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Jan. 6, 2026

429. What Nobody Tells You Before You Start a Podcast

429. What Nobody Tells You Before You Start a Podcast
429. What Nobody Tells You Before You Start a Podcast
The Podcasting Morning Show
429. What Nobody Tells You Before You Start a Podcast

As podcasters, we often don’t realize what we don’t know until we’ve already learned it the hard way. The mistakes. The face-palm moments. The times when nothing feels quite right yet. Today, we’re sharing real stories from our adventures in podcasting. We discuss what we've learned only after hitting record, why confusion and pivots are part of the process, and how clarity tends to emerge after you begin, not before. We also reflect on what attracted us to podcasting, and what keeps us coming back. You’re not behind, you’re not failing, and you’re not doing it wrong. If you’re just starting, picking things back up, or quietly wondering if you’re cut out for this, your story is worth telling, and you belong here. Podcasting is an art form that doesn’t require perfection. However, it does require honesty, patience, and time.

Episode Highlights:

[01:54] True Stories Tuesday

[03:18] Naming your podcast: tips and common pitfalls

[11:38] Strategy and planning

[19:57] The Wheel of Jargon

[21:56] What does evergreen content mean in podcasting

[27:16] Defining podcast hosting

[29:14] Why we started podcasting

[39:20] Early mistakes in podcasting

[43:04] Upcoming podcast evaluations

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Our upcoming podcast evaluation:

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0:04 Good morning, podcasting, morning Chat. Today is Tuesday, January 6th, 2020 Sixth, and today it's True Stories. Tuesday, we're sharing real lessons learned the hard way, decoding confusing jargon and resetting expectations to help you start this year stronger and saner. So if you're listening live on Clubhouse at the share button, bottom left hand side of the screen and share it. However, Clubhouse lets you. And if you're catching us via podcast, chatter, YouTube, please share this episode with a fellow podcaster. And now give me about 30 seconds. We'll get things rolling. Thanks for being here.

1:20 Good morning again, podcasting, Morning Chat. Thanks so much for being here. I am your host, Mark Ronick and on stage. We have a full house here this morning, which I'm really excited about, especially because today's kind of a newer themed thing that we're doing this year in 2026. So let me introduce them. We have BC Babbles, Ralph Estep, Jonathan Howard, Feel better, Dr. Fey, Ashley Feller, Sid Meadows, Nick Naulback and Alex Baelish. So yeah, today, true stories. Tuesday we talked as a team as the holiday break was winding down and this was one of the the suggestions from the team that everybody seemed to agree. We want to really start sharing a little bit, not just more about us, but more about our experiences in podcasting because we believe that you can learn a lot from these experiences.

2:18 So this is timely because this is the new year and people often want to start a podcast or maybe they are even thinking about rebooting, revamping their current podcast. It's their goal for the year. So I think this is timely in the sense that we will share some of our experiences, the things maybe that not just the good ones, right? Sometimes I think we can learn a lot more from those experiences that maybe didn't go so well. So that's what we'll do today. And I'm going to throw out this first question and and I want to encourage those of you who are in the audience and I see more people are starting to join us now. Play along. You can first and foremost come up here on stage and join us. Secondly, you can always put it in the chat. And if you're look listening via podcast, do this over on Spotify.

3:07 You can leave comments over on this episode on Spotify. Let's hear some of your answers as well. So here's what I want to do. Let's just start with the question. What's one thing you wish you knew before you hit record the first time? Just to give you a little more context, this is anything that maybe you learned the hard way that if somebody had just told you, you would have probably avoided that big disaster. And I'm exaggerating. So who would like to go first on stage? All right, we're going to check in with Ralph. Ralph, good morning to you. What's one thing that you wish you knew before you hit record for the first time? Good morning, Mark.

3:53 I wish I had known the importance of the name of your show. So when I originally launched my show, I called it Ask Ralph. It was a business show. And about six months into it, finally somebody was kind enough to say to me, Ralph, who is Ralph? Why do I want to ask Ralph? I wish I had thought about that before I launched a thing because I spent so much time, effort, advertising dollars on Ask Ralph and it didn't address what the show was about. Now, I added a tagline back then, but it took me almost 18 months to totally change the name to something different. It's now called Financially Confident Christian because that's what I wanted people to take away from the show. But I wish I had known that at the front end I would have changed the whole direction of my launch point. Interesting.

