372 - Steve from Blues Clues, Web Traffic Mysteries, & the Branding Blues

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Good morning podcasting Morning
Chat.

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Today is Thursday, September
18th, 2025, and today we're

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helping you decide if your
podcast content is changing.

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Should your title, logo and feed
change to or is a refresh

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enough?
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However Clubhouse lets you.

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And if you're listening on
YouTube or via podcast, please

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share this episode with a fellow
podcaster.

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00:00:39,240 --> 00:00:43,600
And now give me about 30 seconds
and we'll get things rolling.

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Thanks for being here.
Good morning again, podcasting,

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Morning Chat.
Thank you for being here,

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especially to you, Chris Vaglio,
for being one of our first in

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the live audience.
And there you go, there's some

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more people filing in.
Good morning to Greg.

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I am your host, Mark Ronick, and
on stage with me currently, we

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have producer Ashley Feller, Sid
Meadows, Alex Baelish and Dr.

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Fay.
We'll see who else from the cast

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and crew is able to join us
today.

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I know Nick is still enjoying a
vacation in Florida and I know

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Jonathan is also on vacation
officially as of yesterday, so I

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don't know what that means with
his schedule here on the

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podcasting morning chat.
We'll have to find out.

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And by the way, it's the eight
day countdown.

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We are on Day 8 before the
Empowered Podcasting Conference

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kicks off and still feeling
really excited about it.

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Yes, Dr. what'd you say?
Breathe.

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Breathe.
Yes.

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Breathe.
Breathe in.

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I think, I think we are
officially all ready.

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In other words, I think although
actually there's one more thing

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I have to spend some money on to
make this thing happen.

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It's those journals that we did
last year.

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We handed out to all of our
attendees, to everybody there.

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We handed out these journals
that we felt like, but we

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created them because we this was
an idea Sid shared with us last

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year at a conference.
He went to a different

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conference, not a podcasting
conference, and he noticed that

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they had hand out the people
running the event.

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We're handing out these planners
or journals, something that you

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could take notes along the way
of your journey at that

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conference.
So we wanted to adopt that.

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We thought that was a really
cool idea and I got, I brought

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in my buddy Johnny and Johnny
runs one of his side companies

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is called Lifey and they make
planners for people in general,

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not necessarily for podcasting
conference.

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They make plan planners,
journals, etcetera to really

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help you achieve all your goals.
And so we wanted to adapt what

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he does into what we wanted to
do here at the Empowered

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Podcasting Conference.
So we're going to have these

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journals for people to really
get the most out of the

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workshops and presentations.
And the most favorite part that

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we discovered last year about
the journal among all of our

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attendees was the yearbook
section.

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We created a yearbook section
for people just to leave notes

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to one another, just like the
old days in high school.

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And it was a huge hit.
And so we we incorporated that

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again.
So do you have the app set up

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like, you know, the Movement
podcast Movement has that app

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and everything.
Yeah, we created with AI some

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some of these new AI apps out
there that can create mobile

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apps for you just by prompting
it.

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We do have one.
We are and it seems to be

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working.
It seems like it's solid and

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we're terrified to actually
launch it just cause who knows

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what happens once a bunch of
people are using it.

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So now this app, let's say God
forbid one of the speakers has

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lost his voice or came down
sick.

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Is this how you communicate with
everyone that OK, this

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particular class is cancelled or
there's a new speaker for the

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you have someone come in like at
the last second with something.

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Is this app the way that you
communicate that?

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Yeah, we're going to have that,
yeah.

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Any schedule changes, if any, we
will update the app in real time

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so that people can see those
changes as well.

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Last year we had one or two
speakers that last minute

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couldn't come.
One of them had a death in the

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family.
So we had to scramble and we

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didn't have anything quick on
the fly to to let people know of

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changes and what those changes
were.

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So that's an area that we've
definitely covered.

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And at the very least, if the
mobile app fails us, we'll make

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sure the schedule is updated on
the website at

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empoweredpodcasting.com.
Thank you for asking.

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So come join us in Charlotte
September 26th through the 28th,

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the weekend of International
Podcast Day.

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So if you're looking for a way
to acknowledge honor that day, I

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think this would be a wonderful
way to do it.

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All right, so here's how we're
going to do things.

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Today's a mailbag day and we
have two questions that are

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somewhat similar.
So I'm going to read them both

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to you in a moment.
And then I've got a bunch of

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questions around this idea of
potentially rebranding or

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restarting or starting anew.
But first, as some of you know

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who are regular listeners, I've
shared that our most popular

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episode by far, I'm talking 10
times the amount of downloads of

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our average episodes was the one
that we did when we talked about

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Steve from Blue's Clues and the
podcast that he's starting.

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Well, the podcast has launched,
I think as of today, if not as

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of yesterday.
And he shared one clip from the

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podcast on his social media.
It captured my attention for

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multiple reasons and I want to
share it with you here.

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And then I want us to talk about
it.

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I want us to break it down.
Meaning what made it get

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somewhere around or close to
half a million views in just a

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matter of a couple of days?
There are some obvious reasons,

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and I think there are some
deeper reasons that we can dig

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into about the clip itself
visually.

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Obviously we're not going to be
able to really dig into it

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because this is an audio first
show, but there are lots of

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elements to it I think that we
can listen to, break down and

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learn from.
And by the way, welcome to Chris

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Baglio on the stage.
Let us let me play that clip and

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then let's talk about it on the
other side.

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Did my dog know that my dad was
dying in Hospice?

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Because it looked like he did.
I was going to say yes.

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Oh wow.
OK.

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I think so.
Again, like I think it depends

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on who you talk to, right?
But from my experience.

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Animals know what's up.
Yeah, I walked into the room

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and.
I was like, oh.

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This looks different.
Things look different today.

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And then the Hospice nurse was
like, yeah, yeah, this is

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happening.
And I said, go, what do you

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think?
Like, you know, days, hours, you

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know, like what do you think
she's?

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Like, I don't know.
Watch the dog.

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The dog will know.
Apparently just two hours before

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he passed, my dog woke up as if
he had heard something and went

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over and nuzzled my dad's hand.
And my dad hadn't moved in days.

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And my dad, his hand, woke up
and petted my dog.

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God, this is that story even
now.

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But it seemed like he knew.
I like to think he did.

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I like to think he said goodbye,
you know?

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I've seen so many amazing things
with with dogs and cats, with

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the with the owners where like
they'll take off symptoms,

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they'll protect the the their
loved one, they'll sleep under

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the bed, they'll sleep on the
bed continuously.

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They'll.
Howl when someone dies like

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it's?
Just intense.

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It's just intense that I just
feel like.

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Dogs.
I love dogs.

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There is Steve Burns from his
new podcast Alive with Steve

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Burns.
The name of that show is really

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a playoff of there was a rumor a
while back that he had passed

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away and so he had come back to
social media at some point.

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No, I'm still here.
I'm alive.

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So that's become a thing for
him.

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And the show has, as he's
explained it, as we've explained

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it in past episodes, his show is
really geared toward his old

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audience from when he was a
children television show host.

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It's now for those young adults
and really talking about the

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things that they're going to be
curious about, interested in

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talking about today, things like
death, things like depression,

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things like sex.
He wants to reconnect with that

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audience.
And clearly from that clip, I

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would say that's, you know, he's
on point with what he's at least

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attempting to do here.
And I wanted to first point out

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before we evaluate the clip, I
wanted to point out, first of

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all, the guest, I believe was a,
is a Hospice care person.

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And I wanted to point out that
her audio was kind of crappy,

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right?
Clearly she didn't have a

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microphone or at least a, a
studio microphone.

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Dr. Did you want to respond to
that?

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Yeah, and I thought the music
behind it was too loud.

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The music that was too loud and
heard.

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Yeah.
And that kind of pisses me off

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because that is easily fixable.
That's so easily fixable.

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Even with AI tools that are
available like a phonic and

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Adobe podcasts.
Exactly, exactly.

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So to have them not run that
through something that has

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become like an everyday cool for
us, it's a little bit

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infuriating and distracting.
Distracting for me because I

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know it could be better.
The music was a little too loud

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for me.
It got in the way of me

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listening.
OK, so I didn't connect with

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that with the music.
Like I definitely noticed the

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music, don't get me wrong.
And as long I think for me, as

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long as I can really hear the
people talking clearly, it

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doesn't.
It's not a distraction, but I

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could see how that could
distract other people.

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And this is the big thing for
me.

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As far as what you were just
pointing out, Dr. And you said

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something, I'll paraphrase it
because I don't remember it by

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word by word.
But this whole idea that, you

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know, it could be better.
And as a podcaster and as a

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podcast producer, editor, yeah,
of course.

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But the real question is, does
the audience really care?

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Because yes, we know that there
are studies that say if you have

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bad audio, it's a top reason why
people might stop listening to

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your show.
I don't know if I consider that

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or if a general audience
considers that bad audio,

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especially these days where so
many of us are doing video

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conferencing, where not
everybody has a studio mic.

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They're just using the mic from
their computer.

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So I think sometimes it's just
my opinion and sometimes I think

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that we as podcasters, as
podcast professionals, we're

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quick to judge the audio quality
like the one we just heard and

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we don't stop and think, but
does this affect the audience?

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Will they care?
I see several people want to

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chime in.
Sid, good morning to you and

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great catching up with you.
Yesterday afternoon it was was

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long overdue and great.
I think we talked for like 90

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minutes and we just, as they
say, shot the S.

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It was great catching up Sid and
I want to do that more with a

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lot of you here on the
podcasting morning chat.

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It reminded me after the show it
it's good to catch up with

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everybody.
So, Sid, anyway, what did you

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want to add to this part of the
conversation about quote UN

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quote bad audio?
Good morning everybody.

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And yes, Mark, I agree, it was
great to catch up with you too.

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And you can do it more often as
I send a message to you.

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Just from my perspective, I, I
was just listening to the

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trailer that you played or the
clip that you played.

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And I listen to it as a
listener, not a podcast

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professional, not a producer.
And I didn't pick up any of

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those things that Dr. said.
Not that it's right or wrong,

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but I heard the music.
I thought the music was nice.

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I did notice her sound was a
little different than his.

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But again, I mean, as an active
consumerist my that listens to

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probably 3 to 5 podcasts a day,
I just didn't notice anything

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that would make me, from an
audio perspective, make me want

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to tune away from it at all.
I was more paying attention to

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the actual content itself and
talking about the dog and the

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actions of the dog and those
kinds of things.

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So I mean, I thought it was a
beautiful clip and I didn't, as

227
00:13:39,640 --> 00:13:41,800
a listener, I didn't notice any
of those things.

228
00:13:42,360 --> 00:13:43,280
Thank you, Sid.
Yeah.

229
00:13:43,280 --> 00:13:45,800
And I think yeah, to that's to
my point, right.

230
00:13:45,800 --> 00:13:50,200
I think that sometimes we can be
really sensitive to it, but I

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00:13:50,200 --> 00:13:56,360
think if the content is strong,
I also believe that if the host

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00:13:56,360 --> 00:14:01,680
has great audio, which in this
clip he does, he's using assure

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00:14:01,680 --> 00:14:04,200
microphone.
I think he's using an MV7.

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00:14:04,640 --> 00:14:07,080
I'm looking at it here.
It might be it may actually be

235
00:14:07,080 --> 00:14:10,040
an SM7B, but he's got the good
microphone.

