374 - Seven Ways To Build An Obsession-Worthy Podcast

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Good morning podcasting Morning
chat.

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Today is Tuesday, September
23rd, 2025, my mom's birthday.

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And today it's a preview of the
secret to getting your podcast

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seen and heard.
Jonathan Howard's Empowered

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Podcasting talk that's all about
building obsession worthy shows.

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So if you're listening live on
Clubhouse, the share button,

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bottom left hand side of the
screen and share it.

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However Clubhouse lets you.
And if you're listening live on

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YouTube or via podcast, please
share this episode with a fellow

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podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting
morning chat.

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Thanks so much for being here.
I am your host Mark Ronick and

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on stage with me.
Currently we have producer

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Ashley Feller, Jonathan Howard,
Dr. Fey, Sid Meadows and Nick

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Nolback.
And we are officially just three

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days away from the Empowered
Podcasting Conference. 3 days.

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My mind is genuinely blown.
I'm super excited and I can't

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say that I'm nervous, but
there's certainly, I guess there

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is some anxiety just, you know,
because it's a big deal.

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I've gone through quite the
roller coaster ride to get us

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here and I couldn't be more
excited about it.

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I've been working on my opening
remarks.

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I will on Saturday, even though
we'll have already had Friday,

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but Saturday is the day that I'm
going to actually give the

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opening remarks first thing in
the morning, 9:00 AM.

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I've made, I've had a few drafts
and I think I like where I'm

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going with it.
And some of you may be thinking,

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but Mark, shouldn't you have
done this already?

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Probably.
But as the guy who's also

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putting this whole thing on, I
had to prioritize.

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And I'm feeling OK I'm, I, it,
it does feel a little bit like

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I'm in a crunch, but I've given
myself enough time to play.

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So that's what I'm doing.
I will be ready to go. 9:00 AM

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Eastern.
I do.

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Here's what we're going to do
today.

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We are going to get to Jonathan
Howard and his sneak peek at

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some of his workshop that he'll
be doing on Friday 1st.

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I want to play a clip for no
reason other than to maybe give

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you a smile this morning.
And so let's do that.

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This is a clip I found.
I just stumbled on it last

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night.
I was on TikTok.

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The tik toker is Joey Mulinaro.
Joey MULINARO.

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He is a comedian and
impressionist.

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And yes, we'll probably show.
Well, I am going to show my age

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here because this is a spoof of
Seinfeld, the show, and he's

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specifically, he's doing a bit
like it were from Seinfeld, as

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if it were maybe an episode from
today.

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And yes, they're talking about
podcasting.

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Think you'd ever start a
podcast?

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I don't think so.
Why not?

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I think there's enough already.
Yeah, but you're a comedian,

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supposed to have one.
And you're a grown man.

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You're supposed to have a job.
Don't you think it'd be

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beneficial to your career?
I can't deal with the podcast

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invite.
The podcast invite.

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Hey, come on my pod.
Then I'll come on your pod.

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Then we'll do a pod together.
Have a buddy.

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Maybe you go on his pod.
I'll set you up.

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You'd love to have you on his
pod.

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It's a never ending loop of
conversations I didn't want to

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have in the 1st place.
But what if we did one together?

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Why would anyone listen to that?
Come on, me and you.

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You're funny.
Delusional.

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I was going to say interesting.
Oh, you're interesting.

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All right.
Ours will be different.

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How?
We both know sports.

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We could talk about that, but it
wouldn't just be a sports show.

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Oh no, you'd bring the comedy
angle that I mean, we always go

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to the movies.
We can talk about the movies.

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A one stop shop.
So a podcast featuring two guys

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talking about sports movies with
a little bit of pop culture.

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Really groundbreaking stuff.
Georgie boy, would you ever

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start a podcast?
Already have one.

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What's it called?
Creamer Ken.

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Ken what?
Can't talk about anything.

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Sports, pop culture,
relationships, politics.

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Need life advice.
Go Graham again.

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I can't decide what's more
concerning people listening to

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the show or actually taking
advice from you.

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It's good stuff, Jerry.
Oh, I've been meaning to ask,

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Can I get you on the bottom?
And there you go, a little blast

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from the past, but in the
present, if you will, wasn't

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that great.
That was awesome.

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And here's the irony of it.
One of those voices was supposed

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to be George.
Right.

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Right, Jason Alexander, who
praised George.

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He now does with a very good
friend of mine, Peter Tilden, in

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Los Angeles.
It's just pop culture and they

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interview people and everything.
Jason Alexander is doing a

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podcast now with somebody that
you know.

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Yeah, and it's called.
Really.

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No, really is what the show is
called.

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Has that been on for a while?
Have I just missed it?

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I think it's been on for maybe
about a year.

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OK.
All right, cool.

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I'll have to check that out.
And I thought those impressions

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were great.
And I thought the writing of the

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little bit, I thought that was
really well done as well.

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I really enjoyed that clip.
I hope that those of you, those

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Seinfeld fans out there enjoyed
it as well.

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Yeah, thank you, Dr. OK, so now
I'm going to hand the baton over

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to Jonathan Howard.
I'm going to encourage our team

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on stage here, hit the share
button and ping some people into

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the room.
I know we have a few here

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already.
Thank you to Austin and Billy.

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Greg, thank you for being here
bright and early this morning.

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I want to make sure a lot of
people get to take advantage of

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this, especially if you can't
make it to the Empowered

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Podcasting Conference.
And maybe this will get others

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in the North Carolina area to
get a little FOMO and want to

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come join us before it's too
late.

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Again, three days away.
So with that, let me and good

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morning to Jen Dub who just
walked into the room.

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Let me hand the baton over to
Jonathan.

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Jonathan, thank you.
I'm sure this is got to be a

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little helpful for you as well
in the sense just to get another

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practice run out of some of your
presentation and I think this

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will be great for all of us to
get a little sneak peek.

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So thank you for doing it.
Go for it, Jonathan.

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Good morning.
Well.

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Thank you very much, Mark.
Good morning, good morning.

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Hopefully you can hear me loud
and clear.

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Three days away from the
Empowered Podcasting Conference,

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which means I have exactly 3
more days to improve upon my

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presentation.
So I'm going to take advantage

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of all of that and even, you
know, throw some of it out this

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morning and see how it goes.
Hey, by the way, Jonathan, how

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are you feeling?
I'm feeling fantastic, actually

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great.
I've no stomach issues for like

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the last 3-4 days.
Awesome and puppy adoption

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moving along quite well.
Now see, I knew this because you

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had mentioned it over on on
Chatter when I joined you guys

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last week.
So you're adopting a puppy?

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I am adopting a puppy.
I'm adopting.

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Well, I'm in the process of
adopting a Husky at this point.

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So big a big puppy for me, yeah.
Awesome, so you Oh, I see.

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And you've shared a picture here
I.

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Did I shared a picture yesterday
in the in the room?

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So it happened to be my picture
when I showed up.

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And I was like, oh, I should
probably change that to me

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because everybody's going to ask
then.

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But yeah.
Well, keep us posted.

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I'm that's exciting.
I'm glad that you you're diving

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back into the dog world and
bringing another one into the

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home.
I got 1 here who's who's very

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lonely so we got to keep him
company but.

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We're.
Three days away and I've got

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this chunk of my presentation
that I'm going to talk about.

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But the overall presentation is
really learning how to be heard

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and seen.
Get your podcast heard and seen.

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But I'm going to talk today
about obsession worthy content.

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So if you want your podcast to
be one that people are

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absolutely obsessed over, these
are some things that you need to

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take into account.
So I got about 7 things.

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I know that's a lot, but we're
going to fly through some of

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them.
Some of them might need a little

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bit more explanation, but we
will.

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We'll touch on those.
And then if you guys have any

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questions at any point, feel
free to ask me.

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But if we're looking for it to
have an obsession worthy

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podcast, I'm going to tell you
the first thing that we need to

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do is we need to stop being
boring and predictable.

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Now, what do I mean by that?
I mean, you've got to break away

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from the trends, separate
yourself from the overdone best

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practices and do something in
your own way.

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Put your podcast out in a way
that's unique to you.

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Put your content out in a way
that resonates with you and your

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audience.
Stop thinking that we have to do

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what everybody else is doing
because everybody else is

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already doing that.
And that's not a way to stand

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out.
That's actually a way to blend

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in.
So when you're following all the

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trends, when you're doing all
the things, you're not going to

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get seen or heard if you're not
doing something different.

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So what is a way that you can
show up differently that

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represents your brand, that
aligns with your content, that

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talks in a way that's purely
you?

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So stop being boring, stop being
predictable.

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I know it's a rough one, but you
got to do that.

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And I love that Amanda Yellow is
here because Amanda has this

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type of content.
So you, number one, stop being

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boring and predictable.
Number one, I'm sorry if I'm

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calling some of you out.
Number two, embrace main

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character energy.
What does this mean?

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Well, nobody's going to tune
into, you know, that wallflower

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that has no discernible POV.
They're just kind of there.

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They don't really say anything
that's controversial.

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They don't have anything that's
interesting, that there's

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nothing unique about them.
They're an everyday podcaster

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who's going to talk about
entertainment and, you know,

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sports and whatever.
That's boring.

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If you don't have APOV, nobody's
going to listen to you.

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So embrace that main character
energy.

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Build up a character around
yourself, a presence around

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yourself that people will be
able to obsess over.

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Because, you know, that
wallflower with no discernible

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POV is not going to get anybody
interesting.

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But if that wallflower has, you
know, they hate the world, that

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wallflower is going to have
people that are interested

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because they've got an opinion
that's really important.

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You have to have that.
And your quirks are your

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currency.
You've got to spend it loudly.

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If you want to be seen, you've
got to spend that loudly.

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You've got your quirks, you've
got your your ticks, you've got

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the things that you do that are
just really interesting.

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You may not think they are, but
they absolutely are.

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So make sure that you build that
main character energy.

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It's OK to be the main character
on your podcast.

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It's OK to be the main character
in your content.

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You're the person that they're
tuning in for.

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So embrace that main character
energy.

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All right, This is the one that
I said I would soften for the

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show this morning.
Oh, yes, yeah.

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I'll soften it by saying, say F
off to the critics, the trolls,

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the naysayers, all the people
that are telling you how to do

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something.
You need to do it this way.

