476. PodPage’s Bold Acquisition: What It Means for You

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Good morning, podcasting Morning
chat.

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Today is Wednesday, March 18th,
2026.

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And today it's our podcast news
and comment edition with more

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Apple podcast video push,
surprising new data on

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podcasting's ad power.
And Dave Jackson joins us live

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with the big merge with Pod
Page.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand, side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast, YouTube, LinkedIn,
please share this with a fellow

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00:00:36,640 --> 00:00:40,640
podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again podcasting
morning chat.

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Thank you so much for being
here.

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I am your host Mark Ronick and
currently on stage with me my Co

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hosts Ralph Estep, BC Babbles,
Jonathan Howard, Sid Meadows,

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Dr. Fay, Alex Baelish and also
we have Tide AKA Nikki joining

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us from the audience.
Good to have all of you here

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this morning.
And of course we also have live

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with us on video.
We have Dave Jackson from pod

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page.
Good morning Dave, how are you?

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Oh, you're, you're unmuted.
You're muted, by the way.

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You would think the podcaster
would, you know.

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Hey, I forgot to hit the record
right when?

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We started.
No, I'm good.

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Glad to be here.
Yeah, we are excited to have you

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here.
We will be talking with you in a

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few minutes about the big move
on pod page and I hear some X

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something playing in your
background.

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I'm, I'm, I'm going to shop that
babe, OK?

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Like you said, you know, we're
we're professional podcasters

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here, everybody.
Holy cow.

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All right.
No problem, before we dive into

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all the news we have some
personal news as far as the

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podcasting morning chat goes and
if you are a pod news subscriber

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you may have seen this in
today's Pod News.

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So as of today, Ralph Estep is
officially stepping into the

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role of Co Executive producer of
the show alongside yours truly.

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So many of you already know
Ralph from the community and

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from the way he's been showing
up with such consistency,

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generosity and care.
And over the past several

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months, he's become a bigger and
bigger part of what we're

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building here.
And that's been really clear in

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the conversations behind the
scenes and in support, and I

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should say, the support he's
offered every step of the way.

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Just last week, we announced
that Ralph is officially the

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title sponsor of Empowered
Podcasting 3 Content

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creatorsaccountant.com, which
says a lot about how much he

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believes in this community and
where we're headed.

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So for me, making this move
feels like the right next step

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because my struggle,
particularly over the past year

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or two, hasn't been that.
I don't have the know how on the

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business side.
I'm teaching podcasters how to

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do that all the time.
But my struggle is that a, I'm

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too close to this show.
It's like my child.

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And I think that creates blind
spots for me.

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And B, the PMC is a real
creative outlet for me.

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It's given me the opportunity,
which I know many of you know,

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to do something that I've wanted
to do ever since I was a

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teenager.
And that's to host my own show,

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morning show specifically.
So this move means that I can

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focus on what I care about doing
most, leading the conversations,

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hosting the show, and building a
space where podcasters feel

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supported, connected, and
empowered.

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Ralph will bring his experience
in business strategy in the

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creator space, various
resources, monetization, ideas,

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systems, and long term growth.
And I'm really grateful that

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he's bringing those strengths
into the podcasting morning chat

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in an even bigger way.
So, Ralph, thank you for

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believing in me, believing in
the community, and for being

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willing to help help shape what
comes next.

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I'm really excited to build this
both with you and this amazing

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community.
So thank you, Ralph.

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You're welcome, Mark, and I'll
go back to the day I met you

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down at Empower Podcasting too,
as you were sitting there

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interviewing Dave Jackson.
I met both of you at the same

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time and I knew there was
something special here.

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And once I got involved in the
community, Mark, I just, it felt

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like the right thing to do.
And I've really enjoyed this.

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Getting up early at 4:15 every
morning has been fun, but I

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really like what's going on
here.

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I see a great direction that
we're taking this community.

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And so I'm honored to step into
the role to help out where I can

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and to really take the show to
the next level, Mark.

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So thank you so much for giving
me the opportunity and I

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appreciate the community as
well.

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You guys are really become a
family to me, so thank you so

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very much.
You're welcome and thank you,

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Ralph.
Yeah, again, really excited

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about this.
I think that the, you know, as

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far as the show goes, that's
really going to remain my

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territory.
So I'll be guiding the show,

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help Ralph will help me along
with the rest of the team as far

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as curating content and maybe
coming up with different formats

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and styles of how we do things.
But overall, the big changes are

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happening behind the scenes
thanks to Ralph.

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So more to come.
Good stuff with for this

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community and I say we get
things going with the news

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today.
So like I always do, I start

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this show, particularly news and
comment with a little bit of

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data for you.
This comes from the podcast

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Business Journal.
Over the past week, 566,000

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podcast episodes were published.
So that means at least one new

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episode was published over this
past week and that's up 2.3%

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from the previous week.
And it also looks like, looking

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at their chart, it looks like
this is an all time high since

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November of 2025.
S lots of podcasts being

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published over this past week.
And then over the last 30 days,

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almost 2.5 million podcasts
published at least one new

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episode, which is up almost 2%
from the previous 30 days.

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And now we're going to go to Dr.
for her top fives.

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Go for it, Dr. Good morning.
Good morning, Dave Jackson.

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Good to have you with us.
So the number 5 on Spotify is

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The Daily, the number 4 is Crime
junkie #3 Q the Timpanis, it's

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the Shawn Ryan show #2 is this
past weekend with Leo Von, and

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the number one podcast is the
Joe Rogan Experience.

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Whatever what what a surprise.
Always in the number one.

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Now we're not going to do the
Apple top five because you know,

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look, we we introduced the Apple
top five when we started

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noticing how many times the same
usual suspects are there,

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especially Joe at the top.
And so we introduced some Apple

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stuff, but we wanted to get back
to Dr. sometimes gives us a

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random top five of the week and
that's what we're going to do

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today.
So what is that random chart

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this week?
Yeah, So the random chart this

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week and I, I searched through a
lot of them this morning.

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So it is alternative health and
I chose this one for a specific

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reason and I will tell you that
after the number one is so #5 is

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biohacking beauty.
The Anti aging skin care podcast

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#4 is Biohacket, which is
different from the biohacking

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beauty #3 Cue the timpani is get
sleepy sleepy meditation and

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stories.
Number 2 is the Passion Struck

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with John P Miles, and the
number one is the Dylan Gemelli

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podcast.
Now, the reason why I chose this

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one, OK, is because it has zero
podcast description, and it's

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still made #1 interesting.
And it's still made number one.

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Yeah.
Huh.

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Yeah, I see that here in the
chart, it says this podcast does

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not have a description and yet.
We're #1 anyway.

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OK.
I I want to know how that worked

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out.
I mean, look, I don't think a

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description makes or breaks
clearly a podcast, but at the

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same time, it's interesting that
it's all the way at number one

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of the alternative health charts
regardless.

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Like you would think that it
would at least have a

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description there.
Exactly.

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Fascinating.
OK, well, thank you, DRI don't

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know, Dave.
Any thoughts on how that could

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even possibly happen?
That's interesting.

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It just makes my eyebrow go up.
Just just want to realize.

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So I'd love to see his
completion percentage, you know,

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that kind of stuff.
That's true, that's true.

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He could just have a lot of
plays being pressed but not

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actually sticking around and
listening.

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Who knows, but really
fascinating.

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OK, cool, let's keep it moving
with some events.

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I should have played my music.
Some events coming up around the

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world of podcasting that you may
be interested in.

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There is a meet up hosted by
yours truly coming March 26th in

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the Washington, DC area.
It's actually hosted by me and

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my friend Christina Vidovic.
She has a community called Women

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Getting Visible.
I felt like that was a really

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appropriate matchup being that
we are recognizing women all

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month long this month.
The event again next Thursday,

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March 26, 2026, and it starts at
5:30 PM.

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It's at Pinstripes in North
Bethesda, totally free to

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attend.
So come check that out.

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Also, podcasting Made Simple
Live, that's a pod match event

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and it is a premium podcasting
virtual event focused on helping

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podcast guests and podcast hosts
hosts improve their craft so

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that they can make a bigger
positive impact on the world

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around them.
I know it's technically a paid

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event, but I'm pretty sure it's
relatively easy to get free

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tickets.
If you want to reach out to Alex

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and Pod Match, I think you'd
probably be able to get that

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free ticket.
Go to podmatch.com/event For

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more information.
But I will tell you it's April

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16th starting at 11:30 AM
Eastern.

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Also, some news for you about
Empowered Podcasting 3 which

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comes out August 21st through
the 23rd.

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It's going to be back in
Charlotte, NC at the Hyatt

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Centric in South Park.
The news I wanted to share with

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you, well, two things.
One, get your tickets now

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because they will go on, I
should say, go up in price April

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1st.
So this is the last time this

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month that you will be able to
get tickets for under $200.00.

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But the news I wanted to share
with you here first, nobody

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knows this yet except the EPC
team.

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Speaker applications are now
open, so you can go to

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empoweredpodcasting.com/speakers.
Oh, hey, thanks.

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Thanks, Dave.
You can go to

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empoweredpodcasting.com and you
can get all that information.

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Apply there.
And yeah, you can see that

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little speakers button at the
top.

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Hit that and come join us over
there.

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All right, so with that, let me
see here what should where

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should we go next?
I know where we should go.

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Quick tip, smart move.
Yeah, Content creators Business

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bite.
This business bite is brought to

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you by the guy who's about to
host it, Ralph Estep of Content

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creatorsaccountant.com.
Ralph is a licensed accountant

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00:12:40,720 --> 00:12:44,520
and my accountant with over 30
years of experience at

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contentcreatorsaccountant.com.
He helps creators stop guessing

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00:12:48,200 --> 00:12:52,960
about taxes and money, turning
financial chaos into clarity.

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And I can attest to that working
with Ralph is it's been one of

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the best decisions I've made and
I encourage you to check it out.

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00:12:59,960 --> 00:13:04,000
Check
himoutinhiswebsite@contentcreatorsaccountant.com.

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00:13:04,240 --> 00:13:07,160
Now this is a special content
creators business bite.

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Ralph is going to talk to Dave a
little bit about the big news

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from Dave and Pod Page.
Take it away, Ralph.

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Thank you, Mark.
And I'm so super thrilled to

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have Dave here today because
something big just happened in

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podcasting and I think most
creators are going to miss what

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it actually means.
We're going to talk about that

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this morning.
Pod Page has officially acquired

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the School of Podcasting and
they're bringing Hall of Famer

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Dave Jackson into a bigger
strategy.

