3 Big Changes Every Podcaster Needs to Know This Week

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Good morning podcasting Morning
Chat.

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Today is Wednesday, October
29th, 2025.

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And today we're talking next
level Podcast tool upgrades, add

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data that favors the underdog
and a new major award stirring a

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big debate in podcast circles.
So if you're listening live on

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Clubhouse, hit the share button,
bottom left hand side of the

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screen and share it.
However, Clubhouse lets you.

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And if you're catching us via
podcast chatter YouTube, please

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share this episode with a fellow
podcaster.

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And now give me about 30
seconds.

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We'll get things rolling.
Thanks for being here.

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Good morning again, podcasting,
Morning Chat.

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Thank you so much for being
here.

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I am your host Mark Ronik, and
currently on stage with me we

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have producer Ashley Feller,
Nick Naul, back Jonathan Howard,

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Dr. Fay and Sid Meadows.
We'll see who else joins us from

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the team throughout the hour.
And big shout out to Ralph and

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Tim both here bright and early
in the audience this morning.

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Thank you both for being here
and for continuously showing up

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pretty much every day or at
least whenever you guys can.

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I genuinely appreciate that.
And Val, welcome, Val.

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I was just welcoming in our
audience, so you popped in.

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So good morning to you too, Val.
Today is our news and comment

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day.
We've got a lot of headlines to

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get to first, want to remind you
that tomorrow, and I'm reminding

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our moderators as well,
tomorrow, we are evaluating

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another podcast.
Somebody from this community

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who's a regular listener doesn't
get to join us live as often as

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maybe she'd like, but she does
catch the podcast.

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Her name is Magdalena Joseph.
Her podcast, Unbreakable Spirit,

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a healing Journey, that's what
we'll be evaluating tomorrow.

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The episode specifically that
we'll get into of Magdalena's is

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the Act of letting go.
That is the episode.

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It's only like 12 minutes long.
So if you want to listen before

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you join us tomorrow or whenever
you're able to join us, yeah, go

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ahead and check out that episode
first.

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But if you don't, that's fine
too because we're going to play

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some of it for you during the
show.

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She's given us permission to do
so.

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And we're going to talk about a
lot of other things about the

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podcast just to help her revive
it because she did take a bit of

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a break and she is planning on
coming back.

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So this is great timing to have
an evaluation when you've got

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your bunch of episodes that
you've kind of let left on the

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shelf and now you're thinking of
coming back and you get a bunch

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of fellow podcasters giving you
their feedback as you prepare to

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relaunch.
So join us tomorrow, 7:00 AM

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Eastern live or wherever you get
your podcasts on your favorite

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podcast platform.
And let's see, we're also

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streaming to Facebook these
days. facebook.com/mark Ronic,

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Mark with AC Ronic with ACK.
You can catch us there.

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You can catch us at YouTube.
There was something else I

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wanted to say and now I can't
remember.

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Darn it.
Oh well, say Lovey, let's get

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right to it, shall we?
I'm sure I'll think of whatever

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it was in a moment.
I think what it was is that I am

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with this new streaming and why
I'm using a different app today

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for Clubhouse, little behind the
scenes for you.

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I wanted to attempt, I think I
mentioned this yesterday.

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I wanted to attempt to share my
screen so that our audience

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who's watching us live on
YouTube, on Facebook as well.

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I wanted to share the screen so
you could see what it looks like

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on the other side with the whole
clubhouse community and when

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people are talking, etcetera.
I'm going to attempt it right

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now.
And so if you're listening live,

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let me update my layout here,
OK, So, oh, it doesn't let me do

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that.
This is not going to be an easy

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thing for me to do.
Just being fully transparent

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here, Let me try once more.
And then if it doesn't work, I'm

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moving on Club Deck.
That's the app we're using.

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OK, I should be sharing that
now.

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So now you can kind of see
what's going on here on

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Clubhouse as well.
We'll see how this all works out

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in the end.
Podcast data as of 10/28.

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So this is as of yesterday, the
number one podcast on Apple in

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the United States, The Daily
from the New York Times, and I

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thought I'd throw in another one
for you.

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In the spirit of DRS top Fives,
I'm just going to give you the

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another top one, the number one
drama on Apple in Canada,

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Sherlock Holmes short stories
that comes to you from Noiser

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Total podcast episodes that have
been posted over this last week,

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311,926.
That means those podcasts

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updated with at least one new
episode.

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And here's another stat for you.
According to Pod Match and

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Refonic, of the 2.8 million
podcasts out there, only 13.6%

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of them are active.
Again, active being that they

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are publishing content in some
way, shape or form to their

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podcast to their RSS feed.
Pod Match goes on to say that

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podcast listenership is rapidly
increasing, but the number of

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active podcasts has not changed,
making podcasting a non

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saturated industry as much as
some people believe otherwise.

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Do we know if things picked up
in September and October versus

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August?
Because that's something that we

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always say is that the, you
know, the pattern disruption of

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summer usually is low, but it
comes back in September.

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Do we know if there was a an
increase in September?

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So we don't only because, so our
resource here, I go to Podcast

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Business Journal, that's where I
get these numbers.

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And for all of September and
most of October, they had some

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kind of glitch going on.
And actually I was working with

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James Cridland a little bit on
that or at least giving him the

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heads up.
And we were going back and forth

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a little bit and he said they
were aware and working on it.

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So basically for about a month
and a half to almost two months,

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the data was not updated
correctly.

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So I don't know for sure if
there was a change.

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I assume so, but I don't know
for sure.

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You want to give us your top
fives?

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I do Spotify top five is #5 this
past weekend with Theo von #4.

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Good hang with Amy Poehler and
#3 Tiffany please.

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The Tucker Carlson show #2
Spotify anniversary and the

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number one The Joe Rogan
Experience.

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Interesting that number 2
Spotify anniversary.

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So it's basically a compilation
of all their best stuff.

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It's like behind the scenes
stories of it's music based and

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it's behind the scenes stories
of you know of what is what was

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going on during a song or during
a gig.

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It's people playing
acoustically.

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So it's a lot of different
things all mixed up together.

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There you go.
OK.

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And do you have the other top
five list?

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And what is the category?
I do.

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OK, so this week's random chart
of the week is Pets and Animals.

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Didn't even know that was the.
Category.

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Yeah, crazy.
And so I will say that this

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really, really is up to date
because this morning I pulled

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the chart, I put it in our
rundown, and I took one last

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look to see if I could read like
what something was about and it

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had changed.
So this really, really is hot

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off the press.
Very up to date.

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OK so #5 is dogs and coffee with
Kelly and Rocky Kanaka.

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OK #4 is no bad dogs podcast.
Podcast #3 is Pet Candy radio #2

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is the Fur Fur Real pod.
I forgot the timpani.

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Go ahead, the fur sorry number.
Two Fur Real podcast and #1 is

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vet candy, veterinary lifestyle
news and learning.

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OK, so all you pet lovers out
there and now you've got your

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top five if you want to go check
out these different shows.

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Mostly dogs it seems in this
lineup.

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Fine by me.
I'm more of a dog person, love

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cats, but I am more definitely
favored dogs a little bit more.

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Whatever, Doctor.
It's I love my dogs.

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Oh, there's Jonathan.
But I wouldn't listen to them

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podcasting.
Fairpoint, Fairpoint Dr. It's

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funny how we are friends because
it's like Android versus iPhone,

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dog versus cats.
We seem to be opposite sides of

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the spectrum, OK.
My boy.

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Thank you, Dr. for your top
fives and let me share just a

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few events for everyone today.
It seems like there's a bit of a

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lull in some of the at least the
major events going on around the

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world of podcasting.
But first there is Protect Your

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Podcast.
This is a virtual event November

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6th.
It's a free workshop from Gordon

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Firemark, AKA The Podcast
Lawyer, that provides the

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essential skills, strategies and
support you need to catapult

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your podcast to new levels of
success.

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And it is all around protecting
your podcast legally.

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Also from this next one, from
invisible to discoverable.

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Optimizing podcast content for
AI search recommendations.

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This is an episode we're trying
to work on for you in the next

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week or two.
Discover how to grow your

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audience and turn your podcast
into a business asset by being

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discovered, recommended, and
trusted by both AI search

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platforms and humans.
This comes from Alchemy for

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podcast hosts and guests.
Again, that's November 6th, and

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we'll put links in our show
notes.

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And of course, Pod Fest, that's
in January, January 15th through

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the 18th in Orlando, FL.
I'll be speaking there.

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And if you want to save 10% off,
I believe all you got to do is

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use code Mark Marc and you can
get 10% off your tickets.

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And more to come.
I'll have a more detailed

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announcement about Pod Fest
because Podfest is is has asked

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the empowered podcasting
conference community to host a

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meet up at their event.
So it will be on the official

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lineup at Podfest.
And I would love to see your

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face, people's faces in person
for once, or at least for once

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in a while.
So yeah, I can't wait for that.

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Yeah.
And then Dr. What about your

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virtual networking event?
So this is one that's kind of

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close to my heart.
Podcasters Directory, virtual

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networking.
It's where podcasters and people

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who want to be on podcast meet
up virtually every single

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Thursday and they change topics
every week.

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It's between 4:00 and 5:30
Eastern Time, 5:30 PM Eastern

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Time.
You're not going to meet at 4:00

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in the morning Eastern Time.
So this week's topics are

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health, fitness, purpose, life,
religion and spirituality.

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So those are this week's.
And if you put PMC, the initials

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of our show PMC into the coupon
part of it, then you'll get in

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for free.
All right, so PMC is the code

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and again, we will share a link
in the show notes and also we

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can probably grab a link and
share it with you here live as

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well.
We'll do that for you.