4:41 And a great place to start, right, is because I think a lot of new podcasters, one of the first things they gravitate to is what am I going to name this show? I think that we often see, we've seen it sometimes maybe from some of the evaluations we've done, we've talked about it over the years that that's your people sometimes pick something that just feels good to them and sometimes I'm OK with that. But ultimately, if you're out there for discoverability, you want people to find your show, sometimes naming it something a little more literal, similarly to what Ralph shared, is the best way to go. I've been in that camp. I might. One of my most popular shows, and I'll explain in a second why it was popular anyway, was called the Mark and Lowell Show. And I assure you nobody was searching for that because at least nobody that knew us was searching for that. It said.

5:30 I think that ended up hurting us. But the reason why the show was as popular as it was was because it was more or less like a spinoff of a very popular show that I had been producing. So we had some of that audience come over to us. So we had a little bit of an advantage, more so than how a lot of people start up. My motto that I keep driving into my clients is be strategic with the name of your podcast and be creative with the content. People put things into Google when they want to search something out specifically. That's kind of where your head has to be, and it's going to wind up being the most boring, unimaginative, uncreative name that there is. But this is how they find you.

6:17 And also keep in mind that there is a title extension that you can play around with. So yeah. Meaning like a subtitle. Yeah, with a subtitle. And so be strategic with the name, be creative with the content. I like that. I like that phrase a lot. Thank you, Dr. I think Alex wanted to chime in. Alex, did you want to add a story or did you want to add on to what we're talking about? First off, hi everybody. My piece of advice is I like to say where you start is that where you end your first couple of podcasts are not going to be what in some cases the way the podcast is going to be and that's OK. When I first started my Co host open the show and it just didn't work that way. It wasn't cohesive.

7:04 So we ended up switching it and that was the way we ended up doing it for the couple years that we did it. And you know, so don't be hard on yourself when you're first starting because you're going to make mistakes. I think that's great advice. I think perfectionism gets in the way even for some people who aren't perfectionists, but they get into podcasting and there's this pressure. Well, it takes time. It takes time to get your groove. Absolutely. I guess some people could try to approach podcasting a little differently, right? Like in in other words, a lot of us just start right. We don't have the experience, we don't have the chops if you will. But I guess one way you could do it is really just do a lot of practicing before you ever get started.

7:46 But I think that, you know, this is kind of similar to that whole 1010 thousand hours theory, right? So I don't want you practicing for 10,000 hours. I I don't mind if you practice a bit, but then I think the best practice is just doing the real thing. Ashley coming to you, Good morning. And did you want to share something that you wish you knew before you got started? Like Ralph, I also did not choose an efficient or effective name for my podcast. I started with the Saint Andrews Jezebel podcast, which is a mouthful all of itself, and I didn't think about geographic placement. There's a lot more well known Saint Andrews in the world besides here in Florida and this is even a little embarrassing to admit because now I would not advise about this. Is having the word podcast in the title. I wish someone had told me.

8:41 You really don't need that back then. I did it because I also have a song by the same title and I was trying to differentiate, but going back I would have left it out entirely. Maybe there's no need to differentiate in the 1st place. Maybe if that song has any traction or does get some traction at some point, then people are going to search for that title and then they might stumble on your podcast as well. But it's just funny because I don't care if people use podcast in their titles. There's even movies that are called Title the movie, right? So it's like, why do we feel that as a podcast, we can't use that word? We can't say podcast in our titles. I don't know.

9:26 It doesn't bother me at all as long as the meat of the title is first and podcast is last. When people are scrolling to find a podcast to listen to, this tiny little square that your podcast art is, the real estate is really precious and real estate that the word podcast takes up can be used for such better things. I think putting the word podcast is redundant. So I'm for utilizing the real estate better. ADR Do you think the Joe Rogan experience using the word experience is better or worse?