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Now, on the surface, this looks
like an acquisition, but I think

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it's a little deeper than that.
In my view, this is a signal.

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Podcasting is entering a new
era.

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It's what we call the ecosystem
error.

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And what makes this really
powerful is who's at the center

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of this.
Now, this is Hall of Famer Dave

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Jackson.
I'm happy to say that Dave is a

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friend of mine, and it brings me
a lot of great honor to have him

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here on the show today.
Dave.

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So thank you so much for joining
us today.

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Oh, always happy to talk
podcast.

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00:13:58,160 --> 00:14:01,240
You don't have to, you know,
twist my arm too hard or talk

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00:14:01,240 --> 00:14:05,920
about yourself.
Well, enough about me.

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How's it go?
Enough about me, let's talk

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about you.
What do you think about me?

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Exactly.
Dave, I wanted to start, when

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you look at this move and you
know and I've been working with

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you a little bit on the business
side of things too, is this just

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a business decision or is this
the beginning of a completely

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different model of podcasting
growth in your view?

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It is.
That's a great question.

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It solves 2 purposes.
The first one is it I because at

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pod page I ask people when they
leave, I'm like, why did you

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leave?
And it's and I mean never Oh, I

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hate pod page, you guys suck.
It's always I'm not podcasting

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00:14:45,360 --> 00:14:46,880
anymore.
That's it.

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That's the number one reason why
people leave pod page is because

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they leave podcasting.
So when Brendan asked me, he

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00:14:54,040 --> 00:14:56,360
goes, I have a weird idea.
He's like, and I don't know if

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this is offensive, he goes, but
would you ever contemplate

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selling the school of
podcasting?

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And I was like, never thought
about it.

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Let's talk about it.
And so part of this, I believe,

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is if I can help people stay
podcasting because I listen to a

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really bad podcast yesterday
where it started off, it had the

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title about such and such.
And the first question was, so

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what's your favorite song?
And I was like, what, what does

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that have to do with the, the
topic?

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And they went on quite a bit
about it.

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And I was like, OK, so if I can
tell someone, hey, you know,

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when you have a, a topic in the
title, you like get to that you,

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you have a much better chance of
getting people to listen to your

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show.
If you have get people to listen

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to your show, then you're going
to feel like you're successful

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and then you don't quit.
And if you don't quit, then

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you'd keep your pod page
account.

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So I think that's two things
that are are going on.

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And then the other thing that
made me go, yeah, I'm going to

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do this is Pod Page is not
Brendan's first business.

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He's had.
He was in the music business for

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00:16:00,720 --> 00:16:02,800
a while, which I think is
another reason why we click.

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00:16:03,360 --> 00:16:05,400
He's had all sorts of different
things and they've all been

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really successful.
And then he usually sells them

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00:16:07,360 --> 00:16:08,800
off.
And that is not the plan here,

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by the way, with Pod Page.
But I was like, here's a guy

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that's like, been there, done
that.

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So let's let's let him drive for
a bit and we just click.

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I don't know.
I'm I'm sitting here thinking,

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just to let you know, the the
head of a podcaster.

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I'm now going.
What was Ralphs question?

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00:16:26,920 --> 00:16:29,040
You just talked a lot.
Did you answer the question?

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So because you you asked me, is
this a new dawn of this?

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I mean, we see a lot, we see the
riversides of the world that

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like, oh, we will do remote
recording and now we're a host

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and we will wash your car and we
will do, you know, it's like, so

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00:16:47,280 --> 00:16:49,120
some of that is good and some of
that is bad.

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But in this case, I feel, and I
said this in 2020, before I

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00:16:53,440 --> 00:16:56,760
worked at Pod patch, I think
it's just a magical tool.

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00:16:57,560 --> 00:17:01,360
And so it's it's I don't feel
like he's bolting on the school

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00:17:01,360 --> 00:17:03,640
of podcasting.
He just saw it as a good mix.

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00:17:03,640 --> 00:17:07,760
And when we talked he always
said, well, like, what's whole?

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00:17:07,760 --> 00:17:10,960
Like why isn't the school of
podcasting like like he goes,

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you know, those in the know kind
of know it.

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00:17:12,880 --> 00:17:14,920
He goes, but why isn't it like
the place?

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00:17:15,240 --> 00:17:19,200
And I go, well, you know, I make
part time income because it's a

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00:17:19,200 --> 00:17:21,400
part time job.
I work on it from, I don't know,

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00:17:21,400 --> 00:17:24,680
7 to 11.
And I go, I do that five or six

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00:17:24,680 --> 00:17:28,160
days a week, you know, and he's
like, so I think that was the

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00:17:28,160 --> 00:17:29,200
other thing.
He's like, you know, this could

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00:17:29,200 --> 00:17:31,200
be a lot bigger if this guy just
had more time.

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00:17:31,560 --> 00:17:35,400
So let's make the school of
podcasting part of his day job.

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00:17:35,800 --> 00:17:38,160
And I was like, so that was the
other one that I was like, oh,

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00:17:38,160 --> 00:17:40,640
this.
I like that idea so.

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I have a question for you as as
a podcast industry business

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00:17:45,640 --> 00:17:50,520
owner from one to another, I'm
just curious, what was there any

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00:17:50,520 --> 00:17:53,520
part of this that made the
decision hard for you?

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00:17:53,520 --> 00:17:56,760
Because I know it would be, even
though there's some excitement

305
00:17:56,760 --> 00:18:01,320
and probably some financial
aspect to it as well, I would

306
00:18:01,320 --> 00:18:06,280
still feel a little bit funny
about relinquishing control of

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00:18:06,280 --> 00:18:08,320
something that I've spent so
much time building.

308
00:18:08,320 --> 00:18:11,400
So yeah, was there anything
about that challenging for you?

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00:18:11,840 --> 00:18:15,080
Yeah, yeah, It was not as
challenging because I really

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00:18:15,080 --> 00:18:17,920
trust Brendan.
He and I are on the same page on

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00:18:17,920 --> 00:18:21,280
I, I knew I was the right place
when I first joined Pod page.

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And you know, our whole thing is
we make websites for people that

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aren't too nerdy, right?
They don't want to learn how to

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00:18:28,760 --> 00:18:30,440
code.
So you are reaching out to

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00:18:30,440 --> 00:18:33,880
people who aren't that nerdy and
then you go, OK, and now

316
00:18:33,880 --> 00:18:37,080
configure your domain, which
isn't that hard, but for some

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00:18:37,080 --> 00:18:41,480
people they're like IP address,
what you know, so we had a guy

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00:18:41,480 --> 00:18:43,800
that was just struggling and I
said, hey, can I just get this

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00:18:43,800 --> 00:18:46,640
guy on Zoom?
I go, I could fix him in like 2

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00:18:46,640 --> 00:18:48,480
minutes.
I go instead we're going to do

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00:18:48,480 --> 00:18:52,440
20 back and forth and he's like,
and let's see what happens.

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00:18:52,840 --> 00:18:55,600
So I did and the customer was
like, I can't believe I got a

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00:18:55,600 --> 00:18:57,320
live person.
This is amazing.

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00:18:57,720 --> 00:19:00,160
So I told him that.
He goes, OK, that's a thing.

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00:19:00,560 --> 00:19:03,160
That's a thing now.
He goes, now obviously you can't

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00:19:03,160 --> 00:19:05,520
just do it at the drop of a hat.
Let him schedule it.

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00:19:05,880 --> 00:19:10,360
So anytime we can do something
to make the customer go, Oh my

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00:19:10,400 --> 00:19:13,160
God, that's amazing.
We like to do that where

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00:19:13,160 --> 00:19:15,600
everybody else is putting AI
between themselves and their

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00:19:15,600 --> 00:19:17,680
customer.
I kind of knew I was with the

331
00:19:17,680 --> 00:19:21,360
right guy and we're, we're very
In Sync on how to treat the

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00:19:21,360 --> 00:19:23,920
customer and how to listen to
the customer and things like

333
00:19:23,920 --> 00:19:26,800
that.
So when we came up with the kind

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00:19:26,800 --> 00:19:29,040
of the, the paperwork of it,
there was a lot of like this is

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00:19:29,040 --> 00:19:30,600
what you're buying, You're
getting this, you're getting

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00:19:30,600 --> 00:19:34,440
this, you're getting this, but
you're not getting this and you

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00:19:34,440 --> 00:19:36,160
can't.
And, and Dave still gets to be

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00:19:36,160 --> 00:19:39,360
Dave and you know, all that kind
of stuff to where we really

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00:19:39,360 --> 00:19:40,880
figured out.
And then the other thing we

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00:19:41,160 --> 00:19:45,200
there is a clause like if this
goes horribly wrong, how do we

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00:19:45,200 --> 00:19:47,120
unravel it?
Because the one thing we both

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00:19:47,120 --> 00:19:51,160
said is we don't want to ruin
what we have at pod page.

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00:19:51,760 --> 00:19:54,800
We have a great just set up
there where, you know, he's the

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00:19:54,800 --> 00:19:57,880
primary programmer.
He still does some work and

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00:19:57,880 --> 00:20:01,800
support, but I kind of do a lot
of the everything else thing and

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00:20:01,800 --> 00:20:04,600
we love that.
We have a great relationship and

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00:20:04,600 --> 00:20:06,800
connection.
And so there is a part in there

348
00:20:06,800 --> 00:20:08,880
like in the event this goes
horribly wrong, this is how

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00:20:08,880 --> 00:20:11,440
we're going to unravel this and
the money will go back and this

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00:20:11,440 --> 00:20:13,680
and that.
So we did that.

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00:20:13,680 --> 00:20:18,680
But it the thing that makes me
worried is back in the day I was

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00:20:18,680 --> 00:20:21,760
the editor of the student
newsletter at my college.

353
00:20:22,680 --> 00:20:26,840
And the problem was.
I really liked being the editor

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00:20:26,840 --> 00:20:29,480
of the student news.
There's a lot of fun and it was

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00:20:29,480 --> 00:20:31,560
creative.
So scratching all those itches,

356
00:20:31,800 --> 00:20:34,480
the the problem was that given
it wasn't getting me any closer

357
00:20:34,480 --> 00:20:37,240
to that degree and it just
dawned on me.

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00:20:37,240 --> 00:20:40,160
I was like, I got to quit doing.
I'll go back to being just a

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00:20:40,160 --> 00:20:44,280
writer, but I can't do that.
And so I handed it off to a guy

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00:20:44,280 --> 00:20:46,960
that I knew.
And the first thing he does is

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00:20:46,960 --> 00:20:49,400
he changed the name of the
newsletter.