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You need to do it that way or
this isn't the right thing for

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you or whatever it is.
They have No there's, they got

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nothing in the game.
Why are you listening to them?

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Listen to your audience, your
community.

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The things that they want are
the things that you should be

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putting out there.
But the people that are hating

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on you, let them hate.
It's actually a really

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beneficial thing.
If you have haters, then

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somebody's paying attention.
You're doing something right

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00:13:13,280 --> 00:13:17,880
because those haters, they're
jealous about something.

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00:13:18,160 --> 00:13:21,720
They wish they had something.
They wish that you know you

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00:13:21,720 --> 00:13:22,760
weren't doing what you were
doing.

230
00:13:22,760 --> 00:13:24,880
They were.
So they've got no skin in the

231
00:13:24,880 --> 00:13:26,360
game.
Don't listen what they're saying

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00:13:26,640 --> 00:13:28,800
or instead.
Or they're having a bad day.

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00:13:28,800 --> 00:13:29,720
They're just.
So they're having a.

234
00:13:29,720 --> 00:13:33,320
Bad day and they really don't
mean to be an ass, but they are.

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00:13:33,880 --> 00:13:36,760
But they are exactly.
And we've all had those days.

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00:13:37,000 --> 00:13:39,480
But instead of paying attention
to those people, because I know

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00:13:40,440 --> 00:13:44,920
I'll come to you in a second,
Sid, I know that we've all spent

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00:13:44,920 --> 00:13:48,600
time like mulling over what a
troll said about us.

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00:13:49,000 --> 00:13:52,200
Instead of taking that time to
worry about what the troll has

240
00:13:52,200 --> 00:13:56,040
to say, how about take that
time, take that 15 minutes and

241
00:13:56,040 --> 00:13:58,920
speak to somebody who actually
cares, who's actually listening

242
00:13:58,920 --> 00:14:02,280
to your podcast.
Put a 15 minute appointment on

243
00:14:02,280 --> 00:14:06,720
your schedule every single week
that you share with somebody in

244
00:14:06,720 --> 00:14:10,520
your audience and let them talk
to them for 15 minutes instead

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00:14:10,520 --> 00:14:12,320
of mulling over what the troll
said.

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00:14:12,320 --> 00:14:15,360
All right, Sid.
Good morning, everybody.

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00:14:15,480 --> 00:14:17,640
John, can we go back to #1 for a
second?

248
00:14:18,000 --> 00:14:20,160
Can you give an example of
boring and predictable?

249
00:14:20,840 --> 00:14:24,400
Yeah, what I mean by boring and
predictable is just doing any of

250
00:14:24,400 --> 00:14:28,800
the podcasting trends, any of
the things that everybody else

251
00:14:28,800 --> 00:14:30,800
is doing.
If your podcast looks like

252
00:14:30,800 --> 00:14:33,000
everybody else's, it's not going
to get seen.

253
00:14:33,360 --> 00:14:39,040
So if I have a 45 minute
interview podcast, am I boring

254
00:14:39,040 --> 00:14:41,040
and predictable?
It depends.

255
00:14:41,040 --> 00:14:42,560
Are your questions boring and
predictable?

256
00:14:43,040 --> 00:14:45,400
Do you have a point of view in
there?

257
00:14:46,160 --> 00:14:48,480
I always have a point of view,
Yeah, I just have real

258
00:14:48,480 --> 00:14:50,480
conversation with people.
I don't have pre scripted

259
00:14:50,480 --> 00:14:54,360
questions and anything like that
except for Mark and Nick

260
00:14:54,880 --> 00:14:56,760
sometime average had pre
scripted questions.

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00:14:58,320 --> 00:14:59,520
Thanks.
To me, thanks to me.

262
00:14:59,640 --> 00:15:02,720
And my anxiety.
But I don't have pre scripted

263
00:15:02,720 --> 00:15:06,920
questions and I really enjoy it.
But because it's a 45 minute

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00:15:06,920 --> 00:15:09,920
interview format they're all
over the place.

265
00:15:09,920 --> 00:15:14,760
This makes me wonder, is 45
minute interview boring and

266
00:15:14,760 --> 00:15:17,920
predictable?
I think a 45 minute interview,

267
00:15:18,360 --> 00:15:20,160
we don't know if it's boring or
not.

268
00:15:20,160 --> 00:15:23,000
The length doesn't make it
boring or exciting.

269
00:15:23,000 --> 00:15:25,080
It's really the content that
you're sharing.

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00:15:25,480 --> 00:15:26,920
It's the questions that you're
asking.

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00:15:26,920 --> 00:15:29,720
To Jonathan's point, it's the
answers that you're getting from

272
00:15:29,720 --> 00:15:33,840
those questions.
And I think in the best example

273
00:15:33,840 --> 00:15:37,960
I can think of on the fly for
this question that you had, Sid,

274
00:15:38,400 --> 00:15:41,160
it's really if you're one
example would be are you

275
00:15:41,160 --> 00:15:44,840
following the exact same
formula, the same cookie cutter

276
00:15:44,840 --> 00:15:47,760
formula as far as your format
goes?

277
00:15:47,760 --> 00:15:51,240
Are you starting with music
playing?

278
00:15:51,240 --> 00:15:56,520
You give your intro, you play
some more music, you go into the

279
00:15:56,520 --> 00:15:59,040
interview, you ask your
questions, you play some music,

280
00:15:59,040 --> 00:16:01,200
at the end, you have an outro,
you're out.

281
00:16:01,640 --> 00:16:04,360
Now that in itself is a good
formula, right?

282
00:16:04,360 --> 00:16:07,480
We know it works, but it is also
very cookie cutter.

283
00:16:07,480 --> 00:16:09,920
That's how most interviews are
doing it.

284
00:16:10,200 --> 00:16:15,240
And to Jonathan's point, if you
want to stand out, then maybe

285
00:16:15,240 --> 00:16:18,040
you want to try to do something
a little different, something

286
00:16:18,040 --> 00:16:21,040
that shakes it up a little so
that when that listener who's

287
00:16:21,040 --> 00:16:25,200
probably already a podcast
listener, and chances are that

288
00:16:25,200 --> 00:16:29,680
listener is, well, now you've
just kept them on their toes a

289
00:16:29,680 --> 00:16:33,480
little bit by changing up maybe
the intro and how everyone else

290
00:16:33,480 --> 00:16:36,160
does it.
You find a way to make it your

291
00:16:36,160 --> 00:16:38,880
own.
Put a little stamp on it that

292
00:16:38,880 --> 00:16:43,920
makes it yours.
That to me is what's is is a way

293
00:16:43,920 --> 00:16:47,440
to stand out and not be quote UN
quote boring.

294
00:16:48,280 --> 00:16:51,760
And Sid, I think, you know, if
you have something that you do

295
00:16:51,760 --> 00:16:54,480
that's different that you start
off your podcast interviews with

296
00:16:54,480 --> 00:16:57,880
or something that you end
differently with or questions

297
00:16:57,880 --> 00:17:02,080
that you you wouldn't normally
hear on a business podcast, then

298
00:17:02,080 --> 00:17:03,640
you're not being boring and
predictable.

299
00:17:03,640 --> 00:17:07,800
Now, if you were to say, OK,
Stephen Bartlett does this, I'm

300
00:17:07,800 --> 00:17:11,119
going to make sure that I do
this exactly form this is what

301
00:17:11,119 --> 00:17:13,160
the formula he's using.
I'm going to do this formula

302
00:17:13,160 --> 00:17:15,160
every single time I interview
somebody.

303
00:17:15,800 --> 00:17:18,359
Then you're not putting your own
spin on it.

304
00:17:18,359 --> 00:17:20,640
You're not being unique.
You're not you're you're

305
00:17:20,640 --> 00:17:23,119
following best practices that
are, yeah, they're great because

306
00:17:23,119 --> 00:17:26,280
they're best practices, but it
doesn't let you stand out.

307
00:17:26,280 --> 00:17:28,840
It doesn't let you do what you
want to do in your podcast and

308
00:17:28,840 --> 00:17:32,040
make it your own, hopefully.
Yeah, thank you.

309
00:17:32,040 --> 00:17:33,680
That was great.
I appreciate it.

310
00:17:34,040 --> 00:17:37,800
I mean, I'm in the process of
thinking about what is season 7

311
00:17:37,800 --> 00:17:40,280
look like, What is my structure,
my show look like?

312
00:17:40,280 --> 00:17:43,400
I'm rethinking everything.
And so it's just an interesting

313
00:17:43,400 --> 00:17:45,520
question.
Like, how can I improve it?

314
00:17:45,960 --> 00:17:47,760
Am I boring and predictable?
Right.

315
00:17:47,760 --> 00:17:51,440
I mean, not that I'm saying that
I am, but, you know, it's always

316
00:17:51,440 --> 00:17:55,320
good food for thought to figure
out how to move forward and how

317
00:17:55,320 --> 00:17:59,120
to make the show better and how
to make Season 7, you know, the

318
00:17:59,120 --> 00:18:01,800
best season ever.
Absolutely.

319
00:18:02,680 --> 00:18:06,600
All right, so I'm glad you you
got that question answered and

320
00:18:06,600 --> 00:18:09,280
said if there's anything, if you
want to sit down, we'll we can

321
00:18:09,280 --> 00:18:11,360
talk about it.
We'll see I'll see you in just a

322
00:18:11,360 --> 00:18:17,240
couple days.
So #4 this one is an important

323
00:18:17,240 --> 00:18:20,480
one and a lot of people to say,
oh, my life is boring.

324
00:18:20,760 --> 00:18:22,800
I had nothing really interesting
to talk about.

325
00:18:23,320 --> 00:18:27,120
Some of my content, it'll be
boring, and that's not

326
00:18:27,120 --> 00:18:30,520
necessarily the case.
Your life is full of drama.

327
00:18:30,680 --> 00:18:32,320
You just don't know how to frame
it yet.

328
00:18:32,880 --> 00:18:35,840
You've got lots of interesting
things that you can talk about

329
00:18:36,280 --> 00:18:40,800
and you have a ton of fun
cliffhangers.

330
00:18:40,800 --> 00:18:44,800
You could even talk about your
life is engaging for people,

331
00:18:45,080 --> 00:18:49,280
your things that are happening
in your life on your podcast,

332
00:18:49,280 --> 00:18:51,800
all that.
It can be very interesting.

