The Real Truth About Starting a Podcast in 2026

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Good morning podcasting Morning
Chat.

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Today is Tuesday, December 16th,
2025 and today podcasting

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guidance for 2026.
We're cutting through the common

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advice to focus on what actually
matters with starting and

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growing a show in the upcoming
year.

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So if you're listening live on
Clubhouse, hit the share button,

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bottom left hand side of the
screen and share it.

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However, Clubhouse lets you.
And if you're catching us via

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podcast chatter, YouTube,
Facebook, please share this

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episode with a fellow podcaster.
Now give us about 30 seconds.

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We'll get things rolling.
Thanks for being here.

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Good morning again podcasting
morning chat.

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Thanks so much for being here.
I am your host Mark Ronik and

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currently on stage with me.
We have my Co hosts Ralphie

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Step, producer Ashley Feller, BC
Babbles, Sid Meadows, Dr. Faye,

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Nick Dalback, Jonathan Howard
and Matthew Blitz all on stage

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with me this morning.
As I say, a full house indeed.

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Great to see all of you here.
And a shout out to Roy Field,

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Bez and Tim here with us bright
and early in the audience this

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morning.
Thank you for joining us.

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Yeah, we're going to dig into
tips and tricks and really

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statements that we may be
commonly hear around the world

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of podcasting.
And we're going to share whether

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they are truths to us or not and
why somebody was off microphone

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who wanted to chime in.
Just me.

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I just wanted to mention that
Tim is coming to us live from

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his Springfield studio.
As he usually is.

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I feel like in the morning I
think he he tells us he's coming

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from us, from his studio every
morning.

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And I love it.
Well, we can cut this out, no?

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No, we'll keep it in.
It's nice.

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I like staples on this show.
That's definitely one of them.

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All right, so real quick, just a
reminder, Thursday's our podcast

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evaluation episode.
You can get details about the

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podcast.
We're evaluating the indie

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podcast that we're evaluating
called Shared Delights, Your

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True Stories and My Funniest
Moments, meaning the hosts

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funniest moments.
You can learn all about that

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with the link in our show notes.
And if just real quick, if

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you've never been a part of our
evaluation episodes, that's

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exactly what we do.
Podcasters submit their podcast

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for our thoughts, our opinions,
our feedback, and we provide

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them throughout the morning on
Thursday.

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So come join us because even
though it's not your podcast, I

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guarantee you, you will learn
something.

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At least that's what I'm hearing
from our audience who's really

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appreciating these episodes.
So thank you for all that

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feedback.
Keep it coming.

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And if you're not loving them,
let me know that too.

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I want to hear that.
Any feedback is good feedback

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for me.
So thank you for that.

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I know also before we get into
the main content of today's

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show, Sid has some questions
that we'll get to in a moment

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that I think there's very
appropriate for some of the

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conversation today.
And before we do that, Jonathan,

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good morning.
Do we have a puppy update?

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We have a puppy update.
We have a puppy that is sitting

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next to me in a crate right now
who's teething.

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I just updated my profile photo
so that's him on the ride back

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yesterday.
He could not get enough of

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holding on to me.
Thank God I did get my dad to

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drive.
I thought about that when you

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said yesterday you were going to
try to get your dad to go with

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you.
And I was thinking if he

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doesn't, that's going to be a
challenging ride home with a

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puppy because they don't usually
do well on that first car ride

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that they ever take.
So I was thinking about that for

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you, Jonathan.
Yep, Yep.

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So I was very happy my dad drove
with me because it was three

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hours each way, so it was a long
ride home.

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Awesome.
Well, congratulations on the new

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pup, Jack Frost.
It's a Husky, right?

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A mini Husky.
Yeah, he's a mini Husky.

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It's an Alaskan clique.
Kai is the official name, but

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it's a mini Husky.
Congratulations.

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Keep us posted.
I'm sure you will.

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There's going to probably be
lots of lots of stories coming

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out of it.
There always are with a puppy.

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So keep us posted and follow
Jonathan Howard on social media.

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He'll be sharing lots of
pictures and I know he already

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has.
So with that, let's check in

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with Sid.
Sid who told me last night he

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had a couple of questions for
the group.

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So Sid, go for it.
Floor is yours.

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Good morning.
Good morning, everybody.

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Before I ask my question, I have
a question for Ralph.

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OK, so Ralph, I didn't know
where you live because I don't

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know where you live and you're
posting pictures of this

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beautiful farm covered in snow.
And then a few minutes later, so

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did Cliff Ravens Craft.
But I thought he lived in

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Florida.
So if you're in Florida, are you

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guys covered in snow?
No, I'm in Middletown DE action.

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We got about four inches of snow
on Saturday night into Sunday.

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Yep, not too far from my
hometown.

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Yeah, I heard there was lots of
snow around that area.

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I know, Nick, you were dealing
with some some of that too.

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But yeah, go ahead, Sid.
So my first question is about

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recording devices.
So I currently use zoom to

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record all my episodes.
Don't hate, I've been doing it

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for 169 episodes and it works
great.

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But I'm thinking about changing
that and I'm looking at

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potentially going to thank
goodness Alex is not here to

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descript or to Riverside.
And I was more curious about

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Riverside and I thought I had
read or heard somebody say that.

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So Riverside is the application
where you have to wait till the

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the video finishes processing
before you close your browser.

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And then my follow up question
was is if my editor, do I give

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her access to my Riverside
account or does she have to have

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her own account?
Because I think I heard you guys

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other day talking about you
login in Riverside.

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So I'm just curious about
Riverside.

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Sure.
So let's address the first thing

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and just for those who may not
know, because again, well, I

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didn't say this yet and I will,
but let's for today's

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discussion, anything we're
talking about, let's assume

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we've got a lot of new
podcasters listening today.

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OK, And I'll explain more about
that in a moment.

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But let's assume right now that
maybe some people don't know

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what Riverside is.
It originally was a recording

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tool for podcasters.
It was and really like Zoom on

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steroids, if you will.
It's really designed for

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podcasting, for content creating
purposes.

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And since then, they've added a
lot of different ways you can

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edit it once it is recorded and
now you can upload and well, I

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should say you can share the
finished product to the major

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platforms like Apple, Spotify,
YouTube with that, yes.

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So Sid, let's see here you can.
I will actually address your

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last question first because
that's the one that I remember.

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Yes, you can share this with
your editors.

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There is a shareable link with
every project that you can

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share.
Admittedly, some of my clients

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seem to have a hard time
remembering where that share

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button is and shares the wrong
project with us.

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I know Dr. is laughing right now
because she deals with that with

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one of our clients from time to
time.

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But yes, you can share with an
editor who does not need your

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password or login information to
get to it as long as they have

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that shareable link.
And as far as now I remember

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your other question, yes.
So the way Riverside works is

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it's recording both.
Let's say there are two people,

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both sides of the conversation
separately and they're actually

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recording it locally to your
computer browser.

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You have to use Google Chrome.
That's a definitely something

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people need to be aware of.
You got to use Google Chrome to

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use this product.
And what it's doing is it's

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saving it locally to your
computer.

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This way you are getting the
best possible recording.

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It's not saving to a cloud where
sometimes you can lose some of

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that quality.
And so that's why once the

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recording is done, you hit stop,
but you ask your guests not to

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jump off immediately at the end
of the interview.

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It usually takes, depending on
your Internet speed, it usually

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takes anywhere from 10 seconds
to maybe a minute or two.

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So it's a good way to kind of
wrap up and let your guests know

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in that moment, you know, here's
where we go from here, right?

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Here's when you can expect the
episode.

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I'm going to be sharing assets
that I would love for you to

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share on your social media,
etcetera, etcetera.

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BC did you want to add
something?

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That pretty much covers
everything I was going to

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mention.
I mean aside from some of the

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new stuff where apparently now
it's actually it's on host.

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So if anyone's looking to
relocate their podcast from a

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host or not a big fan of
apparently now Riverside is one

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of those new hosts.
Absolutely.

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And before you go to Nick Mark,
just a quick follow up question.

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You can do video editing inside
of Riverside and audio editing,

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correct?
Yes Sir, you can.

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Now you you do the editing to
the to the video, but once

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you're done with the edit, you
can export it as audio only if

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you'd like.
Yes.

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And then she could run it
through aphonic and all that

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stuff, 'cause she really likes
to do she.

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Can she can and it does have
some if you get the pro plan it

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it's AI tools has some stuff
similar to aphonic, not quite as

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robust, but it does have some of
those features.

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If you plan on using a tool like
aphonic, I would say don't use

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the AI enhancement features on
Riverside because then you're.

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Just I just want to be clear,
I'm not be using anything my

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editor is going to be using.
This is not my skill set.

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But I am trying to convince her
to switch from the way she's

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editing to editing on Riverside
or Descript in order to do all

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in one meeting, video and audio
editing at the same time.

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Because currently we are out of
sync and it's two different

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editors and I need to pull it in
under one editor for a lot of

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different things.
So, but I know that Jonathan and

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Nick both had something to say.
So go ahead, Mark.

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No problem.
And your editor, if, if he she,

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they use Adobe Premiere.
I believe you can now, or maybe

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it's been a while, but just
recently I realized that you can

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export it as an Adobe Premiere
project, which an editor would

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very much appreciate if they're
using that software.

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Nick, did you want to add
something?

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I just had a couple of comments.
One, Sid, if your editor doesn't

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use the script for editing or
doesn't want to use the script

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for editing, I kind of feel like
you'd be leaving money on the

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table there with that one just
because it is primarily an

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editor and then they've added in
recording after the fact.

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Just something to think about.
Say that again.

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Sorry.
Please clarify that.

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Say that again.
If you were to go with the

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script, like the script came out
primarily as an editor, like a

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podcast editing platform.
So if you were just using it as

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a way to capture the video and
no editing was going to be done

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in the script, I kind of feel
like you'd just be wasting the

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purchase because it's primarily
set up as an editor.

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You can record in there.
But since you're not going to be

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doing a lot of that, I would say
unless your editor uses the

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script, it would kind of be like
just throwing money at it in

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that instance.
Does that make sense?

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Yeah, that I agree.
I did have another comment, you

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were talking about closing out
the the browser and all that

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kind of stuff.
I think what a lot of people

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don't realize when they are
recording those episodes, you

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can end the call, you just can't
close the browser out.

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So if you get finished up with
an interview, it's not like you

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have to sit there for however
long it takes to upload with the

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person awkwardly sitting there
talking with them.

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Like OK, it says 2 more minutes
like.

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What do we do?
To kill time, like you could

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actually end the call and
everyone can go about their

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business.
You just have to make sure that

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everyone's keeps the browser
window open and it'll keep

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uploading.
And if for whatever reason it

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doesn't upload, they do have a
fail safe tools and

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functionality.
Yeah, that you send the guest a

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00:12:38,360 --> 00:12:41,880
link, they go to that link and
it'll continue the upload if for

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00:12:41,880 --> 00:12:45,240
whatever reason they closed out
earlier or something like that.

