5 Major Podcast Updates You Need to Know This Week

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Good morning, podcasting,
Morning Chat.

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Today is Wednesday, November
5th, 2025, and today we're

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diving into this week's podcast
news like Netflix's video

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podcast moves that could shake
up YouTube, new research exposes

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a gender gap, and Apple's latest
updates more interactive than

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ever.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're catching us via
podcast, please share this with

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a fellow podcaster.
And now give us about 30 seconds

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and we'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
morning chat.

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Thanks so much for being here.
I am your host Mark Ronick, and

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currently on stage with me we
have Sid Meadows, Dr. Fey,

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producer Ashley Feller, Jonathan
Howard, Nick Naul back and Phil

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Better.
By the way, I do want to say,

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Jonathan, I listened to Monday's
episode and a you did a great

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job covering the intro in your
own way, but in the spirit of

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how I do it.
So that's one point.

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And then two, I wanted to point
out that I giggled when I heard

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you stumble over Phil's name
because it appears here on

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Clubhouse as the podcast mogul.
And admittedly, even though I

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know this man's name, I know his
face when I see the podcast

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mogul I, it's his actual name
slips my mind almost every time

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so far since he's joined us on
the team.

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So I can relate to that slip up.
Jonathan and I wanted to also

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share with you all before we
dive into all the headlines.

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Today is episode 400.
I missed 300.

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I was, I believe, volunteering
at that summer camp and Jonathan

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actually had covered for me at
episode 300.

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He almost did it again for 400.
He was at 398 when he covered.

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But yes, something to celebrate
for sure.

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Episode 400.
And that doesn't even include

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the year or two prior to even
becoming a podcast.

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In other words, we were our live
only show leading up to I guess

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about two years ago this Feb,
this coming February, it'll be

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two years.
So yeah, we've done lots of

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episodes and sometimes I'm, I
surprise myself with how many

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episodes about podcasting or
podcast related topics that

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we've done here at the
podcasting morning chat.

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Also a reminder this Thursday,
tomorrow, 7:00 AM Eastern, we're

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back live and we are doing
another podcast evaluation.

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It's our podcast evaluation
series that we've been doing

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every Thursday.
The podcast we are evaluating is

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called You Are Your Biggest
Asset.

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It's one of Phil Better's
clients and the episode that we

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are covering is want five extra
hours in the week.

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I know that our team has been
already doing their evaluations.

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Thank you for doing that.
That saves me a little bit of

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time and aggravation and we will
be ready to rock'n'roll and

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share as of tomorrow.
I do have some breaking news.

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Actually, Dr. has some breaking
news.

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I'm going to go to Dr. before we
get into the usual format of our

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news and comment day.
So with that, Dr. good morning

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to you.
What is the breaking news?

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Good morning.
Now should I say the news or

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should I let the clip say it?
You can give us the.

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Headline and tell us where the
clip comes from.

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OK, so I will say that this clip
comes from a podcast called Lore

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LORE.
The host of that is Rob.

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What's his last name from the
feed?

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Rob Walsh, Thank you.
I always want to say greenly,

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and I know it's not green.
So I know him from the feed

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along with Elsie, and he's got
some really interesting news

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about the feed.
Let's do it.

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That's all I'll say, yeah.
I have some breaking news.

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Let me read the official wording
from Lipson mostly verbatim with

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maybe one week or so in there
quote.

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After more than a decade, The
Feed, the official Lipson

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podcast is coming to a close.
Since 2013, The Feed has been a

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go to source for podcast
education, insights and

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inspiration.
With two effing awesome Co hosts

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and the best audience in
podcasting, the show helped

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creators of all levels learn,
grow and connect.

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As Lipson looks ahead to 2026,
we're excited to introduce new

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ways to support and celebrate
our creator and advertiser

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community across all our
platforms.

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Stay tuned.
More ways to learn, connect and

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create are on the way.
UN quote.

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So what does that mean?
In short, no new episodes of The

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Feed.
The Feed was a big part of why I

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put Podcast 411 on hiatus.
Really tough to do both from a

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content point of view and a time
point of view.

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But with the sun setting of the
feed, that means Podcast 411 is

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back, baby.
There you go.

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And I would say come back if
you're a feed listener.

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Welcome to the Podcasting
Morning Chat.

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We do all of that too.
We we learn, we connect, we grow

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together and we talk all things
podcasting all the time.

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So yeah, come join us.
I will say that, you know, I am

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a I'm a huge listener of the
feed and I'm, I'm a little of a

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climp.
I got to say I this was, you

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know, this this was the first
show to give me St. cred when I

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didn't know anything because I
would just kind of spit out

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stuff verbatim from what I heard
from this show.

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And people would ask me, you
know, what are you doing?

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I'm podcasting.
Oh, really?

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I got a question and I would
just kind of spit out everything

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that they would say and it kind
of gave me a little St.

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Fred.
So, yeah, this is this is tough

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for me.
So we'll see what we'll see what

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happens.
Thank you and interesting.

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I'm watching.
I'm following the chat as you're

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sharing and and by the way, no
disrespect to the feed me

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calling out.
Hey, come join us over here.

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I I know that they were a long
running show and very quality

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show for podcasters.
So I'm I'm just having a little

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fun and I'm reading the chat
here.

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I see Sid said he's never heard
of them.

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Nick says he's never listened,
but Ashley says she loves that

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show and she's a little sad like
you Dr. and Ralph says Libson

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seems to be in a downward
spiral.

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I'm very curious.
Why did you say that?

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Well, the first thing that's on
my mind and maybe on Ralph's is

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that Dave Jackson is no was no
longer with them.

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That was the first clue to me.
I don't know about Ralph, but

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that was the first clue to me.
And by the way, we should say

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just in case.
I mean, I know we have an

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audience of podcasters, but just
in case we have some newer

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podcasters.
Libsyn is a podcasting podcast

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host provider, so it's like a
buzz sprout, it's like a pod

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bean, etcetera.
Just wanted to call that out

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there.
And they do other stuff as well,

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but that's what they are
probably most known for in these

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circles.
Ralph, good morning, Thanks for

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being here.
What did you want to add to all

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this?
Yeah, I was.

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Just going to kind of trumpet
what Dr. Just said.

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It just seems like their
technology has been suffering.

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They've been really having some
technological issues.

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I was on their platform for the
longest time, but last April I

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actually moved to Captivate and
I just feel like it's more of an

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engaged company.
So I just, I, I feel bad because

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Dave Jacks is a pretty good
friend of mine and I think she's

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right.
When he left, I think there was

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just a, you know, a vortex of
just talent just left there.

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But that's just my view.
No big deal, Mark.

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And as they are, you had
mentioned, you had mentioned

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earlier also Rob Greenlee used
to be a part of Libsyn as well.

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I think he exited prior to Dave
Jackson.

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Way before, yeah, yeah.
So who knows, but good luck to

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Libsyn.
We'll see what happens moving

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forward now that the feed is no
more.

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And like I said, come join us
over at the podcasting morning

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chat if you're looking for a
place, an outlet to fill that

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void.
All right, sorry if that was way

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too loud.
Let's dig into some headlines

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and let's Dr. Did you have
anything else you wanted to add?

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I feel like I might have cut you
off.

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Nope, I'm good.
I I stuck in an event there that

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was not on the rundown when.
Awesome.

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All right, we'll get to that in
just a moment.

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First, let me give you some
podcast data for as of

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yesterday, I should say November
4th, 2025, the number one

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podcast on Apple in the United
States, Crime Junkie by Audio

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Chuck and it's back everyone.
The stat I used to share on a

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weekly basis?
I've brought it back today.

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Over the past week, 312,594
thousand podcasts posted at

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least one new episode, which is
up just over a half a percent

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over last week, with that number
being 310,770 3.

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And I'm not doing the Spotify #1
because Dr. is going to give us

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her top five, since we kind of
all know who's already #1 go for

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it, Dr. Yeah, OK, so #5 is Crime
junkie #4 is this past weekend

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with Theo von #3 is the Journal,
The Wall Street Journal.

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Number 2 is Tucker Carlson show
and the number one spot goes to

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the Joe Rogan Experience.
You know him, you love him.

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Thank you, Dr. And what's your
random chart of the week?

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Hey random chart of the week is
automotive so here we go #5 is

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past gas I filled it media.
I like that.

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The The Carmudgeon Show.
Well, lots of puns, OK.

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Yeah, yeah, yeah.
This car pod with Doug Demaro

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and friends and #2 is the
carpool with Kelly and Liz and

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#1 taking the number one spot is
the Smoking Tire.

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Interesting, what made you pick
Automotive I?

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Just wanted something different
that's.

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All yo when I first heard
automotive I thought OK

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automotive but then the the
title saved the whole list.

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The several of these titles of
these shows are awesome,

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especially #5 Past Gas.
I love moving into some events

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that you may be interested in as
a content creator.

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First, protect your podcast.
That happens tomorrow, November

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6.
It's a virtual event and it's

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free, and it's hosted by our
friend the podcast Lawyer Gordon

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Firemark, and a little more on
that.

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Protect your intellectual
property so no one else can

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steal or profit from your work
and set up your show like a real

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business without spending $750
an hour on attorneys.

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Not my words.
That comes straight from the

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event.
Another event coming up, fixing

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podcast audio with Christophe
Grosser of aphonic.

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I have got to know Christophe a
little bit.

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A couple years ago when they
were a sponsor for the first

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Empowered podcasting conference.
Really nice guy, really

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passionate about aphonic.
This is happening.

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I'm sharing it because we all
talk about aphonic and have

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talked about it for a long time
now.

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The audio enhanced tool.
This event happens Thursday,

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November 20th at 11:00 AM
Eastern Time, so check that out.

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It's an online event and of
course Podfest Expo.

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The 12th annual event happens
Thursday, January 15th and

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concludes on the 18th.
This is a paid event.

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It's happening in Orlando, FL
and if you use code Mark Marc,

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you can get 10% off your ticket.
So just go to podfestexpo.com

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For more information and again,
use code Mark Marc to get

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yourself 10% off.
I will be speaking there.

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I know that Phil will be at
Podfest, right?