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Kitchen time for me.
All right, Dr. is off to the

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kitchen.
Let me cover some more news for

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you in case you missed it.
Riverside users, they're

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continuing to sneak some new
features into the platform.

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I noticed these over the past
couple of days.

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First, I think it was Monday
when I logged into Riverside, I

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saw a big pop up that says you
can now upload directly to

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YouTube.
So I will also share a link on

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how to do that.
But you know they have added

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Spotify and I believe Apple.
So now you can upload your shows

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directly to those platforms.
And now most recently you can

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upload the video that you record
and edit directly to the YouTube

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platform.
Also, I don't know if anyone's

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noticed magic clips on
Riverside.

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That's where it goes through
your long form content and pulls

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out what it believes are your
strongest highlights from that

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episode and even edits those for
you as well if you wish.

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They now have added a rankings
system.

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I believe Opus Clips does this
where now you can.

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You can see a number rating one
through 101 hundred being the

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strongest content of your batch
of clips.

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So check that out.
You'll see those numbers there.

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I saw a few from yesterday that
I haven't been able to to do

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anything with.
But when Ralph joined us

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yesterday, Ralph, you seemed to
trigger the Riverside Magic

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00:14:35,280 --> 00:14:38,680
clips quite a bit.
We had several highlights from

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you yesterday.
Hopefully I will be on top of

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that and be able to share some
of those on social media.

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The other major update from
Riverside, it allows creators to

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record in person with two USB or
XLR mics.

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So again in person, meaning this
isn't your typical Riverside

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recording an interview, this is
you sitting next to somebody in

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00:15:03,200 --> 00:15:08,080
the same room and plugging your
microphones directly into your

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00:15:08,080 --> 00:15:11,400
computer, your whatever device
you're using.

227
00:15:11,400 --> 00:15:16,120
So this upgrade supports hybrid
recording, meaning podcasters

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00:15:16,120 --> 00:15:20,560
can now seamlessly blend local
and remote guests into one

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00:15:20,560 --> 00:15:23,640
session.
It also even whether you're

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00:15:23,640 --> 00:15:27,960
using USB mics and audio
interface or mixing formats,

231
00:15:27,960 --> 00:15:32,720
Riverside gives full multi track
control even in person,

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00:15:33,040 --> 00:15:36,960
including tools for cleaning up
crosstalk and adjusting speaker

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00:15:37,000 --> 00:15:39,400
volume.
It's a big step in my opinion

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00:15:39,400 --> 00:15:43,200
toward making pro level studio
quality podcasting more

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00:15:43,200 --> 00:15:46,520
accessible.
I'm excited about that because

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that's honestly a major update
for a lot of us in the

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00:15:51,600 --> 00:15:56,400
podcasting industry.
For years, there was really no

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00:15:56,400 --> 00:16:00,640
way if you were just, let's say
using a computer, there was no

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00:16:00,640 --> 00:16:05,840
way, not an easy way that you
could plug in more than one

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00:16:05,840 --> 00:16:09,920
microphone into the computer and
not only the computer, just

241
00:16:09,920 --> 00:16:12,160
understand that you're using two
different mics.

242
00:16:12,320 --> 00:16:16,640
But more importantly, it was not
able to do multi tracking.

243
00:16:17,400 --> 00:16:20,600
And yes, you could use a mixer,
Ashley, but I saw that in the

244
00:16:20,600 --> 00:16:23,160
chat.
And I think that this is helpful

245
00:16:23,160 --> 00:16:26,480
for those people who don't want
to invest in a mixer right now.

246
00:16:27,040 --> 00:16:29,560
It's basically creating a
virtual mixer for them.

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00:16:29,680 --> 00:16:33,880
So big move from Riverside.
Kudos to them.

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00:16:33,880 --> 00:16:36,560
I think that's awesome.
OK, let me keep things moving.

249
00:16:37,080 --> 00:16:38,840
And I'm curious what people
think about this.

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00:16:38,840 --> 00:16:41,400
It's been a long time since
we've had this discussion and it

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00:16:41,400 --> 00:16:46,880
popped up in the news.
Swearing or silence Over half of

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00:16:46,960 --> 00:16:50,600
Bugle listeners say ditch the
bleeps.

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00:16:51,480 --> 00:16:56,040
This is a new new survey data
from the Bugle shows that more

254
00:16:56,040 --> 00:17:00,680
than half of its audience wants
unfiltered, uncensored language,

255
00:17:01,080 --> 00:17:05,680
revealing surprising divides on
swear words, content, style, and

256
00:17:05,680 --> 00:17:11,800
listener expectations. 53.5% of
all respondents voted to remove

257
00:17:11,800 --> 00:17:15,960
censorship completely.
Meaning if you're bleeping out

258
00:17:15,960 --> 00:17:18,520
those words, they want those
bleeps gone, they want to hear

259
00:17:18,520 --> 00:17:21,319
those words.
This is indicating a strong

260
00:17:21,319 --> 00:17:25,119
preference for hearing
unfiltered language on the show.

261
00:17:25,359 --> 00:17:31,000
Among paid subscribers, opinions
were more split, with a

262
00:17:31,000 --> 00:17:34,800
noticeable tilt toward keeping
the bleeps suggesting a tone or

263
00:17:34,800 --> 00:17:38,520
brand alignment difference
between free and paid audiences.

264
00:17:38,520 --> 00:17:42,360
So surprisingly, I would have
thought and suspected the

265
00:17:42,360 --> 00:17:44,120
opposite.
A lot of times when people are

266
00:17:44,120 --> 00:17:49,080
paying for the content, they
want it uncensored, unfiltered,

267
00:17:49,080 --> 00:17:54,000
in some cases unedited.
But what this particular survey

268
00:17:54,040 --> 00:17:58,840
was suggesting, by the way, over
1000 listeners in 39 countries

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00:17:58,840 --> 00:18:03,680
surveyed, the paid subscribers
say they they actually kind of

270
00:18:03,680 --> 00:18:06,280
prefer bleeping out the swear
words.

271
00:18:06,960 --> 00:18:11,840
The bugle has a long running bit
of bleeping explicitives for

272
00:18:12,520 --> 00:18:15,520
comedic effect.
So this result isn't just about

273
00:18:15,520 --> 00:18:17,680
taste.
It's also about how listeners

274
00:18:17,680 --> 00:18:20,680
perceive tone, satire and
comedic timing.

275
00:18:20,880 --> 00:18:23,560
Like I said, 1000 listeners, 39
countries.

276
00:18:24,080 --> 00:18:27,760
It highlights how audience
expectations around language and

277
00:18:28,040 --> 00:18:32,040
comedy are evolving even in long
established shows.

278
00:18:32,880 --> 00:18:37,320
So what say you?
What's your stance on swear

279
00:18:37,320 --> 00:18:41,280
words for your podcast?
Do you prefer cleaning, clean

280
00:18:41,400 --> 00:18:45,880
language or full raw, no beeps?
Or maybe there's something in

281
00:18:45,880 --> 00:18:48,000
between?
Jonathan, I go.

282
00:18:48,000 --> 00:18:51,440
Full language, because that's
who I am and I curse like a

283
00:18:51,440 --> 00:18:53,320
trucker.
And actually I will.

284
00:18:53,320 --> 00:18:57,360
I'll put a beep in if I want to
actually draw attention to it

285
00:18:57,640 --> 00:19:00,600
and make it more impactful.
OK.

286
00:19:00,720 --> 00:19:03,480
I'll take the yeah, I'll take it
out because they expect to hear

287
00:19:03,480 --> 00:19:05,120
it from me.
That's interesting.

288
00:19:05,120 --> 00:19:06,320
Yeah.
And not surprising.

289
00:19:06,440 --> 00:19:09,040
And Jonathan couldn't help
himself and dropped, I think an

290
00:19:09,040 --> 00:19:12,920
F bomb or two at the Empowered
Podcasting Conference during his

291
00:19:12,920 --> 00:19:14,560
presentation.
And I don't care.

292
00:19:14,560 --> 00:19:16,760
No problem.
Just it was an observation.

293
00:19:17,960 --> 00:19:21,480
Dr. Did you have some thoughts?
Just like Jonathan, you know, I

294
00:19:21,480 --> 00:19:24,280
swear I cussed like I invented
the F word.

295
00:19:24,880 --> 00:19:31,480
So I am full on and you know
that beep sound, it's it is

296
00:19:31,480 --> 00:19:36,560
attention getting.
However, the tone in my ear is

297
00:19:36,560 --> 00:19:41,160
so disturbing.
I would rather cover it up with

298
00:19:41,160 --> 00:19:45,640
like several different sounds,
like a bell or a Aruga or

299
00:19:46,160 --> 00:19:51,560
something, something else, you
know, it's just kind of grating

300
00:19:51,560 --> 00:19:55,120
on my ear.
Besides this, yes.

301
00:19:55,360 --> 00:20:00,040
Besides that.
There are some, I'll call them

302
00:20:00,040 --> 00:20:03,200
entertainers, whether they're
DJs, podcasters, etcetera, that

303
00:20:03,200 --> 00:20:07,040
really know how to use that well
in tongue in cheek, you know, if

304
00:20:07,040 --> 00:20:10,840
you just say, oh, you know, like
they, they do it really well.

305
00:20:11,000 --> 00:20:13,520
I can't do that.
And so I get it like for comedic

306
00:20:13,520 --> 00:20:17,640
purposes doing it that way.
I hear lots of radio shows shows

307
00:20:17,680 --> 00:20:21,800
doing it that way.
I'm looking in the chat here and

308
00:20:21,800 --> 00:20:23,680
Janae says he likes to keep it
PG.