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00:12:45,520 --> 00:12:48,640
So they do have backup plans in
case something were to go wrong.

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00:12:48,640 --> 00:12:51,960
But it's always just best to
tell your guests like, hey,

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00:12:52,720 --> 00:12:55,000
leave your window open for a
little bit and we should be

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00:12:55,000 --> 00:12:56,160
good.
Thank you.

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00:12:56,160 --> 00:12:58,800
Nick BC, did you want to add
something to that before I go to

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00:12:58,800 --> 00:13:00,680
Jonathan?
Yeah, a couple of things.

235
00:13:00,680 --> 00:13:03,360
So firstly, to confirm what Mark
was saying, yes, if you go to

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00:13:03,360 --> 00:13:06,520
the Recordings tab when you're
done, you can down export the

237
00:13:06,520 --> 00:13:10,160
entire thing as a Premiere Pro
or Final Cut Pro session.

238
00:13:10,160 --> 00:13:11,800
But I also have got a question
for Sid.

239
00:13:12,200 --> 00:13:16,560
Is there any particular current
approach for your producer

240
00:13:17,040 --> 00:13:20,360
specifically that you're trying
to help them shift from that

241
00:13:20,640 --> 00:13:23,120
that might help us kind of help
determine if which one's a

242
00:13:23,120 --> 00:13:24,920
better option?
For you this is a really great

243
00:13:24,920 --> 00:13:31,680
question BC and I'm not trying
to shift their workflow or get

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00:13:31,680 --> 00:13:35,120
them to change their process.
I am trying to go from two

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00:13:35,120 --> 00:13:38,840
different people doing something
to one person doing something.

246
00:13:39,520 --> 00:13:44,280
A It's cost related because I
had pay the YouTube editor a lot

247
00:13:44,280 --> 00:13:47,320
more than I want to pay her and
she does a good job, but she's

248
00:13:47,840 --> 00:13:51,920
like weeks behind on.
So she's not current with the

249
00:13:51,960 --> 00:13:55,040
audio publish states, which is
fine.

250
00:13:55,040 --> 00:13:56,560
We've come to an end of the
season now.

251
00:13:56,560 --> 00:13:59,880
But I'm also just trying to make
it easier for me and easier for

252
00:13:59,880 --> 00:14:03,880
my primary editor, Kayla so that
we can get things done faster.

253
00:14:03,880 --> 00:14:06,920
This has to do with the relaunch
of the show.

254
00:14:07,080 --> 00:14:09,080
What am I going to use?
Where am I going to put the

255
00:14:09,080 --> 00:14:13,200
YouTube link inside of the
landing page rather than just

256
00:14:13,200 --> 00:14:15,160
the embedded bug bus brought
players?

257
00:14:15,160 --> 00:14:17,960
So it's like I'm reworking what
the landing page looks like.

258
00:14:17,960 --> 00:14:20,840
I want to include the YouTube
but I got to get the YouTube

259
00:14:20,840 --> 00:14:24,160
person on sync with us.
But I'm also paying a lot of

260
00:14:24,160 --> 00:14:27,640
money for both services to be
done separately and I just want

261
00:14:27,640 --> 00:14:30,960
to make it easier for me and for
my team, if that makes sense.

262
00:14:31,200 --> 00:14:32,160
Yeah.
No, that really does.

263
00:14:32,160 --> 00:14:34,640
And I think, and I think
Riverside will, Riverside does a

264
00:14:34,640 --> 00:14:38,360
whole lot for you within the
hour after your recording is

265
00:14:38,360 --> 00:14:39,440
done.
So I think that'll definitely

266
00:14:39,440 --> 00:14:41,840
help you out there.
And by the way, to the listener

267
00:14:41,840 --> 00:14:45,520
right now, if you're interested,
we're going to have a link to

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00:14:45,560 --> 00:14:49,200
Riverside in the show notes and
that, just Full disclosure, will

269
00:14:49,200 --> 00:14:53,160
be an affiliate link.
So that means if you decide to

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00:14:53,160 --> 00:14:56,800
go with Riverside, I get a
little bit of a cut of that.

271
00:14:57,480 --> 00:14:58,600
OK.
How much is it, by the way?

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00:14:58,600 --> 00:14:59,400
That's the one thing I don't
know.

273
00:14:59,400 --> 00:15:00,320
How much is it?
Sure.

274
00:15:00,320 --> 00:15:05,200
Well, it depends on what plan
and I would suggest, well, I use

275
00:15:05,200 --> 00:15:08,720
the Pro plan.
The pro plan has everything, the

276
00:15:08,720 --> 00:15:11,720
basic local recording that we
talked about at the editing

277
00:15:11,720 --> 00:15:15,200
tools magic clip.
So it'll work similarly to like

278
00:15:15,200 --> 00:15:20,440
an Opus clip, for example.
It includes high higher quality.

279
00:15:20,440 --> 00:15:24,520
So you get up to 4K, you get
overlays, live streaming, screen

280
00:15:24,520 --> 00:15:29,920
share, etcetera and AI tools,
teleprompter, you can take

281
00:15:29,920 --> 00:15:34,920
calls, etcetera.
All for roughly $30.00 a month

282
00:15:35,040 --> 00:15:38,920
depending if you're going to pay
upfront for the year or monthly.

283
00:15:38,920 --> 00:15:40,720
If you pay monthly it's a little
bit more.

284
00:15:41,360 --> 00:15:46,480
So the free plan is fine, but I
don't usually recommend it

285
00:15:46,480 --> 00:15:49,800
because you only get 2 hours of
separate track recording.

286
00:15:49,960 --> 00:15:56,320
It's only up to 7720P and it
includes a Riverside watermark

287
00:15:56,320 --> 00:15:58,640
you can't get rid of.
So at the very least the

288
00:15:58,640 --> 00:16:02,000
standard plan is what I would
recommend to most people, which

289
00:16:02,000 --> 00:16:05,240
is $19.00 a month.
Jonathan, did you want to chime

290
00:16:05,240 --> 00:16:06,800
in?
Well, I was just going to tell

291
00:16:06,800 --> 00:16:09,920
Sid that I live in Riverside and
I love it.

292
00:16:09,920 --> 00:16:13,280
It does everything you need
including branding on your on

293
00:16:13,280 --> 00:16:15,160
your short form clips.
You can have your branding all

294
00:16:15,160 --> 00:16:17,240
set so it automatically comes up
with your branding.

295
00:16:17,560 --> 00:16:21,360
The other thing is there is a
studio for your desktop if you

296
00:16:21,360 --> 00:16:23,600
have a Mac.
I don't know about PCI, don't

297
00:16:24,240 --> 00:16:27,040
deal with PCs, they're gross.
But if you have Matt.

298
00:16:27,240 --> 00:16:29,240
You're good.
OK.

299
00:16:30,040 --> 00:16:33,440
Remember, PCs are gross.
All right, And let's go to Matt.

300
00:16:33,440 --> 00:16:35,000
I think Matt wants to chime in
on this, too.

301
00:16:35,000 --> 00:16:36,200
Go ahead, Matt.
Good morning.

302
00:16:36,360 --> 00:16:39,760
Hi, I'm APC.
Guy, you're gross.

303
00:16:41,680 --> 00:16:45,760
Anyway, there is not a app for
Riverside for Windows, only for

304
00:16:45,760 --> 00:16:49,440
Mac at this stage, but I would
like to just jump on what BC

305
00:16:49,440 --> 00:16:53,240
said.
Sid, as long as you're selecting

306
00:16:53,240 --> 00:16:56,120
functions to either replace or
fit a purpose, that's not going

307
00:16:57,160 --> 00:17:00,680
that you're not making decisions
for the editors in what they

308
00:17:00,680 --> 00:17:03,480
want to do, you know?
But what you said there makes

309
00:17:03,480 --> 00:17:05,720
absolute sense.
The other thing that I would

310
00:17:05,839 --> 00:17:09,240
suggest is that you pick the
primary functions you need and

311
00:17:09,319 --> 00:17:11,200
make sure that the platform
supports that.

312
00:17:11,720 --> 00:17:13,680
And I've got a feeling that
Riverside is going to be what

313
00:17:13,680 --> 00:17:17,720
you pick because Ashley said in
the chat maybe 5 or 10 minutes

314
00:17:17,720 --> 00:17:22,319
ago that the scripts recording
solution is not that good.

315
00:17:22,800 --> 00:17:26,760
They had a very confusing time
where they acquired Squad Cast,

316
00:17:27,160 --> 00:17:30,120
which records quite differently
to Riverside, and then they

317
00:17:30,120 --> 00:17:33,520
developed their own descript
rooms as a recording platform.

318
00:17:34,040 --> 00:17:37,400
And I would take that for what
it is.

319
00:17:37,720 --> 00:17:40,600
Don't record with the script.
If what you want is the editing,

320
00:17:41,240 --> 00:17:44,240
then try Riverside 1st and then
at least when you pay for

321
00:17:44,240 --> 00:17:47,560
Riverside you get their backups
and backups of backups and

322
00:17:48,000 --> 00:17:50,160
anything else extra that you
think you might need.

323
00:17:50,760 --> 00:17:53,400
Thank you all so very much.
I just want to be really clear,

324
00:17:53,400 --> 00:17:58,080
I am all about the easy button
for me and for her and I don't

325
00:17:58,080 --> 00:17:59,720
have to change from recording on
Zoom.

326
00:17:59,720 --> 00:18:03,600
I'm just trying to do what makes
her life easier because she has

327
00:18:03,600 --> 00:18:08,880
been with me since episode 35
and we launched episode 170.

328
00:18:08,880 --> 00:18:13,640
And I mean, I adore this lady
and how so much she's helped me.

329
00:18:13,640 --> 00:18:16,320
So I'm all about making her life
easy.

330
00:18:16,360 --> 00:18:18,800
Janae has joined us.
Janae, did you want to chime in

331
00:18:18,800 --> 00:18:20,520
before we go to Sid's next
question?

332
00:18:21,040 --> 00:18:23,120
Absolutely.
One thing that I've always said,

333
00:18:23,120 --> 00:18:27,040
I'm going to say it again, every
single app is going to mimic

334
00:18:27,440 --> 00:18:30,120
every other app, right?
What does that mean?

335
00:18:30,520 --> 00:18:33,480
We're going to have features.
We'd have things that one app

336
00:18:33,480 --> 00:18:35,840
has that will transfer to the
other app.

337
00:18:35,840 --> 00:18:39,400
D Script, Bot Squad cast to
bring the functionality that

338
00:18:39,400 --> 00:18:42,040
Riverside already had.
Now Riverside is building in

339
00:18:42,040 --> 00:18:46,840
features and editing features
that the script was known for.

