How to Keep Audio Listeners Engaged in a Video-First World

0:04 Good morning podcasting Morning Chat. Today is Friday, November 14th, 2025 and today video and audio podcasters were asking should you avoid moments that make audio only listeners feel left out? From on camera visuals to audience expectations, how do you balance both formats? So if you're listening live on Clubhouse, hit the share button, bottom left hand, side of the screen and share it. However, Clubhouse lets you. And if you're catching us via podcast, chatter, YouTube, please share this with a fellow podcaster. And now give us about 30 seconds and we'll get things rolling. Thanks for being here. Good morning again, podcasting, morning chat. Thanks so much for being here.

1:24 I am your host Mark Ronik and on stage with me currently we have producer Ashley Feller, Jonathan Howard, Dr. Faye, Sid Meadows, Nick Naulback and Ralph. OK, Ralph, it's it's steep. Did I pronounce it right? E step. See, I did it last yesterday too. And I practiced it yesterday over and over and forgot to practice this morning. It's all good my friend, just don't call me late for dinner. You got it. OK. So it's E step. I got to think of it like, you know, e-commerce, E step. OK, I won't forget. There we go. Welcome, Ralph, and welcome to all of you here this morning.

2:04 So I do want to also say, by the way, we will also be doing sharing our wins from this past week toward the end of today's episode. That's a Friday thing we like to do here with the community. And first there is a topic to dig into it that I've already introduced. We'll get into that in a moment. I do want to check in with Jonathan for a second cuz Jonathan messaged the PMC team yesterday afternoon after listening to the show cuz he couldn't make it yesterday morning and had some interesting insight that I think is worthwhile now. This is in regard to yesterday's evaluation episode where we evaluated exam room nutrition. And one of the things that we were pointing out is we felt like some of the topics and the way in which they were discussed felt like it was more for an audience of patients than it was for medical professionals.

3:05 But Jonathan had an interesting point to make. Go ahead. Jonathan, good morning. I was listening yesterday and I and I was like trying to chime in, but it was a recording. So it didn't work very well. The author of the book wrote the book for the general audience, people that you know, just everyday people. And I think what happened was the author thought it was great information for or I'm sorry, the podcast host thought it was great information for her audience, which were not necessarily the general public, but obviously the clinicians. I think that's part of why we had that little struggle with who is this for? Because the author was speaking towards the general people that she wrote the book for.

3:46 And it was just kind of trying to use it as a, as a thing for clinicians. And I think that's probably why we got a little bit of struggle with who is she talking to in in the episode, because the author was probably speaking to her people and she was trying to adjusted for her clinicians. Yeah, that's such a good point. Such a good point and I do believe there was one point yesterday where I kind of called that out that not specific to to your point, but overall I was saying maybe that's what they were attempting to do is use terminology, speak in a way to help medical professionals speak with their patients. So I think that kind of goes hand in hand. So thank you, Jonathan for pointing that out. I think that's important.

4:31 Wish we could have really caught that yesterday during the evaluation, although I don't think it's a huge deal. I think we gave her lots of great insight and I she did reach out to me to tell me she's excited to dig into the episode. Thank you, Jonathan for that. And let's get into today's topic. This was sparked by me yesterday. I was, I think it was on LinkedIn and I was watching an interview that was hosted by Cliff Ravenscraft, who was here yesterday for part of for the whole discussion and evaluation, which I thought was just very special, being that Cliff is really the OG podcasting coach.

5:13 He was doing this back when I started. I feel like an old man back when I started 20 years ago. Yeah. So that was really special, but this was a fun moment and like I said, really what sparked the conversation or sparked what conversation I want to have with you today. I'll play this for you. Now here we go. The title that I'm giving this conversation is stop thinking like a content creator and start thinking like a business owner who creates content. Before I go on, I just want to say that this is an actual interview he's doing with Austin Armstrong.

5:58 OK, so Austin Armstrong, he's a creator and entrepreneur. You may know him from social media when you've been scrolling. I'm going to play you. Just this might spark your memory. Mark, before you do, can you give us the name of the podcast that you're listening to? I don't know which one it is. Cliff I think has a couple. And like I said, I found this on LinkedIn. So it's Cliff Ravenscraft. You can find it really on all his social media. OK, sorry. So this is what who Austin is Nick, I know you're going to know who this is chat. GPT. Secrets You Should Know, part 22. Right, and I'll play you another one chat. GPT Secrets you should know part 6-7. 6. I absolutely know that one.

