480. Hard Lessons From Real Podcasting Mistakes

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Good morning podcasting morning
chat.

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Today is Tuesday, March 24,
2026, and today we're getting

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into mailbag with some great
questions.

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So if you're listening on
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Now give me about 30 seconds and
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Thanks for being here today.
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behind their content.

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Well good morning again,
podcasting morning chat.

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Thank you so much for being
here.

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I am your fillin host today,
Ralh Este junior filling in for

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Mark Ronick.
Mark had a busy day yesterday,

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drove 8 hours, just gotten there
and late in the evening had a

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ton of stuff to unpack,
including putting together his

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mobile studio and he just didn't
have it in him today.

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So he reached out to me and
said, hey Ralh, can you take

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over the hosting duties?
And I, I happily have layed no

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problem.
O Mark, I hope you get things

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set U and I hope you can join us
sometime this morning.

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But I just wanted to reach out
to everybody joining me on stage

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right now we have Dr. Faye, Sid
Meadows, Nick Naubach and Nikki

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AKA tie tutoring.
So thank you so much for being

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here, and I want to start with a
couple of housekeeping items.

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The first thing is we will be
returning to Obsession Worthy on

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Monday, March 30th.
Jonathan Howard will be breaking

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down an episode of the podcast
20,000 Hertz.

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That's Hertz and their Hamilton
episode.

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That's episode #36 we'll put a
link to that in the show notes.

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And you can also reach that by
going to our Obsession Worthy

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page.
That's at Podcasting Morning,

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chat.com/OWP.
I also want to remind everybody

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that evaluations are coming back
on April 2nd, 2026.

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So if you want to have your show
evaluated, you can go to

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podcastingmorningchat.com/eval
and listen.

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I'm going to spread this one a
little bit more too.

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And now get ready for this
Friday.

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This Friday, we're going to be
discussing how to find 5 words

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to describe your podcast.
I saw this as a question online

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and we want to talk about just 5
words because this way when you

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when you reach out to somebody,
you want to talk to them about

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what's going on with your show.
If you have 5 words, you can

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express to them what your show
is all about.

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South, be prepared.
Friday, we're going to talk

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about 5 words.
Well, let's get right to our

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mailbag today and we are going
to get to our first question.

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Let me open up the mailbag here.
And this is actually one when I

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was doing a little preparation
last night, I saw this from a

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guy named MO and this was on
Facebook.

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And I love this question.
I thought this is a great way to

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start our discussion today.
And his question is this, what's

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different about your podcast now
compared to three months ago?

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And I thought that was a really
great way to start the

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discussion today because I think
about my own journey, you know,

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what has happened over the past
three months.

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And I just want to open it up to
people to share their things.

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You know, what's one thing about
your podcast today that would

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have surprised you from three
months ago?

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But let's jump right into it.
DRI saw you went first and then

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I'm going to go to Sid.
So go ahead, Dr. Well, when I

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think about this show, you know,
we've changed quite a bit.

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We now have these segments.
We have the the obsession worthy

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podcasts we have, we have the
money, you know, money Mondays,

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right, Monday money.
We have a lot of different

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segments that we did not have
before.

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So yeah.
And we're, you know, we are not

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afraid to experiment.
I think experimentation is vital

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in in what we do in podcasting.
I think that's a very good

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point.
Now, Dr. I'm going to call you

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out a little bit.
The changes that are being made,

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or do you feel like they're all
for the positive?

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I think for the most part they
are.

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I can't think of one off the top
of my head that that has not

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worked out.
You know, sometimes we come up

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with so many ideas it's hard to
fit it in, know where it fits

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in.
But so far I think it's pretty

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positive.
I think it's just a another

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creative outlet.
I love being creative and having

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a place to put that creativity,
you know?

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I agree with you.
Let's go to Sid.

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Sid you wanted to make a
comment?

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Yeah, good morning everybody.
So I want to add on to what D

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what your follow up questions,
Dr. was first.

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So I think the important thing
is about the podcasting morning

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chat is that, you know,
experimentation is really good

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in the world of business.
A lot of people talk about

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always be testing.
And so I love that we're testing

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new ideas and testing new things
and some will work, some will

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not work and the community will
tell us, the listeners will tell

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us and Mark can make the
appropriate decisions to how to

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pivot.
So I think it's fun to be trying

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new things and testing.
And for me, I've done a lot of

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that, a whole lot of that.
Let's talk about that, Sid.

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So what what would you say has
your your three things that if

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you were really in the last
three months, what was really

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changed in your show?
Well, the first is the structure

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of the show has changed.
So I've changed like what the

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intro is and what the hook that
I that I do.

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And then you know what I when I
say my name and when I introduce

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the show.
And so the whole structure of

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the show has changed.
That's number one.

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The video format of the show has
changed that.

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Next Monday, the 30th will be
the first video that's got all

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the full graphics that we've
changed to using so that the

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experience for the 25 people
that watch on YouTube will be a

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lot better.
And hopefully we get more

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viewers over there.
We have sponsors in this season,

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so that's changed as well.
So now we have sponsor reach,

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shout outs and then sponsor ads.
Some of them post threats, some

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of them not.
So there's just a few of the

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things, but there's a lot about
my show that changed and I'm

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super happy with what we've
done, where it's headed.

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And, and I guess the last thing
I'll say is we changed our

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tagline and that was a big, that
was a big change for us.

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Now Sid, you mentioned you're
going on video.

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What did you decide to do as far
as your video production method?

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What are you going to be using?
So we've always been on video

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for like the last, I don't know,
five years of video.

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Just never really paid any
attention to it.

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So we just put it up.
We put the Zoom video up there,

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we put a cover image on it and
let it go.

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With this season, because our
sponsor ads are in the show, I

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felt like we needed to do a
little bit more.

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So we switched from recording on
Zoom to recording on Ecam.

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So we now have scenes and
backgrounds that look really

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good.
I can, you know, switch the

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scene and it just goes to just
the guest talking or I can go

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back to me and the guest
talking.

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So, you know, I've learned to
become a video producer, if you

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will.
And so that's really all we

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changed was the software that
we're using and then the

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background and stuff.
And then the ads for the we made

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little independent videos for
the sponsor ads to go in so that

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the graphics and the branding is
consistent with consistent with

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the rest of the show.
No, and I and I, I use Ecam when

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I was doing a live show.
I love the scenes and I have one

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of those stream decks.
It makes it super easy to go and

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bounce around.
So thank you, Sid.

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All right, let me get back to
the main question.

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We've got some more people that
have joined us now.

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And the question we're starting
off with what's different about

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your podcast now compared to
three months ago?

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I'd like to have everybody else
chime in before we get to the

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next mailbag question.
Does anybody else want to share

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what's different about their
show now as compared to three

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months ago or or maybe like
this, you know, maybe something

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that surprised you from three
months ago or you know, do you,

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if you listen to your show three
months ago and today, would you

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feel different?
I would love to hear from those

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of you in the audience who want
to share your observations

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today.
Another thing we could talk

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about is are you clear today on
who your show is for?

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You know, one of the things that
I've done over the last 90 days

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or you know, three months that
we've talked about is I've

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really narrowed down like who my
shows are for.

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And I think that's super
important that you understand

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who your shows are for, you
know, go ahead BC I see you want

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to make a comment.
Yeah, me.

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For me, I've always been, it's
always been a journey for me.

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I've always had a vision of
where I wanted my show to be and

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how I wanted it to present.
And I've kind of had to accept

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that for a while.
I'm going to be in kind of a

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flux situation till I find that
kind of perfect standing point.

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Now, one thing I know that I've
changed is for my show is that

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where my show is usually for the
longest time been pretty pure

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interview base, where I bring on
an entrepreneur, get them to

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kind of talk about their
background, their story, you

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know, what kind of moment in
their life convinced them or

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inspired them to pivot into
their current work and what they

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do now.
I kind of realized as much as I

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love doing that, I love giving
entrepreneurs the chance to

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share that kind of story.
I realized finally after some

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time that it doesn't quite fit
with my overall vision of the

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show, where I wanted to really
be kind of the entrepreneurs

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kind of hub for what's going on,
what's happening in business,

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what's happening in finance and
in marketing media, what's, you

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know, what the changes are, what
the landscape looks like.

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So a big pivot that I decided to
make recently is that I no

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longer bring on people for the
sake of having a conversation or

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having someone to talk to.
I now make the endeavor to

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really look into what is
happening, really pulling an

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actionable topic from the
landscape.

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And then if someone who kind of
fits that niche or that at least

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that topic wants to hop on, they
can hop on.

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But their show's going to be
more about taking who they are,

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what they've done, what their
background is, and harnessing

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that thought leadership into
that topic.

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So the entire conversation can
be about this is what's

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happening, here's how you should
process it, here's how you

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navigate it.
And then here's the next of the

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steps you take moving into your
entrepreneurial venture.

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So it's no longer about kind of
this almost passive, I'll take

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anyone who wants to have a
conversation.

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It's more of this actionable,
you know, how do I provide to

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the audience kind of approach.
BC Would you say that as a

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system you've become more
strategic in your planning?

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Is that what you're really
saying I.

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Would say that for sure yeah.
I'm no longer just kind of

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opening the door to whoever I'm
very much like, OK, I want to

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talk about this.
This is what I see is happening

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if you fit this, great, let's
talk about let's have that pre

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interview and let's figure out
how you fit into this and how we

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can really take what you do and
fill in that conversation.

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If you don't fit this right now,
then you'll have to wait until I

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have a topic in mind that you do
fit.

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I think that's a great idea
because I think so many times

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podcasters just go out and put
stuff, you know, just because

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they want to put stuff and I
don't understand always the, the

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coherence to it.
And that's why I love what you

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said there BC is that you're
going out there with the

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intention of having a strategy.
So I think that's a very good

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point.
Did anybody else want to comment

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before we move on to our next
mailbag question about what is

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different over the last three
months?

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If not, we're going to go ahead
and move on to our next mailbag

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question.
All right, well, let's go ahead

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and let me get back into the
mailbag here.

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And this is a question from Buzz
Sprout Facebook group.