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Phil, you're going to Podfest.
Not speaking, but going.

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Yes, I am planning on being at
Podfest the first time.

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Going to Podfest because Mark
convinced me to go.

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It's all Marks fault that I'm
going.

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It's my fault, but they I think
it'll be appreciated having you

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there with nothing if if for
nothing more your loud booming

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voice to get the get the crowds
under control like you did at at

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EPC.
Last, I will be more than happy

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to use my booming voice for
that.

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Awesome.
Well, I'm curious Phil, what are

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your thoughts coming from your
first ever conference, which was

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ours empowered Podcasting, which
was you know 125 ish people

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there and now you're going to
walk into something basically, I

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don't know, about 10 times the
size of it.

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What are your thoughts around
that?

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I'm excited because I used to
work for an online comic

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company, so I would go to comic
conventions and work booths.

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So like being around so many
people doesn't really bother me

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and excites me.
I'm just ready to learn and just

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soak in so much and just
network.

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Like, I'm just excited to just
be there and see everything.

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I'm excited for you.
It was.

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It's definitely that that Pod
Fest itself was a big influence

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00:14:31,200 --> 00:14:35,120
on me over the past few years.
It inspired me to start our

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conference.
But I've also made some really

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00:14:37,840 --> 00:14:40,920
close connections there,
friends, business, et cetera.

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So I'm looking forward to
hearing about your experience.

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And I have to admit, it's like a
new relationship here.

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00:14:46,720 --> 00:14:50,320
I I've courted Phil.
He's drinking the kool-aid of

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00:14:50,320 --> 00:14:53,360
Empowered Podcasting.
But now he's about to go date

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00:14:53,360 --> 00:14:57,480
another conference in January.
And that always makes me a

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00:14:57,480 --> 00:14:59,800
little curious and not
concerned.

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00:14:59,800 --> 00:15:02,040
I think that's a little extreme,
but I can't think of a better

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00:15:02,040 --> 00:15:03,200
word.
But you know, I'm like.

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But what if he likes it better?
I can promise you Mark, I will

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00:15:08,160 --> 00:15:11,440
never leave Empowered Podcasting
Conference.

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I will be a regular attendee for
you all.

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Right.
Cool.

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Awesome.
Thank you, Phil.

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That makes me feel a little bit
better.

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We'll see how I feel after the
event.

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OK.
And all jokes aside, Dr. do you

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00:15:23,680 --> 00:15:25,560
want to share this last event
with everyone?

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00:15:25,920 --> 00:15:30,760
I do podcasting directory
virtual networking event What I

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00:15:31,000 --> 00:15:36,120
talk about every Thursday from
Thursday from 4:00 PM to 5:30 PM

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00:15:36,120 --> 00:15:40,680
Eastern Time.
Now this the next three tomorrow

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00:15:40,920 --> 00:15:44,920
and the next two Thursdays
after, it's kind of special for

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me because I will be Co hosting
those these three events.

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00:15:48,240 --> 00:15:51,480
Yeah.
So it is a bunch of podcasters

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00:15:51,480 --> 00:15:55,040
and people who want to be on
podcasts to get together and

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talk about podcasting.
And the scheduled topics for

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00:16:00,400 --> 00:16:04,840
tomorrow is business,
entrepreneurship, money,

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00:16:04,960 --> 00:16:09,480
finance, tech and AI.
It's quite a broad category it.

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00:16:09,680 --> 00:16:14,920
Is I know and if you use the
code PMC, the initials of our

261
00:16:14,920 --> 00:16:18,920
show you will get in for free
and gosh I hope to see everyone

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00:16:18,920 --> 00:16:21,280
there 'cause I'm Co hosting
y'all come.

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00:16:21,520 --> 00:16:26,760
On That's awesome Dr. does this.
Is it a similar format to what

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00:16:26,760 --> 00:16:28,720
we do here?
You know, how does it?

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00:16:28,840 --> 00:16:31,560
How does that work as as a?
Coach now a lot of people, a lot

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of people when they first come,
they think of Zoom.

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00:16:35,240 --> 00:16:39,640
This is not Zoom.
This is a different program to

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00:16:39,640 --> 00:16:43,200
like to do virtual.
I am not crazy about this

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00:16:43,200 --> 00:16:46,400
program.
I will tell you up front, but I

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mean because it has like a
learning curve.

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It's called Go brunch or
something like that.

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00:16:51,880 --> 00:16:55,520
It has breakout rooms, it has
breakout rooms and you have your

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00:16:55,520 --> 00:16:59,560
choice of which breakout room to
go to.

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So you switch screens, there's
an icon to go to the all rooms

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00:17:04,400 --> 00:17:07,520
and all the different choices
are in front of you and you just

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00:17:07,520 --> 00:17:09,200
click the one that you want to
click on.

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00:17:09,640 --> 00:17:12,480
But it's it's really
interesting.

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And I have been able to get
guest spots for two of my

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00:17:16,280 --> 00:17:19,520
clients on shows in the past
couple weeks.

280
00:17:19,520 --> 00:17:21,599
So yeah.
That's cool.

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00:17:21,599 --> 00:17:24,560
It sounds like almost like a
virtual conference where you can

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00:17:24,560 --> 00:17:27,160
choose a different, you know,
what track you want to go see

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00:17:27,160 --> 00:17:28,200
or.
Yeah, that's cool.

284
00:17:28,200 --> 00:17:31,480
I like that cool idea.
All right, so that is tomorrow,

285
00:17:31,480 --> 00:17:35,920
4:00 PM.
And again, use discount code PMC

286
00:17:35,920 --> 00:17:39,040
to get in for free.
And we'll put a link in the show

287
00:17:39,040 --> 00:17:42,680
notes for you.
OK, let's keep it moving.

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00:17:43,120 --> 00:17:46,240
OK.
As Dr. goes to cook some eggs

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00:17:46,240 --> 00:17:51,760
for her husband, I will take
over completely and share some

290
00:17:51,760 --> 00:17:54,160
news with you.
So these are this is our news

291
00:17:54,160 --> 00:17:57,960
bites segment.
These are stories that we've

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00:17:57,960 --> 00:18:01,240
deemed important to share and we
aren't sure how much

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00:18:01,240 --> 00:18:02,840
conversation we'll have over
them.

294
00:18:03,320 --> 00:18:05,160
They're sometimes as quick to
the point.

295
00:18:05,240 --> 00:18:07,960
So here we go.
First, as I mentioned in the

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00:18:07,960 --> 00:18:13,400
intro, Netflix is making even
more moves in podcasting.

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00:18:13,800 --> 00:18:17,840
We talked about recent deals
with Spotify over the past

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00:18:17,840 --> 00:18:20,400
couple weeks and I think last
week even we had another one, I

299
00:18:20,400 --> 00:18:22,360
can't remember.
It might have been iheart that

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00:18:22,360 --> 00:18:27,320
they were partnering with.
Well, now Netflix is reportedly

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00:18:27,320 --> 00:18:30,720
in talks to license a slate of
video podcast.

302
00:18:30,720 --> 00:18:33,360
Oh no, it this is the story from
iHeartMedia.

303
00:18:33,360 --> 00:18:35,520
So that's what I was thinking.
Please forgive me.

304
00:18:36,080 --> 00:18:40,040
And this is including major
podcast titles like The

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00:18:40,040 --> 00:18:44,920
Breakfast Club, The J Shetty
Podcast, and Stuff You Should

306
00:18:44,920 --> 00:18:50,880
Know with the goal of securing
video only exclusivity, meaning

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00:18:50,880 --> 00:18:54,560
these episodic shows could
vanish from YouTube in their

308
00:18:54,560 --> 00:18:57,880
full form.
If you remember a few years ago

309
00:18:57,880 --> 00:19:03,320
when Joe Rogan signed with
Spotify, for the first couple

310
00:19:03,320 --> 00:19:06,160
years, I believe he was
exclusive to Spotify.

311
00:19:06,160 --> 00:19:09,080
They had nothing on YouTube.
And I think a lot of people

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00:19:09,080 --> 00:19:13,280
didn't love that.
And I think since he's back on

313
00:19:13,280 --> 00:19:16,520
YouTube now moving on,
continuing on, I should say it's

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00:19:16,520 --> 00:19:19,720
a clear signal that Netflix
wants to go head to head with

315
00:19:19,720 --> 00:19:23,320
YouTube by building out a new
video podcast pipeline that

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00:19:23,320 --> 00:19:28,320
leverages I Hearts and others
strong brand portfolio and live

317
00:19:28,400 --> 00:19:31,800
style formats.
By the way, a side note for you.

318
00:19:31,800 --> 00:19:36,880
According to Pod News and
Deadline, half of the first set

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00:19:36,920 --> 00:19:43,800
of Spotify's podcasts coming to
Netflix have fewer than 50,000

320
00:19:43,800 --> 00:19:49,320
plays for each of their last 10
episodes, even including both

321
00:19:49,320 --> 00:19:53,320
Spotify and YouTube.
I share this because, well,

322
00:19:53,320 --> 00:19:56,760
first, I know some of you may
say, well, fewer than 50,000.

323
00:19:56,960 --> 00:19:58,760
I wish I could get a number like
that.

324
00:19:58,760 --> 00:20:01,320
Yeah, I get it.
And it's just interesting to

325
00:20:01,320 --> 00:20:04,080
hear that these aren't
necessarily the biggest

326
00:20:04,240 --> 00:20:07,120
downloaded or viewed shows out
there.

327
00:20:07,120 --> 00:20:10,800
But sure, certainly they are big
names and we know.

328
00:20:11,120 --> 00:20:15,200
That they have big followings,
just not as big as maybe some

329
00:20:15,600 --> 00:20:18,360
expect from pod news.
This week.

330
00:20:18,360 --> 00:20:23,880
Apple quietly rolled out a new
feature in the latest Mac OS

331
00:20:23,880 --> 00:20:28,840
update in Mac OS26, which
dropped back in mid-september.

