381 - Is Gary Vee Right About Podcasting’s Future?

0:04 Good morning podcasting Morning Chat. Today is Friday, October 3rd, 2025, and today Gary Vee drops a bold prediction about the future of podcasting. And we're breaking it down, debating what it means for creators, Co hosts, and also what it means for the next five years. So if you're listening live on Clubhouse, hit the share button on the left hand side of the screen and share it. However, Clubhouse lets you. And if you're listening via podcast or YouTube, please share this with a fellow podcaster. And now give me about 30 seconds and we'll get things rolling. Thanks for being here.

1:20 Good morning again, podcasting, Morning Chat. Thank you so much for being here. I am your host, Mark Ronick, and on stage currently with me we have Dr. Faye, who I know is having some trouble with her audio. We'll talk about that in a second. Nick Naul back, Sid Meadows and Alex Baelish. I have a couple of housekeeping things I wanted to share with you first. Oh, if you remember a few months ago maybe, I was sharing about my cousin Dave, who is the host of the indie podcast Dopey and Dopey, like I said, definitely an indie podcast. It started probably, I think he said somewhere around 6-7 years ago. And it's really a podcast about addiction recovery. And some of it's entertaining.

2:10 They they'll go back and reminisce with their guests or the host himself. Dave will reminisce, to put it lightly, and talk about the crazy stuff that they did when they were addicted to drugs, alcohol, etcetera. But it's become way more than that now. It's really become a resource, a home for people who have recovered or are, I guess are in recovery. And he was covered in Rolling Stone. Rolling Stone magazine did an article on Dave and Dopey. So I just wanted to call it out. And if you want to hear more, when we talked about them, it was when Instagram shut down their site because they thought Instagram thought it was inappropriate and they were promoting drugs and alcohol.

2:58 We asked everyone to rally behind them and help fight the the wrongful removal. And a day later they ended up getting back. And I joke because I don't know really if we had a lot to do with that. But nonetheless, we did support a fellow indie podcaster and he is just killing it. Rolling Stone magazine covering his podcast. He remains independent. He doesn't have, he's not under any big umbrella, not a wandering or Spotify or anything like that. He's doing it all on his own. And I just remember him coming to me with like, let's say probably after their first year, asking me for help, asking me for guidance.

3:39 And man, has he, has he skyrocketed since then. It's a cool story and it's motivating for me as an independent podcaster. And I hope for you too, that any, any of us can do this. It's just a matter of persistence, consistency, and passion. And Dave has all of those. So check out that article. We'll put that in the show notes as well. And let's see. Also wanted to share with you, I will be on Chatter at 8:00 AM Eastern Time. Chatter, I will be joining every Friday morning. And yes, I am crazy every Friday morning, 8:00 AM Eastern Time on the new Chatter social app. You can get that on any of the major podcast app platforms, iOS, Android, etcetera.

4:27 So come check me out over there. I will also put that in the chat as well. All right. So today I know that we have, we talked yesterday about deeming Thursdays as our clip day where we'll play clips from podcasters or about podcasting and we'll talk about them. And we did that yesterday. But I had another clip that I thought I really just wanted to play today. So we're going to get to it now. And it's Gary Vee, and he's on a podcast. It's Jamie Kern, and he's giving his prediction. She asks him about the future of podcasting. Let me play it for you and then we'll talk about it. What do you think the future of podcasts are? I think much of the same other than to your point, like you and I will start shows with Co hosts that don't exist, that are our intellectual property.

5:19 Like you'll start your version of The View and there'll be three other ladies and they're not real and you own their intellectual property and one of them may become more famous than you and that person becomes your Mickey Mouse. You, the entrepreneur will own Sarah Johnson, your Co host. She gets bigger than even you and you're doing brand deals and book deals. How wild is that? I believe every human is now entering the intellectual property business, just like I predicted in 2006 seven, that everybody would have a social media account and I got laughed out of the room. I believe every human is now in the intellectual property business. And there you go. What? So this one actually Sid sent to me.

6:00 And I actually did happen to listen to part one of two of Jamie Kern Lima's show. I heard all of that one with Gary chatting and yeah, it's Sid. Let's talk a little bit, if you don't mind, what say you, what inspired you to share this with me and will sharing it with the room? Good morning everybody. So anytime I hear anything like the future of podcasting, I pay attention because I'm a podcaster obviously and I just thought wow, this is a really big statement here. We talked a lot about AI. That's why I shared it with you like wow, this is a really big statement. Could be a really great conversation. I think you got to go watch the TikTok video because when he says what he thinks the future of podcasting is, the camera pans to her. And you just got to see her facial expression because it's it's kind of funny, her facial expression when she responds to him.

6:55 But I just thought it was really interesting. And I don't know that he's right or wrong. I mean, certainly he is somebody that is very bold in making predictions and statements about things. So I don't know that he's wrong, but I also don't know that he's right. And that's why I thought it was just be really interesting conversation to chat about. Yeah, I agree with you. And does anyone have any initial thoughts on this on that clip or shall I get? Yeah, Nick wants to chime in first. Go ahead. Nick, good morning to you. What are your thoughts on Gary VS prediction? I think it's really interesting, especially Renee the other day brought the Tilly Norwood name into the conversation.