340
00:18:46,840 --> 00:18:49,400
So again, all those things that
are going to are going to

341
00:18:49,400 --> 00:18:53,920
converge.
What I like to do is define the

342
00:18:53,920 --> 00:18:59,440
process for your podcast
production, pre production, post

343
00:18:59,440 --> 00:19:01,000
production and during
production.

344
00:19:01,400 --> 00:19:06,240
Define the process outside of
any of the applications so that

345
00:19:06,240 --> 00:19:10,600
you can take a nap, put your
process on top of it and produce

346
00:19:10,760 --> 00:19:12,360
and go.
Because when you have that

347
00:19:12,360 --> 00:19:16,480
process in place, you can sit in
any car right now and drive to

348
00:19:16,480 --> 00:19:17,760
the destination you want to get
to.

349
00:19:17,760 --> 00:19:20,960
It doesn't matter which car,
what matters is how many people

350
00:19:20,960 --> 00:19:22,720
do you have.
Oh, I have 6 people I got to

351
00:19:22,720 --> 00:19:26,040
take a van.
So think of that process from

352
00:19:26,040 --> 00:19:28,480
that perspective, and then
you're going to be golden.

353
00:19:28,520 --> 00:19:30,360
So that's my.
Thank you, Janae.

354
00:19:30,360 --> 00:19:33,040
That's really helpful and great
advice.

355
00:19:33,040 --> 00:19:36,480
Thank you for that.
And let's keep things going.

356
00:19:36,480 --> 00:19:40,480
Sid, you had a second question.
Did I'm the new podcaster of the

357
00:19:40,480 --> 00:19:44,840
week?
Yeah, I have a sure MB 7 on an

358
00:19:44,840 --> 00:19:50,640
arm stand that is attached to my
desk and it's creaky and ratty

359
00:19:50,640 --> 00:19:54,280
and six years old and I need a
new mic stand that we talked

360
00:19:54,280 --> 00:20:00,000
about this before, so maybe this
is a poll, Ashley boom stands or

361
00:20:00,000 --> 00:20:03,800
freestanding stands.
I need a new stand and I was

362
00:20:03,800 --> 00:20:05,560
about to go to Amazon to order
one.

363
00:20:05,560 --> 00:20:07,520
I'm like, well, I'm not really
sure which one to order.

364
00:20:07,520 --> 00:20:12,600
So any recommendations as to and
I don't mind the microphone

365
00:20:12,600 --> 00:20:15,760
being in the video, by the way.
I don't mind that at all.

366
00:20:16,200 --> 00:20:19,160
Yeah, and I don't mind the
microphone being in the video

367
00:20:19,200 --> 00:20:21,160
either.
In fact, I personally like

368
00:20:21,560 --> 00:20:24,120
seeing the microphone.
Just a personal taste.

369
00:20:24,120 --> 00:20:27,640
It's not not a strategy per SE.
I just enjoy seeing the

370
00:20:27,640 --> 00:20:30,680
microphone.
I'm a microphone fan and what I

371
00:20:30,680 --> 00:20:35,120
don't like seeing a lot of is
the actual stand itself.

372
00:20:35,840 --> 00:20:40,680
I feel like it's an eyesore and
not that it's going to make or

373
00:20:40,680 --> 00:20:43,360
break or a show.
I want to be clear about that.

374
00:20:43,360 --> 00:20:47,320
But if I feel like if you can
hide more of the stand, it just

375
00:20:47,320 --> 00:20:51,240
looks better.
And so that's why I pushed the

376
00:20:51,240 --> 00:20:55,080
low profile ones and I'm sharing
here on Clubhouse and we'll put

377
00:20:55,080 --> 00:20:56,880
it in the chat as well.
I'm sorry.

378
00:20:56,880 --> 00:20:58,360
We'll put it in the show notes
as well.

379
00:20:58,720 --> 00:21:05,400
Elgato's low profile arm, $70
and super high quality in my

380
00:21:05,400 --> 00:21:07,680
opinion.
I haven't used a better quality

381
00:21:08,000 --> 00:21:11,880
mic arm before.
This is really well constructed

382
00:21:11,880 --> 00:21:14,920
Willy, really well done.
They have what they call also

383
00:21:14,920 --> 00:21:20,560
the low profile pro arm, which I
don't think you need if you're

384
00:21:20,560 --> 00:21:23,760
using it just for a microphone.
It's supposed to be sturdier,

385
00:21:23,760 --> 00:21:27,360
stronger, can hold more like say
the their teleprompter.

386
00:21:28,120 --> 00:21:31,000
But if you're only using it for
a microphone, you really only

387
00:21:31,000 --> 00:21:34,720
need their regular wave mic arm,
low profile.

388
00:21:34,720 --> 00:21:37,920
In my opinion, that's the one I
would push on you.

389
00:21:37,920 --> 00:21:42,200
I just think it looks better for
video and I recognize that you

390
00:21:42,200 --> 00:21:46,800
are in audio first, but I still
think with that, some of the

391
00:21:46,800 --> 00:21:50,280
video content that you still put
out there, it would look nicer

392
00:21:50,280 --> 00:21:54,080
in my opinion.
See Ashley put up a poll here.

393
00:21:54,080 --> 00:21:58,320
What kind of stand?
Boom arm or desk stand?

394
00:21:59,040 --> 00:22:02,160
Desk stand I think can work too.
And it can sometimes be a little

395
00:22:02,160 --> 00:22:05,960
inconspicuous as well.
You only, you know, in some

396
00:22:05,960 --> 00:22:08,920
cases you'll only have just the
top of the stand and the

397
00:22:08,920 --> 00:22:11,960
microphone showing.
So that could be an option as

398
00:22:11,960 --> 00:22:13,440
well.
It also just depends on your

399
00:22:13,440 --> 00:22:16,240
desk space.
How much room do you have to put

400
00:22:16,240 --> 00:22:19,000
something else on your desk?
Matthew, did you want to chime

401
00:22:19,000 --> 00:22:20,360
in?
All these things that you're

402
00:22:20,360 --> 00:22:23,600
mentioning around the actual
selection is the important

403
00:22:23,600 --> 00:22:27,600
thing, just like we said before.
So desk space, weight of

404
00:22:27,600 --> 00:22:31,080
microphone, very important.
And essentially it's just a

405
00:22:31,080 --> 00:22:34,760
thing to hold the microphone.
I mean, right, I was going to

406
00:22:34,760 --> 00:22:37,560
make the joke that if you can
hire a kid from down the street,

407
00:22:37,920 --> 00:22:40,160
2 bucks an hour to hold the
microphone in front of your

408
00:22:40,160 --> 00:22:42,480
face, then that does it.
You know, it's going to look

409
00:22:42,480 --> 00:22:44,560
weird that you got an arm in
your shot instead of something

410
00:22:44,560 --> 00:22:46,480
professional.
But at the end of the day,

411
00:22:46,480 --> 00:22:50,120
whatever holds the microphone.
And the last thing I'll mention

412
00:22:50,120 --> 00:22:54,040
is desk vibrations.
If you're going with a desk

413
00:22:54,040 --> 00:22:59,040
based tripod, you need to test
if you're one of those people

414
00:22:59,040 --> 00:23:03,600
who loves to plunk their arms on
the desk every so often, knee or

415
00:23:03,600 --> 00:23:07,920
tap it or or knee the desk or
rattle the desk.

416
00:23:08,280 --> 00:23:11,680
That's where these microphone
tests that you see testing

417
00:23:11,680 --> 00:23:16,320
handling noise or vibration
noise really come into play.

418
00:23:17,040 --> 00:23:20,160
But I can recommend the low
profile Elgato.

419
00:23:20,200 --> 00:23:24,880
I also use the Rode PSA one,
both of which have professional

420
00:23:24,880 --> 00:23:26,360
options.
But you can.

421
00:23:26,800 --> 00:23:30,800
Anything you get on Amazon
that's cheap is a good starting

422
00:23:30,800 --> 00:23:34,560
point, and the MV 7 isn't a
particularly heavy microphone.

423
00:23:34,760 --> 00:23:38,480
My basic advice would be don't
worry about it too much for your

424
00:23:38,480 --> 00:23:42,320
first one, just buy a cheap one
on Amazon, see how you go, and

425
00:23:42,320 --> 00:23:44,840
then you'll figure out what you
need based on the other stuff

426
00:23:44,840 --> 00:23:47,400
we've been talking about.
Thank you, Matt.

427
00:23:47,400 --> 00:23:51,360
And it looked like the majority
of the group here picked boom

428
00:23:51,360 --> 00:23:55,800
arm over desk stand.
And yeah, there is something to

429
00:23:55,800 --> 00:23:58,160
that.
You know, I it's something that

430
00:23:58,160 --> 00:24:01,680
eventually I'm going to upgrade
or change with my setup because

431
00:24:01,680 --> 00:24:05,880
I have one of those arms
connected to my Elgato

432
00:24:05,880 --> 00:24:08,920
teleprompter.
And I am one of those people

433
00:24:08,920 --> 00:24:12,200
that Matt said that tends to
bump and bang the desk when I'm

434
00:24:12,200 --> 00:24:16,840
talking because I tend to flail
my arms around while I'm talking

435
00:24:16,840 --> 00:24:20,360
in my hands.
So when I put my arms or hands

436
00:24:20,360 --> 00:24:24,200
down, I tend to bang the desk
and that vibrates the stand

437
00:24:24,200 --> 00:24:27,560
that's connected to my desk.
And sometimes my camera ends up

438
00:24:27,560 --> 00:24:31,280
shaking bit.
So yeah, even not just audio you

439
00:24:31,280 --> 00:24:34,520
have to be aware of, but video
too, if you're connecting things

440
00:24:34,520 --> 00:24:37,560
to your desk.
And that goes for a desk stand

441
00:24:37,560 --> 00:24:40,360
as well, for that matter.
Ralph, did you want to chime in?

442
00:24:41,080 --> 00:24:45,080
Yeah, I'm going to chime in
because I kind of pivoted to

443
00:24:45,520 --> 00:24:49,880
video 1st and by doing that I
actually went with a shotgun

444
00:24:49,880 --> 00:24:52,560
mic.
And it takes a little bit of

445
00:24:52,560 --> 00:24:55,360
getting used to and a little bit
of work, but man, I am really

446
00:24:55,360 --> 00:24:57,360
happy with it because it takes
the microphone out of the shot

447
00:24:57,360 --> 00:25:00,840
completely.
Janae, can you explain a shotgun

448
00:25:00,840 --> 00:25:03,800
mic?
Since you are our tech guy here

449
00:25:03,800 --> 00:25:05,880
in the room, are you able to
come off mic and share?