10:07 Or what I mean by that is, regardless of how big he is, the fact that he calls it an experience. Is that another word for podcast? I think the word experience is fine in his case. I see in the chat that Tide says it's just kind of funny to me. Like, imagine Titanic being called Titanic the movie. Yeah, I hear you on that. And the original Superman movie with Christopher Reeve, It's called Superman the Movie. Now, granted that was a few decades ago. I'd be curious to see if we could find any movies that actually still say the. But also keep in mind the marketing. They have enough bucks behind them to market that for days. Our show is mainly for the independent people who are bootstrapping it and who need all the help they can get when it comes to discovery.

11:05 So I don't think the word podcast helps in that whole discovery process. I agree with you. I don't think it helps with the discovery process. OK, well, thank you all. I appreciate this part of the conversation. And let's hear some other stories. I think of the order I'll go in next is Sid and then we'll hear from BC. So good morning, Sid. And yeah, like Alex said, happy Clubhouse anniversary to you. Thank you. So good morning, everybody. Great to be here with you. I think back on my journey because we're starting season 7. I recorded the first episode yesterday, and the thing that I wish that I had was a strategy and a plan. Like I wish I knew the impact that podcasting could have.

11:46 I wish I knew the revenue that podcasting could bring. I wish I knew how it could be in a component of my business. I didn't know all that. I just knew that there's this thing called a podcast that I really enjoyed listening to that one day I said, I want to do it. And so I just did. And I wish I'd had a strategy going into it that would have let it help it be more successful faster and help me have more impact sooner. Looking back at it, granted I I recognize it was probably a little while ago, but what specifically would you have done? Maybe one thing that you would have done differently as far as fixing that approach. Back then, I didn't know that podcast coaches existed. I didn't know that podcast editors existed. I didn't know any of that.

12:33 I wasn't named environment to be to experience any of that. I just was a listener, right? And so I just knew one day that like, I'd really like to do this, this would be fun. And so I, you know, my journal, I wrote it down every day and it was in the category of something you'll do one day kind of thing, right? And so it's the fact that I didn't know that there was help available to me. I would have, had I known that there was help available, I would have sought it out, right? I would have gone and looked and tried to talk to somebody that had been done, been there before me, had done it before me, right? Whether it was just for a mentor or something to that effect. So there's, you know, I was just literally like all alone with it, just like I went to YouTube and typed in how do you start a podcast? That was my resource, right?

13:20 So had I known other resources were available, I would have had a better strategy. I would have had a better plan. It would have come out of the gate with more impact. The guy that I interviewed yesterday was originally on my show on episode number 7 and the show is so different. Today at episode 170 is what he'll be versus when I interviewed him at episode #7. Oh, I'm sure. I'm sure that goes back to what we were talking about earlier. And I'm thinking about your answer, Sid and I appreciate it. I'm thinking how these days in comparison to say five years ago, I think maybe maybe I'm, I don't know, maybe this is true, but I feel like more people who are listeners probably have a better idea than you may have at that time, right?

14:11 Because at that time podcasting, yeah, it was popular, but I don't think a lot, it wasn't as popular to start a podcast as it is today or as it was post COVID. I do think that there are people out there, a lot of people out there that think to themselves, I have to do it by myself because I can't afford to or I don't want to spend money on this yet because I don't know if it's going to have any legs. And that's where I think a lot of people still don't realize how many communities there are like ours that can support a new podcaster. That doesn't cost you money. It doesn't cost you money to join us here.

14:52 It costs you maybe a little bit of your sleeping time, right? Come in if you want to join us live at 7:00 AM, but it doesn't cost you money. And look at all the resources you're getting right here. What I would encourage somebody is somebody who's saying I got to do it all alone, there's your mistake. And start looking for community. And if we don't jive with you, that's OK. We're not going to jive with everyone, nor is any other community out there. But there are plenty out there that I think you can really learn a lot from and not feel so lonely. OK, I wanted to read Soda's response and I'll I'll call you Holly because she's changed it from soda than her nickname to Holly here on Clubhouse.