7:38 And that's exactly what's happening there. This for anyone who's not familiar, Tilly Norwood is essentially like an AI actress. And there are big Hollywood studios that are wanting to sign Tilly Norwood for their projects, be in the movies and all that. And I, I think with that actually happening, that to me makes what Gary Vee is talking about a lot more like concrete. They're going to see the subsets of the Tilly Norwood situation and try to find ways to do it themselves. If, if he involved, the people are willing to pay it. We're going to try to find ways to get a piece of the pie.

8:19 Yeah, I hear you. And it what a weird thing like it's an interesting prediction because he didn't necessarily predict that all podcasts were going to be hosted by AI characters, right. He's predicting that we'll create this character, maybe like a Co host and interact with that that host, that Co host. And you know, as he was predicting the Co host could very well then become more popular than you. And and much like that. Tilly, what's the last name again? I keep forgetting Tilly Norwood. Tilly Norwood. Yeah. So you might have another Tilly Norwood on your hands that you own. And so Nick, what would you do? What let's say you that happened. Let's say you did that.

9:04 You created your own Co host and it got really popular and people wanted to, you know, talent agents and where whoever else wants to use that character or interview that character or however, and it looks like it could end up being almost a revenue stream for you. How do you feel about that? Would you take advantage of it? Or you know, being considering the conversations we've had in the past, some people don't like the idea of these AI generated personalities. So where would you fall in this? I'm all for experimenting with it as the creators and as the owners. I guess it sounds weird because it's almost like a person, but it's not a person which feels weird owning this like AI identity. I would probably have to set some really strict ground rules for what I would be willing to do. I would want to be completely upfront with any anybody. Like if I had this AI person then wanted to interview it. Like I would basically let the podcast or whoever know. Like we are going to make it known that this is AI. In no way do I want to trick people into thinking that this is a real person.

10:20 I guess that. Looks and sounds and. Talks like a real person, but this is AI generated. Like I would want to be so upfront about that and not try to deceive or truly one of the thinking that it was otherwise. Like that's just an example. I I feel like there's a lot more that you could probably explore, but I feel like you'd have to have some pretty strict ground rules. Think of how many people get cancelled just on their own and then you're going to send an AI to go kind of rogue that's tied to your name and it says the wrong thing. And now people are coming at you because you're AI decided to say something that's inappropriate or I don't know. It's a interesting thing to. Yeah, it's an interesting new responsibility as a creator that you'd carry the weight of.

11:08 It feels almost like now you've got, it's like a kid, it's like having a child and you have to manage and and make sure the child is behaving appropriately. Dr. Did you want to respond before we go to Alex? Yeah. We're really kind of getting into the Mary Shelley kind of realm. Mary Shelley was the author of Frankenstein and it really feels that we are getting into that. I mean, this is something that was created by man. And I mean, if you think about it, from the time that we heard about LM and just this tiny bit of time, it has improved.

11:50 And I mean, it's gotten the size, it's gotten all those humanistic kind of idiosyncrasies, and it's just very frightening. It's very interesting, but a little frightening to me. And we're getting into Frankenstein kind of territory. That's very true. It there is some similarities to that and I can't help but to think when if we start, if we get to the point, if and when we get to the point where we can in fact create these Co hosts. I wonder if this helps entry into podcasting for some people who are maybe a little hesitant to get started.

12:31 They don't want to talk, quote, UN quote, talk to themselves, right? Just solo show. But they can't find a human Co host or maybe they can't find guests or enough guests. So they create this character that they can actually have conversations with. I mean that I would say could be an advantage, particularly for the entry level podcasters. Think it's kind of interesting because on social media, like I've noticed for years, like there are a lot of accounts where people want to maintain their privacy. They don't want anyone to actually know who they are, but they still want to contribute and be a part of the conversation.

13:12 So they go under an alias or fake name, fake persona, whatever. And this this kind of gives them the opportunity to do that just through like another thing. I don't even I don't want to call it person that's. That's. What it feels like, it's like another person. Personality. Personality, yeah, they can kind of shine through another personality, and my mind just goes in a ton of different directions with this. Yeah, me too. And Alex, I know you wanted to chime in. What are your thoughts? This scares me in a big way. And I'm not trying to say the robots are taking over, but the robots are going to take over. And I say because the content creators that can figure this out the quickest are going to end up making the most money. That's just life.

13:58 The problem is our social media right now, we have such a politically charged environment right now and people are very polarizing in a lot of ways with the news, and I can only see it getting worse with this type of content. The problem is instead of making it more open to more creators, it might be less because once the money gets involved, I think that's where you're going to. The message is already being written, so I think it's amazing, but it's also it's super scary. Agreed, it is a little scary and I'm going to go to Yvonne because she jumped up here while Alex was sharing. So Yvonne, we'll go to you and then we're going to check in with Sid.