6:43 Yeah, yeah, absolutely know that. One. Yeah, he's really just blown up on social media for the past couple years now. I really, I think ever since ChatGPT, but he was doing stuff for a while before that. All right, let me play this clip now with Cliff and his guest Austin. Now that is something that was in the marketing material for a brand new book that Austin is writing called Vitality, and we're going to talk about his. There it is. He's got the physical book, right. Oh, I like that. Of course, we're in an audio podcast here for most people. So he's just held up a picture of the front cover of the book or not the picture.

7:25 He held up the book, and you'd just go watch the video. I hate saying that. This is why, Austin. This is why I hate creating video forms for audio podcast content, because my feeling is that you should never do or say anything in your podcast that makes the non video participant feel like a second class citizen. So I just violated that anyway. Austin, welcome to the show. Some creators, like Cliff, say you should avoid anything visual unless you create 2 versions of your show, one for video and one for audio. And I've seen that this particular topic being bounced around on LinkedIn lately too, and I've seen it before, but I think that I've seen this very recently, so today I want to explore that.

8:19 Is that a real problem? Is it a rule that we should all follow? Or is this something that creators might overthink? So I want to hear people's take on this. And DRI know you told me before the show that you have some recent examples that apply to this. So let's start there. This is very timely for me. So the first one is last night. I was hosting the event, the networking event, and I wound up in one of the side rooms with a woman who has a YouTube channel and she didn't mention anything. She you know what? She didn't even call it a podcast. She said, well, I said, do you have a podcast? She says, well, I have a show, it's on YouTube.

9:01 And I thought to myself, refreshing is that. And she explained that her show was she does commentary and reviews of live events such as a play, such as a concert, anything that you have to get up from your couch and leave your house for. And I said, OK, I said, you know, that sounds like really good material for an audio version of your show. And I said, now, you know, when someone holds up their camera, their phone to take video, I said, do you have some of those clips in your show? And she says, yes, I do. I do have some of those clips.

9:41 And I said, OK, I, you know, you might have to, you might have to take those clips out for the audio version, if nothing else, for, I mean, legalities, you know, for copyright infringement. But yeah, we talked about the fact that Spotify has video now, so she might go to vet. It opened up a whole new world for her. My other example is the very last episode that I did not, not as though I'm not doing it anymore. It's just the last episode that I edited for my business client. She was interviewing someone who is into something called Gene Keys. And it's kind of akin to astrology where you have a chart, the person doesn't put chart on you. And she did a chart on the host, my client. And it was the first time that I had to deal with, you know, a different focus, the cameras focusing on something else. So I had my video person just do like an inset where all of a sudden it focuses only on for the video version, only on the chart.

10:52 And then the the two people talking were inset. And for the audio version, I cut the majority of that out unless my client said something like, OK, so you need to for our audio people, she's holding up the blah blah blah. You know, unless she verbally said something like that, I cut most of that stuff out. It just felt ingenuous. And I don't know, it did feel a little, and now that I look back on it, it did feel a little bit disrespectful to the audio. OK, Thank you, Dr. And yeah, very timely that those things have been occurring as of late. So I think this is a very timely topic, especially as video continues to be pushed down podcasters throats. I say that somewhat tongue in cheek, but I think it's kind of true.

11:43 Jonathan, what did you want to add to this? I think y'all are crazy, but I think I really think, you know, if there are moments, as long as somebody describes it to that audience like, oh, Mimi would do this all the time. Jonathan's over there, you know, dancing in his office being crazy or whatever it is I was doing. Mimi would always kind of let the audience know that was happening. And I think as long as that is the case, you don't take out a chunk of your podcast because there there's insight, there's different things that you're going over that sometimes it's just going to be natural that you need the video moment to be there for them to understand. If you describe it, I think they're still going to get it.

12:26 And I don't think it's disrespectful. I think at this point, because video is being shoved down our throats, right? Most podcast listeners understand that there's going to be a video component of these podcasts and there might be something that they can watch on YouTube. If the option is there. I think you you just brush over. I don't. I think it's crazy to not include parts of your podcast in the audio version because there's something that they can't see and in most situations there's a way to describe it. I think that's the key, Jonathan, is I think if you insist on leaving the content in for an audio audience, even though it might speak better to a video audience, I think as long as you know how to describe what the situation is, I think it's fine. I personally find it OK and I'll say that I think I used to talk about this a lot when video wasn't as popular in podcasting. If you do have video, but you are an audio first podcast, I think it's potentially helpful to your discovery on a video platform.