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Now have everybody buckle up.
This is an interesting one erson

226
00:13:00,960 --> 00:13:03,480
writes this.
Need advice on what to do about

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00:13:03,480 --> 00:13:06,400
an unhappy guest.
Their episode has published

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00:13:06,400 --> 00:13:09,600
yesterday, including on YouTube.
They were aware that the video

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00:13:09,600 --> 00:13:12,560
was being recorded, and there's
a video version of the podcast

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00:13:12,560 --> 00:13:15,280
episode published.
They don't like the video.

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00:13:15,680 --> 00:13:19,400
In their e-mail yesterday they
said this, but I like only the

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00:13:19,400 --> 00:13:21,320
audio more.
Without the video footage of me

233
00:13:21,320 --> 00:13:23,280
speaking, which is too blurry
and jerky.

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00:13:23,720 --> 00:13:25,560
It makes me look tired and
pretty old.

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00:13:25,800 --> 00:13:28,720
I thought that was funny as
Wi-Fi connection at my end is

236
00:13:28,720 --> 00:13:32,040
apparently not the best.
And then today I get straight

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00:13:32,040 --> 00:13:34,240
out threats.
That's what the person said.

238
00:13:34,240 --> 00:13:37,000
The video of me on YouTube and
today on Instagram has been

239
00:13:37,000 --> 00:13:40,680
published without my consent.
As I'm the person shown in the

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00:13:40,680 --> 00:13:43,800
image, it is my right to
disagree with its ublishing.

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00:13:44,400 --> 00:13:47,200
Please remove it immediately
from YouTube, or alternatively,

242
00:13:47,200 --> 00:13:50,560
replace the video with an audio
and only with the stills that I

243
00:13:50,560 --> 00:13:53,200
provide.
Otherwise I'll request to have

244
00:13:53,200 --> 00:13:56,800
it taken down directly on
YouTube and make legal use of my

245
00:13:56,800 --> 00:13:59,440
personal rights.
Ouch.

246
00:13:59,440 --> 00:14:01,320
And then they end it with what
do I do now?

247
00:14:02,640 --> 00:14:05,320
And I just thought to myself,
this is a tough situation.

248
00:14:05,920 --> 00:14:11,120
But I suspect this is not a
uncommon situation.

249
00:14:12,160 --> 00:14:15,600
And I suspect it's really not
about video quality either.

250
00:14:16,400 --> 00:14:20,880
In my view, it's a lot about
expectation versus agreement and

251
00:14:20,880 --> 00:14:25,400
what do you do when that
happens, when those things don't

252
00:14:25,400 --> 00:14:26,560
match.
I want to throw this out to the

253
00:14:26,560 --> 00:14:28,160
room.
I think the really the

254
00:14:28,160 --> 00:14:31,360
discussion today is consent
versus assumption.

255
00:14:31,360 --> 00:14:35,600
So I saw BC and then we'll go to
Dr. So go ahead BC you go first

256
00:14:35,600 --> 00:14:36,880
and then we'll go to Nick as
well.

257
00:14:37,440 --> 00:14:40,160
Yeah, this is interesting.
I kind of want to say like, you

258
00:14:40,160 --> 00:14:44,840
know, going back to kind of
planning, you know, if if you

259
00:14:44,840 --> 00:14:49,520
kind of lay out of what the
approach is early on and they

260
00:14:49,520 --> 00:14:54,040
give consents to ultimately have
that on video recording session,

261
00:14:54,040 --> 00:14:58,160
then that's kind of all the, you
know, all the permission, all of

262
00:14:58,160 --> 00:15:01,600
the consents that you need from
them to have them on that video

263
00:15:01,600 --> 00:15:05,160
platform.
And I think anything kind of

264
00:15:05,160 --> 00:15:08,800
retroactively saying, oh, that's
a bad quality thing.

265
00:15:08,800 --> 00:15:10,440
Well, that's that.
I mean, I can't, I can

266
00:15:10,440 --> 00:15:13,840
appreciate that.
But bottom line is you still

267
00:15:13,840 --> 00:15:17,560
agreed to be on this platform.
We discussed what it is you I

268
00:15:17,880 --> 00:15:20,560
assuming you've looked into my
show prior to us having a

269
00:15:20,560 --> 00:15:22,560
conversation.
So you know, it's a video

270
00:15:22,560 --> 00:15:25,880
podcast.
So and you chose to follow

271
00:15:25,880 --> 00:15:27,440
through with all these different
steps.

272
00:15:27,440 --> 00:15:31,520
So your consent is given.
I can understand if you maybe

273
00:15:31,520 --> 00:15:36,040
want to talk about, you know,
how you can up your quality

274
00:15:36,040 --> 00:15:40,000
later on if that's truly your
issue, but otherwise this is it.

275
00:15:40,080 --> 00:15:43,480
You know, this still, you know,
a chance to kind of give you

276
00:15:43,480 --> 00:15:49,080
some exposure, share your, your
expertise to a new audience.

277
00:15:49,080 --> 00:15:54,280
So chill out.
I think it's like the is it the

278
00:15:54,280 --> 00:15:56,720
is what I would want to say, you
know, I can, I can appreciate

279
00:15:56,720 --> 00:15:59,720
it, but you gave the consent.
We're here at this point.

280
00:15:59,720 --> 00:16:02,280
This is several steps later.
It's kind of, I don't know if

281
00:16:02,280 --> 00:16:04,200
you can retroactively take that
back.

282
00:16:04,960 --> 00:16:06,040
Yeah.
And I think you make a good

283
00:16:06,040 --> 00:16:09,280
point and I will go to Dr. and
Nick, but BCI think you make a

284
00:16:09,280 --> 00:16:11,800
good point and they knew the
video was being recorded.

285
00:16:11,800 --> 00:16:15,840
I mean, it's not some kind of
surprise, but did they clearly

286
00:16:15,840 --> 00:16:18,000
agree to it being published?
I think there's the two

287
00:16:18,000 --> 00:16:20,720
different things there.
But go ahead, DRI, know you want

288
00:16:20,720 --> 00:16:24,120
to make a comment.
I'm a little out of breath

289
00:16:24,120 --> 00:16:25,360
because I just ran from the
kitchen.

290
00:16:25,800 --> 00:16:30,760
On the shows that I produce, we
have a guesting agreement that

291
00:16:30,760 --> 00:16:33,760
they sign and it's.
It's.

292
00:16:34,200 --> 00:16:39,280
You know, there's everything is
in there regarding the fact that

293
00:16:39,680 --> 00:16:42,440
it's our decision as to whether
or not it gets published.

294
00:16:43,960 --> 00:16:47,400
You know you're signing this
because we're giving you a

295
00:16:47,400 --> 00:16:50,800
platform to promote anything you
want to promote.

296
00:16:51,760 --> 00:16:55,320
And in other words, tough
nookies.

297
00:16:57,240 --> 00:16:59,080
Yeah, I hear what you're saying,
Dr. The problem is, and I'm

298
00:16:59,080 --> 00:17:02,840
going to get to this in a couple
minutes, you know, the problem

299
00:17:02,840 --> 00:17:04,240
is they can make your life
miserable.

300
00:17:05,160 --> 00:17:06,960
But let's go to Nick.
Nick, you had a comment you want

301
00:17:06,960 --> 00:17:10,160
to make.
Hey, yeah.

302
00:17:10,160 --> 00:17:16,319
Good morning, everybody.
So what I had done with my show

303
00:17:16,319 --> 00:17:19,839
back when it was running, 'cause
it was primarily like it was 99%

304
00:17:19,839 --> 00:17:25,319
interview for every episode, I
would, I didn't have a release

305
00:17:25,319 --> 00:17:27,640
form.
But as soon as we would get on

306
00:17:27,640 --> 00:17:29,600
the recording, like I'd kind of
prop them ahead of time, say,

307
00:17:29,600 --> 00:17:32,760
hey, I'm going to read this
little release.

308
00:17:32,760 --> 00:17:34,640
You have to just state whether
or not you agree.

309
00:17:34,920 --> 00:17:39,160
And we would hit record and I
would read the release on camera

310
00:17:39,600 --> 00:17:43,000
and then they would acknowledge
agreement while we were filming

311
00:17:43,520 --> 00:17:46,160
as kind of a form.
It's still not written.

312
00:17:46,280 --> 00:17:50,760
I know that's if it ended up
going to a case, people want the

313
00:17:50,760 --> 00:17:53,320
paper.
It's a little bit more ironclad,

314
00:17:54,640 --> 00:17:58,760
but it was still sufficient.
And what I did like about it is

315
00:17:58,760 --> 00:18:01,800
even if you did do a release, or
even if I did a release, I

316
00:18:01,800 --> 00:18:05,520
probably still would have done
the recording acknowledgement as

317
00:18:05,520 --> 00:18:07,640
well.
Because what are the chances

318
00:18:07,640 --> 00:18:11,320
that that guests didn't read it
and they just signed it and sent

319
00:18:11,320 --> 00:18:13,160
it back and they didn't know
what they were signing?

320
00:18:13,480 --> 00:18:17,840
And that's kind of one last like
reiteration, like, hey, this is

321
00:18:17,840 --> 00:18:20,360
being recorded.
I'm going to use it if I want

322
00:18:20,360 --> 00:18:22,360
to.
And that's kind of where it

323
00:18:22,360 --> 00:18:25,520
stands.
But one thing I also wanted to

324
00:18:25,520 --> 00:18:29,240
add, and I, I think we've had
this discussion like in the past

325
00:18:29,240 --> 00:18:31,240
when we've kind of talked about
waivers and all that.

326
00:18:33,000 --> 00:18:40,280
If you're a guest coming on a
podcast, there is some like

327
00:18:41,520 --> 00:18:44,720
bonus on the guests to
understand that, hey, this is

328
00:18:44,720 --> 00:18:47,880
going to be published.
And I, I think it's kind of

329
00:18:47,880 --> 00:18:52,520
silly when guests come and
attack the host like this.

330
00:18:52,880 --> 00:18:55,680
It was, it seemed a lot
different than like, hey, I, I

331
00:18:55,840 --> 00:18:59,240
didn't really, I, I felt bad
about the recording.

332
00:18:59,240 --> 00:19:01,280
Like would you mind not sharing
that?