14:44 What say you? Good morning. Good morning boy. This is heavy duty stuff. I'll tell you. What frightens me about it is not being able to trust what's in front of my eyes and seeing how speaking to what Alex is saying. I've seen things posted on social media, politically charged things with a lack of context. Let's just say that's one way. But the AI thing takes it to a whole other level of how do you know that that video has not been that person? Is that ever actually said what they seem to be saying? And I feel like it erodes trust in how how can you trust anything you see anymore?

15:41 And that's the scary part for me. And certainly the same neighborhood here of what we're talking about, not quite exactly in line with Gary's prediction and still worth a conversation. Yeah. I mean, that's that's the I think the common fear for a lot of us is can we trust what we're seeing. I think in Gary VS example, I don't think that this is something that he thinks is going to be used to be deceitful. I think he thinks it's going to be used almost like another tool that will that podcasters will be very upfront about. In fact, I think the what he's trying to say is it's just going to be common, common practice for a lot of podcasters and Youtubers having these, these fake characters, these AI generated characters that are hosting a show. It won't be necessarily to try to trick people. And yes, the technology can absolutely be tricky and deceitful.

16:42 But Mark, I think that the difference is Amanda's in the audience shares her character Pam, which is amazing and check it out. But that's not the problem. The problem is, as we've all seen, anytime you have anything like this, I mean, even AI itself, you know, ChatGPT, what does it do? It only draws from the information that it's given. And if the information that it's given is skewed, how are you supposed to ever know the truth about anything? And people are supposed to do their quote UN quote due diligence. Well, the problem is if the due diligence that they're doing, if the waters are already muddy, how are you ever supposed to know what any truth is? Walter Cronkite wasn't the, you know, he wasn't, he was the same way in certain ways.

17:31 He skewed the news. But it's a slippery slope. Yeah, you're right. It does create when you're pulling information that's already muddied. Yeah, it could be a little. How can you really trust the information the AI is spitting out? I'm going to go to Sid, and then Sean has joined us on stage as well. And I also want to get to her question that she put in the chat. We'll see what else she wants to offer to the conversation first. Sid, good morning again. What do you want to add to all this? So I have two really quick points. The first one, Alex and Yvonne, are on point. The world of the news feeds are full of lies and misinformation and people trying to make a a muck of things that don't need to make a muck of.

18:14 And we, it's incumbent upon us to, as we're consuming that to determine what we believe is real and not real and to consume or not to consume. However, I feel like if you're using an AI, it's your responsibility as the creator to ensure that your AI tool is being used the right way and is sharing the right information. And so I think that we have to think about that if you're going to go down this path, that you're curating something that's going to be sharing the right information and, you know, facts and not fiction, if you will. But at the podcasting conference this past weekend, I attended a talk with Annika Jackson. Annika is a professor, I believe Market University of Southern California, and she has a master's degree in AI and she talked about several tools.

19:03 And one of the tools that she talked about I mentioned earlier in the week, but I think it's important to think about. She used to reference a tool called Delphi AI, which is a tool that you can use to clone yourself, like your visual, what you look like, your tone of voice and the way you speak and all that kind of stuff. But also you can clone it with your information, with your intellectual property, as Gary Vee talks about in the video. I think this is really powerful. And the way she uses it is like she's uploaded all the stuff that she teaches and all the things that she talks about into this database. And she tells her students to actually go to her AI tool and ask their questions first.

19:48 And if they can't get their questions answered, then to come to her, but go to the AI tool 1st. And I think that's just like fascinating and wondering like you can monetize it, you can charge for it. So you think about everybody here that's got intellectual property, the things that you teach and things you talk about, how you could use that to help. Honestly, give you more time, share your word more, put your teachings out there more. And I think it's a really, really interesting thing to consider. And this could be something like that. Imagine Mark creating a podcast Co host for you to do a show with you about podcasting that has all the knowledge that you have.

20:29 Hey, hey, hold on. Hold on you. Feeling threatened but. There is all the. A little bit, yeah. But think about it has all the knowledge that you have and then you have a conversation with that person and then you're really sharing the right information, tidbits and information. And I, I think this is all fascinating. I actually have a call with her scheduled in early November because she's going to Vietnam for a month or so. And I want to talk more about this. I want to talk more about how she's using it and the benefits of it. Also bit of the scary side of it. I'm going to ask her actually to come on to my podcast to talk about, because I see this also as a really powerful business case that if you have a business, how you could make this person a not necessarily your image and your likeness, but someone, you know, different one, but you could make this a automated customer service agent. The people at their leisure could go ask a question and get the information they want.