13:37 In other words, you're now telling your audience, hey, I got video too, This might be of interest to you without even having to say it like that, right? You're just referencing the video stuff and you're explaining, yeah, right now on this screen, I'm showing X like Cliff did. Cliff did that. And yet and all respect in the world for Cliff. But like, I don't even think he needed to call that out. He could have just said up. Yep, there's Austin lifting up his book and he could have left it at that. I didn't. It didn't have to necessarily be a teaching moment, especially because I don't, well, I don't know if his audience is specifically for podcasters teaching podcasters it. I didn't get that impression from the intro of this episode that that's what it's all about.

14:24 But I think that all you got to do is really describe it. And again, to pointing out something Dr. said. I almost think it's it could be a disservice for the audience, for the audio audience, because now we're taking away content from them that could have been really valuable. Yeah. Alex, did you want to say something? You don't take stuff out like I'm sorry, this is First off, it takes too much work if you cater to everybody's little whim. Do your job as a podcaster. Paint the picture. We are in this time where we have to bend and do all this stuff. Do your job as a podcaster. I do a video and audio podcast on a show. We talked about clips.

15:07 We do all that kind of stuff. It's like that's where your creativity has to come back. Yeah. Is there a place for audio? I love audio only podcast. It's called the radio and that's when people forget. We're in a video content age right now, but it's all going to go back to the the listened word. And the way you do that is you have to be a good podcaster or a good auditor by painting the picture and telling what's going on. Doing 2 episodes, two different episodes. That's just more work than that necessary. Agreed. And I think you make a really good point there, Alex. When you talk about radio, I mean DJs, radio personalities have been doing this since the beginning. It's called theater of the mind. I'm sure we've heard that phrase before, most of us here, and they're not doing two different shows, right? They're just talking to an audio only audience and they have to paint a picture if you're not painting the picture. Like, I get it.

16:04 I get why Dr. might have felt the need to edit around because then it could be confusing and frustrating for an audience. And I see Dr. wants to chime in. Go ahead, Dr. The fact is, is that I really love editing and when this came up I saw it as a challenge, a mountain for me to climb, and I felt great because it turned out perfectly. I did not look at it like it's too much work and I don't know, blah blah blah. I looked at it like, oh good, a little challenge I can prove myself on. And DRI mean Yeah, I I think that for those podcasters who have hired help, that makes some more sense. Right?

16:50 Like, then you can, you can say, yeah, edit out those parts if they're confusing and it's not as much time and effort. But it does bother me, like Alex was saying and how it bothers him. It bothers me when people are being told, yeah, if you're going to do video and audio, you've got to do 2 separate podcasts and you've got to edit them accordingly. Let me check in with Nick. Then we're going to go to Ralph. And then Alex wanted to chime in again. But let's hear from some people we haven't heard from yet. Go ahead, Nick. Good morning. Hey, good morning. So you already. Touched on the, the big part of what I wanted to say and that was by having that visual and explaining like, oh, this is happening like so if you're not checking it out or if you can't see or you're not, you're only listening, you can go follow along with us on YouTube.

17:36 Then the next piece of that, if you're in your podcast, if it's going to be primarily visual, you're going to want to get people over onto YouTube anyway. So you should be telling people that are listening to the show through a podcast episode that if they want to get the whole picture and see everything, they need to be coming over to YouTube to get that. And I don't think that that's like disrespectful to the podcast listen there. It's just that is your main platform that you are doing this and you are sharing it out to other platforms that are audio only. So I think you have to think about your strategy. Are you primarily visual? Are you doing a lot of visual stuff that YouTube is really where you need to focus on?

18:19 Or are you just periodically you have some visuals that you're like, Oh yeah, hey, by the way, we showed this. So if you want to see that, you should go check out our our YouTube version so. Listen, what's going? On I'm with you there. I shouldn't say that's exactly right, but that's right for me. It's a great opportunity like right now, OK, we're talking about video, we're talking about directing people to YouTube. So hey, we're live on YouTube right now. So go to youtube.com slash at Mark Ronic and you can see us live. I'll stop right there. Let me go to Ralph. Ralph, good morning to you. What did you want to add? Good morning. I was just going to say my talent coach is constantly saying to me, Ralph, is this primarily audio or primarily video because, and I tend to agree with him. I think there is a different listener experience or viewer experience.

19:09 So I think you've got to have a mindset of, OK, I'm doing this primarily for video. I'm doing this primary for audio. But if you're doing a primary for both, then your audience needs to understand that. And as long as you're communicating that, I don't see as an issue. And I like what Dr. said. They call it a show. I've I that's why I do all of mine. This is a show. If you want to pick us up on rumble, if you want to pick us up on YouTube, you want to pick us up on the audio platforms, that's great. But my listeners, my viewers, my audience knows that ahead of time. So there's no concern about, well, if they hear something and I'm saying something that they have to see, they just understand that. I like that point, yeah. And it reminds me of content creator Heather Parody.