15:39 She says I never listened to podcasts before I started mine and wish I listened to more to understand how to keep people listening. These days, that's how I approach social media. As far as my own content, yes, sometimes I do scroll, but a lot of times when I'm scrolling, I'm making all sorts of mental notes or sometimes actual physical notes, seeing what people are doing, that I like things that had caught my attention. And then I see if I can replicate that with my own content. And I think that applies here to what Holly is saying with podcasting. Yeah, if if you're feeling unsure but you're feeling pulled to do a podcast, go listen to a bunch of podcasts, hear what they're doing and more importantly, hear what you like that they're doing and that and what you don't like and adopt what you want and what you don't. OK, BC we're coming to you with your story. What's that thing that you wish you knew before you hit record? I wish I knew a couple of things. Firstly, that podcasting done wrong can get you fired. Secondly, that podcast distribution is more complex than we realize.

16:53 So quick story, couple years ago, my first in city job, very excited, but I got a little caught up in the kind of toxic underbelly the the environment had at my new job and I let that kind of run a little too far on one of my episodes. Got in trouble and myself and two colleagues were all fired essentially. So be careful when you're commenting on things. Usually I'm very good at steering conversations and making sure that they're productive, but I had two people on the show that were unusually seat in that underbelly and I did not pivot properly. We got in trouble, I learned. But the big thing here that I think is really important for all podcasters, new and old to be aware of is when it comes to distribution.

17:45 So we all know for those of us who have who have shows, yeah, we look for a host. The host houses the show and distributes the show to the major platforms. However, there are also a bunch of secondary platforms that don't get the RSS feed from your host. They get it from the main platforms. And because of that, they don't update properly. So say you've got content out there you want to bring down, your host will update the main streaming platforms properly. Spotify, Apple Podcast, Pocket Casts, like those. They will update properly and they will bring the content down. Those secondary ones don't do that. They're often set up in a way where they will only update their feed to add content.

18:28 So if you're in my position and you are naughty and you released a bad bit of content, you may have to actually seek out every secondary platform, reach out to them individually and request they bring it down. Otherwise it just lives out there and you may not know that. Great piece of advice BC and sorry to hear you got fired man. And I'm realizing Ralph and Ashley mentioning hosted RSS feed in the comments for jargon, yeah. So, well, wait, I'll hold that because we're going to do a little segment on that in a second. But yeah, thank you, BC appreciate that. Dr. Did you want to comment? A lot of people well mainly Apple people, sorry, they can't even conceive that there's another app player other than Apple. But if you think about all the Android people, hello, every time you get an Android phone, they seem to have their own app for playing podcasts like a Samsung might have an app specifically for Samsung phones, the Motorola, things like that. So those are the tiny little app players that BC might be talking about, and there's tons of others that exist that are tiny little things.

19:47 But if you put all those tiny things together, it's kind of a sizable audience. Thank you, Dr. Good point. Absolutely. Let's do this. We've got a brand new segment that we're going to do on Tuesdays or whenever we feel like it, but I think it's somewhat dedicated to Tuesdays. It's called the wheel of jargon. We realize that we often. Throw around terms and make a lot of assumptions that everybody knows what the terms are. And we also realize that we have a lot of new podcasters or aspiring podcasters that listen to this show. It's our responsibility to make sure that you are in the know, that you understand what the heck we're talking about. So let's introduce our new segment, the Wheel of Jargon Wheel.

20:33 Of jargon. There it is. And now what we'll do is spin this wheel. It's got about 25 different common terms that a podcaster will probably come across at some point or another. A lot of podcast specific terms, but some that maybe spill outside of that a little bit, maybe some common marketing terms, some common social media terms, the things that we interact with a lot as podcasters. So let's spin that wheel, see what it lands on, and we'll do a bonus round because if it doesn't land on a specific word, there was one that was shared that we got to get into.

21:18 Evergreen is what it landed on. Would anyone like to share? Does anyone have an idea really? What does Evergreen mean when we say that? No one. OK, let's go to. I know the answer but I'm trying to get other people involved here. Let's go to BCBC. What does Evergreen mean? Evergreen means there's really no time stamp on it whenever you post it, there's really no expiration date. You can find that whatever content is Evergreen is kind of always useful. There's no, like I said, it doesn't expire, It's always good. It's there to provide just constant quality whenever you need that bit of information. Perfect. Nailed it. Love it. Ralph thought it was his Christmas tree.