236
00:14:10,040 --> 00:14:13,440
He sounds good and I that's
something that I tell my clients

237
00:14:13,440 --> 00:14:15,840
sometimes, right?
Like if they have a guest they

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00:14:15,840 --> 00:14:19,360
really want on the show and that
guest only has their computer

239
00:14:19,360 --> 00:14:21,720
microphone, they know this in
advance and they'll come to me

240
00:14:21,720 --> 00:14:25,720
and say, Mark, what do I do?
Do I tell the the guest no go.

241
00:14:26,320 --> 00:14:29,680
And I say to them it, well,
first of all, as long as we've

242
00:14:29,680 --> 00:14:34,400
got your good audio, I'm happy.
And secondly, can they be heard

243
00:14:34,400 --> 00:14:36,760
clearly?
If it's if it's just a matter of

244
00:14:36,760 --> 00:14:39,560
there's a, there's some echo
because of the room environment,

245
00:14:40,200 --> 00:14:42,440
we can live with it.
Would I prefer them to have a

246
00:14:42,440 --> 00:14:44,400
studio mic?
100%.

247
00:14:44,640 --> 00:14:48,000
I would much rather them have
clean, crisp audio.

248
00:14:48,680 --> 00:14:52,800
But if you can conduct a
conversation, if the guests can

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00:14:52,800 --> 00:14:58,160
be heard clearly and the content
is strong, I think you're fine.

250
00:14:58,880 --> 00:15:02,280
And I know Sid is wanting one
example of that, and I believe

251
00:15:02,280 --> 00:15:04,800
that there are others.
Dr. What did you want to add to

252
00:15:04,800 --> 00:15:06,760
this?
Real quick, before I go to the

253
00:15:06,760 --> 00:15:11,440
kitchen, I'm going to give a
show that you produce a plug and

254
00:15:11,560 --> 00:15:15,240
I also edit it.
So if you listen back-to-back to

255
00:15:15,720 --> 00:15:19,720
a show called Dementia
Discussions and then this show

256
00:15:20,440 --> 00:15:24,680
and you strictly rate it on the
sound it, there's just kind of a

257
00:15:24,680 --> 00:15:28,720
subliminal feeling of it's more
intimate.

258
00:15:29,040 --> 00:15:33,120
It's two people talking at a
table when there's a bunch of,

259
00:15:33,560 --> 00:15:38,000
you know, a bunch of stuff going
on in the restaurant, but two

260
00:15:38,000 --> 00:15:41,760
people are like, so into this
conversation and they're talking

261
00:15:41,760 --> 00:15:46,000
to each other.
And you go to this clip with

262
00:15:46,480 --> 00:15:49,200
Steve Burns.
It's a different feeling.

263
00:15:49,200 --> 00:15:51,680
It doesn't feel as intimate,
especially something that is

264
00:15:52,040 --> 00:15:55,880
heavy as a topic as this.
So I just think it's a

265
00:15:55,880 --> 00:15:58,600
subliminal thing.
I'm with you there.

266
00:15:58,600 --> 00:16:02,840
I think that it does create a
better environment for your

267
00:16:02,840 --> 00:16:05,880
audience, a better atmosphere
for your audience.

268
00:16:05,880 --> 00:16:10,400
If everybody's got the
professional studio sound, I am

269
00:16:10,400 --> 00:16:13,520
totally with you.
Also, Lynn, let's assume that

270
00:16:13,520 --> 00:16:17,080
that music that's playing in the
clip is specifically for the

271
00:16:17,080 --> 00:16:19,280
clip.
I know you didn't necessarily

272
00:16:19,280 --> 00:16:21,800
say differently, but I just
wanted to call that out.

273
00:16:21,800 --> 00:16:25,120
Like, I think that music, it's
just for the clip itself, not I

274
00:16:25,120 --> 00:16:27,120
don't think he's playing it
throughout the whole show.

275
00:16:27,520 --> 00:16:31,000
I'll have to go back and listen.
Anything about this clip to you

276
00:16:31,080 --> 00:16:35,320
that makes it stand out?
What makes this clip so

277
00:16:35,320 --> 00:16:39,320
compelling?
Obviously, visually, I think the

278
00:16:39,320 --> 00:16:44,360
hook is for people who follow
Steve or know who Steve Burns

279
00:16:44,360 --> 00:16:47,000
is.
Just seeing him on the screen as

280
00:16:47,000 --> 00:16:50,360
the first thing that they see
might make them stop, right?

281
00:16:50,720 --> 00:16:54,440
And what was that first line?
Let's hear that first line again

282
00:16:54,440 --> 00:16:57,280
of what he said because I think
that this in itself is also a

283
00:16:57,280 --> 00:16:58,760
strong hook.
Let's play it.

284
00:16:59,080 --> 00:17:04,079
Did my dog know that my dad was
dying in Hospice?

285
00:17:04,599 --> 00:17:07,920
So there you go.
That to me, very strong, very

286
00:17:07,920 --> 00:17:12,839
strong opening line that's going
to stop a lot of people.

287
00:17:13,839 --> 00:17:18,960
And even the way that he's
talking, he he uses a slower

288
00:17:18,960 --> 00:17:22,599
pace, which I can appreciate
because I know that I speak a

289
00:17:22,680 --> 00:17:26,599
little bit slower than say,
maybe the average podcaster.

290
00:17:27,200 --> 00:17:31,000
And I think that in his case,
it's really effective the way

291
00:17:31,000 --> 00:17:35,000
that he pauses, you know, did my
dog No.

292
00:17:35,280 --> 00:17:38,960
And then there was just this
quick little pause that really

293
00:17:38,960 --> 00:17:43,640
set the stage for me that my dad
was dying.

294
00:17:44,080 --> 00:17:46,680
That is powerful.
That's going to make a lot of

295
00:17:46,680 --> 00:17:50,200
people stop the scroll.
Anything else?

296
00:17:50,360 --> 00:17:53,680
I'm just curious because I think
that this can be a really big

297
00:17:53,680 --> 00:17:56,720
learning moment for a lot of us
when we're putting together

298
00:17:56,800 --> 00:18:00,400
podcast clips.
Did anything else stand out to

299
00:18:00,400 --> 00:18:03,640
you or what might make people
share this clip?

300
00:18:04,440 --> 00:18:08,240
Ashley's giving me texts because
I think her voice is still a

301
00:18:08,240 --> 00:18:10,600
little shot from being under the
weather.

302
00:18:11,240 --> 00:18:14,680
She says reason one, Strip the
strong hook.

303
00:18:14,920 --> 00:18:17,560
Yep.
Like I was saying, 2, Dog

304
00:18:17,560 --> 00:18:20,080
content in general.
Yeah, I think when you're

305
00:18:20,080 --> 00:18:24,040
talking about dogs that will
absolutely attract an audience.

306
00:18:24,160 --> 00:18:29,360
3, The visual aspect. 4, The
guest has a lot of followers on

307
00:18:29,360 --> 00:18:31,440
TikTok, and so does he, for that
matter.

308
00:18:32,320 --> 00:18:33,040
Ashley.
Yeah.

309
00:18:33,360 --> 00:18:36,920
And I want to pile on to the dog
content, which I know this isn't

310
00:18:36,920 --> 00:18:40,760
something that necessarily we
can adopt, but the dude is known

311
00:18:40,760 --> 00:18:44,080
for dogs.
Blue was a dog.

312
00:18:44,760 --> 00:18:49,680
So when he starts a clip as
Steve saying, does my did my dog

313
00:18:49,680 --> 00:18:52,520
know that's also going to
attract his audience?

314
00:18:52,520 --> 00:18:55,720
So I think the lesson there is
think about your audience and

315
00:18:55,720 --> 00:18:59,240
what connects them to you.
Playoff of that.

316
00:19:00,040 --> 00:19:02,400
I was just going to say real
quick, all of Ashley's points,

317
00:19:02,400 --> 00:19:03,960
but it's it's very relatable,
right?

318
00:19:03,960 --> 00:19:08,120
Like anybody who hears that can
at some point have a very

319
00:19:08,120 --> 00:19:10,960
similar experience.
And that's The thing is like

320
00:19:10,960 --> 00:19:15,760
it's telling a story that a lot
of people can you don't have

321
00:19:15,760 --> 00:19:19,280
that like kindred relationship
to in the sense of like, Oh,

322
00:19:19,280 --> 00:19:22,800
I've been through that or I know
somebody who's gone through

323
00:19:22,800 --> 00:19:24,640
that.
And so it's like a shared human

324
00:19:24,640 --> 00:19:27,160
experience, you know?
And so those kinds of pieces of

325
00:19:27,160 --> 00:19:30,800
content always do really well
because it's very relatable, you

326
00:19:30,800 --> 00:19:32,080
know?
And so that's the thing that

327
00:19:32,080 --> 00:19:35,120
when you go, wow, why did this
perform really well or why was

328
00:19:35,120 --> 00:19:36,720
this?
Because a lot of times it's just

329
00:19:36,720 --> 00:19:39,480
that shared experience that a
lot of people have had in a

330
00:19:39,480 --> 00:19:43,600
similar situation usually is the
reason why something kind of

331
00:19:43,600 --> 00:19:46,320
takes off like that.
And that little clip there, like

332
00:19:46,320 --> 00:19:49,680
for me, you know, I'm a dog
person and, you know, instantly

333
00:19:49,680 --> 00:19:51,320
I'm like gravitated towards
that.

334
00:19:51,320 --> 00:19:54,440
But like the story itself, like
it's just very relatable.

335
00:19:54,520 --> 00:19:57,280
You know, you've you've heard
those stories before And and for

336
00:19:57,280 --> 00:19:59,160
some people, they have
experienced that.

337
00:19:59,160 --> 00:20:03,080
So yeah, that's just another
thing that I think is why a clip

338
00:20:03,080 --> 00:20:04,600
like that works really well.
Yeah.

339
00:20:04,600 --> 00:20:08,480
That relatability is so such a
great point, Chris.

340
00:20:08,480 --> 00:20:11,920
Thank you.
Because look, we I identified

341
00:20:11,920 --> 00:20:15,640
for you at the beginning of when
we played this clip that his

342
00:20:15,640 --> 00:20:17,800
audience, he knows his audience,
right?

343
00:20:18,280 --> 00:20:22,680
But this clip is so relatable,
it can connect with a much

344
00:20:22,680 --> 00:20:27,840
broader audience than his right?
Because like you said, if you're

345
00:20:27,840 --> 00:20:30,360
a dog lover, it's going to
probably make you stop.

346
00:20:30,960 --> 00:20:33,840
And then if you listen to just a
little bit longer, it's like,

347
00:20:33,840 --> 00:20:39,280
wow, did this dog actually know
that Steve's dad was passing

348
00:20:39,280 --> 00:20:42,400
away?
That's going to capture a a

349
00:20:42,400 --> 00:20:45,280
larger audience and I think
that's also something we as

350
00:20:45,280 --> 00:20:48,640
podcasters can think about when
we're choosing clips from our

351
00:20:48,640 --> 00:20:52,000
long form content.
Can this be relatable?

352
00:20:52,000 --> 00:20:57,000
Can this be of interest to a
wider audience?