19:51 I know that, although admittedly I haven't heard one of her more recent episodes, but I know that from listening to a lot of her episodes. A lot of times they start with a quick pre recorded message saying something along the lines of. Hey, friends. By the way, if you're interested, I also do this interview via video and you can catch it on YouTube. And she, you know, she directs you gently if you're interested, to go over there for that experience. So to that point, yeah, Ralph, I think it's important to share what your format is all about. But I also think that the way you present your show is different if it's a YouTube show versus an audio show. Like, for example, my new show is going to be primarily directed at YouTube.

20:37 Well, the way I'm going to do that show is going to be different than an audio show because the audio show to me is more intimate. People are literally inside of your ear, whereas with the YouTube show, it's a flat glass they're looking at. I just think you have to have a different mindset when you're actually even creating the content. Thank you, Ralph. And again, I think that it's the experienced or skilled podcaster that's still able to do both and create an experience for both at the same time without having to do a lot of heavy editing. Let me go to Ashley and then we'll check in with Alex. Go ahead, Ashley. I just wanted to echo your point about Heather parody. And another thing she says when she does that disclaimer at the beginning of every episode is she distinctly points out that, hey, this is primarily meant for a YouTube audience, although you can hear it through audio because she mentions that she's sharing visuals at times.

21:32 Exactly. I think it's totally fine to add the visuals and just explain that, OK, we've got this up on the screen right now. But then I'm thinking a lot of times I think Heather's also using B roll, so she's doing post production stuff where she can't necessarily call out the visuals. Alex, did you want to chime in? Yeah, no, I just, I, I think that I love the aspect of just do the show and then if you want to put it on audio or video, that that was my point is. And then Jonathan putting the thing, we're not going back. Yeah, I know we're not going back. You can't put the genie back in the bottle that you have to just decide what kind of show you want to do. If you want to do that extra work, that's great, but people also understand the situation.

22:14 I I don't think we're giving the listener a lot of credit here. I mean, we watch TV shows, we listen to stuff all the time, we listen to videos all the time. And we're not, we might not actually watch them. Yeah. Thank you, Alex. Actually that's a good, a good point that I want to actually Sid if you are available, as I joked yesterday as one of our professional podcast listeners and I happen to know that you tend to to listen to audio podcast. So I'm curious, are you actually bothered if you're listening to an audio podcast and they are making visual references? Good morning, everybody. I'm not bothered by visual references.

22:54 I do this in my show and say, oh, if you're watching on YouTube, you can see his face right now, the way he reacted to this question or whatever. So I'll make a like a little comment like that, but I'm not bothered when I'm listening and they say something What does get me, and I was just looking it up as you called on me, there's a show that's called Marketing against the Grain and it's a show that I started listening to on audio, but they're a video first podcast or show, so we'll call it. So they're video first show and I quit listening to it because by listening to it on audio you, they're talking about what's on the screen and I'm lost in the conversation because I'm not seeing the screen.

23:40 And Sid is a audio first consumer because I listen when I walk, I listen when I drive and I don't, I just don't have the bandwidth to sit and watch a show on YouTube. I'm not a YouTube person necessarily. I don't use it that way, but so that that show is an example, I quit listening to it on audio because in order to get the full experience of that show, you really need to be on YouTube watching that show. That makes sense. Yeah, but when you were first an audio listener, are you saying that they were audio only or audio 1st and then moved to video and then that kind of turned? No, they were. No, they were a video first show and I didn't know that when I started listening.

24:22 And then I listened to a couple of episodes and I got everything. And then I was listening to another episode and he's like talking about what's on his screen and he's showing you how to use something in AI. And I thought, I can't see this. And so why do I listen? Why am I listening to this? Because they really are leaning into the visuals that you see when you're watching on YouTube. So that's why I'm not going to pull out my phone while I'm on my walk and look at a YouTube show and walk while I'm watching a YouTube show. Yeah, now that makes sense. So to me, that's somebody who's not considering their audio audience. And that would be a thing where I would say maybe you don't put that episode out or you hire someone like me in Dr. to help you really clean that up to make it make more sense. But I don't think those kinds of formats where you're literally doing a video demonstration, I don't think those translate well as audio podcasts.

25:17 And yeah, look at what happened there. Turned Sid away. Yeah, Dr. go ahead. And then we'll check in with Chris, who's joined us on stage. Sid reminded me that there is a show, I'm going to call it a show now. There's a show that I watch on YouTube and they make allowances for, you know, they realize that they are a video first. So they do all the things that all the audio people do for, you know, So if you're listening to this and they are the first ones to say, excuse me to say. So, you know, for for the people who are only listening to us and not watching this. So they do that all the time.

