535. Have You Let AI Become Your Voice?

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Ralph Estep Jr.: Well, good

morning, podcasters.

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Today is Wednesday, june 10,
2026 and
today we're going

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00:00:09,255 --> 00:00:11,370
deep on the news.
We're talking about what's


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happening in the world of
podcasting and content creation

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that every indie creator needs
to hear right now.

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So, if you
listen to
Clubhouse, hit the share button,

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00:00:20,110 --> 00:00:22,996
top right-hand
corner of your
screen, and share how the

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00:00:22,996 --> 00:00:25,610
Clubhouse let you.
If
you want to join us live on

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00:00:25,700 --> 00:00:30,236
video, you can go to Podcasting
Morning show.com/join us.

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00:00:30,236 --> 00:00:33,620
And for catching us via podcast,

YouTube, LinkedIn, or anywhere

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00:00:33,680 --> 00:00:36,920
else, please share this episode
with a fellow podcaster.

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They'll thank you for it.
Now, give me
about 30 seconds,

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and we'll get things going.
Thank you so much
for being

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here today.
Audio Clip: The podcasting


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morning show is powered by
Ironick Media, helping


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podcasters launch, polish, and
grow great shows, and by Content

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Creators Accountant, helping
creators build real business


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behind their content.
Ralph Estep Jr.: Well, good


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morning again, everybody.
Welcome to the podcasting


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morning show.
Thank you so much for being

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here.
As I continue
leading the

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charge here with Mark away at
camp, doing some
volunteer

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work, and currently on stage for
me right now we have
DR. Fay

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and Sid Meadows.
We've also got Dan Schultz, and

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thank
you for everybody
putting, putting me up with the

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last
couple days, as I was on
the road, the technology became

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an
interesting thing, but we
got through it.

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So, today we're
going to get
into the news, but I want to

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start by talking about
where
podcasting stands right now.

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And because context
matters,
these numbers tell a story.

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So, let's take a look at
where
podcasting stands right now, and

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here are the numbers
from
podcast index this week.

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So, total podcast into

directory: 4,699,352 and total

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episodes ever published.
Listen
to this number, I was

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amazed by this: 162,628,581
average
episodes per show 34.6

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Now let's talk about active
podcasts.

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This
is your real competition.
Now here's the numbers that

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actually
matter to you.
Updated in the last seven days

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was 199,805
podcast, that's
down 1.6 from the previous week

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of 203,023 now
update in the
last 30 days was 360,100 That's

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actually down 3%
from last
month's 371,001 91 So, think

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about this: out of nearly
4.7
million podcasts, only about

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200,000 published something in

the last week, that's your real

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competition, not 4.7 million,

but only about 200,000 and that

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number is actually going down.

So, if you showed up this week,

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you're already ahead of most

people.

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So, let's get right.
DR: Did you see this other stat

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where it says an average last
month there was a new podcast


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episode posted every 0.9
seconds.

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Audio Clip: Wow, that's amazing.
Ralph Estep Jr.: I wonder, how


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many of those are those AI
things that are going out all


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the time?
Audio Clip: That's a good


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question.
Ralph Estep Jr.: That's a good


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question for sure.
All right, DR. Well, let's get

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to our top
five for today.
Audio Clip: So, the first chart

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is Apple's top five for science
fiction.

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Okay, science fiction.

So number five is the biome,

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number four is Welcome to Night
Vale, number three is Last

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Resort, number two is the No

Sleep podcast, and the number

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one podcast is Old Gods of

Appalachia.

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Ralph Estep Jr.: Well, that's

great.

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Audio Clip: Yeah, Ralph Estep
Jr.: now, DR. I
think now

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they've got another one.
Go ahead.

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Audio Clip: Yeah, the next one

is the top five podcasts from

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Good Pods, and it's the

educational top five.

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So, number five is, and this one
is right
in our wheelhouse

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here, it's the Profit Podcast,
that's Crystal
Profit.

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Okay, so she has a podcast about
podcasting, same
as we do.

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Number four is the Mel Robbins
podcast, number three is
the

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stupid history minute and number
two is that's
instinctating as

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number one, like it all Ralph
Estep Jr.: right.

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DR.
Well, let's go on.
DR had some news that she wanted

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to share,
so we're going to go
ahead and go to an announcement.

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Go ahead,
DR. Audio Clip:
Yeah, so as some of
you

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Audacity users, the editing
program.

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Audacity, as some of
you know,
there have been like update

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after update after
update.
They're really, really trying to

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make it a viable,
editable
DAW.

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So, if you would like, like a
good look at what
Audacity

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Four is like, then you want to
tune in to Mike Teaches


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Audacity, it's a YouTube channel
that's the actual name.

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Mike
teaches Audacity, and
this is where he gives you Mike

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Adams
gives you a step-by-step
lesson on how to use this new

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version,
which is still in
beta, by the way.

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Mike Adams happens to be
one
of the nicest guys in podcasting

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that I personally
know, he is
my go-to for anything having to

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do with
Audacity.
By the way, this new Audacity

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four, it reminds me a
little
bit more of Hindenburg.

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Ralph Estep Jr.: Well, that's

interesting.

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I never used either one.
DR: Well, I'm a heavy Audacity


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user, and you know, change is
hard, so I'm gonna have a hard


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time, but I know that I'm gonna
go through Mike Adams' channel,

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and it's gonna make it a whole
heck of a lot easier for me.

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Ralph Estep Jr.: Well, that's

fantastic.

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Nothing wrong with that.
All right.

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Well, let's get
to the
business bite for this week.

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Audio Clip: Quick tip: Smart

Move Content creators business

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bite, Ralph Estep Jr.: all
right.


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Well, usually Mark introducing
me, so I'm going to introduce


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myself and get right to the
content today.

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So, I want to
give you your
business bite for the week, and

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this one hits
close to home
for a lot of indie podcasters.

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Here's the bite for
today:
podcast ad revenue is at 2.5

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billion, it's a big number,
so
why is the average indie

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podcast?
They're still making
under

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$500 a month, and here's the
number that should stop you


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cold.
Like I said, podcast advertising

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2.5 billion, that's
in 2026
Now, the IAB projects another

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9.6% growth on top of
that
this year.

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Brands are spending more on
podcast ads
than ever before,

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but like I said, the average
independent
podcaster still

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earns under $500 a month.
Now, if you like me,
you're

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wondering, how's that possible?
Well, let me break
that down.

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Here's what the ad market
actually looks like in
2026

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mid-roll ad reads, those are the
ones in the middle of
your

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show, the gold standard, those
run 25 to $40 CPM.

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Now,
CPM is cost per 1000.
Now, if you're lucky to be in

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finance
and business shows,
that can command anywhere from

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50 to 100
CPM.
Now, if you're thinking about

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that, you're like, that
sounds
great.

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It sounds great until you do the
math.

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Think
about this: a show with
10,000 downloads per episode at

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$30 CPM
mid roll earns about
$300 per episode.

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That's from one time
slot.
Here's the issue: most indie

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podcasters aren't at
10,000
downloads, and most ad networks

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won't even look at you
until
you hit 5000 to 10,000 So then

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we pivot into these

programmatic ads, the ones

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smaller shows can actually get.


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Here's the problem with those:
the CPM for those are $3 to $15

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not 30.
So, here's the business lesson:

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the ad money is real,
but it
flows to shows with scale, not

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shows with passion.

So, what does that mean for you

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as an indie creator?
It means
that ads are probably

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not your first revenue stream,
as we
talked about on Monday.

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It means direct monetization,
your own
products, your own

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services, coaching, consulting,
your
memberships is where the

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real money is for shows at your
stage.

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A show with 500 loyal listeners
and a $500 coaching
officer

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offer can earn up to 550 1000
downloads, and programming
ads

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can actually make money.
If you think about it, the

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industry
in general is chasing
scale.

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Your edge as an indie

do-it-yourself podcaster is

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depth.
So, let's talk about it.


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Have you ever tried to land a
sponsor and hit a download count

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wall?
Does anybody want to comment

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about that in the chat?

Have you ever tried to land a

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sponsor and hit that brick wall?



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Does anybody want to comment on
that?

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Well, anyway, we can get
right
back into today's news.

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So that is your business bite
for
today, and DR. If you want

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to handle the next one, let me
hit
the news music here, I

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Audio Clip: Edison Research says

Netflix and Tubi are already

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showing up as podcast

destinations, but the numbers

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are still early and a little bit

uneven.

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Now, in the first quarter of
2026 Edison added
both the

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platforms to its podcast service
tracking among
weekly US

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podcast consumers age 13 and
older. 14% said that
they'd

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used Netflix to consume
podcasts, while only 4% said the

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same about Tubi.
And just as an aside, I went on

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to be looking
for podcasts,
and I could not find them

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anywhere.
I found.

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All
over the place on Netflix,
Netflix couldn't find them on


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duty.
Okay, those numbers are notable,

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but let's not start
printing
Netflix kill podcasting mugs

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just yet.
YouTube and
Spotify still

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dominate this space with 64% and
42%
respectively saying that

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these used those platforms for
podcast
consumption.

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The bigger story is that video
streamers are no
longer just

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flirting with podcasts, they're
buying it,
making deals, and

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trying to turn podcast audiences
into platform
audiences.

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So, some of the highlighted
points is Netflix
has already

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made major podcast moves,
including a deal tied to
Jay

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Shetties on purpose.
To be has lined up podcast

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content
through deals with
Audio Chuck and Sirius XM, and

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Edison says
that the second
quarter of 2026 results will

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show whether these
early
numbers grow as more platform

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deals roll out.
I still
couldn't find anything

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on Tubi.
Have you, have you tried to look

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on Tubi for podcasts?
Ralph Estep Jr.: I have not, but

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I didn't even know what to be
was until you put this in the


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notes today.
Audio Clip: Oh, I like tubi.. to

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be.. is like, are you familiar
with Pluto?

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Ralph Estep Jr.: No, I'm not

familiar with that one either.

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Actually, Audio Clip: oh, I'm
sorry.

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There
are free services that
have a lot of shows on them, and

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Tubi
has really updated itself
from when it first started, and,

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but,
like I said, I'm having a
hard time finding podcasts on

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Tubi,
and oh, oh, big news,
everyone!