333
00:18:52,200 --> 00:18:58,360
So instead of creating really
boring like segments that don't

334
00:18:58,360 --> 00:19:01,440
really talk about anything, it's
kind of like hanging with Cliff.

335
00:19:02,360 --> 00:19:04,120
You know, you're just like, hey,
here we are.

336
00:19:04,120 --> 00:19:08,880
Here's what we're doing.
Use storytelling, use drama and

337
00:19:08,880 --> 00:19:14,160
use a little bit of that tension
to create more dynasty worthy

338
00:19:14,160 --> 00:19:16,720
cliffhangers.
Yes, I am really dating myself.

339
00:19:16,720 --> 00:19:20,120
If Seinfeld is dating him,
dynasty is really.

340
00:19:20,120 --> 00:19:24,440
But you want to have interesting
content and by using

341
00:19:24,440 --> 00:19:28,840
storytelling and some tension,
you can actually, your life is

342
00:19:28,840 --> 00:19:30,240
full of drama.
It really is.

343
00:19:30,280 --> 00:19:32,240
And people are interested in
what you're talking about

344
00:19:32,440 --> 00:19:36,720
because it's real.
So mix in some of that real

345
00:19:36,840 --> 00:19:40,560
content into your podcast.
Mix up in some of the real life

346
00:19:40,560 --> 00:19:44,520
things that happen that real
life drama with some

347
00:19:44,520 --> 00:19:49,520
storytelling and some, you know,
Zhujing can be interesting.

348
00:19:49,520 --> 00:19:51,800
It can also be a cliffhanger
that brings people to the next

349
00:19:51,800 --> 00:19:53,920
episode.
So keeping in mind that you can

350
00:19:53,920 --> 00:19:56,720
utilize some of this to bring
people from one episode to the

351
00:19:56,720 --> 00:20:01,680
next and really use it to engage
people because they want to.

352
00:20:02,000 --> 00:20:04,720
People want to know about you,
believe it or not, and we

353
00:20:04,720 --> 00:20:07,520
actually care about your life.
And I saw Nick had a question.

354
00:20:07,520 --> 00:20:09,040
Yeah, OK.
We'll go to Nick and Jonathan.

355
00:20:09,040 --> 00:20:13,520
By the way, Zhujing a an
official podcasting term that in

356
00:20:13,520 --> 00:20:17,000
case anybody didn't know, that
is an official term in the world

357
00:20:17,000 --> 00:20:18,320
of podcasting.
Zhujing.

358
00:20:18,840 --> 00:20:20,040
Zhujing.
Yes, it is.

359
00:20:20,040 --> 00:20:23,760
OK, let's go to Nick.
Alright everybody, I just wanted

360
00:20:23,760 --> 00:20:26,720
to add a little bit of
perspective to that because

361
00:20:27,320 --> 00:20:32,320
everyone's taste for content is
going to be different and what

362
00:20:32,320 --> 00:20:36,040
you might enjoy watching or not
enjoy watching is going to be

363
00:20:36,040 --> 00:20:37,760
completely different than
someone else's.

364
00:20:38,360 --> 00:20:42,880
And it kind of been a trap that
I've thrown myself into is like,

365
00:20:43,520 --> 00:20:45,000
well, things I'm doing are
boring.

366
00:20:45,000 --> 00:20:48,000
The things that I like to talk
about are the things I like to

367
00:20:48,000 --> 00:20:50,000
do in my free time, no one else
is going to care about.

368
00:20:50,520 --> 00:20:53,880
And that's not the case.
Like maybe you're not your own

369
00:20:53,880 --> 00:20:58,640
target audience for your show,
but everyone's got their own

370
00:20:58,640 --> 00:21:01,360
tastes.
Everyone's got their own thing

371
00:21:01,360 --> 00:21:05,000
that they're into, and you can
lean into that, even if you

372
00:21:05,000 --> 00:21:08,960
don't think that there's
something that is like your most

373
00:21:08,960 --> 00:21:14,280
outstanding moment or story or
whatever it is, that could be

374
00:21:14,280 --> 00:21:16,720
really fascinating and
interesting to someone else.

375
00:21:17,440 --> 00:21:19,000
I just wanted to add that in
there.

376
00:21:19,280 --> 00:21:21,680
That is true.
But since you called yourself

377
00:21:21,680 --> 00:21:25,720
out, I'll say, I mean, there are
times that you'll text me and

378
00:21:25,720 --> 00:21:28,480
you'll send me a note and say,
hey, look at this that I just

379
00:21:28,480 --> 00:21:32,760
did using AI as an example and
I'll look at it.

380
00:21:32,760 --> 00:21:34,920
I'll be blown away.
And I'll say, you know, you

381
00:21:34,920 --> 00:21:36,600
should make some content about
that.

382
00:21:36,600 --> 00:21:39,880
And your response is usually,
you know, I didn't even really

383
00:21:39,880 --> 00:21:41,920
think about that or, oh, that's
true.

384
00:21:41,920 --> 00:21:45,280
I could be doing that, right?
So yeah, it's sometimes it's,

385
00:21:45,280 --> 00:21:48,880
it's a matter of observing
ourselves and noticing like what

386
00:21:48,880 --> 00:21:51,720
are these things that we're
doing and that maybe we're

387
00:21:51,720 --> 00:21:56,600
enjoying behind the scenes that
we could share as part of our

388
00:21:56,600 --> 00:22:00,320
content.
You get so caught up in what

389
00:22:00,320 --> 00:22:03,320
you're doing like that exactly
what you're talking about.

390
00:22:03,320 --> 00:22:05,000
Like I'm playing with all these
AI things.

391
00:22:05,000 --> 00:22:07,400
I'm finding stuff that I think
they're interesting and I don't

392
00:22:07,400 --> 00:22:09,800
think like, oh, other people are
going to find this interesting

393
00:22:09,800 --> 00:22:11,160
as well.
So I can just.

394
00:22:11,320 --> 00:22:13,840
Keep in my own and keep doing
the the things that I'm doing

395
00:22:13,840 --> 00:22:16,280
just I find it find it
interesting without realizing,

396
00:22:16,320 --> 00:22:18,400
oh, there's other people out
there that might also.

397
00:22:18,960 --> 00:22:20,840
Right, exactly.
And that's in the world of

398
00:22:20,840 --> 00:22:25,400
podcasting content creation.
Let's say you're a therapist,

399
00:22:25,840 --> 00:22:26,880
right?
Well, what are some of the

400
00:22:26,880 --> 00:22:29,760
things that you're doing behind
the scenes that you're really

401
00:22:29,760 --> 00:22:34,280
enjoying in the world of therapy
and that you could bring into

402
00:22:34,280 --> 00:22:36,200
your content and share with your
audience?

403
00:22:36,200 --> 00:22:38,440
That it's doesn't matter what
the industry is.

404
00:22:38,440 --> 00:22:40,560
It's a matter of paying
attention to those things that

405
00:22:40,560 --> 00:22:43,840
you're doing behind the scenes,
those things that you're doing

406
00:22:43,840 --> 00:22:48,240
that you enjoy, that that you
think is just maybe every day.

407
00:22:48,240 --> 00:22:51,920
But to your audience, it's
fresh, it's new, it's something

408
00:22:52,160 --> 00:22:54,160
potentially different that
they're going to want to hear

409
00:22:54,160 --> 00:22:56,320
about.
All right, I'm going to say

410
00:22:56,440 --> 00:22:59,160
absolutely to that.
And also this is one of those

411
00:22:59,160 --> 00:23:01,000
things, and I know this isn't
part of the presentation, but

412
00:23:01,000 --> 00:23:03,520
this is one of those times when
you keep a notebook of your of

413
00:23:03,520 --> 00:23:05,280
things that people ask you as
well.

414
00:23:05,440 --> 00:23:08,520
Because the things that people
are asking you may happen in

415
00:23:08,520 --> 00:23:12,200
your everyday life may, but they
make great content because

416
00:23:12,240 --> 00:23:15,040
people want to know that answer.
And then I saw Sid throw a

417
00:23:15,040 --> 00:23:18,200
pepper.
It's a interesting topic because

418
00:23:18,640 --> 00:23:21,240
so many times we don't know what
we're saying or what we're doing

419
00:23:21,240 --> 00:23:24,360
right.
And kind of the next point about

420
00:23:24,560 --> 00:23:28,000
AI and AI is like a new
frontier.

421
00:23:28,400 --> 00:23:32,400
So you've got you think about
when the Internet came on board

422
00:23:32,400 --> 00:23:34,720
and when e-mail came on board,
that's where AI is at the

423
00:23:34,720 --> 00:23:37,360
moment.
And the other day I had a

424
00:23:37,720 --> 00:23:41,880
session with a client and we
were going over their value

425
00:23:41,880 --> 00:23:45,880
proposition and just trying to
like zone it in.

426
00:23:45,880 --> 00:23:48,920
And I was working with him
through some of the how you do

427
00:23:48,920 --> 00:23:51,920
this and how you do that.
And later I got a message from

428
00:23:51,920 --> 00:23:55,160
his boss saying, wow, he really
enjoyed that session.

429
00:23:55,160 --> 00:23:56,760
It was really powerful and thank
you.

430
00:23:57,360 --> 00:23:59,560
I thought to myself, what did I
do?

431
00:24:00,000 --> 00:24:02,480
Like, what did I do that was so
special?

432
00:24:02,480 --> 00:24:07,040
And is there content there?
And so I grabbed the transcript

433
00:24:07,040 --> 00:24:12,280
from Otter and accented in the
ChatGPT and said, this is a

434
00:24:12,280 --> 00:24:16,440
transcript from a session I had
where I was helping a client

435
00:24:17,080 --> 00:24:19,400
discover what their value
proposition was because what

436
00:24:19,400 --> 00:24:22,160
they sent me was a marketing
statement and not a true value

437
00:24:22,160 --> 00:24:26,960
proposition.
Is there a framework here that I

438
00:24:26,960 --> 00:24:29,200
could take and make repeatable
and reusable?