21:19 And I think using it that way could be really interesting. And I'm just, I've never heard of this and I was just fascinated by this conversation. And I think that, you know, that potentially could be an AI podcast host that is with you that has your knowledge. So I'm rambling now. But anyways, I thought it was important to bring up what she talked about. Yeah, absolutely. Thank you for bringing her up. Annika's really such a smart and cool person and was great to have her speaking on that at the Empowered Podcasting Conference. And just a little side note, she has discussed with me she'd like to try to do an empowered podcasting West in the near future and she wants obviously wants our help with that. So to be continued there as well. Really can't wait to hear more.

22:04 Sid and I will certainly be listening to that episode whenever you guys arrange that. That sounds fascinating. Go ahead, Nick. I. Think that this is. Really interesting. And I'm, I'm excited that since excited about it because I feel like we've had some of these conversations when we talked about, hey, Jen and some of the stuff that I was doing with the AI briefing where we had Nick, the AI host was on screen talking to people. And this kind of technology existed for a while. And I feel like at that time, it was very much pushed back from everybody. Like we had discussions about should, you should be really like, what is this going to do? I just think the exposure to AI and seeing how the technology advanced, like, it's cool to seek and getting more comfortable with it and finding ways that they can incorporate it into their businesses.

22:59 And yeah, Annika's talk like it was so cool to see how she's using AI in almost every aspect of her business and the AI Avatar V1 that allows her to essentially work while she's not working, just incredibly powerful for. Her business owner. Yeah, agreed. And I am now. I'm so fascinated and just you guys are reminding me of how valuable her talk was that I think we got to try to get her on the show at some point. Probably would have to be a one-on-one, because if she's West Coast, I don't. I'm guessing she's not going to want to join us at 4:00 in the morning.

23:40 Maybe I'm wrong about that. By the either way, one way or another, we're going to have to get her on to talk more about it. AI have a talk but I was still on it. There you go. Good call. Good call. Why didn't I think of that? Mishawn, good morning to you. Thank you for your patience. What did you want to add? Hey, good morning, Mark. I wanted to add that one thing I'm noticing. I mean, we're all using AI now. That's just a given. But one thing I am noticing is that in terms of education and more elite schools, K through 12 schools, those kids are not being sold AI.

24:21 They're still doing real life experiences because that is the kind of stuff that's going to teach them how to rule the world. And in terms of our podcast, we are moving into doing live more live, one-on-one face, in person kind of things to enhance our podcast. We've just talked with a kind of a tea room place who says, yeah, we'll host your one on ones, your in person events here in our restaurant Cafe. And we are talking about doing tours since we're in DC and then having tea, I mean, as part of like a 250th anniversary of the Declaration of Independence next year. So I guess all that I'm saying is that AI is being sold to the masses.

25:15 But in terms of that 1%, it's still that in person experiences, experience that they're being trained on. And I think we should all be aware of that and not throw it all out, just somehow hybrid it in some way with real life experiences, real life. And those are the things you really remember. Mishawn, one thing that you hit on, you kind of predict made a prediction there in, in some ways, I'll thread the needle here because I think live broadcasting, live streaming is going to become even more popular as the AI technology tries to replace human beings.

25:56 Because that will be 1 area, at least for now, that will be 1 area that I think we will be able to identify like this is a person, right? That we know this is a person cuz they're going live. And maybe they'll have to be some guardrails around that where the platforms are somehow be able to monitor and make sure that it is actually a human doing the live. Cuz I'm sure the technology will catch up and people will broadcast or stream AI characters live. But for the time being, I do think lives are going to be more of a thing because it will, it will offer that human element, that human touch and human interaction. So one of my predictions is, is that live streaming in podcasting is going to become much more relevant and popular. I have a question.

26:48 Go ahead, Dr. It was you. Go ahead. One of the things that makes up my personality is sarcasm. I am heavily sarcastic. I don't think that AI has really picked up on that yet, have they? No, AI does not have a great sense of humor. And by the way, good morning to producer Ashley, who's joined us on stage. I and say it again now, Dr. 'cause I distracted myself. Just give me the nugget so I can respond. So one of the things that makes up my personality. Is the humor the humor? Yes, sarcasm. I'm just a smart ass bitch. Yeah, yeah. I know behind the scenes you have an AI that you've built that is you asked it to be sassy in its answers and you share those responses and they are sassy. But when it comes to humor, you know, I, I attempted to with my opening remarks, I ran my speech through AI and asked it to try to add humor to some of it.

27:49 And I was more specific than that with my prompt, but I'm just giving you the general idea. And it really didn't do a great job. I ended up collaborating a little bit with Jeff Dwoskin, who joins us here regularly, who is a stand up comedy comedian to see what he could do. And a couple of his jokes I did end up using, but the ones that ChatGPT came up with, I just, I couldn't use. They just were it was like bad, it was genuinely bad dad jokes, like it just couldn't really figure it out. So I think, I think we're a little bit of ways away because when we think about some of the advances, since, you know, say when Nick and I had launched next Gen. podcaster right after the, the rise of GPTI think that we've seen advances in video, in, in audio with AI and in a lot of other areas too. But we have not seen it advance when it comes to its sense of humor.