309
00:20:24,840 --> 00:20:28,840
Tim is saying he's in between.
It depends on the situation.

310
00:20:29,840 --> 00:20:32,480
Ashley is agreeing that she
doesn't like the bleep sound

311
00:20:32,560 --> 00:20:36,280
either and makes her think of
the Steve Wilkos show.

312
00:20:37,120 --> 00:20:39,920
And Ralph is saying he can't
talk right now, but he'll do it

313
00:20:39,920 --> 00:20:42,280
in the chat here.
He says his Christian show.

314
00:20:42,280 --> 00:20:45,680
He keeps it clean.
I respect that and certainly I

315
00:20:45,680 --> 00:20:48,880
understand that to.
And he does that to respect his

316
00:20:48,880 --> 00:20:50,960
audience.
And he feels that using too many

317
00:20:50,960 --> 00:20:54,240
swear words actually reduces
their impact and points to a

318
00:20:54,240 --> 00:20:58,160
smaller vocabulary.
I think that there's also

319
00:20:58,160 --> 00:21:03,120
sometimes using swear words is a
way of expressing an emotion or

320
00:21:03,120 --> 00:21:06,400
putting an exclamation point on
a point you're trying to make.

321
00:21:07,280 --> 00:21:10,240
Definitely.
But some some DJs have gotten

322
00:21:10,240 --> 00:21:17,000
around it by they let the sound
of the F bomb out, they will

323
00:21:17,000 --> 00:21:22,720
bleep it and then let the sound
of the F bomb out.

324
00:21:22,720 --> 00:21:27,120
So they put it in between those
letters, which is some finagling

325
00:21:27,160 --> 00:21:29,920
that is some some kind of
editing then I'm telling.

326
00:21:30,160 --> 00:21:33,360
You I kind of was that kind of
editor when I was doing more of

327
00:21:33,360 --> 00:21:36,280
my own editing.
Yeah, I'm that kind of editor.

328
00:21:36,280 --> 00:21:41,160
I enjoy being a little creative
with those words and so that you

329
00:21:41,160 --> 00:21:43,680
can really understand what the
word is without actually getting

330
00:21:43,680 --> 00:21:45,960
the full word out.
All right.

331
00:21:45,960 --> 00:21:48,520
Well, yeah, I think that really
it's up to you.

332
00:21:48,560 --> 00:21:52,240
I think that if you're a person
that does use swear words, I

333
00:21:52,240 --> 00:21:55,240
think, you know, we talk a lot
about being authentic and true

334
00:21:55,240 --> 00:21:58,120
to yourself.
And we also talk about that when

335
00:21:58,120 --> 00:22:01,480
you are that way, you will
attract the audience that

336
00:22:01,800 --> 00:22:03,440
gravitates to that kind of
thing.

337
00:22:03,440 --> 00:22:06,960
And you just have to be OK
knowing that it might upset some

338
00:22:06,960 --> 00:22:09,760
people and you may not keep them
around.

339
00:22:09,760 --> 00:22:12,880
It's just the way it is.
And I think it's up to you to

340
00:22:12,880 --> 00:22:14,680
decide how you want to handle
that.

341
00:22:15,360 --> 00:22:18,240
OK, let's keep it moving and
just for palate cleanse.

342
00:22:18,560 --> 00:22:20,640
Nick wanted.
Nick wanted to say something.

343
00:22:20,640 --> 00:22:22,080
OK.
Hey, Nick, what's going on?

344
00:22:22,080 --> 00:22:25,920
What did you want to?
Add Hey, good morning.

345
00:22:26,480 --> 00:22:30,160
I was just going to say, I think
it's important, like when you're

346
00:22:30,320 --> 00:22:33,880
thinking about this for your
show, it's probably a good idea

347
00:22:33,880 --> 00:22:37,640
to re evaluate the way that
times who your listeners are.

348
00:22:38,360 --> 00:22:40,720
Because just over the last
couple of years, I mean, we've

349
00:22:40,720 --> 00:22:47,160
seen a huge uptick in younger
podcast listeners, like from 13

350
00:22:47,160 --> 00:22:52,800
to 16 year old people jumping on
the podcast bandwagon.

351
00:22:53,120 --> 00:22:56,400
And just something to be
conscious about as we have this

352
00:22:56,400 --> 00:22:57,400
discussion.
Yeah.

353
00:22:57,520 --> 00:22:59,600
And I would be willing to bet,
and we'll actually talk a little

354
00:22:59,600 --> 00:23:03,120
bit about that if there's time,
about the ages of podcast

355
00:23:03,120 --> 00:23:06,720
listeners.
But in some ways, I think that

356
00:23:06,720 --> 00:23:08,600
audience may want you to swear a
little bit.

357
00:23:10,560 --> 00:23:14,280
That's true too, you know.
Yeah.

358
00:23:14,360 --> 00:23:15,760
All right, let me keep things
moving.

359
00:23:15,760 --> 00:23:19,560
NPR has just launched something
called Pod Club, a new weekly

360
00:23:19,560 --> 00:23:23,040
podcast recommendation
newsletter spotlighting stand

361
00:23:23,040 --> 00:23:26,120
out episodes from across its
vast network.

362
00:23:26,120 --> 00:23:30,640
So I think that this is specific
to NPR shows, from heavy hitters

363
00:23:30,640 --> 00:23:35,680
like This American Life to fresh
voices such as Kqeds.

364
00:23:35,920 --> 00:23:41,000
Close all close all tabs.
The newsletter is designed to

365
00:23:41,000 --> 00:23:43,760
help listeners cut through the
noise and discover both legacy

366
00:23:43,760 --> 00:23:48,240
content and emerging gems.
It's curated, easy to skim guide

367
00:23:48,240 --> 00:23:51,720
that appeals to podcast fans
looking for trusted, high

368
00:23:51,720 --> 00:23:55,280
quality listens each week.
So if you're a fan of NPR, this

369
00:23:55,280 --> 00:23:59,160
is definitely a newsletter you
may be interested in.

370
00:23:59,560 --> 00:24:03,920
So go check that out.
Again, it's NP Rs Pod Club.

371
00:24:04,760 --> 00:24:08,040
I love a good newsletter.
Yes, I know.

372
00:24:08,040 --> 00:24:10,200
You do you.
You subscribe to as many

373
00:24:10,200 --> 00:24:13,160
newsletters as you buy apps,
Sumo apps.

374
00:24:13,320 --> 00:24:18,520
And yeah, do you want to take
the next one, Dr. OK, so

375
00:24:18,520 --> 00:24:21,800
according to pod news Toymaker
Mattel, you know what?

376
00:24:21,800 --> 00:24:23,880
We talked about this several
months ago.

377
00:24:24,280 --> 00:24:30,000
Toymaker Mattel Incorporated has
dropped its trademark opposition

378
00:24:30,000 --> 00:24:33,800
to the podcast Coffee with Ken.
Does anyone else remember our

379
00:24:33,800 --> 00:24:35,480
story about this?
Yeah.

380
00:24:35,880 --> 00:24:39,560
So hosted by Ken.
Help me with the last name.

381
00:24:39,560 --> 00:24:41,520
Mark Bieber.
Bieber.

382
00:24:41,560 --> 00:24:44,200
Bieber.
OK.

383
00:24:45,920 --> 00:24:48,360
Bieber.
OK, On the condition that the

384
00:24:48,360 --> 00:24:54,320
show steer clear of discussing
toys, dolls are fictional

385
00:24:54,320 --> 00:24:58,880
characters Based on them.
The multinational company

386
00:24:58,880 --> 00:25:02,960
initially challenged the show's
name, arguing potential

387
00:25:02,960 --> 00:25:08,680
confusion with its Ken doll
line, especially with Ken

388
00:25:08,960 --> 00:25:12,320
Barista.
Oh, Ken was a barista, But

389
00:25:12,320 --> 00:25:16,320
ultimately settled after six
months of dispute, allowing the

390
00:25:16,320 --> 00:25:20,160
podcast to move forward and
towards federal trademark

391
00:25:20,160 --> 00:25:23,560
registration.
Probably six months of dispute

392
00:25:23,600 --> 00:25:27,280
and actual shame.
I can't even, I can't even

393
00:25:27,280 --> 00:25:32,120
imagine people sitting around a
conference table with ties and

394
00:25:32,120 --> 00:25:35,760
books and everything saying, you
know, we can really stick it to

395
00:25:35,760 --> 00:25:39,640
this.
Oh, yeah, yeah.

396
00:25:39,760 --> 00:25:43,600
I mean, they, these companies,
once they get a hold of

397
00:25:43,600 --> 00:25:46,080
something like this, they can be
ruthless.

398
00:25:46,120 --> 00:25:50,600
And I have a friend of mine,
Johnny Gian Gregorio, who has

399
00:25:50,600 --> 00:25:52,480
visited us here on the morning
chat.

400
00:25:52,480 --> 00:25:55,720
And he was also at the Empowered
Podcasting conferences, both of

401
00:25:55,720 --> 00:25:59,040
them.
He was in a dispute with Nike

402
00:25:59,720 --> 00:26:05,960
because he had created and
trademarked temporarily just be

403
00:26:05,960 --> 00:26:10,920
it instead of just do it, which
I thought was a brilliant term.

404
00:26:10,960 --> 00:26:13,520
And they came after him.
They came after him said he

405
00:26:13,520 --> 00:26:19,680
can't use it and he had some
legal consults and he could

406
00:26:19,680 --> 00:26:22,360
fight it if he really wanted to.
But and.

407
00:26:22,400 --> 00:26:23,680
If he had the money too.
Right.