21:59 Yeah, it could be that too, Ralph. But his first podcasting goes not the right one. So give us a for instance, mark on whatever green would be. I'll give first an example of what it wouldn't be. Let's say we talk about him every once in a while. Steve Burns, the original Blue's Clues host who's now got a very popular podcast called Alive. Let's say he announced today the podcast is over and we sit and spend a whole episode talking about the podcast is over. His podcast that lives on, right? So in three years from now, if somebody's going through our catalog and hears that, that might be an episode now that they are no longer interested in, they heard this years ago, why do they want to listen now?

22:46 I'll say if we're having an episode on things like today, things that we wish we knew, that can live on pretty much forever until the technology really changes, these stories are our stories. They're relevant and they're helpful to our audience, in my opinion. So that makes it Evergreen. Is that fair, Dr. You can tell me if you think I no. I think that's fair, but James has just joined us and he might have something to add. Yeah. I saw that. James, welcome back to the stage. Loving that you've been joining us this week. What did you want to add to all this? Happy New Year. Happy new year, I hate to be back. And by the way, it's like -4.

23:30 And thanks for people who don't know you. Where are you calling in from? I'm in Edinburgh, Scotland. We've got some gnarly snowstorms coming. But I did want to add on to this because I obviously did a lot of sports shows and one thing that I just to the Evergreen part, obviously sports shows are based upon what's happening at that time. So it's always important for me or I felt it was important for me to get shows out quickly. So quick to edit, turn around, get onto the platform and off you go. But actually what's quite amazing is like the WNBA show I had, for example, that one was still picking up listeners when I sold Across the Pond, like even like the early episodes. And that kind of struck me because then I started looking at the other podcasts and they were kind of the same, like you'd still get 20-30 lessons a week from older podcast episodes.

24:30 So I think the Evergreen part was something to go back to the like the start of this show. Like that was something I didn't kind of take into account or realize that like, the content is going to be Evergreen and it's going to be out there forever. Interesting. So you're saying even though you were covering sports content, you still feel like it's not outdated, that your audience is getting stuff out of it? Is that fair to say? Yeah, I'd say that's fair to say because I think, you know, some of my content was interviews. So like those episodes especially do quite well because of name recognition, like Keirth Burke, for example. Like that was quite a big, big episode for us back on the original podcast five years ago.

25:17 We're still getting lessons just because of that name recognition alone. But even like some of the episodes around it, even though you're talking about the NFL Week 2 in 2022, like even now and again. So I think when you have all this content and people less, or maybe listening to the new content that's coming out, and especially when it's sports or news, that's kind of of the day. I thought, genuinely, I thought once the episode was done and someone's listened to that and it's begged for a week, it's going to be dead. So I need another one and another one and another one. And it took me a while to realize that I actually didn't need to just keep producing content just to keep relevant. Actually all my previous episodes were relevant as well. Thank you, James.

26:04 It's funny because I would have said if somebody said I do a sports podcast and I talk about the games that are being played in the different sports, I would say that's probably not Evergreen. And I think maybe for many people, many podcasts, it isn't. But it sounds like maybe James was providing content that was able to go further than just talking about the games. And people were actually probably, I know for a fact people were entertained by the hosts and the hosts were clearly sharing more than just recapping a game. Sid, I saw you had your hand up a moment ago. Did you want to add to this? My addition to this would be, and hey, James, it's great to see you buddy. I was just talking about a minute ago, my guest that I recorded with this week yesterday was from episode 7 and that's still available for you to go listen to you five years later.

26:58 So that's a great definition of Evergreen. It's still there. You can go listen to it. You can and then go listen to the new one when it comes out. So basically lives forever. I think we have given a fine definition of Evergreen and through the bonus around here of the the wheel of jargon wheel of jargon. We won't spin it, but I will say since the term hosting was coming up, this is actually one of the first examples shared when we as a group talked about adding this wheel of jargon. This was a term that came up as an example that really needs definition because it gets thrown around a lot, the word hosting or host. And I think as podcasters, you may think that our mind will gravitate right to hosting a podcast or we are the host of our podcasts.