28:45 So I my guess is that's going to take a little time. Yeah, and this is actually what your friend went through when he got banned, when he got his whole show banned because he said, you know, AI has not gotten a sense of sarcasm yet. Do you remember? Yeah, That was yeah, because he was basically acknowledging that the algorithm just shut him down because it made some assumptions based on its programming and that were false assumptions. Nick, did you want to respond? And then I want to go to Amanda Yoa. Regards to this conversation, I agree like the personality piece of it isn't going to shine through the AI and the way I'm looking at it like Dr. Your sarcasm is an attractor. Like it's what brings people in. People feel safe.

29:28 Like I doubt anyone is really going to have a conversation with Dr. the AI clone before they've either consumed Dr. the person's content or had conversations with. Consumed me brother. So I, I feel like in a way you're going to build that trust with yourself. And then once that trust is built, people might be like, hey, I have a question. I can't get in touch with VR right now, so I'm going to ask vRS clone and they can get their answers solved. And I think that kind of takes away from that well. It's. Leaving me out of the equation kind of thing. It it does for the moment, but not in the grand scheme of things, because there's a reason someone's wanting to talk to your clone, not just out of randomness.

30:18 I'm going through a part of going through a part of life. Now with that, I am up at 3:00 in the morning, 8:00 in the morning, three in the seven in the morning. I mean, I'm up all hours so anyone can reach me. I feel that DRI. I'm having a similar sleep schedule myself. Amanda yoa, thank you for your patience. Where do you fall in this whole conversation? I feel like if you use it right, you can definitely use it to your advantage, right? Like there's always a an extreme to everything. So it's kind of like knowing your audience and what they would want for you from you. For me, right away I thought of promo. I thought all the funny things I could do to the situations I could put myself to promote my show, right? And I think once people see that creativity and humor from me knowing I was the creator behind that, even though it may not have been me, say, for instance, I'm talking about, you know, a bull riding experience on my podcast. And then I do an AI video of me riding a bull saying TuneIn this Friday where I talk about, you know, whatever. I think people would appreciate seeing that and it would give them more of incentive to tune in and hear the entire story. So like someone already mentioned. I think this is going to drive live streaming extremely. It just depends on how you use it and how you angle it. But for me, I think promo would be the best way to use that for myself and my community.

31:46 Yeah, Thank you, Amanda. Agreed. I mean, sometimes it's it's what we choose to focus on, right? Like, yeah, we can focus on all the bad things that it could lead to using this kind of technology, but there are a lot of good things around it too. And I think that that's really it applies to any technology. And a lot of new technology years ago that came out, there were similar types of conversations, believe it or not. Now we look back at it and we probably would laugh at it, but even the invention of the television, there were people kind of panicked about it melting our minds. And you know, and here we are still and if anything, making some of the most technological advancements in history, right?

32:28 So I don't think our minds melted. I definitely think there are some drawbacks to TV and and screen time, right? But overall, we can focus on the negative of if we choose. But I think if we also focus on the positive, I think there's a lot we can learn and gain and grow with that kind of technology. Sid, did you want to chime in? Before I say what I'm going to say to Dr. specifically, I just need to put on record that I do expect affiliate commissions from this Dr. So this is a point everybody heard it, it's in she's agreed. And so I. Don't know that I heard her agree. That that she's acknowledging the laughter. Yeah, but.

33:12 DRI Think about what you're trying to do with your podcast and imagine if on your website you had ADR avatar that's asked the podcast coach and you upload all your content and you charge $5 a month for access to ask the podcast coach and any and you promoted on your show that 24/7 you have access to me and my knowledge and ask the podcast coach and I have a question and I'm stumped about how to do something. I can go and ask you in your AI avatar because I'm paying the $5 or $25.00 a month or whatever it is. And then I get my answer and I'm getting my answer from a real podcast coach, not something that's just, you know, I'm not asking chat CPT who may or may not know how to edit something into script, right, or whatever it might be.

33:58 You can take the content you're creating and turn it into a monetization string, which I think is fascinating to understand him really how to use this. So again, so we are in agreement that I, if you do this, that I get a feel of it, OK. You get a dollar in perpetuity for every. Every question for every question I asked. Every. OK, I'm liking that. I'm liking that. OK, let's go. I'm gonna promote it. Let's go. I learned the word perpetuity from Shark Tank so. Admittedly, I may have as well years ago. Yes, that's funny. Yvonne, I saw you wanted to chime in. Go ahead. This idea of making yourself available as an AI, you know, coach to to answer questions from people. It brought up an interesting question for me, which is, OK, so you've downloaded everything that you can think of that, you know, as an expert on some topic. And what if somebody comes in and asks something that has a nuance that you didn't get, you didn't think about before the question got asked?