353
00:20:57,000 --> 00:21:01,760
Because if so, you're increasing
your chances of virality, if you

354
00:21:01,760 --> 00:21:04,640
will, or at the very least,
you're just extending your reach

355
00:21:04,640 --> 00:21:07,760
or increasing chances of
extending your reach.

356
00:21:08,640 --> 00:21:11,480
Rez is on stage.
Good morning again, Rez.

357
00:21:11,480 --> 00:21:13,080
Welcome back.
What did you want to add to

358
00:21:13,080 --> 00:21:14,840
this?
Good morning, Mark.

359
00:21:15,000 --> 00:21:18,040
It's similar to like DJ ING.
Like if you're DJ ING for an

360
00:21:18,040 --> 00:21:22,120
audience that are not DJ's,
they're not going to necessarily

361
00:21:22,320 --> 00:21:25,720
always pick up on those
technical things.

362
00:21:26,160 --> 00:21:29,680
I think the mic, for example, is
not that much of an issue for

363
00:21:29,680 --> 00:21:33,360
the average listener.
Yeah, I'm with you there, Rez.

364
00:21:33,360 --> 00:21:36,640
I know that some people might
disagree, but yeah, I I'm with

365
00:21:36,640 --> 00:21:37,680
you there.
Alex.

366
00:21:37,680 --> 00:21:40,640
Did you want to add something?
I want to kind of go off of what

367
00:21:40,640 --> 00:21:43,760
Rez said.
This goes back to knowing how to

368
00:21:43,760 --> 00:21:47,160
be a good guest.
It's acceptable to have the

369
00:21:47,160 --> 00:21:51,400
computer thing going on.
And you see it on CNN.

370
00:21:51,400 --> 00:21:53,000
You see people with their
headset and everything.

371
00:21:53,360 --> 00:21:56,720
But it's not a big deal in terms
of the content itself.

372
00:21:56,720 --> 00:22:00,320
Yeah, it's a lot of boxes.
And he also is an actor, so he

373
00:22:00,320 --> 00:22:03,400
knows that he knows how to bring
an audience in.

374
00:22:03,400 --> 00:22:05,200
Yeah.
He just had a commotion.

375
00:22:05,280 --> 00:22:08,760
Yeah, for me, I'm not a dog
lover, so I just have my own

376
00:22:08,760 --> 00:22:11,000
problem with with Steve's.
It's not for me.

377
00:22:11,120 --> 00:22:13,920
Like the point is, is like what
we always say, you know, there's

378
00:22:13,920 --> 00:22:17,320
somebody for everybody and not
everyone's going to resonate

379
00:22:17,320 --> 00:22:18,360
with everyone.
Yeah.

380
00:22:18,480 --> 00:22:22,120
The thing that kind of bothers
me in general about these type

381
00:22:22,120 --> 00:22:25,080
of clips is, you know, people
take the time to do this and

382
00:22:25,080 --> 00:22:28,560
maybe I'm being a podcast snob
when I say it, but have a good

383
00:22:28,560 --> 00:22:30,920
mic.
I mean, I don't have a bad mic,

384
00:22:30,920 --> 00:22:33,200
you know what I mean?
And if you're going to be on a

385
00:22:33,200 --> 00:22:37,080
show that you know is going to
have a big following, try to put

386
00:22:37,080 --> 00:22:38,560
your best foot forward.
That's all I'm saying.

387
00:22:39,440 --> 00:22:42,480
It is what it is.
Well, this guest was a this

388
00:22:42,480 --> 00:22:44,960
guest is a is a Hospice
caregiver.

389
00:22:45,520 --> 00:22:49,000
I know I'm I'm over criticizing.
No, you're not like Dr. was on

390
00:22:49,000 --> 00:22:52,240
the same page as you.
To some people, it's a hotspot.

391
00:22:52,240 --> 00:22:56,200
And again, I think that as
podcasters, it's been so drilled

392
00:22:56,200 --> 00:22:59,960
in our heads that we have to
have high quality, good

393
00:22:59,960 --> 00:23:03,680
microphones, etcetera.
I think that sometimes I'm not

394
00:23:03,680 --> 00:23:06,560
saying him on a high quality
expensive mic because Amanda put

395
00:23:06,560 --> 00:23:08,520
in the chat.
You don't need to expect a guest

396
00:23:08,520 --> 00:23:11,480
to have expensive mic if you're
going to be on a podcast.

397
00:23:11,760 --> 00:23:14,920
It's like anything else.
If you're going to do this for

398
00:23:15,400 --> 00:23:20,720
more than one time, you can get
a very inexpensive mic $2030

399
00:23:20,720 --> 00:23:22,080
mic.
For.

400
00:23:22,080 --> 00:23:25,280
Cheap and it sounds great.
No one's beating you up about

401
00:23:25,280 --> 00:23:27,520
it.
I know that of some podcasters

402
00:23:27,520 --> 00:23:32,760
with good budgets that actually
send microphones to their

403
00:23:32,760 --> 00:23:35,040
guests.
If they don't have one, they'll

404
00:23:35,040 --> 00:23:38,120
find out ahead of time and they
actually spend the money on

405
00:23:38,120 --> 00:23:41,280
sending them a mic.
Some of them even have it set up

406
00:23:41,280 --> 00:23:45,120
to such an art form, such a
science that they even get the

407
00:23:45,120 --> 00:23:48,240
guests to send back the mics
when they're done with them.

408
00:23:49,200 --> 00:23:52,000
But by the way, I also wanted to
point out something about this

409
00:23:52,000 --> 00:23:55,240
clip.
This is an example of the host

410
00:23:55,320 --> 00:24:00,040
sharing their own story and not
always putting the guest in the

411
00:24:00,040 --> 00:24:02,480
spotlight.
This is something that we've

412
00:24:02,480 --> 00:24:06,880
talked about very recently, you
know, whether or not the host

413
00:24:07,680 --> 00:24:10,840
should button up and just, you
know, put their their guest in

414
00:24:10,840 --> 00:24:14,040
the spotlight the whole time or
should it be balanced

415
00:24:14,040 --> 00:24:17,840
conversation, etcetera.
Well, this is an example of

416
00:24:17,840 --> 00:24:21,840
making that kind of thing work.
Making it work where you inject

417
00:24:21,880 --> 00:24:26,160
yourself, your stories into the
conversation and still not

418
00:24:26,160 --> 00:24:28,000
necessarily hog the
conversation.

419
00:24:28,240 --> 00:24:33,400
Your audience, I believes, wants
to hear you and your insights.

420
00:24:34,120 --> 00:24:38,040
By the way, I feel very special
now when I noticed that on

421
00:24:38,040 --> 00:24:41,880
stage, we have both Chris and
Amanda together on stage now

422
00:24:41,880 --> 00:24:46,040
that we know they are no longer
doing song swap showdown

423
00:24:46,040 --> 00:24:48,360
together.
Chris still running it now with

424
00:24:48,360 --> 00:24:50,600
his wife.
And of course, we know that

425
00:24:50,600 --> 00:24:53,080
they're still the best of
friends here.

426
00:24:53,280 --> 00:24:56,200
But it's cold still nonetheless
to have you both on stage.

427
00:24:56,200 --> 00:24:58,360
And I'm just going to stop for a
second and say good morning to

428
00:24:58,360 --> 00:24:59,560
you.
Amanda Sharp, how are you?

429
00:25:00,280 --> 00:25:01,960
Good morning.
And it's equally as special to

430
00:25:01,960 --> 00:25:04,360
me when we're on the stage
together as well.

431
00:25:04,640 --> 00:25:07,920
But make no mistake, Chris and I
still behind the scenes talk a

432
00:25:07,920 --> 00:25:13,640
ton cuz I love him so.
Much and Amanda you now we've

433
00:25:13,640 --> 00:25:17,680
shared one of the last times you
joined us you are stepping away

434
00:25:17,680 --> 00:25:21,240
from podcasting specifically but
not creating content because you

435
00:25:21,240 --> 00:25:25,600
are all in on TikTok and I know
you've this is somewhat of a

436
00:25:25,600 --> 00:25:29,640
good segue but I know you've you
know with this pivot you're

437
00:25:30,040 --> 00:25:33,720
you're shifting a little bit of
the content that you make not

438
00:25:33,720 --> 00:25:37,600
entirely but I know your big
focus now is really using your

439
00:25:37,600 --> 00:25:42,400
TikTok content to help promote
your town your store in your

440
00:25:42,400 --> 00:25:45,560
town etcetera.
So how is that whole thing going

441
00:25:45,560 --> 00:25:49,840
you?
Know really fabulous I believed

442
00:25:49,840 --> 00:25:52,440
in this years ago and I just
feel like I'm finally to the

443
00:25:52,440 --> 00:25:55,800
point where my hard work is
paying off Sid and I actually

444
00:25:55,800 --> 00:26:00,240
had a conversation this past
week about it and it's just if

445
00:26:00,240 --> 00:26:03,680
you don't have the endurance to
wait out how long it takes to

446
00:26:03,680 --> 00:26:06,920
actually kind of see some
intentional growth like things

447
00:26:06,920 --> 00:26:10,040
that I did two years ago I feel
like are just on autopilot now

448
00:26:10,040 --> 00:26:13,080
and it feels really good if I'm
being honest like I don't have

449
00:26:13,080 --> 00:26:17,240
to work so hard I'm putting in
the work but my brain doesn't

450
00:26:17,240 --> 00:26:19,080
have to work so hard if that
makes sense.

451
00:26:19,680 --> 00:26:23,680
Yeah, I think it sounds like
it's becoming more like a reflex

452
00:26:23,680 --> 00:26:26,640
than a thought process because
you're you've kind of figured

453
00:26:26,640 --> 00:26:29,120
out how you're approaching your
content.

454
00:26:29,840 --> 00:26:32,440
I don't know how to explain it.
I guess the work that I've put

455
00:26:32,440 --> 00:26:35,720
in now is showing up, you know
where customers are coming in

456
00:26:35,720 --> 00:26:38,760
because they might not need me
right away or they might not be

457
00:26:38,760 --> 00:26:41,560
able to go to the event right
away, but the next time around

458
00:26:41,560 --> 00:26:44,840
they are.
So I feel like I'm officially on

459
00:26:44,840 --> 00:26:48,920
the map, not just me as a
creator, but my little town, and

460
00:26:48,920 --> 00:26:52,520
we all are reaping the benefits
and that feels amazing.

461
00:26:53,240 --> 00:26:56,760
I love it and I love there.
That's such a key point is

462
00:26:56,760 --> 00:26:59,520
really understanding your
purpose for why you're creating

463
00:26:59,520 --> 00:27:03,920
content, because if it's just to
make money, just to get follows

464
00:27:03,920 --> 00:27:07,400
and views, that's going to be,
it's going to start feeling like

465
00:27:07,400 --> 00:27:11,080
that grind, right.
But but if you have some other

466
00:27:11,080 --> 00:27:13,520
goals in mind, what you want to
get out of this.

467
00:27:13,520 --> 00:27:17,400
And in your case, yeah, I think
that it's a great example of

468
00:27:17,560 --> 00:27:20,920
having focus and and intention.
Absolutely.