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00:20:49,400 --> 00:20:52,800
And it was like, oh, right to
the heart, you know?

363
00:20:53,160 --> 00:20:55,920
And I was like, that's my baby.
What are you doing with my baby?

364
00:20:56,200 --> 00:21:00,440
So I, I have that to know, like,
hey, things are going to change

365
00:21:00,440 --> 00:21:01,880
a little bit.
And some of them I will.

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00:21:01,880 --> 00:21:05,200
But he's also smart enough to
know, look, he's, he's like, oh,

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00:21:05,200 --> 00:21:06,800
I have Dave.
He's the guy that's been running

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00:21:06,800 --> 00:21:09,760
a membership site for 20 years.
Maybe I should listen to what he

369
00:21:09,760 --> 00:21:12,760
says.
So it, it, am I nervous about

370
00:21:12,760 --> 00:21:15,040
it?
Sure, but not as much.

371
00:21:15,040 --> 00:21:17,560
And especially as we, we just
had a lot of talks of like,

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00:21:17,880 --> 00:21:19,720
how's this going to work?
How's that going to work?

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00:21:19,720 --> 00:21:21,840
And what if it doesn't work and
things like that?

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00:21:21,840 --> 00:21:26,200
So it's, it was it, it wasn't,
It wasn't hard, but it wasn't

375
00:21:26,200 --> 00:21:27,160
easy.
Right.

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00:21:28,160 --> 00:21:31,320
Dave, I, I've been a member of
the school podcasting since back

377
00:21:31,320 --> 00:21:34,600
in January.
I think of 2024 now and I just

378
00:21:34,600 --> 00:21:37,240
want to say this publicly, Dave,
you have been a huge impact on

379
00:21:37,240 --> 00:21:39,400
me.
You have given me skills that

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00:21:39,400 --> 00:21:41,200
I'm able to use today on today's
show.

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00:21:41,200 --> 00:21:42,800
So thank you.
I want to say that publicly

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00:21:42,800 --> 00:21:45,680
because you are a great mentor
to me.

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00:21:46,120 --> 00:21:48,600
My question for you though is as
a member of the school

384
00:21:48,600 --> 00:21:51,520
podcasting, how does this impact
that?

385
00:21:51,520 --> 00:21:53,640
What is that going to look like
from the people who have already

386
00:21:53,640 --> 00:21:56,240
been working with you, the
people who are already have that

387
00:21:56,240 --> 00:21:58,040
relationship?
Like one of the things that I

388
00:21:58,040 --> 00:22:00,360
know I look forward to when it's
not tax season is the lunch with

389
00:22:00,360 --> 00:22:03,360
Dave every Friday.
What is the plan for for that

390
00:22:03,360 --> 00:22:04,920
kind of stuff, Dave?
Is that going to pivot?

391
00:22:04,920 --> 00:22:06,640
Is that going to change?
What's that going to look like?

392
00:22:07,000 --> 00:22:08,920
This isn't meant in the next
negative ways is what is that

393
00:22:08,920 --> 00:22:10,800
going to look like for the
people who have already been

394
00:22:10,800 --> 00:22:12,320
involved?
Yeah, that was one of the

395
00:22:12,320 --> 00:22:14,440
biggest things.
There's like, look, we can't,

396
00:22:14,880 --> 00:22:17,320
you know, upset the apple cart
for people who've already been

397
00:22:17,320 --> 00:22:19,560
paying.
So the right now the only thing

398
00:22:19,560 --> 00:22:21,440
that's changed is we added a
free tier.

399
00:22:21,600 --> 00:22:25,080
Now that free tier is nowhere
close to what you get if you

400
00:22:25,080 --> 00:22:28,840
pay, but it's a funnel.
And so if you're a paying member

401
00:22:28,840 --> 00:22:31,120
of the school of Podcasting,
absolutely nothing changes

402
00:22:31,120 --> 00:22:33,280
because you have access to
everything.

403
00:22:33,360 --> 00:22:35,520
That's kind of where we said
this is the tier that gets

404
00:22:35,520 --> 00:22:37,480
everything, the people that are
already paying.

405
00:22:37,920 --> 00:22:39,920
And then it was a matter of
like, but we want a free tier.

406
00:22:39,920 --> 00:22:42,880
So what's that going to have?
So for example, they get

407
00:22:42,880 --> 00:22:46,440
courses, but it's a little baby
kind of like how to get started

408
00:22:46,440 --> 00:22:48,720
in podcasting course.
Then, as you might imagine, a

409
00:22:48,720 --> 00:22:50,480
free course on how to learn pod
page.

410
00:22:50,840 --> 00:22:53,280
They get access to the
community, but it's only one of

411
00:22:53,280 --> 00:22:55,480
the channels, which is just
general podcasting.

412
00:22:55,480 --> 00:22:58,480
There's there's one in there on
AI and monetization and

413
00:22:58,480 --> 00:23:01,040
statistics and a bunch of other
channels, but they just get the

414
00:23:01,040 --> 00:23:04,320
one channel so they can come in
and and chat a little bit.

415
00:23:04,600 --> 00:23:07,560
And then there's absolutely no
coaching the the free people,

416
00:23:08,440 --> 00:23:10,040
because I offer one-on-one
coaching.

417
00:23:10,040 --> 00:23:12,320
We do group coaching like Ralph
talked about.

418
00:23:12,520 --> 00:23:15,920
There's no if you want Dave,
you, you got a pony up for the,

419
00:23:16,680 --> 00:23:18,440
the thing.
So if you're already a paying

420
00:23:18,440 --> 00:23:20,800
member, nothing.
The only thing like yesterday I

421
00:23:20,800 --> 00:23:24,000
was like, holy cow, is I think
we had 12 people sign up on the

422
00:23:24,000 --> 00:23:27,360
free account because of all the
publicity and I make a video for

423
00:23:27,360 --> 00:23:29,360
every person to join.
So every time I turned around, I

424
00:23:29,360 --> 00:23:33,400
was like, hey, thanks so much
for yeah, so it was that.

425
00:23:33,400 --> 00:23:35,280
So it's.
Kind of like those Cameo videos.

426
00:23:37,000 --> 00:23:40,800
Well, it's funny because I now
have to like show look, I have

427
00:23:40,800 --> 00:23:44,280
10 fingers because people are
like, what AI tool were you

428
00:23:44,280 --> 00:23:46,360
using to make that?
And I go, no, that's me.

429
00:23:46,360 --> 00:23:48,440
Like that's actually, they're
like really wow.

430
00:23:48,440 --> 00:23:50,280
And I'm like, yeah, that's I'm
here to help.

431
00:23:50,280 --> 00:23:54,640
So I don't know how you prove
that you're you're not AI.

432
00:23:54,640 --> 00:23:57,200
Now, do I need I yeah, because I
could cut myself, but I'm like,

433
00:23:57,200 --> 00:23:59,960
no, that I could do that.
And you know, nano banana or

434
00:23:59,960 --> 00:24:01,840
something.
I was like, so I'm not sure how

435
00:24:01,840 --> 00:24:05,400
I'm going to do that of the hold
of today's newspaper, but people

436
00:24:05,400 --> 00:24:07,880
go, what is that?
I go, it's a newspaper, all.

437
00:24:08,320 --> 00:24:12,120
Right.
Well, Dave, congratulations,

438
00:24:12,120 --> 00:24:14,920
This is really awesome news.
I think it's great for the

439
00:24:14,920 --> 00:24:17,440
industry.
Sounds like it's great for you

440
00:24:17,440 --> 00:24:20,400
too.
So we are thrilled for you and

441
00:24:20,480 --> 00:24:22,760
you know, supporting you all
along the way.

442
00:24:22,760 --> 00:24:24,760
Thank you for being here and
sharing a little of this.

443
00:24:24,960 --> 00:24:27,120
I know you're going to share a
lot more later today.

444
00:24:27,120 --> 00:24:28,920
Do you want to share that with
the group here?

445
00:24:29,080 --> 00:24:32,760
Yeah, today at 1:00 PM, I should
have a link to this, but I

446
00:24:32,760 --> 00:24:35,160
don't.
We are Brendan and I are

447
00:24:35,160 --> 00:24:38,560
basically holding a town hall to
address all the questions.

448
00:24:38,560 --> 00:24:40,960
And there's some other things
that Brendan is rolling out in

449
00:24:40,960 --> 00:24:43,920
terms of pricing that may
actually make your price go down

450
00:24:43,920 --> 00:24:45,560
a little bit.
So there's the tease of the

451
00:24:45,560 --> 00:24:48,720
morning, some other things.
And just to let people know,

452
00:24:48,720 --> 00:24:50,840
like Ralph said, he's like,
look, I'm, I'm a member like

453
00:24:50,840 --> 00:24:53,440
what's what's, what's happening,
what's going on?

454
00:24:53,680 --> 00:24:56,960
So just to let everybody know
what's going on in some more

455
00:24:56,960 --> 00:24:59,400
details on that at 1:00 PM
today.

456
00:24:59,960 --> 00:25:00,920
Awesome.
Thank you.

457
00:25:00,920 --> 00:25:05,360
Dave Jackson of podpage.com and
I've shared my affiliate link

458
00:25:05,640 --> 00:25:08,760
here live on Clubhouse.
I'll share in the show notes as

459
00:25:08,760 --> 00:25:10,160
well.
Full disclosure, it is an

460
00:25:10,160 --> 00:25:14,000
affiliate link and I've been
promoting Pod Page for a long

461
00:25:14,000 --> 00:25:17,400
time now, several years.
And it's not just because I'm an

462
00:25:17,400 --> 00:25:19,360
affiliate, it's because I use
it.

463
00:25:19,360 --> 00:25:22,480
I have all of my clients or at
least most of them using it as

464
00:25:22,480 --> 00:25:24,760
well.
It is a fantastic service and it

465
00:25:24,760 --> 00:25:28,520
does make your life easier,
especially if you are not one

466
00:25:28,520 --> 00:25:32,160
that codes.
So yeah, check out Pod Page and

467
00:25:32,160 --> 00:25:35,320
use that affiliate link.
If you sign up, that supports me

468
00:25:35,320 --> 00:25:38,120
a little bit while you're at it.
And Dave, you are welcome to

469
00:25:38,120 --> 00:25:41,480
stick around for all the news.
I know there's at least one

470
00:25:41,480 --> 00:25:44,200
story that you they have some
thoughts on.