439
00:24:30,080 --> 00:24:34,440
And within a few seconds, it
gave me a framework and I was

440
00:24:34,440 --> 00:24:36,200
like, wow, that's really cool.
I knew there was something

441
00:24:36,200 --> 00:24:39,080
there.
And now I have a framework that

442
00:24:39,080 --> 00:24:41,120
I can use and share.
I'm going to turn it into an

443
00:24:41,120 --> 00:24:44,200
ebook and put it on my website
for people to download.

444
00:24:44,200 --> 00:24:49,040
But I say all that to say is
that what I did to Nick's point

445
00:24:50,080 --> 00:24:53,600
was figure out how to take
something that I created in the

446
00:24:53,600 --> 00:24:57,320
private setting and turn it into
framework that I can use in

447
00:24:57,320 --> 00:24:59,480
public setting.
And could I share that?

448
00:24:59,480 --> 00:25:01,720
Yeah, I could share that,
especially if I'm sharing AI

449
00:25:01,720 --> 00:25:04,560
news or AI best practices.
I mean, that's something that

450
00:25:04,920 --> 00:25:08,400
everybody wants to learn about.
What are practical ways to use

451
00:25:08,400 --> 00:25:11,080
AIAI?
And all of us who create

452
00:25:11,080 --> 00:25:14,400
content, we create a lot of
content and we don't understand

453
00:25:14,400 --> 00:25:17,560
how valuable that content is,
even if it's in a private

454
00:25:17,560 --> 00:25:20,000
one-on-one setting.
So I think it's very relevant to

455
00:25:20,000 --> 00:25:22,560
understand what you're creating
and how you can reuse it.

456
00:25:23,280 --> 00:25:24,520
I love that, Sid.
Thank you.

457
00:25:24,520 --> 00:25:27,520
Yeah, what a great example.
Thank you for sharing that.

458
00:25:28,360 --> 00:25:31,760
And yeah, I mean, those are the
things to pay attention to when

459
00:25:31,760 --> 00:25:36,440
we are doing our our work,
putting our doing our creative

460
00:25:36,440 --> 00:25:39,440
work, whatever work it is.
But yeah, pay attention to those

461
00:25:39,440 --> 00:25:41,200
things and then think about
afterwards.

462
00:25:41,200 --> 00:25:43,320
Is that something I could share
with my audience?

463
00:25:44,160 --> 00:25:47,080
Hadn't I got any feedback, I
wouldn't have thought twice

464
00:25:47,080 --> 00:25:50,360
about it, right?
I got feedback that said that

465
00:25:50,360 --> 00:25:54,000
was really great, which led me
to go, is there something here

466
00:25:54,000 --> 00:25:57,080
like what did I do and how did I
create it?

467
00:25:57,560 --> 00:25:59,400
Because I was just doing my
thing, right?

468
00:25:59,960 --> 00:26:03,800
And I didn't go in there with
that framework.

469
00:26:03,800 --> 00:26:05,480
I just went in there.
Let's review this and figure it

470
00:26:05,480 --> 00:26:07,000
out.
I was just going to say, Nick

471
00:26:07,000 --> 00:26:09,080
said in the chat.
Not even what you're doing, but

472
00:26:09,080 --> 00:26:13,320
how you're doing it as well.
And I was going to say, that's

473
00:26:13,320 --> 00:26:16,080
one of those reasons why having
that 30 minutes instead of

474
00:26:16,080 --> 00:26:18,680
paying attention to the trolls
and having that 30 minutes set

475
00:26:18,680 --> 00:26:21,680
aside to talk to your clients
every week, your people that are

476
00:26:21,680 --> 00:26:24,040
in your audience, people that
want to give you feedback.

477
00:26:24,240 --> 00:26:27,520
Having that 30 minutes will
allow you to get this feedback

478
00:26:27,520 --> 00:26:30,160
so that you know there's
something that you're doing

479
00:26:30,160 --> 00:26:32,120
that's actually resonating with
your audience.

480
00:26:32,640 --> 00:26:35,440
So put that 30 minute
appointment in the schedule, 15

481
00:26:35,440 --> 00:26:37,480
minutes.
If you can't do 30, whatever it

482
00:26:37,480 --> 00:26:39,200
is, just get some feedback from
your audience.

483
00:26:39,440 --> 00:26:43,680
So thank you for that, Sid.
All right, I'm going to go 5.

484
00:26:43,680 --> 00:26:47,200
I have 5-6 and seven.
Number 5 is repeat for

485
00:26:47,200 --> 00:26:51,400
recognition.
And this is 22 pronged 1

486
00:26:51,600 --> 00:26:55,240
leverage visual triggers, not
corporate branding to build up

487
00:26:55,240 --> 00:26:58,320
your identity.
Now, if you're doing a podcast,

488
00:26:58,480 --> 00:27:01,320
you obviously can use audio
triggers as well, but you want

489
00:27:01,320 --> 00:27:04,840
to have things that are going to
be repeated in your that is

490
00:27:04,840 --> 00:27:06,320
going to be part of your
branding.

491
00:27:06,600 --> 00:27:10,400
It's going to help instead of
just having logos and, and you

492
00:27:10,400 --> 00:27:15,120
know, hat tag lines and all
that, have some aspects of how

493
00:27:15,120 --> 00:27:18,920
you're showing up be repeated so
it becomes part of your brand.

494
00:27:19,320 --> 00:27:22,680
An example of this for me is
obviously my sequin hat, the

495
00:27:22,680 --> 00:27:25,600
blue that I use, the green that
I use, all those things that are

496
00:27:25,600 --> 00:27:27,480
triggers.
When people see it, they know

497
00:27:27,480 --> 00:27:29,640
it's me.
But the other side of this is to

498
00:27:29,640 --> 00:27:33,920
actually repeat your message.
Your message should be repeated

499
00:27:33,920 --> 00:27:35,880
because that's how you establish
your expertise.

500
00:27:36,120 --> 00:27:38,080
You want to be known for
something.

501
00:27:38,480 --> 00:27:41,200
Repeat what you want to repeat
the things that you want to be

502
00:27:41,200 --> 00:27:43,520
known for.
You don't have to create new

503
00:27:43,520 --> 00:27:46,800
content every day.
And this applies to podcast

504
00:27:46,800 --> 00:27:49,760
episodes too.
You can repurpose podcast

505
00:27:49,760 --> 00:27:53,160
episodes, podcast topics if you
want to be known for something,

506
00:27:53,720 --> 00:27:55,840
what are those things you want
to be known for and what are the

507
00:27:55,840 --> 00:27:59,120
topics that you cover underneath
those main ideas?

508
00:27:59,480 --> 00:28:02,880
You're not going to regurgitate
and put out a the same exact,

509
00:28:03,320 --> 00:28:07,880
you know, podcast every three
weeks, but you can take to put a

510
00:28:07,880 --> 00:28:11,200
different spin on the topic
every few weeks and get people

511
00:28:11,200 --> 00:28:15,040
engaged in that way.
So that is repeat for

512
00:28:15,040 --> 00:28:19,160
recognition number that was five
number six well into the

513
00:28:19,160 --> 00:28:21,960
homestretch.
Number six is the fun kind of

514
00:28:21,960 --> 00:28:26,200
FOMO.
You want to create challenges,

515
00:28:26,360 --> 00:28:30,520
Easter eggs, make it feel fun,
not frantic.

516
00:28:30,840 --> 00:28:35,080
Make it feel like you're
creating insiders, not

517
00:28:35,080 --> 00:28:38,160
spectators.
You want to have things that are

518
00:28:38,160 --> 00:28:41,200
interesting for people that are
following you.

519
00:28:41,200 --> 00:28:44,200
You want to have something
that's fun for them to engage

520
00:28:44,200 --> 00:28:46,080
with.
Because when you have that,

521
00:28:46,320 --> 00:28:49,800
whether it's you know something,
you say something, you do a

522
00:28:49,800 --> 00:28:53,520
tease that you're for your next
show, whatever it is, make it

523
00:28:53,840 --> 00:28:57,840
fun FOMO.
And obviously we know the

524
00:28:57,840 --> 00:29:03,000
example of this is Taylor Swift.
But The thing is, you can love

525
00:29:03,000 --> 00:29:05,600
Taylor Swift and follow all the
Easter eggs and be that crazy

526
00:29:05,600 --> 00:29:08,120
person.
Or you could just love Taylor

527
00:29:08,120 --> 00:29:09,520
Swift and not follow the Easter
eggs.

528
00:29:09,520 --> 00:29:11,400
But you know, people are
enjoying it and having fun.

529
00:29:11,720 --> 00:29:14,600
So it creates a culture around a
person.

530
00:29:14,600 --> 00:29:17,240
And that's what you're looking
to do with the fun kind of FOMO.

531
00:29:17,240 --> 00:29:19,280
What do you mean when you say
Taylor Swift?

532
00:29:19,800 --> 00:29:25,000
So Taylor Swift is known by her
audience for leaving little

533
00:29:25,000 --> 00:29:29,280
clues about upcoming things.
Whatever it might be.

534
00:29:29,280 --> 00:29:32,400
It might be, you know, a new
album coming out.

535
00:29:32,600 --> 00:29:36,720
It may be on Friday she released
that she's going to be doing a

536
00:29:36,720 --> 00:29:41,080
lot a movie like in theater
movie for the release of her new

537
00:29:41,080 --> 00:29:44,080
album.
And people have been picking at

538
00:29:44,080 --> 00:29:47,640
these little clues like why is
she taking a picture in a movie

539
00:29:47,640 --> 00:29:50,160
theater for in her album
information.

540
00:29:50,160 --> 00:29:53,680
Well, that's why she's doing it.
So she's leaving clues in

541
00:29:53,680 --> 00:29:56,600
advance that her audience knows
to follow.

542
00:29:57,040 --> 00:29:59,440
And it's creating that like if
you didn't see it, you're like,

543
00:29:59,440 --> 00:30:03,720
Oh my God, I missed out on this.
But it's also not necessarily

544
00:30:03,840 --> 00:30:08,320
necessary as part of the lore.
Like you could be one of those

545
00:30:08,320 --> 00:30:11,120
person that's, I think they call
it clowning over the Easter

546
00:30:11,120 --> 00:30:15,200
eggs, but you don't have to be
to still enjoy the music.

547
00:30:15,200 --> 00:30:17,920
So it creates a little bit of
lore around the brand.

548
00:30:18,640 --> 00:30:21,680
And I knew that and completely
forgot that about Taylor Swift

549
00:30:21,680 --> 00:30:23,360
just in the moment.
You sharing it.

