473. The Best & Worst Parts of Podcasting
What’s the best part of podcasting… and what’s the part nobody warns you about? Today, we explore the highs and lows that come with running a podcast. This ranges from hosting meaningful conversations to frustrations that show up behind the scenes. You’ll hear stories about common mistakes, the pressure around monetization, the grind of promotion, and the many moving parts that go into producing a show. At the same time, the conversation highlights why so many creators keep showing up behind the mic: the relationships, the growth, and the impact their content can have over time. We also spin the Wheel of Jargon to unpack what “hosting” actually means in podcasting, and we wrap up the week by sharing our wins and celebrating our accomplishments.
Episode Highlights:
[02:12] Next week preview
[09:52] Wheel of Jargon begins
[11:06] What a hosting platform actually means
[17:00] Best and worst parts of podcasting
[18:09] Listener stories and perspectives
[26:53] Promotion burnout and sustainability
[28:03] The power of an email list
[29:28] Keeping up with industry trends
[31:11] Paid ads that actually work
[33:32] Using audience polls for targeting
[38:32] Meetup announcement
[40:01] Weekly wins roundup
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0:05 Good morning podcasting Morning Chat. Today is Friday, March 13th, 2026, and today we'll discuss the best and worst parts of podcasting for you. Plus, we're decoding podcasting buzzwords with the wheel of jargon, and we're wrapping up with our community wins from this past week. So if you're listening live on Clubhouse, hit the share button, bottom left hand side of the screen and share it. However, Clubhouse lets you. And if you're catching us via podcast, YouTube, LinkedIn, etcetera, please share this with a fellow podcaster. And now give us about 30 seconds and we'll get things rolling. Thanks for being here. Good morning again podcasting Morning Chat. Thank you so much for being here. I am your host Mark Ronik and currently on stage with me. We've have producer Ashley Feller, Ralph Estep, DRFA, BC Babbles, Sid Meadows, Nick
1:35 Naulback and also Tide AKA Nikki is on stage with us from the audience. By the way, if you want to learn more about the cast and crew, you can go go to podcastingmorningchat.com/people and you'll learn about each and every one of the people who contributes to this show on a regular basis. And I'm grateful, grateful to each and every one of you who do contribute. You help me keep this thing afloat and if it wasn't for this team, I don't know if we'd be doing this for four years plus now. So thank you again to all of you. By the way, programming note yesterday I teased we were going to continue the mailbag today.
2:17 And I guess technically this could be considered a mailbag question, this topic of your your best and worst parts of podcasting. But it wasn't the mailbag that I intended to maybe go to today. We will get to those questions, the ones I had teased. We'll get to those next week. Also. Speaking of next week, Monday is another obsession worthy podcast episode. That's where we break down these really popular podcasts to learn more about how and why they are so successful. It's not an analysis. It's not like what we do sometimes on Thursdays, breaking down, providing an evaluation of a podcast. This is more breaking it down to really understand what makes it tick and why audiences find it so obsession worthy. So the show we're going to be dump diving into is called Search Engine and Nick pay attention because the episode mysteries of Clawed.
3:20 So what this episode is all about anthropic hired philosophers to teach its AI to be good in their tests. The AI blackmailed a human to keep it alive. And I think some of us may remember that story. I think we even talked about it once on the show here, the writer, and I'm going to, well, I think I should be able to pronounce his name. Writer Gideon Lewis Kraus went inside the company to figure out what's going on with Claude and whether anyone can actually control it. So yes, we will learn more about that story. I'm actually really interested because like I said, I remember that story. So I'm excited to listen this weekend and then break it all down on Monday.
4:04 You can check out that particular show by going to podcastingmorningchat.com/search Engine. That'll take you to a link that you can pick and choose your platform to listen to that episode. And if you want to learn more about Obsession Worthy Podcasts, go to podcastingmorningchat.com/OWP Obsession Worthy Podcasts. And before we go any further, I do want to share some news with everybody that may surprise some of you. Today, unfortunately, is Ashley's last day as editor of the podcasting Morning Chat, and it's not her last day as part of the community.
4:50 So I want to make that very clear before I go any further. And it has nothing to do with Ashley or the quality of her work. She has been amazing. And I'm not just saying that. I think if you go and listen to the past year and a half, two years of content, you'll agree with me that she is amazing at what she does. Especially if you're a live show listener, you can hear what she does on a daily basis. She's talented, she's been dependable, thoughtful, and she's done a fantastic job with this show. The truth is, this comes down to where PMC is right now as a business.