471
00:25:44,600 --> 00:25:50,560
It's that Apple podcast story.
We will dig into that

472
00:25:50,600 --> 00:25:53,200
momentarily.
Let's see here.

473
00:25:53,200 --> 00:25:55,640
First, let me share some what I
call news bites.

474
00:25:55,640 --> 00:25:58,120
These are some stories that I
think are important to share.

475
00:25:58,520 --> 00:26:00,240
I don't know whether or not
they'll have a lot of

476
00:26:00,240 --> 00:26:02,800
conversation behind them, but if
you have something you want to

477
00:26:02,800 --> 00:26:06,000
add, by all means, anyone here
is welcome to do it.

478
00:26:06,560 --> 00:26:08,880
This comes straight from Pod
News.

479
00:26:09,080 --> 00:26:13,240
Their Monday Edition podcast
Movement Evolutions, which

480
00:26:13,240 --> 00:26:17,360
hosted their event for the first
time at South by Southwest, says

481
00:26:17,360 --> 00:26:20,320
that they're doing it there
again next year.

482
00:26:20,640 --> 00:26:25,680
Brian Barletta says the event
far exceeded our expectations.

483
00:26:25,720 --> 00:26:28,800
And he went on to say that
showing up at South by Southwest

484
00:26:29,320 --> 00:26:33,240
with real talent, meaningful
programming and new voices in

485
00:26:33,240 --> 00:26:38,720
the room is the new baseline.
So more to come on podcast

486
00:26:38,760 --> 00:26:41,320
movement evolutions.
Of course, their next big event

487
00:26:41,320 --> 00:26:45,880
is in September podcast movement
in New York City.

488
00:26:46,320 --> 00:26:49,680
More from pod news.
This is the story I I figured

489
00:26:49,680 --> 00:26:54,480
Dave may have a few thoughts on
Apple podcast big push into

490
00:26:54,480 --> 00:26:58,200
video is making more headlines
with a whole new wave of hosting

491
00:26:58,200 --> 00:27:03,000
platforms about to support its
HLS video feature.

492
00:27:03,680 --> 00:27:09,920
So Transistor Audio means Pod
Beam, captivaterss.com, and

493
00:27:09,920 --> 00:27:14,760
Prodigy are all being added,
joining a Cast, Omni Studio, Art

494
00:27:14,760 --> 00:27:18,760
19, and Simplecast.
That means most major podcast

495
00:27:18,760 --> 00:27:22,040
hosting companies will soon be
able to deliver video to Apple

496
00:27:22,040 --> 00:27:26,480
Podcasts through, though I
should say some notable holdouts

497
00:27:26,480 --> 00:27:30,720
still remain, including, not a
surprise, Spotify for creators

498
00:27:30,720 --> 00:27:36,040
Megaphone, Spreaker, and Libsyn.
Pod News confirmed yesterday,

499
00:27:36,040 --> 00:27:40,080
March 17th, that Buzz Sprout
will support Apple's HLS video

500
00:27:40,080 --> 00:27:43,600
model as well.
And Apple also shared that there

501
00:27:43,600 --> 00:27:47,680
are now 12 million episodes on
Apple Podcast with chapters,

502
00:27:47,920 --> 00:27:51,480
helped in part by its AI
generated chapters feature

503
00:27:51,640 --> 00:27:55,280
announced this past November.
The company's appearance at

504
00:27:55,280 --> 00:27:58,720
podcast Movement Evolutions also
marked the first time Apple has

505
00:27:58,720 --> 00:28:02,680
officially spoken at a podcast
conference in North America.

506
00:28:02,680 --> 00:28:07,720
I believe their first time doing
it was at podcast show in London

507
00:28:07,720 --> 00:28:10,960
last year.
As for when creators and

508
00:28:10,960 --> 00:28:14,480
listeners can expect Apple
Podcasts video to roll out, it

509
00:28:14,480 --> 00:28:21,320
appears to be tied to iOS 26.4,
which is expected early next

510
00:28:21,320 --> 00:28:23,680
month.
One thing podcasters should keep

511
00:28:23,680 --> 00:28:27,840
in mind, video hosting will
likely come with added costs.

512
00:28:28,560 --> 00:28:32,920
Thank you, Dave, your alarm.
It's time to wake up, Dave.

513
00:28:35,560 --> 00:28:39,240
All right, so let's go to Ralph
first.

514
00:28:39,240 --> 00:28:40,760
Ralph, you wanted to add
something to this?

515
00:28:40,760 --> 00:28:42,640
Yeah, I just want to chime in
here is the money guy on the

516
00:28:42,640 --> 00:28:44,280
show.
What you just said at the end of

517
00:28:44,280 --> 00:28:47,760
that we all need to take note of
video is going to be expensive.

518
00:28:48,120 --> 00:28:51,000
You're hosting, companies are
going to charge you more because

519
00:28:51,000 --> 00:28:52,600
they're going to have to store
this.

520
00:28:52,640 --> 00:28:54,480
And here's the big part that
people don't think about.

521
00:28:54,840 --> 00:28:57,640
They're going to have to store
multiple versions of this.

522
00:28:58,080 --> 00:29:01,440
There are going to be different
resolutions that Apple is

523
00:29:01,440 --> 00:29:03,200
requiring.
That's why I understand from

524
00:29:03,360 --> 00:29:06,000
being inside this a little bit.
So be rare.

525
00:29:06,080 --> 00:29:08,840
This is going to change your
hosting costs.

526
00:29:08,840 --> 00:29:12,160
Dave Jackson said this all the
time when we talk about AI, you

527
00:29:12,160 --> 00:29:14,880
know it's going to cost more.
So as the as the money got on

528
00:29:14,880 --> 00:29:16,600
the show, I just want to bring
everybody's attention to this.

529
00:29:16,960 --> 00:29:19,280
I think it's great, fantastic,
outstanding.

530
00:29:19,560 --> 00:29:21,840
If you want to do it, do it, but
just be prepared.

531
00:29:22,440 --> 00:29:23,520
I don't know what that's going
to look like.

532
00:29:23,640 --> 00:29:26,160
My suspicion is my double or
triple your hosting cost.

533
00:29:26,160 --> 00:29:29,120
When you look at what this cost
to do this, it's not going to be

534
00:29:29,120 --> 00:29:30,560
cheap.
Thank you, Ralph.

535
00:29:30,560 --> 00:29:32,200
Yeah, Dave, what are your
thoughts on that?

536
00:29:32,280 --> 00:29:33,760
That's what Ralph is talking
about here.

537
00:29:33,760 --> 00:29:35,760
Is that something you think we
should expect?

538
00:29:35,760 --> 00:29:38,000
And do you have any more insight
on that?

539
00:29:38,200 --> 00:29:40,720
Well, I've I've always asked the
question because I heard it and

540
00:29:40,720 --> 00:29:42,640
I was like, OK, well, First
things first.

541
00:29:42,640 --> 00:29:47,600
Apple's done video since 2005.
It wasn't this in chunks, but

542
00:29:47,600 --> 00:29:51,800
like it's not new and the other.
So I'm like, OK, but I haven't

543
00:29:51,800 --> 00:29:54,840
heard a lot of broadcasters
going, you know, I wish I could

544
00:29:54,840 --> 00:29:57,800
get Apple to do video in chunks.
Never heard that.

545
00:29:58,200 --> 00:30:00,680
Never heard an audience member
go, you know, I would love to

546
00:30:00,680 --> 00:30:03,600
watch video on Apple podcast if
they delivered it in chunks.

547
00:30:04,280 --> 00:30:06,680
So I'm kind of like, who who is
asking for this?

548
00:30:06,680 --> 00:30:11,280
And I forget it might have been
the media roundtable, which is a

549
00:30:11,280 --> 00:30:14,240
one that's all about advertise.
It's advertisers that are asking

550
00:30:14,240 --> 00:30:17,600
for this.
And I, I get nervous when we

551
00:30:17,680 --> 00:30:21,560
make features for YouTube and
for, you know, big companies and

552
00:30:21,560 --> 00:30:24,440
big advertisers, because that's
not what built podcasting.

553
00:30:24,440 --> 00:30:26,560
And I know a lot of people like,
look, if we don't figure out

554
00:30:26,560 --> 00:30:29,320
advertising, podcasting is going
to go away.

555
00:30:29,320 --> 00:30:32,040
And I was going no, no, no, if
we don't figure out advertising,

556
00:30:32,640 --> 00:30:35,840
you go away.
And I don't want you to go away.

557
00:30:35,840 --> 00:30:39,960
But I, so I'm not super excited.
We could end up having a lot of

558
00:30:39,960 --> 00:30:44,200
companies build technology that
never gets used, you know, but I

559
00:30:44,200 --> 00:30:49,040
know, you know, it is made for
advertising and, you know,

560
00:30:49,280 --> 00:30:53,160
YouTube has made a model of
annoying your audience so much

561
00:30:53,160 --> 00:30:55,000
that they eventually just go
take my money.

562
00:30:55,280 --> 00:30:57,880
And I hope that's not where
we're headed because you're

563
00:30:57,880 --> 00:31:00,760
going to have to probably do
that to a certain extent, to

564
00:31:00,760 --> 00:31:03,440
Ralph's point, to pay for the
fact that you're now paying.

565
00:31:03,440 --> 00:31:07,080
Because look, I'm, I'm surprised
that Libsyn is not on the board

566
00:31:07,080 --> 00:31:09,520
because Libsyn and Blueberry
weren't one of the first two

567
00:31:09,520 --> 00:31:13,560
companies that would host video.
But again, it's, it's a

568
00:31:13,560 --> 00:31:15,440
different technology that is
delivered.

569
00:31:15,840 --> 00:31:18,240
And I'm going to be interested
to see what that is because we

570
00:31:18,240 --> 00:31:21,240
might all be going, oh, Apple
video and then they go and it's

571
00:31:21,240 --> 00:31:24,560
only X amount a month more and
then we're going to go, okay,

572
00:31:24,560 --> 00:31:28,000
Youtubes fine for me.
So I'll be interested to see,

573
00:31:28,000 --> 00:31:31,920
but I'm I'm not overly excited
because I don't do a lot of it.

574
00:31:31,920 --> 00:31:35,000
I advertise my own stuff on my
show, so I'm not that excited.