332
00:20:29,120 --> 00:20:33,080
The Apple Podcast app now
includes the same read along

333
00:20:33,080 --> 00:20:35,960
Transcript experience that's
been available for a while on

334
00:20:35,960 --> 00:20:38,680
iPhone and iPad.
Apple currently supports

335
00:20:38,680 --> 00:20:42,400
Transcripts in 13 languages.
They can be automatically

336
00:20:42,400 --> 00:20:46,280
generated or of course, creators
can upload their own for even

337
00:20:46,400 --> 00:20:50,040
better accuracy or I guess an
attempt at even better accuracy.

338
00:20:50,040 --> 00:20:53,480
We don't know if just uploading
your own is going to make it

339
00:20:53,600 --> 00:20:56,720
more accurate, but that's a cool
feature Now you can much like

340
00:20:56,720 --> 00:20:59,720
karaoke, although I don't think
you would actually read out

341
00:20:59,720 --> 00:21:02,760
loud.
You can follow along the

342
00:21:02,760 --> 00:21:06,240
transcript as it's happening.
Next story.

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00:21:06,240 --> 00:21:10,760
We've we talked about host red
ads on this show before and how

344
00:21:10,760 --> 00:21:14,680
effective that style of
advertising on podcasts can be.

345
00:21:15,280 --> 00:21:19,400
Well, red circle, that's the
company that owns TikTok, just

346
00:21:19,400 --> 00:21:22,160
unveiled a new product called
mic check.

347
00:21:22,400 --> 00:21:26,520
It's a first of its kind AI tool
that automatically reviews host

348
00:21:26,520 --> 00:21:33,120
red podcast ads for accuracy,
tone and freshness before they

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00:21:33,440 --> 00:21:35,880
air.
The system is built into Red

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00:21:35,880 --> 00:21:40,400
Circles ad platform and is
trained on nearly 1 billion past

351
00:21:40,520 --> 00:21:44,040
ad impressions, giving creators
instant feedback and a

352
00:21:44,040 --> 00:21:49,120
performance score to help brands
feel confident while preserving

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00:21:49,160 --> 00:21:53,600
authenticity.
I love the concept and I worry

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00:21:53,600 --> 00:21:56,240
sometimes, especially with
corporate, that they're going to

355
00:21:56,240 --> 00:21:59,560
rely too much on what the AI
tells them.

356
00:22:00,120 --> 00:22:03,480
In other words, if the AI
doesn't give it as high of a

357
00:22:03,480 --> 00:22:08,600
score as they are expecting, are
they going to give the creator a

358
00:22:08,600 --> 00:22:15,000
hard time to keep adjusting
until the system approves?

359
00:22:15,520 --> 00:22:19,000
Until red circles mic check
tells you, yeah, this is going

360
00:22:19,000 --> 00:22:21,560
to do great.
I'm hoping that it's used more

361
00:22:21,560 --> 00:22:27,400
as a guide and not as a rule of
thumb, so we'll hear more about

362
00:22:27,400 --> 00:22:31,840
that, but a cool idea for sure.
Speaking of tools, a new tool

363
00:22:31,840 --> 00:22:36,720
called Podcast Magic has just
launched to make it super easy

364
00:22:36,720 --> 00:22:39,800
for listeners and creators to
capture and share podcast

365
00:22:39,800 --> 00:22:42,520
moments.
All you've got to do this is

366
00:22:42,520 --> 00:22:45,160
interesting and I want to hear
people's take on this,

367
00:22:45,160 --> 00:22:47,200
especially some of our techies
in the room.

368
00:22:47,440 --> 00:22:51,280
All you've got to do is
screenshot your podcast player

369
00:22:51,520 --> 00:22:53,960
and make sure that it has a
visible time stamp.

370
00:22:53,960 --> 00:22:56,320
So if you're listening right now
and let's say it's, I don't

371
00:22:56,320 --> 00:23:00,640
know, 20 some minutes into the
show and you screenshot that,

372
00:23:00,920 --> 00:23:05,880
what it wants you to do is
e-mail it to, to this tool to

373
00:23:05,880 --> 00:23:09,120
podcast Magic.
And within seconds you'll get

374
00:23:09,120 --> 00:23:11,640
back a transcript and a
shareable clip.

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00:23:11,920 --> 00:23:14,680
And you don't need an app to do
this.

376
00:23:15,160 --> 00:23:18,280
So I think that this because
you're just screenshotting and

377
00:23:18,280 --> 00:23:22,720
then hitting your share button
on your screenshot and emailing

378
00:23:22,720 --> 00:23:27,680
it to this tool.
Podcast Magic, the founder, I

379
00:23:27,680 --> 00:23:32,840
think it's pronounced Sari azut.
I don't think it's sorry because

380
00:23:32,840 --> 00:23:35,640
I feel like that sounds like
SORRY, but who knows?

381
00:23:35,920 --> 00:23:38,440
Had this to say about Podcast
Magic.

382
00:23:39,040 --> 00:23:42,480
Podcasts are where the best
ideas live, but there's never

383
00:23:42,480 --> 00:23:45,760
been an easy way to capture and
share those moments.

384
00:23:45,920 --> 00:23:49,440
I might argue that I'll go on.
We wanted to build something

385
00:23:49,440 --> 00:23:52,520
that honors the craft of
podcasting and helps the best

386
00:23:52,520 --> 00:23:57,920
moments travel further.
I do like that that goal, but I

387
00:23:57,920 --> 00:24:02,440
just is that really a time saver
to screenshot, hit a share

388
00:24:02,440 --> 00:24:06,880
button and e-mail it off?
Or is it just as easy to just

389
00:24:06,880 --> 00:24:08,560
hit the share button?
Let's say if we're listening on

390
00:24:08,560 --> 00:24:11,560
Spotify, you just hit a share
button and send it off.

391
00:24:12,000 --> 00:24:15,120
Dr. Go ahead.
How many times you have to touch

392
00:24:15,120 --> 00:24:18,560
the screen?
I mean, you touch it to to

393
00:24:18,560 --> 00:24:22,120
screenshot it, then you have to
touch it, touch your screen

394
00:24:22,120 --> 00:24:24,920
again to get to your e-mail, and
then you have to touch the

395
00:24:24,920 --> 00:24:30,240
screen again to get the cursor
to go in the two area where

396
00:24:30,240 --> 00:24:33,080
you're going to send it to.
And then you have to touch this.

397
00:24:33,160 --> 00:24:36,360
I mean, there's too many.
I don't know if it's a time

398
00:24:36,360 --> 00:24:39,280
saver.
Nick, did you want to comment on

399
00:24:39,280 --> 00:24:40,560
this?
I see you commenting in the

400
00:24:40,560 --> 00:24:41,760
chat.
I.

401
00:24:42,000 --> 00:24:45,120
Was just replying to Janae.
Janae said it looks sounds like

402
00:24:45,120 --> 00:24:52,840
a great way to capture emails.
Yeah that is a good point and

403
00:24:52,840 --> 00:24:55,600
very interesting.
Huh, let me check in with

404
00:24:55,600 --> 00:24:59,080
Lindsay who's joined us on stage
and I see Renee is joining us as

405
00:24:59,080 --> 00:25:01,080
well.
I think she wants to chime in

406
00:25:01,080 --> 00:25:02,760
too.
Lindsay, good morning to you.

407
00:25:02,760 --> 00:25:07,000
What say you what is this topic
of podcast Magic's new tool?

408
00:25:07,000 --> 00:25:09,480
What what comes to mind for you?
Well, I love that they.

409
00:25:09,480 --> 00:25:12,320
Addressed the e-mail collection
because I was like, Yep, that'll

410
00:25:12,320 --> 00:25:17,440
all go from my junk e-mail so I
don't end up on a mailing list

411
00:25:17,440 --> 00:25:20,520
and what came up for me and of.
Course, I wish there was a.

412
00:25:20,520 --> 00:25:24,160
Way on every platform to like
transcribe a section and what

413
00:25:24,160 --> 00:25:27,840
came up for me that how I will
absolutely use this more than

414
00:25:27,840 --> 00:25:31,440
likely is when I learned
something and I I'm not looking

415
00:25:31,440 --> 00:25:35,000
to share the whole episode.
In fact, I'm looking to capture

416
00:25:35,000 --> 00:25:39,760
that nugget either to, you know,
repurpose in some way, quote in

417
00:25:39,760 --> 00:25:44,040
some way.
We send that specific tidbit of

418
00:25:44,040 --> 00:25:45,880
information.
And especially like for an

419
00:25:45,880 --> 00:25:49,200
introduction, like, hey, around
minute 20, you're going to see

420
00:25:49,200 --> 00:25:50,880
all of this.
She listened the whole episode.

421
00:25:50,880 --> 00:25:53,800
I mean, I love giving context
when I'm making recommendations.

422
00:25:53,800 --> 00:25:58,080
And I'm typically only sharing
podcast episodes if there's like

423
00:25:58,400 --> 00:26:01,040
a bigger situation with that
person.

424
00:26:01,680 --> 00:26:05,160
So sharing it with clients,
sharing it with someone that I'm

425
00:26:05,160 --> 00:26:07,280
working with, sharing it with a
team member.

426
00:26:07,280 --> 00:26:10,480
So those things for me, I would
love to be able to capture

427
00:26:10,880 --> 00:26:14,080
little segments without them
having to listen or say, OK,

428
00:26:14,120 --> 00:26:17,240
scroll to, you know, minute 20
or what have you Just literally

429
00:26:17,240 --> 00:26:19,600
send it off.
I do think that some of the

430
00:26:19,600 --> 00:26:23,960
great ideas will now be actually
where others will be.

431
00:26:24,440 --> 00:26:28,200
More than borrowing, they'll be
stealing others ideas and saying

432
00:26:28,200 --> 00:26:29,960
they are their own.
However, we can do that through

433
00:26:29,960 --> 00:26:31,440
listening and I call that
learning.

434
00:26:31,440 --> 00:26:34,200
So yeah, I think it's a it's a
neat technology.

435
00:26:34,200 --> 00:26:37,480
I don't know how effective.
Again, I think that the

436
00:26:37,480 --> 00:26:40,280
platforms for listening really
must do a better job at

437
00:26:40,280 --> 00:26:43,080
bookmarking and allowing for
note taking in their

438
00:26:43,080 --> 00:26:45,200
interfacing.
Yeah, I'm with you there,

439
00:26:45,200 --> 00:26:46,520
Lindsay.
Thank you for that.