550
00:30:23,360 --> 00:30:27,360
But yeah, I'm sure not everybody
listening to this knows some of

551
00:30:27,360 --> 00:30:30,000
Taylor Swift's little secrets
and how she does things.

552
00:30:30,000 --> 00:30:31,320
So I'm glad you clarified.
Thank.

553
00:30:31,320 --> 00:30:34,120
You four and five years in
advance.

554
00:30:34,120 --> 00:30:39,040
It's crazy, all right, The last
one, the last way to create

555
00:30:39,040 --> 00:30:42,840
obsession worthy content, things
that people are going to obsess

556
00:30:42,840 --> 00:30:48,120
over is your unpolished content
is your heart and soul of your

557
00:30:48,120 --> 00:30:52,160
brand.
People don't care necessarily

558
00:30:52,160 --> 00:30:54,480
about all the scripted perfect
things that you're putting out

559
00:30:54,480 --> 00:30:57,240
there.
So limit those because people

560
00:30:57,240 --> 00:30:59,880
don't really care about them.
What people want to see is the

561
00:30:59,880 --> 00:31:03,720
real human behind the brand, the
real human that's creating

562
00:31:03,720 --> 00:31:05,080
content.
Now, this doesn't mean that you

563
00:31:05,080 --> 00:31:08,120
just throw away all you know,
I'm, I have my story podcast.

564
00:31:08,120 --> 00:31:11,160
I'm not going to throw away all
my lessons on storytelling and

565
00:31:11,160 --> 00:31:14,280
just wing it and, you know, get
behind the scenes content and

566
00:31:14,280 --> 00:31:18,240
all that.
But I will mix in behind the

567
00:31:18,240 --> 00:31:21,880
scenes content and stories that
aren't, you know, fully

568
00:31:21,880 --> 00:31:26,200
developed and my messy desk and
all of that will make an

569
00:31:26,200 --> 00:31:30,000
appearance in my content because
that's what people actually care

570
00:31:30,000 --> 00:31:30,960
about.
They want to see.

571
00:31:30,960 --> 00:31:34,120
That's what brings them back for
more is all those things that

572
00:31:34,120 --> 00:31:36,880
you would not expect.
All those things that make you

573
00:31:36,880 --> 00:31:41,600
human is what brings people back
to see what's happening now.

574
00:31:41,600 --> 00:31:44,880
You can use this by just telling
like stories of things that went

575
00:31:44,880 --> 00:31:48,520
wrong.
My last podcast episode is about

576
00:31:49,520 --> 00:31:53,360
a presentation that I made that
was really kind of a disaster,

577
00:31:53,960 --> 00:31:56,360
but it was also a great point of
learning.

578
00:31:56,800 --> 00:32:01,840
But that episode is kind of, you
know, people are like, oh, oh,

579
00:32:01,840 --> 00:32:04,760
we can mess up.
Oh, he messes up just like I

580
00:32:04,760 --> 00:32:06,920
mess up.
That's the connection that you

581
00:32:06,920 --> 00:32:08,840
want to build with that
unscripted content.

582
00:32:09,200 --> 00:32:12,040
And people are are all over
that.

583
00:32:12,160 --> 00:32:15,000
The curated BS that, you know,
some people are putting out

584
00:32:15,000 --> 00:32:18,440
there that it's like, you know,
if you're have a morning banter

585
00:32:18,440 --> 00:32:21,680
over in your podcast and it's
all very oh, what did you do

586
00:32:21,680 --> 00:32:23,680
today?
Oh, I did this and this and

587
00:32:24,000 --> 00:32:26,040
nobody cares.
They know it's scripted.

588
00:32:26,400 --> 00:32:29,720
Give them the real stuff.
If you spill your coffee, run

589
00:32:29,720 --> 00:32:31,800
with spilling your coffee,
whatever it is.

590
00:32:32,160 --> 00:32:34,120
They want to see the real thing.
They want to see that you're a

591
00:32:34,120 --> 00:32:38,680
human and that will help you
connect and be seen because not

592
00:32:38,680 --> 00:32:41,640
everybody can do what you're
doing because you're you.

593
00:32:42,040 --> 00:32:43,560
You're the best person to be
you.

594
00:32:43,560 --> 00:32:45,600
I'm.
Going to stop you there for a

595
00:32:45,600 --> 00:32:48,520
second because the whole what
did you do thing like I totally

596
00:32:48,520 --> 00:32:51,200
connect with what you're saying.
I get that, you know, if you're

597
00:32:51,200 --> 00:32:55,760
going to just have chit chat at
the beginning of your show, that

598
00:32:55,760 --> 00:32:59,240
could cause people to leave
depending on what the chit chat

599
00:32:59,520 --> 00:33:02,040
is, right?
Because I'm saying all this

600
00:33:02,040 --> 00:33:06,240
because we do, at least I do
encourage people to share bits

601
00:33:06,240 --> 00:33:10,040
and pieces about their lives as
as comfortable as they are to

602
00:33:10,040 --> 00:33:13,360
share.
So, you know, where is the line

603
00:33:13,360 --> 00:33:16,160
there, right?
Like when it when is it just

604
00:33:16,160 --> 00:33:19,800
chit chat versus when should
they be sharing a little bit

605
00:33:19,800 --> 00:33:22,520
more about themselves personally
as the host?

606
00:33:23,160 --> 00:33:26,560
That's a great question.
And the line is where you draw

607
00:33:26,560 --> 00:33:28,840
the line for yourself.
Now, what I think is important

608
00:33:28,840 --> 00:33:32,320
is that people before they go,
and I'm doing a podcast, I'm

609
00:33:32,320 --> 00:33:35,880
going to just record a podcast.
You have to decide what aspects

610
00:33:35,880 --> 00:33:40,680
of your life and the things that
you do you're willing to share.

611
00:33:41,200 --> 00:33:43,520
And you should share those
things always.

612
00:33:43,920 --> 00:33:47,000
And the things that you're not
willing to share should be off

613
00:33:47,000 --> 00:33:50,120
limits always so that you don't
get into this like, oh, do I

614
00:33:50,120 --> 00:33:51,560
share that?
Do I not share that?

615
00:33:51,560 --> 00:33:54,360
Does it fit into, you know, one
of the categories of things you

616
00:33:54,360 --> 00:33:56,280
said you would share about your
life?

617
00:33:56,520 --> 00:33:59,400
Because we don't have to share
everything about our lives.

618
00:33:59,680 --> 00:34:01,480
We don't have to be an open
book.

619
00:34:02,000 --> 00:34:04,520
We can select certain things
that we want to share, that we

620
00:34:04,520 --> 00:34:07,200
want to talk about, that we will
always talk about in our

621
00:34:07,200 --> 00:34:09,280
content.
But then there's things that are

622
00:34:09,280 --> 00:34:11,679
off limits.
I don't talk.

623
00:34:11,800 --> 00:34:13,960
I mean, there's very few things
I don't talk about, but I really

624
00:34:13,960 --> 00:34:16,159
don't talk about my divorce.
That's something that I just

625
00:34:16,159 --> 00:34:19,400
kind of, it's off limits.
It, you know, at the time was

626
00:34:19,400 --> 00:34:21,560
very painful.
It's not something that I want

627
00:34:21,560 --> 00:34:24,280
to bring into my content.
So I just never talk about my

628
00:34:24,280 --> 00:34:26,840
divorce.
So finding the things that you

629
00:34:26,840 --> 00:34:29,520
do talk about and you don't want
to talk about, and then when

630
00:34:29,520 --> 00:34:33,320
something falls into that
category, feel free to share it

631
00:34:33,679 --> 00:34:35,360
and connect with your audience
on that topic.

632
00:34:35,920 --> 00:34:37,000
Love that.
Thank you.

633
00:34:37,880 --> 00:34:41,520
And here's what I'm going to do
is I'm going to 1st let's recap

634
00:34:41,560 --> 00:34:45,239
the seven ways.
Let's make sure I get your your

635
00:34:45,239 --> 00:34:45,600
thing.
Right.

636
00:34:45,600 --> 00:34:48,520
Yeah, it's the it's how to build
obsession worthy content.

637
00:34:48,520 --> 00:34:50,679
There it is.
So OK and here are 7 things to

638
00:34:50,679 --> 00:34:53,719
consider when doing so right.
The one was stop being

639
00:34:53,719 --> 00:34:57,440
predictable and boring. 2
Embrace your main character

640
00:34:57,440 --> 00:34:59,600
energy.
I want to talk about that too a

641
00:34:59,600 --> 00:35:04,400
little bit.
Three say 6-7 to trolls, right?

642
00:35:04,400 --> 00:35:09,280
Isn't that what we discovered?
6-7 means OK or get lost or F

643
00:35:09,280 --> 00:35:13,600
off as Jonathan wanted to say #4
use storytelling to turn your

644
00:35:13,600 --> 00:35:18,040
life into exciting episodes #5
repeat for recognition.

645
00:35:18,080 --> 00:35:23,080
I really like that one.
Number six, non-toxic, FOMO and

646
00:35:23,080 --> 00:35:27,640
#7 unpolished content is your
brand's heart and soul.

647
00:35:27,840 --> 00:35:30,400
And #8 never say 6-7.
Never.

648
00:35:30,640 --> 00:35:33,000
Oh, OK, sorry Alex.
I'll I'll keep that up.

649
00:35:33,000 --> 00:35:35,320
Let me make that note.
OK, Thank you.

650
00:35:35,320 --> 00:35:38,680
I was very proud to say 6-7.
I felt like I was using it in

651
00:35:38,680 --> 00:35:41,200
context and everything.
Why when it?

652
00:35:41,720 --> 00:35:43,600
Comes to the six seven thing.
What is that?

653
00:35:43,680 --> 00:35:46,640
You said it wrong and it's just
annoying.

654
00:35:46,680 --> 00:35:50,120
Did anyone see the the viral
clip of the kids that I feel

655
00:35:50,120 --> 00:35:52,520
like it was at Chick-fil-A or
something, Or maybe it was Five

656
00:35:52,520 --> 00:35:55,960
guys and they had the video
running because they were

657
00:35:55,960 --> 00:35:58,800
waiting for the server or the,
you know, person behind the

658
00:35:58,800 --> 00:36:03,440
counter to say number 67, your
order is ready and they say it

659
00:36:03,440 --> 00:36:07,120
and the crowd goes completely
bonkers.