408
00:26:23,680 --> 00:26:28,160
They're just a huge giant and he
just decided this was not worth

409
00:26:28,160 --> 00:26:31,200
it for him.
But that So that's why I look at

410
00:26:31,200 --> 00:26:35,760
this as a really big win for
coffee with Ken because a lot of

411
00:26:35,760 --> 00:26:38,120
times these companies will not
back down.

412
00:26:38,320 --> 00:26:40,200
So good for them.
I'm glad that that worked out.

413
00:26:40,200 --> 00:26:42,560
I.
Just can't believe that they

414
00:26:42,560 --> 00:26:47,040
would do something so petty.
OK you or me on the next one, go

415
00:26:47,040 --> 00:26:50,920
for it OK?
Pod News has reported that a

416
00:26:50,920 --> 00:26:55,200
Cast Studios New York has
officially opened in the heart

417
00:26:55,200 --> 00:26:59,800
of Soho, New York, and it opened
in style, with none other than

418
00:27:00,200 --> 00:27:04,840
Ariana Grande stepping in as the
very first guest on the live

419
00:27:04,840 --> 00:27:10,800
recorded episode of shut up shut
up Evan with host Evan Ross.

420
00:27:10,800 --> 00:27:13,160
Pat.
I just love saying that, OK.

421
00:27:13,320 --> 00:27:20,040
The facility is described as a
fully multimedia top tier studio

422
00:27:20,040 --> 00:27:24,560
offering high quality audio and
video production plus custom

423
00:27:24,560 --> 00:27:29,600
branding opportunities available
to creators across the Acast

424
00:27:29,800 --> 00:27:32,760
network.
It is interesting.

425
00:27:32,760 --> 00:27:36,440
So if you're in the New York
area, yeah, go check that out.

426
00:27:36,640 --> 00:27:39,280
By the way, got a shout out
James Cridlin from Pod News,

427
00:27:39,280 --> 00:27:42,560
who's in the audience right now.
Good morning to you, James.

428
00:27:42,560 --> 00:27:45,720
And you're always welcome to
come up on stage where we are

429
00:27:45,720 --> 00:27:47,520
talking news.
And we do get some of the

430
00:27:47,520 --> 00:27:51,400
stories from you from Pod News
that we like to talk about.

431
00:27:51,400 --> 00:27:53,960
So yeah, you're by all means
welcome to join us.

432
00:27:53,960 --> 00:27:56,160
And if you're just listening,
that's OK too.

433
00:27:56,800 --> 00:27:59,800
Let me keep things moving in a
bold marketing move that blurs

434
00:27:59,800 --> 00:28:02,240
the line between podcasts and
movies.

435
00:28:02,560 --> 00:28:05,760
This I did get from I did hear
from pod news.

436
00:28:06,000 --> 00:28:10,040
Curt Co promoted its
award-winning audio sci-fi

437
00:28:10,040 --> 00:28:14,360
series called Solar.
And this is starring some names

438
00:28:14,640 --> 00:28:19,280
many of us may know, Helen Hunt,
Alan Cumming and Stephanie

439
00:28:19,280 --> 00:28:23,320
Beatrice.
It'll be directly in theaters

440
00:28:23,360 --> 00:28:28,120
from September 12th to the 25th.
Trailers for this podcast ran

441
00:28:28,280 --> 00:28:33,520
before films at all Maya Cinema
locations, alongside custom

442
00:28:33,520 --> 00:28:37,840
lobby posters with QR codes to
the show's landing page.

443
00:28:38,480 --> 00:28:42,880
And as reported by Pod News, the
cinema based campaign aimed to

444
00:28:43,000 --> 00:28:47,560
reframe podcasting as an
immersive cinematic experience.

445
00:28:47,880 --> 00:28:53,080
Quote movies for the ears and
what I'd like to do is play that

446
00:28:53,080 --> 00:28:55,200
clip for you.
Play that trailer.

447
00:28:55,440 --> 00:28:57,360
Now you may say, but Mark, it's
a movie trailer.

448
00:28:57,360 --> 00:29:00,560
Yes.
And as I just shared, this is

449
00:29:00,560 --> 00:29:05,120
designed to be an audio
experience, this trailer.

450
00:29:05,360 --> 00:29:10,040
So imagine you have a big screen
in front of you and I believe

451
00:29:10,040 --> 00:29:14,600
they have like a nice space
scape and more or less there

452
00:29:14,600 --> 00:29:18,000
isn't much going on on the
screen other than the title of

453
00:29:18,280 --> 00:29:22,080
the podcast.
So with that I will go ahead as

454
00:29:22,080 --> 00:29:25,120
soon as oh here it is, I will go
ahead and play that trailer for

455
00:29:25,120 --> 00:29:29,200
you. close your eyes as the
trailer opens up and text comes

456
00:29:29,200 --> 00:29:31,160
across the screen and says close
your eyes.

457
00:29:31,760 --> 00:29:33,640
Let's see what you guys think of
this trailer.

458
00:29:34,280 --> 00:29:38,560
Solar from Kurtco Media.
Nask located the aethon 2 days

459
00:29:38,560 --> 00:29:41,440
ago, however we have not
established contact.

460
00:29:41,520 --> 00:29:44,200
What was that I do?
Not detect any abnormalities.

461
00:29:44,560 --> 00:29:46,920
The lights are getting brighter.
Is the electricity overloading?

462
00:29:47,000 --> 00:29:48,280
Everything is nominal.
What?

463
00:29:48,280 --> 00:29:50,360
Are the odds of survival for the
Aethon crew.

464
00:29:50,400 --> 00:29:52,680
We won't speculate on those
circumstances.

465
00:29:52,720 --> 00:29:56,800
I'm sure you can understand.
Solar, a fully immersive Sonic

466
00:29:56,800 --> 00:29:59,960
adventure with revolutionary
sound from Dolby Atmos in coming

467
00:29:59,960 --> 00:30:02,600
message from.
German except, except.

468
00:30:03,480 --> 00:30:04,560
It's coming in through the
airline.

469
00:30:04,560 --> 00:30:08,040
Get away from the airline.
Hurry starring Academy Award

470
00:30:08,040 --> 00:30:10,760
winner Helen Hunt.
If we deviate from the plan,

471
00:30:10,800 --> 00:30:13,120
even by an hour, we lose
everything.

472
00:30:13,240 --> 00:30:16,600
Tony Award winner Alan Cumming.
I'm simply not willing to risk

473
00:30:16,600 --> 00:30:19,080
the lives of any crew members
for the sake of an experiment.

474
00:30:19,240 --> 00:30:21,880
Stephanie, Beatrice.
I'm going to save you, Jamal.

475
00:30:22,280 --> 00:30:25,400
And Jonathan Bangs.
One problem at a time, Ren.

476
00:30:25,960 --> 00:30:29,120
Solar shadows are darker this
close to the sun.

477
00:30:29,680 --> 00:30:32,040
Available wherever you listen to
podcasts.

478
00:30:33,040 --> 00:30:34,040
There you go.
What did we?

479
00:30:34,040 --> 00:30:36,200
What do we think gang?
Do you enjoy?

480
00:30:36,200 --> 00:30:37,960
Did you enjoy this?
Do you think this is a cool

481
00:30:37,960 --> 00:30:41,160
idea?
Yeah.

482
00:30:43,400 --> 00:30:45,000
Let's see what Ashley has to
say.

483
00:30:45,000 --> 00:30:50,280
Wow.
I just like Helen Hunt.

484
00:30:50,280 --> 00:30:52,440
I think I would listen to it
just for Hunt too.

485
00:30:53,720 --> 00:30:56,440
Hilarious.
And James Cridland did heed the

486
00:30:56,440 --> 00:30:57,880
call.
He is on stage.

487
00:30:57,880 --> 00:31:00,040
Good morning to you James.
Do you want to comment at all on

488
00:31:00,040 --> 00:31:02,080
this?
Good evening to you.

489
00:31:02,160 --> 00:31:03,680
Yes, I really enjoyed it
actually.

490
00:31:03,680 --> 00:31:06,760
I thought it was AI thought it
was a really interesting idea to

491
00:31:06,760 --> 00:31:11,200
put essentially a movie for the
ears into a cinema.

492
00:31:11,200 --> 00:31:15,040
So that's why it was a it was a
headline story they're on in the

493
00:31:15,040 --> 00:31:16,880
week.
But what a great idea to promote

494
00:31:16,880 --> 00:31:20,120
a podcast in somewhere other
than another podcast.

495
00:31:20,120 --> 00:31:22,240
It's always nice, isn't it?
Yes it is.

496
00:31:22,240 --> 00:31:26,400
I love the idea and I know that
there are also theaters that

497
00:31:26,400 --> 00:31:29,280
sell local ads in trailers as
well.

498
00:31:29,280 --> 00:31:32,120
So people could consider this
maybe even for themselves if

499
00:31:32,120 --> 00:31:35,600
they don't have quite as big of
a budget as this particular

500
00:31:35,600 --> 00:31:37,320
program.
But you may be able to do some

501
00:31:37,320 --> 00:31:39,040
things like this with your local
theater.

502
00:31:39,360 --> 00:31:43,000
I say, why not like that?
That seems like a creative and

503
00:31:43,000 --> 00:31:45,640
different idea.
And I could see people sitting

504
00:31:45,960 --> 00:31:49,440
waiting for the movie to start,
see an interesting podcast pop

505
00:31:49,440 --> 00:31:52,320
up and, you know, put their
phone up for that QR code and,

506
00:31:52,760 --> 00:31:55,720
and follow that along.
I think that's a cool idea and

507
00:31:55,720 --> 00:31:59,000
Dr. doesn't I'm I'm by the way,
I'm gathering.