440
00:26:47,400 --> 00:26:50,720
It reminds me what you're
discussing or you know, saying

441
00:26:50,720 --> 00:26:53,960
what would be helpful.
It reminds me of the old feature

442
00:26:53,960 --> 00:26:57,000
that we had on Clubhouse here.
There was a sharing feature

443
00:26:57,000 --> 00:27:01,040
where you could capture the last
30 seconds spoken and that that

444
00:27:01,040 --> 00:27:03,480
was a great tool.
I know I used that both to share

445
00:27:03,480 --> 00:27:06,720
on social media and to share
with others as well.

446
00:27:06,720 --> 00:27:10,720
So I'd like to see something
like that on more podcast

447
00:27:10,720 --> 00:27:12,640
players.
I'm going to go to Nick because

448
00:27:12,640 --> 00:27:15,240
I think Nick wanted to respond
while Lindsay was talking.

449
00:27:15,240 --> 00:27:16,680
And then we're going to check in
with Renee.

450
00:27:16,760 --> 00:27:18,560
Go ahead, Nick.
As I was thinking about the.

451
00:27:18,560 --> 00:27:22,760
Tool more.
I don't fully get the real value

452
00:27:22,760 --> 00:27:26,600
that it brings, especially now a
lot of these AI tools, Gemini,

453
00:27:26,600 --> 00:27:31,600
ChatGPT, all you have to do is
paste in a link and it can go

454
00:27:31,600 --> 00:27:34,400
get whatever information you
need from that episode and I

455
00:27:34,400 --> 00:27:36,600
believe including the
transcript, at least with

456
00:27:36,600 --> 00:27:39,680
ChatGPT.
The the extra step of.

457
00:27:39,680 --> 00:27:42,080
Taking the screenshot, putting
in an e-mail, waiting for a

458
00:27:42,080 --> 00:27:44,680
reply e-mail to come through
when I can just literally pop it

459
00:27:44,680 --> 00:27:47,680
in and ChatGPT and say give me
the transcript seems like a

460
00:27:47,680 --> 00:27:51,200
waste of time.
Yeah, yeah, I'm going to.

461
00:27:51,200 --> 00:27:53,360
I'm with you there, Nick.
And I'm feeling that more and

462
00:27:53,360 --> 00:27:55,760
more as we discuss this.
Renee, good morning.

463
00:27:55,760 --> 00:27:57,760
Did you want to add something
before I check in with Sid?

464
00:27:58,160 --> 00:27:59,680
Yeah, real quick.
I wasn't.

465
00:27:59,920 --> 00:28:03,360
I'm out on my morning walk, so I
didn't get to read the chat,

466
00:28:03,520 --> 00:28:06,880
what Janae said.
But so maybe I'm crossing over

467
00:28:06,880 --> 00:28:09,960
with what he said, but yeah, so
they're going to have access to

468
00:28:09,960 --> 00:28:13,840
everybody you e-mail and then
they're also going to have

469
00:28:13,840 --> 00:28:15,800
access to your camera at some
level.

470
00:28:16,160 --> 00:28:19,720
So every time we, you know, use
something for free, we got to

471
00:28:19,720 --> 00:28:22,560
remember, you know, we are that
we're giving them access.

472
00:28:22,560 --> 00:28:25,160
I never know.
You know, it says good partial

473
00:28:25,160 --> 00:28:27,280
access to your camera or to your
photos.

474
00:28:27,480 --> 00:28:31,240
I just never trust anything.
So yeah, when we, if we would

475
00:28:31,240 --> 00:28:36,920
use this app, they're getting 2
pieces of our IP or our data and

476
00:28:36,920 --> 00:28:40,120
that's who we're emailing to.
And I don't know how deep it can

477
00:28:40,120 --> 00:28:42,080
go into the address.
Obviously it has to give you a

478
00:28:42,080 --> 00:28:44,120
search function because they
need to make it quick.

479
00:28:44,120 --> 00:28:46,640
So they're going to have access
to everybody you regularly

480
00:28:46,640 --> 00:28:48,960
e-mail and then your your
camera.

481
00:28:49,760 --> 00:28:52,080
Yeah, the the camera was not
mentioned.

482
00:28:52,080 --> 00:28:53,480
So I'm glad you mentioned that
too.

483
00:28:53,480 --> 00:28:57,000
And really more so maybe not
your camera, but more so your

484
00:28:57,000 --> 00:28:59,360
photos, right?
Because that's what you're

485
00:28:59,360 --> 00:29:02,200
giving access to.
You're sharing your photos, not

486
00:29:02,200 --> 00:29:05,640
specifically your camera, but
still there is some privacy

487
00:29:05,640 --> 00:29:08,120
concerns there too.
I'm with you, Sid.

488
00:29:08,200 --> 00:29:10,480
Good morning to you, Sir.
Did you want to add on to this?

489
00:29:10,800 --> 00:29:12,640
Good morning everybody.
I just have a question.

490
00:29:12,640 --> 00:29:15,600
So how do they do this with a
screenshot?

491
00:29:16,120 --> 00:29:19,800
You take a screenshot of an of a
podcast that you heard something

492
00:29:20,320 --> 00:29:23,000
for the time stamp.
You emailed the screenshot.

493
00:29:23,520 --> 00:29:26,920
Then they send you a video clip
and transcript of that

494
00:29:26,920 --> 00:29:29,080
particular section.
How do they do that from a

495
00:29:29,080 --> 00:29:32,480
screenshot?
Fantastic question that I don't

496
00:29:32,480 --> 00:29:35,560
think they explained other than
saying using AI.

497
00:29:35,840 --> 00:29:37,440
So there's something to do with
AI.

498
00:29:38,120 --> 00:29:42,120
So maybe the AI reads the title,
it sees the episode, it sees the

499
00:29:42,120 --> 00:29:46,280
time stamp, and then much like
an opus clips, it's going to

500
00:29:46,280 --> 00:29:50,120
isolate that particular time
area that that's been time

501
00:29:50,120 --> 00:29:53,400
stamped and then generate the
video.

502
00:29:53,400 --> 00:29:56,760
And at the same time, it's
probably pulling the transcript

503
00:29:56,760 --> 00:30:00,600
from a platform where it lives
for that episode.

504
00:30:00,600 --> 00:30:01,840
Yeah.
So it has to have access to a

505
00:30:01,840 --> 00:30:05,560
platform where it can quickly go
and grab, grab that.

506
00:30:05,560 --> 00:30:06,840
I mean, I think it's pretty cool
idea.

507
00:30:06,840 --> 00:30:09,880
I don't understand the full use
case of it, but they go and grab

508
00:30:09,880 --> 00:30:11,760
it.
But if you're a Spotify only and

509
00:30:11,760 --> 00:30:15,160
they're using Apple, then they
can't generate the clip from you

510
00:30:15,160 --> 00:30:17,760
because there are some people
that are, you know, only

511
00:30:17,760 --> 00:30:19,960
exclusive to one platform.
So it's interesting.

512
00:30:20,280 --> 00:30:22,440
Might be worth checking out just
to see how it works.

513
00:30:22,560 --> 00:30:28,200
Yeah, and maybe create a backup
e-mail to you so that you're you

514
00:30:28,520 --> 00:30:32,000
just in case you don't get
flooded with spam after that.

515
00:30:32,320 --> 00:30:34,640
Janae, good morning.
Did you want to add on to this

516
00:30:34,640 --> 00:30:36,040
before we go on to the next
story?

517
00:30:36,280 --> 00:30:38,240
Good morning.
Yes, I absolutely want to add.

518
00:30:38,240 --> 00:30:43,840
This is a cool trick for sure.
They're capturing emails.

519
00:30:43,840 --> 00:30:47,560
You're making sure that your
e-mail is a Nike one, right?

520
00:30:47,560 --> 00:30:50,920
And then you're also making
their emails safe in your

521
00:30:50,920 --> 00:30:52,640
system.
So lots of cool things

522
00:30:52,640 --> 00:30:55,360
happening, but they do not have
access to your camera.

523
00:30:55,360 --> 00:30:58,680
They do not have access to your
camera folder.

524
00:30:58,680 --> 00:31:03,000
You're literally emailing a
photo from your camera app or

525
00:31:03,000 --> 00:31:07,680
from your album and emailing it
to this e-mail address, right?

526
00:31:07,680 --> 00:31:10,200
That's all you're doing.
And then they're going to figure

527
00:31:10,200 --> 00:31:11,520
out all of stuff and send back
to you.

528
00:31:11,520 --> 00:31:15,160
So I was the question I had
asked is, has anybody tried to

529
00:31:15,160 --> 00:31:16,760
get resisted?
First time that we're all

530
00:31:16,760 --> 00:31:19,200
hearing about it.
I don't think anyone's tried it

531
00:31:19,200 --> 00:31:20,160
yet.
It's pretty new.

532
00:31:20,160 --> 00:31:23,240
I think it, the announcement
just came out over the past

533
00:31:23,240 --> 00:31:25,720
week.
So I don't think anybody here

534
00:31:25,720 --> 00:31:29,400
has tried it yet, but like Sid
said, maybe maybe one of us will

535
00:31:29,400 --> 00:31:31,640
try it as an experiment.
Experiment.

536
00:31:32,440 --> 00:31:37,000
Maybe I'll Yep, I just took a
screenshot of a oh, good things.

537
00:31:37,000 --> 00:31:38,880
e-mail us.
So when I get it back, I'll let

538
00:31:38,880 --> 00:31:40,680
you all know.
OK, give us a sign.

539
00:31:40,680 --> 00:31:43,840
Let us know if and when you get
it, and we'll come back to you

540
00:31:43,880 --> 00:31:47,240
and check in.
Thank you, Janae.

541
00:31:47,720 --> 00:31:51,200
All right, let's see here.
Let's keep it moving.