27:55 But there's more to it based on what BC was sharing earlier. And again, this obviously this is for our newer podcasters out there, hosting is referring to a hosting platform. These are platforms like Buzz, Sprout, Libsyn, Megaphone, etcetera. These are places that the way I often describe it to my clients, it's like a distribution center and you add to the distribution center your episodes one at a time and those episodes when they are fully green lit, they are ready to go. You have uploaded them, you're scheduling them or publishing them for immediate release.

28:37 It distributes it to all the different platforms that you connect to it. Some platforms, some hosting platforms will do a lot of that for you. Some of them you have to do a lot of it manually, but ultimately, most people, this is the way that we get our podcasts out there. There are some people that host their own podcast distribution through their own websites. That can take up a lot of storage pretty quickly. That's what a hosting platform is. I don't know if anybody else, if you feel like I botched it or you want to add something to it, now's your chance. Otherwise, we can move on to the next question. Why did you start a podcast? What was it that drew you?

29:19 To podcasting because it's cool. For me, it was being a long time listener of this one podcast and then having the ability to be part of the conversation. I just thought was amazing. And that was it. It was more of a holy cow. They read my feedback on the air and then I became part of the Patreon group. And then you're like, hey, do you want to guest? And the rest is history. Thank you, Alex, I think a lot of us get into podcasting because we just get that bug after hearing other podcasts, maybe appearing as a guest on another podcast. That's a common way to get hooked on podcasting BC What got you into podcasting? So I come from a radio background and I always kind of joke and say radio had no interest in me. I was with a pretty big company for a few years and I was even willing to try to relocate to Anchorage, AK to get some kind of radio spot for the first time. Kept getting ghosted and I felt like there was still a conversation I wanted to have and facilitate that I didn't hear anywhere else.

30:26 So I finally 2019 looked into podcasting, hit the mic with my own idea and concept for the first time and I was like Yep, this is this is it for me, this works. Thank you BC Ashley, what got you into podcasting? I got into podcasting because in a past life, I used to drive about 10 to 15 hours a day, and I listened to podcasts while I was driving and I fell in love with them. And during COVID, I was forced to come home. I was touring around Florida. I figured this is the best time to finally do this, to make a show that celebrates the creative spirit of Florida and also documents the progress we have. We were all recovering from the devastation of Hurricane Michael.

31:14 And also I was working on a radio show with the guy that produced my record at the time, and we showcased original music from the county that we live in. And when COVID happened, that got shut down. And because of copyright reasons, I wasn't able to continue that show in the way that we had originally intended. But I figured I could start a podcast and have conversations with the songwriters. Yep, I remember Ashley and yeah, so cool the way that you started, meaning just so cool that you wanted to do something to help the community, to feel connected to the community and you built it around that. I think that's just a really cool way and also somewhat common way that people get started. Sometimes tragedy and I'll just say negative experiences. The catalyst to starting a podcast because we've been through something and we've come out on the other side and now we want to share.

32:15 We want to help others who might be going through it. Thank you. Ashley James, please tell us what got you into podcasting. I'd listened to the podcasts for quite a few years and then I never really thought about start one. Not at all. I thought it was for famous people. And then a couple of my buddies set up a podcast and as they set it up, they did a sports podcast, obviously, and they did British sports mostly. And then they would do this like American segment and they would botch it every week. So I kept offering to like, hey, why don't you let me do your 10 minute American segment? At least I know what I'm talking about. But they kept rejecting me.

32:59 And that was kind of hard taking that rejection. So one day I just googled because I was really annoyed. I was like, one day I just googled, how do you set up a podcast? And I think within about an hour, I had a really crappy logo, I had an RSS feed, I had a hosting platform, and I was good to go and I recorded my first episode the next night. I'd lead all. I had this plan. I was going to have to monologue because I was doing it myself. And I just kind of got hooked after my SO4 because I did my first interview and I was like, this is what I want to do. Thank you, James.