35:05 How do you put a guardrail on, you know, whether or not your AI is just going to make something up or actually say, hey, you know what? Let me think about that and get back to you. Let me run this in front of the real Dr. Just an interesting question. Yeah. And I have a kind of some thoughts formulating and I'm curious, Nick, do you have any thoughts around that? Obviously AI is not completely predictable, so it is very much possible. I mean you see with every AI tool it says this is AI generated. They might not be 100% correct. Like make sure you Fact Check. But that said, I.

35:46 Feel like when Annika was talking about how she uses the AI, her avatar it basically as it goes on a call it somehow, I don't know, she feeds it through other AI to like analyse transcripts or what it is. But if you're having a conversation with her avatar and you want to then have an in person call with her, you can tell the AI that and then she gets notified that hey, they want to set up a call or it sets it up for her or however it's. Working so there is some logic built into it, at least how she has her set up. So I would imagine you could say some kind of guardrail that says like, if you can't find the answer within this set of information or this content that I've given you, don't go making up your own answer. Like tell them hey.

36:35 This is probably a better. Question for the really Vaughn, not me because I don't feel I don't fully know. And again, so it's probably not going to be 100% on the spot every time. It might just make up stuff randomly, but that would be a way to like help alleviate some of that. So it's important to know about what Annika talked about was that the information that AI is sharing is what she has uploaded. It's not thinking on its own. It's not live on the Internet. It's not searching. It's only using the content that she has uploaded. So you can upload content you create. You could upload news articles about our research articles or white papers about your topic that maybe go deeper into your answer, but it's not live. It's not thinking on its own like ChatGPT does.

37:18 It's only pulling from the information that you have put into it. So I think to Vaughn's point, if it can't answer it, you could programming in a way that it says, hey, I don't have the answer to this, but here's the link to schedule a 15 minute call with coach Sid or coach Mark or whatever so that you can get a more details and get get a more get a better answer to this particular question. The AI is obviously quite smart and you could do that. And on top of that, these LLMS, they learn from the content you feed it, and it might end up being able to give you an answer based on all of the other information it's learned.

37:58 And it could say, I don't know the answer to this question, but here's what I think the answer is. And then it could say, but you know, please consult Annika Jackson for a more thorough or more accurate answer, something like that. It may, it may be smart enough. It should be smart enough to be able to give an educated answer, but I think it would need that guardrail like Yvonne's talking about. I know there are several people that want to chime in and Janae has joined us on stage. I want to hear from him. So I'm going to go to him first and then I'm going to check the time and then I'll share where we're going to go from there. Go ahead, Janae. Good morning. Good morning. Good morning, AI. Our personality on the Internet live as from other people. I mean, what could go wrong, right? But in the clip where Jeremy's sharing, yeah, you know, we are in this in the world.

38:50 We are in space where IP or intellectual property is more it's, it has more power than it ever before. And I really want everyone to pay attention to what IP is. And if you haven't, if you have a little bit of idea of what IP is, just go and research more. There's an amazing book. You are an IP company. And I think I mentioned this previously again, what you write, what you create, your copyright, your trademarks up, that is your property and that can grow its own life. Just like Mickey Mouse, just like Iron Man, just like Spider Man, These are all intellectual properties that are owned by larger companies and that could be your thing. So apart from our own likeness being somebody that's an AI, what if you created a specific IP of your knowledge base that can then answer question?

39:49 Doesn't have to be you, you can give it a name. And I've done something similar. So on Instagram, you can do create an AI bot that answers on your behalf and you can step in at any time. Now it only activates one people that you are not following are interacting with you and it's asking for questions. So again I said, hey, this is Janae AI. That can answer your questions based on what you might know, but he can enter at any point in the conversation. And there's a lot of systems like that that are enabling you to interact as well as give it access to. So that's my take on it.

40:29 And yes, there Delphi's, the AI system is really powerful. We had in one of the masterminds, a professor from Harvard came in and he said, I've built my little AI, I've fed it millions of books that are, you know, articles that he's written, books that he's written into the system. So you can technically talk to that person and get answers just like what Anika Jackson has done. So professors and you know, people far up in the university area are using Delphi system because it has those guard guardrails, has those educational material that they've written and then can be the intercept between them and the audience that might be able to reach them.

41:15 Thank you. Yeah, Thank you, Janae. And I'm going to keep it moving because Billy's joined us and I want to hear from him as well. And then we're diving into wins from our past week. So please stay on stage if you are on stage with us because we want to hear your wins as well. Billy, good morning. What's your take on this whole topic of AI Co hosts, AI cloning, etcetera? Well, I'm going to be honest, at first I was like, I don't care. I can't use it with Amazon. I'm out of the picture. And then I went to ecamps creator camp this week and I met this older lady who has a pretty decent YouTube channel already in English. And then she said, hey, check this out. I created a Spanish channel where I have my own AI avatar. I load up my video, it replaces my face as long as I don't hold anything in front of it in lines my mouth up to speak Spanish. And I'm like, huh, So I'm watching this and her Spanish speaking channel is crushing it compared to her English speaking channel.