542
00:31:54,680 --> 00:32:01,800
So Apple is back in the news and
they've added things like

543
00:32:01,800 --> 00:32:06,440
chapters, timed links, I'll
explain and smart transcripts.

544
00:32:06,960 --> 00:32:13,280
The latest update, iOS 26.2,
turns listening into an

545
00:32:13,280 --> 00:32:16,400
interactive experience from like
I said, chapter markers and

546
00:32:16,400 --> 00:32:20,800
clickable timed links to auto
generated transcripts and

547
00:32:20,800 --> 00:32:24,680
personalized episode artwork.
Apple is giving creators new

548
00:32:24,680 --> 00:32:28,160
ways to boost engagement and
help listeners connect with

549
00:32:28,160 --> 00:32:31,160
content faster.
So chapters.

550
00:32:31,520 --> 00:32:34,560
This lets listeners jump to
those specific sections or

551
00:32:34,560 --> 00:32:38,600
revisit favorite parts.
Apple can even auto generate

552
00:32:38,600 --> 00:32:42,200
them for English shows if
creators don't provide their

553
00:32:42,200 --> 00:32:44,760
own.
We've known about that with

554
00:32:44,760 --> 00:32:48,280
Spotify and now Apple will do
the same.

555
00:32:48,680 --> 00:32:51,160
Timed links.
This is where creators can add

556
00:32:51,160 --> 00:32:57,160
links tied to time stamps
promoting related shows, songs

557
00:32:57,160 --> 00:32:59,560
or content across Apple
platforms.

558
00:32:59,560 --> 00:33:04,560
So for example, you can when
there is is at a certain moment,

559
00:33:04,560 --> 00:33:09,120
let's say I'm talking about last
week's podcast evaluation and it

560
00:33:09,120 --> 00:33:12,480
was on Thursday and I don't
remember the episode number.

561
00:33:12,800 --> 00:33:18,800
But what I can do is when I'm
talking about that, it'll pop up

562
00:33:18,800 --> 00:33:23,200
on your screen a link to that
episode so that you could easily

563
00:33:23,200 --> 00:33:25,800
go check it out, bookmark it, do
whatever you got to do.

564
00:33:26,680 --> 00:33:28,960
I really love that.
And you can even link to songs.

565
00:33:28,960 --> 00:33:32,240
So I'm thinking of Song Swap
Showdown, our friend Chris

566
00:33:32,240 --> 00:33:36,400
Baglio and his wife, where they
talk about music and different

567
00:33:36,400 --> 00:33:38,520
songs as they're talking about
it.

568
00:33:38,520 --> 00:33:40,640
They could link to it on Apple's
platform.

569
00:33:41,160 --> 00:33:45,760
I think that's their, that's a
cool way and a long overdue way

570
00:33:46,240 --> 00:33:50,240
to interact with a podcast.
And I say long overdue because

571
00:33:50,240 --> 00:33:54,960
I, I just don't feel like these
podcast players as much as they

572
00:33:54,960 --> 00:33:57,320
offer.
It's all the same stuff between

573
00:33:57,640 --> 00:34:01,480
player to player and essentially
all it's allowing us to do is

574
00:34:01,520 --> 00:34:04,920
play a podcast, share a podcast,
etcetera.

575
00:34:04,920 --> 00:34:10,320
I like how these these are now
stepping up and adding more

576
00:34:10,600 --> 00:34:15,719
interactivity to it.
Automatic linking is another

577
00:34:15,719 --> 00:34:18,560
feature.
This is where Apple may auto

578
00:34:18,560 --> 00:34:22,159
insert links when other podcasts
are mentioned, helping with

579
00:34:22,159 --> 00:34:25,440
discovery and cross promotion.
So that's specific to Apple,

580
00:34:25,920 --> 00:34:32,000
meaning Apple will suggest other
podcasts based on what's being

581
00:34:32,000 --> 00:34:34,000
discussed.
I'm going to stop there for a

582
00:34:34,000 --> 00:34:35,760
second.
Jonathan, did you want to add

583
00:34:35,760 --> 00:34:37,199
something or did you have a
question?

584
00:34:37,719 --> 00:34:41,639
Well, my question is that or
concern would be that that's

585
00:34:41,639 --> 00:34:44,960
then sending people away from
your podcast in the middle of an

586
00:34:44,960 --> 00:34:48,199
episode, you might lose some of
your listenership, at least

587
00:34:48,199 --> 00:34:49,440
people that listen all the way
through.

588
00:34:50,159 --> 00:34:53,239
Yeah, that is a concern.
And at the same time, we flip

589
00:34:53,239 --> 00:34:56,520
the coin and it could be your
show being recommended that

590
00:34:56,520 --> 00:35:00,280
somebody could click on and go
to listening while listening to

591
00:35:00,280 --> 00:35:02,800
another show.
So yeah, it helps with

592
00:35:02,800 --> 00:35:04,920
discoverability and cross
promotion.

593
00:35:05,560 --> 00:35:09,440
But yes, it runs the risk of
losing that listener at least

594
00:35:09,440 --> 00:35:12,160
temporarily and at the most
maybe never coming back.

595
00:35:12,160 --> 00:35:13,680
So yeah, I get what you're
saying.

596
00:35:14,320 --> 00:35:15,880
Yeah.
And just with as many podcasts

597
00:35:15,880 --> 00:35:17,800
as there are out there, the
chances of ours being

598
00:35:17,800 --> 00:35:21,400
recommended is probably a little
bit slim in most equations.

599
00:35:21,400 --> 00:35:23,880
I think it depends, right?
Like I think if you're listening

600
00:35:23,880 --> 00:35:27,600
to an independent podcast,
hopefully it's going to be smart

601
00:35:27,600 --> 00:35:31,000
enough to also recommend other
independent podcasts.

602
00:35:31,280 --> 00:35:33,000
But yeah, we're, it's, it's a
wait and see.

603
00:35:33,000 --> 00:35:36,240
We got to see how this works and
it's a very valid concern.

604
00:35:36,720 --> 00:35:40,320
Episode specific artwork let's
creators visually highlight

605
00:35:40,320 --> 00:35:43,320
themes or guests, making each
episode stand out in feeds and

606
00:35:43,320 --> 00:35:46,640
on screen.
I would argue this might just be

607
00:35:47,040 --> 00:35:49,920
something that's already, I know
it's already there and it's

608
00:35:49,920 --> 00:35:52,320
something that we have been
doing for a while.

609
00:35:52,320 --> 00:35:57,440
And I I check and our specific
episode art shows up on my Apple

610
00:35:57,440 --> 00:36:00,640
podcast page.
So I think this might just be a

611
00:36:00,640 --> 00:36:04,400
leftover feature on their new
features page.

612
00:36:04,440 --> 00:36:08,320
And lastly, full creator control
creators can opt out of auto

613
00:36:08,320 --> 00:36:13,040
generated chapters, transcripts
or links via Podcast Connect.

614
00:36:13,600 --> 00:36:16,440
So that's somewhat of an answer
to Jonathan's concern.

615
00:36:16,440 --> 00:36:18,880
But the users have to know that
they can do that.

616
00:36:18,880 --> 00:36:23,000
So one thing I would say is if
there's a feature you don't want

617
00:36:23,120 --> 00:36:27,160
your audience to use, like what
Jonathan was saying, maybe he

618
00:36:27,160 --> 00:36:30,240
doesn't want them to use some of
those features, you got to tell

619
00:36:30,240 --> 00:36:32,040
them.
You got to tell and maybe even

620
00:36:32,040 --> 00:36:34,200
explain why, right?
Don't just say, hey, I don't

621
00:36:34,200 --> 00:36:38,120
want you using the automatic,
the automatic linking feature.

622
00:36:38,160 --> 00:36:41,880
Explain why to your audience.
I think you'll get a better

623
00:36:41,880 --> 00:36:43,920
response that way.
I don't think everybody's going

624
00:36:43,920 --> 00:36:45,760
to just say, OK, Jonathan, I'm
going to turn it off.

625
00:36:45,920 --> 00:36:49,680
But I think that you will get
some people doing that for you.

626
00:36:50,320 --> 00:36:54,080
So Mark, I wanted to add to, I
think Jonathan's on point with

627
00:36:54,600 --> 00:36:57,360
driving people away from your
show and distracting them and

628
00:36:57,360 --> 00:37:00,920
they go to listen to a song and
then they get to distract you

629
00:37:00,920 --> 00:37:02,880
with their day or whatever, and
then they don't come back to

630
00:37:02,880 --> 00:37:04,320
your show.
I think that could potentially

631
00:37:04,320 --> 00:37:08,640
be a real problem.
But you know, as a avid podcast

632
00:37:08,640 --> 00:37:12,600
listener, I don't necessarily
see how I would use these.

633
00:37:12,880 --> 00:37:18,120
But as a podcaster, I really
wish Apple and other platforms

634
00:37:18,120 --> 00:37:22,440
would change where they're
investing their money and figure

635
00:37:22,440 --> 00:37:26,640
out the right way to give us
better analytics about our shows

636
00:37:26,640 --> 00:37:30,080
that can help us grow our shows.
Because the inconsistency

637
00:37:30,080 --> 00:37:34,160
between platforms with
analytics, the lack of some

638
00:37:34,160 --> 00:37:37,560
detailed analytics, the problems
that you see when you go to

639
00:37:37,560 --> 00:37:41,600
Apple Podcast Connect, they need
to invest in that side rather

640
00:37:41,600 --> 00:37:44,080
than continuing to invest in
some of the forward facing

641
00:37:44,080 --> 00:37:47,120
things, at least in my opinion,
that could help us all grow our

642
00:37:47,120 --> 00:37:48,880
shows.
I'm with you, Sid.

643
00:37:48,880 --> 00:37:51,800
Thank you for saying that.
I totally agree with you.

644
00:37:52,320 --> 00:37:56,880
I don't understand, and I've
been on that soapbox before.

