent podcaster
and you hear this conversation

810
00:48:58,000 --> 00:48:59,880
and you say, oh, high level,
that sounds great.

811
00:49:00,000 --> 00:49:01,600
I think I can afford that much
per month.

812
00:49:02,280 --> 00:49:05,400
If you're just looking to
promote a podcast and create a

813
00:49:05,400 --> 00:49:07,120
website, it's probably not the
best.

814
00:49:07,520 --> 00:49:11,800
But if you're a business and you
need to manage client contacts,

815
00:49:12,160 --> 00:49:15,720
host your e-mail, get a website,
create courses, manage

816
00:49:15,720 --> 00:49:19,280
membership, potentially connect
with other people in different

817
00:49:19,280 --> 00:49:24,360
places and you want to establish
in five years time a massive,

818
00:49:24,360 --> 00:49:28,200
potentially multi $1,000,000
business, go high level is the

819
00:49:28,200 --> 00:49:30,160
way to go.
But if you're a podcaster who's

820
00:49:30,160 --> 00:49:33,720
like I need a website, then it's
probably not the best way to

821
00:49:33,720 --> 00:49:36,520
start.
So just keep that in mind with

822
00:49:36,520 --> 00:49:38,520
all the introductions I've had
to it so far.

823
00:49:39,680 --> 00:49:41,360
Thank you, Matt.
Appreciate that.

824
00:49:41,360 --> 00:49:45,480
And yeah, good point.
I think that that's an example

825
00:49:45,480 --> 00:49:49,920
of potentially it could be an
example of shiny new object

826
00:49:50,000 --> 00:49:51,840
syndrome, right?
We hear about this great

827
00:49:51,840 --> 00:49:55,760
platform, we hear other
podcasters saying how great of a

828
00:49:55,760 --> 00:49:58,440
platform it is.
So it must be good for us,

829
00:49:58,760 --> 00:50:01,680
right?
But no, it may not be.

830
00:50:01,680 --> 00:50:05,760
And I think that it's important
to really focus on what what's

831
00:50:05,760 --> 00:50:07,840
going to work for you, what you
need now.

832
00:50:07,840 --> 00:50:11,080
And of course, sure, you know,
will this help me down the road?

833
00:50:11,080 --> 00:50:14,320
Can I grow with this thing?
And you know, that's an

834
00:50:14,320 --> 00:50:18,280
important area to focus on.
But ultimately, you don't want

835
00:50:18,280 --> 00:50:20,240
to overwhelm yourself.
You don't want to pay more for

836
00:50:20,240 --> 00:50:22,920
something than you need to if
you don't have to.

837
00:50:23,200 --> 00:50:25,520
I want to be real clear about
something to Mark.

838
00:50:25,520 --> 00:50:30,800
So even though I said I would do
a community is a way to answer D

839
00:50:30,800 --> 00:50:34,480
Rs question, right.
The evaluation of a platform

840
00:50:34,480 --> 00:50:37,200
that we are currently in the
process of doing has nothing to

841
00:50:37,200 --> 00:50:39,760
do with my podcast.
It has to do with our business

842
00:50:39,760 --> 00:50:44,000
and our business is peer groups
for business leaders in the

843
00:50:44,000 --> 00:50:47,280
office furniture industry and
this is a community for them to

844
00:50:47,280 --> 00:50:52,440
talk to each other in between
our meetings and the two in my

845
00:50:52,440 --> 00:50:55,360
case that right currently the 2
are not combined.

846
00:50:55,800 --> 00:50:59,280
Fairpoint and yeah, important to
say so I'm, I'm glad you shared

847
00:50:59,280 --> 00:51:01,160
that.
Yeah, this wasn't specifically

848
00:51:01,160 --> 00:51:05,080
for Sid's podcast.
So his answer may, you know, may

849
00:51:05,080 --> 00:51:07,680
be different for him, his
podcast to this new business

850
00:51:07,680 --> 00:51:10,520
that he's that he's building.
Fair enough.

851
00:51:10,520 --> 00:51:14,240
OK, anybody else want to share
what's if you had to only pick

852
00:51:14,240 --> 00:51:18,600
one monetization method for the
next year for your podcast?

853
00:51:18,600 --> 00:51:21,560
What would it be and why?
Anyone saying anything in the

854
00:51:21,560 --> 00:51:23,640
chat or go ahead Stacy and then
I'll check the chat.

855
00:51:25,280 --> 00:51:28,280
Again, my head and my mouth are
moving at different rates.