333
00:19:01,280 --> 00:19:04,600
And like kind of approaching it
like from a, a friendly stance

334
00:19:04,600 --> 00:19:07,320
as opposed to like just coming
in and threatening right out of

335
00:19:07,320 --> 00:19:13,440
the gate.
I, I'd have a hard time working

336
00:19:13,440 --> 00:19:18,000
with a guest in that capacity.
But again, I, I kind of think if

337
00:19:18,000 --> 00:19:21,120
you're coming in as a guest on
the show, you have to assume

338
00:19:21,120 --> 00:19:24,680
that it's going to be published
in some capacity or any

339
00:19:24,680 --> 00:19:26,880
capacity.
If you're going on there and

340
00:19:26,880 --> 00:19:29,040
recording video and you know,
videos are being recorded, you

341
00:19:29,040 --> 00:19:32,280
probably are going to assume
that that video is going to be

342
00:19:32,280 --> 00:19:34,920
published.
I don't think that'll hold up in

343
00:19:34,920 --> 00:19:37,200
court, but it might.
I don't know.

344
00:19:37,440 --> 00:19:40,200
And no, and Nick, I think you'd
make a good observation there.

345
00:19:40,280 --> 00:19:44,160
And I think as hosts, a lot of
time we assume there's clarity.

346
00:19:44,160 --> 00:19:47,640
We sent out this release form,
we assume everybody's going to

347
00:19:47,640 --> 00:19:49,240
read it.
But I like what you're saying

348
00:19:49,240 --> 00:19:52,800
there because you're reiterating
it on video at the beginning of

349
00:19:52,800 --> 00:19:55,520
the conversation.
And I think that's part of the

350
00:19:55,520 --> 00:19:57,640
problem is there just there's a
disconnect here.

351
00:19:58,280 --> 00:20:01,320
And I think the disconnect is
where the problem is.

352
00:20:01,320 --> 00:20:04,000
But I want to share if anybody
else has any other comments

353
00:20:04,000 --> 00:20:07,720
about this, go ahead BC you want
to jump in there and then we'll

354
00:20:07,720 --> 00:20:10,160
go to Matt.
Yeah, I think this kind of goes

355
00:20:10,160 --> 00:20:13,520
back to our earlier conversation
about etiquette too, you know,

356
00:20:13,880 --> 00:20:19,600
when it comes to, you know,
being courteous of the time that

357
00:20:19,600 --> 00:20:23,920
both parties invest into a
podcast recording session.

358
00:20:24,240 --> 00:20:26,360
You know, it's almost like, you
know, if you're on, if you're

359
00:20:26,360 --> 00:20:29,920
being a guest for free on my
show and you've already agreed

360
00:20:29,920 --> 00:20:33,480
to all these term terms and
based on the format of what I

361
00:20:33,480 --> 00:20:38,640
create for this platform, and
then you want to post facto be

362
00:20:38,640 --> 00:20:39,880
like, oh, I don't like any of
it.

363
00:20:39,880 --> 00:20:42,280
Don't put any of it out.
I almost kind of want to be

364
00:20:42,280 --> 00:20:46,400
like, OK, well, how about you
pay me for the hour plus time I

365
00:20:46,400 --> 00:20:50,160
provided to you to bring you
into this recording session?

366
00:20:50,160 --> 00:20:53,040
So at least it's worth my time
to not be sending out this

367
00:20:53,040 --> 00:20:55,640
content.
But furthermore, it's also kind

368
00:20:55,640 --> 00:20:58,880
of like, you know, if it's one
thing where it's like you, if in

369
00:20:58,880 --> 00:21:01,800
review you realize there's
there's a moment where you you

370
00:21:01,800 --> 00:21:05,360
didn't like how you said
something cool, I'm more than

371
00:21:05,360 --> 00:21:07,400
happy to like edit certain parts
out.

372
00:21:07,720 --> 00:21:10,240
But I mean, there's got to be
some kind of tit for tat here.

373
00:21:10,240 --> 00:21:14,360
You're, you've been given this
free opportunity and I've given

374
00:21:14,360 --> 00:21:17,720
my time into putting this entire
shebang together.

375
00:21:17,720 --> 00:21:22,160
You know, so etiquette wise, if
you're going to make a big stink

376
00:21:22,160 --> 00:21:25,360
about this, I kind of feel like
I should be as the host and the

377
00:21:25,360 --> 00:21:29,560
producer be compensated for now
having to have this kind of big

378
00:21:29,800 --> 00:21:33,080
wrench in the works of my my
production schedule.

379
00:21:33,160 --> 00:21:35,840
You know, you agreed to this.
Now you're making this think

380
00:21:35,840 --> 00:21:39,480
about it with no like plausible
foundational reason.

381
00:21:39,840 --> 00:21:43,280
You know, how do I, how does
this going to be worth my time?

382
00:21:43,280 --> 00:21:43,840
Almost.
Thank.

383
00:21:44,440 --> 00:21:47,000
You BCI want to go to Matt, Alex
and then Nikki.

384
00:21:47,000 --> 00:21:49,720
So go ahead, Matt.
Morning, everyone.

385
00:21:50,600 --> 00:21:53,520
There's one component of this
that I think no one's addressed

386
00:21:53,520 --> 00:21:56,240
yet, even though all the advice
has been excellent for anyone

387
00:21:56,240 --> 00:21:57,640
who's considering it going
forward.

388
00:21:57,640 --> 00:22:00,800
There's like this moment that
this person deals with where

389
00:22:00,800 --> 00:22:03,640
they're at a crossroads dealing
with this particular person.

390
00:22:04,240 --> 00:22:06,760
Like what do you do in this
moment?

391
00:22:06,760 --> 00:22:12,040
Do you address their concerns?
Do you give them a sort of you

392
00:22:12,040 --> 00:22:14,440
pay for this or it goes out kind
of ultimatum?

393
00:22:15,360 --> 00:22:18,400
I think the goodwill component
is something that's really

394
00:22:18,400 --> 00:22:20,720
underestimated as part of
podcasting.

395
00:22:20,840 --> 00:22:25,440
And when I say goodwill, I mean,
considering that there is

396
00:22:25,600 --> 00:22:29,960
perhaps more than just this
person looking to start a

397
00:22:29,960 --> 00:22:33,640
personal lawsuit and make a bit
of money off you because their

398
00:22:33,640 --> 00:22:38,520
video was shocking.
And I think people worry too

399
00:22:38,520 --> 00:22:40,880
much about having to bring down
their content.

400
00:22:42,160 --> 00:22:45,960
It's OK to take down the video
because you have more options

401
00:22:45,960 --> 00:22:48,160
than that.
The first, what I would do if

402
00:22:48,160 --> 00:22:51,640
this was me, if I was the person
who sent through this mailbag,

403
00:22:52,480 --> 00:22:56,160
is I would respond and say, OK,
you've acknowledged that the

404
00:22:56,160 --> 00:22:59,200
audio can be used.
I'll take down the video.

405
00:22:59,720 --> 00:23:02,840
And I would record something
else as an alternative video

406
00:23:02,840 --> 00:23:06,560
version with my own message at
the front saying that this

407
00:23:06,560 --> 00:23:09,840
person, you know, said that they
didn't want their video present.

408
00:23:10,160 --> 00:23:12,200
So we're releasing the audio
episode this time.

409
00:23:12,600 --> 00:23:14,880
And This Is Us acknowledging
their wishes.

410
00:23:15,800 --> 00:23:21,120
It really there isn't a huge
impact if you pull down the

411
00:23:21,120 --> 00:23:23,800
video.
I mean, do the academics and the

412
00:23:23,800 --> 00:23:29,280
research about how much video
impacts podcasts and their the

413
00:23:29,280 --> 00:23:32,880
analytics.
Anyway, I really don't think it

414
00:23:32,880 --> 00:23:37,520
hurts.
And you're not, you're not

415
00:23:37,640 --> 00:23:43,160
making a concession if you go to
this person and say, OK, fair

416
00:23:43,160 --> 00:23:44,600
enough.
I mean, that was a bit harsh,

417
00:23:44,800 --> 00:23:49,080
but I'll pull the video down and
I'll upload the video, the audio

418
00:23:49,080 --> 00:23:52,920
only as a video version instead
and do something else in

419
00:23:52,920 --> 00:23:55,800
between.
And there are published versions

420
00:23:55,800 --> 00:23:58,280
of stuff like this.
The version that always comes to

421
00:23:58,280 --> 00:24:01,160
the top of my head is an
interview done by Alex G

422
00:24:01,160 --> 00:24:05,160
O'Connor a few years ago where
he interviewed.

423
00:24:05,960 --> 00:24:09,080
I always get them mixed up.
It's either Peter or Tim

424
00:24:09,080 --> 00:24:14,880
Hitchens, can't recall, but they
were talking about drug laws and

425
00:24:14,880 --> 00:24:17,360
legal use of cannabis in the UK
for about 30 minutes.

426
00:24:17,640 --> 00:24:22,680
And then Tim Hitchens, whoever
kind of just stood up and stood

427
00:24:22,680 --> 00:24:25,640
off camera berating Alex for
about 20 minutes.

428
00:24:26,160 --> 00:24:29,720
Now Alex released that.
Now, the reason he could do that

429
00:24:29,720 --> 00:24:33,040
is because Hitchens was standing
there going, oh, you can release

430
00:24:33,040 --> 00:24:37,520
it, but you don't have a moral
right to release it or whatever

431
00:24:37,720 --> 00:24:40,400
nonsense he was talking about.
And Matt, I think you make a

432
00:24:40,400 --> 00:24:43,760
good point is that there's a
goodwill component to this and

433
00:24:43,760 --> 00:24:45,880
that goodwill opponent has to
carry some weight.

434
00:24:45,920 --> 00:24:48,240
Yeah, and it's relationships
going forward too.

435
00:24:48,640 --> 00:24:53,120
Like it's OK for you to worry
about what someone one guest

436
00:24:53,120 --> 00:24:56,880
says to the next 20 guests if
they encounter them, as opposed

437
00:24:56,880 --> 00:24:59,280
to just doing this one thing
that has very little impact on

438
00:24:59,280 --> 00:24:59,680
the show.
Now.