469
00:27:20,920 --> 00:27:23,040
And if this would have been 20
years ago, this wouldn't have

470
00:27:23,040 --> 00:27:25,440
been an option.
And to think of what I would

471
00:27:25,440 --> 00:27:30,520
have had 20 years ago to get the
Ida on the map, this tiny little

472
00:27:30,520 --> 00:27:32,520
town, it would have been nearly
impossible.

473
00:27:32,920 --> 00:27:36,520
But in this very connected
world, there's people all over

474
00:27:36,520 --> 00:27:39,280
the world that now know of this
little town called Ida.

475
00:27:39,280 --> 00:27:42,640
And I just, that's so special.
So special congratulations

476
00:27:42,640 --> 00:27:47,080
Amanda, and we will put a link
to Amanda's TikTok in the show

477
00:27:47,080 --> 00:27:49,400
notes if you want to follow her
journey.

478
00:27:49,400 --> 00:27:54,080
If you're not already, let's
open up the mailbag with Sid,

479
00:27:54,640 --> 00:27:57,720
who as I had shared with you
all, Sid had.

480
00:27:57,960 --> 00:28:00,640
Sid and I had a call yesterday
just to catch up.

481
00:28:01,080 --> 00:28:03,760
And when we started the call, we
were talking a little bit about

482
00:28:03,760 --> 00:28:06,920
his website.
So Sid, would you share, share a

483
00:28:06,920 --> 00:28:09,000
little bit with everybody what
we were talking about so we can

484
00:28:09,000 --> 00:28:11,960
set this up properly?
On Monday of this week, I

485
00:28:11,960 --> 00:28:16,720
decided to go and look at my
analytics in Kajabi, which is a

486
00:28:16,720 --> 00:28:18,320
platform that I use for my
website.

487
00:28:18,600 --> 00:28:21,280
And I have not looked at them
and I don't know, probably a

488
00:28:21,280 --> 00:28:24,720
couple of years, not really sure
why I chose to go look at them,

489
00:28:24,720 --> 00:28:32,200
but I did and I was blown away.
And so then I went to Google

490
00:28:32,200 --> 00:28:36,640
Analytics and look at Google
Analytics and to some degree it

491
00:28:37,240 --> 00:28:41,000
mimicked what Kajabi had to say.
I went and asked Kajabi's

492
00:28:41,160 --> 00:28:43,360
Facebook groups and Kajabi
Heroes in the Facebook group

493
00:28:43,360 --> 00:28:46,360
about the download, about the
downloads, excuse me, about the

494
00:28:46,360 --> 00:28:48,440
views, page views and stuff like
that, just to get a little bit

495
00:28:48,440 --> 00:28:52,200
of clarity on it.
But basically if I kind of do

496
00:28:52,200 --> 00:28:58,680
the math, my head website is
getting about 10,000 people a

497
00:28:58,680 --> 00:29:00,520
month to visit it.
Nice.

498
00:29:00,680 --> 00:29:04,600
And I was like, what the heck,
10,000 people come into my

499
00:29:04,600 --> 00:29:08,040
website, like what do they want?
But the thing I noticed through

500
00:29:08,040 --> 00:29:10,480
the analytics is they're
bouncing really quickly.

501
00:29:11,080 --> 00:29:14,840
And so the average time is 11
seconds.

502
00:29:14,880 --> 00:29:18,000
And so I thought, OK, I was
talking to a marketing friend of

503
00:29:18,000 --> 00:29:20,320
mine like, OK, what do I, what
do I need to do here?

504
00:29:20,320 --> 00:29:22,280
Like they're coming to the
website.

505
00:29:22,280 --> 00:29:24,480
They are bouncing faster than I
want them to.

506
00:29:25,080 --> 00:29:26,640
Maybe it's time to update the
website.

507
00:29:26,640 --> 00:29:29,920
Maybe it's time to, you know,
look at putting products on the

508
00:29:29,920 --> 00:29:32,160
website that you can buy because
there's nothing that you can buy

509
00:29:32,160 --> 00:29:34,080
on the website.
So why are these people coming?

510
00:29:34,080 --> 00:29:38,560
And then I dove a little deeper
and I looked at my last podcast

511
00:29:38,560 --> 00:29:47,120
episode, which was 164, and I
noticed that that page had 896

512
00:29:47,120 --> 00:29:51,240
views.
Then I went to Bus Sprout and it

513
00:29:51,240 --> 00:29:56,720
has 100 listens and I was like,
OK, this is interesting. 896

514
00:29:56,720 --> 00:30:01,280
people landed on that page, but
I don't have 896 plays of that

515
00:30:01,280 --> 00:30:04,440
podcast, right?
So there's something here that

516
00:30:04,440 --> 00:30:09,360
we've got to figure out to do to
get people to encourage people

517
00:30:09,360 --> 00:30:12,680
to click the play buttons.
So I was sharing with Mark kind

518
00:30:12,680 --> 00:30:16,840
of the exploratory journey that
I'm on of trying to understand

519
00:30:16,840 --> 00:30:19,800
this and you know where I'm
going with it and what I want to

520
00:30:19,800 --> 00:30:21,720
do next.
So, Mark, I'll leave it to you

521
00:30:21,720 --> 00:30:23,840
to ask me whatever follow up you
want to ask me.

522
00:30:23,880 --> 00:30:26,880
Yeah, well, what I'm going to do
is 1st, I'm going to share a

523
00:30:26,880 --> 00:30:32,440
link to the previous episode, to
the one you mentioned, episode

524
00:30:32,440 --> 00:30:35,160
163.
And I'm sharing this so that you

525
00:30:35,160 --> 00:30:39,920
can all see what the web page
looked like prior to some

526
00:30:39,920 --> 00:30:43,120
changes Sid made.
OK, so and this was.

527
00:30:43,120 --> 00:30:46,480
Last night, like after I had the
phone with Mark, I called my

528
00:30:46,800 --> 00:30:48,960
podcast editor, was talking to
her about some of the things

529
00:30:48,960 --> 00:30:52,080
that Mark noticed on the page
and I'm taking notes on and

530
00:30:52,240 --> 00:30:54,840
giving me some insights.
And so I called her and she and

531
00:30:54,840 --> 00:30:59,160
I workshopped literally live.
I'm making changes in Kajabi to

532
00:30:59,160 --> 00:31:00,600
see what we could do.
So go ahead, Mark.

533
00:31:01,160 --> 00:31:07,840
Yeah, so if you take a look at
Syd's page here for episode 163,

534
00:31:08,600 --> 00:31:12,120
you'll see he's got the big
logo, the trend report logo on

535
00:31:12,120 --> 00:31:16,280
one side of the page, and then
immediately next to it, the

536
00:31:16,280 --> 00:31:20,640
episode cover image as well.
You can see the graphic.

537
00:31:20,640 --> 00:31:24,320
And the the first thing that I
thought about, you know, looking

538
00:31:24,320 --> 00:31:26,720
at the page, 'cause I wanted to
investigate and figure out.

539
00:31:26,720 --> 00:31:29,120
OK, yeah, good point.
Sid, you've got almost 900

540
00:31:29,120 --> 00:31:33,520
people that landed on that page.
Why only 100 listens?

541
00:31:33,600 --> 00:31:36,600
Why didn't they even press play
to hear the first minute?

542
00:31:37,520 --> 00:31:40,880
And what I feel like and what
this is an experiment, we'll

543
00:31:40,880 --> 00:31:43,640
have to see.
But I feel like what's happening

544
00:31:43,640 --> 00:31:48,280
here is that the graphics at the
top of the page are so big, it

545
00:31:48,280 --> 00:31:53,520
pushes the player down the page.
So I think when somebody lands

546
00:31:53,520 --> 00:31:58,680
on it, they may not go below, as
they say, below the fold, the

547
00:31:58,680 --> 00:32:03,040
old newspaper term, right?
So I wanted to see, let's see

548
00:32:03,040 --> 00:32:06,400
what happens if we take the
player and move it up up to the

549
00:32:06,400 --> 00:32:09,960
top or make it much more visible
at the top of the page so that

550
00:32:09,960 --> 00:32:15,680
the user has no issue or doesn't
doesn't have to scroll to go

551
00:32:15,680 --> 00:32:19,040
find more.
Because let's face it, if an

552
00:32:19,040 --> 00:32:21,960
average podcast listener,
somebody who may be casually

553
00:32:21,960 --> 00:32:26,320
listens to podcasts, I should
say, they may not interact

554
00:32:26,320 --> 00:32:28,160
enough with it.
They may just see the graphics

555
00:32:28,160 --> 00:32:31,800
and just think, OK, that's,
that's the episode, right?

556
00:32:31,800 --> 00:32:36,560
So I want to just spoon feed the
content to an audience.

557
00:32:37,040 --> 00:32:42,880
So if you go now to
sidmeadows.com/episode 164, you

558
00:32:42,880 --> 00:32:47,600
can see that he's made a change.
He's got the title big at the

559
00:32:47,600 --> 00:32:52,200
top, but the player doesn't get
pushed down the page.

560
00:32:52,200 --> 00:32:56,120
It's the first thing you see
right after you see the main

561
00:32:56,120 --> 00:33:00,320
title of the episode.
Billy has come up on stage now.

562
00:33:00,320 --> 00:33:06,160
This could go really well where
Billy could be really giving it

563
00:33:06,160 --> 00:33:07,560
to Sid.
Let's find out.

564
00:33:07,560 --> 00:33:11,440
Good morning, Billy.
Sid, you Boomer, what are you

565
00:33:11,440 --> 00:33:14,440
doing now?
Well, one thing and this will do

566
00:33:14,440 --> 00:33:18,280
from a broadcast consumer
standpoint, is when I go to

567
00:33:18,280 --> 00:33:22,200
someone's website, I never
listen to the player for a

568
00:33:22,200 --> 00:33:24,680
couple of reasons.
One, I typically have to have

569
00:33:24,680 --> 00:33:27,880
that web page open, especially
if I'm using my phone, which I'm

570
00:33:28,040 --> 00:33:30,880
typically always AM.
I will have to like keep that

571
00:33:30,880 --> 00:33:34,520
page open for the player to work
on some people's platforms.

572
00:33:34,920 --> 00:33:39,080
So what I'm looking for is like,
what do you have an Apple little

573
00:33:39,080 --> 00:33:40,920
play button there?
Do you have Spotify?

574
00:33:40,920 --> 00:33:45,040
Like do you have the platform
that I want to use on your

575
00:33:45,040 --> 00:33:47,560
website?
And if you don't, I'm probably

576
00:33:47,560 --> 00:33:51,720
not going to listen to it just
because it's inconvenient for me

577
00:33:51,720 --> 00:33:54,160
to have to keep that.
And that might not be.

578
00:33:54,160 --> 00:33:56,320
True for your.
Player, but that's I've seen

579
00:33:56,320 --> 00:34:00,440
that with a lot of other players
on websites like it doesn't work

580
00:34:00,440 --> 00:34:04,320
unless I'm on that tab or on
that that the app open or

581
00:34:04,320 --> 00:34:06,760
whatever.
So that's why I typically bounce

582
00:34:06,760 --> 00:34:09,880
just for, you know, consumer
inside there.

583
00:34:10,600 --> 00:34:12,880
So Billy, that point really well
taken.

584
00:34:12,920 --> 00:34:16,239
There is not a link to Apple or
Spotify.