856
00:51:31,280 --> 00:51:39,960
I have been using my podcast to
get sponsors by so I have a

857
00:51:39,960 --> 00:51:46,120
guest or or I pitch a company
like an executive to come on my

858
00:51:46,120 --> 00:51:51,560
show and I'm explaining through
that not just the show, but the

859
00:51:51,560 --> 00:51:55,000
social media and combined is
really a brand.

860
00:51:55,200 --> 00:51:58,960
It's kind of like a little
agency to get whatever new

861
00:51:58,960 --> 00:52:01,640
product or offer that they want
to launch.

862
00:52:02,280 --> 00:52:07,160
And so that's really been a good
revenue stream of using your

863
00:52:07,160 --> 00:52:11,560
podcast as a way to connect with
people, have them on your show

864
00:52:11,920 --> 00:52:17,840
and then want your promotional
channels, if that makes sense.

865
00:52:18,520 --> 00:52:20,720
Yeah, it does make sense.
Thank you, Stacy.

866
00:52:20,720 --> 00:52:24,600
And for lack of time, I just
want to keep moving along and it

867
00:52:25,040 --> 00:52:27,400
Jonathan, I want to come to you
because of something you just

868
00:52:27,400 --> 00:52:31,320
shared in the chat.
And I assuming playfully you

869
00:52:31,320 --> 00:52:34,480
said I'm not playing this game.
You need to have multiple things

870
00:52:34,480 --> 00:52:38,040
to properly monetize.
And I agree with you.

871
00:52:38,040 --> 00:52:40,920
And the idea of this game is so
that we can hear the different

872
00:52:40,920 --> 00:52:46,000
methods and what's very valuable
to 1 podcaster versus another.

873
00:52:46,000 --> 00:52:50,120
It's really just to help other
podcasters think about different

874
00:52:50,280 --> 00:52:53,440
ways of monetizing different
platforms, social media

875
00:52:53,440 --> 00:52:58,280
platforms to utilize, etcetera.
So I'm going to ask you share

876
00:52:58,280 --> 00:53:00,040
what you want as far as that
goes.

877
00:53:00,040 --> 00:53:03,440
Playing this game now.
And then maybe you can share one

878
00:53:03,440 --> 00:53:07,600
method that you use to monetize?
I am literally just putting it

879
00:53:07,600 --> 00:53:09,680
in the chat in jest.
I totally get it.

880
00:53:09,760 --> 00:53:13,920
However, I still believe that if
you're new when you're trying to

881
00:53:13,920 --> 00:53:16,920
monetize, you need to try
multiple different.

882
00:53:17,320 --> 00:53:19,320
Things because you don't know
what's going.

883
00:53:19,320 --> 00:53:20,680
To actually work the best for
you.

884
00:53:21,000 --> 00:53:22,680
And you know, some people might
have success.

885
00:53:22,680 --> 00:53:25,040
With.
Merchandise because they've got.

886
00:53:25,480 --> 00:53:28,600
A really hip.
Logo or concept and that's going

887
00:53:28,600 --> 00:53:30,720
to drive a huge amount of sales
for them.

888
00:53:30,720 --> 00:53:33,240
So, you know, I think it's
always you got to play in

889
00:53:33,240 --> 00:53:37,000
multiple playgrounds to
understand what's.

890
00:53:37,000 --> 00:53:42,560
Going to work for you.
For me, I would probably lean in

891
00:53:42,560 --> 00:53:44,960
on.
The community building, because

892
00:53:44,960 --> 00:53:48,640
that's what I.
Personally like to do, yeah,

893
00:53:48,800 --> 00:53:52,000
definitely community building
and growing in that way and I

894
00:53:52,000 --> 00:53:56,120
would utilize social audio.
To do some of that community

895
00:53:56,120 --> 00:53:58,440
building as well.
There you go.

896
00:53:58,440 --> 00:54:01,080
Thank you Jonathan, and thank
you for playing the game anyway,

897
00:54:01,080 --> 00:54:06,440
appreciate it and I'm torn my
answer, I am torn.

898
00:54:06,840 --> 00:54:10,720
I'm not sure what method I would
probably, I mean, the, the

899
00:54:10,760 --> 00:54:15,040
answer that's most obvious to me
is a community building and

900
00:54:15,040 --> 00:54:17,040
growing.
Well, I guess that's the same

901
00:54:17,040 --> 00:54:20,960
thing, a community building
platform that I can monetize.

902
00:54:20,960 --> 00:54:24,840
That would probably be the most
logical for me.

903
00:54:25,640 --> 00:54:30,520
And I also know that that can
sometimes take some time to, to

904
00:54:30,520 --> 00:54:33,520
really establish and make some
decent money.