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I finally put down the money to
make a paid version of YouTube.

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I finally did it.
I took a look
at some of my

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00:11:47,094 --> 00:11:51,150
subscriptions, I let go of some,
and I gained
YouTube.

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Ralph Estep Jr.: Good job, DR.

That's fantastic.

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00:11:53,778 --> 00:12:00,621
Well, let's go ahead and move
into our next
news segment.

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This one says podcast discovery
is now a full
time job, video

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podcasting is giving creators
more places to
be seen, but

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it's also making discovery more
complicated.

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Now,
this is a Reuters
Institute report, says

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publishers are
moving more
shows on the platforms like

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YouTube, Spotify,
Apple,
Netflix's audience spend more

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00:12:21,480 --> 00:12:24,240
time watching podcasts, not

just listening to them.

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The shift is opening new doors
for
reach and revenue, but it

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00:12:27,528 --> 00:12:31,095
also means creators now have to
think
like podcasters, video

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00:12:31,095 --> 00:12:35,190
producers, social teams, and

yes, platform strategists all at

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once.
Delightful.

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00:12:36,180 --> 00:12:39,918
Another hat
for the already
exhausted creator closet.

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Now, why this
matters.
Podcast growth is no longer just

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about getting into
Apple
Podcast or Spotify.

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00:12:46,530 --> 00:12:50,340
Discovering discovery is

becoming more platform specific,

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00:12:50,340 --> 00:12:52,650
which means creators may need

different strategies for

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YouTube, for clips, for

connected TVs, audio apps,

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00:12:57,285 --> 00:13:00,735
newsletters, and even search.

Now, here's some highlights from

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00:13:00,735 --> 00:13:02,929
this story.
The move towards
video is

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00:13:02,929 --> 00:13:04,930
strongest for conversational
stories, and you
think about

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it, that makes a lot of sense,
especially
personality-led

215
00:13:08,435 --> 00:13:10,785
formats.
Those narrative and documentary

216
00:13:10,785 --> 00:13:13,719
podcasts are harder to
translate into video without

217
00:13:13,719 --> 00:13:17,111
losing what
makes them work.
Now, video can help build

218
00:13:17,111 --> 00:13:19,868
stronger
host-audience
connection, but it also raises

219
00:13:19,868 --> 00:13:22,920
production costs,
and
publishers are looking beyond

220
00:13:22,920 --> 00:13:26,319
ads, including
memberships,
events, merchandise, and bonus

221
00:13:26,319 --> 00:13:28,980
content.

Now, if you'd like to comment on

222
00:13:28,980 --> 00:13:33,270
any of these, please put a one

in the chat on Clubhouse, and I

223
00:13:33,270 --> 00:13:35,760
will be happy to bring you up on

stage, and you can make a

224
00:13:35,760 --> 00:13:37,900
comment.
But here's my question
for the

225
00:13:37,900 --> 00:13:41,375
room: Does video make you feel
more connected to a
host, or

226
00:13:41,375 --> 00:13:43,518
does it change the feel of the
show?

227
00:13:43,518 --> 00:13:46,227
I really think
that's what we
need to decide on today.

228
00:13:46,227 --> 00:13:50,055
So, go ahead, Dan.
Dan: Yeah, you know, the thing


229
00:13:50,063 --> 00:13:53,235
about being connected to the
host, I truly, honestly think


230
00:13:53,243 --> 00:13:57,600
audio is always going to be
having the win when it comes to

231
00:13:57,600 --> 00:14:01,926
being connected, because it is
just so intimate and video, it's

232
00:14:01,926 --> 00:14:06,528

neat because you can see the
people, but like right now, like

233
00:14:06,528 --> 00:14:09,298

I've noticed even with you,
Ralph, like during the last


234
00:14:09,306 --> 00:14:11,960
couple days, because obviously
we've been having some technical

235
00:14:11,960 --> 00:14:15,828

issues here and there, and on
the video stream I could watch


236
00:14:15,836 --> 00:14:20,090
you and I could tell, like, oh,
you know, Ralph is in the mode


237
00:14:20,098 --> 00:14:22,790
where he's juggling too many
things here, trying to make the

238
00:14:22,790 --> 00:14:26,640
show work right, so you're not,
and this is no cut to you,


239
00:14:26,648 --> 00:14:29,990
because this is literally how
anyone, you know, the most


240
00:14:29,998 --> 00:14:33,710
famous newscaster in the world
would be acting like that if


241
00:14:33,718 --> 00:14:36,690
during his live show things were
not working and you couldn't


242
00:14:36,698 --> 00:14:39,568
hear people and there was an
echo, and you know what I mean,

243
00:14:39,568 --> 00:14:42,935
like, but on audio you can't
hear it, and it just.. that's


244
00:14:42,943 --> 00:14:46,600
where the intimacy, I think,
happens with longer term audio.

245
00:14:46,600 --> 00:14:48,970

That's just when we were talking

246
00:14:49,030 --> 00:14:52,450
about a little bit about

enhancement or engagement, and

247
00:14:52,510 --> 00:14:54,574
you know, kind of connecting

with your audience.

248
00:14:54,574 --> 00:14:57,952
The one thing I wanted to kind
of bring
up about this whole

249
00:14:57,952 --> 00:15:00,144
thing about discovery being a
full-time.


250
00:15:00,152 --> 00:15:04,488
Job, I'd say about three seasons
ago, four seasons ago on our


251
00:15:04,496 --> 00:15:09,682
podcast, we had a smallish team,
and one of the jobs - I wouldn't

252
00:15:09,682 --> 00:15:13,340

say full time, but it was a
pretty big part of her job - was

253
00:15:13,340 --> 00:15:16,530

our one of our team members
was all about discovery, and I

254
00:15:16,530 --> 00:15:20,675
would
end up having to work
with her quite a bit, so it was

255
00:15:20,675 --> 00:15:24,704
like two
of us doing it, and I
noticed that our numbers kept

256
00:15:24,704 --> 00:15:28,932
going down
and down and down,
and I'm like, well, why are they

257
00:15:28,932 --> 00:15:32,798
going down,
why aren't they
going up, and finally I came to

258
00:15:32,798 --> 00:15:37,388
the
realization that the more
time I'm dicking around with


259
00:15:37,396 --> 00:15:41,865
discovery and her helping her do
her thing, and me trying to


260
00:15:41,873 --> 00:15:44,672
figure out how the different,
you know, channels work.

261
00:15:44,672 --> 00:15:49,890
I was
not spending time on the
show, and as soon as we just did

262
00:15:49,890 --> 00:15:52,622
away
with that, and we made
our team smaller, and I just

263
00:15:52,622 --> 00:15:55,465
thought,
well, me and my
co-host can do all this stuff.

264
00:15:55,465 --> 00:15:59,919
Our numbers
started to go up
week after week after week, and

265
00:15:59,919 --> 00:16:02,866
then we just
double down
without, wow, if I can actually

266
00:16:02,866 --> 00:16:05,948
spend more time
doing this, so
I stopped doing a couple social

267
00:16:05,948 --> 00:16:09,578
media things,
still focused
primarily on one channel, one

268
00:16:09,578 --> 00:16:13,367
social media
channel.
Now our numbers are like

269
00:16:13,367 --> 00:16:18,134
drastically moving up, and
you
know, it's we are primarily an

270
00:16:18,134 --> 00:16:21,890
audio first podcast, but I do

record a video, have it ready.

271
00:16:21,980 --> 00:16:26,060
We're using our video for more

of a Patreon type of thing to

272
00:16:26,120 --> 00:16:29,090
get people into Patreon, but I

don't know, that's my take on

273
00:16:29,810 --> 00:16:30,560
it.
What are your thoughts?

274
00:16:31,370 --> 00:16:31,967
Ralph Estep Jr.: Thank you, Dan.



275
00:16:31,975 --> 00:16:33,800
Oh, I think that's a very good
point, and I want to say


276
00:16:33,808 --> 00:16:35,624
something that Tim put in the
chat.

277
00:16:35,624 --> 00:16:37,976
He says, first, he says

Netflix podcast sucks.

278
00:16:37,976 --> 00:16:40,702
Well, that's a very strong
statement,
but I think that's

279
00:16:40,702 --> 00:16:42,580
fine, John.
I was listening to John's show


280
00:16:42,588 --> 00:16:45,790
this morning to record on
Monday, and he was talking about

281
00:16:45,790 --> 00:16:48,934

moving back to Apple Podcasts,
and I thought that was really


282
00:16:48,942 --> 00:16:50,630
interesting.
And the other thing that Tim

283
00:16:50,630 --> 00:16:53,960
said is it changes the
feel.
Most of my podcast listening is

284
00:16:53,960 --> 00:16:56,432
audio only.
A video
makes me feel like the

285
00:16:56,432 --> 00:16:59,817
host is playing to the camera
and not
talking to me.

286
00:16:59,817 --> 00:17:01,495
I thought that was really
interesting thought.


287
00:17:01,503 --> 00:17:03,780
Does anybody else want to
comment on this particular news

288
00:17:03,780 --> 00:17:05,864
story?
But Dan, I think you're right on

289
00:17:05,864 --> 00:17:07,800
point.
I think there is
an intimacy

290
00:17:07,800 --> 00:17:10,704
to the audio that it looks like
John wants to join us
on

291
00:17:10,704 --> 00:17:12,791
stage.
Let me go ahead and John, did

292
00:17:12,791 --> 00:17:13,920
you want to go ahead
and make
a comment?

293
00:17:14,789 --> 00:17:17,839
John: Yeah, so I have a love

hate with video.

294
00:17:17,839 --> 00:17:21,476
Video's harder.
The reason that I do video is


295
00:17:21,483 --> 00:17:23,545
for the audience interaction,
like right now.

296
00:17:23,545 --> 00:17:26,112
I wake up in the
morning, I
come listen to you guys.

297
00:17:26,112 --> 00:17:30,729
If I go back and I miss it
in
the morning, I listen to it as a

298
00:17:30,729 --> 00:17:33,109
podcast.
I don't go watch
the video,

299
00:17:33,109 --> 00:17:38,137
because I'm sorry, guys, video
doesn't add anything
to the

300
00:17:38,137 --> 00:17:41,463
program.
Watching you two guys, or all

301
00:17:41,463 --> 00:17:44,142
you on the screen,
doesn't add
anything to it.