450
00:25:06,320 --> 00:25:10,240
So shotgun microphone has a
specific polar pattern where it

451
00:25:10,680 --> 00:25:14,680
picks up audio from a distance
as opposed to it being right

452
00:25:14,680 --> 00:25:17,000
next to you.
So we have dynamic microphones

453
00:25:17,800 --> 00:25:22,240
which has a polar pattern of
capturing the voice from the

454
00:25:22,240 --> 00:25:26,240
closest the best.
And then of course there's other

455
00:25:26,240 --> 00:25:31,480
polar patterns that are also
have different pickup sides.

456
00:25:31,480 --> 00:25:34,360
So a shotgun microphone can be
out of the shot.

457
00:25:34,360 --> 00:25:39,240
It's what's used on most film
sets and EV studios.

458
00:25:39,320 --> 00:25:41,720
That's where the shotgun works
really well.

459
00:25:41,920 --> 00:25:43,840
Thanks.
Thank you.

460
00:25:43,920 --> 00:25:49,120
And Jonathan in the chat
reminded me also don't put clamp

461
00:25:49,120 --> 00:25:53,720
arms on a glass desk.
Thank you for that reminder,

462
00:25:53,720 --> 00:25:56,400
Jonathan.
I did that early this year when

463
00:25:56,400 --> 00:26:00,920
I moved into my new place.
We had a desk here already that

464
00:26:00,920 --> 00:26:04,400
the owner had here in the home
'cause we are leasing this place

465
00:26:04,400 --> 00:26:07,600
currently.
And I put it on that desk and

466
00:26:07,600 --> 00:26:10,760
walked away.
And when I while I was on

467
00:26:10,760 --> 00:26:15,200
another side of the studio, I
hear a crash and I look and

468
00:26:15,200 --> 00:26:18,400
yeah, the clamp had completely
shattered the glass.

469
00:26:18,680 --> 00:26:22,080
So don't do that, OK?
Sid, do you feel served?

470
00:26:22,680 --> 00:26:25,280
Over served.
I mean that took like 20

471
00:26:25,280 --> 00:26:28,680
minutes.
Thank you all for leaning in so

472
00:26:28,680 --> 00:26:29,960
I appreciate it.
Great info.

473
00:26:30,280 --> 00:26:32,520
You're welcome.
And I think important info

474
00:26:32,520 --> 00:26:35,760
'cause I think those are things
that especially new podcasters

475
00:26:35,760 --> 00:26:38,720
often are thinking about.
So I don't mind that we dug into

476
00:26:38,720 --> 00:26:40,440
that, especially the Riverside
conversation.

477
00:26:40,440 --> 00:26:44,240
We really haven't done a
Riverside conversation like that

478
00:26:44,240 --> 00:26:46,960
in a really long time.
So I think it's very appropriate

479
00:26:46,960 --> 00:26:52,000
for today's show.
And before we continue on, a

480
00:26:52,000 --> 00:26:54,680
quick heads up before we jump
back in.

481
00:26:54,680 --> 00:26:57,200
And I should have given Ashley
the link to this.

482
00:26:57,200 --> 00:27:01,400
I will do that momentarily.
I want the podcasting morning

483
00:27:01,400 --> 00:27:04,600
chat community to be the first
to know about this.

484
00:27:05,320 --> 00:27:08,800
We've officially released, maybe
unofficially because I haven't

485
00:27:08,800 --> 00:27:11,600
made it public anywhere else.
We've officially released the

486
00:27:11,600 --> 00:27:15,960
full Empowered Podcasting
Conference to Video Library.

487
00:27:16,360 --> 00:27:20,560
Every workshop and presentation
from EPC 2 is now available on

488
00:27:20,560 --> 00:27:24,960
demand.
These are practical, real world

489
00:27:24,960 --> 00:27:27,520
sessions from people actually
doing the work.

490
00:27:27,560 --> 00:27:31,600
Not theory, not fluff.
You can watch what you need,

491
00:27:31,600 --> 00:27:34,000
when you need it and come back
anytime.

492
00:27:34,480 --> 00:27:37,480
So again, if you, especially if
you're a new podcaster, but

493
00:27:37,480 --> 00:27:40,880
really any podcaster for that
matter, if you're serious about

494
00:27:40,880 --> 00:27:44,680
starting growing a podcast with
intention and community at the

495
00:27:44,680 --> 00:27:49,520
center, this is this was the
course that's built for you.

496
00:27:49,520 --> 00:27:52,800
I call it a course because we're
using course software to

497
00:27:52,800 --> 00:27:57,200
distribute the content.
You'll find the EPC 2 video

498
00:27:57,200 --> 00:28:01,000
library at the link that I'll
provide in the show notes and I

499
00:28:01,000 --> 00:28:05,080
can provide right here as well.
Let me do that while I'm

500
00:28:05,080 --> 00:28:10,160
speaking.
It is normally a $99 product.

501
00:28:10,560 --> 00:28:14,080
I can't think of a better word.
And we're charging a little bit

502
00:28:14,080 --> 00:28:17,720
for it, partially because we
want to compensate Janae, who

503
00:28:17,720 --> 00:28:21,760
did all of the actual recording
at the conference and then went

504
00:28:21,760 --> 00:28:24,200
the extra mile if he hadn't
already.

505
00:28:24,800 --> 00:28:28,200
And he actually put this whole
thing together as a course,

506
00:28:28,400 --> 00:28:32,360
isolated all the videos, touched
them up, made sure that they

507
00:28:32,360 --> 00:28:36,400
were presentable for you.
So I want Janae to get some kind

508
00:28:36,400 --> 00:28:38,920
of compensation.
That's how we're going to do it.

509
00:28:40,160 --> 00:28:43,560
I guarantee you, you will learn
a ton from this.

510
00:28:43,880 --> 00:28:47,080
So please consider checking it
out again.

511
00:28:47,080 --> 00:28:51,320
Link in the show notes and
available here on Clubhouse as

512
00:28:51,320 --> 00:28:54,880
well.
Let's support Janae for all of

513
00:28:54,880 --> 00:28:58,320
the effort that he put into this
for our community.

514
00:28:58,320 --> 00:29:02,320
Thank you to Janae for that.
Looking forward to hearing what

515
00:29:02,320 --> 00:29:06,520
everyone thinks about all of
this content should be really

516
00:29:06,520 --> 00:29:09,000
helpful.
OK, so this would, by the way,

517
00:29:09,000 --> 00:29:11,920
this is where I would have
played some sort of transitional

518
00:29:11,920 --> 00:29:16,880
music, a bumper of some sort
coming soon in 2026, I promise.

519
00:29:17,800 --> 00:29:21,680
And let's dig in.
So today, for the second-half of

520
00:29:21,680 --> 00:29:24,800
today's show, before we dive
into it, I want to set a little

521
00:29:24,800 --> 00:29:26,760
context for the rest of the
conversation.

522
00:29:27,360 --> 00:29:31,000
The episode today is really,
like I've said all morning, it's

523
00:29:31,000 --> 00:29:33,840
for new podcasters or people who
are seriously thinking about

524
00:29:33,840 --> 00:29:38,640
starting a podcast in 2026.
Some of what we talked about for

525
00:29:38,640 --> 00:29:41,680
the rest of this morning might
feel familiar to many of us, and

526
00:29:41,680 --> 00:29:44,920
that's OK.
We're intentionally revisiting

527
00:29:44,920 --> 00:29:48,080
these ideas so that we can offer
clear guidance, real

528
00:29:48,080 --> 00:29:50,840
perspective, and hopefully a
little more confidence to those

529
00:29:50,840 --> 00:29:53,040
who are just about to take that
leap.

530
00:29:53,440 --> 00:29:57,440
So as we go through the rest of
this hour, let's let's keep

531
00:29:57,440 --> 00:30:01,080
those future podcasters in mind.
Let's share, honestly, add

532
00:30:01,080 --> 00:30:05,440
nuance, and do our best to serve
them as well as we can.

533
00:30:05,920 --> 00:30:10,480
And as they step into this
passion that means so much to

534
00:30:10,600 --> 00:30:13,800
many of us.
And Jen, I see you raised your

535
00:30:13,800 --> 00:30:17,120
hand from the audience to join
the stage.

536
00:30:17,120 --> 00:30:19,960
I've accepted that.
So if you want to come up and

537
00:30:19,960 --> 00:30:23,120
join us for any part of the
conversation, by all means, you

538
00:30:23,120 --> 00:30:26,480
are more than welcome.
So I will share.

539
00:30:26,480 --> 00:30:31,320
What we'll do here is I will
share a statement and then you

540
00:30:31,760 --> 00:30:36,840
will provide me with a true or
false to the statement and then

541
00:30:36,840 --> 00:30:39,280
share a little bit more as to
why.

542
00:30:39,880 --> 00:30:44,120
And you in the audience,
listening live especially,

543
00:30:44,240 --> 00:30:48,080
please come up and participate,
Share your thoughts and

544
00:30:48,080 --> 00:30:50,240
opinions.
There are no right or wrong

545
00:30:50,240 --> 00:30:53,160
answers.
The idea of this show and of

546
00:30:53,160 --> 00:30:57,080
today's episode is that there
are different opinions here.

547
00:30:57,400 --> 00:31:01,280
These are, for the most part,
very experienced podcasters on

548
00:31:01,280 --> 00:31:03,800
stage with us and in our
audience for that matter.

549
00:31:04,240 --> 00:31:08,240
And the idea is to give you
those opinions and to be able to

550
00:31:08,240 --> 00:31:11,120
take those and form your own.
So let's dig in.

551
00:31:11,120 --> 00:31:13,560
The first statement, which I
think is very appropriate

552
00:31:13,560 --> 00:31:17,640
considering the two questions
that Sid had for us today.

553
00:31:18,080 --> 00:31:22,480
Launching a podcast in 2026
requires a real financial

554
00:31:22,480 --> 00:31:24,840
investment.
True or false?

555
00:31:25,600 --> 00:31:29,240
And I'm curious who will take
this one first?

556
00:31:30,320 --> 00:31:33,840
Does it really require a real
financial investment?

557
00:31:33,880 --> 00:31:37,400
Yes BC go for it.
I want to say on a technical

558
00:31:37,600 --> 00:31:41,240
aspect, not necessarily.
I mean, I'm a big believer in

559
00:31:41,240 --> 00:31:44,840
that if you know what you're
doing post production, you don't

560
00:31:44,840 --> 00:31:48,520
need a super high quality mic,
you know, just good planning.

561
00:31:48,520 --> 00:31:52,080
We'll help you out for sure.
But and for instance, you don't

562
00:31:52,080 --> 00:31:54,000
even need like a host per SE to
start off.