439
00:24:59,680 --> 00:25:02,280
It's completely different if
you've got sponsors and you need

440
00:25:02,280 --> 00:25:04,320
to make sure that you're
addressing their needs at the

441
00:25:04,320 --> 00:25:06,320
same time.
But hopefully by the time you

442
00:25:06,320 --> 00:25:08,000
have sponsors, you do all the
things that people have

443
00:25:08,000 --> 00:25:11,240
mentioned already, like release
forms and declarations and all

444
00:25:11,240 --> 00:25:12,400
that kind of.
Thing Thank you, Matt.

445
00:25:12,440 --> 00:25:14,400
I want to go to Alex and then I
want to go to Nikki.

446
00:25:14,400 --> 00:25:17,200
So go ahead, Alex.
Can I just real quick right off

447
00:25:17,200 --> 00:25:18,640
of what Matthew was saying?
Sure.

448
00:25:18,640 --> 00:25:20,240
Go ahead, Nick.
Then I'll go to Alex and Nikki.

449
00:25:20,440 --> 00:25:22,200
Go ahead.
He reminded me where my train of

450
00:25:22,200 --> 00:25:24,680
thought was going earlier, the
idea of taking the video down.

451
00:25:24,720 --> 00:25:27,520
I wouldn't be opposed to that at
all.

452
00:25:27,760 --> 00:25:31,080
Like I don't want to like upset
the guests or like I want to

453
00:25:31,080 --> 00:25:32,520
have a good working relationship
with them.

454
00:25:32,520 --> 00:25:34,680
But to to the point that I was
making before, like if you're

455
00:25:34,680 --> 00:25:36,960
just going to come in a attack
someone right out of the gate,

456
00:25:36,960 --> 00:25:39,960
instead of like being courteous
to the host or doing any of that

457
00:25:39,960 --> 00:25:43,560
kind of stuff, I'm less likely
to want to like work something

458
00:25:43,560 --> 00:25:46,080
out with you.
Where if the guest approach the

459
00:25:46,080 --> 00:25:49,160
host in a more courteous manner,
I feel like there might be more

460
00:25:49,160 --> 00:25:52,880
room for negotiation or kind of
working through whatever the

461
00:25:52,880 --> 00:25:56,080
issue was.
But it just, it felt very

462
00:25:56,160 --> 00:25:59,160
aggressive to me.
And that makes me not really

463
00:25:59,160 --> 00:26:01,240
want to like help that guest out
in a way.

464
00:26:01,360 --> 00:26:03,760
And maybe that's just me being
me, but that's just kind of.

465
00:26:03,840 --> 00:26:05,160
I agree.
Yeah, go ahead.

466
00:26:05,160 --> 00:26:06,320
Alex.
I want you to chime in and

467
00:26:06,320 --> 00:26:07,560
Nikki, I haven't forgot about
you.

468
00:26:07,560 --> 00:26:09,960
Go ahead, Alex can.
You repeat the Can you summarize

469
00:26:09,960 --> 00:26:12,160
the question again?
Because I kind of lost it

470
00:26:12,160 --> 00:26:13,480
because I came in and I came.
Back, Sure.

471
00:26:13,960 --> 00:26:18,480
Basically, the situation is that
this person recorded a video and

472
00:26:18,480 --> 00:26:23,320
audio podcast episode and then
after they had already gone

473
00:26:23,320 --> 00:26:25,520
live, the person said, I want
that taken down as sort of an

474
00:26:25,520 --> 00:26:28,040
e-mail first.
And then it got to a threat

475
00:26:28,040 --> 00:26:30,600
level where they're talking
about sanctions against them.

476
00:26:30,600 --> 00:26:32,080
And I was going to talk a little
bit about that.

477
00:26:32,080 --> 00:26:35,720
Is there's a concern here too?
If you don't take it down, is

478
00:26:35,720 --> 00:26:37,840
the YouTube going to strike your
channel?

479
00:26:38,080 --> 00:26:40,400
So Alex, that was really the
question is how do you deal with

480
00:26:40,400 --> 00:26:43,360
this situation when you find
yourself in this position?

481
00:26:43,400 --> 00:26:46,120
You know, it's such a like Nick
was saying, and everybody's been

482
00:26:46,120 --> 00:26:48,080
saying this, it's such a
delicate thing.

483
00:26:48,080 --> 00:26:51,720
But at the end of the day, you
know, if the guest does it in a

484
00:26:51,720 --> 00:26:53,680
nice way, try to accommodate
them.

485
00:26:53,680 --> 00:26:57,480
But at the same time, you know,
I know it's about the craft.

486
00:26:57,560 --> 00:26:59,200
Does it like Matt said, does it
really matter?

487
00:26:59,200 --> 00:27:02,520
I mean, take the part unless
it's something completely.

488
00:27:02,520 --> 00:27:03,920
I lost my trend.
I thought, I'll just let Nikki

489
00:27:03,920 --> 00:27:05,080
go and then he knows Sid has to
go.

490
00:27:05,280 --> 00:27:06,600
Go ahead, Nikki, and then I'll
go to Sid.

491
00:27:06,600 --> 00:27:08,960
All right, let's go to Sid and
then we'll come back to Nikki if

492
00:27:08,960 --> 00:27:11,080
she's available.
Yeah, so I saw this question on

493
00:27:11,080 --> 00:27:13,760
Buzz Sprout and I read through
the through the comments that

494
00:27:13,760 --> 00:27:16,360
she got, she got a lot of
different, different opinions.

495
00:27:16,360 --> 00:27:19,400
I think the general consensus
was take it down or sees me.

496
00:27:19,400 --> 00:27:21,240
No, leave it up.
It's your show, leave it up.

497
00:27:21,240 --> 00:27:24,680
But kind of like what Nick and
Matthew would say had said or

498
00:27:24,680 --> 00:27:26,440
Matt said, for sure I would take
it down.

499
00:27:26,800 --> 00:27:29,920
I don't need any hassles in my
life and it's something I would

500
00:27:29,920 --> 00:27:32,120
just take it down.
I would move forward.

501
00:27:32,320 --> 00:27:35,120
I would take the audio down too.
I mean, I would just remove the

502
00:27:35,120 --> 00:27:38,560
entire show or the episode and
take it down and move on and

503
00:27:38,560 --> 00:27:43,320
learn from it and realize that I
need to get a guest release form

504
00:27:43,360 --> 00:27:45,320
and in place.
I need to make sure they all

505
00:27:45,320 --> 00:27:47,080
sign it and those kinds of
things.

506
00:27:47,080 --> 00:27:50,400
But I also think this is where,
Ralph, you talk a lot about the

507
00:27:50,400 --> 00:27:53,080
about systems.
This is where a system comes

508
00:27:53,080 --> 00:27:55,880
into place because the guests
should have been able to see the

509
00:27:55,880 --> 00:27:58,600
show and listen to the show
prior to it being published.

510
00:27:59,040 --> 00:28:02,680
And so this podcaster needs to
put a system in place in order

511
00:28:02,680 --> 00:28:05,440
to do that, to solicit feedback.
I do it every week.

512
00:28:05,440 --> 00:28:09,280
Every week I send a link.
I get very little feedback on

513
00:28:09,280 --> 00:28:11,520
it, but at least I've sent it
and I know that they've had the

514
00:28:11,520 --> 00:28:14,520
chance to listen and provide any
feedback they want to.

515
00:28:14,520 --> 00:28:16,960
But at the end of the day, I
would just take it down and move

516
00:28:16,960 --> 00:28:18,920
forward because I don't need the
grief in my life.

517
00:28:18,960 --> 00:28:22,200
No, And I agree with you, Sid,
and I agree with you 100% that

518
00:28:22,200 --> 00:28:24,040
it's a system issue.
And that's one of the things I

519
00:28:24,040 --> 00:28:25,920
was going to say today.
And I think you have to ask

520
00:28:25,920 --> 00:28:28,120
yourself a couple questions.
I put together what I call a

521
00:28:28,120 --> 00:28:30,760
decision filter.
And I think you've got to ask

522
00:28:30,760 --> 00:28:35,280
yourself what protects my brand
start there, What protects my

523
00:28:35,280 --> 00:28:38,720
platform and what protects
future guest trust because I

524
00:28:38,720 --> 00:28:42,000
think all of those things are
being brought into question in

525
00:28:42,000 --> 00:28:43,880
this.
And like you said, I think part

526
00:28:43,880 --> 00:28:48,560
of this is the future fix to
this is always use a guest

527
00:28:48,560 --> 00:28:50,480
release form.
And I like what you said, said

528
00:28:50,480 --> 00:28:52,480
is you send it out to them, you
don't get feedback.

529
00:28:52,480 --> 00:28:55,480
That's great, but no one can
say, hey, I didn't try this.

530
00:28:56,040 --> 00:28:58,520
I think you in that guest
release form and I'm not an

531
00:28:58,520 --> 00:28:59,880
attorney.
I think you this is where you

532
00:28:59,880 --> 00:29:02,600
can talk to an attorney or get
one that everybody's using, but

533
00:29:02,600 --> 00:29:07,280
be explicit.
Audio, video clips, all three

534
00:29:07,280 --> 00:29:10,000
things, all of these things are
going to be released.

535
00:29:10,000 --> 00:29:12,720
And if you don't want to do
that, then don't agree to this

536
00:29:12,720 --> 00:29:14,560
guest release form.
I think this is one of those

537
00:29:14,560 --> 00:29:17,320
things where we go to an
Internet website and it says

538
00:29:17,320 --> 00:29:20,000
click here to agree.
Nobody reads this stuff.

539
00:29:20,360 --> 00:29:23,800
And I think the same thing
happens here with these guest

540
00:29:23,800 --> 00:29:27,000
forms because people are so
eager to get on your show that

541
00:29:27,000 --> 00:29:30,280
you don't think through this.
But I think there's also on the

542
00:29:30,280 --> 00:29:33,200
host side, we need to make sure
we're putting out good stuff

543
00:29:33,200 --> 00:29:34,640
too.
Because one of the things that

544
00:29:34,640 --> 00:29:38,240
nobody's talked about is maybe
the stuff that was being put out

545
00:29:38,360 --> 00:29:40,960
isn't great.
Maybe there is an issue here.