660
00:36:07,280 --> 00:36:10,560
Just crazy.
So excited that the server said

661
00:36:10,560 --> 00:36:12,440
it.
It was because they said order

662
00:36:12,440 --> 00:36:14,600
66.
It really had nothing to do with

663
00:36:15,080 --> 00:36:16,960
6/7.
No, it did.

664
00:36:16,960 --> 00:36:19,520
It really did.
They said 6-7 and then the crowd

665
00:36:19,520 --> 00:36:21,880
went crazy.
OK, let's talk a little bit

666
00:36:21,880 --> 00:36:26,240
about that FOMO for a second.
The fun FOMO, the non-toxic

667
00:36:26,240 --> 00:36:29,240
FOMO.
And 1st, you know the Empowered

668
00:36:29,240 --> 00:36:32,680
Podcasting Conference is an
example of creating fun FOMO,

669
00:36:32,920 --> 00:36:34,400
right?
We've been talking about it,

670
00:36:34,400 --> 00:36:37,800
we've been counting it down the
last 10 days or so.

671
00:36:38,680 --> 00:36:41,160
We've been talking about it all
year long.

672
00:36:41,240 --> 00:36:45,000
And it doesn't have to be a full
scale convention either.

673
00:36:45,080 --> 00:36:48,120
Let me be clear, right?
This could be a meet up, whether

674
00:36:48,120 --> 00:36:53,000
it's online or in person, but
you know, creating some sort of

675
00:36:53,000 --> 00:36:58,320
event that your audience will
attend, but obviously not

676
00:36:58,320 --> 00:37:02,360
everyone will be able to.
But that creates the fun FOMO.

677
00:37:02,680 --> 00:37:04,640
And then what did I write here?
We wrote another note.

678
00:37:04,640 --> 00:37:08,760
This is why we encourage people
to shout out their listeners by

679
00:37:08,760 --> 00:37:12,040
name.
If I start shouting out people

680
00:37:12,040 --> 00:37:16,320
from our audience, people from
our community, maybe even

681
00:37:16,320 --> 00:37:19,440
sharing a piece of a
conversation that I had with

682
00:37:19,440 --> 00:37:22,560
them or just the fact that I had
a conversation with them.

683
00:37:23,080 --> 00:37:27,160
Calling out your audience in
those sort of ways creates that

684
00:37:27,160 --> 00:37:29,280
fun FOMO.
People will want to hear their

685
00:37:29,280 --> 00:37:33,200
name spoken on your show if
you're doing that for others.

686
00:37:33,920 --> 00:37:36,560
I can tell you this, at least
from my own experience, that's

687
00:37:36,560 --> 00:37:39,040
always been a thing.
I've, oh, in 20 years of

688
00:37:39,040 --> 00:37:41,280
podcasting, that's always been a
thing.

689
00:37:42,120 --> 00:37:44,200
Yeah.
And the other thing is just

690
00:37:44,200 --> 00:37:48,200
giving your audience a name, a
fun name, whatever it may be,

691
00:37:48,480 --> 00:37:52,280
that gives them a sense of
belonging, which creates that

692
00:37:52,280 --> 00:37:57,160
insider feel.
So even just that can be one way

693
00:37:57,160 --> 00:38:01,040
of creating a fun kind of FOMO.
100%, Yep.

694
00:38:01,120 --> 00:38:05,720
And does anyone have some
questions other than me for

695
00:38:05,800 --> 00:38:08,000
Jonathan?
Good morning, Amanda.

696
00:38:08,480 --> 00:38:10,840
Good morning.
I don't really have a question.

697
00:38:10,840 --> 00:38:13,800
I just kind of have something to
add to the conversation what we

698
00:38:13,800 --> 00:38:16,400
were just talking about, about
the FOMO.

699
00:38:16,840 --> 00:38:20,800
So I created a hotline where
people can call in and it can be

700
00:38:20,800 --> 00:38:25,240
a story, it can be a rant, it
can be a question, it can be if

701
00:38:25,240 --> 00:38:28,200
you're upset with something that
I previously talked about and

702
00:38:28,200 --> 00:38:31,360
you want to tell me to go, you
know where, feel free.

703
00:38:31,400 --> 00:38:35,040
Be a part of the conversation.
I mean, you become my content.

704
00:38:35,080 --> 00:38:39,520
I do let you know that.
But on the same token, it gives

705
00:38:39,520 --> 00:38:42,120
people that incentive to feel
like a real part of the

706
00:38:42,120 --> 00:38:44,640
conversation in the community,
which I love.

707
00:38:45,040 --> 00:38:48,520
So I just started doing that and
somebody called in a hilarious

708
00:38:48,520 --> 00:38:52,240
story that I had on my podcast
last week that ended up being,

709
00:38:52,240 --> 00:38:56,640
you know, just hysterical.
So once you teach people and

710
00:38:56,640 --> 00:38:59,520
show people the type of content
like you want them to call in

711
00:38:59,520 --> 00:39:02,880
with they the calls are now like
rolling in.

712
00:39:02,880 --> 00:39:06,920
So I'm in really enjoying that
because a lot of my episodes are

713
00:39:06,920 --> 00:39:10,120
solo and it gets boring talking
to myself, right.

714
00:39:10,120 --> 00:39:13,040
So I love being able to have my
community call in and have that

715
00:39:13,040 --> 00:39:15,600
dialogue back and forth.
And then another thing we

716
00:39:15,600 --> 00:39:19,400
mentioned earlier on when, when
City asked this question about

717
00:39:19,400 --> 00:39:23,760
just being boring, when you have
guest episodes, you kind of have

718
00:39:23,760 --> 00:39:27,160
to do your due diligence and do
your homework.

719
00:39:27,440 --> 00:39:30,640
For me, you know, a lot of mine
are solo, but things I like to

720
00:39:30,640 --> 00:39:34,920
touch on are maybe against the
green or OK, what's the opinion

721
00:39:34,920 --> 00:39:36,720
that everybody's been giving on
this?

722
00:39:37,000 --> 00:39:40,000
Let me see if there's something
that I can align with that's a

723
00:39:40,000 --> 00:39:42,880
little bit against the green or
different perspective.

724
00:39:43,200 --> 00:39:46,720
So like having a guest as well,
you have to do your homework and

725
00:39:46,720 --> 00:39:50,560
look and see like what questions
are is this person asked a lot?

726
00:39:50,920 --> 00:39:53,720
You know, some people like
showing up and having a script

727
00:39:53,720 --> 00:39:56,080
and having like, OK, I know I'm
going to be asked this, this,

728
00:39:56,080 --> 00:39:59,280
this, this and this.
But I'd like to look at it as

729
00:39:59,280 --> 00:40:03,600
like, what is my listeners or my
viewers going to enjoy the most?

730
00:40:03,600 --> 00:40:07,240
And if they follow this person,
they may have already heard, you

731
00:40:07,240 --> 00:40:09,000
know, the same questions over
and over.

732
00:40:09,000 --> 00:40:11,480
So what can I give them that is
different?

733
00:40:12,080 --> 00:40:15,400
That they haven't heard so that
they can get that new and fresh

734
00:40:15,400 --> 00:40:18,240
content from this guest that I'm
having on my show.

735
00:40:18,400 --> 00:40:19,920
So that's why I want to add to
the conversation.

736
00:40:20,040 --> 00:40:21,520
Thank you.
Lots of Nuggets there.

737
00:40:21,520 --> 00:40:23,840
Thank you, Amanda.
And 1st, I'm going to ask you,

738
00:40:23,840 --> 00:40:25,920
what are you using?
Can you remind us what, what do

739
00:40:25,920 --> 00:40:28,640
you use to that allows your
audience to call in?

740
00:40:28,640 --> 00:40:31,880
Because I know there are some
podcasters out there that hear

741
00:40:31,880 --> 00:40:34,320
that and they think, well, how,
how the heck does that work?

742
00:40:35,080 --> 00:40:40,080
Yeah, Google Voice, it is FREA.
If it's free, it's for me.

743
00:40:40,080 --> 00:40:43,600
So yeah, Google Voice.
And I even got a Philadelphia

744
00:40:43,600 --> 00:40:48,520
area code, which I loved.
You could pick your number and

745
00:40:49,160 --> 00:40:52,160
have people calling for free.
Yeah, that's a great one.

746
00:40:52,160 --> 00:40:55,480
I I know speak pipe is another
one, but yeah, free, you can't

747
00:40:55,480 --> 00:40:58,800
really beat it.
And I I use Google Voice for my

748
00:40:58,800 --> 00:41:01,520
business phone number and it
works great.

749
00:41:01,520 --> 00:41:03,760
So yeah, I would absolutely
recommend that.

750
00:41:03,960 --> 00:41:06,320
And Amanda, I have a question
for you.

751
00:41:06,640 --> 00:41:11,160
Do you ever now Pam is your big
character?

752
00:41:11,160 --> 00:41:14,000
I know it's doing really well
over on Instagram.

753
00:41:14,000 --> 00:41:17,560
It I shouldn't call Pam an it
the content is what I meant is

754
00:41:17,560 --> 00:41:21,640
doing really well.
And Pam being the Philly mom

755
00:41:21,760 --> 00:41:24,800
character.
Do you ever, have you ever

756
00:41:24,800 --> 00:41:29,200
thought about doing a segment
where people call in to Pam

757
00:41:29,200 --> 00:41:33,840
specifically and she gives
advice or responds to the the

758
00:41:33,840 --> 00:41:36,600
voicemail?
I did think of that.

759
00:41:36,600 --> 00:41:40,640
I, I'm throwing around ideas for
Pam and how we can collaborate

760
00:41:40,640 --> 00:41:47,360
her into the into the podcast.
I did set up a Cameo account, so

761
00:41:47,360 --> 00:41:50,960
I have to start marketing that.
And I think that might be the

762
00:41:50,960 --> 00:41:54,960
missing piece there for her
because I've gotten a lot of

763
00:41:54,960 --> 00:41:58,800
requests to have her attend
parties and upcoming Halloween

764
00:41:58,800 --> 00:42:01,280
events and birthdays and girls
nights out.