563
00:31:54,000 --> 00:31:57,640
You could simply upload your
stuff to YouTube, categorize it

564
00:31:57,640 --> 00:32:00,680
as as a podcast and that helps
you. 2 started with

565
00:32:00,680 --> 00:32:04,960
distribution, but if you are
looking to hit Spotify, Apple

566
00:32:05,200 --> 00:32:07,560
using the big streamers right
away, that's a different

567
00:32:07,560 --> 00:32:10,640
conversation.
OK, thank you BC appreciate

568
00:32:10,640 --> 00:32:12,920
that.
So it's kind of a mixed bag, not

569
00:32:12,920 --> 00:32:16,240
really a true or a false per SE
I suppose.

570
00:32:16,520 --> 00:32:17,960
What are your thoughts,
Jonathan?

571
00:32:18,680 --> 00:32:20,080
Grab your iPhone and put it up
there.

572
00:32:20,640 --> 00:32:23,760
Might do you just need an iPhone
honestly if you want to start.

573
00:32:24,080 --> 00:32:27,440
And we say that here all the
time and I am definitely in that

574
00:32:27,440 --> 00:32:29,680
camp.
And I do think that, you know,

575
00:32:29,680 --> 00:32:33,760
there are some people out there
that want to start a podcast,

576
00:32:33,760 --> 00:32:36,920
may recognize that all you
really need is an iPhone to do

577
00:32:36,920 --> 00:32:41,600
it, but may feel like, well, you
know, but I want this to be, I

578
00:32:41,600 --> 00:32:45,920
want this to look really sharp.
I want maybe multiple cameras.

579
00:32:46,360 --> 00:32:50,520
I, you know, they, they want
this to really come off feeling

580
00:32:50,840 --> 00:32:52,600
professional right out of the
gate.

581
00:32:53,120 --> 00:32:55,800
I want us to keep that in mind
too and think about that as

582
00:32:55,800 --> 00:32:57,000
well.
And I, you know, it's a

583
00:32:57,000 --> 00:32:59,360
different answer for a different
podcaster, right?

584
00:32:59,360 --> 00:33:02,120
But let's think about these
things when we share our

585
00:33:02,120 --> 00:33:04,160
answers.
And I think I saw several people

586
00:33:04,160 --> 00:33:07,800
flash the icon to chime in.
And I think Matt was first.

587
00:33:07,800 --> 00:33:11,120
So go ahead, Matt.
I'm going to be that guy and say

588
00:33:11,160 --> 00:33:14,480
I'm not sure what's what the
true or false answer is, so say

589
00:33:14,480 --> 00:33:17,240
it again.
Mark in a sentence, what is the

590
00:33:17,240 --> 00:33:18,560
state?
What is the statement?

591
00:33:18,600 --> 00:33:23,000
Sure, launching a yeah,
launching a podcast in 2026

592
00:33:23,400 --> 00:33:26,160
requires a real financial
investment.

593
00:33:26,360 --> 00:33:29,480
True or false?
I say true because I believe

594
00:33:29,480 --> 00:33:34,280
your time is also worth money
and you're always spending

595
00:33:34,280 --> 00:33:35,680
either time or money when you do
it that way.

596
00:33:36,080 --> 00:33:40,040
The long answer I think for me
would be, you know, it depends.

597
00:33:40,680 --> 00:33:45,400
Fun answer, but also that
deciding whether you want high

598
00:33:45,400 --> 00:33:48,920
or low production, the scope of
the technology you need, the

599
00:33:48,960 --> 00:33:54,040
amount of hosting that you could
do, every possible thing you

600
00:33:54,040 --> 00:33:59,920
could pay for shouldn't be as a
flat flow chart of yes I do that

601
00:33:59,920 --> 00:34:03,080
or no I don't.
There should be a series of

602
00:34:03,160 --> 00:34:07,440
steps and questions that you
asked yourself that you proceed

603
00:34:07,560 --> 00:34:11,199
on in a true or false fashion
potentially to arrive at those

604
00:34:11,199 --> 00:34:13,880
things as you go.
Because the thing we want to

605
00:34:13,880 --> 00:34:18,760
avoid with new podcasters coming
to this is getting into the

606
00:34:20,239 --> 00:34:23,159
decision fatigue stage where I
want to start a podcast.

607
00:34:23,159 --> 00:34:27,440
So I need cameras, space,
perfect audio editor, hosting.

608
00:34:28,719 --> 00:34:30,639
You don't need that to
Jonathan's answer.

609
00:34:31,199 --> 00:34:33,760
Just get your phone, record a
thing, see what happens.

610
00:34:33,960 --> 00:34:36,360
That doesn't mean it's what
you're the rest of your podcast

611
00:34:36,360 --> 00:34:38,639
is going to be like, but it's
going to give you some

612
00:34:38,639 --> 00:34:42,000
information to play with so you
can inform the decisions you

613
00:34:42,000 --> 00:34:45,199
make monetarily after that.
I think great advice.

614
00:34:45,199 --> 00:34:47,520
Thank you, Matt.
And yeah, especially for that

615
00:34:47,520 --> 00:34:50,800
new podcaster who maybe is
trying to do this all on their

616
00:34:50,800 --> 00:34:53,679
own.
I think pulling out that phone

617
00:34:54,480 --> 00:34:57,640
and hitting record and seeing
what happens, like Matt said,

618
00:34:57,640 --> 00:35:00,640
and learning from that and
tweaking as you go, I think that

619
00:35:00,640 --> 00:35:04,280
can be some of the best
education you can ask for.

620
00:35:05,040 --> 00:35:08,160
Ralph coming to you.
I saw your comment in the chat

621
00:35:08,160 --> 00:35:12,760
and yeah, as our finance guy, I
figured you may want to chime

622
00:35:12,760 --> 00:35:14,200
in.
So what are your thoughts?

623
00:35:14,200 --> 00:35:17,800
Launching a podcast in 2026
requires a real financial

624
00:35:17,800 --> 00:35:20,520
investment.
I think the answer has to be

625
00:35:20,520 --> 00:35:21,480
yes.
And I'm going to take a

626
00:35:21,480 --> 00:35:24,800
different approach to this.
I am working with content

627
00:35:24,800 --> 00:35:27,920
creators now who are having
marital issues because of the

628
00:35:27,920 --> 00:35:31,880
money being spent on a hobby.
And I think you need to come

629
00:35:31,880 --> 00:35:34,960
into it with the your eyes wide
open that this is going to cost

630
00:35:34,960 --> 00:35:37,760
money.
This is going to cost time and

631
00:35:37,760 --> 00:35:40,200
it could be impactful on your
relationship as well.

632
00:35:40,200 --> 00:35:42,480
And the reason I bring that
about is you know, when there's

633
00:35:42,480 --> 00:35:45,520
a boxes start coming in from
Amazon or from some of the other

634
00:35:45,520 --> 00:35:48,440
places, you need to have that
conversation.

635
00:35:48,440 --> 00:35:51,040
If you've got a significant
other that here's what I'm

636
00:35:51,040 --> 00:35:54,160
investing in, here's why I'm
doing it so that there's no hard

637
00:35:54,160 --> 00:35:57,360
feelings.
Yeah, that's a really great

638
00:35:57,360 --> 00:35:59,240
point Ralph.
And I think it's an important

639
00:35:59,240 --> 00:36:02,280
one to share.
And when we talk about our

640
00:36:02,280 --> 00:36:06,000
significant others, I think to
having a conversation that this

641
00:36:06,000 --> 00:36:10,960
is going to be both financial
and time investment, especially

642
00:36:10,960 --> 00:36:14,120
earlier on.
Think as you go, you'll, you'll

643
00:36:14,120 --> 00:36:18,680
find efficiencies, you'll find
ways of speeding things up and

644
00:36:18,680 --> 00:36:22,080
you'll obviously, maybe not
obviously you won't have to

645
00:36:22,080 --> 00:36:25,400
spend as much money either.
But there, yeah, there is an

646
00:36:25,400 --> 00:36:27,400
initial investment of time and
money.

647
00:36:27,400 --> 00:36:30,240
And I think that's a
conversation worth having with

648
00:36:30,360 --> 00:36:32,720
your significant other.
And another thing that's worth

649
00:36:32,720 --> 00:36:36,400
doing is sending clear
boundaries for yourself, right?

650
00:36:36,400 --> 00:36:40,440
Like maybe it's you, maybe you
need to set boundaries for OK

651
00:36:40,440 --> 00:36:44,520
I'm budgeting X dollars and I'm
setting out this much time every

652
00:36:44,520 --> 00:36:46,120
week.
And I think that's the whole

653
00:36:46,120 --> 00:36:49,600
point is I see a lot of content
creators go in just head first

654
00:36:49,880 --> 00:36:52,920
without thinking through, you
know, what is my budget for

655
00:36:52,920 --> 00:36:54,600
this?
How much am I willing to commit

656
00:36:54,600 --> 00:36:56,520
to this?
Because it's real easy once you

657
00:36:56,520 --> 00:36:59,800
start buying subscriptions to
this and subscription to that

658
00:36:59,800 --> 00:37:01,280
and this equipment and that
equipment.

659
00:37:01,360 --> 00:37:04,000
I look at what I spent on
building a studio and I go, wow,

660
00:37:04,480 --> 00:37:06,200
I'm glad I had a commitment to
do it.

661
00:37:06,200 --> 00:37:08,920
But you got to go into it with
the idea of here's what I'm

662
00:37:08,920 --> 00:37:12,200
willing to spend because it is
real easy for that to trickle,

663
00:37:12,200 --> 00:37:13,800
trickle and trickle.
And then you're like, wow, I

664
00:37:13,800 --> 00:37:16,760
just spent how much?
A podcaster who's gotten started

665
00:37:16,760 --> 00:37:20,600
with to what Ralph just said and
feels like they're doing well.

666
00:37:20,600 --> 00:37:22,920
10 episodes, phone only.
Great.

667
00:37:23,080 --> 00:37:26,120
What do I buy next?
It's a super slippery slope and

668
00:37:26,120 --> 00:37:29,560
there is no stopping point
because the economy we're in at

669
00:37:29,560 --> 00:37:34,200
the moment in the podcasting
space is people are offering

670
00:37:34,560 --> 00:37:38,160
solutions in sneer quotes to
sell you things.

671
00:37:38,600 --> 00:37:41,720
And there is no end of problems
that podcasters have that

672
00:37:41,720 --> 00:37:44,120
someone can't just sell you a
solution to it.

673
00:37:44,520 --> 00:37:48,080
And so it's very easy for the
the price tags to start stacking

674
00:37:48,080 --> 00:37:49,880
up in those invoices to start
going.

675
00:37:50,360 --> 00:37:53,880
So if nothing else, set
milestones for each thing that

676
00:37:53,880 --> 00:37:56,240
you spend and check in with
those stakeholders.

677
00:37:56,240 --> 00:37:58,320
Ralph talked about significant
others.

678
00:37:58,320 --> 00:38:01,720
Whoever gets impacted by by you
spending that money.