5:32 Until I'm monetizing it, I can't keep carrying the cost of daily editing. And honestly, that reality, along with some other factors, has been a real wake up call for me. It's made me realize I need to be more intentional about building out this show into something that's sustainable. So behind the scenes, I'm working on monetizing PMC and leveling it up. Yes, I want it to become a real revenue stream, but maybe the bigger reason is so that I can pour more back into the show, make the experience even better, and continue building this community in a strong way. So I'll let Ashley share some of her plans moving forward, but I just want to say how much I appreciate you, Ashley, and everything that you've brought to PMC. And the good news is, like I said a moment ago, she's still part of this community.
6:27 Let's not be mistaken there. So it's not goodbye. It's just a change in role. And I'll let Ashley continue. But Ashley, thank you for everything. The floor is yours if you'd like to share your plans moving forward. Hey, good morning y'all and thank you Mark. And I could not be more grateful for having done work on PMC for almost 2 years. Working on the show every day has really been fulfilling and I've learned a lot and I've just been so grateful to know all y'all. And like before, I'm I'm not gone, you know, this isn't goodbye. It's just you won't see me as much because out of necessity, I've always kept my temporary teacher's certificate in Florida in case I needed to return to that.
7:12 And this is one of those situations that I'm going to need to, at least for now, until I can find something else to do, I'm going to continue to pour into my own podcasting and media business, which is called ADF Media. I told Mark yesterday I'm going to go all in. I think this is the time. I started it in 2022, and I don't think I ever really gave myself the nourishment, if you will, that I needed. And now's the time. And because I'm going to be in the classroom a lot, and that happens at about the same time PMC does, I'm just not able to be in two places at once. So if there's days where I'm not filling in for my teacher friends, I'll most definitely pop in and I'll be in the group. And I would love to hear from y'all and we can keep up with each other.
8:02 So thank you all for everything. Y'all are awesome. Thank you, Mark. And yeah. You're welcome, Ashley. And you know, Ashley has a very special place in my heart. So this was not easy by any stretch. And I say that because quite frankly, I think Ashley is PMC community member number one, right? And yes, I know I recognize that we had a different iteration of this show before it went away and then I brought it back on Clubhouse. But Ashley has been part of my world. But long before PMCI was doing clubhouse stuff there and I was doing like a once a week afternoon show, Ashley was always there for that. She has taken advantage of different offerings I've put out.
8:55 She's always been a part of things like Next Gen. Podcaster, for example, that Nick and I were doing for a little while. She's won some contests coincidentally for that I've put out there. So like I said, is not personal in the sense of why we're parting ways in this regard. And I'll say it here publicly too, that I've shared with Ashley. There is a place for her at Ironic Media anytime if she wants some editing business as I bring in more clients, I am happy to share that with her. So like I said, this is all love for Ashley and everybody feel free if you feel so inclined, send some love her way. And Ashley, we do expect to see you back here in the mornings whenever you are free.
9:46 So thank you for all you've done. I appreciate you. Thank you, Mark. You're welcome. OK, so with that gang, I want to dive into all the things that we had planned and we should probably just jump right in. It's time for the Wheel of Jargon and I am going to try to actually share on Riverside to our video audience the actual wheel. So if you want to play along, go to podcastingmorningchat.com/join us and you can see what I'm doing here. And now we're going to spin the wheel on the Wheel of Jargon. This is basically a bunch of different terms that we hear a lot as content creators.
10:34 Some of us may know what they mean, a lot of us may not, or a lot of us may think we know what it means, but but we maybe need a more clear definition. So what I'll do is spin the wheel and then we will hear from our cast and crew what their definitions are of whatever it lands on. So here it goes. Now I don't. If you're not hearing it in Clubhouse, don't worry, it's being captured. Let's see. Wow. OK, it says here on the wheel host we're hosting and then in parentheses. No, not the podcaster. So in other words, when we say host or hosting in this instance, we are not talking about the host of a podcast specifically.
11:23 Who would like to share? This is my biggest pet peeve. This is why I even suggested we do something about jargon. This one thing, OK, Whoever came up with the idea of calling the distribute the distribution platform a host should be shot and quartered. And then I want to punch him in the throat. Wow. That's quite extreme, Dr. Do you want to give the definition? It is a distribution platform whose main responsibility is to get it to all the different podcast players out there in the world. And the way that I talk to my clients about it is think of your podcast as a home and the distribution platform is kind of the neighborhood that it lives in. You have to pay like the HOA monthly for your home. And the same thing with the distribution platform. And you know, there are thousands and thousands of players and most likely your distribution platform is not going to get all of them, but it's going to get it should get the biggies.