302
00:17:44,142 --> 00:17:48,177
It so to me, I listen to
podcasts
in the car, or while

303
00:17:48,177 --> 00:17:51,969
I'm doing something else, and I
understand
that people think

304
00:17:51,969 --> 00:17:55,425
that this is, and kids watch
stuff today, but
I still think

305
00:17:55,425 --> 00:17:58,005
they put it in their pocket and
walk around,
and the reason

306
00:17:58,005 --> 00:18:00,545
that they're watching or using
YouTube is
because it's the

307
00:18:00,545 --> 00:18:03,214
only thing they know, it like
the olds with
Facebook.

308
00:18:03,214 --> 00:18:05,531
All the old people are on
Facebook because they don't


309
00:18:05,539 --> 00:18:08,369
know how to go anywhere else.
Ralph Estep Jr.: I think that's

310
00:18:08,369 --> 00:18:10,785
a very good point, my friend.
Dan: Can I comment on that?


311
00:18:10,793 --> 00:18:12,210
Because I, John, it's really
funny.

312
00:18:12,480 --> 00:18:15,056
DR: Did you just wait a minute?


313
00:18:15,064 --> 00:18:18,000
Did you just label us as the
olds?

314
00:18:18,000 --> 00:18:21,170
John: I'm part of it.
Yeah, I'm
the olds too.

315
00:18:21,170 --> 00:18:26,073
And my podcast is my podcast is
marketed to the
olds and the

316
00:18:26,073 --> 00:18:28,970
problem is they're all over on
Facebook.

317
00:18:29,450 --> 00:18:30,695
Audio Clip: I like the label,

though.

318
00:18:30,695 --> 00:18:35,030
I think I don't mind boomer, but
the old sure I like
that.

319
00:18:35,839 --> 00:18:40,309
Dan: I was gonna say real quick
what it's funny what John just

320
00:18:40,369 --> 00:18:43,822
said about like most people, he
thinks I kind of think this

321
00:18:43,822 --> 00:18:45,869
too.
People listening on YouTube or


322
00:18:45,877 --> 00:18:49,647
video are put the phone in their
pocket and walk around and are


323
00:18:49,655 --> 00:18:52,834
listening to audio, because
that's one of the true awesome


324
00:18:52,842 --> 00:18:56,974
things about podcasting, is that
you can multitask, and with


325
00:18:56,982 --> 00:18:59,884
video you really can't
multitask, you know, it's a


326
00:18:59,892 --> 00:19:03,473
design to sit there and keep
your eyes on the screen, but so

327
00:19:03,473 --> 00:19:07,814
I actually do agree with you,
John, about that, but I do think

328
00:19:07,814 --> 00:19:12,121

it's funny, like when somebody
on a podcast that I'm doing that

329
00:19:12,121 --> 00:19:16,454

with, and all of a sudden I
hear a stupid, you know, some

330
00:19:16,454 --> 00:19:20,707
kind of
thing that a noise,
like a sweeper noise, that pops

331
00:19:20,707 --> 00:19:25,179
up and
I get mad because it's
like, let me stop, pull my phone

332
00:19:25,179 --> 00:19:28,843
out, and
look at the screen,
just in case somebody put a

333
00:19:28,843 --> 00:19:32,929
graphic or an
overlay up that
I'm supposed to pay attention

334
00:19:32,929 --> 00:19:36,939
to, and it's like
you could
have just done that audio wise

335
00:19:36,939 --> 00:19:41,227
and like just be a
better
communicator and explain what

336
00:19:41,227 --> 00:19:43,842
the thing is that I'm
supposed
to look at, and then at that

337
00:19:43,842 --> 00:19:47,109
point I'm thinking, like,
why
are we spending so much time on

338
00:19:47,109 --> 00:19:48,820
video?
Ralph Estep Jr.: I think that's

339
00:19:48,820 --> 00:19:50,515
a legitimate point.
Dan, no, I think that's a

340
00:19:50,515 --> 00:19:52,990
legitimate point.

You know, I gotta play it, you

341
00:19:52,990 --> 00:19:55,960
know, because the truth is,

sometimes words are hard in the

342
00:19:56,050 --> 00:19:58,183
morning, and I just have to find

it here.

343
00:19:58,183 --> 00:20:00,678
There Audio Clip: it is.
Words are
hard in the.

344
00:20:00,678 --> 00:20:02,819
Morning.
Did I say that out loud?

345
00:20:03,759 --> 00:20:06,052
Ralph Estep Jr.: So I played it
for myself.

346
00:20:06,052 --> 00:20:10,160
Well, DR. we're gonna go on to
the next story,
if you'd like.

347
00:20:10,290 --> 00:20:14,874
Audio Clip: Sure.
Okay, I like
this story.

348
00:20:14,874 --> 00:20:19,664
Okay, the new Coleman Insight
Study, and
that's an

349
00:20:19,664 --> 00:20:23,024
organization that I have not
heard of before, but
the new

350
00:20:23,024 --> 00:20:26,540
Coleman Insight study says that
podcast trailers are
more

351
00:20:26,540 --> 00:20:31,025
likely to make people listen
when they sound clear,


352
00:20:31,033 --> 00:20:34,602
energetic, and authentic.
The research tested different


353
00:20:34,610 --> 00:20:39,036
trailer versions from four
shows, including Super Fan


354
00:20:39,044 --> 00:20:44,228
Diaries, Binge or cringe high
rollers and better than


355
00:20:44,236 --> 00:20:47,020
yesterday with 500 US podcast
listeners.

356
00:20:47,020 --> 00:20:51,340
The big takeaway is
not
exactly shocking, but still

357
00:20:51,460 --> 00:20:54,010
useful.
Listeners respond better
when

358
00:20:54,010 --> 00:20:59,654
a trailer quickly explains what
the show is, sounds like
the

359
00:20:59,654 --> 00:21:03,935
actual host or show, and gives
them a real reason to
care.

360
00:21:03,935 --> 00:21:07,757
In other words, a trailer should
not sound like a vague
movie

361
00:21:07,757 --> 00:21:10,982
promo written by a committee
tripped, trapped,
sorry,

362
00:21:10,982 --> 00:21:15,564
trapped in a conference room.
Now this matters, because
for

363
00:21:15,564 --> 00:21:19,346
creators, trailers are not
throwaway content, they are


364
00:21:19,354 --> 00:21:22,716
often a listener's first
impression, and this study


365
00:21:22,724 --> 00:21:26,675
suggests that clarity and
personality may matter more than

366
00:21:26,675 --> 00:21:31,232

slick production alone.
So, the highlighted points are

367
00:21:31,232 --> 00:21:35,540
the study
compared multiple
trailer styles across four

368
00:21:35,540 --> 00:21:38,480
different shows.

Listeners were asked what they

369
00:21:38,600 --> 00:21:43,090
remembered, and whether they

intended to listen, and hosted

370
00:21:43,750 --> 00:21:47,800
and authentic sounding trailers
appeared to create stronger

371
00:21:47,950 --> 00:21:52,057
interest and clear topic framing

helped listeners understand

372
00:21:52,057 --> 00:21:55,138
the show faster.
So, here's my
question: When

373
00:21:55,138 --> 00:21:59,080
you hear a trailer, what makes
you want to
keep listening?

374
00:21:59,200 --> 00:22:01,090
Ralph Estep Jr.: I think that's
a great question.

375
00:22:01,090 --> 00:22:04,336
What does everybody think?
Does anyone a
comment on DR.

376
00:22:04,336 --> 00:22:06,303
question?
Because what makes a trailer

377
00:22:06,303 --> 00:22:08,763
effective
for where you
actually want to listen?

378
00:22:08,763 --> 00:22:12,011
I can speak for myself.

I know if it's something that is

379
00:22:12,066 --> 00:22:14,815
engaging to me, if it's

something I have a genuine

380
00:22:14,870 --> 00:22:18,155
interest in, and to me I really
need them to sort of set a

381
00:22:18,155 --> 00:22:20,474
table for something that I don't

already know.

382
00:22:20,474 --> 00:22:22,938
So I think that's something that
works for me.

383
00:22:22,938 --> 00:22:25,681
I
know I see Yvonne put in the
chat here.

384
00:22:25,681 --> 00:22:27,759
I really don't listen
to
trailers.

385
00:22:27,759 --> 00:22:30,276
It's interesting, DR. because
I'm running an
experiment

386
00:22:30,276 --> 00:22:33,964
right now on my daily show.
I decided to do an ad buy
on

387
00:22:33,964 --> 00:22:36,919
Player FM, and rather than
posting a particular episode, I

388
00:22:36,919 --> 00:22:40,538
actually posted the trailer as
the episode, and the people from

389
00:22:40,538 --> 00:22:43,642

Player FM actually called me.
They're like, 'Wait a minute,


390
00:22:43,650 --> 00:22:46,850
nobody ever does this.
I said, 'Well, let's try it out,

391
00:22:46,850 --> 00:22:49,098
because
I think it would be
really effective.

392
00:22:49,098 --> 00:22:51,820
And it has been
amazing.
I am going really..

393
00:22:51,910 --> 00:22:53,834
Audio Clip: how long is it?
Can
I ask, how long is the

394
00:22:53,834 --> 00:22:55,648
length of it?
Ralph Estep Jr.: Yeah, it's the

395
00:22:55,648 --> 00:22:58,774
trailer is about one minute 30
seconds, and it's what's


396
00:22:58,782 --> 00:23:02,370
interesting is I thought, well,
this may just generate people


397
00:23:02,378 --> 00:23:06,054
listening to the trailer, but
what it's actually done is it's

398
00:23:06,054 --> 00:23:09,792
taken my downloads and five
times them in the last four


399
00:23:09,800 --> 00:23:14,865
within this is an ad by I did
from june 1 to june 15, and the

400
00:23:14,865 --> 00:23:18,408
numbers have been amazing.
A show that usually gets a small

401
00:23:18,408 --> 00:23:21,970

number was is now getting five
times that, and I thought, well,

402
00:23:21,970 --> 00:23:25,155

this would be interesting, if
because if the ad is only


403
00:23:25,163 --> 00:23:27,030
playing the trailer, then I
would say, well, that shouldn't

404
00:23:27,030 --> 00:23:29,925
dictate to the rest of the show
episodes, but it's not doing


405
00:23:29,933 --> 00:23:33,500
that, it's actually going out to
other episodes, so that's where

406
00:23:33,500 --> 00:23:36,870
I think effectively your
trailer works really well, and I

407
00:23:36,870 --> 00:23:39,748
see
Yvonne put here as an ad,
but I think the trailer makes

408
00:23:39,748 --> 00:23:40,958
great
sense.
Thank you, Yvonne.