585
00:34:16,639 --> 00:34:20,000
It doesn't even tell you on that
particular landing page where

586
00:34:20,000 --> 00:34:23,520
you can go listen to it.
However, when I look at my bus

587
00:34:23,520 --> 00:34:28,199
brought analytics, Apple is my
number one place people listen.

588
00:34:28,199 --> 00:34:33,120
And my second and third place
people listen are the embedded

589
00:34:33,480 --> 00:34:37,600
#2 is the embedded web player
says people going to the website

590
00:34:38,040 --> 00:34:40,600
and clicking play.
And then the other is is what

591
00:34:40,600 --> 00:34:43,800
Brusberg calls web viewer.
So they're viewing it through a

592
00:34:43,800 --> 00:34:47,679
web browser somewhere and also
clicking whether that web

593
00:34:47,679 --> 00:34:53,040
browser is there either clicking
the player or they're listening

594
00:34:53,040 --> 00:34:56,960
through a web browser like on
Apple or some other listening

595
00:34:56,960 --> 00:34:58,880
platform where they listen
through a web player.

596
00:34:58,880 --> 00:35:03,080
Semi analytics say Apple
embedded player and then website

597
00:35:03,160 --> 00:35:05,640
are my top three locations
people listen.

598
00:35:06,240 --> 00:35:08,400
Does it show you what device
says?

599
00:35:08,440 --> 00:35:11,040
Like if are those people
listening on desktop or they

600
00:35:11,080 --> 00:35:14,040
listening on mobile or?
Mobile, yes, but the two don't.

601
00:35:14,280 --> 00:35:16,440
The two don't.
The two don't correlate, right?

602
00:35:16,440 --> 00:35:19,560
It doesn't correlate.
That says I could go look at

603
00:35:19,560 --> 00:35:23,280
them again, but it does give me
the devices, but it doesn't

604
00:35:23,280 --> 00:35:27,600
correlate that that that device
is listening this percentage on

605
00:35:27,600 --> 00:35:30,600
the web player, right?
It just says the device type.

606
00:35:30,880 --> 00:35:33,600
That makes sense to me.
And Billy, I think even said it

607
00:35:33,600 --> 00:35:35,960
in his first response to all
this.

608
00:35:36,480 --> 00:35:38,800
It it might be different for
different people.

609
00:35:38,800 --> 00:35:41,880
And I think that that's the
whole point here is Sid, I think

610
00:35:41,880 --> 00:35:45,080
did the smart thing by first
looking at all the different

611
00:35:45,080 --> 00:35:47,720
analytics and trying to piece
the puzzle together.

612
00:35:48,000 --> 00:35:52,400
And in this case, yeah, his
website, the Buzz Sprout

613
00:35:52,400 --> 00:35:56,480
embedded player, these things
are getting a lot of people to

614
00:35:56,480 --> 00:35:58,440
press play.
These are the places people are

615
00:35:58,440 --> 00:36:01,880
going to listen to his podcast.
And I think a lot of that has to

616
00:36:01,880 --> 00:36:05,520
do with we have a very active
e-mail list or I must say

617
00:36:05,520 --> 00:36:08,200
engaged e-mail list.
We have about 450 people on our

618
00:36:08,200 --> 00:36:09,960
e-mail list.
A couple of years ago, I

619
00:36:09,960 --> 00:36:14,160
scrubbed the e-mail list and it
had like 2000 people and then I

620
00:36:14,160 --> 00:36:18,200
scrubbed it down to only people
that were engaged with us or

621
00:36:18,200 --> 00:36:20,080
open something.
If they hadn't opened or clicked

622
00:36:20,080 --> 00:36:22,120
on anything in like 3 months, I
took them off the e-mail list,

623
00:36:22,120 --> 00:36:24,680
which is not what a lot of
people tell you to do, but I did

624
00:36:24,680 --> 00:36:28,480
it.
And but now I get between, I get

625
00:36:28,480 --> 00:36:34,280
around a 50% open rate and
between a three and 6% click

626
00:36:34,280 --> 00:36:37,520
rate and clicking the link and I
send an e-mail every other week

627
00:36:37,520 --> 00:36:39,560
on Tuesday at 9:15 in the
morning.

628
00:36:39,880 --> 00:36:42,800
It's about the podcast.
It has a link to the landing

629
00:36:42,800 --> 00:36:46,680
page, and every Tuesday we see a
bump in downloads and I think

630
00:36:46,680 --> 00:36:49,840
that group that's on our e-mail
list is actually who's clicking

631
00:36:50,280 --> 00:36:52,840
the link and listening to the
player.

632
00:36:52,840 --> 00:36:56,280
So I think there's some
correlation there to having an

633
00:36:56,280 --> 00:36:59,480
engaged group in our e-mail list
that is clicking that linked.

634
00:37:01,200 --> 00:37:05,800
Also interesting and applaud
you, Sid, for really digging

635
00:37:05,800 --> 00:37:08,720
into all the different areas to
try to get to the bottom of

636
00:37:08,720 --> 00:37:10,640
this.
And I think this is a good first

637
00:37:10,640 --> 00:37:13,400
move.
I obviously it came from me, so

638
00:37:13,400 --> 00:37:16,040
I'm giving, I guess I'm giving
myself a pat on the back, but I

639
00:37:16,040 --> 00:37:20,000
think adjusting the web page is
really about a valuable thing

640
00:37:20,000 --> 00:37:23,320
for you to do and then
experiment with, right?

641
00:37:23,320 --> 00:37:25,680
Like we got to see, does this
really move the needle?

642
00:37:25,680 --> 00:37:29,320
Does this make a difference?
And we shall see.

643
00:37:29,320 --> 00:37:31,640
To be continued.
But we have Renee on stage, so

644
00:37:31,640 --> 00:37:34,360
let's check in with her.
Good morning to you, Renee.

645
00:37:34,360 --> 00:37:35,640
What did you want to add to all
this?

646
00:37:36,480 --> 00:37:38,360
Good morning.
I have three thoughts on this

647
00:37:38,360 --> 00:37:41,600
and I come to this truly as a
marketer or not as a podcaster.

648
00:37:41,600 --> 00:37:44,520
So the first thing I would do is
I would want to see what's

649
00:37:44,520 --> 00:37:46,440
happening on mobile compared to
desktop.

650
00:37:46,440 --> 00:37:48,360
And that's going to determine
also, you know, where the

651
00:37:48,360 --> 00:37:50,720
placement of things are, what
are they seeing on a mobile

652
00:37:51,000 --> 00:37:53,760
compared to a desktop and who's
coming over, who's leaving.

653
00:37:53,760 --> 00:37:57,440
So that's going to be a
determinant #2 the next thing

654
00:37:57,440 --> 00:38:00,720
that I want to do immediately is
I want to go look at the

655
00:38:00,720 --> 00:38:03,200
metadata.
I want to look at the meta title

656
00:38:03,200 --> 00:38:06,080
and the meta description,
because that is what's bringing

657
00:38:06,080 --> 00:38:09,800
people over from search, right?
So if I go look at that, is

658
00:38:09,800 --> 00:38:13,520
there a disconnect and I am
being brought over to episode

659
00:38:13,520 --> 00:38:17,080
163?
When I look at the meta title on

660
00:38:17,080 --> 00:38:20,520
both of them, just say the Trend
Report podcast episode 163 or

661
00:38:20,520 --> 00:38:22,280
164.
But when I go to the

662
00:38:22,280 --> 00:38:26,600
description, I see the words
office furniture industry.

663
00:38:26,600 --> 00:38:30,240
When I land on the page, I'm not
seeing that above the folder

664
00:38:30,240 --> 00:38:33,120
anywhere.
I've got to go down somewhere.

665
00:38:33,120 --> 00:38:37,600
I'm assuming I saw it in 164.
I saw furniture sales at the

666
00:38:37,600 --> 00:38:40,080
top.
So it could be people are coming

667
00:38:40,080 --> 00:38:42,640
in on a furniture industry
search.

668
00:38:42,920 --> 00:38:46,160
They land on this and at the top
they're going to see thought

669
00:38:46,160 --> 00:38:48,480
leadership age.
I don't know who this person is.

670
00:38:48,480 --> 00:38:51,840
I think this is a disconnect.
I just sent me to the wrong

671
00:38:51,840 --> 00:38:54,480
place.
So if you're bringing them in on

672
00:38:54,520 --> 00:38:57,320
a search, you got to make sure
that those keywords are showing

673
00:38:57,320 --> 00:39:00,080
up at the top.
So the person says I've landed

674
00:39:00,080 --> 00:39:01,840
at the right place.
That could be it.

675
00:39:01,840 --> 00:39:04,480
So how do we find out how
they're coming?

676
00:39:04,960 --> 00:39:08,000
You go to your Google Search
Console data and you're going to

677
00:39:08,000 --> 00:39:11,360
see what searches are happening
to that page and you're going to

678
00:39:11,360 --> 00:39:14,040
see what keywords they're
they're coming in AT.

679
00:39:14,040 --> 00:39:17,560
And if they're coming in with a
lot of furniture things and

680
00:39:17,560 --> 00:39:19,640
you're not having furniture
there, that would be a connect.

681
00:39:19,640 --> 00:39:22,480
But without more data, I can't
really, you know, do any more

682
00:39:22,480 --> 00:39:24,440
surgery.
But those are the things that I

683
00:39:24,440 --> 00:39:28,120
look for when I'm trying to find
why did I get either all these

684
00:39:28,120 --> 00:39:31,960
impressions, all these people
that actually hit my page and

685
00:39:31,960 --> 00:39:34,840
why didn't they convert in in
any type of action.

686
00:39:34,880 --> 00:39:37,120
So those are just the beginning
things I would start looking

687
00:39:37,120 --> 00:39:39,640
for.
So, Renee, those are brilliant

688
00:39:39,640 --> 00:39:41,200
points.
And I hadn't even thought about

689
00:39:41,200 --> 00:39:43,240
metadata.
I mean, this is not my area of

690
00:39:43,240 --> 00:39:46,760
expertise, let's be clear.
But it's a great point to go and

691
00:39:46,760 --> 00:39:49,440
investigate that and to look at
it, see where they're coming

692
00:39:49,440 --> 00:39:51,040
from.
We I did go look at where the

693
00:39:51,040 --> 00:39:53,800
sources were.
I don't remember exactly what it

694
00:39:53,800 --> 00:39:56,200
said, but I mean, this is all on
Mondays.

695
00:39:56,200 --> 00:40:00,800
This is all very fresh, but it's
timely for me as I look at what

696
00:40:00,800 --> 00:40:05,680
I'm going to do for Season 7 of
the podcast over the next few

697
00:40:05,680 --> 00:40:08,720
months as I.
Get ready to reinvent it, which

698
00:40:08,720 --> 00:40:13,640
may include a name change, a
rebranding of the podcast for

699
00:40:13,640 --> 00:40:18,000
something that you just directly
said, which is that, excuse me,

700
00:40:18,000 --> 00:40:20,400
the name of my show has nothing
to do with the office furniture

701
00:40:20,400 --> 00:40:23,840
industry and which is the long
story behind it.

702
00:40:23,840 --> 00:40:26,720
But there's some, I'm having
some conversations with people

703
00:40:26,720 --> 00:40:31,520
in my circle about what I can do
to uplift the podcast, to keep

704
00:40:31,520 --> 00:40:35,440
it growing, to do things that
makes it all tied together and

705
00:40:35,440 --> 00:40:38,560
tied in better to the industry
that I support.