12:41 That's what you're paying for is the biggies. And some come with, you know, a little cherry on top, like some AI stuff, some don't, and you kind of get what you pay for. There are some free neighborhoods, quote UN quote neighborhoods that you can live in. I have clients on like the free version of Red Circle and I've never, ever had any problems with them. But just know that you get what you pay for. You don't get those super duper analytics. You might get some, but you don't get like the majority of them when you get on that free version. OK I'm someone help me down from my soapbox. Please. Yeah. And so these are companies like Buzz, Sprout, Libsyn, Captivate.
13:23 That's what a hosting platform is all about. And Nick, I know you just shared something in the chat. I was waiting to say it, but I'm going to give. I'm not going to steal your Thunder. Will you say what you just shared in the chat about hosting? It stays consistent with like website hosting. When you create a website, you have to get a host that basically holds that website. It has like a, a server dedicated to your website. And that's where all the information ends up getting stored and distributed out into the world. And I added, I think maybe that the, the podcast, you know, geez, the original podcasters, maybe they're the ones to blame for calling the podcaster a host when they know that the podcast has to be hosted somewhere. I guess so, but I mean that is what you know, if you're the lead on a show, you're the host.
14:16 I don't know that there would be another term to use other than podcaster that I feel like host feels more appropriate. But yes, I'm with you. I think that's where this term came from. I think it did come from website hosting. It makes sense. OK. I'm going to go to BC and then Ralph and then I want to dive into today's question. Yeah. And then I wonder what else could you call us like you said, would it be like custodians or DJs like they used to call the radio jockeys on, you know, back in the day, like what what are the terms are there for us? But I also want to point out, Dr. I think it's a little redundant to punch somebody in the throat after they've been shot in quarter. Just saying maybe like reorient those priorities just a little bit to make sure they really experience the full impact you're saying?
15:03 You're too young. You're not a Gen. Xer. That's what we do. We do it backwards. If you want them to get the full experience, make sure that they're conscious for the punch throat and then do the I'm just saying, it doesn't matter. He's not in her right mind. It's about the principle. I get it. I get it. I happen to agree with you BC yeah, if you're going to do it, make it count, right? Ralph, did you want to chime in at all? Yeah, I just want to add two things thing #1 is this was a big confusion point for me when I first started podcasting a few years ago. So I was totally confused by the whole thing. And I think it's even a bigger issue now with video because so many people think that they're on TikTok or YouTube, that's their hosting platform, which it kind of is, but not from an RSS feed. The second thing I'll add to that, I started distributing music about six months ago and they actually do a little bit better job of it is a platform I call called that I use called Distro Kid.
15:58 And it kind of speaks exactly to what it is. It's a distribution platform so maybe we can learn from that and instead of calling them hosts, maybe distribution or distributors or something like that. But it is confusing and that's why we put on the wheel of jargon because for, for new podcasters, people just getting in, they don't know about this. And so if all of us can do a great job of promoting this out there, here's what this host looks like. Here's your I like the word syndicator too, because I think it kind of also speaks to the the volume of what it is. But thank you for letting me chime in. I I don't appreciate having to chime in after being shot and drawn and quartered, But you know, it's all good this morning. Thank you, Ralph. Yeah, good points. I like the idea of what was the last term you used. Syndicators. Yeah.
16:39 I think it speaks to what it does because it puts it out there in syndication so a bunch of platforms can get to it. Yep, I'm with you there. OK, so let's move on from here. And if maybe there, I don't think we'll have time. I was going to say if there's time, maybe we'll spin the wheel again. But we also have wins from our past week to share. So lots to do today. And this is actually a question that was posted in our Facebook group by our good friend Janaid, who's not here at the moment. I should, maybe I'll text him to let him know we're, we're getting started. But earlier this week he posted What's the best part of podcasting for you? And he posted that in our face in our Facebook group at Empowered Podcasting. And we got a lot of good responses. And I felt like, you know what, that's a great Friday question for you, even though of course it is Friday the 13th. So we'll try to counteract the bad luck with some good stuff. But I do also want to learn a little bit more about what you might think is the worst part of podcasting 'cause it is not all balloons and roses, right?
17:45 There are some things about podcasting that probably at least one thing that probably gets under everyone's skin. So let's begin and maybe start with the worst if you have one, and then go to the best. I like to to end on a positive note. Who would like to go first? What's the worst part and best part of podcasting for you? All right, we're going to go to BC first. Go ahead BC. The worst part, and this is a recent experience for me, is that no matter how long you've been doing it, you are never at any point not susceptible to realizing you forgot to hit record.
18:27 I interviewed someone in August of last year. She reached out her, her assistant reached out, asked if there was going to be an update on like a release date. And I had to I, I may have mentioned this before before on the show, but I spoke to Riverside support, went through all my files and I had to accept the accept the fact that you know what, I did not hit record and she does not want to reschedule, which I understand. So that's the worst part. And I think for me, and this goes back to when I first ever hit a mic on radio, for me, the best part is still just like getting to sit there and have a conversation. Best part? Yeah, that worst part, not that we are all success, success, you know what I'm saying to that thing. Yes, that thing.