546
00:29:41,000 --> 00:29:43,960
And if the quality is bad, you
know, we have to just say, look,

547
00:29:43,960 --> 00:29:46,680
the quality is bad.
We got to own that as the host

548
00:29:46,680 --> 00:29:48,520
sometimes.
Now, did anybody else want to

549
00:29:48,520 --> 00:29:50,520
comment before we move on to our
next question?

550
00:29:50,520 --> 00:29:53,000
I know Nikki wanted to comment.
I know if Nikki was able to join

551
00:29:53,000 --> 00:29:55,600
us again, I know she had an
Internet issue there, but I

552
00:29:55,600 --> 00:29:57,000
don't want to not give her an
opportunity.

553
00:29:57,000 --> 00:29:58,440
Did anybody else want to comment
on this?

554
00:29:58,480 --> 00:29:59,960
Go ahead, Nikki.
Oh, I appreciate it.

555
00:29:59,960 --> 00:30:01,560
Thank you.
I lost Internet there for a

556
00:30:01,560 --> 00:30:03,800
second, but I think all these
are really great points.

557
00:30:03,800 --> 00:30:08,120
And so when I first filmed one
of my earlier podcasts, I think

558
00:30:08,120 --> 00:30:10,600
it was either this past year or
early this year, I don't

559
00:30:10,600 --> 00:30:13,280
remember when it was, but the
very first thing that they had

560
00:30:13,280 --> 00:30:17,360
me do was sign a release form.
And then in addition to that,

561
00:30:17,400 --> 00:30:19,240
and it was a Google form.
It was simple.

562
00:30:19,360 --> 00:30:22,800
And the one thing about the form
itself was that release forms

563
00:30:22,800 --> 00:30:25,480
are typically pretty lengthy.
It's a long document.

564
00:30:25,560 --> 00:30:28,880
Nobody's going to read it.
Well, this release form was

565
00:30:29,000 --> 00:30:32,640
check box.
It was type yes, type no to each

566
00:30:32,640 --> 00:30:35,720
question and then each question
or it wasn't really a question,

567
00:30:35,720 --> 00:30:38,400
it was more of a statement, but
there were some questions like

568
00:30:38,400 --> 00:30:40,720
do you consent to and things
like that.

569
00:30:40,720 --> 00:30:44,200
And it was very easy to read.
You could scan it, but there was

570
00:30:44,200 --> 00:30:47,240
no way, there was no possible
way anybody was going to look at

571
00:30:47,240 --> 00:30:51,880
that release form and not know
or understand what the

572
00:30:51,880 --> 00:30:54,880
expectations were of coming on
the show.

573
00:30:54,880 --> 00:30:59,640
And it was very, very clear that
this release form was there to

574
00:30:59,640 --> 00:31:04,600
protect the host and to protect
the podcast from any type of

575
00:31:04,600 --> 00:31:07,040
legal action.
Now, of course people are going

576
00:31:07,040 --> 00:31:11,680
to do what people are going to
do, but I took that as a hard

577
00:31:11,680 --> 00:31:15,640
and fast rule that I have
applied to my own podcast.

578
00:31:15,640 --> 00:31:18,600
Wanted to make sure that every
guest, every single guest that

579
00:31:18,600 --> 00:31:21,160
comes on my show signs this
release form.

580
00:31:21,280 --> 00:31:24,600
And the reason why is because I
won't post their episode without

581
00:31:24,600 --> 00:31:27,160
it if I don't have it.
And I and I tell them that.

582
00:31:27,480 --> 00:31:31,160
And so podmatch has been great.
Excuse me, Podmatch has been

583
00:31:31,160 --> 00:31:34,680
great in this regard because
there's a step by step process

584
00:31:34,680 --> 00:31:38,320
that the guest has to undergo
before they come on your show.

585
00:31:38,520 --> 00:31:40,600
You can do a schedule a pre
interview.

586
00:31:40,600 --> 00:31:44,440
You can also put your release
form on there and each step has

587
00:31:44,440 --> 00:31:48,960
to be completed before they go
to the next, so they can't get

588
00:31:48,960 --> 00:31:51,520
to the next and have their
podcast filmed and all that kind

589
00:31:51,520 --> 00:31:55,560
of stuff before all those other
steps are completed.

590
00:31:55,560 --> 00:31:59,320
It makes it very easy for you to
ensure that people are signing

591
00:31:59,320 --> 00:32:01,320
those release forms.
The other piece, I was

592
00:32:01,320 --> 00:32:05,240
definitely in agreement with
Matthew as far as the goodwill

593
00:32:05,240 --> 00:32:08,520
piece as well.
So when I meet with the guests

594
00:32:08,520 --> 00:32:11,520
of the show, we do film on Zoom.
I'm kind of new to podcasting,

595
00:32:11,520 --> 00:32:13,320
so I'm trying to figure out, you
know, what other options there

596
00:32:13,320 --> 00:32:15,040
are.
But we do meet on Zoom.

597
00:32:15,440 --> 00:32:19,520
And the very first thing that I
tell people on the show, and

598
00:32:19,520 --> 00:32:22,880
sometimes they'll ask, but I
tell them, I say, this is audio

599
00:32:22,880 --> 00:32:25,360
only.
And recently, though, I have

600
00:32:25,360 --> 00:32:29,840
switched to posting some
episodes in video form on

601
00:32:29,880 --> 00:32:32,400
YouTube.
So I'm doing that very sparingly

602
00:32:32,400 --> 00:32:35,400
to see how things go.
But I always let the person know

603
00:32:35,720 --> 00:32:39,920
in advance, this is audio, this
is video so that they can take a

604
00:32:39,920 --> 00:32:42,720
moment to get dressed up, look
nice, get their hair done, put

605
00:32:42,720 --> 00:32:44,400
their makeup on, you know,
things like that's so that they

606
00:32:44,400 --> 00:32:47,360
feel good about themselves.
And when I start the show, my

607
00:32:47,360 --> 00:32:49,320
podcast is called the gentle
year.

608
00:32:49,560 --> 00:32:52,400
So I don't film live.
And I think that's an advantage

609
00:32:52,400 --> 00:32:55,520
that I have just for me
personally, because not filming

610
00:32:55,520 --> 00:32:59,880
live really helps me to get
clear on what the guests

611
00:32:59,880 --> 00:33:02,240
expectations are and what their
wants and needs are.

612
00:33:02,520 --> 00:33:05,040
Because I tell them this is
called the gentle year, not the

613
00:33:05,040 --> 00:33:08,280
brutal year.
I'm not here to, you know, ream

614
00:33:08,280 --> 00:33:09,960
you over the coals or anything
like that.

615
00:33:09,960 --> 00:33:13,280
So if there's something that you
said or something that just came

616
00:33:13,280 --> 00:33:16,000
up or manically that you didn't
like, let me know.

617
00:33:16,000 --> 00:33:18,560
I can re ask you the question.
We can skip over that part.

618
00:33:18,560 --> 00:33:21,040
I can edit it out, you know,
things like that just to really

619
00:33:21,040 --> 00:33:24,160
make the guests feel at home,
make them feel comfortable, make

620
00:33:24,160 --> 00:33:26,000
them hopefully want to come on
the show again.

621
00:33:26,200 --> 00:33:29,280
But I will say this, I do draw a
hard line in the sand when it

622
00:33:29,280 --> 00:33:32,160
comes to disrespect.
And if I had gotten an e-mail

623
00:33:32,160 --> 00:33:36,960
like that from a human being, I
would have to, I would probably,

624
00:33:36,960 --> 00:33:39,960
it depends on the situation, of
course, but I would probably cut

625
00:33:39,960 --> 00:33:43,280
ties with that person.
I would remove all of the

626
00:33:43,280 --> 00:33:46,240
content involving that person
because I would want to have

627
00:33:46,240 --> 00:33:48,960
nothing to do with them because
they've shown me, they've shown

628
00:33:48,960 --> 00:33:51,280
me that they can't, that they're
going to come in hot.

629
00:33:51,480 --> 00:33:54,000
They're going to treat me like
I'm nothing and they're going to

630
00:33:54,040 --> 00:33:55,520
they're going to disrespect my
show.

631
00:33:55,520 --> 00:33:58,360
And I draw a very, very, very
hard line in the sand when it

632
00:33:58,360 --> 00:34:00,400
comes to those things.
So I would probably cut them off

633
00:34:00,400 --> 00:34:02,440
and they would never come back.
Well said, Nikki, and I'm going

634
00:34:02,440 --> 00:34:04,720
to leave it with that and move
on to the next question.

635
00:34:04,760 --> 00:34:08,800
So let's move on to our our next
mailbag question, and this one

636
00:34:08,800 --> 00:34:13,000
comes to us from podcasters on
Facebook, a fellow named Chris,

637
00:34:13,000 --> 00:34:16,400
and Chris writes this.
So I'm new to podcasting and I'm

638
00:34:16,400 --> 00:34:18,679
really trying to grow.
I've got my first episode and

639
00:34:18,679 --> 00:34:21,840
I'm looking for feedback.
Most groups don't allow posting

640
00:34:21,840 --> 00:34:23,679
links to it.
So how do I go about getting

641
00:34:23,679 --> 00:34:25,719
feedback?
I joined Reddit and it was a

642
00:34:25,719 --> 00:34:28,480
toxic cesspool.
Now these are his words.

643
00:34:28,960 --> 00:34:31,760
I got banned within 5 minutes
from a podcasting group because

644
00:34:31,760 --> 00:34:34,199
I didn't have karma.
Well, I made a new account.

645
00:34:34,239 --> 00:34:35,880
Am I?
So am I missing something here?

646
00:34:35,880 --> 00:34:39,159
It's very frustrating to get
followers when I can't share my

647
00:34:39,159 --> 00:34:41,800
podcast anywhere.
And I saw this question.

648
00:34:41,800 --> 00:34:44,880
I said this is a really good
question so I want to thread it

649
00:34:44,880 --> 00:34:46,960
out to the group.
DRI saw you were first, so go

650
00:34:46,960 --> 00:34:54,760
ahead Dr. Yeah, so, so almost
every group has specific days

651
00:34:54,880 --> 00:34:59,640
that you can promote or put in a
link or something like that.