25:59 Chewed up. It's the three chefs that and they do cooking and everything. So yeah, they are definitely an audio first show and a podcast second. OK. Gotcha. Thank you, Dr. And let's check in with Chris, who's joined us on stage. Good morning. Chris. Is there anything you wanted to add to this? It started as a video show and I listened to most stuff on YouTube. I really don't watch YouTube that much when you think about it, literally. So I do wonder, you know, if it makes that much of a difference. It's so easy to upload to audio and then have your stuff syndicated out to. Although it really looks like Spotify and Apple are really the only places where you really absolutely have to be.

26:43 After that, those 2 are about 80% of the audio market and then every other site doesn't have more than 5%. That tends to be the trend, yes. I probably do need to think a little more about giving my audio listener something, but I haven't done that yet. We'll see what happens. And usually I'm just talking to a person anyway. But every once in a while I'll bring up a, you know, we were talking about the war in Ukraine. I brought up AII shared a map, for example. And we certainly, and sometimes too, you know, I'll have a listener who has issues and all we can get is audio. So I just put a graphic on top of that and just upload it to video anyway. And I think that's a, you know, a great example, you know, if OK, so if I were to put up a map while I'm talking to you all and I'm sharing a map and again, as an audio first show, I'll simply say something to my audience, like my audio audience, like, you know, why don't Google that map and you can play along with us, right?

27:43 Like I'll just ask you to maybe. And I don't necessarily expect them to do it, but like, again, it shows that I am considering my audio audience. It shows that, yeah, I see you. I know you're here too, and I respect that you're here too. And I want to make sure you're getting as much of the experience as I can possibly deliver. Great example there, Chris. Thank you for sharing. Yes, Ashley, go ahead. I was going to say another thing that helps transmit the idea of visuals is sounds. My podcast has gone video and I keep in the sounds of nature so that people can really visualize me being in the woods talking to different artists. I love that.

28:24 I think that's a great example, a great use case for using sound effects as part of your experience for your audience. Sid, did you want to add something else? Well, I have a question about this because Chris made me think about something. OK, just to start, first thing about discoverability, which is harder, discoverability on YouTube or discoverability on a podcast platform I use and I know I might be the anomaly, it might be my age, I don't know. But I use YouTube as a place to learn things. So like we signed up for Go high level for our website for my new business. And so I've been like putting in all kinds of things about and I find these videos and I read or excuse me, I watch and I learn and then I go and implement.

29:08 So that's how I use it. But what's the discoverability issues between the two different types of platforms? I would personally think that audio is easier and that video and YouTube is harder, but that's my opinion. So that's a tough question to say which ones as far as discoverability goes, audio or video, which one is easier? But I will say, I think it's more opportunistic to go YouTube. It just is. It's a bigger platform. It's got way more people on it than, say, Apple Podcasts. Meaning users, not creators per SE. But that doesn't make it easier because there are plenty of hoops you have to jump through.

29:50 There are plenty of games you have to play as a creator to make yourself discoverable on YouTube. I think more people are Googling been wanting video for something then they are looking for a podcast for something because it's just simply easier if you want to like this. Yesterday I had to put my refrigerator back together with the cold cut little shelf and it took me a couple of, It took me like 10-15 minutes to figure out the right video, but I figured it out. That's more of a specific thing you wouldn't listen to a podcast on, but I think if you have a topic, you're going to Google it first and then you might see a video on it or whatever. I think for discoverability purposes, it might. It's also your mindset.

30:40 If you're looking for a podcast, you're going to look on a podcast platform. If you're looking for a video, which most people are nowadays, I think you're going to find more video. I mean, it's what you're looking for, I think more than anything said, but it is a good. Question and I would say I used to agree with that last thing you said look at if you're looking for a podcast, you're probably looking on a podcast platform. But these days we're learning that people are now searching for podcasts on YouTube. There's a whole new wave of a podcast audience out there now that. A lot of them make assumptions that that's where you go to find a podcast. Let me rephrase it. I think if you're looking for a topic, you're going to Google it and then maybe find the podcast after that.

31:23 That's a better way of looking at it. Also want to address, thank you, Alex. And I also want to address both you and Sid about this whole concept. No, neither of you said it, But this whole idea of people are using YouTube for YouTube University because they want to learn something, they're looking for answers. And of course I agree with you. And people are using it for entertainment purposes in droves. Mr. Beast proves that over and over and over again. People are going to YouTube to be entertained as well. I just don't want to make that distinction that Oh no, YouTube is mainly used for one or the other. It's not. It's all of it. And that's why I say discoverability is probably better for YouTube, but again, not necessarily easier. Yeah.