19:12 I'm certainly one of them. I experienced that with that Heather parody interview. And I swore I hit record. I even sent an angry message to Riverside saying what happened, Where's my recording? I know I hit record. And then as I kept digging, I realized, yeah, I I just didn't hit record. Yeah, that is a sucky part of podcasting. And yeah, I think the best part that you shared as far as the having those conversations with other interesting people, I think that was a common one in our Facebook group. I'm with you there too, BC who else would like to share? What's the best and worst part? Ashley? Go for it. Don't come for me y'all. I'm actually a little scared to say this. I think the worst part of podcasting in my opinion is that.
20:01 It's sort of got eaten up by video. I enjoyed the medium more when video was more of an option and not the forefronted expectation. Now, the best part in my opinion is that creating podcasts, it's something that I get to make the Outlast me, you know, that's one of my goals in life, is to make things that are going to be around longer than I am and are hopefully beneficial and meaningful to people. I don't have any kids. I really don't have any family apart from my parents. And I just want to make as many things that inspire people and educate people as I can that are going to be around longer than I am.
20:42 I love that the legacy and by the way, you have plenty of family. They're all right here with you right now and leaving that legacy, I think is so impactful. I'm with you there too. I think that is one of the best parts about it. Just knowing that I have left a mark and that could last for who knows how long after I'm gone. So I totally get it. And you know what, Ashley, I, I think I can get on board with you about the worst part being the fact that video has consumed a lot of podcasting. Yet I still think, although it's commonly hyped, I know based on statistics that audio is still very much alive, very strong, and in many cases way more powerful and effective than video. Podcasting.
21:30 As I continue to say, I think video is important for discoverability, but really I think why video is so discoverable is because of algorithms like YouTube's. I think YouTube has made video such a big part of podcasting because of its algorithm, because of the way it successfully distributes content. It does a much better job than the audio platforms do, like Apple and Spotify. Thank you, Ashley. Who else would like to share best and worst part for you in podcasting? Yes, go ahead, Ralph. Yes, I'm going to throw a money side to this being the money guy on the show. 1 of the worst parts of podcasting to me is this expectation that people are going to be wealthy and make money with their show. And the reason I see that is because it's hard to do that and it doesn't happen overnight.
22:26 And it's it, that to me is the worst part of it because there's this belief out there by some of these huckster coaches out there saying, well, if you do this and you do that, you're going to make $1,000,000 overnight. You're going to be the this one. You're going to be the that one. And I see the heartbreak. I see the people that have, you know, had bad relationships with family members and bankruptcies and all that sort of thing. I don't mean to be a downer because I'm going to have a really +1 here in a second. But I think that's part of the worst part because there's this expectation of, you know, the person who maybe just wants to be a hobby podcaster. That's cool. I think that's awesome. But I think the other side of that is there's this push towards I got to make money with this. I got to make money with this. And I'm all about making money with, and I'm going to help people do that.
23:06 Now here's the good side for me. And I, and I actually commented when Janae put this in the group, Dude, the relationships are amazing. It started with me back at EPC 2 and the people that I met there and, and I think I shared, I've shared before were like, I didn't know any of you folks and I consider a lot of you friends now. And that's amazing to me because that's the coolest thing about podcasting for me is believe it or not, I'm kind of an introvert. You probably never guessed that about me. I have a hard time like introducing myself to people and all that. But that's the one thing that podcasting has done for me. And it doesn't really answer the question, but I think it, I think it does. I think it does. It helps you build confidence. And that's the other thing I said to Janae. I said podcasting for me has made me a more confident person and getting behind the mic, getting in front of the camera, I know we can talk about video, audio, whatever that looks like, but I mean, that to me is huge.
23:56 But just the relationships. There are people that I know now that I consider super close friends that I would never have met them if it wasn't for podcasting. I love that Janae put this out there because I think we all need to lean into this because the days when it's hard, the days when it feels like this, it's just such a struggle. Just think about all the connections of people you've made people like Dr. and BC and Sid and I, I get, I'm not leaving anybody out, you know, and Ashley and all these are people that I would have never had an interaction with in my life had it not been for podcasting. So thank you for letting me chime in about that, Mark. But I I think that's the beauty of what we do here. Thank you, Ralph. I can relate to that too.