508
00:31:59,200 --> 00:32:01,440
You know, it's not my genre.
I think that's it.

509
00:32:01,440 --> 00:32:02,480
Well.
That's could be too.

510
00:32:02,480 --> 00:32:04,320
Yeah.
But as far As for the for the

511
00:32:04,320 --> 00:32:06,160
world of podcasting, I'm with
James.

512
00:32:06,160 --> 00:32:10,080
I think that this is a creative
and fresh idea, and I hope to

513
00:32:10,080 --> 00:32:12,480
see more of it.
Even whether it's the big name

514
00:32:12,480 --> 00:32:15,080
podcasts or independent
podcasts.

515
00:32:15,080 --> 00:32:18,680
I think this would be an
interesting and creative way of

516
00:32:18,680 --> 00:32:22,960
promoting your show.
Do you want to take story #9?

517
00:32:23,360 --> 00:32:27,080
So.
The Golden Globes add best

518
00:32:27,440 --> 00:32:30,600
podcast, and Hollywood's calling
it a Stam.

519
00:32:31,360 --> 00:32:33,560
All right.
We've seen podcasting land on

520
00:32:33,560 --> 00:32:38,160
time covers when Pulitzer Prizes
dominate Spotify charts, and

521
00:32:38,160 --> 00:32:41,120
recently we've shared that it's
now stepping into the red

522
00:32:41,120 --> 00:32:43,720
carpet.
The Golden Globes just made a

523
00:32:43,720 --> 00:32:47,560
bold addition to their awards
category, and not everyone's

524
00:32:47,560 --> 00:32:50,520
popping champagne.
The brand new Best Podcast

525
00:32:50,520 --> 00:32:54,680
category has dropped, but behind
the scenes inside Letters are

526
00:32:54,680 --> 00:32:58,080
saying it's less about
celebrating creators and more

527
00:32:58,080 --> 00:33:01,480
about stacking the deck.
We'll let The Daily Show's

528
00:33:01,480 --> 00:33:06,880
Johnny Mack explain the the
rest, because this story has got

529
00:33:07,040 --> 00:33:11,520
some Hollywood drama, media
monopoly moves, and just a pinch

530
00:33:11,560 --> 00:33:14,520
of podcast chaos.
Let's go to that clip.

531
00:33:14,520 --> 00:33:17,520
Here we go.
There seems to be some kerfuffle

532
00:33:17,520 --> 00:33:20,480
with the Golden Globes.
I read several stories about it

533
00:33:20,480 --> 00:33:25,080
and I didn't really understand
the story, so I asked AI to

534
00:33:25,080 --> 00:33:28,480
summarize this and explain it to
me so I can explain it to you.

535
00:33:28,480 --> 00:33:31,240
So hopefully this information is
correct.

536
00:33:31,760 --> 00:33:34,120
So the AI wrote.
Here's where it gets messy.

537
00:33:34,160 --> 00:33:36,600
The Golden Globes are owned by
Penske Media.

538
00:33:36,920 --> 00:33:39,680
Penske Media owns Variety, The
Hollywood Reporter, and

539
00:33:39,680 --> 00:33:43,120
Deadline.
Penske also owns Luminate, which

540
00:33:43,120 --> 00:33:46,640
is the analytics company that
supposedly created the list of

541
00:33:46,640 --> 00:33:49,080
the 25 eligible podcast for
Golden Globes.

542
00:33:49,080 --> 00:33:50,560
OK, so we're going to give an
award.

543
00:33:51,040 --> 00:33:53,960
Luminate made the list.
They're owned by Penske.

544
00:33:54,320 --> 00:33:55,960
And then there were the three
main trades.

545
00:33:55,960 --> 00:33:58,720
Variety, Hollywood Reporter,
Deadline, also all owned by

546
00:33:58,720 --> 00:34:01,040
Penske, which is a fun fact that
most people don't know.

547
00:34:01,560 --> 00:34:04,000
The AI wrote the Globes that
said an outside company would

548
00:34:04,000 --> 00:34:05,720
determine the list.
And technically they weren't

549
00:34:05,720 --> 00:34:07,160
lying.
It's just that their outside

550
00:34:07,160 --> 00:34:09,360
company is another company they
also own.

551
00:34:09,840 --> 00:34:11,760
But then came the real
bombshell.

552
00:34:11,760 --> 00:34:15,440
Penske Media is reportedly
selling marketing packages for

553
00:34:15,440 --> 00:34:19,880
up to 75 grand, basically for
your consideration ads to help

554
00:34:19,880 --> 00:34:22,120
podcasts promote themselves to
Globe voters.

555
00:34:22,360 --> 00:34:24,440
So if I'm understanding this
right, you're being encouraged

556
00:34:24,440 --> 00:34:27,600
to buy an ad in one of the three
trades to promote yourself to

557
00:34:27,600 --> 00:34:32,440
Globe voters for an award
controlled by the people who are

558
00:34:32,440 --> 00:34:34,960
selling you the ads, right?
The AI wrote.

559
00:34:34,960 --> 00:34:37,560
So to recap, Penske owns the
awards, owns the data company

560
00:34:37,560 --> 00:34:40,320
choosing who's eligible, owns
the media outlets covering the

561
00:34:40,320 --> 00:34:43,400
awards, and is now allegedly
selling ad packages to the very

562
00:34:43,400 --> 00:34:45,000
people who want to win those
awards.

563
00:34:45,000 --> 00:34:47,920
As George Carlin said, it's a
big club and you ain't in it.

564
00:34:48,400 --> 00:34:51,320
One industry insider said the
Penske thing is out of control.

565
00:34:51,320 --> 00:34:53,040
They said an outside company
would handle it.

566
00:34:53,040 --> 00:34:55,320
It's all a racket.
All right, we'll keep an eye on

567
00:34:55,320 --> 00:34:57,480
that one.
OK, there you go.

568
00:34:57,480 --> 00:35:00,440
Thanks to The Daily Show.
And I'm curious, maybe I'll go

569
00:35:00,440 --> 00:35:03,120
to James.
If James, any comments on this?

570
00:35:03,120 --> 00:35:05,920
What are your thoughts on this?
I'm always interested in your

571
00:35:05,920 --> 00:35:10,120
opinions of industry news, So
what say you, Sir?

572
00:35:10,840 --> 00:35:14,560
I'm always really interested in
what the the Golden Globes are

573
00:35:14,720 --> 00:35:18,360
going to do with podcasts.
So all they've basically done is

574
00:35:18,360 --> 00:35:23,520
they've taken the top 25 shows,
I think in terms of total

575
00:35:23,520 --> 00:35:27,320
audience and they've said all of
you, you're, you're eligible.

576
00:35:27,320 --> 00:35:30,560
Nobody else is.
So Joe Budden, for example, has

577
00:35:30,560 --> 00:35:34,560
done a lot of shouting over the
weekend about why can't I even

578
00:35:34,560 --> 00:35:38,160
be even be able to enter, let
alone anything else.

579
00:35:38,520 --> 00:35:43,480
That's one thing is the type of
show which can be entered.

580
00:35:43,480 --> 00:35:48,400
None of the beautiful short
features, none of the really

581
00:35:48,400 --> 00:35:52,560
nice shows that will normally
win an Ambi award or the British

582
00:35:52,560 --> 00:35:56,440
Podcast Awards or the Canadian
Podcast Awards, None of those

583
00:35:56,440 --> 00:35:59,640
will ever be eligible.
In terms of the Golden Globes,

584
00:35:59,640 --> 00:36:01,400
it's just the Joe Rogan's of
this world.

585
00:36:01,840 --> 00:36:04,560
And that sort of thing.
So is it going to be exciting?

586
00:36:05,120 --> 00:36:08,120
I'm not so sure it's going to be
that thrilling, to be honest.

587
00:36:08,120 --> 00:36:11,160
But I suppose we should thank
our lucky stars that the Golden

588
00:36:11,160 --> 00:36:14,480
Globes, you know, are talking
about podcasts, I suppose.

589
00:36:14,520 --> 00:36:17,160
Yeah, that's the way I'm looking
at it, is that they're

590
00:36:17,680 --> 00:36:21,120
continuing the conversation of
podcasting forward by doing

591
00:36:21,120 --> 00:36:23,600
this.
And I do agree with what what

592
00:36:23,600 --> 00:36:25,360
you're saying and others are
saying too.

593
00:36:25,360 --> 00:36:29,960
It doesn't feel quite legitimate
the way that they've decided to

594
00:36:29,960 --> 00:36:32,520
do this.
And by only really acknowledging

595
00:36:32,520 --> 00:36:36,120
eligibility for the top 25
shows.

596
00:36:36,520 --> 00:36:38,920
Yeah, yeah, yeah.
So there's the there's the

597
00:36:39,280 --> 00:36:41,760
eligibility list.
And then on the other side,

598
00:36:41,840 --> 00:36:46,160
there's the whole thing about it
cost you $500 to enter if you

599
00:36:46,160 --> 00:36:50,400
are eligible, but then you're
being highly recommended to buy

600
00:36:50,400 --> 00:36:54,920
$75,000.
You get an award for that, the

601
00:36:54,920 --> 00:36:57,680
Variety Creative Impact Awards.
Well, that's nice.

602
00:36:58,000 --> 00:36:59,880
It will give you a glowing
interview.

603
00:37:00,240 --> 00:37:03,600
That's about as much as you get.
There's some conversation around

604
00:37:03,840 --> 00:37:07,320
does Joe Rogan need that sort of
thing, or Megyn Kelly or Ben

605
00:37:07,320 --> 00:37:11,200
Shapiro or Tucker Carlson?
You know, do they need that the

606
00:37:11,200 --> 00:37:13,520
thing?
But I think it it says bad

607
00:37:13,520 --> 00:37:16,080
things about awards and there
are some awards which are really

608
00:37:16,080 --> 00:37:21,360
good which are not bought.
And these awards seem to me to

609
00:37:21,360 --> 00:37:26,360
be bought rather than chosen on
the quality of the shows, sadly.