765
00:42:01,280 --> 00:42:04,800
So, you know, I thought, let me
set up a Cameo account and see

766
00:42:04,800 --> 00:42:06,720
where this goes.
So I think that might be the

767
00:42:06,720 --> 00:42:10,560
avenue that I may take for that.
You know, it just reminded me it

768
00:42:10,560 --> 00:42:17,200
it's like your Pam character is
the younger Philly mom version

769
00:42:17,200 --> 00:42:20,160
of Mama from Mama's family.
Anyone remember that show?

770
00:42:20,760 --> 00:42:24,160
Yes.
That's kind of what it reminds

771
00:42:24,160 --> 00:42:26,480
me of.
I was raised by my grandparents

772
00:42:26,480 --> 00:42:30,040
essentially, so I have a lot of
older generational influences

773
00:42:30,040 --> 00:42:31,600
and she may or may not be one of
them.

774
00:42:32,640 --> 00:42:33,720
I love it.
OK, cool.

775
00:42:34,000 --> 00:42:36,360
Now, Jonathan, I think you
wanted to respond to Amanda

776
00:42:36,360 --> 00:42:38,040
before we get to some of the
others.

777
00:42:38,720 --> 00:42:40,360
Really simple.
I think one of the things that

778
00:42:40,360 --> 00:42:43,120
Amanda does really well is she
actually takes, she has kind of

779
00:42:43,120 --> 00:42:46,640
an extension of her podcast that
she does on the other app and

780
00:42:46,640 --> 00:42:49,480
she holds really great rooms
about the topics that she's

781
00:42:49,480 --> 00:42:51,920
thinking about or has covered in
her podcast.

782
00:42:52,200 --> 00:42:55,560
So that's a way to get some
ideas and some feedback from,

783
00:42:55,840 --> 00:42:58,760
you know, actual people about
topics that are important.

784
00:42:58,760 --> 00:43:03,840
So trying to make some of that
into your podcast as a process

785
00:43:04,120 --> 00:43:07,080
will help you be less boring and
predictable.

786
00:43:07,920 --> 00:43:09,560
Awesome.
Go ahead, Dr. Good morning.

787
00:43:10,160 --> 00:43:13,240
Hey, good morning, great
presentation, Jonathan.

788
00:43:13,240 --> 00:43:17,360
So I want to know about mistakes
because you were talking about

789
00:43:17,800 --> 00:43:22,040
mistakes can be a great
learning, you know, vessel.

790
00:43:22,320 --> 00:43:26,240
So what is the biggest mistakes
that you see podcasters make

791
00:43:26,240 --> 00:43:29,960
when it when they just assume
this content is great, it's good

792
00:43:29,960 --> 00:43:33,160
enough.
I think one of the mistakes that

793
00:43:33,160 --> 00:43:36,360
podcasters make, and this is
it's kind of ties into what we

794
00:43:36,360 --> 00:43:41,240
talked about last week, is they
think that just because it's

795
00:43:41,240 --> 00:43:44,480
being done that way, that's the
way it needs to be done.

796
00:43:45,000 --> 00:43:48,320
They follow the formulas and the
best practices and all those

797
00:43:48,320 --> 00:43:52,240
things because, OK, everybody
else is doing that.

798
00:43:52,240 --> 00:43:54,160
So this is how I have to set up
my podcast.

799
00:43:54,920 --> 00:43:57,280
And that's not how you have to
set up your podcast.

800
00:43:57,280 --> 00:44:00,480
You can do whatever you want.
You can do it completely

801
00:44:00,480 --> 00:44:03,080
opposite.
Now, does the content have to be

802
00:44:03,080 --> 00:44:05,920
good?
Yeah, but it has to be you.

803
00:44:05,920 --> 00:44:07,800
It has to be something that's
going to engage people.

804
00:44:07,800 --> 00:44:10,200
But you don't have to do
specific.

805
00:44:10,360 --> 00:44:13,960
First I do my music, then I do
my intro, then I do this, then I

806
00:44:13,960 --> 00:44:15,920
do that.
That's not how you have to

807
00:44:16,040 --> 00:44:18,080
assemble your podcast.
So I think one of the biggest

808
00:44:18,080 --> 00:44:21,160
mistakes people make is they
just assume that it has to be a

809
00:44:21,160 --> 00:44:25,080
certain way and it doesn't.
I love that.

810
00:44:25,160 --> 00:44:27,040
Thank you.
Jonathan and Alex, did you want

811
00:44:27,040 --> 00:44:29,560
to chime in?
Just check out other podcasts

812
00:44:29,560 --> 00:44:34,320
and and YouTube channels because
we're kind of in our own world

813
00:44:34,320 --> 00:44:37,680
here.
If you just kind of stay within

814
00:44:37,960 --> 00:44:41,000
that one segment of the
podcasting world, there's a lot,

815
00:44:41,000 --> 00:44:45,000
I mean, every topic under the
sun is doing so many different

816
00:44:45,000 --> 00:44:47,000
things.
And I think that's where you can

817
00:44:47,000 --> 00:44:50,080
probably get a lot of your
creativity is by seeing what

818
00:44:50,080 --> 00:44:53,440
other people are doing and kind
of adapting it to what you do.

819
00:44:53,600 --> 00:44:58,600
And I'm not saying be them, but
at the same time just get ideas.

820
00:44:59,000 --> 00:45:02,080
And I'm going to go the other
way with being boring, so to

821
00:45:02,080 --> 00:45:04,440
speak.
Yes, you don't want to be too

822
00:45:04,440 --> 00:45:08,480
traditional, you want to be
edgy, but sometimes you as the

823
00:45:08,480 --> 00:45:11,960
host is what people want to
listen to and that's what they

824
00:45:11,960 --> 00:45:15,160
come for.
So if you have a quote UN quote

825
00:45:15,160 --> 00:45:19,160
boring format, I mean, maybe we
can, maybe Jonathan thinks I'm

826
00:45:19,160 --> 00:45:23,920
wrong, but if you have a boring
format, but it works, you know,

827
00:45:23,920 --> 00:45:27,360
I look at what Sid does.
The reason why people listen is

828
00:45:27,360 --> 00:45:30,480
because you ask awesome
questions, they listen to you.

829
00:45:30,920 --> 00:45:33,120
And I think that that's the
thing that people left.

830
00:45:33,280 --> 00:45:35,680
Sometimes you don't have to fix
it, sometimes you do.

831
00:45:35,720 --> 00:45:38,720
That was my point.
Alex, just quickly, the whole

832
00:45:38,720 --> 00:45:42,520
idea here is for you to embrace
all the things that you do that

833
00:45:42,520 --> 00:45:46,120
you do well, that you do
differently than others that you

834
00:45:46,120 --> 00:45:49,600
are actually doing because what
we want to see you.

835
00:45:50,240 --> 00:45:53,320
And that's why I tell people not
to follow everything, all the

836
00:45:53,320 --> 00:45:54,840
other podcasts.
That's why I tell people, you

837
00:45:54,840 --> 00:45:57,280
know, say, hey, you've over
consumed.

838
00:45:57,360 --> 00:46:00,320
It's time for you to create
because people over consume and

839
00:46:00,320 --> 00:46:02,720
they try to make themselves
somebody that they're not.

840
00:46:03,000 --> 00:46:05,800
And that's where they get lost,
when they're creating this whole

841
00:46:05,840 --> 00:46:09,920
persona that isn't them, that
doesn't represent them, and

842
00:46:09,920 --> 00:46:11,960
they're creating this podcast
that doesn't represent them.

843
00:46:11,960 --> 00:46:14,680
That's where they get lost.
And I just want to throw an

844
00:46:14,680 --> 00:46:18,480
asterisk to all this.
In my opinion, it's OK to work

845
00:46:18,480 --> 00:46:22,440
from a formula initially if
that's if that's what it takes

846
00:46:22,440 --> 00:46:25,840
to get your podcast going and
that's what you feel comfortable

847
00:46:25,840 --> 00:46:28,520
doing.
To get started, by all means

848
00:46:28,520 --> 00:46:31,200
follow the formulas.
But if something doesn't feel

849
00:46:31,200 --> 00:46:35,280
right to you or you're called to
do something different than the

850
00:46:35,280 --> 00:46:37,600
formula, I encourage you to try
it.

851
00:46:37,960 --> 00:46:41,240
So maybe your first handful of
episodes is following the exact

852
00:46:41,240 --> 00:46:42,240
formula.
Awesome.

853
00:46:42,400 --> 00:46:44,320
Congratulations, you launched a
podcast.

854
00:46:44,960 --> 00:46:48,760
And as you go, if there's
something that you want to try

855
00:46:48,760 --> 00:46:51,560
or something that you're doing
that just doesn't feel right to

856
00:46:51,560 --> 00:46:53,320
you, then try something
different.

857
00:46:54,000 --> 00:46:56,040
It's a good thing you said that
because I just cancelled my

858
00:46:56,040 --> 00:47:00,480
sequence order for Empower
Podcast, all the sequence that I

859
00:47:00,480 --> 00:47:02,720
was going to wear, and I just
decided not to do it.

860
00:47:02,720 --> 00:47:07,600
But I just wanted to be myself.
My my my sequence I.

861
00:47:07,800 --> 00:47:09,920
Was going to say Jonathan, you
could pull from your closet if

862
00:47:09,920 --> 00:47:11,120
he needed to borrow any.
Yeah.

863
00:47:11,600 --> 00:47:13,200
Yeah, I'm good.
Yes.

864
00:47:13,200 --> 00:47:16,720
And I just wanted to say
quickly, this is just my way of

865
00:47:16,720 --> 00:47:19,960
doing things, and if it doesn't
resonate with you, that's fine.

866
00:47:20,480 --> 00:47:22,160
Then I'm not your person and
that's cool.

867
00:47:22,400 --> 00:47:25,240
Obviously, if you think I'm
completely wrong, there's a lot

868
00:47:25,240 --> 00:47:26,720
of people out there that do, so
it's fine.

869
00:47:26,880 --> 00:47:29,320
Go go with them.
All right, let's check in with

870
00:47:29,320 --> 00:47:30,840
Sid.
Sid, you have something.

871
00:47:30,840 --> 00:47:34,520
Go for it.
So I'm going to echo what Amanda

872
00:47:35,040 --> 00:47:38,040
you always said first, which is
Jonathan, great content.