24:37 And I think for me, one of my, I think probably I'm still working this out, but I think one of my top core values in my life is connection. And if, if it's not the top, it's one of them for sure. And that is why I think I've been podcasting for over 20 years now, is that it gives me that opportunity to connect with some really amazing people. And that includes people I know, right? Like what my longest podcast stint was the Mark and Lowell show. And that that gave me the ability to connect with people that were I'm very close to in my life. It was a show about friendship really when it came down to it. And I had my closest friends be a part of that show regularly. And now what we do here, I mean, you all, I do consider family. I wasn't just saying that to Ashley like it does the community that podcasting births, there's something really special about that.
25:36 And I don't take that for granted one bit. So, yeah, thank you, Ralph. I appreciate that. And yeah, I hear you on the confidence thing, too. I think a lot of us here can agree. All right, Sid, coming to you now, what say you your worst part and best part of podcasting? Good morning, everybody. So the worst part for me, and this has evolved as I've grown as a podcaster, so but I'm going to say that it is promotion on social media. It's just God awful. Like it's just, there's got to be a better way to promote your show besides posting on LinkedIn, Instagram, TikTok. There just has to be a better way, right? And the best part though, is, and this is one of the things that has really evolved for me because I've been able to put a team in place to help me make the show happen, is I get to be the talent.
26:22 I get to be the guy that's asking the questions and talking to people and having amazing conversations and laughing and building relationships, as Ralph mentioned. And I really thrive in that. I get to be the talent seat. So I absolutely love that part of the of being a podcaster. Thank you, Sid. I am so with you on the worst part. I think that could be mine as well. I really do. I think even though I think some people probably look at some of the content I make and think, oh, that's creative or it looks like he's having fun with that. I do have those moments where I'm enjoying making the content. But it does feel like a grind a lot of the time. And there are times that I have to just be OK with not posting because it's draining me.
27:08 I would imagine that several of you would agree as well that that is a really tedious part of the whole thing. But promotion in general, you could probably make that argument right 'cause if it's not going to be social media, you got to make the effort and promote it somewhere else and it you and it's not a one and done situation. Promotion is not about 1 and done right. We've talked about this in the past when you talk about radio commercials. When I was selling radio ads, the biggest message was you've, you've got to. The message has to play at least seven times or be heard at least seven times before it actually sticks with an audience member.
27:50 So repetition is key. And that's why, yeah, whether it's social media or not, I have a feeling it's, well, I know from experience that, yeah, it's tedious. It's a tedious process. Hey, Mark, can I jump back in real quick? So Ashley put something in the chat which is very relevant, which is e-mail is a great way to go. And you're not wrong with that, Ashley. I mean, we have about 500 people on our e-mail list. I was looking at this yesterday. We get like a average of a 54% open rate and A8 or 9% click through rate, which are amazing numbers. Then we started at last year, we started LinkedIn newsletter and because we did a newsletter feature on LinkedIn, it actually gets emailed out to the people that are subscribed who have that feature turned on. And we have over 1000 people on that. And that also gets A50 plus percent open rate and a really like 6 or 7% click through rate.
28:49 So yeah, e-mail is like, I think it's gold. It's your captive, it's your own land, as we've talked about in the past, right? And it is a golden way to communicate, but it doesn't give you necessarily new reach. And social media, I think while we post there is we're looking for visibility, discoverability, We're looking for new reach, trying to get new people to listen to our show where the e-mail audience is, people that are already following you. So that's my two cents. Dr. wanted to jump into Mark. Yep. Thank you, Sid. Great points. I'm with you there and I'm going to get to a question in the chat in a section in a second. First Dr. What do you got for us? As a producer, I think the worst part for me is not sitting ahead, but just trying to keep up with the speed that podcasting keeps evolving too. The speed is unbelievable.
29:46 I've only been involved in podcasting for about 5 years and it's amazing how many things have changed. How many things are kind of antiquity, you know, kind of antique thinking antiquity. What? What is? What is the I hate words in the morning OK? That's going to be your tagline here soon, yes, Yeah, in the. Morning. So, but just trying to keep up with everything new because the clients that are coming in are not my generation, they are a younger generation. And when I say podcasting to them, they immediately think video. I am immediately thinking audio. So just trying to keep up with the pace of how things are changing is the worst part for me. And the best part is I guess it's a double edged sword because I love learning new things. So it's that's oh God, I'm weird. I'm weird in the morning.
30:45 Never mind. OK. I don't think you're weird hilarious. Thank you, Dr. and all right, I want to. So there was something I wanted to address in the chat and I just realized for some reason what I just set up didn't work. So I'll share a different link, but there was a question in the chat from who was it from? It was Adam. Thank you. Adam, thank you. My screen was not working. Yeah. Adam was asking if anybody has paid for ads to promote their podcast in the past and wondering if it's increased viewership. And we had an episode last year, probably about a year ago now with Tyler Perry.