645
00:37:56,880 --> 00:38:00,160
I I don't understand why
analytics can't be more

646
00:38:00,160 --> 00:38:05,000
detailed, especially when Apple
and Spotify these days are

647
00:38:05,000 --> 00:38:08,160
competing with a YouTube that
does a fantastic job with their

648
00:38:08,160 --> 00:38:11,080
analytics.
Why aren't Apple and Spotify

649
00:38:11,080 --> 00:38:13,080
stepping up?
It almost makes me think that

650
00:38:13,080 --> 00:38:16,200
it's very intentional because
we've been clamoring for it.

651
00:38:16,200 --> 00:38:19,520
Podcasters of all shapes and
sizes have been clamoring for

652
00:38:19,520 --> 00:38:24,240
better analytics, and it and it
just Go falls on deaf ears.

653
00:38:24,920 --> 00:38:28,320
At least it feels that way.
When you really start to dive

654
00:38:28,320 --> 00:38:30,840
into it, so I don't mean to
derail this, when you start to

655
00:38:30,840 --> 00:38:35,560
look at your Apple Podcast
Connect and you start looking at

656
00:38:35,680 --> 00:38:40,960
the data, you start to spy all
these inconsistent information

657
00:38:41,600 --> 00:38:44,360
and the things just don't line
up and it just makes it really

658
00:38:44,360 --> 00:38:48,200
hard for you to determine which
shows are landing, which topics

659
00:38:48,200 --> 00:38:49,880
are landing.
What's your real consumption

660
00:38:49,880 --> 00:38:52,120
rate?
Because some of it's just really

661
00:38:52,120 --> 00:38:54,160
weird.
How many followers do you have

662
00:38:54,160 --> 00:38:55,720
or how many listeners do you
have?

663
00:38:55,720 --> 00:38:59,880
I mean, it just is makes it
really difficult, I think, to

664
00:38:59,960 --> 00:39:02,560
truly understand the reach of
your show.

665
00:39:03,000 --> 00:39:05,920
I'm, and again, I am with you,
Sid, and there are lots of

666
00:39:05,920 --> 00:39:08,920
inconsistencies.
It drives me crazy when I see

667
00:39:08,920 --> 00:39:13,960
some shows that have like, for
example, retention rate 110%.

668
00:39:14,200 --> 00:39:16,120
Well, how is that possible,
right?

669
00:39:16,120 --> 00:39:19,040
But I think, yeah.
And it could just be that it's

670
00:39:19,040 --> 00:39:22,680
the same people that are
listening more or listening

671
00:39:22,680 --> 00:39:25,040
again to the episode.
I don't know, but that there

672
00:39:25,040 --> 00:39:28,720
should be enough technology
available to Apple to be able to

673
00:39:28,960 --> 00:39:31,120
adjust that.
All right, Janae.

674
00:39:31,280 --> 00:39:33,760
Yeah.
So did you get an an e-mail back

675
00:39:33,760 --> 00:39:36,880
from this company?
Yes, I got the e-mail back in

676
00:39:36,880 --> 00:39:42,760
about 5 minutes.
So I sent it 732, came back 737.

677
00:39:43,320 --> 00:39:45,520
And it says, hey there, if
here's the moment you capture

678
00:39:45,520 --> 00:39:48,880
from the podcast, this one's on
us.

679
00:39:48,920 --> 00:39:51,920
You've just used pod magic,
podcast magic, the simple way to

680
00:39:51,920 --> 00:39:55,400
capture insights from podcast.
No apps download, no

681
00:39:55,400 --> 00:39:59,200
subscription BS unlock unlimited
moments for one time, $20 fee.

682
00:39:59,760 --> 00:40:04,760
So pay one's $20 used forever.
What you get back is a moment, a

683
00:40:04,760 --> 00:40:08,280
clip, a time stamp and the
transcript from when it was

684
00:40:08,280 --> 00:40:11,360
captured.
And you can see see related

685
00:40:11,360 --> 00:40:13,320
idea.
And then they're asking you to

686
00:40:13,320 --> 00:40:17,000
try Sublime, which is the team
behind.

687
00:40:17,400 --> 00:40:20,040
Podcast magic.
All right, There you go.

688
00:40:20,040 --> 00:40:23,320
Janae, thank you for being our
tester this morning.

689
00:40:23,440 --> 00:40:28,400
And that sounds cool overall.
And it's like, yeah, give us $20

690
00:40:28,400 --> 00:40:30,760
and your e-mail address and
we're going to spam you as much

691
00:40:30,760 --> 00:40:34,040
as possible.
And to be fair, we don't know if

692
00:40:34,040 --> 00:40:36,640
we're they're going to really do
that or not, but it certainly

693
00:40:36,640 --> 00:40:39,400
feels at least at the very least
it feels a little suspicious.

694
00:40:40,080 --> 00:40:42,960
I will say that.
And again, yeah, it's a cool

695
00:40:42,960 --> 00:40:47,360
idea, but I'm not sure is it
more convenient, I guess, for

696
00:40:47,360 --> 00:40:49,920
what you get in the e-mail back
to you.

697
00:40:49,920 --> 00:40:52,280
I guess there's some advantage
to that.

698
00:40:52,880 --> 00:40:55,080
But I'm going to go back to D Rs
point too.

699
00:40:55,080 --> 00:40:59,120
It just feels like there's a lot
of touch points involved here.

700
00:40:59,920 --> 00:41:02,520
All right, let's keep things
moving.

701
00:41:02,600 --> 00:41:05,840
Dr. I'm going to ask you to just
pick the next story because I've

702
00:41:05,840 --> 00:41:08,880
just lost my place and can't
find my my rundown.

703
00:41:10,480 --> 00:41:13,920
That's OK.
OK, so we're going to stay on

704
00:41:13,920 --> 00:41:16,040
the subject of Apple for a
second.

705
00:41:16,040 --> 00:41:18,760
Now.
Podcasters, Apple has just

706
00:41:18,760 --> 00:41:20,880
handed you a monetization
playbook.

707
00:41:21,080 --> 00:41:25,520
Apple is stepping up its post,
its podcast game and putting

708
00:41:25,520 --> 00:41:27,800
real money on the table for
creators.

709
00:41:28,240 --> 00:41:31,840
The Apple Podcast Subscriptions
program is now designed to give

710
00:41:31,840 --> 00:41:36,280
podcasters more control and
flexibility and cash flow.

711
00:41:36,760 --> 00:41:41,200
Creators can set their own
prices, offer monthly or annual

712
00:41:41,200 --> 00:41:46,160
plans, and dangle perks like ad
free listening, early access,

713
00:41:46,160 --> 00:41:50,080
bonus episodes or exclusive
subscriber only shows.

714
00:41:50,120 --> 00:41:53,680
Hey Dr. Here's.
AI want to jump in just again

715
00:41:53,680 --> 00:41:56,320
for clarification.
I understand that most

716
00:41:56,320 --> 00:42:00,760
podcasters may grasp the concept
of subscription, but it's

717
00:42:00,760 --> 00:42:05,240
important just to call out when
Apple now says subscriptions,

718
00:42:05,480 --> 00:42:08,640
it's not subscribing to your
free podcast, it's subscribing

719
00:42:08,640 --> 00:42:13,360
to your paid podcast.
So now you call, you call it

720
00:42:13,360 --> 00:42:17,680
Follow My Podcast when you're
talking about your free podcast

721
00:42:17,680 --> 00:42:21,640
and asking subscribers or
followers to connect with you on

722
00:42:21,640 --> 00:42:24,240
a long term basis.
Right, exactly.

723
00:42:24,560 --> 00:42:29,640
Apple gives creators 70% of
subscription revenue, and after

724
00:42:29,640 --> 00:42:34,640
a year of loyal subscribers,
that number climbs to 85%.

725
00:42:35,120 --> 00:42:40,200
And about ads and sponsorships,
well, those remain at 100%

726
00:42:40,480 --> 00:42:44,440
yours.
Apple's framing this as kind of

727
00:42:44,440 --> 00:42:48,720
a one stop shop for creators who
want to own their relationship

728
00:42:48,800 --> 00:42:53,440
with listeners while keeping
their brand, revenue and data

729
00:42:53,440 --> 00:42:55,840
under one roof.
The message is clear.

730
00:42:55,960 --> 00:42:59,720
If you're ready to
professionalize, that is a word

731
00:42:59,720 --> 00:43:02,840
that they've used.
Professionalize your podcast.

732
00:43:03,360 --> 00:43:06,040
This is the infrastructure to do
it.

733
00:43:07,040 --> 00:43:10,680
Everything all under one roof.
That kind of scares me.

734
00:43:12,080 --> 00:43:18,400
So So my question is, would you
trust Apple as your main source

735
00:43:18,440 --> 00:43:22,960
of podcast income or diversify
across the platforms?

736
00:43:23,160 --> 00:43:25,160
Oh, I would absolutely
diversify.

737
00:43:25,160 --> 00:43:28,200
I would not stay in that place.
I'm in the diversity.

738
00:43:28,560 --> 00:43:31,000
Yeah, yeah.
And there are plenty of places

739
00:43:31,000 --> 00:43:34,000
to do that.
You know, you can also offer a

740
00:43:34,000 --> 00:43:38,000
Patreon as an example.
So you you have that kind of

741
00:43:38,000 --> 00:43:41,000
paid subscription service that's
outside the platform, gives you

742
00:43:41,000 --> 00:43:45,400
more control over everything.
But the thing that really sticks

743
00:43:45,400 --> 00:43:50,840
out here that seems odd to me is
the fact that if you've been

744
00:43:51,280 --> 00:43:55,680
offering paid content on Apple
for the first year, you're

745
00:43:55,680 --> 00:43:59,240
giving up 30% of your
subscription revenue, but then

746
00:43:59,240 --> 00:44:02,720
it jumps after a year to 85.
Is that so?

747
00:44:02,720 --> 00:44:05,600
Is that I guess?
Is that better or worse?

748
00:44:05,600 --> 00:44:07,520
I'm I'm confused by the the
number.

749
00:44:07,520 --> 00:44:13,120
The number climbs to Apple gives
creators 70% and then you and

750
00:44:13,120 --> 00:44:15,280
after a year you get 85%.
OK.

751
00:44:15,280 --> 00:44:17,360
So you get more, yes, OK.
You get more.

752
00:44:17,360 --> 00:44:18,000
Got it.
OK.