652
00:34:59,880 --> 00:35:04,600
You have to be really cognizant
of reading the guidelines for

653
00:35:04,600 --> 00:35:07,760
that particular group.
Yeah, that's, that's what I

654
00:35:07,760 --> 00:35:11,320
would say.
And As for Reddit, you know, the

655
00:35:11,800 --> 00:35:16,120
again, there are different days,
there's several different

656
00:35:16,360 --> 00:35:22,400
podcast subreddits and maybe one
day is dedicated to gear,

657
00:35:22,720 --> 00:35:27,280
another day would be dedicated
to promotion, another day would

658
00:35:27,280 --> 00:35:29,840
be dedicated to feedback, things
like that.

659
00:35:30,120 --> 00:35:33,760
So again, read the guidelines
for that particular day.

660
00:35:34,440 --> 00:35:36,480
I think that's well said and I'm
going to throw in something.

661
00:35:36,480 --> 00:35:37,960
I'm going to go to Matt next,
but I'm going to throw in

662
00:35:37,960 --> 00:35:39,880
something and listen, here's the
thing with the podcasting

663
00:35:39,880 --> 00:35:41,440
morning chat.
You're welcome to submit your

664
00:35:41,440 --> 00:35:44,320
show for evaluation here.
It's a bunch of people who have

665
00:35:44,320 --> 00:35:47,240
a heart for podcasting, would
love to listen to it and give

666
00:35:47,240 --> 00:35:49,000
you feedback.
And you can do that by going to

667
00:35:49,000 --> 00:35:54,360
podcastingmorningchat.com/E Val.
Again, that's we'll put that in

668
00:35:54,360 --> 00:35:58,960
the show notes, but podcasting
morning chat.com/E Val, go

669
00:35:58,960 --> 00:35:59,920
ahead.
Matt, you're up next.

670
00:35:59,920 --> 00:36:01,960
Thank you.
I'm going to say 2 main things

671
00:36:01,960 --> 00:36:04,720
about this particular type of
things comes up all the time.

672
00:36:04,720 --> 00:36:08,320
The first thing is that when
this happens to someone who

673
00:36:08,320 --> 00:36:12,360
tries to post about their
podcast on a platform and they

674
00:36:12,360 --> 00:36:15,240
get taken down or banned or
whatever, they often conflate

675
00:36:15,440 --> 00:36:20,040
self promotion with what the
social media communities

676
00:36:20,040 --> 00:36:23,160
consider self promotion.
There is a major difference

677
00:36:23,160 --> 00:36:26,560
between you talking about a
topic on a community and

678
00:36:26,560 --> 00:36:30,000
mentioning offhandedly 6
comments deep that you have an

679
00:36:30,000 --> 00:36:35,720
episode about that and posting
in a random Reddit thread that

680
00:36:35,720 --> 00:36:38,400
you've got had no input in
before.

681
00:36:38,880 --> 00:36:40,640
This is the karma thing with
Reddit.

682
00:36:40,800 --> 00:36:44,640
Every time you post or interact
you gain karma throwing out the

683
00:36:45,200 --> 00:36:47,120
new episode.
You'll be interested.

684
00:36:47,120 --> 00:36:48,800
You guys love this stuff.
Right?

685
00:36:49,040 --> 00:36:51,880
Click this link and you know
like subscribe whatever.

686
00:36:52,600 --> 00:36:57,400
I think that second one, most
people kind of detest a little

687
00:36:57,400 --> 00:37:00,080
bit and some platforms are a
little bit more about it and

688
00:37:00,080 --> 00:37:03,680
some aren't, some aren't.
Reddit definitely is not a place

689
00:37:03,680 --> 00:37:05,640
where you want to engage in self
promotion.

690
00:37:05,920 --> 00:37:08,960
And the reason that they create
those threads that Dr. was

691
00:37:08,960 --> 00:37:11,840
talking about where you can do
the self promotion thing and

692
00:37:11,840 --> 00:37:14,960
share your new episodes, it's
largely A honeypot to pull it

693
00:37:15,000 --> 00:37:18,200
out of the regular content and I
don't think people really engage

694
00:37:18,200 --> 00:37:21,040
with it all that much.
Whereas LinkedIn on the other

695
00:37:21,040 --> 00:37:24,800
hand seems to be a place where
you can just talk about yourself

696
00:37:24,800 --> 00:37:27,800
ad nauseam and all your things
and nothing gets taken down

697
00:37:27,800 --> 00:37:30,400
there.
But those are completely

698
00:37:30,880 --> 00:37:35,280
different forms of social media.
So don't conflate self

699
00:37:35,280 --> 00:37:39,880
promotion, the act of marketing
yourself, with what people are

700
00:37:39,880 --> 00:37:45,400
complaining about, which is the
self promo post kind of thing.

701
00:37:45,400 --> 00:37:48,080
If you're outward with it, if
you're completely overt with it,

702
00:37:48,320 --> 00:37:50,760
that tends to be what rankles
people a little bit.

703
00:37:51,080 --> 00:37:53,400
And we'll get you know why it's
in the rules and stuff.

704
00:37:53,520 --> 00:37:55,600
Right.
But you know, Matthew, also what

705
00:37:55,600 --> 00:38:02,080
works is if you, especially on
Facebook, if you DM the

706
00:38:02,080 --> 00:38:06,480
administrator personally and
say, listen, I really, I'm not

707
00:38:06,480 --> 00:38:09,880
in it for self promotion, but
I'd love to get some feedback on

708
00:38:09,880 --> 00:38:13,520
my, on my show.
Can I please put a link in?

709
00:38:13,760 --> 00:38:16,040
They will either come back and
say, you know what, sure,

710
00:38:16,040 --> 00:38:19,560
that'll be fine.
Or you can do that on Wednesday.

711
00:38:19,560 --> 00:38:22,480
You can do that on, you know, we
do that Tuesdays or something

712
00:38:22,480 --> 00:38:25,720
like that.
But when you put your link in

713
00:38:26,080 --> 00:38:29,280
you you open up with.
This has been approved by the

714
00:38:29,280 --> 00:38:31,160
administrator and blah blah blah
blah.

715
00:38:31,160 --> 00:38:33,440
Well, that takes it back to the
next stage, which I'd talk

716
00:38:33,440 --> 00:38:35,240
about.
I had a second point, forgotten

717
00:38:35,240 --> 00:38:36,480
what it is, but let's keep going
with this.

718
00:38:36,800 --> 00:38:41,120
Whether the impact of making a
post like that is worth the time

719
00:38:41,120 --> 00:38:44,960
and effort for you trying to
engage the admins to approve it.

720
00:38:45,520 --> 00:38:49,160
And often times it is the case
that you're keen enough to get

721
00:38:49,160 --> 00:38:51,160
it out there that they should
make it happen there.

722
00:38:51,400 --> 00:38:57,000
But for every legitimate, you
know, engaged 10,000 person

723
00:38:57,000 --> 00:39:02,000
strong podcasting group on
Facebook, there are 20 to 50

724
00:39:02,000 --> 00:39:04,600
other groups that are podcast
promos.

725
00:39:04,600 --> 00:39:08,640
You can self promote here,
asterisk, asterisk, whatever

726
00:39:08,640 --> 00:39:11,880
amount of emojis you want.
And people just hammer out the

727
00:39:11,880 --> 00:39:16,200
posts all over those those
groups with the hopes that

728
00:39:16,200 --> 00:39:19,360
someone will click.
And it's the same method that

729
00:39:19,360 --> 00:39:23,280
spam people use to spam others.
Like it costs them nothing to

730
00:39:23,280 --> 00:39:26,320
send out phishing emails to
10,000 people.

731
00:39:26,520 --> 00:39:28,240
They just need five people to
click.

732
00:39:28,840 --> 00:39:31,040
But it's not as effective for us
as podcasters, I think.

733
00:39:31,040 --> 00:39:34,280
It's a fine line when someone is
posting something like that and

734
00:39:34,280 --> 00:39:38,160
they truly want feedback.
Tell me what you don't like

735
00:39:38,160 --> 00:39:40,240
about this.
Tell me the good parts, tell me

736
00:39:40,240 --> 00:39:43,640
the bad parts.
It's a fine line between are you

737
00:39:43,640 --> 00:39:46,600
promoting this or do you really
want feedback?

738
00:39:46,600 --> 00:39:49,040
That's the thing, and it's the
let's call it the ick.

739
00:39:49,360 --> 00:39:52,800
It's the ick that people get on
the Internet these days and

740
00:39:52,960 --> 00:39:56,320
making sure that your copy is
strong enough and clear enough

741
00:39:56,320 --> 00:39:59,640
that's not your intention or
having a reputation on a group

742
00:39:59,640 --> 00:40:02,720
of platform that you are genuine
with what you're looking for, I

743
00:40:02,720 --> 00:40:04,320
think that becomes the harder
thing.

744
00:40:04,480 --> 00:40:06,840
Thanks, Matt.
I want to go to BC Alex and then

745
00:40:06,840 --> 00:40:08,440
Sid wants to chime in, but go
ahead BC.

746
00:40:08,600 --> 00:40:11,600
Yeah. 1 clarifying question.
Are we under the assumption that

747
00:40:11,960 --> 00:40:16,440
this person has no, outside of
their podcasting page or their

748
00:40:16,440 --> 00:40:20,120
podcasting platform, they have
no other kind of inherent

749
00:40:20,120 --> 00:40:22,600
following from their personal
social media.

750
00:40:22,600 --> 00:40:24,240
They've never done social media
before.

751
00:40:24,240 --> 00:40:27,520
So they're truly starting from
some kind of like scratch

752
00:40:27,520 --> 00:40:31,800
position when it comes to having
any kind of preeminent audience

753
00:40:31,800 --> 00:40:35,200
to just reach out to and say,
hey, guys, I'm doing this now.

754
00:40:35,200 --> 00:40:37,320
I would love any kind of
feedback for my, you know,

755
00:40:37,400 --> 00:40:40,400
friends who are already podcast
lovers, check out my show, kind

756
00:40:40,400 --> 00:40:42,080
of give me some kind of
feedback.