42:20 And I was just blown away. I mean, I've seen the technology, but I guess I've never really seen it in action. There's so many thoughts running through my mind because, you know, of course, I live in a place that speaks primarily Spanish. So I'm thinking and even on a very basic explainer video of what I do and why I have all these products for sale and you know, everything else, it might just be a video I put on a sales page or product page for Facebook. But then, you know, I saw her YouTube channel, not only all the insurance and outs and regulations and whatever that, you know, monetizing, not monetizing on YouTube using AI. But anyway, man, I just sold this, you know, Elder, you know, older lady.

43:03 I don't know what the term is nowadays, but I was like, man, you're. Doing good. So innovative. So she's like crushing it and I was like, good for her and I'm a lazy content creator and I need to step it up and be in. And she's like, this is only one language. She's like, there's hundreds of languages, but this particular I can't remember the software. I wrote it down somewhere. So she didn't use YouTube because I know YouTube has has announced that they're going to have AI translation that'll also be lip synced as well. So it really looks like you're, you're speaking the other language. She's not using the YouTube tool then, right Billy? No, this was a totally different tool, but that's I did hear about that too, but I haven't seen anybody use it. And then I guess with this particular software, like you can, once you like go through the setup and build your avatar, then you can just go throw scripts into it or whatever you want.

43:53 So hey Jen, it was pretty cool. Yeah, it's. Hey, Jen. Yeah. Yep. Thanks, Janae. OK, let's do some wins from our week. This is what we do every Friday. We share our wins from this past week. And thank you for diving into that clip, that conversation, an interesting bold prediction by Gary Vee and one that I can say, you know, certainly feels very feasible these days. And I think it could happen even sooner than within five years. You can quote me on that. I think we're going to see a lot of that sooner rather than later. So with that, let's share some wins from our week. We will go with our guests who've joined us on stage first and then we'll see what the time is and we'll try to get through our Co hosts and team leaders as well. So with that, let me check in with Yvonne. Yvonne, good morning again.

44:45 Please share any wins from your past week. Well, gosh, let me think. Oh, right. I went to the Empowered Podcasting conference. That was a major, a major, major win. I loved being there, feeling the energy, meeting you guys that were able to come also in person. Such a trip. That was my first time being on a panel, like in front of live people, not not on a screen. So that was really cool. And then last night my my husband came home from going out with a friend for drinks, another guy and I found out that he has been listening to my podcast on the regular because it makes him feel better that this has been a really rough year for him and listening to my podcast is just making him feel better in general and more hopeful. And I was like, Oh my God, that's amazing. So.

45:45 That was a. That's awesome. Congratulations. That's, yeah, that kind of feedback. When I get that kind of stuff, it it makes it all worth it, all the hard work worth it, right. And I love what you're sharing. Just when you said this is the first time I spoke live in front of people in that way on a panel, it was just making me think about. And I'm guessing because I think for me, I've noticed that spending all this time doing the things like Clubhouse, doing lives, doing private workshops with other people, all of that stuff does help me when I am in the situations like that, right?

46:25 Like, I don't get personally, and I'm not saying this for you, Yvonne, but I really don't get nervous anymore going up on a stage in front of people because I'm so used to doing that virtually that it's become habit, it's become repetition. And so that, yeah, that's, that's really, I think that that's another great reason why doing these virtual things, whether it's lives, whether it's workshops or master classes, I think that they're helping us in a lot of other ways than just maybe the direct way we're trying, you know, maybe it's to get more business or serve a community. I think it's serving us as creators as well.

47:05 Thank you for bringing that up. Absolutely. I just want to say it's putting in the reps, it's the 10,000 hours, It's all that. It's amazing. Yeah, absolutely. All right, I'm going to keep it moving. Thank you. Congratulations Yvonne Misha Yvonne Mishawn Mishawn, please share any wins from your week. We're stacking up our guests for our podcast Historical Drama with the Boston Sisters. We've got Jack L Hi, we're going to talk to next week. He's the author of the book that is made that the film Nuremberg, which is coming out November, is based on. We've got just a lot going on with the podcast. I even got a chance to send a pitch deck to one of our guests who executive produces series, she said.

47:49 I want to see it. So, you know, things are just kind of moving along in multiple directions because of the historical drama of the Boston Sisters podcast. And I'm doing aerobics, which is why I may sound out of breath. Actually didn't notice it at all. Mishawn and congratulations. Love hearing the the winds from the podcast specifically. And I know you're you work really hard on that show. So congratulations to you, really cool and keep sharing. Keep coming back and giving us updates on everything you're doing. It's inspiring to say the least. Janae, please share some wins with us. For last week is again what has Yvonne mentioned getting to meet everybody, getting to capture the event in video and audio form.

48:36 That was exciting because I felt more in purpose of of what I do the most fun. And then just this week I signed up two clients for in person podcasting at the studio we open here in Reston. So lots of fun stuff going on. Thank you so much. Congratulations Janae, love hearing new business wins. That's awesome, love that. And yes, definitely a shared win if you don't mind as far as your participation, your volunteering at the event and doing all the things that you did, especially the audio and video. Thank you so much. And I know we have some more wins to share as we talk more about what to do with all that content. So thank you in advance for that. Billy, good morning to you again and please share any wins from your week.