32:06 I also think that your points are all very well taken. I think it's also a bit generational and you know, my kids are YouTube first. That's where they go when my son is home or even we're with him. Like dude, that kid is always watching something on YouTube, whether it's golf or football or whatever, right? And some, and, and so it's generationally the younger, he said Gen. Z, they're YouTube first. So you have to understand that depending on what your show is, it there's a, there's a strong case to be on both platforms, but I do think you have to pick which one is first for you. Are you audio first or are you a video first creator and then make the make the changes or adaptations as you need to inside your show? Sid's a boomer. That's not true, Jonathan.

32:50 I'm a Gen. Xer through and through. Dude, call me a boomer. I'm not that old. Fire use of YouTube. You know, it's sad though, Sid, is that the the Gen. X crowd is now probably considered that old quote UN quote. OK, I'm going to stand up for DRDR at this very moment. Yeah, it's like we're going to move you to the audience. Mark, you can. Put this show Hey I am Genex. That would be fading. The hell up. I thought it was 70s was the Gen. Xers. It yeah, it starts late 60s and goes into mid 80s or into. 1965 to be exact. Mark. Yeah, there you go. I that's what I said mid Sorry, Dr. Sorry, Dr. We have a wide range of generations here at the podcasting morning chat.

33:38 All right, listen, gang, I think let's wrap this part of the conversation up and then move into the next the next topic, if you will. So what can creators do? I think Sid started this for us already. If you produce video, describe anything visual in a short sentence or two. If you also are audio, if you produce audio only, you don't need to worry about it. Just be mindful. If you do both, decide which medium is your primary place and adapt from there. And then if something visual happens spontaneously, yeah, you can do kind of what Cliff did, laugh about it and describe it.

34:19 I don't think you have to call it out for what it is, but you can just laugh about it. Or you could just say, oh wait, let me let me just make sure our podcast audience, our audio audience is in the know and explain. That's enough. If you want to stay audio only, or some might say audio pure, plan your episodes without visual hooks. You don't need them and just stick to your storytelling. And maybe if you want to create a bigger experience, like Ashley said, add some sound effects to it. That'll create the the visual experience in your audience's minds. OK, so with that, let's share some wins from our week. I see we've got a couple audience members that have joined us, but I see several of you that haven't joined us yet come up and share. Let's talk about what went well for you this week, what deserves to be acknowledged.

35:11 And when I say that, as I often say, it doesn't matter if you think it's just a tiny little win or it doesn't compare to what the person previously who shared said, it doesn't matter. It's in your world. It's something that moved the needle for you and that's big for you. We're not here to judge and compare. This is to embrace the and stop and smell the roses. So come on up and let's start with Ralph and then we'll we'll continue down the line. I'll guide us through. So Ralph, please share some wins with us from your week. When #1 is my truth Unveiled sermon show has now reached over 70,000 subscribers on YouTube, which is absolutely amazing to me. So I'm so happy that I'm the people are actually engaging with it.

36:01 And the second win is like, I just had a real strong week of understanding my why of why I'm doing what I'm doing. And that has just been great for me because I was kind of lingering around thinking why am I doing this? And I just really connected with my why this week. Congratulations. Did you want to share your why? My why at this point is if I can help one person have a better day or find hope, especially my financial I do a daily Christian finance show if I can help them find hope in their day because so many people struggle with their money. And if I can just reach one person that makes them feel a little bit better about themselves and realize that they don't have to live in that cycle of financial shame, they actually can find confidence. And it just takes one thing, just one piece of this little, this little nugget today to get past that. That to me, this it, it fuels my fire. It just absolutely does.

36:48 Congratulations, Ralph, really important and congratulations on your subscriber milestone as well. Very cool, very cool to hear. And actually Dr. and I were talking about this yesterday. We'd like to talk to you at some point. Maybe we'll do an episode talking about the the finances, the taxes, the things as podcasters and content creators that not all of us think about all the time. That's great, Martin. That's the reason I launched my new show. I sent you, I sent that over to you. It's called the creators, the creators accountant. And that's my whole goal of that is to work with creators and explain to them like I my first show is going to release on December the 9th is, you know, do you need an LLC?