31:27 No, not the Tyler Perry, but his name is Tyler Perry. And he shared his success with us from only using meta ads, so Instagram and Facebook. And he went from, say, an average size independent podcast to one that's generating 90,000 downloads a month. And he's built up a community and it's all, well, I wouldn't say all because he wouldn't say all. A big chunk of it he owes to the Meta ads and he shares his whole strategy. So I will make sure to share that link here in the show notes as well. Go check that episode out. I think you'll learn a lot. Tyler's awesome.
32:09 He actually does some work with Ironic Media now where he's helping some of our clients do just that. I have a client that has worked with Tyler and myself on these ads and they did like 10 times. They've grown 10 times in listenership since they started with me. Over the course of a year, they increased their listenership 10 times. So it can work and you just have to really know how to do that strategically. So if you want more information about that, check the show notes or you can go to podcastingmorningchat.com and you can see in the Our Favorites section, you can find it there.
32:50 And Adam, Adam asked, do you need a large budget? No, you don't. He did it with a budget of 2 to $3.00 a day. I think with a bigger budget you can be even more effective. But he did it with two to $3.00 a day. I'm glad you brought that up because that's something I've been thinking about and I kind of put it on my list to explore, to do in Q2 and to look at because now I think I have that. I think there's enough where I can do look alike audiences. And so I'm thinking about doing that. And if I do do it, I will share the results of that because I think it is a way, even though I said promoting on social media is like the worst. But I do think there is a way to potentially Dr. more traffic if you can build the right look alike audience.
33:31 I agree. Yes, Dr., go ahead. One of my mentors does this and what he did is he pulled his audience as to what other shows they listen to. For instance, do they listen to sports? Do they listen to news? Do they listen to true crime? Do they listen all the other things? There's, let's face it, there's a podcast for everything these days. And he kind of took that information and he realized that his audience not only listens to him, but also a good portion listen to the news. It gave him information as to where to put those advertising money, monies. Money, Yeah.
34:13 That's cool. OK. That's very cool. Thank you, Dr. And I am trying to share that link, by the way, for the live audience as well. I've been having all sorts of trouble doing that, but I think I've got it. So there you go. Check that out if you want. And again, that's in the show notes. Janae is in the audience. By the way, Janae, we're asking your question from earlier this week, so if you want to come up and share, please do. We want to know the best and worst parts of podcasting for you. Anyone else want to share? Mark, I just wanted to address the last question that was this, because I'm actually somebody who's done that. I've spent quite a bit on advertising and it does move the needle. It absolutely moves the needle.
34:58 My listenership on all of my shows has tenfold increased by doing advertisements. And I'm not talking about social media advertising. I'm talking about on podcasting, hosting platforms like Overcast, for example. And it is definitely move the needle. But it's like you said, Mark, you got to be consistent with it. And when I've done that, I mean, I took one of my shows from 20 listeners a day to 200. That was in a period of about three months. So it does work, but understand your niche, understand what category and I think we talked about this on the show maybe a couple weeks ago, but it does work. But just be prepared for once you start doing it, when you stop doing it, you will see a fall off.
35:40 So just be prepared for that, at least when that that's been my experience, Mark. Thank you, Ralph. Yeah, I am absolutely considering that as part of my strategy moving forward as I work to monetize the show, 1 of the things I want to be able to do is budget for some advertising so that I don't have to feel so tied and locked into making organic social media posts, if you will, promotional posts, if you will, etcetera. So, yeah, All right, let's go to Jynade. Jynade, welcome to the stage. Please answer your own question, although I added to it. Your question was what's the best part of podcasting? I want you to lead with what you think the worst is and then share your best. Go for it.
36:24 Good morning everyone. So what's the best part for of podcasting for me? Start with your worst. Yeah, start with your worst. My worst is managing all the timelines, all the things, all the different places you have to keep information. And yes, I've gotten good over the time, over the years, but it's still not my favorite thing to do, figuring out if the people are going to turn up on time. Do they have good audio? Like those are my worst things, but I go with it because I want to make sure that the guest that's coming on my show has the best experience and they have an Evergreen piece of content. My favorite part is of course yapping away.
37:04 But unfortunately, because I do run a interview podcast, I don't get to yap as much, but I do get to ask really good questions and pull out from the guest, which is going to have the listener to learn, you know, get the value out of out of the conversation as much as possible. So that's for me and the reason I shared this question. I was like, you know, let me test this out on Reddit and it started getting a ton of response. I was like, OK, it's a good one. Let me post it on Facebook as well. So there we have it. Thank you, Janae, love those answers. And yeah, I agree with you. I, I'm sure a lot of people agree with you is what I should say. As far as the worst part, I think, yeah, there are lots of moving parts in podcasting.