706
00:40:38,560 --> 00:40:41,480
So all these points are well
taken, so thank you very much.

707
00:40:42,200 --> 00:40:44,920
Thank you, Sid.
And yes, I echo what you said.

708
00:40:44,920 --> 00:40:46,760
These were awesome points,
Renee.

709
00:40:46,760 --> 00:40:48,520
Thank you.
I think that these are important

710
00:40:48,520 --> 00:40:52,440
areas to think about.
And to Sid's point, a lot of us

711
00:40:52,440 --> 00:40:56,160
as podcasters, this isn't our
area of expertise.

712
00:40:56,160 --> 00:41:00,760
We didn't go into podcasting to
understand metadata, keywords,

713
00:41:01,240 --> 00:41:05,600
SEOAI, etcetera, right?
We, we got into it because we

714
00:41:05,600 --> 00:41:08,680
wanted to ultimately share a
message, grow a business, grow a

715
00:41:08,680 --> 00:41:10,800
following, whatever your reasons
are.

716
00:41:11,160 --> 00:41:16,040
But usually it's not that it's
not to learn SEO and metadata.

717
00:41:16,920 --> 00:41:20,400
So that's why we talk about it
here, Sid, this change.

718
00:41:20,400 --> 00:41:23,640
So it's basically you're
thinking about changing the

719
00:41:23,640 --> 00:41:26,520
podcast but not the target
audience.

720
00:41:26,520 --> 00:41:28,320
Is that fair to say?
Correct.

721
00:41:28,320 --> 00:41:31,080
I'm not changing the audience.
I'm not leaving the community

722
00:41:31,080 --> 00:41:34,160
that I'm so well known in and
that, you know, people come to

723
00:41:34,160 --> 00:41:35,760
me for.
And so no, I'm not changing

724
00:41:35,760 --> 00:41:38,120
that.
I'm just looking at potentially

725
00:41:38,120 --> 00:41:40,880
rebranding that might help the
reach of the show.

726
00:41:40,880 --> 00:41:45,480
I'm thinking about, you know,
different formats to redo the

727
00:41:45,480 --> 00:41:49,040
show and adding segments to it.
I'm thinking about guests.

728
00:41:49,040 --> 00:41:52,120
I mean, I've been surveying to
my listeners.

729
00:41:52,120 --> 00:41:56,200
I put a call out to my listeners
to, you know, give me feedback.

730
00:41:56,200 --> 00:41:59,160
I had a survey form as well as a
link to schedule a call with me.

731
00:41:59,160 --> 00:42:02,760
I probably had 25 calls with
listeners and I have a series of

732
00:42:02,760 --> 00:42:06,000
five questions that Alex and
Filippo shared in a webinar that

733
00:42:06,000 --> 00:42:09,320
I was in to ask my listener.
So I've been over the last

734
00:42:09,320 --> 00:42:12,640
several months, like knowing I
wanted to make some changes that

735
00:42:12,640 --> 00:42:16,920
would have hopefully really big
positive impacts in 2026.

736
00:42:16,920 --> 00:42:19,640
So I've been diving in and
talking to the people that

737
00:42:19,640 --> 00:42:23,200
listen on a regular basis and
really trying to figure out what

738
00:42:23,200 --> 00:42:26,920
to do when we launched our first
episode of the season 7, which

739
00:42:26,920 --> 00:42:28,880
will be the first Monday of
February.

740
00:42:29,160 --> 00:42:34,600
So we take we take December and
January off and then that's when

741
00:42:34,600 --> 00:42:36,160
I'm recording and things of that
nature.

742
00:42:36,160 --> 00:42:39,960
So between now and December,
I'll figure out exactly the

743
00:42:39,960 --> 00:42:42,560
direction I want to go and what
I want to do differently to make

744
00:42:42,560 --> 00:42:45,640
the show more engaging and, you
know, better guess better

745
00:42:45,640 --> 00:42:48,120
topics, things of that nature,
maybe the rebrand and that kind

746
00:42:48,120 --> 00:42:49,920
of stuff.
So that hopefully we get

747
00:42:49,920 --> 00:42:53,480
ourselves set up for a really
great season 7, which would

748
00:42:53,480 --> 00:42:56,000
include, I've not had sponsors
for a couple years, so which

749
00:42:56,000 --> 00:42:57,520
would include going back to
sponsors.

750
00:42:57,520 --> 00:43:01,040
I've got a list of people I want
to reach out to about sponsoring

751
00:43:01,040 --> 00:43:03,200
and I'm thinking about how to
incorporate them into the show.

752
00:43:03,200 --> 00:43:07,480
So I'm I'm really rethinking the
whole thing in order to help

753
00:43:07,480 --> 00:43:11,560
fuel the growth for next year.
Interesting.

754
00:43:11,560 --> 00:43:16,200
So this is a good segue then to
get to at least one mailbag

755
00:43:16,200 --> 00:43:19,800
question that we had intent.
That was our intention to do for

756
00:43:19,800 --> 00:43:21,440
today.
So let's dig into it.

757
00:43:21,440 --> 00:43:26,240
This comes from the host of a
podcast called Bring Joy

758
00:43:26,320 --> 00:43:30,320
Podcast, and it says I'm
planning on changing the format

759
00:43:30,320 --> 00:43:33,440
of my podcast and trying to
decide if I need to start an

760
00:43:33,440 --> 00:43:38,400
entirely new one or do I just
change my intro and logo and

761
00:43:38,400 --> 00:43:42,160
keep the same podcast name?
Any suggestions?

762
00:43:42,160 --> 00:43:45,880
I don't want to lose my existing
episodes or audience or

763
00:43:45,880 --> 00:43:48,680
necessarily pay for another
podcast.

764
00:43:48,920 --> 00:43:52,000
What do you think?
So I want to talk a little bit

765
00:43:52,000 --> 00:43:57,880
about when we are rebranding or
restarting, right, Starting from

766
00:43:57,880 --> 00:44:01,560
fresh.
So how can podcasters decide

767
00:44:01,560 --> 00:44:05,640
whether a new idea fits under
the current brand?

768
00:44:05,640 --> 00:44:09,080
Similarly to Sid, although he
said he's also playing around

769
00:44:09,080 --> 00:44:12,120
with formats.
But how can a podcaster decide

770
00:44:12,120 --> 00:44:15,640
whether the new idea fits under
the current brand or it deserves

771
00:44:15,640 --> 00:44:18,800
its own show?
I mean, I am not changing.

772
00:44:19,160 --> 00:44:22,600
The overall content of my show
is not changing, right.

773
00:44:22,960 --> 00:44:26,520
I am potentially looking at the
structure of the show and things

774
00:44:26,520 --> 00:44:28,440
of that nature, the branding of
the show.

775
00:44:28,760 --> 00:44:30,720
I'm not changing the content.
We're still going to have real

776
00:44:30,720 --> 00:44:32,920
conversation with real people
and talk all things office

777
00:44:32,920 --> 00:44:35,040
furniture.
That's not changing, right?

778
00:44:35,040 --> 00:44:38,720
So I'm not going to be talking
about, you know, chickens, for

779
00:44:38,720 --> 00:44:40,200
example.
Sorry Amanda sourcing thing in

780
00:44:40,200 --> 00:44:42,240
my mind, I'm not going to be
talking about chickens on my

781
00:44:42,240 --> 00:44:44,720
show.
So you know that that's not

782
00:44:44,720 --> 00:44:47,840
changing.
So for me, abandoning the RSS

783
00:44:47,840 --> 00:44:51,200
feed is really bad idea because
of the people that are following

784
00:44:51,200 --> 00:44:54,080
the RSS feed.
I wanted to keep that.

785
00:44:54,080 --> 00:44:57,520
So if I do rebrand and change it
to a new name, I would stay

786
00:44:57,520 --> 00:44:59,400
there.
I would just do the rebranding.

787
00:44:59,400 --> 00:45:02,720
And I even yesterday made some
notes about what are ways that

788
00:45:02,720 --> 00:45:06,000
we could trickle out some
excitement around new things

789
00:45:06,000 --> 00:45:09,480
coming and maybe show little
aspects on social media of the

790
00:45:09,480 --> 00:45:11,800
new branding.
Maybe a little clip of something

791
00:45:11,800 --> 00:45:15,880
here there to tease the new, the
new structure, the new brand

792
00:45:15,880 --> 00:45:17,720
coming out, if that's what we
decide to do.

793
00:45:17,720 --> 00:45:21,360
So for me, I am not going to
abandon the the RSS feed in the

794
00:45:21,360 --> 00:45:24,480
followers that I already have
there because I think that's

795
00:45:24,480 --> 00:45:26,240
like really starting from
scratch.

796
00:45:26,240 --> 00:45:29,240
If I start a new show about
chickens, then I would have a

797
00:45:29,240 --> 00:45:33,360
total new RSS feed, a total new
landing page and everything.

798
00:45:33,360 --> 00:45:34,760
I would not act the two
together.

799
00:45:35,480 --> 00:45:38,200
And now I'm curious if there is
a podcast about chickens, which

800
00:45:38,200 --> 00:45:41,280
there's got to be, right?
And the reason why I Sid is

801
00:45:41,280 --> 00:45:45,120
using that as an example and
apologized to Amanda is because

802
00:45:45,120 --> 00:45:48,680
Amanda's been sharing her
journey with her flock of

803
00:45:48,760 --> 00:45:49,920
chickens.
What's the right way?

804
00:45:49,920 --> 00:45:51,760
What do you call a group of
chickens?

805
00:45:51,760 --> 00:45:54,320
Amanda A.
Flat or my babies?

806
00:45:54,600 --> 00:45:56,480
Or your babies.
Yes, that is true.

807
00:45:56,480 --> 00:45:58,400
I see that all the time.
On your content.

808
00:45:58,400 --> 00:46:00,560
Yes.
Amanda's babies, yes.

809
00:46:01,040 --> 00:46:03,120
So go yeah.
Again, go check out Amanda's

810
00:46:03,120 --> 00:46:08,080
content if you're curious.
And OK, so I, I respect that

811
00:46:08,080 --> 00:46:10,400
Sid.
And in this case with this

812
00:46:10,400 --> 00:46:14,600
mailbag question, this person is
thinking about a potentially

813
00:46:14,600 --> 00:46:18,080
complete overhaul.
And I'm going to, I want to go

814
00:46:18,080 --> 00:46:21,000
to Chris for a second.
Chris, if you are free and

815
00:46:21,000 --> 00:46:23,720
available because you are a
marketing guy, you help people

816
00:46:23,720 --> 00:46:25,440
with their marketing and
branding.

817
00:46:25,920 --> 00:46:31,200
So what does a podcaster have to
consider or how do they consider

818
00:46:31,680 --> 00:46:36,160
whether they can shift to this
new idea under their current

819
00:46:36,160 --> 00:46:39,640
brand, or maybe move into a
completely new brand?

820
00:46:40,040 --> 00:46:43,120
That is a really good question.
I mean, I think that once again,

821
00:46:43,120 --> 00:46:45,280
you have to look at your actual
audience, right?

822
00:46:45,280 --> 00:46:47,520
I mean, that's the ultimate
algorithm, right?