409
00:23:40,958 --> 00:23:44,374
Does anybody else want to
comment on
this news story

410
00:23:44,374 --> 00:23:46,390
before we move on to the next
one?

411
00:23:47,050 --> 00:23:49,240
Audio Clip: Well, so the other

question about the trailers is,

412
00:23:49,390 --> 00:23:54,370
should a creator update their

trailer every year or only when

413
00:23:55,150 --> 00:23:58,285
the show changes?
Ralph Estep Jr.: Another great


414
00:23:58,293 --> 00:23:59,329
question.
Go ahead, Dan.

415
00:23:59,329 --> 00:24:03,270
Okay, Dan: so I know a ton about

trailers, because it's another

416
00:24:03,390 --> 00:24:06,600
thing that I actively like

changed, and as soon as I

417
00:24:06,720 --> 00:24:11,100
changed my, you know, we don't

get access to a lot of stats, as

418
00:24:11,160 --> 00:24:13,920
everyone knows in podcasting,

but when I looked at my Spotify

419
00:24:14,190 --> 00:24:17,700
Discovery Funnel, as soon as I

made this change in my trailer,

420
00:24:17,850 --> 00:24:20,990
like literally the day I made

the change in the trailer, it

421
00:24:21,170 --> 00:24:25,310
moved up my intent to listen, or

no, not the intent to listen,

422
00:24:25,550 --> 00:24:27,800
whatever the second part of the
funnel, like the people who

423
00:24:27,860 --> 00:24:32,315
actually saw my branding and the

thumbnail that actually

424
00:24:32,315 --> 00:24:36,896
listened and didn't bounce right
away,
was because I redid the

425
00:24:36,896 --> 00:24:40,308
trailer, number one, I do it for
each
season of our show, so

426
00:24:40,308 --> 00:24:43,620
whenever our show does a major
change, I
definitely change

427
00:24:43,620 --> 00:24:46,450
it, but ironically, it's mostly
the
same.

428
00:24:46,450 --> 00:24:51,330
I just changed one minor thing.
So, what the purpose of
the

429
00:24:51,330 --> 00:24:55,145
trailer is, I mean, if you're a
new show, it's how you
set up

430
00:24:55,145 --> 00:24:57,814
your podcast to get found in
the, you know, in the


431
00:24:57,822 --> 00:25:00,168
directories and everything you
want to have, you're.

432
00:25:00,168 --> 00:25:03,855
Trailer,
there, so the RSS
feed is built, and it's just

433
00:25:03,855 --> 00:25:08,082
there, but when
you have a
running show, like our show just

434
00:25:08,082 --> 00:25:12,510
started season 11
yesterday,
and what the trailer has to do,

435
00:25:12,510 --> 00:25:15,628
it's kind of a.. it's
in
advertising and marketing, it's

436
00:25:15,628 --> 00:25:19,668
all about congruency, so
when
you see an ad for something, you

437
00:25:19,668 --> 00:25:22,306
want to click the
ad, and you
don't want to freak people out.

438
00:25:22,306 --> 00:25:25,502
People click the ad,
and when
they land at your landing page,

439
00:25:25,502 --> 00:25:28,322
everything has to
be
congruent, or they're going to

440
00:25:28,322 --> 00:25:29,834
leave.
It doesn't matter if
you're

441
00:25:29,834 --> 00:25:33,210
selling t-shirts to grandmas or
you're to the
oldies, or, or

442
00:25:33,210 --> 00:25:37,814
if you have a podcast.
If you have a, if you
have a

443
00:25:37,814 --> 00:25:41,968
podcast, and the trailer sounds
like x, and then they
listen

444
00:25:41,968 --> 00:25:45,589
to the show, and the show sounds
like Y.

445
00:25:45,589 --> 00:25:50,368
That's a major
problem.
So our show, it's a banned book

446
00:25:50,368 --> 00:25:53,208
podcast where we
actually read
the banned books out loud, and

447
00:25:53,208 --> 00:25:55,552
then try to figure
out why
they were banned in the first

448
00:25:55,552 --> 00:25:58,286
place.
So we have a lot of
moving

449
00:25:58,286 --> 00:26:02,014
parts with our podcast.
So what our trailer does is


450
00:26:02,022 --> 00:26:04,956
explain what they're gonna get,
you know.

451
00:26:04,956 --> 00:26:07,692
We kind of explain it.

I do it like in a minute.

452
00:26:07,692 --> 00:26:11,098
It doesn't take all that long,
but
you just want to make sure

453
00:26:11,098 --> 00:26:14,481
that there's no, like,
everything
sounds the same.

454
00:26:14,481 --> 00:26:17,775
So this season we're reading The
Handmaid's
Tale.

455
00:26:17,775 --> 00:26:22,379
So the trailer that I'm just
putting up today is going
to

456
00:26:22,379 --> 00:26:25,622
be like, hey, we're Bandcamp, or
a comedy podcast, where we


457
00:26:25,630 --> 00:26:28,670
read band books out loud, try to
figure out why they were banned

458
00:26:28,670 --> 00:26:31,151
in the first place.
This season, we're reading The

459
00:26:31,151 --> 00:26:33,821
Handmaid's
Tale.
It's a really dark book, and

460
00:26:33,821 --> 00:26:36,130
we're a comedy show.
I'm not
exactly sure how it's

461
00:26:36,130 --> 00:26:39,332
going to work out, but you're
going to
hear us bumbling

462
00:26:39,332 --> 00:26:42,324
through it, because we've never
read the
book before, find us,

463
00:26:42,324 --> 00:26:45,334
you know, at blah blah blah.com
every
Tuesday and Thursday,

464
00:26:45,334 --> 00:26:48,446
blah blah blah, you know, like
you have,
and then it sounds

465
00:26:48,446 --> 00:26:51,794
like our show, like we're kind
of
bumbling through the

466
00:26:51,794 --> 00:26:55,144
trailer too, in a way, Audio
Clip: right, Dan: and it's all

467
00:26:55,144 --> 00:26:58,432
about
congruency, and then the
only thing we, you ask, like,

468
00:26:58,432 --> 00:27:01,759
should
you change it every
season or whenever your show

469
00:27:01,759 --> 00:27:05,464
changes,
exactly, you know,
next season or last season, it

470
00:27:05,464 --> 00:27:08,486
was basically
the same thing
with different music that

471
00:27:08,486 --> 00:27:11,955
matches our current
theme, and
we just said we're a comedy

472
00:27:11,955 --> 00:27:15,308
podcast where we read
blah
blah blah, this season we're

473
00:27:15,308 --> 00:27:18,824
reading The Catcher in the

Rye, right, so it's just like a

474
00:27:18,883 --> 00:27:22,396
different thing, but it's more

of a, here's how our podcast

475
00:27:22,455 --> 00:27:24,159
works.
Here's the kind of thing


476
00:27:24,167 --> 00:27:28,025
you're going to get out of it,
and here is the audience that


477
00:27:28,033 --> 00:27:30,776
should be listening to it.
Ralph Estep Jr.: So, let's go


478
00:27:30,784 --> 00:27:32,636
ahead and move on to our next
story.

479
00:27:32,636 --> 00:27:35,466
Words are hard in the
morning,
aren't they?

480
00:27:35,466 --> 00:27:38,927
Don't play that one.
All right, and our
next story

481
00:27:38,927 --> 00:27:42,274
is podcast metrics are getting a
reality check
finally, and

482
00:27:42,274 --> 00:27:46,661
that is a story that we're going
to skip,
because we covered it

483
00:27:46,661 --> 00:27:49,586
last time.
I told you I am off my game


484
00:27:49,594 --> 00:27:51,647
today.
Well, let's get into this next

485
00:27:51,647 --> 00:27:55,242
story, and it is your great

content isn't enough anymore,

486
00:27:55,305 --> 00:27:59,068
and that's actually good news.

And here's the headline: MIT

487
00:27:59,132 --> 00:28:01,950
says 65% of marketing work is

now AI exposed.

488
00:28:01,950 --> 00:28:06,098
Now, for podcasters and content
creators,
that's not a death

489
00:28:06,098 --> 00:28:08,101
sentence, it's actually a
filter.

490
00:28:08,101 --> 00:28:11,551
The
shows cutting through
right now aren't the most

491
00:28:11,551 --> 00:28:15,001
polished or
prolific, they're
the ones only one specific

492
00:28:15,001 --> 00:28:18,010
person could make.

They're the ones about your

493
00:28:18,074 --> 00:28:21,748
opinion, your voice, your actual

lived experience, and Google

494
00:28:21,748 --> 00:28:25,344
is actually moving towards

extracting content for AI

495
00:28:25,408 --> 00:28:27,596
answers.
Click-through traffic
is

496
00:28:27,596 --> 00:28:30,534
already shrinking.
Content creators rank fifth on

497
00:28:30,534 --> 00:28:33,549
the list
of jobs most exposed
to AI automation.

498
00:28:33,549 --> 00:28:37,471
Large agencies are
already
losing clients because generic

499
00:28:37,471 --> 00:28:41,289
high-volume content
stopped
working, and the real audience

500
00:28:41,289 --> 00:28:44,919
building platforms,
YouTube,
Reddit, Discord, Patreon, not

501
00:28:44,919 --> 00:28:47,355
your website.
So,
let's talk about this.