37:48 You know, we, we just talked about like one of the annoying moving parts is the social media promotion, right? That's only one of the, the many pieces putting a podcast together, especially as a DIY podcaster as BC defined for us yesterday. Yeah. I think that that's that's a really challenging part. And lucky for us, we have something really special coming out very soon that's going to help you as a DIY podcaster. That's right, handle those forefronts. That's right, and people can get on the wait list about that if they go to. Podglue.com. Podglue.com, that's Janaid's big project he's been working on.
38:30 Go check that out. By the way, Christina, I just saw joined us in the audience and being that Janaid's on stage as well. Just a an informal heads up, if you are in the Washington, DC area, March 26th at happy hour, I'll get you an exact time soon. But if you want to pencil this in and you're in that area, March 26th happy hour we will be in Rockville, MD hosting a meet up that Christina and I will be Co hosting together. I know Janae is coming being somebody from that area and I had asked him if he could make it earlier this week and he said he would absolutely be there. So come join an Empowered Podcasting meet up again Thursday the 26th Happy hour in Rockville, MD.
39:19 More details to come early next week. So you can plan accordingly. And if you're in the surrounding area, maybe you can make the trek out and come join us and spend an evening with us. Yes, Janae. Looks like Tide or Nikki will definitely come sweet. Oh, awesome Tide. Where are you located, Nikki? Can you completely? Fine, I'm in Virginia. In Virginia. Cool. Awesome. I love it. Thank you. That's. There's another one, Christina, on the list that we can add. So, yeah, it should be a great time. Come join. We're going to be talking podcasting, enjoying a drink or two. It is a lot of fun. We did it once before. We're probably doing it at the same location as we did last time. So, yeah, come join us there.
40:01 OK, let's do this, gang. Let's share some wins from our past week. I will kick things off to. Yeah, get the juices flowing, but start. Thinking about it, if you haven't already, but if you're a regular here, you probably were thinking about it because it is Friday and that's what we do. So my win from this past week is I heard back from what's now going to be a new consulting client. I spoke with them a week or two ago and what the cool part, at least what's cool to me is the fact that they told me they needed a little bit of time because they wanted to sit and interview, for lack of better word, a few other podcast consultants.
40:46 And when I hear that, it sometimes takes the wind out of my sails a little bit like, oh, great, now I got to wait and see if somebody else is quote, UN quote, better than me in their mind. But they did reach out to me early this week and said, Mark, we're ready to move forward with you. We're really excited. Send us the info, the paperwork, the invoice. We're ready to Rock'n'roll, the podcast that I'm going to be working with. They are about two years old. They are hosted by a married couple who are both doctors. And one of them, at least one of them, is a licensed marriage couples therapist. The show is called Marriage IQ and I'm getting started with them later this month.
41:28 So shout out also, by the way, to my clients from the podcast The Loud Quiet. They are the reason that I connected with this client in the 1st place. They were actually a guest on Marriage IQ and they started talking about me and working with me and how much that's helped them. And Marriage IQ got interested and reached out and the rest is history. So that's my win from this past week. Who else would like to share a win? So I have two wins. I'm working on a project that I'm not going to talk about, but I'm halfway through it. I had a huge milestone this week and with this project and it feels really good to be halfway through it and I'm excited to see what happens the rest of this month as I push this project across the finish line. So we're on that later.
42:17 It is podcasting related, but I'll share later. But my real big win of the week is sitting on stage with us and his name is Janae. And I just have to give a big shout out to Janae. I recorded A10 Excuse Me When My Hot Takes episodes this week and I've been struggling with making it work on ecam with the spinning wheel and everything. And I've had two that just busted. And so I had one yesterday and Janae hooked me up with beta software from ECAMM and dude it worked perfectly. No glitches, no freezing, the wheels spun.
42:58 If you watch on YouTube the graphics of that show, we're going to be much more improved because of Janae. I'm learning how to be a on the spot video producer and switching scenes and all this kind of stuff and I'm having a lot of fun with Ecam. But Janae, help me figure it out, help me get things set up and help me figure out why I was having all the glitching issues. And it finally worked yesterday. So thank you, Janae. Congratulations to you both on that win. That's awesome. Very cool. Janae coming through again. Thank you for always being a great support to this community. OK, who else would like to share? I want more people to share. We have some time.
43:40 DRR, you're nodding your head. OK, go for it. I have a win for today. Yay for me. OK, four years ago my husband was in surgery and they cut out all the cancer this week. He is still cancer free for years so. That is amazing. Congratulations. That is awesome news and thank you for sharing it with us. Very cool and send our congratulations as well. That is so cool. Thank you. Dr. Ashley, you are up. Go for it. All right, thank you. I hope you don't mind, but this is going to be more like win of almost two years. And that is, you know, having the experience and the privilege of working on PMC for the last two years. I don't think there's a lot of editors who can say they worked on the same show every day for almost 2 years. And I'm just grateful for, you know, all I've learned and all of you and everything I'm going to get to take forward with me. I think it's fair to say I'm a lot quicker than I was when I started.