823
00:46:47,520 --> 00:46:50,800
The community, the audience.
And if it's something that you

824
00:46:50,800 --> 00:46:54,600
feel like the back current
audience is going to like, then

825
00:46:54,760 --> 00:46:56,760
I don't see why you wouldn't
keep it under that brand.

826
00:46:56,760 --> 00:46:58,720
But I mean if you wanted to be a
completely.

827
00:46:58,720 --> 00:47:01,920
New thing all together and you
could go after the same

828
00:47:01,920 --> 00:47:04,640
audience.
But you know, I think it really

829
00:47:04,640 --> 00:47:07,640
that's how I would weigh it at
first is like, what is the is

830
00:47:07,640 --> 00:47:08,760
it?
Is it something that that

831
00:47:08,760 --> 00:47:11,400
community that I currently have
is actually going to like?

832
00:47:11,800 --> 00:47:15,200
And it's not to say too that you
couldn't spin it off into its

833
00:47:15,200 --> 00:47:16,480
own thing after a little bit,
right.

834
00:47:16,480 --> 00:47:18,800
So maybe you could do it under
the current brand, but then

835
00:47:18,800 --> 00:47:20,480
eventually say, hey, you know
what?

836
00:47:20,480 --> 00:47:22,960
And let the audience know that
this is something that's going

837
00:47:22,960 --> 00:47:27,200
to be becoming its own separate
thing over here, you know, as

838
00:47:27,200 --> 00:47:29,440
you go on.
But if you're going to go after

839
00:47:29,440 --> 00:47:33,360
a completely new audience all
together and then, yeah, I think

840
00:47:33,360 --> 00:47:37,840
then doing a new podcast under a
different brand would probably

841
00:47:37,840 --> 00:47:42,480
make sense from that standpoint
if it's you as the person.

842
00:47:42,520 --> 00:47:45,720
I mean, Chris Baglio has like 3
different podcasts I do, right?

843
00:47:45,760 --> 00:47:48,960
But like, I'm not changing.
I change the name of the show

844
00:47:48,960 --> 00:47:51,080
because it's a slightly
different audience for each

845
00:47:51,080 --> 00:47:54,960
thing, but I'm not changing my
actual like, you know, name my

846
00:47:54,960 --> 00:47:56,600
company or anything like that,
you know?

847
00:47:57,280 --> 00:48:00,280
Yeah, absolutely.
I appreciate that and I like

848
00:48:00,400 --> 00:48:03,280
something that you're saying
there as far as, you know,

849
00:48:03,280 --> 00:48:05,600
thinking about your audience,
for one, I think that's that

850
00:48:05,600 --> 00:48:08,640
could be argued as the number
one thing to consider if you're

851
00:48:08,640 --> 00:48:11,720
going to change a name, change
the format, etcetera.

852
00:48:12,120 --> 00:48:17,120
And I like the idea of phasing
in the new format to your

853
00:48:17,120 --> 00:48:19,560
existing content.
So how do you do that?

854
00:48:19,760 --> 00:48:22,920
I would suggest maybe you once a
month.

855
00:48:22,920 --> 00:48:26,520
If you do say a weekly show,
once a month, you bring in that

856
00:48:26,520 --> 00:48:30,320
new format if you feel like it's
aligned or aligned enough with

857
00:48:30,320 --> 00:48:33,040
your audience.
Phase it in every so often and

858
00:48:33,040 --> 00:48:35,120
once a month.
Like I said, once twice a month.

859
00:48:35,440 --> 00:48:39,200
See how your audience responds
to it and ask them for the

860
00:48:39,200 --> 00:48:42,080
feedback.
Hey everybody, I'm breaking

861
00:48:42,080 --> 00:48:45,720
format today and I'm curious
what you think.

862
00:48:45,720 --> 00:48:48,480
Please give it a listen, enjoy
the show and send me your

863
00:48:48,480 --> 00:48:52,040
feedback that you could learn a
lot from that before making that

864
00:48:52,040 --> 00:48:55,440
giant leap.
And that I think can help you

865
00:48:56,040 --> 00:48:59,760
make that decision whether it
can stay part of the show that

866
00:48:59,760 --> 00:49:02,200
you've been doing even if you
make a name change, but you're

867
00:49:02,200 --> 00:49:04,120
going to keep your RSS feed,
etcetera.

868
00:49:04,360 --> 00:49:06,640
I think I think it's a good way
to test.

869
00:49:07,560 --> 00:49:10,320
I'm going to go to Renee.
And then I do have A1 clip to

870
00:49:10,320 --> 00:49:14,160
leave you with on this topic
that I think is very relevant.

871
00:49:14,160 --> 00:49:16,720
So stay with us.
And Renee, what did you want to

872
00:49:16,720 --> 00:49:18,560
add?
Three quick little things and

873
00:49:18,560 --> 00:49:20,480
this is going to be a show my
age.

874
00:49:20,760 --> 00:49:24,720
How did we do that in the days
of television sitcoms?

875
00:49:24,720 --> 00:49:28,800
We would have Laverne and
Shirley show up on Happy Days

876
00:49:28,800 --> 00:49:31,080
and find out that, you know,
that made it spikes.

877
00:49:31,080 --> 00:49:33,640
So only my older friends in this
group know what I'm talking

878
00:49:33,640 --> 00:49:35,600
about.
Hey, I'm going to cut you off

879
00:49:35,600 --> 00:49:38,600
real quick.
I just commented on a TikTok.

880
00:49:38,600 --> 00:49:42,680
It was something like tell me
you're from the child of the 80s

881
00:49:42,680 --> 00:49:46,000
without saying it and or you
know, some whatever those terms

882
00:49:46,000 --> 00:49:49,200
go.
And I said Mork from Ork made

883
00:49:49,200 --> 00:49:51,760
his first his debut on Happy
Days.

884
00:49:52,720 --> 00:49:54,760
Right now I'm showing my age
with you.

885
00:49:54,800 --> 00:49:58,160
Yes, exactly.
So that was my one thought.

886
00:49:58,160 --> 00:50:01,760
My other thought was don't
forget to go to Google Trends to

887
00:50:01,760 --> 00:50:04,560
see what conversations are
happening out there.

888
00:50:04,880 --> 00:50:08,280
And also go to Reddit, do all
the things and use chat to help

889
00:50:08,280 --> 00:50:10,320
you figure out is this a
trending topic.

890
00:50:10,320 --> 00:50:12,800
So if you don't go to Google
Trends, I know you've talked

891
00:50:12,800 --> 00:50:15,760
about it before in this group
trends.google.com.

892
00:50:16,000 --> 00:50:20,080
Go put in conversations,
different keywords and see see

893
00:50:20,080 --> 00:50:23,600
what's happening out there.
And then my final thought was if

894
00:50:23,600 --> 00:50:26,680
you were taking, I'm sure you've
talked about this before, but if

895
00:50:26,680 --> 00:50:30,680
you are taking a podcast and
you're rebranding it, you can do

896
00:50:30,680 --> 00:50:33,640
that on the same platform, on
the same website.

897
00:50:33,720 --> 00:50:37,960
You just have to do redirects.
And that's where a website

898
00:50:37,960 --> 00:50:42,160
expert comes in and an SEO
expert, specifically website

899
00:50:42,160 --> 00:50:47,600
person that knows how to do
successfully mutate one URL into

900
00:50:47,600 --> 00:50:51,560
another URL without losing
traffic or significant traffic.

901
00:50:51,560 --> 00:50:54,160
You may get a little bit of a
dip, but there is a way to do

902
00:50:54,160 --> 00:50:56,200
that setting up like a third
website.

903
00:50:56,200 --> 00:50:58,280
This is not my department.
This is my business partners

904
00:50:58,280 --> 00:50:59,920
department.
But I hear him talk about it all

905
00:50:59,920 --> 00:51:04,920
the time and it can be done.
So rebranding can happen on the

906
00:51:04,920 --> 00:51:07,480
same podcast if you do all the
other things that have been

907
00:51:07,480 --> 00:51:10,200
discussed here right now.
Thank you, Renee.

908
00:51:10,760 --> 00:51:14,480
I think Renee gets the Gold Star
of the morning offering some

909
00:51:14,520 --> 00:51:17,240
really valuable stuff.
Not that the others haven't, but

910
00:51:17,240 --> 00:51:19,120
thank you, Renee.
I really appreciate what you're

911
00:51:19,120 --> 00:51:22,680
digging into here.
And I want to the the one thing

912
00:51:22,680 --> 00:51:27,560
that I heard just recently on
one of my favorite podcasts and

913
00:51:27,560 --> 00:51:30,760
one of my favorite content
creators, Heather parody on her

914
00:51:30,760 --> 00:51:37,760
show unconventional leaders.
She had the big YouTube Jenny

915
00:51:37,760 --> 00:51:44,400
Hoyos on and talking about you
and your character as a podcast

916
00:51:44,400 --> 00:51:45,560
host.
Listen to this.

917
00:51:45,560 --> 00:51:48,680
And then I want to get somebody,
somebody's reaction to it.

918
00:51:48,680 --> 00:51:50,920
I'm curious what you think.
Something that's not talked

919
00:51:50,920 --> 00:51:54,440
about enough is our character.
We want to basically have an

920
00:51:54,440 --> 00:51:56,920
exaggerated verse version of who
we are.

921
00:51:57,200 --> 00:52:00,120
Like if you were to stereotype
yourself and like you know how

922
00:52:00,320 --> 00:52:03,120
caricatures are drawings with
you, but they exaggerate your

923
00:52:03,120 --> 00:52:05,200
features.
Yes, that's what you want to do

924
00:52:05,200 --> 00:52:07,080
to your personality.
You, you probably have so many

925
00:52:07,080 --> 00:52:09,360
different things you're
interested in, but like if

926
00:52:09,360 --> 00:52:11,680
someone were to mock you, what
would they do?

927
00:52:11,680 --> 00:52:12,920
And that's what you want to play
up.

928
00:52:13,120 --> 00:52:15,800
And that's why my mom and I have
a character that stays

929
00:52:15,800 --> 00:52:17,840
consistent.
And the reason I think character

930
00:52:17,840 --> 00:52:21,200
is so important is because I
used to start in a niche because

931
00:52:21,200 --> 00:52:23,000
that's what grows the fastest.
Start in a niche.

932
00:52:23,360 --> 00:52:25,720
But if you want to branch out,
you're going to lose your

933
00:52:25,720 --> 00:52:28,600
viewers because maybe they were
only watching for the finance,

934
00:52:28,920 --> 00:52:32,560
but if you make them invested in
you as a character, everything

935
00:52:32,560 --> 00:52:34,320
can change.
But if your character stays the

936
00:52:34,320 --> 00:52:35,760
same, they're still going to
keep watching.

937
00:52:36,440 --> 00:52:39,960
I see a lot of the emoji
reactions on stage and in the

938
00:52:39,960 --> 00:52:42,880
audience.
It seems like everybody agrees

939
00:52:42,880 --> 00:52:45,880
with that statement.
And I think it's at the very

940
00:52:45,880 --> 00:52:49,720
least somebody needs to hear it
today for so many different

941
00:52:49,720 --> 00:52:53,560
reasons, right?
It's proof that authenticity is

942
00:52:53,560 --> 00:52:58,920
key and that we don't have to
put on a podcaster face per SE

943
00:52:59,000 --> 00:53:03,920
to make it a successful podcast
and to really grow a following,

944
00:53:03,920 --> 00:53:06,440
grow an audience, grow super
fans.