575
00:31:35,000 --> 00:31:38,240
But Dave, aren't you also
interested in the, the Apple

576
00:31:38,280 --> 00:31:41,680
income side of this, how they're
going to charge for that dynamic

577
00:31:42,240 --> 00:31:44,040
in installation?
Because I thought it's

578
00:31:44,040 --> 00:31:46,720
interesting and it's little,
it's been a little nuanced.

579
00:31:47,000 --> 00:31:50,120
Are they going to do it on the
audio side for those in those

580
00:31:50,120 --> 00:31:52,040
ads as well?
Because I heard some scuttlebutt

581
00:31:52,040 --> 00:31:54,720
the other day that what they're
actually going to do is when you

582
00:31:54,720 --> 00:31:57,520
put your video up there, they're
going to use the video as the

583
00:31:57,520 --> 00:31:59,720
audio feed.
If they do that, are they going

584
00:31:59,720 --> 00:32:02,840
to to then start charging for
those dynamic insertions, even

585
00:32:02,840 --> 00:32:05,480
on the audio side?
I think that may be a play where

586
00:32:05,480 --> 00:32:07,560
Apple's trying to get some money
from YouTube.

587
00:32:07,760 --> 00:32:09,240
Yeah, that could be.
I know.

588
00:32:09,240 --> 00:32:12,400
I was kind of bummed to hear
that because when I do my live

589
00:32:12,400 --> 00:32:16,160
show on Saturday, I don't edit
the video Once it's on YouTube,

590
00:32:16,160 --> 00:32:17,720
it's there.
And I don't want to lose all the

591
00:32:17,720 --> 00:32:19,800
stats that I've gotten from the
1st 90 minutes.

592
00:32:20,560 --> 00:32:24,000
And so the audio version is a
lot different.

593
00:32:24,000 --> 00:32:26,480
There's a lot of less umms in
that and things like that.

594
00:32:26,480 --> 00:32:29,120
So when I heard when people go,
oh, give me the audio, they're

595
00:32:29,120 --> 00:32:31,640
going to get the video.
I was like, oh, I don't, is

596
00:32:31,640 --> 00:32:34,440
there a way I can turn that off
and have them go to my actual

597
00:32:34,840 --> 00:32:37,240
audio file?
But I do like the fact.

598
00:32:37,360 --> 00:32:39,920
And of course, it hasn't come
out yet what they're going to

599
00:32:39,920 --> 00:32:42,800
charge when they actually
display your ad, Apple's going

600
00:32:42,800 --> 00:32:44,200
to go and we'll take some of
that.

601
00:32:44,520 --> 00:32:46,360
And they haven't said how much
that is.

602
00:32:46,400 --> 00:32:51,480
And So what I like about that is
that might stop people from just

603
00:32:51,480 --> 00:32:53,080
going just stick in any you
want.

604
00:32:53,080 --> 00:32:55,360
That's fine.
They might actually think about

605
00:32:55,360 --> 00:32:58,120
it and make sure that the ad
fits the audience.

606
00:32:58,120 --> 00:33:01,000
So that part I like about it,
that I'm like, oh, OK, you, you

607
00:33:01,000 --> 00:33:04,640
actually, it's going to cost you
money to put ads in your, your

608
00:33:04,640 --> 00:33:06,400
show.
That might make people think

609
00:33:06,400 --> 00:33:08,720
about, well, what ad am I
putting in there?

610
00:33:08,720 --> 00:33:10,840
Because I need to make some of
this money back.

611
00:33:11,080 --> 00:33:13,240
So that's one part I do like
about it.

612
00:33:13,480 --> 00:33:16,880
Yeah, and Dave, you know
Spotify, they have their own

613
00:33:16,880 --> 00:33:20,160
system as far as uploading video
podcasts.

614
00:33:20,160 --> 00:33:23,200
And I know you don't like that
term necessarily, but here we

615
00:33:23,200 --> 00:33:26,520
are.
And I know that Spotify you

616
00:33:26,520 --> 00:33:29,360
also, is it?
Well, let me just ask it this

617
00:33:29,360 --> 00:33:31,240
way.
Apple, are we going to have to

618
00:33:31,240 --> 00:33:33,720
upload 2 separate shows?
Do you know?

619
00:33:33,720 --> 00:33:36,920
I mean, obviously this hasn't
been completely rolled out, so

620
00:33:36,920 --> 00:33:40,520
this might be just speculation,
but do we have to upload a video

621
00:33:40,520 --> 00:33:44,000
version and an audio version to
Apple Podcast as far as you

622
00:33:44,000 --> 00:33:46,680
know?
It's one of those things where I

623
00:33:46,680 --> 00:33:49,880
think it's going to depend, you
know, the the traditional

624
00:33:49,880 --> 00:33:53,520
podcast answer, it depends
because if I want people to

625
00:33:53,520 --> 00:33:57,600
listen to the audio version that
I've edited, I might have, you

626
00:33:57,600 --> 00:34:01,120
know, my show audio version.
And then I mean, this is what

627
00:34:01,120 --> 00:34:03,360
people have done for years.
Like Todd Cochran over at the

628
00:34:03,360 --> 00:34:07,440
new media show had new media
show parentheses video version.

629
00:34:07,760 --> 00:34:13,639
So my whole thing is if I've got
to upload it here to go to Apple

630
00:34:13,639 --> 00:34:16,520
and I've got to upload the video
over here to go to Spotify and

631
00:34:16,520 --> 00:34:18,840
I've got to upload the video
over here to go to YouTube, I'm

632
00:34:18,840 --> 00:34:21,080
like, This is why we have RSS
feeds.

633
00:34:22,760 --> 00:34:25,239
You upload it in one place and
it syndicates all these other

634
00:34:25,239 --> 00:34:29,000
places and I just kind of go,
aren't we kind of going the

635
00:34:29,000 --> 00:34:30,280
wrong way with this?
But.

636
00:34:30,360 --> 00:34:33,639
It's yeah, it does feel more
complicated this way.

637
00:34:34,440 --> 00:34:37,440
All right, well, we'll see more
to come on this story.

638
00:34:37,440 --> 00:34:40,920
We'll see how this all unfolds,
I guess, as soon as next month.

639
00:34:41,560 --> 00:34:45,800
So stay tuned for that.
OK, some other news for you.

640
00:34:46,199 --> 00:34:49,040
This is regarding ads on
podcast.

641
00:34:49,040 --> 00:34:54,440
A tiny ad budget shifts to
podcasts delivered a big reach

642
00:34:54,440 --> 00:34:55,800
jump.
Let me just explain.

643
00:34:55,800 --> 00:34:59,960
Edison Research says a real
world media plan showed that

644
00:34:59,960 --> 00:35:06,920
moving just 5% of an ad budget
from TV into podcasts boosted

645
00:35:06,920 --> 00:35:12,600
campaign reach by 41% without
spending an extra dollar for

646
00:35:12,600 --> 00:35:14,480
podcasters.
That's another strong signal

647
00:35:14,480 --> 00:35:17,440
that podcasts aren't an add on
anymore.

648
00:35:17,440 --> 00:35:21,160
They're becoming a smarter piece
of the ad mix.

649
00:35:21,560 --> 00:35:24,800
So to share a little bit more,
the original campaign targeted

650
00:35:25,040 --> 00:35:31,200
the in This study specifically
targeted adults 18 to 54 and put

651
00:35:31,200 --> 00:35:35,920
100% of the budget into
television, split between 87%

652
00:35:35,920 --> 00:35:41,600
broadcast TV and 13% cable.
That plan delivered a 39% reach

653
00:35:42,520 --> 00:35:47,960
after shifting just 5% of that
total spend into podcasts.

654
00:35:48,600 --> 00:35:54,400
The campaign reach rose from 39%
to 55%, which Edison describes

655
00:35:54,560 --> 00:35:59,240
as a 41% lift.
Edison says that the change

656
00:35:59,240 --> 00:36:03,160
helped the brand reach
26,000,000 additional people

657
00:36:03,320 --> 00:36:06,080
while keeping the same total
budget.

658
00:36:07,080 --> 00:36:10,000
The broader messages that
podcast can improve media

659
00:36:10,000 --> 00:36:13,200
efficiency, not just add
impressions.

660
00:36:14,200 --> 00:36:18,360
In this example, they helped
expand who the campaign actually

661
00:36:18,360 --> 00:36:21,560
reached.
So and by the way, more to come

662
00:36:21,560 --> 00:36:25,320
on podcast advertising and just
how powerful they can be later

663
00:36:25,320 --> 00:36:27,280
on the show.
But first, Ralph, did you have a

664
00:36:27,280 --> 00:36:29,040
question?
No, I just want to make a

665
00:36:29,040 --> 00:36:31,040
comment here.
What this proves to me is that

666
00:36:31,040 --> 00:36:33,600
people trust podcasters and they
don't trust TV.

667
00:36:34,680 --> 00:36:37,080
Let's not lose sight of that
because that's a big deal.

668
00:36:37,560 --> 00:36:39,360
And but, but there's the other
side to that.

669
00:36:39,360 --> 00:36:42,720
The other side of that is make
sure if you're advertising on

670
00:36:42,720 --> 00:36:46,240
your show, have advertisements
and things that you're promoting

671
00:36:46,240 --> 00:36:48,320
that you actually use, that you
support.

672
00:36:48,320 --> 00:36:51,320
Don't just let them be any Willy
nilly stuff you throw on your

673
00:36:51,320 --> 00:36:53,560
show.
This just proves that the needle

674
00:36:53,560 --> 00:36:55,920
moves.
So, you know, don't lose your

675
00:36:55,920 --> 00:36:59,040
credibility by promoting
something that you don't want to

676
00:36:59,040 --> 00:37:01,720
promote on your show just to
make a few CPM bucks in the race

677
00:37:01,720 --> 00:37:03,000
to the bottom.
Yeah.

678
00:37:03,040 --> 00:37:05,480
Thank you.
Ralph gave, I saw you agreeing.

679
00:37:05,480 --> 00:37:07,240
Did you want to add on and?
No pressure, just.

680
00:37:07,320 --> 00:37:09,840
Yeah, just exactly what Ralph
said.

681
00:37:09,840 --> 00:37:12,720
The other thing, and this is
kind of without getting on my

682
00:37:13,000 --> 00:37:15,960
soapbox, I love reports like
this.

683
00:37:16,520 --> 00:37:21,880
But now, of course, my back
scratcher is a podcast.

684
00:37:22,320 --> 00:37:25,400
So when they say podcasts are
going up, I'm like, OK, now does

685
00:37:25,400 --> 00:37:29,120
that include YouTube?
Like when you say pod like so.