502
00:28:47,355 --> 00:28:51,090
Let me ask the room this
question: If
AI can handle 65%

503
00:28:51,090 --> 00:28:54,532
of your content tasks, what
would you
actually do with

504
00:28:54,532 --> 00:28:57,760
that freed up time?
And we've talked a lot
about

505
00:28:57,760 --> 00:29:01,774
AI here, so let's talk about
what you would do with
that

506
00:29:01,774 --> 00:29:03,878
content.
Does anybody want to comment

507
00:29:03,878 --> 00:29:05,175
here?
Go ahead,
Knikki.

508
00:29:05,175 --> 00:29:08,652
I see you want to comment.
Knikki: Yes, I was just going to

509
00:29:08,652 --> 00:29:11,299

say that for me.
I used to think I heard someone

510
00:29:11,299 --> 00:29:14,946
say this the
other day, they
said that AI, when it first came

511
00:29:14,946 --> 00:29:17,771
out, that it
made them 10
times more quote unquote

512
00:29:17,771 --> 00:29:21,101
productive, and I said
to
myself, "Wow, well, that sounds

513
00:29:21,101 --> 00:29:24,924
good on the surface, but
for
me, I tried to utilize AI to be

514
00:29:24,924 --> 00:29:28,330
super productive, super woman

posting all this stuff, using AI

515
00:29:28,387 --> 00:29:31,385
to generate this and that, and

it didn't work for me

516
00:29:31,442 --> 00:29:33,607
personally.
Now, it may work for
somebody

517
00:29:33,607 --> 00:29:37,538
else or for other people, so I'm
not knocking it,
but for me,

518
00:29:37,538 --> 00:29:40,688
it didn't produce like what I
thought that it was
going to

519
00:29:40,688 --> 00:29:43,046
do.
I thought that if I could be in

520
00:29:43,046 --> 00:29:46,570
50 different places
at once
and be posting all the time and

521
00:29:46,570 --> 00:29:49,427
generate all this
content,
then maybe something would

522
00:29:49,427 --> 00:29:53,226
catch, but that really was
for
me the exact wrong recipe to do,

523
00:29:53,226 --> 00:29:56,342
because it wasn't about the

volume, and I realized if I

524
00:29:56,400 --> 00:30:00,031
could produce a ton of volume.

So could everybody else, so then

525
00:30:00,089 --> 00:30:03,490
it just became more senseless

content in a sea of senseless

526
00:30:03,547 --> 00:30:07,006
content that no one actually

came up with themselves, and it

527
00:30:07,063 --> 00:30:10,260
was actually exhausting me.
It
was exhausting me to the

528
00:30:10,260 --> 00:30:13,477
point where I had to completely
stop,
because I thought, well,

529
00:30:13,477 --> 00:30:17,310
if I go on Chat GPT and I say,
okay,
generate all my content

530
00:30:17,310 --> 00:30:20,501
for the next month, for
LinkedIn, for
Instagram, for

531
00:30:20,501 --> 00:30:23,684
Facebook, for Pinterest, for
this, for that,
that I was

532
00:30:23,684 --> 00:30:27,405
just going to become this auto
machine and just be
like super

533
00:30:27,405 --> 00:30:30,328
successful, but it absolutely
wasn't that, it
wasn't freeing

534
00:30:30,328 --> 00:30:33,840
up my time, it wasn't freeing up
my energy, it
wasn't

535
00:30:33,840 --> 00:30:37,300
liberating me in any sense at
all, so I definitely
had to

536
00:30:37,300 --> 00:30:40,785
change things, and now I really
don't even use AI to post
my

537
00:30:40,785 --> 00:30:43,352
content.
What I will use AI for is if I

538
00:30:43,352 --> 00:30:46,691
am really busy, I
will write
out my own posts, but I will put

539
00:30:46,691 --> 00:30:49,774
it into AI, and I'm a
good
writer, so I don't need - I

540
00:30:49,832 --> 00:30:53,348
don't necessarily need a proof

reader, but I know that if I'm

541
00:30:53,405 --> 00:30:56,979
not 100% focused on what I am

writing, I know there's going to

542
00:30:57,037 --> 00:31:00,516
be a typo in there or something,

and so I'll put it into

543
00:31:00,516 --> 00:31:03,487
ChatGPT, and I'll say, "Hey,
just
proofread this for me

544
00:31:03,487 --> 00:31:06,956
real quick, just to make sure
that
it's okay to post online,

545
00:31:06,956 --> 00:31:10,467
and it'll do that for me, and it

makes the good suggestions,

546
00:31:10,467 --> 00:31:13,898
and so that way it's a tool,
it's
not the worker, it's not

547
00:31:13,898 --> 00:31:17,383
the worker bee doing the things
that
I should be doing, aka

548
00:31:17,441 --> 00:31:20,920
exercising my own mind, and it's

also helped me to avoid a lot

549
00:31:20,920 --> 00:31:24,703
of burnout by looking at it that

way, so for me it wasn't about

550
00:31:24,761 --> 00:31:26,779
productivity, it was about
quality.

551
00:31:26,779 --> 00:31:28,752
Ralph Estep Jr.: I think that's
a really good point.

552
00:31:28,752 --> 00:31:31,648
Because here's the next question
I had
to talk about, and Ty

553
00:31:31,648 --> 00:31:33,443
just goes along with what you're
saying.


554
00:31:33,451 --> 00:31:37,113
If AI can handle 65% of your,
excuse me, how much of your show

555
00:31:37,113 --> 00:31:39,928

could a stranger recreate with
Chat GPT and a decent mic?


556
00:31:39,936 --> 00:31:42,980
That's the thing I think we're
really battling against, and I


557
00:31:42,988 --> 00:31:46,192
think that's what we're, that's
what we're feeling right now, is

558
00:31:46,192 --> 00:31:48,814

there are so many content
creators that are just dialing


559
00:31:48,822 --> 00:31:51,979
it in with using Chat GPT to
write their content, to write


560
00:31:51,987 --> 00:31:55,543
their blog posts, and all that
sort of thing, and I think we're

561
00:31:55,543 --> 00:31:56,955

losing this connection of
people.

562
00:31:56,955 --> 00:31:59,635
Did anybody else want to

comment on this particular

563
00:31:59,686 --> 00:32:00,938
story?
It's really interesting


564
00:32:00,946 --> 00:32:03,371
thought, if you think about it.
All right.

565
00:32:03,371 --> 00:32:05,460
Well, oh, go ahead.
Ahmed Reza: hIt's Reza.

566
00:32:05,460 --> 00:32:06,354
Ralph Estep Jr.: Good morning,

Reza.

567
00:32:06,354 --> 00:32:07,620
Thank you for joining us this
morning.

568
00:32:07,620 --> 00:32:09,536
Ahmed Reza: Yeah, no, thanks for

having me.

569
00:32:09,536 --> 00:32:13,308
I wouldn't be able to do a lot
of things with, with
AI, to be

570
00:32:13,308 --> 00:32:15,652
honest.
Like, I just want to say, like,

571
00:32:15,652 --> 00:32:17,572
for me it's
more than
productivity.

572
00:32:17,572 --> 00:32:21,297
Like, for my daytime job, I work
in
tech, and for that, like, I

573
00:32:21,356 --> 00:32:25,054
don't even know how people used
to do the reporting that that I

574
00:32:25,113 --> 00:32:28,693
can do with Claude, so that's

just my comments, not much, but

575
00:32:28,752 --> 00:32:32,274
I'm just saying I wouldn't be

able to do what I do right now

576
00:32:32,333 --> 00:32:34,799
without AI.
I'm just very
dependent on AI,

577
00:32:34,799 --> 00:32:37,039
Ralph Estep Jr.: and Reza, let

me just say this: I'm right

578
00:32:37,094 --> 00:32:40,093
there with you, my friend.
AI is
a main part of the

579
00:32:40,093 --> 00:32:43,402
content that I do, because I do
so many
things, I can't even

580
00:32:43,402 --> 00:32:46,564
imagine trying to do that if I
wasn't
using AI to help me.

581
00:32:46,564 --> 00:32:49,480
That said, I think that what
this story is
really bringing

582
00:32:49,480 --> 00:32:52,670
out is it's all about our
experiences, the
things that

583
00:32:52,670 --> 00:32:55,805
we've, the stories that we've
had, the things that
we've

584
00:32:55,805 --> 00:32:59,086
lived, because if we don't lean
into that as content
creators,

585
00:32:59,086 --> 00:33:02,705
then I think we're going to lose
our place, and I
think that's

586
00:33:02,705 --> 00:33:06,032
the big concern, is if we don't
lean into that, and
we just

587
00:33:06,032 --> 00:33:09,335
let AI dictate it, then you're
going to get to a point
where

588
00:33:09,335 --> 00:33:11,588
100% of your content is going to
be AI.

589
00:33:11,588 --> 00:33:14,511
Well, let's go
ahead and move
on to our next new story.

590
00:33:14,511 --> 00:33:16,880
DR. I'm gonna have
you read
this next one.

591
00:33:16,980 --> 00:33:20,016
Audio Clip: Sure.
Okay.

592
00:33:20,016 --> 00:33:25,888
So,
video podcasting has
officially hit peak parody, and

593
00:33:25,888 --> 00:33:29,636
that
changes everything.
Now, the source for this is

594
00:33:29,636 --> 00:33:33,770
Edison
Research, which is the
gold standard when it comes to


595
00:33:33,778 --> 00:33:37,115
podcast research.
And here's the headline: for the

596
00:33:37,115 --> 00:33:42,164
first time
ever, as many
people watch podcasts as listen

597
00:33:42,164 --> 00:33:44,546
now.
We just
had a conversation

598
00:33:44,546 --> 00:33:48,040
about this, about people tuning
into YouTube
and putting the

599
00:33:48,040 --> 00:33:52,450
phone in their pocket.
About 82% of weekly
podcast

600
00:33:52,450 --> 00:33:57,996
listeners now watch the video,
78% listen to audio only,


601
00:33:58,004 --> 00:34:04,130
basically, you know, a tie, and
it happened all in under three


602
00:34:04,138 --> 00:34:07,368
years.
The audio versus video debate is

603
00:34:07,368 --> 00:34:09,851
over.
Your audience
isn't picking a

604
00:34:09,851 --> 00:34:12,875
side, they're doing both.
Daily podcast
listeners

605
00:34:12,875 --> 00:34:18,027
average five hours and 11
minutes of audio per day.