757
00:40:42,320 --> 00:40:45,640
And then outside of that, I
would say look for guesting

758
00:40:45,640 --> 00:40:48,040
opportunities, you know, if
you're doing this brand new

759
00:40:48,040 --> 00:40:51,840
thing, if it's especially if it
ties into either a hobby that

760
00:40:51,840 --> 00:40:55,440
that you can find a niche
podcast conversation for or if

761
00:40:55,440 --> 00:40:58,280
it's for business, something
like that, you know, find a

762
00:40:58,320 --> 00:41:00,560
correlating guesting opportunity
and you know.

763
00:41:00,600 --> 00:41:02,440
Go ahead, Alex is.
That audience to get some

764
00:41:02,440 --> 00:41:03,640
feedback.
No, I think that's.

765
00:41:03,640 --> 00:41:05,480
Kind of two points there.
Yeah, I think that's a good

766
00:41:05,480 --> 00:41:08,160
point BC and I think you have to
start there.

767
00:41:08,160 --> 00:41:09,440
Look at the people that surround
you.

768
00:41:09,440 --> 00:41:11,120
But go ahead, Alex.
And then I want to go to Sydney.

769
00:41:11,120 --> 00:41:14,880
Yeah, I deal with this a lot, or
I used to with my old show and

770
00:41:15,000 --> 00:41:17,760
it just comes down to you have
to find your people.

771
00:41:17,920 --> 00:41:23,160
I mean, when I was doing my From
show, we were in probably 5 to 6

772
00:41:23,400 --> 00:41:27,240
different Facebook groups and
you know, we messaged the admins

773
00:41:27,240 --> 00:41:30,560
to see if we could post our
links because people wanted.

774
00:41:30,560 --> 00:41:33,320
It was a race against time.
You know, the show drops on

775
00:41:33,320 --> 00:41:35,200
Sunday.
It was live, whatever else.

776
00:41:35,280 --> 00:41:39,240
But at the end of the day, if
you can't find your people, like

777
00:41:39,240 --> 00:41:40,400
I don't know anything, I read
it.

778
00:41:40,400 --> 00:41:43,720
So I don't know about the karma
stuff, but you know, there's

779
00:41:43,720 --> 00:41:47,600
groups for everything and you
have to just be involved in that

780
00:41:47,600 --> 00:41:52,560
group and build and build a
reputation of trust.

781
00:41:52,560 --> 00:41:55,800
And then usually they'll let you
post in a lot of cases.

782
00:41:55,800 --> 00:41:58,240
So I'll let said go on.
Thanks, Alex.

783
00:41:58,360 --> 00:42:02,000
So, yeah, I have a lot of
thoughts about this because this

784
00:42:02,000 --> 00:42:04,800
guy was, I saw this also on
Facebook.

785
00:42:05,360 --> 00:42:08,120
This guy was asking for help.
He obviously is very passionate

786
00:42:08,120 --> 00:42:10,840
about what he's doing.
He's not getting a lot of

787
00:42:10,840 --> 00:42:12,360
feedback.
He doesn't have a lot of

788
00:42:12,360 --> 00:42:13,880
followers.
It's not getting a lot of

789
00:42:13,880 --> 00:42:15,480
downloads.
He was asking for help.

790
00:42:15,520 --> 00:42:18,760
And so the podcasting community
should have jumped in and helped

791
00:42:18,760 --> 00:42:20,600
him, right?
This is in general I'm saying

792
00:42:20,600 --> 00:42:23,680
that, but you know, but he also,
I think he's asking for help in

793
00:42:23,680 --> 00:42:27,960
the wrong place, like because we
as a collective occasionally

794
00:42:27,960 --> 00:42:32,520
will review strategically and
methodically and thoughtfully

795
00:42:32,520 --> 00:42:35,280
review people's podcasts when
they submit them, right?

796
00:42:35,880 --> 00:42:39,640
He's asking just random people
he doesn't know to review his

797
00:42:39,640 --> 00:42:44,000
podcast and provide feedback and
opinions are like butt holed.

798
00:42:44,000 --> 00:42:46,600
Everybody's got one.
They all stink, right?

799
00:42:46,680 --> 00:42:50,160
And so he's asking the wrong
people for feedback.

800
00:42:50,400 --> 00:42:52,520
Which leads me to my Third
Point, which is I don't know

801
00:42:52,520 --> 00:42:54,240
that this guy knows who his
audience is.

802
00:42:54,240 --> 00:42:57,080
I don't know that he knows what
his show is about or who it's

803
00:42:57,080 --> 00:42:59,360
really for.
Because that's who I would go

804
00:42:59,360 --> 00:43:02,240
ask.
I would go ask the people that

805
00:43:02,240 --> 00:43:06,240
are my ideal listener what they
think about the show and ideas

806
00:43:06,520 --> 00:43:08,760
of ways I can market it.
But I think Matt said it

807
00:43:08,760 --> 00:43:11,880
earlier, maybe BC said it like,
get on the socials and start

808
00:43:11,880 --> 00:43:13,920
telling people about it.
Wherever you are, you've got

809
00:43:13,920 --> 00:43:15,920
some limit, you've got some
following.

810
00:43:15,920 --> 00:43:18,520
If it's only 10 people, start
telling people about it.

811
00:43:18,840 --> 00:43:21,680
And then ask people to, if they
enjoy the show, ask people to

812
00:43:21,680 --> 00:43:24,120
share it with a friend.
I mean, podcast marketing is

813
00:43:24,120 --> 00:43:26,760
hard.
It is very, very organic and

814
00:43:26,760 --> 00:43:30,800
it's going to take time.
But I don't know that this guy

815
00:43:30,920 --> 00:43:34,400
knows who his audience is,
because if he did, he should

816
00:43:34,400 --> 00:43:35,840
start there.
I think you're right, Sid.

817
00:43:35,840 --> 00:43:38,200
And another thing that I want to
throw out there that I've done a

818
00:43:38,200 --> 00:43:41,960
lot of done a lot of this on
LinkedIn is I go out and comment

819
00:43:41,960 --> 00:43:45,080
on other people's posts.
And I think you can build some

820
00:43:45,080 --> 00:43:47,160
rapport there.
You can build some trust, You

821
00:43:47,160 --> 00:43:50,760
can build those relationships,
which I think is super important

822
00:43:50,760 --> 00:43:53,960
because one of the things that
I've noticed and I've not been

823
00:43:53,960 --> 00:43:57,320
in podcasting for, I guess it's
been four or five years, but I

824
00:43:57,320 --> 00:43:59,320
kind of call it guerrilla
marketing for a little bit.

825
00:43:59,320 --> 00:44:01,920
Because I go out there and I go
and talk to people.

826
00:44:01,920 --> 00:44:04,760
I go interact with their posts.
I'm interacting with people I

827
00:44:04,760 --> 00:44:07,200
shouldn't be interacting with,
but I just go out there and post

828
00:44:07,200 --> 00:44:08,800
something or I reach out to
them.

829
00:44:08,840 --> 00:44:11,320
I've been on people's shows that
I never thought I'd ever get on

830
00:44:11,360 --> 00:44:13,760
because I just went and asked.
And Mark put something in the

831
00:44:13,760 --> 00:44:16,320
comments a few minutes ago
about, you know, asking an

832
00:44:16,320 --> 00:44:17,720
admin.
If you don't ask, you're never

833
00:44:17,720 --> 00:44:19,680
going to get an answer.
And I think that's one of the

834
00:44:19,680 --> 00:44:24,200
things that I would say as a new
podcaster, if you want feedback

835
00:44:24,200 --> 00:44:26,680
for you, go give feedback to
other people.

836
00:44:26,960 --> 00:44:30,640
Go interact with other people in
your niche or in the area of

837
00:44:30,640 --> 00:44:33,960
which you're speaking.
Go find out who the players are

838
00:44:33,960 --> 00:44:36,480
in that.
And I think that would be super

839
00:44:36,480 --> 00:44:39,880
effective to helping you build
up that feedback loop.

840
00:44:39,960 --> 00:44:42,320
And I don't know if anybody else
wanted to comment on this topic,

841
00:44:42,320 --> 00:44:45,720
but I think that's part of it.
And if you go out to these big

842
00:44:45,720 --> 00:44:49,840
communities, I just don't think
that dropping links in, I think

843
00:44:49,840 --> 00:44:52,720
they're low value.
I don't think at all they work.

844
00:44:52,760 --> 00:44:55,280
I think the end of the day, and
you hear me say this on the show

845
00:44:55,520 --> 00:44:59,560
all the time, it's about
building relationships 1 by 1,

846
00:44:59,760 --> 00:45:03,120
building a reputation.
That's where you go find smaller

847
00:45:03,120 --> 00:45:05,000
communities.
Maybe you go find that niche

848
00:45:05,000 --> 00:45:08,520
that you're speaking in, be
honest with other people, give

849
00:45:08,520 --> 00:45:10,760
feedback.
I think that's where you're

850
00:45:10,760 --> 00:45:12,200
going.
Because the truth is you are

851
00:45:12,200 --> 00:45:14,080
going to get banned if you're
out there just promoting.

852
00:45:14,080 --> 00:45:15,920
First of all, nobody's looking
at that stuff.

853
00:45:16,480 --> 00:45:19,720
I look at those online and I go,
it's a promotion wagon.

854
00:45:19,720 --> 00:45:21,680
No, but nobody's doing anything
with that.

855
00:45:21,680 --> 00:45:23,720
The question you have to ask
yourself, and I'm going to go to

856
00:45:23,720 --> 00:45:25,200
Matt here in a second.
The question you have to ask

857
00:45:25,200 --> 00:45:28,320
yourself, how do I share my
show, how to become someone

858
00:45:28,320 --> 00:45:30,080
worth listening to?
And I think, Sid, the other

859
00:45:30,080 --> 00:45:33,320
thing you said, which I want to
trumpet, is that what is your

860
00:45:33,320 --> 00:45:34,920
why?
Who are you speaking to?