945
00:53:06,600 --> 00:53:09,880
It's injecting ourselves into
our podcast.

946
00:53:10,120 --> 00:53:13,520
It's, I want to say I, this
doesn't feel right to say it

947
00:53:13,520 --> 00:53:14,760
this way, but I can't think of a
better way.

948
00:53:14,760 --> 00:53:20,960
It's why I share with you things
like my ADHD journey and the

949
00:53:20,960 --> 00:53:24,160
fact that I had to get off the
meds and I've shared over time

950
00:53:24,400 --> 00:53:27,320
the struggles and the victories,
right?

951
00:53:27,320 --> 00:53:29,640
Like got off it and my blood
pressure's better.

952
00:53:29,640 --> 00:53:31,040
I've shared all these things
with you.

953
00:53:31,160 --> 00:53:35,040
Has nothing to do with
podcasting, but injecting who we

954
00:53:35,040 --> 00:53:40,320
are into our podcast creates
longevity for whatever we do.

955
00:53:41,000 --> 00:53:44,960
If we want to change our
podcast, I believe at the very

956
00:53:44,960 --> 00:53:48,680
least you're going to bring a
big chunk of that audience over

957
00:53:48,680 --> 00:53:53,960
with you if you're sharing your
personality with them, if you're

958
00:53:53,960 --> 00:53:57,240
sharing your interests, your
likes, etcetera, with them.

959
00:53:57,680 --> 00:54:00,840
Now, if they stay, that's
another story, right?

960
00:54:00,840 --> 00:54:05,880
Because maybe the content just
isn't their cup of tea, but

961
00:54:05,880 --> 00:54:10,680
you're going to bring them with
you if you're sharing more about

962
00:54:10,680 --> 00:54:13,080
who you are and what makes you
tick.

963
00:54:13,600 --> 00:54:15,440
Does anyone else want to add
anything to that?

964
00:54:15,680 --> 00:54:18,720
I have to go back on the replay
and listen to that clip again

965
00:54:18,760 --> 00:54:21,720
because I took it completely
different.

966
00:54:22,600 --> 00:54:25,920
The guest was talking about not
showing her real self.

967
00:54:25,920 --> 00:54:29,120
The guest was talking about
showing a caricature.

968
00:54:29,480 --> 00:54:33,080
Of herself.
And the first thing I thought of

969
00:54:33,080 --> 00:54:36,000
when she said that was, oh,
going against the grain.

970
00:54:36,000 --> 00:54:38,800
When everyone says authenticity,
going against the grain.

971
00:54:38,800 --> 00:54:41,400
That's interesting.
So I think I need to go back and

972
00:54:41,400 --> 00:54:44,520
listen to that clip because I
did not get what you're talking.

973
00:54:44,520 --> 00:54:48,520
About that's a fairpoint and it
sounds like basically it because

974
00:54:48,520 --> 00:54:51,920
the rest of what she said didn't
quite align with the idea of

975
00:54:51,920 --> 00:54:56,640
caricature, right?
So she, she used that to set up

976
00:54:56,640 --> 00:54:59,560
what she was going to say.
But really the way I interpreted

977
00:54:59,560 --> 00:55:02,640
it, listening to the rest of
what she shared, I interpreted

978
00:55:02,640 --> 00:55:07,320
it as really bring out the
certain things about yourself.

979
00:55:07,320 --> 00:55:10,720
Share if you've got like,
another example is I'll share

980
00:55:10,720 --> 00:55:13,280
from time to time my love for
Star Wars, right?

981
00:55:13,480 --> 00:55:16,040
So I'll share little things
about it or I might quote

982
00:55:16,040 --> 00:55:19,320
something from it, etcetera.
Like I think that's what she

983
00:55:19,320 --> 00:55:22,720
means by caricature because
you're you're becoming bigger

984
00:55:22,720 --> 00:55:26,000
than just the podcast.
When she mentioned it, when

985
00:55:26,000 --> 00:55:29,600
someone writes a caricature of
you, that was really interesting

986
00:55:29,600 --> 00:55:33,960
to me, because if someone were
to write a caricature of you,

987
00:55:33,960 --> 00:55:37,240
Mark, they might, they, they
might put you, you know, with

988
00:55:37,240 --> 00:55:42,240
the lightsaber in your, in your
hand, you know, so all of that

989
00:55:42,800 --> 00:55:46,560
still applies your interests
that people don't know about

990
00:55:46,560 --> 00:55:51,720
you, that would still apply.
But that whole exaggerated

991
00:55:51,760 --> 00:55:54,400
caricature statement was
interesting to me.

992
00:55:54,600 --> 00:55:55,880
Yeah, that's fair.
OK.

993
00:55:55,880 --> 00:55:59,280
I'm going to go to Amanda and
then I'm going to go down the

994
00:55:59,280 --> 00:56:01,080
line.
We'll try to do this as quickly

995
00:56:01,080 --> 00:56:03,120
as we can before we wrap up.
Go ahead, Amanda.

996
00:56:03,800 --> 00:56:05,640
I just thought it was
interesting that they chose to

997
00:56:05,640 --> 00:56:10,160
use the word like caricature
because I feel like my, my whole

998
00:56:10,160 --> 00:56:14,480
like online presence is me being
that, you know, I'm genuinely

999
00:56:14,480 --> 00:56:17,800
who I am, but I'm like, I, I
could be wrapped up as that

1000
00:56:17,800 --> 00:56:19,960
everything.
Am I laying in my backyard

1001
00:56:19,960 --> 00:56:21,760
talking to my chickens?
Yes.

1002
00:56:22,120 --> 00:56:26,120
Am I skipping down Lewis Ave.
100% yes.

1003
00:56:26,200 --> 00:56:28,080
It's funny.
Like, that's a great way to kind

1004
00:56:28,080 --> 00:56:31,040
of describe how I show up on my
social media.

1005
00:56:31,560 --> 00:56:34,040
Yeah.
And really fascinating just how

1006
00:56:34,040 --> 00:56:36,520
we all interpret that
differently, right?

1007
00:56:36,520 --> 00:56:39,680
Dr. had her interpretation, I
had mine and Amanda, you had

1008
00:56:39,680 --> 00:56:41,560
yours.
And I'm really connecting with

1009
00:56:41,560 --> 00:56:43,960
yours more than myself, More
than what?

1010
00:56:44,080 --> 00:56:45,840
Dr. said.
I'm just connecting with Yeah,

1011
00:56:45,840 --> 00:56:50,760
we, we can really exaggerate
sometimes who we are and the

1012
00:56:50,760 --> 00:56:53,600
things that we love.
Or maybe that's just who we are.

1013
00:56:54,240 --> 00:56:56,040
And either way, I think it
works.

1014
00:56:56,040 --> 00:57:00,080
The idea is, is to sometimes we
have to be a little bigger than

1015
00:57:00,080 --> 00:57:04,280
life to really get that
personality across to an

1016
00:57:04,280 --> 00:57:07,280
audience, in my opinion.
Rez, you wanted to add

1017
00:57:07,280 --> 00:57:08,000
something.
Go ahead.

1018
00:57:08,400 --> 00:57:13,160
That message from the speaker,
Heather, her name was, I don't

1019
00:57:13,160 --> 00:57:16,800
get the message that she's
trying to say, like being an

1020
00:57:16,800 --> 00:57:18,760
authentic.
I think that.

1021
00:57:19,080 --> 00:57:22,440
Embracing your uniqueness, your
own uniqueness is always, you

1022
00:57:22,440 --> 00:57:24,400
know, the the most attractive
thing you can do.

1023
00:57:24,400 --> 00:57:26,240
And I think that's the message
for me that I got.

1024
00:57:26,440 --> 00:57:27,840
Yeah.
I think that's what she's trying

1025
00:57:27,840 --> 00:57:28,880
to say.
Yes.

1026
00:57:28,880 --> 00:57:33,040
It's it's find your uniqueness.
And I'll, I'll, I'll use my

1027
00:57:33,040 --> 00:57:35,280
words and exploit it.
Right.

1028
00:57:35,280 --> 00:57:39,240
Put it out there, share it,
embrace it with your audience.

1029
00:57:39,240 --> 00:57:40,760
Billy, did you want to add
something?

1030
00:57:41,200 --> 00:57:43,560
I think it was creating media.
It's like we're talking about

1031
00:57:43,560 --> 00:57:45,720
energy.
If I just report a video of just

1032
00:57:45,720 --> 00:57:49,880
me in my everyday life, even
though I think I'm very

1033
00:57:49,880 --> 00:57:54,760
entertaining and exciting and
all this in my mind, when I

1034
00:57:54,760 --> 00:57:58,560
watch that video back I go, oh,
I'm that's not really that fun.

1035
00:57:58,680 --> 00:58:04,120
So I have to in my personality,
just exaggerate those things and

1036
00:58:04,200 --> 00:58:09,960
sober expose those things that I
think are funny or punch lines

1037
00:58:09,960 --> 00:58:12,840
or if I'm trying to bring, you
know, I'm not a medium by any

1038
00:58:12,840 --> 00:58:16,960
means who I think I am.
And so I try to bring, you know,

1039
00:58:16,960 --> 00:58:19,160
that stuff in there and I have
to like consciously do that

1040
00:58:19,160 --> 00:58:22,160
because in my mind it's real
loud and you know, it's

1041
00:58:22,320 --> 00:58:25,800
elaborate and it's all this, but
it might just everyday

1042
00:58:25,800 --> 00:58:27,440
personality.
It's really not.

1043
00:58:27,680 --> 00:58:31,560
And but I understand like part
of creating content is

1044
00:58:31,560 --> 00:58:34,280
entertainment no matter what
level you're doing it at like

1045
00:58:34,360 --> 00:58:36,760
when the entertainment business
essentially so.

1046
00:58:37,640 --> 00:58:40,360
You got to have.
That to attract and keep people

1047
00:58:40,480 --> 00:58:43,040
engaged.
Yeah, Thank you, Billy.

1048
00:58:43,840 --> 00:58:48,000
Thank you all for diving into
that and for a really fun show.

1049
00:58:48,200 --> 00:58:52,280
I mean, I feel like we had the
the technical side, we had the

1050
00:58:52,280 --> 00:58:57,600
emotional side, we got into the
the IT side.

1051
00:58:57,600 --> 00:59:01,120
But I feel like this was a well
balanced show and I appreciate

1052
00:59:01,120 --> 00:59:03,400
everybody digging in with me
this morning.

1053
00:59:03,400 --> 00:59:06,400
We're back tomorrow at 7:00 AM
Eastern talking all things

1054
00:59:06,400 --> 00:59:08,000
podcasting.
And of course, because it's

1055
00:59:08,000 --> 00:59:11,760
Friday, we also like to wrap up
our Fridays with sharing our

1056
00:59:11,760 --> 00:59:15,440
wins from the past week.
So come bring yours tomorrow and

1057
00:59:15,440 --> 00:59:18,480
any questions you may have
around podcasting and content

1058
00:59:18,480 --> 00:59:21,680
creation.
So until tomorrow, make it a

1059
00:59:21,680 --> 00:59:23,800
great day everybody take care.