33:40 I appreciate that. All right. And I'm going to keep things going. Let me check in with Ralph. Ralph, tell us what got you started. So I'm going to pivot and I hope it's OK. Mark, the reason that we're asking this question, why, I think that's important to get into as well. Yeah, go for it. And that is the why is so critically important because if you don't know your why and you don't understand the deepness of your why at the front end, you're going to do 7 episodes and you're going to stop. And that's the thing that I see so many people get into pod fade again, a jargon turn. But when they stop podcasting because they haven't really settled on the why. And I am just one of those people that believes you've got to really get your why nailed down because it drives so much of what you're doing.

34:26 And it was such an obstacle for me because when I first started, I was not real clear on my why. And because I wasn't real clear on my why, I didn't really understand who I was talking to. And that why is so very mission critical to understand the rest of what you're going to unwind as you enter into this podcasting journey. So if you're new to this, if you're listening to this right now, you're thinking I really have a passion for this, dig into that why and really uncover what that looks like for you because that is going to be your sense of strength as you do get on this journey. Yeah. Thank you, Ralph. So then let me ask you, what was your why? When I first started my why, my why was that I saw so many people who live in financial shame.

35:09 They've made bad decisions. And I was like, you know what? I'm an accountant. I got 30 years of experience doing this. I've got a degree, a master's degree in business, and I make those same mistakes. So I thought to myself, you know, I can help that person that's out there struggling. The person's out there and says, oh, I'm bad with money. I can never get this right. So my why was to connect with that one person who I can help them out with just one tip for today to make their life a little easier. I love that. Thank you, Ralph and I will go and check in with Jonathan. Jonathan, did you want to share what got you into podcasting? Your why? I will start with kind of my why with my story Lab podcast, which, you know, is tied to why I do what I do in my business, which is helping people, you know, show up on social media, share their story because stories are powerful and they can change the world.

36:01 And that's, you know, my story ties back into me getting attacked in, you know, a pretty violent crime in Boston. But me being able to change the direction of where things went after that is what's really, what really drives me every day to help share people's stories. So my podcast Story Lab is about letting people see that their story matters and that they can share it and make a difference in the world. So that's what what I what I'd love to do is just help people show up and make that difference they want to make. Thank you Jonathan, is there anybody else that wants to add on, share a little bit about your back story with podcasting?

36:44 And I've shared mine so many times. I will make mine so brief. But my story is, is that I was passionate and still am fantasy football player. James knows that I love fantasy football, love, love it every year, look forward to it every year. And most of the most Sundays you will find me at home on my couch, much to my wife's dismay at the time. This, remember this is like over 20 years ago. There were very few podcasts out there, but I did find a couple that were doing it, doing the fantasy football advice thing. And I felt like it was basically 2 worlds colliding my love and passion for talk radio and fantasy football and that was it. Once I saw that people were doing it, I had to do it too because I always wanted to be on the air. I always wanted to have my own show and I loved football, so why not?

37:41 And I grabbed somebody that was a part of a community that I was a part of and we were on our way. And you know, then now here I am. I'm not talking fantasy anymore and I'm talking podcasting, another big passion of mine over the course of the past 20 plus years. Anyone want to share that's on stage? Anything going on in the chat? Because I know that earlier I saw Dave had shared when we were talking about Evergreen, Dave was sharing how a news podcast similarly to how I was thinking about sports. A news podcast would be another example of a non Evergreen podcast BC did you want to say something? I was just going to say one of the fun little bonuses of podcasting is that you don't have to follow every single FCC regulations so you can curse up a storm and not get in trouble.

38:26 Yeah, that is your freedom to do so. We've usually, sometimes we let some profanity squeeze by, but ultimately we usually bleep it out. And I just do that because it's not necessary for this kind of show. And I think about parents who might be driving and listening as they're thinking about starting or growing their podcast and they may have kids in the car. And this isn't the type of show that profanity really is that necessary for that I've. Been a good girl. You have. OK, that's I want it just I just. Want to? I'm usually the one that screws it up. Jonathan and Dr. both they freely use bad language, but not here on this show.

39:13 And yeah, sometimes Jonathan slips. She got her digging about Android, so she's happy. That's right. That's right, Alex. Yes. Lastly, what's a mistake you made early on that you'd save someone from if you could? I have two little ones. 1 is not realizing the importance of backups. I learned in school that if 3 backups aren't made then the recording doesn't exist and I didn't heed that advice and I lost some stuff. And the other one is I started with not the best microphone for podcasting. It wasn't a blue at Yeti but it was a condenser mic and you really need a cardioid dynamic mic if you're doing a solo podcast in a non studio environment. Ashley just gave me some new things to add to the wheel of jargon.