49:27 Yeah, good morning, Mark. I just got back from Boston or Portsmouth NH technically for the ECAMM Creator camp which was awesome and one win is they announced the dates already for next year so I can plan accordingly to be at your event and their event at the same time. If that if. That overlaps again a little bit. I can plan better. So I'm excited about that. You know, potential opportunity. And man, it was just an awesome event. You know, I was a camp counselor there, so mangled a ton. That's when my voices, well, one, we had a crazy karaoke night at the end. Did not sing, but I did cheer a lot and just learn a ton from a lot of awesome, amazing creators and campers. So yeah, I got a got a lot to debrief over next week and it was good.

50:16 It was, you know how it is. Just get around your people and you're like, this is refreshing. So I know I hate, I couldn't be there. I was having so much FOMO as I was packing for my own trip. I'm like, Dang it, I got to make this happen next year. Yeah, we definitely missed you, Billy, and no hard feelings. We get it. And next year we'll make sure that you're there one way or another. We'll tie you up kicking and screaming if we have to. But yeah, I'm glad you had a good time and it's great to hear from somebody who is at a different conference and hear a little bit more about that. So thank you for sharing that. Congratulations again. Couple of wins in the chat. I want to get to Nick. Couldn't stay on stage anymore. He's been creating several different personal apps using AI and he's been sharing some of that stuff with me behind the scenes.

51:03 It's really, really awesome and really fascinating what he's doing. Looking forward to hearing more about that. And a shout out to Tim, Brian in the chat, Tim from the Empowered podcasting conference community. He, he's our, he's got a win where he's already working with a brand new consulting client. So very cool. Congratulations to you, Tim. And I'll ask that our moderators share by the old rapid fire round as we do normally with our moderators these days, Sid, kick us off and then pass it to Alex etcetera, etcetera. Go for it, Sid. My biggest win of the week is we're back to normal. Everybody is settled, my daughter is settled in London and active in school, my son settled at his school and my wife is home and so we are back to normal with empty nesting adventures coming again soon. So.

51:59 And my second win is I have banned myself from checking my daughter's location on LIE 360 because I don't want to know where she is or what time she comes home because Dad needs to let go of some of that and realize she's about to be 23 years old this month. So yeah, that's a huge win. And my third one before I pass it to Alex, is for one full straight week, I have on my morning walk worn a 12 LB weighted vest. And if you've never worn a way to invest in your working out, it's a adventure in learning how to carry the extra weight. But it's really good.

52:39 It's helped me burn more calories. So good stuff all around Alex already. You just have to cut, cut them off real quick and I'll come back to you, Alex. You know, Sid, I still track my kids. They still track me and my mother-in-law who's what, 79? She's tracking all of us all the time. We'll get on the phone with her and we'll just, you know, have a catch up call and she's telling us where all of our kids are, where they've been. I mean, she is, she loves to keep up with us that way. And we're all OK with it. We feel like, you know what, we're family. We should know where each other are. So don't feel too guilty about it. And kudos for you for trying to, to break free of that habit as well.

53:21 Keep it going, Alex. It was great to meet everybody. And by the way, Sid, I took over the Lucy tracking, so at least the Lucy is being tracked. OK, there you go. We're going to skip Ashley and go to Dr. Go ahead, Dr. My win. I saw an episode last night of Jimmy Fallon's on Brand. It's a competition show, but I swear it's like a master class in how to talk to sponsors and how to do ad reads. And I mean, it was just really, really interesting. Everything that I saw in it. I was looking through podcasting filters and it was just a really interesting show.

54:03 That's my win. Thank you Dr. and my win of course, and congratulations DRI. I'm congratulations, feels little, you know, weird, but yes, congratulation for discovering that and sharing it with us and for me, yeah, the Empowered Podcasting conference. What what else can I say? I mean, it's another win for me because Tim has shared that the new client business that I just shared about his win, that's all he credits to attending and being a part of the Empowered Podcasting Conference and the community. So big win for me there too. Tim, thank you for sharing that one with me. And overall, the win is, is that I got through the Empowered Podcasting Conference.

54:43 I had all sorts of fear, all sorts of doubts going into it. And at some point, I finally decided to trust and let go of it all and focus on what I want the event to be instead of what it might be. And boy, did it deliver. So thank you all for helping to make it such a special, special weekend for me and for everyone who attended. And we're back, dare I say, Monday, 7:00 AM Eastern. We are back to the five days a week. Or don't groan Dr. So come join us Monday through Friday, 7:00 AM Eastern here on Clubhouse Live or on YouTube Live as well.

55:31 We would love to have you here. And if you can't for whatever reason, you can always catch the podcast at podpage.com/PMC and you can find where it's available on other podcast platforms Until Monday. Make it a great weekend everybody, take care.