610
00:37:26,920 --> 00:37:29,240
James is right.
You know Penske is essentially

611
00:37:29,240 --> 00:37:33,440
building a monopoly on
credibility for podcasters.

612
00:37:33,440 --> 00:37:38,440
This raises a big question.
When the gatekeepers own both

613
00:37:38,440 --> 00:37:42,920
the charts and the trophies,
what does best, quote UN quote

614
00:37:42,920 --> 00:37:47,760
best even mean anymore?
People in the nose say that you

615
00:37:47,760 --> 00:37:52,280
can expect a fierce backlash
from independent creators and

616
00:37:52,280 --> 00:37:56,640
media watchdogs at Penske
becomes an industry punchline.

617
00:37:57,000 --> 00:38:01,000
On the flipside, major
podcasters with mass marketing

618
00:38:01,000 --> 00:38:04,960
appeal might embrace it because
for them, it's just another

619
00:38:04,960 --> 00:38:07,800
spotlight.
Either way, this move cements

620
00:38:07,800 --> 00:38:10,960
pod.
This move cements podcasting

621
00:38:11,240 --> 00:38:16,160
mainstream legitimacy, even as
it risks alienating the very

622
00:38:16,160 --> 00:38:19,360
voices that made the medium
powerful first place.

623
00:38:20,280 --> 00:38:22,000
Thank you, Dr. and thank you,
James.

624
00:38:22,000 --> 00:38:25,320
So glad you're here this morning
to add on to what we're talking

625
00:38:25,320 --> 00:38:27,280
about.
I'm going to keep things moving.

626
00:38:27,280 --> 00:38:35,640
Zoom P4 now also Zoom P4 next
studio power in your backpack,

627
00:38:35,640 --> 00:38:39,000
the all in one portable podcast
rig.

628
00:38:39,800 --> 00:38:43,120
So Chris Baglio actually hipped
me to this before Pod news did.

629
00:38:43,120 --> 00:38:46,560
Sorry, James.
Chris had actually reached out

630
00:38:46,560 --> 00:38:49,040
to me and he probably actually
heard it from pod news.

631
00:38:49,320 --> 00:38:52,080
He had reached out to me last
week right after we wrapped up

632
00:38:52,080 --> 00:38:56,840
the news and shared a link to
the pod track P4 Next.

633
00:38:57,040 --> 00:39:00,880
So if you're a listener of this
show, you've heard I use that

634
00:39:00,880 --> 00:39:05,280
often the the regular P4.
I use this device when I'm

635
00:39:05,280 --> 00:39:08,120
traveling.
I used it as recently as

636
00:39:08,120 --> 00:39:10,320
September at the Empowered
Podcasting Conference.

637
00:39:10,320 --> 00:39:13,680
And I know Ashley has some
experience with the P42.

638
00:39:13,680 --> 00:39:19,920
I know she uses that as well.
And the P4 Next is the latest

639
00:39:20,440 --> 00:39:23,880
update.
It features new stuff, for

640
00:39:23,880 --> 00:39:28,680
example, AI noise reduction.
This adapts in real time to

641
00:39:28,680 --> 00:39:32,120
different environments,
eliminating the hums and buzzes,

642
00:39:32,120 --> 00:39:35,400
the ambient sounds.
That's a really cool feature,

643
00:39:35,400 --> 00:39:38,640
especially for someone like me,
again, who's using it on the go

644
00:39:38,640 --> 00:39:41,760
a lot and using empowered
podcasting as an example.

645
00:39:42,080 --> 00:39:44,920
It was noisy.
I was doing it in the granted it

646
00:39:44,920 --> 00:39:48,440
was 7:00 AM in the morning, but
I was still doing it in their

647
00:39:48,680 --> 00:39:51,920
bar area.
So you're hearing all sorts of

648
00:39:51,920 --> 00:39:55,560
all the employees doing all
sorts of work and clinking and

649
00:39:55,560 --> 00:39:59,320
clanking plates and dishes and
glasses and all that kind of

650
00:39:59,320 --> 00:40:00,560
thing.
So this would be interesting to

651
00:40:00,560 --> 00:40:03,720
put to the test.
It also has tone and compressor

652
00:40:03,720 --> 00:40:08,400
buttons which gives hosts an
instant polished radio sound

653
00:40:08,400 --> 00:40:11,320
without needing a lot of post
production or plugins.

654
00:40:11,560 --> 00:40:13,680
It supports just like the
original P4.

655
00:40:13,680 --> 00:40:21,440
It supports 4 XLR mic inputs
with up to. 70 DB clean gain,

656
00:40:21,720 --> 00:40:25,920
meaning it's got some big power
to it allowing high end dynamic

657
00:40:25,920 --> 00:40:30,800
mics like the Shure SM7B to
shine without preamps.

658
00:40:31,320 --> 00:40:36,160
Those of you who have a have
experience with the SM7B knows

659
00:40:36,160 --> 00:40:39,800
that it it takes up a lot of
power when you plug it into

660
00:40:39,800 --> 00:40:41,600
devices, especially smaller
ones.

661
00:40:41,600 --> 00:40:45,400
So it's cool to hear that P4
Next has come up with a solution

662
00:40:45,400 --> 00:40:48,200
for that.
It also has dual remote call in

663
00:40:48,200 --> 00:40:51,240
options.
It has the TRRS cable.

664
00:40:51,240 --> 00:40:55,000
That's the cable that plugs into
more or less a headphone Jack on

665
00:40:55,000 --> 00:40:57,400
your phone.
If you don't have an iPhone, you

666
00:40:57,400 --> 00:41:00,640
can plug it right in.
That's the way that I do it with

667
00:41:00,640 --> 00:41:04,080
an adapter on my iPhone.
It also has a Bluetooth adapter

668
00:41:04,080 --> 00:41:07,360
or USB.
This will allow you to do

669
00:41:07,360 --> 00:41:10,360
interviews pretty much from
anywhere with automatic mix

670
00:41:10,360 --> 00:41:14,200
minus to prevent echoing.
It also has the four headphone

671
00:41:14,880 --> 00:41:17,880
outs.
It has sound pads just like the

672
00:41:17,880 --> 00:41:19,360
old one.
I think it has four or five

673
00:41:19,360 --> 00:41:24,840
buttons on there and it has the
SD card slot just like its

674
00:41:24,840 --> 00:41:27,720
predecessor.
And it can, let's see, it says

675
00:41:27,720 --> 00:41:31,800
here can double as a USB audio
interface for live streaming or

676
00:41:31,800 --> 00:41:37,800
DAW recording, and it also has a
voice guidance system for seeing

677
00:41:37,800 --> 00:41:43,560
impaired and low vision users.
It's compact battery powered

678
00:41:43,560 --> 00:41:48,320
design means creators can record
in a coffee shop, tour bus or

679
00:41:48,320 --> 00:41:52,360
event hall, making professional
sound truly mobile.

680
00:41:52,960 --> 00:41:57,680
I admit it, I had no business
making the purchase, but I have

681
00:41:57,680 --> 00:42:01,280
pre-ordered it.
I mean, I shouldn't say no

682
00:42:01,280 --> 00:42:04,360
business because as I just said,
I do use it, but after spending

683
00:42:04,360 --> 00:42:06,960
quite a bit of money on, you
know, the investment of the

684
00:42:06,960 --> 00:42:09,640
Empowered Podcasting Conference,
I really have no business

685
00:42:09,640 --> 00:42:12,240
dropping.
And the Apple phone.

686
00:42:12,520 --> 00:42:14,320
Yes, and the Apple phone.
Stop it.

687
00:42:15,240 --> 00:42:17,320
Don't let my wife listen to
this, please.

688
00:42:20,520 --> 00:42:23,840
By the way, Yvonne, I see you
were flashing the emoji.

689
00:42:23,840 --> 00:42:26,080
The laughing emoji.
And thank you for being on

690
00:42:26,080 --> 00:42:27,960
stage.
I totally admit I missed it.

691
00:42:27,960 --> 00:42:30,520
I didn't see you come up here.
Was there something you wanted

692
00:42:30,520 --> 00:42:32,680
to add or ask?
Floor is yours.

693
00:42:33,200 --> 00:42:35,200
Oh my goodness.
Old news going back to that

694
00:42:35,200 --> 00:42:37,240
trailer, Actually, yeah.
OK.

695
00:42:38,320 --> 00:42:43,120
I think overall I like the idea.
I think it's really cool for

696
00:42:43,240 --> 00:42:45,520
podcasting to have something
like that happen.

697
00:42:45,920 --> 00:42:50,400
And I'm a sci-fi fan.
I love Helen Hunt, I love Alan

698
00:42:50,400 --> 00:42:53,280
Cummings, but the whole thing
sounded really stilted and

699
00:42:53,560 --> 00:42:57,360
overblown to me.
So I'll give it a listen when it

700
00:42:57,360 --> 00:43:01,440
comes out.
But that trailer was not.

701
00:43:01,680 --> 00:43:03,760
I was not getting the feels on
that one.

702
00:43:04,400 --> 00:43:08,120
OK, interesting.
And Billy had asked in the chat

703
00:43:08,160 --> 00:43:11,520
while I was talking about it
earlier, so since we're back on

704
00:43:11,520 --> 00:43:14,280
the topic, he was saying, was
there a visual with that ad?