37:31 The second one is, you know, how do you stay out of hot water with the IRS? Because a lot of content creators don't realize that is these little nuanced deals they get or they're, they're ambassadors for something. There are tax consequences to that. So thank you for the mention. I appreciate that. You're welcome. Congratulations again. OK, I'm going to go to Chris. Chris, please share a win or two with us from your week. What went well for you? Well, my connectivity was better this week. That was nice. I started a course so for I can get some income coming in other ways. What's your podcast so that in case people want to check it out? My podcast is Fountainhead Forum. I've thought about changing the name of my podcast lately but I maybe just because of how I feel about what I'm doing but. OK, well and it continued then, I guess. That.

38:18 You know that that's something else too you can do a show on. You know, if you ever do want to change your name, name on your podcast because sure. Do people upload clips to audio sites? I upload clips to Spotify, but those are actually video, so yeah. I mean, I don't usually do just single clips like 30 or 62nd bytes, and I don't see that as a common practice. I've never really developed a clip strategy, and you know, some people will put clips on a totally different YouTube channel, so God, I've probably got thousands of clips, but I've never used any of them. And I just wonder why I did start doing it. I still start doing teasers a long time ago. I don't know how few people feel about teasers. Take a clip out from the middle of the show and put it at the beginning just so people.

38:59 That's really designed to hook people. Well, Chris, thank you, appreciate it and congratulations. And again, I want to, oh, I what I wanted to do is also encourage you if yeah, that next episode didn't do as well as the one that would just previously did pretty well. I would just say continue to experiment with things like your thumbnails, like your episode titles, and take advantage of some of the new features that YouTube offers, like the ABC testing where you can experiment with multiple titles for one episode and see which one does better. But sometimes that that can make a big difference. And I say that to anybody listening right now who may be struggling with that.

39:41 So thank you again, Chris. Let's go to Janae. Good morning, Janae. Please share some wins with us. Good morning everyone, super excited. Chris, you got this man. All those clips, upload them to YouTube. Just upload them like nothing. I was on a so my win of the week. I got to talk with Pat and the office hours and I told him, hey, this is what I'm doing on my YouTube channel. I'm posting. He's short. He's like, yes. Keep on doing that because you're feeding the beast. You're setting the standard of telling YouTube that you're putting out new content. So that's my little win. I've been posting 10.

40:21 Janae, can you tell us because you just said you were talking to Pat, so can you tell everyone who Pat is? Oh yes, I was talking to Pat. Pat O'Connor He's a. You're not thinking you're slim. Who he does talk to, he has. Talked to Pat before. Yes, I was talking to Pat Flynn. Sorry. Yes, I was talking to Pat Flynn. I'm in his community, so he has weekly office hours at anybody can jump on and, you know, ask questions about what they're doing. Hold on, Janae, you just said you weren't talking to Pat Flynn, though that was. A joke. Oh, OK. So, oh, come on, there's, there's always a joke with a dad, you know, but yeah, that was amazing.

41:04 So he's like, keep posting these 10 to, you know, 10 to 15 posts a day on your YouTube shorts because that's going to give you data. And when you get that data, you can make judgments and you can. And the way to keep people on is to lead people from 1 short to the next short that's in the same kind of scene. And then it just, you know, helps grow your channel. So that's why cool win and yeah, thank you so much. Congratulations, Janae. OK, let me check in with the moderator team. Who's left over? I think a couple people had to bounce a little early. So let's go to Ashley.

41:45 Ashley, good morning again. Please share some wins with us. Hey good morning, So my win for this week is that I got to edit my own podcast, Sunshine State Showcase. Some of y'all might know I work on a lot of podcasts that aren't mine so anytime I get to work on my own and finish is a win. Love it. Congratulations, Ashley. I'm going to keep things moving. Jonathan, good morning again to you. Got some wins for us. Good morning. Well, the big win was I turned 45. Yes. So I made it through 45 years pretty good. The other one is a couple. Well, we're just going to go with the big one, which is I hit 1000 downloads on my my new podcast, shockingly, and one of my episodes has 300 downloads.

42:28 So I'm thrilled with that. Yep. For those of you over on Chatter that I do have a very heavy dog on my lap who just licked the microphone. So if you want to see that on camera, you can. And thank you for describing what happened there, Jonathan. Appreciate that very on point Dr. got some wins for us. So I got 2 little wins. 1 is that I hosted last night the podcasting networking event. It went really well and met several people that I think might be good contenders as guests for my clients. And the other win is that I have started a five week e-mail course, taking a course by one of my favorite content creators, Dell, who does the pen pivot and he now has a course that I'm taking on e-mail.