861
00:45:34,920 --> 00:45:37,120
Who is your audience?
But go ahead, Matt, I saw you

862
00:45:37,120 --> 00:45:38,760
want to make a comment.
Just to build on what you're

863
00:45:38,760 --> 00:45:41,640
saying there, a piece of advice
I have for a lot of people,

864
00:45:41,840 --> 00:45:46,280
usually for editors, people who
are trying to cut into the, the

865
00:45:46,280 --> 00:45:51,640
freelance podcast editing space
is to create podcast friends.

866
00:45:51,640 --> 00:45:54,440
And if you've got a podcast
already, it's easy for you to do

867
00:45:54,440 --> 00:45:56,320
that.
But when I say podcast friends,

868
00:45:56,400 --> 00:45:59,520
podcasters, it means that you
can spread your net wide and do

869
00:45:59,520 --> 00:46:00,800
all the things you're talking
about.

870
00:46:00,800 --> 00:46:03,280
Ralph, creating those
relationships is really good.

871
00:46:03,280 --> 00:46:07,080
And they may not be necessarily
directly in your field, but

872
00:46:07,160 --> 00:46:10,360
having a network of podcasters
that you love hanging out with

873
00:46:10,360 --> 00:46:12,720
and talking to and being great
friends with them.

874
00:46:12,720 --> 00:46:15,320
I mean, you might consider this
is the kind of place where you

875
00:46:15,320 --> 00:46:18,320
do that.
It's it just, it creates so many

876
00:46:18,520 --> 00:46:22,040
opportunities that you wouldn't
consider and you can't even

877
00:46:22,280 --> 00:46:25,760
academically theorize about in a
conversation like this.

878
00:46:25,760 --> 00:46:29,240
Like I've met people in America.
Oh, you guys, Mark, I even

879
00:46:29,240 --> 00:46:32,120
connected with a podcast called
the Super Bracket Bros, which

880
00:46:32,120 --> 00:46:34,760
connected me to your friendly
neighborhood gamers, which

881
00:46:34,760 --> 00:46:36,760
connected me to a bunch of other
shows.

882
00:46:37,160 --> 00:46:41,840
And you just you can't under
underestimate having a great

883
00:46:41,840 --> 00:46:44,520
podcast at Community.
I think it's a great way to

884
00:46:44,560 --> 00:46:45,840
achieve what you're talking
about there, Ralh.

885
00:46:45,880 --> 00:46:49,000
All right, I want to throw this
last question out to the room

886
00:46:49,520 --> 00:46:51,560
because I really think this
nails what we're talking about

887
00:46:51,560 --> 00:46:53,760
today.
What's one thing you could do

888
00:46:53,760 --> 00:46:58,560
this very week to earn your
first ten real listeners instead

889
00:46:58,560 --> 00:47:01,880
of chasing 1000 random ones?
Because I think a lot of times

890
00:47:01,880 --> 00:47:04,280
that's what we do.
We go chase after those big

891
00:47:04,280 --> 00:47:07,120
10,000 download numbers or those
thousand random ones.

892
00:47:07,560 --> 00:47:10,280
Does anybody in the group now
want to comment on that?

893
00:47:10,480 --> 00:47:12,200
What is the thing that you could
do this week?

894
00:47:12,200 --> 00:47:14,680
Because I really want to give
this person some answers to

895
00:47:14,680 --> 00:47:17,080
their question.
What is the way that you can

896
00:47:17,080 --> 00:47:19,160
earn 10 real listeners this
week?

897
00:47:19,240 --> 00:47:21,000
Go ahead, Sid.
That's a really great question,

898
00:47:21,000 --> 00:47:25,400
and I would reach out to 10
people that I know that are the

899
00:47:25,400 --> 00:47:28,640
ideal listener for my show and
ask them to listen to the show

900
00:47:28,840 --> 00:47:31,520
and to give me feedback.
The 10 people, whether that's on

901
00:47:31,520 --> 00:47:34,440
Facebook or Instagram or
LinkedIn or just 10 people that

902
00:47:34,440 --> 00:47:37,080
you happen to have in your
phone, dial their numbers.

903
00:47:37,080 --> 00:47:39,440
Excuse me, Tell them you started
a podcast.

904
00:47:39,600 --> 00:47:42,480
Do you think they might really
like it and you'd love to share

905
00:47:42,480 --> 00:47:45,760
the link with them so that they
could listen in and give you

906
00:47:45,760 --> 00:47:47,480
feedback on the show?
Maybe you don't ask that last

907
00:47:47,480 --> 00:47:50,720
part of that question, but reach
out to 10 people individually.

908
00:47:51,280 --> 00:47:53,120
Great idea.
Let's go to BC and then I'm

909
00:47:53,120 --> 00:47:53,800
going to go to Matt.
Yeah.

910
00:47:53,920 --> 00:47:56,960
I would say for me, one thing I
noticed over time that has

911
00:47:56,960 --> 00:48:01,760
really shifted for me is my is
the availability that I have to

912
00:48:01,760 --> 00:48:06,480
really put myself back into a
sequential promotional vibe.

913
00:48:06,720 --> 00:48:10,280
Years ago, I used to be able to
fully produce the show.

914
00:48:10,600 --> 00:48:14,080
I would pinpoint like the best
possible promotional teaser,

915
00:48:14,400 --> 00:48:16,800
create that, promote the
episode.

916
00:48:17,080 --> 00:48:22,560
Once the episode goes out, push
it with several more clips and

917
00:48:22,560 --> 00:48:25,840
promoted through my blog and
like really hit all the

918
00:48:25,840 --> 00:48:30,440
different digital platforms that
I had facilitated to speak to

919
00:48:30,440 --> 00:48:33,520
different segments of my
audience and really give every

920
00:48:33,520 --> 00:48:39,000
episode it's due moment.
And over time, the shifting in

921
00:48:39,000 --> 00:48:41,280
my own time has taken me away
from that.

922
00:48:41,280 --> 00:48:44,520
So I feel like if I could return
to that, because I got really

923
00:48:44,520 --> 00:48:47,040
good engagement back in that
back in those days, if I could

924
00:48:47,040 --> 00:48:51,360
return to that and just kind of
remove whatever else was

925
00:48:51,360 --> 00:48:54,200
ancillary from my table, then I
feel like I would be able to

926
00:48:54,200 --> 00:48:58,640
really get back to that solid
bang for my buck kind of

927
00:48:58,640 --> 00:49:00,480
promotional sequence I used to
do.

928
00:49:00,480 --> 00:49:03,600
I'm going to go to Matt in a
second BC but I want to just go

929
00:49:03,600 --> 00:49:05,320
into that for a second because I
think what you're saying is I

930
00:49:05,320 --> 00:49:08,640
want to be intentional.
And I think that as podcasters,

931
00:49:08,640 --> 00:49:11,640
we have to be intentional.
There's a great amount of

932
00:49:11,640 --> 00:49:13,080
creativity and what we do.
I get it.

933
00:49:13,080 --> 00:49:15,760
But I what I hear you saying,
correct me if I'm wrong, but you

934
00:49:15,760 --> 00:49:18,680
want to be intentional in your
promotion strategy, Is that what

935
00:49:18,680 --> 00:49:22,240
I hear you saying?
Intentional, but also have the

936
00:49:22,240 --> 00:49:24,640
time to provide that
intentionality.

937
00:49:24,800 --> 00:49:27,800
That's what I feel like I'm
lacking is the time to really

938
00:49:27,880 --> 00:49:30,360
have the follow through with
that intentionality I love.

939
00:49:30,680 --> 00:49:33,920
That that'd be a great topic for
another day, is time management

940
00:49:33,920 --> 00:49:36,440
for podcasters.
I think that's really what

941
00:49:36,440 --> 00:49:37,960
you're getting at.
But Matt, I want you to go ahead

942
00:49:37,960 --> 00:49:39,720
and make the final comment and
then we'll bring this to a

943
00:49:39,720 --> 00:49:41,480
closure today.
It's going to be a tip wrapped

944
00:49:41,480 --> 00:49:44,160
in what I said before.
Having a great podcaster network

945
00:49:44,200 --> 00:49:46,480
is great.
That means they have podcasts.

946
00:49:46,480 --> 00:49:49,920
I would suggest that if you can
have some like minded podcast of

947
00:49:49,920 --> 00:49:53,680
friends in mind, approach them
with your first episode and

948
00:49:53,920 --> 00:49:57,080
encourage a feed drop, which
means that you put your episode

949
00:49:57,080 --> 00:49:58,680
in their feed if they're open to
it.

950
00:49:58,960 --> 00:50:02,240
Maybe you give them a guest spot
on your show in recompense, but

951
00:50:02,240 --> 00:50:05,520
exposing your episode across a
number of established audiences

952
00:50:05,520 --> 00:50:08,840
already can be a great way to
get those first few listens.

953
00:50:08,920 --> 00:50:11,920
They may not come through your
analytics, but if they're

954
00:50:11,920 --> 00:50:15,520
interested enough, you can even
get some feedback on the episode

955
00:50:15,520 --> 00:50:17,720
from that audience as well.
Well said, Matt, and I think

956
00:50:17,720 --> 00:50:20,040
that's a great way to end today.
Listen, I just want to thank

957
00:50:20,040 --> 00:50:21,560
everybody for participation
today.

958
00:50:21,560 --> 00:50:23,600
One of the things that I've been
calling out, the end of each

959
00:50:23,600 --> 00:50:25,400
show, if you'd like to support
the show, if you're getting

960
00:50:25,400 --> 00:50:28,520
value from the show, 1 of the
ways you can do that is by going

961
00:50:28,520 --> 00:50:31,920
to
podcastingmorningchat.com/support.

962
00:50:31,920 --> 00:50:35,200
We've set up a Buy Me a Coffee.
Now this isn't an actual coffee

963
00:50:35,200 --> 00:50:38,040
thing, but if you want to throw
some coffee dollars there,

964
00:50:38,040 --> 00:50:42,040
again, that's at Podcasting.
Morning chat.com/support and

965
00:50:42,040 --> 00:50:44,680
don't forget to join us.
Tomorrow is our weekly news show

966
00:50:44,680 --> 00:50:46,280
and everybody have a great day
today.

967
00:50:46,280 --> 00:50:47,920
Thank you so much for being here
this morning.