606
00:34:18,034 --> 00:34:23,797
Podcasts are 36% of that. 76% of
weekly listeners took action


607
00:34:23,806 --> 00:34:29,659
after hearing a podcast ad
shifting ad budget to podcasts


608
00:34:29,668 --> 00:34:34,652
lifted reach podcast sorry words
are hard in the morning.

609
00:34:34,652 --> 00:34:39,411
Okay,
shifting ad budgets to
podcast lifted reach among 18 to

610
00:34:39,411 --> 00:34:46,069
54 year
olds by 41% with no
extra spend, and 62% of

611
00:34:46,069 --> 00:34:50,812
listeners say AI
threatens
credibility. 59% worry that it

612
00:34:50,812 --> 00:34:53,975
kills creativity.
So,
let's talk about a little

613
00:34:53,975 --> 00:34:57,226
bit.
Do you actually know how your


614
00:34:57,234 --> 00:34:59,342
audience is watching or
listening or.

615
00:34:59,342 --> 00:35:01,830
Are you just
guessing about
the whole thing?

616
00:35:02,520 --> 00:35:04,470
Ralph Estep Jr.: No, that's a

really good question, isn't it?

617
00:35:04,530 --> 00:35:07,200
Does anybody else want to

comment about this parody now

618
00:35:07,350 --> 00:35:09,210
that we've reached this level of

parody?

619
00:35:10,170 --> 00:35:13,710
Audio Clip: And let me ask, if

you're not doing video yet, is

620
00:35:13,740 --> 00:35:15,536
there anyone here not doing

video yet?

621
00:35:15,536 --> 00:35:18,981
And why aren't you doing video?
Ralph Estep Jr.: I think that's

622
00:35:18,981 --> 00:35:21,985
a real good question, because I
switched to, I switched to video

623
00:35:21,985 --> 00:35:25,479

for mine, DR. and I think it's
really been an effective thing


624
00:35:25,487 --> 00:35:27,298
for me.
Now I'm still.. it's

625
00:35:27,354 --> 00:35:30,523
interesting, you want to talk

about HLS video, so I'm on

626
00:35:30,580 --> 00:35:34,088
Captivate, and I'm not throwing
Captivate under the bus, but I

627
00:35:34,144 --> 00:35:37,653
have three shows, four shows on
Captivate, and for some reason

628
00:35:37,709 --> 00:35:40,821
on my one weekly show they

cannot get this HLS video to

629
00:35:40,878 --> 00:35:42,895
work.
It's working on my daily
show,

630
00:35:42,895 --> 00:35:45,886
it's working on the content
creator show, but they
cannot

631
00:35:45,886 --> 00:35:49,395
seem to get this thing to work
on one of my shows.

632
00:35:49,395 --> 00:35:51,686
We've
been battling back and
forth with Apple.

633
00:35:51,686 --> 00:35:55,137
This stuff is so
new, I think
they're still struggling both on

634
00:35:55,137 --> 00:35:58,739
the Apple
side and on the
hosting side to make it work.

635
00:35:58,739 --> 00:36:00,400
It is really,
really
interesting.

636
00:36:00,430 --> 00:36:02,775
Audio Clip: Interesting, Ralph
Estep Jr.: I would agree.


637
00:36:02,783 --> 00:36:04,642
Well, let's go ahead.
If no one else, you Audio Clip:

638
00:36:04,642 --> 00:36:06,450
got for the next,
yeah, what
you got for the next story?

639
00:36:06,600 --> 00:36:08,340
Ralph Estep Jr.: And let me hit
the music stinger, because we

640
00:36:08,430 --> 00:36:09,570
got to play the music stingers,
right?

641
00:36:09,570 --> 00:36:11,069
We got to do that.
Audio Clip: That's right.

642
00:36:15,280 --> 00:36:18,028
Ralph Estep Jr.: Okay, so we're
going to move on to story

643
00:36:18,028 --> 00:36:21,514
number three in our list here.
AI
content flooded the

644
00:36:21,514 --> 00:36:24,771
internet, but expertise didn't
come along
for the ride.

645
00:36:24,771 --> 00:36:28,639
Here's the headline, and this is
from
Forbes, and something

646
00:36:28,639 --> 00:36:31,753
called Elevate IT.
Now it says 86.5% of
top

647
00:36:31,753 --> 00:36:34,459
ranking pages now involved
AI-generated content, and we


648
00:36:34,467 --> 00:36:37,140
just got to park there for a
second.

649
00:36:37,140 --> 00:36:41,190
Just think about what I
just
said there. 86.5% of top ranking

650
00:36:41,190 --> 00:36:44,293
pages now involved

AI-generated content, so what

651
00:36:44,357 --> 00:36:47,714
it's telling us is that

companies are publishing more

652
00:36:47,778 --> 00:36:51,642
than ever, but the problem with
it is it all sounds the same.

653
00:36:51,705 --> 00:36:55,379
The issue isn't that AI writes

badly, it's that everyone's

654
00:36:55,443 --> 00:36:57,809
using it.
The average became the
floor,

655
00:36:57,809 --> 00:37:01,036
not an edge.
Here's some more stats from this

656
00:37:01,036 --> 00:37:04,425
particular
story. 84% of
companies using AI in content

657
00:37:04,425 --> 00:37:07,885
don't disclose it,
but here's
the problem: audiences are

658
00:37:07,885 --> 00:37:12,128
already suspicious
about that.
87% of AI content goes into blog

659
00:37:12,128 --> 00:37:14,201
posts.
The top
complaint there is

660
00:37:14,201 --> 00:37:17,705
generic and flat output.
Creators winning
use AI for

661
00:37:17,705 --> 00:37:21,750
research and ideation is kind of
what Knikki talked
about a few

662
00:37:21,750 --> 00:37:24,090
minutes ago.
Then they add their actual


663
00:37:24,098 --> 00:37:28,425
perspective on top of that, but
brands pairing AI with genuine


664
00:37:28,433 --> 00:37:31,039
human insight consistently
outperform pure automation.

665
00:37:31,039 --> 00:37:35,080
So,
let's talk about this.
When you use AI for your

666
00:37:35,080 --> 00:37:38,198
content, how
much of the final
result is actually you?

667
00:37:38,198 --> 00:37:40,617
Does anyone want
to comment on
that?

668
00:37:40,617 --> 00:37:44,531
Knikki, I know you had made a
little bit
of a comment about

669
00:37:44,531 --> 00:37:47,158
that, so go ahead.
Knikki: Yeah, I was gonna say


670
00:37:47,166 --> 00:37:49,920
that for me, the blogs are where
I draw the line.

671
00:37:49,920 --> 00:37:53,742
I draw the line
at the blogs,
and I also draw the line at my

672
00:37:53,742 --> 00:37:57,228
podcast, and what
that means
is that I don't use AI for these

673
00:37:57,228 --> 00:37:59,252
things.
Now, when I
say I don't use

674
00:37:59,252 --> 00:38:03,060
AI, what I mean specifically by
that is, I do
not use AI to

675
00:38:03,060 --> 00:38:05,661
write scripts.
I do not use AI to write the


676
00:38:05,669 --> 00:38:09,247
blogs, and then I just post the
blogs, and then I tweak it a


677
00:38:09,255 --> 00:38:12,756
little bit to meet my, you know,
meet my standards, or put my


678
00:38:12,764 --> 00:38:16,421
personality or spin on it.
I do not use AI for any of those

679
00:38:16,421 --> 00:38:18,499

things on my podcast or on my
blogs.

680
00:38:18,499 --> 00:38:22,173
Now, will I have
proofread
something just to make sure that

681
00:38:22,173 --> 00:38:24,985
there's no typos or or

something major that I've

682
00:38:25,044 --> 00:38:27,156
missed?
Yes, I will do that,
because

683
00:38:27,156 --> 00:38:31,023
my brain is operating on all
cylinders all the time, and
so

684
00:38:31,023 --> 00:38:34,732
sometimes a little mistake like
that, I just need a little
bit

685
00:38:34,732 --> 00:38:37,971
of assistance to catch that.
So, before I go out and post,


686
00:38:37,979 --> 00:38:41,272
because I tend to be kind of
impetuous, a little bit like I


687
00:38:41,280 --> 00:38:45,292
want to get it out, I want to
get the content out, and if you,

688
00:38:45,292 --> 00:38:48,842

if you've ever been that type
of person in your life, where


689
00:38:48,850 --> 00:38:52,496
you're sending an email and you
hit send, and then you reread


690
00:38:52,504 --> 00:38:55,943
the email that you sent, and
you're like, "Damn it, like, why

691
00:38:55,943 --> 00:38:58,236

did I put this in there like
this?

692
00:38:58,236 --> 00:39:01,683
Why did I say like this?

or "This mistake could have been

693
00:39:01,742 --> 00:39:05,418
avoided, like that's that's me,
I do that all the time, and so

694
00:39:05,477 --> 00:39:07,691
now I just will, I'll type out

my email.

695
00:39:07,691 --> 00:39:11,240
I do write my own emails, and
I'll type out my
email.

696
00:39:11,240 --> 00:39:14,349
I'll say, "Hey, ChatGPT, can
you, can you either clean
this

697
00:39:14,349 --> 00:39:17,976
up for me or can you proofread
this, just to make
sure

698
00:39:17,976 --> 00:39:21,132
there's no mistakes?
And then I hit send, and then

699
00:39:21,132 --> 00:39:24,864
I'm
much more confident with
the with the message that I am


700
00:39:24,872 --> 00:39:28,038
sending, and that's, that's,
that's a good thing, but I do


701
00:39:28,046 --> 00:39:31,845
not use ChatGPT to write any or
create any of the content, so


702
00:39:31,853 --> 00:39:35,085
particularly for blogs.
If you go to my site, Turning

703
00:39:35,085 --> 00:39:38,388
the Tide
tutoring.com and you
click blogs, all of those blogs

704
00:39:38,388 --> 00:39:42,386
were
written 100% by me, 110%
I do not use AI to write those

705
00:39:42,386 --> 00:39:45,749
blogs,
because number one, I
have better ideas than than AI

706
00:39:45,749 --> 00:39:48,733
does,
because I'm coming up
with real personal experiences

707
00:39:48,733 --> 00:39:52,468
that I have
lived, real
stories, real real moments, and

708
00:39:52,468 --> 00:39:55,218
that's what is
going to
resonate with people.