705
00:43:14,280 --> 00:43:18,400
And as I had said, really, no.
I mean, there was a visual, but

706
00:43:18,400 --> 00:43:21,160
there was very few visuals.
Very few.

707
00:43:21,680 --> 00:43:23,120
Yeah.
There wasn't a lot going on.

708
00:43:23,120 --> 00:43:26,800
It was more or less a space
scape with the the name of the

709
00:43:26,800 --> 00:43:28,680
podcast on the screen for the
most part.

710
00:43:28,680 --> 00:43:31,800
And sometimes it would just
flash the names of the actors as

711
00:43:31,800 --> 00:43:36,000
they were being spoken.
But it really was not a terribly

712
00:43:36,000 --> 00:43:39,080
dynamic trailer.
And again, we'll link to it so

713
00:43:39,080 --> 00:43:42,760
you can go and see that Ralph is
on stage.

714
00:43:42,760 --> 00:43:45,880
Good morning to you, Sir.
Did you want to add anything to

715
00:43:45,960 --> 00:43:48,120
any of the conversations we've
been having this morning?

716
00:43:48,800 --> 00:43:50,200
Yeah, absolutely.
Good morning everybody.

717
00:43:50,200 --> 00:43:52,640
I just thought, hey, while we're
talking about gear, I'll put my

718
00:43:52,640 --> 00:43:56,280
tax hat on for a second, OK?
It's a great time to be making

719
00:43:56,280 --> 00:43:59,760
some year end purchases.
If you've got a a business for

720
00:43:59,760 --> 00:44:02,760
your podcast and you're showing
some revenue, might be a great

721
00:44:02,760 --> 00:44:06,440
idea to make some purchases.
So maybe that pod track next is

722
00:44:06,440 --> 00:44:08,880
a good option.
But don't overlook that year end

723
00:44:08,880 --> 00:44:11,520
tax planning.
If you're a content creator and

724
00:44:11,520 --> 00:44:14,480
you're showing some profit, it's
a great idea to spend some money

725
00:44:14,480 --> 00:44:16,960
before the year closes out so
you don't have to pay the IRS.

726
00:44:17,880 --> 00:44:21,320
Yes, thank you, Ralph.
Appreciate that tip and let me

727
00:44:21,320 --> 00:44:26,000
keep this moving.
DRD want to take the next one?

728
00:44:26,440 --> 00:44:29,360
Yes, I'm just putting something
in the chat here.

729
00:44:29,360 --> 00:44:30,240
Sorry.
That's OK.

730
00:44:30,240 --> 00:44:30,880
Hold on.
Just.

731
00:44:31,440 --> 00:44:34,000
I'll read the headline Dr. is
going to tell us about from

732
00:44:34,000 --> 00:44:39,160
Capture to upload, Adobe and
YouTube Shorts partner and

733
00:44:39,160 --> 00:44:42,360
they're bringing pro editing
tools to short form creators.

734
00:44:43,080 --> 00:44:47,040
That's right, so Adobe and
YouTube are teaming up to merge

735
00:44:47,320 --> 00:44:52,920
Premieres mobile editing power
with YouTube Shorts, making it

736
00:44:53,200 --> 00:44:57,720
possible for creators to film,
edit and prograde.

737
00:44:58,120 --> 00:45:00,120
You'll have to explain to me
later what Prograde needs.

738
00:45:00,120 --> 00:45:05,680
By the way, Prograde effects and
publish all in one streamlined

739
00:45:05,960 --> 00:45:08,840
app.
Now the key points here is

740
00:45:09,160 --> 00:45:12,280
creators will gain access to
exclusive templates,

741
00:45:12,560 --> 00:45:16,440
transitions, title presets, and
other effects designed

742
00:45:16,440 --> 00:45:19,000
specifically for short form
content.

743
00:45:19,440 --> 00:45:23,520
The workflow can be launched
directly from YouTube Shorts via

744
00:45:23,920 --> 00:45:29,120
an edit in Adobe Premiere icon,
lowering the barrier between

745
00:45:29,120 --> 00:45:31,000
posting and professional
editing.

746
00:45:32,200 --> 00:45:36,720
The move is aimed at empowering
creators of all levels to

747
00:45:36,720 --> 00:45:41,560
produce higher quality short
videos and tapping into Adobe's

748
00:45:41,560 --> 00:45:45,040
editing tools and YouTube's
massive reach.

749
00:45:45,480 --> 00:45:51,080
Well, this is a mobile first
roll out currently on iOS with

750
00:45:51,080 --> 00:45:58,280
Android planned later.
OK, it signals growing

751
00:45:58,280 --> 00:46:02,880
convergence of professional
tools with casual creator

752
00:46:02,880 --> 00:46:05,360
workflows.
What did I ask before?

753
00:46:05,360 --> 00:46:08,080
What was what was the word that
I had a problem with?

754
00:46:08,880 --> 00:46:11,440
Pro grade.
Yeah, pro grade effects.

755
00:46:11,480 --> 00:46:14,160
I actually when you said that I
was like, I hope she forgets

756
00:46:14,160 --> 00:46:16,920
about that question because I
don't know what to say other

757
00:46:16,920 --> 00:46:19,760
than pro grade effects.
I'm assuming it just means there

758
00:46:19,760 --> 00:46:24,880
are some additional filters
effects that you can use during

759
00:46:24,880 --> 00:46:28,320
your post production process and
they're just calling them pro

760
00:46:28,320 --> 00:46:31,840
level pro grade effects.
That's the way I see it.

761
00:46:31,840 --> 00:46:35,680
Anyone else see it differently?
OK, I think that everybody

762
00:46:35,920 --> 00:46:37,400
agrees.
There you go.

763
00:46:37,400 --> 00:46:41,040
OK, let me keep things moving.
And by the way, I do recognize

764
00:46:41,040 --> 00:46:45,680
that I say there you go a lot.
It is one of my crutch phrases

765
00:46:46,200 --> 00:46:49,120
and it's been driving me crazy
but.

766
00:46:49,120 --> 00:46:51,600
Let's change it.
Let's change it to OK, and now

767
00:46:51,640 --> 00:46:54,520
you have it something.
What can I change it to I?

768
00:46:54,520 --> 00:46:58,400
Need to create a library of
terms alternate terms to.

769
00:46:58,400 --> 00:47:02,160
There you go.
Yes, I recognize it and calling

770
00:47:02,160 --> 00:47:05,480
it out publicly like I am will
help me reduce that.

771
00:47:05,800 --> 00:47:08,760
I believe it has in the past.
With other crutch words.

772
00:47:08,840 --> 00:47:11,560
We shall see.
Next story.

773
00:47:11,560 --> 00:47:16,320
Niche wins.
Oxford Road's Orbit unlocks

774
00:47:16,320 --> 00:47:19,520
which podcasts actually drive
sales.

775
00:47:20,080 --> 00:47:24,200
A major move from Oxford Rd.
reveals the first ever rankings

776
00:47:24,200 --> 00:47:29,400
of podcasts by Real Campaign
Performance, and it turns the

777
00:47:29,400 --> 00:47:32,320
usual big name approach on its
head.

778
00:47:33,000 --> 00:47:35,760
By the way, I think I saw this
headline originally from Pod

779
00:47:35,760 --> 00:47:39,600
News as well.
Think fewer mega shows, more

780
00:47:39,600 --> 00:47:42,560
passion.
I'm sorry, more passionate niche

781
00:47:42,640 --> 00:47:46,360
audiences and surprising winners
in AD conversation.

782
00:47:46,600 --> 00:47:50,560
I will explain.
Oxford Rd. processed $1.6

783
00:47:50,560 --> 00:47:56,440
billion in campaign data across
hundreds of advertisers to build

784
00:47:56,440 --> 00:48:01,680
its new Orbit Top 15 podcasts,
measured by ad performance.

785
00:48:01,680 --> 00:48:03,560
It's a long name, but an
important one.

786
00:48:04,080 --> 00:48:09,200
The tool ranks pods not by
downloads or impressions, but by

787
00:48:09,200 --> 00:48:14,160
actual customer acquisition
costs, return on ad spend and

788
00:48:14,160 --> 00:48:19,640
real sales outcomes.
Surprisingly, 11 of the top 15

789
00:48:19,640 --> 00:48:23,720
performers, or maybe not so
surprisingly, are in comedy or

790
00:48:23,720 --> 00:48:28,000
news, politics, government
categories despite But despite

791
00:48:28,000 --> 00:48:32,240
brand safety concerns around
those genres, big name shows

792
00:48:32,240 --> 00:48:36,480
didn't dominate.
Only three tier one, meaning

793
00:48:36,480 --> 00:48:41,600
three quote tier one podcasts
made the cut, indicating that

794
00:48:41,600 --> 00:48:46,280
smaller or more engaged
audiences may yield better ROI.

795
00:48:46,880 --> 00:48:51,640
The number one performing show
Critical Role with a niche,

796
00:48:51,920 --> 00:48:55,200
highly engaged community of
tabletop gamers.

797
00:48:55,200 --> 00:48:59,040
Although to be more specific, I
believe it's Dungeons and

798
00:48:59,040 --> 00:49:01,480
Dragons and this.
Is they don't say dungeons drag.

799
00:49:02,560 --> 00:49:05,680
Yes, beating many mainstream
programs.

800
00:49:05,880 --> 00:49:09,160
Going forward, Oxford Road will
release monthly genre and

801
00:49:09,160 --> 00:49:12,280
vertical specific rankings to
give marketers more actionable

802
00:49:12,280 --> 00:49:14,720
data.
And the press release suggests

803
00:49:14,720 --> 00:49:20,600
the quote downloads era is over
marketers now want which shows

804
00:49:20,640 --> 00:49:25,680
drive conversations, not how
many listen, I think that this

805
00:49:25,680 --> 00:49:30,800
is a really eye opening to some
people study and I really hope

806
00:49:30,800 --> 00:49:35,240
it's one that people, especially
corporate people take seriously.