686
00:37:29,120 --> 00:37:32,160
And that's also why I get
annoyed when people say YouTube

687
00:37:32,160 --> 00:37:35,720
is a podcast because that
reputation you just heard about

688
00:37:35,720 --> 00:37:39,120
was built on audio podcast.
And I think that's why YouTube

689
00:37:39,120 --> 00:37:40,600
is doing that.
They're like, wow, if you're a

690
00:37:40,600 --> 00:37:42,400
podcast, you're really trusted.
Guess what?

691
00:37:42,600 --> 00:37:44,040
Everyone on YouTube is a
podcast.

692
00:37:44,040 --> 00:37:47,480
And I'm like, oh, here we go.
So that's a great stat.

693
00:37:47,480 --> 00:37:50,840
That's a great report.
I love Edison Research, and I

694
00:37:50,840 --> 00:37:52,240
tell this to people all the
time.

695
00:37:52,320 --> 00:37:55,080
Like go grab that and put it in
your media kit when you're

696
00:37:55,080 --> 00:37:56,400
trying to get a sponsor on the
show.

697
00:37:56,400 --> 00:38:01,040
Go look, they trust me.
And my buddy Glenn Hebert at the

698
00:38:01,040 --> 00:38:04,520
Horse Radio Network has turned
down products that were for

699
00:38:04,520 --> 00:38:07,760
horse people, but he makes them,
send them the product and he

700
00:38:07,760 --> 00:38:11,040
uses it and goes.
And I don't think so he's, you

701
00:38:11,040 --> 00:38:14,160
know, technically leaving money
on the table because when you

702
00:38:14,160 --> 00:38:16,800
say this back scratcher is the
best back scratcher on the

703
00:38:16,800 --> 00:38:19,360
market and somebody gets it the
first time they scratch their

704
00:38:19,360 --> 00:38:22,920
back, it falls apart.
Your your word is worthless now.

705
00:38:22,920 --> 00:38:24,640
So exactly credibility.
So.

706
00:38:24,880 --> 00:38:27,200
So don't don't sell out your
credibility.

707
00:38:27,400 --> 00:38:29,480
Yeah.
And I love your point about, you

708
00:38:29,480 --> 00:38:32,560
know, this kind of information
that we often share on

709
00:38:32,560 --> 00:38:35,400
Wednesdays.
This is great stuff to, like you

710
00:38:35,400 --> 00:38:37,880
said, put in your media kits and
when you're trying to pitch

711
00:38:37,880 --> 00:38:42,720
sponsors, showing them this
evidence that it works is really

712
00:38:42,720 --> 00:38:44,600
valuable and I think it can go a
long way.

713
00:38:44,600 --> 00:38:46,760
So yeah, great point on that,
Dave.

714
00:38:47,360 --> 00:38:49,240
Let's see.
I'm Speaking of YouTube, by the

715
00:38:49,240 --> 00:38:50,880
way.
DRI think you have the next

716
00:38:50,880 --> 00:38:54,040
story here about YouTube.
Yeah, shocker.

717
00:38:54,480 --> 00:38:59,000
But YouTube is pushing harder to
make money from podcast content.

718
00:38:59,400 --> 00:39:01,080
What?
Shocking.

719
00:39:02,200 --> 00:39:07,040
So advertisers will now be able
to target audiences by category,

720
00:39:07,280 --> 00:39:12,360
including Sports, News, comedy,
true crime, and society and

721
00:39:12,360 --> 00:39:15,800
culture.
The goal is to give brands more

722
00:39:15,800 --> 00:39:20,200
control over who they reach.
YouTube says it's leaning

723
00:39:20,200 --> 00:39:26,840
further into being the main home
for video podcasts, pointing to

724
00:39:26,920 --> 00:39:32,520
over 1 billion monthly users,
Billion with AB, by the way,

725
00:39:32,720 --> 00:39:38,520
monthly users and more than 100
million hours of podcast content

726
00:39:38,800 --> 00:39:43,080
watched daily.
Thank you, Dr. And you know, we

727
00:39:43,080 --> 00:39:46,960
might as well keep it moving
with the next headline about

728
00:39:47,040 --> 00:39:48,920
Spotify.
Go for it.

729
00:39:49,200 --> 00:39:53,080
Spotify let's listeners play, DJ
play.

730
00:39:53,400 --> 00:39:55,240
What could possibly go wrong
here?

731
00:39:55,680 --> 00:39:58,760
So Spotify is testing a new
feature that let's listeners

732
00:39:58,760 --> 00:40:04,040
influence music recommendations
tied to podcasts.

733
00:40:04,560 --> 00:40:07,640
So not only podcasts, but audio
books and music.

734
00:40:08,040 --> 00:40:11,680
Instead of passive listening,
users can now signal.

735
00:40:12,400 --> 00:40:16,720
What they want more or less of
on their Spotify homepage,

736
00:40:16,960 --> 00:40:20,320
shaping the music experience
around the shows that they

737
00:40:20,320 --> 00:40:23,640
follow.
This pushes Spotify further into

738
00:40:23,640 --> 00:40:28,160
personalized audio ecosystems,
ecosystems, ecosystems,

739
00:40:28,240 --> 00:40:30,520
ecosystems.
I hate words in the morning.

740
00:40:30,520 --> 00:40:33,720
OK?
Where listener behavior directly

741
00:40:33,720 --> 00:40:39,440
impacts these impacts what gets
served next for creators.

742
00:40:39,520 --> 00:40:43,800
It hints at a future where
audience data does not just

743
00:40:43,800 --> 00:40:49,120
inform content, it actively
molds it in real time.

744
00:40:50,160 --> 00:40:53,920
So the highlighted points of
this is the features currently

745
00:40:54,120 --> 00:40:57,560
in a testing phase now and not
widely rolled out.

746
00:40:57,920 --> 00:41:01,280
Listener input directly feeds
Spotify's recommendation

747
00:41:01,280 --> 00:41:05,920
algorithm.
The tool focuses on music tied

748
00:41:05,920 --> 00:41:10,840
to podcast listening habits, and
this builds on Spotify's larger

749
00:41:10,840 --> 00:41:14,280
push towards interactive
listening experiences.

750
00:41:14,880 --> 00:41:17,040
Thank you, DRD.
Dave has something.

751
00:41:17,040 --> 00:41:19,120
Go ahead, Dave.
Yeah, it's just, it's kind of

752
00:41:19,120 --> 00:41:22,840
not new, but it's there's, it
used to be you could go into

753
00:41:22,840 --> 00:41:27,320
your stats in Spotify and at the
very bottom it would say here

754
00:41:27,320 --> 00:41:29,560
are your favorite artists of
your audience 'cause I remember

755
00:41:29,560 --> 00:41:33,120
mine was like Ed Sheeran and
like Slipknot.

756
00:41:33,120 --> 00:41:35,880
And I'm like 2 completely
opposite people.

757
00:41:36,400 --> 00:41:38,640
So and they, I don't know when
that went away, but it's not

758
00:41:38,640 --> 00:41:40,720
there anymore.
But to me it sounds like that's

759
00:41:40,720 --> 00:41:43,000
what they're trying to do.
It's like, oh, people that

760
00:41:43,000 --> 00:41:46,160
listen to this, you know, show
like this artist.

761
00:41:46,160 --> 00:41:48,720
So let's put that artist out in
front of them to get them to

762
00:41:48,720 --> 00:41:50,480
click play.
So that's interesting.

763
00:41:50,720 --> 00:41:52,760
Yeah, it is.
And also it reminds me a little

764
00:41:52,760 --> 00:41:56,720
bit of what Instagram announced
not too long ago where we can

765
00:41:56,720 --> 00:41:59,880
kind of create our own
algorithm, see the kinds of

766
00:41:59,880 --> 00:42:03,520
things in our feed that we
request to see as opposed to it

767
00:42:03,520 --> 00:42:06,720
just being served to us.
I think that's what this is

768
00:42:06,720 --> 00:42:11,040
talking about as well, where you
can curate your homepage on

769
00:42:11,040 --> 00:42:13,600
Spotify.
So yeah, Dr., go ahead.

770
00:42:13,960 --> 00:42:18,840
What's not clear to me is, does
my show have to be hosted by

771
00:42:18,840 --> 00:42:22,400
Spotify in order to take
advantage of this?

772
00:42:23,480 --> 00:42:26,640
I don't think so.
I think you can go in and

773
00:42:26,640 --> 00:42:31,240
manipulate that, but I do think
you have to be a Spotify user to

774
00:42:31,240 --> 00:42:34,000
do that, I believe, but I don't
quote me on that.

775
00:42:34,000 --> 00:42:37,400
I'm not 100% sure on that.
We'll have to dig into that

776
00:42:37,400 --> 00:42:38,680
further.
Thank you.

777
00:42:38,760 --> 00:42:40,040
Yeah.
All right.

778
00:42:40,040 --> 00:42:41,960
Let's see here before we go to
Ralph.

779
00:42:41,960 --> 00:42:47,200
I want to go to BC because BC
has some entertainment news and

780
00:42:47,480 --> 00:42:50,160
possibly some other stuff too.
BC good morning to you.

781
00:42:50,160 --> 00:42:51,840
We haven't really talked to you
yet this morning.

782
00:42:51,840 --> 00:42:54,080
What do you got for us?
Good morning guys.

783
00:42:54,080 --> 00:42:56,400
I got some cool, a couple of
nice celebrity ones, but I also

784
00:42:56,400 --> 00:42:59,080
have a possible features one,
but I don't know if we've

785
00:42:59,080 --> 00:43:01,400
covered it previously.
So it's in the chat.

786
00:43:01,400 --> 00:43:04,800
Let me know.
First coming up is celebrity

787
00:43:04,920 --> 00:43:10,240
superstar drag superstars Trixie
Mattel and Katya Zabolojakova

788
00:43:10,400 --> 00:43:14,040
have extended their previously
announced spring run of their

789
00:43:14,040 --> 00:43:17,640
live show The Bald and the
Beautiful, adding additional 9

790
00:43:17,640 --> 00:43:21,280
dates for a fall run.
The new dates include stops in

791
00:43:21,280 --> 00:43:26,600
Oakland, Denver, Washington DC,
Newark, Brooklyn, Minneapolis,

792
00:43:26,600 --> 00:43:31,040
Detroit, Dallas, and Orlando.
Additionally, $1.00 per ticket

793
00:43:31,280 --> 00:43:35,280
supports the Trevor Project and
LGBTQ youth in crisis.