679
00:38:02,600 --> 00:38:04,480
Thank you, Matt.
Let's check in with Ashley, who

680
00:38:04,480 --> 00:38:06,200
we haven't spoken to yet this
morning.

681
00:38:06,200 --> 00:38:08,040
Good morning, Ashley.
Good morning.

682
00:38:08,040 --> 00:38:11,440
I just wanted to say that yes,
it is a financial investment.

683
00:38:11,760 --> 00:38:14,840
However, there is budget
friendly options out there.

684
00:38:15,160 --> 00:38:19,360
I put in the chat that a lot of
towns are now getting podcast

685
00:38:19,360 --> 00:38:21,520
labs or podcast recording
studios.

686
00:38:21,920 --> 00:38:24,280
I recommend that that's
available to you.

687
00:38:24,800 --> 00:38:27,360
Go try that out.
You might get a sense of what

688
00:38:27,360 --> 00:38:31,960
kind of gear you really like and
if you really like podcasting at

689
00:38:31,960 --> 00:38:34,400
all.
Or if you're a person who

690
00:38:34,400 --> 00:38:36,320
already has a little bit of
gear.

691
00:38:36,560 --> 00:38:39,480
There's tools like Davinci
Resolve that are free.

692
00:38:39,760 --> 00:38:43,400
Spotify for Creators is free.
It doesn't have to be super

693
00:38:43,400 --> 00:38:45,120
expensive, but it certainly can
be.

694
00:38:45,520 --> 00:38:48,040
Thank you, Ashley.
Appreciate that point.

695
00:38:48,040 --> 00:38:50,360
Janae, go ahead and then we'll
check in with some baza.

696
00:38:50,640 --> 00:38:56,400
I do believe that podcasting in
is also a financial investment

697
00:38:56,800 --> 00:39:01,400
and that doesn't mean that how
much you're going to be

698
00:39:01,400 --> 00:39:03,640
spending.
It just comes down to the fact

699
00:39:03,640 --> 00:39:07,360
that you have to make up your
mind how much money you're going

700
00:39:07,360 --> 00:39:10,200
to put into this hobby or
professional endeavor.

701
00:39:10,400 --> 00:39:14,760
I know cyclists in my biking
team that have spent upwards of

702
00:39:14,760 --> 00:39:20,800
five to $10,000 on a road bike.
I was when I enter of like I'm

703
00:39:20,800 --> 00:39:25,480
not spending that much money.
I bought a $2000 bike and in the

704
00:39:25,480 --> 00:39:30,080
past 10 years, I've probably
spent upwards of 5000 additional

705
00:39:30,320 --> 00:39:34,760
on that cycling hobby.
So again, you have to have that

706
00:39:34,760 --> 00:39:37,720
clarity of mind.
What is this going to Get Me Out

707
00:39:37,720 --> 00:39:42,080
of right?
Is it is this podcast as a hobby

708
00:39:42,120 --> 00:39:46,720
help me better align my ideas
and is it acting as a

709
00:39:46,720 --> 00:39:52,440
journalist, as a journaling Ave.
So having that clarity, I think

710
00:39:52,440 --> 00:39:55,480
is the number one thing before
you even decide, hey, am I going

711
00:39:55,480 --> 00:39:57,320
to go into this or not?
Thanks.

712
00:39:58,040 --> 00:40:00,240
Thank you, Janae.
And you know, I'm thinking here

713
00:40:00,240 --> 00:40:05,000
about investments and I think as
a new podcaster, I might be

714
00:40:05,000 --> 00:40:09,280
curious like how much do I need
to budget?

715
00:40:09,640 --> 00:40:14,160
If I am, if I do have some money
to invest and I want to get a

716
00:40:14,160 --> 00:40:16,600
bunch of equipment, what's the
right?

717
00:40:17,000 --> 00:40:19,640
Amount, what's the right budget?
And yes, of course it, it

718
00:40:19,640 --> 00:40:22,560
depends on you and, and how much
money you have, but I think that

719
00:40:22,560 --> 00:40:25,920
it helps to have a gauge as to
what kind of investment am I

720
00:40:25,920 --> 00:40:28,000
going to make.
And this reminded me of a phone

721
00:40:28,000 --> 00:40:32,280
call that I had yesterday and no
affiliate deal as of yet with

722
00:40:32,280 --> 00:40:36,800
this company, but I did have a a
discovery call, a networking

723
00:40:36,800 --> 00:40:40,280
call with somebody from podcast
provisions.com.

724
00:40:41,000 --> 00:40:45,480
And they work with different
manufacturers and they've put

725
00:40:45,480 --> 00:40:47,680
together different bundles for
you.

726
00:40:48,800 --> 00:40:51,840
And so if you want to check that
out, that might help you get a

727
00:40:51,840 --> 00:40:55,280
little bit more of an idea of
what you'd spend on something

728
00:40:55,280 --> 00:40:59,160
like equipment for a podcast.
Janae, I'll come back to you and

729
00:40:59,160 --> 00:41:02,680
then we'll check in with Sabaza.
That's a great point, Mark, to

730
00:41:02,680 --> 00:41:06,560
understand.
Hey which or how much budget or

731
00:41:06,560 --> 00:41:10,840
money do I want to put into it?
Plus what gear do I really need

732
00:41:10,840 --> 00:41:15,440
and I'm just going to do a plug.
I did a gear guide that gives

733
00:41:15,440 --> 00:41:19,920
you a good, better, best option
and all the gear you would need

734
00:41:19,920 --> 00:41:24,840
in it and you can basically self
select, hey, I want to spend 500

735
00:41:24,840 --> 00:41:28,920
bucks and here's everything that
I need and boom, set it up and

736
00:41:28,920 --> 00:41:31,080
you're ready to go.
So if anybody's interested, I

737
00:41:31,080 --> 00:41:32,360
can share the link.
Yeah, please.

738
00:41:32,360 --> 00:41:35,280
Share that in the chat and
Ashley will grab that and put

739
00:41:35,280 --> 00:41:38,000
that in the show notes for our
podcast audience.

740
00:41:38,000 --> 00:41:40,400
Thank you, Janae, appreciate it.
Some baza.

741
00:41:40,400 --> 00:41:42,160
Good morning.
What did you want to add?

742
00:41:42,400 --> 00:41:45,720
I'm I'm going to agree to the
fact that podcast is going to

743
00:41:45,720 --> 00:41:48,360
cost you money.
However, I'll piggyback on

744
00:41:48,360 --> 00:41:53,400
Janae's guide.
That he has set up for a set up

745
00:41:53,400 --> 00:41:58,480
of equipment because I think
it's time when we have to say

746
00:41:58,600 --> 00:42:01,160
what type of podcaster do you
want to be or do you want to be

747
00:42:01,200 --> 00:42:04,520
ABCD type of podcaster?
I think that should come with a

748
00:42:04,520 --> 00:42:06,600
distinction.
And then with those distinctions

749
00:42:06,880 --> 00:42:10,440
you would kind of have, OK, if
I'm going to be a a podcaster,

750
00:42:10,840 --> 00:42:13,240
what type of equipment would I
need and how much would I need

751
00:42:13,240 --> 00:42:15,680
to spend?
Or if it's going to be $0.00,

752
00:42:15,680 --> 00:42:18,440
this is what I'm looking for.
Then if you want to be a type B

753
00:42:18,440 --> 00:42:21,560
podcaster, this is the equipment
you want to invest in, this is

754
00:42:21,560 --> 00:42:24,600
what you want to pay for or what
options you have.

755
00:42:24,960 --> 00:42:28,120
And then go all the way up to
the top such that when somebody

756
00:42:28,120 --> 00:42:31,240
comes into an entry level, and
this is not to say that you're

757
00:42:31,240 --> 00:42:34,120
gatekeeping, you're just telling
them, hey, this is a guide to

758
00:42:34,120 --> 00:42:38,080
how you want to start off as a
podcaster and this is where you

759
00:42:38,080 --> 00:42:41,440
want to reach to be a podcaster.
You know, they could be other

760
00:42:41,440 --> 00:42:45,040
ways you could choose, but I
think that would be a reasonable

761
00:42:45,040 --> 00:42:48,280
guide to help people try to
understand what podcasting is

762
00:42:48,280 --> 00:42:53,000
and what podcasting can can give
you into in some sense or form.

763
00:42:53,480 --> 00:42:55,080
Thank you, Sambaza.
Great points.

764
00:42:55,080 --> 00:42:57,640
I appreciate you chiming in this
morning.

765
00:42:58,520 --> 00:43:00,880
All right, here's what I'll do
because I do want to get to at

766
00:43:00,880 --> 00:43:04,120
least a couple more of these
quote UN quote statements and

767
00:43:04,200 --> 00:43:07,840
get people's opinions.
Here is the next one.

768
00:43:08,360 --> 00:43:12,400
YouTube is becoming unavoidable
for podcasters.

769
00:43:13,160 --> 00:43:17,000
True or false and why?
Oh, I got several people wanting

770
00:43:17,000 --> 00:43:19,880
to chime in.
I'll go back to BC since we

771
00:43:19,880 --> 00:43:21,280
haven't talked to him in a
moment.

772
00:43:21,280 --> 00:43:24,960
BC what say you?
YouTube is becoming unavoidable

773
00:43:24,960 --> 00:43:27,280
for podcasters.
I think it's something that

774
00:43:27,280 --> 00:43:32,080
we've said on the on this show
recently where video podcasting

775
00:43:32,080 --> 00:43:35,240
is the next natural step.
The only I started with video

776
00:43:35,240 --> 00:43:40,200
podcasting and we can't ignore
that YouTube has been adding

777
00:43:40,200 --> 00:43:44,240
innovative podcast focus
elements for a couple of years.

778
00:43:44,240 --> 00:43:48,040
Back in 2023, they shut down
Google Podcasts to make way for

779
00:43:48,440 --> 00:43:50,920
the YouTube podcasting feature,
which it wasn't out yet.

780
00:43:50,920 --> 00:43:54,600
So now you got that
categorization on YouTube, which

781
00:43:54,600 --> 00:43:57,920
pushes you to YouTube Podcasts
and YouTube Music.

782
00:43:57,920 --> 00:44:01,200
So with that and again, video
being the kind of the next

783
00:44:01,200 --> 00:44:04,160
natural step, it's right there.
Basically it's it's there for

784
00:44:04,160 --> 00:44:05,840
everyone to just be prepared.
For.

785
00:44:06,600 --> 00:44:10,600
All right, so that sounds like a
true answer for BC.

786
00:44:11,360 --> 00:44:13,760
Now I'm going to go to Jonathan
next.

787
00:44:13,920 --> 00:44:17,120
And then I saw also we've got
Matt and Ralph wanting to chime

788
00:44:17,120 --> 00:44:17,880
in too.
Go ahead.