807
00:49:35,720 --> 00:49:38,440
And James, I'm going to come
back to you just because you are

808
00:49:38,680 --> 00:49:42,000
pod news any anything you want
to add to the story?

809
00:49:42,000 --> 00:49:44,960
Any opinions on the story?
Are you excited to hear it?

810
00:49:44,960 --> 00:49:48,280
Do you think that this is going
to have some legitimacy among?

811
00:49:48,680 --> 00:49:53,560
The industry, it's very helpful
to have a list of shows that

812
00:49:53,560 --> 00:49:55,800
have worked the best in terms of
advertising.

813
00:49:55,800 --> 00:49:58,800
I mean, that's all this list of
shows really is.

814
00:49:58,800 --> 00:50:02,280
There is only one show which is
a big show in there, which is

815
00:50:02,280 --> 00:50:06,080
the Megyn Kelly show.
That is a top 20 show, I think,

816
00:50:06,080 --> 00:50:09,360
in the US.
The rest of these are not.

817
00:50:09,680 --> 00:50:12,560
They're large shows, I'm sure,
but they're not anywhere in the

818
00:50:12,560 --> 00:50:15,760
top 50s.
So I think that probably goes to

819
00:50:15,760 --> 00:50:19,520
show, as you say, that niche
niches brings riches.

820
00:50:19,520 --> 00:50:22,000
What was that phrase?
Niches, niches.

821
00:50:22,000 --> 00:50:24,200
Main riches.
The riches are in the niches.

822
00:50:25,000 --> 00:50:27,480
Yeah, correct.
Yeah, that's, that's exactly it.

823
00:50:28,000 --> 00:50:30,720
So I think from that point of
view, that's really interesting.

824
00:50:30,800 --> 00:50:33,280
All of this comes down to two
things.

825
00:50:33,280 --> 00:50:36,240
It comes down to firstly how
good the podcast is at selling

826
00:50:36,240 --> 00:50:38,400
stuff and quite a lot of these
were host reads.

827
00:50:38,760 --> 00:50:42,640
And the other thing though is it
comes down to how good the

828
00:50:42,800 --> 00:50:45,560
actual offer was.
And having done quite a lot of

829
00:50:45,560 --> 00:50:49,720
host reads recently, you know, I
think, I think you also have to

830
00:50:49,720 --> 00:50:53,680
bear in mind that, you know, if
the offer is just come to our

831
00:50:53,680 --> 00:50:57,040
website and have a look around
that is a that is going to give

832
00:50:57,040 --> 00:51:00,760
you very different results than
get a year's worth of this

833
00:51:00,800 --> 00:51:04,160
amazing product for free.
So I think we need to bear that

834
00:51:04,160 --> 00:51:06,840
part in mind as well.
But more data is always good

835
00:51:06,840 --> 00:51:08,560
data.
So that's always a good thing.

836
00:51:08,760 --> 00:51:09,760
Yeah.
Thank you.

837
00:51:09,800 --> 00:51:13,840
You know, I got to say I don't
think I have ever heard of

838
00:51:13,880 --> 00:51:19,400
Oxford Road before.
Is that AUS based or is that AUK

839
00:51:19,400 --> 00:51:21,640
based?
It's US based.

840
00:51:21,680 --> 00:51:24,280
They are the biggest and they
were the first actually the

841
00:51:24,280 --> 00:51:28,680
first podcast advertising agency
and they're the biggest podcast

842
00:51:28,680 --> 00:51:32,920
advertising agency in terms of
spending money with podcast.

843
00:51:32,920 --> 00:51:36,800
They're a very large company.
They also sell terrestrial

844
00:51:36,800 --> 00:51:39,960
radio.
They do create a based video as

845
00:51:39,960 --> 00:51:41,760
well and all of that kind of
stuff.

846
00:51:41,760 --> 00:51:45,160
But now they're they're a pretty
big deal based hidden away in

847
00:51:45,960 --> 00:51:49,120
Sherman Oaks in California.
Oh no, it will.

848
00:51:49,120 --> 00:51:51,680
OK, excellent.
I know Sherman Oaks very well.

849
00:51:51,720 --> 00:51:52,800
Yeah.
Thank you, James.

850
00:51:52,800 --> 00:51:57,320
So good to have you here to add
a lot more to what we do on

851
00:51:57,320 --> 00:51:58,600
Wednesdays.
Thank you.

852
00:51:58,600 --> 00:52:01,480
I appreciate you.
I appreciate you just showing up

853
00:52:01,520 --> 00:52:04,280
every so often.
It's great to to have you a part

854
00:52:04,280 --> 00:52:06,080
of this community as well.
The secret?

855
00:52:06,360 --> 00:52:10,640
The secret is that pod news goes
out when this show goes on.

856
00:52:10,840 --> 00:52:13,800
Whenever I'm sitting there and I
see the alert that's come up and

857
00:52:13,800 --> 00:52:16,880
said it's time for podcasting
morning chat and I haven't

858
00:52:16,880 --> 00:52:19,760
actually sent it out, then I
know that I'm running late.

859
00:52:19,960 --> 00:52:23,040
So it's it's always nice to get
that going.

860
00:52:23,040 --> 00:52:27,120
The big news today, by the way,
if you are a video podcaster,

861
00:52:27,120 --> 00:52:30,160
and perhaps you are, perhaps you
think that video is a dreadful

862
00:52:30,160 --> 00:52:31,880
thing and you'll never get
involved in it.

863
00:52:32,240 --> 00:52:33,680
And power to you if you think
that.

864
00:52:33,920 --> 00:52:37,400
But if you are a video
podcaster, then Spotify has

865
00:52:37,400 --> 00:52:40,160
added video to it's Apple TV
app.

866
00:52:40,680 --> 00:52:44,120
It was a big surprise to me that
the Apple TV app that Spotify

867
00:52:44,120 --> 00:52:47,040
had didn't actually have video
on it, given that it was

868
00:52:47,040 --> 00:52:50,400
connected to ATV.
Anyway, they fixed all of that

869
00:52:50,400 --> 00:52:53,080
now.
So you will now be able to watch

870
00:52:53,080 --> 00:52:59,240
your favorite podcast in video
on your TV using your Apple TV.

871
00:52:59,240 --> 00:53:03,560
If you use Spotify, so that is.
Yeah, we had a discussion.

872
00:53:04,240 --> 00:53:08,400
Yeah, we had a discussion
yesterday about watching TV on

873
00:53:08,400 --> 00:53:13,760
your phone, on your 6 inch phone
versus your, you know, 52 inch

874
00:53:14,040 --> 00:53:16,320
TV.
So that was kind of a lively

875
00:53:16,320 --> 00:53:18,720
discussion yesterday, yeah.
And thank you.

876
00:53:18,840 --> 00:53:20,280
Well, actually, go.
Ahead, James.

877
00:53:20,680 --> 00:53:22,800
Yeah, I was just going to say,
well, actually getting it onto

878
00:53:22,800 --> 00:53:25,600
the big screen in your house is
probably a good thing.

879
00:53:25,600 --> 00:53:28,480
And apparently YouTube
incredibly popular for that sort

880
00:53:28,480 --> 00:53:31,160
of thing.
So yeah.

881
00:53:31,240 --> 00:53:35,800
So it'll be interesting to see
whether that drives any more any

882
00:53:35,800 --> 00:53:40,240
more consumption to video
podcasts through the brand new

883
00:53:40,240 --> 00:53:43,080
Apple TV app.
But how bizarre they've they

884
00:53:43,080 --> 00:53:47,000
launched video podcasting last
year, more than a year ago, and

885
00:53:47,000 --> 00:53:51,520
they never had video on the
Apple TV app seems to be very

886
00:53:51,520 --> 00:53:53,040
strange.
But anyway, there we are.

887
00:53:54,040 --> 00:53:56,280
Thank you, James.
And James, I'm very glad that we

888
00:53:56,280 --> 00:54:00,760
can be your accountability
partner for your website every

889
00:54:00,760 --> 00:54:03,040
Wednesday.
I, I, I'm glad to hear it.

890
00:54:04,000 --> 00:54:08,680
Anything we can do to help you?
Thank you, James, thanks for

891
00:54:08,680 --> 00:54:10,120
being here.
And I think this is a great

892
00:54:10,120 --> 00:54:12,360
place to wrap up.
I do want to remind everyone,

893
00:54:12,360 --> 00:54:14,200
come join us tomorrow, 7:00 AM
Eastern.

894
00:54:14,200 --> 00:54:18,880
We are evaluating someone else's
podcast per their request.

895
00:54:18,880 --> 00:54:22,800
So we come join us for that.
Again, that show is called

896
00:54:22,800 --> 00:54:27,680
Unbreakable Spirit, a Healing
Journey by Magdalena Joseph, and

897
00:54:27,680 --> 00:54:29,480
we will link to that in the show
notes.

898
00:54:29,480 --> 00:54:33,400
If you want to get a sneak peek
of the specific episode will

899
00:54:33,400 --> 00:54:38,240
review Act of Letting Go, we'd
love to have you check that out.

900
00:54:38,240 --> 00:54:41,000
And even if you don't, no
worries, we will play some clips

901
00:54:41,000 --> 00:54:44,800
so you can be up to speed with
us while we're doing the

902
00:54:44,840 --> 00:54:48,720
evaluation.
So until tomorrow, make it a

903
00:54:48,720 --> 00:54:50,760
great day everybody take care.