794
00:43:35,280 --> 00:43:38,520
Love Trixie and Katya, they
definitely take up a solid

795
00:43:38,520 --> 00:43:42,080
portion of my algorithm and they
always bring me a really good,

796
00:43:42,160 --> 00:43:46,960
much needed cackle in the
morning when I find myself a bit

797
00:43:47,000 --> 00:43:50,360
down in the dumps.
Next bit of celebrity news, and

798
00:43:50,360 --> 00:43:54,240
this is kind of bringing to
light a not new phenomena with

799
00:43:54,240 --> 00:43:56,400
YouTube, but we'll get into
that.

800
00:43:56,400 --> 00:44:01,120
So YouTube has banned an episode
of the Omnibus podcast hosted by

801
00:44:01,120 --> 00:44:04,720
Jeopardy host Ken Jennings and
John Roderick.

802
00:44:05,000 --> 00:44:07,640
And it was flagged and
effectively banned for quote,

803
00:44:07,640 --> 00:44:10,480
hate speech.
Now, the episode is not new.

804
00:44:10,480 --> 00:44:14,000
It aired back in 2019.
Now the focus was that it

805
00:44:14,000 --> 00:44:18,080
discussed and debunked an
anti-Semitic conspiracy text.

806
00:44:18,440 --> 00:44:21,800
And despite the fact that it was
aimed to be educational,

807
00:44:22,040 --> 00:44:24,520
YouTube's system still flagged
it.

808
00:44:24,920 --> 00:44:28,200
Now, as a result result, the
channel has been restricted from

809
00:44:28,200 --> 00:44:32,520
posting content temporarily
until June, which will probably

810
00:44:32,520 --> 00:44:35,120
annihilate their algorithm for
the most part.

811
00:44:35,440 --> 00:44:38,880
Now, they did submit an appeal
for this ban and it was

812
00:44:38,880 --> 00:44:42,720
projected within hours with no
detailed explanation.

813
00:44:43,120 --> 00:44:45,840
Now, the reason this happened?
Few things here.

814
00:44:45,840 --> 00:44:48,800
It's definitely an AI moderation
misfire.

815
00:44:49,240 --> 00:44:53,840
The context was not considered
at all within the appeals and

816
00:44:54,280 --> 00:44:57,360
education here was essentially
caught in the crossfire because

817
00:44:57,360 --> 00:45:00,840
of AIS mishap.
O this is not a new thing with

818
00:45:00,840 --> 00:45:03,280
YouTube.
There have been major creators

819
00:45:03,280 --> 00:45:06,520
on the platform for the past
several years that was spoken

820
00:45:06,520 --> 00:45:12,000
about how weird moderation
occurs within the platform where

821
00:45:12,280 --> 00:45:14,360
channels are being audited
randomly.

822
00:45:14,600 --> 00:45:18,880
And if they find content from
the past that happens to go

823
00:45:18,880 --> 00:45:21,920
against current policies, even
if the policies didn't exist

824
00:45:21,920 --> 00:45:26,080
back then, they will flag the
content and strike the channels.

825
00:45:26,440 --> 00:45:31,400
And so I think this is kind of a
big potential issue for not just

826
00:45:31,400 --> 00:45:34,120
podcasters, but also all all
creators on the platform,

827
00:45:34,400 --> 00:45:37,480
because this is definitely a
weird kind of gatekeeping move

828
00:45:37,480 --> 00:45:42,400
for YouTube.
And if AI moderation here is not

829
00:45:42,400 --> 00:45:47,800
able to or unwilling to consider
the context of something, then

830
00:45:47,800 --> 00:45:52,760
it can pose a lot of risks for
many different storytellers

831
00:45:52,760 --> 00:45:54,560
depending on the kind of content
they cover.

832
00:45:54,840 --> 00:45:58,320
And when you consider the fact
that a lot of the major shows

833
00:45:58,680 --> 00:46:03,120
kind of go towards whether or
not it's, you know, true crime

834
00:46:03,120 --> 00:46:07,720
or, you know, kind of hot topics
and conspiracy theory this or

835
00:46:07,720 --> 00:46:10,920
that, it could pose a lot of,
you know, potential issues to

836
00:46:10,920 --> 00:46:13,640
livelihoods, to revenue, to
businesses.

837
00:46:13,640 --> 00:46:16,720
So, you know, a lot of concern
there.

838
00:46:16,720 --> 00:46:19,680
And I, I can dive further into
that if we have time, but do we

839
00:46:19,680 --> 00:46:21,600
know whether or not we're good
on the whole?

840
00:46:21,840 --> 00:46:24,640
That I do know that Ralph has
something he wanted to add in.

841
00:46:25,240 --> 00:46:27,320
Yeah, I just want to add,
listen, I've talked about this

842
00:46:27,320 --> 00:46:29,080
on the show before.
You're playing in their

843
00:46:29,080 --> 00:46:31,520
environment and you got to
realize that.

844
00:46:31,880 --> 00:46:34,720
Look, as the money guy, I'm very
cautious when I work with

845
00:46:34,720 --> 00:46:36,680
creators.
I mean, yeah, it's your money,

846
00:46:36,680 --> 00:46:40,600
but it's not your money.
And be very, very careful about

847
00:46:40,600 --> 00:46:43,720
this because if the AI goes
haywire, they can wipe your

848
00:46:43,720 --> 00:46:45,880
livelihood out in about 3
seconds.

849
00:46:46,280 --> 00:46:48,800
I see it on my faith channels
where they throttle what I can

850
00:46:48,800 --> 00:46:50,200
put out.
I can't even pay them to

851
00:46:50,240 --> 00:46:53,400
advertise sometimes.
If my title says anything that

852
00:46:53,400 --> 00:46:56,640
they consider wonky in any way,
share form.

853
00:46:56,640 --> 00:47:00,280
So just be aware you're playing
in their environment and you are

854
00:47:00,280 --> 00:47:02,520
going to play by their rules.
And if you don't play by their

855
00:47:02,520 --> 00:47:05,080
rules, they're going to yank the
rug out from underneath of you

856
00:47:05,360 --> 00:47:07,880
and you may be living a
lifestyle that you can't afford

857
00:47:07,880 --> 00:47:10,600
anymore because you've been
banking on that YouTube money.

858
00:47:10,600 --> 00:47:13,760
So I just, I think we all need
to be aware of that.

859
00:47:13,760 --> 00:47:17,000
I'm a proponent of Rumble.
That's another option Dave

860
00:47:17,000 --> 00:47:19,360
Jackson put in the chat.
You know, if they had an RSS

861
00:47:19,360 --> 00:47:22,120
feed, that couldn't happen.
And so maybe this whole move to

862
00:47:22,120 --> 00:47:27,080
video on Apple is actually a way
to prevent this, because then

863
00:47:27,240 --> 00:47:30,000
it's getting distributed to
Apple on RSS feeds.

864
00:47:30,000 --> 00:47:32,040
I guess until now, here's the
thing we haven't talked about,

865
00:47:32,480 --> 00:47:36,040
But with video coming in, is
Apple going to be putting AI

866
00:47:36,200 --> 00:47:38,880
bots out there to look at what's
going out on video?

867
00:47:38,880 --> 00:47:42,040
I think they're going to have
to, because if they don't, who

868
00:47:42,040 --> 00:47:44,200
knows what's going to happen.
I think Dave wanted to say

869
00:47:44,200 --> 00:47:47,520
something.
Or the problem with video is

870
00:47:47,520 --> 00:47:49,640
there's this little thing, you
may have heard of it, called

871
00:47:49,640 --> 00:47:54,320
porn that.
Yeah, and from understand it's

872
00:47:54,320 --> 00:47:56,080
this stuff and you don't want
your kid.

873
00:47:56,080 --> 00:47:58,480
Yeah.
So that's the problem with when

874
00:47:58,480 --> 00:48:00,360
you open them up the doors to
video.

875
00:48:01,120 --> 00:48:03,800
Yeah, that that there are people
that are going to promote their

876
00:48:03,800 --> 00:48:07,120
product, you know, come to our
naughty little site, you know,

877
00:48:07,120 --> 00:48:11,600
and so that's that's you know
what, we'll see what happens.

878
00:48:11,600 --> 00:48:18,320
But yeah, for me, exactly what
Ralph said, and I'm sure BC that

879
00:48:18,320 --> 00:48:20,520
it's somewhere in that report it
says, and they let them know

880
00:48:20,520 --> 00:48:22,880
three months in advance.
No, they did not.

881
00:48:22,880 --> 00:48:25,320
It was like, right, yeah, you're
gone.

882
00:48:25,680 --> 00:48:28,160
So you're gone.
And The funny thing is to both

883
00:48:28,160 --> 00:48:32,560
Daves and Ralphs point, we have
seen channels with long standing

884
00:48:32,560 --> 00:48:35,280
content with millions of
subscribers and then and with

885
00:48:35,280 --> 00:48:38,280
that and who knows how much
money and revenue get fully shut

886
00:48:38,280 --> 00:48:41,280
down because of this weird
mishap and moderation.

887
00:48:41,560 --> 00:48:45,280
And again to to point this out,
this is not new content that's

888
00:48:45,280 --> 00:48:48,080
currently going against current
policies.

889
00:48:48,240 --> 00:48:51,680
These are often times channels
with older content that are

890
00:48:51,680 --> 00:48:54,680
being audited.
So AI is finding this old

891
00:48:54,680 --> 00:48:59,120
content that happens to not
agree with what the policies are

892
00:48:59,120 --> 00:49:01,560
now.
Those policies may not have

893
00:49:01,560 --> 00:49:04,920
existed back when that content
was made, so therefore it wasn't

894
00:49:04,920 --> 00:49:07,920
an issue back then.
And in some cases channels have

895
00:49:07,920 --> 00:49:11,640
even already taken it down that
older content that would not

896
00:49:11,640 --> 00:49:13,200
have worked with the current
policies.

897
00:49:13,560 --> 00:49:17,000
But thing is with YouTube, you
may take something down from the

898
00:49:17,000 --> 00:49:19,760
front end, but there's a back
end that YouTube still has

899
00:49:19,760 --> 00:49:23,000
access to, and it has a copy of
that content still anyway.

900
00:49:23,320 --> 00:49:26,440
And it will audit that content
even though you've done what you

901
00:49:26,440 --> 00:49:28,760
can to remove it from public
access.

902
00:49:28,760 --> 00:49:30,640
And it will still audit that
content.