905
00:54:34,120 --> 00:54:38,240
So if I was forced to do just
one, I'd really have to think

906
00:54:38,240 --> 00:54:41,880
about that and and think, you
know, OK, if I only had one this

907
00:54:41,880 --> 00:54:43,600
year, would that be the one I'd
go with?

908
00:54:44,080 --> 00:54:46,880
If I'm starting from scratch, I
think my answer would be no.

909
00:54:47,760 --> 00:54:50,600
If I'm starting a brand new
podcast, I might try to think of

910
00:54:50,600 --> 00:54:55,320
a different method to 1st get
that some of that community

911
00:54:55,320 --> 00:54:58,000
going before I go all in on
monetizing it.

912
00:54:58,440 --> 00:55:01,400
So I don't know, I would maybe.
And I know this might be

913
00:55:01,400 --> 00:55:04,640
controversial for some people,
and I'm thinking out loud to

914
00:55:05,040 --> 00:55:07,640
take it with a little bit of a
grain of salt, but I actually

915
00:55:07,640 --> 00:55:12,920
might consider ads.
Not to Riddle my show with ads,

916
00:55:13,200 --> 00:55:18,040
but if I'm really specific with
the niche that I'm targeting,

917
00:55:18,640 --> 00:55:22,320
with the content that I'm
delivering, I think that I could

918
00:55:22,320 --> 00:55:26,840
easily land a couple of sponsors
for my show because it's hitting

919
00:55:26,840 --> 00:55:30,920
their target audience if I'm
picking the right sponsors and

920
00:55:30,920 --> 00:55:34,080
that's a value to them.
So I might consider that if I'm

921
00:55:34,080 --> 00:55:37,360
a brand new podcast, that might
be the way I go, even though

922
00:55:37,360 --> 00:55:41,120
that kind of goes against former
thinking that I've had.

923
00:55:41,120 --> 00:55:45,680
But you know, as the years go
on, my opinions change and I

924
00:55:45,680 --> 00:55:48,360
think that's the method I'd go.
With.

925
00:55:49,280 --> 00:55:51,480
But yeah, exactly.
So I'm going to win the lottery

926
00:55:51,480 --> 00:55:54,520
though, and then it won't matter
and I can just monetize it

927
00:55:54,520 --> 00:55:58,640
myself, you know, basically pay
myself and put out some more

928
00:55:58,640 --> 00:56:03,480
free content for everybody.
All right, It is the top of the

929
00:56:03,480 --> 00:56:07,200
hour, which means it is time to
wrap up and remind you two

930
00:56:07,200 --> 00:56:09,200
things.
One, the Empowered Podcasting

931
00:56:09,200 --> 00:56:13,720
Conference is on sale all week
long, 50% off in honor of Labor

932
00:56:13,720 --> 00:56:18,760
Day.
The code is EPC LD50.

933
00:56:19,400 --> 00:56:21,400
Use that code.
You get 50% off.

934
00:56:21,400 --> 00:56:26,240
It's $100 for an entire weekend
of podcast networking, podcast,

935
00:56:26,240 --> 00:56:29,480
workshops, presentations.
It's going to be a weekend that

936
00:56:29,480 --> 00:56:35,240
I promise you when you leave,
you will feel ready to take on

937
00:56:35,240 --> 00:56:38,400
the world with your podcast.
You will have new strategies,

938
00:56:38,440 --> 00:56:43,120
new ideas, and new people in
your network to collaborate

939
00:56:43,120 --> 00:56:46,520
with, learn from moving forward.
So check that out.

940
00:56:46,520 --> 00:56:48,640
And also tomorrow, the other
reminder.

941
00:56:48,800 --> 00:56:53,160
Tomorrow we cover all the
podcasting headlines around the

942
00:56:53,160 --> 00:56:55,480
world.
The ones that affect you as a

943
00:56:55,480 --> 00:56:58,960
content creator.
We'll discuss them, comment on

944
00:56:58,960 --> 00:57:01,920
them, and share.
So join us tomorrow, 7:00 AM

945
00:57:01,920 --> 00:57:04,240
Eastern, live on Clubhouse, live
on YouTube.

946
00:57:04,440 --> 00:57:07,320
Remind me tomorrow to also share
a little bit about why I haven't

947
00:57:07,320 --> 00:57:10,480
been saying Chatter lately.
Chatter is the other platform we

948
00:57:10,480 --> 00:57:15,080
were simulcasting to, and I do
intend to again, but I'll share

949
00:57:15,080 --> 00:57:18,600
more tomorrow.
So until then, make it a great

950
00:57:18,720 --> 00:57:20,320
day everybody, take care.