753
00:44:18,000 --> 00:44:19,880
I thought it was the other way
around, that they're actually

754
00:44:19,880 --> 00:44:23,760
raising it.
So that's a big step up for

755
00:44:23,760 --> 00:44:27,960
Apple because I know for years
it's always been 30% for as long

756
00:44:27,960 --> 00:44:30,400
as I can remember.
And that included music as well,

757
00:44:30,400 --> 00:44:34,200
if you're selling music.
And I know a lot of creators

758
00:44:34,200 --> 00:44:36,120
used to complain a lot about
that.

759
00:44:36,120 --> 00:44:38,720
So it's cool that they've
listened and that they're

760
00:44:38,840 --> 00:44:42,200
actually rewarding you for after
a year of doing this on their

761
00:44:42,200 --> 00:44:46,080
platform, they're giving you
much more of that revenue back.

762
00:44:46,560 --> 00:44:54,160
I'm and, and I'm OK with 30%,
I'm OK with 15%.

763
00:44:54,160 --> 00:44:56,560
But as long as I am
diversifying.

764
00:44:56,840 --> 00:45:00,160
If I'm not diversifying, then
yeah, that hits a lot harder

765
00:45:00,160 --> 00:45:02,200
having to give up that much
revenue.

766
00:45:02,680 --> 00:45:06,040
But if, if I'm spreading it out,
I'm OK with it because let's be

767
00:45:06,040 --> 00:45:09,440
real, Apple is still one of the
most popular platforms for

768
00:45:09,440 --> 00:45:12,280
podcast listening.
And if people are on that app,

769
00:45:12,280 --> 00:45:15,800
it's going to be, in my opinion,
easier to convert them to

770
00:45:15,800 --> 00:45:19,080
becoming a paid subscriber if
it's all happening right there

771
00:45:19,080 --> 00:45:22,040
on the app that they're using.
Still scary?

772
00:45:23,000 --> 00:45:25,680
Yes it is, but is it as scary if
you're diversifying?

773
00:45:26,400 --> 00:45:27,480
No, it's not.
Right.

774
00:45:28,160 --> 00:45:30,600
Yeah.
So I my recommendation would be

775
00:45:31,200 --> 00:45:34,720
just make sure you're going on
other platforms as well and

776
00:45:34,720 --> 00:45:38,160
selling your content in other
areas, other platforms.

777
00:45:38,800 --> 00:45:41,160
Yeah, man, all.
Right, let's keep it moving.

778
00:45:41,160 --> 00:45:46,360
Women podcasters are feeling the
burn, and the payouts aren't

779
00:45:46,360 --> 00:45:52,040
quite there yet either.
There's a new survey that where

780
00:45:52,040 --> 00:45:55,520
the data reveals A troubling
gender gap in podcasting.

781
00:45:55,520 --> 00:45:58,440
Female creators are experiencing
higher burnout and fewer

782
00:45:58,440 --> 00:46:02,080
financial rewards compared to
their male counterparts.

783
00:46:02,520 --> 00:46:07,240
So for example, this this study
says that female podcasters are

784
00:46:07,240 --> 00:46:09,040
reporting higher levels of
burnout.

785
00:46:09,200 --> 00:46:14,720
In the one survey, it said 28%
of women versus 17% of men said

786
00:46:14,720 --> 00:46:18,800
they had considered quitting
their podcast due to burnout.

787
00:46:19,040 --> 00:46:22,240
This all comes from the podcast
host, by the way.

788
00:46:22,680 --> 00:46:25,640
Women are less likely to feel
they're achieving their

789
00:46:25,640 --> 00:46:30,120
podcasting goals.
Only 15% of them said they were

790
00:46:30,120 --> 00:46:36,280
accomplishing most or all of
their goals, versus 24% for men.

791
00:46:36,640 --> 00:46:39,880
And monetization, as I said, is
a tougher Rd. for women.

792
00:46:39,880 --> 00:46:43,760
According to the podcast host
survey, 49% of female

793
00:46:43,760 --> 00:46:46,760
respondents said monetization
was their biggest challenge

794
00:46:46,760 --> 00:46:50,400
compared to 34% of male
respondents.

795
00:46:50,880 --> 00:46:54,960
Going on this one, I think we've
even talked about before.

796
00:46:55,400 --> 00:47:00,480
Video compounding pressures
appear to impact women more. 53%

797
00:47:00,480 --> 00:47:05,160
of women saw adapting to video
expectations as a major threat

798
00:47:05,600 --> 00:47:10,160
versus 37% of men.
Also, only 25% of female

799
00:47:10,160 --> 00:47:13,520
respondents reported publishing
full video episodes, compared

800
00:47:13,760 --> 00:47:18,160
with 32% of men.
Despite these challenges, there

801
00:47:18,160 --> 00:47:22,920
is bright news among creators
who haven't launched yet.

802
00:47:23,160 --> 00:47:26,160
So they surveyed people who are
talking about launching but

803
00:47:26,160 --> 00:47:30,720
haven't actually officially
launched yet. 57% of those are

804
00:47:30,720 --> 00:47:35,240
women, suggesting strong
upcoming female participation in

805
00:47:35,240 --> 00:47:38,760
podcasting.
So the findings align with

806
00:47:38,760 --> 00:47:42,880
broader workplace research
showing that women shoulder

807
00:47:42,880 --> 00:47:48,520
more, quote, invisible labor and
burnout, which may extend to

808
00:47:49,000 --> 00:47:52,000
into creative sectors like
podcasting.

809
00:47:52,000 --> 00:47:54,120
So I want to hear from the women
in our room.

810
00:47:54,560 --> 00:47:58,520
Do you feel that way?
Do you feel like this is a

811
00:47:58,520 --> 00:48:00,880
struggle for you?
Do you feel like the men are

812
00:48:00,880 --> 00:48:04,680
succeeding more in podcasting?
Anyone have any thoughts?

813
00:48:04,680 --> 00:48:08,040
And if not, we'll just move on.
But I found this to be

814
00:48:08,160 --> 00:48:12,000
interesting and surprising that
one stat I was sharing about the

815
00:48:12,000 --> 00:48:15,640
pressure of video.
I mean, we've talked about it.

816
00:48:15,880 --> 00:48:18,880
We've had women in our community
share that, you know, they don't

817
00:48:18,880 --> 00:48:22,400
want to go on camera or they're
hesitant to go on camera if

818
00:48:22,400 --> 00:48:25,920
they're not fully done, right,
Like they don't have the makeup,

819
00:48:25,920 --> 00:48:29,320
they don't have the hair done.
It does seem to be, at least

820
00:48:29,320 --> 00:48:34,240
from our circles, it seems to be
something that is much more

821
00:48:34,240 --> 00:48:39,640
considered among women than men.
But promising to see that the

822
00:48:39,640 --> 00:48:43,680
ones in this survey that are
planning to launch seem to be

823
00:48:43,680 --> 00:48:46,760
more men than women.
All right, I'm going to ask one

824
00:48:46,760 --> 00:48:49,120
more question about this.
If you were launching a podcast

825
00:48:49,120 --> 00:48:52,760
today and you identify as a
woman, what would you do

826
00:48:52,760 --> 00:48:57,200
differently to avoid burnout?
Or what would you suggest to a

827
00:48:57,200 --> 00:49:02,360
female podcaster or podcaster to
be to avoid burnout and to

828
00:49:02,520 --> 00:49:06,160
improve monetization potential?
I batch.

829
00:49:06,880 --> 00:49:12,520
I take my time in batch because
that's really, I think one of

830
00:49:12,520 --> 00:49:16,520
the main reasons why Pod Fade
exists is because, you know,

831
00:49:16,520 --> 00:49:19,800
eventually you run out of family
and friends to interview and now

832
00:49:19,800 --> 00:49:24,720
you're stuck trying to figure
out who you can interview and

833
00:49:25,320 --> 00:49:30,920
the pressure's on and you know,
you just got to, you've got to

834
00:49:30,920 --> 00:49:34,480
come up with something.
So batch batch.

835
00:49:34,480 --> 00:49:36,720
All right.
Going to you, Sid.

836
00:49:37,200 --> 00:49:38,080
Good morning again.
What?

837
00:49:38,080 --> 00:49:40,480
What say you, Sir?
So I would say this to anybody,

838
00:49:40,480 --> 00:49:44,800
not just women, Set realistic
expectations.

839
00:49:45,160 --> 00:49:48,400
If you're brand new podcaster or
you're thinking about a podcast

840
00:49:48,760 --> 00:49:52,800
and a Daily Show, probably way
too much for you to take on,

841
00:49:53,480 --> 00:49:56,040
maybe a weekly show too much you
take on.

842
00:49:56,040 --> 00:50:00,480
So start, you know, start small
and set realistic expectations

843
00:50:00,480 --> 00:50:03,840
about what it is that you can do
because podcasting is a lot of

844
00:50:03,840 --> 00:50:07,280
work and you got to figure out
what it is you can do.

845
00:50:07,280 --> 00:50:10,840
And, you know, don't put
yourself under undue pressure

846
00:50:10,840 --> 00:50:15,080
for, you know, vanity metrics or
commitment to doing something

847
00:50:15,120 --> 00:50:18,520
until you really know that, hey,
I like this.

848
00:50:18,560 --> 00:50:20,840
I want to keep doing this.
I want to keep moving this

849
00:50:20,840 --> 00:50:22,600
forward.
So just set the right

850
00:50:22,600 --> 00:50:25,160
expectations, start small and
then grow it.

851
00:50:25,160 --> 00:50:27,920
And if you after three months
you'd like, OK, I can do a

852
00:50:27,920 --> 00:50:31,240
weekly show and after six
months, you think I can do a

853
00:50:31,240 --> 00:50:33,280
Daily Show like Ralph does a
Daily Show?

854
00:50:33,520 --> 00:50:35,840
I mean then do it, but just
start small.

855
00:50:36,120 --> 00:50:40,880
Yeah, I like that.
Small steps with goals in mind

856
00:50:40,880 --> 00:50:44,080
to do whatever it is you want to
do, but work your way there.