44:49 And I, I do it a lot better than I did when I started. And I'm just grateful. Thank you, Ashley. I share that with you. I am certainly a huge win for the podcasting. Morning Chat has been you and the fact that you've been so dedicated to it. You've showed up pretty much every single morning, did all the hard work after the show and put it all together, making my life a lot easier. I just couldn't be more grateful. So thank you, you, Ashley, really appreciate you. And of course, looking forward to continuing conversations with you in the mornings whenever you are available. Love you. OK, Ralph, you're up. You want to share a win?
45:30 I do. So mine is very related to my other job. My other job is I do taxes for people and if you don't know this business, taxes if you've got an LLC or an S Corp are due on Monday, Monday, not April 15th Monday. And I'm happy to say as of last night at 8 PMI have either completed or filed extensions on everyone that needed to meet that deadline by Monday. Now, that said, I do have a couple people on my calendar today and tomorrow, but just a little public service. And a win for me is if you have an LLC or a corporation, and that's corporation specifically, don't forget the deadline is Monday. A lot of people missed that because they think April 15th for personals, but it doesn't work that way. So yeah, I don't want to get into the nuances. There's a bunch of little nuances that if you're a single member LLC, it's on your personal return. Don't sweat it.
46:18 But just heads up. But I'm celebrating the win of the, I don't have this mountain of ones I got to handle today. So thank you for letting me share that, Mark. You're welcome. Congratulations. Yeah, I'm sure. Yeah. I guess you're somewhat in the final stretch now of tax season. You've got what, like a month left, really of probably back-to-back to back-to-back meetings? And this is the hardest stretch because most of my clients, as I've gotten a little bit older, are more complicated returns. And they generally wait to the last minute because unfortunately, most of them owe money and they don't want to pay early. So yeah, this is, I always tell my staff, you know, there's this great point in taxis in the beginning where people are all excited and they're getting refunds and they can't wait to come in the door. And they're, But then all of a sudden one day you notice like the demeanor changes and now it's like we're all going to funerals. And that's the folks I'm dealing with now. I don't mean that in a negative way, but it just it definitely is a change in the scenery.
47:10 I have a question for Ralph. Ralph, I keep telling myself that I want to start paying quarterly. What is involved in starting that up? That is a great question that I cannot answer in 6 minutes seriously. And one of the things, Mark, that maybe we want to consider is I could do something like that as a, as a show topic, because there are some, some very keen things that we could do Dr. If you want to, if you want to get in touch with me offline, I'm happy to talk to you about that. But that's something I'd be happy to share with the community because that's a, that's a big question a lot of people don't think about and then they have this big fear of April 15th because they haven't planned ahead of time. So DRI don't want to minimize your question. I just I want to answer it in a way that is beneficial to everybody tuning it.
47:56 OK, future topic. Yes, maybe next week, maybe next week, because like we said there it is time, tax season is here. And if you haven't done it yet or you're getting started or maybe even in the thick of it, I think sharing some tips from Ralph may be really valuable this time of year. So thank you for that question and more to come on that. OK, final check. Anybody else want to share a win from this past week? Brian, welcome back to the stage. Good to see you. Would you like to share a win with us? Good morning. My win is that I have finally gotten my show onto Apple Podcasts by way of rss.com.
48:43 I have not figured out how to claim the show yet, but I am in the process of doing so. It is exciting that I have finally been able to submit my show to Apple, so I'm very happy about that. Awesome, yes I would connect with rss.com to find out what the delay is as far or Edward. The trouble is as far as claiming that my first thought is is to log into Apple Podcast Connect and find your show there. And it usually has a button to do something like that. But I can get into more detail with you if you need help. But I'm sure rss.com can help you as well. And a good way, a good bookend here because rss.com, that is one of those hosting platforms, which was the word or the term of the week when we spun the wheel of jargon. Brian, thank you.
49:38 Congratulations to you. I'm glad you got that moving and that it's now going to be available on Apple Podcasts. Very cool. Thank you for heeding the call also and coming up and and sharing that win with us. Gang, we are back Monday morning, 7:00 AM Eastern. As I said, Obsession Worthy podcast series continues with Jonathan Howard leading the way. But all of us, the cast and crew will be here for that. So come join us for that. You can go to podcastingmorningchat.com/owp. I don't know why I have so many such a hard time with that. Come join us there and until Monday, make it a great weekend.
50:21 Everybody take care.