903
00:49:30,920 --> 00:49:34,120
And if it doesn't work with
current policies, boom, it's

904
00:49:34,120 --> 00:49:36,200
still a strike.
Which I think is insane.

905
00:49:36,200 --> 00:49:37,840
Personally, I think Dr. had
something.

906
00:49:38,320 --> 00:49:42,680
Go ahead, Dr. Well, the other
side of this story is that

907
00:49:43,560 --> 00:49:46,120
they're messing with my Ken
Jennings.

908
00:49:46,520 --> 00:49:49,720
And damn it, don't you mess with
my.

909
00:49:49,760 --> 00:49:53,280
Bottom line.
Jennings I I love him and I want

910
00:49:53,280 --> 00:49:57,960
to marry him when I grow up.
I mean, he is, he is so great.

911
00:49:58,240 --> 00:50:03,160
I play Twisted Jeopardy every
Friday with my husband and he

912
00:50:03,320 --> 00:50:05,040
plays an integral part in my
life.

913
00:50:05,040 --> 00:50:08,120
So don't.
I want you to quickly Dr. share

914
00:50:08,120 --> 00:50:10,640
what that how that game works
that you play with.

915
00:50:10,640 --> 00:50:13,040
Your well, it starts with a
couple of cocktails.

916
00:50:14,040 --> 00:50:15,440
That's where the twisted part
is.

917
00:50:15,920 --> 00:50:20,640
And we sit and we watch a week's
full of Jeopardy and we yell

918
00:50:20,640 --> 00:50:23,720
back at the screen.
We think we're hilarious.

919
00:50:24,560 --> 00:50:26,200
I think that's a podcast right
there.

920
00:50:27,120 --> 00:50:28,560
That's right.
I'm ready to book us in the

921
00:50:28,560 --> 00:50:30,840
Catskills.
I mean, we are so great.

922
00:50:31,640 --> 00:50:34,000
It's like Mystery Science
theater for Jeopardy.

923
00:50:34,120 --> 00:50:36,400
Yes, it is exactly.
Yeah, I love it.

924
00:50:38,520 --> 00:50:40,760
VC.
Anything else, I don't know.

925
00:50:40,760 --> 00:50:43,800
You can just go ahead and maybe
someone stop us if we've already

926
00:50:43,800 --> 00:50:46,760
talked about this.
All right, so some good new

927
00:50:46,760 --> 00:50:49,800
platform feature news.
Rebel Audio has launched its

928
00:50:49,800 --> 00:50:52,720
brand new AI powered podcasting
platform.

929
00:50:52,960 --> 00:50:55,560
This was announced during the
South by Southwest Film and

930
00:50:55,560 --> 00:50:58,640
television festival.
It's positioning itself as the

931
00:50:58,640 --> 00:51:02,080
Canva of podcasting, which kind
of has my ears peaked at the

932
00:51:02,080 --> 00:51:05,640
moment.
And also some notable news here

933
00:51:05,640 --> 00:51:09,760
that Survivor and Shark Tank TV
producer Mark Burnett has joined

934
00:51:09,760 --> 00:51:13,040
on as an advisor.
So the platform is positioning

935
00:51:13,040 --> 00:51:32,160
itself as an all in
It's built for scale, not just

936
00:51:32,160 --> 00:51:35,960
creation, and it's introducing
this kind of social audio

937
00:51:35,960 --> 00:51:40,000
positioning, which means faster
creation cycles, more content

938
00:51:40,000 --> 00:51:44,040
output, easier sharing across
platforms, and lower barriers

939
00:51:44,040 --> 00:51:46,960
for entry.
And the problem that this

940
00:51:46,960 --> 00:51:50,160
platform is trying to solve
essentially is that a lot of

941
00:51:50,160 --> 00:51:53,240
tools today for podcasting are
quote, too complex or too

942
00:51:53,240 --> 00:51:57,240
fragmented or too outdated.
So what Rebel Audio is trying to

943
00:51:57,240 --> 00:52:01,080
do is remove a lot of those
technical frictions, consolidate

944
00:52:01,080 --> 00:52:04,880
the tools and make podcasting
more accessible for beginners.

945
00:52:05,200 --> 00:52:08,720
Now this is kind of interesting
because it's we're seeing this

946
00:52:08,720 --> 00:52:11,800
move of podcasting into what's
kind of a Canva era.

947
00:52:12,200 --> 00:52:17,000
And by that I mean we're kind of
seeing this redefinition of what

948
00:52:17,480 --> 00:52:22,640
creator skills means.
So if AI handles editing,

949
00:52:22,640 --> 00:52:26,200
production and distribution, it
does mean the differentiator

950
00:52:26,200 --> 00:52:30,360
becomes more about ideas,
perspective and personality.

951
00:52:30,600 --> 00:52:35,160
But for me personally, as
someone who knows how to do all

952
00:52:35,160 --> 00:52:39,760
the intricate, hard, hard things
of podcasting from recording and

953
00:52:39,760 --> 00:52:42,240
post production and, you know,
graphic design, all those

954
00:52:42,240 --> 00:52:45,280
things, I do kind of worry
about, you know, seeing all this

955
00:52:45,280 --> 00:52:50,120
shifts into this Canva era of
podcasting and what that could

956
00:52:50,120 --> 00:52:54,840
mean for those of us who have
those technical skills to offer

957
00:52:55,120 --> 00:52:59,840
when they're being consolidated
away by new platforms like this.

958
00:52:59,840 --> 00:53:02,560
So open to thoughts of the of
the class here.

959
00:53:02,560 --> 00:53:04,440
What do you all think?
Go ahead, Ralph.

960
00:53:04,800 --> 00:53:07,080
Yeah, it's funny BC I got an
e-mail yesterday.

961
00:53:07,080 --> 00:53:09,960
I shared this with Mark offline
where a guy said he sent me an

962
00:53:09,960 --> 00:53:13,200
e-mail, just a cold e-mail,
said, hey, I can put together a

963
00:53:13,200 --> 00:53:15,920
podcast for you.
I will do everything for you.

964
00:53:16,080 --> 00:53:18,240
I'll do the content.
I'll do the planning.

965
00:53:18,240 --> 00:53:19,960
I'll do it all.
And I'm thinking, OK, well,

966
00:53:20,080 --> 00:53:22,880
where is Ralph in this?
And this guy was serious.

967
00:53:22,880 --> 00:53:24,800
He says, give me a chance.
I can do this for you.

968
00:53:24,800 --> 00:53:28,240
It'll be fantastic.
Yeah, maybe not.

969
00:53:29,240 --> 00:53:32,760
Yeah, I've seen emails similar
to that before.

970
00:53:33,200 --> 00:53:34,920
Dave Jackson's got something.
Go ahead, Dave.

971
00:53:35,240 --> 00:53:39,320
Well, just on one hand, yes,
podcasting takes always more

972
00:53:39,320 --> 00:53:42,480
time than you thought it does.
But when I hear people talk

973
00:53:42,480 --> 00:53:46,000
about rapid fire podcast growth
from the book, the Audience is

974
00:53:46,000 --> 00:53:49,240
listening by Tom Webster,
there's a line in there where he

975
00:53:49,240 --> 00:53:52,200
says a lot of people talk about
quantity over quality.

976
00:53:52,360 --> 00:53:55,480
And he said with podcasting,
it's only quality.

977
00:53:55,600 --> 00:53:59,760
And I'm like, to me, I'm like,
look, you can do this and just

978
00:53:59,760 --> 00:54:02,560
spit out, you know, I'm like,
yeah, that's not really the

979
00:54:02,560 --> 00:54:05,560
problem that there isn't enough
content from you.

980
00:54:05,560 --> 00:54:09,080
It's that it's very OK.
Yeah.

981
00:54:11,560 --> 00:54:14,600
I hear that.
Thank you Dave and BC thank you

982
00:54:14,680 --> 00:54:16,680
as well.
Appreciate you covering all

983
00:54:16,680 --> 00:54:19,600
those stories this morning.
And I think this is a good place

984
00:54:19,600 --> 00:54:23,760
to say remember to come back
tomorrow, 7:00 AM Eastern live

985
00:54:23,760 --> 00:54:27,280
on Clubhouse or any of those
video platforms we're going to

986
00:54:27,280 --> 00:54:31,360
be celebrating podcasts on.
All of us are going to come

987
00:54:31,360 --> 00:54:34,760
share a little bit about those
charities, nonprofit

988
00:54:34,760 --> 00:54:38,200
organizations that we like to
support and want to share with

989
00:54:38,200 --> 00:54:41,280
the community in case the
community would be open and

990
00:54:41,360 --> 00:54:43,600
willing to support those causes
as well.

991
00:54:43,760 --> 00:54:46,640
I've shared a little bit about
the cause that I'm supporting,

992
00:54:46,800 --> 00:54:50,280
the CMTA Charco Marie Tooth
Disease.

993
00:54:50,280 --> 00:54:54,560
This is the association that is
researching cures and supporting

994
00:54:54,560 --> 00:54:59,280
those who suffer from CMT.
But we want to hear more about

995
00:54:59,440 --> 00:55:02,880
you and your charity, your
nonprofit that you want to

996
00:55:02,880 --> 00:55:04,680
support.
So we'll dig into all that

997
00:55:04,680 --> 00:55:07,120
tomorrow.
And I want to find out why you

998
00:55:07,120 --> 00:55:11,120
support those causes because I
think usually there's a story

999
00:55:11,120 --> 00:55:15,960
behind why we get up and start
supporting a certain cause.

1000
00:55:16,560 --> 00:55:18,080
And I want to learn yours as
well.

1001
00:55:18,080 --> 00:55:21,080
So bring that tomorrow, 7:00 AM
Eastern.

1002
00:55:21,320 --> 00:55:23,600
And remember, you can find out
all the different ways to

1003
00:55:23,600 --> 00:55:28,120
connect with us at Podcasting.
Morning chat.com/joinus.

1004
00:55:28,280 --> 00:55:30,560
Thank you again to Dave Jackson
for joining us.

1005
00:55:30,560 --> 00:55:34,920
Congratulations again to you,
Dave, for your merger with Pod

1006
00:55:34,920 --> 00:55:36,520
Page.
Really exciting stuff.

1007
00:55:36,560 --> 00:55:40,400
Thank you for being here, Dave,
and thank you to the rest of you

1008
00:55:40,400 --> 00:55:43,240
as well.
So until tomorrow, make it a

1009
00:55:43,240 --> 00:55:45,320
great day everybody.
Take care.