43:25 So that's my win. My first win, I'm going to actually ask you to share briefly. I'll explain. Dr. Don't worry, Monday we're going to have a guest and it's somebody that you connected me with and connected to our community, and we're going to be discussing some PR. Can you tell us who this person is and why you were compelled to connect us? Yeah, so Lucy is someone that I subscribe to and she's very funny. She's actually from Great Britain, but she lives in France, I believe. And she is, she has two books out on PR and I'm, I am thrilled. I Mark, I forgot to tell you that I won't be able to be here on Monday because it's colonoscopy time. So I apologize for not for not telling you and just telling you right now.

44:17 I know that you guys are going to love her because she's very, very personable, she's very funny and she gets the job done. I am looking forward to having Lucy Werner join us and yeah, she's got a lot of cool experience with PR and a lot of cool insights for content creators. I had a great talk with her a couple weeks ago and looking forward to having her join us. So that's a win for me for sure. And another win is has to do with podcast. I don't think I shared this stop me if I have Dr. but I know I I may have shared it with you, but I don't think I've shared this publicly. I got a random phone call out of the blue the other day from Chris Kremnitsos.

45:00 And Chris is the founder. He's the head honcho over at Pod Fest. He called me out of the blue. He was literally in the middle of a team meeting with the Pod Fest team and he said, Mark, I'm we're looking for somebody to really become a community leader for specifically the speakers of Pod Fest. Now we're talking about a about a 200 people group and they're looking for is really to create networking and connection among the among the speakers themselves. And he said, I have a list here that the team gave me a people that we think could do this.

45:43 But you're really the only one that I feel like I can trust and that I know knows how to run a community, how to lead a community. Yeah. So I was really touched and taken back and I am certainly now celebrating that. And it's just so full circle for me because I was inspired to start the Empowered Podcasting Conference really because of Podfest, or at least that was a big motivator. I won't say it's the only reason, and admittedly, some of it wasn't necessarily. Some may say this isn't for the best reasons. In other words, some I had frustrations with Podfest, not with the community, not with the event itself, but I was having trouble getting on their stages. I was denied a couple times, frustrated a couple times with it.

46:34 And so yeah, it was part of the motivation. You know what, if I can't get on that stage, I'm creating a damn stage myself. And that's what I did. But you know, never, never out of hate or or frustration with Podfest. But like I said, it motivated me, so I gladly accepted. And we're going to introduce the concept next week in a Pod Fest town hall. You may have seen this if you're a speaker, that this is coming next week. And then I'm going to lead at least a couple of virtual networking events for the speakers leading up to Pod Fest in January. So that's my big win to share with you this week.

47:14 But also, you know what? It speaks to your perseverance. And it that's something that I have long admired about you, Mark, that your perseverance is beyond reproach. So I am so proud of you. Thank you. I appreciate that. Some may say I'm crazy, that perseverance, that persistence. But yes, I, I, and I'm not trying to downplay it, just making a joke. Thank you. I received that and I appreciate that. That means a lot. Now we're not going to wrap up just yet because Sambaza has just joined us on stage and I want to give him an opportunity to celebrate, share his win or wins from the week. Good morning, Sambaza. Please share.

47:56 Good morning. Now this is not for me, Mark. This is going to be for you and your whole team here. Yesterday I was in ABPA meeting where they have talks and they were kind of talking about how to to work on sort of like a weekly show. And they mentioned you, your team and how you do this job. And what they said is, look, we can't do something like this. This is this is hard. I don't know how they do it, but it takes a great team to be able to do this for a whole year. So flowers not for me, flowers for you, for the fact that you have kept this going for such a long time. And I want to say it for for me, I'm thankful that I can come in here and get some gems.

48:41 One one day or two or every other day, I'll get something that I can take back to my podcasting. So this one goes to you and enjoy your weekend guys. Thank you. Sambaza, thank you so much. Wow, my cup is full this morning now and thank you and BPA Black Podcasters Association, very cool to be mentioned. Very, very cool to hear that kind of, I don't know better word than respect for what we do here and I don't take on that solely. This is a team effort and I appreciate that you mentioned that too. This is not just me and this, we have this team that joins me every morning and of course you who joins me every morning.

49:23 And I haven't that same team, several of them help me throughout the week, prepare for this show and sometimes just keep me motivated. So thank you to everyone. And that's a win, Sambaza, for you to celebrate too 'cause you are absolutely a part of this community and you help it go round in your way so that that that's a win for you too. And we appreciate you being here with us. So thank you all for an awesome week. We got another big week coming up next week Monday starting Monday, 7:00 AM Eastern, and we'll do it all week long. And like I said, we've got a guest next week. We got another podcast evaluation coming up on Thursday. More details to come on that Monday. I'll tell you all about who the next podcast evaluation will be. And until Monday, make it a great weekend. Everybody take care.