789
00:44:17,880 --> 00:44:20,640
Jonathan, what say you?
YouTube is becoming unavoidable

790
00:44:20,640 --> 00:44:23,200
for podcasters.
I'm going to say false again.

791
00:44:23,320 --> 00:44:26,320
I'm going to say you don't need
YouTube to be a podcaster.

792
00:44:26,320 --> 00:44:30,360
You can record on your iPhone,
not your Android, your iPhone

793
00:44:30,680 --> 00:44:34,840
and put it out there, yes, there
it's not going to be the best,

794
00:44:34,840 --> 00:44:38,240
but you if you want to start a
podcast, you don't need to do be

795
00:44:38,240 --> 00:44:40,240
on YouTube.
There you go.

796
00:44:40,240 --> 00:44:43,560
And let's hear from Matt.
Matt, what say you, Sir?

797
00:44:43,600 --> 00:44:47,760
The philosopher in me wants you
to clarify what you mean by

798
00:44:47,760 --> 00:44:51,440
YouTube being unavoidable, and
so I'm just going to interpret

799
00:44:51,440 --> 00:44:54,120
it the way I want to.
Please do for precisely why we

800
00:44:54,120 --> 00:44:58,200
had 10 people put their hands up
in to respond to this thing

801
00:44:58,200 --> 00:45:00,960
about YouTube.
YouTube is unavoidable for

802
00:45:00,960 --> 00:45:04,320
podcasters in that it will
always be talked about and there

803
00:45:04,320 --> 00:45:08,440
will always be people saying you
must be on YouTube in order to

804
00:45:08,440 --> 00:45:12,120
have a successful podcasts
successful podcast and the pivot

805
00:45:12,120 --> 00:45:15,360
to the video is inevitable to
that.

806
00:45:15,360 --> 00:45:18,880
I followed Jonathan and say it
is absolutely not.

807
00:45:19,200 --> 00:45:22,320
And I realize I'm taking a
devil's advocate stance here.

808
00:45:22,320 --> 00:45:25,720
I'm not actually that pushy
about it, but the thing that

809
00:45:25,720 --> 00:45:29,360
frustrates me the most is it's a
platform.

810
00:45:29,600 --> 00:45:31,680
It is a Spotify, it is an Apple
podcast.

811
00:45:31,680 --> 00:45:35,560
It is a distribution point.
Whatever YouTube is trying to

812
00:45:35,560 --> 00:45:38,520
tell the podcasting industry
about how it works and how

813
00:45:38,520 --> 00:45:42,920
beneficial it is, is beneficial
for them because they make ad

814
00:45:42,920 --> 00:45:48,080
dollars off every single piece
of content that is posted to the

815
00:45:48,080 --> 00:45:51,120
platform.
They get benefited by having

816
00:45:51,120 --> 00:45:55,680
more users signing up to their
services, paying for YouTube

817
00:45:55,680 --> 00:45:58,400
Premium, whatever.
They make money.

818
00:45:59,160 --> 00:46:02,280
Spotify makes money.
Apple Podcasts, I don't know how

819
00:46:02,280 --> 00:46:07,200
much money they make.
But the podcaster starting even

820
00:46:07,200 --> 00:46:11,000
this late stage in 2025 should
not feel like they have to pivot

821
00:46:11,000 --> 00:46:13,400
to video and they should not
feel like they have to be

822
00:46:13,400 --> 00:46:16,200
present on YouTube.
But inevitably they will be

823
00:46:16,200 --> 00:46:18,600
asked told talk to about
YouTube.

824
00:46:20,200 --> 00:46:22,800
Agreed.
Yes, Thank you, Matt.

825
00:46:22,800 --> 00:46:24,560
All right.
Let's keep it moving so we can

826
00:46:24,560 --> 00:46:27,000
maybe get to 1 more of these
statements.

827
00:46:27,000 --> 00:46:28,320
Ralph, did you want to chime in?
Yeah.

828
00:46:28,560 --> 00:46:31,200
I just want to say something
really quick for our new

829
00:46:31,200 --> 00:46:34,960
podcasters in the audience.
I'm going to die on this hill.

830
00:46:35,360 --> 00:46:39,880
I think content for YouTube and
content for audio is different

831
00:46:40,160 --> 00:46:42,160
and you need to have a different
mindset.

832
00:46:42,160 --> 00:46:46,200
You can't just put one-on-one
and think it's going to work for

833
00:46:46,200 --> 00:46:48,000
both.
So that's my only hesitation.

834
00:46:48,000 --> 00:46:51,840
Mark is if you're going into
this new either decide I'm going

835
00:46:51,840 --> 00:46:55,360
in video, I'm going in audio,
but I honestly do not believe

836
00:46:55,360 --> 00:46:58,520
that both of them can be in the
same, you know, you have to have

837
00:46:58,520 --> 00:47:03,600
a different mindset for that.
Do you mean as far as how you

838
00:47:03,600 --> 00:47:07,680
prepare, how you handle post
production, etcetera?

839
00:47:07,680 --> 00:47:11,040
Is that what you're getting at?
I'm going to go a little deeper

840
00:47:11,040 --> 00:47:13,680
than that.
I think the actual experience

841
00:47:13,680 --> 00:47:17,400
for a viewer is different than
the experience for a listener.

842
00:47:17,800 --> 00:47:19,400
Here's the best way I can
explain that.

843
00:47:19,560 --> 00:47:22,000
The experience from a listener
is more intimate.

844
00:47:22,040 --> 00:47:25,240
It's inside your ears for a lot
of people wearing earbuds,

845
00:47:25,440 --> 00:47:29,080
whereas the experience for
YouTube is in front of you on a

846
00:47:29,080 --> 00:47:31,560
screen.
And I just think that the way

847
00:47:31,560 --> 00:47:34,240
you prepare for that has to be
completely different.

848
00:47:34,240 --> 00:47:37,400
You've got to think, am I
YouTube first or video first or

849
00:47:37,400 --> 00:47:40,360
my audio first?
I think you can take the video

850
00:47:40,360 --> 00:47:43,840
1st and make an audio of it, but
you have to accept the fact that

851
00:47:43,840 --> 00:47:47,840
it's for a video audience first
and the same way that if you do

852
00:47:47,840 --> 00:47:51,680
audio first it may not dictate
well to the video first people.

853
00:47:51,920 --> 00:47:54,480
Thank you, Ralph.
And I know I've shared before.

854
00:47:54,480 --> 00:47:59,640
I will just share that for me, I
don't believe that what what's

855
00:47:59,640 --> 00:48:04,880
important for me is that the
person yes, is considering what

856
00:48:04,880 --> 00:48:07,800
are they first, right?
So if you are a video podcast

857
00:48:07,800 --> 00:48:11,840
first, it's good to keep that in
mind as you are producing your

858
00:48:11,840 --> 00:48:14,680
show.
And I don't think it means

859
00:48:14,680 --> 00:48:17,720
though, that if you're video
first, you have to do something

860
00:48:17,720 --> 00:48:19,680
different for your audio
podcast.

861
00:48:19,880 --> 00:48:23,560
I think if you keep in mind,
yes, I'm an audio first, but I

862
00:48:23,560 --> 00:48:28,320
also distribute via Audio 2,
then I think that helps you in

863
00:48:28,320 --> 00:48:32,520
painting the pictures necessary
for your audio listening

864
00:48:32,520 --> 00:48:35,720
audience.
Maybe that's because that's how

865
00:48:36,240 --> 00:48:40,400
I was for so many years.
I was consuming content as an

866
00:48:40,400 --> 00:48:44,240
audio first platform and again,
consuming the content.

867
00:48:44,760 --> 00:48:49,240
And when I would hear that they
had video, I wouldn't care that

868
00:48:49,240 --> 00:48:52,200
they were doing something,
talking about something more

869
00:48:52,200 --> 00:48:53,920
visually.
I wouldn't care because to me

870
00:48:53,920 --> 00:48:57,320
then I would just, if I was that
curious, I'm going to go find

871
00:48:57,320 --> 00:48:59,600
the video.
And that's only supporting the

872
00:48:59,600 --> 00:49:03,560
podcaster more at that point.
I think we don't give audiences

873
00:49:03,560 --> 00:49:06,320
enough credit.
I think that they know how to

874
00:49:06,320 --> 00:49:09,880
handle this.
So I just want to say to the

875
00:49:10,160 --> 00:49:14,720
wannabe podcaster or the new
podcaster listening to this

876
00:49:14,720 --> 00:49:21,320
episode, there are 10 or 11
people that have shared with you

877
00:49:21,320 --> 00:49:26,240
their thoughts and their ideas
about things that you need to do

878
00:49:26,240 --> 00:49:28,720
or think.
Tips to help you along this

879
00:49:28,720 --> 00:49:31,960
journey of becoming a podcaster.
And if that's what your goal is

880
00:49:31,960 --> 00:49:34,080
to be a podcaster, you have some
great advice today.

881
00:49:34,560 --> 00:49:38,520
But trying to consume and take
action on all this advice is

882
00:49:38,520 --> 00:49:42,280
really, really hard.
So my suggestion would be to the

883
00:49:42,280 --> 00:49:45,000
officially to the new
personalist because we all of us

884
00:49:45,000 --> 00:49:49,160
on this stage had our day one.
So the person who has their day

885
00:49:49,160 --> 00:49:52,400
one, just start small.
You have a mission to get your

886
00:49:52,400 --> 00:49:54,240
content out there.
You have a message you want to

887
00:49:54,240 --> 00:49:58,000
deliver to the world.
Use the free resources that are

888
00:49:58,000 --> 00:50:00,680
available to you, the University
of YouTube and all the other

889
00:50:00,680 --> 00:50:03,640
resources that have been
mentioned here that are free and

890
00:50:03,640 --> 00:50:07,080
get your message out to the
world and then perfect it as you

891
00:50:07,080 --> 00:50:08,320
go.
We all did that.

892
00:50:08,760 --> 00:50:11,600
We all started with that crazy
mic that has all the echoes, I

893
00:50:11,600 --> 00:50:14,840
forget the name of it, right?
And then we bought, yeah, the

894
00:50:14,840 --> 00:50:16,560
blue Yeti.
And then we bought the better

895
00:50:16,560 --> 00:50:18,080
mic and then we bought the mic
stand.

896
00:50:18,080 --> 00:50:20,640
And then we bought this.
And then we bought that because

897
00:50:20,640 --> 00:50:23,600
our message was improving.
Our audience was growing because

898
00:50:23,600 --> 00:50:26,920
we all started small and we all
had a day one.

899
00:50:26,920 --> 00:50:31,120
So that'd be my encouragement to
anybody new or wanting to do

900
00:50:31,120 --> 00:50:32,400
this.
Just start small.