873
00:47:38,560 --> 00:47:40,680
Thank you for sharing.
Always something to think about,

874
00:47:40,680 --> 00:47:44,840
whether or not you try to
incorporate every aspect of the

875
00:47:44,840 --> 00:47:46,400
seven.
But I mean, it's something to

876
00:47:46,400 --> 00:47:49,440
think about and I appreciate you
sharing your perspective.

877
00:47:49,440 --> 00:47:53,120
Always, right.
And there's something that Alex

878
00:47:53,120 --> 00:47:55,760
said.
I mean, I'm a, I'm a regular

879
00:47:55,760 --> 00:48:00,000
consumer of podcast and I have
my regular playlist that I

880
00:48:00,000 --> 00:48:02,600
listen to everyday.
I probably listen to three or

881
00:48:02,600 --> 00:48:05,480
four different podcasts each
day.

882
00:48:05,480 --> 00:48:10,440
And I also have, because I'm in
this mode of how can I improve?

883
00:48:11,240 --> 00:48:16,760
I have a calendar block on my
calendar to listen to research

884
00:48:16,760 --> 00:48:19,760
shows, type in a topic that I'm
interested in.

885
00:48:20,320 --> 00:48:21,640
I just want to see what they're
doing.

886
00:48:21,800 --> 00:48:23,400
Like I'm that's my research
time.

887
00:48:23,400 --> 00:48:25,760
Like my not necessarily
interested in following the

888
00:48:25,760 --> 00:48:27,000
show.
If it's really good, I might

889
00:48:27,000 --> 00:48:31,920
follow it, but I'm doing my own
research just to figure out what

890
00:48:31,920 --> 00:48:35,600
I want to do next.
So I think it's OK to research

891
00:48:36,240 --> 00:48:40,040
and to look for best practices
and then do them your way.

892
00:48:40,240 --> 00:48:43,400
Right?
And the third thing to what

893
00:48:43,400 --> 00:48:50,920
Jonathan said and #7 is how I
show up on my podcast is the

894
00:48:50,920 --> 00:48:53,440
real Sid.
And it's the same person you're

895
00:48:53,440 --> 00:48:55,640
going to get if you schedule a
virtual coffee with me.

896
00:48:56,240 --> 00:48:58,480
It's the same person you're
going to get if you run into me

897
00:48:58,480 --> 00:49:01,440
in a hallway.
Same person you're going to get

898
00:49:01,880 --> 00:49:03,400
if you meet me for coffee
somewhere.

899
00:49:03,840 --> 00:49:06,040
Because it's just too damn hard
to be somebody else.

900
00:49:06,720 --> 00:49:11,600
And it's just too hard to put on
a persona for the podcast and

901
00:49:11,600 --> 00:49:14,160
then be normal when you're
having coffee.

902
00:49:14,160 --> 00:49:18,720
So the person you get, you're
going to get every time that you

903
00:49:18,720 --> 00:49:20,680
engage with me.
And I think that's part of my

904
00:49:20,680 --> 00:49:23,520
brand is that authenticity.
I don't really care for that

905
00:49:23,520 --> 00:49:25,480
word very much.
I think it's way over used.

906
00:49:25,480 --> 00:49:27,520
But you're going to get the real
Sid.

907
00:49:28,040 --> 00:49:31,560
Whether you like my opinions or
not, I do take positions on

908
00:49:31,560 --> 00:49:33,000
things and I say this in my
show.

909
00:49:33,680 --> 00:49:37,760
If I share a thought or an idea
and whether you disagree with me

910
00:49:37,760 --> 00:49:42,080
or not, but it made you stop.
It made you think and it made

911
00:49:42,080 --> 00:49:44,240
you go and do something in your
business that moved your

912
00:49:44,240 --> 00:49:46,880
business forward.
Then I'm doing my job as a

913
00:49:46,880 --> 00:49:48,400
podcaster.
You don't have to agree with me,

914
00:49:48,760 --> 00:49:51,680
but at least listen to my side
of the conversation and let's

915
00:49:51,680 --> 00:49:53,280
figure out together how to grow
your business.

916
00:49:53,280 --> 00:49:55,160
It's just too hard not to be
neat.

917
00:49:56,320 --> 00:49:59,240
Yeah, be yourself.
Everyone else has taken one of

918
00:49:59,240 --> 00:50:03,080
my favorite quotes.
And Sid, that thing that you

919
00:50:03,080 --> 00:50:05,760
just mentioned, the thing that
you look at something

920
00:50:05,760 --> 00:50:09,200
differently and share your
opinion on that is that part of

921
00:50:09,200 --> 00:50:11,280
every single episode.
It is not.

922
00:50:11,600 --> 00:50:15,840
It's only when it relevant to
the conversation, right?

923
00:50:15,840 --> 00:50:18,320
So depending on who I'm talking
to, like yesterday I had an an

924
00:50:18,320 --> 00:50:22,680
amazing interview with the
business owner and as part of my

925
00:50:22,680 --> 00:50:26,400
CEO chat series and she reminded
me how much I love podcasting.

926
00:50:26,400 --> 00:50:29,640
But there was nothing in that
conversation yesterday for me to

927
00:50:29,640 --> 00:50:32,200
take an opinion on or position
on.

928
00:50:32,880 --> 00:50:35,400
And but the one before it, yeah,
there was.

929
00:50:35,400 --> 00:50:38,760
So it just, I mean, I just
depends on the conversation, how

930
00:50:38,760 --> 00:50:41,560
the conversation goes.
So no, it is not part of every

931
00:50:41,560 --> 00:50:45,120
show, only when it's relevant.
Well, maybe even a Sid take away

932
00:50:45,120 --> 00:50:48,440
every show or something along
those lines that people can bite

933
00:50:48,440 --> 00:50:52,320
into and and it, it becomes
warm, like part of the format

934
00:50:52,320 --> 00:50:54,200
that you're using that's unique
to you.

935
00:50:54,880 --> 00:50:56,640
Like the hot take?
Like Sid's hot take?

936
00:50:56,640 --> 00:50:59,640
Yep, that's really interesting.
One of my favorite shows does

937
00:51:00,200 --> 00:51:03,720
there shows launches on
Thursday, but on Monday he does

938
00:51:03,720 --> 00:51:07,160
three more questions where he
has his assistant ask him three

939
00:51:07,160 --> 00:51:12,000
questions from the show earlier
in the week and he responds

940
00:51:12,360 --> 00:51:15,440
basically establishing his
leadership, his thought

941
00:51:15,440 --> 00:51:18,480
leadership, his authority, he's
responding to the question she's

942
00:51:18,480 --> 00:51:21,200
asking.
So I mean, that's another really

943
00:51:21,200 --> 00:51:23,560
great perspective of like do hot
take.

944
00:51:23,920 --> 00:51:26,880
Well, yeah, actually, it's a
great way again to do something

945
00:51:26,880 --> 00:51:28,440
a little different than the
norm.

946
00:51:28,440 --> 00:51:30,760
Sure.
He puts out his sounds like

947
00:51:30,800 --> 00:51:35,080
interview podcast weekly and
then that follow up show is

948
00:51:35,080 --> 00:51:38,360
really what helps him stand out,
in my opinion, based on what

949
00:51:38,360 --> 00:51:42,280
you're sharing anyway.
Yeah, he's now digging deeper.

950
00:51:42,280 --> 00:51:45,960
He's establishing more of his
authority from that

951
00:51:45,960 --> 00:51:48,560
conversation.
So he put that guest in the

952
00:51:48,560 --> 00:51:53,160
spotlight and then he takes time
of of his own to put himself in

953
00:51:53,160 --> 00:51:55,040
the spotlight talking about
those same things.

954
00:51:55,040 --> 00:51:59,840
I think that's really valuable
and I'm curious if anybody here

955
00:51:59,840 --> 00:52:05,720
comes close to Sid on listening
to three to four podcasts a day,

956
00:52:06,240 --> 00:52:10,320
does Sid win that title as the
most the biggest podcast?

957
00:52:10,320 --> 00:52:14,040
Listener, it's not really, it's
not really a prize to celebrate,

958
00:52:14,120 --> 00:52:15,960
by the way.
So let's be clear.

959
00:52:16,080 --> 00:52:18,360
Because there is such a thing as
over contenting.

960
00:52:18,800 --> 00:52:21,640
So yeah.
Yeah, I think though you take

961
00:52:21,640 --> 00:52:24,560
the cake, good, bad,
indifferent.

962
00:52:24,560 --> 00:52:28,000
You definitely I think are the
leader here as far as most

963
00:52:28,000 --> 00:52:30,920
podcasts listen to in a week on
average.

964
00:52:31,240 --> 00:52:34,560
All right, listen, Jonathan, I
will also echo what everybody's

965
00:52:34,560 --> 00:52:35,840
saying.
Great job.

966
00:52:35,840 --> 00:52:39,560
I am really curious and
interested to hear the whole

967
00:52:39,560 --> 00:52:42,400
workshop.
Thank you for for digging into

968
00:52:42,400 --> 00:52:45,040
part of it here.
I'm glad that we were able to

969
00:52:45,040 --> 00:52:50,680
provide you with a practice
ground for the big talk, the big

970
00:52:50,680 --> 00:52:53,360
workshop coming up in just three
days.

971
00:52:53,360 --> 00:52:55,960
Thank you Jonathan, job well
done.

972
00:52:56,160 --> 00:52:59,440
I see you getting some applause
from the audience and your

973
00:52:59,440 --> 00:53:03,080
fellow Co hosts alike.
So kudos to you, Sir, and thank

974
00:53:03,080 --> 00:53:06,720
you for for for taking the lead
for most of this conversation

975
00:53:06,720 --> 00:53:09,440
today.
We're back tomorrow doing all

976
00:53:09,440 --> 00:53:11,960
the headlines around the world
of podcasting and content

977
00:53:11,960 --> 00:53:15,080
creation.
Join us at 7:00 AM Eastern live

978
00:53:15,080 --> 00:53:19,080
here on Clubhouse or live on
YouTube as well if whatever

979
00:53:19,080 --> 00:53:21,720
floats your boat.
And if neither float your boat,

980
00:53:21,720 --> 00:53:24,640
you can always catch the podcast
just a few hours later.

981
00:53:24,800 --> 00:53:29,240
So until tomorrow, make it a
great day everybody take care.