709
00:39:55,278 --> 00:39:58,894
So, as an example, I just posted

a blog on LinkedIn the other

710
00:39:58,953 --> 00:40:02,688
day, and the outreach of it, the

impressions got like, was like

711
00:40:02,748 --> 00:40:06,246
451 Impressions, which for me

is, you know, is pretty high.

712
00:40:06,305 --> 00:40:08,253
451 impressions on one post is

good.

713
00:40:08,253 --> 00:40:12,184
And I also got a comment from a
lady who, you know, had a


714
00:40:12,192 --> 00:40:15,792
response, she had a reaction and
a response to the blog herself.

715
00:40:15,792 --> 00:40:17,688

And that's what I'm looking for.

716
00:40:17,747 --> 00:40:20,415
I'm looking for that

authenticity, those real

717
00:40:20,474 --> 00:40:22,738
reactions.
I'm not looking to
post a blog

718
00:40:22,738 --> 00:40:26,218
just for the sake of doing it.
Now, I do understand
why

719
00:40:26,218 --> 00:40:29,625
someone might use AI to write a
blog that comes from a


720
00:40:29,633 --> 00:40:31,971
podcast.
So, as an example to that, for

721
00:40:31,971 --> 00:40:35,498
some people, they'll
put -
they'll film a podcast, and then

722
00:40:35,498 --> 00:40:38,556
they'll go on Chat GPT,
or
whatever AI they use, and

723
00:40:38,616 --> 00:40:42,232
they'll utilize AI to write the
blog that's inspired by their

724
00:40:42,291 --> 00:40:44,297
podcast.
I personally don't do
that.

725
00:40:44,297 --> 00:40:47,895
I have nothing against it at
all, because at least you
took

726
00:40:47,895 --> 00:40:51,529
the time to make the podcast,
and the podcast was
you, and

727
00:40:51,529 --> 00:40:54,883
all you're doing essentially is
synthesizing and
condensing

728
00:40:54,883 --> 00:40:58,299
the information into a very
readable format for the


729
00:40:58,307 --> 00:41:01,472
reader, so ChatGPT isn't
creating the information and the

730
00:41:01,472 --> 00:41:05,362

message, you are, you're the
driver of that, but for me, I do

731
00:41:05,362 --> 00:41:08,486

draw the line at my own
podcast and my own, my own

732
00:41:08,486 --> 00:41:11,839
blogs, where
I will use AI for
the posting aspect is like

733
00:41:11,839 --> 00:41:15,375
specifically for
LinkedIn.What
I will do is I have my own

734
00:41:15,375 --> 00:41:18,392
LinkedIn newsletter
now, and I
will write my own blog.

735
00:41:18,392 --> 00:41:22,343
I'll post the blog into
Chat
GPT, and I'll say, "Hey, can you

736
00:41:22,343 --> 00:41:25,415
write an announcement
letter
for my LinkedIn newsletter based

737
00:41:25,415 --> 00:41:29,129
on this blog,
and then I'll
post that on LinkedIn, so that

738
00:41:29,129 --> 00:41:32,434
part is
written by AI on the
LinkedIn newsletter, but the

739
00:41:32,434 --> 00:41:36,006
blog itself
is written by me,
so I just draw the line

740
00:41:36,006 --> 00:41:38,080
completely on my
podcast on my
blog.

741
00:41:38,080 --> 00:41:40,176
Ralph Estep Jr.: Thank you,

Knikki Valid Point.

742
00:41:40,176 --> 00:41:43,300
Go ahead, DR. Audio Clip: Do you
put any kind
of disclaimer -

743
00:41:43,300 --> 00:41:47,699
is not the right word, but
claimer that this is
written

744
00:41:47,699 --> 00:41:51,410
by a human, no AI used or
anything like that?

745
00:41:51,410 --> 00:41:53,170
Do you do
like a little
something like that?

746
00:41:53,920 --> 00:41:56,851
Knikki: I have done that before,

especially in the beginning

747
00:41:56,851 --> 00:42:00,387
when ChatGPT was when it first
came
out, and I was like super

748
00:42:00,387 --> 00:42:03,750
anti AI at that time, and I was
like,
oh, not written by AI,

749
00:42:03,750 --> 00:42:07,268
not it written by AI, and I kind
of
wanted to be, to be proud

750
00:42:07,268 --> 00:42:10,836
of that, but when I started to

utilize AI, my position and my

751
00:42:10,892 --> 00:42:14,235
stance on AI certainly softened,

which I'm sure it did for a

752
00:42:14,235 --> 00:42:17,077
lot of people too.
So I don't put
that on the,

753
00:42:17,077 --> 00:42:20,473
the, the stuff now, because the
reason why I don't
put the

754
00:42:20,473 --> 00:42:23,650
disclaimer on there now that
this is written by AI, or
this

755
00:42:23,650 --> 00:42:27,049
is written by me, is because you
can totally tell
it's not

756
00:42:27,049 --> 00:42:30,292
hard, you can totally tell.
So, like, if you look at
my,

757
00:42:30,292 --> 00:42:33,715
my blog, you can 100% tell that
it was written by a human


758
00:42:33,723 --> 00:42:35,668
being.
Number one, I would say, because

759
00:42:35,668 --> 00:42:39,101
of the language, it
sounds
like me, it, it, it just has

760
00:42:39,101 --> 00:42:41,952
sentences and syntax and

verbiage that are just very

761
00:42:42,009 --> 00:42:44,751
human and very real.
I also have
my own little

762
00:42:44,751 --> 00:42:48,138
quirks and stuff when it comes
to using ellipses
and

763
00:42:48,138 --> 00:42:51,073
different grammatical structures
and in ways that I
personally

764
00:42:51,073 --> 00:42:54,556
write that are just very human.
And then the other
piece is

765
00:42:54,556 --> 00:42:57,597
that there's one of the ways
that you can tell that


766
00:42:57,605 --> 00:43:00,934
something is written by AI is
when somebody uses the word


767
00:43:00,942 --> 00:43:03,895
matters, like this matters.
You can always tell when

768
00:43:03,895 --> 00:43:07,320
somebody
uses AI because they
said this matters, because, or

769
00:43:07,320 --> 00:43:09,335
whatever.

That's a very AI-generated

770
00:43:09,391 --> 00:43:11,395
thing.
You can always tell
someone

771
00:43:11,395 --> 00:43:14,688
utilized AI when there's a
what's it called, a contrast


772
00:43:14,696 --> 00:43:16,618
statement.
So, a contrast statement might

773
00:43:16,618 --> 00:43:20,176
be it's not
this, it's that.
You can always tell there that

774
00:43:20,176 --> 00:43:23,365
they used AI for
that, you can
sniff it out pretty, pretty

775
00:43:23,365 --> 00:43:26,842
quickly, and like
I have a
friend who he's a huge, huge

776
00:43:26,842 --> 00:43:29,928
novel reader, pretty huge

novel reader, I mean, reads a

777
00:43:29,985 --> 00:43:33,040
novel like a week, and I'm

talking like a 400 500 page

778
00:43:33,096 --> 00:43:35,631
novel every week.
Well, anyway,
there's this

779
00:43:35,631 --> 00:43:39,113
sort of controversy about this
one book that he's
reading, he

780
00:43:39,113 --> 00:43:42,791
was telling me about where they
think that the author
may have

781
00:43:42,791 --> 00:43:46,176
utilized AI to generate at least
some parts of the book,
maybe

782
00:43:46,176 --> 00:43:49,619
a chapter or two, or maybe half
of the book, we don't know,


783
00:43:49,627 --> 00:43:53,212
and he said, "I'm going to read
this book because I want to be


784
00:43:53,220 --> 00:43:56,832
able to snuff out the AI usage
if there is any, and I will be


785
00:43:56,840 --> 00:44:00,537
able to tell if, if that's the
case, and you can always tell,


786
00:44:00,545 --> 00:44:03,408
because the same phraseology,
it's not about the em dash.

787
00:44:03,408 --> 00:44:07,183
A
lot of people talk about the
m dash, but it's not about the

788
00:44:07,183 --> 00:44:09,393
em
dash or a grammatical
structure specifically.

789
00:44:09,393 --> 00:44:11,619
It's more about
the language
patterns.

790
00:44:11,619 --> 00:44:15,268
AI has very distinct language
patterns,
and when you hear

791
00:44:15,268 --> 00:44:18,940
people using it or talk, you can
tell when
someone's reading

792
00:44:18,940 --> 00:44:21,870
something that's AI created.
You can tell
when somebody's

793
00:44:21,870 --> 00:44:24,179
writing it.
It has very distinct patterns

794
00:44:24,179 --> 00:44:26,123
that
you can follow and
predict.

795
00:44:26,123 --> 00:44:29,667
You can predict these patterns,
and
so then you know it's AI.

796
00:44:29,667 --> 00:44:32,468
But with my blog, there's
nothing
like that.

797
00:44:32,468 --> 00:44:35,662
There's no predictive language,
there's no hypnotic
language,

798
00:44:35,662 --> 00:44:38,824
there's no contrast statements,
there's no nothing
like that,

799
00:44:38,824 --> 00:44:42,619
so I don't put the disclaimer on
there for that
reason, because

800
00:44:42,619 --> 00:44:45,819
I don't, I don't need to.
When somebody reads it,
they

801
00:44:45,819 --> 00:44:49,060
know that it's me, and I don't
try to sound like AI.