40:04 I was just going to say those are some pretty good jargon words. I will add it to the wheel. Right now I'm calling it condenser versus dynamic. We will get to that for sure. Might as well add like pickup patterns there too. Pickup patterns. Now that one doesn't come up in this room very often, but I will add it in there and I'm going to put in parentheses BC. So if it lands, we're going to go right to BC for that sounds. Good. OK, go for it, Sid. Is it OK if I of course BC brought up something and he put it in the chat too that I'm thinking about? It is, you know, with the advent of so much misinformation being spread in the world, do we feel like that there might be FCC regulations coming to podcasting anytime soon?

40:56 The FCC does television, radio and nothing. There's no guidelines for podcasting. You can do whatever you want to. You can say whatever you want to, but there is so much misinformation being shared in the world right now. Do we feel like there is ever opportunity that the FCC is going to start trying to regulate podcasting? I know this is a big topic, but when you think about all the misinformation being spread and things like Meta and other apps are doing to validate information and to Fact Check people, do we feel like that there might be FCC regulations come to podcasting? I have not heard anything specific on that. I think that that's always bounced around.

41:38 It's been for years, I think, but I, I don't think there are any plans that I've heard about. And I just was sitting here thinking, and would that really make a difference? Because like you just said, I agree with you. I think there's a lot of misinformation out there and some of that comes from mainstream media. And that's somebody that the FCC, the FCC is, is what, what, how do I want to put it? Paying paying close attention to and I don't see anything really changing in that regard. So I don't know. I don't know. A governing body for podcasting certainly scares me. I think that's part of its charm is that it really truly represents freedom of speech in my opinion.

42:21 BC if you have any thoughts feel free to chime in. And if not, if you want to answer the the last question of the day, go for it. I mean, I understand, Yeah, it'll probably happen. As long as it doesn't mess with my need to vent my spirit then I'm OK. But I was going to answer what was the question again. An early mistake or facepalm moment that you've made in your podcasting career? Don't necessarily kick off your podcasting experience doing a weekly show, especially if you convince yourself to kick off your experience as a video podcaster. That's a lot of work, especially if you don't have the budget for a producer or Riverside or whatever else to help you out. Take it slow, start monthly, build yourself into it. Thank you BC and because we are running short on time, I want to remind everybody first two things. One, tomorrow is news and comment. We are talking about all the headlines going around the world about in as far as podcasting is concerned. So anything that affects you as a podcaster, we're going to try to hit as many as we can and discuss those headlines. And then on Thursday, we are going to be doing another evaluation.

43:30 This is somebody who has been to the podcasting morning chat before. Not often, but I know she's been here once or twice. Her name is Renee Renee Friedman Watts, and her show that we're evaluating is called Better Call Daddy, and it's a podcast for people who love stories. Rena interviews a wide range of guests, from influential business leaders to unexpected and controversial voices, with Nothing Censored. And the little gimmick, for lack of a better word, and why it's called Better Call Daddy, is. After each interview, Rena's father chimes in with his own words of wisdom, adding another layer to the conversation and the episode we're specifically evaluating.

44:13 Tomorrow of Better Call Daddy is with her guest, the late Jerry Springer, and this was recorded a couple years ago, Clearly. And Rena previously worked on The Jerry Springer Show, which adds a unique context and history to the conversation. We'll break down the concept, the storytelling, the flow, and the overall impact and share live constructive feedback. We'll include links to Better Call Daddy and this episode in the show notes if you want to listen to the episode before we talk about it. And if not, don't worry about it. We play clips and we talk all about it to keep you in the loop and understanding what we're talking about. So all of that said, we are back tomorrow at 7:00 AM. Eastern doing the news and comment thing. So come join us live on Clubhouse. And if you can't, you can pick up the podcast just a couple hours later at Podcasting morning chat.com. So until tomorrow, make it a great day everybody take care.