857
00:50:44,080 --> 00:50:47,680
Don't expect to do it all at
once right away.

858
00:50:47,680 --> 00:50:50,720
Because that is, as Sid is
pointing out, a recipe for

859
00:50:50,720 --> 00:50:57,720
burnout for sure to go to Phil.
Phil, you said you had a news

860
00:50:57,720 --> 00:51:02,200
story for us this morning, so
let's hear from you instead of

861
00:51:02,200 --> 00:51:04,600
me this whole time and Dr. as
well.

862
00:51:04,600 --> 00:51:06,320
So go for it, Phil.
Good morning.

863
00:51:06,640 --> 00:51:10,360
So in my job as an audience
growth specialist, I get a lot

864
00:51:10,360 --> 00:51:14,000
of emails and I got one from
Acast yesterday about their most

865
00:51:14,000 --> 00:51:20,400
recent they cast Pulse and
people actually find podcasters.

866
00:51:20,400 --> 00:51:26,520
75% of listeners don't find
podcasters to be an influencer,

867
00:51:27,000 --> 00:51:31,520
but 85% of those same
respondents have been influenced

868
00:51:31,520 --> 00:51:35,280
by a podcaster changing their
mind on the subject.

869
00:51:36,160 --> 00:51:41,240
So that means podcasters are
nearly are nearly will to

870
00:51:41,600 --> 00:51:45,480
journalists in their power of
influence and trust.

871
00:51:45,480 --> 00:51:48,720
And I want to know what you guys
think about that as we're all

872
00:51:48,720 --> 00:51:52,120
independent podcasters.
Do you find yourselves being

873
00:51:52,120 --> 00:51:55,840
more being an influencer or do
you not see yourselves as

874
00:51:55,840 --> 00:51:58,520
influencers?
I don't, I personally don't

875
00:51:58,520 --> 00:52:00,640
know.
I haven't really thought enough

876
00:52:00,640 --> 00:52:03,320
about it to decide, do I really
think of myself as an

877
00:52:03,320 --> 00:52:05,800
influencer?
And to something you said a

878
00:52:05,800 --> 00:52:12,240
moment ago, I do see and relate
to the idea that, yeah, I'm

879
00:52:12,240 --> 00:52:16,080
going to trust my favorite
podcaster way more than I'm

880
00:52:16,080 --> 00:52:19,440
going to trust a journalist.
I think it's because I've really

881
00:52:19,440 --> 00:52:23,880
gotten to know that host on a
deeper level than a journalist.

882
00:52:23,880 --> 00:52:27,000
The journalists, you know,
they're basically on screen

883
00:52:27,000 --> 00:52:29,440
sharing the story and then
they're gone, right?

884
00:52:29,440 --> 00:52:31,840
I don't get to know who that
person is.

885
00:52:31,840 --> 00:52:34,720
I don't get to really respect
who they are.

886
00:52:34,720 --> 00:52:37,520
I mean, I could respect their
work, but I don't know them as a

887
00:52:37,520 --> 00:52:40,560
person.
And I think that really is a big

888
00:52:40,560 --> 00:52:42,680
factor.
And I think Sid wanted to chime

889
00:52:42,680 --> 00:52:43,720
in as well.
Go for it, Sid.

890
00:52:44,080 --> 00:52:48,320
OK, so I don't consider myself
an influencer.

891
00:52:48,400 --> 00:52:51,680
I'm a guy that is sharing
insights and information to a

892
00:52:51,680 --> 00:52:55,840
specific community that
hopefully helps them grow, helps

893
00:52:55,840 --> 00:52:58,760
their business grow and they get
an inside look at the office

894
00:52:58,880 --> 00:53:00,840
furniture industry.
That's really what my objective

895
00:53:00,840 --> 00:53:04,680
here is.
And again, I don't think you get

896
00:53:04,680 --> 00:53:08,840
to call yourself an influencer,
and I think your audience gets

897
00:53:08,840 --> 00:53:11,600
to call you an influencer.
I think your community gets to

898
00:53:11,600 --> 00:53:15,400
decide whether you're an
influencer or not because

899
00:53:15,400 --> 00:53:16,920
they're the ones that are
listening.

900
00:53:16,920 --> 00:53:18,400
They're the ones that are
consuming.

901
00:53:18,560 --> 00:53:20,920
And yeah, I can say I'm an
influencer in the office

902
00:53:20,920 --> 00:53:23,120
furniture industry.
What gives me the right to say

903
00:53:23,120 --> 00:53:25,880
that if my audience says that
it's something completely

904
00:53:25,880 --> 00:53:28,640
different?
So Sid, if your audience is in

905
00:53:28,640 --> 00:53:32,160
fact calling you an influencer,
then are you more comfortable

906
00:53:32,160 --> 00:53:34,600
saying yes, I'm an influencer
because now your audience has

907
00:53:34,600 --> 00:53:36,840
called you as such?
So they do call me that.

908
00:53:37,560 --> 00:53:41,120
It's almost embarrassing, right?
But I do not call myself an

909
00:53:41,120 --> 00:53:43,720
influencer.
I'm very humble with this and

910
00:53:44,160 --> 00:53:47,880
anytime I meet somebody that
watches my show or listens to my

911
00:53:47,880 --> 00:53:50,200
show, I'm very grateful for them
and I thank them.

912
00:53:50,200 --> 00:53:51,680
I asked them what they like
about it.

913
00:53:52,040 --> 00:53:54,160
I take a picture of their name
badge so I can be sure to

914
00:53:54,160 --> 00:53:56,240
connect with them on socials and
thank them again.

915
00:53:56,440 --> 00:53:58,360
And I just let them call me an
influencer.

916
00:53:58,520 --> 00:54:00,880
Like I have a review that
somebody referred to me as the

917
00:54:00,880 --> 00:54:03,840
ultimate office furniture
influencer or something like

918
00:54:03,840 --> 00:54:05,560
that.
I'm just very humble with it.

919
00:54:05,560 --> 00:54:09,920
But I you will never hear me say
that I'm an influencer.

920
00:54:10,320 --> 00:54:11,640
Okay.
I don't call myself.

921
00:54:11,880 --> 00:54:13,680
I think Jonathan wanted to chime
in as well.

922
00:54:13,680 --> 00:54:16,080
Go ahead, Jonathan.
Yeah, I think first of all, both

923
00:54:16,080 --> 00:54:20,520
of you were influencers and
period, because you do have the

924
00:54:20,520 --> 00:54:23,000
influence over your audience.
Your audience says look to you

925
00:54:23,000 --> 00:54:25,040
for advice, you're an
influencer.

926
00:54:25,280 --> 00:54:28,240
However, I think what has
happened is the term influencer

927
00:54:28,240 --> 00:54:31,880
has gotten a negative spin on it
from social media and some

928
00:54:31,880 --> 00:54:35,920
influencers that, you know, go a
little crazy over there and but

929
00:54:36,000 --> 00:54:38,560
you 2 are both influencers.
You have an audience that

930
00:54:38,560 --> 00:54:40,960
listens to you.
You influence their opinions.

931
00:54:40,960 --> 00:54:42,880
You influence what they decide
on.

932
00:54:42,880 --> 00:54:45,240
Sometimes you're an influencer.
Yeah.

933
00:54:45,240 --> 00:54:47,760
Thank you, Jonathan.
This reminds me of Empowered

934
00:54:47,760 --> 00:54:50,920
Podcasting when I was talking
about authenticity and how a lot

935
00:54:50,920 --> 00:54:54,200
of people can't stand that word
and how it's the moist of

936
00:54:54,200 --> 00:54:57,560
personal development words.
And this is, I think, another

937
00:54:57,560 --> 00:55:00,640
one of those words, right?
To that, I think we just attach

938
00:55:00,640 --> 00:55:04,520
some kind of negative spin,
negative connotation to it and

939
00:55:05,000 --> 00:55:08,080
we forget sometimes really what
it actually means.

940
00:55:08,720 --> 00:55:12,360
I, I, I am of the camp these
days that if there's a word out

941
00:55:12,360 --> 00:55:16,080
there that is rubbing people the
wrong way, I want to just

942
00:55:16,080 --> 00:55:18,960
actually, and it's my word, like
it's a word I'm connecting with.

943
00:55:18,960 --> 00:55:24,640
I embrace the word and I own it
to the definition I've given it.

944
00:55:24,800 --> 00:55:27,280
And I think that makes a big
difference, you know, so if

945
00:55:27,280 --> 00:55:30,480
people, if you think people are
looking at influencer the wrong

946
00:55:30,480 --> 00:55:32,920
way, then show them what the
right way is.

947
00:55:33,160 --> 00:55:35,560
I don't think there's anything
wrong with being an influencer.

948
00:55:35,760 --> 00:55:38,720
I think it's just a matter of
how we define it and how we own

949
00:55:38,720 --> 00:55:40,760
it.
So thank you to Jonathan for

950
00:55:40,760 --> 00:55:43,040
that.
And we are out of time, even

951
00:55:43,040 --> 00:55:45,840
though we do have much more to
cover.

952
00:55:46,200 --> 00:55:49,840
We will hold some of these for
next week because they are, as

953
00:55:49,840 --> 00:55:52,880
they say, Evergreen.
So we will jump back into those

954
00:55:52,880 --> 00:55:54,600
next week.
A reminder that tomorrow we're

955
00:55:54,600 --> 00:55:56,800
doing that podcast evaluation
episode.

956
00:55:57,040 --> 00:55:59,440
Check the show notes to get the
link if you want to hear the

957
00:55:59,440 --> 00:56:01,640
episode.
We'll also be talking about,

958
00:56:01,640 --> 00:56:03,680
among other things, with this
podcast.

959
00:56:04,080 --> 00:56:05,960
Check that out in the show
notes.

960
00:56:05,960 --> 00:56:07,880
We'd love to have you be more a
part of it.

961
00:56:07,880 --> 00:56:10,480
And if you don't, no problem.
We'll play clips tomorrow so

962
00:56:10,480 --> 00:56:13,320
that you can play along on the
spot.

963
00:56:13,600 --> 00:56:17,160
So until tomorrow, make it a
great day everybody take care.