901
00:50:32,600 --> 00:50:34,960
The most important thing is to
get your message out to the

902
00:50:34,960 --> 00:50:38,040
world.
Thank you, Sid, I echo that and

903
00:50:38,040 --> 00:50:41,600
appreciate you sharing that.
Let me go to Dr. and then BC

904
00:50:41,600 --> 00:50:43,480
I'll come back to you.
Go ahead Dr. Good morning.

905
00:50:43,480 --> 00:50:45,240
I don't feel like we've talked
to you much today.

906
00:50:45,880 --> 00:50:49,520
Good morning.
So what scares me is that as

907
00:50:49,520 --> 00:50:54,440
technology advances, the new
podcaster is going to think that

908
00:50:54,520 --> 00:50:58,640
of course video, it's the only
choice I've got to do it.

909
00:50:58,840 --> 00:51:02,760
I see all these big stars with
the beautiful chairs and the

910
00:51:02,760 --> 00:51:06,840
boom mics and the lighting and
everything, and that's going to

911
00:51:06,840 --> 00:51:11,120
be their point of reference.
And that's not good.

912
00:51:11,120 --> 00:51:15,400
I mean, both of my biggest,
well, three of my biggest

913
00:51:15,400 --> 00:51:19,520
mentors will stand on that hill
and die on that hill.

914
00:51:19,520 --> 00:51:24,600
That audio is first.
You don't have to do video.

915
00:51:25,040 --> 00:51:27,400
A couple of them have reached
the six figures.

916
00:51:27,400 --> 00:51:31,760
One has reached 7 figures by
doing audio first.

917
00:51:32,240 --> 00:51:37,040
So just keep that in mind.
And let me clarify or get some

918
00:51:37,040 --> 00:51:40,160
clarification, Dr., When you
talk about 6 figure, 7 figure,

919
00:51:40,320 --> 00:51:43,960
that's because they built a
business around the podcast not

920
00:51:43,960 --> 00:51:47,280
directly related to the podcast.
Correct.

921
00:51:47,320 --> 00:51:52,080
They have a branded podcast,
they have a business.

922
00:51:52,320 --> 00:51:56,320
They sell their products on
their podcast.

923
00:51:56,640 --> 00:52:00,160
They sell.
They get speaking gigs because

924
00:52:00,160 --> 00:52:02,280
of their business, because of
their podcasts.

925
00:52:02,560 --> 00:52:06,720
So all of these different
monetization avenues are all

926
00:52:06,720 --> 00:52:10,040
because of their Audio First
podcast.

927
00:52:10,440 --> 00:52:11,520
Yep.
Thank you, Doctor.

928
00:52:11,520 --> 00:52:13,080
Thank you for that
clarification.

929
00:52:13,080 --> 00:52:16,080
Appreciate it.
And BC, did you want to chime

930
00:52:16,080 --> 00:52:19,920
in?
Yeah, echoing both Dr. and Sid,

931
00:52:19,920 --> 00:52:23,120
Yeah, if you're a brand new
podcaster, do not be stupid like

932
00:52:23,120 --> 00:52:24,800
me and start out with video
podcasting.

933
00:52:24,800 --> 00:52:26,440
I've got a broadcasting
background that's a bit

934
00:52:26,440 --> 00:52:28,760
different.
But when you look at kind of

935
00:52:28,760 --> 00:52:31,080
like what Dr. was saying, when
you're looking at the stars who

936
00:52:31,080 --> 00:52:35,280
have their podcast, like don't
set Impulsive or Joe Rogan as

937
00:52:35,280 --> 00:52:37,160
your standard.
First of all, if you look at Joe

938
00:52:37,160 --> 00:52:39,920
Rogan for like 2 seconds, you
know he's not producing any of

939
00:52:39,920 --> 00:52:42,280
that himself.
That's his studio doing all that

940
00:52:42,280 --> 00:52:44,880
work.
He's not touching that original

941
00:52:44,880 --> 00:52:47,720
4 hour long recording session
and reducing it to three hours.

942
00:52:47,720 --> 00:52:50,800
That's not have been all.
So you got to remember audio or

943
00:52:50,800 --> 00:52:53,200
video, there's always a
three-part process, I believe

944
00:52:53,560 --> 00:52:55,480
pre production, production, post
production.

945
00:52:55,760 --> 00:52:59,160
So you've got to consider what
your means are, what you got

946
00:52:59,160 --> 00:53:03,560
time for and likely if you're
starting out and you're not, you

947
00:53:03,560 --> 00:53:07,240
know, investing in a producer or
even a studio space for you to

948
00:53:07,240 --> 00:53:10,440
rent hourly, it means you're
handling that on your own.

949
00:53:10,720 --> 00:53:15,080
So again, to DRS point, you
know, consider what you've got

950
00:53:15,080 --> 00:53:18,280
available.
Take your own set a small set a

951
00:53:18,280 --> 00:53:21,320
smart pace and a frequency too.
Don't start off with like a

952
00:53:21,320 --> 00:53:23,000
weekly show.
If you can't do it, start

953
00:53:23,000 --> 00:53:25,200
monthly and then build from
there.

954
00:53:26,360 --> 00:53:29,520
Thank you BC good advice.
Appreciate that one.

955
00:53:30,000 --> 00:53:32,400
And since we have two minutes,
just want to make sure.

956
00:53:32,400 --> 00:53:34,920
Did anybody else want to chime
in?

957
00:53:35,520 --> 00:53:40,280
Leading back to what I said when
I began my answer seeking A

958
00:53:40,280 --> 00:53:42,720
clarification about YouTube, I
think that's actually more

959
00:53:42,720 --> 00:53:44,680
important than anything and
probably something we can

960
00:53:44,680 --> 00:53:47,840
abstract in podcasting as
nothing is as simple as the

961
00:53:47,840 --> 00:53:49,720
technology or platform that we
do.

962
00:53:49,720 --> 00:53:57,120
It's more about the questions of
intention and our goals because

963
00:53:57,120 --> 00:54:01,000
this is floated around YouTube
being necessary, video being

964
00:54:01,000 --> 00:54:04,240
necessary, the technology being
necessary, whether it's a

965
00:54:04,240 --> 00:54:07,040
business, whether it's personal,
whether you're beginning,

966
00:54:07,040 --> 00:54:08,920
whether you're just starting to
grow up.

967
00:54:09,200 --> 00:54:13,040
There are so many questions that
are folded into YouTube being

968
00:54:13,040 --> 00:54:15,880
part of the question.
But if instead it was clarified

969
00:54:15,880 --> 00:54:19,520
a little bit further backwards,
it might have been a simpler

970
00:54:19,520 --> 00:54:22,120
true or false than the 25
minutes we managed to squeeze

971
00:54:22,120 --> 00:54:24,920
out of that one thing.
And Mark, we may have to do a

972
00:54:24,920 --> 00:54:27,080
Part 2 for the rest of the ones
that you had lined up.

973
00:54:27,560 --> 00:54:31,600
But I just want to say that
before you get to do I need to

974
00:54:31,600 --> 00:54:34,920
be on YouTube when you're
starting out, if you can ask

975
00:54:34,920 --> 00:54:39,280
what Ralph mentioned, who is my
audience going to be and who is

976
00:54:39,280 --> 00:54:41,080
it for?
And then you're building the

977
00:54:41,080 --> 00:54:45,600
content that they need.
Ask is it going to work well on

978
00:54:45,600 --> 00:54:47,800
video?
What's the Imaginarium

979
00:54:47,800 --> 00:54:49,880
experience for the audio
listener?

980
00:54:50,320 --> 00:54:53,960
What are my goals as a business?
All of these are completely

981
00:54:53,960 --> 00:54:57,600
separate to the technology, to
the money you might spend, the

982
00:54:57,600 --> 00:55:00,480
platforms you pick, the host you
distribute by.

983
00:55:01,000 --> 00:55:05,120
All of these main questions
about intentions and goals for

984
00:55:05,120 --> 00:55:07,560
yourself are probably the best
place to start.

985
00:55:08,040 --> 00:55:09,560
But the industry isn't built
that way.

986
00:55:09,960 --> 00:55:14,400
It's not built for us to start
by asking ourselves what we want

987
00:55:14,400 --> 00:55:18,400
to do with the podcast.
It's built where we first say, I

988
00:55:18,400 --> 00:55:21,360
want to start a podcast, what's
the best microphone for me?

989
00:55:21,960 --> 00:55:24,760
And maybe that's the big thing
that we should take away from

990
00:55:25,080 --> 00:55:26,760
this episode, at least to my
mind.

991
00:55:26,800 --> 00:55:29,440
But I don't want to speak for
all of these fabulous

992
00:55:29,440 --> 00:55:32,360
professionals on stage at the
moment that have clearly

993
00:55:32,360 --> 00:55:36,840
demonstrated that the scope of
podcasting is so large and when

994
00:55:36,840 --> 00:55:41,840
you have expertise that it
distributes so widely and yet

995
00:55:41,840 --> 00:55:45,600
you can be successful in every
instance, It's very hard to boil

996
00:55:45,600 --> 00:55:49,240
it down to a single answer to a
question, which is always our

997
00:55:49,240 --> 00:55:51,680
frustration Mark, isn't it?
With these episodes, there's

998
00:55:51,680 --> 00:55:53,880
always so many opinions and
they're also valuable.

999
00:55:54,640 --> 00:55:58,440
But at the end of it, I think at
the core, the new podcasts are

1000
00:55:58,440 --> 00:56:00,080
coming in.
If you can think about

1001
00:56:00,080 --> 00:56:03,840
intentions and goals before you
think about tech, then you're

1002
00:56:03,840 --> 00:56:05,320
probably starting on the right
foot.

1003
00:56:06,280 --> 00:56:09,600
Thank you, Matt, you did a great
job wrapping us up this morning.

1004
00:56:09,600 --> 00:56:12,720
I was going to wrap us up, but I
feel like you did, you did it

1005
00:56:12,720 --> 00:56:15,360
just fine without me.
So we'll leave it right there

1006
00:56:15,360 --> 00:56:19,160
and remind everybody that
tomorrow, 7:00 AM Eastern, live

1007
00:56:19,160 --> 00:56:23,560
on Clubhouse, Facebook chatter,
all the platforms, we're back

1008
00:56:23,560 --> 00:56:26,320
and we're covering the
podcasting news and headlines

1009
00:56:26,320 --> 00:56:29,760
around the world and commenting
and sharing our more thoughts

1010
00:56:29,760 --> 00:56:33,560
and opinions on those topics.
So please come join us then and

1011
00:56:33,560 --> 00:56:37,840
remember Thursday we're
evaluating another indie podcast

1012
00:56:38,160 --> 00:56:42,280
and Friday we're wrapping up
2025 with the podcasting morning

1013
00:56:42,280 --> 00:56:45,240
chat, and we'll be back again in
2026.

1014
00:56:45,240 --> 00:56:49,680
So until tomorrow, make it a
great day everybody take care.