802
00:44:49,068 --> 00:44:52,511
Like, if I post on LinkedIn, for
example, this will be the last


803
00:44:52,519 --> 00:44:55,880
thing I'll say, but if I post
something on LinkedIn, I'll say,

804
00:44:55,880 --> 00:44:59,753

"Hey guys, this is this is me,
and I just wanted to let you


805
00:44:59,761 --> 00:45:02,176
guys know that.
This is what we're doing today,

806
00:45:02,176 --> 00:45:05,825
and blah blah
blah, 1215 you
know, and it's just it's me,

807
00:45:05,825 --> 00:45:09,039
it's very
informal, it's very
casual, that's how that's how

808
00:45:09,039 --> 00:45:12,199
people can
tell, and my
impressions on these posts go

809
00:45:12,199 --> 00:45:15,067
from like five
impressions
from the AI-generated ones to

810
00:45:15,067 --> 00:45:18,548
the ones
that I write to 60
impressions to 115 impressions,

811
00:45:18,548 --> 00:45:22,515
now to 405
100 impressions,
because of the way that I write

812
00:45:22,515 --> 00:45:25,739
that
immediately resonates
with someone, so I don't need to

813
00:45:25,739 --> 00:45:28,850
put
the disclaimer on there
anymore, because you just know.

814
00:45:28,850 --> 00:45:29,654
Ralph Estep Jr.: Thank you,

Knikki.

815
00:45:29,654 --> 00:45:32,093
I want to go to Dan, because Dan
wanted to make a
comment as

816
00:45:32,093 --> 00:45:33,920
well, but that's a very good
point, Knikki.

817
00:45:33,920 --> 00:45:37,501
Dan: Yeah, I ain't gonna top

what Knikki just said, like that

818
00:45:37,564 --> 00:45:41,029
was a master class in, you know,

that's just really good.

819
00:45:41,029 --> 00:45:44,861
I will add on one thing, just
like
Knikki just said, that

820
00:45:44,861 --> 00:45:48,435
she doesn't have to use a

disclaimer, because when you

821
00:45:48,499 --> 00:45:52,336
read her stuff, you know, well,
Google knows everything, and

822
00:45:52,400 --> 00:45:56,045
back before AI was a thing,

Google still knew everything,

823
00:45:56,109 --> 00:45:59,754
and it's just how SEO works is

just kind of fundamentally

824
00:45:59,818 --> 00:46:02,261
different now.
It seems that
Google is

825
00:46:02,261 --> 00:46:05,777
looking more for real people,
and if everyone is
writing

826
00:46:05,777 --> 00:46:10,036
content based on what AI tells
them, it's all - it's like
you

827
00:46:10,036 --> 00:46:14,155
said earlier, Ralph - it's all
going to be the same,
because

828
00:46:14,155 --> 00:46:17,496
nobody actually delves for a
deeper dive into the stuff


829
00:46:17,504 --> 00:46:21,115
they're asking AI, like if
you're asking a question or you

830
00:46:21,115 --> 00:46:25,070
want to answer a question like
how to blah blah blah blah, 90%

831
00:46:25,070 --> 00:46:29,394
of the people are going to go
to Chat GPT and say how do you

832
00:46:29,394 --> 00:46:33,097
blah
blah blah, okay, well,
turn that into an article for

833
00:46:33,097 --> 00:46:36,223
me, that's
just duplicate
different forms of duplicate

834
00:46:36,223 --> 00:46:40,522
content, when the
reality is
you know the answer, you can use

835
00:46:40,522 --> 00:46:44,534
AI maybe to find the
different
topics or questions you want to

836
00:46:44,534 --> 00:46:48,114
talk about, or that
maybe
people might be looking for, but

837
00:46:48,114 --> 00:46:51,688
if somebody asks me how
to
blah blah blah, I'm just going

838
00:46:51,688 --> 00:46:55,778
to say here's how I do it,
and
I just do my own version, and

839
00:46:55,778 --> 00:46:59,353
I'm not trying to impress

anyone with how clever my words

840
00:46:59,417 --> 00:47:01,721
are.
I always try to talk like
just

841
00:47:01,721 --> 00:47:05,429
a normal guy, because I'm a
normal guy, and I'm going to


842
00:47:05,437 --> 00:47:09,468
use, you know, this old instead
of this will, you know, like


843
00:47:09,476 --> 00:47:12,932
just contrite, like I'm just..
does it sound like a normal


844
00:47:12,940 --> 00:47:15,724
person?
And as soon as you do that, it

845
00:47:15,724 --> 00:47:19,697
just makes everything
better,
and Google, you stand out to

846
00:47:19,697 --> 00:47:22,630
Google, because well,
here's
somebody who's actually

847
00:47:22,694 --> 00:47:25,624
answering a question that isn't
like everyone else.

848
00:47:25,624 --> 00:47:29,752
You can use AI, then maybe if
you want to
clean it up a

849
00:47:29,752 --> 00:47:33,143
little bit, but because they are
also using AI,
their own

850
00:47:33,143 --> 00:47:35,827
version of AI, to, you know,
rank everyone.

851
00:47:35,827 --> 00:47:39,624
But I'm
just, and the other
thing, just because Dave

852
00:47:39,624 --> 00:47:42,878
mentioned, you
know,
responsibility on creator to

853
00:47:42,878 --> 00:47:45,042
disclose.
I just literally
wrote AI

854
00:47:45,042 --> 00:47:47,425
policy for our business and our
podcast.

855
00:47:47,425 --> 00:47:50,990
I didn't put it
up yet.
I just literally did it last

856
00:47:50,990 --> 00:47:53,294
night in bed.
I was
thinking about it.

857
00:47:53,294 --> 00:47:57,386
We use AI, and I just basically
say
something like this, you

858
00:47:57,386 --> 00:48:01,105
know, look, we use AI because
we're a
very small podcast.

859
00:48:01,105 --> 00:48:03,404
We've been doing it for 11
seasons.

860
00:48:03,404 --> 00:48:06,503
We
don't have the, you know,
staff to do this.

861
00:48:06,503 --> 00:48:10,387
We primarily use
what little
AI we use, we use it behind the

862
00:48:10,387 --> 00:48:14,068
scenes, like for
marketing or
outreach or things like that.

863
00:48:14,068 --> 00:48:17,368
And because we do use
that,
and we're trying to be

864
00:48:17,432 --> 00:48:20,630
responsible, we've made

donations to two different

865
00:48:20,694 --> 00:48:23,206
groups.
One is, believe it or
not, I

866
00:48:23,206 --> 00:48:26,341
mean, it's weird.
Greenpeace is one of the leading

867
00:48:26,341 --> 00:48:29,659

groups that are fighting the
ecological damage to AI.

868
00:48:29,659 --> 00:48:34,269
They
have an entire division,
and it's like, if you - I use


869
00:48:34,277 --> 00:48:37,610
perplexity, ironically, to look
it up - like, they're like the


870
00:48:37,618 --> 00:48:40,669
best at that.
And then we also make a donation

871
00:48:40,669 --> 00:48:44,279
to this thing
called the, this
sounds really funny, the

872
00:48:44,279 --> 00:48:47,772
Algorithmic League of
Justice,
no, the League of Algorithmic

873
00:48:47,772 --> 00:48:51,487
Justice, we're a
superhero
movie, but they are fighting,

874
00:48:51,487 --> 00:48:55,464
they're just making
sure
things are in place to not let

875
00:48:55,464 --> 00:48:59,126
people say they're doctors

when they're not doctors, or you

876
00:48:59,190 --> 00:49:02,941
know, not let big companies come

in and steamroll their way

877
00:49:02,941 --> 00:49:06,800
into everything and start making

policy for everyone, and we

878
00:49:06,800 --> 00:49:10,956
just say, look, we're doing that

because we're trying to offset

879
00:49:11,020 --> 00:49:14,509
our smallish footprint that

we're using, you know, AI for.

880
00:49:14,509 --> 00:49:18,088
I don't know if that helps
anyone,
but I think you want

881
00:49:18,088 --> 00:49:21,988
to be out front with that, you
know, so
because people are

882
00:49:21,988 --> 00:49:26,242
going to have comments on it, so
you might as
well address it

883
00:49:26,242 --> 00:49:27,959
in the beginning.
Ralph Estep Jr.: And absolutely,

884
00:49:27,959 --> 00:49:29,653

Dan, I agree.
I just want to tie this all

885
00:49:29,653 --> 00:49:30,838
together.
There's some
observations I

886
00:49:30,838 --> 00:49:33,367
had about all three of these
last three
stories.

887
00:49:33,367 --> 00:49:36,693
And here's the thing, I, here's
my takeaway on this:
the stuff

888
00:49:36,693 --> 00:49:40,939
AI can do at scale is becoming
worthless, the stuff
that only

889
00:49:40,939 --> 00:49:45,389
humans can do, real expertise,
genuine opinion,
authentic

890
00:49:45,389 --> 00:49:47,907
connection.
That's where we're starting to

891
00:49:47,907 --> 00:49:50,277
see
value.
And if you're already working in

892
00:49:50,277 --> 00:49:53,251
the only format where
that
translates, you're already doing

893
00:49:53,251 --> 00:49:57,159
that: audio, real

conversations, real personality,

894
00:49:57,459 --> 00:49:59,678
real stakes.
Stop trying to be
better.

895
00:49:59,678 --> 00:50:03,664
Better at what AI does, and get
better at being you, and
I

896
00:50:03,664 --> 00:50:06,491
really think that's the way that
we want to end this today.


897
00:50:06,499 --> 00:50:08,939
I just want to remind everybody
to make sure you join us


898
00:50:08,947 --> 00:50:10,699
tomorrow.
We are going to have second Hall

899
00:50:10,699 --> 00:50:12,814
of Famer of the week
on the
show tomorrow.

900
00:50:12,814 --> 00:50:14,819
Dave Jackson's going to join us
tomorrow from the School of

901
00:50:14,849 --> 00:50:17,729
Podcasting, and I've asked them
to come on to talk to us about

902
00:50:18,119 --> 00:50:23,059
how to prepare as a host to

build a remarkable interview, so

903
00:50:23,119 --> 00:50:24,757
make sure you join us tomorrow.


904
00:50:24,765 --> 00:50:27,391
I promise you, the technology, I
think we finally figured out


905
00:50:27,399 --> 00:50:29,887
what was causing some of that
echo and bleed through on the


906
00:50:29,895 --> 00:50:31,828
live stream.
So, make sure you come back and

907
00:50:31,828 --> 00:50:33,829
join us tomorrow.

And until that, I want to

908
00:50:33,829 --> 00:50:35,581
encourage everybody to have a

great day today.

909
00:50:35,581 --> 00:50:37,069
Thank you, everybody, for being
here today.